Sales Coach - Hormozi

Sales Coach - Hormozi

5 mins

A sales coach that answers in Alex Hormozi's real words, linking you to the exact second he said it.

1Select what you use
Before you start

If you don't have the Claude desktop app, you'll need it first, so download it here.

(You'll also need Claude Pro, around $20.)

Part 1 · Claude setup(3 mins)
1

Install Claude

Download the Claude desktop app and sign in on a paid plan. It has to be the desktop app, not the browser, because that is the version that can run skills.

2

Turn on code execution

Click your name bottom-left, then Settings > Capabilities, and switch on Code execution and file creation.

Part 2 · Sales Coach setup(2 mins)
1

Install the skill

Download the skill, then in Customize > Skills click +, upload the file, and make sure its toggle is on.

Download the skill
2

Start the coach

Open any new chat and type /sales-coach-hormozi.

Or click + at the bottom of the chat, choose Skills, and pick Sales Coach - Hormozi from the list.

Before you finish (quick checks)

  • Claude desktop app installed on a paid plan.
  • Code execution switched on in Capabilities.
  • Skill visible and toggled on under Customize > Skills.
  • Coach starts from the slash command or + > Skills.
New How was this skill built? (Click here)

How was this skill built?

Every skill ships only after planning, research, building, testing and re-testing. Here is the record for the coach.

10 stress-test rounds 6 improvements shipped 6 automated checks
PlanningDecided it would only ever answer in Alex's real words, with a receipt, never paraphrase or invent.
Research & background checksIngested around 790 of Alex's videos and all 3 of his books, 1.6 million words, each line timestamped to the second.
BuildA retrieval layer that pulls the exact quote and links to the precise second he says it, on Claude and ChatGPT.
Testing & re-testingStress-tested across real sales questions and teardowns. Every weak or made-up answer caught, fixed, then re-run.
OrganisationVersioned prompt and corpus, kept in step across the Claude skill and the ChatGPT build.

    Key strengths

  • Answers in Alex's actual words, no AI slop, with a link to the exact second he says it.
  • Grounded in 1.6M words: around 790 videos and all 3 books.
  • Designed to work the same on Claude and ChatGPT, you pick.
Want the full video walkthrough?
You'll find it with my best AI-for-sales prompts in my community, full of people who sell stuff working with AI.
Join free
Sully Fazie
By Sully Fazie
sullyfazie.com