VIDEO
TITLE: How to Find Your Ideal Customer (Most Businesses Miss This)
URL: https://youtu.be/0BJXgkfJsJ4
PRIMARY_TOPIC: misc
TOPICS: misc, niche, leads, pricing

[0:00] YouTube https://youtu.be/0BJXgkfJsJ4?t=0 || How to Find Your Ideal Customer (Most Businesses Miss This)
How can you narrow down my avatar ideal client? I can't seem to get it. All right, this is for everybody. I do this with like honestly more than half the businesses that I buy and it's one of the biggest value unlocks you can possibly do in your business. Look at all the customers that you have sold.

[0:18] YouTube https://youtu.be/0BJXgkfJsJ4?t=11 || How to Find Your Ideal Customer (Most Businesses Miss This)
Look at the ones that are the top 20% or the top 10% that have done really well. Then look at all of them and say, "What do all these people have in common?" and specifically what do they have or not have that everybody else has or doesn't have. And the idea is that you want to select one, two, three, maybe four

[0:34] YouTube https://youtu.be/0BJXgkfJsJ4?t=27 || How to Find Your Ideal Customer (Most Businesses Miss This)
characteristics that make them unique. And I promise you, if you look, you will find it. And you have to think about different different filters. So you think demographics, who you know, what do they look like? Who are these people? Think psychographics, what are the things they believe? You think geographics, where do they live? You

[0:48] YouTube https://youtu.be/0BJXgkfJsJ4?t=41 || How to Find Your Ideal Customer (Most Businesses Miss This)
think activities, what have they done or what did they do that other people didn't do? Um, and when you put those things together, you'll be able to get really laser targeted on the type of customer that you provide the most value to. And so that's the that's the formal way of doing it. The back of napkin way

[1:02] YouTube https://youtu.be/0BJXgkfJsJ4?t=55 || How to Find Your Ideal Customer (Most Businesses Miss This)
of doing it is think about the clients you love. Think about what those people have in common, the ones that you help the most. Just find those and be willing to say no to people who aren't that. And this also to the whole specificity point allows you to be specific. So this allows you to niche down on your

[1:20] YouTube https://youtu.be/0BJXgkfJsJ4?t=73 || How to Find Your Ideal Customer (Most Businesses Miss This)
messaging. And when you niche down in your messaging, you can raise your prices and you'll also increase your conversion rates.


VIDEO
TITLE: “Is there anything you’re unhappy about?”
URL: https://youtu.be/0M7TNTWKwZI
PRIMARY_TOPIC: misc
TOPICS: misc

[0:00] YouTube https://youtu.be/0M7TNTWKwZI?t=0 || “Is there anything you’re unhappy about?”
Is there anything you're unhappy about? I would say I have the the same the same complaints that any entrepreneur would, which is like I always want things to happen faster. Um, but like I also realize that and and try to adjust my expectations appropriately and talk to Solomon and be like, "Well, what did you expect?" If I were to give me advice, I'd be like, "You're doing, you know, you're doing fine and you're it's taking

[0:18] YouTube https://youtu.be/0M7TNTWKwZI?t=11 || “Is there anything you’re unhappy about?”
it's actually happening faster than you originally thought it was going to happen." So, like, are you really just readjusting your expectations so that you can be dissatisfied? Well, that sounds silly. Um, but uh, no, I'm not. I mean, like I honestly am I like my life. It's weird to I mean like it's it's odd nowadays to just be like I like my life.

[0:33] YouTube https://youtu.be/0M7TNTWKwZI?t=26 || “Is there anything you’re unhappy about?”
Like I I I've spent a lot of effort to create an environment uh with people that I enjoy doing things that I enjoy. Uh are there things day-to-day that come up that are stressors? Of course. Like that's, you know, any business, anything you do has overhead. But um I I like what I do every day and um I think I'm pretty good at it and that brings me a lot of enjoyment.

[0:56] YouTube https://youtu.be/0M7TNTWKwZI?t=49 || “Is there anything you’re unhappy about?”
When you wake up, you'd say the off the rip emotion that you feel is tired. How do you get? Oh, I mean I I I if I get eight, I can like cure cancer. So, like I'm, you know, I try to like I got two I got two eight hour sleeps in a row uh this last week and I was like I could literally repaint the Mona Lisa right now. Like I felt so good.

[1:18] YouTube https://youtu.be/0M7TNTWKwZI?t=71 || “Is there anything you’re unhappy about?”
What occupies that time that would inhibit you to get eight hours? Nothing inhibits me from getting 8 hours. I just wake up earlier. That's more That's like more often what happen? Oh, really? Yeah. I I I haven't put an alarm Yeah. I haven't put an alarm on in How do you do that? Forever. Upon first wake up, do you get up or do you sometimes think No, I try if I can if I can go back to sleep, I will. But I I mean there's a lot of things I want to do and so like I get excited. Yeah. Yeah. Yeah. I mean

[1:40] YouTube https://youtu.be/0M7TNTWKwZI?t=93 || “Is there anything you’re unhappy about?”
like I'll be physically tired but like I'm excited mentally. Like my brain will turn on and I'm like there's all these things I want to do. I mean there was a time when I um I had uh one of those rings that like did your sleep stuff. And I got I got more annoyed about the the ring. Why? Than because I because and this and this and this this may be an indication of how much I've changed over time. Um I was 22 the last time I did this. So it's like 12 years ago. Um, but I got so

[2:03] YouTube https://youtu.be/0M7TNTWKwZI?t=116 || “Is there anything you’re unhappy about?”
competitive with myself uh to try and like beat my last night's PR that I would like stress about trying like I would like not move so that it wouldn't like wake the ring up to think that I was sleeping. You know what I mean? And then I was like, I'm sleeping worse now that I have this ring on. So I was like, you know, and um if anything, I'd wake up the next day and it would give me a reason why like the day would be like it

[2:19] YouTube https://youtu.be/0M7TNTWKwZI?t=132 || “Is there anything you’re unhappy about?”
would tell me if I was going to have a good or bad day. And I was like, well that's silly. Um because I've had plenty of days that have been very little sleep and great days and I've had days where slept great. cuz I have the Aura ring and I use it a lot. And I do say that when I see in the morning that says like, "You did not get a good night of rest. Be careful today." It does kind of put me in a mood where I'm like, "Oh crap."

[2:38] YouTube https://youtu.be/0M7TNTWKwZI?t=151 || “Is there anything you’re unhappy about?”
Yeah. It's telling me I got to be careful. I wouldn't have even thought about that had it not been now planted in my mind that maybe I'm going to be a little slower today. Well, that's like the superstition stuff that I've talked about where it's like um Dr. Cashy, a good buddy of mine, uh he says he defines a scam as something

[2:53] YouTube https://youtu.be/0M7TNTWKwZI?t=166 || “Is there anything you’re unhappy about?”
that if you remove it, uh your function gets worse. And so it's like bas basically we create these crutches. So it's like oh man if I don't have my green juice in the morning like I feel if I feel terrible but then after a while you start to be able to only take the green juice just to feel normal. Well then if I take the green juice away then I feel bad. Well then that's a scam. Like that doesn't it doesn't actually do anything. It's it's

[3:12] YouTube https://youtu.be/0M7TNTWKwZI?t=185 || “Is there anything you’re unhappy about?”
it's not doesn't work. And so I I just am I'm super cautious. And like to your point about like creatine the vera earlier it's like I I just really try not to be superstitious about anything because I want I want to have as many of the controllables under my control as I can. Um, and if I like I love the idea

[3:27] YouTube https://youtu.be/0M7TNTWKwZI?t=200 || “Is there anything you’re unhappy about?”
of competing against somebody who has a million crutches, it's like you just knock one of them out and they're they're screwed. Like like if my competitor like, "Oh, if I if I don't have eight hours of sleep, I'm a bear." It's like, "Well, can't wait for you to have one bad night's sleep and then I'll just win that day because I don't mind having a short night's sleep and still

[3:44] YouTube https://youtu.be/0M7TNTWKwZI?t=217 || “Is there anything you’re unhappy about?”
working. Like I work fine." So anyways, all that to say, um, sometimes I sleep shorter and sometimes I sleep longer. I sleep as long as I can. Real quick, if you're a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So, my team and I put together the $100 million scaling

[4:00] YouTube https://youtu.be/0M7TNTWKwZI?t=233 || “Is there anything you’re unhappy about?”
4 minutes roadmap, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how they got past it. And so we broke it into these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most

[4:16] YouTube https://youtu.be/0M7TNTWKwZI?t=249 || “Is there anything you’re unhappy about?”
important part for you, what to do for each of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so no matter what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you

[4:36] YouTube https://youtu.be/0M7TNTWKwZI?t=269 || “Is there anything you’re unhappy about?”
deconrain the business and you're trying to scale, we'd love to help you out. On the thank you page, you can just book a call with my team and we will look at the business, see if we can help, and if we can, we'll invite you out to Vegas and we'll do this in person live.


VIDEO
TITLE: How to Sell More Franchises (Without Selling Them)
URL: https://youtu.be/0ZwRf4Dy_MM
PRIMARY_TOPIC: misc
TOPICS: misc, leads, closing, scaling

[0:00] YouTube https://youtu.be/0ZwRf4Dy_MM?t=0 || How to Sell More Franchises (Without Selling Them)
We run restaurants, so we sell to consumers and we're also franchising our restaurant group right now. What kind of restaurants? Um, American Barbecue. Okay. Slowmoke meats. Can you go to the mic just so they can hear? Yeah. With a little bit of um theatrical experience as part of it. Okay. Um, we do about 9 million right now.

[0:17] YouTube https://youtu.be/0ZwRf4Dy_MM?t=10 || How to Sell More Franchises (Without Selling Them)
How many locations? Uh, right now four. Are do you own them all? Are they which ones are corporate? Well, actually four four that are ours, one franchise with two more signed up. Okay. So you got five is the the one franchise you open. Yes. Okay. Yeah, that's right. So that was our test case. Cool. Um we like to grow to about 100 million.

[0:36] YouTube https://youtu.be/0ZwRf4Dy_MM?t=29 || How to Sell More Franchises (Without Selling Them)
Okay. Um that's systemwide or corporate? Uh systemwide. Okay. Yeah. And uh what's stopping me? Well, we essentially in my opinion have two businesses. We need to increase the demand for our own uh from customers for our venues and all the franchise venues. And we need to sell more franchises. Right now we're selling them. But

[0:55] YouTube https://youtu.be/0ZwRf4Dy_MM?t=48 || How to Sell More Franchises (Without Selling Them)
the way we see it, it's um it's a change of lifestyle. Somebody wants to get into a business. So I don't see how we can sell a franchise, it can only be bought. So we can What was the last part? If you It can only be purchased. It can't be sold as far as I'm concerned because of such a change to lifestyle of the of the

[1:12] YouTube https://youtu.be/0ZwRf4Dy_MM?t=65 || How to Sell More Franchises (Without Selling Them)
So it can't be sold, it can only be bought. Yeah. So we need to be in front of them, right? The way I see it is we need to put ourselves in front of them, but we can't push them into a sale. We can't do any any strategic selling to them because they're changing their lifestyle. So, they have to be able to

[1:27] YouTube https://youtu.be/0ZwRf4Dy_MM?t=80 || How to Sell More Franchises (Without Selling Them)
do it themselves. I mean, I disagree with that, but okay. Thank you. Um, so um I mean, you sell them on transforming their lifestyle. The the issue is that they they need to be the right people. They need to try to put in the right effort to to make it work, right? Otherwise, it's never never going to work. And it's

[1:47] YouTube https://youtu.be/0ZwRf4Dy_MM?t=100 || How to Sell More Franchises (Without Selling Them)
I don't think we should get people We should sell people who would suck. I think we should sell people who would be good. Absolutely. I I agree. Okay. So, you have a demand issue. I will I will say this. Um I think that so I'm going to zoom all the way out. Um I have looked at a lot of brick and I come

[2:04] YouTube https://youtu.be/0ZwRf4Dy_MM?t=117 || How to Sell More Franchises (Without Selling Them)
from this world. So like I'm very familiar with the franchise world. Um the basically every single problem in franchising can get solved with one core thing which is the northstar metric which is unit economics. You got to fix the restaurant. If you came in this room and said, "My restaurant costs $100,000

[2:22] YouTube https://youtu.be/0ZwRf4Dy_MM?t=135 || How to Sell More Franchises (Without Selling Them)
to open and it'll make you $500,000 in profit year one." You will not have a problem selling restaurants. I can't promise that. Not not because they can't make it. I can't promise it because I'm not allowed. You have an FTD and so you can say with the unit economics are for the franchises that are open. But my point

[2:42] YouTube https://youtu.be/0ZwRf4Dy_MM?t=155 || How to Sell More Franchises (Without Selling Them)
is that not that you can't promise that. The point is that you would say you state the facts and tell the truth. These are the five locations we have. These are the metrics. We need to improve the metrics of the locations. That's what I'm saying. It was like you're having trouble selling the franchise because the franchise offer is

[2:56] YouTube https://youtu.be/0ZwRf4Dy_MM?t=169 || How to Sell More Franchises (Without Selling Them)
not compelling. Like that's the core issue. And I don't know what the reason for like why you want to do the franchise versus like be Mr. Panda and own 20 of them and then you're like good to go, right? Because if you've done so, I'm sure you hopefully you've done the math on this, but like if you do 100 million topline,

[3:11] YouTube https://youtu.be/0ZwRf4Dy_MM?t=184 || How to Sell More Franchises (Without Selling Them)
what's going to be your your franchise fee? um like your like your royalty on topline. So seven 7%. Okay. So that franchise would be $7 million topline. Let's assume you ran 40% net margins at the franchise zor level. So you run $2.8 million in IBIDA and let's say that you've sold you know zillion more locations. So if you're you

[3:29] YouTube https://youtu.be/0ZwRf4Dy_MM?t=202 || How to Sell More Franchises (Without Selling Them)
know crushing it you know like they'll give you 15 times more realistically maybe you get 12. So you get 12 on 2.8 call it three $36 million exit. You're not going to exit the entire thing. They're going to make you roll 30% or more. And so you've got 7* 36 call it 20-ish you know 22 23 whatever uh million dollars that's

[3:49] YouTube https://youtu.be/0ZwRf4Dy_MM?t=222 || How to Sell More Franchises (Without Selling Them)
when we we do this thing all the way and now you have a 100 open locations and so the question is so you have 9 million topline right now right what's the profit on the nine about 1.2 Okay. So, to me, I would think to myself like, is it more likely that you could just go from four to 20? Instead of opening a 100, you open 20. You improve

[4:15] YouTube https://youtu.be/0ZwRf4Dy_MM?t=248 || How to Sell More Franchises (Without Selling Them)
the profitability from, you know, 1.2 on four to maybe two on four, right? So, you're making 500,000 per and you have 20 making $10 million bottom line. And then you get an eight on that. You get 80 million. And so I'm I'm only saying because like the systemwide revenue of $100 million uh revenue goal is actually a very small

[4:34] YouTube https://youtu.be/0ZwRf4Dy_MM?t=267 || How to Sell More Franchises (Without Selling Them)
franchise. And so the the zooming all the way back out though, we have to fix we have to fix the restaurant because what's making it not attractive for you to continue to scale as corporate is making it not attractive for them to buy in as a franchisee. It's fixable though. It's just I wouldn't try and like for whatever

[4:59] YouTube https://youtu.be/0ZwRf4Dy_MM?t=292 || How to Sell More Franchises (Without Selling Them)
reason you have the goal of doing it. I think you will achieve it if you take 24 months and just think I'm going to go down to the penny and figure out a way to make this thing significantly more profitable. If Panda Express can run 27% net margins with the infrastructure that it has to open 3,000 stores and all of

[5:14] YouTube https://youtu.be/0ZwRf4Dy_MM?t=307 || How to Sell More Franchises (Without Selling Them)
that corporate overhead, you should be able to run that. And so I think like that's the that's the actual answer. Okay. rather than here's like the threestep tips to whatever. I think that's the actual like that's the real real. Okay. In some ways it's good news though, right? At least you know what to do.

[5:37] YouTube https://youtu.be/0ZwRf4Dy_MM?t=330 || How to Sell More Franchises (Without Selling Them)
Absolutely. Thank you. Thanks. Appreciate you. If you're a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So, my team and I put together the $100 million scaling road map, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they

[5:55] YouTube https://youtu.be/0ZwRf4Dy_MM?t=348 || How to Sell More Franchises (Without Selling Them)
went through and more importantly where they got stuck and how they got past it. And so, we broke it into these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of functions of the

[6:08] YouTube https://youtu.be/0ZwRf4Dy_MM?t=361 || How to Sell More Franchises (Without Selling Them)
business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so no matter what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap,

[6:22] YouTube https://youtu.be/0ZwRf4Dy_MM?t=375 || How to Sell More Franchises (Without Selling Them)
plug in your business information, and if you want us to actually help you deconstrain the business and you're trying to scale, we'd love to help you out on the thank you page genius. book a call with my team and we will look at the business, see if we can help, and if we can, we'll invite you out to Vegas

[6:36] YouTube https://youtu.be/0ZwRf4Dy_MM?t=389 || How to Sell More Franchises (Without Selling Them)
and we'll do this in person


VIDEO
TITLE: The Best Business to Start as a Medical Student
URL: https://youtu.be/1EyaHclUUjM
PRIMARY_TOPIC: misc
TOPICS: misc, career, wealth, offers

[0:00] YouTube https://youtu.be/1EyaHclUUjM?t=0 || The Best Business to Start as a Medical Student
What are interesting entrepreneurial eras for medical student in the last year? Tough man. Um, very interesting. Um, I would probably look at I would honestly get into business as fast as I possibly could. Um, I'm giving you the real answer and I would because the thing is is your medical license does afford you a bunch

[0:19] YouTube https://youtu.be/1EyaHclUUjM?t=12 || The Best Business to Start as a Medical Student
of uh benefits. So, I think uh the peptide space is really interesting. I think HRT and tele medicine is very interesting. Um, I would look at acquiring businesses that require um, a physician in order to own them. And there are businesses that are like that. Um, those are things that I would look at doing. And if you're like, well, how

[0:38] YouTube https://youtu.be/1EyaHclUUjM?t=31 || The Best Business to Start as a Medical Student
would I acquire business? I'm poor. Don't worry about it. Because one, there's tons of lenders for medical students. And number two, there's tons of doctors who are tired and want to retire and are willing to give you their entire practices for nothing just for you to take over take it over and take

[0:53] YouTube https://youtu.be/1EyaHclUUjM?t=46 || The Best Business to Start as a Medical Student
care of their patients for real. They just a lot of them don't want to sell to PE because PE's are going to make them work for another 5 years and they don't want to do it and they don't want to have a boss. And so if you could just like get a semi apprentice with them, they'll do it with you. If you're a

[1:06] YouTube https://youtu.be/1EyaHclUUjM?t=59 || The Best Business to Start as a Medical Student
business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So my team and I put together the $100 million scaling roadmap, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how

[1:22] YouTube https://youtu.be/1EyaHclUUjM?t=75 || The Best Business to Start as a Medical Student
they got past it. And so we broke it in these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of the business across product, marketing, sales, customer success,

[1:35] YouTube https://youtu.be/1EyaHclUUjM?t=88 || The Best Business to Start as a Medical Student
recruiting, IT, human resources, and finance. And so no matter what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. free. You can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you

[1:50] YouTube https://youtu.be/1EyaHclUUjM?t=103 || The Best Business to Start as a Medical Student
deconrain the business and you're trying to scale, we'd love to help you out on the thank you page. You can just book a call with my team and we will look at the business, see if we can help, and if we can, we'll invite you out to Vegas and we'll do this in person live.


VIDEO
TITLE: Stop Trying to Make Passive Income
URL: https://youtu.be/32IeekHdsCE
PRIMARY_TOPIC: misc
TOPICS: misc

[0:00] YouTube https://youtu.be/32IeekHdsCE?t=0 || Stop Trying to Make Passive Income
Learn how to make money before you start trying to learn how to make money. Make money. So, I see so many guys, especially young guys, who are like, "I've got a th000 bucks. How do I invest the $1,000?" They're trying to figure out a way to get that $1,000 to compound. They put into a compounding calculator, and they're like, "Man, if I

[0:17] YouTube https://youtu.be/32IeekHdsCE?t=10 || Stop Trying to Make Passive Income
get 50% returns for the next 40 years, I'm going to be a billionaire." But the thing is is that one, it's most likely that you're going to buy a Dogecoin and then it's going to tank and then you're just going to lose your $1,000 and be like, "Wow, think about this. I just worked for two weeks or one

[0:32] YouTube https://youtu.be/32IeekHdsCE?t=25 || Stop Trying to Make Passive Income
month to save that $1,000 and I lost it in seconds. So, alternatively, if you take that $1,000 and you put it into how do I make more money? How do I actively improve the actions and skills that I have, that will get you far more and that is where you invest the time rather than how do I make money make money cuz

[0:50] YouTube https://youtu.be/32IeekHdsCE?t=43 || Stop Trying to Make Passive Income
let's be real, you don't have much. So take the money you have into the skill, the flow of making more money rather than trying to take this tiny thing and going from a 10% return to a 20% return. Because the hundred bucks extra that you yield on that $1,000, I promise you, if you learn how to add 50% to your skill

[1:08] YouTube https://youtu.be/32IeekHdsCE?t=61 || Stop Trying to Make Passive Income
set, it'll take whatever your annual earning is up by 50%. And that's going to be a hell of a lot more than 10. And that's assuming everything goes up this year, which one out of four years it doesn't. When you say you don't have time, just immediately think to yourself, I'm lying. This is Because every single person has between

[1:26] YouTube https://youtu.be/32IeekHdsCE?t=79 || Stop Trying to Make Passive Income
5 to 9:00 a.m. and 5 to 9:00 p.m. every day of the week, even if you have a 40-hour job, even if you're a full-time student, because everybody has those eight hours per day. Now, the thing is is that we're not willing to make the trade-offs because we have these things that make us comfortable. Cool. If you

[1:42] YouTube https://youtu.be/32IeekHdsCE?t=95 || Stop Trying to Make Passive Income
reframe that thing as the thing that makes me comfortable today is the thing that's going to make me uncomfortable for a decade, all of a sudden the cost of that comfort goes up. And so then it flips to if I can become uncomfortable for today, I can be comfortable for decades. And so then you can seek out

[1:57] YouTube https://youtu.be/32IeekHdsCE?t=110 || Stop Trying to Make Passive Income
those eight hours and say, you know what, I'm going to flip this thing. And here's the crazy part about work. Work makes you money in two ways. One, you work and you make money. And secondly, when you're working, you're not spending money. And so when you're starting out, you literally have a double effect. The

[2:13] YouTube https://youtu.be/32IeekHdsCE?t=126 || Stop Trying to Make Passive Income
the money that you're making the whole way through is stacking up because there's no drains on it either. And so one of the biggest advantages you have is that you stay busy. One of the keys to investing is patience. What is patience? Patience is figuring out activities to do in the meantime. Think about it for a second. Unpack that.

[2:31] YouTube https://youtu.be/32IeekHdsCE?t=144 || Stop Trying to Make Passive Income
Patience is figuring out what to do in the meantime. So then if the goal is to get rich and we know that that takes time and it takes time for money to compound and grow, then what you do in the meantime is that you work so that you have even more money to invest and that money has the time to invest and

[2:50] YouTube https://youtu.be/32IeekHdsCE?t=163 || Stop Trying to Make Passive Income
compound while you're working. And I am so passionate about this because this isn't something that I didn't do, right? Like when I had my job in the beginning, I just wasn't really taking the time that I should have. And then I was like, you know what? I don't want to do this thing forever. I got to get ahead. But I

[3:05] YouTube https://youtu.be/32IeekHdsCE?t=178 || Stop Trying to Make Passive Income
couldn't stop doing my job. So I started spending my mornings and my evenings every day and both weekend days working on what I was going to do next. And in the beginning, that was studying for the GMAT cuz I thought business school was going to be the next move. But after studying for the GMAT and crushing the

[3:19] YouTube https://youtu.be/32IeekHdsCE?t=192 || Stop Trying to Make Passive Income
test, I came to another realization which was I'm going to go to business school cuz I want to start a business. Well, you know what? It's going to cost me less than two years and $180,000 plus what I didn't make during the two years of not working. I could probably net $10,000 a year of income, which is what

[3:35] YouTube https://youtu.be/32IeekHdsCE?t=208 || Stop Trying to Make Passive Income
the average business school person graduated with when I was looking at business school. And I was like, I think I could get to 10 grand a month if I had two years to work and didn't spend 180 grand and I took that money and just put it into a business. Now, you're like, well, you didn't even have 180 grand.

[3:49] YouTube https://youtu.be/32IeekHdsCE?t=222 || Stop Trying to Make Passive Income
You're damn right I didn't. I was able to save up 50 and I was like, I think with this 50, I'll be able to spend it to learn enough to make 10 grand a month. And that's what I did. Real quick, if you're a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift.

[4:02] YouTube https://youtu.be/32IeekHdsCE?t=235 || Stop Trying to Make Passive Income
So, my team and I put together the $100 million scaling roadmap, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly, where they got stuck and how they got past it. And so we broke it into these 10 stages and

[4:17] YouTube https://youtu.be/32IeekHdsCE?t=250 || Stop Trying to Make Passive Income
we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so no

[4:30] YouTube https://youtu.be/32IeekHdsCE?t=263 || Stop Trying to Make Passive Income
matter what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you deconstrain the business and you're trying to scale, we'd love to help you

[4:45] YouTube https://youtu.be/32IeekHdsCE?t=278 || Stop Trying to Make Passive Income
out on the thank you page. You can just book a call with my team and we will look at the business, see if we can help, and if we can, we'll invite you out to Vegas and we'll do this in person live.


VIDEO
TITLE: What is Learning?
URL: https://youtu.be/3U_N2V5wuMY
PRIMARY_TOPIC: misc
TOPICS: misc

[0:00] YouTube https://youtu.be/3U_N2V5wuMY?t=0 || What is Learning?
So I define learning by same condition, new behavior. And so when you go to a video game and you battle through the level and you battle the boss, if you keep doing the same thing to the boss and you keep losing, then you have not learned because you have the same condition and the same behavior. And so

[0:17] YouTube https://youtu.be/3U_N2V5wuMY?t=10 || What is Learning?
I often say that like for anyone who's listening to this podcast, if the goal is to get better and you're like, man, I really want to learn something from this podcast. If you listen to this podcast and then you're in the same exact conditions as you were before and then you do not change your behavior, you

[0:29] YouTube https://youtu.be/3U_N2V5wuMY?t=22 || What is Learning?
learned nothing. And so using that definition has at least allowed me to change my behavior faster, which then goes into rate of learning, which I define as intelligence. And so a lot of people are like, man, he's so smart, but he just doesn't. It's like, well, then if he doesn't change his behavior and

[0:46] YouTube https://youtu.be/3U_N2V5wuMY?t=39 || What is Learning?
he's in the same conditions, he's a dummy. He's not that smart. And so if you are trying to battle the same boss over and over again and you don't change what you're doing and the boss keeps beating you, then it's not the game's problem, it's your problem. You are the problem. And I think that's um like if you if you continue I talked

[1:08] YouTube https://youtu.be/3U_N2V5wuMY?t=61 || What is Learning?
about obviously I mean I talked to a lot of entrepreneurs but I usually do this when I have a crowd I just like hey raise your hand if you work all the hours of the day and a lot you know most of the crowd raised their hand. I say, "Okay, who here has been stuck at the same revenue level for 6 months or

[1:22] YouTube https://youtu.be/3U_N2V5wuMY?t=75 || What is Learning?
more?" And then I say, "Keep the hands up." And like honestly, most of the time the same hands are raised. I say, "You're doing the wrong shit." Like if you put all your inputs and the outputs haven't changed, then you have the same condition and the same behavior and so you have learned nothing. And so that

[1:43] YouTube https://youtu.be/3U_N2V5wuMY?t=96 || What is Learning?
has always just been my reframe. And so over time, if if you're moving up in entrepreneurship, you're moving up in career, your behavior should change because it means you've learned. Exposure to information isn't learning. Great TLDDR. Real quick, if you're a business owner and you are not growing as fast as you'd

[2:01] YouTube https://youtu.be/3U_N2V5wuMY?t=114 || What is Learning?
like, I'd like to give you a free gift. So my team and I put together the $100 million scaling road map, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how they got past it. And

[2:16] YouTube https://youtu.be/3U_N2V5wuMY?t=129 || What is Learning?
so we broke it into these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT,

[2:29] YouTube https://youtu.be/3U_N2V5wuMY?t=142 || What is Learning?
human resources, and finance. And so no matter what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. You can go to acquisition.comroadmap, plug in your business information, and if you want us to actually help you

[2:43] YouTube https://youtu.be/3U_N2V5wuMY?t=156 || What is Learning?
deconstrain the business and you're trying to scale, we'd love to help you out on the thank you page. You can just book a call with my team and we will look at the business, see if we can help. And if we can, we'll invite you out to Vegas and we'll do this in person live.


VIDEO
TITLE: How I Think About Work Life Balance
URL: https://youtu.be/4_4-rooXxWs
PRIMARY_TOPIC: misc
TOPICS: misc

[0:00] YouTube https://youtu.be/4_4-rooXxWs?t=0 || How I Think About Work Life Balance
What do you think about work life balance? A lot of people are advocates for this. It doesn't seem like maybe you're uh in that camp. I think it depends on seasons and I also have no shits. You can do whatever you want. Um if you want to achieve more than the average person, then you will likely have to work more than the average person. It's like you cannot expect an exceptional outcome and then not expect to be an exception.

[0:18] YouTube https://youtu.be/4_4-rooXxWs?t=11 || How I Think About Work Life Balance
And so what's interesting about this is that like you know if you want to make let's say a top 1% income in the United States, which is about $600,000 a year right now, then that means that in a room of 100 people, you have to be number one. And if you want to be, you know, top point, you know, 1%, then you're looking at a few million dollars a year of income. It's like, okay, in

[0:35] YouTube https://youtu.be/4_4-rooXxWs?t=28 || How I Think About Work Life Balance
order to do that, you need to walk into a room of a thousand people and literally be better than all of them. And you want to get to, you know, 10 million or or dollars a year. It's like, you need 11,000 people in the room. And so you're looking at, you know, a third of a stadium. And you need to look at every single person there and be like, I have beaten all of them. It's like, so if you if that's the if that's what it looks like at those levels, it's like,

[0:55] YouTube https://youtu.be/4_4-rooXxWs?t=48 || How I Think About Work Life Balance
do you think it makes sense that you would behave the same way they do? Mhm. Do you think it would make sense that you would that you'd spend the time the same way they do? And also, does it make sense that they would understand why you do what you do? What's been really interesting for me to observe is that when I had no money, everyone criticized me uh for working so hard. And then once I had money, people criticized me for working so hard.

[1:14] YouTube https://youtu.be/4_4-rooXxWs?t=67 || How I Think About Work Life Balance
That's funny. That's That's funny. What how ironic is that? What's going on there? I I think that when people see people making trades that they are unwilling to make the you have two options. One, you say like this person is is more motivated or they're better than I am. Um or you criticize and I think it's a much easier path to criticize.

[1:38] YouTube https://youtu.be/4_4-rooXxWs?t=91 || How I Think About Work Life Balance
Real quick,


VIDEO
TITLE: When to Launch a Paid Community After Going Free First
URL: https://youtu.be/4n4iSAhvF00
PRIMARY_TOPIC: misc
TOPICS: misc, community, offers, retention-churn

[0:00] YouTube https://youtu.be/4n4iSAhvF00?t=0 || When to Launch a Paid Community After Going Free First
I have 230 members in two days from organic. That's awesome. Congrats. Free community. Doing my first impl. Awesome. I have lots of engagement. Awesome. When do I start offering paid community? I teach behavioral therapy. Great. ACT therapy, ERP therapy, cognitive decision. Okay, cool. Uh, thank you for

[0:14] YouTube https://youtu.be/4n4iSAhvF00?t=7 || When to Launch a Paid Community After Going Free First
Okay, by the way, Star, awesome job. I'm I'm sure that you followed elements of the playbook that's inside. That's what it looks like. Great work. Okay, now I will allude to what I said at the beginning here, which is that you don't want to stop doing the things that filled up your free community. All

[0:28] YouTube https://youtu.be/4n4iSAhvF00?t=21 || When to Launch a Paid Community After Going Free First
right, you want to keep doing those things on a regular basis and you need to time. You need to schedule your time so that you always do that every day. Like every morning, first two hours, first four hours, you promote that thing. That's what you do. After that, you can flip the back half of your day,

[0:38] YouTube https://youtu.be/4n4iSAhvF00?t=31 || When to Launch a Paid Community After Going Free First
which is delivering on the back end. That's it. If you're not doing that stuff, you're not doing the stuff that's going to make you money within the context of this business. Okay. In terms of the plan, um I think uh I would probably do something in the neighborhood of like I would probably seed it and say, "I'm going to

[0:55] YouTube https://youtu.be/4n4iSAhvF00?t=48 || When to Launch a Paid Community After Going Free First
be doing something really cool for you guys in four to six weeks. It's really exciting. In the meantime, here's some value." And then like you can sprinkle some cool thing. And I would use these next four to six weeks to get data. I want to talk to people. I want to find out what they want. And I want to find

[1:10] YouTube https://youtu.be/4n4iSAhvF00?t=63 || When to Launch a Paid Community After Going Free First
out what those two to three core things are. what's the newsletter and one call a week that's the only thing that I have to deliver on that people are going to be like this is worth it right and just figure out what those core deliverables are that are very valuable that you can put in your paid thing and

[1:28] YouTube https://youtu.be/4n4iSAhvF00?t=81 || When to Launch a Paid Community After Going Free First
so you build it up for four to six weeks inside my um inside this book leads book there's a chapter in the affiliate section I think it's like 137 I don't know why I just feel like I pulled that up but I think it's um no it's not 137 but it's in here under affiliates. It's called the whisper te shout and practice the whisper te shout

[1:47] YouTube https://youtu.be/4n4iSAhvF00?t=100 || When to Launch a Paid Community After Going Free First
method in your weekly webinars. And I would say sprinkle one other post per week just kind of like leading up to it. And you can literally just follow the countdown timer that's in this book of how you increase the frequency as you get closer to it. Open the valve sell the paid community and then from that

[2:01] YouTube https://youtu.be/4n4iSAhvF00?t=114 || When to Launch a Paid Community After Going Free First
point going forward use the four conversion method the four the four um the four conversion points. So, league magnet free group inside you have weekly webinar onboarding call for everybody uh the module with the CTA and then you can obviously just DM and engage people. So I think that's the fourth


VIDEO
TITLE: You Don’t Have to Be an Expert, Just Be a Facilitator
URL: https://youtu.be/50qBolA4Vgw
PRIMARY_TOPIC: misc
TOPICS: misc, niche, pricing, community

[0:00] YouTube https://youtu.be/50qBolA4Vgw?t=0 || You Don’t Have to Be an Expert, Just Be a Facilitator
I'm working on no code web design tools to create website and use core 4 to bring leads in the site. Great. I'm working on a landing page for a roofing company. Okay. I want my group to sell this service and I don't want to teach in the group. What should I do with my group context? Created the group four

[0:15] YouTube https://youtu.be/50qBolA4Vgw?t=8 || You Don’t Have to Be an Expert, Just Be a Facilitator
hours back and I'm starting with local businesses and also as the per free step of the per the free step of the entire process. I am from India. Most will just take the free step and leave. Okay. Well, number one is I would I would actually go for a different market. Uh, so I would not I would go for local

[0:36] YouTube https://youtu.be/50qBolA4Vgw?t=29 || You Don’t Have to Be an Expert, Just Be a Facilitator
businesses that are not local to you, but local businesses in general. And I would probably look at like UK, US, Australia, uh, because they have more money. And so, it's literally the same work, and they will just pay you 10 times more. So, I would say number one, sell out of your own zip code. Uh,

[0:53] YouTube https://youtu.be/50qBolA4Vgw?t=46 || You Don’t Have to Be an Expert, Just Be a Facilitator
number two, sell out of their wallet, not yours. Uh, number three. Um, you're working on the land. So, the thing I'm trying I'm trying to understand the offer here. So, you are you getting it, Kirby? I'm seeing it's like it's a it's a landing page for a roofing company. Got that. You want to sell the service

[1:12] YouTube https://youtu.be/50qBolA4Vgw?t=65 || You Don’t Have to Be an Expert, Just Be a Facilitator
of building the landing page? It seems like he's doing done for you inside of a paid community and he doesn't want to teach in the paid community, so he doesn't know what to do with the community. Oh, yeah. So, I mean, I think you actually just let them do it. So I think it's about having um so this is okay so

[1:28] YouTube https://youtu.be/50qBolA4Vgw?t=81 || You Don’t Have to Be an Expert, Just Be a Facilitator
a lot of you guys don't know this but the term mastermind has been bastardized by the internet marketing space but a mastermind is in in its original form was intended to be a round table which is everybody's equal and everyone just shares the things that are working well for them and so I think what you should

[1:44] YouTube https://youtu.be/50qBolA4Vgw?t=97 || You Don’t Have to Be an Expert, Just Be a Facilitator
position yourself as is a facilitator rather than a teacher and this goes for everyone listening to this like if you're not an expert don't pretend to be an expert just be a facilitator just say hey I 10 great roofers on the call. What's working well for you guys? What are you guys struggling with? Right? And

[2:00] YouTube https://youtu.be/50qBolA4Vgw?t=113 || You Don’t Have to Be an Expert, Just Be a Facilitator
then they're going to say the things like, "Oh, you know what? I did one of these things and this helped me out." "Oh, I did one of these things. This helped me out." Great. And you can facilitate conversation. They get to know each other and that provides value. And I think you could do that like once

[2:10] YouTube https://youtu.be/50qBolA4Vgw?t=123 || You Don’t Have to Be an Expert, Just Be a Facilitator
every other week and that would probably provide value. And then the group is there in the meantime for them to communicate. That's it. Again, you don't need to over complicate this like just for everybody. Like you can just have like there's a group, we take two calls a month and I set up your page and

[2:22] YouTube https://youtu.be/50qBolA4Vgw?t=135 || You Don’t Have to Be an Expert, Just Be a Facilitator
stuff. Like that's three three things very easy very easy to understand in the pitch.


VIDEO
TITLE: “How did you learn how to sell?”
URL: https://youtu.be/6aH8xPiGGew
PRIMARY_TOPIC: misc
TOPICS: misc

[0:00] YouTube https://youtu.be/6aH8xPiGGew?t=0 || “How did you learn how to sell?”
So I wonder what was your experience sort of on the ground in the gym. How did you learn how to sell? Yeah, I hated everything in sales and the side story in that was that when I quit my job, my dad's buddy was a uh or my dad my dad's financial his investor dude right the guy who manages his money uh was like dude you should just come

[0:16] YouTube https://youtu.be/6aH8xPiGGew?t=9 || “How did you learn how to sell?”
work for me. It's like you can sell and I was like me I was like I'm an academic all right I'm a I am a cerebral thinker I'm a manageable consultant like I am known for you know I am not a salesman like that was my thing and so I was like I was I thought it was beneath me I really did and so anyways I got the job

[0:33] YouTube https://youtu.be/6aH8xPiGGew?t=26 || “How did you learn how to sell?”
um I I did the interviews got the job and I ultimately like they told me what it was and it was like here's the phone here's names bang and I was like oh I don't want to do that so then I started my gym and I realized that I had to figure $5,000 a month and then it was like the first day and I was like, "Oh,

[0:47] YouTube https://youtu.be/6aH8xPiGGew?t=40 || “How did you learn how to sell?”
How do I get people to give me money?" And I was like, "Oh, sales." And so it was a it was a forcing function. So I had gone to a a weekend workshop that I spent $3,000 for, which was a tremendous amount of money for me at the time. Um to go learn how to to run Facebook ads. This is 2013. So I learned how to run Facebook ads in

[1:07] YouTube https://youtu.be/6aH8xPiGGew?t=60 || “How did you learn how to sell?”
that weekend. Um and I ran Facebook ads for my gym. And that was when people came in. And I signed up 27 people the first two weeks. Um I charged 300 bucks ahead. Uh I think I spent 1,000 bucks on ads. So I made you know spent 1,000 made 8,700 or whatever it was. Um and that was that was how that's how I paid my

[1:28] YouTube https://youtu.be/6aH8xPiGGew?t=81 || “How did you learn how to sell?”
first month's rent. And my my selling was just literally I had an empty gym with no equipment. It was literally turf and a table. And they were like, "Are you going to be here? Is this like a scam?" I was like, "No." And people just believed me. I was like, "I promise I will do everything to get you in the best shape ever." And

[1:43] YouTube https://youtu.be/6aH8xPiGGew?t=96 || “How did you learn how to sell?”
they were like, "Are you sure?" Like I'd have some people come back like 2 days later, like make sure I was still there um in the twoe period. And I also didn't understand a lot of stuff. Like I I thought I had to open as fast as possible cuz I wanted I thought that opening meant that I would make money

[1:56] YouTube https://youtu.be/6aH8xPiGGew?t=109 || “How did you learn how to sell?”
when really I should have had a really long pre-sale, just collected cash the whole time. Like I didn't know how any of that stuff worked. So I just tried to open as fast as I could. That was I had my first 27 clients and I and I taught all the sessions. So, I was doing six sessions a day. Um, and then I would run

[2:11] YouTube https://youtu.be/6aH8xPiGGew?t=124 || “How did you learn how to sell?”
ads, I'd have sales appointments, then I'd clean the gym, and then I would do all my billing at night. Um, and I'd work the lead. Like, it was I was I was it was the hardest I've ever worked time-wise. Like, I've never I've still to this day never worked that hard. It was uh Okay, let's let's zoom in to some of

[2:28] YouTube https://youtu.be/6aH8xPiGGew?t=141 || “How did you learn how to sell?”
these. So, you had the idea of like, I want to start a gym. You worked in a gym for free for then minimum wage for a while. So, you understand how how a gym works. And then were you just like roaming around looking for a warehouse that you could convert into a gym? Yeah. And then you signed a lease for $5,000 a

[2:41] YouTube https://youtu.be/6aH8xPiGGew?t=154 || “How did you learn how to sell?”
month and you're like, "All right, cool. I I now have a box. I need to put some gym equipment in there." So you put some gym equipment in there. You take a Facebook ad workshop over the weekend. You spend three grand on it. Um and that helps you run ads in your local area that says, "Hey, by the way, new

[2:54] YouTube https://youtu.be/6aH8xPiGGew?t=167 || “How did you learn how to sell?”
gym opening something or other." And then people walk in through the door. And then what happens when people walk in through the door? Do you just say, "Hey, this is this is the gym. Can you give me your money?" Or how how does that process? I had an offer. I had an offer which was a 6 week challenge. I

[3:07] YouTube https://youtu.be/6aH8xPiGGew?t=180 || “How did you learn how to sell?”
said if you lose cuz it was similar to my whole charity thing where I wanted people to like have skin in the game. So it was uh if you lose 20 pounds 6 weeks I'll give you your money back. So people would bet it was 300 bucks. I would train it for 6 weeks and if if they lost 20 pounds I give them their money back.

[3:21] YouTube https://youtu.be/6aH8xPiGGew?t=194 || “How did you learn how to sell?”
So that was the stick. So are you relying on then people not completing it to make money or No. The real real is Yeah. So So you've got you got three buckets, right? You got people who don't hit it, right? which is actually not the bucket you want people in because then they're not happy. Um, the second bucket is people

[3:38] YouTube https://youtu.be/6aH8xPiGGew?t=211 || “How did you learn how to sell?”
who hit it and then have more weight to lose or want to keep working out because they just started this habit and want to keep going, which is the vast majority. I think we had just under an 80% success rate. And then the third bucket is people who want to lose the weight and then say, "I'll take my money, please."

[3:50] YouTube https://youtu.be/6aH8xPiGGew?t=223 || “How did you learn how to sell?”
Right? And the sale is actually very easy. I mean, you're just like, "Hey, do you think that working out 6 weeks and then going back to not working out is uh is going to be a good long-term solution?" No. Okay. Well, why don't I just take your 300 bucks out credits the next year? staying at the gym because

[4:04] YouTube https://youtu.be/6aH8xPiGGew?t=237 || “How did you learn how to sell?”
now you've started this habit. You don't want to lose it when you have the momentum. And they'd say, "Sure, cool." And I had people commit to the year before they even finished the challenge. Halfway through, I'd be like, "You like everything? Everything cool? You're 10 lbs down. Awesome. You're halfway there.

[4:17] YouTube https://youtu.be/6aH8xPiGGew?t=250 || “How did you learn how to sell?”
So, I mean, how much weight do you want to lose?" Cuz I promise you, once you're 10 lbs lighter than you are now, you're still going to want to look different. Like, you're not going to be perfect. I've yet to meet somebody who has a perfect body. You're still going to have stuff you want to work on, right?

[4:27] YouTube https://youtu.be/6aH8xPiGGew?t=260 || “How did you learn how to sell?”
They're like, "Yeah, yeah, of course." I'm like, "Okay." So, the question is, do you want to do it on your own because that's what you were doing before this and that wasn't working. Or do you want to do it with me? They were like, "I want to do with you." I'm like, "Cool. I'll take the money. I'll credit it forward." So, you won.

[4:36] YouTube https://youtu.be/6aH8xPiGGew?t=269 || “How did you learn how to sell?”
Congratulations. High five. Big hug. You won it. You get it because the point of the challenge is not for you to actually lose the weight. It's for you to understand this a lifelong process, not six weeks. Done. That was it. That was the whole process. How did you do that transformation? Like, how do people lose 10 20 pounds in

[4:50] YouTube https://youtu.be/6aH8xPiGGew?t=283 || “How did you learn how to sell?”
6 weeks? It's all food. Okay. So, you giving them meal plans or what? Yeah, I would give them meal plans, grocery list, food preparation instructions, eating out guides, the whole thing. I'd give them a whole custom thing and then they'd work out at the gym. Uh, originally it was five days a week and then I switched to three days

[5:03] YouTube https://youtu.be/6aH8xPiGGew?t=296 || “How did you learn how to sell?”
a week. Um, but yeah. And so that's your offer. So So the offer isn't like a monthly gym membership. It's just like, hey, get into the weight loss challenge. You do the thing and then you're signing up people as they walk through the door. Yep. I And what what happened is I like and I still do like this in terms of

[5:18] YouTube https://youtu.be/6aH8xPiGGew?t=311 || “How did you learn how to sell?”
businesses in general is I do like having to find in programs on the front end because it gives a very specific outcome uh for someone on a specific timeline and what it really becomes is your onboarding process. So, you can typically charge more for a onetime expense, usually three or four times more, than you can on a recurring basis.

[5:36] YouTube https://youtu.be/6aH8xPiGGew?t=329 || “How did you learn how to sell?”
And so, what that affords you is the ability to liquidate acquisition costs more easily. And so, it's like if I can charge four times more for the first 6 weeks of service with somebody, I should do that because it costs me more a to onboard someone and b to acquire them. And so, I should make more money in that

[5:49] YouTube https://youtu.be/6aH8xPiGGew?t=342 || “How did you learn how to sell?”
first period of time. It makes sense. And so, structuring business models that way is I' I've almost done that in every business I have. Got it. Um, did you feel weird about selling initially? No, I was begging for money. I needed the money, right? I got over it very quickly. I mean, it was just like I had this ethical I had

[6:05] YouTube https://youtu.be/6aH8xPiGGew?t=358 || “How did you learn how to sell?”
this like uh I'm I'm superior. I'm not going to lower myself to selling. And then I was like, oh I'm going to lose all the money I have. And so I didn't even know it was sales. I just said like I will help you. I promise. Please. You know what I mean? Like I didn't know what I was doing. But the thing is I you

[6:22] YouTube https://youtu.be/6aH8xPiGGew?t=375 || “How did you learn how to sell?”
know I I had done 4,000 sales consults before I ever consumed a piece of sales training. So, like a lot of the stuff I got I learned most of the things I've learned through just doing it. Real quick, if you're a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift.

[6:38] YouTube https://youtu.be/6aH8xPiGGew?t=391 || “How did you learn how to sell?”
So, my team and I put together the $100 million scaling roadmap, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how they got past it. And so we broke it in these 10 stages and we

[6:53] YouTube https://youtu.be/6aH8xPiGGew?t=406 || “How did you learn how to sell?”
made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so no

[7:06] YouTube https://youtu.be/6aH8xPiGGew?t=419 || “How did you learn how to sell?”
matter what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you deconrain the business and you're trying

[7:20] YouTube https://youtu.be/6aH8xPiGGew?t=433 || “How did you learn how to sell?”
to scale, we'd love to help you out on the thank you page. You can just book a call with my team and we will look at the business, see if we can help, and if we can, we'll invite you out to Vegas and we'll do this in person live.


VIDEO
TITLE: The Biggest Mistake People Make When Trying to Get Rich
URL: https://youtu.be/6g8Z0wJEBRA
PRIMARY_TOPIC: misc
TOPICS: misc

[0:00] YouTube https://youtu.be/6g8Z0wJEBRA?t=0 || The Biggest Mistake People Make When Trying to Get Rich
If someone read all your books, listen to your podcast, listen to today's podcast, what are they going to unblock that's been tripping them up, keeping them behind or holding them back? I think they would have clarity on what actions were required to get what they wanted. And then at that point, they

[0:17] YouTube https://youtu.be/6g8Z0wJEBRA?t=10 || The Biggest Mistake People Make When Trying to Get Rich
would only have to just think like why am I not doing it, which is a separate conversation. But there's a lot of confusion I would say around like what are the things that are required in order to create a business, in order to create an income. I would say that I'm an objectivist. And so I just look at

[0:31] YouTube https://youtu.be/6g8Z0wJEBRA?t=24 || The Biggest Mistake People Make When Trying to Get Rich
what are the things that are observable. And I think a lot of time people spend inside their heads trying to think about manifesting and energy and all of this stuff when it's like we got to let people know about the stuff we have. We got to have something to sell and we got to make sure that what we're charging

[0:45] YouTube https://youtu.be/6g8Z0wJEBRA?t=38 || The Biggest Mistake People Make When Trying to Get Rich
costs less than than it costs to deliver it. And we try and do that as many times as we can. And so each of those pieces obviously has frameworks behind them, but they're all tied to one thing which is just what actions are required. And that's been the single pervasive frame in my life that has made navigating

[1:01] YouTube https://youtu.be/6g8Z0wJEBRA?t=54 || The Biggest Mistake People Make When Trying to Get Rich
reality significantly easier for me cuz I was very confused coming up and I was like I don't know what any of this is and I read all these self-help books and and I felt more confused after the 10th book than I did in the first book and and then it was just like okay what do I have to do and then that is kind of what

[1:14] YouTube https://youtu.be/6g8Z0wJEBRA?t=67 || The Biggest Mistake People Make When Trying to Get Rich
has started this journey for me. What's that number one misconception you hear when people are thinking about building a business making money changing their financial situation? What's the number one thing you hear and you go that's the issue? I think the conflate sequence is probably the first and biggest thing

[1:29] YouTube https://youtu.be/6g8Z0wJEBRA?t=82 || The Biggest Mistake People Make When Trying to Get Rich
because a lot of people who are wanting to make money believe that the making money comes from investing and investing is the last thing you do, not the first thing you do. And so one of the things is they'll look at people who are at the end of their careers and say, "Okay, well these guys are making all these,

[1:43] YouTube https://youtu.be/6g8Z0wJEBRA?t=96 || The Biggest Mistake People Make When Trying to Get Rich
you know, these bets, right? I if I if I just bought this memecoin or I just bought Bitcoin in 2013, I'd be super rich." But it actually doesn't take into consideration what a decision-making process like that would create, which is if you took a swing at every type of Bitcoin, because you can't just say, "I

[1:57] YouTube https://youtu.be/6g8Z0wJEBRA?t=110 || The Biggest Mistake People Make When Trying to Get Rich
would only pick this one." You'd have to say, "I'd pick every single super long shot." It's like we probably would have lost them 99 of the other bets. And so it's like we have to take it in aggregate. And so I would say making active income cool again uh rather than the passive bet and really just gambling

[2:12] YouTube https://youtu.be/6g8Z0wJEBRA?t=125 || The Biggest Mistake People Make When Trying to Get Rich
um is probably the the first thing that that people mess up is that they're they somehow think that working or active income is not scalable when in reality the people who have the most money typically have tremendously high incomes and it's because of the excess of cash flow from that income are they able now

[2:27] YouTube https://youtu.be/6g8Z0wJEBRA?t=140 || The Biggest Mistake People Make When Trying to Get Rich
to make big swings with riskier bets that sometimes pay off and sometimes don't. But you can't take those swings unless you have more cash flows coming in from the things you do every day. You know what? No one's ever said it that well, like from everyone I've spoken to. And I'm so glad you pointed it out because I completely agree. I

[2:45] YouTube https://youtu.be/6g8Z0wJEBRA?t=158 || The Biggest Mistake People Make When Trying to Get Rich
have so many friends who when they saw the rise of crypto or whatever it was, jumped in with a large sum of their life savings because they heard of a friend of a friend of a friend who'd made a killing. Put it all in there. A week later it dropped by like 10k. They pulled it all out. The next week it went up double

[3:06] YouTube https://youtu.be/6g8Z0wJEBRA?t=179 || The Biggest Mistake People Make When Trying to Get Rich
like and and it was just a mess. And so many of them lost like 10 20 30 40,000 dollars. And it's all because you're thinking that's the way to get there and it's cooler and it's smarter and like you're a genius if you and you're right. Actually, everyone I know that's made amazing money on any of that already had tons of

[3:27] YouTube https://youtu.be/6g8Z0wJEBRA?t=200 || The Biggest Mistake People Make When Trying to Get Rich
money and it was play money for them. So it just changed into this. So what's happening there? Why is it that we've been led down this thought process and how do we get out of it? I mean I think it's fundamentally the something for nothing fallacy of like how can I get rich quick? How can I do it really easily? And um basically the

[3:43] YouTube https://youtu.be/6g8Z0wJEBRA?t=216 || The Biggest Mistake People Make When Trying to Get Rich
more it feels like luck is usually where you should have your first red flag. If you I mean I have a belief that if you control all the variables then you can predict the outcome. Now, we don't always control all the variables in any given situation, but the greater number of variables we control, the greater

[3:58] YouTube https://youtu.be/6g8Z0wJEBRA?t=231 || The Biggest Mistake People Make When Trying to Get Rich
influence we have over the outcome. And if you're getting into something like this and you're like, I actually don't even know what the variables are. Then it's like, you are you are 100% gambling. And so, this is your life savings. Would you put it on black at the casino? Probably not. This is really

[4:10] YouTube https://youtu.be/6g8Z0wJEBRA?t=243 || The Biggest Mistake People Make When Trying to Get Rich
not that different than that. Except at the casino, you have no nods at least right here. It's like you have no idea. And typically by the time especially Genpop uh kind of retail investors find out about something it is the peak and it is too late. And so you have to be at the very beginning of these if you want

[4:27] YouTube https://youtu.be/6g8Z0wJEBRA?t=260 || The Biggest Mistake People Make When Trying to Get Rich
to be speculative, which I wholeheartedly am not a big fan of speculative investments in general because it's basically the greater fool theory, which is what they call it in the investment world, which is just like we just keep selling to the greater and greater fool until sometime somebody is the greatest fool of all and then it

[4:40] YouTube https://youtu.be/6g8Z0wJEBRA?t=273 || The Biggest Mistake People Make When Trying to Get Rich
drops, right? And so I prefer to think about instead of thinking of investments and active income, I think of it just money per unit of time. And that kind of takes out this binary or what I would consider a false binary of active and passive and think well and I I I feel like I can prove this pretty clearly

[4:56] YouTube https://youtu.be/6g8Z0wJEBRA?t=289 || The Biggest Mistake People Make When Trying to Get Rich
which is we live in time and we collect money in that period of time. And so fundamentally all we want to do if we want to increase our income is just think what are we earning per unit and this is where again bad piece of advice is like never sell your time. It's like okay well if someone gave you a billion

[5:10] YouTube https://youtu.be/6g8Z0wJEBRA?t=303 || The Biggest Mistake People Make When Trying to Get Rich
dollars for an hour would you not sell that? I would, right? So, it's a question of how much is your time worth? And then that creates a much more actionable uh decision-making framework of is this worth it or not? And to lad up to the active versus passive, it's how active is it versus how passive is

[5:28] YouTube https://youtu.be/6g8Z0wJEBRA?t=321 || The Biggest Mistake People Make When Trying to Get Rich
it? And it's my belief that nothing is passive because there's always going to be a certain amount of if you're doing it right. Let's say if you you made one passive investment, if you're doing it the right way, you probably should have looked at a hundred deals and all of that took time and all of that takes

[5:42] YouTube https://youtu.be/6g8Z0wJEBRA?t=335 || The Biggest Mistake People Make When Trying to Get Rich
diligence. And then after doing all this analysis, then you decide to make this investment. And so to say that it's passive, it's like it doesn't take into account all of the research that goes into ahead of time, which is absolutely still work. Now, after the investment, sure, but there's still time that you're

[5:55] YouTube https://youtu.be/6g8Z0wJEBRA?t=348 || The Biggest Mistake People Make When Trying to Get Rich
trading. By first breaking that idea of like if for in order for me to get rich, it must be something that I don't trade my time for, I think is like big myth number one. So if we assume that then we say okay I have to trade my time for money because money comes in over time. What are the things that I can trade my

[6:11] YouTube https://youtu.be/6g8Z0wJEBRA?t=364 || The Biggest Mistake People Make When Trying to Get Rich
time for that will get me more than I'm currently getting which is a much more solvable problem that also is significantly less risky. And so especially when you're trading time we have some. And so we don't we really just risk the time to be like I would I never want to I don't want to sell my I'm not a I'm not a slave. It's like

[6:26] YouTube https://youtu.be/6g8Z0wJEBRA?t=379 || The Biggest Mistake People Make When Trying to Get Rich
calm down. We're it's a voluntary exchange and if it's and here's the thing is if you don't think the price is worth it then don't make the trade. And that's one of the beauties of capitalism is it's two parties both saying they'll be better off. And so fundamentally I would say the focus of the the content

[6:39] YouTube https://youtu.be/6g8Z0wJEBRA?t=392 || The Biggest Mistake People Make When Trying to Get Rich
the stuff that I put out is how can I equip people with the skills so that when they trade that time they get more for it and then continue to trade up and up and up for the rest of their careers. Yeah. I mean that is that's actually such counterintuitive advice to what I feel has been spreading on the internet

[6:53] YouTube https://youtu.be/6g8Z0wJEBRA?t=406 || The Biggest Mistake People Make When Trying to Get Rich
for the last two decades of every conversations around passive income. I feel like every one of my friends is addicted to figuring out how they can make passive income. And those are the same people that are not making any more money than they already were. But it's this addiction and obsession with if I figure this out,

[7:14] YouTube https://youtu.be/6g8Z0wJEBRA?t=427 || The Biggest Mistake People Make When Trying to Get Rich
then I won't have I can quit my day job and whatever it may be. Yeah. Yeah. And I I've had influence. So the the my neighbor is um is he owns uh Panda Express and so last time I checked they did $3.7 billion in revenue and they have about a 27% net margin. So he took home $935 million in personal income not investment income. And so

[7:35] YouTube https://youtu.be/6g8Z0wJEBRA?t=448 || The Biggest Mistake People Make When Trying to Get Rich
people see his investment portfolio which is impressive as you can imagine been doing it for 45 years. And so that starts to add up right. But the thing is he can only take these kind of bigger swings or bigger bets because he has this very regular cash flow that he spent 45 years building. And I would say

[7:49] YouTube https://youtu.be/6g8Z0wJEBRA?t=462 || The Biggest Mistake People Make When Trying to Get Rich
that what's interesting is that you can build something very big in about 5 to seven years. And the problem is that I think most people spend that same 5 to seven years reliving the same 30 days over and over again, jumping from thing to thing to thing and never actually getting the root set so that they can

[8:07] YouTube https://youtu.be/6g8Z0wJEBRA?t=480 || The Biggest Mistake People Make When Trying to Get Rich
pay down their ignorance tax of not knowing enough. Real quick, if you're a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So my team and I put together the $100 million scaling roadmap, which is basically 200 hours of us looking over all the portfolio

[8:22] YouTube https://youtu.be/6g8Z0wJEBRA?t=495 || The Biggest Mistake People Make When Trying to Get Rich
companies we've had and what stages of growth they went through and more importantly where they got stuck and how they got past it. And so we broke it into these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most

[8:36] YouTube https://youtu.be/6g8Z0wJEBRA?t=509 || The Biggest Mistake People Make When Trying to Get Rich
important part for you, what to do for each of the functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so no matter what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to give you

[8:49] YouTube https://youtu.be/6g8Z0wJEBRA?t=522 || The Biggest Mistake People Make When Trying to Get Rich
this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you deconrain the business and you're trying to scale, we'd love to help you out on the thank you page. You can just book a call with my team and we will look at the business, see if we can help, and if

[9:05] YouTube https://youtu.be/6g8Z0wJEBRA?t=538 || The Biggest Mistake People Make When Trying to Get Rich
we can, we'll invite you out to Vegas and we'll do this in person live.


VIDEO
TITLE: “How Do I Go From Word of Mouth to a Real Marketing System”
URL: https://youtu.be/6tkBgXxh1qM
PRIMARY_TOPIC: misc
TOPICS: misc

[0:00] YouTube https://youtu.be/6tkBgXxh1qM?t=0 || “How Do I Go From Word of Mouth to a Real Marketing System”
Uh, I sell barbecue to people. Sweet. Uh, a lot of catering in some restaurants. Well, it's probably like men over whatever, like being real, but yeah. Uh, and, uh, we do, uh, we did 1.2 million last year. Um, I'd like to do 10 million in three years. Okay. Um, one of the things that's definitely stopped me is I'm underpriced.

[0:21] YouTube https://youtu.be/6tkBgXxh1qM?t=14 || “How Do I Go From Word of Mouth to a Real Marketing System”
Okay. Uh, now I was talking to Ed and, uh, suggested that I have a broken model. Okay. Uh, yeah. Dun. Yeah. Right. Yeah. Um, okay. So, you're doing one, two, and you want to get to bigger. Yeah. Is Amazon primary channel? Uh, no. Mostly word of mouth. Oh, wow. Cool. Yeah. Neat. So, we Yeah. So, we do a lot of uh 80%

[0:45] YouTube https://youtu.be/6tkBgXxh1qM?t=38 || “How Do I Go From Word of Mouth to a Real Marketing System”
of our business is barbecue catering. Okay. And then, uh, we Wait, barbecue c Hold on. Yeah. Yeah. Yeah. So, we I do barbecue catering. Okay. Yeah. And then cater. What's that? So, you're a caterer? Yeah. Yeah. Yeah. Got it. I totally thought you were selling tongs. Okay. Got it. Yeah, no worries. Okay. Yeah,

[1:01] YouTube https://youtu.be/6tkBgXxh1qM?t=54 || “How Do I Go From Word of Mouth to a Real Marketing System”
got it. Uh, and then, uh, we're also open a couple days a week. The brushes and the tong. That's where I thought we were coming from. Okay. Got it. No, meat. Yes. Got it. Yeah. Uh, and then, uh, the other part of the business is restaurant. We're open a couple days a week. Uh, kind of. Yeah. Got it.

[1:17] YouTube https://youtu.be/6tkBgXxh1qM?t=70 || “How Do I Go From Word of Mouth to a Real Marketing System”
Okay. So, what do you want to what do you want to do more? I want to do more. I think you'll probably need to pick one or the other. Realistically, it sounds like the catering business is more scalable. Not either business could scale, but the restaurant's going to be limited by your four walls relatively quickly, whereas

[1:32] YouTube https://youtu.be/6tkBgXxh1qM?t=85 || “How Do I Go From Word of Mouth to a Real Marketing System”
the catering, not so much. And you can, you know, you can do a lot of catering um in a local area to make a lot of money. So, what stops you from doing that? Uh I feel like we're starting to get capped in those four walls as well. I mean, we did almost a million in catering. Uh but are there four walls or you going to

[1:51] YouTube https://youtu.be/6tkBgXxh1qM?t=104 || “How Do I Go From Word of Mouth to a Real Marketing System”
someone else's four walls? Well, we uh we we actually will produce at our commercial kitchen. We'll push uh you know up to 10 10 teams out, feed well over a thousand people out of that one kitchen. Okay. Yeah. And so you have a kitchen constraint. Yeah. Okay. But the catering business itself is fine. You just need a bigger kitchen.

[2:11] YouTube https://youtu.be/6tkBgXxh1qM?t=124 || “How Do I Go From Word of Mouth to a Real Marketing System”
Yeah. That that that'd be one of them. Yeah. And then more then more leads. Okay. So, can you currently handle more leads or are you at capacity right now? It it's seasonal. So I think on the busy seasons we're hitting capacity and then on the the lower seasons we're Amen. That was the first phone call I've ever

[2:36] YouTube https://youtu.be/6tkBgXxh1qM?t=149 || “How Do I Go From Word of Mouth to a Real Marketing System”
had taken inside of a conference. Um sorry, go ahead. Um no, the from a catering perspective, I think that volatility is part of the business. So you're not going to really change that. you need to be make sure making making sure that you're printing money in the onseason so that you can make up for the

[2:53] YouTube https://youtu.be/6tkBgXxh1qM?t=166 || “How Do I Go From Word of Mouth to a Real Marketing System”
offseason. So volatility doesn't in and of itself mean that there's anything wrong with the business. So like Harry and Davids makes like 80% of their revenue in December and they lose money the other 11 months of the year. Seize Candy, same thing. They make the vast majority of their profit in Q4. And so that's not

[3:08] YouTube https://youtu.be/6tkBgXxh1qM?t=181 || “How Do I Go From Word of Mouth to a Real Marketing System”
uncommon. And you're in a food kind of celebration type business. So Q4 is probably I'm guessing where your season kind of uh uh there's big weddings. The season for us is actually spring and fall. Interesting. And Yep. And then Q4 as well. Got it. Annual. So spring, fall, and Q4. Well, yeah. So, so

[3:25] YouTube https://youtu.be/6tkBgXxh1qM?t=198 || “How Do I Go From Word of Mouth to a Real Marketing System”
so three of four quarters you're doing. Okay. April, May, June, and then September, October, December. Dude, I don't think you actually have volatility. I think you just need a couple more leads and you'll smooth out your curve. Because if it's barbecuing is outside, then it's like you got your spring and your summer covered, and then

[3:37] YouTube https://youtu.be/6tkBgXxh1qM?t=210 || “How Do I Go From Word of Mouth to a Real Marketing System”
you've got celebrations that are happening in the other part of the year. So, it doesn't really s like I'll tell you. So, some of you guys have this artificial constraint and being like, you know, you know, March is always a bad month for us. It's like why? There's no actual reason. It's just like historically then we start having a

[3:51] YouTube https://youtu.be/6tkBgXxh1qM?t=224 || “How Do I Go From Word of Mouth to a Real Marketing System”
self-fulfilling prophecy of like said differently. If you were able to mop up all the demand for catering every month in your market, would you be able to handle it? Uh probably most Let me say differently. If your worst month of the year traditionally you were able to scoop up everyone else's catering business, would that now become

[4:12] YouTube https://youtu.be/6tkBgXxh1qM?t=245 || “How Do I Go From Word of Mouth to a Real Marketing System”
the best month of the year for you? Uh for sure you're doing a million dollars a year for short. Okay. All right, you save the answer. So the point is is the point is is that all we have to do is just outmarket the competition so that that that'll basically smooth out the demand curve. Okay. Right. So you don't have volatility, you

[4:29] YouTube https://youtu.be/6tkBgXxh1qM?t=262 || “How Do I Go From Word of Mouth to a Real Marketing System”
just need better marketing. Okay. And so from a lead genen perspective, um right now you said word of mouth and what's the other one? Uh just word of mouth. Yeah. Yeah. We just do a really good job and get people to refer people in. Yeah. So um I think for your business uh catering gez uh paid ads like meta ads

[4:45] YouTube https://youtu.be/6tkBgXxh1qM?t=278 || “How Do I Go From Word of Mouth to a Real Marketing System”
probably work just fine. Okay. Yeah, I actually I think you'd probably get away with it pretty well. Um, PPC would also probably do well for you because people who have high intent who are looking for a caterer. Um, if I were to start with one, I'd probably start with PPC. Okay. And then I would move on to Meta, but I

[5:00] YouTube https://youtu.be/6tkBgXxh1qM?t=293 || “How Do I Go From Word of Mouth to a Real Marketing System”
think PPC is probably the highest likelihood because it'll be the warmest leads. They're high intent. You'll be you'll pay more than you're used to. Well, you're not used to paying anything. So, so you'll actually learn you'll have to learn how to work leads. And so, this will be a big shock to your

[5:11] YouTube https://youtu.be/6tkBgXxh1qM?t=304 || “How Do I Go From Word of Mouth to a Real Marketing System”
system because they won't just like immediately get on the phone and then give you money. You'll actually have to have a process in place. Um, but yeah, we can help with that. But that's kind of the general gist. You'll have to have a landing page. You'll have to have a lead nurture process. You have to get

[5:22] YouTube https://youtu.be/6tkBgXxh1qM?t=315 || “How Do I Go From Word of Mouth to a Real Marketing System”
them scheduled. You'll have to, you know, have them watch a little VSSL beforehand so you kind of frame what they're getting into and what to expect. Then when you get on the phone, you can go close them. Cool. But yeah, that's what you have to do. You have to advertise. Sounds good. Thank you. Yeah, you bet. So, if you've hit a

[5:37] YouTube https://youtu.be/6tkBgXxh1qM?t=330 || “How Do I Go From Word of Mouth to a Real Marketing System”
revenue ceiling or your entire business relies on you to grow, then I'd love to invite you out to our headquarters here in Vegas to learn how we scale. And so my team spends two days with you to identify the thing that's holding your business back. And so if that sounds interesting, click book a call.


VIDEO
TITLE: Finite vs Infinite Games
URL: https://youtu.be/9VIpSmaXMdc
PRIMARY_TOPIC: misc
TOPICS: misc

[0:00] YouTube https://youtu.be/9VIpSmaXMdc?t=0 || Finite vs Infinite Games
I think most people are just as happy and just like you're 50% happy, 50% sad for most of your life. If you're in an extreme circumstance, then change your life. If you're not like conditions like people get handicapped, they break their legs, you know, they they can never move again and they have a dip in their

[0:15] YouTube https://youtu.be/9VIpSmaXMdc?t=8 || Finite vs Infinite Games
subjective wellbeing and they go back to the same baseline. And so like the baseline is independent of conditions. And so the world wants to tell us that we need to change our, you know, change our circumstances and then we will be whatever. But like every modern religion, every Buddhist monk will tell

[0:31] YouTube https://youtu.be/9VIpSmaXMdc?t=24 || Finite vs Infinite Games
you that all of that's from the inside, not the outside. Um, but these are words and words that me and you Yeah. can say, "Don't follow." Yeah. Because I'm sure that you've you've experienced like the attainment of a goal and then I just need three times more. Yeah. I'm referencing a study there where they

[0:47] YouTube https://youtu.be/9VIpSmaXMdc?t=40 || Finite vs Infinite Games
they asked people how much money they would need to be happy. And all the way up the income wealth spectrum, people said three times more than they have now. So people with 10K said 30. people with three million said, you know, 6 n million I couldn't do math. Three times three times three. Yeah. Yeah.

[1:02] YouTube https://youtu.be/9VIpSmaXMdc?t=55 || Finite vs Infinite Games
Um and you you I imagine you still experience that now, right? Yeah. Different reasons, but yeah, for sure. When is enough enough? Um I don't think it's enough thing. I think it's more like who I want to be. Who do you want to be? I want to be the person capable of doing that, doing X. Like we'll get to a

[1:22] YouTube https://youtu.be/9VIpSmaXMdc?t=75 || Finite vs Infinite Games
billion and then after a billion I'll make it 10. I already know that. You know what I mean? But like I love playing the game. What is the game? Game of business. To what? To what end? Or just just for the play? To play. Yeah, I'm a I'm sure you know more about this than I do, but like just game theory like the finite and infinite

[1:40] YouTube https://youtu.be/9VIpSmaXMdc?t=93 || Finite vs Infinite Games
games. Simon SK has a great piece on it. Um, but yeah, with infinite games, you have known and unknown players. You have no agreed upon rules and the point of the game is to keep the game going. And so a lot of times people will take a finite game where you have known only known players agreed upon rules and a

[1:56] YouTube https://youtu.be/9VIpSmaXMdc?t=109 || Finite vs Infinite Games
set outcome um for winning and they will apply it to an infinite game. So people are like I want to they apply a finite contract to health. They're like I want to win health. So you don't win health. Like okay you're in shape now what? You stay in shape. You keep staying in shape. I want to win at marriage. You

[2:11] YouTube https://youtu.be/9VIpSmaXMdc?t=124 || Finite vs Infinite Games
don't win at marriage. You keep the marriage going. That's playing the game of marriage. If you want to you don't win at business. you keep playing the game of business. And so we want to take these finite contracts and put them on on on infinite games. And I think that's where people get it get in trouble

[2:26] YouTube https://youtu.be/9VIpSmaXMdc?t=139 || Finite vs Infinite Games
because they're they're like, I have to keep moving the goalpost, but if the goalpost is to play, then you win by playing. And so for that re like we set goals for the company, but like I'm a thousand% super motivated and at the same time, if we never hit, I'm just going to be happy that I was able to

[2:40] YouTube https://youtu.be/9VIpSmaXMdc?t=153 || Finite vs Infinite Games
play. I also know that in three generations, everyone will forget who I am. I saw your post about the queen. Yeah. That was that stat. No, no, no. It wasn't. It wasn't for me if I'm being honest. Um, but uh but it's an interesting What did the post say was remember? Well, she amassed more wealth than

[2:58] YouTube https://youtu.be/9VIpSmaXMdc?t=171 || Finite vs Infinite Games
99.99% of the world. She ruled for 70 years. Uh was, you know, a female monarch, which is insane, especially 70 years ago. Just like all had amazing family, all this amazing whatever. I I don't know the tabloids. You do. Um, and when I posted it, it had been, I think, five or 6 months since she had died.

[3:17] YouTube https://youtu.be/9VIpSmaXMdc?t=190 || Finite vs Infinite Games
Exactly. And I was like, you probably haven't thought about her today except for this post. She probably accomplish more in her life than we probably will. So, if you are afraid of other people thinking about you, just remember that six months after you die, they're not going to be. And so, it's like we have

[3:36] YouTube https://youtu.be/9VIpSmaXMdc?t=209 || Finite vs Infinite Games
all these fears about other people, but like most of them won't even show up to your funeral because they're going to be busy. And so like I I think about death all the time and that's that's what I think for me has given me a lot of uh freedom to take big shots because like at the end of the day I think that it's not

[3:54] YouTube https://youtu.be/9VIpSmaXMdc?t=227 || Finite vs Infinite Games
going to matter. No one's going to remember. People in Thailand don't know who I am today let alone in 5 10 years 100 years. It's a trap that the mind can quite easily fall into though thinking you are the center of the universe. And with that comes an immense amount of weight and pressure and anxiety.

[4:09] YouTube https://youtu.be/9VIpSmaXMdc?t=242 || Finite vs Infinite Games
Totally. Real quick, if you're a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So, my team and I put together the $100 million scaling roadmap, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more

[4:25] YouTube https://youtu.be/9VIpSmaXMdc?t=258 || Finite vs Infinite Games
importantly where they got stuck and how they got past it. And so we broke it into these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of functions of the business across

[4:38] YouTube https://youtu.be/9VIpSmaXMdc?t=271 || Finite vs Infinite Games
product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so no matter what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information, and

[4:53] YouTube https://youtu.be/9VIpSmaXMdc?t=286 || Finite vs Infinite Games
if you want us to actually help you deconrain the business and you're trying to scale, we'd love to help you out. On the thank you page, you can just book a call with my team and we will look at the business, see if we can help, and if we can, we'll invite you out to Vegas and we'll do this in person live.


VIDEO
TITLE: Rate of Progress Matters More Than Where You Start
URL: https://youtu.be/9p9tc5tK2Ag
PRIMARY_TOPIC: misc
TOPICS: misc

[0:00] YouTube https://youtu.be/9p9tc5tK2Ag?t=0 || Rate of Progress Matters More Than Where You Start
You've got connections, you've got money, you've got looks, you've got intellect or intelligence. These are all great, but you can beat all of these. You can beat somebody who has all four if you have one thing, which is the desire to improve, the insatiable desire to improve. No matter where you start, if you have this, it's

[0:23] YouTube https://youtu.be/9p9tc5tK2Ag?t=16 || Rate of Progress Matters More Than Where You Start
hard to beat someone who improves every second of every day without stopping, without giving up. And so I have met people who have connections, money, looks and intelligence. And they do not people who have an insatiable desire to improve, who do not stop. And so if you think about it like this, if life were a

[0:39] YouTube https://youtu.be/9p9tc5tK2Ag?t=32 || Rate of Progress Matters More Than Where You Start
race where at the end you die, so got to finish first, right? There are people who may start at different parts of that race. But what is not measured is the speed that you can move. And so I don't know if you've seen these these clips that have gone viral in the NFL where they have like one of their wide

[0:54] YouTube https://youtu.be/9p9tc5tK2Ag?t=47 || Rate of Progress Matters More Than Where You Start
receivers start like 20 yards behind a fan and they have to race the length of the football field and then the wide receiver will usually catch up like talk to them and then just speed right past them. And so it's far less about where you start because that's where a lot of losers will define themselves. They'll

[1:09] YouTube https://youtu.be/9p9tc5tK2Ag?t=62 || Rate of Progress Matters More Than Where You Start
define themselves by what happened to them rather than what they made happen. And somebody else may be here but it only matters if you think that there's fairness. But I don't believe fairness is something that exists in the universe. And so I don't hold it as an ideal that I proclaim must exist. But

[1:24] YouTube https://youtu.be/9p9tc5tK2Ag?t=77 || Rate of Progress Matters More Than Where You Start
there is simply a starting point in a rate of progress. And the starting point you can't control, but the rate of progress you can. And so control what you can control. If education is a change in behavior, that's what you do. If you become educated, you do something different after you learn something.

[1:37] YouTube https://youtu.be/9p9tc5tK2Ag?t=90 || Rate of Progress Matters More Than Where You Start
Then intelligence is rate of learning, which means that you can in a very real way influence, it's the rate of learning, the speed of learning. You can influence how quickly you move along this race independent of where you start. And you'll also note that the person here has no influence on what this person does. These two people are

[1:56] YouTube https://youtu.be/9p9tc5tK2Ag?t=109 || Rate of Progress Matters More Than Where You Start
independent nodes. The only reason that this person gets upset is that they think it's not fair. And if you just eliminate fairness from your vocabulary and think only in terms of what do I need to do, then it eliminates a lot of the distraction that keeps you poor. So if you call recall from the very

[2:14] YouTube https://youtu.be/9p9tc5tK2Ag?t=127 || Rate of Progress Matters More Than Where You Start
beginning, lazy people get distracted. They focus on distraction. And one of the biggest distractions is it's not fair. It's it's not fair. I shouldn't have to. I should get. I should. I should. It should. Things shouldn't. It's all shoulds. And I will tell you that should in my worldview should not exist. Real quick, if you're

[2:36] YouTube https://youtu.be/9p9tc5tK2Ag?t=149 || Rate of Progress Matters More Than Where You Start
a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So my team and I put together the $100 million scaling roadmap, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more

[2:51] YouTube https://youtu.be/9p9tc5tK2Ag?t=164 || Rate of Progress Matters More Than Where You Start
importantly where they got stuck and how they got past it. And so we broke it into these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of the business across product,

[3:04] YouTube https://youtu.be/9p9tc5tK2Ag?t=177 || Rate of Progress Matters More Than Where You Start
marketing, sales, customer success, recruiting, IT, human resources, and finance. And so no matter what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information, and

[3:18] YouTube https://youtu.be/9p9tc5tK2Ag?t=191 || Rate of Progress Matters More Than Where You Start
if you want us to actually help you deconrain the business and you're trying to scale, we'd love to help you out on the thank you page. You can just book a call with my team and we will look at the business, see if we can help, and if we can, we'll invite you out to Vegas and we'll do this in person live.


VIDEO
TITLE: “When Should You Quit a Business?”
URL: https://youtu.be/AnYpgeJxeSY
PRIMARY_TOPIC: misc
TOPICS: misc

[0:00] YouTube https://youtu.be/AnYpgeJxeSY?t=0 || “When Should You Quit a Business?”
What's your framework for quitting things and moving on to something new? How do you know when you're quitting because you're being a Yeah. And how do you know that you're moving on from something that's no longer worthwhile, man? So, there's a there's a handful of questions that I think everyone faces

[0:15] YouTube https://youtu.be/AnYpgeJxeSY?t=8 || “When Should You Quit a Business?”
that um you never know the right answer to. And so, it's like how much is the right amount to invest versus consume is one of those answers. Like if you invest if you consume nothing and you invest everything into it to tomorrow, you end up with a life where you enjoyed nothing and then you have a big pile of

[0:31] YouTube https://youtu.be/AnYpgeJxeSY?t=24 || “When Should You Quit a Business?”
delayed gratification in the extreme results in no gratification, right? And so like there these are these are rather than either ors they're continuums and so to be managed more than uh problems to be solved and so I think just from a a decision-m framework that's number one. Um number two is so with regards to this one which is do you

[0:50] YouTube https://youtu.be/AnYpgeJxeSY?t=43 || “When Should You Quit a Business?”
push or do you pivot which is how I I frame this question um pushing like do I push through whatever this hardness is and there's like something that's in sight that I think I can go to or there are fundamental things that have changed that make my original hypothesis wrong. And so I'm I'm I'm telling the the

[1:09] YouTube https://youtu.be/AnYpgeJxeSY?t=62 || “When Should You Quit a Business?”
secret right now. Um, but for me, I won't quit if no new information has come to light. And so if I say, I'm going to do this based on these assumptions, if those assumptions h have still held, then it's a push situation. If there's new data that's come to light that changes the nature of why I'm pushing or the

[1:36] YouTube https://youtu.be/AnYpgeJxeSY?t=89 || “When Should You Quit a Business?”
outcome for what I'm going to get from pushing or the way that I'm pushing is incorrect, then I would quote quit. But quitting has a lot of um heavy terminology in, you know, I'd say personal motivation masturbation pivot's much softer, right? Because I think that everything is a pivot except for stopping. And so I

[1:55] YouTube https://youtu.be/AnYpgeJxeSY?t=108 || “When Should You Quit a Business?”
think even reframing like language matters a lot and I care a lot about language and so like nothing is quitting unless you stop and if you continue to pivot and you continue to push either of those are activity and so you will stumble upon something that does work in which case do more of it. Um and so that

[2:14] YouTube https://youtu.be/AnYpgeJxeSY?t=127 || “When Should You Quit a Business?”
has always been my frame but it's I have an initial assumption or series of assumptions for a desired thing. So let's say I want to I want to build my social media brand. And I say okay I believe that if I make you know content about things that no one else can make content about that is more higher level

[2:27] YouTube https://youtu.be/AnYpgeJxeSY?t=140 || “When Should You Quit a Business?”
business stuff than is out there because most of the YouTubers are YouTubers not business people there will be an audience for that and in the beginning I will have fewer people who follow it. But if I make really good stuff over time eventually people will tell people and I will get better at making content

[2:40] YouTube https://youtu.be/AnYpgeJxeSY?t=153 || “When Should You Quit a Business?”
and that will grow. So if I'm at year two and and it's and the thing is is like do I have leading indicators? And so like even in business stuff like we I don't need the outcome but are there leading leading indicators that are telling me that this I'm on the right path and so identifying ahead of time just like we

[2:58] YouTube https://youtu.be/AnYpgeJxeSY?t=171 || “When Should You Quit a Business?”
have a problems that we identify like okay if we succeed like people are going to recognize you in the street you're not going to be able to go out as much like all these other these are problems I'm going have to deal with cool I'm willing to pay for those but what are the what are the things along the way

[3:09] YouTube https://youtu.be/AnYpgeJxeSY?t=182 || “When Should You Quit a Business?”
that will tell me that even though I haven't achieved Mr. beum that I'm on the right path. And so I think having those little indicators allow you to keep taking steps towards the ultimate thing and continue to push. I mean I have a different um tweet which is that the world belongs to those who can

[3:24] YouTube https://youtu.be/AnYpgeJxeSY?t=197 || “When Should You Quit a Business?”
continue to work without seeing the result of their work. Continue to do without seeing the result of their doing. And it's really the person who can do that for the longest period of time. And that's usually because they're still getting leading indicators. It's just that it's amounting to a much bigger mountain. And so like if you want

[3:39] YouTube https://youtu.be/AnYpgeJxeSY?t=212 || “When Should You Quit a Business?”
to do big it takes a way longer period of time because the the easy the little hills, everyone conquers really quickly. I'm on time. I say please and thank you. It's like so what. And so like if you want to do something that most people can't do, literally just extend the time horizon on the things that most people can't

[3:55] YouTube https://youtu.be/AnYpgeJxeSY?t=228 || “When Should You Quit a Business?”
weather. Like there's so much opportunity on the other side of being willing to persist for an extended period of time on the correct path without getting positive reinforcement from your environment. And the longer you can stick with something without that positive feedback loop in terms of the big external thing, the the the

[4:12] YouTube https://youtu.be/AnYpgeJxeSY?t=245 || “When Should You Quit a Business?”
easier the opportunities are because so few people can pursue them. Real quick, if you're a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So my team and I put together the $100 million scaling road map, which is basically 200 hours of us looking over all the

[4:26] YouTube https://youtu.be/AnYpgeJxeSY?t=259 || “When Should You Quit a Business?”
portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how they got past it. And so we broke it into these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you,

[4:41] YouTube https://youtu.be/AnYpgeJxeSY?t=274 || “When Should You Quit a Business?”
what to do for each of the functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so no matter what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. You

[4:55] YouTube https://youtu.be/AnYpgeJxeSY?t=288 || “When Should You Quit a Business?”
can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you deconrain the business and you're trying to scale, we'd love to help you out on the thank you page. You can just book a call with my team and we will look at the business, see if we can help, and if

[5:09] YouTube https://youtu.be/AnYpgeJxeSY?t=302 || “When Should You Quit a Business?”
we can, we'll invite you out to Vegas and we'll do this in person live.


VIDEO
TITLE: How to Become the Person You Want to Be (Step by Step)
URL: https://youtu.be/DPd4Tr_2rh8
PRIMARY_TOPIC: misc
TOPICS: misc

[0:00] YouTube https://youtu.be/DPd4Tr_2rh8?t=0 || How to Become the Person You Want to Be (Step by Step)
Right now, there's the person you are and there's probably hopefully the person you want to be and there's a gap, right? We agree on that? Okay. So, that person that you want to be has traits and has skills that you don't have, right? And I think that traits have been a word that we use as shorthand for

[0:20] YouTube https://youtu.be/DPd4Tr_2rh8?t=13 || How to Become the Person You Want to Be (Step by Step)
bucket of skills. And when I say it that way, it I think it'll help make more sense. And so we might make the argument that if you were more charismatic, you would make more money. Let's say that that was that was the argument we were going to do. You're like, "Okay, for whatever profession I'm in, that would

[0:35] YouTube https://youtu.be/DPd4Tr_2rh8?t=28 || How to Become the Person You Want to Be (Step by Step)
be true to me." Okay, fantastic. Be charismatic. What does that mean? And so right now, if so, the more skilled you are, the more general a command can be given to you and you can still be effective. So someone can at this point say, "Hey, Alex, can you start this business?" And I would say, "Sure." That's a very

[0:57] YouTube https://youtu.be/DPd4Tr_2rh8?t=50 || How to Become the Person You Want to Be (Step by Step)
general command. Now, one level below that, it might be like, "Can you advertise this product?" And I would say, "Yeah, I can do that." One level below that would be, "Do you think you can make a post that people would click on to buy this thing?" And I would say, "Yes." And we can keep going down. But

[1:14] YouTube https://youtu.be/DPd4Tr_2rh8?t=67 || How to Become the Person You Want to Be (Step by Step)
the point is is that if you have a skill set that you want to attain and you don't know how to attain it, it's because you are using a bucketed word that represents many smaller skills. And so I'll use charisma as the example. So if we say this guy's so charismatic, you have to ask yourself or at least I

[1:32] YouTube https://youtu.be/DPd4Tr_2rh8?t=85 || How to Become the Person You Want to Be (Step by Step)
ask myself why. Well, I describe him as charismatic because when he walks in the room, he greets everyone immediately. He uses people's names. He shakes their h hand and he makes eye contact. When someone's talking to him, he makes eye contact and he nods his head. When he talks, he looks there and he looks at

[1:51] YouTube https://youtu.be/DPd4Tr_2rh8?t=104 || How to Become the Person You Want to Be (Step by Step)
them and he bounces back and forth. Um, he asks questions up to the other person about themselves when he's talking. Now, that's like seven things. If I said, "Do you think you can nod your head when someone else is talking and keep eye contact?" You'd probably say, "Yeah, I can do that." It's like,

[2:09] YouTube https://youtu.be/DPd4Tr_2rh8?t=122 || How to Become the Person You Want to Be (Step by Step)
great. That's one of seven skills that it takes to master until eventually people will describe you as charismatic. And so if you don't understand how to do something, you just need to break it into a smaller chunk. Because like we teach toddlers how to speak by approximating sound. It's like m and then they're like they and you're like

[2:30] YouTube https://youtu.be/DPd4Tr_2rh8?t=143 || How to Become the Person You Want to Be (Step by Step)
ah clap clap clap clap clap clap and they're like ah and then we keep doing it until eventually they're like and you're like yeah right. And so that's their first word. And then you start comparing things between what they know and what they don't know and making an association. You say bottle, right? And

[2:46] YouTube https://youtu.be/DPd4Tr_2rh8?t=159 || How to Become the Person You Want to Be (Step by Step)
then they're like bottle. And so they like they can see with their eyes something they know and then they don't know the word. And so that's how we teach things. And so if we consider I like to think of myself as a toddler from a learning perspective because it allows you to take your ego away from a

[3:00] YouTube https://youtu.be/DPd4Tr_2rh8?t=173 || How to Become the Person You Want to Be (Step by Step)
skill. So a lot of times the skills that we need to learn are on the other side of just kind of like humbling ourselves and saying you know what if someone said go advertise I don't think I would be able to do it. It's like okay well let's break it down into six things. Do you think you can message someone? I can do

[3:16] YouTube https://youtu.be/DPd4Tr_2rh8?t=189 || How to Become the Person You Want to Be (Step by Step)
that. Well that's that's a component of advertising. Do you think you could make a post that talks about something that's interesting? Maybe. Okay. Well do you think that you could ask a question in the beginning of a video that someone would find interesting? Yeah, I can do that. Okay. Well, then after that

[3:31] YouTube https://youtu.be/DPd4Tr_2rh8?t=204 || How to Become the Person You Want to Be (Step by Step)
question, we then would make some sort of explanation around why we asked that. Okay, I think I can do that. Right. Okay. Then at the end, we want to reward them for the ultimate thing that we asked them to begin with. Great. Well, great. If you record that and you post it, that's a piece of content. Okay, I

[3:42] YouTube https://youtu.be/DPd4Tr_2rh8?t=215 || How to Become the Person You Want to Be (Step by Step)
can do that. And so, the reason that like I write the books that I do and I try try to try to make the content in that way is that if you can if there's something that a trait you want or a skill you want and you don't understand how to get it, it means you just need to break it into smaller pieces. Because if

[3:58] YouTube https://youtu.be/DPd4Tr_2rh8?t=231 || How to Become the Person You Want to Be (Step by Step)
you break it down low enough, you'll be able to do it. And then when you have that, this is I'm I'm gonna go full 180 here. So remember when I talked about the beginning of you just need to figure out how much money you want to make every day, right? I need to make $3,000 a day. Okay, that means I need to sell

[4:09] YouTube https://youtu.be/DPd4Tr_2rh8?t=242 || How to Become the Person You Want to Be (Step by Step)
this many units. Well, then you connect that and you sell this many units to whatever activity or input you have to do. Because if you look at your calendar in terms of the things that you actually have to do with your time, then it gets a lot easier to plan and allocate because your time is your only resource,

[4:26] YouTube https://youtu.be/DPd4Tr_2rh8?t=259 || How to Become the Person You Want to Be (Step by Step)
especially if you're starting out. And so it's like, I need to make 100 DMs because that will get me one customer and one customer is worth $200. Great. That means that if I do this every day, I'll make $6,000 this month. Okay. Based on the economics, will will those people buy again next month? If so, then great.

[4:46] YouTube https://youtu.be/DPd4Tr_2rh8?t=279 || How to Become the Person You Want to Be (Step by Step)
The next month I do 12. Next month I do 18\. At that month I hire somebody who who's going to do it for $3,000 a month. And then I can keep stacking. And then now I've got one person doing the same thing and the business keeps stacking. I'm like, "Wow, I'm a businessman." Right? But that's the idea is that like I I

[5:02] YouTube https://youtu.be/DPd4Tr_2rh8?t=295 || How to Become the Person You Want to Be (Step by Step)
believe in in breaking things down to the absolute lowest level so that you can make it manageable. And then the more skilled you become, the more you can bucket all of those activities. Like if someone's going to say, "Hey, Alex go advertiser." If Aubryy's like, "Hey, I want to do this this thing with you,

[5:15] YouTube https://youtu.be/DPd4Tr_2rh8?t=308 || How to Become the Person You Want to Be (Step by Step)
this new supplement." Do you think you could write an email and this is the headline for the email and this I'd be like, "I got it. Like, I'm good." You know what I mean? Like, understood. Um, but if he was talking to somebody who was super junior, that's probably how he would describe it. But the only instance is that you are the

[5:31] YouTube https://youtu.be/DPd4Tr_2rh8?t=324 || How to Become the Person You Want to Be (Step by Step)
person who's junior in this conversation and you are the one talking to yourself. And that's that's the gap. What does this person that I want to become have in terms of skills and traits? Can I break those things down into individuals? And then can I break that into activities that I can do on a daily

[5:46] YouTube https://youtu.be/DPd4Tr_2rh8?t=339 || How to Become the Person You Want to Be (Step by Step)
basis? And does that ladder up to the amount of money that I ultimately want to make? If so, great. What's stopping? Let's go. Let's go. Real quick, if you're a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So my team and I put together the $100 million scaling roadmap, which is

[6:06] YouTube https://youtu.be/DPd4Tr_2rh8?t=359 || How to Become the Person You Want to Be (Step by Step)
basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how they got past it. And so we broke it into these 10 stages and we made this little kind of quiz thing where if you put in your business

[6:19] YouTube https://youtu.be/DPd4Tr_2rh8?t=372 || How to Become the Person You Want to Be (Step by Step)
information, it'll tell you where you're at and the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so no matter what you're struggling with, someone else has already struggled with

[6:33] YouTube https://youtu.be/DPd4Tr_2rh8?t=386 || How to Become the Person You Want to Be (Step by Step)
it and solved it. And so I'd like to give you this thing absolutely free. You can go to acquisition.comroadmap, plug in your business information, and if you want us to actually help you deconstrain the business and you're trying to scale, we'd love to help you out on the thank you page. You can just

[6:46] YouTube https://youtu.be/DPd4Tr_2rh8?t=399 || How to Become the Person You Want to Be (Step by Step)
book a call with my team and we will look at the business, see if we can help. And if we can, we'll invite you out to Vegas and we'll do this in person live.


VIDEO
TITLE: Why You Should Always Build a Business Top-Down
URL: https://youtu.be/Gr2A7wUoEwo
PRIMARY_TOPIC: misc
TOPICS: misc, pricing, branding, offers

[0:00] YouTube https://youtu.be/Gr2A7wUoEwo?t=0 || Why You Should Always Build a Business Top-Down
So the reason that I talk about selling to these the top 1% is that one of the most effective ways to build a business is from the top down. So what do I mean by that? Like think about like Tesla, right? We started with a $250,000 roadster and he had a very limited production, very few people, more profitability per. What then happens?

[0:21] YouTube https://youtu.be/Gr2A7wUoEwo?t=14 || Why You Should Always Build a Business Top-Down
Well, then he was able to make the, you know, Model S and that was the next car and then he made the Model 3 or Model Y, whatever. So he kept working his way down. But what's interesting about this is that when you anchor high, it makes sense. Think about from a branding narrative perspective. If I say, "Hey,

[0:35] YouTube https://youtu.be/Gr2A7wUoEwo?t=28 || Why You Should Always Build a Business Top-Down
I've got this really expensive car. It's amazing. It's super fast." And they say, "Hey guys, many of you couldn't afford this, so I made another car that's similar but more affordable for you." That that brand narrative works because you've anchored high. Now, think about the reverse. Hey, I'm a I'm a budget

[0:49] YouTube https://youtu.be/Gr2A7wUoEwo?t=42 || Why You Should Always Build a Business Top-Down
discounter and I'm going to now sell a really expensive car. It doesn't it doesn't hit the same, right? And so I love the top down approach because you have a brand reinforcer, but also from an operational perspective being able to ship the amount of cars he has to ship for the the Model 3 compared to the

[1:06] YouTube https://youtu.be/Gr2A7wUoEwo?t=59 || Why You Should Always Build a Business Top-Down
amount that he had to do for the Roadster. It made more sense to start here because you can handle the volume, right? You might not have the operations to handle the amount of work that it requires to serve the masses. Like for sure there is money right at the bottom. There is, but you have to be doing it at

[1:20] YouTube https://youtu.be/Gr2A7wUoEwo?t=73 || Why You Should Always Build a Business Top-Down
very small razor than margins with extraordinary volume. And unless you have the capital to create something that truly scales to that mass, you will probably just end up trying to squeeze the $2 for more than what what they're worth. If you're a business owner and you are not growing as fast as you'd

[1:35] YouTube https://youtu.be/Gr2A7wUoEwo?t=88 || Why You Should Always Build a Business Top-Down
like, I'd like to give you a free gift. So, my team and I put together the $100 million scaling roadmap, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how they got past it. And

[1:50] YouTube https://youtu.be/Gr2A7wUoEwo?t=103 || Why You Should Always Build a Business Top-Down
so we broke it in these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT,

[2:02] YouTube https://youtu.be/Gr2A7wUoEwo?t=115 || Why You Should Always Build a Business Top-Down
human resources, and finance. And so no matter what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. free. You can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you

[2:16] YouTube https://youtu.be/Gr2A7wUoEwo?t=129 || Why You Should Always Build a Business Top-Down
deconrain the business and you're trying to scale, we'd love to help you out on the thank you page. You can just book a call with my team and we will look at the business, see if we can help, and if we can, we'll invite you out to Vegas and we'll do this in person live.


VIDEO
TITLE: Uncertainty Is the Point
URL: https://youtu.be/ImmjcYPB5VQ
PRIMARY_TOPIC: misc
TOPICS: misc

[0:00] YouTube https://youtu.be/ImmjcYPB5VQ?t=0 || Uncertainty Is the Point
I moved to California to start a gym or get into fitness and I got there and the guy who I said I was going to mentor under was like, "Where are you staying?" And I was like, "I don't know. I just got here." And he's like, "What do you mean you don't know?" I was like, "I don't know. I just I just showed up."

[0:12] YouTube https://youtu.be/ImmjcYPB5VQ?t=5 || Uncertainty Is the Point
And so he went, he said I could sleep at his place that night. The next morning went to the gym and he got on a chair and said, "Hey, who here is going to house this kid?" And one guy came up to me. He was like, "I'll give you a room." So I rented one room in a house for 400 bucks a month. And then when I left that

[0:26] YouTube https://youtu.be/ImmjcYPB5VQ?t=19 || Uncertainty Is the Point
room to start sleeping at the gym, which was an hour away cuz I couldn't make the commute. So I save 400 bucks a month. I remember being actually kind of excited about it. I remember being like, man, this is going to be story. Yeah, this is going to be I'm going to be this is my rocky cut scene, right? The thing is the

[0:40] YouTube https://youtu.be/ImmjcYPB5VQ?t=33 || Uncertainty Is the Point
rocky cut scene lasts 30 seconds in the movie, but it can last 5 years in your life. And when I was sleeping on the gym floor, I'll give you a detail that that'll tell you that the un the stack of undeniable roof. um was that I my first gym was underneath of a parking garage and so there was these metal

[0:58] YouTube https://youtu.be/ImmjcYPB5VQ?t=51 || Uncertainty Is the Point
dividers in the ceiling and so cars would drive over this and it's a concrete box and so it sounded like a gunshot like and it would happen at all hours of the night and probably the most painful from an emotional perspective experience that I would have on a regular basis was that it was also abandoned enough parking lot

[1:16] YouTube https://youtu.be/ImmjcYPB5VQ?t=69 || Uncertainty Is the Point
that college kids my age would go up and party on the roof. And so like while they were partying literally above my head and making noise that would prevent me from sleeping, I would be down below in an inc in a dark warehouse in a city that I knew no one. Like I was from Baltimore. I drove across the country. I

[1:35] YouTube https://youtu.be/ImmjcYPB5VQ?t=88 || Uncertainty Is the Point
went to Huntington Beach. I literally knew no one and no one knew me. And so I'm sleeping there and then I realized that I can't really sleep at night. And so I'm I'm taking basically I'm living on naps for the first 6 months of the gym. and like homeless people are sleeping in my parking lot and I have to like go out

[1:52] YouTube https://youtu.be/ImmjcYPB5VQ?t=105 || Uncertainty Is the Point
and tell them to like go away and then I get back lock the door and I go back on the astroturf which is where I slept with a blanket and a pillow and I I bring this up because like the visceral feeling that you go through when you're going through the mound of period or the eating what feels like a marathon is that it's it becomes a 30-se

[2:16] YouTube https://youtu.be/ImmjcYPB5VQ?t=129 || Uncertainty Is the Point
secondond soundbite in my story. Yeah. But it was years. And so like even to the same degree people were like, "Man, you're such a natural salesman." The first job I ever got offered out of college was a sales job. And I said, "I'm not a salesman. I'm an academic." Gh. And then as soon as I opened my gym,

[2:30] YouTube https://youtu.be/ImmjcYPB5VQ?t=143 || Uncertainty Is the Point
I was like, "Oh how do I pay rent?" And someone walked in the door and I was like, "Please give me money. Uh, I promise." And I I had no equipment in my gym because I I couldn't afford any. So it's an empty gym with just turf. And I was like, "I promise you I will get you amazing results." And they were like, "Are you going to be here

[2:46] YouTube https://youtu.be/ImmjcYPB5VQ?t=159 || Uncertainty Is the Point
tomorrow?" And I was like, "I I sleep here. I have to be here. I promise I'll be here. Right. It's impossible for me to not be here. I can't live. I can't leave. Right? And so the early people took pity on me when they literally paid the f the first 29 members I signed up in the first two weeks before the gym opened was from

[3:01] YouTube https://youtu.be/ImmjcYPB5VQ?t=174 || Uncertainty Is the Point
pity. It wasn't from charisma. It was pure pity. I'll be real with you. And it was the exact amount that I needed to pay rent. And I remember the first month of rent that I paid with, this is actually wild. I only I only looked at this in retrospect. I made exactly $4,972 in my first month of my gym. My rent was

[3:18] YouTube https://youtu.be/ImmjcYPB5VQ?t=191 || Uncertainty Is the Point
$4,972. And I remember working like a dog to get that. I'd never made money in my life. Like I'd never like really asked anyone for money. And all of a sudden, I had come up $5,000 in a month. And then at the end of the month, I watched it go to zero. And then I was like, I have to do it again. And that was when like the

[3:36] YouTube https://youtu.be/ImmjcYPB5VQ?t=209 || Uncertainty Is the Point
reality of the situation of like there was no escape. There was no one who was going to come to save me. And there was I couldn't blame my dad. I couldn't blame my mom. I was the one who had chosen this life. But the alternative was that I had to go back to my father a failure and have him look in look me in

[3:51] YouTube https://youtu.be/ImmjcYPB5VQ?t=224 || Uncertainty Is the Point
the eyes and say I told you and come here. Come here. Don't worry about it. You know, I told you this this gym stuff, this fitness stuff, this starting your own business. It's it's for later. It's fine. Just go back. Hey, you you've got this you've got this great degree. You've got just go to the go to the

[4:03] YouTube https://youtu.be/ImmjcYPB5VQ?t=236 || Uncertainty Is the Point
business school do the thing. And I knew exactly what had happened. But what would have happened after that is that for the rest of my life, he would have had absolute authority over everything that I did. And that felt like death. And so that was what I ran away from when I was in that moment. Like whenever

[4:18] YouTube https://youtu.be/ImmjcYPB5VQ?t=251 || Uncertainty Is the Point
I felt like my back was against the wall and I didn't know what to do. And it felt like the Instagram reels of like the motivation weren't going to get me through what I was going through because no one cared that I was sleeping alone. I let them know I'm sleeping on the floor. And a month later when you're

[4:29] YouTube https://youtu.be/ImmjcYPB5VQ?t=262 || Uncertainty Is the Point
still sleeping on the floor once everyone's like don't care. Like great, you're pursuing your dream, right? early days. Yeah. But despite that, the must be easy mantra is the easiest indicator that you have a victim mindset because what it means is I can't achieve this thing because on some level if you say it must

[4:51] YouTube https://youtu.be/ImmjcYPB5VQ?t=284 || Uncertainty Is the Point
be easy. There's some level of desire that's there. You're like I'd like to achieve some aspect of this. And then rather than feel the pain of saying that I'm inadequate or I'm not taking action, we we cast our our inadequacy on some outside object or some outside circumstance. And by doing that, we

[5:05] YouTube https://youtu.be/ImmjcYPB5VQ?t=298 || Uncertainty Is the Point
remove all agency and all power that we have over our lives. And for me, I would rather be somebody who has absolute power and have nothing to show for it than somebody who has all the all the the things to show for it, but know that I'm life's Life being one protracted training montage is a really important lesson to

[5:27] YouTube https://youtu.be/ImmjcYPB5VQ?t=320 || Uncertainty Is the Point
learn. The fact that in the Rocky movie it is 90 seconds and then everything is fixed and that can last for decades. That can last for years. And I think that the lack of glory, the lack of certainty. Yeah. It it makes it it turns it from worthwhile majesty into it's it's not even sufficiently triumphant to be called sad. Like it's

[6:02] YouTube https://youtu.be/ImmjcYPB5VQ?t=355 || Uncertainty Is the Point
just like weak and pissy and you have no idea if anything's going to work. But what's the alternative? Entropy is going to come and get you. So what's the alternative? Like my Twitter bio says locally reversing entropy and I I I think that that really is what you should try and do because it's going to come for you.

[6:22] YouTube https://youtu.be/ImmjcYPB5VQ?t=375 || Uncertainty Is the Point
The lack of certainty is what actually makes it worth it. And so here's my point. Let's think let's consider the alternative which is that you are on the path and you are guaranteed to know that you're going to get the outcome. All of the mystery is gone. There is no excitement. Which is why they said, you

[6:38] YouTube https://youtu.be/ImmjcYPB5VQ?t=391 || Uncertainty Is the Point
know, the ancient Romans or sorry, ancient Greeks would say that the gods always envied the mortals because their life was so ephemeral. They had so much chance that could happen to them, right? Where the gods always knew that they weren't going to die and it was completely guaranteed. And so what we do

[6:52] YouTube https://youtu.be/ImmjcYPB5VQ?t=405 || Uncertainty Is the Point
is we basically have this wish that if it actually came true, we would hate it even more than our current circumstance. If you knew that you were going to succeed, it wouldn't be worth doing to begin with. The fact that you are uncertain when you start is what makes it worthwhile. And the fallacy of being

[7:08] YouTube https://youtu.be/ImmjcYPB5VQ?t=421 || Uncertainty Is the Point
in the pursuit is the worry or the concern that it won't amount to anything because who you are becoming is the thing that you are amounting to in real time every day. Real quick, if you're a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So, my team and I put

[7:24] YouTube https://youtu.be/ImmjcYPB5VQ?t=437 || Uncertainty Is the Point
together the $100 million scaling road map, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how they got past it. And so, we broke it into these 10 stages and we made this little kind of quiz

[7:39] YouTube https://youtu.be/ImmjcYPB5VQ?t=452 || Uncertainty Is the Point
thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so no matter what you're struggling with,

[7:52] YouTube https://youtu.be/ImmjcYPB5VQ?t=465 || Uncertainty Is the Point
someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. You can go to acquisition.comroadmap, plug in your business information, and if you want us to actually help you deconstrain the business and you're trying to scale, we'd love to help you

[8:06] YouTube https://youtu.be/ImmjcYPB5VQ?t=479 || Uncertainty Is the Point
out on the thank you page. You can just book a call with my team and we will look at the business, see if we can help. And if we can, we'll invite you out to Vegas and we'll do this in person live.


VIDEO
TITLE: You need to be thinking bigger
URL: https://youtu.be/JLm2FmCs06Q
PRIMARY_TOPIC: misc
TOPICS: misc

[0:00] YouTube https://youtu.be/JLm2FmCs06Q?t=0 || You need to be thinking bigger
It's easier to make a million dollars than it is to make a $100,000. And let me explain. If I told you to go down the block, you would go at a certain speed. If I said go as fast as you possibly can, at some point you'd run and then you'd improve your form and you get better footwear and then you'd change

[0:16] YouTube https://youtu.be/JLm2FmCs06Q?t=9 || You need to be thinking bigger
your clothes, but at some point you wouldn't be able to run any harder or any faster to get there. But if I said, "I need you to go five blocks." You might be like, "Huh? Okay." Now, some people will then try to walk or run that, but the smart cookie then says, "Huh, I could take a car and I would go

[0:35] YouTube https://youtu.be/JLm2FmCs06Q?t=28 || You need to be thinking bigger
a hell of a lot faster." And if I'm speeding in my car, I'll probably get to the fifth block before the other guy gets to the end of the first block. And so, the magic of thinking bigger is that you change your solution set. Meaning, you use different tools to accomplish the objective. The reason $100,000 per

[0:55] YouTube https://youtu.be/JLm2FmCs06Q?t=48 || You need to be thinking bigger
year is the hardest amount of money to make is because it assumes for most people that they will trade their time in terms of hourly wages or salary in traditional work in order to get it. And so they have to spend all of their time in order to make the $100,000. But if I said make a million or even 10

[1:11] YouTube https://youtu.be/JLm2FmCs06Q?t=64 || You need to be thinking bigger
million before the world explodes, you would know that you would have to use a different way of solving that problem. And so the reason it's easier to make a million dollars or $10 million is because you can do it in less time with more skill if you start solving for the skills required to make a million or $10

[1:32] YouTube https://youtu.be/JLm2FmCs06Q?t=85 || You need to be thinking bigger
million. Real quick, if you're a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So my team and I put together the $100 million scaling roadmap, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more

[1:48] YouTube https://youtu.be/JLm2FmCs06Q?t=101 || You need to be thinking bigger
importantly where they got stuck and how they got past it. And so we broke it in these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of the functions of the business

[2:01] YouTube https://youtu.be/JLm2FmCs06Q?t=114 || You need to be thinking bigger
across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so no matter what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information, and

[2:16] YouTube https://youtu.be/JLm2FmCs06Q?t=129 || You need to be thinking bigger
if you want us to actually help you deconrain the business and you're trying to scale, we'd love to help you out on the thank you page. You can just book a call with my team and we will look at the business, see if we can help. And if we can, we'll invite you out to Vegas and we'll do this in person live.


VIDEO
TITLE: The Failures I’m Most Grateful For
URL: https://youtu.be/JRQNPi0Yz3A
PRIMARY_TOPIC: misc
TOPICS: misc

[0:00] YouTube https://youtu.be/JRQNPi0Yz3A?t=0 || The Failures I’m Most Grateful For
What are the failures you cherish the most? I'm gonna give two. I am very grateful that I hated the job that I had because I think that I am the type of person because of how hard it was for me to quit that if I had liked a job enough, I don't think I would have left and I think I would have gone to the business school and done the next thing. Like if I had had a job, worked

[0:26] YouTube https://youtu.be/JRQNPi0Yz3A?t=19 || The Failures I’m Most Grateful For
for people, whatever it was that I enjoyed enough, just enough, I might not be where I am now. And I think that I cherish the fact that it was so miserable that it got me to change like that that that job changed my life from a like soul perspective. um going through what I did with Ila, I cherish those times because

[0:55] YouTube https://youtu.be/JRQNPi0Yz3A?t=48 || The Failures I’m Most Grateful For
a lot of people live worst case scenario years into their marriage, years into the relationship, and then they kind of like see what the other person is made of. I got to do that before I married the person. And so there haven't been any surprises since then. And it's something that's like shared misery to a certain

[1:14] YouTube https://youtu.be/JRQNPi0Yz3A?t=67 || The Failures I’m Most Grateful For
degree, but like spiritual strength or spiritual whatever you want to call it. Um, I know she's got my back. And there's an element to that story that I didn't tell, but when we really needed money at one point, I flew Ila out to do this launch. I couldn't go with her. And I actually, I don't want to say broke up

[1:33] YouTube https://youtu.be/JRQNPi0Yz3A?t=86 || The Failures I’m Most Grateful For
with her, but I was like, I can't do this right now. And so for 28 days we were not together and most girls people would probably been like screw this guy. Um but instead Leila set the all-time record for a launch that still hasn't been broken. And when she came back I was like she stood tall when everything in my life was

[2:03] YouTube https://youtu.be/JRQNPi0Yz3A?t=116 || The Failures I’m Most Grateful For
crumbling around me and she like made it happen. And I knew that wherever I wanted to go, I needed someone like that with me. And so I cherish the failures that of that entire season because there were many. Um because I wouldn't know what I have today if I hadn't been through those tests with her. Then real quick, if you were a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift.

[2:28] YouTube https://youtu.be/JRQNPi0Yz3A?t=141 || The Failures I’m Most Grateful For
So my team and I put together the $100 million scaling road map, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how they got past it. And so we broke it into these 10 stages and

[2:42] YouTube https://youtu.be/JRQNPi0Yz3A?t=155 || The Failures I’m Most Grateful For
we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so no matter what you're struggling with, someone else has already struggled with

[2:59] YouTube https://youtu.be/JRQNPi0Yz3A?t=172 || The Failures I’m Most Grateful For
it and solved it. And so I'd like to give you this thing absolutely free. You can go to acquisition.comroadmap, plug in your business information, and if you want us to actually help you deconstrain the business and you're trying to scale, we'd love to help you out on the thank you page. You can just book a call with my team and we will look at the business, see if we can

[3:16] YouTube https://youtu.be/JRQNPi0Yz3A?t=189 || The Failures I’m Most Grateful For
help. And if we can, we'll invite you out to Vegas and we'll do this in person live.


VIDEO
TITLE: I Live the Same Day 7 Days a Week
URL: https://youtu.be/KqH_mWCPel4
PRIMARY_TOPIC: misc
TOPICS: misc

[0:00] YouTube https://youtu.be/KqH_mWCPel4?t=0 || I Live the Same Day 7 Days a Week
It's very easy for someone in you know my position or in your position to say this is kind of what it takes and or rather this is like you should find your passion because like transparently what I do now every day I actually really do love. Um, I live more or less the same day, 7 days a week. And um, like I'll tell you what it is just so we can have context, but I wake up and then I go to

[0:25] YouTube https://youtu.be/KqH_mWCPel4?t=18 || I Live the Same Day 7 Days a Week
my office here and I work for 6 hours writing my next book and then I take 2 hoursish of calls typically. And then after that, I lift in the gym that I custom designed with all the pieces that I love. And then I go and eat with my wife. And then I go to my condo and I sit in my recliner that overlooks the entire city and I read and then I go to bed. And I do that every day. And I love

[0:51] YouTube https://youtu.be/KqH_mWCPel4?t=44 || I Live the Same Day 7 Days a Week
every aspect of the day with the exception of maybe the two hours of calls that I have to take, but I see those as a necessary thing for everything else that I have there. Now, could I stop doing that? Maybe. But for me to say that that's what your day needs to look like in order to get into the top floor with the view that looks over these things and so that you can not make money for two years while you write a

[1:14] YouTube https://youtu.be/KqH_mWCPel4?t=67 || I Live the Same Day 7 Days a Week
book that eventually makes money or whatever is is not true. And so it's the difference between like, oh, I should fly private because that's what rich people do. I should play basketball because I want to be tall. and modeling the top the behavior at the top of the mountain rather than the climb. And so they're completely different. And so this whole idea unfortunately and I don't blame the

[1:40] YouTube https://youtu.be/KqH_mWCPel4?t=93 || I Live the Same Day 7 Days a Week
people who do this is they see their current life like I would see mine and say, "Well, what do I do now? I do everything that I love." Okay. But I didn't get here doing everything that I love. I did a fuckload of I hate and I did it for a very long period of time. And I did not have anyone to root me on. And in fact, I had many people who were actively trying to destroy my

[1:56] YouTube https://youtu.be/KqH_mWCPel4?t=109 || I Live the Same Day 7 Days a Week
path and tell me why it was a terrible idea. Real quick,


VIDEO
TITLE: How to Fix a Dead Community
URL: https://youtu.be/L2rFSqxVFlw
PRIMARY_TOPIC: misc
TOPICS: misc, community,retention-churn

[0:00] YouTube https://youtu.be/L2rFSqxVFlw?t=0 || How to Fix a Dead Community
uh any advice around increasing engagement in a smaller community? Uh it's a business networking collaboration group uh in Australia and the value comes from working together. It's a bit dead at the moment. Okay. So, I think it's it's connecting people. So, that's where the DM strategy that I I mentioned

[0:15] YouTube https://youtu.be/L2rFSqxVFlw?t=8 || How to Fix a Dead Community
earlier. Um I can't remember what the lovely lady's name was, but you want to you want to DM uh those people and basically try play matchmaker. Like set them up like if you like again this is unscalable and that's okay. find figure out who's in your community like figure out what businesses they have etc. and

[0:34] YouTube https://youtu.be/L2rFSqxVFlw?t=27 || How to Fix a Dead Community
then match people with people that they that will add value. They will associate that value with you when you make that pairing and they'll associate with the group and it'll be worth it. Um and then asking questions that are going to be picture related relative to your niche. So let's say you're in a manufacturing

[0:49] YouTube https://youtu.be/L2rFSqxVFlw?t=42 || How to Fix a Dead Community
niche. It's like hey show me a picture of your rig. If it's the home gym niche it's like show me a picture of your home gym. If it's you know if it's design show me your design desk where you do all your work. if you're an artist or show your if you're a musician, show me your music setup. Like just try and take

[1:01] YouTube https://youtu.be/L2rFSqxVFlw?t=54 || How to Fix a Dead Community
the real world and put it inside your community.


VIDEO
TITLE: How to Kill Bad Habits
URL: https://youtu.be/LioWIx7Ra5o
PRIMARY_TOPIC: misc
TOPICS: misc

[0:00] YouTube https://youtu.be/LioWIx7Ra5o?t=0 || How to Kill Bad Habits
What other ways would you say if your life sucks, the easiest thing is to change your environment? What other ways could someone do that? I mean, the environment is I mean, like, you know, this is a I'm on a tangent and I'm going to come back. So, if you ever heard somebody say like, man, I hate Cincinnati. Cincinnati sucks, right? Or

[0:15] YouTube https://youtu.be/LioWIx7Ra5o?t=8 || How to Kill Bad Habits
they go some city and like they go there for two days and they make a judgment across the entire city, right? But it's like, okay, let's go really deep. You ate at three restaurants and you saw seven total people in Cincinnati. Does Cincinnati suck or do the two restaurants that you went to or the seven people that you were with not are

[0:32] YouTube https://youtu.be/LioWIx7Ra5o?t=25 || How to Kill Bad Habits
they not that cool? Well, it's so easy to just move like two miles down the street. It's the same reason people do stations. It's like you don't even need to change cities. You can be in the same city and still change the environment. Like just moving out of your mom's basement, you know what I mean? And just

[0:45] YouTube https://youtu.be/LioWIx7Ra5o?t=38 || How to Kill Bad Habits
going into another place with four guys can change the environment. And so like that's the the thing that to me was so telling on this was uh so heroin addiction, super addicting, I'll put it that way. Um, and when a bunch of soldiers came back from Vietnam, they had been addicted. I don't know if you've heard

[1:00] YouTube https://youtu.be/LioWIx7Ra5o?t=53 || How to Kill Bad Habits
of this, but 25% of soldiers who went to Vietnam tried heroin. It was like an insane statistic. And in the US, 90% of heroin addicts who go to clinics relapse. So, they have a 10% long-term success rate. Tough. the stats are completely reversed from people who got addicted or did heroin in Vietnam and

[1:20] YouTube https://youtu.be/LioWIx7Ra5o?t=73 || How to Kill Bad Habits
then came back to the US which then you could make the you could draw the line which is it's better to change your environment than to even do anything else because what happens is you eliminate all the triggers and cues that are associated with the habit that you're trying to destroy. Do you see that the American government was

[1:36] YouTube https://youtu.be/LioWIx7Ra5o?t=89 || How to Kill Bad Habits
absolutely concerned that there was going to be an epidemic? Yeah. They were they were adamant that all of these soldiers were going to come home and it were going to be these veterans that were all addicted to heroin. Yeah. Wild. And there are for sure but proportion so much proportion less than their quote should be

[1:50] YouTube https://youtu.be/LioWIx7Ra5o?t=103 || How to Kill Bad Habits
because the problem with the current system of and like for anyone who's listening you can still extrapolate the principle or the concept people are in the environment that they are addicted they change environments and they go to a clinic they change the environment they change their behavior and then they

[2:05] YouTube https://youtu.be/LioWIx7Ra5o?t=118 || How to Kill Bad Habits
go back to the same environment and their behavior changes yet again to match the environment. And so it's like if you want to change your actions, the easiest thing you can do is just change the environment. Because if you can do that, a lot of times a lot of the negative things you have, you just don't

[2:19] YouTube https://youtu.be/LioWIx7Ra5o?t=132 || How to Kill Bad Habits
get triggered. You don't get the cue for the behavior. It just gets extinguished. So the way that I've worked this into my home working setup is I think I have six or seven different places that I can work at and I do different tasks at each one of them. So I've got a place I'm writing a book. I've got a place that I write my book.

[2:35] YouTube https://youtu.be/LioWIx7Ra5o?t=148 || How to Kill Bad Habits
That's first thing in the morning. I've got a place that I do my emails at. to recumbent desk bike, which is unbelievable, dude. Zone 2 180 minutes a week of zone 2 cardio, 180 minutes a week of emails with zone 2 cardio. Uh the place outside, I've got my studio, record inside. We've got two living rooms with different houses that I can

[2:52] YouTube https://youtu.be/LioWIx7Ra5o?t=165 || How to Kill Bad Habits
go into. I'm like different spots for each one. And if I'm in this vibe, I'm over here. And if everything's a bit go for a walk, come back, move somewhere else. I'm now I'm in a different mode. Totally. And I I'm actually So it works in the equal opposite too. if you want to start something, right? So like what

[3:08] YouTube https://youtu.be/LioWIx7Ra5o?t=181 || How to Kill Bad Habits
we were talking about was extinguishing bad habits by changing the environment by eliminating the queue. But on the flip side, if you want to start a habit, like for me, one of my quote famous ones is like I want to put sunscreen on. It's like this. It's like one habit that's like 8020. Why do you need to put sunscreen on so

[3:22] YouTube https://youtu.be/LioWIx7Ra5o?t=195 || How to Kill Bad Habits
much? Because Oh, no. Not so much. Like I just if you do like it's like kind of like walking. Like if you just walk once a day and if like if everyone just did that like you add 10 years to everyone's it's like what are the few things? It's like baby aspirin walk. Like if you do that, crushing it. Uh from a like uh

[3:38] YouTube https://youtu.be/LioWIx7Ra5o?t=211 || How to Kill Bad Habits
skin cancer prevention, a and then b just like less wrinkled Alex future. Um suntan lotion or SPF stuff uh is like the the 8020 of that, right? Instead of having a zillion other things. So I was like, okay, I don't like it. I realized the reason I don't like is I don't like oil on my hands. Sounds so stupid, but

[3:57] YouTube https://youtu.be/LioWIx7Ra5o?t=230 || How to Kill Bad Habits
like that's enough punishment for me doing it that I stopped doing it. And so I had to overcome two things. One was that I hate the oil on my hands and the second is that I don't remember. So, I put one thing of sunscreen at each of my watering holes. So, I get cued because I see it as soon as I sit down. So, I eat

[4:12] YouTube https://youtu.be/LioWIx7Ra5o?t=245 || How to Kill Bad Habits
lunch at the same table, I work at the same table, and on my my nightstand. Those are three places that I spend my time. And so, I have one in each of the three places. And then the type of sunscreen I have is that I have one that's dispensed through a thing. So, I don't actually have to touch it. So,

[4:25] YouTube https://youtu.be/LioWIx7Ra5o?t=258 || How to Kill Bad Habits
it's like, do I know why? It's like, if you can identify why you don't like doing something, then you can isolate why am I being punished for this behavior? and think, okay, is there a way I can fix it? And the other is how can I cue myself on a more regular basis by changing my environment rather than

[4:36] YouTube https://youtu.be/LioWIx7Ra5o?t=269 || How to Kill Bad Habits
setting an alarm on my phone where if it goes off right now in the middle of podcast, I'm not going to pull out suntan lotion or I'd have to carry everything with me, which I would never do, right? That would punish me far more than just not putting it on to begin with. And so, just thinking through both

[4:49] YouTube https://youtu.be/LioWIx7Ra5o?t=282 || How to Kill Bad Habits
of those things anyways, that has been really helpful for me in starting and queuing myself to do new behaviors that I want to do and then also stopping behaviors that I don't want to do. Real quick, if you're a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift.

[5:02] YouTube https://youtu.be/LioWIx7Ra5o?t=295 || How to Kill Bad Habits
So, my team and I put together the $100 million scaling roadmap, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how they got past it. And so we broke it into these 10 stages and

[5:17] YouTube https://youtu.be/LioWIx7Ra5o?t=310 || How to Kill Bad Habits
we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at. And the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so no

[5:30] YouTube https://youtu.be/LioWIx7Ra5o?t=323 || How to Kill Bad Habits
matter what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information. And if you want us to actually help you deconrain the business and you're trying

[5:44] YouTube https://youtu.be/LioWIx7Ra5o?t=337 || How to Kill Bad Habits
to scale, we'd love to help you out. On the thank you page, you can just book a call with my team and we will look at the business, see if we can help, and if we can, we'll invite you out to Vegas and we'll do this in person live.


VIDEO
TITLE: Lessons from Losing Millions | Dave Ramsey
URL: https://youtu.be/LjtftUbrD_s
PRIMARY_TOPIC: misc
TOPICS: misc

[0:00] YouTube https://youtu.be/LjtftUbrD_s?t=0 || Lessons from Losing Millions | Dave Ramsey
And I think you spoke to two things there. You spoke to both competence and intention, right? So intention, you know, like are they good at their job and do they do they mean mean well, which I think it kind of ladders up to on brand versus off-brand. Is this a Ramsay thing to do? Is this the Ramsay

[0:14] YouTube https://youtu.be/LjtftUbrD_s?t=7 || Lessons from Losing Millions | Dave Ramsey
way? Um, so if just because I think everybody loves The Good Story, what's the most what's the biggest goof up you've had uh in 35 years on something that was off-brand for Ramsay that you were like, man, I can't believe we did that or I like and and and what what then what did you do about it afterwards? Because I'm

[0:34] YouTube https://youtu.be/LjtftUbrD_s?t=27 || Lessons from Losing Millions | Dave Ramsey
sure every business owner's had a big goof up and been like, shoot, that was bad. you know, I I I I don't know if it was off-brand, but um I think one of the most expensive things we ever did uh was that we got about uh several millions of dollars into uh the uh building of a debit card. Okay. A Ramsey debit card that it wasn't off

[1:02] YouTube https://youtu.be/LjtftUbrD_s?t=55 || Lessons from Losing Millions | Dave Ramsey
brand. It was right on brand. But um but but what this it was one of those things we didn't know what we didn't know banking regulations and and so forth. So we're looking for a clickandmortar bank to park the thing in because it's we're not in the banking business. We're certainly not going to open a bank. Good

[1:20] YouTube https://youtu.be/LjtftUbrD_s?t=73 || Lessons from Losing Millions | Dave Ramsey
lord no. Um that would be there's no way. But but there there's tremendous um revenue potential in the transaction fees. And so we're looking at the Ramsey debit card and it's something that we could promote. We could brand it. Had a nice little gazelle on it. Had a nice little R on it. That kind of stuff. And

[1:41] YouTube https://youtu.be/LjtftUbrD_s?t=94 || Lessons from Losing Millions | Dave Ramsey
um we screwed around that. That thing was born in Special Projects Committee. It was a baby. It was orphan. And we put a we brought it that's an deal. We brought in an outside guy that knew the banking world and he's still with us today. Works in another area. He was brilliant guy. Really smart. And um I

[1:57] YouTube https://youtu.be/LjtftUbrD_s?t=110 || Lessons from Losing Millions | Dave Ramsey
don't I never want to lose the guy, but uh we got down into that thing and it uh you know, of course it's has to survive through the pandemic. Uh and and that that slowed everything down, shut everything down for a while and had to back put it on the shelf. Get it off the shelf and dust it off. Okay, get it

[2:17] YouTube https://youtu.be/LjtftUbrD_s?t=130 || Lessons from Losing Millions | Dave Ramsey
going again. Get the beta picked back up. Get the alpha picked up first and get the beta picked up. And I think we were at about 10,000 people in beta. Okay. and um the uh the the the um outside fraud uh bots started hitting the thing and we thought that the bank had the uh the software to catch all of

[2:42] YouTube https://youtu.be/LjtftUbrD_s?t=155 || Lessons from Losing Millions | Dave Ramsey
that. Uh and then we're looking at, okay, we're responsible for these overdrafts that are being created. We have to cover them um in our contract. And real quickly, the thing starts going sideways. And I'm like, man, I'm so many millions into this thing. I really don't want to kill this thing. But I we're

[3:02] YouTube https://youtu.be/LjtftUbrD_s?t=175 || Lessons from Losing Millions | Dave Ramsey
looking at the risk and the upside. And and we just we blew it up. We killed it. And I still got one of those little debit cards in my folder. I carry it to remind me of how stupid I was. We weren't stupid really. We we did everything correctly, but what we we were ignorant. We did not know what we didn't know about what our exposures

[3:20] YouTube https://youtu.be/LjtftUbrD_s?t=193 || Lessons from Losing Millions | Dave Ramsey
were. And once those exposures became um evident, h we just had to go, "Oh, this is way scary. I can't breathe and we're not doing this." Like our losses could be infinite, huh? Yeah. Exactly. Exactly. I'm like, "Yeah, if I write, you know, if we lose the several million we've got in it, that's that pales in comparison to how bad this

[3:45] YouTube https://youtu.be/LjtftUbrD_s?t=218 || Lessons from Losing Millions | Dave Ramsey
could be if we don't stop." So, we're going to stop now. And uh odd thing, the bank that we were working with uh later went sideways and was in the news and blew up. And so I think I think uh God protected us by letting us exit the thing early cuz we would have gotten the opportunity to exit anyway or we would

[4:04] YouTube https://youtu.be/LjtftUbrD_s?t=237 || Lessons from Losing Millions | Dave Ramsey
had to move the whole project to another bank when that bank blew up. But uh it was a click and mortar bank thing. I feel like a lot of people have had that same like this is such a good idea on paper. Why is this not working the way I want it to? Exactly. And it was working. The customer loved it. We would have been

[4:20] YouTube https://youtu.be/LjtftUbrD_s?t=253 || Lessons from Losing Millions | Dave Ramsey
able to track and for the customer track their expenses and give them report and feedback. The data we could have reverse furnished back to the customer was going to be oh man it was going to be beautiful. Oh yeah. I mean I see it. It's a I mean it would it it's compelling and and the you know and we had written

[4:36] YouTube https://youtu.be/LjtftUbrD_s?t=269 || Lessons from Losing Millions | Dave Ramsey
so many of the APIs and so much of the tie-ins you know to get all that stuff. We're running it on every dollar in the beta, but uh yeah, it got it got hairy. Real quick, if you're a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So, my team and I put together the $100

[4:55] YouTube https://youtu.be/LjtftUbrD_s?t=288 || Lessons from Losing Millions | Dave Ramsey
million scaling road map, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how they got past it. And so we broke it into these 10 stages and we made this little kind of quiz thing

[5:09] YouTube https://youtu.be/LjtftUbrD_s?t=302 || Lessons from Losing Millions | Dave Ramsey
where if you put in your business information, it'll tell you where you're at. And the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so no matter what you're struggling with,

[5:22] YouTube https://youtu.be/LjtftUbrD_s?t=315 || Lessons from Losing Millions | Dave Ramsey
someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you deconrain the business and you're trying to scale, we'd love to help you out on

[5:36] YouTube https://youtu.be/LjtftUbrD_s?t=329 || Lessons from Losing Millions | Dave Ramsey
the thank you page. You can just book a call with my team and we will look at the business, see if we can help, and if we can, we'll invite you out to Vegas and we'll do this in person live.


VIDEO
TITLE: “How do we protect info product businesses from AI?”
URL: https://youtu.be/N_lUGPDUHo8
PRIMARY_TOPIC: misc
TOPICS: misc

[0:00] YouTube https://youtu.be/N_lUGPDUHo8?t=0 || “How do we protect info product businesses from AI?”
I have a portfolio company in Brazil with portfolio company. Yeah. Okay. 14 invested business. Okay. Last year we did0 million in ray ice which means like divided by six. Okay. Yeah. Yeah. Way to anchor though. It's good. And this multiply by six and then divide it by six. You're good. Okay. That's real. That's true. But I live in

[0:24] YouTube https://youtu.be/N_lUGPDUHo8?t=17 || “How do we protect info product businesses from AI?”
RI. No, you're good. Do you own uh do you own 100% of all of them? No. Okay. We have like a minority. That's one one part of my question. Yeah, it's going to suck. Keep going. This year we are aiming for 200 million Kore I I always thought it was a smart move to have the minority because I have the the the founder aligned on the

[0:46] YouTube https://youtu.be/N_lUGPDUHo8?t=39 || “How do we protect info product businesses from AI?”
How do you feel about that now? Yeah, I it's good and bad. It's good and bad because we can grow really uh really quickly. Yeah. Uh but we don't have like different inside leaders for each area like you do like the sales, the HR and things like that. Do you think that structure could work for smaller business especially when we

[1:11] YouTube https://youtu.be/N_lUGPDUHo8?t=64 || “How do we protect info product businesses from AI?”
have like 20 or 30% of the the share centralizing services for those companies? No, not service like you do here. You have like the special team to help this this this this like could you or should you do that? Yeah. No, it won't make sense. No. Financially economics. And they're not big enough to afford the

[1:33] YouTube https://youtu.be/N_lUGPDUHo8?t=86 || “How do we protect info product businesses from AI?”
talent that you need that you like the talent of this team would eat up 100% more. You'd literally be losing money and then you have to really bank on the fact that you can exit these positions. But given the fact that those positions are small and super illquid, that would not be a bet I would make.

[1:46] YouTube https://youtu.be/N_lUGPDUHo8?t=99 || “How do we protect info product businesses from AI?”
Okay. And uh mostly of our companies are info products. So online courses, mentorships and things like that. Yeah. How would you protect this type of business consider AI? I think we we're already seeing the the persons are not wanting to yeah learn they want the answer. So how would you actually protect us?

[2:07] YouTube https://youtu.be/N_lUGPDUHo8?t=120 || “How do we protect info product businesses from AI?”
I wouldn't. you wouldn't project. I would try and make as much as you can and look for a different vehicle. Okay. Thank you. Yeah. If you're a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So my team and I put together the $100 million scaling roadmap, which is basically 200

[2:38] YouTube https://youtu.be/N_lUGPDUHo8?t=151 || “How do we protect info product businesses from AI?”
hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how they got past it. And so we broke it into these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're

[2:52] YouTube https://youtu.be/N_lUGPDUHo8?t=165 || “How do we protect info product businesses from AI?”
at and the most important part for you, what to do for each of the functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so no matter what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to

[3:06] YouTube https://youtu.be/N_lUGPDUHo8?t=179 || “How do we protect info product businesses from AI?”
give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you deconrain the business and you're trying to scale, we'd love to help you out on the thank you page. You can just book a call with my team and we will look at

[3:21] YouTube https://youtu.be/N_lUGPDUHo8?t=194 || “How do we protect info product businesses from AI?”
the business, see if we can help, and if we can, we'll invite you out to Vegas and we'll do this in person live.


VIDEO
TITLE: How to Build an Offer People Actually Say Yes To
URL: https://youtu.be/O0lkEEGdQwc
PRIMARY_TOPIC: misc
TOPICS: misc

[0:01] YouTube https://youtu.be/O0lkEEGdQwc?t=0 || How to Build an Offer People Actually Say Yes To
them, they're like pretty big investors in Silicon Valley. And now one of their stipulations is that they want founders to have lived with the problem for 5 to 10 years. So whatever the problem that is you're trying to solve, they're like, "Man, I just wish this didn't suck this much." And if you've really lived with

[0:14] YouTube https://youtu.be/O0lkEEGdQwc?t=7 || How to Build an Offer People Actually Say Yes To
it, like I've had breathing problems for my whole life. And so like I've always like thought like if I were to start some sort of business around that, that would be one that I've tried every solution that's out there and I can tell you the pros and cons. And I would want to become, which is point 2 for you is

[0:26] YouTube https://youtu.be/O0lkEEGdQwc?t=19 || How to Build an Offer People Actually Say Yes To
like I'd want to become a customer of that business from a from a tactical perspective. So point two, um, this is this is services specific. What I'd recommend doing is giving way more away uh than would be reasonable to charge for. So, you start with the kitchen sink and you basically keep adding things to

[0:48] YouTube https://youtu.be/O0lkEEGdQwc?t=41 || How to Build an Offer People Actually Say Yes To
how much you're willing to do for someone until eventually you're like in their house cooking them dinner and you're like, "Okay, would you do this?" They're like, "Yeah, fine." And you're like, "Okay, now I can I can start trimming things from this and thinking, okay, there's a hundred things that I

[1:04] YouTube https://youtu.be/O0lkEEGdQwc?t=57 || How to Build an Offer People Actually Say Yes To
could that I am I committed to doing for these first five people." It turns out 80% of them they don't really care about. And I can actually charge the same price and eliminate 80%. So it's like get the yes and then work backwards because sometimes it's a lot because with physical products you basically

[1:19] YouTube https://youtu.be/O0lkEEGdQwc?t=72 || How to Build an Offer People Actually Say Yes To
have to keep iterating on the product until you get the yes. With services you can just keep adding and then when you get the yes work backwards and so that's just a tactical thing. And so give you a story about that is when I was starting in the gym business um I kept trying to sell memberships and it just like really

[1:32] YouTube https://youtu.be/O0lkEEGdQwc?t=85 || How to Build an Offer People Actually Say Yes To
didn't work well for me. Now that probably because I sucked at sales and I I didn't really think gym memberships were that valuable myself. I was a cheapkate. Um, I was like, I know, 50 bucks a month. Um, you and me, sister. Uh, and so, so, but then I was like, well, what do they really want? I was like, well, they really want us to lose

[1:47] YouTube https://youtu.be/O0lkEEGdQwc?t=100 || How to Build an Offer People Actually Say Yes To
weight. They don't really care about the gym. They just want to lose weight. And so, I was like, well, what would it actually take for somebody to lose weight? And I was like, well, I was like, what if I texted you every morning just to make sure that like you were you were on point? What if you you could

[1:57] YouTube https://youtu.be/O0lkEEGdQwc?t=110 || How to Build an Offer People Actually Say Yes To
send me all your meals every day and I would I would like make sure that they were matching. And what if uh like when you go out to eat, uh, I'll give you a list on how you can do that at restaurants. And like, what if can I drink? like you can if you do it on this this way and what if uh and and and when

[2:13] YouTube https://youtu.be/O0lkEEGdQwc?t=126 || How to Build an Offer People Actually Say Yes To
you work out do you want me there with you? Yeah, that'd be awesome. Okay, I'll do that. And then so I started adding all these things and supplements that you probably want to take along the way. And I had this big amalgamation of stuff that everyone needs because whenever you're solving a problem, there's always

[2:28] YouTube https://youtu.be/O0lkEEGdQwc?t=141 || How to Build an Offer People Actually Say Yes To
one another problem that's going to happen if you actually solve it. But there's also like a hundred micro problems. So if someone joins a gym, it's like well they're like shoot I don't have gym clothes. Uh, I don't know how to buy the right food. I don't know how to cook the food. I don't know how to store the food. I don't know how to

[2:42] YouTube https://youtu.be/O0lkEEGdQwc?t=155 || How to Build an Offer People Actually Say Yes To
make the food taste good. I don't know how to work out. I don't know. Like, there's all these other problems. And so, it was thinking forward of like, how could I solve all of them? And that becomes this huge thing. And then I started offering that and people were like, "Yeah, I'll do that." And I was

[2:56] YouTube https://youtu.be/O0lkEEGdQwc?t=169 || How to Build an Offer People Actually Say Yes To
like, "Great." But I was able to charge way more than I did before because I was actually solving the problem rather than selling a commoditized solution that they could price compare me with somebody down the street. And so that was point two is give away the kitchen sink and then trim down to make it

[3:10] YouTube https://youtu.be/O0lkEEGdQwc?t=183 || How to Build an Offer People Actually Say Yes To
profitable because in the beginning you're not worried about that yet. You want to get people to actually want to buy your and then you can worry about the profit. And then um the third point that you made uh was about legitimacy. So, I see this on the content side, too, and I'm sure many of you guys see this,

[3:28] YouTube https://youtu.be/O0lkEEGdQwc?t=201 || How to Build an Offer People Actually Say Yes To
which is, you know, the girl who's an emotional wreck giving emotional advice, or the couple that you're like, and they're like, "Come to our love workshop and you're like, I don't know if I want to." And so, um, I'm just a big advocate of proof over everything because your message is consumed within a

[3:56] YouTube https://youtu.be/O0lkEEGdQwc?t=229 || How to Build an Offer People Actually Say Yes To
context. So, like Elon Musk can tweet like shits are awesome. I'm on the toilet and it'll get a million likes because but if you tweet that, you probably won't, right? Some people be like, "Are you okay? Did someone steal your phone?" Right? Um, but it's it's consumed within that context. And so I would say that

[4:17] YouTube https://youtu.be/O0lkEEGdQwc?t=250 || How to Build an Offer People Actually Say Yes To
the context on a on a on a scale from 1 to 100 of the message, 90% of the message is your background. 10% is the actual thing that you're saying. And so I'm not I'm I'm not an idiot when it comes to the fact that like I had to go build a $100 million net worth, have a $50 million exit, all these other things

[4:35] YouTube https://youtu.be/O0lkEEGdQwc?t=268 || How to Build an Offer People Actually Say Yes To
before people listen to my podcast. I made the podcast for 5 years. No one gave a But then when I had objective proof, then people went back and listened to five years of podcasts on road trips straight. They were like, "This is gold." And then they told people, but they couldn't consume the message because there was no context

[4:52] YouTube https://youtu.be/O0lkEEGdQwc?t=285 || How to Build an Offer People Actually Say Yes To
around it. And so I would say solve for context and then the message kind of takes care of itself because also when you do have the proof, you also will have the pudding because you got there and so you do know how to get there. Whereas if you are on the journey and I think there's an element to like

[5:07] YouTube https://youtu.be/O0lkEEGdQwc?t=300 || How to Build an Offer People Actually Say Yes To
documenting something like hey we're working on our relationship is very different than come listen to me for my relationship. It's I ate this for breakfast. I thought it tasted good versus this is what you should have for breakfast. It's nuance but it's different. And so um if you're on the comeup I would stick to how I rather

[5:24] YouTube https://youtu.be/O0lkEEGdQwc?t=317 || How to Build an Offer People Actually Say Yes To
than how to. And it will protect your reputation when you're making this content because no one can no one can shake a finger at you. You're like I'm just saying it work for me. you can do whatever you want. This is what work for me and I think that will help you get over some of the creation block for

[5:39] YouTube https://youtu.be/O0lkEEGdQwc?t=332 || How to Build an Offer People Actually Say Yes To
those of you who do choose to make content to advertise your stuff. Um, and it certainly has help has worked for me. Real quick, if you're a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So, my team and I put together the $100 million scaling roadmap, which is

[5:52] YouTube https://youtu.be/O0lkEEGdQwc?t=345 || How to Build an Offer People Actually Say Yes To
basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how they got past it. And so we broke it into these 10 stages and we made this little kind of quiz thing where if you put in your business

[6:06] YouTube https://youtu.be/O0lkEEGdQwc?t=359 || How to Build an Offer People Actually Say Yes To
information, it'll tell you where you're at and the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so no matter what you're struggling with, someone else has already struggled with

[6:20] YouTube https://youtu.be/O0lkEEGdQwc?t=373 || How to Build an Offer People Actually Say Yes To
it and solved it. And so I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you deconstrain the business and you're trying to scale, we'd love to help you out on the thank you page. You can just

[6:33] YouTube https://youtu.be/O0lkEEGdQwc?t=386 || How to Build an Offer People Actually Say Yes To
book a call with my team and we will look at the business, see if we can help, and if we can, we'll invite you out to Vegas and we'll do this in person live.


VIDEO
TITLE: How to Make Your Goal the Only Thing That Matters
URL: https://youtu.be/OnRzaNiYsL0
PRIMARY_TOPIC: misc
TOPICS: misc

[0:00] YouTube https://youtu.be/OnRzaNiYsL0?t=0 || How to Make Your Goal the Only Thing That Matters
We have to give up some things to get others. And so like at the end of the day, like all we have are trade-offs. We have what we have and what we want. And the question is, what are the things that you currently have? Are you willing to trade for the things you want? And I think this such a perfect way of

[0:12] YouTube https://youtu.be/OnRzaNiYsL0?t=5 || How to Make Your Goal the Only Thing That Matters
thinking about it. Like you have everything in your life right now that you're going to have to trade. Like everyone trades. Everyone starts even when you at zero. You have things in your life and you have to trade those things for things that you currently want but don't have. There's no perfect way to live your 20s or your 30s, right?

[0:28] YouTube https://youtu.be/OnRzaNiYsL0?t=21 || How to Make Your Goal the Only Thing That Matters
You either live them up and become an underskilled 30 or 40-year-old or you work them up and become an underlived 30 or 40-year-old. You just have to figure out which you'd rather be and accept the trade-offs and know that there are no doovers. And that's okay. And when we're really thinking about sacrifice right

[0:43] YouTube https://youtu.be/OnRzaNiYsL0?t=36 || How to Make Your Goal the Only Thing That Matters
now, no human will ever get more than 24 hours per day. We all have that, right? And so fundamentally, everything that you spend your time on that is not you pursuing your goal, you are determining is more important than your goal. And so if you look at what you did every single one of these hours and then you actually

[1:01] YouTube https://youtu.be/OnRzaNiYsL0?t=54 || How to Make Your Goal the Only Thing That Matters
surface it and say, you know what, watching Netflix, you know, doom scrolling Tik Tok and Instagram, hanging around, doing nothing, surfing the web or whatever it is that people do these days, that is what's actually more important to you based on your behavior. And so, is it really a sacrifice to give

[1:17] YouTube https://youtu.be/OnRzaNiYsL0?t=70 || How to Make Your Goal the Only Thing That Matters
that up for what you want? Because the thing is is that a year from now, you're not going to look back on today and be like, man, I'm so glad like those clips that I watched really changed things for me. they you probably won't even remember any of the clips that you saw. They did a great research study on this

[1:30] YouTube https://youtu.be/OnRzaNiYsL0?t=83 || How to Make Your Goal the Only Thing That Matters
where they did short form versus long form even and people remember like 11% like 24 hours later it was a tiny percentage. And so we have to accept that the things that we spending our time on most of the time is just wasting our time on. And so I think Senica said this, it's not that we don't have enough

[1:48] YouTube https://youtu.be/OnRzaNiYsL0?t=101 || How to Make Your Goal the Only Thing That Matters
time, it's that we waste the time we have. I come back to this which is like is it really a sacrifice or are you finally just saying I believe this is my priority and therefore all of these things that are not helping me pursue that I'm now going to trade out for things that will help me get this priority. That's it. And to me if you

[2:06] YouTube https://youtu.be/OnRzaNiYsL0?t=119 || How to Make Your Goal the Only Thing That Matters
like what you're going to get why would you not make the trade? And so I had this clip that went super viral from a podcast that I did yesterday. And the host asked me, "If all my books and all my tweets and all my emails and all my YouTube videos were all deleted and I had to compress all of my stuff uh into

[2:21] YouTube https://youtu.be/OnRzaNiYsL0?t=134 || How to Make Your Goal the Only Thing That Matters
into 60 seconds, what would I say for somebody who's in their 20s and 30s?" This is what I said. Figure out what you want. Ignore the opinions of others and do so much volume that it would be unreasonable to not be successful. Real quick, if you're a business owner and you are not growing as fast as you'd

[2:36] YouTube https://youtu.be/OnRzaNiYsL0?t=149 || How to Make Your Goal the Only Thing That Matters
like, I'd like to give you a free gift. So, my team and I put together the $100 million scaling roadmap, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how they got past it. And

[2:51] YouTube https://youtu.be/OnRzaNiYsL0?t=164 || How to Make Your Goal the Only Thing That Matters
so we broke it in these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT,

[3:04] YouTube https://youtu.be/OnRzaNiYsL0?t=177 || How to Make Your Goal the Only Thing That Matters
human resources, and finance. And so no matter what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you

[3:18] YouTube https://youtu.be/OnRzaNiYsL0?t=191 || How to Make Your Goal the Only Thing That Matters
deconrain the business and you're trying to scale, we'd love to help you out on the thank you page. You can just book a call with my team and we will look at the business, see if we can help, and if we can, we'll invite you out to Vegas and we'll do this in person live.


VIDEO
TITLE: Stop Wasting Time Asking Why
URL: https://youtu.be/RFZLCSpTD2U
PRIMARY_TOPIC: misc
TOPICS: misc

[0:00] YouTube https://youtu.be/RFZLCSpTD2U?t=0 || Stop Wasting Time Asking Why
Ignore the black box. Do not try to explain. And like there will be very few things that you've probably seen in my channel where I actually commit to the word why. The only things that I can say that I feel like I can say why someone does something is because they've been reinforced for doing it in the past.

[0:17] YouTube https://youtu.be/RFZLCSpTD2U?t=10 || Stop Wasting Time Asking Why
They've been rewarded for doing so or punished for doing something opposite of that. That is all. That's the only thing I'll commit to saying why. Everything else I should know that. And so I have saved an inordinate amount of time in my development cycles by not trying to figure out why people do things because

[0:35] YouTube https://youtu.be/RFZLCSpTD2U?t=28 || Stop Wasting Time Asking Why
the reality is they don't know why they did it either. If I were to ask you why did you do X, Y, and Z? You probably can't consciously answer it. Now what you might do is you might mouthn noiseise something back to me because you've been reinforced in the past for responding to questions. But whether or

[0:51] YouTube https://youtu.be/RFZLCSpTD2U?t=44 || Stop Wasting Time Asking Why
not what you say is true is irrelevant. And so this is why when sometimes experts, people who have great outcomes, try and teach how they got the great outcome, their mouth words don't actually help anyone because they're just responding to a question. So if you ever had someone say, so I'll give you an example of this. So let's

[1:14] YouTube https://youtu.be/RFZLCSpTD2U?t=67 || Stop Wasting Time Asking Why
say um you ever had someone say like, "Hey, what's up?" And you say, "Uh, I'm good." You, right? You probably don't even think about saying, "I'm good. how about you or whatever, it's automatic, right? And so to the same degree, people are rewarded for answering questions a certain way. And so is that person good

[1:34] YouTube https://youtu.be/RFZLCSpTD2U?t=87 || Stop Wasting Time Asking Why
when they say I'm good you? Maybe, maybe not. Who knows, right? And so in that same vein, when you ask someone, how did you become successful? The first time they get asked that question, they might think a little bit and then they start using the same answer over and over again. if especially if people say,

[1:49] YouTube https://youtu.be/RFZLCSpTD2U?t=102 || Stop Wasting Time Asking Why
"Ooh, ah, so intelligent, so smart." Ah, right. And so they get rewarded for doing that. But that has zero bearing on whether what they said is what they actually did or whether that was the reason that they were successful. And so there's a uh there's a famous professor, Professor Bergamman from Stanford, who

[2:08] YouTube https://youtu.be/RFZLCSpTD2U?t=121 || Stop Wasting Time Asking Why
said this quote that I I always think about. He said, "It's better to fail and know why you failed than to succeed and not know why." And it's because if you failed and you know why you failed, then there's a possibility that you can course correct and then improve. If you succeed and don't know why, you won't be able to

[2:25] YouTube https://youtu.be/RFZLCSpTD2U?t=138 || Stop Wasting Time Asking Why
recreate it. And I'm not somebody who believe like I like I never want to say somebody got lucky if they're successful. It's just not really in my ethos. But over my career, I always look at somebody who anybody who's done better than me at anything, I'm like, they've done something I haven't done. What is it? Right? And

[2:41] YouTube https://youtu.be/RFZLCSpTD2U?t=154 || Stop Wasting Time Asking Why
I'll say that honestly, and I probably could say that 99, which is a pretty 99 out of 100, which is a lot, right? 99 times out of 100 when I meet somebody who's better than me at something, they've done stuff I haven't done. I can name on maybe one hand people that I met. And I was like, I actually just

[2:57] YouTube https://youtu.be/RFZLCSpTD2U?t=170 || Stop Wasting Time Asking Why
think they got lucky. Um, and the thing is is that when I say that though, it almost makes me feel sick to say it because I'm like, maybe I don't have the observational skill to see what they did well. And that's still on me because me calling someone else lucky makes me better in zero ways. No ways. And so when I think about that,

[3:19] YouTube https://youtu.be/RFZLCSpTD2U?t=192 || Stop Wasting Time Asking Why
I would encourage you to remove luck from your lexicon. In no way am I saying that it doesn't affect things. Of course, luck is, you know, probability, chance, etc. is a reality of life. To the same degree, your genetic hand for whether you gain muscle or lose fat is something that you get dealt at birth.

[3:34] YouTube https://youtu.be/RFZLCSpTD2U?t=207 || Stop Wasting Time Asking Why
But the question is, and so what are you gonna not work out, not eat healthy, not try hard because your genetics are half as good as somebody else's? No. You still want to be cut. You still want to be in shape. You still want all those things. So guess what? You got the card. That means you got to work twice as

[3:50] YouTube https://youtu.be/RFZLCSpTD2U?t=223 || Stop Wasting Time Asking Why
hard. And so what? Right? They got lucky. And so what? You're both going to die eventually. And five generations from now, your progyny won't remember what you did to get with. And the whole point of this game was for who you become, not what you get along the way. So it doesn't matter if they got lucky.

[4:09] YouTube https://youtu.be/RFZLCSpTD2U?t=242 || Stop Wasting Time Asking Why
If anything, luck robs them of the opportunity to become as good as they possibly could because they won. And I'll real quick, I'm going to show you the exact 10stage road map from zero to 100 million plus that less than 1% of companies finish. I've now done multiple times. And so I can say with a lot of

[4:27] YouTube https://youtu.be/RFZLCSpTD2U?t=260 || Stop Wasting Time Asking Why
confidence that these are the stages as headcount increases that you need to get through. And I broke each of these down by eight different functions of the business. What the constraint feels like, like what are the symptoms of it when you're going through it, and then what steps we actually took to graduate.

[4:41] YouTube https://youtu.be/RFZLCSpTD2U?t=274 || Stop Wasting Time Asking Why
And we've done this across software, physical products, uh, service businesses, brickandmortar, all of this. And it works. And it's my gift to you. It's absolutely free. And so the link's in the description, but you just go acquisition.comroadmap. Just enter your info and it'll spit it right back to you. Offering.


VIDEO
TITLE: You Can Get to $10M Year With Any Business
URL: https://youtu.be/ROo9U2SQyRg
PRIMARY_TOPIC: misc
TOPICS: misc, scaling

[0:00] YouTube https://youtu.be/ROo9U2SQyRg?t=0 || You Can Get to $10M Year With Any Business
If you have the goal of getting to $10 million a year, you can pretty much do it in any business. If you have the goal with with the exception of if you are a brickandmortar and there's 100 people in your in your local market, probably not. But out outside of that, um that business model, even if you were in a

[0:15] YouTube https://youtu.be/ROo9U2SQyRg?t=8 || You Can Get to $10M Year With Any Business
tiny market, could get to 10 million a year, you just open up in new markets. That's all you do, right? Um and so most people's goals are achievable within their current vehicle. They are just too impatient and believe that there's another shiny object that someone will get there faster. But if you take the

[0:29] YouTube https://youtu.be/ROo9U2SQyRg?t=22 || You Can Get to $10M Year With Any Business
natural extreme and say, "If I only did one thing for 40 years, do I think I'd be successful?" Probably. And so if you knew that to be true, then that would give you a very strong reason to stick with whatever you're doing. Because let me give you a visual for this. This is the cost of switching. So if let's say

[0:44] YouTube https://youtu.be/ROo9U2SQyRg?t=37 || You Can Get to $10M Year With Any Business
that you're in year three of your current current business, okay, or current opportunity, it doesn't really matter what it is. So this is one, this is year two, this is year three. Okay? Now, what people want to convince themselves is that they're like, I want to start this new thing. Okay, that's fine. You want to start

[1:02] YouTube https://youtu.be/ROo9U2SQyRg?t=55 || You Can Get to $10M Year With Any Business
this new thing. So, let's say that year one of this new thing is higher. Okay, that's fine. This one is a little bit higher than this one and year two. But the thing is is that this is year one of this year, but it's year four here. You're still behind. And not only that, growth when you get bigger is easier

[1:25] YouTube https://youtu.be/ROo9U2SQyRg?t=78 || You Can Get to $10M Year With Any Business
than growth when you're smaller. And you're like, "Okay, well maybe maybe this faster rate of growth I'll be able to catch up. Okay, well now you're year two, but now we're at year five over here, right?" And so the head start that you give yourself by sticking with something like sticking with it is how you get the head

[1:48] YouTube https://youtu.be/ROo9U2SQyRg?t=101 || You Can Get to $10M Year With Any Business
start. It's how you keep the head start that you already began. That's something that I think so many people miss when they're trying to go to this next opportunity. Unless there is something inherently wrong with the assumption that you have and skill is not the deficiency that you need to overcome,

[2:03] YouTube https://youtu.be/ROo9U2SQyRg?t=116 || You Can Get to $10M Year With Any Business
which it often is. Most of the time people get stuck on things that I call features, not bugs. And this isn't my invention, is that there's an element of your business that makes it hard. There's an element of every business that makes it hard. But that's what makes it a business and that's why you're compensated for it. If you're in

[2:18] YouTube https://youtu.be/ROo9U2SQyRg?t=131 || You Can Get to $10M Year With Any Business
the cleaning business, the difficulty you're going to have is attracting and retaining high- quality talent. If you're in the fitness business, the difficulty is attracting customers and customer retention because people are inherently really shaky um about staying with their fitness goals, but they

[2:31] YouTube https://youtu.be/ROo9U2SQyRg?t=144 || You Can Get to $10M Year With Any Business
typically stick with their cleaners for a really long time, right? And so, every business has elements that make it shitty. It's just the name of the game. And you know what? I'll give you a different frame on this. So, if you were to think about different business models. So, let's think about I I doubt

[2:47] YouTube https://youtu.be/ROo9U2SQyRg?t=160 || You Can Get to $10M Year With Any Business
many of you guys have heard this. So, this is pretty sweet. So, let's say that you've got uh e-commerce, you've got uh let's say you've got service, you've got um let's say info, education, media, and let's say you've got SAS. All right? So, software. Okay. So, let's say that these are four different

[3:09] YouTube https://youtu.be/ROo9U2SQyRg?t=182 || You Can Get to $10M Year With Any Business
opportunities. Each of these opportunities has a different shape. So info looks like this. Starts really fast, very difficult to scale. SAS is the opposite. Starts really, really slow, scales really, really fast. Ecom is more like this. You can scale fast, but there's difficulty with typically cash flow because you have to

[3:34] YouTube https://youtu.be/ROo9U2SQyRg?t=207 || You Can Get to $10M Year With Any Business
continue to buy more inventory. Uh you have supply chain issues. You have to switch suppliers, switch 3PL so they can handle your volume. All of this stuff happens as you continue to grow. So, it's more like, hold on, it's more like this. That's the shape of ecom, right? And then service businesses are more like

[3:51] YouTube https://youtu.be/ROo9U2SQyRg?t=224 || You Can Get to $10M Year With Any Business
this, the slowest, but they are steady. And so, when you see these four shapes, many of you guys just hit the crappy part of whatever the opportunity that you're on is, and then say, "There's something wrong with my business, therefore, I should stop." rather than seeing it as what it is, which is this

[4:10] YouTube https://youtu.be/ROo9U2SQyRg?t=243 || You Can Get to $10M Year With Any Business
is just the nature of how this business works. This is a feature, not a bug. It's going to be harder for you to attract really good talent in engineering and build software and you're probably going to be not profitable because most software sells for lower ticket most for a period of time and it takes a long time to get a

[4:28] YouTube https://youtu.be/ROo9U2SQyRg?t=261 || You Can Get to $10M Year With Any Business
product to actually be good. And so you're going to basically burn money, burn time for a long period and then eventually you can scale to the moon. But it takes a long time, sometimes years to get there. A lot of people don't have that level of tolerance. Info, on the other hand, is kind of the exact opposite of that. You can make a

[4:42] YouTube https://youtu.be/ROo9U2SQyRg?t=275 || You Can Get to $10M Year With Any Business
lot of money really quickly, a lot being relative, right? You're probably not going to become a billionaire, but you can make a million dollars and then very quickly it gets very difficult to scale it. And I'll say like info specifically, more like coaching, things like that. And the reason for that is because

[4:57] YouTube https://youtu.be/ROo9U2SQyRg?t=290 || You Can Get to $10M Year With Any Business
there's almost no no revenue retention. People don't stay around. Once you learn something, you learned it. That's why people graduate school. They learned, right? service businesses the issue is people because it's a very people peopleheavy business you have to constantly be hiring onboarding and training and it depends on the service

[5:13] YouTube https://youtu.be/ROo9U2SQyRg?t=306 || You Can Get to $10M Year With Any Business
you're providing if you provide weight loss coaching service or weight loss services I use that as example obviously because I came from that you you have you have it's easy for you to get talent because lots of people want to talk about fitness and weight loss and and and and food all day because they're

[5:25] YouTube https://youtu.be/ROo9U2SQyRg?t=318 || You Can Get to $10M Year With Any Business
like really into it so it's actually very easy to get good talent and for below average prices because people would do it for free on the flip side customers never want to do it and so they're canceling all the time. If I had an accounting firm, it's the opposite. Accounting firms have super high annual

[5:39] YouTube https://youtu.be/ROo9U2SQyRg?t=332 || You Can Get to $10M Year With Any Business
stick. What's the difficulty with accounting firms? Getting the people who can do accounting. And it's almost always this balance, right? If a lot of people want to do it, there's going to be a lot of competition. There's very low barriers to entry. And as a result, customers have lots of options and they

[5:53] YouTube https://youtu.be/ROo9U2SQyRg?t=346 || You Can Get to $10M Year With Any Business
don't want to do it themselves. If uh there aren't as many options and you have a supply supply constrained industry, then you're going to have issues getting talent fundamentally. And you can look at this at the business level, but you can also look at the at the at the uh at the industry level. And

[6:08] YouTube https://youtu.be/ROo9U2SQyRg?t=361 || You Can Get to $10M Year With Any Business
so I talk about demand constraints and supply constraints at the business level, but you can see if you are way off track based on do you match with your industry. If your industry, and by the way, if you are if you are the inverse of your industry, you're usually doing something either really wrong or

[6:22] YouTube https://youtu.be/ROo9U2SQyRg?t=375 || You Can Get to $10M Year With Any Business
really right. Side note, so great way to think about it. If you can be supply demand constrained in like the cleaning business example that I gave, if you can give supply constraints, sorry, demand constraints as in I could take a h 100red times more customers than I currently am with my cleaning thing.

[6:40] YouTube https://youtu.be/ROo9U2SQyRg?t=393 || You Can Get to $10M Year With Any Business
Well, then you've either figured out something really amazing with cleaners to like attract them in and like you're about to go hypers scale or you're just starting out and you haven't done anything yet. There's either something really right or really wrong with what you're doing. But most of the time, you

[6:52] YouTube https://youtu.be/ROo9U2SQyRg?t=405 || You Can Get to $10M Year With Any Business
probably match the same constraint of your industry. And the problem with not being experienced is you think there's something wrong. And so then you end up spending multiple years not being allin on your opportunity and then being upset that it's not growing as fast as you want it to grow when in reality you

[7:06] YouTube https://youtu.be/ROo9U2SQyRg?t=419 || You Can Get to $10M Year With Any Business
never really gave it a shot because you're always looking. You're kind of like the kind of like the guy who's in the marriage that they're like, you know, they they were in love a while ago and you know they're things are okay but they you know he's got a wandering eye, right? He's always looking. He's always

[7:20] YouTube https://youtu.be/ROo9U2SQyRg?t=433 || You Can Get to $10M Year With Any Business
pay you know trying to look for the next thing, the next girl, the next whatever. And he's like, "Well, my marriage isn't It's like, well, no You're spending all your time looking at these other opportunities rather than doubling down on the thing you got. And when you double down on the thing you got, usually when you take the mar,

[7:34] YouTube https://youtu.be/ROo9U2SQyRg?t=447 || You Can Get to $10M Year With Any Business
it takes way less time. I would, okay, I'm not I'm not I'm not going to make broad sweeping statements on marriages. All right? But I will say that in my experience from my N equals one marriage, it takes way less time to go from like we're upset about something to we're really good than it does to create

[7:50] YouTube https://youtu.be/ROo9U2SQyRg?t=463 || You Can Get to $10M Year With Any Business
the loyalty, the trust, and the track record that you have from that marriage with someone else.


VIDEO
TITLE: How to Pitch Your Paid Offer on a Free Group Call
URL: https://youtu.be/RPxzxc_YgFE
PRIMARY_TOPIC: misc
TOPICS: misc, closing,offers

[0:00] YouTube https://youtu.be/RPxzxc_YgFE?t=0 || How to Pitch Your Paid Offer on a Free Group Call
I grew my free group from zero to 265 members in 3 weeks with $1,300 in ad spend. I'm looking to start soft pitching my paid group to my free group on weekly group calls. How would you do it? I help men bench press over 225 and run ultra marathons in under six months without training more than 10 hours per

[0:19] YouTube https://youtu.be/RPxzxc_YgFE?t=12 || How to Pitch Your Paid Offer on a Free Group Call
week. Love the specificity. Yeah, super specific. I actually like it a lot too. Really specific outcome. Um I really like that a lot. So, the four conversion points that I just went over are what you need to do from the conversion perspective in terms of how to structure the the weekly uh Q&A. It would be a little bit different than

[0:38] YouTube https://youtu.be/RPxzxc_YgFE?t=31 || How to Pitch Your Paid Offer on a Free Group Call
what I'm doing right now. All right. So, the way that the the weekly one would probably work is more like you having some sort of presentation. And when I say presentation, I don't mean slides. I just mean like you'd present a topic uh or you you'd pull someone's video up and be like, "Let me break down these

[0:50] YouTube https://youtu.be/RPxzxc_YgFE?t=43 || How to Pitch Your Paid Offer on a Free Group Call
technique changes or let me break down a program of something wrong versus right or how to manage volume uh as you peak or whatever it is." You know, you can explain the more fitness stuff. Um basically in in-depth training that makes people be like, "Fuck, this guy really knows what he's talking about. I

[1:06] YouTube https://youtu.be/RPxzxc_YgFE?t=59 || How to Pitch Your Paid Offer on a Free Group Call
really wish." And then what your CTA is, if you want me to personalize this stuff for you, you should join this. Like I would like to personalize this for you. So I and then you just do you do a stack which is simply like you just list out the features and and the the key is when you list out the features this is for

[1:23] YouTube https://youtu.be/RPxzxc_YgFE?t=76 || How to Pitch Your Paid Offer on a Free Group Call
everybody is you want to talk about the resources it took you to develop that feature that you saved them by buying it directly from you. All right so if you guys haven't watched this I'd recommend going back to my YouTube channel watch the book launch that I did and then just watch the bonus stack part. All right

[1:40] YouTube https://youtu.be/RPxzxc_YgFE?t=93 || How to Pitch Your Paid Offer on a Free Group Call
because every bonus stack I say hey this is the thing that it does. This is why it's important, but let me tell you how long it took me to figure this out. So, I spent $3 million on legal fees and contracts and all this stuff to put all this stuff together and four years and you can just have it, right? And so, you want to take the time

[1:58] YouTube https://youtu.be/RPxzxc_YgFE?t=111 || How to Pitch Your Paid Offer on a Free Group Call
and the money. So, you think about resources and I and if you have any kind of like painful mistake, you take talk about all the pain that you had that you're helping them avoid as a consequence of buying the thing and all the good things that they're going to get much faster as a consequence. So it's less bad stuff, cost of time,

[2:13] YouTube https://youtu.be/RPxzxc_YgFE?t=126 || How to Pitch Your Paid Offer on a Free Group Call
money, pain, and then good stuff that you're going to get as a result of this. And you just do that for each of the core, you know, components of your offer. And so for you, you might have personalized, you know, nutrition, personalized, you know, training for bench, personalized training for this, and then uh the ultimate, you know, and

[2:32] YouTube https://youtu.be/RPxzxc_YgFE?t=145 || How to Pitch Your Paid Offer on a Free Group Call
what I want to do is you want to wrap this in some sort of mechanism. Uh, ideally, this has been a little bit like marketer like 2.0 hat on. Um, but you you want to have you want to have some sort of wrapper that buckets like your method, right? Your your process. Um, because it you have all these features

[2:48] YouTube https://youtu.be/RPxzxc_YgFE?t=161 || How to Pitch Your Paid Offer on a Free Group Call
and you just want it to ladder up to one thing that like this is the secret um that makes this work.


VIDEO
TITLE: How to sell a product - The most PURSUASIVE tactic you can use…
URL: https://youtu.be/ThSFgC_4NVA
PRIMARY_TOPIC: misc
TOPICS: misc, closing, offers, branding

[0:00] YouTube https://youtu.be/ThSFgC_4NVA?t=0 || How to sell a product - The most PURSUASIVE tactic you can use…
In this video, I want to talk to you about a time where I bombed, completely bombed, uh, a stage presentation and one of the most important lessons that I've learned from it that has made me a lot of money since then, um, and has protected my reputation and gotten me a lot of goodwill. My story So, if you've ever like not known what

[0:18] YouTube https://youtu.be/ThSFgC_4NVA?t=11 || How to sell a product - The most PURSUASIVE tactic you can use…
to do or what to offer people or, hey, should I try and use this as an opportunity to build goodwill or forge a relationship or should I try and, you know, sell something or get a margin on this? I want to tell you a couple different stories that kind of all illustrate the same point that I've learned over the last few years. All

[0:32] YouTube https://youtu.be/ThSFgC_4NVA?t=25 || How to sell a product - The most PURSUASIVE tactic you can use…
right? And so, um, one of my favorite, uh, kind of like bullets on this that you can you can a right or downer is, uh, no half measures, right? Uh, either sell or don't sell, uh, but don't be in between. And so, the first time that this kind of happened for me was I was, uh, asked to speak at this uh, kind of

[0:51] YouTube https://youtu.be/ThSFgC_4NVA?t=44 || How to sell a product - The most PURSUASIVE tactic you can use…
highlevel uh, mastermind, which happens relatively frequently. Um, but this one in particular was a was a fitness related one. Um, and uh, for me when I have presentations and stuff, I usually spend a long time preparing. Sometimes I'll make a product. Actually, that was the only time I made a product, but I

[1:06] YouTube https://youtu.be/ThSFgC_4NVA?t=59 || How to sell a product - The most PURSUASIVE tactic you can use…
had to spend a long time on the presentation. So, it's usually a big deal for me to say yes because it's like I'm going to have to I'm going to have to do a lot of work on my side. Um, and so anyways, I had this uh this this this presentation and this pitch that I had made for a product that we had made

[1:19] YouTube https://youtu.be/ThSFgC_4NVA?t=72 || How to sell a product - The most PURSUASIVE tactic you can use…
specifically for this audience. And when I got there, they had given me a threehour time slot. All right, which is insane. And I think part of that was because um they just wanted to have me talk as long as possible, you know, for their audience because they thought it would be valuable. And so for whatever

[1:34] YouTube https://youtu.be/ThSFgC_4NVA?t=87 || How to sell a product - The most PURSUASIVE tactic you can use…
reason, I agreed. Um and the thing is is like you can't pitch for three hours or maybe you can, but you can't straight pitch for three hours, right? And so what I decided to do was just provide, you know, a lot of value. You know, near the end after two and a half hours, I was like, I'll just kind of mention what

[1:47] YouTube https://youtu.be/ThSFgC_4NVA?t=100 || How to sell a product - The most PURSUASIVE tactic you can use…
we have going on, right? And so I get up there. First off, uh the the audience size is one-third of what was what I was told. So I was like, "Okay, that's a little bit different and disheartening." I go and I pro, you The pitch know, piece by piece. I'm doing Q&A with the audience, all that kind of stuff,

[2:02] YouTube https://youtu.be/ThSFgC_4NVA?t=115 || How to sell a product - The most PURSUASIVE tactic you can use…
right? And so as we transition um or as we as I transition to the pitch part, right? I uh I I pull up the the the slide deck that's normally a, you know, a 90-minute slide presentation um with a pitch and an offer and everything. And I went through it and I was like, "Yeah, yeah, we talked about this." And I'm I'm

[2:20] YouTube https://youtu.be/ThSFgC_4NVA?t=133 || How to sell a product - The most PURSUASIVE tactic you can use…
going through the slides, right? Like like super fast, just being like, "Yep, and this. You guys don't need me to tell you the story, right? You should understand this." Boom, boom, boom. And then at the very end, I I basically make the pitch, right? Without any kind of pre-frame. And I go through it just like

[2:35] YouTube https://youtu.be/ThSFgC_4NVA?t=148 || How to sell a product - The most PURSUASIVE tactic you can use…
really fast and kind of half-assed. And um I bombed. It was horrendous. It was horrible. because I had so much speaking time, they didn't take me off stage because I still had like time left. And so I'm sitting there on stage having made the offer. No one's moved. And then people were and then all of a sudden ra hands

[2:55] YouTube https://youtu.be/ThSFgC_4NVA?t=168 || How to sell a product - The most PURSUASIVE tactic you can use…
start raising from the audience with with questions and I had never s uh sold anything that was cheap in my life. So this was a $2,000 thing. It was literally the first time in my entire life I've ever sold anything below 16,000 um you know which is which was you know for for into the fitness space,

[3:11] YouTube https://youtu.be/ThSFgC_4NVA?t=184 || How to sell a product - The most PURSUASIVE tactic you can use…
right? I thought this was like a no-brainer. It's two grand. You know what I mean? Just buy it and then make a ton more money because it's it's stupid, right? I started having people be like, "Hey, can I can I do a payment plan on the $2,000?" I was I remember being like, "If you need a payment plan, then

[3:26] YouTube https://youtu.be/ThSFgC_4NVA?t=199 || How to sell a product - The most PURSUASIVE tactic you can use…
uh don't buy it." And next question. And someone's like, "I feel like um you know, the supplements that you have are against my my goodwill because we I only promote vegan things." And I was like, "Cool, then don't buy it." And this is how the questions start unrolling like this vibe, this tone, right? And you

[3:44] YouTube https://youtu.be/ThSFgC_4NVA?t=217 || How to sell a product - The most PURSUASIVE tactic you can use…
could just watch the plane just going towards the ground on fire, burning, right? I do this for like 30 more minutes, all right, of Q&A of me just getting increasingly annoyed cuz a there's only like 30 people there, which there were supposed to be a lot more than that anyways. And so I remember the

[4:02] YouTube https://youtu.be/ThSFgC_4NVA?t=235 || How to sell a product - The most PURSUASIVE tactic you can use…
feeling I had afterwards which was just like anger and embarrassment and just like you know humiliate all of those you know at once. And mind you like at the time and this is then right we were doing about 4 million a month. All right. And so when I had some people were like well how do we know it's going

[4:18] YouTube https://youtu.be/ThSFgC_4NVA?t=251 || How to sell a product - The most PURSUASIVE tactic you can use…
to like going to work for you know fitness? I was like I have 4,000 freaking locations here like that use this licensing model. I paired it down just for you guys so that you can use the materials at a at a at 1/8 the price. This is not a discussion, right? So anyways, I remember sitting there and Hyperlearning mode

[4:34] YouTube https://youtu.be/ThSFgC_4NVA?t=267 || How to sell a product - The most PURSUASIVE tactic you can use…
in the pain of the moment and the humiliation, I was like, what am I going to learn from this? Which may be in and of itself something that you might be able to take with you, but like whenever you have those like super emotional moments, right? I know from my conversations with Dr. Cashy that when you have extreme emotions, you're

[4:50] YouTube https://youtu.be/ThSFgC_4NVA?t=283 || How to sell a product - The most PURSUASIVE tactic you can use…
actually in in hyperarning mode. PTSD is where you're basically you you turn your brain on and it goes into hyperarning mode because there's trauma that is going around you right and or you know there's it's a traumatic experience which just means super heightened emotions and so what happens is your is

[5:04] YouTube https://youtu.be/ThSFgC_4NVA?t=297 || How to sell a product - The most PURSUASIVE tactic you can use…
your brain says learn from this right and then it starts ingraining these things so that when you hear loud noises then you get amped and then etc right and so it's the same kind of thing so if you have these emotional moments this is for me this is what I do is I try and think like what am I going to try and

[5:17] YouTube https://youtu.be/ThSFgC_4NVA?t=310 || How to sell a product - The most PURSUASIVE tactic you can use…
ingrain in my brain right now because I have an opportunity to hyperlearn something in these moment moments. And No half measures so the lesson that I learned and I'll tell you another story in a second that that really drove this home. No half measures. Either pitch or don't pitch. All right? So if you go into a business

[5:32] YouTube https://youtu.be/ThSFgC_4NVA?t=325 || How to sell a product - The most PURSUASIVE tactic you can use…
meeting or you go to a conference or you go to a whatever, right? Either ask hard or do not ask at all. There is no halfass asking. All right? And this is a lesson that I have learned hard. I actually had one of my uh one of my execs, he ended up pitching. This is, you know, now that we we've moved ourselves out of that business and now

[5:51] YouTube https://youtu.be/ThSFgC_4NVA?t=344 || How to sell a product - The most PURSUASIVE tactic you can use…
we're just on top of it. One of the the execs in my gym business, he half pitched something to our audience. He like half pitch. He's like, "You guys don't need me to do the scarcity thing, right? You guys don't need me to do these guarantees, right? You don't need me to do these XY these bonuses, right?"

[6:04] YouTube https://youtu.be/ThSFgC_4NVA?t=357 || How to sell a product - The most PURSUASIVE tactic you can use…
And I was like, "What are you doing?" I remember cuz the I was like, "That is how you pitch. You're saying that they don't need all the things that persuade them." And he's like, "Well, they know cuz we teach them how to do this stuff." And I was like, "Yeah, but like people still need it to make decisions." And so

[6:15] YouTube https://youtu.be/ThSFgC_4NVA?t=368 || How to sell a product - The most PURSUASIVE tactic you can use…
he bombed that and he learned the lesson himself. So my goal is that you don't have to vomit uh to learn the lesson, right? And so let me tell you the upside of this. Here's the flip side, right? So I talked about just now how you can how like no half measures. Either pitch or don't pitch, right? Don't go in the

[6:30] YouTube https://youtu.be/ThSFgC_4NVA?t=383 || How to sell a product - The most PURSUASIVE tactic you can use…
middle. I think one of the one of the things that's difficult for entrepreneurs is to know when to make the ask, right? So it's like, okay, well, if I'm either going allin or all out, well then how do I know when to do which? Right? And I Super life hack would say that most times I have been better served in my life by holding back

[6:49] YouTube https://youtu.be/ThSFgC_4NVA?t=402 || How to sell a product - The most PURSUASIVE tactic you can use…
my ask. And what I mean by that, and this is like a super life hack. So for those of you who are who are uh who are perseverant and focused on what I'm saying right now, then take this in. If you get to a point of goodwill, if you keep giving and keep giving and keep giving, you don't need to ask ever. You

[7:07] YouTube https://youtu.be/ThSFgC_4NVA?t=420 || How to sell a product - The most PURSUASIVE tactic you can use…
will just get. So there's the there's the commonly you know told like you know uh jab jab jab right hook right give give give give ask right but I would I would postulate that there is another one that is even more powerful which is give give give give give get get get get get get get get get get get get get get get get get get get

[7:26] YouTube https://youtu.be/ThSFgC_4NVA?t=439 || How to sell a product - The most PURSUASIVE tactic you can use…
get get get get get get get get get get get get get get get get get get get get get give give give give give give give give give give give give give give give give give give give give give give give give get get get get get get get get get get get get get get get get get get get get get get get get get get get get get

[7:28] YouTube https://youtu.be/ThSFgC_4NVA?t=441 || How to sell a product - The most PURSUASIVE tactic you can use…
get get get get get get get get get get get right is that people will just start handing things to you because humans are reciprocal in nature. They believe that if they are getting something at a certain point, they must reciprocate somehow. Which is why the spammers who copy my name on this channel do so well

[7:42] YouTube https://youtu.be/ThSFgC_4NVA?t=455 || How to sell a product - The most PURSUASIVE tactic you can use…
with my channel because I don't ask for anything from Mosy Nation. So, by the way, just another disclaimer, I will not DM you or put you on WhatsApp uh and ask you for cab fair or ask you to buy something. Everything that I have is free here. So, just FYI, just as a reminder to everybody. And a lot of the

[7:59] YouTube https://youtu.be/ThSFgC_4NVA?t=472 || How to sell a product - The most PURSUASIVE tactic you can use…
best things that I've had happen in my life have come from goodwill. And so I Conclusion think the biggest difference between big business owners and small business owners um is that they do not understand and apply the concept of goodwill, right? And I'll do an entire thing on goodwill next time because it's a deep

[8:14] YouTube https://youtu.be/ThSFgC_4NVA?t=487 || How to sell a product - The most PURSUASIVE tactic you can use…
topic that I love talking about. But right now in your business, you have the opportunity to provide things for your audience. And if you can continue to provide them and have the patience to wait for the ask, you can actually make significantly more money. All right? And so the thing is is if you're going to

[8:30] YouTube https://youtu.be/ThSFgC_4NVA?t=503 || How to sell a product - The most PURSUASIVE tactic you can use…
make the ask, which means if you're going to withdraw from your your relational capital, right, the goodwill that you have in your audience, if you're going to make the withdraw, then ask and ask hard and mean it. It's not the time to make it a nickel here, a nickel there, a nickel there, right? It's so much better to just keep

[8:47] YouTube https://youtu.be/ThSFgC_4NVA?t=520 || How to sell a product - The most PURSUASIVE tactic you can use…
investing, keep overd delivering, and then when you ask, make it known that you are asking. And that is one of the biggest lessons that I have learned over time in business for me is that it is so much better to give and keep giving and keep giving and often times you will get and if you pitch which you if like the

[9:04] YouTube https://youtu.be/ThSFgC_4NVA?t=537 || How to sell a product - The most PURSUASIVE tactic you can use…
idea is to ideally never even have to because you should be getting so much but if you if you must pitch then pitch like you mean it right and don't have facet. So anyways that was a story of my bombing. I hope you uh I found some humor in that uh for my humiliation. Um Mosy Nation love you all. Uh, my name is

[9:21] YouTube https://youtu.be/ThSFgC_4NVA?t=554 || How to sell a product - The most PURSUASIVE tactic you can use…
Alexi. I have I I own Acquisition.com, which is a portfolio of companies. So, if you enjoyed this, hit the subscribe button and I will see you guys in the next video. A lot of people are broke, and I don't want you to be one of them, which is why I make this channel. Keep being awesome. Lots of love. Five.


VIDEO
TITLE: How to Know When You’ve Actually Won
URL: https://youtu.be/Tz7NFsvjtE8
PRIMARY_TOPIC: misc
TOPICS: misc

[0:00] YouTube https://youtu.be/Tz7NFsvjtE8?t=0 || How to Know When You’ve Actually Won
take take this whatever you want. Um you know someone gets to a few million dollars a year and they're like that's it, you know, I made it and I and and I have to fight against this is what I'm working on. Um I see that and I'm like out of the game. Like he's out. He's out. Yeah. Done. Like quit too soon.

[0:18] YouTube https://youtu.be/Tz7NFsvjtE8?t=11 || How to Know When You’ve Actually Won
Yeah. Yeah. Like there's so much so much juice left to squeeze. Right. But then it's like, well, the the thing is is that the the juice that that comes out is your output and the thing that's being squeezed is you. And so that's what I've been thinking a lot about. Well, look at that person. Yeah. Who gets to however much you 50 grand, 100 grand, a million, 2 million, 10 million, and they go, that's enough.

[0:41] YouTube https://youtu.be/Tz7NFsvjtE8?t=34 || How to Know When You’ve Actually Won
Yeah. Who won? Yeah. Because that person finished their race way before you. Way before you. You're the You're the that's still running. Let me tell you this story. So, my first gym ever, I had my first manager who worked there. Um, and he was a trainer. He was awesome. Best trainer I ever had. And I promoted him to manager. And with that pay raise, um, he went from something in the neighborhood of like $25,000 a year as a trainer, uh, paid by

[1:10] YouTube https://youtu.be/Tz7NFsvjtE8?t=63 || How to Know When You’ve Actually Won
session to getting a salary of like $45,000 a year, which for me was a ton of money at the time when I was paying somebody else, right? And, uh, he did it for six months, crushed it, did an amazing job. And he said, "Hey man, can I talk to you after work today?" And I was like, "Yeah, sure, man. What's up?" Like, "You're like, "You're doing great.

[1:24] YouTube https://youtu.be/Tz7NFsvjtE8?t=77 || How to Know When You’ve Actually Won
Whatever." He says, "Um, hey, I um I don't I don't want to be I don't want to be manager anymore." And I was like, "What do you mean you're you're quitting?" He's like, "No, no, no. I I just I just want to be a trainer." And I was like, "But I mean, but you realize your your pay would get cut in half. Like that like that doesn't really make sense." And he just looked at me and I still I remember this to this day. He looked at me, he's like, "I'll just be poor then.

[1:49] YouTube https://youtu.be/Tz7NFsvjtE8?t=102 || How to Know When You’ve Actually Won
And I and I it was like it was like it was like a it was it was like a bomb dead. I was like and I looked at it and I was I was literally speechless and I just said I respect it but I will never understand it. And the thing is is that he is to this day I got to see him 10 I got to see him three weeks ago. First time in like 10 years.

[2:13] YouTube https://youtu.be/Tz7NFsvjtE8?t=126 || How to Know When You’ve Actually Won
He was then the happiest person I ever met. And today or when I just saw him just as happy and he's like, "Dude, I mean, I can't can you believe that we were starting that gym and you were at the floor and you know, we were cing some of those old stories." He's like, "Look what you have, man. All this stuff." And I was like, "Dude, you won.

[2:30] YouTube https://youtu.be/Tz7NFsvjtE8?t=143 || How to Know When You’ve Actually Won
Like, I'm still trying to catch up to you." And that was uh a lot of the conversation that we had.


VIDEO
TITLE: The 2 Ways to Use a Community Inside an Existing Business
URL: https://youtu.be/Vpb1xfOTCss
PRIMARY_TOPIC: misc
TOPICS: misc, community, leads, retention-churn

[0:00] YouTube https://youtu.be/Vpb1xfOTCss?t=0 || The 2 Ways to Use a Community Inside an Existing Business
If you would be running gym launch right now, how would you approach it with the school games in mind? Would you even participate in it? So the big picture here is you have to understand what the function of a community is, right? So I would say that there's two use cases that exist. Well, there's probably more

[0:17] YouTube https://youtu.be/Vpb1xfOTCss?t=10 || The 2 Ways to Use a Community Inside an Existing Business
than two use cases, but I would say two from a business perspective, right? So use case one is the very obvious one, which is that you use the community as the the entirety of your business. And so that's the simplest setup, right? And that's why this works well for a lot of people who are starting out because

[0:32] YouTube https://youtu.be/Vpb1xfOTCss?t=25 || The 2 Ways to Use a Community Inside an Existing Business
there's really nothing else you have to do. You just drive traffic to a page, people buy, and then you deliver inside. Like, it's pretty straightforward, right? If you have an an alternative business, right, a business outside of of school, then you will you will have probably one of two uses for it. So, use

[0:51] YouTube https://youtu.be/Vpb1xfOTCss?t=44 || The 2 Ways to Use a Community Inside an Existing Business
number one is that it becomes long-term lead nurture, which you can either do for free or as a low ticket community to ascend into higher levels of service, right? But in either situation, the objective is to just nurture people to ascend. Now, if you put a little bit of a low ticket there, then it creates a, you know, a

[1:07] YouTube https://youtu.be/Vpb1xfOTCss?t=60 || The 2 Ways to Use a Community Inside an Existing Business
quality barrier. Um, make sure you don't have spam bots, things like that, um, inside of the community, which I don't think is a bad idea. Um, or, uh, you can just make it free, right? Either of those scenarios would work, uh, for the business. That's if you're using it as nurture. The secondary objective would be to use

[1:25] YouTube https://youtu.be/Vpb1xfOTCss?t=78 || The 2 Ways to Use a Community Inside an Existing Business
it as part of your delivery, right? And so this is where like if you're let's say an advertising agency, well school is not going to do the advertising agency work for you. You got to run ads. You got to make creative. You got to do that stuff on behalf of your customers, but you can still put them somewhere,

[1:37] YouTube https://youtu.be/Vpb1xfOTCss?t=90 || The 2 Ways to Use a Community Inside an Existing Business
right? So that they have an another place where they can interact with you, where they can answer questions, where they can interact with each other. And all those things are kind of value additive that cost very little for you. So it's like in a lot of ways it's like adding free value to your customers that

[1:50] YouTube https://youtu.be/Vpb1xfOTCss?t=103 || The 2 Ways to Use a Community Inside an Existing Business
doesn't take a tremendous amount of time. Um and so basically those are so use case number one is that it's the whole business and if this isn't the whole business then it's either going to be a nurture vehicle or a portion of your delivery. So for Gym Launch, Gym Launch provides a tremendous amount of

[2:09] YouTube https://youtu.be/Vpb1xfOTCss?t=122 || The 2 Ways to Use a Community Inside an Existing Business
services. And this is what like I would say people who describe Gym Launch or don't understand the actual business, think it's like an info business, and it really isn't. Um, it's much more akin to what would be considered a white label franchise. I wouldn't use the word franchise because it's not a franchise

[2:24] YouTube https://youtu.be/Vpb1xfOTCss?t=137 || The 2 Ways to Use a Community Inside an Existing Business
in terms of legality. So to be clear, if this ever is made public, we are in no way a franchise, nor do we use that language, nor do we describe ourselves that way. But in terms of the functions of what we do, we provide marketing services, sales services, um we give ads like we actually make the creative for um for for customers.

[2:45] YouTube https://youtu.be/Vpb1xfOTCss?t=158 || The 2 Ways to Use a Community Inside an Existing Business
Obviously there is a component of training that exists there. Um we have gross uh buying discounts that we negotiate on behalf of all the gyms for uh vendors that they need for like equipment for flooring. There's a lot of there's a lot of things that happen to run a gym. Um, and so us the use case for gym launch would make it unlikely to

[3:03] YouTube https://youtu.be/Vpb1xfOTCss?t=176 || The 2 Ways to Use a Community Inside an Existing Business
try and win the school games. And again, I want to I want to be clear here like it's great to win anything. That's great. But there's there's multiple games at play, right? There's the game of business, there's the game of life, there's the game of your relationship with your your loved ones, whatever. And

[3:19] YouTube https://youtu.be/Vpb1xfOTCss?t=192 || The 2 Ways to Use a Community Inside an Existing Business
so like I would want to make sure that I'm not losing a bigger game to win a smaller game. All right? like it's cool to come out and listen maybe I'm unselling you know uh coming out to come see you know come see us which I'm you know of course it warms my heart but don't make less money to do that if you

[3:34] YouTube https://youtu.be/Vpb1xfOTCss?t=207 || The 2 Ways to Use a Community Inside an Existing Business
think that like don't take your your your agency you know what I mean and then try and say actually we're a community now but like then you have to deliver ser no don't do that like you can monetize through your own thing and just have the community there as just a a feature it's a feature of the services

[3:50] YouTube https://youtu.be/Vpb1xfOTCss?t=223 || The 2 Ways to Use a Community Inside an Existing Business
you deliver so to answer your question Joshua Um, Gym Launch does use school. We do not compete in the games because it's not it's not core to the business. It is, however, a way better community platform and I I'm almost positive that we use it in both functions, both for nurture and for delivery. Cool.


VIDEO
TITLE: Get RICH in the A I Revolution 2026
URL: https://youtu.be/VpesfGvv9cE
PRIMARY_TOPIC: misc
TOPICS: misc, wealth, productivity

[0:00] YouTube https://youtu.be/VpesfGvv9cE?t=0 || Get RICH in the A I Revolution 2026
And so I'm going to break this into three pieces. All right. AI hygiene be very quick workflows. Uh and then AI assets. All right. That's the that's the that's the deal. All right. So AI hygiene. Um many of you guys do not follow AI hygiene and for some reason you don't know about this. Okay. Um you want to start a new chat for every new topic. So, when I first started using AI

[0:25] YouTube https://youtu.be/VpesfGvv9cE?t=18 || Get RICH in the A I Revolution 2026
a long, long time ago, I basically had an ending one chat that just kept going forever and ever. And I talked was like, "Hey, I've got this weird spot on my arm. What's that?" And then I was like, "Hey, how do I change this light bulb in my car?" And then it, you know, after that it's like, "By the way, write me some copy." And like the AI probably thought I was a psychopath and it would

[0:42] YouTube https://youtu.be/VpesfGvv9cE?t=35 || Get RICH in the A I Revolution 2026
be correct. Um, but I don't want it to know that. I want it to infer that. So for every time that you want to ask anything that is not related to the the question before you want to start a new chat. All right? So just for everybody number one. Next the more iterations andor feedback loops you provide within the same chat the better the outputs will continue to be. And so your fourth answer uh on a

[1:10] YouTube https://youtu.be/VpesfGvv9cE?t=63 || Get RICH in the A I Revolution 2026
string is going to be superior to the first answer. Again the big C word is context. All right. Can we get a favorites chat? I don't even know what that means, but that that's what we're looping here. All right. So, if you have you have your initial prompt that you added your big context uh to it then might ask you some more questions, then

[1:27] YouTube https://youtu.be/VpesfGvv9cE?t=80 || Get RICH in the A I Revolution 2026
you give that feedback and then it gives you an output and then you give output on that feedback. That next thing it gives will be significantly better than if you just took the first thing it gave you. Okay. So, if you want to increase the quality of the outputs, increase the number of iterations within each window. All right. Next,

[1:45] YouTube https://youtu.be/VpesfGvv9cE?t=98 || Get RICH in the A I Revolution 2026
uh, verify facts and figures of outputs. We we try to make sure as, you know, we minimize hallucination as much as possible, but like you for sure like if they have if there's numbers in there or it says a study, make sure that um that you just double check it. Um, one important point that I will make here, and this kind of rough references

[2:02] YouTube https://youtu.be/VpesfGvv9cE?t=115 || Get RICH in the A I Revolution 2026
Kenan's story, is that like at the end of the day, decision-m is still yours, right? You cannot outsource thinking. You'll still be rewarded by the quality of your judgment and your taste. So what we want to really have AI do is outsource the typing, right? Like if you know what you want to type and you already have the ideas, you can just have someone else clack clack clack

[2:19] YouTube https://youtu.be/VpesfGvv9cE?t=132 || Get RICH in the A I Revolution 2026
clack on the keys. All right? So outsource the typing, not the thinking. Next, the big thing here is that the idea is still the alpha. So your idea from a content, from a sales message, from an offer, the idea is still the alpha. That is still where the highest returns come, not necessarily the the collateral. Now the cloud was a part of

[2:38] YouTube https://youtu.be/VpesfGvv9cE?t=151 || Get RICH in the A I Revolution 2026
it to describe or or or execute or implement against the alpha. Um but the idea is still the core thing and I'll show you what I mean in a second. Okay. So that's AI hygiene. Please start new chats when you have a new idea. The more iterations you have within a chat, the higher the the quality of the output. Verify facts and figures. Don't outsource your thinking. Only the typing

[2:56] YouTube https://youtu.be/VpesfGvv9cE?t=169 || Get RICH in the A I Revolution 2026
and the idea is still the thing that matters most. Okay. Now this gets into a little bit higher level for those of you who are who have teams. Okay? And if you don't have teams, then this will still apply to you. But just um it's just a different way of organizing uh workflows. Okay, let's rock. So, so here's a big idea for you. Who here

[3:22] YouTube https://youtu.be/VpesfGvv9cE?t=195 || Get RICH in the A I Revolution 2026
has heard the term SOP? Standard operating procedure. Who has heard so before? Just give me a gives me an SOP in the chat if you've heard of SOP. Okay. Yes, you guys have heard of SOP. What I want you to do is in your brain translate SOP to prompt. It is the same thing. Think about what it I want to

[3:48] YouTube https://youtu.be/VpesfGvv9cE?t=221 || Get RICH in the A I Revolution 2026
give you, my employee or myself, our standard operating procedure for some task, right? We give them a standard operating procedure. What do you think a prompt is? You're giving them the operating procedure to get an output. And so the prompt is the SOP. And so when you think about it from that perspective, you will realize that most of y'all's prompts are too short. You're trying to uh outsource

[4:15] YouTube https://youtu.be/VpesfGvv9cE?t=248 || Get RICH in the A I Revolution 2026
work to an employee with one sentence. And so like everything worth doing in life, it still takes work. Now, I'm going to talk about the leverage that this creates later, but big picture, you still have to do you have to do some of that thinking work up front to get higher quality outputs. Like, you still

[4:35] YouTube https://youtu.be/VpesfGvv9cE?t=268 || Get RICH in the A I Revolution 2026
you can be dumber than you were before and still be kind of successful, but you get significantly more returns when you're smart and work hard. Now, the rich get richer still. Now, when we want to have repeated workflows, so you have things that occur every single week within your business. You make a certain amount of content. You do a certain amount of outreach. You send a

[4:58] YouTube https://youtu.be/VpesfGvv9cE?t=291 || Get RICH in the A I Revolution 2026
certain amount of emails. Um, you send voicemails. You have, you know, RFPs that you respond to. Um, you have emails that happen in in and out every day. You have Slack messages. All of these things are are that happen on a regular basis, right? What you want to do is create standardized prompts for repeated work.

[5:17] YouTube https://youtu.be/VpesfGvv9cE?t=310 || Get RICH in the A I Revolution 2026
So inside that AI folder that we had, we had business context which was one folder. The next folder that we would have is SOP prompts. Okay. So inside of those SOP prompts is where we want to put the prompts for repeated work. Now, if you're not sure what those are yet, at the very least, create a list of the things that you do on a regular basis.

[5:41] YouTube https://youtu.be/VpesfGvv9cE?t=334 || Get RICH in the A I Revolution 2026
Now, if you don't know how what that is, then what you'd want to do is a time study where you can look at what you spend your time on in a given week and then block it out at 15 minute slots and you can see where you spend your time. Now, the vast majority of that stuff um is stuff that is repeated. And so, all we have to do is spend onetime work. Remember I said one time work forever

[6:00] YouTube https://youtu.be/VpesfGvv9cE?t=353 || Get RICH in the A I Revolution 2026
payoff or forever time saving onetime work actually really thinking through what our SOP would be if we wanted to hand this off to an employee. What would it really be? And then that becomes the basis for the prompt for the AI in the future. Yes, ADHD wins again. Okay. So, you want to store these centrally in that folder. And if you're the one using them, um, you can save it into a master

[6:24] YouTube https://youtu.be/VpesfGvv9cE?t=377 || Get RICH in the A I Revolution 2026
doc with tabs. For those who use Google tabs, that's one way of doing it. If you just like love having master docs, I tend to be a psychopath who likes like one doc to rule them all. Some of you guys like folders. That's up to you. I'm a big like one doc that has a zillion tabs guy. That's me. Um, but it's up to

[6:37] YouTube https://youtu.be/VpesfGvv9cE?t=390 || Get RICH in the A I Revolution 2026
you. Now most of you um like if you really think about what this would translate for a role is you might have like a customer success manager and there might be 15 tabs and each of those tabs relates to one of 15 tasks that they have to do and the prompt related to that task. Is this making sense? And if you're not sure what an SOP looks like I will show you I will show you.

[6:57] YouTube https://youtu.be/VpesfGvv9cE?t=410 || Get RICH in the A I Revolution 2026
Okay. I will show you. Don't worry. We good so far? Yes. All right. Now, um, if you are also solo working, here's an alternative method of implementing it within your business. If you have repeated calendar blocks, so if you're somebody who does time blocking, which I'm a big advocate of, which is you block your calendar for when you're

[7:17] YouTube https://youtu.be/VpesfGvv9cE?t=430 || Get RICH in the A I Revolution 2026
going to do work, um, you can put the prompt inside of the calendar block so that when you see it on your calendar, the prompt is already there and you can make it a repeated event. All right. You can also do this for a new employee. You can time block their time and inside of their calendar event is the prompt that they would use to do the work. Pretty

[7:36] YouTube https://youtu.be/VpesfGvv9cE?t=449 || Get RICH in the A I Revolution 2026
slick, right? Okay. Can I give you an example? Yes, I will give you an example of an SOP in a second. All right. And so what you want to do is you then can train the team on using those SOPs, those prompts rather than just saying, "Hey guys, use ACQAI, use the LLM, right? Go use them." It's like that's

[7:54] YouTube https://youtu.be/VpesfGvv9cE?t=467 || Get RICH in the A I Revolution 2026
not helpful for somebody. Just like saying, "Go make emails." They need more context so they can make them the way you want them to be made. And to be clear, this is just like uh this is just using AI like any other machine with a checklist. And so the end result here of this second second little portion here is

[8:20] YouTube https://youtu.be/VpesfGvv9cE?t=493 || Get RICH in the A I Revolution 2026
that you have a prompt repository. You have an area where your SOPs are saved and these become even more powerful new age SOPs. So think of prompts as just 2.0 0 SOPs 2.0, right? And so your business functionally is run by a series of prompts. There is work that must be done. There is a way to do that work. And we save the prompts for how to do

[8:44] YouTube https://youtu.be/VpesfGvv9cE?t=517 || Get RICH in the A I Revolution 2026
that work properly. Okay? If you do it many times, then it means you should only do it once and do it right and then replicate it. I'm going to say that again. If you do the same thing over and over again, then you should do it one time, right? so that you don't have to do it again over and over again. Brian, how do we know when to update the

[9:07] YouTube https://youtu.be/VpesfGvv9cE?t=540 || Get RICH in the A I Revolution 2026
prompts? When you stop getting outputs that are good. Okay, now this may be the the meiest part of today. Okay, and I said I was going to keep today shorter, and that's because this is already a shitload of work. All right, so I like my goal here is just like I want you to actually do this. Okay, this is the bigger one. All right, so

[9:30] YouTube https://youtu.be/VpesfGvv9cE?t=563 || Get RICH in the A I Revolution 2026
big picture, we got our context window 101 and 2011. That's what we did first. Next, we make sure we follow our AI hygiene. We start new chats. We iterate more times within the chat in order to get better outputs. We're good on that. Then for the repeated tasks that we do within the business, we start creating a prompt repository SOP list. And you can

[9:49] YouTube https://youtu.be/VpesfGvv9cE?t=582 || Get RICH in the A I Revolution 2026
do this by roll. And you can do it on their calendar, you can do it within a Google doc, or you can do both. So people know exactly what steps to follow in order to do the work. Now the third piece here is AI assets. All right. This is this is going to be probably the besides the context window. This will be the highest ROI. So I probably put the SOP thing I just said as as third highest ROI. This would be

[10:15] YouTube https://youtu.be/VpesfGvv9cE?t=608 || Get RICH in the A I Revolution 2026
the second highest ROI thing that we will do today. Okay. So we already have the folder of AI assets. So we have our business our business context number one. We have our SOP or prompt repository number two. And then number three we have AI assets. Sorry we have um I mean you could call them I guess it's AI assets within AI assets but um

[10:38] YouTube https://youtu.be/VpesfGvv9cE?t=631 || Get RICH in the A I Revolution 2026
I guess probably have to call a different name. Um you call it data sources if you want to. Um but call it data sources for for right now. Sorry I I I messed that up by saying calling the same name twice. Um data sources. All right. That's what the folder will be. Now what you want to do is go by function

[10:58] YouTube https://youtu.be/VpesfGvv9cE?t=651 || Get RICH in the A I Revolution 2026
and gather the assets. Now what does that mean? Okay. So what we do is we will export the things that you have already done. So the big advantage that you have especially the longer you've been in business is that you have done stuff. You have worked and that work has created output. That output is data.

[11:16] YouTube https://youtu.be/VpesfGvv9cE?t=669 || Get RICH in the A I Revolution 2026
That data can be used to create more data like it in the future. So you should have a place where you have a source that has all of the data of the work that you've already done so that it can help you create more work that looks like that. So this is a sample list of assets that I would start with if those of you who tweet. I would put all of your tweets which you can export

[11:41] YouTube https://youtu.be/VpesfGvv9cE?t=694 || Get RICH in the A I Revolution 2026
in one button on X. You export every single one of your tweets and that becomes boom your prop. that becomes, excuse me, a data source. Number one, I put all my tweets all time data source.


VIDEO
TITLE: “How Do I Make My Investment Fund Actually Look and Sound Legitimate?”
URL: https://youtu.be/WKIzBiKAw7g
PRIMARY_TOPIC: misc
TOPICS: misc

[0:02] YouTube https://youtu.be/WKIzBiKAw7g?t=0 || “How Do I Make My Investment Fund Actually Look and Sound Legitimate?”
to people with idle cash that want to invest it. Okay. Currently, we're at 3.1 million in revenue. I'd like to be at 10. What's stopping me is getting the right lead on the phone. In previous um months, my marketing has been education. And when a lead gets with me on the phone, they want more education. They want to buy an

[0:21] YouTube https://youtu.be/WKIzBiKAw7g?t=14 || “How Do I Make My Investment Fund Actually Look and Sound Legitimate?”
education product for me rather than invest with me and be a passive investor. So, do you have a fund? or you doing syndications? Both. Why don't you just keep building the fund? I'm so I'm trying to keep building the fund by attracting investors. Then what's the issue when I'm marketing? The the attraction

[0:44] YouTube https://youtu.be/WKIzBiKAw7g?t=37 || “How Do I Make My Investment Fund Actually Look and Sound Legitimate?”
from the investors comes from education about what I do is real estate lending. I'm educating here's how to underwrite. Yes. Okay. Here's how to underwrite. Here's how we look at properties. But when someone gets on the line with me or my sales team, they want to learn more about the business rather than putting their money

[1:01] YouTube https://youtu.be/WKIzBiKAw7g?t=54 || “How Do I Make My Investment Fund Actually Look and Sound Legitimate?”
in the fund. I think it's because of how you're talking about it. Okay. Like right when you hopped like as soon as you got up, I assumed you sold an investment opportunity education thing. Okay. Like you spoke in language that sounded less legit. So you're attracting people who are less legit. And so if you want to attract more

[1:19] YouTube https://youtu.be/WKIzBiKAw7g?t=72 || “How Do I Make My Investment Fund Actually Look and Sound Legitimate?”
legitimate investors, I think you just need it's actually kind of a branding and messaging thing. And so I would be talking about fund one, fund two, what our, you know, expected returns are looking like, what the proformas are. Like I think you just need to level up your language so that you'll attract a

[1:32] YouTube https://youtu.be/WKIzBiKAw7g?t=85 || “How Do I Make My Investment Fund Actually Look and Sound Legitimate?”
higher level person. But everything that like you walking through a lot of it's honestly going to be like the look and feel. It's kind of some of the intangibles. I don't know, are you going to YouTube or where are you making your content? YouTube, Facebook, Instagram. Okay. Yeah. So you'll have to be really

[1:47] YouTube https://youtu.be/WKIzBiKAw7g?t=100 || “How Do I Make My Investment Fund Actually Look and Sound Legitimate?”
careful with compliance. Investment opportunities fall under a ton of scrutiny. uh scrutiny. Um are you I'm assuming you're selling to accredited investors only. Yes. Right. And so um yeah, I I would I would definitely dissuade you from selling education if you already have this legitimate thing. And so because it

[2:06] YouTube https://youtu.be/WKIzBiKAw7g?t=119 || “How Do I Make My Investment Fund Actually Look and Sound Legitimate?”
sounds like part of the problem is like I feel like I have this opportunity in front of me. That's correct. Right. I I think that um I think the reason the opportunity is there is because the messaging is off. Okay. Okay. And you would get a higher percentage of people who would write you bigger checks

[2:20] YouTube https://youtu.be/WKIzBiKAw7g?t=133 || “How Do I Make My Investment Fund Actually Look and Sound Legitimate?”
if it sounded more legit. Does that make sense? Yep. So, just studying kind of what what existing Yeah. I would talk about it and but I do think education though is fine uh in terms of what you put out for free. It's just um you have a legit thing. I would go more in that direction uh rather than less in

[2:40] YouTube https://youtu.be/WKIzBiKAw7g?t=153 || “How Do I Make My Investment Fund Actually Look and Sound Legitimate?”
that direction. Y and the thing is is that you're going to be sacrificing money today for more money tomorrow. So, this is definitely a delayed gratification move. Um, but I think from what you're saying, that's probably I mean, do you want to go more legit or more cash today? More legit. I It's a real question. Some people

[2:55] YouTube https://youtu.be/WKIzBiKAw7g?t=168 || “How Do I Make My Investment Fund Actually Look and Sound Legitimate?”
don't. Um, build the fund for sure. Yeah. If you're going to build the fund, then build the fund and just do it right. And so, I probably look at the look and feel of the site. I'd look at your actual Instagram. I look at your Facebook. I look at your YouTube. It's like, does it look legit? And all I

[3:07] YouTube https://youtu.be/WKIzBiKAw7g?t=180 || “How Do I Make My Investment Fund Actually Look and Sound Legitimate?”
would do is look at other fund managers and look at what the content they're putting out looks like and look at what you're what you're putting out. Also, I'd strongly recommend getting on X and LinkedIn if you're trying to get accredited investors. Like gold mine there uh in terms of quality of people

[3:21] YouTube https://youtu.be/WKIzBiKAw7g?t=194 || “How Do I Make My Investment Fund Actually Look and Sound Legitimate?”
like money Twitter is packed. Got it. Thank you. Yeah, you bet. If you're a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So, my team and I put together the $100 million scaling road map, which is basically 200 hours of us looking over all the portfolio companies we've had

[3:36] YouTube https://youtu.be/WKIzBiKAw7g?t=209 || “How Do I Make My Investment Fund Actually Look and Sound Legitimate?”
and what stages of growth they went through and more importantly where they got stuck and how they got past it. And so we broke it into these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you,

[3:50] YouTube https://youtu.be/WKIzBiKAw7g?t=223 || “How Do I Make My Investment Fund Actually Look and Sound Legitimate?”
what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so no matter what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. You

[4:03] YouTube https://youtu.be/WKIzBiKAw7g?t=236 || “How Do I Make My Investment Fund Actually Look and Sound Legitimate?”
can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you deconstrain the business and you're trying to scale, we'd love to help you out. On the thank you page, you can just book a call with my team and we will look at the business, see if we can help, and if we can, we'll invite you

[4:19] YouTube https://youtu.be/WKIzBiKAw7g?t=252 || “How Do I Make My Investment Fund Actually Look and Sound Legitimate?”
out to Vegas and we'll do this in person live.


VIDEO
TITLE: Don’t Quit Until the New Thing Matches Your Income
URL: https://youtu.be/Wx6-8KY_wfs
PRIMARY_TOPIC: misc
TOPICS: misc, career, wealth, community

[0:00] YouTube https://youtu.be/Wx6-8KY_wfs?t=0 || Don’t Quit Until the New Thing Matches Your Income
I'm faced with the choice to go all in on my coaching community, dropping my VP of sales role, a role where I'm facing many challenges and learning fantastic lessons. My heart says to go all in on the community where I'd get a greater output for my input. My head says to learn some more lessons in my current

[0:17] YouTube https://youtu.be/Wx6-8KY_wfs?t=10 || Don’t Quit Until the New Thing Matches Your Income
sales role. How do you make decisions when your head and heart seem to say something different? So, first off is I wouldn't say head and heart because it confuses biology with decision-m. So just let's just I I I think language matters which is why I'm saying this. Um so you don't have a confusion between

[0:35] YouTube https://youtu.be/Wx6-8KY_wfs?t=28 || Don’t Quit Until the New Thing Matches Your Income
your head and heart. You have conflicting priorities. And so what it really means is that you don't have priorities because priority there is something that you have to make a decision about which thing is more important to you and what risk you're willing to take. And so I don't know how much money your community is making and

[0:52] YouTube https://youtu.be/Wx6-8KY_wfs?t=45 || Don’t Quit Until the New Thing Matches Your Income
I don't know how much money you make as a VP of sales and I don't know what your time constraints are but I might give you more untraditional advice which is I I like having stability because you like it makes business fun like what you don't want is to have the thing that's really fun right now become

[1:11] YouTube https://youtu.be/Wx6-8KY_wfs?t=64 || Don’t Quit Until the New Thing Matches Your Income
work. And so I'd recommend continuing I I don't know what the discrepancy how much you make and what the school is making, what not until the school is making consistently, I would say like at least a quarter, maybe six months in a row, uh enough to match what you're making at your role, then I wouldn't I I

[1:30] YouTube https://youtu.be/Wx6-8KY_wfs?t=83 || Don’t Quit Until the New Thing Matches Your Income
wouldn't I wouldn't quit. I would keep that because the thing is is that income now live cheap but take that income and plow it into the community to see like learn using that money like because that money is going to be gone. That flow of income is going to be gone. So you want to learn as many skills as you can using

[1:46] YouTube https://youtu.be/Wx6-8KY_wfs?t=99 || Don’t Quit Until the New Thing Matches Your Income
that money to experiment. So running ads, buying other software, things like that, you know, buying courses, whatever you need to joining other communities that are inside of school that that can help you grow, all of those things would be things that I would use those resources towards. And then just be sure

[1:59] YouTube https://youtu.be/Wx6-8KY_wfs?t=112 || Don’t Quit Until the New Thing Matches Your Income
to allocate time. Now, you're going to be working two jobs because you're going to have your full-time school and you're full-time at as VP of sales. Um, but I think it's actually good to learn how to work under constraints because sometimes what happens is you lose the not lose the job, you stop the job, but then you

[2:14] YouTube https://youtu.be/Wx6-8KY_wfs?t=127 || Don’t Quit Until the New Thing Matches Your Income
like don't work more. You just like off. Uh, and I don't want that. So, that would be my recommendation is do both. It's an and is like work your ass off on school, take the cash from this, reinvest it in this once this matches this with less time. This is the key point is that if this matches this with

[2:32] YouTube https://youtu.be/Wx6-8KY_wfs?t=145 || Don’t Quit Until the New Thing Matches Your Income
less time, then when you make the trade, you'll be able to double or triple it.


VIDEO
TITLE: Champions See Their Past as Their Origin Story
URL: https://youtu.be/XWHqOYR0IHM
PRIMARY_TOPIC: misc
TOPICS: misc

[0:01] YouTube https://youtu.be/XWHqOYR0IHM?t=0 || Champions See Their Past as Their Origin Story
Victims see their past as their fate. Champions see their past as their origin story. And so, a lot of people are living through their origin story right now, or they're living through the very reason that they'll never be successful. But it could be the exact same situation. And the only difference between either

[0:23] YouTube https://youtu.be/XWHqOYR0IHM?t=16 || Champions See Their Past as Their Origin Story
character is the actions they choose to take. Which means that if you're using Joe Rogan's frame, waking up in your main player character today in this moment, as weird of a construct as this is, the past doesn't exist. Just gone. It's not anywhere. And so the only thing that we absolutely have control over is the

[0:43] YouTube https://youtu.be/XWHqOYR0IHM?t=36 || Champions See Their Past as Their Origin Story
actions that we take right now. And it's a weird eraser of time to when you really start thinking that like it's only exists in chemicals in my brain, but it doesn't exist right now to think about the past that way. But in some ways it's also very freeing because it means that I get to start with no

[0:58] YouTube https://youtu.be/XWHqOYR0IHM?t=51 || Champions See Their Past as Their Origin Story
baggage and in some ways for me it makes the present feel light because you're not carrying anything into it. Have you seen that Tim Urban illustration of the tree of time? These sort of branches. So it starts off with life and there's only one black branch that is the particular path that you took and there's all of these green ones

[1:21] YouTube https://youtu.be/XWHqOYR0IHM?t=74 || Champions See Their Past as Their Origin Story
that you haven't taken and then it gets to now. There's a line where it's now and then it turns to every branch is potential. Right? So you had lots that could have been only one that was and now you have lots that could be and an unlimited number that may be altogether. And that's it is you're right. It's

[1:40] YouTube https://youtu.be/XWHqOYR0IHM?t=93 || Champions See Their Past as Their Origin Story
light when you think about that frame. It makes the present moment feel it doesn't matter. It doesn't matter what happened yesterday. It doesn't m matter what happened when I was a kid. It doesn't matter. It only matters if you make it matter. Real quick, if you're a business owner and you are not growing as fast as you'd

[1:56] YouTube https://youtu.be/XWHqOYR0IHM?t=109 || Champions See Their Past as Their Origin Story
like, I'd like to give you a free gift. So, my team and I put together the $100 million scaling roadmap, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how they got past it. And

[2:11] YouTube https://youtu.be/XWHqOYR0IHM?t=124 || Champions See Their Past as Their Origin Story
so we broke it into these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of the functions of the business across product, marketing, sales, customer success, recruiting, IT,

[2:24] YouTube https://youtu.be/XWHqOYR0IHM?t=137 || Champions See Their Past as Their Origin Story
human resources, and finance. And so no matter what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. free. You can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you

[2:38] YouTube https://youtu.be/XWHqOYR0IHM?t=151 || Champions See Their Past as Their Origin Story
deconrain the business and you're trying to scale, we'd love to help you out on the thank you page. You can just book a call with my team and we will look at the business, see if we can help, and if we can, we'll invite you out to Vegas and we'll do this in person live.


VIDEO
TITLE: How I Learned to Market and Sell
URL: https://youtu.be/Xi2FpzClwww
PRIMARY_TOPIC: misc
TOPICS: misc, closing, follow-up

[0:00] YouTube https://youtu.be/Xi2FpzClwww?t=0 || How I Learned to Market and Sell
So, I learned this from Sam Bactiar who was the first person that I so I mentored. Oh, he was a wicked guy. Oh, yeah. You knew Sam, right? Yeah. Sam was wicked. So, I So, when I moved to California because I wanted to get into gyms, I worked for minimum wage at Sam's gym for three months before I started my Yeah.

[0:13] YouTube https://youtu.be/Xi2FpzClwww?t=6 || How I Learned to Market and Sell
And so, cuz I looked on the internet and I had a white collar job um doing making good money and I quit that to work, you know, a minimum wage job at a gym. So, my my Persian father was horrified. Um but Persian, that's right. Yeah. And so, um and so I'll tell you exactly what I I saw him do. He didn't teach it,

[0:30] YouTube https://youtu.be/Xi2FpzClwww?t=23 || How I Learned to Market and Sell
but I learned it from him. Is that, and it'll make sense. So Janelle is is a personal training client and we're working out and she doesn't put her weights away. I'm a personal trainer. I got another meeting I got to get to. What do I say? Do I say, "Hey, Janelle, can you put your weights back?" No, you're the trainer. You put the

[0:45] YouTube https://youtu.be/Xi2FpzClwww?t=38 || How I Learned to Market and Sell
Like, that's a terrible, terrible frame. Right. Sure now. I saw Sam do this and I applied it to every single sale my whole life afterwards. He said, "Janelle, I know you ain't about to leave my gym without putting your weights back." And then she's like, "Ah, fine, Sam. I'll go put the weights back. And now it's fun.

[1:00] YouTube https://youtu.be/Xi2FpzClwww?t=53 || How I Learned to Market and Sell
It's light. It's not accusatory at all. Right. And so I could see him saying this the way you said it. I could see him. That's how I learned I learned it from him. Right. His ghetto fabulous like could get into. And he would do that when he wanted to say something that was harsh to somebody. And so I would be like, Janelle, no. I

[1:16] YouTube https://youtu.be/Xi2FpzClwww?t=69 || How I Learned to Market and Sell
know you didn't just ghost me on this. I'm heartbroken over here. I've got this big bowl of tears. I was like, I don't know what to do with it. I was like, I'm on the edge of a building. And you know what? I'm just messing with you. I'm sure something came up. I was like, at the end of the day, I got this thing for

[1:28] YouTube https://youtu.be/Xi2FpzClwww?t=81 || How I Learned to Market and Sell
you. Um, I got the medium set aside. No worries. I'm sure something came up. Same time tomorrow work. Uhhuh. And just go right back into the meeting, right? Just go right back in. Just and if she goes me again, you know what? There's a hundred other Janels. And like basically what you just taught was setting the frame. I started direct

[1:42] YouTube https://youtu.be/Xi2FpzClwww?t=95 || How I Learned to Market and Sell
sales when I was 14. I said I would always set the frame where they would know how to treat me. So if I cold call somebody and I ask them how their day is and then they ask me back, "How's your day?" I'm going to be like, "Shit, my day is fantastic. Every single person I talk to your neighbor, it's so freaking

[1:53] YouTube https://youtu.be/Xi2FpzClwww?t=106 || How I Learned to Market and Sell
nice and they're so kind." And then boom, they're like, "Well, now I can't treat Daniel like a piece of right?" So, it's almost the same thing that you just did in followup. You just you got to just make them feel like a human because people are people. They don't want to make you feel bad. It's like we sometimes think prospects are

[2:05] YouTube https://youtu.be/Xi2FpzClwww?t=118 || How I Learned to Market and Sell
bad people, but maybe they just forgot. Honestly, like the biggest thing is people are busy. People have very low attention. And like you have one thing, but so does a hundred other people. I just I got rejected so many times. I just don't take it personally. I just really I genuinely don't take it personally. Right. But I think the the

[2:18] YouTube https://youtu.be/Xi2FpzClwww?t=131 || How I Learned to Market and Sell
frame that you said at the beginning because I would also call leads up that would opt in for internet leads, right? And so the very beginning the frame right I had all these little like these tiny little things you do in the language where you say hey John pause and he's like hello like this is Alex

[2:35] YouTube https://youtu.be/Xi2FpzClwww?t=148 || How I Learned to Market and Sell
and he's thinking he's like who is Alex I don't know like what's this number right it's like from Facebook you sign up for the six week challenge yeah on the internet yeah I'm I'm just I'm a real person right across from 7-Eleven on on X and Y yeah how's it going today yeah don't worry I'm not I'm not one of

[2:50] YouTube https://youtu.be/Xi2FpzClwww?t=163 || How I Learned to Market and Sell
the crazies and not not I'm not after I'm not in uh in Nicaragua or whatever. And he's like, "Haha." Like, "Okay, cool." Oh, so did you uh did you hear about us uh from I mean, I messed the script. I haven't done it forever, but um so did you see us because of uh the ad or was it because you hired us on uh

[3:04] YouTube https://youtu.be/Xi2FpzClwww?t=177 || How I Learned to Market and Sell
the local news best boot camp or was it uh you know, Opra Oprah did a special on us. Was it one of those things? Now, if you have one award you've ever won in your entire life, even if your mom gave it to you, you'd be like, "Did you hear about us on uh on Internet's Best Boot Camps?" And they're like, even if they

[3:21] YouTube https://youtu.be/Xi2FpzClwww?t=194 || How I Learned to Market and Sell
haven't, they now are like, "Oh, this is one of the internet's best boot camps, right?" And so they're like, "Oh, these guys are legit." Oh, yeah. We won the best customer service anyways. You probably don't care about that. So, what what can I help you with, man? What what's what's going on? Why why'd you

[3:31] YouTube https://youtu.be/Xi2FpzClwww?t=204 || How I Learned to Market and Sell
sign up for a weight loss thing? And then they're like, "You know what? My wife's been bugging me. I'm not fitting into many of my old suits, and I don't want to buy a new wardrobe." I'm like, "All right, well, I guess we got two options. You can keep doing that or uh I got a four o'clock today. That work

[3:44] YouTube https://youtu.be/Xi2FpzClwww?t=217 || How I Learned to Market and Sell
for you?" And then, you know, we go from there, right? So, like having that preface that you said and I I mean I think to I mean especially on phone tonality matters so much and I've sold a lot through humor and harder to teach but like I feel like I was able to ask very hard questions using that kind of Sam frame where that

[4:04] YouTube https://youtu.be/Xi2FpzClwww?t=237 || How I Learned to Market and Sell
like where you know lady says I got to talk to my husband and I think decision maker is one of the hardest ones to overcome in general right I mean of the of the obstacles I prefer to talk to someone in power but and so the way that I would overcome that I'd be What if your husband says no? Uhhuh. It's like, well, I guess I wouldn't

[4:21] YouTube https://youtu.be/Xi2FpzClwww?t=254 || How I Learned to Market and Sell
know. It's like, but what does that mean in five years? I mean, is it are you going to keep I mean, how much have you how much weight have you gained in the last 5 years? And they're like I'm like, what if it keeps going that way? And so I call it childlike curiosity where you're like, huh, that's wild. Fascinating. Tell me

[4:35] YouTube https://youtu.be/Xi2FpzClwww?t=268 || How I Learned to Market and Sell
more about that. Like I'm never So I call it like over overcoming the obstacle is a dance, not a fight. It's seduction, not rape. Ah, right. And so I wanna I want to dance. And so if they've if we're in that in the throws of that, I want them to feel zero aggression and I want to I want them to be like, "Wow, he's really

[4:52] YouTube https://youtu.be/Xi2FpzClwww?t=285 || How I Learned to Market and Sell
curious." I'm like, "Well, what what what do you think about what are the variables that make the decision?" And they're like, cuz they're like, "Oh, I got to think about it." I'm like, "Oh, what's your main concern? Let's do it together." Yeah. Yeah. Sure. Sure. Sure. Right. And so then then then because I

[5:06] YouTube https://youtu.be/Xi2FpzClwww?t=299 || How I Learned to Market and Sell
want them, and this is the thing a lot of sales people is they back away from the hard question they know they need to ask. And I don't want them to be deciding when they leave. I want them to make the decision in front of me. It's like, you're probably wondering if we're just foolish yet. And you know what? I'd be

[5:19] YouTube https://youtu.be/Xi2FpzClwww?t=312 || How I Learned to Market and Sell
wondering that, too. So, how could I prove it to you? Right. Right. And then they have to come up with the criteria for me. Love that. And so, I want them to tell me how to sell them. Yeah. Yeah. Yeah. Like, what great what would make you feel 100%. And then they name because the thing is is this is the only time they've ever

[5:36] YouTube https://youtu.be/Xi2FpzClwww?t=329 || How I Learned to Market and Sell
had this conversation. So, that on the spot they're going to think like two things. I'm like, oh, I can take care of that right here. Fair enough. that make does that make you feel better? Sure. All right, let's knock it out. And then it's just I I've I mean, and obviously this takes reps to because some people

[5:49] YouTube https://youtu.be/Xi2FpzClwww?t=342 || How I Learned to Market and Sell
in the early days of sales, your adrenaline kicks in. You're like, I need this sale. And like your teeth come out and I love this term commission breath. It's like you start having commission breath, right? And then everyone goes on defensive because you sound like you're selling. And so I've always I even like my team

[6:02] YouTube https://youtu.be/Xi2FpzClwww?t=355 || How I Learned to Market and Sell
knows this like I my head and I do childlike curiosity. So I even have a mental cue. It's like, huh? And that's whenever I want to get like offensive, I always go huh. And that it deflate it like it completely disarms. I'm like and then it gives me a second. I'm like, "Huh?" Well, what if Well, let's play it out. So, if

[6:21] YouTube https://youtu.be/Xi2FpzClwww?t=374 || How I Learned to Market and Sell
you didn't have the money to do this and you spent the money, what would happen? Mhm. And they're like, "Well, I wouldn't be able to afford groceries." And I was like, "Well, I guess the weight loss problem will solve itself then, right?" And then you get the like h it's like, "No, let's play it out." Well, I mean,

[6:35] YouTube https://youtu.be/Xi2FpzClwww?t=388 || How I Learned to Market and Sell
you're not Have you ever bought something you've ever been like, "Man, that was a lot." But you're still here, right? You're not homeless. Okay. So, how important is this to you? Right? And so, we can and like you can sidestep these things, I think, with a lot of tone and being able to your body language the way you just did

[6:49] YouTube https://youtu.be/Xi2FpzClwww?t=402 || How I Learned to Market and Sell
it. Sit you can sit in the pocket. I want to be able to sit in that spot where people are uncomfortable, but make them feel comfortable so that they can actually be honest with me. And then to your point of like what's the one zinger? Honestly, I haven't had it like I teach, right? I want to let's get back in like what's

[7:06] YouTube https://youtu.be/Xi2FpzClwww?t=419 || How I Learned to Market and Sell
you and I like to do the big zoom out and so like if I feel like I'm on this weird mass like you know you're like in Pluto and you're like what's going on here right you're like hey let's zoom out you're trying to lose weight we sell weight loss let's get in the way here right and then you and then they're like

[7:22] YouTube https://youtu.be/Xi2FpzClwww?t=435 || How I Learned to Market and Sell
I just don't know if it's actually going to work and I'm like that makes sense that makes you like every other person who signed up and then was successful because if you know what if you didn't think that I'd be worried about you because if you thought 100% you were because then I'd think you'd have false

[7:33] YouTube https://youtu.be/Xi2FpzClwww?t=446 || How I Learned to Market and Sell
expected positions this be a lot of work, right? And then all of a sudden it's like you're confirming their suspicions rather than trying to battle them. And so I think a lot of people try and like invalidate what someone's feeling about the decision rather than actually leaning in because it's kind of

[7:46] YouTube https://youtu.be/Xi2FpzClwww?t=459 || How I Learned to Market and Sell
like Eminem when he when he um in the rap battles where he owns all of his negatives. It's like I want to I want to say, "Yeah, yeah, you're right. This is super expensive. It's going to be really hard. You should still do it." Like because then it's like all of those things that they want to give as

[7:58] YouTube https://youtu.be/Xi2FpzClwww?t=471 || How I Learned to Market and Sell
obstacles I agree with. And then still say, "That's a great reason to buy. I threw myself under the bus first. Now you can't show me, right? Sure. Person on the other end almost expects, especially when they know it's a sales person, they expect a certain pattern from a saleserson, meaning you're the

[8:11] YouTube https://youtu.be/Xi2FpzClwww?t=484 || How I Learned to Market and Sell
sales person, Alex, and I'm Daniel, the prospect, and I say, "Yeah, you know, I just don't have the money right now." My pattern is now once I tell you this, I'm thinking for you to be competitive, for you to argue with me and be like, "Well, that's the exact reason why you should buy. Do it right now." And like, right,

[8:24] YouTube https://youtu.be/Xi2FpzClwww?t=497 || How I Learned to Market and Sell
to pressure me, I'm expecting that pattern response. I tell people, I'm like, "Whenever somebody gives you an objection, do the opposite of what they think you're about to respond to." like they expect you to combat with them, you know, be argumentative, try to close the deal right away. Smile, like just give

[8:39] YouTube https://youtu.be/Xi2FpzClwww?t=512 || How I Learned to Market and Sell
them a smile, laugh, be like, "Yeah, no problem." Even just like wave it off. Even that's not even a worry. Don't even worry about it. Drop their shoulders cuz now they're like, "Wait, wait, wait, wait. Salesperson malfunction in my head. This person was supposed to argue with me and now they're not arguing with

[8:51] YouTube https://youtu.be/Xi2FpzClwww?t=524 || How I Learned to Market and Sell
me. They're almost like agreeing with me. They're acknowledging it right now and they're on my side. This is weird." And you can't disagree with someone who asks you a question. M it's the like the number one thing when you're in that the high pressure situation is I want to make no statements. I don't want to do

[9:04] YouTube https://youtu.be/Xi2FpzClwww?t=537 || How I Learned to Market and Sell
any commands and I don't know any any statements because there's nothing they can disagree with me on. So if someone says you know I I I don't have the money and sure we could say well it's about resourcefulness not resources. Like we can go through all these these things but like when I when I really get down

[9:17] YouTube https://youtu.be/Xi2FpzClwww?t=550 || How I Learned to Market and Sell
to it I'm like well man like that's tough. So what's so what's what right now are other priorities for you? because like I want to make it work for you, but if it doesn't work, it's fine. But like because at the end of the day, you're gonna have x amount of dollars, right? Okay. And you're gonna vote with your

[9:32] YouTube https://youtu.be/Xi2FpzClwww?t=565 || How I Learned to Market and Sell
dollars about the things that you care about. That makes sense, right? Okay, cool. So the question is, what are you voting for that matters more to you? And if it's like, I got to pay rent and my wife, you know, we've got a baby on the way. I get it, dude. I get it. Maybe this isn't the priority right now. Maybe

[9:44] YouTube https://youtu.be/Xi2FpzClwww?t=577 || How I Learned to Market and Sell
it will be in the future. But the question is like, how long do you want to not be able to get the things that you want in your life when you really want them? How long do you want that to be a problem in your life? That's if I was selling a sales training. Sure. Sure. Sure. And so then it's like but now like we're I'm back to question

[9:57] YouTube https://youtu.be/Xi2FpzClwww?t=590 || How I Learned to Market and Sell
asking right and so rather than being like to your point like well that's the perfect like um and I think the tone matters so much like if if pe this is why role playing is so important because if if someone has said this to me a hundred times and I know exactly what I'm going to say to respond. I don't

[10:11] YouTube https://youtu.be/Xi2FpzClwww?t=604 || How I Learned to Market and Sell
have adrenaline because I start saying the words before I'm even thinking because I can be present not trying to remember what I'm going to say. I can be looking at the person, right? And that's the whole like Leila's whole frame of like human first. Like if I actually really cared about this person,

[10:25] YouTube https://youtu.be/Xi2FpzClwww?t=618 || How I Learned to Market and Sell
how would I talk to them? Like if it if it were my mother and she and she really did want to lose weight and she really didn't and she said I don't have the money. I'd be like, well, what else are you spending money on? Like I mean to be clear, is this important to you? Because if it's not like I'll stop right now. I'm not like I

[10:39] YouTube https://youtu.be/Xi2FpzClwww?t=632 || How I Learned to Market and Sell
don't want you to do something you don't want to do. It it's like I like to set that frame overall and I'm like you can even like you do it subconsciously like I'm leaning back. I'm doing this. It's like hey I'm not I'm exiting. Yeah. And so I I mean I tell this we have a lot of little isms, but like we always want to sell from our

[10:52] YouTube https://youtu.be/Xi2FpzClwww?t=645 || How I Learned to Market and Sell
back foot. I never want to be leaned in. I always want to be like if you want it, I'm here. And so it's like what else what else are you considering? Like where else are you allocating? I get it cuz like and if you need to, that's where those key stories. So like if there's ever something that I like to have in my holster, it's a story

[11:06] YouTube https://youtu.be/Xi2FpzClwww?t=659 || How I Learned to Market and Sell
of someone just like them that just walked out the door. Right. It's like you remind me of Susan. She actually came in um a couple months ago. We had almost an identical conversation. She could be your sister. And and we got to this point in the conversation where she actually was struggling with this. And

[11:17] YouTube https://youtu.be/Xi2FpzClwww?t=670 || How I Learned to Market and Sell
so I was like, "How important is this to you?" And she was like, "It's really important." And I was like, "Well, you're a single mom and you got four kids." I was like, "I get it." And I was like, "Well, what what can we do?" And she was like, "I think I'm going to start driving Uber." I was like, "Are

[11:29] YouTube https://youtu.be/Xi2FpzClwww?t=682 || How I Learned to Market and Sell
you sure?" I was like, "It's going to be you alone at night." And she's like, "This is important to me. Like, I'll make it work." And you know, the kids like, "Well, I'll just I won't go out to dinner one night a week. I'll make it work." And I was like, "Okay, you sure?" And she was like, "Yeah." And you know

[11:40] YouTube https://youtu.be/Xi2FpzClwww?t=693 || How I Learned to Market and Sell
what? Susan's down 60 pounds in the last six months since she made that decision. And the thing is is like do you what do you want to be? And then she's like I'm at 200. I'm like what do you want to be at? She's like my high school. I'm like if that happened would it be worth it? And then she's like yeah. I'm like well

[11:54] YouTube https://youtu.be/Xi2FpzClwww?t=707 || How I Learned to Market and Sell
the question is what do we need to do to make it happen? You know like and then and then all of a sudden it's like right we're back in. And so I just I hardcore believe that you overcome objections simply by asking the question what they were intending. I think a really good belief for sales people is that if you don't close a sale

[12:09] YouTube https://youtu.be/Xi2FpzClwww?t=722 || How I Learned to Market and Sell
it means you didn't understand the prospect enough. Because if you literally knew every single thing about a prospect, like you were God and you knew every single thing that had ever happened to that person, you could close them. And so simply having the frame of curiosity, which is probably the number one thing I

[12:21] YouTube https://youtu.be/Xi2FpzClwww?t=734 || How I Learned to Market and Sell
teach our guys, is like you have to genuinely be curious. And so it's like what brought like that's why the first question is what brought you into clar clarify why they're here. Yes. Right. And like what have you struggled with? Why did why why did that suck? Okay, that's good for me to know. What else have you done? Okay. What are the

[12:35] YouTube https://youtu.be/Xi2FpzClwww?t=748 || How I Learned to Market and Sell
things that you know and we just walk our way through this. Yeah. And that's that's what I um I try to get us out of any combat. Real quick, if you're a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So, my team and I put together the $100 million scaling roadmap, which is

[12:51] YouTube https://youtu.be/Xi2FpzClwww?t=764 || How I Learned to Market and Sell
basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how they got past it. And so, we broke it in these 10 stages and we made this little kind of quiz thing where if you put in your business

[13:05] YouTube https://youtu.be/Xi2FpzClwww?t=778 || How I Learned to Market and Sell
information, it'll tell you where you're at. and the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so, no matter what you're struggling with, someone else has already struggled with

[13:18] YouTube https://youtu.be/Xi2FpzClwww?t=791 || How I Learned to Market and Sell
it and solved it. And so, I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you deconstrain the business and you're trying to scale, we'd love to help you out on the thank you page. You can just

[13:31] YouTube https://youtu.be/Xi2FpzClwww?t=804 || How I Learned to Market and Sell
book a call with my team and we will look into business, see if we can help, and if we can, we'll invite you out to Vegas and we'll do this in person


VIDEO
TITLE: How to Get Through Hard Times Without Quitting
URL: https://youtu.be/ZhPT_fgyBMU
PRIMARY_TOPIC: misc
TOPICS: misc

[0:00] YouTube https://youtu.be/ZhPT_fgyBMU?t=0 || How to Get Through Hard Times Without Quitting
The good thing about bad times is that they end. And the bad thing about good times is that they also end. And so whenever you're going through a good season, it's also a good reminder that this too shall pass. And so what ends up happening is that when you're in the hard time, that can give you that

[0:14] YouTube https://youtu.be/ZhPT_fgyBMU?t=7 || How to Get Through Hard Times Without Quitting
necessary spite. It can give you the end of the the tunnel that you can look forward to. There's only three outcomes. You either quit, it gets easier, or you get harder. So think about that because no matter what, it always ends. But you only lose when you quit before you see it through. Because two out of the three

[0:29] YouTube https://youtu.be/ZhPT_fgyBMU?t=22 || How to Get Through Hard Times Without Quitting
outcomes get easier. Either it relents, the outside circumstance gets easier like the hard thing moves or you become harder and then by extension it no longer feels hard for you which I'll make this real for you right now. Think about the problems that you were stressed about 5 years ago in your business. Right? Think about the things

[0:46] YouTube https://youtu.be/ZhPT_fgyBMU?t=39 || How to Get Through Hard Times Without Quitting
that you were dealing with, what you were stressed about. Now think about you trying to solve those problems today. It's probably a joke to you now. You'd be like, "Well, yeah, obviously." It's not that those things became less hard. You became better. But here's where this gets really interesting for me. It just

[1:00] YouTube https://youtu.be/ZhPT_fgyBMU?t=53 || How to Get Through Hard Times Without Quitting
means that nothing is inherently hard to begin with anyways. We are just always inadequate. For me, I remember when I had five employees and I was like, man, it's so many people to manage or, you know, I was like, where am I going to, you know, I have to manage cash flow. How do I do that? Or like, how am I

[1:12] YouTube https://youtu.be/ZhPT_fgyBMU?t=65 || How to Get Through Hard Times Without Quitting
going to get new customers? Like, how do I how do I can't sell really expensive stuff? Like, what if someone gets upset, you know, if I if I charge more, right? What if what if someone finds out I charged this much as though it's like something wrong? Like all of these things are just just irrelevant to me

[1:27] YouTube https://youtu.be/ZhPT_fgyBMU?t=80 || How to Get Through Hard Times Without Quitting
now. Just so silly. Though for me at the time they were difficult. And I can only imagine how inconsequential the problems that I deal with growing hopefully $3 billion companies right now within the portfolio compared to what Elon deals with having six multiple hundred billion dollar companies. And I I compare myself

[1:45] YouTube https://youtu.be/ZhPT_fgyBMU?t=98 || How to Get Through Hard Times Without Quitting
to that. So I can always feel like I have a long way to go. If you are a business owner and you're making, you know, you've got a legitimate business, you've got employees, revenue, profit, etc., and you'd like to see how we grow companies. Uh, every month at acquisition.com in person at my headquarters, we hold basically two-day

[2:06] YouTube https://youtu.be/ZhPT_fgyBMU?t=119 || How to Get Through Hard Times Without Quitting
workshops where my team, my actual, you know, director of marketing, director of sales, director of media, all of all of my team basically works with businesses to just help them grow. And it's a cool way for us to meet new companies that kind of builds our pipeline on the investment side, but it also just

[2:22] YouTube https://youtu.be/ZhPT_fgyBMU?t=135 || How to Get Through Hard Times Without Quitting
provides value to you guys. And so it's kind of a cool win-win. You know, the reviews are exceptional. So the link is acq the letters.com/ve vegas. You can go there and you grab a time with my team. They'll just ask you a couple questions, make sure the business makes sense that we can help you out. And if so, then we'll invite

[2:38] YouTube https://youtu.be/ZhPT_fgyBMU?t=151 || How to Get Through Hard Times Without Quitting
you here to Vegas and have a have a party. Not really. It'll just be almost all entirely business. And I would encourage you not to party, at least till afterwards. Uh but beyond that, let's get back to it. But let me give you one thing that that'll also give you a little bit of hope about these these

[2:51] YouTube https://youtu.be/ZhPT_fgyBMU?t=164 || How to Get Through Hard Times Without Quitting
hard times is that these hard times are also, your best times, but only in reverse. And so let me explain what I mean by that. Think about the times when you were younger and you were in love and you were poor and you're like, man, those were the good old days. The thing is is that when you were in that moment, it was stressful.

[3:13] YouTube https://youtu.be/ZhPT_fgyBMU?t=186 || How to Get Through Hard Times Without Quitting
You didn't know how you're going to make ends meet, how you're going to make rent, where you're going to get food, whatever it is. You have these these hard times, the hard times that you go through today, but these hard times become the good old days. And so, we only see the truth when we look back.

[3:26] YouTube https://youtu.be/ZhPT_fgyBMU?t=199 || How to Get Through Hard Times Without Quitting
You have to go through them to get the perspective. And it's something that I try and like remember on a regular basis that like I'm going through the good old days. And if they're the good old days in the future, they might as well be the good old days today. So, let me tell you a little bit about what it feels like

[3:41] YouTube https://youtu.be/ZhPT_fgyBMU?t=214 || How to Get Through Hard Times Without Quitting
throughout this entire process. Because if you are consistently growing, you are consistently in pain. That's why they're called growing pains, not growing joys. And if you have stress from growth, remember the alternative is that you can have stress from stagnation and you can have stress from decline, which

[3:59] YouTube https://youtu.be/ZhPT_fgyBMU?t=232 || How to Get Through Hard Times Without Quitting
fundamentally means that hardness and stress is a fact of life. You will always have stress. You will always have problems. And the largest problem of all, the largest stressor of all is determining that having problems is a problem. Is that being stressed means there's something wrong with you. But

[4:14] YouTube https://youtu.be/ZhPT_fgyBMU?t=247 || How to Get Through Hard Times Without Quitting
being stressed just means you're alive. Having problems just means that you are actually doing something. Real quick, if you're a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So my team and I put together the $100 million scaling road map, which is basically 200 hours

[4:29] YouTube https://youtu.be/ZhPT_fgyBMU?t=262 || How to Get Through Hard Times Without Quitting
of us looking over all the portfolio companies we've had and what stages of growth they went through. and more importantly where they got stuck and how they got past it. And so we broke it into these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll

[4:43] YouTube https://youtu.be/ZhPT_fgyBMU?t=276 || How to Get Through Hard Times Without Quitting
tell you where you're at and the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so no matter what you're struggling with, someone else has already struggled with it and

[4:56] YouTube https://youtu.be/ZhPT_fgyBMU?t=289 || How to Get Through Hard Times Without Quitting
solved it. And so I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you deconrain the business and you're trying to scale, we'd love to help you out on the thank you page. You can just book a

[5:09] YouTube https://youtu.be/ZhPT_fgyBMU?t=302 || How to Get Through Hard Times Without Quitting
call with my team and we will look at the business, see if we can help, and if we can, we'll invite you out to Vegas and we'll do this in person live.


VIDEO
TITLE: My Criteria for Buying Companies
URL: https://youtu.be/_GRkQ0EgBFU
PRIMARY_TOPIC: misc
TOPICS: misc

[0:00] YouTube https://youtu.be/_GRkQ0EgBFU?t=0 || My Criteria for Buying Companies
is this company in our dealbox? Do we really like the founders? Because a lot of times if you're buying a company, you kick the founders out and then you put it in an operator that you trust, etc. So, like we have a lot of which actually makes it harder for us to do deals because there's so many reasons that we

[0:12] YouTube https://youtu.be/_GRkQ0EgBFU?t=5 || My Criteria for Buying Companies
won't do a deal. Like we don't like the founders. They don't have a big enough vision. Um we don't think the product's good enough long term, which means like we won't redo product market fit. That's one of our big like that's why 3 million if anyone's curious like why 3 million in topline is uh kind of the minimum.

[0:26] YouTube https://youtu.be/_GRkQ0EgBFU?t=19 || My Criteria for Buying Companies
Um, and for us it's three million-ish, but at least a million in IBIDA because unless you're there, like usually it's you're still figuring stuff out. Like we want to have at least a basic product market. Yeah. There's something that's here, right? Um, and so uh we won't redo that. And then we want it to be in a couple areas. For

[0:46] YouTube https://youtu.be/_GRkQ0EgBFU?t=39 || My Criteria for Buying Companies
us, it's usually uh consumer services or business services, which is either brickandmortar chains or national services like mortgage sales or something, right? Uh, and those are places where if we can see like an easy like 5x or something like that, that's usually what we will want to pick up. So, if there's like a bunch of like it's

[1:04] YouTube https://youtu.be/_GRkQ0EgBFU?t=57 || My Criteria for Buying Companies
kind of funny like the double-edged sword of you want a good business, but uh my my head of bisdev said he's like we want you to be very specifically incompetent as in like incompetent in all the ways that we are excellent. Okay. And so it's like if someone's like, "Oh yeah, our sales process is horrible."

[1:21] YouTube https://youtu.be/_GRkQ0EgBFU?t=74 || My Criteria for Buying Companies
are like, "Man, we can't get enough demand, Jen, but we have like a huge LTV and we're really sticky on the back and like those are companies that we come in and just murder." Yeah. I mean, we just we just bought a 32 location uh teeth whitening chain. Um and I was so excited about this. And then we went to the facility and the

[1:39] YouTube https://youtu.be/_GRkQ0EgBFU?t=92 || My Criteria for Buying Companies
experience was fine in terms of the product, but the sales process that I went through was like I was like giddy. I was like, "Oh my god, there's so many things that we can do to improve this." And so we just rolled out our first level and we 5xed LTV. Wow. In one roll out. And so this is 32 locations. And I was like, great. Like

[1:58] YouTube https://youtu.be/_GRkQ0EgBFU?t=111 || My Criteria for Buying Companies
we just created $50 million in enterprise value. Like let's just roll this out over the next 12 months to all 32\. And I was like, and that will be a W for the year. You know what I mean? Like one of the hardest parts about what we have is that you have this desire to have activity, right? It's like we have all

[2:14] YouTube https://youtu.be/_GRkQ0EgBFU?t=127 || My Criteria for Buying Companies
because right now we get 3,000 companies a month that apply. So it's it's continued to grow. Um, but we don't we don't necessarily make more money by doing more deals. And so it's way more about find and like the the hard part is sticking with the plan and not getting like eyes bigger than your stomach. And

[2:28] YouTube https://youtu.be/_GRkQ0EgBFU?t=141 || My Criteria for Buying Companies
so anyways, that's that's been the the biggest challenge for us is like just being very selective about the deals that we know are the best deals for us, not necessarily just good deals. And you talk about the deal box, which is Warren Buff, it's like you you wait to swing, right? So what do you think it

[2:40] YouTube https://youtu.be/_GRkQ0EgBFU?t=153 || My Criteria for Buying Companies
is for your deal box? You kind of mentioned a couple things. Yeah. So right now and I think that over time we'll probably expand it as we bring in other like um like ex operators somebody you know if someone's scaled and exited business for like 100 million plus in like software or something then I'd be

[2:54] YouTube https://youtu.be/_GRkQ0EgBFU?t=167 || My Criteria for Buying Companies
like well dude just come into my deal flow and we'll make a deal that makes sense for both of us. You don't have to spend 3 years building out this massive deal machine. I'll just partner with you on it and then we'll you know kick off a different pod. But for right now our stuff has been focused on services uh

[3:07] YouTube https://youtu.be/_GRkQ0EgBFU?t=180 || My Criteria for Buying Companies
just because like that's the world we just know really well. Got it. And that this kind of starts to go into content a little bit because you're you've been very prolific in the last 2 years with with leveling up your content. Did that teeth whitening company did that come through your content or where did it come from?

[3:23] YouTube https://youtu.be/_GRkQ0EgBFU?t=196 || My Criteria for Buying Companies
Content. So walk me through how that work cuz actually I was having lunch and my friend has a pet holding company. He's like I want to ask like how cuz he does produce content, right? He's like how how much does that content actually help with deal flow? So what happened with that story? All of our deal flow comes from content.

[3:35] YouTube https://youtu.be/_GRkQ0EgBFU?t=208 || My Criteria for Buying Companies
So yes, it does help. Um, yeah, I mean it's pretty like someone will watch a number of pieces, they'll listen to a bunch of podcasts, they'll buy the book, they'll read the book, they'll go through the course, and you know, they'll have spent a hundred hours with me virtually uh before they decide to

[3:51] YouTube https://youtu.be/_GRkQ0EgBFU?t=224 || My Criteria for Buying Companies
take the first action, which I like because then a lot of times they'll fix a lot of the low hanging fruit, which is kind of nice because then you don't have to like have a thing that has all these issues. And so they'll apply our, you know, head of business, well, well, there's multiple screenings. We have an

[4:02] YouTube https://youtu.be/_GRkQ0EgBFU?t=235 || My Criteria for Buying Companies
automated screening that weeds out like probably like 90% just cuz they're not big enough or they're in a space or they're international etc. Um and then once that we have somebody who immediately reaches out uh to just qualify that this data is accurate which again that's like another wave. Uh and then from the qualifying stage we have

[4:19] YouTube https://youtu.be/_GRkQ0EgBFU?t=252 || My Criteria for Buying Companies
somebody who then does a way more in-depth business case and basically writes up a full like one-page write up per business. And then the ones that that person thinks are big enough and in our deal box then get passed on to managing director of business development. And so then he uh takes the the deal from that point until close,

[4:38] YouTube https://youtu.be/_GRkQ0EgBFU?t=271 || My Criteria for Buying Companies
which is usually like several more conversations which he usually weeds out most of them. We usually do about two LOIs a month is what that results in for us. I think just for those people I listening it's it's hard once you're in it like you understand how hard it is, right? But when you look at your team,

[4:55] YouTube https://youtu.be/_GRkQ0EgBFU?t=288 || My Criteria for Buying Companies
it actually is a team of badasses. It's like a SWAT team, right? And so you have people that have actually been there, done that. You've talked about your CFO before. You said it's 30 people. Who else are kind of the the key players on that hold team? Cuz I don't want people to think this is easy. Oh, yeah.

[5:09] YouTube https://youtu.be/_GRkQ0EgBFU?t=302 || My Criteria for Buying Companies
Everything's easy if you don't do a good job. Um it's like uh so for us, we look at it by function. So it's like we have somebody who's an IT, so we call home SME. So subject matter experts. So subject matter expert for IT for finance for um HR and recruiting uh for we have two different marketing SME

[5:30] YouTube https://youtu.be/_GRkQ0EgBFU?t=323 || My Criteria for Buying Companies
one that's more on like the tech side like martekch um and like media buying and like funnel optimization stuff CRO and then the other one is more like truly like the art side of like the words the copy v like video sales letters ads that kind of side um and then we have a director of sales and we have a director of customer success and

[5:50] YouTube https://youtu.be/_GRkQ0EgBFU?t=343 || My Criteria for Buying Companies
so each of those people has years of exper experience building and scaling multiple teams to bigger than most the companies that are coming to us. Um, and now have, you know, experience doing their function and scaling it within each of our portfolio companies and we've just it's just a very long process

[6:04] YouTube https://youtu.be/_GRkQ0EgBFU?t=357 || My Criteria for Buying Companies
of step by step codifying every play in the playbook. And I think that it's kind of like the the Bruce Lee of like in the be in the beginning everything's simple and then you have like a zillion, you know, punches and kicks and then it comes back to just like don't get hit. Yeah. Um, and I think that right now we're

[6:20] YouTube https://youtu.be/_GRkQ0EgBFU?t=373 || My Criteria for Buying Companies
we're getting better and better at like, okay, we crush this playbook really well. We crush this playbook really well. And so right now we've got like a three playbook that it's like we can 10x like services companies. And so I'm just trying to see like, okay, there's 20 other things that we do really well, but

[6:36] YouTube https://youtu.be/_GRkQ0EgBFU?t=389 || My Criteria for Buying Companies
like what are those like easy just massive levers that we can crank on? And then I think that's where I want to just like I might even say let's get even more efficient at just do pulling these four levers immediately 10xing the business and then saying like okay so do we want to exit or do we want to like

[6:51] YouTube https://youtu.be/_GRkQ0EgBFU?t=404 || My Criteria for Buying Companies
double down again or do a dividend recap or something like that and then reinvest for another 10. Real quick if you're a business owner and you are not growing as fast as you'd like I'd like to give you a free gift. So my team and I put together the $100 million scaling roadmap, which is basically 200 hours of us looking over

[7:06] YouTube https://youtu.be/_GRkQ0EgBFU?t=419 || My Criteria for Buying Companies
all the portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how they got past it. And so we broke it into these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're

[7:19] YouTube https://youtu.be/_GRkQ0EgBFU?t=432 || My Criteria for Buying Companies
at and the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so no matter what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to

[7:33] YouTube https://youtu.be/_GRkQ0EgBFU?t=446 || My Criteria for Buying Companies
give you this thing absolutely free. You can go to acquisition.comroadmap, plug in your business information. And if you want us to actually help you deconstrain the business and you're trying to scale, we'd love to help you out on the thank you page. You can just book a call with my team and we will

[7:47] YouTube https://youtu.be/_GRkQ0EgBFU?t=460 || My Criteria for Buying Companies
look at the business, see if we can help. And if we can, we'll invite you out to Vegas and we'll do this in person live.


VIDEO
TITLE: What It Takes to Build a Good Product
URL: https://youtu.be/_WtyKXdE5o0
PRIMARY_TOPIC: misc
TOPICS: misc

[0:00] YouTube https://youtu.be/_WtyKXdE5o0?t=0 || What It Takes to Build a Good Product
Why do you feel like school has the success it does right now? What's a key indicator why people love school right now? I like to use the analogy of 100 golden BB's, no silver bullets. And so it's a lot of little details and it's hundreds and hundreds of little details of trying to make it just that

[0:15] YouTube https://youtu.be/_WtyKXdE5o0?t=8 || What It Takes to Build a Good Product
much better. And so even I was talking to Sam who uh is the co-founder and he uh he was talking to me about like the live light for like if someone's got a little green icon next to them. He's like, "Well, it sounds simple, right? You say, okay, well if they're online, make it green." He's like, "But what if

[0:29] YouTube https://youtu.be/_WtyKXdE5o0?t=22 || What It Takes to Build a Good Product
someone's online on their phone and then they turn it off and then they're on their desktop? What if they're using multiple browsers? What if they have a tab they have the tab up but they're not on that tab? How long do I give them before I go from green to not green?" Right? And then he's like, because thing

[0:41] YouTube https://youtu.be/_WtyKXdE5o0?t=34 || What It Takes to Build a Good Product
is if if I if I turn it off too fast, then people are going to feel like they're having conversation, then it's over, but the person's still paying attention. They're switching back and forth. But if I have it too long, then they're going to be messaging me like, "Hey, where are you?" Right? And so that's just like one iota of an

[0:54] YouTube https://youtu.be/_WtyKXdE5o0?t=47 || What It Takes to Build a Good Product
example of all the details that exist within school to make it better. But the um but uh Daniel who's the um never mind sorry the uh the the head the the whole development team um came from a gaming background and so they came from Riot Games and so they know how to gamify things in a way that makes it fun and so one of the big

[1:14] YouTube https://youtu.be/_WtyKXdE5o0?t=67 || What It Takes to Build a Good Product
missions of school is to make make business online fun and easy and so the whole concept of building a community for fun and profit right is that we wanted to take all the friction out and so the reason that most people can't get started online for example, is that like tech is that no one can do technology.

[1:30] YouTube https://youtu.be/_WtyKXdE5o0?t=83 || What It Takes to Build a Good Product
It's like, okay, well, what if we just took all of that barrier away and just made it easy. And then within the communities, if we know that people in our communities engage way more, then they're going to stay longer, refer more friends, and so the people who own the communities just make more money because

[1:43] YouTube https://youtu.be/_WtyKXdE5o0?t=96 || What It Takes to Build a Good Product
the the platform itself will make you the money. Correct. Now, that's on the microcosm level. On the macro level, there are many communities on school and so it allows people to search for whatever they want to learn. And that's what I'm, you know, super passionate about, which is like to make real business education accessible

[1:58] YouTube https://youtu.be/_WtyKXdE5o0?t=111 || What It Takes to Build a Good Product
for everyone. School is to make education accessible for everyone. So whether you want to teach watercolor or you want to put your uh your downline on there or your sales or or whatever it is in that place and you want to teach them in a systematized way, it's one of the best ways to do because if you put it in

[2:13] YouTube https://youtu.be/_WtyKXdE5o0?t=126 || What It Takes to Build a Good Product
a let's say a white labeled whatever, sure, there's going to be it's going to be dead. And that's the problem is there's no activity. There's no life. And so inside school there's so much activity because it's been so gamified for engagement that that's why you're seeing the engagement that you are. And that's

[2:28] YouTube https://youtu.be/_WtyKXdE5o0?t=141 || What It Takes to Build a Good Product
and I can't take credit for that. That's the dev team. That's Sam that's amazing at product. Um I just saw the stats because I came in as a business guy and I was like what are the growth? What are the what are the the referral rates? And the thing was growing with zero marketing. I'll just say a lot every

[2:43] YouTube https://youtu.be/_WtyKXdE5o0?t=156 || What It Takes to Build a Good Product
single month, right? And for years. And so as soon as I saw that I was like this is a product. And so that's why I, you know, wrote a massive check and then became a coowner. There's creators on here watching right now. So aides from the sales people, what do you feel creates a very solid community? Like if you could boil it

[3:00] YouTube https://youtu.be/_WtyKXdE5o0?t=173 || What It Takes to Build a Good Product
down to two to three things, what's a strong community in your eyes? So communities approximate access. So they're fractionalized access. Whoever owns the community, people are getting a very small slice of them for usually a much lower price than they would normally charge for like one-on-one. Got it. in person if that's the absolute

[3:14] YouTube https://youtu.be/_WtyKXdE5o0?t=187 || What It Takes to Build a Good Product
extreme you training somebody one-on-one on how to sell versus one to many in a remote setting be the absolute opposite and so it's a fractionalized version of that. So how do we approximate access? So one is having a very simple value prop for the community which it's about value per second rather than seconds of

[3:34] YouTube https://youtu.be/_WtyKXdE5o0?t=207 || What It Takes to Build a Good Product
value. And so a lot of people want to build communities and say like I'm going to stuff so much stuff in there but then the number one reason that people cancel communities is overwhelm. M and so that was a big finding for us and so we're like oh okay so it's actually about pairing things down because

[3:48] YouTube https://youtu.be/_WtyKXdE5o0?t=221 || What It Takes to Build a Good Product
fundamentally people usually buy for one or two or like one or two reasons and as long as the the value proposition that we have for the community just meets that one thing then they're like oh I got it and so more people want to be like oh I'm consuming this whereas let's say you offer a hundred things and they

[4:03] YouTube https://youtu.be/_WtyKXdE5o0?t=236 || What It Takes to Build a Good Product
use one even if I had the same price for a hundred things and I only gave one thing and somebody uses one of one versus one of 100 they will feel like they're getting way less value if they use one out of a hundred things, right? Because they feel like they're not using it. And so we found that it's actually about

[4:18] YouTube https://youtu.be/_WtyKXdE5o0?t=251 || What It Takes to Build a Good Product
making fewer things better inside the community that people actually will consume because everybody already has all the information they need at their fingertips. Everybody has Google, so there's no lack of information. It's about curating the information and focusing on how do I compress it and make it the most digestible as humanly

[4:33] YouTube https://youtu.be/_WtyKXdE5o0?t=266 || What It Takes to Build a Good Product
possible for those people from an information perspective. From the access side, so I said there's two things from the information side. from the access side, it's what are the ways that have the closest approximation to you. And so I think like weekly call and maybe like one big thing like that's what we're

[4:49] YouTube https://youtu.be/_WtyKXdE5o0?t=282 || What It Takes to Build a Good Product
doing at school because we've looked at the data. It's like I do one call a week inside of the community for school and one day a month I do eight hours of full training with the top community owners who won that month. That's what's inside. Got it. That's it. And that way they can stay up to date with it. They're like, "No, I

[5:03] YouTube https://youtu.be/_WtyKXdE5o0?t=296 || What It Takes to Build a Good Product
didn't miss anything. Like I watch the video and once a month I do a Saturday and I binge it." But if I if because what we've had for a minute was we had three calls a week with we basic we took the top winners. We interviewed all of them. We asked them all these questions. We put all of those in. We're like we're just overd

[5:17] YouTube https://youtu.be/_WtyKXdE5o0?t=310 || What It Takes to Build a Good Product
delivering with value. But people were like I'm getting behind. I can't I can't keep up with all this stuff. And so it's like okay what are the fewest things they absolutely need to be successful and give nothing else. Not because we can't but because they can't handle it right. And that was a big finding for us. And

[5:33] YouTube https://youtu.be/_WtyKXdE5o0?t=326 || What It Takes to Build a Good Product
so it's about having fewer better things that even one of the things on its own, it's like that alone is worth it, right? And so just the calls with Alex is worth it. Just the calls with Dan alone is worth it. The one down like the one eight hour thing a month, my god, people pay $50,000, $100,000 a year for

[5:47] YouTube https://youtu.be/_WtyKXdE5o0?t=340 || What It Takes to Build a Good Product
masterminds and this guy's making more than those guys and he's just giving it away, right? That alone would be worth it. And so we want the few bullets of value in and of themselves to be worth far in excess of the price that even if they only used that one thing, it'd be worth it. But we don't want to have a list that's this

[6:02] YouTube https://youtu.be/_WtyKXdE5o0?t=355 || What It Takes to Build a Good Product
long, right? We want to have a couple of core things that are the main reason someone buy. Are the shoes comfortable? Do they look good? And are they affordable? Smart. Yeah. And that's the idea. So it's smaller things, higher usage. Make sure people are not getting intimidated by everything else. How how

[6:16] YouTube https://youtu.be/_WtyKXdE5o0?t=369 || What It Takes to Build a Good Product
recently when did you just partner up with So January 9th is when we announced it. I think that you partnered up with them, right? That's when he announced it. What what's next for you inside of the business? Like where are you looking to take school? I mean, we want to go all the way, you know, we want to we want to

[6:29] YouTube https://youtu.be/_WtyKXdE5o0?t=382 || What It Takes to Build a Good Product
have a place where people can learn whatever they want to learn and teach whatever they want to teach and do it inside of a community. And part of the reason that school even began was because um Sam had a big kind of coaching business called consulting.com. Yeah. And he saw that people would buy the

[6:45] YouTube https://youtu.be/_WtyKXdE5o0?t=398 || What It Takes to Build a Good Product
training, they would log in, they'd watch two or three videos, and then they'd spend the rest of their time in the Facebook group. And but the Facebook group sucked. It's like they would get sucked off. They'd have ads from competitors. The post didn't have any reach. So you have to have a support team to manage the fact that no one

[6:58] YouTube https://youtu.be/_WtyKXdE5o0?t=411 || What It Takes to Build a Good Product
could get their questions answered because no one would see the questions and there was no gamification and all these other things. And so he was like is there a way that I can put the courses the schedule for the for the classes the actual community itself? Could I put leaderboards in place? Could I gamify it so that when someone adds

[7:13] YouTube https://youtu.be/_WtyKXdE5o0?t=426 || What It Takes to Build a Good Product
more value to the community, they get rankings? And what that does is it encourages people to actually provide value. So, this is one of the most ingenious things is that because you get points for engagement for your long-term status, you are incentivized to make good quality posts. Correct. And so, that makes the it lifts

[7:29] YouTube https://youtu.be/_WtyKXdE5o0?t=442 || What It Takes to Build a Good Product
the overall quality of the community. And so, one of the the the the big benefits as being a community owner is that it's kind of like hosting a big party. It's not really about who hosts the party. It's about how good the part the people at the party are. And so, if you curate the right atmosphere, like

[7:43] YouTube https://youtu.be/_WtyKXdE5o0?t=456 || What It Takes to Build a Good Product
you don't need to be the coolest guy, you just have the right people in the room. And so one of the other cool things, probably my favorite feature of school is like I I probably write like one long form post in there probably two, three times a month. Like I'm like, you know what, I'm seeing this common

[7:58] YouTube https://youtu.be/_WtyKXdE5o0?t=471 || What It Takes to Build a Good Product
question. Like let's let's crush it, right? And so I'll write a really thoughtout post and that can actually go into the curriculum. And so you can write the post, see that it works really well, and then you can just tag it and associate it with part of the course of cringle because a lot of people, and we

[8:11] YouTube https://youtu.be/_WtyKXdE5o0?t=484 || What It Takes to Build a Good Product
found this out too, a lot of people just prefer to read. As much as there's there's lots of video stuff, sometimes video seems long, you're like, I'd rather just read the post. Yeah. Yeah. And people are more well thought out. Like when people make videos, they just ramble and blah blah. But like when you

[8:22] YouTube https://youtu.be/_WtyKXdE5o0?t=495 || What It Takes to Build a Good Product
write, you tend to be a little bit more concise with your language. And so, uh, but you can also use that from your community. So, if John makes an amazing post on how to follow up with a ghosted lead, you can just tag that into follow-up. And then underneath of the video, you've got John's post, too,

[8:38] YouTube https://youtu.be/_WtyKXdE5o0?t=511 || What It Takes to Build a Good Product
right? And so, these things don't disappear anymore. The best things you can uh uh turn into artifacts that that crystallize and stay there forever. So, you can immortalize things. And I think that the best content that I've had, like in gym launch, when we had the community of gym owners, like some of

[8:54] YouTube https://youtu.be/_WtyKXdE5o0?t=527 || What It Takes to Build a Good Product
the best content that was there wasn't for me. It was from from the gyms. and I had I just had to lose it and then I'd have to like take it and then I have to like make a video on it and put it and then it would like lose its it its value. But if you could see that post with all the engagement and the

[9:06] YouTube https://youtu.be/_WtyKXdE5o0?t=539 || What It Takes to Build a Good Product
questions being answered underneath, it makes for a much more engaging education overall, right? And so that's one of I mean we do that right now in the school community like in the school games. If someone has figures out like hey I'm running ads in the ads section it's like Evelyn made a great post on how she's running and what

[9:20] YouTube https://youtu.be/_WtyKXdE5o0?t=553 || What It Takes to Build a Good Product
she's doing put it right over. I didn't have to do it. Sam didn't have to do it. And so you you kind of crowdsource the value itself. And so those things alone, it's like you provide your role playing, you do one big training per month that's really valuable, right? And you curate a community that already

[9:36] YouTube https://youtu.be/_WtyKXdE5o0?t=569 || What It Takes to Build a Good Product
has all the incentives built in place to provide the most valuable posts. And then you put those things in to the area where they can be immortalized. And people get incentives to make amazing stuff because they get points and they raise in status. Yeah, we've seen it right away. like people like it's encouraging great

[9:53] YouTube https://youtu.be/_WtyKXdE5o0?t=586 || What It Takes to Build a Good Product
behavior just like you said like everybody's going to show up to the Gatsby party and everybody's going to look great right Gatsby doesn't even have to show up everybody just looks good at the Gatsby party it's the same thing that's happening inside of our community people you're encouraging valuable behavior too as well there's

[10:07] YouTube https://youtu.be/_WtyKXdE5o0?t=600 || What It Takes to Build a Good Product
like in some communities you will see people you know talk and there's hate etc we've seen none of it we've seen none of it like I I don't know why it might come sure this is part of you know the internet etc but everybody just like came together as family and it was like Sally was helping John within like a

[10:25] YouTube https://youtu.be/_WtyKXdE5o0?t=618 || What It Takes to Build a Good Product
matter of an hour and these two people I know were completely disconnected guys like man how would you do this and then everybody's answering on the post oh this is what I would do with this prospect etc and it made my life easier as a creator and people have to understand it's like cuz you can only do

[10:38] YouTube https://youtu.be/_WtyKXdE5o0?t=631 || What It Takes to Build a Good Product
so much I'm like oh 18 people just answer it I just liked it I said good answer that's it oh that's I like excellent breakdown like all the time and Um the the crazy thing about this is that the putting all the incentives in place is what actually takes like a long time to build that kind of built-in incentive that people

[10:58] YouTube https://youtu.be/_WtyKXdE5o0?t=651 || What It Takes to Build a Good Product
behave the way you want to. But even the look and the feel of school is purposely like fun. You know, it's light and so that it's it'd be weird if there's like this long troll post because it's like it almost feels like it it sticks out, right? Um but to your point, the whole point for creators is we want to make it the most leverage for

[11:16] YouTube https://youtu.be/_WtyKXdE5o0?t=669 || What It Takes to Build a Good Product
a creator to be able to host a community. And if you have thousands and thousands of members, you can't answer everyone's question. And one of the problems with Facebook, for example, is that if you make a po or one of your customers makes a post, no one sees it because it it reaches like 5% of people

[11:29] YouTube https://youtu.be/_WtyKXdE5o0?t=682 || What It Takes to Build a Good Product
and if it's not a good post, it just disappears into the ether. And so one of our super users has, you know, tens and tens of thousands of of members in her community. She was saying, I pay $400,000 a year in support just because I no one gets questions answered on Facebook because it's dead because no

[11:44] YouTube https://youtu.be/_WtyKXdE5o0?t=697 || What It Takes to Build a Good Product
one actually sees the posts. M and she's like in school I could cut 400,000 a year out of my out of my payroll because every post gets 100% reach and when I post everyone sees it like 100% see it and you can notify everyone also via email that you made a post and we we limit it so that you can only do that once every three days as a

[12:01] YouTube https://youtu.be/_WtyKXdE5o0?t=714 || What It Takes to Build a Good Product
creator so you don't spam your your audience and that way when they do see an email they're like oh it must be worth it and so we've you know we've been able to test these cadences that like once every three days is a sweet spot where like you make something that's really valuable like hey I did this breakdown post you should check it

[12:14] YouTube https://youtu.be/_WtyKXdE5o0?t=727 || What It Takes to Build a Good Product
out and you you notify which because you're an admin, you can do that and then everyone sees it. For anybody to sign up, it's school like in my community for anybody sign up. It's school.com. Yeah. Yeah. Because in the games we have a couple of extra, you know, fun things. It's a I think it's a 14-day trial. I

[12:31] YouTube https://youtu.be/_WtyKXdE5o0?t=744 || What It Takes to Build a Good Product
take calls once a week. We have a eight hour dump that I do once a month of like a huge in-depth training on all the best community owners and what they're doing to produce turn, how they're pricing, how they're acquiring customers, what are they doing to make content, run ads, do outreach, do phone sales, some of

[12:45] YouTube https://youtu.be/_WtyKXdE5o0?t=758 || What It Takes to Build a Good Product
them doing direct to the about page, how they're optimizing their about page to increase conversions, all that kind of stuff like the in-depth tactics. Um, and then there's just the community that's awesome. And I have a step-by-step training too of like you're starting from zero to one and starting.

[12:56] YouTube https://youtu.be/_WtyKXdE5o0?t=769 || What It Takes to Build a Good Product
Is that is that paid or free? That's it's free for the first 14 days. And the goal so I can get into games for free. Yeah, for the first 14 days and cancel if I want to cancel. Got it. Yeah. Yeah. I like to make it back or foot, you know. So, I would get access if I were to access games right now. I would get

[13:11] YouTube https://youtu.be/_WtyKXdE5o0?t=784 || What It Takes to Build a Good Product
access to all the content in the past two as well. Yeah. I can use up everything. Yeah. Got it. The the the one stick for the uh the the the big eight hour unlocks. They unlock when you get three members into your group. Ah, love it. Into your group, you said. Yeah. Into your community. Because to join the school games, you have to have

[13:27] YouTube https://youtu.be/_WtyKXdE5o0?t=800 || What It Takes to Build a Good Product
you have to be a school community owner. That's how it works. So you start a community and in the school games they teach you how to run communities. That's the school games. Right. Right. Right. Right. Right. If you were like I want to learn whatever then you'd search and discovery and just find whatever groups you want.

[13:39] YouTube https://youtu.be/_WtyKXdE5o0?t=812 || What It Takes to Build a Good Product
So if you're going into Daniel's group for sales then you would type Daniel and you'd have sales and then you'd be up there and then they join. So people are going to the basketball community. They're going to the watercolor community. They're going to the sales community. They're going to all these

[13:49] YouTube https://youtu.be/_WtyKXdE5o0?t=822 || What It Takes to Build a Good Product
different communities. And the nice thing is that when I mean this is where the compounding effect happens is that if Susie has a waterc coloring and John has basketball and you have sales when Susie brings watercolor person in they also see your stuff and so the traffic and the way that the algorithm works is that the best

[14:06] YouTube https://youtu.be/_WtyKXdE5o0?t=839 || What It Takes to Build a Good Product
communities rise in the rankings and so we will feed the best communities ourselves with the mountain of traffic that we have and there's free communities so it's free on the optin and then free on the communities in the back end. That's freaking weekend. Anyways dude, thank you so much for doing this. Real quick,

[14:19] YouTube https://youtu.be/_WtyKXdE5o0?t=852 || What It Takes to Build a Good Product
if you're a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So, my team and I put together the $100 million scaling roadmap, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and

[14:34] YouTube https://youtu.be/_WtyKXdE5o0?t=867 || What It Takes to Build a Good Product
more importantly where they got stuck and how they got past it. And so we broke it into these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at. And the most important part for you, what to do for each of functions of the

[14:46] YouTube https://youtu.be/_WtyKXdE5o0?t=879 || What It Takes to Build a Good Product
business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so no matter what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap,

[15:00] YouTube https://youtu.be/_WtyKXdE5o0?t=893 || What It Takes to Build a Good Product
plug in your business information. And if you want us to actually help you deconrain the business and you're trying to scale, we'd love to help you out on the thank you page. You genius, book a call with my team and we will look at the business, see if we can help, and if we can, we'll invite you out to Vegas

[15:14] YouTube https://youtu.be/_WtyKXdE5o0?t=907 || What It Takes to Build a Good Product
and we'll do this in person live.


VIDEO
TITLE: Why Doctors Need a Sales Role
URL: https://youtu.be/atbTdcONFnQ
PRIMARY_TOPIC: misc
TOPICS: misc

[0:02] YouTube https://youtu.be/atbTdcONFnQ?t=0 || Why Doctors Need a Sales Role
last 20 years. Uh 16 in my own business. Uh in the last two years I changed to a direct primary care model which is basically a um a membership model much like a gym membership model. Uh so uh my revenue was $2 million last year, 15% uh profits. Um I do kind of live through my business too, so that kind of helps out.

[0:24] YouTube https://youtu.be/atbTdcONFnQ?t=17 || Why Doctors Need a Sales Role
So, um the uh the thing that I would really like to know is what is the marketing uh strategy or the mar marketing uh model that you would advise me to grow my business? You want to double because I overheard you earlier. Um what what's sales velocity right now? How many customers are you selling per week

[0:46] YouTube https://youtu.be/atbTdcONFnQ?t=39 || Why Doctors Need a Sales Role
per month? Uh I have around 2,000 per year. Per year. Okay. So, um, so 40 a week roughly. Mhm. Okay. So, 40 new patients a week are coming in. What's the way that you're getting customers right now? I'm sorry. No, it's it's it's not the new patients that are coming in. I have 2,000 2,300 patients, right?

[1:05] YouTube https://youtu.be/atbTdcONFnQ?t=58 || Why Doctors Need a Sales Role
What's sales velocity? So, what's new? Sales velocity is probably around seven to eight a month. 7 to eight a month. Okay, got it. So, you have really good patient stick obviously if you're at 2,000 and you can That's great. Okay, so the seven to eight a month that are coming in, is that just word of mouth?

[1:20] YouTube https://youtu.be/atbTdcONFnQ?t=73 || Why Doctors Need a Sales Role
Uh we did we did a pretty good marketing um turn in the fall. Spent a lot of money on some things. I think we put the cart before the horse a little bit. Okay. Uh as far as just going on um online and and and really marketing Google Google ads. What did you So who's PBC? Yes. I mean and and then Facebook and

[1:38] YouTube https://youtu.be/atbTdcONFnQ?t=91 || Why Doctors Need a Sales Role
and Instagram. Did you hire an agency? Uh we did. Okay. Um how did that work? uh got a lot of people uh at the top of the funnel and we did not close. Okay. So, uh we know what our issue uh was at that time. So, so what was the issue? Um I I think followup as much as anything uh because most people in our town kind

[2:03] YouTube https://youtu.be/atbTdcONFnQ?t=116 || Why Doctors Need a Sales Role
of knows our they know our brand. Yeah. So, uh or they know who I am. Sure. So, uh so yeah, I think it's close as much as anything. Yeah. So what stops you from doing that again and now working the leads this time? Uh people getting the right people. I mean you know a lot of answer a lot of questions have been answered uh since

[2:26] YouTube https://youtu.be/atbTdcONFnQ?t=139 || Why Doctors Need a Sales Role
being here obviously. No you're good. I mean that's I mean that's the that's the hope. Exactly. Yeah. So it it really is I think the people uh and the script and the uh and and the execution of those things. So, so in all likelihood, you running ads in a local market to get more patients feels pretty sound to me. Um, the offer

[2:47] YouTube https://youtu.be/atbTdcONFnQ?t=160 || Why Doctors Need a Sales Role
that you were running, what was what what offer were you running to get people in the door? Um, as far as just direct primary care when you ran your ads. Yeah. It's a monthly membership. No, no, no. But like the ad wouldn't be like want to buy a direct monthly membership, right? No. Right. So, like what was the offer

[3:04] YouTube https://youtu.be/atbTdcONFnQ?t=177 || Why Doctors Need a Sales Role
that people saw that caused them to take action? Uh the genesis difference uh was was a big part because we're we're more of a difference in uh we we're more of a functional type medicine. Uh you know I hate to use functional holistic and all those things. It kind of sounds like I'm Yeah. So uh I'm more of a reopath. So

[3:25] YouTube https://youtu.be/atbTdcONFnQ?t=198 || Why Doctors Need a Sales Role
I'm realistic about I'm a reopath myself. Yeah. Yeah. So and we did shut a gym down during COVID. So uh and I told certain things about the I was a rebel during co so uh a lot of things uh that that has really been a a flagship with me. Okay because I was I was or we as a practice we've got six providers at my practice

[3:45] YouTube https://youtu.be/atbTdcONFnQ?t=218 || Why Doctors Need a Sales Role
and we all kind of stuck a finger up to the establishment. So what we need to do is basically have an offer that we can run on the front end. It would typically be some sort of I would say $19 to $99 offer. And I want to be clear I'm not trying to undervalue your services. This is going to be a front-end thing.

[4:01] YouTube https://youtu.be/atbTdcONFnQ?t=234 || Why Doctors Need a Sales Role
Sure. So, you you get them to opt in, thank you page, they can buy it. Some of them will, some of them won't. Doesn't really matter. So, the ones that do buy and self-schedu, those will be easy because you won't have to work them. They'll probably just show up because they paid, right? For all the rest of the leads, you call

[4:15] YouTube https://youtu.be/atbTdcONFnQ?t=248 || Why Doctors Need a Sales Role
them up, you collect the card over the phone. Um, and then you obviously build them the the $19 or $99 thing for whatever the call it a functional movement screening or like some sort of pain assessment or like if that's uh basically you want to figure out what the most common pain that your ideal avatar is suffering from and then make

[4:33] YouTube https://youtu.be/atbTdcONFnQ?t=266 || Why Doctors Need a Sales Role
the offer related to that and it would probably be some sort of screenassessment slash um you know x-ray or whatever, right? Uh that then reveals the problem and then you do a prescriptive close on the solution. And so this is a a very tried and true method and it sounds like the biggest issue that uh physicians offices

[4:52] YouTube https://youtu.be/atbTdcONFnQ?t=285 || Why Doctors Need a Sales Role
typically deal with is that secretaries don't know how to work leads. Right. Right. And so you really need a sales role. And so um it feels uncomfortable sales medicine but it's also reality. And so um that's pretty much it which is like that's the offer and then you would hook it up to a scheduler and then you would

[5:12] YouTube https://youtu.be/atbTdcONFnQ?t=305 || Why Doctors Need a Sales Role
call the leads. That's I mean that's that's really it. And so it means you just need one person to call the leads and you can do this thing. Okay. So then everything that prevents you so I'm I'm going to say it super directly. Everything that you spend your time on that is not interviewing to get this

[5:32] YouTube https://youtu.be/atbTdcONFnQ?t=325 || Why Doctors Need a Sales Role
setter and get them trained up are things that are not going to double the business. Thank you. Yeah. 100%. If you're a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So, my team and I put together the $100 million scaling roadmap, which is basically 200 hours of us looking over

[5:52] YouTube https://youtu.be/atbTdcONFnQ?t=345 || Why Doctors Need a Sales Role
all the portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how they got past it. And so we broke it into these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're

[6:06] YouTube https://youtu.be/atbTdcONFnQ?t=359 || Why Doctors Need a Sales Role
at and the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so no matter what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to

[6:19] YouTube https://youtu.be/atbTdcONFnQ?t=372 || Why Doctors Need a Sales Role
give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you deconrain the business and you're trying to scale, we'd love to help you out on the thank you page. You can just book a call with my team and we will look at

[6:34] YouTube https://youtu.be/atbTdcONFnQ?t=387 || Why Doctors Need a Sales Role
the business, see if we can help, and if we can, we'll invite you out to Vegas and we'll do this in person live.


VIDEO
TITLE: Anthropic Engineers Don’t Code Anymore
URL: https://youtu.be/avUZMPHNPfE
PRIMARY_TOPIC: misc
TOPICS: misc, career, scaling

[0:00] YouTube https://youtu.be/avUZMPHNPfE?t=0 || Anthropic Engineers Don’t Code Anymore
You said that AI implementation is a business that you'd recommend. Yes. Should I learn to code for it or just skip the basics and go all in on Claude. I see these as like um happy to glads. Uh a lot of like so in anthropic right now and so this is a little bit hearsay. Um per my understanding none of them

[0:18] YouTube https://youtu.be/avUZMPHNPfE?t=11 || Anthropic Engineers Don’t Code Anymore
have hands-on keyboard. So none of them are actually coding. Everyone has swarms of agents that are they have 20, 30, 50 agents at a time that are doing their coding and they're basically full-time in project management code review. That's all they're doing and that's why they're shipping so much stuff so fast.

[0:34] YouTube https://youtu.be/avUZMPHNPfE?t=27 || Anthropic Engineers Don’t Code Anymore
And so um if you you kind of can skip over that that chunk of time right now. Um and the nice thing is that AI is the first product that has ever existed that will teach you how to use it. You just say, "How do I use you? What do I do now?" Um, and so yes, I think that is AI implementation is a great business

[0:53] YouTube https://youtu.be/avUZMPHNPfE?t=46 || Anthropic Engineers Don’t Code Anymore
that I would recommend. Um, and I wouldn't even think about what's my vehicle. Start with the problem. What customer do you want to serve? What problem do you want to solve? Go solve that problem. Elon has this great story about this which is like if you're like, I want to learn to code. That's very

[1:07] YouTube https://youtu.be/avUZMPHNPfE?t=60 || Anthropic Engineers Don’t Code Anymore
hard. It's like saying, uh, this is what a wrench does. And explaining what a wrench does. It's much more useful to say, hey, let's open up the hood of this engine. And then they're like, well, how do I open the hood of the engine? you're like, you need a wrench. And now the utility of the tool has a purpose and a

[1:22] YouTube https://youtu.be/avUZMPHNPfE?t=75 || Anthropic Engineers Don’t Code Anymore
reinforcement that's attached to it. And so if you want to start with the business owner, sort with the problem and then try and solve the problem and then you will learn tools in a contextually relevant way which will actually make it useful and you actually learn it. If you're a business owner and

[1:34] YouTube https://youtu.be/avUZMPHNPfE?t=87 || Anthropic Engineers Don’t Code Anymore
you are not growing as fast as you'd like, I'd like to give you a free gift. So my team and I put together the $100 million scaling roadmap, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly where they

[1:49] YouTube https://youtu.be/avUZMPHNPfE?t=102 || Anthropic Engineers Don’t Code Anymore
got stuck and how they got past it. And so we broke it into these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of the business across product, marketing, sales,

[2:01] YouTube https://youtu.be/avUZMPHNPfE?t=114 || Anthropic Engineers Don’t Code Anymore
customer success, recruiting, IT, human resources, and finance. And so no matter what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information, and

[2:15] YouTube https://youtu.be/avUZMPHNPfE?t=128 || Anthropic Engineers Don’t Code Anymore
if you want us to actually help you deconrain the business and you're trying to scale, we'd love to help you out on the thank you page. You can just book a call with my team and we will look at the business, see if we can help, and if we can, we'll invite you out to Vegas and we'll do this in person live.


VIDEO
TITLE: Why Top Bankers in 1929 Only Worked 6 Hours a Day
URL: https://youtu.be/bTs3lpVuYwI
PRIMARY_TOPIC: misc
TOPICS: misc, wealth, productivity

[0:00] YouTube https://youtu.be/bTs3lpVuYwI?t=0 || Why Top Bankers in 1929 Only Worked 6 Hours a Day
Uh Andrew Ross Sorcin. Um he's got this new book called 1929. I'm in the I'm in the middle in the middle of reading it. I I think you read science science fiction, right? Yeah. Just surely I like science fiction. I like uh some of the more popular ones, but I'm a big history guy. And this book uh 1929, it's

[0:16] YouTube https://youtu.be/bTs3lpVuYwI?t=9 || Why Top Bankers in 1929 Only Worked 6 Hours a Day
about the um Great Depression and how it came to be. And basically, credit had just become a thing. So credit GM uh invented it so you could get a car on a loan and then eventually other appliances on a loan. And then Sears was like, "Oh, we'll do a layaway thing. We'll give you credit so you can buy

[0:32] YouTube https://youtu.be/bTs3lpVuYwI?t=25 || Why Top Bankers in 1929 Only Worked 6 Hours a Day
clothing." And then City Bank, which back then was called National Bank. They said, "Let's do it for stocks and bonds, so you can borrow money and we will let you buy stocks." And they did it at a 10:1 ratio, meaning for uh every $10 of stocks that you have with City Bank, we're going to loan you $100. And so the

[0:50] YouTube https://youtu.be/bTs3lpVuYwI?t=43 || Why Top Bankers in 1929 Only Worked 6 Hours a Day
great depression happened because uh when the market went under which happens occasionally happened during co it was just like a domino effect because everyone was incredibly overleveraged and he tells this amazing story about it and there's like probably 20 characters in the book and they're like the Jaime

[1:08] YouTube https://youtu.be/bTs3lpVuYwI?t=61 || Why Top Bankers in 1929 Only Worked 6 Hours a Day
diamonds of the time and they give you the day-to-day life of these characters and it's really fascinating and my biggest takeaway from this book so far well there's been a bunch of takeaways but one takeaway is that the executives of these banks, they didn't work that hard and they were like they were in the Jamie Diamonds of the

[1:25] YouTube https://youtu.be/bTs3lpVuYwI?t=78 || Why Top Bankers in 1929 Only Worked 6 Hours a Day
time and their income was the equivalent of $100 million a year. And like one guy had a routine where he's like I'm up at 6:00, I exercise, I'm at the office at 10:00, I'm home by 5. Another guy had a similar routine as that, but then he would take off, he took summer off to go to Europe with his family. And going to

[1:40] YouTube https://youtu.be/bTs3lpVuYwI?t=93 || Why Top Bankers in 1929 Only Worked 6 Hours a Day
Europe meant taking a 3-week boat. And same with Andrew Carnegie. Andrew Carnegie was popular in the late 1800s. He died probably in 1920 or so. He did the same thing where he would barely work. And I read about some of these like I think Brian Halligan who's the founder of HubSpot just tweeted he's

[1:56] YouTube https://youtu.be/bTs3lpVuYwI?t=109 || Why Top Bankers in 1929 Only Worked 6 Hours a Day
like you don't move mountains working 9 to5 and all these people yourself included and myself included talk about hard work but I like see all these other examples and I'm like isn't it crazy how much you can get done by actually not working hard and lately I've been like interested by some of those examples.

[2:11] YouTube https://youtu.be/bTs3lpVuYwI?t=124 || Why Top Bankers in 1929 Only Worked 6 Hours a Day
Have you ever read about that? I haven't read about it, but I've definitely observed it with some people that, you know, are further ahead than than I am. I think what's what's always difficult is like, do I model the the the top of the mountain or do I model the climb? Like, am I trying to extrapolate how

[2:26] YouTube https://youtu.be/bTs3lpVuYwI?t=139 || Why Top Bankers in 1929 Only Worked 6 Hours a Day
someone currently lives for what they did to get there? Um, and that one's always a really dangerous one that I try and catch myself on, which is like, you know, we're in different seasons, and so I have to make sure that I'm comparing this person's spring, uh, you know, to my spring, not not my winter to their

[2:41] YouTube https://youtu.be/bTs3lpVuYwI?t=154 || Why Top Bankers in 1929 Only Worked 6 Hours a Day
spring. Well, like all these like I'm just I can list so many people where I read these books and I'm like you don't work hard at all. What the hell? It's like what am I doing? Like Ted Turner was another guy. He he Ted Turner when he built CNN which made him a multi-billionaire. He was also a professional sailboat racer where he was

[2:58] YouTube https://youtu.be/bTs3lpVuYwI?t=171 || Why Top Bankers in 1929 Only Worked 6 Hours a Day
gone for three months at a time racing sailboats. Uh and so anyway, I could I could give you so many examples of that. It's just crazy. when we let's let's take that for a second because I think that like let's say let's say like within your business let's say that you could find the perfect Sam just as a a

[3:14] YouTube https://youtu.be/bTs3lpVuYwI?t=187 || Why Top Bankers in 1929 Only Worked 6 Hours a Day
thought routine right the perfect Sam that you could hire and whatever you could pay the perfect Sam to do and he could do everything you can do just as well as you can it's like so whatever your current profit is minus Sam's compensation if you could do that then you would have almost the same amount of

[3:28] YouTube https://youtu.be/bTs3lpVuYwI?t=201 || Why Top Bankers in 1929 Only Worked 6 Hours a Day
money you have now and maybe in two years Perfect Sam would grow the pie so that you're making the same or more than you're making right now but you're still not working at all. And so if that's the case, then it's like we're always like in the hypothetical world, we're one hirer away from somebody who could do

[3:42] YouTube https://youtu.be/bTs3lpVuYwI?t=215 || Why Top Bankers in 1929 Only Worked 6 Hours a Day
100% of what we're currently doing and the business would be able to continue to grow. I think um to that point about patience, it's like but most entrepreneurs are like, well, I'll I'll find that person. I'll give it to that person and then I'll start the next job. Whereas some other people just say like,

[3:55] YouTube https://youtu.be/bTs3lpVuYwI?t=228 || Why Top Bankers in 1929 Only Worked 6 Hours a Day
I'm just not going to start that next job and then just be willing to let the company continue to grow with the team that I've assembled. And I think both like fundamentally if you work or you don't work, as long as the business performs these functions, it will grow. Real quick, if you're a business owner

[4:07] YouTube https://youtu.be/bTs3lpVuYwI?t=240 || Why Top Bankers in 1929 Only Worked 6 Hours a Day
and you are not growing as fast as you'd like, I'd like to give you a free gift. So my team and I put together the $100 million scaling roadmap, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly where they

[4:22] YouTube https://youtu.be/bTs3lpVuYwI?t=255 || Why Top Bankers in 1929 Only Worked 6 Hours a Day
got stuck and how they got past it. And so we broke it in these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of functions of the business across product, marketing,

[4:34] YouTube https://youtu.be/bTs3lpVuYwI?t=267 || Why Top Bankers in 1929 Only Worked 6 Hours a Day
sales, customer success, recruiting, IT, human resources, and finance. And so no matter what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information, and

[4:48] YouTube https://youtu.be/bTs3lpVuYwI?t=281 || Why Top Bankers in 1929 Only Worked 6 Hours a Day
if you want us to actually help you deconrain the business and you're trying to scale, we'd love to help you out on the thank you page. You can just book a call with my team and we will look at the business, see if we can help, and if we can, we'll invite you out to Vegas and we'll do this in person live.


VIDEO
TITLE: Watch What They Do. Ignore What They Say.
URL: https://youtu.be/baO2Myzs5I4
PRIMARY_TOPIC: misc
TOPICS: misc

[0:00] YouTube https://youtu.be/baO2Myzs5I4?t=0 || Watch What They Do. Ignore What They Say.
I said it before, but if you don't track, you don't care. And so, you have to find a way to measure your success, measure the outputs, or you will never improve. And so, what I do in my learning process for whether I'm learning from a guru, from a a course, a webinar, a a podcast, a anything, right?

[0:16] YouTube https://youtu.be/baO2Myzs5I4?t=9 || Watch What They Do. Ignore What They Say.
Is I look at the top 10%, the top 1% of people first, and then I try to observe what do they do, not what they say about what they do. What do they do that I can replicate? And I want to give you like the hack of all hacks here. Most people who are good at stuff don't know why they're good. Michael Jordan, not a very

[0:36] YouTube https://youtu.be/baO2Myzs5I4?t=29 || Watch What They Do. Ignore What They Say.
good coach. Player, the goat, bar on, no question, right? And so, how can we how can we have this guy who's so good at basketball not be good at getting other people to be good at basketball? Because this is another skill. Transferring skills. teaching is a different skill than doing and so it's difficult because

[1:00] YouTube https://youtu.be/baO2Myzs5I4?t=53 || Watch What They Do. Ignore What They Say.
when we this is why if I could probably transfer something that has been helpful for me is that I struggled socially earlier and so I had to observe I'm like why are they cool and I I am not now to be clear not saying I am now but I'm saying that for them I was like these guys do something different than me

[1:17] YouTube https://youtu.be/baO2Myzs5I4?t=70 || Watch What They Do. Ignore What They Say.
because their outcomes are certainly different than mine are right but it's that observational muscle which is like I have to just only describe the world by what I can And when you do that, it becomes significantly easier to break things down because you say like because the reason this is important is because

[1:34] YouTube https://youtu.be/baO2Myzs5I4?t=87 || Watch What They Do. Ignore What They Say.
that's the only medium through which you can communicate. And so all of the rest of the hull doesn't transmit the physical plane. Now for those of you who believe in all of the other hull, I'm with you. Let's go. Let's go manifestation. but manifest on your own time and just focus on doing the behaviors that

[1:54] YouTube https://youtu.be/baO2Myzs5I4?t=107 || Watch What They Do. Ignore What They Say.
increase the probability of these of these good outcomes occurring. Now, when you're doing it for yourself, once we've observed the top 1%, top 10% and said, "Okay, I'm going to observe the things they do, and I'm going to replicate them to the best of my ability," you will suck. And it's probably because you have

[2:09] YouTube https://youtu.be/baO2Myzs5I4?t=122 || Watch What They Do. Ignore What They Say.
not observed all of the things they do. And so, you don't have complete context to every single one of those micro steps that they did that made it good. Because if you look at a good reel and a bad reel, like on Instagram for example, let's say you want to get better at making reels, you might not have the

[2:23] YouTube https://youtu.be/baO2Myzs5I4?t=136 || Watch What They Do. Ignore What They Say.
awareness, the perspective from which to make a judgment, the observational skill to delineate why this is different than this. But you can say that this sucks and this doesn't, it's a great first step. Right? Now, if you can't even say why does this suck versus this one, we don't know. And we don't know why it

[2:40] YouTube https://youtu.be/baO2Myzs5I4?t=153 || Watch What They Do. Ignore What They Say.
sucks. We know that it sucks because of the algorithm and because of the views and because of the likes, right? And so we just like fundamentally all we're doing is replicating skills that we can observe in other people. And once we replicate them at at some point you will start to learn from first party data.

[2:55] YouTube https://youtu.be/baO2Myzs5I4?t=168 || Watch What They Do. Ignore What They Say.
Meaning you will start to learn from yourself. Real quick I'm going to show you the exact 10stage road map from zero to 100 million plus that less than 1% of companies finish. I've now done multiple times. And so I can say with a lot of confidence that these are the stages as headcount increases that you need to get

[3:10] YouTube https://youtu.be/baO2Myzs5I4?t=183 || Watch What They Do. Ignore What They Say.
through. And I broke each of these down by eight different functions of the business. what the constraint feels like, like what are the symptoms of it when you're going through it, and then what steps we actually took to graduate. And we've done this across software, physical products, uh, service businesses, brickandmortar, all of this,

[3:26] YouTube https://youtu.be/baO2Myzs5I4?t=199 || Watch What They Do. Ignore What They Say.
and it works. And it's my gift to you. It's absolutely free. And so the link's in the description, but you just go acquisition.comroadmap. Just enter your info and it'll spit it right back to you. Offering.


VIDEO
TITLE: How to Deal With the Stress of Entrepreneurship
URL: https://youtu.be/eXvoO-Cd9w8
PRIMARY_TOPIC: misc
TOPICS: misc

[0:00] YouTube https://youtu.be/eXvoO-Cd9w8?t=0 || How to Deal With the Stress of Entrepreneurship
It's it's interesting how stressful entrepreneurship can be uh because of uncertainty. And so like right now if we were to look back the last 15 years we'd say something to the degree of man the stock market just went up 15 straight years like this was amazing. Uh what a time to have invested right? Um and

[0:18] YouTube https://youtu.be/eXvoO-Cd9w8?t=11 || How to Deal With the Stress of Entrepreneurship
Morgan wrote a little blog about this and so I thought was so interesting. He said uh wait a second that's that's not true. Like we we had a a 20% dip in 2011\. we had a a dip in in 2016. Uh 2020 obviously happened in that period of time. Uh we had wars that didn't end. Um and so all of these things were kind of

[0:39] YouTube https://youtu.be/eXvoO-Cd9w8?t=32 || How to Deal With the Stress of Entrepreneurship
happening and I say this not as a political statement but more so that um everything everything seems better in retrospect because there is no uncertainty. We know how the story ends. And so I think in some ways it's like that can give us certainty that our current situation despite the fact that it feels terrible it we it always

[1:00] YouTube https://youtu.be/eXvoO-Cd9w8?t=53 || How to Deal With the Stress of Entrepreneurship
resolves or we die. And so like if you die you don't have to worry about it. And if it resolves you don't have to worry about it. Uh and so that's kind of been a helpful framework for me because I think a lot of the stuff of what makes entrepreneurship difficult isn't isn't really the tactics like learning the

[1:14] YouTube https://youtu.be/eXvoO-Cd9w8?t=67 || How to Deal With the Stress of Entrepreneurship
things that you have to do. Those are just kind of knowledge deficiencies and we have to learn those for sure. But I think everyone here would agree that that's not what makes your job every day hard. Like learning how to set up a landing page, maybe you don't know how to do it, but like it's not it's not

[1:27] YouTube https://youtu.be/eXvoO-Cd9w8?t=80 || How to Deal With the Stress of Entrepreneurship
going to kill you, you know, to learn it. It's when you know your manager leaves and takes half of your team and all of a sudden your payment processor shuts down and you've got leads that are coming in but you can't make payroll. Like that's the stuff that makes it really stressful. The actual tactics of

[1:42] YouTube https://youtu.be/eXvoO-Cd9w8?t=95 || How to Deal With the Stress of Entrepreneurship
business are relatively straightforward. And so, um, I say this just as a reminder almost to myself that, um, it's, you know, the future is likely going to be better and the past is not as good as as we remember it to be. And so, I think that's relatively a hopeful message for entrepreneurs. If you're a

[1:58] YouTube https://youtu.be/eXvoO-Cd9w8?t=111 || How to Deal With the Stress of Entrepreneurship
business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So my team and I put together the $100 million scaling roadmap, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how

[2:14] YouTube https://youtu.be/eXvoO-Cd9w8?t=127 || How to Deal With the Stress of Entrepreneurship
they got past it. And so we broke it in these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer

[2:26] YouTube https://youtu.be/eXvoO-Cd9w8?t=139 || How to Deal With the Stress of Entrepreneurship
success, recruiting, IT, human resources, and finance. And so no matter what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you

[2:42] YouTube https://youtu.be/eXvoO-Cd9w8?t=155 || How to Deal With the Stress of Entrepreneurship
deconstrain the business and you're trying to scale, we'd love to help you out on the thank you page. You can just book a call with my team and we will look into business, see if we can help. And if we can, we'll invite you out to Vegas and we'll do this in person live.


VIDEO
TITLE: How To Give Feedback
URL: https://youtu.be/efGgS8XbsR4
PRIMARY_TOPIC: misc
TOPICS: misc

[0:00] YouTube https://youtu.be/efGgS8XbsR4?t=0 || How To Give Feedback
My worldview on why anyone does anything is that they've been rewarded for doing that in the past. And so, you know, one of the one of the really difficult things with language in general is that there's descriptive and explanatory language. And so, for example, I'll give the simplest example. You know, Timmy stole a bike uh because

[0:17] YouTube https://youtu.be/efGgS8XbsR4?t=10 || How To Give Feedback
he is dishonest. Okay. Well, if we define dishonest, we would say, well, dishonest people steal things. But that's a circular definition. It doesn't actually help. The explanation of why did he actually steal it is because he's been rewarded for stealing in the past and so he repeated that that action

[0:31] YouTube https://youtu.be/efGgS8XbsR4?t=24 || How To Give Feedback
because it got him something good. And same thing goes for lying. Same thing goes for cheating. All of these things like why does someone do it? It's like because they've been rewarded for doing so in the past. They've been reinforced. And so why do people Yeah. Why do people uh do anything that is and and you know

[0:47] YouTube https://youtu.be/efGgS8XbsR4?t=40 || How To Give Feedback
my worldview is somewhat different than I think many people's because I come from everything from a behaviorist perspective. But it has made me significantly better at business because I get better at predicting behavior. And so um I'll give you a simple example. So um you know there was an exec at you

[0:59] YouTube https://youtu.be/efGgS8XbsR4?t=52 || How To Give Feedback
know one of the companies uh and I was talking to one of the other owners and they were like hey you know I I this guy said that he would leave if we changed the his title or whatever. And I said okay well how many times have you changed his title uh historically? And he said plenty of times. And I said okay

[1:13] YouTube https://youtu.be/efGgS8XbsR4?t=66 || How To Give Feedback
has he ever left? And the answer was no. I said so based on his history of behavior I would say that he says these things to decrease the likelihood that you do it because that's his preference but the likelihood that he quits as a result is low. And so it's like those kind of deconstructions, some people

[1:25] YouTube https://youtu.be/efGgS8XbsR4?t=78 || How To Give Feedback
just take things at face value. It's like, well, if we look, if we actually try and find the explanation rather than the description of the event, we can get way better at predicting behavior, including our own. And I think that's where like people like I want to get back to the the the trauma of whatever.

[1:38] YouTube https://youtu.be/efGgS8XbsR4?t=91 || How To Give Feedback
It's like maybe like can I go to this cuz I think this this might be helpful. So um I love the direction you're going. So many people will will use trauma or some event and they will create a narrative around why why haven't I started? It's because my dad didn't hug me enough as a kid and I don't have this

[1:57] YouTube https://youtu.be/efGgS8XbsR4?t=110 || How To Give Feedback
confidence. So they just create this big story and then they're like I need to go see a therapist so that I can you know untangle all of this. But if I were to say hey I'm gonna teach you how to how to serve in pickle ball, right? We wouldn't have the first session be hey do a serve and then you would serve not

[2:13] YouTube https://youtu.be/efGgS8XbsR4?t=126 || How To Give Feedback
ideally if I'm a pickle ball coach right and then I'd say okay so for the next you know few weeks what we're going to do is we're going to try and go back in the past and we're going to try and figure out why your serve is so bad and no we're just going to say change your wrist like this is how you do it and so

[2:27] YouTube https://youtu.be/efGgS8XbsR4?t=140 || How To Give Feedback
it's so much more productive to just focus on what do we need to do instead rather than trying to figure out uh why you did it because the reality is you're never going to know it's a convenient narrative and it might make sense but at the same time it could just be that you rewarded for doing something like this

[2:40] YouTube https://youtu.be/efGgS8XbsR4?t=153 || How To Give Feedback
in the past period. Now there might have been conditions that created that reward and you can lament the person but at the end of the day the only thing you can do about it is change behavior and so um trauma which is tossed around a lot um I define as uh a permanent change in behavior from an aversive

[2:55] YouTube https://youtu.be/efGgS8XbsR4?t=168 || How To Give Feedback
stimulus from a bad thing. So you permanently change how you act because of something bad that happened. Now the question is is trauma bad? Well did the change in behavior result in increase or decrease in likelihood of achieving whatever goal we have. And so if a kid touches a hot stove and they say ouch

[3:08] YouTube https://youtu.be/efGgS8XbsR4?t=181 || How To Give Feedback
and then they never touch hot stoves again, then that was a traumatic event by that definition and it's probably good trauma because they never touch hot stoves again. So decrease the likelihood they die in a fire. Great. And so sometimes it's like well then maybe we can be grateful for some of the quote traumas that we've had because it

[3:22] YouTube https://youtu.be/efGgS8XbsR4?t=195 || How To Give Feedback
permanently changed my behavior in a good way. Now if we have quote trauma that that uh permanently changed my behavior in a negative way. So I had, you know, bombs and saw somebody die in front of me and the next time I hear a loud noise, I, you know, I freak out and I can't, you know, perform my job. Then

[3:34] YouTube https://youtu.be/efGgS8XbsR4?t=207 || How To Give Feedback
that would be something that decreases the likelihood. But then at that point, rather than trying to figure out the triggering event in the past, we just think, okay, how can we recondition this person under similar conditions so that they can act this way instead? And so trauma, what it ends up happening is it

[3:48] YouTube https://youtu.be/efGgS8XbsR4?t=221 || How To Give Feedback
becomes an accelerated learning event. And so something bad happens, your brain's like, pay attention because it's like, I'm going to learn and you're I'm going to permanently change our behavior to make sure this doesn't happen again. And so it's not this and I hear this because a lot of people will

[4:01] YouTube https://youtu.be/efGgS8XbsR4?t=234 || How To Give Feedback
anthropomorphize uh you know make human or you know try and bi biologize um that's a word go for it um something that occurs. It's like it's stored in your body and it was like we're not computers, right? It's just that you have a behavior set and all we have to do is change these behaviors and then it eliminates. And so um the reason

[4:20] YouTube https://youtu.be/efGgS8XbsR4?t=253 || How To Give Feedback
so this all started with feedback and so the reason feedback is fuel and what makes feedback good versus bad or rather useful versus non-useful is the latency of the feedback. How quickly do you get it and how specific is it? And so if you say hey that sucked in the moment that not helpful I will be less what it will

[4:36] YouTube https://youtu.be/efGgS8XbsR4?t=269 || How To Give Feedback
do is make me less likely to do the thing in front of you. Right? If you said that, on the flip side, if you were to say immediately, hey, real quick, when you do your intro, raise your tone a little bit at the end because I think it'll actually create more curiosity and people want to stay longer. Okay, do the

[4:49] YouTube https://youtu.be/efGgS8XbsR4?t=282 || How To Give Feedback
intro again. There, I have a very specific piece of feedback and I did it immediately so that the likelihood that you change behavior is really high and maybe that it sticks. And so, the reason feedback is full and ideally if you're trying to change someone else's behavior, even your own, it's like I

[5:01] YouTube https://youtu.be/efGgS8XbsR4?t=294 || How To Give Feedback
want to seek out very fast feedback that's as specific as possible to the behaviors. And so, um, I tell the story a lot because it's a it's a story that we tell inside of our company because it's almost become lore. But we had a a director, super proficient, very competent in his role, really high performer. The problem was that everyone

[5:16] YouTube https://youtu.be/efGgS8XbsR4?t=309 || How To Give Feedback
said, "He's such a dick." And the thing is is that I really like I liked his performance, and I want to decrease the likelihood that I get complained to about him. And so, he had four different people in the company have like one-on- ones with him being like, "Hey, I need you to stop being a dick." And the thing is, his behavior

[5:30] YouTube https://youtu.be/efGgS8XbsR4?t=323 || How To Give Feedback
didn't change. And so I I was supposed to be like final boss in this situation and be like, "All right, let's let's let's have the sit down." And so I said, "Hey, I I don't care if you are a dick on the inside. I would like to decrease the likelihood that other people describe you as one." And so I want to

[5:44] YouTube https://youtu.be/efGgS8XbsR4?t=337 || How To Give Feedback
be clear. I have no judgment. I just want to change this likelihood of this outcome. And so that kind of took the personal attacks out of the conversation. And then it was like, okay, so what are the behaviors you do skill-wise as minutely as possible that get people to say this about you? So it turned out it was you interrupt people

[5:58] YouTube https://youtu.be/efGgS8XbsR4?t=351 || How To Give Feedback
on calls. uh you tell people how to do their jobs and and it was two other things, whatever it was. And so I said, "So next time you have the, you know, desire to tell someone uh what to do about their job, you have two options. Either say nothing or say, hey, I I heard this thing that might help, do you

[6:13] YouTube https://youtu.be/efGgS8XbsR4?t=366 || How To Give Feedback
mind if I share it?" If you just say that first and if they say no, then just be like, "Okay, no worries." Or they say yes. Then now you have permission to share it. And when you share it, share it in terms of behaviors, criticism, not insult. And so I just had to change a couple of those things. And then within

[6:27] YouTube https://youtu.be/efGgS8XbsR4?t=380 || How To Give Feedback
a week, people were like, "Oh my god, he's had he's a night and day. He's a different person." They create all these narratives. Maybe it was because his mom did hug him. She called him or because we told him what to do instead. And so I I I bring this up because I think many people do not take action around

[6:41] YouTube https://youtu.be/efGgS8XbsR4?t=394 || How To Give Feedback
pursuing their dreams because of narratives that they create about their past. But the reality is that none of that matters because all we have to do is just say, "What do we need to do instead under these conditions?" And if we if we take that premise then you need to learn and learning means same condition new behavior. And so if every

[7:00] YouTube https://youtu.be/efGgS8XbsR4?t=413 || How To Give Feedback
day is the same for you to your point of insanity then you have the same conditions and if your behavior has not changed then maybe you are insane or at least for at least we're expecting a different outcome. Yeah. And so that I think makes it significantly more palatable of like just change this one thing and then run

[7:14] YouTube https://youtu.be/efGgS8XbsR4?t=427 || How To Give Feedback
it again. Real quick, if you're a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So my team and I put together the $100 million scaling roadmap, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more

[7:30] YouTube https://youtu.be/efGgS8XbsR4?t=443 || How To Give Feedback
importantly where they got stuck and how they got past it. And so we broke it into these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of functions of the business across

[7:42] YouTube https://youtu.be/efGgS8XbsR4?t=455 || How To Give Feedback
product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so no matter what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. You can go to acquisition.comroadmap, plug in your business information, and

[7:57] YouTube https://youtu.be/efGgS8XbsR4?t=470 || How To Give Feedback
if you want us to actually help you deconstrain the business and you're trying to scale, we'd love to help you out on the thank you page. You can just book a call with my team and we will look at the business, see if we can help. And if we can, we'll invite you out to Vegas and we'll do this in person

[8:11] YouTube https://youtu.be/efGgS8XbsR4?t=484 || How To Give Feedback
live.


VIDEO
TITLE: You Don’t Need to Write Your Goals Down If You Can’t Stop Thinking About Them
URL: https://youtu.be/gV1nQ3TsXQY
PRIMARY_TOPIC: misc
TOPICS: misc

[0:00] YouTube https://youtu.be/gV1nQ3TsXQY?t=0 || You Don’t Need to Write Your Goals Down If You Can’t Stop Thinking About Them
What age do you think you were when you started consciously being like, I have to plan this out and execute on it? So, like, you know, a lot of kids who are younger, do they just kind of feel their way through it, or were you like, age 12, here's what's got to happen? I didn't tie things to age. Um, it was

[0:13] YouTube https://youtu.be/gV1nQ3TsXQY?t=6 || You Don’t Need to Write Your Goals Down If You Can’t Stop Thinking About Them
more just like, these are the things that I want to do or want to have happen. Um, I had a there was a girl that I dated many years ago before Ila and uh she said that her goal was to make $10,000 a month. And I I think at the time my goal was to make $100,000. I can't remember what it was. and and she

[0:30] YouTube https://youtu.be/gV1nQ3TsXQY?t=23 || You Don’t Need to Write Your Goals Down If You Can’t Stop Thinking About Them
said, you know, do you think that I'll achieve my goal? And I said, well, I don't know. Cuz I I was making more money than she was at the time. And I was like, uh, I don't know. These are, you know, some things to consider. And I said, well, do you think uh I'll achieve my goal? And she said, yes. And I was

[0:42] YouTube https://youtu.be/gV1nQ3TsXQY?t=35 || You Don’t Need to Write Your Goals Down If You Can’t Stop Thinking About Them
like, why? And she said, because it's all you talk about. And so I bring this up because I think there sure there's some signs around writing goals and things like that. I actually really haven't written many of my goals down at all. It's just that I literally think of nothing else. Yeah, you probably don't

[0:57] YouTube https://youtu.be/gV1nQ3TsXQY?t=50 || You Don’t Need to Write Your Goals Down If You Can’t Stop Thinking About Them
really need to remember it if it's a thing that's the only thing I think about all day. And so I would say that and you know what and like I is that the right way? Is that the wrong way? I have no idea. Um but I would say that for those of you who do have that um it will increase the likelihood that you get

[1:11] YouTube https://youtu.be/gV1nQ3TsXQY?t=64 || You Don’t Need to Write Your Goals Down If You Can’t Stop Thinking About Them
them. Yeah, for sure. Real quick, if you're a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So my team and I put together the $100 million scaling road map, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went

[1:27] YouTube https://youtu.be/gV1nQ3TsXQY?t=80 || You Don’t Need to Write Your Goals Down If You Can’t Stop Thinking About Them
through and more importantly where they got stuck and how they got past it. And so we broke it into these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of functions of the

[1:40] YouTube https://youtu.be/gV1nQ3TsXQY?t=93 || You Don’t Need to Write Your Goals Down If You Can’t Stop Thinking About Them
business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so no matter what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap,

[1:53] YouTube https://youtu.be/gV1nQ3TsXQY?t=106 || You Don’t Need to Write Your Goals Down If You Can’t Stop Thinking About Them
plug in your business information, and if you want us to actually help you deconstrain the business and you're trying to scale, we'd love to help you out on the thank you page. You can just book a call with my team and we will look at the business, see if we can help. And if we can, we'll invite you

[2:07] YouTube https://youtu.be/gV1nQ3TsXQY?t=120 || You Don’t Need to Write Your Goals Down If You Can’t Stop Thinking About Them
out to Vegas and we'll do this in person live.


VIDEO
TITLE: The Only Metric of Success That Actually Matters
URL: https://youtu.be/hB8EMGliz2Q
PRIMARY_TOPIC: misc
TOPICS: misc

[0:00] YouTube https://youtu.be/hB8EMGliz2Q?t=0 || The Only Metric of Success That Actually Matters
There's a quote from Jason Paran that says, "Except that all of your heroes are full of Your heroes aren't gods. They're just regular people who probably got good at one thing by neglecting literally everything else." Yeah, I just I agree with the statement. money. Um I It's just so interesting to me. I've been thinking about this to do with uh Billy McFalland. Uh let me let me just get this in. Hit it.

[0:22] YouTube https://youtu.be/hB8EMGliz2Q?t=15 || The Only Metric of Success That Actually Matters
And that's okay because if they wanted that then that's the problem that they're solving for. Like I get criticized all the time for work life balance. People are like, "Well, you don't have any hobbies, Alex, and you don't whatever." Right? And I'm like, I don't want any. So why do I have to sacrifice things that I would prefer to do to do things I don't want to do to satisfy your objective

[0:42] YouTube https://youtu.be/hB8EMGliz2Q?t=35 || The Only Metric of Success That Actually Matters
measure of what you deem as work life balance? Why? So that's what this is where you were talking about uh was it optimize for the outcome or what's the metric of success? Uh yeah, that you were saying like what what is it that people are optimizing for, right? It seems to me that you have stepped back and decided

[1:03] YouTube https://youtu.be/hB8EMGliz2Q?t=56 || The Only Metric of Success That Actually Matters
axiomatically this is the thing that I'm optimizing for that I enjoy most doing. Yes, that's I enjoy playing the game and so everything I do is about the game. Yes, my podcast is called the game. I draw pictures all day about business. I write books about business. I make content about business. I spend the rest of my I've never seen a picture.

[1:19] YouTube https://youtu.be/hB8EMGliz2Q?t=72 || The Only Metric of Success That Actually Matters
I've $100 million offers. Zillion pictures in there. Oh, are they done by you? 100% all of the drawings are mine and $100 leads has like a hundred doodles in it, doesn't it? Are they any good? Are they nice? I think so. They got Are they cute? They got little animals in. They don't have animals in them. I'm not I'm not I'm not going to look at them.

[1:33] YouTube https://youtu.be/hB8EMGliz2Q?t=86 || The Only Metric of Success That Actually Matters
Oh, there's there's little bag of money, big bag of money. Like that's how dead serious. But no, but like and and I spend the rest of my day doing business. Yeah. And so it's like, why don't you garden? Cuz I don't care. Real quick, if you're a business owner and you're not growing as fast as you'd like, I'd like to give you a free gift.

[1:51] YouTube https://youtu.be/hB8EMGliz2Q?t=104 || The Only Metric of Success That Actually Matters
So my team and I put together the $100 million scaling roadmap, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went 2 minutes through and more importantly where they got stuck and how they got past it. And so we broke it in these 10 stages and we made this little kind of quiz thing where if you put in your business

[2:08] YouTube https://youtu.be/hB8EMGliz2Q?t=121 || The Only Metric of Success That Actually Matters
information, it'll tell you where you're at and the most important part for you, what to do for each of the functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so no matter what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. You

[2:25] YouTube https://youtu.be/hB8EMGliz2Q?t=138 || The Only Metric of Success That Actually Matters
can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you deconstrain the business and you're trying to scale, we'd love to help you out on the thank you page. You can just book a call with my team and we will look into the business, see if we can help. And if we can, we'll invite you out to Vegas and we'll do this in person live.


VIDEO
TITLE: Why You Should Start with Income-Generating Skills
URL: https://youtu.be/iClReCOmXGk
PRIMARY_TOPIC: misc
TOPICS: misc, career, offers, niche

[0:00] YouTube https://youtu.be/iClReCOmXGk?t=0 || Why You Should Start with Income-Generating Skills
If you want to get really good at something, then why don't we start with the skills that generate income? And so if we follow kind of the the three elements of a business at its most basic form is you have some element of promotion. So we got to let people know about our stuff. The second element is

[0:12] YouTube https://youtu.be/iClReCOmXGk?t=5 || Why You Should Start with Income-Generating Skills
we got to have a way to convert them. So we have to be able to sell some sort of exchange mechanism. And then finally, we have to deliver, right? So track, convert, deliver. Very easy. Um well, easy to easy to say, hard to do, right? Within each of those things, it's like, okay, well, how do I let people know

[0:26] YouTube https://youtu.be/iClReCOmXGk?t=19 || Why You Should Start with Income-Generating Skills
about my stuff? or even before that what stuff do I sell right and so that's where I like to think about it as people try to think man there's so many people and and try to boil the ocean like it's impossible to try and like try and think what business could I possibly start because you're trying to address the

[0:42] YouTube https://youtu.be/iClReCOmXGk?t=35 || Why You Should Start with Income-Generating Skills
world when it's much easier to say what are the problems that exist in my life and I kind of think of it as the three Ps like most businesses come out of a passion so something that you're just inherently interested in they come out of a profession so you currently exchange right now you have a job whatever it is and you get paid paid

[0:57] YouTube https://youtu.be/iClReCOmXGk?t=50 || Why You Should Start with Income-Generating Skills
maybe not as much as you want but you do get paid uh for exchanging some sort of value with the business and the third is P which is pain right so there's some deep pain that sometimes you went through so maybe it's a mom who had to figure out how to um create non-allergenic food for their kids right

[1:12] YouTube https://youtu.be/iClReCOmXGk?t=65 || Why You Should Start with Income-Generating Skills
it's it be something as small as that and so from that those three kind of uh buckets is I think the best starting point for most people who want to start making an income it's like okay well if you're inherently interested in this topic it's like can we make can we let people know about stuff around that

[1:26] YouTube https://youtu.be/iClReCOmXGk?t=79 || Why You Should Start with Income-Generating Skills
topic. Can we create solutions around that stuff? Can we create services, which is where I prefer most people start, which to be fair, in the United States, 78% of businesses are service based businesses. And I think it's because they're the easiest to start. You just trade time for money. Very low risk,

[1:39] YouTube https://youtu.be/iClReCOmXGk?t=92 || Why You Should Start with Income-Generating Skills
right? You either get richer or you don't. But like your your base your base is zero. Real quick, if you're a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So my team and I put together the $100 million scaling roadmap, which is basically 200 hours of

[1:54] YouTube https://youtu.be/iClReCOmXGk?t=107 || Why You Should Start with Income-Generating Skills
us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how they got past it. And so we broke it into these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll

[2:07] YouTube https://youtu.be/iClReCOmXGk?t=120 || Why You Should Start with Income-Generating Skills
tell you where you're at and the most important part for you, what to do for each of the functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so no matter what you're struggling with, someone else has already struggled with it and

[2:21] YouTube https://youtu.be/iClReCOmXGk?t=134 || Why You Should Start with Income-Generating Skills
solved it. And so I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you deconrain the business and you're trying to scale, we'd love to help you out on the thank you page. You can just book a

[2:33] YouTube https://youtu.be/iClReCOmXGk?t=146 || Why You Should Start with Income-Generating Skills
call with my team and we will look at the business, see if we can help, and if we can, we'll invite you out to Vegas and we'll do this in person live.


VIDEO
TITLE: How to Learn Faster Than Everyone Around You
URL: https://youtu.be/imjk7uoqEeg
PRIMARY_TOPIC: misc
TOPICS: misc

[0:00] YouTube https://youtu.be/imjk7uoqEeg?t=0 || How to Learn Faster Than Everyone Around You
Some of you guys may have seen the interview that I did with Amjod and Replet, the CEO uh the founder of Replet. We talk about how learning works. AI has to get trained on data. We have to clean data and say good, bad, good, bad, good, bad over and over again. Once AI can learn in the real world, the

[0:17] YouTube https://youtu.be/imjk7uoqEeg?t=10 || How to Learn Faster Than Everyone Around You
feedback loops are significantly faster. And so it's first party data. It's it drove in the road here and then all of a sudden someone honked and it got feedback and it went back in the lane, right? And so at a certain point you'll stop relying as much on modeling all the people who are doing better than you at

[0:34] YouTube https://youtu.be/imjk7uoqEeg?t=27 || How to Learn Faster Than Everyone Around You
the thing. And then you will start to do a tremendous amount of volume. And then from your volume you will look at your so let's say this is the volume we did. This is all of our reps. And we say okay what made these different from all these? What is the difference? Now there is for sure a difference because these

[0:55] YouTube https://youtu.be/imjk7uoqEeg?t=48 || How to Learn Faster Than Everyone Around You
are the top 10%. You might only be able to identify one or two differences. So you will take the things that you find different and then you will do another set of many repetitions where you'll do this and then you'll have a top 10% again. And on here you'll get another inference of why that's the top 10%.

[1:17] YouTube https://youtu.be/imjk7uoqEeg?t=70 || How to Learn Faster Than Everyone Around You
And then but wait there's more. We will then go taking all those inferences and then we have our top 10% again and here you get the idea. Your idea and observation density will increase like coats of paint. Every time you go over it, you will learn one more thing. But I would say that the key to learning is

[1:40] YouTube https://youtu.be/imjk7uoqEeg?t=93 || How to Learn Faster Than Everyone Around You
observation. Once you ha once you can observe the differences between current and ideal. And this is honestly the gap people like I get the compliment often that Alex breaks things down in such a simple way. It's it's really just looking at the world through the lens of analysis of observation and saying what

[2:00] YouTube https://youtu.be/imjk7uoqEeg?t=113 || How to Learn Faster Than Everyone Around You
is different about these things and looking at it almost as an autist where there is no meaning behind anything. Just simply this person extended his hand that person extended their hand. This person nods when that person talks. When that person stops talking this person doesn't nod. Why doesn't this

[2:17] YouTube https://youtu.be/imjk7uoqEeg?t=130 || How to Learn Faster Than Everyone Around You
person nod when that person is talking? Oh, okay. People determine that this person has more influence. The person who nods when the other person is talking. Okay. If I want more influence, when other people talk, I should nod and then occasionally interject. Yeah, sounds good. That's interesting. Go on.

[2:32] YouTube https://youtu.be/imjk7uoqEeg?t=145 || How to Learn Faster Than Everyone Around You
Tell me more about that. Okay, great. So then I could start observing that. What else does this person do? This person when he asks for things takes a step back. This person doesn't. Okay, so when I ask for things, if I want to increase likelihood of compliance, I'll take a step back. And so it's these

[2:46] YouTube https://youtu.be/imjk7uoqEeg?t=159 || How to Learn Faster Than Everyone Around You
observational differences which separate the people who win from the people who won't. Real quick, I'm going to show you the exact 10-stage road map from zero to 100 million plus that less than 1% of companies finish. I've now done multiple times. And so I can say with a lot of confidence that these are the stages as

[3:01] YouTube https://youtu.be/imjk7uoqEeg?t=174 || How to Learn Faster Than Everyone Around You
headcount increases that you need to get through. And I broke each of these down by eight different functions of the business. What the constraint feels like like what are the symptoms of it when you're going through it and then what steps we actually took to graduate. And we've done this across software,

[3:15] YouTube https://youtu.be/imjk7uoqEeg?t=188 || How to Learn Faster Than Everyone Around You
physical products, uh, service businesses, brick and mortar, all of this. And it works. And it's my gift to you. It's absolutely free. And so the link's in the description, but you just go acquisition.comroadmap. Just enter your info and it'll spit it right back to you. offering.


VIDEO
TITLE: Maximizing vs. Optimizing
URL: https://youtu.be/kOAGu-RHzxU
PRIMARY_TOPIC: misc
TOPICS: misc

[0:00] YouTube https://youtu.be/kOAGu-RHzxU?t=0 || Maximizing vs. Optimizing
You lose more life trying to optimize everything than just living it. The stress of trying to be perfect is killing you more quickly than your imperfections. All right. So, I I I'm glad we came back to optimization because um there's obviously on the extreme there's uh guys like Brian Johnson with Blueprint who

[0:14] YouTube https://youtu.be/kOAGu-RHzxU?t=7 || Maximizing vs. Optimizing
are trying to like live to 200 or live forever. Um and I I I respect that I respect dedication to anything always. Um and interestingly around I've always been a maximizer. So, I've actually not really been an optimizer in my life. It's just like as soon as I have an input output equation where it's like n

[0:35] YouTube https://youtu.be/kOAGu-RHzxU?t=28 || Maximizing vs. Optimizing
equals x and it's like and if I want 10 x I do 10 n, I'm like great, then can we do a,000 end? Like I just want to do as much of that as I humanly possible. Um, but when we like I love competitors who like optimizing because I always see it as a weakness because it's so easy to exploit. It's like, "Oh, you need your

[0:53] YouTube https://youtu.be/kOAGu-RHzxU?t=46 || Maximizing vs. Optimizing
eight hours of sleep or you need your morning routine or you if you don't have your supplements, you're just totally fucked." Or like, "I didn't have my coffee this morning, so I can't function." Like, I love to compete against people like that because they're so easy to break. It's fragile. Yeah. And so what happens is the

[1:08] YouTube https://youtu.be/kOAGu-RHzxU?t=61 || Maximizing vs. Optimizing
optimizations become superstition. Correct. And so my my fear around and I and maybe I take a more extreme stance on this, but like I've always wanted to be able to with an internet connection and a laptop and a foldout chair go make money and always have that as my north star that anything else is extra. And

[1:31] YouTube https://youtu.be/kOAGu-RHzxU?t=84 || Maximizing vs. Optimizing
I feel like I lose more quickly when I get into this optimization cycle around cuz I remember years ago I um I bought one of those rings that tracks your sleep and I kept trying to like set sleep PRs and you can only get so high anyways. And then I started stressing more about not hitting sleep PRs that I was sleeping worse than

[1:54] YouTube https://youtu.be/kOAGu-RHzxU?t=107 || Maximizing vs. Optimizing
when I wasn't tracking it. And so then I was like, well, this thing. and I slept fine the next night. And so, um, obviously microcosm, I'm a big believer in tracking progress in general, but just the idea that we become so overly romantic around these things that sometimes you just have to break and sometimes you have to be

[2:13] YouTube https://youtu.be/kOAGu-RHzxU?t=126 || Maximizing vs. Optimizing
violent and sometimes when you're on your journey, you're not going to sleep much and you're going to you're going to like there was a a two-year period where I did uh turnarounds for gyms. I flew around the nation. I every month I would do a new gym. I ate out of gas stations and I ate gas station food and I gained

[2:28] YouTube https://youtu.be/kOAGu-RHzxU?t=141 || Maximizing vs. Optimizing
weight during that period of time and it was for then and not forever and I'm in shape now and so whatever, who cares? And so like I used to tell this when I was selling weight loss to people. I'd say like who cares if you get in shape for 6 weeks out of 80 years and like right as they're about to sign

[2:44] YouTube https://youtu.be/kOAGu-RHzxU?t=157 || Maximizing vs. Optimizing
up for a membership. I was like you want to sign and then this is how I would sell longer memberships. But like it's also true. It's like you want to sign up for the 6 weeks, but like Susan, like who cares if you lose 20 lbs and you're still overweight 6 weeks from now and then you gain it back the next 6

[2:58] YouTube https://youtu.be/kOAGu-RHzxU?t=171 || Maximizing vs. Optimizing
weeks and you're still the exact same weight for the rest of your life. And so I just I think the absolute dedication to maximization so that becomes a part of your identity and your character has been one of the outsized returns that I've gotten in my life. And just being absolutely willing to s like I'm I'm

[3:12] YouTube https://youtu.be/kOAGu-RHzxU?t=185 || Maximizing vs. Optimizing
pretty violent about this, but like list all the things that you aren't willing to give up for the dreams that you have. And that is what the person who will beat you is willing to give up. Real quick, if you're a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift.

[3:28] YouTube https://youtu.be/kOAGu-RHzxU?t=201 || Maximizing vs. Optimizing
So my team and I put together the $100 million scaling roadmap, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how they got past it. And so we broke it in these 10 stages and we

[3:43] YouTube https://youtu.be/kOAGu-RHzxU?t=216 || Maximizing vs. Optimizing
made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so no

[3:56] YouTube https://youtu.be/kOAGu-RHzxU?t=229 || Maximizing vs. Optimizing
matter what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you deconrain the business and you're trying

[4:10] YouTube https://youtu.be/kOAGu-RHzxU?t=243 || Maximizing vs. Optimizing
to scale, we'd love to help you out on the thank you page. You can just book a call with my team and we will look at the business, see if we can help. And if we can, we'll invite you out to Vegas and we'll do this in person live.


VIDEO
TITLE: How to Get Good at Something Fast
URL: https://youtu.be/m9HqMDT-BVo
PRIMARY_TOPIC: misc
TOPICS: misc

[0:00] YouTube https://youtu.be/m9HqMDT-BVo?t=0 || How to Get Good at Something Fast
single greatest advantage you have in your 20s is that you can work longer hours. You have fewer social obligations. You probably aren't married. You probably don't have kids. And maybe if you are, it's like you remember earlier. Um, and your brain is at its absolute peak. And so those are the advantages you have. The

[0:17] YouTube https://youtu.be/m9HqMDT-BVo?t=10 || How to Get Good at Something Fast
disadvantages are that you don't have experience and you're probably not that good at anything yet. And so the only real action item that I have is just accumulate so much volume in a very narrow space so you can get good. And once you get good, you know, the rest of the world kind of opens up to you. But

[0:32] YouTube https://youtu.be/m9HqMDT-BVo?t=25 || How to Get Good at Something Fast
it's lacking those foundational skills of whatever income generating opportunity you want to pursue that most people lack. And I think that's I think part of that is because they're like unclear on which, you know, path they should pursue. Um, but you know, I think a large a large part of making that that um

[0:46] YouTube https://youtu.be/m9HqMDT-BVo?t=39 || How to Get Good at Something Fast
deduction is figuring out, okay, uh is there is there some sort of profession that already exists that I want to do? How do I get good at that? That's actually usually related to very straightforward. Uh the next is like there's certain problem that I've personally suffered from that I can you know help other people who now that I've

[1:00] YouTube https://youtu.be/m9HqMDT-BVo?t=53 || How to Get Good at Something Fast
got gotten over it that I can help someone else get over it too. Um and then you said like the interest in hobbies, right? The things that you're very interested in. That one can be dangerous because sometimes uh no you're a singer, you love singing but no one no one else likes your singing, right? Um and so you probably should,

[1:13] YouTube https://youtu.be/m9HqMDT-BVo?t=66 || How to Get Good at Something Fast
especially in your 20s already have a pretty strong indication that you're good because if you look at the biggest biggest, you know, I'll say just as an example like pop stars, many of them are already there at that at that age. And so, uh, if you were good enough, you might have already been discovered. And

[1:25] YouTube https://youtu.be/m9HqMDT-BVo?t=78 || How to Get Good at Something Fast
so, um, I tend to be more practical when it comes to picking those types of paths. It sounds like you actually still believe in jobs, which is, I think, unusual cuz if you look at a lot of other I don't like to throw shade, but you look at a lot of the other sort of online personalities, they're like, "Ah,

[1:39] YouTube https://youtu.be/m9HqMDT-BVo?t=92 || How to Get Good at Something Fast
careers are for suckers. Entrepreneurship is the only way to go." And I it maybe I could be reading into your words too much, but it sounded like you didn't throw that option in the trash. I mean, you I'm a big believer in do whatever you want depending on your goals. Yeah. You know, if you want to become a

[1:54] YouTube https://youtu.be/m9HqMDT-BVo?t=107 || How to Get Good at Something Fast
trillionaire, there's pretty much like one way to do it. If you want to become a millionaire, there's a lot of ways to do it. And so, I think it's picking the path that makes the most sense for you. Some people really don't like risk, and I think there's nothing wrong with that. Um, and rather than shouting at people

[2:06] YouTube https://youtu.be/m9HqMDT-BVo?t=119 || How to Get Good at Something Fast
and saying like, "There's something wrong with you for not liking this thing," it's like, "There might be nothing wrong with you." And if you're content with that, then you've already won. Real quick, if you're a business owner and you are not growing as fast as you'd like, I'd like to give you a free

[2:17] YouTube https://youtu.be/m9HqMDT-BVo?t=130 || How to Get Good at Something Fast
gift. So, my team and I put together the $100 million scaling roadmap, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how they got past it. And so we broke it in these 10 stages and we

[2:33] YouTube https://youtu.be/m9HqMDT-BVo?t=146 || How to Get Good at Something Fast
made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of the functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so no

[2:46] YouTube https://youtu.be/m9HqMDT-BVo?t=159 || How to Get Good at Something Fast
matter what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. free. You can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you deconrain the business and you're trying

[2:59] YouTube https://youtu.be/m9HqMDT-BVo?t=172 || How to Get Good at Something Fast
to scale, we'd love to help you out on the thank you page. You can just book a call with my team and we will look at the business, see if we can help, and if we can, we'll invite you out to Vegas and we'll do this in person live.


VIDEO
TITLE: How Do I Build a Marketing System From Scratch When I Have Never Done It
URL: https://youtu.be/m9dbNDHrQYk
PRIMARY_TOPIC: misc
TOPICS: misc, leads, hiring, ads, scaling

[0:00] YouTube https://youtu.be/m9dbNDHrQYk?t=0 || How Do I Build a Marketing System From Scratch When I Have Never Done It
Just a quick background. So I own four auto body shops and then I pivoted into garage door. Yeah, there's a there's a hail stom which I love and hate. Yeah, got it. I visited pivoted to garage doors because it's just um the industry tightly fragmented right now. There's only maybe two big players. The area I'm

[0:21] YouTube https://youtu.be/m9dbNDHrQYk?t=14 || How Do I Build a Marketing System From Scratch When I Have Never Done It
in is there not that many. Cool. And so we started professionalizing the company. I've been installing SOPs, checklists, alarms process, trial, tranual, it's really good. Um, but my one issue is uh we have a weird niche at the moment which I'm trying to diversify heavily away from where we kind of have

[0:38] YouTube https://youtu.be/m9dbNDHrQYk?t=31 || How Do I Build a Marketing System From Scratch When I Have Never Done It
a single channel risk. We pretty much give most of our leuring home warranty companies. Oh, there are eight of them. So, it's not like one, you know, trail, but I don't like Yeah. I used to work at Geico and we would get a body shop and we'd become 30% 40, 50, 60, 70% and we own. I don't want that. I want just like

[0:57] YouTube https://youtu.be/m9dbNDHrQYk?t=50 || How Do I Build a Marketing System From Scratch When I Have Never Done It
on body shop organic customers coming in, paid leads, you know, all these things. And so, where I'm at is I'm at this pivot point where I'm just about to start marketing. You're doing seven are you doing 7 million was it? 7 million. Okay. Got it. 1.5 million of cash flow. And um but it does have 4 million of debt like purchase.

[1:15] YouTube https://youtu.be/m9dbNDHrQYk?t=68 || How Do I Build a Marketing System From Scratch When I Have Never Done It
Anyways, the cool thing is it's doing no marketing right now at all. Like we have one lead every month from marketing. So we're about to start this whole SEO PPC maybe Facebook, etc., etc. So my one question is, you know, I got to organize how it's going to happen. How should I organize it? Should I get a marketing

[1:35] YouTube https://youtu.be/m9dbNDHrQYk?t=88 || How Do I Build a Marketing System From Scratch When I Have Never Done It
manager? Where should I get them from? Should I hire them? Just kind of supervise, build it up, but teach me. stuff I can know because it it'll integrate with other parts of the business, you know, and it's just how do I how would you organize it if you're at my state? I basically get to build it from the ground up, which is kind of

[1:49] YouTube https://youtu.be/m9dbNDHrQYk?t=102 || How Do I Build a Marketing System From Scratch When I Have Never Done It
cool. Yeah. Yeah. I'm trying to think because it's kind of it's kind of the issue that Anhorn had with um like when it's a core function of the business like I see I see rain making as a big part of the business like customer you have customer acquisition, you got delivery as the two, you know, and then you got ops is

[2:03] YouTube https://youtu.be/m9dbNDHrQYk?t=116 || How Do I Build a Marketing System From Scratch When I Have Never Done It
the third leg of the stool. Like every business needs all three. Somebody to get customers, someone to deliver customers, and someone to make sure that no one goes to jail, right? and like make sure all three have to like keep going around, right? And by that one, I mean talk to people, HR, finance, legal,

[2:15] YouTube https://youtu.be/m9dbNDHrQYk?t=128 || How Do I Build a Marketing System From Scratch When I Have Never Done It
all that stuff, right? Um, okay. So, it's a core function of the I mean, like generating leads. Now, I like the the fact that you have the eight the eight different places that you're getting the the warranty leads from. So, that's kind of sweet. Um, I mean, I would just continue to do that as much as I could get, you know, go from eight

[2:31] YouTube https://youtu.be/m9dbNDHrQYk?t=144 || How Do I Build a Marketing System From Scratch When I Have Never Done It
to, you know, 20 or whatever. Um, I don't even know how many. You probably know the number saturated. was one of them who said like, "Oh, you're our biggest vendor along with Home Depot." I'm a whale to them. Yeah. Right. I would I would probably if I'm trying to think about where I would start. I me personally um PPC is is uh

[2:52] YouTube https://youtu.be/m9dbNDHrQYk?t=165 || How Do I Build a Marketing System From Scratch When I Have Never Done It
will be harder to crack initially, but then once you have it, it's very uh stable. Okay. And so for local PPC, I think will will work really well. um it's a totally different monster. But then social media ads like Meta um specifically I think will work really really well. The thing with meta ads for local is I'd want to

[3:12] YouTube https://youtu.be/m9dbNDHrQYk?t=185 || How Do I Build a Marketing System From Scratch When I Have Never Done It
have someone in house for that. Um the PBC guys, there's a bunch of really good agencies for PPC that can do pretty good work for you on the local level. Um who can just probably handle it pretty well. Uh but the the social media side, I have yet to see people who don't do huge companies do a good job. And that's just

[3:31] YouTube https://youtu.be/m9dbNDHrQYk?t=204 || How Do I Build a Marketing System From Scratch When I Have Never Done It
because you have to have so much creative like creative gets tired in local market in like two to three weeks. So you have to make creative every 21 days like and like a decent amount of it. I mean this is why we had gym launch like we just we took all the creative burden over but we did it for a thousand locations.

[3:49] YouTube https://youtu.be/m9dbNDHrQYk?t=222 || How Do I Build a Marketing System From Scratch When I Have Never Done It
So you'd have to build that in house. So, in terms of like ease and speed, I would probably go vendor first for the PPC. Um, this is me just saying what would I do? Yeah. Yeah. I would probably go vendor first for PPC. Um, and then I would and then I would probably I'd try and bring someone in house who understand probably a

[4:08] YouTube https://youtu.be/m9dbNDHrQYk?t=241 || How Do I Build a Marketing System From Scratch When I Have Never Done It
younger guy who understands um paid ads at a local level. And the nice thing is that there's a gazillion of them, guys who understand local ads on social media. Um, and uh and give him some sort of exciting like little mini comp that he can turn into. Um, and uh cuz if if he's relatively techsavvy and knows how to do social

[4:30] YouTube https://youtu.be/m9dbNDHrQYk?t=263 || How Do I Build a Marketing System From Scratch When I Have Never Done It
media ads and whatnot, he could become a weapon for the business. Um, and that could probably really help you on the acquisition side because you'll just like scoop them up, put whatever 100 grand, 200 grand in, whatever you buy him for, lever the rest, and then you could like immediately triple the

[4:44] YouTube https://youtu.be/m9dbNDHrQYk?t=277 || How Do I Build a Marketing System From Scratch When I Have Never Done It
business and roll it in. Yeah. This one I'm kind of excited about the SEO portion because I know that's who we're doing a rebrand too. So want to have the trucks wrapped a certain way by company and all that the SEO. Would you do that same kind of go through an agency out of that or inhouse? See like

[4:57] YouTube https://youtu.be/m9dbNDHrQYk?t=290 || How Do I Build a Marketing System From Scratch When I Have Never Done It
agency but yeah I mean a PPC is really simple and so I think and they're usually pretty well priced especially for local and when you get a good guy it's like they just run the same playbook. They go for the same links they build the same way and they just kind of like it works. Um, for SEO, SEO is more complicated. Um,

[5:17] YouTube https://youtu.be/m9dbNDHrQYk?t=310 || How Do I Build a Marketing System From Scratch When I Have Never Done It
and it is very much like the skill of the like there's I feel like there's more skill in my opinion for SEO than there is for PPC. Um, but the nice thing is that local is easy to win um compared to like national. And so since you're just trying to win local markets, um, again, I just whenever I do anything in

[5:34] YouTube https://youtu.be/m9dbNDHrQYk?t=327 || How Do I Build a Marketing System From Scratch When I Have Never Done It
a new thing, I start with vendors. I have you gone through the agency chapter in the um, leads book. I have it bought or like just showed up on like just literally read that chapter. Just read that chapter. Yeah. It's um it just gives you my playbook for how I crack every new channel. That's really what I

[5:51] YouTube https://youtu.be/m9dbNDHrQYk?t=344 || How Do I Build a Marketing System From Scratch When I Have Never Done It
do. I buy buy the agency and then I I tell them I'm going to take over in six months. You help me train the person and then eventually I won't need you. Yeah. That's exactly why I bought the book and I came because I was like when I think of I think of Yeah. I think of marketing and sales and conversions and

[6:10] YouTube https://youtu.be/m9dbNDHrQYk?t=363 || How Do I Build a Marketing System From Scratch When I Have Never Done It
have you read offers yet? I'm not yet but yeah missing out. I'm going to read these. Yeah. Yeah. You could you could literally both in like there's one's three hours, the other is like four and a half. So you should be good. All right. So


VIDEO
TITLE: You’re Not Selling, You’re Transferring Conviction
URL: https://youtu.be/n_6TZGmck3k
PRIMARY_TOPIC: misc
TOPICS: misc, closing, hiring

[0:00] YouTube https://youtu.be/n_6TZGmck3k?t=0 || You’re Not Selling, You’re Transferring Conviction
Let's do like uh one thing you one of my favorite things from you is uh these little Tik Toks or shorts I see where you're giving like a sales tip or a little sales trick or whatever. And um I would love for you I think most people probably you know most people who are listening to this just you know the bell

[0:18] YouTube https://youtu.be/n_6TZGmck3k?t=11 || You’re Not Selling, You’re Transferring Conviction
curve of people listening to this probably have spent you know zero time trying to improve their sales and have not seen some of these things. So, I want to give them the opportunity where they don't got to go click and find this random Tik Tok that I'm talking about in the ocean of Tik Tok. I want to uh role

[0:32] YouTube https://youtu.be/n_6TZGmck3k?t=25 || You’re Not Selling, You’re Transferring Conviction
play a little bit. Um, give us kind of like um give us an example of normal like here's the default way people are doing something and then here's the rephrase or the reframe that has better results. Um, I would love to to give get two minutes of learning sales from Alex. Sure. And just as a quick caveat to

[0:53] YouTube https://youtu.be/n_6TZGmck3k?t=46 || You’re Not Selling, You’re Transferring Conviction
complete the loop from like 40 minutes ago, you said like what was the book or training or whatever that so it's my belief if you look at Belelfford, you look at Bradley, you look at Grant Cardone, some of the big sales trainers that are out there, almost all of them invariably have the same story which is

[1:07] YouTube https://youtu.be/n_6TZGmck3k?t=60 || You’re Not Selling, You’re Transferring Conviction
I started selling and was the best guy on the team by a mile and then I tried to figure out what I was doing. And so I do think that some people naturally based on their childhood, their upbringings, their whatever are just have a higher proclivity for selling which Yeah. Just a gift of gab and and and

[1:24] YouTube https://youtu.be/n_6TZGmck3k?t=77 || You’re Not Selling, You’re Transferring Conviction
empathy. Yeah. And I think it carries over into how you recruit for selling too because we've built a lot of sales teams and I actually have a very short allowing for people to fail at sales cycle. Probably much shorter than most people. And it's just because I've never had a killer salesperson who didn't do pretty well

[1:39] YouTube https://youtu.be/n_6TZGmck3k?t=92 || You’re Not Selling, You’re Transferring Conviction
the first week. And so for me, we, you know, we turn through those quickly, but as a result of that, the team is just killers and they know that. So I I like this quote from from Grant Cardone. He says, you know, my sales team is a dangerous place to work. And um I I love that. So in terms of uh sales stuff, I think

[1:56] YouTube https://youtu.be/n_6TZGmck3k?t=109 || You’re Not Selling, You’re Transferring Conviction
that I think people don't know how people are really freaked out about the idea of selling, right? And so I think the first reframe is like you're not selling, you're helping someone make a decision that's going to help themselves. And the the the the front part of that is that I do think that the number one predictor of good sales is

[2:12] YouTube https://youtu.be/n_6TZGmck3k?t=125 || You’re Not Selling, You’re Transferring Conviction
conviction. And so fundamentally you have one person who should believe in something, another person who does not believe it yet. And trust is the thing that transfers that conviction. So if fundamentally there's the two things you need, you need trust and you need conviction. Most times sales people

[2:28] YouTube https://youtu.be/n_6TZGmck3k?t=141 || You’re Not Selling, You’re Transferring Conviction
don't have 100% trust. Sorry, 100% conviction. And so the also the idea of conviction as a binary is false. So it's not like I believe it or I don't believe it is to what extent do I believe it right and so that's why like in terms of if I want to improve a sales team I can do the drills which we do and that's

[2:44] YouTube https://youtu.be/n_6TZGmck3k?t=157 || You’re Not Selling, You’re Transferring Conviction
like blocking tackling but the thing that really juices a sales team is hearing the testimonials of the people that they sold last week and what they're doing today and how their lives have changed and so I noticed this because on my sales teams when we were in person whenever I did weigh out day which is when everyone finished their

[2:58] YouTube https://youtu.be/n_6TZGmck3k?t=171 || You’re Not Selling, You’re Transferring Conviction
challenges and everybody was crying and so excited I tried to stack as many sales appointments as I could while people were weighing out. And during those days, we closed like 100%. Cuz people were like, "Dude, how can you not think this works? It's right there." And so the thing is is like you can either

[3:12] YouTube https://youtu.be/n_6TZGmck3k?t=185 || You’re Not Selling, You’re Transferring Conviction
trick yourself into having the right tone or you can train yourself. And I think that it's much easier to trick yourself into it by just simply believing because if you talk if you truly believe in the product, you will talk about it differently. And so in terms of an understanding of selling, if you need to have conviction

[3:30] YouTube https://youtu.be/n_6TZGmck3k?t=203 || You’re Not Selling, You’re Transferring Conviction
and you need to have trust, trust is going to come from expertise and some level of rapport, right? And so um I think that overarchingly to help someone sell, we just have to ask the right questions to get someone to come to the conclusion on their own. And so most sales conversations follow more or less

[3:48] YouTube https://youtu.be/n_6TZGmck3k?t=221 || You’re Not Selling, You’re Transferring Conviction
the same framework if you know what you're doing. Otherwise, people are just chasing their tail and trying to chase a prospect to an outcome that the prospect doesn't know how. like we've had this conversation a h 100red times. They have only had it once. We should be the one knowing how this conversation is

[4:01] YouTube https://youtu.be/n_6TZGmck3k?t=234 || You’re Not Selling, You’re Transferring Conviction
supposed to go, right? We should also come in with a massive advantage to how to have this conversation go the way we want it to cuz we do it all day, right? And so, you know, big big front-end pieces is like why are they there? What's the problem? What have they done so far? understanding where they failed. Seeing why our

[4:20] YouTube https://youtu.be/n_6TZGmck3k?t=253 || You’re Not Selling, You’re Transferring Conviction
product is different from the things that they failed, asking for permission to explain about the product, explaining the product not in any way based on features but only based on the experiences that they will have as a result of it and using analogies to explain those experiences, right? Um, and then and then having a close at the

[4:38] YouTube https://youtu.be/n_6TZGmck3k?t=271 || You’re Not Selling, You’re Transferring Conviction
end, which the the Tik Tok I think that you he referenced is like a no-based close. And I think a lot of natural sales people do this anyways. Like if I want something, I might be like, "Hey, can you do this for me?" I'm like, "Hey, would you mind?" And they say, "No, they don't. I don't mind." Right? Like this

[4:53] YouTube https://youtu.be/n_6TZGmck3k?t=286 || You’re Not Selling, You’re Transferring Conviction
natural communication dynamics that most people who naturally know how to persuade people or at least influence do that on their own. This is just retroactively looking at and saying, "What did I do different? Like why is this different?" And um in terms of like overcoming because people are afraid of

[5:07] YouTube https://youtu.be/n_6TZGmck3k?t=300 || You’re Not Selling, You’re Transferring Conviction
confrontation, right? That's what they're afraid of. And so I believe that you can sell without ever having confrontation. And you can do that with what I like to call childlike curiosity. And so if someone says, um, well, my husband's not going to approve of that. I'm like, why wouldn't he? What do you

[5:24] YouTube https://youtu.be/n_6TZGmck3k?t=317 || You’re Not Selling, You’re Transferring Conviction
like, huh, that's so interesting. Tell me more about that. Rather than like, all right, let's like your husband's an Like, that's not going to work. Because in arguments, no one wins, right? And so be like, why why would he think that? Because because I would think that he wants what's best for you,

[5:39] YouTube https://youtu.be/n_6TZGmck3k?t=332 || You’re Not Selling, You’re Transferring Conviction
right? Yeah, he wants what's best for Does he know you're struggling with this right now? Well, I mean, yeah, he knows I'm struggling with it. Okay, so he wants what's best for he knows you're struggling with it. So, why do you think he would be opposed to solving something that that you're currently struggling

[5:50] YouTube https://youtu.be/n_6TZGmck3k?t=343 || You’re Not Selling, You’re Transferring Conviction
with? So, just so I understand, would he be happier if you continue to struggle? Well, no. It's like, well, great. Then would you be opposed to moving forward today and that way? And hey, if you go home to your husband, then you make a joke in a like scenario, then you close it, right? And so it's I think childlike

[6:07] YouTube https://youtu.be/n_6TZGmck3k?t=360 || You’re Not Selling, You’re Transferring Conviction
curiosity is the immediate that you have to train because people get defensive. So that is one thing that like fighters talk about when they're in the ring like in the beginning you breathe in too much right? I don't know if like if you've been in like sparring and stuff like you breathe in you breathe too much you

[6:21] YouTube https://youtu.be/n_6TZGmck3k?t=374 || You’re Not Selling, You’re Transferring Conviction
hyperventilate. And so the guys who've done it enough they slow down their breathing because when they get things get intense they can slow it down. And so I think sales is a lot the same way where you're like your adrenaline kicks in start breathing faster. It's fight or flight. So, you got to be able to slow

[6:33] YouTube https://youtu.be/n_6TZGmck3k?t=386 || You’re Not Selling, You’re Transferring Conviction
it down and be like, "Huh, that's crazy. I wouldn't have thought that. Okay, tell me more about that." And like, now you're interested. And then they don't feel like you're combating them. They feel like you genuinely are interested and want to help them, which is what you should be doing because you should be

[6:47] YouTube https://youtu.be/n_6TZGmck3k?t=400 || You’re Not Selling, You’re Transferring Conviction
selling them only if it makes sense. Real quick, if you're a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So my team and I put together the $100 million scaling roadmap, which is basically 200 hours of us looking over all the portfolio companies we've had

[7:01] YouTube https://youtu.be/n_6TZGmck3k?t=414 || You’re Not Selling, You’re Transferring Conviction
and what stages of growth they went through and more importantly where they got stuck and how they got past it. And so we broke it into these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you,

[7:15] YouTube https://youtu.be/n_6TZGmck3k?t=428 || You’re Not Selling, You’re Transferring Conviction
what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so no matter what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. You

[7:29] YouTube https://youtu.be/n_6TZGmck3k?t=442 || You’re Not Selling, You’re Transferring Conviction
can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you deconstrain the business and you're trying to scale, we'd love to help you out on the thank you page. You can just book a call with my team and we will look at the business, see if we can help. And if we can, we'll invite you

[7:44] YouTube https://youtu.be/n_6TZGmck3k?t=457 || You’re Not Selling, You’re Transferring Conviction
out to Vegas and we'll do this in person


VIDEO
TITLE: Go to Bed on Time. Half Your Problems Disappear.
URL: https://youtu.be/nh_XL2deX6w
PRIMARY_TOPIC: misc
TOPICS: misc

[0:00] YouTube https://youtu.be/nh_XL2deX6w?t=0 || Go to Bed on Time. Half Your Problems Disappear.
You can avoid tons of problems in life by doing one thing, going to bed on time. And so instead of setting alarms to wake up, set alarms to go to sleep on time. It's hard to wake up late when you go to bed at 9. Right? And so the thing is is that that one simple behavior actually can eliminate a lot of the

[0:18] YouTube https://youtu.be/nh_XL2deX6w?t=11 || Go to Bed on Time. Half Your Problems Disappear.
things that derail men, especially young men. And so Charlie Mer talks about this a lot, which is like all I'd want to do is find out where I'm going to die and never go there. The whole point is he thought so much more about avoiding stupidity than trying to be intelligent. It's kind of like the stupidities are

[0:35] YouTube https://youtu.be/nh_XL2deX6w?t=28 || Go to Bed on Time. Half Your Problems Disappear.
very easy to identify. The intelligence is hard. But if you avoid all stupidity, you just become intelligent by default. And so if you define intelligence the way I do, which is rate of learning, so how quickly you pick things up, that is intelligence. If you can avoid all of these things that make you look like an

[0:52] YouTube https://youtu.be/nh_XL2deX6w?t=45 || Go to Bed on Time. Half Your Problems Disappear.
idiot, right? Then you become more intelligent. And so let's let's talk about this from the from the the getting in shape perspective. Show me a situation where you have two groups of men. One group of men that is really out of shape and fat and another group of men that's really in shape that are going to outperform

[1:10] YouTube https://youtu.be/nh_XL2deX6w?t=63 || Go to Bed on Time. Half Your Problems Disappear.
one another. And this is generalized. You have to take random sampling of the population. A bunch of inshaped guys, a bunch of overweight guys. Who's going to do better at any task over and over again? If we pick 10 tasks that are completely different, the inshaped guys are going to do better than the out of

[1:23] YouTube https://youtu.be/nh_XL2deX6w?t=76 || Go to Bed on Time. Half Your Problems Disappear.
shape guys. Period. They're going to have more energy. They're going to be more focused. If it's anything interrelated, like inter relations based, like those guys are going to close higher percentages. If you're better looking, you will close more. If you're better looking, you get paid more. If you're better looking, you get

[1:37] YouTube https://youtu.be/nh_XL2deX6w?t=90 || Go to Bed on Time. Half Your Problems Disappear.
more promoted. If you're better looking, you do better in content. Period. Fight me. And so the thing is is like if you have this one thing that affects every way that people see you and the only thing you have to do is control what you put into your mouth, then don't you think it's worth developing that most

[1:55] YouTube https://youtu.be/nh_XL2deX6w?t=108 || Go to Bed on Time. Half Your Problems Disappear.
basic skill of discipline at this point in your life? Because the thing is is that you want to get in shape young because if you're not in shape, guess whose fault that is? So get in shape now. Thing is is it costs time, not money. And right now you've got time and not money. And time only becomes more expensive as you age.

[2:19] YouTube https://youtu.be/nh_XL2deX6w?t=132 || Go to Bed on Time. Half Your Problems Disappear.
So buy it now while time cost you the least and you have the fewest responsibilities. It'll help you no matter what life path you choose. Real quick, if you're a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So my team and I put together the $100 million scaling roadmap, which is

[2:36] YouTube https://youtu.be/nh_XL2deX6w?t=149 || Go to Bed on Time. Half Your Problems Disappear.
basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how they got past it. And so we broke it into these 10 stages and we made this little kind of quiz thing where if you put in your business

[2:50] YouTube https://youtu.be/nh_XL2deX6w?t=163 || Go to Bed on Time. Half Your Problems Disappear.
information, it'll tell you where you're at and the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so no matter what you're struggling with, someone else has already struggled with

[3:03] YouTube https://youtu.be/nh_XL2deX6w?t=176 || Go to Bed on Time. Half Your Problems Disappear.
it and solved it. And so I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you deconstrain the business and you're trying to scale, we'd love to help you out on the thank you page. You can just

[3:16] YouTube https://youtu.be/nh_XL2deX6w?t=189 || Go to Bed on Time. Half Your Problems Disappear.
book a call with my team and we will look at the business, see if we can help. And if we can, we'll invite you out to Vegas and we'll do this in person live.


VIDEO
TITLE: The Reason Most Agencies Never Break $10M
URL: https://youtu.be/tM1JN4stPGQ
PRIMARY_TOPIC: misc
TOPICS: misc

[0:01] YouTube https://youtu.be/tM1JN4stPGQ?t=0 || The Reason Most Agencies Never Break $10M
million. What's the model? Uh done for you scheduling. Okay. Legion. Okay. Is it local neuropathy stuff? Yeah. So diabetic dinners and all that jazz. Dinners and Yeah. Familiar with the model. Okay. Um so then what's the what's the what's the big play? Uh our we're we're niched pretty well. Like I think we're probably the biggest in our

[0:26] YouTube https://youtu.be/tM1JN4stPGQ?t=19 || The Reason Most Agencies Never Break $10M
niche. Um, it's a smaller group, meaning like there's maybe 2,000 doctors that do neuropathy specifically. Um, so, and we have 160 of them. So, it's not we're still there's still a huge potential for us to I think we get 300 or 500 or,000 maybe. I don't know. What's the end goal for you? Um, I'm I'm just cash.

[0:51] YouTube https://youtu.be/tM1JN4stPGQ?t=44 || The Reason Most Agencies Never Break $10M
Okay. Yeah. Yeah. No, I I asked because it's like is it to build it to sell it? Is it to have Yeah, I mean I think selling would be cool. It has to it have to go to different verticals. I mean I'm like I'm way too risky on the checklist. Oh, not necessarily. I mean cuz the thing is is like the the ultimate

[1:10] YouTube https://youtu.be/tM1JN4stPGQ?t=63 || The Reason Most Agencies Never Break $10M
version of the model that you have is like you've got 160 out of like 2,000 neuropathy clinics, right? So you've got like pretty decent, you know, you got whatever that is 8%. um of that like pseudo of like niche of a niche of a niche market. But those guys make how much these these guys make a year like

[1:26] YouTube https://youtu.be/tM1JN4stPGQ?t=79 || The Reason Most Agencies Never Break $10M
um uh between a million and 5 million, right? And so this is where this gets like way more interesting in my opinion. So it's like you've got 320 million a year. I'm just using average, right? Per year that you're driving in revenue and it's like man I'm making five. I'm like this sucks, right? of that,

[1:48] YouTube https://youtu.be/tM1JN4stPGQ?t=101 || The Reason Most Agencies Never Break $10M
you're like, how can I get more of that? Um, and so the thing is is like I think the the ultimate version for like the the quote info and agency space that I know those are different things, but fundamentally they serve niche niche avatars that are B2B. Um, the ultimate version of those businesses is rollups

[2:08] YouTube https://youtu.be/tM1JN4stPGQ?t=121 || The Reason Most Agencies Never Break $10M
of the the customers you serve. Because if you think about what like rollup does, I don't know how familiar you are with it, but like you get everyone on the same marketing, you get everyone on the same price points, get everyone on the same packages, you guess basically you consolidate what everyone's operations

[2:24] YouTube https://youtu.be/tM1JN4stPGQ?t=137 || The Reason Most Agencies Never Break $10M
are. And that's what the majority of super niche agencies and kind of in info consulting, whatever you want to call it, do with businesses. So they do all the heavy work of integration for what a rollup would do, and then they just say like, okay, I'll stop there. I just won't like actually push it over the

[2:39] YouTube https://youtu.be/tM1JN4stPGQ?t=152 || The Reason Most Agencies Never Break $10M
edge and monetize the whole thing. Um, and so like most of the physicians that I know hate being physicians. They do it purely to make money and want to be out of it as soon as possible. And so like selling them on the idea that like okay, your practice does you whatever 2.5 million a year of topline and

[3:00] YouTube https://youtu.be/tM1JN4stPGQ?t=173 || The Reason Most Agencies Never Break $10M
whatever 1 million in profit. Uh, that's awesome. And then you have your, you know, taxes that you're taking home 600k a year after that. Like that's great. But what if and on your own this thing could maybe sell for, I don't know, 3 million bucks, maybe. Like maybe if you're really really, you know, we're being really generous, but

[3:21] YouTube https://youtu.be/tM1JN4stPGQ?t=194 || The Reason Most Agencies Never Break $10M
if you were part of a group of physicians that were a neuropathy, you know, thing nationwide, uh, we could probably sell for like your thing could probably sell for 10 million. And so all I'm asking for is a, you know, 20 to 30% slice of that, but times 160. And so obviously of the 160 you wouldn't do with all of them. I mean, if you did,

[3:43] YouTube https://youtu.be/tM1JN4stPGQ?t=216 || The Reason Most Agencies Never Break $10M
that would be a monster deal. But like if you could get like 10 or 20 of them to roll together because they all probably do have enough like enough profit together to be meaningful. So it's like if you can get the roll up to be like 10 to $20 million in terms of profit, that would be a meaningful exit.

[3:58] YouTube https://youtu.be/tM1JN4stPGQ?t=231 || The Reason Most Agencies Never Break $10M
That would be probably like a hundred to $200 million exit and you have 20 to 30% of that. But then after that point, you're now the guy who did that. And so then your whole reputation changes. Your dynamic changes around pricing, your long-term stick, all of that kind of stuff changes because it's like, oh, I'm

[4:11] YouTube https://youtu.be/tM1JN4stPGQ?t=244 || The Reason Most Agencies Never Break $10M
the guy that can get you to here. And that's also the like get rich enough you don't have to do this again, which is a much more compelling offer. Can I ask you a side question? Sure. you guys uh when you switched to licensing cuz I remember I know OG flying around and then more less OG they were flying

[4:30] YouTube https://youtu.be/tM1JN4stPGQ?t=263 || The Reason Most Agencies Never Break $10M
around for you and then more recent them doing it for for themselves. Right. And I gave them the ads that we tested. Right. So the the transition for you from doing it for them to doing it to them doing it themselves and you being a coach does I would never use that word but yeah. Yeah. Does that work?

[4:51] YouTube https://youtu.be/tM1JN4stPGQ?t=284 || The Reason Most Agencies Never Break $10M
Do you think that that looking back would you would you have done it that exact same way? Would you have switched to the licensing model and like and is that what you're calling licensing? Yeah. I mean, because like we had ads that we would test every month and then we would just let everybody else use them and

[5:06] YouTube https://youtu.be/tM1JN4stPGQ?t=299 || The Reason Most Agencies Never Break $10M
tons of people tried to use them that weren't our because they would copy the gyms that we had ads and they'd like I'd have ads gyms using my face to run ads for their gym. It happened all the time. So, um, would I do the model we had again? Yes. The reason that we didn't do done for you was two things. one is or like the

[5:26] YouTube https://youtu.be/tM1JN4stPGQ?t=319 || The Reason Most Agencies Never Break $10M
reason do it yourself for your avatar doesn't work is that they make too much money. Yeah. A gym owner the value of learning the skill exceeds their current skill. It makes more sense for somebody who makes $35,000 a year to learn how to market and sell than somebody who makes a million to learn how to market and

[5:42] YouTube https://youtu.be/tM1JN4stPGQ?t=335 || The Reason Most Agencies Never Break $10M
sell. They've already leveled out of that in terms of like cuz they can pay somebody less than they make to do this for them. Whereas a gym owner can't. It makes sense for them to learn that skill. And then from the reason I didn't do a rollup is because group based service uh there's zero there's zero

[5:58] YouTube https://youtu.be/tM1JN4stPGQ?t=351 || The Reason Most Agencies Never Break $10M
market for it. No one wants to buy them. If I had been in a market where people were buying for like for sure I would be I would that would have been the model I would do. Beautiful. Yeah. Out of respect for I'm going to rock and roll. Does that make sense? Sweet. So if you've hit a revenue ceiling or your entire business relies

[6:14] YouTube https://youtu.be/tM1JN4stPGQ?t=367 || The Reason Most Agencies Never Break $10M
on you to grow then I'd love to invite you out to our headquarters here in Vegas to learn how we scale. And so my team spends two days with you to identify the thing that's holding your business back. And so if that sounds interesting, click book a call.


VIDEO
TITLE: Why Your Best Employee Will Leave Without This One Thing
URL: https://youtu.be/uwJLalV897Y
PRIMARY_TOPIC: misc
TOPICS: misc

[0:00] YouTube https://youtu.be/uwJLalV897Y?t=0 || Why Your Best Employee Will Leave Without This One Thing
When did you make the decision to be more of the dancing bear and less of the main one? You know, as a doctor, my job was mainly to see patients. Now that's kind of transitioned into I found out I'm the better dancing bear. So, I'm leaning more into that. When do you make that choice? Well, it sounds like you've already made

[0:18] YouTube https://youtu.be/uwJLalV897Y?t=11 || Why Your Best Employee Will Leave Without This One Thing
that choice. Well, I'm still doing half and half. I'm just double timing kind of the social media in between patients. Well, do you need to do the seeing patients? Uh I do bring in a good chunk of the revenue still. So I think if I did stop I that would hurt the revenue. So can the person that you is the other

[0:39] YouTube https://youtu.be/uwJLalV897Y?t=32 || Why Your Best Employee Will Leave Without This One Thing
person you have fully booked? No. And I am training them. Okay. Yeah. I mean you'd want to So typically with highskilled labor businesses, which is what you have, right? So it's not like u well like shooting a hair salon. I don't know. It's it's it's harder to become a chiropractor than it is to become a hair

[0:57] YouTube https://youtu.be/uwJLalV897Y?t=50 || Why Your Best Employee Will Leave Without This One Thing
hair stylist. Um no disrespect to Where's my hair guy? Saw you yesterday. Yeah. Yeah. A little R. Yeah. Little. Um what I've seen in terms of private expansion of service based business, but you know in four walls is that you risk like if you if you do you want to expand and multiply like more locations? Is

[1:17] YouTube https://youtu.be/uwJLalV897Y?t=70 || Why Your Best Employee Will Leave Without This One Thing
that kind of the the the thought process? Yeah. So if obviously you want to train this person up, you want them to be able to take on the full workload. And I think that having a path to like 20% ownership um is fairly because otherwise like they'll be they'll be loyal to that person and so that person could walk

[1:32] YouTube https://youtu.be/uwJLalV897Y?t=85 || Why Your Best Employee Will Leave Without This One Thing
with your whole practice which would suck right and so adding one probably more Cyros will help kind of uh over time like decrease that risk. And then secondarily having like if you look at like law firms like high skill uh consulting firms high skill accounting firms high scale almost all of them have

[1:50] YouTube https://youtu.be/uwJLalV897Y?t=103 || Why Your Best Employee Will Leave Without This One Thing
like partnership like path to partner type things and so it doesn't mean that they have to be able to like get 100% of the business but typically 10 to 20%. Um of like the upside. Now that doesn't need to be actual equity. It can just be a profit share and um something called a profits interest which is basically like

[2:07] YouTube https://youtu.be/uwJLalV897Y?t=120 || Why Your Best Employee Will Leave Without This One Thing
in the event of a sale they would get x percent and you don't need to give it up front. you can say, "Hey, over the next five years, I'll vest you 2% a year." Um, and a lot of people that's like you want them to feel like it's their their facility and you want them to have their picture on the door. It says, "Hey, I'm

[2:22] YouTube https://youtu.be/uwJLalV897Y?t=135 || Why Your Best Employee Will Leave Without This One Thing
Jerry. I own or operate this, you know, Chick-fil-A." Same idea. There's the reason they have them put the picture on the door even though that they're not really the owners of the business. And so, I would, yes, lean into promotion. It's a higher leverage skill. You're naturally doing that because you're

[2:35] YouTube https://youtu.be/uwJLalV897Y?t=148 || Why Your Best Employee Will Leave Without This One Thing
realizing it makes you more money per unit of time. Um, and the skill that you'll have to get into is recruiting, hiring, training, and culture because when you scale people, that's the business. Yep, that makes sense. Does that help? Yep. Thank you. If you're a business owner and you are not growing as fast as you'd like, I'd

[2:53] YouTube https://youtu.be/uwJLalV897Y?t=166 || Why Your Best Employee Will Leave Without This One Thing
like to give you a free gift. So, my team and I put together the $100 million scaling road map, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how they got past it. And so, we

[3:08] YouTube https://youtu.be/uwJLalV897Y?t=181 || Why Your Best Employee Will Leave Without This One Thing
broke it into these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT,

[3:20] YouTube https://youtu.be/uwJLalV897Y?t=193 || Why Your Best Employee Will Leave Without This One Thing
human resources, and finance. And so no matter what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. You can go to acquisition.comroadmap, plug in your business information, and if you want us to actually help you

[3:34] YouTube https://youtu.be/uwJLalV897Y?t=207 || Why Your Best Employee Will Leave Without This One Thing
deconstrain the business and you're trying to scale, we'd love to help you out on the thank you page. You can just book a call with my team and we will look at the business, see if we can help. And if we can, we'll invite you out to Vegas and we'll do this in person live.


VIDEO
TITLE: My Criteria for Buying a Company
URL: https://youtu.be/zKRsDh6W2KA
PRIMARY_TOPIC: misc
TOPICS: misc, wealth, scaling, case-study

[0:00] YouTube https://youtu.be/zKRsDh6W2KA?t=0 || My Criteria for Buying a Company
I don't think we've done a deal that's not come through our deal flow. And of the 3,000 that come through each month, what percent actually make it? Oh, tiny. Right. We do two LOIs a month. And that's not to dissuade people. It's mostly because we just have a lot of people who don't have qualified businesses. Just to be clear, like if

[0:14] YouTube https://youtu.be/zKRsDh6W2KA?t=7 || My Criteria for Buying a Company
you have a qualified business, hit me up. But we just have a tremendous amount that are doing less than a million in profit. And they're like, I'll give you 5%, Alex. Um, man, so tempting. So, okay, I if for example the I mean let's just use a fake example. Someone has a bunch of locations. They're doing 1 million

[0:34] YouTube https://youtu.be/zKRsDh6W2KA?t=27 || My Criteria for Buying a Company
IBIDA. Um we well let me just read one for a second. Minimum is a million just to be clear. So like our like ideally for me like I love that like threeish fourish, you know what I mean? Like that's where like you're right about to hit that. So we can just like boom 20 and then it's like and you're you're aligning with them.

[0:51] YouTube https://youtu.be/zKRsDh6W2KA?t=44 || My Criteria for Buying a Company
It's like hey if we want to hold forever you're like hey like if I like you maybe right. Yeah, I'm good on either way because like we don't we don't need the liquidity. I'm happy to let it compound taxfree. So like I'm good either side either way. And and I'll just rephrase over here because I think when we we hung out a

[1:03] YouTube https://youtu.be/zKRsDh6W2KA?t=56 || My Criteria for Buying a Company
year ago, it's you talked about how you're maybe moving more towards instead of minority investments into majority. How are you thinking about it now? Yeah, we're 100% in that in that camp. are um and it's you know it's almost like uh it's almost like finding your price when you're selling a service

[1:22] YouTube https://youtu.be/zKRsDh6W2KA?t=75 || My Criteria for Buying a Company
except in the deal world and this is one thing that like if you really want to get into this world like it is such a long game because if you think about like product market fit you have the same concept that happens at like a holding company when you're investing you have like deal fit and so it's like what's my offer but not to a

[1:39] YouTube https://youtu.be/zKRsDh6W2KA?t=92 || My Criteria for Buying a Company
customer but to a to an entrepreneur to a founder to somebody who's trying to grow their business and So, it takes way longer to to have enough qualified candidates to even make the offer. And then it takes 90 days to even see if you can close the offer. And then from closing the offer, it takes another year

[1:55] YouTube https://youtu.be/zKRsDh6W2KA?t=108 || My Criteria for Buying a Company
or two to see if it was actually like worked out. So, like your feedback cycles are so long that it's it's very painful as somebody who is an ex on whatever you want to call me, um, who's used to being able to like, hey, let's try this out and in 30 days have it both spun up, tested, and have data. like in

[2:11] YouTube https://youtu.be/zKRsDh6W2KA?t=124 || My Criteria for Buying a Company
30 days we might be able to like talk to a couple entrepreneurs that we think are interesting. Um and so any we have moved towards um bigger and bigger chunks of companies. Uh right now we target 49%. Uh with most of the deals. Uh we just we just did a majority deal two months ago. Um, and so we're now doing both minority

[2:32] YouTube https://youtu.be/zKRsDh6W2KA?t=145 || My Criteria for Buying a Company
and majority and our minority slugs are bigger because it's the same thing where it's like it's the same work for us at 20% as it is at 51. In in some cases, weirdly enough, it's almost less work at majority because um I have fewer emotions to manage on the founder side because it's like listen, I'm the one

[2:49] YouTube https://youtu.be/zKRsDh6W2KA?t=162 || My Criteria for Buying a Company
who's taking all the risk on now and so this is what we're going to do rather than saying hey man I think this is what we should do. What do you think? And so I have way way my speed of implementation on majority companies is so much faster. Yeah. And like what I would like to do in the ne and this is

[3:06] YouTube https://youtu.be/zKRsDh6W2KA?t=179 || My Criteria for Buying a Company
why it takes years to do this but like over the next two or three years I'd love to show the difference between our minority holdings and our majority holdings of how much more profitable and how much faster we grew them to then make an even more compelling case of like I don't necessarily want to fully exit founders. That's not my

[3:19] YouTube https://youtu.be/zKRsDh6W2KA?t=192 || My Criteria for Buying a Company
intention. It's more like we have done this before like please like let me love you like let me let me just do what we already know how to do many times and that like I remember I had a conversation with one of our founders this is one of the companies we actually ended up buying majority of um we had

[3:34] YouTube https://youtu.be/zKRsDh6W2KA?t=207 || My Criteria for Buying a Company
like six phone calls uh to talk about a price change that I wanted to implement and we implemented the price change and we doubled profit and it was a big company already. Mhm. We doubled profit in 30 days and and like we increased the price and increased close rates. Like we call that a wonderful wonderful thing cuz they

[3:53] YouTube https://youtu.be/zKRsDh6W2KA?t=226 || My Criteria for Buying a Company
were mispriced. I like we did a bunch of research. We saw the competitors in the marketplace. We're we were like we're not even going high. I was like we're just going up to market y which is I mean I love those opportunities. They're not always there. But like but it if it had been a majority holding it would have just been

[4:06] YouTube https://youtu.be/zKRsDh6W2KA?t=239 || My Criteria for Buying a Company
an email and been like this is what it needs to change to let the team know. here's here are the you know bullet points to talk to the sales director and he would just let him go. Yep. Do you think before so when you had the 20% or so like I think we were talking about this already. It's like they weren't not that they weren't taking you

[4:21] YouTube https://youtu.be/zKRsDh6W2KA?t=254 || My Criteria for Buying a Company
seriously. I mean maybe you just didn't have enough. It was more of a consultative relationship. And to be fair like it's not like we wield authority. Like I've I'm not really an authoritative person from that perspective. Like it's always soft influence. We've never taken a vote in any company ever. like what

[4:39] YouTube https://youtu.be/zKRsDh6W2KA?t=272 || My Criteria for Buying a Company
because it's funny because during the deal process we're like well how many who gets I'm like dude we will literally never look at this contract again like I pride myself on the fact we've never taken a contract out after a deal. Um but it still feels a little different like no matter what anyone says like if

[4:52] YouTube https://youtu.be/zKRsDh6W2KA?t=285 || My Criteria for Buying a Company
you if you buy majority it just feels different. It's like here's the plan. Let me know if you have questions about it or like what do you think? And I want feedback more. I want feedback. I don't want to sell someone on it. You know what I mean? And I think that's the collaborate. Yeah. Exactly. Yeah.

[5:09] YouTube https://youtu.be/zKRsDh6W2KA?t=302 || My Criteria for Buying a Company
Real quick, if you're a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So, my team and I put together the $100 million scaling roadmap, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went

[5:23] YouTube https://youtu.be/zKRsDh6W2KA?t=316 || My Criteria for Buying a Company
through. and more importantly where they got stuck and how they got past it. And so we broke it in these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of functions of the

[5:36] YouTube https://youtu.be/zKRsDh6W2KA?t=329 || My Criteria for Buying a Company
business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so no matter what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. free. You can go to acquisition.com/roadmap,

[5:50] YouTube https://youtu.be/zKRsDh6W2KA?t=343 || My Criteria for Buying a Company
plug in your business information, and if you want us to actually help you deconrain the business and you're trying to scale, we'd love to help you out on the thank you page. You can just book a call with my team and we will look at the business, see if we can help, and if we can, we'll invite you out to Vegas

[6:04] YouTube https://youtu.be/zKRsDh6W2KA?t=357 || My Criteria for Buying a Company
and we'll do this in person live.


VIDEO
TITLE: What Should I Sell
URL: https://youtu.be/zgSWrcB5Jok
PRIMARY_TOPIC: misc
TOPICS: misc, niche, offers, career

[0:00] YouTube https://youtu.be/zgSWrcB5Jok?t=0 || What Should I Sell
So, let's say someone's listening to this and they're thinking, "All right, cool. I know I like I've I've read Alex B. He he's telling me I've got I've got to sell a thing. I don't I don't know what to sell. I don't know if I have any skills. I don't I don't I don't know what I could possibly offer to the

[0:12] YouTube https://youtu.be/zgSWrcB5Jok?t=5 || What Should I Sell
world. How do we how do we break that down?" Yeah, this is actually a topic that I um I cover more in the leads book that's coming out soon uh soon relative terms, six monthsish. Um everybody knows something. All right? And so the idea is what do you have like everyone has unique depth of knowledge in certain areas because you've been

[0:32] YouTube https://youtu.be/zgSWrcB5Jok?t=25 || What Should I Sell
alive and your eyes and ears have taken inputs period right and so I like to think of of people starting like so if you look at are you familiar with Y cominator why yeah so yeah yeah so Y combinator is one of the most successful you know uh I don't know if they're technically VC they're you know seed capital startup um investors in

[0:52] YouTube https://youtu.be/zgSWrcB5Jok?t=45 || What Should I Sell
Silicon Valley and they have a very standard structure and they have criteria for what they look for in companies. And one of the most important criteria that they look for is past experience. And so they're okay with somebody who's super young, etc. But they want to they want you to have experience in the industry because

[1:07] YouTube https://youtu.be/zgSWrcB5Jok?t=60 || What Should I Sell
there's just so much ignorance debt that you have to pay down if you literally know nothing about an industry. Like there's just so much like if your dad was a mechanic, you know much about cars just by osmosis of being around a mechanic for 18 years. And so I like to think past jobs you've held, you will

[1:25] YouTube https://youtu.be/zgSWrcB5Jok?t=78 || What Should I Sell
know stuff about that industry. Um the jobs of your parents are things that you will know about that industry. And then you've got personal interests. And so I think that if I had to put those into three buckets, it's like parent stuff, past jobs of self, and current interests. And so it's like of those

[1:42] YouTube https://youtu.be/zgSWrcB5Jok?t=95 || What Should I Sell
three things, which of those three buckets do you think you could help someone do a thing better? And so the idea is you want to sell the most valuable thing, right? And so the most valuable thing is what is the problem that I can help somebody else solve that I could charge the most money for or in

[1:58] YouTube https://youtu.be/zgSWrcB5Jok?t=111 || What Should I Sell
reverse that could make them the most money. Um, and then I will be able to charge a percentage of the money that I'm able to make somebody else in this thing. Now that's in a B2B setting. In a BTOC setting, it would be how valuable do people perceive uh the problem that they have as, right? Whether it's like I

[2:13] YouTube https://youtu.be/zgSWrcB5Jok?t=126 || What Should I Sell
can teach music. Tons of people want to be able to learn how to. And if you're better, you know, cuz you've had a side interest in that. Awesome. Maybe you have a side interest because you're really good at editing the songs. Well, there's tons of musicians who would love who hate that part and would love to

[2:24] YouTube https://youtu.be/zgSWrcB5Jok?t=137 || What Should I Sell
have that. So, it's like we all know how to do stuff and all we have to do is package the thing that we're doing. And I think the big problem is that people expect that they're going to have a perfect business. But if you look at the track record of all of I can't think of an entrepreneur besides Jeff Bezos,

[2:36] YouTube https://youtu.be/zgSWrcB5Jok?t=149 || What Should I Sell
who's a freak of nature whose first business becomes the most valuable business in the world is most people have a a graveyard of failures behind them. And so the idea is you start not with the intent of saying this is going to be the one thing I'm going to do for the rest of my life which is the fallacy

[2:50] YouTube https://youtu.be/zgSWrcB5Jok?t=163 || What Should I Sell
that employees have uh that whatever they pick is going to be the thing they're going to do for the rest of their lives when in reality it's I just have to do a thing that I'm good enough at that I can learn the game and the thing is once you start taking steps the the next step becomes illuminated. You

[3:02] YouTube https://youtu.be/zgSWrcB5Jok?t=175 || What Should I Sell
trying to think 100 steps into the future when you have no context is is irrelevant because chaos is going to break your plan anyways. And so do what you know. Exchange. I like service businesses to start because they are the in my opinion the lowest risk to start because you're just it's just your time,

[3:19] YouTube https://youtu.be/zgSWrcB5Jok?t=192 || What Should I Sell
right? So service businesses meaning do stuff for money like mowing the lawn or cleaning windows or service clean houses like whatever. Like all of those are just service businesses, right? And they're fine. And a lot of people think they need to have some novel idea to start a business when I mean the best in my opinion if you're

[3:36] YouTube https://youtu.be/zgSWrcB5Jok?t=209 || What Should I Sell
if you're getting into it. The best way to start a business is just look at what everyone else is doing and just try and do it better. Like I mean and there's obvious holes like if you've if you've gone to if you've gotten your dry cleaning it's like can I do this in half the time as this guy if I do the lawn

[3:51] YouTube https://youtu.be/zgSWrcB5Jok?t=224 || What Should I Sell
care? What are the things people hate about lawn care? Ah they leave the the the trimmings are around the edges. They're all all shitty. The person doesn't speak English that well. Like well cool then I've got advantages, right? So it's like what are things that I already know how to do or I have past

[4:03] YouTube https://youtu.be/zgSWrcB5Jok?t=236 || What Should I Sell
experience in what things because I have past experience I know that other people struggle with that sucks about this thing and then I will solve that specific problem and it could also be a problem that other people solve too. You just try and do a little bit better like it's it's just not rocket science. You

[4:15] YouTube https://youtu.be/zgSWrcB5Jok?t=248 || What Should I Sell
know what I mean? And then you exchange you start selling your time for money. So yes, you're still trading time for dollars. You don't need to re read Rich Dad Poor Dad just yet, right? You're still trading time for dollars, right? But the point is that you're you're you're trading that time for money in

[4:28] YouTube https://youtu.be/zgSWrcB5Jok?t=261 || What Should I Sell
order to learn not to earn. You need to earn in order to pay your pay your rent, eat, etc. But the the major thing you're doing is you're paying down ignorance debt. So the vast majority of your income is coming in the terms in in the form of education rather than earning. Real quick, if you're a business owner

[4:43] YouTube https://youtu.be/zgSWrcB5Jok?t=276 || What Should I Sell
and you are not growing as fast as you'd like, I'd like to give you a free gift. So my team and I put together the $100 million scaling roadmap, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly where they

[4:58] YouTube https://youtu.be/zgSWrcB5Jok?t=291 || What Should I Sell
got stuck and how they got past it. And so we broke it in these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of functions of the business across product, marketing,

[5:10] YouTube https://youtu.be/zgSWrcB5Jok?t=303 || What Should I Sell
sales, customer success, recruiting, IT, human resources, and finance. And so no matter what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information, and

[5:24] YouTube https://youtu.be/zgSWrcB5Jok?t=317 || What Should I Sell
if you want us to actually help you deconrain the business and you're trying to scale, we'd love to help you out on the thank you page. You can just book a call with my team and we will look into the business, see if we can help. And if we can, we'll invite you out to Vegas and we'll do this in person live.
