VIDEO
TITLE: If It’s Hard, Good. No One Else Will Do It
URL: https://youtu.be/xyKwap1p3rU
PRIMARY_TOPIC: mindset
TOPICS: mindset, mindset, career

[0:00] YouTube https://youtu.be/xyKwap1p3rU?t=0 || If It’s Hard, Good. No One Else Will Do It
You're going to lose sleep. You'll doubt whether it'll work. You'll stress to make ends meet. You won't finish your to-do list. You'll wonder whether you made the right call and have no way to know for years. This is what hard feels like. And that's okay. Everything worth doing is hard. And the more worth doing it is, the harder it is. The greater the payoff, the greater the hardship. If

[0:23] YouTube https://youtu.be/xyKwap1p3rU?t=16 || If It’s Hard, Good. No One Else Will Do It
it's hard, good. It means no one else will do it. More for you. I think a lot of entrepreneurship and even personal growth is training yourself on how you respond to hard because in the early days hard was ooh stop this isn't good I should I should this is a warning sign this is a red flag I should slow down or I should stop

[0:47] YouTube https://youtu.be/xyKwap1p3rU?t=40 || If It’s Hard, Good. No One Else Will Do It
you know I should pivot but the more I think about it as a competitive landscape as I'm clear on what this path is supposed to look like and these rocks and these dragons are things that I'm going to have to slay along the way to get the princess or get the treasure, I get happier about the harder it is because I know that no one else will follow.

[1:07] YouTube https://youtu.be/xyKwap1p3rU?t=60 || If It’s Hard, Good. No One Else Will Do It
It's a selection effect. And I think if you can if you can shift from this is hard to no one else will be able to do this, then it it's it flips from being this thing that you're like, "Oh, poor me," to, "Oh, poor everyone else who's going to have to try." And I think that is so much more motivating as a frame for the exact same circumstance. Yeah, that's awesome.

[1:27] YouTube https://youtu.be/xyKwap1p3rU?t=80 || If It’s Hard, Good. No One Else Will Do It
I was thinking a lot about the lonely chapter that we talked about the last time. That was the best most powerful idea I think that we came up with. And if you see there basically being no shortcuts toward getting the thing that you want, there are ways to be more and less efficient and there are ways to do things with more and less of a positive

[1:50] YouTube https://youtu.be/xyKwap1p3rU?t=103 || If It’s Hard, Good. No One Else Will Do It
disposition which can actually make the journey feel an awful lot easier. But ultimately, if you assume that largely everyone needs to go through the same challenges that you're going through, every single difficult thing that you do is kind of like a massive wall that you need to get over and you go, "Wow, I'm so glad that I've got over that wall." And think about how many people

[2:12] YouTube https://youtu.be/xyKwap1p3rU?t=125 || If It’s Hard, Good. No One Else Will Do It
are going to be selected out. It's like the Hunger Games, you know? Think about how many other people are going to fall at that wall there. People only root for people who don't need it. like the amount of times when I was on my lonely path where I was too different from the friends that I had but not

[2:33] YouTube https://youtu.be/xyKwap1p3rU?t=146 || If It’s Hard, Good. No One Else Will Do It
successful enough to be friends with the people that I wanted to be friends with. That's when that's when you want people to root for you. That's when you want people to support you. Once you've already won, people are like, "He's amazing. He's so good." But like that's the time when you need it the least. And so

[2:56] YouTube https://youtu.be/xyKwap1p3rU?t=169 || If It’s Hard, Good. No One Else Will Do It
you always have to be the person who roots for you before everyone else does. 3 minutes And it's usually a single clap in the auditorium for a very long period of time. It is a slow clap that's just you rooting for you. Um, and that visual I think is one that you can kind of take because it is people struggle to do things alone.

[3:22] YouTube https://youtu.be/xyKwap1p3rU?t=195 || If It’s Hard, Good. No One Else Will Do It
And the path of the exceptional person is one of an exception which means that you are not with other people. And rather than fighting that or bemoning it, see it as an indicator that you're on the right path. Because if everyone else were cheering you on, then it means you're not in the right place because it means you're just like everyone else and that's not where you want to be.

[3:46] YouTube https://youtu.be/xyKwap1p3rU?t=219 || If It’s Hard, Good. No One Else Will Do It
It's an interesting paradox that the energy it requires to start doing something is way more than the energy required to continue doing the thing. And that the beginning of doing anything results in the lowest amount of reward, both internal and external, than when you've been doing it for ages. So, I think about this a lot with the show that there was this stat that Spotify told us 85% of the listeners of this

[4:14] YouTube https://youtu.be/xyKwap1p3rU?t=247 || If It’s Hard, Good. No One Else Will Do It
show found this in 2023, right? And I thought at the end of 2022, remembering at that point I'd been on Rogan, we were at like 650K. We've got, you know, we've been doing 550 600 episodes deep. Like I I'm I've got it. I've done the thing. Like, this is this is me doing if this isn't doing the thing. I've moved to Austin, Texas.

[4:33] YouTube https://youtu.be/xyKwap1p3rU?t=266 || If It’s Hard, Good. No One Else Will Do It
I've got an O1 visa. I've got like the all the rest of the stuff. Jordan Peterson's been on twice. You've been on. And yet the what? Everything up until that point is two months of growth. Yeah. I mean, we made we made more money for just from a revenue perspective. We made more money in more subs in one month December of last year than we did

[4:59] YouTube https://youtu.be/xyKwap1p3rU?t=292 || If It’s Hard, Good. No One Else Will Do It
in the entire first three and a half years of the show. So it's this odd paradox and one of the things that you need to ensure I've had this idea about protect your passion at all costs because if you if you begin to hate the thing that you do you negatively change your trajectory and that means that at the time when you can benefit the most by every single unit of work which is the later that you go presuming that you

[5:23] YouTube https://youtu.be/xyKwap1p3rU?t=316 || If It’s Hard, Good. No One Else Will Do It
continue to hit that upward trajectory if you've completely killed any passion or desire to do the work in the early stages because you've you've not protected it appropriately. That can be by focusing on the wrong things, by not rewarding yourself, by not building it with people that care about you, by, you know, just not not celebrating when you hit milestones. All

[5:43] YouTube https://youtu.be/xyKwap1p3rU?t=336 || If It’s Hard, Good. No One Else Will Do It
of the things that actually help to keep you going, being a character. By the time that you get to the stage where each unit of effort allows you to gain a thousand or a million of each of the things that it would have done at the very beginning, you've inverted the uh like the passion equation. 6 minutes takes way more energy to start a thing than to continue doing a thing. And yet in the beginning, the rewards are way lower than they are at the end. But if

[6:08] YouTube https://youtu.be/xyKwap1p3rU?t=361 || If It’s Hard, Good. No One Else Will Do It
you don't protect your passion, your motivation is at its lowest when you are at your highest amount of efficiency in terms of returning your time put in. I think a hopeful message that anyone can think about who's about who's in that hard period or in that start period is that it won't get harder. Like this is the hardest part. And so if you can just make it through this, everything else is

[6:33] YouTube https://youtu.be/xyKwap1p3rU?t=386 || If It’s Hard, Good. No One Else Will Do It
downhill. It's not that the things that you're the dragons are going to slay aren't going to get bigger. They are, but you become so much more equipped to slay them back. And you have so many more allies. You have people in the stands cheering for you. You have the audience. You have all of these other things that are behind you. But in the beginning, it's just you with a stick

[6:49] YouTube https://youtu.be/xyKwap1p3rU?t=402 || If It’s Hard, Good. No One Else Will Do It
against a bear. And arguably that fight is a harder fight to win than beating a dragon when you have a nuclear bomb and six nations behind you. And so it's not even like the the size of the hardship. It's just also the resources and how few of them you have. And how so much of the beginning is literally burning the one thing you have, which is time. Because

[7:10] YouTube https://youtu.be/xyKwap1p3rU?t=423 || If It’s Hard, Good. No One Else Will Do It
you have no leverage. You don't have the money to pay other people to help you. You don't have the resources to go like get someone to to you. No one can learn it for you. It's like there's a lot of the things that that we care about a lot like no one can work out for you. Doesn't matter how much money you have, no one can learn skills for you. And so in the early days like it feels so painful cuz you're like you look around to see who can help you and then you're

[7:32] YouTube https://youtu.be/xyKwap1p3rU?t=445 || If It’s Hard, Good. No One Else Will Do It
like it's me again. And I think getting comfortable with the idea that each of these things kind of like slum dog millionaire if you've seen that movie where he I'll give you the TLDDR. He goes through his entire life of randomness and he gets on the Who wants to be a millionaire version in India and has 12 questions to make a million

[7:49] YouTube https://youtu.be/xyKwap1p3rU?t=462 || If It’s Hard, Good. No One Else Will Do It
dollars and from only 12 random experiences in his life that seemed meaningless at the time was he able to answer all of the questions and then ultimately win. The skills that you develop along the way like Steve Jobs learning calligraphy that then became Apple fonts that you know transformed how we type.

[8:07] YouTube https://youtu.be/xyKwap1p3rU?t=480 || If It’s Hard, Good. No One Else Will Do It
those early days, that little trench winning in the weeds oftentimes gives you these huge advantages later on because you have more context than anyone else. And so rather than lament them and hate the fact that you're going through it, remembering that these will be arrows that you put in the quiver that you're going to be using to slay the future bigger dragons. And so

[8:30] YouTube https://youtu.be/xyKwap1p3rU?t=503 || If It’s Hard, Good. No One Else Will Do It
expecting it to be easy is what makes it much harder than it ever is. I've always loved earning my stripes with the things that I've done, whether it was with nightlife or running the podcast or doing whatever. And I think there's like a degree of nobility to it, but functionally that's kind of that's

[8:50] YouTube https://youtu.be/xyKwap1p3rU?t=523 || If It’s Hard, Good. No One Else Will Do It
just like it's a nothing like what's the where's the nobility? But I think the reason that you can feel noble about it and the reason that it gives you a positive reward is you know that you understand every single inch of the things and that if you want to hold a conversation, we went out for dinner with our new CFO and and accounts people

[9:14] YouTube https://youtu.be/xyKwap1p3rU?t=547 || If It’s Hard, Good. No One Else Will Do It
on Saturday and they said, "You ask a lot of questions. Most people don't ask very many questions and I also don't care at all about accounts really like I'm not doing this for money but they said you ask a lot of questions. I said well I don't ever really want to walk into a room and not be able to hold my own at least just competently if it's to do with something that I care about. The same thing goes for this.

[9:40] YouTube https://youtu.be/xyKwap1p3rU?t=573 || If It’s Hard, Good. No One Else Will Do It
Like I unders I started to learn about focal lengths and frame rates and negative fill reverse contrast lighting. And then sure enough, two years after we started doing it, a bunch of different I sent you the Instagram thing, like this really awesome film Instagram that I've been following for ages picked us up for what we were doing and gave us props independent of the talkie thing, which is fundamentally what we're here for.

[10:03] YouTube https://youtu.be/xyKwap1p3rU?t=596 || If It’s Hard, Good. No One Else Will Do It
And we created this entire new industry of like cinematic podcasting which was recognized by as far as I'm aware like the best cinematic it's called film lights at film lights people can go and see on Instagram like the best decoder and analyzer of cinematography and two years ago when we started I remember thinking like I love the way that they've broken down what happens in ad Astra oh

[10:27] YouTube https://youtu.be/xyKwap1p3rU?t=620 || If It’s Hard, Good. No One Else Will Do It
my god the whole thing was shot on 35 mil each different scene's got two pairings of colors and stuff like that and But the reason that we were able to get there, at least in some part, is I can have a conversation with people. So each of the things that you do when you not only win in the weeds, but live in the

[10:42] YouTube https://youtu.be/xyKwap1p3rU?t=635 || If It’s Hard, Good. No One Else Will Do It
weeds, then allows you downstream from that to see the things that other people aren't seeing. There's a quote that I love from Dr. Cash. I'll probably butcher it, but experts have more ways to win than beginners do. And so if an expert goes into any setting that they're expert in, they have so many faster feedback loops that

[11:07] YouTube https://youtu.be/xyKwap1p3rU?t=660 || If It’s Hard, Good. No One Else Will Do It
reward them in the moment before the ultimate outcome. So if you're a master video editor, there's so many things that you can do that while editing, you make one change and then it looks right, you have a positive feedback loop. And so I think when you're on the start path, you can't look at the outcome as the only positive because you will never

[11:24] YouTube https://youtu.be/xyKwap1p3rU?t=677 || If It’s Hard, Good. No One Else Will Do It
make it. And so the positive frame that I've always used is sure you can have the external ones of like I like thinking about my first videos had like 13 views and I'm like well if I had an audience of 13 people I used to spend years pitching you know weight loss stuff to rims of 13 and that was fine.

[11:39] YouTube https://youtu.be/xyKwap1p3rU?t=692 || If It’s Hard, Good. No One Else Will Do It
And so thinking about that way was helpful but the the most helpful frame was thinking about who I was becoming as the asset that I was building. So in real time, whenever I finished a long day's work, I was becoming more like the type of person who could work for five years without reward. And that would be part of the story I would someday tell.

[12:00] YouTube https://youtu.be/xyKwap1p3rU?t=713 || If It’s Hard, Good. No One Else Will Do It
12 minutes And so some of the biggest reinforcers I've had in my life has been futurecasting, the story that I would tell about the shitty period that I was in. Like I remember when I was sleeping on the floor at my gym cuz I didn't have enough money for two rents and I was like, I will tell this story.

[12:15] YouTube https://youtu.be/xyKwap1p3rU?t=728 || If It’s Hard, Good. No One Else Will Do It
And when I lost everything for the first time, I like I have the screenshot of the bank account. Like when I show it, people are like, "Oh, look, there's that thing." But they forget that there was a person who screenshotted it to be like, "This won't happen again." And I think having a larger narrative of

[12:31] YouTube https://youtu.be/xyKwap1p3rU?t=744 || If It’s Hard, Good. No One Else Will Do It
where you're ultimately going one gives you the vision of where you're like the like knows where he's going, but it allows the dragons that you have to slay along the way, the hard things that you have to overcome to feed into the larger narrative of who of the story that you'll someday tell. And so like no one ever tells stories about the hero who made it all happen immediately and had no hardships. No one cares, right? Like,

[12:55] YouTube https://youtu.be/xyKwap1p3rU?t=768 || If It’s Hard, Good. No One Else Will Do It
okay, you were born to a billionaire. Is there a story there? Not really. But everyone loves the story because we can see ourselves in the character and how much we hope to be like them. And it's the being like them, not the having what they have that we usually like. And so reframing ourselves as the hero of that narrative in my harder times was what really got me through that and thinking,

[13:21] YouTube https://youtu.be/xyKwap1p3rU?t=794 || If It’s Hard, Good. No One Else Will Do It
I will tell this story someday. Have you heard Rogan talk about the be the hero of your own story thing? Oh dude, it's his old now. I think this is maybe maybe even 10 years old. Maybe 10 years old. Um, and he's in one of his old he's in the LA podcast studio and he says, "Imagine that you're in a movie and

[13:40] YouTube https://youtu.be/xyKwap1p3rU?t=813 || If It’s Hard, Good. No One Else Will Do It
imagine the movie begins now and you're the hero of the movie." Yeah. What would that guy do? Yeah. What would that guy do right now? Yeah. because you are I just got into business. Um, so actually I just made the investment in school. Um, and I was talking to Sam the founder and I said, "What? Sim? Sam?

[14:05] YouTube https://youtu.be/xyKwap1p3rU?t=838 || If It’s Hard, Good. No One Else Will Do It
Sim?" What's Sim? Sim. That's why he says he's up. Oh yeah. Um, and I was and I was talking to him and I said, "I want to give you the single easiest razor to predict my behavior." And I said, 'Whatever will be the most epic story is the thing that I will most likely do. And so often times the most epic story is not the shortest outcome to victory. It's the long saga that results in this big thing later

[14:32] YouTube https://youtu.be/xyKwap1p3rU?t=865 || If It’s Hard, Good. No One Else Will Do It
eventually. And I was like, if you ever want to know, if you're like, I'm not sure what he's going to do in this situation, just wonder what the most epic story to tell would be. And that's usually what I will do. And I don't know if that's self arandizing, but that's that's genuinely my razor for even making the like the big decisions about, okay, I'm going to sell gym

[14:54] YouTube https://youtu.be/xyKwap1p3rU?t=887 || If It’s Hard, Good. No One Else Will Do It
launch. I'm going to I'm going to marry Leila. I'm going to slum it and live at the gym. I'm going to fly around and do turnarounds. I'm going to start this whole idea of a media company that just gives exclusively. Like, how do I like how do I put all these together? It's like, well, what would be the most epic

[15:10] YouTube https://youtu.be/xyKwap1p3rU?t=903 || If It’s Hard, Good. No One Else Will Do It
story? And I thought of this idea of just like when I think about who that story I want to tell is is this billionaire that documented the entire thing the whole way and just gave because I always thought I was like I wish that Elon Musk and and Warren Buffett and all these guys would have like and Jeff Bezos like would have just like I would love to have seen 1997 Amazon content and a lot of the content

[15:34] YouTube https://youtu.be/xyKwap1p3rU?t=927 || If It’s Hard, Good. No One Else Will Do It
in terms of like it it's getting five views. It's like it's okay because when we make it, they're going to come back and watch this. So, I don't need them to watch it today. I want them to know that it's here when I do. And I think that got me out of this the loop of it. I have to win right now. And then every

[15:51] YouTube https://youtu.be/xyKwap1p3rU?t=944 || If It’s Hard, Good. No One Else Will Do It
one of them is just dropping uh a kernel or a breadcrumb for future me to refer back


VIDEO
TITLE: How to Get 14 Times More Done Than Everyone Else
URL: https://youtu.be/y7schYYOLnE
PRIMARY_TOPIC: mindset
TOPICS: mindset

[0:00] YouTube https://youtu.be/y7schYYOLnE?t=0 || How to Get 14 Times More Done Than Everyone Else
And so if you want to beat someone, just try 10 times harder than them. And you only really need to try two or three times harder, but you probably don't realize how much harder they're trying than you are. So try 10 times harder just to make sure you win. People reject this idea that someone can work 10 times

[0:17] YouTube https://youtu.be/y7schYYOLnE?t=10 || How to Get 14 Times More Done Than Everyone Else
or 100 times harder, but I define work as output. And so for you to say that someone can't produce 10 times more than you is just factually false. There's tons of people who produce 10 times more. There's tons of people who produce a hundred times more than you. I'll give you the easiest example in the world. A

[0:33] YouTube https://youtu.be/y7schYYOLnE?t=26 || How to Get 14 Times More Done Than Everyone Else
lot of departments run on weekly cadences. They say, "Do this thing by end of week." Oftentimes, you can ask that person, "How many hours will this really take you?" And then that person will say something like, "I don't know, 3 or 4 hours." You say, "Okay, well, why don't you just get it done by noon?" And

[0:48] YouTube https://youtu.be/y7schYYOLnE?t=41 || How to Get 14 Times More Done Than Everyone Else
then at noon, you say, "Okay, what's the next thing going to take?" And they'd say, "Uh, probably another 3 or 4 hours." You say, "Cool, get it done by the end of the day." Now, from those two cycles, that would have normally taken 2 weeks or 14 days, but instead it got done in one. And so, just right there,

[1:03] YouTube https://youtu.be/y7schYYOLnE?t=56 || How to Get 14 Times More Done Than Everyone Else
you got something done. You got 14 times more done than the competitor who's doing things on a weekly basis. And so, this is how you drag the future to the present is that you're not focusing on how hard you're working. You're focusing how much you're getting done. You'd be amazed at how much better you get after

[1:19] YouTube https://youtu.be/y7schYYOLnE?t=72 || How to Get 14 Times More Done Than Everyone Else
you've done it a hundred times. If you want to win, do it again. I want to be clear. You don't just post a hundred videos in a row and see what happens. You post one, see what worked, and then try and do more of that thing. And so, the idea isn't just raw effort. It's raw effort with an improvement loop. And so,

[1:38] YouTube https://youtu.be/y7schYYOLnE?t=91 || How to Get 14 Times More Done Than Everyone Else
I remember one of my favorite words that I have to teach sales guys because it's a very repetitive task to teach someone how to sell is great, do it again, great again, great job again. And so it's that repetition that breeds the nuance of skill. And you want it to be so drilled into you that you no longer have to

[1:59] YouTube https://youtu.be/y7schYYOLnE?t=112 || How to Get 14 Times More Done Than Everyone Else
consciously think about how to do the thing because you can then do it as a natural skill so that you can move on to putting your attention to the next skill. So it's not just about learning how to do it once. It's about learning how to do it so many times that you don't have to think about doing it at

[2:12] YouTube https://youtu.be/y7schYYOLnE?t=125 || How to Get 14 Times More Done Than Everyone Else
all. Especially if you're starting out, your goal should not be passive income. Mainly because you don't have enough money for the passive income to mean anything. Instead, you should learn how to make money while you're awake before trying to learn how to make it while you sleep. You crawl, then you walk, then

[2:27] YouTube https://youtu.be/y7schYYOLnE?t=140 || How to Get 14 Times More Done Than Everyone Else
you run. Once you have more money than you can possibly reinvest in education and acquiring more skills, then you can take the leftover and put that into your passive income pool. And so, very, very tactically, this is what I'll walk you through. You should have an education investment budget. And so, just like you

[2:43] YouTube https://youtu.be/y7schYYOLnE?t=156 || How to Get 14 Times More Done Than Everyone Else
spend X dollars per month. So, let's say you we pull all of your expenses down and you're making an extra thousand a month. Okay? Now, if you're not eating out, you're not buying new clothes, you're not going out with the boys, you're not spending money in stupid ways, that if that's what you're doing,

[2:56] YouTube https://youtu.be/y7schYYOLnE?t=169 || How to Get 14 Times More Done Than Everyone Else
then you're going to have $1,000 left. If you have that, then you can take that money and every month you can put it towards a bank account that you can either choose to immediately spend or save up for something that is more expensive. And I can tell you that a lot of what I learned when I when I bought

[3:12] YouTube https://youtu.be/y7schYYOLnE?t=185 || How to Get 14 Times More Done Than Everyone Else
programs and seminars and conferences and things like that wasn't even from the content itself, but it was connections that I was able to make at those types of events that I was then able to leverage the one skill I had, which I was good at sales, and then start giving that away to every person I met so that I could collect those IUs

[3:30] YouTube https://youtu.be/y7schYYOLnE?t=203 || How to Get 14 Times More Done Than Everyone Else
and then learn skills for free. And so it's like I really just needed a ticket to get in the room and then I could trade with everybody else with the skills I had to then get to learn theirs. And so as wild as this sounds, at the end of 2025, you could be dead broke but rich in skills. And so let's say at the end of next year, you

[3:49] YouTube https://youtu.be/y7schYYOLnE?t=222 || How to Get 14 Times More Done Than Everyone Else
actually have no more money, but you now have the ability to make more money. And so just like my father had to start over from nothing after losing everything, he didn't lose everything. He still had the most valuable thing he had, which is that he was a surgeon. And so he knew a skill and he could make it work here

[4:05] YouTube https://youtu.be/y7schYYOLnE?t=238 || How to Get 14 Times More Done Than Everyone Else
like he'd make it work there. And that is something that no divorce can take from you, no government can confiscate. And it's something that's with you till the day you die. And so that's how you get better. You keep going. You keep improving the feedback loops. You invest appropriately and you keep going allin

[4:19] YouTube https://youtu.be/y7schYYOLnE?t=252 || How to Get 14 Times More Done Than Everyone Else
on you. Real quick, if you're a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So my team and I put together the $100 million scaling road map which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went

[4:34] YouTube https://youtu.be/y7schYYOLnE?t=267 || How to Get 14 Times More Done Than Everyone Else
through and more importantly where they got stuck and how they got past it. And so we broke it into these 10 stages and we made this little kind of quiz thing where if you put in your business information it'll tell you where you're at and the most important part for you what to do for each of functions of the

[4:47] YouTube https://youtu.be/y7schYYOLnE?t=280 || How to Get 14 Times More Done Than Everyone Else
business across product marketing sales customer success recruiting IT human resources and finance. And so no matter what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. You can go to acquisition.comroadmap, plug in your business information, and

[5:02] YouTube https://youtu.be/y7schYYOLnE?t=295 || How to Get 14 Times More Done Than Everyone Else
if you want us to actually help you deconstrain the business and you're trying to scale, we'd love to help you out on the thank you page. You can just book a call with my team and we will look at the business, see if we can help, and if we can, we'll invite you out to Vegas and we'll do this in person


VIDEO
TITLE: A Shift in My Views on Happiness
URL: https://youtu.be/yCU2Jv6qmfs
PRIMARY_TOPIC: mindset
TOPICS: mindset

[0:00] YouTube https://youtu.be/yCU2Jv6qmfs?t=0 || A Shift in My Views on Happiness
So reflecting on the last 12 months or so, what do you think are the things that you've changed your mind on the most or updated your beliefs on the most? Instead of saying happiness, I am open to the idea that I can be both useful and happy. I'd say that's probably the biggest one, that it's not a trade between the two.

[0:24] YouTube https://youtu.be/yCU2Jv6qmfs?t=17 || A Shift in My Views on Happiness
That's number one. I would say the second is getting very specific about moments and not extrapolating moments to days, weeks, months, years. This one good thing, can I spread that wide and this one bad thing? Can I shrink it into the absolute smallest possible box? And making sure that I don't suffer the second arrow.

[0:48] YouTube https://youtu.be/yCU2Jv6qmfs?t=41 || A Shift in My Views on Happiness
I would say like if I had the two probably those are probably the two biggest things that I would say I have been actively working on for how I see reality.


VIDEO
TITLE: Why You Should Want People to Copy You
URL: https://youtu.be/yMa4gjZ_0A4
PRIMARY_TOPIC: mindset
TOPICS: mindset, content, branding, mindset

[0:00] YouTube https://youtu.be/yMa4gjZ_0A4?t=0 || Why You Should Want People to Copy You
Don't be so worried about people who imitate your work. They only know the what, but not the why. If you stopped being creative, so would they. A photocopier isn't an artist, even if it can recreate the Mona Lisa. I love that because at the end of like you you are source in that situation and so everyone is there for like a subset

[0:23] YouTube https://youtu.be/yMa4gjZ_0A4?t=16 || Why You Should Want People to Copy You
of you and they require you to live. You don't require them. And the equal opposite is I think we should be more fearful of when everyone stops cop copying you. Like the day that no one copies you is far far more frightening than the day everyone's copying you. Yeah. Jimmy Kh refers to China as a cover band.

[0:43] YouTube https://youtu.be/yMa4gjZ_0A4?t=36 || Why You Should Want People to Copy You
You know, it's like they're the cover band of the Beatles. And he says, you know, they're they're good and in many ways they're able to produce things at more scale and so on and so forth, but they're not driving the innovation forward in that same way. Yeah. Yeah, the idea of getting upset about people copying is just ridiculous.

[0:58] YouTube https://youtu.be/yMa4gjZ_0A4?t=51 || Why You Should Want People to Copy You
Like, yeah, that's all I that's all I You understand why it's painful, right? If someone's gone through, okay, let's test and test and test and test and test and then finally find a particular formula formula that works and then 10 people downstream get the benefit of this hard, laborious, effortful, late night grind and

[1:21] YouTube https://youtu.be/yMa4gjZ_0A4?t=74 || Why You Should Want People to Copy You
iteration and they just got to be like, "Oh, that thing." Yeah. I So I think that like they they'll be able to copy what they can see, but they won't be able to copy what they can't see, which is understanding why each of those pieces are in place. And when something changes in the future, they won't be

[1:36] YouTube https://youtu.be/yMa4gjZ_0A4?t=89 || Why You Should Want People to Copy You
able to iterate from there because they don't know why it was there in the first place. Why, right? And so like I mean I've obviously dealt this with in a business context where like real dollars are at stake and so like in the gym world, you know, gym launch for those who don't know, I had a big licensing company. we had 5,000

[1:49] YouTube https://youtu.be/yMa4gjZ_0A4?t=102 || Why You Should Want People to Copy You
locations and anyways so we had basically business processes that we would you know iterate and figure out why this worked and so then I had I I used to keep a list of names and then I just it got too long and tiresome to keep the names of all the people who tried to take the stuff and then sell it as their own. Um I say I say their names

[2:05] YouTube https://youtu.be/yMa4gjZ_0A4?t=118 || Why You Should Want People to Copy You
every night before I go to bed. You think I don't remember you? I remember all of you. Um, and so none of them 10 years later are still around and not and none of them even came to a tenth of the size of Jim Launch. And it was because it wasn't theirs. Like the person that I would be far more afraid of, somebody who comes

[2:24] YouTube https://youtu.be/yMa4gjZ_0A4?t=137 || Why You Should Want People to Copy You
out with a significantly better system than what we had to help gyms make more money and help their, you know, help their clients more. Um, but like to this day, like there still isn't one. And that one's gone is still the category king in that in in that industry. And so it's like just and that's because we put

[2:38] YouTube https://youtu.be/yMa4gjZ_0A4?t=151 || Why You Should Want People to Copy You
and we were talking about this earlier. Everything is in R&D for us. And so we actually like were the only licensing company that had an R&D department and we would test uh we call them plays, but we test plays every every 14 days. And so we'd spend 50 or 100 grand on just a test. We'd be like, "All right, let's

[2:55] YouTube https://youtu.be/yMa4gjZ_0A4?t=168 || Why You Should Want People to Copy You
test this new marketing campaign." Or we'd say, "Hey, let's test this new uh high ticket sales process." Or, "Hey, what if we did what if we try to sell memberships via chat? Let's just give it a shot. See what happens." And and honestly, 70% of the time it would it was worse than the control. Like it didn't work as

[3:10] YouTube https://youtu.be/yMa4gjZ_0A4?t=183 || Why You Should Want People to Copy You
well. And what we would do is we'd present it to licenses and say, "Hey guys, guess what we just spent 50 grand on that you don't have to spend money on. Look at the results of this sale membership test." Yeah. Yeah. The thing is is that most people are actually really happy to to know that it didn't

[3:23] YouTube https://youtu.be/yMa4gjZ_0A4?t=196 || Why You Should Want People to Copy You
work cuz they it felt like they were scratching an itch. They're like, "Oh, great. I don't have to do that one." Like someone did that test for me. So anyways, um all that to say, uh unless you have that that trail of bodies behind you that led you to figure out this one thing, when there is a kink in

[3:40] YouTube https://youtu.be/yMa4gjZ_0A4?t=213 || Why You Should Want People to Copy You
the system because some external condition changes, which it always will, they then don't know, which means you're always still going to be ahead. Yeah, that's very interesting. Yeah, because if you understand the physics of the system, if you understand the dynamics of why you're doing the things that

[3:55] YouTube https://youtu.be/yMa4gjZ_0A4?t=228 || Why You Should Want People to Copy You
you're doing and something changes, you can respond. But it goes back to people with high standards. You have to presume that you win in the weeds. Yeah. You have to presume that you win in the weeds. And if you do and if you're continuing to be this close to it, yeah, as soon as things change, you go, that's

[4:15] YouTube https://youtu.be/yMa4gjZ_0A4?t=248 || Why You Should Want People to Copy You
interesting. Why has that happened? And that then allows you to continue to iterate. And you see it cuz you're in the weeds, right? Somebody who's all the way zoomed out just like, yeah, copypaste that. They're like they're one they're late cuz they have to see that it's working, see that it's working consistently. So

[4:30] YouTube https://youtu.be/yMa4gjZ_0A4?t=263 || Why You Should Want People to Copy You
they're already 3 6 months behind. Then they start trying to figure out how to implement it and then they start implementing it. And then what they don't see is the things that made the conditions that made it work to begin with. And so like if you just assume that you're always in the lead, then it

[4:42] YouTube https://youtu.be/yMa4gjZ_0A4?t=275 || Why You Should Want People to Copy You
means then sure second through 10th place will always copy number one, but to the victor go the spoils. And so you will like no one gives a who is fourth place at the Olympics. Real quick, if you're a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So, my team and I put together the $100

[5:01] YouTube https://youtu.be/yMa4gjZ_0A4?t=294 || Why You Should Want People to Copy You
million scaling roadmap, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how they got past it. And so we broke it into these 10 stages and we made this little kind of quiz thing

[5:15] YouTube https://youtu.be/yMa4gjZ_0A4?t=308 || Why You Should Want People to Copy You
where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so no matter what you're struggling with,

[5:28] YouTube https://youtu.be/yMa4gjZ_0A4?t=321 || Why You Should Want People to Copy You
someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. free. You can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you deconstrain the business and you're trying to scale, we'd love to help you

[5:42] YouTube https://youtu.be/yMa4gjZ_0A4?t=335 || Why You Should Want People to Copy You
out on the thank you page. You can just book a call with my team and we will look into business, see if we can help, and if we can, we'll invite you out to Vegas and we'll do this in person live.


VIDEO
TITLE: Why Being Comfortable Is Worse Than Being Broke
URL: https://youtu.be/yZyrzSlEtaI
PRIMARY_TOPIC: mindset
TOPICS: mindset, mindset, career

[0:00] YouTube https://youtu.be/yZyrzSlEtaI?t=0 || Why Being Comfortable Is Worse Than Being Broke
Have I told you about the region beta paradox? Have you seen that one? Okay, so this is interesting. So, uh, imagine that you had to go a mile or less and if you did a mile, a mile. Okay, if you had to travel a mile or less, you would walk it and if you had to go more than a mile, you would drive it.

[0:18] YouTube https://youtu.be/yZyrzSlEtaI?t=11 || Why Being Comfortable Is Worse Than Being Broke
Okay. So, paradoxically, you would go two miles quicker than you would go one mile. Uhhuh. If you follow that rule, the important insight here is that if you only take action when things cross a certain threshold of badness, sometimes better things can feel worse than worse things. Oh yeah. So if you look around and you see that

[0:36] YouTube https://youtu.be/yZyrzSlEtaI?t=29 || Why Being Comfortable Is Worse Than Being Broke
people are stuck in region beta, this zone of comfortable complacency, right? It's the guy that sticks in his just okay job because his boss isn't too much of a dick, but the pay isn't that good and he's not really that passionate, but it's all right. Whatever, whatever. The person that stays in the acceptable

[0:50] YouTube https://youtu.be/yZyrzSlEtaI?t=43 || Why Being Comfortable Is Worse Than Being Broke
relationship. they're not that fired up, but they're not really in love and their partner's not really got much alignment with their interests. Or the person that stays in a crappy apartment and there's a bit of mold in the ceiling, but it's cheap and it's in a good area of town or whatever. All of these people would be

[1:05] YouTube https://youtu.be/yZyrzSlEtaI?t=58 || Why Being Comfortable Is Worse Than Being Broke
better off if their situations were worse because it would give them the activation energy to kick them out of the bottom and their only regret would be not doing it sooner. Dude, I love that. When I So, it's funny because if I look back on the instances that were the most painful in my life, every single one of

[1:26] YouTube https://youtu.be/yZyrzSlEtaI?t=79 || Why Being Comfortable Is Worse Than Being Broke
them without fail has created a disproportionate gain, right? Like the most painful thing early on was for me was quitting my job and leaving, you know, leaving my dad basically. And then that created, you know, my first my first business and the gyms and all of that stuff. um you know, getting into the DUI, the head-on

[1:45] YouTube https://youtu.be/yZyrzSlEtaI?t=98 || Why Being Comfortable Is Worse Than Being Broke
collision, um and like that whole situation got me out of all of these failed partnerships that I wasn't willing to do. But in the in the moment, I was like, I'm such a failure. Like, I suck at everything. But that gave me the springboard when I lost everything the first time after that. Um that then gave

[2:05] YouTube https://youtu.be/yZyrzSlEtaI?t=118 || Why Being Comfortable Is Worse Than Being Broke
me like the idea that I needed to change the business model around, right? And that's what switched me into the licensing model, right? And so like each of these time and then that became, you know, the the first this is kind of like alchemy. Yeah. Like turning something which is worse than useless.

[2:21] YouTube https://youtu.be/yZyrzSlEtaI?t=134 || Why Being Comfortable Is Worse Than Being Broke
Yeah. Into something that's as precious and useful as possible. You know, I'm I'm sure you know the parable of the, you know, the man and his son and he like buys the son a horse and then it falls. He breaks the leg and then they're like, "Oh, it's so sad." And then the army comes then the son doesn't die and it's like, "Oh, how

[2:35] YouTube https://youtu.be/yZyrzSlEtaI?t=148 || Why Being Comfortable Is Worse Than Being Broke
great." Right? And so it's one of those really interesting ones where like whatever negative situation, and this is probably good for the audience, but like if you think back to all the negative situations you had, like the really really bad ones, when you expand the time horizon, most times they become net

[2:48] YouTube https://youtu.be/yZyrzSlEtaI?t=161 || Why Being Comfortable Is Worse Than Being Broke
wins. And so then it just means that like if you're in a really tough time right now, you just got to wait and then you get and then you'll get your reference point back on all the things that changed as a result because most times when is bad, it can't get worse. So then you feel like, well, it can't get worse than this. And then

[3:07] YouTube https://youtu.be/yZyrzSlEtaI?t=180 || Why Being Comfortable Is Worse Than Being Broke
your action threshold decreases and you take and you do all the things you know you should have done anyways. And so it's like we have this big stack of should dos and we just wait until it's two miles. Yep. And then you just you're like you just like the firing conversation and you're like well I just fired one person or

[3:20] YouTube https://youtu.be/yZyrzSlEtaI?t=193 || Why Being Comfortable Is Worse Than Being Broke
like I just ended one partnership. I just broke up with one girl or whatever it is and you're like who else do I need to talk to today? like and then in like a per like you have these rapid periods of growth that happen and then you have the next web of comfort because it's way better than you were before.

[3:34] YouTube https://youtu.be/yZyrzSlEtaI?t=207 || Why Being Comfortable Is Worse Than Being Broke
And I think it's I wonder this this is more just like an open thought, but like I wonder how long like more successful people stay in that next plateau. Like I wonder if their threshold for action stays low. Yeah. Their med like all like I'm getting com like how quickly they get comfortable into like I need to change.

[3:53] YouTube https://youtu.be/yZyrzSlEtaI?t=226 || Why Being Comfortable Is Worse Than Being Broke
You need to get better. Real quick, if you're a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So, my team and I put together the $100 million scaling road map, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went

[4:09] YouTube https://youtu.be/yZyrzSlEtaI?t=242 || Why Being Comfortable Is Worse Than Being Broke
through and more importantly where they got stuck and how they got past it. And so we broke it into these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at. And the most important part for you, what to do for each of functions of the

[4:22] YouTube https://youtu.be/yZyrzSlEtaI?t=255 || Why Being Comfortable Is Worse Than Being Broke
business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so no matter what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap,

[4:36] YouTube https://youtu.be/yZyrzSlEtaI?t=269 || Why Being Comfortable Is Worse Than Being Broke
plug in your business information, and if you want us to actually help you deconstrain the business and you're trying to scale, we'd love to help you out on the thank you page. You can just book a call with my team and we will look at the business, see if we can help, and if we can, we'll invite you

[4:50] YouTube https://youtu.be/yZyrzSlEtaI?t=283 || Why Being Comfortable Is Worse Than Being Broke
out to Vegas and we'll do this in person live.


VIDEO
TITLE: Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
URL: https://youtu.be/ypBrmOzG6HM
PRIMARY_TOPIC: mindset
TOPICS: mindset

[0:00] YouTube https://youtu.be/ypBrmOzG6HM?t=0 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
how people perceive the information matters almost more than the information itself the reason I'm so big on this evidence is because that's the frame that people consume your message in if I have a book that says how to Market a book and it has 10 reviews on Amazon do I need to consume the book no I already

[0:18] YouTube https://youtu.be/ypBrmOzG6HM?t=11 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
know the book sucks because I have evidence that the book sucks I have visual proof that everything you're saying is not true or that you aren't even doing it I want people to have the evidence so that when they speak about something they can be confident about it Alex ramosie it's great to have you here on the learning leader show welcome man nice to be here I heard a stat and I

[0:43] YouTube https://youtu.be/ypBrmOzG6HM?t=36 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
need just need to confirm if this is true man you are great great grandfather had 400 children is that correct that is correct wow can you share a little bit more about your background and where you come from and what your great grandfather did yeah so he was from the kajar dynasty which was the one that preceded the Shah

[1:04] YouTube https://youtu.be/ypBrmOzG6HM?t=57 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
in Iran and so he mind you that was not with one woman obviously and he had the means to support 400 kids good for him but yeah I'm Iranian and he was one of the last Persian Persian Bros who was leading the place and then he had a kid one of those 400 and one of those 400 had 19 Kids and one of those 19 kids was

[1:23] YouTube https://youtu.be/ypBrmOzG6HM?t=76 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
my grandfather and one of and then that guy had two kids and one of those was my dad and then there's me I know you don't have children yet and I think that's still up in the air although you've made lots and lots of money you do not want to give any of that to your potential future kids is that correct yeah why is that

[1:45] YouTube https://youtu.be/ypBrmOzG6HM?t=98 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
well I didn't get anything from the emperor of the guitar Dynasty so I mean like why should they no I mean I just think that on any okay so you played out like micro macro right so like on a from a macro perspective you multiply out generations and like it doesn't matter how much wealth you have it's gonna get it's going to get spread in almost nothing which is the situation

[2:02] YouTube https://youtu.be/ypBrmOzG6HM?t=115 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
I'm in with indirect correlation with that and the other is on the micro level I think wealthfit is given is not a gift I think it's a curse but I think it ends up hurting more people than it does helping because like a lot of meaning in life comes from struggle and work and who would become in the face of stress and hardship I mean one of my favorite quotes is the work works on you more than you work on

[2:26] YouTube https://youtu.be/ypBrmOzG6HM?t=139 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
it and so like to Rob someone of the ability to have struggle in their life might rob them from becoming the person they ultimately should or would want to become and so I think if I have the desire to have my kids become certain types of people then I want to set up the conditions so that they become that if you have a kid you don't want like no one's like man I just want my kid to be

[2:46] YouTube https://youtu.be/ypBrmOzG6HM?t=159 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
rich like no one thinks that they want their kids to be good people and so it's like if you want to get kids to be good people then set up the conditions that create a good person and that doesn't come from Easy times not necessarily are you guys gonna have kids don't know not yes not no yeah just I mean Layla's young I'm 33. like it's a

[3:08] YouTube https://youtu.be/ypBrmOzG6HM?t=181 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
time yeah I think it's just a fascinating way to view it and I think it's a really mature way when it comes to because you're so right I mean you think about how you've built what you've built it didn't come from Easy times it comes from being willing to grind through it and that is actually a gift even though it doesn't always feel like

[3:26] YouTube https://youtu.be/ypBrmOzG6HM?t=199 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
it in the moment and I think reframing reality and having more of those is basically Tools in your skill set to go through hard times reframing them as times that make you harder and if that's the ultimate goal then like why would we be upset about it's like a hard workout being like man this workout's hard it's

[3:44] YouTube https://youtu.be/ypBrmOzG6HM?t=217 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
like yeah but it's making me harder as a person and so that's what I want and so then it's like I don't present the workout anymore I think it is just an a requisite for where I want to go you have one of my favorite quotes ever when it comes to confidence and I use it a lot when people ask me about imposter syndrome perhaps they've gotten promoted

[4:02] YouTube https://youtu.be/ypBrmOzG6HM?t=235 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
early or earlier than they think even though they went for a job and and the quote and I'd love for you to expand is you don't become Confident by shouting affirmations in the mirror but by having a stack of undeniable proof that you are who you say you are outwork your self-doubt when someone comes to you with imposter syndrome or not fully sure

[4:23] YouTube https://youtu.be/ypBrmOzG6HM?t=256 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
of themselves what do you say to them it's really reasonable that you'd feel this way maybe you shouldn't be confident because that's the thing is it's like if we were to zoom in like what does the word confidence mean like let's look at statistics right people are like what is our confidence in this statistic and so they have evidence they have data to

[4:41] YouTube https://youtu.be/ypBrmOzG6HM?t=274 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
support how confident they are in whatever the stat is right and so if we are confident in something that it means that we believe we have a high probability of achieving whatever the prediction is right so like how strong is the prediction we have well how do you make predictions you usually use a basis of data

[4:59] YouTube https://youtu.be/ypBrmOzG6HM?t=292 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
and so if our past is the data set that we have then we can like if I've worked out every day for four years and then somebody comes up to me is like dude you're just so like confident about working out or it just seems like you're so certain like how are you so uh motivated all this stuff it's like I'm

[5:18] YouTube https://youtu.be/ypBrmOzG6HM?t=311 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
pretty confident to go to the gym because I have gone to the gym every day for four years I think confidence if you're wearing it doesn't feel like confidence it feels obvious and I think that's the big difference because I remember that tweet got taken from multiple different instances and then glued together so the outwork yourself doubt came from of small speaking event that Layla and I did

[5:41] YouTube https://youtu.be/ypBrmOzG6HM?t=334 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
and someone said how are you guys because I just presented all the stuff on sales and Building Sales teams and they were like how are you so confident like you seem so certain about this stuff and I was like and it was weird because I like I don't come from the personal development world so this was like all new to me and I kind of like I was like I don't know this is just what

[5:59] YouTube https://youtu.be/ypBrmOzG6HM?t=352 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
it is this is how you build and scale sales teams I know this because I've done it like this is it I don't need to beat my chest and look in the mirror and be like really like I'm gonna crush the speech today it was just because like I was talking about stuff I knew and I knew it because I had done it and so if someone isn't confident they might be they might be right for them to be

[6:18] YouTube https://youtu.be/ypBrmOzG6HM?t=371 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
unconfident now the flip side is and this is what I would add to answer that person not tongue-in-cheek if somebody actually to come to me I would say what would you require someone to have done for you to say it would be reasonable for them to talk about this subject and if they listed out these stats and

[6:37] YouTube https://youtu.be/ypBrmOzG6HM?t=390 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
then I said okay do you match that or do you exceed that now if they said I do kind of match that and exceed that then I'm like then just get out of your own way man just talk about what you know and if you feel like you don't know it then don't say it and on the flip side if they're like no I don't match that then I'm like then get off the

[6:53] YouTube https://youtu.be/ypBrmOzG6HM?t=406 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
stage go back in the trenches go do the Reps and then when you come back you will feel confident because you will have quote outworked yourself out which is really giving yourself undeniable proof because like I don't like the the chess beating thing if you are confident without data your delusional like you're a faker

[7:13] YouTube https://youtu.be/ypBrmOzG6HM?t=426 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
yeah I just think it's fake you're either faking it or you're copy pasting someone else's experience then otherwise where would you get the data from like what you're saying where would you get it from you get it from somebody else that you heard which means you're irrelevant like they probably said it better because they did it so just like stop and go do your own thing

[7:30] YouTube https://youtu.be/ypBrmOzG6HM?t=443 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
how was it for you at the beginning so before because I've seen all the stories of when you were poor had nothing meet your wife right so you're living with her parents all this stuff so there was a time that wasn't that long ago actually where you had none of this stuff none of this Fame and Fortune what were you like at the beginning of that

[7:50] YouTube https://youtu.be/ypBrmOzG6HM?t=463 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
well to give the full context there I had six gyms when I met later okay so I was reasonably successful I then lost it all okay so you messed it up key point so I lost it all but I still have the skills which is why I'm a big proponent of having skills and I knew so I sold the gym successfully and then I and I wanted to do this new model the new model didn't work or I had to have some

[8:14] YouTube https://youtu.be/ypBrmOzG6HM?t=487 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
tweaks on it and so the evidence that I had like did I have evidence that I knew how to generate leads yes that evidence I knew how to sell yes evidence that like you knew that this promotion would work yes I know that I tested in multiple markets yes and so I was relatively confident despite the fact that it was an insane risk which I mean

[8:30] YouTube https://youtu.be/ypBrmOzG6HM?t=503 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
like people see my stuff now and believe me it still took all that I had from a Ball's perspective to put a hundred grand on a credit card when I had a thousand dollars in my bank account but it was also because I was used to making 100 Grand a month and I was very confident that we would make it again and so like it was a risk but I'm not a

[8:49] YouTube https://youtu.be/ypBrmOzG6HM?t=522 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
you know what I mean and so it makes a dramatic story but at the same degree like the month before that I'd done 100 Grand in sales too I just hadn't been able to collect on it because the processor didn't process the money and so that's the thing it's like if I had put a hundred grand on a credit card instead of having a thousand dollars my bank account having never done whatever this new business was needing to make 100 Grand in the first

[9:13] YouTube https://youtu.be/ypBrmOzG6HM?t=546 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
month of a brand new thing with no experience that would be stupid like to such a large degree that like the likelihood of success would be really low I had evidence that I had six figure months multiple many months before that right it was just that I had lost everything and then I had gone all in on this next launch crushed the launch and then not

[9:36] YouTube https://youtu.be/ypBrmOzG6HM?t=569 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
gotten the money for it and then because I was supposed to have had that extra hundred grand to float this next one six guys had already quit their jobs to start so I was confident enough to launch six gyms the next month but I didn't have the money so that was where the risk came from but I would say that like a lot of the stuff

[9:54] YouTube https://youtu.be/ypBrmOzG6HM?t=587 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
that's happened and I'm gonna go in a little tangent here but I think it'll maybe be useful most of the quote status and asking to speak on stuff has come always after the fact so I got asked to speak about launching gyms after I already launched a bunch of jibs and I was just talking to somebody he's like dude you should speak at my event he's like I don't ever do this but like

[10:17] YouTube https://youtu.be/ypBrmOzG6HM?t=610 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
you would be great and I was like I don't I was like dude I'm just a gym owner man and he's like no I want to have some brick and mortar this is mostly online so it'd be cool to show that I was like all right and so I I just it was weird because I do remember this and this is my like might be an interesting point it's like when I'd always been nervous to speak when I was in school like you have like a

[10:36] YouTube https://youtu.be/ypBrmOzG6HM?t=629 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
presentation or a project or whatever I was always like really nervous to talk but for the first time in my life when I got up in front of a it was like a 1500 person audience like I I was nervous in high school and this is the first time I talked it's 1500 people and I remember not being nervous at all and I was like why is that

[10:56] YouTube https://youtu.be/ypBrmOzG6HM?t=649 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
I was like I'm just talking about what I did and so that was it and so like the slides that I had I was like well this is the ad I ran and this was the lead cost and this is how we follow up with leads and this is how many people schedule this how many people showed there's so many sales we made and this is how I launched the last however many gyms that I've done and then everyone went nuts and I

[11:19] YouTube https://youtu.be/ypBrmOzG6HM?t=672 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
was like this is so weird and so it was like it was very it was weird for me and so a lot of times I prefer to be on the opposite side of it which is like I don't want to talk about hitting a billion until we're out of billiard all right someone comment being like oh you don't know how to hit a billionaire I was like well I have a pretty decent idea of what I'm gonna do I was like but

[11:37] YouTube https://youtu.be/ypBrmOzG6HM?t=690 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
I'm not going to say I know it until I've been there I can talk about Crossing nine figures because I know because I've been there and so it's just like I prefer to talk about that way mostly because maybe I'm just a big pansy and I can't front anything and I feel so insecure about anything unless I have absolute proof that I can stand by it because I call like my closest friend

[11:54] YouTube https://youtu.be/ypBrmOzG6HM?t=707 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
Dr Kashi we call it the podcast test which is like if someone drills down on this in a podcast what are you gonna say and so for me the easiest thing to always have is just a big stack of proof they're like I don't think you're good at sales but okay like I don't know what good at sales means closed 4 000 of them I was like I

[12:12] YouTube https://youtu.be/ypBrmOzG6HM?t=725 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
don't know if that makes me good or bad I've done a lot of it and I'll say this is what's worked for me and if it helps you awesome if it doesn't no worries because it's not going to change the data so for for that person that hasn't done it do you just have to act and do your way into gaining the confidence so it when

[12:31] YouTube https://youtu.be/ypBrmOzG6HM?t=744 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
in doubt take action start before you're ready get going to get good all of those types of things is that what you're thinking so I actually think you need to chunk down so what it is like you're not gonna so if you're like I want to get started in sales right let's say that's the thing well there are lots of things that are required to be

[12:48] YouTube https://youtu.be/ypBrmOzG6HM?t=761 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
successful in sales that you might have evidence to be good at are you going to communicate it can you show up on time are you good at doing repetitive tasks are you how can you handle rejection these are all things that you could test before you get into sales and so you'd say I think I'm going to be good at sales because I have this data and so I think this is a good match for me as a

[13:06] YouTube https://youtu.be/ypBrmOzG6HM?t=779 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
career path now if you're like I hate rejection I can't show up on time I'm super like I I hate talking to people every day and and rejection crushes my soul sales might not be the career for you and so it's just like what are the micro things that are like again if you were to make the perfect sales person who had zero experience but you thought you'd have a really high prediction that they

[13:25] YouTube https://youtu.be/ypBrmOzG6HM?t=798 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
would be good at sales what would you make them do I make them do all these things cool then do that speaking of sales I was a college athlete played a little bit after college football and then a lot of guys who have no idea no plan because I only wanted to play sports got a job in sales um and I never sold a thing in my life and but luckily had a guy take a chance on me and then it went extremely well

[13:48] YouTube https://youtu.be/ypBrmOzG6HM?t=821 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
for 12 years and now I do this full-time but that I just I love talking sales because I was my first real job and it felt not exactly like playing playing football in front of a lot of people but there are some elements that felt pretty good when you get wins I'm curious Alex to hear about like your overall philosophy when it comes to the profession and the Art of selling how

[14:12] YouTube https://youtu.be/ypBrmOzG6HM?t=845 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
like at a high level before we drill down how do you feel and how what do you think about selling I mean I love selling and as a side note to your point like it thought if it felt a lot like football and and like the sports that you were playing and then it's like I had a lot of transferable skills and so although you had never quote sold before you had done maybe 80 of the things that

[14:30] YouTube https://youtu.be/ypBrmOzG6HM?t=863 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
are required to be successful in sales and then you just had to learn the 20 mechanics and then that made you a good salesman right yeah and so for me I think sales comes down to clear communication yeah and conviction because fundamentally like if you really believe in the thing then you don't have an issue with

[14:51] YouTube https://youtu.be/ypBrmOzG6HM?t=884 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
rejection because you feel like you're trying to help the person right now a lot of times and this is like let's talk real a lot of times people are in they get a job and they were promised things great and then they get in and then they find out that there's actually like other problems with the thing right well what do you do like you still need to

[15:08] YouTube https://youtu.be/ypBrmOzG6HM?t=901 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
eat right and so as a salesperson it's you have to set clear expectations and honestly what I have found in most of my selling experience is that the more honest you are the more you still end up selling because it's so counter what sales people do that people are like wow I can trust this guy one of the biggest things I found out on accident was how to sell supplements and it happened when I ran

[15:31] YouTube https://youtu.be/ypBrmOzG6HM?t=924 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
out of product one day right so I ran out of uh fish oil and so somebody was coming in and I had sold her friend fish oil and then she was next later in the day because I would do weigh-ins I would stack them all and I was like okay blah blah blah and she's like what about the fish oil my friend got fish oil and I was like oh I I don't have any fish oil

[15:50] YouTube https://youtu.be/ypBrmOzG6HM?t=943 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
and she was like ah I was like okay and I wrote it down I was like this is the one you should get go to this store it'll plug it's not ideal but this will be great and she was like okay and then she was like well what else do I need and I was like whoa because I referred business away she was like oh

[16:07] YouTube https://youtu.be/ypBrmOzG6HM?t=960 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
I'll take all of your recommendations now and so then I learned that I was like oh this whole fear I had around like just like trying to help keeping the customer at the center of the conversation keeping the relationship first long term is ultimately how you saw the most people like all you have to do is just measure on a longer time brexit and so I

[16:25] YouTube https://youtu.be/ypBrmOzG6HM?t=978 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
think that big kind of Awakening and I stumbled into a lot of these things you know what I mean like I didn't find out on purpose I didn't go to any sales training stuff until I already had six gyms I didn't even know that sales training exists you mentioned a lot that you're playing the long game with 100

[16:38] YouTube https://youtu.be/ypBrmOzG6HM?t=991 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
million dollar offers your book one of your books you price the Kindle version very low and I've heard and read that you've done this because it's not about the short-term money from the book it's about the long term maybe five years from now somebody who reads that's a business that you acquire or you work with that person I just love the thought of being a long game player I feel like

[16:56] YouTube https://youtu.be/ypBrmOzG6HM?t=1009 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
the people who sustain Excellence over time think this way what's your overall thought process on playing the long game I think it's being better at being greedy like you get more you just measure over a longer time Rising it's funny because even like even the whole like givers thing it's like givers

[17:15] YouTube https://youtu.be/ypBrmOzG6HM?t=1028 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
have just learned a better way to be greedy you get more by giving first it's literally like having a loss leader in business it's just having a loss leader in life is that you choose to give to everybody and a certain percentage of those people will give you something back and the thing that you can't quantify is how valuable the thing to

[17:33] YouTube https://youtu.be/ypBrmOzG6HM?t=1046 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
give back to you is but you can quantify what you give to them and so more times than not you get more back than you give and even if you got back fewer times you will still get more back so talk about frequency versus intensity you know what I mean in terms of how much you get so like for the book thing for example me getting 30 cents or 70 cents from

[17:59] YouTube https://youtu.be/ypBrmOzG6HM?t=1072 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
Amazon when you know an ebook sells I would have to sell a tremendous amount of books in order to make any money from it right but the thing is that one good deal that comes from the book makes more than 99.99 of books so like why would I play that game you know what I mean and so different purpose like it feels like though you have developed the skill

[18:24] YouTube https://youtu.be/ypBrmOzG6HM?t=1097 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
which a lot of people have not of delayed gratification or and and maybe like we could go back to like well maybe in Fitness it's delayed gratification but then again I also know tons of short-term thinkers and fitness so like I don't know how much that transfers and I'm just maybe ascribing a reason to it but I think the the real is that

[18:44] YouTube https://youtu.be/ypBrmOzG6HM?t=1117 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
the longer I wait for things to happen the more rewarded I am for waiting and so that behavior has been positively reinforced over and over again and the longer I wait the more I am reinforced for doing so and so then what happens it becomes this kind of like delayed game because what happens you start winning along the way right and so I think a really helpful thing to Define and this like changed my life was

[19:09] YouTube https://youtu.be/ypBrmOzG6HM?t=1142 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
defining patience so I am not a patient person by my character like at least how I feel like I constantly want things to happen faster I constantly compare my progress to where I think I should be based on an arbitrary thing which will always be 25 further than wherever I am right now I should be there I must I like I need to

[19:32] YouTube https://youtu.be/ypBrmOzG6HM?t=1165 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
why are we not but when I Define patience not as how I felt by simply what you do in the meantime like if you say hey be patient that's not helpful for someone because it means nothing like right now you and I are being patient for the the stock market Investments that you've made right now for some deals that you have in the pipeline that you're not pushing but you think they might come to fruition for a

[19:57] YouTube https://youtu.be/ypBrmOzG6HM?t=1190 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
split test that you're running on one of your websites like you're being patient while we're on this podcast right now but like you're not really being patient you're just keeping busy you're doing something in the meantime and so when I defined patients that way it made it operational for me so when I like I know

[20:14] YouTube https://youtu.be/ypBrmOzG6HM?t=1207 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
all right I feel very confident that we're gonna be able to hit a billion on some timeline and so between now and then it's just figuring out what to do in the meantime and part of that is like I love writing I like writing is a terrible way to make money in general I got a writing scholarship in college like so like I've liked it for a long

[20:33] YouTube https://youtu.be/ypBrmOzG6HM?t=1226 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
time and so this almost just gives me an excuse to write and draw about the thing that I like just business and I almost Justified or rationalize it because I just say okay cool I'm gonna put this out there and then like maybe we'll get a deal from it and it'll it'll make it all back but the the real thing is kind of like a software programmers if you

[20:50] YouTube https://youtu.be/ypBrmOzG6HM?t=1243 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
talk to them like what do you want out of the software they just say one thing they just I just want people to use it and it's kind of the same thing with the book it's like I just rather I just want people to read it I just want people to use it and get better from it because I'm going to die No One's Gonna remember me my great grandfather was Emperor of whatever and no one here has ever heard

[21:08] YouTube https://youtu.be/ypBrmOzG6HM?t=1261 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
of him and he killed life so what and I'm like I'm he's related to me and I barely know anything about him and that's like what five generations it's nothing so whatever I do is gonna amount to nothing and so I just think of it as Mo everything that we have is because of some human in the past that figured

[21:27] YouTube https://youtu.be/ypBrmOzG6HM?t=1280 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
something out for us and like we don't know their names but they helped us and so like for me that is a noble Pursuit that I'm willing to dedicate a life to at least in my life consistencies of another big word you published work online a podcast right everything that you've done and there was a big portion of the beginning of

[21:46] YouTube https://youtu.be/ypBrmOzG6HM?t=1299 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
that where I don't think anyone ever heard of you or listened to it or watched it or very little and then all of a sudden at least to the outside world not to you but all of a sudden you're everywhere everyone's seeing you everywhere what was that like at the beginning stages and then the transition point and it's still I guess technically

[22:04] YouTube https://youtu.be/ypBrmOzG6HM?t=1317 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
happening but the transitional point to where it's at yeah we're still early like but you but very early though wait I think you said for years from the videos I watched years and years you did it and like nobody listened nobody paid attention yet you kept at it you stayed consistent kept going and then all of a sudden for whatever reason there's

[22:21] YouTube https://youtu.be/ypBrmOzG6HM?t=1334 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
probably a variety of reasons you're everywhere can you walk me through your stages of being willing to be consistent and then seeing it how it's paying off for you now yeah so I'll give three maybe insights off of six years of podcasts so I started July of 16 was my first podcast and I think it was called like the gym

[22:41] YouTube https://youtu.be/ypBrmOzG6HM?t=1354 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
Secrets podcast because that's what it was called then and this is right as I was starting gym launch and I had gym owners who were in my world and so I wanted to just kind of create this is my lattice work of thinking about how we grow gyms right now at that point I already had six gyms and it sold them

[22:58] YouTube https://youtu.be/ypBrmOzG6HM?t=1371 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
and had done 30 turnarounds so like I had evidence that I knew what I was talking about just for context and so I talked about just varied like here's how you fix churn here's how you sell membership here's how you deal with like the spouses and their objection here's how you can get someone to commit to three days a week on your off hours so that you can increase the capacity facility like here's how to arrange your

[23:19] YouTube https://youtu.be/ypBrmOzG6HM?t=1392 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
lobby so you can increase your sales percentage like here's how you can weave in reviews and test it like I mean just all the that you do to run a business so number one the reason I was able to stay consistent with it was because it was easy for me to do because I always try to interweave it in my normal work schedule and so for me it was like twice a week I would go live in

[23:43] YouTube https://youtu.be/ypBrmOzG6HM?t=1416 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
a Facebook group and I'd get questions from all the licensees of like what whatever the issue is and if I saw a recurring issue that would be the topic that I would talk about so I just it was very responsive for me and I already knew the answer to the question and I just would dive deep on it for X period of time and sometimes I'd get riled up

[24:02] YouTube https://youtu.be/ypBrmOzG6HM?t=1435 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
and I would do one impromptu because someone was like man all these leads are broke and then I would just lose my on camera about how they were selling out of their own wallet and they should be trying to help people blah blah and so that was inside one number one is that it had to be natural and easy for me to do to work within my current kind of constraints that's kind of what led

[24:21] YouTube https://youtu.be/ypBrmOzG6HM?t=1454 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
to the consistency the two things that led to the Breakthrough at year four and a half was number one is I rebranded the podcast to the game because you can imagine how many people are like oh you got to listen to this podcast called gym secrets doesn't matter what the episode's about you're not going to listen to it unless you own a gym like it's just like why would you listen to it

[24:45] YouTube https://youtu.be/ypBrmOzG6HM?t=1478 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
and the second one or the I guess this is Insight this is the third Insight the second of the breakthroughs was that I started asking people to share it that was it those are the the three things that changed but the actual format itself has not really changed I stopped talking about gym specific gym

[25:04] YouTube https://youtu.be/ypBrmOzG6HM?t=1497 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
only in September of 19. so that was when I said I'm not going to talk about Jim stuff anymore I'm just going to talk about General business and then literally that month like the next month ago in the next month it grew the next month it grew and then when I started saying hey if you're enjoying this podcast like auto run ads I don't

[25:21] YouTube https://youtu.be/ypBrmOzG6HM?t=1514 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
do anything like just share with a friend that was like the next increment of growth but that was it you know what I mean that I mean I didn't make content anywhere else besides my podcast and I stayed for for four and a half or whatever it was four and a half years at two thousand dollars a month wow and I feel really confident that the content

[25:41] YouTube https://youtu.be/ypBrmOzG6HM?t=1534 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
in there is still good but I didn't package it for Mass consumption and that's probably one of the biggest lessons I had over the last two years growing my personal brand whatever you want to call it is that I've learned a lot about packaging and so like when you're making like a short are you making a tweet or making an ad like the first three seconds

[26:02] YouTube https://youtu.be/ypBrmOzG6HM?t=1555 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
is 80 90 of it like I want to tell this story because I think it like it'll hit it'll help somebody in the audience so good friend of mine huge marketer back in the infomercial days television and he had done two or three home run infomercials and he recorded one with Larry King all right and so there he flew Larry King out he was going to interview him about his book so it was like a big ego

[26:27] YouTube https://youtu.be/ypBrmOzG6HM?t=1580 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
moment for him he was like he's like hey and tonight you're live with Larry King and he just did it just like an episode of Larry King and he ran the ad and it bombed and he was like I know this is a killer like he's like I've done this I know this is a killer ad like why isn't this working so he went back he watched all his best

[26:45] YouTube https://youtu.be/ypBrmOzG6HM?t=1598 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
infomercials and he realized that he just missed the hook so he flew back the entire production crew flew Larry King back to re-record the first minute he re-recorded the first minute with the new script did a hundred million dollars the next the next year how people perceive the information matters almost more than the information itself and this is what like zooming out a

[27:11] YouTube https://youtu.be/ypBrmOzG6HM?t=1624 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
chunk the reason I'm so big on this evidence is because that's the frame that people consume your message in if I have a book that says how to Market a book and it has 10 reviews on Amazon do I need to consume the book no I already know the book sucks because I have evidence that the book sucks I have visual proof that everything you're saying is not true or that you aren't even doing it right it's

[27:37] YouTube https://youtu.be/ypBrmOzG6HM?t=1650 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
just like the teacher who says I'm giving Financial advice to people and they're like my advice is better than Warren Buffett's it's like yeah sure you just forgot to build an 800 billion dollar company no big deal that's it and so the it's the lens right it's the lens that everyone's gonna perceive everything you say through and so like I want people to

[27:58] YouTube https://youtu.be/ypBrmOzG6HM?t=1671 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
have the evidence so that when they speak about something they can be confident about it confident because they have a high degree of probability that it is true because they've experienced it no I love it man I love it well I have a million notes dude that this would go on for eight hours but I I just saw recently another one flying through that

[28:16] YouTube https://youtu.be/ypBrmOzG6HM?t=1689 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
I thought I'm gonna talk to him about this even though it has nothing to do with anything else what's the deal with never skipping dessert this is great there's a segue into something that I've been wanting to talk about good so like I see the videos that are like the hermosi content method the how Alex removed the four pillars of

[28:35] YouTube https://youtu.be/ypBrmOzG6HM?t=1708 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
Alex tremose's brand they like they try to like ascribe marketing terms so like what we're doing when in reality we do none of that I'm always curious I'm like oh what are my pillars and so like never skip dessert happen because I come from a fitness background and everyone in my early audience was Fitness people

[28:55] YouTube https://youtu.be/ypBrmOzG6HM?t=1728 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
and they're always like never skip Monday never Skip Leg Day and I was like it never skip dessert you know what I mean and so it was just counter to everything else I just thought it was cute and funny because I like eating dessert and I still have a six-pack and so maybe there's another way to do it and so anyways the point was it's just

[29:12] YouTube https://youtu.be/ypBrmOzG6HM?t=1745 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
me being me right and then I had no idea it was gonna I mean it was just one time I did never skip dessert and then like 50 people tagged me the next week with desserts and stuff and so I think it was a relatively cute saying put around an event that people usually want to document anyways when dessert comes and it's all fancy like you want

[29:30] YouTube https://youtu.be/ypBrmOzG6HM?t=1763 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
to take a picture of it but you don't want to be that person and it just it gave people permission to post something they wanted to post anyways and so I think that's why those two things kind of combined but for me like somebody's like so did you like think about the the wife beater and I was like I get hot a

[29:46] YouTube https://youtu.be/ypBrmOzG6HM?t=1779 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
lot and so I wear wife beaters like I can work out on them and like I can throw something on top if I get cold you know what I mean and I throw the flannels on that I have because they're really soft and comfortable that's why I wear it like I wear the shorts that I wear because they can get wet I can go to the gym and I can go to a nice restaurant in them and I can get my phone in my side pocket and while I'm

[30:06] YouTube https://youtu.be/ypBrmOzG6HM?t=1799 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
sitting down right now without having to take it out of my pocket every time I had one of my my team asked me this he was like so what is what do you tell somebody who is boring if you're just like interesting I was like I don't think that's true I think that people suppress themselves because they're afraid of other people's judgment I think people would do more things that

[30:24] YouTube https://youtu.be/ypBrmOzG6HM?t=1817 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
are more like them if they weren't afraid of looking different but if the whole point like the point isn't to stand out the point is just do you and because everyone else doesn't do them you will stand out as a result but it's more the outcome than it is the desired result did you ever have that fear and you had to get over it or have you just that's you've never really worried about that

[30:49] YouTube https://youtu.be/ypBrmOzG6HM?t=1842 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
and just always have done you no of course I've had insecurities I mean I just think that over time they just become less and less important I mean I think a lot about my 85 year old self good old grandpa grandpa Alex and I just think that guy doesn't give a yep and I'm just thinking like if that guy doesn't give a then I might as well not give a now old people are happier than everyone else

[31:14] YouTube https://youtu.be/ypBrmOzG6HM?t=1867 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
except for kids it's a smile you've probably seen the graph the smiley face where it's like you're happiest when you're a child you're really miserable at 40 and then you become happy again at like 60ish when you realize that like nothing mattered to begin with right and then you just do you right and so I was just like if I'm gonna come to that

[31:32] YouTube https://youtu.be/ypBrmOzG6HM?t=1885 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
conclusion eventually anyways I might as well just start now and like I wear comfortable shoes that don't look cool but if I'm gonna do it I'm 85 I might as well do it now like they don't care they're not worried about it they're like I got a bunion you're like hurts I Gotta Wear the nice soft shoes right now I'm good with it I'm just fine

[31:50] YouTube https://youtu.be/ypBrmOzG6HM?t=1903 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
with it I don't know just doesn't bug me but so but that's still Against the Grain most people do they struggle with this they think about that I remember my dad specifically this moment I've shared it a lot I'm getting ready for like this banquet or something and I'm like I don't remember these pants these pants he goes they don't care about your pants

[32:11] YouTube https://youtu.be/ypBrmOzG6HM?t=1924 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
they care about their pants and I just thought like I thought that part of it as well as being worried about that but you've come to this realization and able to act on it which is even harder sooner than most how do like how do you think you have you've done that I think about the fact that I'm gonna die every day really it's probably the thought that I think most frequently throughout

[32:34] YouTube https://youtu.be/ypBrmOzG6HM?t=1947 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
the day are you scared of that no just the realization this is going to happen I'm gonna die yeah I could die tomorrow yeah what a shame it would be if I cared about what pants if I think about this imagine I died tomorrow and I was wearing something really uncomfortable for this meeting wouldn't you be like man I can't believe like what a shame he didn't do what he

[32:56] YouTube https://youtu.be/ypBrmOzG6HM?t=1969 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
wanted to do so like as long as what you want to do is legal right and it's not hurting anybody so to the point about patience or I've been reinforced over and over again for being more and more patient for figuring out things to do in the meantime while my longer goals continue to to compound to the same degree I have been reinforced for just doing me and so

[33:16] YouTube https://youtu.be/ypBrmOzG6HM?t=1989 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
maybe you need to take that first step of just do like maybe if you're just afraid to wear a hat or maybe you like like mustaches and you don't want to have a mustache the first big thing I had was I I did wear I had a huge handlebar for five years yeah and that's weird it was super weird I look like a porn star like a 70s porn star but like I remember I was shaving one day and I

[33:35] YouTube https://youtu.be/ypBrmOzG6HM?t=2008 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
came out of the bathroom I looked at my wife and I was like this is funny and then I the thing is it's like it made my day bright and so like every morning I'd wake up and be like I can't take myself that serious and I don't know maybe I'm more insecure than most people and so this is just my visual reminder to myself to not care about I don't know

[33:53] YouTube https://youtu.be/ypBrmOzG6HM?t=2026 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
but I will say that doing me despite the fear of what other people will quote judge me for and then surviving another day with their judgment or without their judgment that's really just like the more evidence that I have that I can continue to live like to the dad example that you have right in my situation my dad would be like you're not going out like that are you

[34:18] YouTube https://youtu.be/ypBrmOzG6HM?t=2051 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
it's like I had to at an early time just be like I'm gonna do me I don't want it like and so my I would say like my big breaking right as a human was when I was probably 20 21 22. and that's when I quit my job and I left right I left Baltimore I left everything behind and I think that was by far the most that was the scariest

[34:42] YouTube https://youtu.be/ypBrmOzG6HM?t=2075 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
thing I'd ever done to this day has been the scariest thing I've ever done in my life was quitting my job because it wasn't just quitting my job it was what quitting my job signified about everything else it meant that everything that I had done at that point I had been building this life that I didn't want to live I was building a life that my dad wanted me to

[34:58] YouTube https://youtu.be/ypBrmOzG6HM?t=2091 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
live to get his approval and the thing is when I when my approval rating for my father was at its absolute highest one is when I was my absolute saddest as a human being and so when I left that job I basically started from scratch and was like what do I want to do and I was like well I like Fitness I'm gonna get into I'm gonna I don't know I'm gonna figure that out and he's like what are you gonna be a personal trainer

[35:23] YouTube https://youtu.be/ypBrmOzG6HM?t=2116 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
you know what I mean it's like you're a Vanderbilt grad you've got you graduated in three years you have this white collar job on a fast track to go into a top ivy league Business School he's like you're set as I was about to culminate in like the ultimate setness by his standard I quit everything and started a gym which is like as a personal trainer like a blue collar not

[35:42] YouTube https://youtu.be/ypBrmOzG6HM?t=2135 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
a very high income thing and so I think being willing to die to him then was what allowed me to live to me and my father's approval was the person whose opinion I cared the most about in the whole world and so once I was able to not care about his opinion no one else's opinion really came even close you know I mean like I was raised by a single father who was Middle Eastern like I had no siblings I barely

[36:07] YouTube https://youtu.be/ypBrmOzG6HM?t=2160 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
had a mother and so like imagine your brother your mother your sister your uncle all of the people that you used to care about their opinion all in one person and that person's approval made or broke your day month week year and like that was my life and my dad God bless him would always move the the flag for what

[36:33] YouTube https://youtu.be/ypBrmOzG6HM?t=2186 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
achievement was so if I aced everything he's like you should have aced it faster like if I got a 99 it wasn't like congrats on the a the question was just what did you get wrong it was always like that like to the point that like it's not weird for me to say that it was just always like that like I was just used to I didn't know that other people's parents didn't do

[36:49] YouTube https://youtu.be/ypBrmOzG6HM?t=2202 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
that right and whoever that person is that I think you care the most about their approval is I think the person that you need to be willing to get disapproval from to do what you want to do and to me it felt like death and the only way I was literally able to do this was because I didn't want to live anymore and so I don't know how extreme of a

[37:15] YouTube https://youtu.be/ypBrmOzG6HM?t=2228 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
circumstance other people are some people probably aren't as dissatisfied as I was I was incredibly sad I was 21 22 right I I'm at this point I have a consulting job I have my own condo I'm Successful by all means by all you know external means and I'm going on my balcony every night and just thinking

[37:32] YouTube https://youtu.be/ypBrmOzG6HM?t=2245 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
to myself like is this it and always thinking that night like I didn't wake up tomorrow like I wouldn't be that upset like I wasn't like I'm gonna jump off this thing but I was just like if I didn't wake up I'd be okay with it and the more times I kept thinking that I was like dude if you don't want to wake up

[37:52] YouTube https://youtu.be/ypBrmOzG6HM?t=2265 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
then it you know I mean like if death is if you if right now I basically felt like The Walking Dead like if I feel like death then whatever else is out there can't be worse than that and so that was what I kept repeating to myself was like sometimes you have to let his dreams die for yours to live and they were mutually exclusive some people were like you know what they just want what's best for you them I did

[38:19] YouTube https://youtu.be/ypBrmOzG6HM?t=2292 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
not like he does long term but not for the first few years like he was not stoked like I I was so afraid of my father that I literally drove across the country and called him when I was already halfway there to tell him that I left so I didn't want him to convince me he had a lot of influence over it

[38:37] YouTube https://youtu.be/ypBrmOzG6HM?t=2310 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
so I knew I had to change the environment I had to change my conditions and so like if you were in one of those states where it's like you feel paralyzed it's usually because you have conditions that make it very difficult for you to leave the easiest way to change behaviors to change your environment and so I went to California

[38:55] YouTube https://youtu.be/ypBrmOzG6HM?t=2328 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
literally from the I went to the furthest place possible from Baltimore Maryland I went to Southern California like on a map there's like there's basically nothing that's further away from Baltimore Maryland and I went there and I didn't know anybody one guy on the internet said I could stop by his gym so I drove straight to this guy's gym and I was

[39:12] YouTube https://youtu.be/ypBrmOzG6HM?t=2345 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
like hey I'm here and he's like oh where are you staying I was like I don't know yet he was like what do you mean you don't know I was like oh I just got here and he was like well I got to do I'm not like I'm working and I was like okay he's like well he's like you can stay at my place tonight but you got to figure something I was like okay thanks it's the next day I went into the gym with him that morning and he just got in

[39:30] YouTube https://youtu.be/ypBrmOzG6HM?t=2363 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
a chair and was like hey I got this kid who here can give him a room one guy came up to me I was like aren't you bro I rented a room for 400 bucks a night or 400 bucks a month from this guy in Gina that's how and like I went from this top secret clearance defense Contracting three-year mad commodity Vanderbilt Ace my GMAT all that to sleeping in some guy

[39:52] YouTube https://youtu.be/ypBrmOzG6HM?t=2385 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
some random guys I'm actually still friends with them some random guys room because I was just like I need a reset the game that I was trying to win wasn't a game that I had designed it was my dad's game so I was trying to win at my dad's game and I just realized I didn't want to play that anymore what was that call like when you're driving across the country

[40:16] YouTube https://youtu.be/ypBrmOzG6HM?t=2409 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
what was that what was that car ride like the call like you called yourself you're already on the way uh I mean he was pissed what was he gonna do you're like is he still alive my dad yeah so what's your relationship with with him like now we're good we're good we're fine I mean I mean you saw that it worked out so he's good well

[40:38] YouTube https://youtu.be/ypBrmOzG6HM?t=2431 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
there's got to be more to it than that man I mean this was a this is obviously the the most pivotal person in your life and now you've gone from that you quit you left you started Anew and then boom like I I can't even imagine what he's thinking like I'll tell you how proud is he now yeah I'll tell you the two

[40:55] YouTube https://youtu.be/ypBrmOzG6HM?t=2448 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
conversations that matter okay so in the car ride when I called him he basically I was like hey I'm gonna I'm gonna go do this gym thing and he was like ah come over like have lunch we'll talk about it which he knew was like I'll talk you off the cliff like because I this is like a weekly Cadence we had I would say I

[41:12] YouTube https://youtu.be/ypBrmOzG6HM?t=2465 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
don't want to do this anymore I want to start my own business and he'd be like just it's fine just follow the path go to business school get a business degree and then you can do business later like it's fine and so that was just like the routine we were in and I was like I can't he said you can't I was like I'm in Ohio what do you mean you're in Ohio and the

[41:30] YouTube https://youtu.be/ypBrmOzG6HM?t=2483 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
tone changed and he was like you're so unbalanced you're so extreme it's always all or nothing with you this is ridiculous you're throwing away your education why did we do all like all this stuff and I was just like I'm not coming back and so that was kind of and then we didn't talk much occasional texture in there but like I'm alive I still cared

[41:49] YouTube https://youtu.be/ypBrmOzG6HM?t=2502 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
about me but he was not he didn't approve whatever you do when you have somebody who you absolutely love because I know my father loves me to death but completely didn't approve of my life so that level of communication we didn't talk about anything because anything we talk about we couldn't fight right so very short conversations so fast forward five years right six years

[42:07] YouTube https://youtu.be/ypBrmOzG6HM?t=2520 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
I now have gym launch right and we're past the losing everything part right I'm taking home a million plus a month in income and so I get a call from my dad and I'm we haven't spoken much right and so I'm out to dinner with Layla and her parents in Michigan or in the summer and so I I'm like I gotta take this this is weird it doesn't really call me out of the blue so I answer the phone I step

[42:29] YouTube https://youtu.be/ypBrmOzG6HM?t=2542 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
outside I'm like what's up and he's like you're going to want to sit down for this and I was like either he is cancer or he's apologizing that was it like literally a month I was like okay and he was like you ready I was like okay he was like I'm sorry and I was like huh and I was like for what he was like

[42:50] YouTube https://youtu.be/ypBrmOzG6HM?t=2563 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
for everything for all of it you were right this was a good path for you to take he's like but for the record if it had been in my time I would have been right and I should have taken it for what it was because like in the culture that my father was brought up like fathers don't apologize to Suds ever it just doesn't happen and this is the first time I'd ever watched

[43:15] YouTube https://youtu.be/ypBrmOzG6HM?t=2588 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
so I should have taken it for that right it's like a really strong attempt at an olive branch but I didn't and I just remember saying like I stopped caring about what you thought five years ago when I packed the car and I left and I was like so your apology doesn't really mean anything to me I was like I got over what you thought a long

[43:39] YouTube https://youtu.be/ypBrmOzG6HM?t=2612 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
time ago I was like so I'm glad you're over it and he was like well we'll see how long it lasts so that was my kind of exchange for my dad at that point and so obviously we're fine now we've we've made amends but like it had now been five or six years right and I had already gone through losing everything multiple times and I had slept on the floor for that long period

[44:02] YouTube https://youtu.be/ypBrmOzG6HM?t=2635 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
of time right I think there's a saying that says like every man becomes a man when his father dies and I think I don't think your father has to die obviously but I think that your need for your father's approval has to die at some point so either the person like your need for their approval dies or they physically die and there's no way you can get it again

[44:22] YouTube https://youtu.be/ypBrmOzG6HM?t=2655 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
and so I think that is what ultimately like unchains most people and then allows them to be their own man and so I had quote been my own or become my own man when I was 21 22. and after disappointing the man that I cared the most about in my entire life comments on the internet you know what I mean like you can hear in the tournament like help like like Susie Q who says that like she

[44:47] YouTube https://youtu.be/ypBrmOzG6HM?t=2680 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
doesn't want to buy a gym membership but one of the reasons that Layla and I have worked out really well is that Layla expects nothing from me and she's never asked me to change I mean her expectation is that I keep being me now me keep being me is I'm going to go for it you know what I mean but she's never tried to ask me to be less of who I am in order to be with her and so she's always just been like our

[45:11] YouTube https://youtu.be/ypBrmOzG6HM?t=2704 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
relationship has been both of us wanting to go to this place both walking in the same direction being like you want to walk together and that's what's worked for us I'm not saying that's I think most people won't find that to be honest with you because it's weird and it's not common you've written that for anyone debating whether to marry a partner these two

[45:29] YouTube https://youtu.be/ypBrmOzG6HM?t=2722 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
lenses were useful one how have my stats changed since they entered my life which would be wealth health and time that's for you and two would I go to war with them I thought about that a lot with my own marriage and thought like man that's a really good point and I think about a lot of the good things that have happened since Miranda has come into my

[45:47] YouTube https://youtu.be/ypBrmOzG6HM?t=2740 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
life my wife and like that's a I like that man and it sounds like this is something that you think about what about your stats and going to War and why that's so important for the person that you choose to spend your life with what I like evidence yeah that I have I've made a good decision so that's where the Stats come from

[46:07] YouTube https://youtu.be/ypBrmOzG6HM?t=2760 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
the war thing is more of a projecting into future situation so the it's kind of like a past for prediction of future right I didn't think about it that way when I was writing it but I agree with it I'm glad I still agree with Paso the war thing is I've got to want to go to war with this person have them

[46:25] YouTube https://youtu.be/ypBrmOzG6HM?t=2778 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
covering my six right shoulder to shoulder Etc back to back because where I want to go not many people have gone and it's going to be by its very nature difficult and fraught with hardship and so if someone wants a puffy life that I could have I could give someone you know what I mean then that's not

[46:47] YouTube https://youtu.be/ypBrmOzG6HM?t=2800 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
going to be the person who's going to help me get to where I ultimately want to go and the where I want to ultimately go isn't really a place to who I want to become and the place I want to go is just my mountain to climb in order to get there but it's really more about my lungs being able to breathe at the top of the mountain than it is me being at the top of the mountain itself

[47:06] YouTube https://youtu.be/ypBrmOzG6HM?t=2819 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
do you think you think bigger than most people no I think that I've achieved things earlier and so then I set my goals to the next thing is because I've achieved a decent amount from a material perspective I've just moved the goal line I think that's really all it is I don't want to think I I don't really think I think particularly bigger it's

[47:25] YouTube https://youtu.be/ypBrmOzG6HM?t=2838 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
just that like if you're making 10 grand a month then your next goal is 100 when you're making 10 million a month your next goal is 100 million a month you know what I mean like it just I'm just moving zeros like everyone else did but like I just checked the Box off earlier but outside of money and not just

[47:38] YouTube https://youtu.be/ypBrmOzG6HM?t=2851 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
talking about I just like overall life like think like you you the extension of that is that you said they flow from what I want which is growth and two is hard goals I need someone who can handle both of those things so like hard goals are are probably big goals or big things that you want I'm just wondering if that's kind of the way you view it is I

[47:57] YouTube https://youtu.be/ypBrmOzG6HM?t=2870 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
I want something bigger I want something harder I want something more than what the average person wants that's why I can't be partnered with an average person so I would say that the goals again are so instead of saying I think bigger about the goals it's like I want to be bigger yeah because a person as a human

[48:15] YouTube https://youtu.be/ypBrmOzG6HM?t=2888 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
and so if we Define like how do you make how do you make someone patient you put them through hardship right how do you make someone who's tough you put them through hard times so if I want to have these character traits then I have to Vanquish big dragons and big monsters along the way the bigger the monster the more epic the hero

[48:32] YouTube https://youtu.be/ypBrmOzG6HM?t=2905 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
and so it's like if you want to maximize the hero then you got to go and slay big monsters and so that's what I want I want to maximize the hero in the story I want to just I want to squeeze like my goal is to squeeze every drop of potential that I've got out of me and so I have to face big bosses and that also means using whatever path I have behind me to try and predict the path I have before me so I keep trying

[48:56] YouTube https://youtu.be/ypBrmOzG6HM?t=2929 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
to do so I can prove to myself that I can do more do you ever get tired from that though do you just want to chill out and relax and say God I've been going hard for a while I just want to chill out man macro micro macro no micro sure you know what I mean like how do you do that how do you chill how do you relax I'm like a I'm a basic when it

[49:17] YouTube https://youtu.be/ypBrmOzG6HM?t=2950 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
comes to that stock uh like I'll I'll pool day you know I mean like I'll pull and drink Margaritas you know what I mean how do you eat dessert and drink margaritas and look like that yeah well that's just counting your Macros and knowing what you're doing but the step one pick the right parents step two start training when you're 14. step

[49:36] YouTube https://youtu.be/ypBrmOzG6HM?t=2969 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
three go into your tea at age 30. I haven't done this as much because Layla doesn't like this much but I I'll binge I would love to just binge movies or TV but usually for me it's about a half day yeah so it's like I can work six and a half out of seven but and that's usually what it ends up being six and a half out of seven I can work you work six and a

[49:56] YouTube https://youtu.be/ypBrmOzG6HM?t=2989 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
half out of seven days so you're just I can work six and a half out of seven yeah yeah do you get to the point where say man I made a lot I'm flying private I'm doing whatever I need to do maybe I can work four and a half instead of seven and enjoy more of this or is the work part of the what you enjoy you got it okay what would I do I just want to

[50:15] YouTube https://youtu.be/ypBrmOzG6HM?t=3008 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
like I want to do epic and so doing what you want to do and like in your free time you're doing what you want to do yeah and that's the thing so I get every once in a while I work Twitter lifestyle Twitter whatever will come out and uh get get really aggro about something and I say about work but it's just because their definition of work and my definition of work are different

[50:31] YouTube https://youtu.be/ypBrmOzG6HM?t=3024 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
like I Define work is what I do every day you know what I mean and like it just so happens to make money but I enjoy the game and so I just want to play the game as much as humanly possible because it has reinforced me for playing it so I apply as much of it as I possibly can until my work per unit of time drops and then I hardcore relax

[50:48] YouTube https://youtu.be/ypBrmOzG6HM?t=3041 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
but for people who make sacrifices with their work which I absolutely respect if you don't like the job that you're in but you need to because you've got people who are depending on you I think there's honor in that and I think in some ways like you can actually reframe your work again because I'm big on perspectives like you can reframe the work into something you do enjoy it's like I enjoy providing for my family

[51:07] YouTube https://youtu.be/ypBrmOzG6HM?t=3060 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
like this is what higher cause is there but I I don't need a break from the game unless I physically need a break from the game and then I take one when you think about all the people in your life that you've surrounded yourself with that you've been intentional to bring into your orbit that you've attracted to your orbit which are a lot of people who have made it happen these are a lot of people who

[51:28] YouTube https://youtu.be/ypBrmOzG6HM?t=3081 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
have sustained Excellence over an extended period of time what have you found to be some of the commonalities among those people they don't try and change me and they want to grow and that's about it that's really that's about it yeah they gotta want to grow like there's nothing that drives me more crazy well one is if someone tries to change me they're out okay it's not oil and vinegar that's not gonna work

[51:53] YouTube https://youtu.be/ypBrmOzG6HM?t=3106 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
what about people in your life you're saying you try to change do you have people in your life though who say Alex is a bad idea no don't do this or hey maybe this way like the kitchen cabinet so to speak to say hey man like do you have those no people sure okay well there's difference between like criticizing an idea or criticizing a way

[52:12] YouTube https://youtu.be/ypBrmOzG6HM?t=3125 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
of living so if someone's gonna attack values and that's like I feel very strong about my values but my ideas yeah Loosely helped you know I mean this is my best sure like when we introduce an idea to the group it's always like this is my best bad idea you know I'll say love my idea for five seconds and then I'll say it and then it's like you can you can tear it apart right but the growth thing I love to you know grow my

[52:30] YouTube https://youtu.be/ypBrmOzG6HM?t=3143 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
business I'm like cool man like what's your students that I see me a year later and I'm like how'd that go oh you know boss busy man a lot of stuff's been coming up I'm like yeah sure has and they're like I've been meaning to pick your brand I'm like I don't think so I think I already said everything I thought last time I heard they're having multiple times

[52:48] YouTube https://youtu.be/ypBrmOzG6HM?t=3161 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
they're like I'd love to speak I was like you already did and I already gave you what I thought you haven't done it so I was like there's really no point in me repeating the same statements do that what are your values giving first thinking long having work itself be Noble trying to motivate a reward not punishment I think truth in general

[53:11] YouTube https://youtu.be/ypBrmOzG6HM?t=3184 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
in all its various forms but if I were to tell you the the companies ones it's competitive greatness sincere Candor and unimpeachable character which we haven't brought up acquisition.com I know we got to run in a second but briefly why start acquisition.com why was that the next step and what exactly does acquisition.com do yeah well and I from

[53:31] YouTube https://youtu.be/ypBrmOzG6HM?t=3204 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
the exit and we've taken about 40 million out before the exit we had enough money to start a family office and so acquisition.com exists as our family office for Investments and while we still had some of the companies before our bigger exit we had made two or three Investments that worked out really well and so we said you know what I think I want to do this I think that's what I want to do

[53:50] YouTube https://youtu.be/ypBrmOzG6HM?t=3223 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
I want to go buy buy businesses buy chains buy brick and mortar stuff buy normal consumer businesses or business services businesses just normal businesses and do what we do and so we look for founder Sue Howard sincerely cancerous they tell the truth and can take the truth have unimpeachable character we're proud to

[54:09] YouTube https://youtu.be/ypBrmOzG6HM?t=3242 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
associate with them on and off the field and they're competitively great they want to go after the big hill they're not afraid of a heart Challenge and they Revel in the hard challenge they're eager to attack like that's what we're looking for and so if we see Founders who are doing for us the minimum is a million in ebitda the largest company we have is 20 million in ebitda so it's kind of the range I think the media is

[54:28] YouTube https://youtu.be/ypBrmOzG6HM?t=3261 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
probably four or five um a bit of being profit for anyone who's newer brought forward for profit so we invest in those businesses sometimes as a minority a growth partner sometimes as a majority just depends on the situation and then our goal is to just hold and grow but if the founder like really wants to have a big exit

[54:47] YouTube https://youtu.be/ypBrmOzG6HM?t=3280 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
then we can optimize for that but like for us I'd rather like I'd rather just continue to grow tax-free and grow the equity value and the Enterprise value of the business I don't need a liquidity event but if they want one then we can go optimize for that love it man where would you send Alex have been amazing where would you send my viewers and listeners to go to learn

[55:04] YouTube https://youtu.be/ypBrmOzG6HM?t=3297 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
more about you online I know you had a big thing coming up soon oh well I'll give you two things so one is we're always looking for talent and if you're a leader you're a manager you have a valuable skill and we have 13 portfolio companies I think we employ just under a thousand people we are always looking for talent and just go to acquisition.com and you can click the

[55:22] YouTube https://youtu.be/ypBrmOzG6HM?t=3315 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
careers Tab and it has all of our job openings when you can join Mosey Talent which I think twice a month we do like I don't say like a job drop but we basically let everybody on there know what new leadership roles we have coming first like we only recruit leadership roles at the holding company the portfolio companies recruit the smaller

[55:40] YouTube https://youtu.be/ypBrmOzG6HM?t=3333 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
uh roles from directly and then if you're trying to get more leads my second book 100 million dollar leads is coming out and I have a live event right now we have 360 000 people who are registered for the live event which is uh pretty wild and so you can go to acquisition.com forward slash leads and I show their live it's on August 19th on Saturday at 9 A.M

[56:01] YouTube https://youtu.be/ypBrmOzG6HM?t=3354 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
Pacific it's going to be it's gonna be a show is that your birthday the 18th this 18th okay so I did in the day after yeah good way good way to celebrate man it's awesome yeah if it goes well otherwise it'll be a terrible work oh I love it man well I super appreciate for your time man it was great to catch up obviously been binging your stuff for a while and I'm uh very

[56:21] YouTube https://youtu.be/ypBrmOzG6HM?t=3374 || Alex Hormozi - Letting Go of The Need For Approval (Ryan Hawk, 56min)
appreciative of you and I'd love to continue our dialogue as we both progress man appreciate you thank you ma'am thanks man thank you to the audience hopefully you got something from me love it


VIDEO
TITLE: How to Win Every Single Day
URL: https://youtu.be/ypc2iwsbXNc
PRIMARY_TOPIC: mindset
TOPICS: mindset

[0:00] YouTube https://youtu.be/ypc2iwsbXNc?t=0 || How to Win Every Single Day
Yeah. And one of the biggest misnomers in in whatever endeavor you're trying to track is people track the wrong metrics. They track the lagging metrics rather than the leading metrics. Lagging metrics are what happen. Those are the outputs. And if you want to track those, fine. But the real things to track are

[0:13] YouTube https://youtu.be/ypc2iwsbXNc?t=6 || How to Win Every Single Day
what you're doing to create the outputs. So I don't want to necessarily even track sales. I want to track how many calls I'm making. If I'm trying to get in shape, I'm not necessarily going to track the weight I'm doing. I'm going to track how many calories I'm eating. And so the more ways you measure, the more

[0:26] YouTube https://youtu.be/ypc2iwsbXNc?t=19 || How to Win Every Single Day
ways you can win. And so the idea, the ultimate win at life is where you can shift things that are out of your control that you deem winning to things that are under your control which you can deem winning. Because if you're measuring on whether you lost the fat or not, sometimes people take longer, some

[0:41] YouTube https://youtu.be/ypc2iwsbXNc?t=34 || How to Win Every Single Day
people don't. That's something that you actually can't control. What you can control are the inputs. And so if you say based on this, if I do this one thing every day for a long enough period of time, I'll eventually get there. the real winners. Cut out the I'll eventually get there and say if I do this every day, I have won. The thing

[0:57] YouTube https://youtu.be/ypc2iwsbXNc?t=50 || How to Win Every Single Day
that I try and focus on now is the delta between how hard I tried and how hard I can possibly try. And if I know that the gap between those two is zero, then I have won. And I've decided to spend a inordinate amount of effort trying to make that my definition of winning is that there's nothing left in

[1:14] YouTube https://youtu.be/ypc2iwsbXNc?t=67 || How to Win Every Single Day
the tank. If you get into a harder career path or one that takes more reps to get good at or more reps to get into, then every day you can win based on saying like everyone else does 100, I do 250 and I have nothing left to give. I won. And that should satisfy you. And if you're if you're obsessive on the

[1:32] YouTube https://youtu.be/ypc2iwsbXNc?t=85 || How to Win Every Single Day
external thing that takes too long and you will give up too soon. Real quick, if you're a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So my team and I put together the $100 million scaling roadmap, which is basically 200 hours of us looking over all the

[1:47] YouTube https://youtu.be/ypc2iwsbXNc?t=100 || How to Win Every Single Day
portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how they got past it. And so we broke it in these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the

[2:01] YouTube https://youtu.be/ypc2iwsbXNc?t=114 || How to Win Every Single Day
most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so no matter what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to give you

[2:14] YouTube https://youtu.be/ypc2iwsbXNc?t=127 || How to Win Every Single Day
this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you deconstrain the business and you're trying to scale, we'd love to help you out on the thank you page. You can just book a call with my team and we will look into the business, see if we can

[2:30] YouTube https://youtu.be/ypc2iwsbXNc?t=143 || How to Win Every Single Day
help. And if we can, we'll invite you out to Vegas and we'll do this in person live.


VIDEO
TITLE: The Only Goal in Business Is to Not Stop Playing
URL: https://youtu.be/zG3foXstsQY
PRIMARY_TOPIC: mindset
TOPICS: mindset, mindset, career

[0:00] YouTube https://youtu.be/zG3foXstsQY?t=0 || The Only Goal in Business Is to Not Stop Playing
You say that entrepreneurship is a game of the heart, not the head. What do you mean by that? I suppose everything could be boiled down to skills, but the ability to continue to persist. Some people would probably think of this as a spiritual battle if you want to use um you know that language. But fundamentally just

[0:19] YouTube https://youtu.be/zG3foXstsQY?t=12 || The Only Goal in Business Is to Not Stop Playing
learning to have a long extinction curve on behaviors which is like you know many people never knock and then a huge amount of people will knock maybe once. Uh but then very few will knock a hundred times in a row after a door not being opened. And I think that that's what it takes because if you think about

[0:38] YouTube https://youtu.be/zG3foXstsQY?t=31 || The Only Goal in Business Is to Not Stop Playing
two natural extremes because I think about this a lot like okay let's just take this to the natural extreme. It's like well if you have somebody who's absolutely brilliant and another person who's absolutely 100% determined. I think it might have been actually Andre we were talking about this earlier. It's

[0:50] YouTube https://youtu.be/zG3foXstsQY?t=43 || The Only Goal in Business Is to Not Stop Playing
like if you um actually the Toritz but like you start taking points from determination and uh very quickly you've just got this philosopher who does nothing right on the other hand you take a few points of intelligence and you can keep taking points away and this guy's going to win. And so I think about that

[1:08] YouTube https://youtu.be/zG3foXstsQY?t=61 || The Only Goal in Business Is to Not Stop Playing
as like if you only had two things which is get better don't stop winning becomes guaranteed. It's just expanding the time horizon long enough to allow the win to occur. And so if we think about entrepreneurship as the infinite game, then the only goal is to not stop playing. Uh which is why I think it's more of a a game of the heart

[1:28] YouTube https://youtu.be/zG3foXstsQY?t=81 || The Only Goal in Business Is to Not Stop Playing
than the mind. Real quick, if you're a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So my team and I put together the $100 million scaling roadmap, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of

[1:42] YouTube https://youtu.be/zG3foXstsQY?t=95 || The Only Goal in Business Is to Not Stop Playing
growth they went through and more importantly where they got stuck and how they got past it. And so we broke it in these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for

[1:55] YouTube https://youtu.be/zG3foXstsQY?t=108 || The Only Goal in Business Is to Not Stop Playing
each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so no matter what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. You can go

[2:08] YouTube https://youtu.be/zG3foXstsQY?t=121 || The Only Goal in Business Is to Not Stop Playing
to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you deconrain the business and you're trying to scale, we'd love to help you out on the thank you page. You can just book a call with my team and we will look at the business, see if we can help, and if

[2:23] YouTube https://youtu.be/zG3foXstsQY?t=136 || The Only Goal in Business Is to Not Stop Playing
we can, we'll invite you out to Vegas and we'll do this in person live.


VIDEO
TITLE: How My Childhood Bullying Became a Business Advantage
URL: https://youtu.be/zSaZZNGj6u8
PRIMARY_TOPIC: mindset
TOPICS: mindset, mindset, branding

[0:00] YouTube https://youtu.be/zSaZZNGj6u8?t=0 || How My Childhood Bullying Became a Business Advantage
The bullying that I went through and the challenges of feeling alone and being on the outside of social groups meant that I developed such attenuation and attention and focus and an ability to distill down what's happening socially, which is why I became one of the best club promoters in the UK for a decade and a half, right?

[0:18] YouTube https://youtu.be/zSaZZNGj6u8?t=11 || How My Childhood Bullying Became a Business Advantage
Because for all of my school life, I'd been obsessing over how Alex wears his tie. Maybe that's why he has friends and I don't have friends. or the particular brand of shoes that he's wearing or the like he carries his bag on that shoulder and I carry carry mine on this shoulder because I couldn't deconstruct why I

[0:34] YouTube https://youtu.be/zSaZZNGj6u8?t=27 || How My Childhood Bullying Became a Business Advantage
didn't have friends and everybody else did. Right. Okay. So, looking back, would I have rather had the friends and had the brother or sister and not develop this skill? I can't split test life, so I don't know, right? But my life's ended up pretty good and I'm happy with it. So, I need to not only look back at that stuff as

[0:56] YouTube https://youtu.be/zSaZZNGj6u8?t=49 || How My Childhood Bullying Became a Business Advantage
something not to hate, but something to genuinely be thankful for. And that is frankly something I'm still working through. Well, yeah, it goes it goes back to the the first thing which is like the most traumatic events that happen in our life, you know, they happen for us, not to us. But when you expand the time horizon, like those things, and to be

[1:19] YouTube https://youtu.be/zSaZZNGj6u8?t=72 || How My Childhood Bullying Became a Business Advantage
fair, there are people who do have really crappy things happen to them and then it destroys them and then that's it. And then they're just done and that's all it is. Not everyone has like a moderate amount of childhood bullying and an only child with like parents that care about them or whatever. Like because you were a child coping with the world with the coping skills of a child.

[1:37] YouTube https://youtu.be/zSaZZNGj6u8?t=90 || How My Childhood Bullying Became a Business Advantage
I'm still largely that as an as an adult infant, right? And so, um, but I think that I mean the keep the at least for me, you know, my my key takeaway from both both of these kind of stories is more that all of the all of the the negative things that happen on the micro have the opportunity, if doubled down on, to be huge wins in the macro and sometimes in

[2:02] YouTube https://youtu.be/zSaZZNGj6u8?t=115 || How My Childhood Bullying Became a Business Advantage
ways that just a micro win would never have the ability to be doubled down on and become a a capital W win in the macro. This is probably one of the heaviest hammer blows I think for today. This next one, this is a real hammer. Anger tweeting. Great. No, it's not. It's an existential one. Oh, fun. You've already achieved goals you said would make you happy. Yeah.

[2:25] YouTube https://youtu.be/zSaZZNGj6u8?t=138 || How My Childhood Bullying Became a Business Advantage
You've already achieved goals you said would make you happy. Alex's notes to self, right? Um.


VIDEO
TITLE: Why I Cut Relationships The Moment I See The Red Flag
URL: https://youtu.be/zSpgI6CMBQc
PRIMARY_TOPIC: mindset
TOPICS: mindset, mindset, productivity

[0:00] YouTube https://youtu.be/zSpgI6CMBQc?t=0 || Why I Cut Relationships The Moment I See The Red Flag
Learning isn't a spectator sport. It comes from doing. Which means if you're not doing the stuff you consume every day, you're not learning. You're just procrastinating. Oo, this is fun. All right. So, I'm going to define some terms. Learning. Let me say this way. Intelligence means rate of learning.

[0:24] YouTube https://youtu.be/zSpgI6CMBQc?t=17 || Why I Cut Relationships The Moment I See The Red Flag
Like that's what that's how remember I talk about operationalizing words. So rate of learning is intelligence. So then you which means it's a rate not a not an attribute as an aside which then means you have to define learning. Learning means same condition new behavior. So if I hold up a red card and

[0:39] YouTube https://youtu.be/zSpgI6CMBQc?t=32 || Why I Cut Relationships The Moment I See The Red Flag
then I slap you and then I hold a red card again and then you duck you've learned. If you wake up every day and life shows you a red card and then you don't duck and you don't change, then you have learned nothing. And so if you go to a weekend and you go to a workshop and then the next day you go back and

[0:56] YouTube https://youtu.be/zSpgI6CMBQc?t=49 || Why I Cut Relationships The Moment I See The Red Flag
you do the exact same activities in the same conditions and you have no new behavior, it means you learned nothing. It also means you're stupid because it means your rate of learning is slow. So if someone is intelligent, I can show them the red card and on the first go they change their behavior. And so by

[1:15] YouTube https://youtu.be/zSpgI6CMBQc?t=68 || Why I Cut Relationships The Moment I See The Red Flag
defining intelligence that way and defining learning that way, it allowed me to start thinking, well, I want to be smart and this circumstance had this outcome last time. And so the next time I see this circumstance, this red card, I'm going to change my behavior. And so when we consume the information that you

[1:31] YouTube https://youtu.be/zSpgI6CMBQc?t=84 || Why I Cut Relationships The Moment I See The Red Flag
have on this podcast or whatever it is, there's probably a circumstance, whether it's a conversation that you're supposed to have but you aren't having, it's a decision that you need to make but you're putting off. That's the red card. It comes up again. And the question is whether you're going to get slapped or

[1:45] YouTube https://youtu.be/zSpgI6CMBQc?t=98 || Why I Cut Relationships The Moment I See The Red Flag
you're going to duck. And that's whether you know whether you learned or not. And every time you get shown the red card and you do the same exact thing, you just prove to yourself that your rate of learning is slower. And so for me, I want to have that evidence that I learn quickly. And for me, that's why like

[2:01] YouTube https://youtu.be/zSpgI6CMBQc?t=114 || Why I Cut Relationships The Moment I See The Red Flag
people see me as ruthless, as you said, because I'm willing to cut relationships because if I think that I'm going to eventually cut the relationship, then why would I not cut it today? because I might as might as well start enjoying the benefits of cutting that relationship as soon as humanly possible.

[2:15] YouTube https://youtu.be/zSpgI6CMBQc?t=128 || Why I Cut Relationships The Moment I See The Red Flag
Real quick, if you're a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So, my team and I put together the $100 million scaling road map, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went

[2:29] YouTube https://youtu.be/zSpgI6CMBQc?t=142 || Why I Cut Relationships The Moment I See The Red Flag
through and more importantly where they got stuck and how they got past it. And so we broke it into these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at. And the most important part for you, what to do for each of the functions of

[2:42] YouTube https://youtu.be/zSpgI6CMBQc?t=155 || Why I Cut Relationships The Moment I See The Red Flag
the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so no matter what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap,

[2:56] YouTube https://youtu.be/zSpgI6CMBQc?t=169 || Why I Cut Relationships The Moment I See The Red Flag
plug in your business information. And if you want us to actually help you deconrain the business and you're trying to scale, we'd love to help you out on the thank you page. You just book a call with my team and we will look at the business, see if we can help, and if we can, we'll invite you out to Vegas and

[3:10] YouTube https://youtu.be/zSpgI6CMBQc?t=183 || Why I Cut Relationships The Moment I See The Red Flag
we'll do this in person live.


VIDEO
TITLE: You’re Being Used by Your Pain Instead of Using It
URL: https://youtu.be/zdoqcS6jGH8
PRIMARY_TOPIC: mindset
TOPICS: mindset

[0:00] YouTube https://youtu.be/zdoqcS6jGH8?t=0 || You’re Being Used by Your Pain Instead of Using It
Um, go and eat your money, Alex Rosie. Web three SAS guy. I don't think you can eat money. I think it's a bit gross. It's so funny when people have like weird views around money because it actually just shows who they are because if someone has an issue with someone making a lot of money, it's like it's like trying to decry a thing that

[0:21] YouTube https://youtu.be/zdoqcS6jGH8?t=14 || You’re Being Used by Your Pain Instead of Using It
you want. It's like I don't want to get I'm going to make fun of somebody who's in shape. It's like here's a great way to never get in shape. And then on top of that, it's the assumption that somebody like money is just potential, right? Like whatever you do with it is a dictation of whatever you're going to

[0:34] YouTube https://youtu.be/zdoqcS6jGH8?t=27 || You’re Being Used by Your Pain Instead of Using It
amplify. So, do you give more back, right? Do you help more people? Uh I don't know. So, they they they build they build uh they build skyscrapers and hospitals just as much as they they fuel uh bad movements. It's just potential. That's all it is. So, thanks for that, Web 3 SAS guy. Uh so uh appreciate appreciate

[0:59] YouTube https://youtu.be/zdoqcS6jGH8?t=52 || You’re Being Used by Your Pain Instead of Using It
you, bro. Real quick, I'm going to show you the exact 10 stage road map from zero to 100 million plus that less than 1% of companies finish. I've now done multiple times. And so I can say with a lot of confidence that these are the stages as headcount increases that you need to get through. And I broke each of

[1:15] YouTube https://youtu.be/zdoqcS6jGH8?t=68 || You’re Being Used by Your Pain Instead of Using It
these down by eight different functions of the business. What the constraint feels like, like what are the symptoms of it when you're going through it and then what steps we actually took to graduate. And we've done this across software, physical products, uh, service businesses, brickandmortar, all of this,

[1:29] YouTube https://youtu.be/zdoqcS6jGH8?t=82 || You’re Being Used by Your Pain Instead of Using It
and it works. And it's my gift to you. It's absolutely free. And so the link's in the description, but you just go acquisition.comroadmap. Just enter your info and it'll spit it right back to you. Offer it.


VIDEO
TITLE: The Two Voices That Hold You Back from Trying
URL: https://youtu.be/zlufflFw2NM
PRIMARY_TOPIC: mindset
TOPICS: mindset, mindset, career

[0:00] YouTube https://youtu.be/zlufflFw2NM?t=0 || The Two Voices That Hold You Back from Trying
I think that most people are actually very okay with sucking. I think they're very not okay with being judged for sucking. And so I think that at the at the onset, we have to redefine success as trying and not as succeeding uh or at least getting whatever desired outcome there is because failure and success are

[0:18] YouTube https://youtu.be/zlufflFw2NM?t=11 || The Two Voices That Hold You Back from Trying
are salt and pepper. They're married. They're one one leads to the next. And so the idea is we want to get as many failures out of the way as fast as possible. And so it's like we want to pay down that failure debt as again as soon as we can. And so the the very tactical thing that I would advise is

[0:34] YouTube https://youtu.be/zlufflFw2NM?t=27 || The Two Voices That Hold You Back from Trying
think about there's we think I don't I don't want people to think that I'm a failure. It's actually not people. There's like two people that you hear their voice in your head. And so when you actually get really clear on who whose voice is that because I'll tell I'll tell you a real world example. So

[0:48] YouTube https://youtu.be/zlufflFw2NM?t=41 || The Two Voices That Hold You Back from Trying
for me when I this is sounds ridiculous but just but just to show you hopefully how ridiculous whatever you think sounds I'll share one of mine. So, when I was uh thinking about selling my company, the the offer was for for 46.2 million. And I I was afraid that it wasn't enough to impress the people that

[1:06] YouTube https://youtu.be/zlufflFw2NM?t=59 || The Two Voices That Hold You Back from Trying
I wanted to impress. And so, and I had to figure that out. I was like, I don't know. I mean, is it worth it? Maybe I should hold on to it longer and grow more. And I want, you know, back and forth. And when I thought more more about it, I was like, actually, there's only one person whose opinion I'm

[1:20] YouTube https://youtu.be/zlufflFw2NM?t=73 || The Two Voices That Hold You Back from Trying
concerned about. And then when I named it, when I was like, "Oh, it's Tom. Tom's the per and like I'm not even that close with Tom, but Tom, my envisionment of Tom judging my my my my exit as not good enough for their approval." I was like, "Wait, I'm letting Tom have this much influence over my life. That's

[1:41] YouTube https://youtu.be/zlufflFw2NM?t=94 || The Two Voices That Hold You Back from Trying
absurd." And so, one of the big um reframes that I have in my head is that if you don't know why you believe what you believe, it's not your belief, it's someone else's. And so if you can't explain like why am I not doing this? If you can't actually explain it, it's because there's someone else's voice

[1:54] YouTube https://youtu.be/zlufflFw2NM?t=107 || The Two Voices That Hold You Back from Trying
that is influencing you that you're not aware of. And so I try and Yeah. Ex the naming is the key part because as soon as you see that, you're like Tom. You're like screw Tom. You're like I want to It's like is is Tom's approval worth more than the dream that you want to pursue. And as soon as you get that, you're like, well, hell no.

[2:10] YouTube https://youtu.be/zlufflFw2NM?t=123 || The Two Voices That Hold You Back from Trying
And then you move forward. And I can tell you just from from the other side of this, and I want to I want to be really clear. I understand how scary it is. It took me 6 months to quit my job. And I I talked to my friend every single day saying, "This is the day. This is the day. This is the day." And when I

[2:22] YouTube https://youtu.be/zlufflFw2NM?t=135 || The Two Voices That Hold You Back from Trying
did finally quit my job, I drove across the country. And I only called people from home when I was already halfway across. I didn't tell anyone I was leaving because I was so afraid of what they would say. So I say this as somebody who absolutely gets it. But I just want to tell you from the other side of it, it's, you know, this is a

[2:40] YouTube https://youtu.be/zlufflFw2NM?t=153 || The Two Voices That Hold You Back from Trying
Leila quote, not me, but you know, fear is a mile wide and an inch deep. And so it looks like this vast ocean of of like I'm going to drown. But as soon as you take the first step, you're like, "Oh, this is a puddle." And there's a quote from Jo Willick that I love that's recent. It's been top of mind for me, which is besides death, all

[2:57] YouTube https://youtu.be/zlufflFw2NM?t=170 || The Two Voices That Hold You Back from Trying
failure is psychological. It's just when you the longer you think about it, the more you're like, wait, all failure is just me drawing an arbitrary line in the sand that I say anything that does not meet the standard will force me to be upset. That's it. Yeah. Well, if I don't die, then I can keep going. And if I don't die, then it means

[3:16] YouTube https://youtu.be/zlufflFw2NM?t=189 || The Two Voices That Hold You Back from Trying
I can stand it. Yeah. Real quick, if you're a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So, my team and I put together the $100 million scaling road map, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went

[3:32] YouTube https://youtu.be/zlufflFw2NM?t=205 || The Two Voices That Hold You Back from Trying
through and more importantly, where they got stuck and how they got past it. And so we broke it into these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of functions of the

[3:45] YouTube https://youtu.be/zlufflFw2NM?t=218 || The Two Voices That Hold You Back from Trying
business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so no matter what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap,

[3:59] YouTube https://youtu.be/zlufflFw2NM?t=232 || The Two Voices That Hold You Back from Trying
plug in your business information, and if you want us to actually help you deconstrain the business and you're trying to scale, we'd love to help you out on the thank you page. You can just book a call with my team and we will look at the business, see if we can help, and if we can, we'll invite you

[4:12] YouTube https://youtu.be/zlufflFw2NM?t=245 || The Two Voices That Hold You Back from Trying
out to Vegas and we'll do this in person live.


VIDEO
TITLE: Life Doesn’t Fight Fair
URL: https://youtu.be/zqtXaC7ghLs
PRIMARY_TOPIC: mindset
TOPICS: mindset

[0:00] YouTube https://youtu.be/zqtXaC7ghLs?t=0 || Life Doesn’t Fight Fair
I hate to use the word motivation, but at this point in your life, Alex, what motivates you? Pain or pleasure. Neither. Um, I do what I've been rewarded for doing in the past. And I think I mean I think the heart of the question is why do you do what you do? Why do you still do what you do? Um, why do you still quit work so hard?

[0:22] YouTube https://youtu.be/zqtXaC7ghLs?t=15 || Life Doesn’t Fight Fair
Uh, I'll give a an answer that people will not like, but um, I took a year off in 2021 and basically didn't work. Um, and what's interesting about that year is that it was one of the most depressed years of my life. But looking back on the year, so I remember it differently than I experienced it. And so the thing with

[0:48] YouTube https://youtu.be/zqtXaC7ghLs?t=41 || Life Doesn’t Fight Fair
memory is that um, it's tricky because it doesn't actually like work like a computer. uh you selectively remember the good things and you don't remember the bad. And so what's interesting about reward and punishment is that punishment fades. Reward sticks. So for example, like the reason that the morning after you're

[1:03] YouTube https://youtu.be/zqtXaC7ghLs?t=56 || Life Doesn’t Fight Fair
hung over, you're like, "I'm never going to drink again." And then 7 days later you're at you're out of the bars and you're drinking again is because the punishment of the drinking fades, but the reward stays the same. And it works across everything. So the reason that you break up with a girlfriend and then

[1:15] YouTube https://youtu.be/zqtXaC7ghLs?t=68 || Life Doesn’t Fight Fair
a few months later you're like missing her is because the reward is still there. and you and the the the pain associated with the person fades. And so this is why like some people like so many long and continue these cycles of getting back together and breaking up getting back together and breaking up is

[1:30] YouTube https://youtu.be/zqtXaC7ghLs?t=83 || Life Doesn’t Fight Fair
because one of these sticks and the other one basically renews and then disappears and renews and disappears. And so if you want to continually punish someone on the flip side, uh you have to vary the intensity and style of punishment so that it stays novel otherwise they habituate. Weird, right? And so, uh, to go back to

[1:48] YouTube https://youtu.be/zqtXaC7ghLs?t=101 || Life Doesn’t Fight Fair
the original questions like, why do you do what you do? Um, I one, I don't think anyone can really answer the question in general. I think people can create a narrative. Like I could tell you a story, my dad didn't hug me enough or there's there's, you know, this big big pie in the sky thing that I really want

[2:02] YouTube https://youtu.be/zqtXaC7ghLs?t=115 || Life Doesn’t Fight Fair
to accomplish and I think humanity needs it. Like these are all really compelling narratives and they've been repeated a lot of times. I don't think I think they're just answers to questions. I don't know if they're actually reality. And so when I think about that, it's like I I behave this way because I've

[2:17] YouTube https://youtu.be/zqtXaC7ghLs?t=130 || Life Doesn’t Fight Fair
been rewarded for behaving this way. And to close the loop on that year that I took off. Um I have had days that I have good days and I have days that I have bad days. And I have suffered during the year that I was off and I have suffered during the years that I work a lot. And so my objective experience hasn't really

[2:41] YouTube https://youtu.be/zqtXaC7ghLs?t=154 || Life Doesn’t Fight Fair
dramatically changed year-toear. I think it's slightly improved more so because of my basically just skills have improved in terms of like how I can reframe reality. That's gotten a lot better. But by and large like if all of our experience is how we choose to perceive the world, then like it's all in our heads anyways. And so it's like

[3:02] YouTube https://youtu.be/zqtXaC7ghLs?t=175 || Life Doesn’t Fight Fair
really just trying to flex that muscle more over time. And so why do I do what I do now? because what else would I do? And if I did something different, I probably enjoy it about the same anyways. And so it's like I I would say that right now I seek I seek stimulation probably above everything else. Um and

[3:22] YouTube https://youtu.be/zqtXaC7ghLs?t=195 || Life Doesn’t Fight Fair
so there's few things that stimulate me more than the work that I do. Um I have a note on my wall of like the three activities that I enjoy most in life. Um which I think is a really good activity for anybody. two things, two activities that I've done lately that have well the first one I've done for a long time. The

[3:39] YouTube https://youtu.be/zqtXaC7ghLs?t=212 || Life Doesn’t Fight Fair
second one I did lately. Um the first one was uh I had this boss. I've told the story before, but it was it was meaningful for me. So I had this boss, first boss, second boss, well first adult boss I had. Um and I had some good weekend and I came back and she was like, "You seem happy." And she said,

[3:56] YouTube https://youtu.be/zqtXaC7ghLs?t=229 || Life Doesn’t Fight Fair
"You must have had a good weekend." And I was like, "Yeah, um yeah, I did." And she said, "I'm pretty sure the secret to happiness is living as many days in a row like that as you can." And it was actually a pretty operationalized definition for me. I was like, "Huh, I can do that." Like, what is one day that

[4:13] YouTube https://youtu.be/zqtXaC7ghLs?t=246 || Life Doesn’t Fight Fair
I like? How do I live that day as many times in a row as I can? And that's actually been a pretty like probably the most operationalized way of trying to live my life that I've I still do to this day. And the thing is is that I think that day can change. And so what are the components of that day? And I'll

[4:29] YouTube https://youtu.be/zqtXaC7ghLs?t=262 || Life Doesn’t Fight Fair
bet you the things that I wanted to do as my perfect day when I was 20 are different than what they are at 36 and they'll be different when I'm at 56. And so doing that exercise of what is the perfect day for me now? And then how can I maximize the likelihood that I live that day over and over and over again.

[4:45] YouTube https://youtu.be/zqtXaC7ghLs?t=278 || Life Doesn’t Fight Fair
And I think that has been a really really powerful rep for me for quote happiness. Um the second frame that's been really helpful for me in terms of uh reframing suffering um has been uh a couple things but um I'll give you two frames. One is when things are really good in business I'm typically suffering because growth

[5:08] YouTube https://youtu.be/zqtXaC7ghLs?t=301 || Life Doesn’t Fight Fair
pains are painful. Uh if things are plateauing I'm usually suffering because plateaus are painful because you don't know like why are we stagnating? What's going on? And if you're declining it's really painful. And so it's just like life is painful. And so pain in of itself is not an indication that there's

[5:23] YouTube https://youtu.be/zqtXaC7ghLs?t=316 || Life Doesn’t Fight Fair
something wrong. Suffering is not an indication that there's something wrong. It's just it's just feedback. It's a signal. And so that's been helpful for me. The second is um I actually ranked my last basically my all my adult years. I say post college all the years that I've lived. I actually just force ranked

[5:40] YouTube https://youtu.be/zqtXaC7ghLs?t=333 || Life Doesn’t Fight Fair
them. I was like what was my what was my best year objectively? And so what's interesting is that I have a really good upward curve, but I definitely have local minimums. Um, and so like 2025 for me, I think is a local minimum. It's probably been the worst year I've had. Uh, I think in the last I could look it

[5:56] YouTube https://youtu.be/zqtXaC7ghLs?t=349 || Life Doesn’t Fight Fair
up, but I think it's about last seven or eight years. Probably the worst year I've had so far. Yeah. Um, but and 2024 is my best year of all time. So really really uh but but here's where here's where it's interesting is that this you know 2025 so far uh has been the worst year of the last 8 years but the fifth worst of the last 13. And

[6:18] YouTube https://youtu.be/zqtXaC7ghLs?t=371 || Life Doesn’t Fight Fair
so even though it's what feels like a terrible year for me now um it's still way better than 2013 was and is way better than 2016. Those were terrible years. And when I look at them objectively I kind of laugh like the way I am right now. I'm like yeah those are bad. Right? And so it's like it's weird because I could almost like

[6:35] YouTube https://youtu.be/zqtXaC7ghLs?t=388 || Life Doesn’t Fight Fair
derive joy from the lack from like this is bad but it's not as bad as as it has been. And so I'm like well obviously I'll survive. And so um the idea of like man I I I I can't stand it anymore. Well, it's like well you can stand it or you'll die. And if you die you you won't have to. And so the default the default

[6:53] YouTube https://youtu.be/zqtXaC7ghLs?t=406 || Life Doesn’t Fight Fair
of all humans is standing it until you don't have to. Which I think makes suffering easier to deal with. But I think one of the the the greatest sources of suffering is thinking that suffering is a problem. Is that there's something wrong with you uh for suffering. And the same thing applies to, you know, anxiety like, man, why am

[7:09] YouTube https://youtu.be/zqtXaC7ghLs?t=422 || Life Doesn’t Fight Fair
I anxious? Why am I stressed? It's like you're alive. That's all that means. Cuz in all settings, you're going to have stress. In good settings, you have growth stress, you have stagnation stress, you have decline stress. All of them suck. But you also have good things at all of those times. So life is life.

[7:29] YouTube https://youtu.be/zqtXaC7ghLs?t=442 || Life Doesn’t Fight Fair
Okay. I was going to ask about the metrics you use to decide. Uh yeah, what metrics do you use to decide if you've had a good year? Um so there's probably like a quantitative and a qualitative. Um quantitatively it's just like you know what progress did we make, you know, um in the business and then any other

[7:48] YouTube https://youtu.be/zqtXaC7ghLs?t=461 || Life Doesn’t Fight Fair
relative, you know, relevant accomplishments like did I publish a book? That's cool. Um did we make any acquisitions that were meaningful? That's cool. Did we grow any of those companies? That's cool. Or interesting. Um those would be just kind of like the quantitative side. Um from a qualitative perspective, I would say I would look

[8:03] YouTube https://youtu.be/zqtXaC7ghLs?t=476 || Life Doesn’t Fight Fair
back on the year and be like how many days did I live the type of day that I want to live? And um there are moments where I'm like I am sad. I would prefer to not be this way. What can I change about my conditions to decrease likely that I feel this way? And um like February was a horrible month for me

[8:19] YouTube https://youtu.be/zqtXaC7ghLs?t=492 || Life Doesn’t Fight Fair
this year. And so um I I was like, "Okay, I should change something." And so that's what I set out to I'm going to change things and and I will say April has been better than March and it's better than February circumstantially. Can you speak to the things about February perhaps and what variables you change?

[8:39] YouTube https://youtu.be/zqtXaC7ghLs?t=512 || Life Doesn’t Fight Fair
Yeah. Yeah. Well, it's just what are the So, I had god at the beginning of the year I had eight lawsuits that were ongoing which is a huge mental drain. Um I was able to resolve five of them in February which is great. Uh so that was a that was a huge kind of load off. Um I had there were some health things that

[9:00] YouTube https://youtu.be/zqtXaC7ghLs?t=533 || Life Doesn’t Fight Fair
um we were dealing with. Um so had to deal with those. Those are again like they're like unforced errors of of life. It's like these things occur. And I had this uh really pathy quote that I texted to a friend of mine which is uh life doesn't fight fair. And so I think that's it's just like a really

[9:18] YouTube https://youtu.be/zqtXaC7ghLs?t=551 || Life Doesn’t Fight Fair
interesting reminder for me when like bad things happen. I'm like oh yeah. Like because people would be like that's not fair. fair. It's like, well, life doesn't fight fair. Like, we have this demand of the universe that if fight fair, it's not going to fight fair. And so, in thinking about that, it's like just a good reminder.

[9:30] YouTube https://youtu.be/zqtXaC7ghLs?t=563 || Life Doesn’t Fight Fair
Um, but yeah, it was just a confluence of of of just many many negative things, some of them business related, some of them not business related. Um, and you know, we're growing really fast at acquisition.com, and so there's huge constraints in the business in terms of talent. And so, it's just lots of

[9:49] YouTube https://youtu.be/zqtXaC7ghLs?t=582 || Life Doesn’t Fight Fair
people, very spread thin. Um, and trying to, you know, handle any kind of interpersonal things that come up from that. Um, and also while maintaining like because I'm I'll I'm spread thin too, but also being encourage like being spread thin and then also being um a positive force to the greatest, you

[10:08] YouTube https://youtu.be/zqtXaC7ghLs?t=601 || Life Doesn’t Fight Fair
know, degree possible within the company and showing up that way uh for the team. So, it's just it's just draining. That's all. Just very draining. Real quick, if you're a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So, my team and I put together the $100 million scaling

[10:24] YouTube https://youtu.be/zqtXaC7ghLs?t=617 || Life Doesn’t Fight Fair
roadmap, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how they got past it. And so we broke it into these 10 stages and we made this little kind of quiz thing where if you

[10:38] YouTube https://youtu.be/zqtXaC7ghLs?t=631 || Life Doesn’t Fight Fair
put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so no matter what you're struggling with, someone

[10:50] YouTube https://youtu.be/zqtXaC7ghLs?t=643 || Life Doesn’t Fight Fair
else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you deconstrain the business and you're trying to scale, we'd love to help you out on the thank you page. You can just

[11:05] YouTube https://youtu.be/zqtXaC7ghLs?t=658 || Life Doesn’t Fight Fair
book a call with my team and we will look at the business, see if we can help, and if we can, we'll invite you out to Vegas and we'll do this in person live.
