VIDEO
TITLE: The Problem with Sharing Your Struggle
URL: https://youtu.be/_Gj9qMJ3jTk
PRIMARY_TOPIC: mindset
TOPICS: mindset, content, branding, mindset

[0:00] YouTube https://youtu.be/_Gj9qMJ3jTk?t=0 || The Problem with Sharing Your Struggle
I I want to highlight too the part about sleeping in the basement and that sleeping in the gym and taking a picture of it. You post it on social media that day and it gets zero likes. You post it on social media today and it gets a million. And I think there's something interesting to that is like the more you

[0:17] YouTube https://youtu.be/_Gj9qMJ3jTk?t=10 || The Problem with Sharing Your Struggle
build the story, the more the low points actually mean and the greater the Yeah, you have I'll actually give you I'll give you something that you probably didn't expect from me on this one. It's actually I think it's a smiley face. So if you post it when you're going through it, people will respond saying keep

[0:34] YouTube https://youtu.be/_Gj9qMJ3jTk?t=27 || The Problem with Sharing Your Struggle
chasing your dreams, keep at it, etc. And then when you start succeeding, all of a sudden they won't do that. And then later they'll be like, "It's cool that you came from that." But like when you're on the come up and I remember I wrote this I wrote this essay and I'm I've actually tried to find it and it was because I I I liked

[0:53] YouTube https://youtu.be/_Gj9qMJ3jTk?t=46 || The Problem with Sharing Your Struggle
creative writing. I had a creative writing scholarship back in the like I didn't actually take that scholarship to it. Anyways, point is I've liked writing for a long time. And I wrote this essay to myself because I'm a weirdo. Um, I said, "Everyone believes in the American dream until it comes true."

[1:08] YouTube https://youtu.be/_Gj9qMJ3jTk?t=61 || The Problem with Sharing Your Struggle
And so that was like the heading. And it was it was this weird observation that I had because like everyone was rooting for me when I was sleeping on the floor. So like in my head I had back home everybody that I was running away from, but everyone in the local like the people at my gym and stuff, they were

[1:23] YouTube https://youtu.be/_Gj9qMJ3jTk?t=76 || The Problem with Sharing Your Struggle
like rooting for me. You know what I mean? They're like, "Good for you. chasing your dreams like you know you're you're sleeping at the gy like you're going to get it you're going to make it man right but like nine months later when I had like a team and I had a manager and like I wasn't at the gym every hour of every day I was working

[1:38] YouTube https://youtu.be/_Gj9qMJ3jTk?t=91 || The Problem with Sharing Your Struggle
from home sometimes because I got more done because it wouldn't you know disrupt me. Um and I would show up to the gym or I'd show up to a second location and they'd be like oh big man like can't be too bothered by us like don't forget us little people right and all that stuff. And I remember being like when did I be I was like when did I

[1:54] YouTube https://youtu.be/_Gj9qMJ3jTk?t=107 || The Problem with Sharing Your Struggle
go from the underdog to the man as in like working for the man which is a saying that Gen Z probably doesn't know but um I think that there's a quote that I think uh Chris Williamson said that I really and I think he was quoting somebody I don't remember it was but anyways he he said people root for you

[2:13] YouTube https://youtu.be/_Gj9qMJ3jTk?t=126 || The Problem with Sharing Your Struggle
on your way up because you remind them of their dreams and they try to tear you down once you're there because you remind them that they gave up on them something. And I I have lived that. And it's it's weird because I think there's these cycles as you kind of gain an influence. It's kind of like the crab story like in the

[2:38] YouTube https://youtu.be/_Gj9qMJ3jTk?t=151 || The Problem with Sharing Your Struggle
beginning like all the crabs try and pull the other crabs back into the bucket. So I think like you start succeeding and people are like good for you. that gives them hope. And then you start passing them and it's like everyone wants you to do well, just not better than them. Yeah. Right. And so then you start passing

[2:53] YouTube https://youtu.be/_Gj9qMJ3jTk?t=166 || The Problem with Sharing Your Struggle
them by the objective measure, whatever you want to call it. And then they start cutting at you, right? Well, he cut corners. He's not ethical. He's, you know, they start making things up, whatever, right? But then what happens is people who are not from your hometown start recognizing for who you are now.

[3:08] YouTube https://youtu.be/_Gj9qMJ3jTk?t=181 || The Problem with Sharing Your Struggle
And they they didn't see the path. They didn't see you suck in the beginning. They just see who you are now and they're like, "Wow, this guy's great. He's provides so much value, whatever it is, right?" And I think there's a saying that Jesus Jesus wasn't the Messiah in his hometown, right? Like the that it's

[3:23] YouTube https://youtu.be/_Gj9qMJ3jTk?t=196 || The Problem with Sharing Your Struggle
counterintuitive, but you think that the place that someone was from is the place that they that would root for him, but it was the last place that accepted him as Lord in the story, right? And I think there's a lot of truth to that. And so it's also why I'm a big advocate of leaving. Like if you want to become a

[3:37] YouTube https://youtu.be/_Gj9qMJ3jTk?t=210 || The Problem with Sharing Your Struggle
different person, then change your environment because the environment you have is reinforcing the person you used to be. It's it's so crazy. Six months ago, I know you're probably you got to go soon, but six months ago, I moved to Austin and haven't had more growth personally and professionally in my own life

[3:55] YouTube https://youtu.be/_Gj9qMJ3jTk?t=228 || The Problem with Sharing Your Struggle
because I moved to a different place. And then I go home and I notice the patterns again that I was once living with. So that's how life goes. Real quick, I'm going to show you the exact 10stage road map from zero to 100 million plus that less than 1% of companies finish. I've now done multiple times. And so I can say with a lot of

[4:12] YouTube https://youtu.be/_Gj9qMJ3jTk?t=245 || The Problem with Sharing Your Struggle
confidence that these are the stages as headcount increases that you need to get through. And I broke each of these down by eight different functions of the business, what the constraint feels like, like what are the symptoms of it when you're going through it, and then what steps we actually took to graduate.

[4:25] YouTube https://youtu.be/_Gj9qMJ3jTk?t=258 || The Problem with Sharing Your Struggle
And we've done this across software, physical products, uh, service businesses, brickandmortar, all of this, and it works. And it's my gift to you. It's absolutely free. And so the link's in the description, but you just go acquisition.comroadmap. Just enter your info and it'll spit it right back to you. Offering.


VIDEO
TITLE: The Mentor Rule That Killed 99% of My Deals
URL: https://youtu.be/_Z2ADXhy4QY
PRIMARY_TOPIC: mindset
TOPICS: mindset, mindset, productivity, wealth

[0:00] YouTube https://youtu.be/_Z2ADXhy4QY?t=0 || The Mentor Rule That Killed 99% of My Deals
Many people have seen The Matrix. If you haven't seen The Matrix, you don't need to have seen it to understand the analogy. So, Neo is going through the training program of the protagonist. Morpheus is his his educator, his his teacher. And the education program only has one objective. And so, he's walking through the city. People are going left and right. He's he's bumping into people

[0:16] YouTube https://youtu.be/_Z2ADXhy4QY?t=9 || The Mentor Rule That Killed 99% of My Deals
going through like crowded New York. And then all of a sudden, it's kind of a black and white palish look. It's green black and white, but it's still black and white. And then all of a sudden, this woman in the in a red dress enters the frame and you can't help but stare at this woman in the red dress and she's a complete knockout. And Morpheus is

[0:32] YouTube https://youtu.be/_Z2ADXhy4QY?t=25 || The Mentor Rule That Killed 99% of My Deals
talking to Neo trying to teach him something. And as he's talking he's like, "No, will you look at me or you're looking at the woman in the red dress and he says, "Look again." And he looks back and it's Agent Smith holding a gun to his head. And he says, "Freeze." And then everything freezes in the frame.

[0:47] YouTube https://youtu.be/_Z2ADXhy4QY?t=40 || The Mentor Rule That Killed 99% of My Deals
And he's like, "If you're not one of us, you're one of them." And I see that as the opportunities that we have to say no to every day is like another woman in the red dress. And it's become a term that we use internally, right? It's like it's a woman in the red dress. And the thing is is that the the more successful you become or the more able you become,

[1:03] YouTube https://youtu.be/_Z2ADXhy4QY?t=56 || The Mentor Rule That Killed 99% of My Deals
the hotter the woman in the red dress is, right? Like you got a homeless girl that you're walking, you know, past on the on the street. She's like all dirty, but she's got a red dress on. You're like the thing is is that that homeless girl when you were in your apartment actually looked like Yeah. Right. She's like, you know, I'm not, you know, I I could, you know, right? Um, but then the better you

[1:20] YouTube https://youtu.be/_Z2ADXhy4QY?t=73 || The Mentor Rule That Killed 99% of My Deals
get, the the bigger the opportunities and that's where you have not your hypothetical 10, but what about your hypothetical 100? Yeah. And I had a mentor say this to me right as we sold uh gym launch. He said, Alex, that you know now that if it's not a billion, it's not worth your time. And that was such a single a great razor for all decisions. And so

[1:42] YouTube https://youtu.be/_Z2ADXhy4QY?t=95 || The Mentor Rule That Killed 99% of My Deals
people come, they're like, hey, we should do this endorsement. Hey, we should partner with this whatever. I mean, think about it. Like we're in the deal world. So, how many deal we get? We have 3,000 companies a month that reach out to us to do a deal. That's 100 a day currently. And we've done 13 deals in two years.

[1:57] YouTube https://youtu.be/_Z2ADXhy4QY?t=110 || The Mentor Rule That Killed 99% of My Deals
And so, like, if you think about from acceptance rate, it's like, you know, and I'm not saying you shouldn't apply. By all means, go to acquisition.com and apply if you have an awesome business. Um, but but the point is is that like your no muscle isn't really a no muscle. It's just a yes muscle for the one thing that matters most.

[2:12] YouTube https://youtu.be/_Z2ADXhy4QY?t=125 || The Mentor Rule That Killed 99% of My Deals
Yep. Real quick,


VIDEO
TITLE: Why 90 Days of Content Isn’t Enough
URL: https://youtu.be/_deYfX6flgo
PRIMARY_TOPIC: mindset
TOPICS: mindset, content, leads, mindset

[0:00] YouTube https://youtu.be/_deYfX6flgo?t=0 || Why 90 Days of Content Isn’t Enough
What's holding people back from excelling beyond average? Do you think it's talent, belief? I think people don't do very much. I think people do a lot of talking about doing and not a lot of doing. And I think it's the doing that does everything. And I think that's the and whether it's lack of motivation, lack of

[0:18] YouTube https://youtu.be/_deYfX6flgo?t=11 || Why 90 Days of Content Isn’t Enough
focus, lack of like lack of a hundred different things. Um it just comes down to number of actions taken per unit of time. And I think the vast majority of people just wildly underestimate the volume that's required. And I think that's like I I I hit on this so hard because like like when I'll tell you a

[0:34] YouTube https://youtu.be/_deYfX6flgo?t=27 || Why 90 Days of Content Isn’t Enough
story to illustrate the point. When I when I had my first gym, I had a mentor who told me that he got all of his leads off of flyers. And so that's what he did. And so I put out a flyer and I waited two weeks and one guy called me and said, "Hey, you dinged my Mercedes." And I was like, "It's the only call I

[0:48] YouTube https://youtu.be/_deYfX6flgo?t=41 || Why 90 Days of Content Isn’t Enough
got." So I called the men were up two weeks later. And I was and he was like, "Hey, how'd that go?" And I was like ready to give. I was like, "It didn't work." you know, like, and he was like, and he like totally took it and tried and he was like, "Well, what was your test size?" And I was like, "What do you

[1:01] YouTube https://youtu.be/_deYfX6flgo?t=54 || Why 90 Days of Content Isn’t Enough
mean?" He was like, "Well, what was your test amount?" I was like, "Well, I mean, I put out 300 in total." And he was like, "Oh, man." He's like, "Hard to know if anything's going to work with 300." He's like, "We test with 5,000 per batch." He's like, "And then once we find a winner," he's like, "We do 5,000

[1:15] YouTube https://youtu.be/_deYfX6flgo?t=68 || Why 90 Days of Content Isn’t Enough
flyers a day." And I was like, "Oh." So, he's doing 150,000 flyers a month for his business and I had done 300. And this is why like I think the vast majority of people dramatically underestimate how much volume it is. Like I mean right when we started this you're like seems like you tweet all the time. It's like I post that often on a

[1:32] YouTube https://youtu.be/_deYfX6flgo?t=85 || Why 90 Days of Content Isn’t Enough
lot of platforms now. Tweet Twitter is my my home base for how I where everything is generated from. But like we make 450 pieces of content a week. And so people are like, "Hey man, I've been making content for 90 days." And that would already put them in the top, you know, 1% because everyone gives up.

[1:48] YouTube https://youtu.be/_deYfX6flgo?t=101 || Why 90 Days of Content Isn’t Enough
But if you actually made a post every day for 90 days, be like, "It's amazing. That's 90 posts." Uh, I do that in two days. And so, but they get there and they're like, but I'm not Mr. Beast yet, you know, and and it's just and there's just people think that someone else is doing two times or three times as much.

[2:03] YouTube https://youtu.be/_deYfX6flgo?t=116 || Why 90 Days of Content Isn’t Enough
But it's more often that they've done a thousand times or like two 10,000 times the amount of work that they have. Like if you count the amount of videos that you've put out in terms of longs and shorts or minutes of content that you've put out over the last four or five years compared to somebody, it's not even it's

[2:18] YouTube https://youtu.be/_deYfX6flgo?t=131 || Why 90 Days of Content Isn’t Enough
like it's so so ridiculous the discrepancy. Same thing with sales guys. They're like, "Hey, I've been I've been selling for 90 days." I'm like, "Okay, so how many calls a day do you take?" And they're like, "I end up taking, you know, five or six live calls." I'm like, "Okay, so you've been doing it for 90

[2:30] YouTube https://youtu.be/_deYfX6flgo?t=143 || Why 90 Days of Content Isn’t Enough
days. You've taken like 400 live calls." It's like, "Okay, well this is John. He's closed 4,000 deals. Not calls taken, deals. that's why he's better than you. It's just like there's just a dramatic misunderstanding and that probably with a 30% closure he's taken 12,000 calls. It's like he's done 300

[2:45] YouTube https://youtu.be/_deYfX6flgo?t=158 || Why 90 Days of Content Isn’t Enough
times the work you have. Like it's a lot or 30 but like it's a lot more than people. So how do you compete with that guy? Cuz I bet there's a lot of those guys out there. You start. I mean I think it's like you just start. And um I think it's like I think a huge amount of the delay that happens when people are starting out is

[3:05] YouTube https://youtu.be/_deYfX6flgo?t=178 || Why 90 Days of Content Isn’t Enough
the amount of time it takes for them to realize there is no easy way. So they spend a huge amount of time they figure out what the what how to do it and then they spend a really long time trying to figure out if there's an easier way and then they give up trying to find an easier way and then they just

[3:19] YouTube https://youtu.be/_deYfX6flgo?t=192 || Why 90 Days of Content Isn’t Enough
start the hard way because the hard way is the only way. Real quick I'm going to show you the exact 10stage road map from zero to 100 million plus that less than 1% of companies finish. I've now done multiple times and so I can say with a lot of confidence that these are the stages as headcount increases that you

[3:34] YouTube https://youtu.be/_deYfX6flgo?t=207 || Why 90 Days of Content Isn’t Enough
need to get through and I broke each of these down by eight different functions of the business what the constraint feels like what are the symptoms of it when you're going through it and then what steps we actually took to graduate and we've done this across software physical products uh service businesses

[3:49] YouTube https://youtu.be/_deYfX6flgo?t=222 || Why 90 Days of Content Isn’t Enough
brickandmortar all of this and it works and it's my gift to you it's absolutely free and so the link's in the description but you just go acquisition.com/roadmap just enter your info and it'll spit Right back to you offering.


VIDEO
TITLE: The Power of Moments: Why 95% of Our Year Goes Unnoticed
URL: https://youtu.be/_jMRRYZ5S7U
PRIMARY_TOPIC: mindset
TOPICS: mindset, mindset,productivity

[0:00] YouTube https://youtu.be/_jMRRYZ5S7U?t=0 || The Power of Moments: Why 95% of Our Year Goes Unnoticed
One of my themes this year has been focusing on moments and on both the positive and the negative. And so like when we think back on if I think back on the last year, right, I don't remember probably 95% of the year like I you know I did the same things and so it's like it just didn't get recorded. Like nothing notable

[0:16] YouTube https://youtu.be/_jMRRYZ5S7U?t=9 || The Power of Moments: Why 95% of Our Year Goes Unnoticed
happened. Um and so really like when we think about a year, we really just recall a handful of moments and that's it. And those moments in time are usually very short. And so I've been trying to think about um the bad, you know, seasons as well, maybe it wasn't a bad season. Maybe I had five bad days or

[0:35] YouTube https://youtu.be/_jMRRYZ5S7U?t=28 || The Power of Moments: Why 95% of Our Year Goes Unnoticed
really five bad moments that I then thought about for the entire season and turned what would have otherwise been 5 minutes times 5 into an entirely bad year. And so it's like, okay, well, if we can do that in the negative, can we do in the positive, which is, you know, obviously the thing to to exercise? But

[0:53] YouTube https://youtu.be/_jMRRYZ5S7U?t=46 || The Power of Moments: Why 95% of Our Year Goes Unnoticed
to the point that you said earlier about our our ability to detect threat and risk at such a such better accuracy than our ability to detect good things, it's so interesting because if you use that side of your brain, um, not to derail us, but like I think that has been one of the things that's helped me a

[1:12] YouTube https://youtu.be/_jMRRYZ5S7U?t=65 || The Power of Moments: Why 95% of Our Year Goes Unnoticed
tremendous amount in business because when I think about a business and I want to grow it, for example, I would think, okay, what are all the things that can destroy this business? And this is Charlie Mer. this isn't me. Um, but basically he says invert always invert. And Einstein said that too. And it's

[1:28] YouTube https://youtu.be/_jMRRYZ5S7U?t=81 || The Power of Moments: Why 95% of Our Year Goes Unnoticed
because like you get to use this this way stronger horsepower engine of like how do I grow my business? That's a you can obviously think that way, but the alternative would be like how would I absolutely destroy this business in the fewest possible moves? And then when you list out those moves, you're like cool,

[1:43] YouTube https://youtu.be/_jMRRYZ5S7U?t=96 || The Power of Moments: Why 95% of Our Year Goes Unnoticed
now let's do the opposite of that. And that has been um honestly a lot of the some of the sources of my greatest kind of creative moments have come from these apparently obvious things that would kill us. Well, what if we did the even more obvious thing and did the the opposite of what would destroy us. Um

[1:59] YouTube https://youtu.be/_jMRRYZ5S7U?t=112 || The Power of Moments: Why 95% of Our Year Goes Unnoticed
and it's worked. It's worked um better than I deserve. Real quick, I'm going to show you the exact 10stage road map from zero to 100 million plus that less than 1% of companies finish. I've now done multiple times. And so I can say with a lot of confidence that these are the stages as headcount increases that you

[2:16] YouTube https://youtu.be/_jMRRYZ5S7U?t=129 || The Power of Moments: Why 95% of Our Year Goes Unnoticed
need to get through. And I broke each of these down by eight different functions of the business. What the constraint feels like what are the symptoms of it when you're going through it. And then what steps we actually took to graduate. And we've done this across software, physical products, uh service

[2:30] YouTube https://youtu.be/_jMRRYZ5S7U?t=143 || The Power of Moments: Why 95% of Our Year Goes Unnoticed
businesses, brickandmortar, all of this. And it works. And it's my gift to you. It's absolutely free. And so the link's in the description, but you just go acquisition.comroadmap. Just enter your info and it'll spit it right back to you. Offering.


VIDEO
TITLE: I Helped 6 Business Owners Make More Money
URL: https://youtu.be/aBPWCdaJJqA
PRIMARY_TOPIC: mindset
TOPICS: mindset, leads, cold-outreach, offers

[0:00] YouTube https://youtu.be/aBPWCdaJJqA?t=0 || I Helped 6 Business Owners Make More Money
there's three ways you can get leads right one is you can manually assemble the leads list the second way is that you can buy leads from Brokers the third way is that you can scrape leads using software for me I usually will start with Zev what's up man how's it going good I have two questions um sort of

[0:19] YouTube https://youtu.be/aBPWCdaJJqA?t=12 || I Helped 6 Business Owners Make More Money
both different topics but the first one is more lead related struggling to figure out which method is the best method to focus on so I don't feel like I'm wasting my time you know doing something um to try to get leads who are you going after the three main avatars would be like Tech startups B2B b2c SAS and then

[0:37] YouTube https://youtu.be/aBPWCdaJJqA?t=30 || I Helped 6 Business Owners Make More Money
really any company that has like a custom uh software so there's three ways you can get leads right one is you can manually assemble the leads lists the second way is that you can buy leads from Brokers the third way is that you can scrape leads using software I usually will start with uh scraping if I

[0:54] YouTube https://youtu.be/aBPWCdaJJqA?t=47 || I Helped 6 Business Owners Make More Money
can um because it tends to be the cheapest and so I'll use like if you just Google tool 4 whatever ever like what you're referring to yeah yeah and then I'll take the top four or five of them and I'll run my search for avatars into each of them and then I'll take a sample of like let's say 100 or 500 leads of each work all of them see which

[1:14] YouTube https://youtu.be/aBPWCdaJJqA?t=67 || I Helped 6 Business Owners Make More Money
ones I get the highest response rate and then I'll double down on whatever platform got me the highest throughput you're saying which platform gets you the highest response rate that we were referring to which lead Source yeah I mean in terms of reaching out to the actual leads itself I reach out on

[1:26] YouTube https://youtu.be/aBPWCdaJJqA?t=79 || I Helped 6 Business Owners Make More Money
everything that sort of ties into next thing so one thing I've been thinking about is you know how you talk about to lead with sort of with value offer something essentially for free so that's like a big thing where I'm just like not really sure how to even figure out what we could offer being that like am I like stepping is this like no you're good

[1:45] YouTube https://youtu.be/aBPWCdaJJqA?t=98 || I Helped 6 Business Owners Make More Money
this is like I go through this literal step-by-step process in the book of everything that you're saying so it's like how to figure out what you're going to give the person for free how to structure it how to make like here's the script to get replies all that stuff um so the good news is the book will solve your problem but the best framework that I can use for coming up with things that

[2:02] YouTube https://youtu.be/aBPWCdaJJqA?t=115 || I Helped 6 Business Owners Make More Money
people will reply to is give them Something Free that they would normally pay for so rather than be like I made this amazing thing but if it's the same free valuable thing that everyone else gives then how you know how good is it you have to compete by being significantly better but if you just do something that normally other people charge for even on a micro level and

[2:19] YouTube https://youtu.be/aBPWCdaJJqA?t=132 || I Helped 6 Business Owners Make More Money
they can ascribe real value to that people will respond to you and then then you're operating on a you're you're in a way better frame and then you can have a much better conversation the other thing was more like on a personal side so we could just sort of step back when you were sort of going through that you know volatility of you had like success then

[2:36] YouTube https://youtu.be/aBPWCdaJJqA?t=149 || I Helped 6 Business Owners Make More Money
big failures and come back up in terms of how you like structured your life if you did at all so that you P put yourself in the best position to where like you're cutting certain people out maybe you're bringing certain people or that might be even resources for skill development or whatever in how do you go about doing that so that you're not um

[2:56] YouTube https://youtu.be/aBPWCdaJJqA?t=169 || I Helped 6 Business Owners Make More Money
doing things that don't really help you move forward and grow long-term big picture yeah so it's a it's a really good question because the number one way to change your behavior is to change your environment so if you change the conditions you'll behave differently right like if there's a red light you

[3:14] YouTube https://youtu.be/aBPWCdaJJqA?t=187 || I Helped 6 Business Owners Make More Money
act differently than a green light and so that's a micro example of how we act like in Baltimore when I live there I act differently than when I move because I had I've had a clean slate like I didn't have to talk to old friends that would treat me a certain way that then I would respond to in the way that I didn't want to right and so first thing from a people perspective like I think a

[3:32] YouTube https://youtu.be/aBPWCdaJJqA?t=205 || I Helped 6 Business Owners Make More Money
lot can be gained from literally just moving 30 minutes away like even if you like I can't move out of you know I'm not going to move from Baltimore to California okay that's fine just move to the other side of town just get just get out of the micro environment the second thing that'll then lead to is the people that you will frequent will change right and I think that you'll have to get

[3:50] YouTube https://youtu.be/aBPWCdaJJqA?t=223 || I Helped 6 Business Owners Make More Money
accustom or be okay with the fact that you will lose a lot of friends and that's not a bad thing because the thing is is like if if all you have in common continues to shrink and shrink and shrink and the only thing you have left to talk about is the past remember the good old times remember that time we got so drunk at rippies you know what I mean like whatever then like they're not trying to help you create the future

[4:09] YouTube https://youtu.be/aBPWCdaJJqA?t=242 || I Helped 6 Business Owners Make More Money
that you were ultimately looking for and it just like I will say that as I've gotten you know further along in that path my time to cutting people has just shrank because if I figure if I'm going to cut this person eventually I might as well cut them now and start enjoying the benefits of of not having them in my life and having all this back and it's

[4:27] YouTube https://youtu.be/aBPWCdaJJqA?t=260 || I Helped 6 Business Owners Make More Money
like all those time if I have somebody who just keeps inviting me to and then making me feel guilty if I go out and they're like why aren't you drinking or like why aren't you like oh he's on another diet you know whatever it's just like you're not help like just asking the question like how do you think what you're saying is going to help me and if there's like well I'm just giving you a

[4:43] YouTube https://youtu.be/aBPWCdaJJqA?t=276 || I Helped 6 Business Owners Make More Money
hard time it's like yeah understood how is that going to help me it's not okay so like either change your behavior or I will change it for you meaning I will just not have you in my life the third piece is that I remember there's this video I had just uh opened my six location and I was looking to open 7

[5:01] YouTube https://youtu.be/aBPWCdaJJqA?t=294 || I Helped 6 Business Owners Make More Money
through 10 and I had already mapped out where I was going to be opening them for my for my gyms and I remember I did this Facebook live and I was like beat up you know what I mean like I was tired I was taking I was doing 12 hours a day is a sale so I was taking sales sales from 8 to 8 every day and then I would still do the rest of my work before and after that and somehow trying to work out

[5:18] YouTube https://youtu.be/aBPWCdaJJqA?t=311 || I Helped 6 Business Owners Make More Money
during that period I remember saying what are you willing to give up so I made this live it was like these are all the things I'm giving up now so like these are things that I used to do that I'm not going to be doing anymore so I was like I'm not folling the Ravens anymore so I was bore Ravens I was like

[5:30] YouTube https://youtu.be/aBPWCdaJJqA?t=323 || I Helped 6 Business Owners Make More Money
I'm not I'm not watching football I'm not looking at Fantasy I'm not going to build a team I'm just on Sundays I need to work like I can't give the three hour I can't do it so I gave up football I gave up Netflix I was like that night time where like normally I like de you know decompressed I was like I don't have time for that right now like I got a process payments I got processed

[5:49] YouTube https://youtu.be/aBPWCdaJJqA?t=342 || I Helped 6 Business Owners Make More Money
contracts I got filed with leads and do reminders for the next day and so it was changing where I was places wise being okay with the fact that I was going to have a period of a little bit more solitude because as soon as you cut things you create room you create a vacuum but new people will come in who are like in this world and I would recommend just connecting with people

[6:07] YouTube https://youtu.be/aBPWCdaJJqA?t=360 || I Helped 6 Business Owners Make More Money
online because there's so many there's such bigger communities of people who are trying to do the same thing online versus wherever you're at locally right and then the third is it's just like what are my behaviors what are the things I'm going to give up in order like CU you got to make room like you

[6:20] YouTube https://youtu.be/aBPWCdaJJqA?t=373 || I Helped 6 Business Owners Make More Money
only have 24 hours right so it's like what are the things that aren't getting me where I want to go and the thing is if you just say I'm not going to do those positive behaviors will fill the gap think for me it comes to more maybe a family side of things like those people I have a different way of dealing with them their family but like I don't

[6:39] YouTube https://youtu.be/aBPWCdaJJqA?t=392 || I Helped 6 Business Owners Make More Money
know how to necessarily navigate that so two things first off I have very extreme views on this so like just take that with the great of Sal that that you will right if we Zoom all the way out like I didn't choose to be born that was forced on me and so like I don't feel like I owe anyone for that right now that being said I believe in Fair exchange or

[6:56] YouTube https://youtu.be/aBPWCdaJJqA?t=409 || I Helped 6 Business Owners Make More Money
abundant exchange meaning like I'm going to make everybody in my life's life better for being there but I want them to also make my life better right and so I think the first layer of this is approaching it with absolute cander which is like what you would tell me being like man my dad you know he just treats me like I'm a kid he always brings up these things like when I was 14 years old and he keeps saying oh you

[7:16] YouTube https://youtu.be/aBPWCdaJJqA?t=429 || I Helped 6 Business Owners Make More Money
know zev's got a short temper you know like my dad says that he's like you such a short temper right he used always tell me that and so you have to reset like you have to reset B like these are the rules of engagement like if you want me and in your life this is what is required from me which is like you cannot speak to me this way like if you

[7:35] YouTube https://youtu.be/aBPWCdaJJqA?t=448 || I Helped 6 Business Owners Make More Money
know your your big Uncle grabs you by the neck and he's like look a little Nuggie you know whatever something like I'm not saying he's doing that but I'm saying as an extreme example like what would you do there you you're like No And it creates like it creates a moment where they're like oh now they'll then probably try and shake it up like dude I

[7:53] YouTube https://youtu.be/aBPWCdaJJqA?t=466 || I Helped 6 Business Owners Make More Money
was just kidding it's like it wasn't funny I'd be like it's just you and me and I'm not laughing and it's like whoo that's a new tone right and so like you have to reset boundaries have to reset the Rules of Engagement and then the thing is is that you have to enforce those which means that at a certain point you have to decide that I'm going

[8:12] YouTube https://youtu.be/aBPWCdaJJqA?t=485 || I Helped 6 Business Owners Make More Money
to decrease my communication Cadence I'm going to decrease my proximity to you I'm not going to be as I'm not going to be as accessible when you text me might take me a couple days to respond right when you say hey you got a minute I might not have a minute right like you have to earn that and like the fact that you are family gives you morally way but

[8:31] YouTube https://youtu.be/aBPWCdaJJqA?t=504 || I Helped 6 Business Owners Make More Money
not infinite and so one of the unfortunate things about family is that we treat family worse than anyone else because we think that we can't lose them and so I reject that notion entirely I just I just don't I I believe in treating everyone the same family and stranger and then if I can benefit them

[8:48] YouTube https://youtu.be/aBPWCdaJJqA?t=521 || I Helped 6 Business Owners Make More Money
awesome and if they can benefit me awesome and then we both keep Like Loving our relationship because we don't feel like we're owed anything and so that's that's bir directional though because that's the thing is if you're going to play this game in my opinion this is the way I play it which is that you're like listen I don't owe you stuff

[9:05] YouTube https://youtu.be/aBPWCdaJJqA?t=538 || I Helped 6 Business Owners Make More Money
but it means I'm also not going to say you owe me anything and like we're starting there that's how I approach those things thanks for taking my questions appreciate it you bet s appreciate you good luck man hey Alex how is it going Selena what's going on how do you strike the balance between offering free value to pay offers like when is the perfect time

[9:27] YouTube https://youtu.be/aBPWCdaJJqA?t=560 || I Helped 6 Business Owners Make More Money
to make that switch so you give until they ask simple as that you give and you keep giving and you keep giving and you keep giving until eventually people are like dude what else do you have can I get this from you like dude you've helped me so much like could is there and what happens is you'll start hearing what different people want from you and

[9:45] YouTube https://youtu.be/aBPWCdaJJqA?t=578 || I Helped 6 Business Owners Make More Money
then you'll start noticing the common thread and then you can ask permission from your audience of the people that you are providing this value to and be like hey if I did something like this would you guys be interested and then take a take a poll very easy right and if they say lots of them say yes then it's like now you have permission from the audience to then say cool well I'm

[10:04] YouTube https://youtu.be/aBPWCdaJJqA?t=597 || I Helped 6 Business Owners Make More Money
going to go spend 3 months building this for you and I'm going to get it to you guys just because you give things away for free does not mean that everything that you do is free we give free stuff in order to get more people interested and earn more trust so that on a longer time Rising we can convert more people into customers a purchase decision it's

[10:23] YouTube https://youtu.be/aBPWCdaJJqA?t=616 || I Helped 6 Business Owners Make More Money
a prediction of future value right like I'm going to buy this thing cuz I believe that after I buy it I'm going to get in excess of whatever I paid for right and the best way to increase some increase someone's conviction that they're going to get value from you in the future is to provide it value to them in the present

[10:41] YouTube https://youtu.be/aBPWCdaJJqA?t=634 || I Helped 6 Business Owners Make More Money
yeah and so that's the that's the whole game and so I'll give you I'll give you a different example so if I were to go up to 100 people and say hey uh buy my thing right I might get one person to buy it because I might have caught them on a good day and they're really struggling whatever right if I go to the

[10:56] YouTube https://youtu.be/aBPWCdaJJqA?t=649 || I Helped 6 Business Owners Make More Money
same 100 people and say hey can I solve one of your problems for free more than one person will say yes maybe 20 people will say yes and then from those 20 people when you crush it for them and then say hey by the way I solved this first problem you now have another problem that's a better problem but it's still a problem and I can solve

[11:14] YouTube https://youtu.be/aBPWCdaJJqA?t=667 || I Helped 6 Business Owners Make More Money
that for you too in exchange for money a way higher percentage of that 20 will now take you up on the offer and then you get half of those 20 to buy your thing and you go from one sale talking to 100 people to 10 sales so you can 10x your conversion rate by just adding a level of trust prior to the ask how do you come up with that idea and think

[11:33] YouTube https://youtu.be/aBPWCdaJJqA?t=686 || I Helped 6 Business Owners Make More Money
about okay I'm going to give this for free and you have the idea you have the idea honestly like okay I'm going to I'm going to dive a little a level underneath is that you're not accustomed to the level of work that's required like real talk you're just not used to it and that's okay my level of output

[11:49] YouTube https://youtu.be/aBPWCdaJJqA?t=702 || I Helped 6 Business Owners Make More Money
and my understanding of how much work capacity I have has continued to increase over time I have put 200 hours into the presentation that I'm going to be giving on Saturday yeah most most people don't put 200 hours into their product it's just it's just orders of magnitude in terms of difference and so like if people saw how much time I put

[12:07] YouTube https://youtu.be/aBPWCdaJJqA?t=720 || I Helped 6 Business Owners Make More Money
into the things they wouldn't be surprised by the value yeah they'd be like well that makes sense he spent 200 hours on actually I'm a little embarrassed for the guy he spent he spent basically five weeks of work hours to make one you know 90-minute presentation and so I think that if you were to think about like for you to actually spend legitimately like working

[12:25] YouTube https://youtu.be/aBPWCdaJJqA?t=738 || I Helped 6 Business Owners Make More Money
hours spend 200 hours on making something really good and that doesn't mean making it longer it means making it better and then give that away for free yeah and then what happens is if it really is good people will then share it with other people and then you get double effect you get more people to

[12:43] YouTube https://youtu.be/aBPWCdaJJqA?t=756 || I Helped 6 Business Owners Make More Money
take you up on the free offer and then their friends send you other people there's so much more work that goes into it I spent six hours a day for two years on this next book I I work from 6:00 to noon every day and then I take my meetings I did that every day for 2 years and now I'm releasing the book right and I feel very confident that it's a good it's a very good product right and so

[13:07] YouTube https://youtu.be/aBPWCdaJJqA?t=780 || I Helped 6 Business Owners Make More Money
again I think my level of work in terms of hours is probably greater than what you're doing and I have a lot of stuff going on right but you just have to be able to block the time and say the first four hours of my day every day for this month are making this thing and I'm going to make you exceptional and the thing is document you making it show people how much work you're putting into

[13:27] YouTube https://youtu.be/aBPWCdaJJqA?t=800 || I Helped 6 Business Owners Make More Money
it and then when you do have it they're like like wow she really did this she didn't just whip up a PDF that took her a day I used to think that a day of like oh this took me a whole day a whole day in my mind was a long time and the nice thing is that the the really valuable fruit are right in front of everyone it just has a very tall ladder so you just have to climb a lot longer than other

[13:48] YouTube https://youtu.be/aBPWCdaJJqA?t=821 || I Helped 6 Business Owners Make More Money
people will to go pick the fruit but it's right in front of you you just have to spend way more time making the thing exceptional which also means that all the other distractions that you're probably distracted on right now the little side projects this is me just guessing right now right you have to cut that because what you realize is the amount of work that's required to make

[14:05] YouTube https://youtu.be/aBPWCdaJJqA?t=838 || I Helped 6 Business Owners Make More Money
something exceptional prudes you from doing multiple things yes like you can't do multiple things well you can do one thing exceptionally well and that means that you have to say no to everything else yeah how do you find that exceptional thing then it's not that you find it you make it the more you do the

[14:22] YouTube https://youtu.be/aBPWCdaJJqA?t=855 || I Helped 6 Business Owners Make More Money
better you get and the more you pull the thread on any of the things that you're interested in the deeper you'll go on it because you will get better at it by very the very fact of how much volume you're putting into it so whatever it is that you help people with the one that makes you the most money right now ignore everything else ignore the other opportunities and say like how do I how

[14:41] YouTube https://youtu.be/aBPWCdaJJqA?t=874 || I Helped 6 Business Owners Make More Money
do I make this even easier like think about the value equation how do I make it faster for them how do I make it less effort for them how do I increase their perception of the likelihood that they're going to succeed which means that you know what I've been offering one product but I really have three

[14:53] YouTube https://youtu.be/aBPWCdaJJqA?t=886 || I Helped 6 Business Owners Make More Money
avatars and so I need to just make this tiny tweak here so that this person and this person and this person will be be successful now if I was going to lean in even more I would say just pick one of the three and then exclude the other ones just Master a puddle just be queen of a puddle and then you can be queen of a pond and then queen of a lake and then queen of a bay and then queen of an

[15:12] YouTube https://youtu.be/aBPWCdaJJqA?t=905 || I Helped 6 Business Owners Make More Money
ocean right like but you got to start with the puddle cuz you're like half in half out between different ones figuring out what's my thing that I'm really really good at and like spend a lot of time on and perfecting that don't even think the thing that you're really good at cuz you might not be that good at anything right now and I'm not saying that as a I'm not that's not a WRA I'm just saying like that's not a dig I'm

[15:31] YouTube https://youtu.be/aBPWCdaJJqA?t=924 || I Helped 6 Business Owners Make More Money
saying do the one that you forget about time while you're doing it and then you will become excellent because you'll be able to actually keep working like you have to solve for what is the thing that I can work the most like this amount of work is required to get where you want to go right to be exceptional and so then what you solve for is how can I find something that I don't mind doing this

[15:54] YouTube https://youtu.be/aBPWCdaJJqA?t=947 || I Helped 6 Business Owners Make More Money
much work of but this much work is required no matter what and if you do this much work whether you're learning to be the best plumber or the best architect or the best whatever weight loss coach that like if you can do that and forget about time you'll win when I started on YouTube I told the guy that was editing my thing I said listen I'll do I'll do

[16:12] YouTube https://youtu.be/aBPWCdaJJqA?t=965 || I Helped 6 Business Owners Make More Money
three videos a week for 10 years I was like and then if we'll measure whether it worked or not he's like I've literally never had anyone say that so like right now is just like you have you need a perspective shift thank you so much for the opportunity and thank you so much for the answer Joe what's up man how are you doing Alex

[16:31] YouTube https://youtu.be/aBPWCdaJJqA?t=984 || I Helped 6 Business Owners Make More Money
nice to meet you nice to meet you too awesome uh my name's Joe I'm in the gym space I'm in the brick and Water Gym space the space you move I know some stuff about it I know some stuff about it and uh I'm one of those guys who uh read gym launch a couple years too late I'm a little older so I made all the

[16:48] YouTube https://youtu.be/aBPWCdaJJqA?t=1001 || I Helped 6 Business Owners Make More Money
same all the mistakes you talking uh talked about when I felt like when I read the book I felt like I was reading Deja Vu I was like oh my God all these things happen to me so my question to you is um me and my business partner Dan are launching a series of semi-private personal training Studios we're still in that space and we're launching one

[17:08] YouTube https://youtu.be/aBPWCdaJJqA?t=1021 || I Helped 6 Business Owners Make More Money
shortly and so using the hundred million leads book that's coming out and some of the stuff from JY launch and hundred million do offers what would you do to launch a gym our plan every six months for the next few years uh you know until we get a number that we're happy with and we keep getting fun my my preference

[17:29] YouTube https://youtu.be/aBPWCdaJJqA?t=1042 || I Helped 6 Business Owners Make More Money
my preferred model is one of two right now you're already doing one of them so I won't even get into the other one but I love the semi-private model um I love that like $300 $400 a month price point um two to three times a week um I like going after avatars that have a little bit more money specifically uh because for

[17:48] YouTube https://youtu.be/aBPWCdaJJqA?t=1061 || I Helped 6 Business Owners Make More Money
them you know they're not going to not pay during the holidays you know what I mean like for them they're not going to be like you know Breaking the Bank over 300 bucks um and the nice thing and I think this is this is I I got this from Rick rck uh Rick Mayo of alloy um that model allows you to get to about 5 600,000 a year with you know 1,200 s feet, 1400 ft like super small footprint

[18:10] YouTube https://youtu.be/aBPWCdaJJqA?t=1083 || I Helped 6 Business Owners Make More Money
um and a single manager who's got maybe 10 20% profit share maybe like 40 50k base and two helpers right so it's a very simple lean model uh one on six one on eight depending on how you want to do it um and you all you have to do is get to 120ish uh at the location and it's usually 50% margin I mean I I have over time simplified and simplified the model

[18:35] YouTube https://youtu.be/aBPWCdaJJqA?t=1108 || I Helped 6 Business Owners Make More Money
so that there's just so little operational complexity so that you can scale and because of are you familiar with dumb Bar's number yeah so the reason I like this model is that like most micro gims cap at 120 to 150 and it's because the systems required to purposely manufacture human connection become

[18:55] YouTube https://youtu.be/aBPWCdaJJqA?t=1128 || I Helped 6 Business Owners Make More Money
significantly more complex as you cross that barrier right and so rather than create this very very complex machine to make it run at 600 you know service based members I'd rather just have a model that runs very profitably at 120 to 150 members and so um lead gen perspective number one is that I would do a three-month uh pre-launch number

[19:17] YouTube https://youtu.be/aBPWCdaJJqA?t=1150 || I Helped 6 Business Owners Make More Money
two is that I would disproportionately spend on the launch so I would I would put like 30 grand um into the pre-sales and I would open at full capacity the best Jim franch rches know how to pre-sell so that they are in the Black in the first month and like every time I opened a new location like it was the

[19:36] YouTube https://youtu.be/aBPWCdaJJqA?t=1169 || I Helped 6 Business Owners Make More Money
first location was the one that I didn't learn I learned the lesson on my first one because I thought I was trying to get it open as fast as possible so I could make money but with everyone after that I tried to do pre-sales as long as possible so I could make all this money and not have to pay any expenses and so that way you can also Focus too cuz you can just sell for 3 months do nothing

[19:53] YouTube https://youtu.be/aBPWCdaJJqA?t=1186 || I Helped 6 Business Owners Make More Money
but work leads and and close contracts and then after that you I'm sure you're what's your turn right now for semis uh right now only about 5% okay I mean I I would shoot for three you know what I mean but five's okay um you know if you've got let's let's just say five right and you're you got 120 members

[20:12] YouTube https://youtu.be/aBPWCdaJJqA?t=1205 || I Helped 6 Business Owners Make More Money
it's six members a month you got to replace like it's just like it it's so easy to replace that um and just expect like if if you have and what's your price point monthly uh about 400 okay so 400 so that's an 8K LTV right in terms of Revenue you're not profit but like 8K LTV like you should be able to spend 500

[20:32] YouTube https://youtu.be/aBPWCdaJJqA?t=1225 || I Helped 6 Business Owners Make More Money
bucks to a Car customer and not even sweat on it and so like if you pay up to 100 bucks a lead local so that you can close 20% of those into contracts I'm not saying those are good numbers I'm saying those are exaggeratedly bad numbers you still be fine right because even if you had to close Six customers the month it's three grand a month in

[20:50] YouTube https://youtu.be/aBPWCdaJJqA?t=1243 || I Helped 6 Business Owners Make More Money
ads just to maintain it's nothing now in Jim want you talk about you know doing your six week transformation do you still recommend that as the primary giveway because that's best has been the rapper can change you know what I mean like I always call it's just wrapping paper on the present but like we're still doing nutrition we're still doing

[21:07] YouTube https://youtu.be/aBPWCdaJJqA?t=1260 || I Helped 6 Business Owners Make More Money
workouts so like whether I do you know 6 week 42 days 21 days 28 days you know belly fat blast meta metabog reset like you know slim by Halloween you know Lean by Halloween you know what it is slim for Santa you know big booty boot CIP free sixe challenge 42-day detox like a done them all like at the end of the day like all of those are rappers that you rotate locally just so that

[21:31] YouTube https://youtu.be/aBPWCdaJJqA?t=1284 || I Helped 6 Business Owners Make More Money
your ads don't fatigue but you want to always push it into the same sales process so that the Ops don't change so it's like the ad will change and then you get on the phone you're like hey what made you sign up for insert name of promotion they're going to be like well I'm kind of overweight and you're like great what have you done so far right and you start going through it so my second question is you know with a

[21:48] YouTube https://youtu.be/aBPWCdaJJqA?t=1301 || I Helped 6 Business Owners Make More Money
business partner who you know we have kind of like a different personalties we work really great together 17 years of a great partnership how do we how do you manage what would you recommend my my preferred mode is take risk scale fast like we we have momentum we're maxed out in both our other gyms we have a great local rep reputation and recognition and

[22:12] YouTube https://youtu.be/aBPWCdaJJqA?t=1325 || I Helped 6 Business Owners Make More Money
I'm like let's do you know let's do 10 of these in the next like three years and he's like loose his mind over it like he's more of a pro it guy in your experience you know what's better you know speed yeah or or or prove it you're both right a good partnership has a yes man and a and a no man right and so like in my Dynamic with Lila it's like I'm yes she's no

[22:37] YouTube https://youtu.be/aBPWCdaJJqA?t=1350 || I Helped 6 Business Owners Make More Money
right and that's basically how everything gets managed if it were up to me we joke like we would have a 100 businesses if we're up to her we'd have none he says no because he's knows how much work it is right like if you're the promoter and the you know CEO whatever you want to call it then there's usually more like strategic works or leadership

[22:55] YouTube https://youtu.be/aBPWCdaJJqA?t=1368 || I Helped 6 Business Owners Make More Money
stuff but in terms of like daytoday they usually bear the brunt of the work and so it costs more to them it's more painful and so I'll I'll give you my advice from what I would do having now worked with an implementer for a long time is I say what would you need to see for us to be for you to feel comfortable with us doing that and then she'll say

[23:13] YouTube https://youtu.be/aBPWCdaJJqA?t=1386 || I Helped 6 Business Owners Make More Money
here's the checklist if you do these things and you make sure these are the things that are that are done we can do the next one and then that way we have an agreement and it's like and to be clear if we do the same checklist at location three you feel good again like yeah I'm good again if we have these things and so and then you're and then you're aligned and then it's like cool let's

[23:32] YouTube https://youtu.be/aBPWCdaJJqA?t=1405 || I Helped 6 Business Owners Make More Money
just keep the party going that's perfect yeah that's great that's great advice thank you so much I'm really excited book and and and grateful for everything you've given out to the community of strength for sure appreciate it man thanks Joe Nicole what's up I don't know if you remember me we met at Eric Su yeah

[23:51] YouTube https://youtu.be/aBPWCdaJJqA?t=1424 || I Helped 6 Business Owners Make More Money
Mastermind so since then I started a podcast um doing pretty well I made most my money as a Creator doing brand deals so for example I was big in in the crypto space the second I started my podcast I had like a six-figure deal which coming to an end I don't think it's going to be renewed everyone that I everyone that I talk to is like Nicole you've grown on all these social Pages

[24:18] YouTube https://youtu.be/aBPWCdaJJqA?t=1451 || I Helped 6 Business Owners Make More Money
um not just my personal but like you know other brands that where I'm like curating other people's content and everyone's like it's a no brainer do a newsletter um i t i to sill Bloom for example you know who sells ads in his and that's his his model um but you know then I also heard you say recently that like subscribers and followers don't really mean anything

[24:41] YouTube https://youtu.be/aBPWCdaJJqA?t=1474 || I Helped 6 Business Owners Make More Money
like they're a vanity metric and you're like the game is now click retain reward what exactly does that look like because I like it's like currently I have nothing to sell you you're good you're good so it's it's it's two separate applications so from the grow perspective like growing the audience getting more people to see your stuff like that in that world subscribers I mean Tik Tok has changed the game in

[25:07] YouTube https://youtu.be/aBPWCdaJJqA?t=1500 || I Helped 6 Business Owners Make More Money
terms of how all the algorithms work right like right now if you have 10 million subscribers on YouTube if your next video sucks it's not going to get views period yeah it works same thing with Instagram you see people with 10 million per you know 10 million accounts make a post and it's got 300 likes on it right um it's because on the flip side

[25:24] YouTube https://youtu.be/aBPWCdaJJqA?t=1517 || I Helped 6 Business Owners Make More Money
though it's good for new creators because you can come on with zero followers make a banging video and get 10 million views right and I I actually think it's good thing for everyone because it equalizes the playing field it makes content King like the quality of what you put out which I'm always down to compete on that and so um so that's from the growth perspective from

[25:43] YouTube https://youtu.be/aBPWCdaJJqA?t=1536 || I Helped 6 Business Owners Make More Money
uh building out a newsletter like one is top of funnel the newsletter subscribers I mean that like those are customers you know what I mean and so I I'm in no way against having you know a new a newsletter of any sort that provides value especially to a nich audience cuz um a buddy of mine um has a ton of data on on subscriber stuff and like the ones

[26:03] YouTube https://youtu.be/aBPWCdaJJqA?t=1556 || I Helped 6 Business Owners Make More Money
that do the best in terms of LTV and whatnot are typically uh hyper Niche and high value so usually a little bit higher price point um but very specific to like the because they are so Niche they can provide an EXT like a lot of value to a person versus being like super wide it's very hard to provide

[26:21] YouTube https://youtu.be/aBPWCdaJJqA?t=1574 || I Helped 6 Business Owners Make More Money
tremendous value to everyone right it's kind of like Elon Musk thing of like you can either provide a little bit of value to a lot of people or a lot of value to a few people and so I think if you feel like you're better at a specific Niche I I think I think it makes sense for you to go top of funnel is just get really good at making content and then that

[26:38] YouTube https://youtu.be/aBPWCdaJJqA?t=1591 || I Helped 6 Business Owners Make More Money
just converts into your subscriber network uh so your newsletter and then you sell ads to the newsletter if you want to from an endorsement perspective you can also have your own products if you want to um but you just become a media business at that point which is fine I mean I'm I'm a big fan of media businesses okay that's really helpful the other question that I had your

[26:57] YouTube https://youtu.be/aBPWCdaJJqA?t=1610 || I Helped 6 Business Owners Make More Money
Dynamic is so different than what we we've seen in like traditional relationships yet it still works and you guys kill it so what what's that Dynamic like and how is it different and why do you feel like you guys Thrive we set out to solve a different problem with our relationship and so I think that the premise that most people come into the relationship with is different than how

[27:20] YouTube https://youtu.be/aBPWCdaJJqA?t=1633 || I Helped 6 Business Owners Make More Money
Lea and I approach the relationship and I think that's where I think fundament like you know like when you're solving a business problem I'm sure you probably asked this it's like what problem are we solving right it's like the first question you ask is like what problem are we solving and so most people don't

[27:32] YouTube https://youtu.be/aBPWCdaJJqA?t=1645 || I Helped 6 Business Owners Make More Money
even a ask that but B if they do ask that um they're usually trying to solve a different thing they're like I want to have lots of romance and this big Hollywood love which from everything that I know is something that is shortlived and then disappears and then you were left with someone that you were

[27:50] YouTube https://youtu.be/aBPWCdaJJqA?t=1663 || I Helped 6 Business Owners Make More Money
looking at and you're like well what do we have in common right and so Lea and I had both rode that that roller coaster multiple times before and we like and we both were at a point where we're like you know what and mind you I was very you know dejected at the time when I met her I was like listen I'm not trying to do anything I'm trying to build this this is what I'm doing and

[28:08] YouTube https://youtu.be/aBPWCdaJJqA?t=1681 || I Helped 6 Business Owners Make More Money
the first 30 dates we had were 30 days in a row where after our first date where we went to frozen yogurt the next date was not a date I was like I'm going to be working from 9:00 until I go to sleep so if you want to work with me you can and so that was what we did every single day is that I was like like I'm going to be working if you've got work we can work together and so it ended up

[28:32] YouTube https://youtu.be/aBPWCdaJJqA?t=1705 || I Helped 6 Business Owners Make More Money
just being somebody that I enjoyed a lot spending a lot of time with and the romance stuff honestly I feel like didn't really like kick in until like 2 and 1/2 years into our marriage and I think that our relationship was based on that like respect was first and then we learned the love part it's very hard to learn respect being hot or being physically attracted to somebody I feel

[28:52] YouTube https://youtu.be/aBPWCdaJJqA?t=1725 || I Helped 6 Business Owners Make More Money
like is the it's the ticket of Entry it's not like I see a lot of successful guys go find the the Instagram model I meet said Instagram model and I'm like how do you live like this like I would I would kill myself if I had to talk to this person every day right and they're like oh the secret is I don't talk to him I'm like that sounds horrible right and so again it's like they were solving

[29:12] YouTube https://youtu.be/aBPWCdaJJqA?t=1745 || I Helped 6 Business Owners Make More Money
a different problem and so for me my goal is always has always been number one like where I want to go right and having somebody who wants to go that way with you because I was engaged prior to Leila right wonderful girl um but we ultimately ended up deciding to cut it off because we simply had different goals for our lives she was like I want to do this and I was like I

[29:35] YouTube https://youtu.be/aBPWCdaJJqA?t=1768 || I Helped 6 Business Owners Make More Money
don't want to do that and it was like what are you going to do and we're like maybe you're a great person and I'm a great person we're just not necessarily like meant to be and that's okay because I think on some level like we say these things like non-negotiables but then we negotiate and so it's like either it's a non-negotiable or it is negotiable and for me it's like where I want to go is

[29:54] YouTube https://youtu.be/aBPWCdaJJqA?t=1787 || I Helped 6 Business Owners Make More Money
not negotiable so it's like I have these goals which is where I want to go my values which is how I want to get there and then lifestyle which what are my interests right and if I can find somebody who wants to go the same place the same way and have and likes doing the daytoday the same way as me then I'm good like the fact that Lela was into fitness was like great I go to the gym

[30:11] YouTube https://youtu.be/aBPWCdaJJqA?t=1804 || I Helped 6 Business Owners Make More Money
too you go to the gym like it's not going to be weird you're not going to be like oh I don't want to you know like she's in the same mindset of that right if I'm like hey I want to go invest in this Workshop or something she's not going to be like I can't believe we're spending $110,000 on this it's like that that person who would say that is not my partner and I think um in

[30:30] YouTube https://youtu.be/aBPWCdaJJqA?t=1823 || I Helped 6 Business Owners Make More Money
terms of me being the guy telling you what like the number one thing that attracted me about ilila was that Lea never tried to change me if you want to do big things then whoever is going to come along with you has to be equally big as a person and I think a lot of people settle for a $45,000 employee I mean and you can even it's if someone in the reverse if I were you and someone's like man I'm looking for a

[30:55] YouTube https://youtu.be/aBPWCdaJJqA?t=1848 || I Helped 6 Business Owners Make More Money
wife and I'd be like what are you looking for out of a wife like talk like not politically correct like what are you actually looking for and so then if they're like man I would love if someone cooked and clean and and fed me and and washed my clothes and iron and blah blah blah blah blah you're like okay question

[31:09] YouTube https://youtu.be/aBPWCdaJJqA?t=1862 || I Helped 6 Business Owners Make More Money
if I paid someone $45,000 a year to do that professionally then what would our relationship be cuz that that's an expense you know what I mean like we can just write the check and like all those things are solved so like now whaty Andy what's up man what is up Miss Mr Alex Hermos okay so question I have for you I've heard you talk a lot about investing in the S&P me instead of the

[31:34] YouTube https://youtu.be/aBPWCdaJJqA?t=1887 || I Helped 6 Business Owners Make More Money
S&P index like the Mi 500 right what would you say with those skill Acquisitions like which skills and in what order would you suggest maybe a person to go through because that kind of ties into your skill stacking is there a methodical way that you think yeah this naturally ascends to the next one I would think about it from the order of how you would actually make money so it's like well I have to have

[31:55] YouTube https://youtu.be/aBPWCdaJJqA?t=1908 || I Helped 6 Business Owners Make More Money
something to sell right so you have to have some sort of Base skill that you could sell if you're going to get into services or have some sort of based product right once you know how to do that so like if you're getting into e-commerce you have to build a store talk to manufacturers make the thing that you're going to sell step one on the services side it'd be like what's

[32:11] YouTube https://youtu.be/aBPWCdaJJqA?t=1924 || I Helped 6 Business Owners Make More Money
the key skill that I'm going to acquire to show people how to do it and you can acquire that skill by like working a job buying a certification going through a course going to a workshop like I learned I learned how to run Facebook ads at a workshop you know what I mean it cost me three grand um at the end of the workshop I know how to run Facebook ads and so and that $3,000 has made me

[32:29] YouTube https://youtu.be/aBPWCdaJJqA?t=1942 || I Helped 6 Business Owners Make More Money
many more than $3,000 over the rest of my career so point being first thing you start with the thing right the second thing you're going to do is that you have to focus on promotion so it's going to be advertising and if you think about this is the order I did the books right offers is what answers the question what do I sell and leads answers the question who do I sell it to right so like once

[32:48] YouTube https://youtu.be/aBPWCdaJJqA?t=1961 || I Helped 6 Business Owners Make More Money
you have the thing then you got to go sell the thing and let people know about it and you have to advertise and so that is that is that would be the second big skill stack the third one would would be conversion which is like kind of persuasion so sales and there's different ways you can do it so like you could learn how to build you know shopping pages in e-commerce that

[33:05] YouTube https://youtu.be/aBPWCdaJJqA?t=1978 || I Helped 6 Business Owners Make More Money
convert you could take phone sales you can learn how to to pitch and make vsls all of those things and then finally if you want to like learn the next piece would be leadership and operations because then you're going to have to hire people to help you out with the the caliber of people you work with and the different levels that they're at has there been anything that you would say maybe is the common one or two missing

[33:22] YouTube https://youtu.be/aBPWCdaJJqA?t=1995 || I Helped 6 Business Owners Make More Money
principles that most business owners are not doing or if it's maybe questions that they're not quite asking that you like sometimes if you're only to do like the one or two things not that they're not all important what are they yeah so I I just did a tweet the other day but like the difference between you know a thousand and a million uh is skills

[33:39] YouTube https://youtu.be/aBPWCdaJJqA?t=2012 || I Helped 6 Business Owners Make More Money
right the difference between a million and 100 million is character difference between 100 million and a billion in my opinion we'll see if it works is time uh and so once you have the base skills then it's really becomes about who the person is and so as you scale up the speed of scaling often correlates with the speed of talent recruitment because

[34:02] YouTube https://youtu.be/aBPWCdaJJqA?t=2035 || I Helped 6 Business Owners Make More Money
if you are a shitty person or a shitty boss or a bad leader or can't have cast division or can't explain why this is going to benefit a lot of people not just inside the business but also outside the business then you're not going to get the best people and if you don't have the best people you have to work overtime and then you never really

[34:14] YouTube https://youtu.be/aBPWCdaJJqA?t=2047 || I Helped 6 Business Owners Make More Money
able to pull yourself out of the business and so you can measure the qual you know the size and the scalability of the company by the talent that they can attract like there's a reason that Google and meta and Goldman Sachs and all of these ones pull from from all the Harvard you know all the IV League schools and all that stuff and you know we make fun of those people but they

[34:32] YouTube https://youtu.be/aBPWCdaJJqA?t=2065 || I Helped 6 Business Owners Make More Money
also make all of the money and so it's because they go they have a brand and they have a huge pipeline of uh training that they train people on and people also know that when they go to that brand Goldman Sach McKenzie whatever that they're going to be able to go and do whatever they want afterwards and so like what happens is you realize that there's a two-sided funnel right so on

[34:52] YouTube https://youtu.be/aBPWCdaJJqA?t=2085 || I Helped 6 Business Owners Make More Money
one side you have to learn how to attract customers but on the other side you have to learn how to attract talent because if you just only know how to track customers then everything always breaks and you can never get over the hump and you can never scale brilliant brilliant man well man thank you for reaching back and helping all of us go

[35:09] YouTube https://youtu.be/aBPWCdaJJqA?t=2102 || I Helped 6 Business Owners Make More Money
forward and taking the shortcut uh how would you approach creating strategies to generate leads and cultivate enduring customer relationships in this rapidly evolving Enterprise B2B landscape right when I say Enterprise let me clarify I'm speaking to Fortune 500 uh Global 2000 type organizations I'll tell you two very different things um on one hand I've got a buddy who sells only to

[35:36] YouTube https://youtu.be/aBPWCdaJJqA?t=2129 || I Helped 6 Business Owners Make More Money
Fortune 100 um and he was telling me that one of their most profitable strategies was hiring people from The Fortune 100 in the Departments that they're trying to get on board and then they hire them and they already have all the sway all the influence all the no all the knoow and then they can bring that account with them and then the

[35:57] YouTube https://youtu.be/aBPWCdaJJqA?t=2150 || I Helped 6 Business Owners Make More Money
major majority of their revenue actually just comes from cross- selling all the different uh markets that those people are in right so it's like okay I had to start with you know Google Southwest whatever right and then I have then I'm moving on to Google Mexico Google latam or whatever right um and so those are the two biggest areas of expansion from

[36:16] YouTube https://youtu.be/aBPWCdaJJqA?t=2169 || I Helped 6 Business Owners Make More Money
that perspective um in terms of the Legion like I don't think the legion really changes very much I think more or less it's just how quickly can I involve as many stakeholders as possible and make sure that my pitch is oriented to them looking good and them having no risk in terms of their job it's like

[36:34] YouTube https://youtu.be/aBPWCdaJJqA?t=2187 || I Helped 6 Business Owners Make More Money
here's my path to you getting promoted in a raise and here's there's no downside like it's all about them you know what I mean but I think I think part of it is like and I'm assuming you're a leader in the company um I think a lot of it is really getting the commission breath out of the sales guys um and oh this is like I'm getting into

[36:53] YouTube https://youtu.be/aBPWCdaJJqA?t=2206 || I Helped 6 Business Owners Make More Money
tactics but um is you know I love the term bam f right book a meeting from a meeting which is that we never have anyone falling through the cracks like we always know what we're doing to move the ball forward and I think some guys get tired or they I don't want to say lazy but like they get tired and they're like yeah I'm waiting for a response from that it's like well when are when are

[37:13] YouTube https://youtu.be/aBPWCdaJJqA?t=2226 || I Helped 6 Business Owners Make More Money
you meeting with them it's like well I'm waiting for the response it's like if you're not if you're not able to push the ball forward from one meeting to the next like that in my opinion is a loss like that's a that's like a missale even though maybe you could save it but you can dramatically decrease inrease the pipeline because even setting the frame with the Enterprise sale of listen

[37:33] YouTube https://youtu.be/aBPWCdaJJqA?t=2246 || I Helped 6 Business Owners Make More Money
normal Enterprise sales take 12 months 18 months 6 months depending on the thing that you're selling if you explain to the prospect you're like listen it actually doesn't take 12 months it takes 48 hours hours of work not time so if we have 48 1hour meetings to get this done we can just take that and we can stretch it over 2 years or we can do it in three 3 months it's really up to you and I

[37:59] YouTube https://youtu.be/aBPWCdaJJqA?t=2272 || I Helped 6 Business Owners Make More Money
think even just setting that breaks a little bit of the like this feels fast kind of language that a lot of like more corporate people will use and then making sure that the bean counters who are approving budget like hey I'm just being real um yeah that that that their asses are covered and that they can look

[38:16] YouTube https://youtu.be/aBPWCdaJJqA?t=2289 || I Helped 6 Business Owners Make More Money
good yeah for sure no it's all good feedback my friend so uh just quick follow-up question then I'll let you go regarding lead gen specific you know the companies we can compete against you're very familiar with MacKenzie exent right it seems like a lot of Le gen is based on content specifically gated content um

[38:34] YouTube https://youtu.be/aBPWCdaJJqA?t=2307 || I Helped 6 Business Owners Make More Money
and you know part of your value equation that I really like is you know value on the front end which is kind of difficult at the Enterprise level um any thoughts there moving forward is that do you see that you know kind of staying the same maintaining that I think that's 100% yeah I mean I think it's the same reason McKenzie for example puts out all those white papers and Goldman Sachs put all

[38:52] YouTube https://youtu.be/aBPWCdaJJqA?t=2325 || I Helped 6 Business Owners Make More Money
their industry analysis out right and you opt in you get it and then they'll follow up with you and I think I mean I mean in my opinion this may be an oversimplification but I'm a simple guy like I'll I'll get the name from anywhere in the org that that downloads the thing that's valuable for them and then that's where the scripting comes in of the Judo of like hey you got this

[39:11] YouTube https://youtu.be/aBPWCdaJJqA?t=2344 || I Helped 6 Business Owners Make More Money
thing what are you getting this thing for well we're working on this initiative whatever it's like well like what's you know you get into s like you get into sales like what's the objective what are you guys trying to do cool who else is involved and then you start then you start moving your away through the YG so I want to pull the thread from

[39:23] YouTube https://youtu.be/aBPWCdaJJqA?t=2356 || I Helped 6 Business Owners Make More Money
wherever I can or sorry get the thread and then just start pulling my way no that's that's great stuff man I really appreciate it uh looking forward to the new release on Saturday man thanks brother I appreciate your time


VIDEO
TITLE: I Didn’t Know If I Would Succeed. I Knew I Wasn’t Going to Stop.
URL: https://youtu.be/aHYgDvTlwXo
PRIMARY_TOPIC: mindset
TOPICS: mindset

[0:00] YouTube https://youtu.be/aHYgDvTlwXo?t=0 || I Didn’t Know If I Would Succeed. I Knew I Wasn’t Going to Stop.
H have you been on a journey of in terms of self-doubt over over the last you know 30 years for sure I think it was um but I mean fear was my big fear and anger hand in hand were my big motivators in the beginning and I mean maybe that's from self-doubt I would say that the I I was very certain and I can I can I can feel this

[0:23] YouTube https://youtu.be/aHYgDvTlwXo?t=16 || I Didn’t Know If I Would Succeed. I Knew I Wasn’t Going to Stop.
and I I remember this um I was always certain that I wasn't going to stop like that. I can I didn't know I didn't know whether I would succeed. I thought it was probable, but I did know I wasn't going to stop. And so for me, that was like enough to get me going or keep me going. It was like, what are the controllables? Me,

[0:45] YouTube https://youtu.be/aHYgDvTlwXo?t=38 || I Didn’t Know If I Would Succeed. I Knew I Wasn’t Going to Stop.
okay, well, if I do this, so like I'm big on making like unreasonable like unreasonable that it doesn't work out statements. just like if I do sales and I do more volume than everyone else on this team and I've shadowed the guy who's the best and I do that for five years, it's unreasonable that I won't be

[1:02] YouTube https://youtu.be/aHYgDvTlwXo?t=55 || I Didn’t Know If I Would Succeed. I Knew I Wasn’t Going to Stop.
at least mediocre. It will be probable that I'm above average and it's also probable that I'll learn other things along the way and I'll also have the resources at that point in 5 years that I can jump into things now that I have more context or perspective from which to make a judgment on what a good next

[1:18] YouTube https://youtu.be/aHYgDvTlwXo?t=71 || I Didn’t Know If I Would Succeed. I Knew I Wasn’t Going to Stop.
opportunity is. And so I like very easy to believe statements and then having the input output equation being like the output is that I will be a very good salesman. The input says that I have to do I have to collect 5,000 nos. If I collect 5,000 nos I'll be a very good salesman. And that for me like when I

[1:35] YouTube https://youtu.be/aHYgDvTlwXo?t=88 || I Didn’t Know If I Would Succeed. I Knew I Wasn’t Going to Stop.
was a kid when I played video games I would beat the same level over and over and over over again so that when I got to the next level I would crush everybody because I'd had all the experience points maxed out. And so like those input output equations are really helpful for me. Like when I took the

[1:47] YouTube https://youtu.be/aHYgDvTlwXo?t=100 || I Didn’t Know If I Would Succeed. I Knew I Wasn’t Going to Stop.
GMAT to get into Harvard, my first score was like okay. It wasn't great. Um but I I read this study on how to do well on standardized tests and they had this graph and it went like this. It was just a straight line. It said number of problems practiced on GMAT score. So like the more problems you did on

[2:08] YouTube https://youtu.be/aHYgDvTlwXo?t=121 || I Didn’t Know If I Would Succeed. I Knew I Wasn’t Going to Stop.
average, the higher your test score was. And I was like done. So, I bought 16 phone books of like they're like these thick like test prep books and I did four hours of problems every day for three months. Every day I'd get home from work, I would eat dinner, I would do four hours of problems. Had a timer

[2:24] YouTube https://youtu.be/aHYgDvTlwXo?t=137 || I Didn’t Know If I Would Succeed. I Knew I Wasn’t Going to Stop.
every day and then I scored 99 point whatever percentile because it was just input output. Like I didn't I I didn't I was naturally not even that good at math. Um but I just was like if I do 10,000 problems like I'll start to just understand how these problems get asked. And so like I was trying to find like what's the input output for

[2:41] YouTube https://youtu.be/aHYgDvTlwXo?t=154 || I Didn’t Know If I Would Succeed. I Knew I Wasn’t Going to Stop.
this the content game. I was like okay well if we post once a day on one platform we will get some eyeballs. If we post on every platform every day we will get more eyeballs. If we post multiple times a day on every platform we'll get even more eyeballs. So let's do that. Let's build that system 100%. And so like those are the like I

[2:59] YouTube https://youtu.be/aHYgDvTlwXo?t=172 || I Didn’t Know If I Would Succeed. I Knew I Wasn’t Going to Stop.
try and make statements that I believe are unreasonable that if I do it enough it will be true. And so that's for me that's what gives me the confidence to say like what if it's not working? I'm like, it will eventually, like, if we just keep doing it, it will work. Real quick, if you're a business owner and

[3:13] YouTube https://youtu.be/aHYgDvTlwXo?t=186 || I Didn’t Know If I Would Succeed. I Knew I Wasn’t Going to Stop.
you are not growing as fast as you'd like, I'd like to give you a free gift. So, my team and I put together the $100 million scaling roadmap, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly where they

[3:28] YouTube https://youtu.be/aHYgDvTlwXo?t=201 || I Didn’t Know If I Would Succeed. I Knew I Wasn’t Going to Stop.
got stuck and how they got past it. And so, we broke it in these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at. And the most important part for you, what to do for each of functions of the business across product, marketing,

[3:40] YouTube https://youtu.be/aHYgDvTlwXo?t=213 || I Didn’t Know If I Would Succeed. I Knew I Wasn’t Going to Stop.
sales, customer success, recruiting, IT, human resources, and finance. And so, no matter what you're struggling with, someone else has already struggled with it and solved it. And so, I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information, and

[3:54] YouTube https://youtu.be/aHYgDvTlwXo?t=227 || I Didn’t Know If I Would Succeed. I Knew I Wasn’t Going to Stop.
if you want us to actually help you deconstrain the business and you're trying to scale, we'd love to help you out on the thank you page. You can just book a call with my team and we will look into business, see if we can help, and if we can, we'll invite you out to Vegas and we'll do this in person live.


VIDEO
TITLE: Why I Don’t Take Creatine
URL: https://youtu.be/aSGEg3M_5d8
PRIMARY_TOPIC: mindset
TOPICS: mindset, mindset, branding

[0:00] YouTube https://youtu.be/aSGEg3M_5d8?t=0 || Why I Don’t Take Creatine
just since you're here and you're like such a strong guy. Okay. I'm wondering because my best because I I've been thinking about like I did get on creatine. I kind of slowed it down. I picked it back up. But I heard from somewhere that it can build muscle like 33% faster. As someone who's just absolutely shredded, you probably do creatine. Like don't Well, to make assumptions.

[0:17] YouTube https://youtu.be/aSGEg3M_5d8?t=10 || Why I Don’t Take Creatine
Yeah. I mean, I just thought everyone was taking it to be honest. Everyone's on this. Everyone's on it. Is it not? You don't take creatine. No, I don't take creatine. If you eat a lot of meat, you already have a ton of creatine in it. But I I if you look up the data, like creatine, you should be taking 5 milligrams per day. And if you

[0:32] YouTube https://youtu.be/aSGEg3M_5d8?t=25 || Why I Don’t Take Creatine
like you have to eat so much meat in order to get that much. So have you have you ever seen like the midwip memes where it's like the IQ where it's like the the dummy and then like the middle guy and then like the guy at the end. Yeah. At the very end. A lot of stuff in fitness is like that. That makes a lot of sense.

[0:47] YouTube https://youtu.be/aSGEg3M_5d8?t=40 || Why I Don’t Take Creatine
So it's like pick the right parents, eat protein, uh lift progressively heavier weight. And then you're like set schemes, red schemes, blah blah blah. And it's like pick the right parents, like eat protein, lift more weight over time. Have you ever gotten your testosterone checked? Of course you have. Yeah, I had actually recently. What's your testosterone? It was 124. 124?

[1:06] YouTube https://youtu.be/aSGEg3M_5d8?t=59 || Why I Don’t Take Creatine
Yeah, super 124. I thought it goes up to like a thousand. Yeah. Yeah. Isn't 500? 300 to 1,000 is the like recommended range. I'm below the recommended range. How How is that even physically possible? I've always been low. The highest reading I've ever had is 270. You eat lots of soy? That That makes no sense cuz I see that like the beard and the muscle. Don't you have to have the deep voice?

[1:26] YouTube https://youtu.be/aSGEg3M_5d8?t=79 || Why I Don’t Take Creatine
Like you have to have more testosterone. You can be androgen sensitive. I can be very sensitive to androgen. Some people are not sensitive at all. So it's like if you add testosterone to your system like you, somebody will get a significantly higher response than other people. And so you have, you know, genetic potential from parents, but you also have just like how responsive you are to anabolic hormones in general.

[1:44] YouTube https://youtu.be/aSGEg3M_5d8?t=97 || Why I Don’t Take Creatine
Like some of the big because we the Olympia just happened for bodybuilding like this last week. A lot of those guys, some of them, some of the the genetic factors that they have are just that their body is just more responsive to anabolics than other people. And so like you can just be more androgen sensitive. So like you need less you

[2:00] YouTube https://youtu.be/aSGEg3M_5d8?t=113 || Why I Don’t Take Creatine
2 minutes need less testosterone to make the same muscle. And so like those ranges are they're arbitrary. They're completely arbitrary. Now if you are below that, you know, 300 and I'm not going to get into science stuff. Everyone don't listen to me. So I put that as my disclaimer. But if you're, you know, below 300, but you're not suffering from

[2:17] YouTube https://youtu.be/aSGEg3M_5d8?t=130 || Why I Don’t Take Creatine
low testosterone issues, like you don't have erectile dysfunction, you don't have like issues getting out of bed in the morning, you're not depressed, you're not moody, you're like, you're you pretty much just like you don't have like, you know, supremely low muscle mass compared to normal men, then you're probably just Androive and it's fine. Wow.

[2:33] YouTube https://youtu.be/aSGEg3M_5d8?t=146 || Why I Don’t Take Creatine
Real quick,


VIDEO
TITLE: The #1 Sign It’s Time to Cut a Friend
URL: https://youtu.be/aXn8ULiulyw
PRIMARY_TOPIC: mindset
TOPICS: mindset, mindset, career

[0:00] YouTube https://youtu.be/aXn8ULiulyw?t=0 || The #1 Sign It’s Time to Cut a Friend
When you have the friends who are telling you, oh, um, must be nice or you think you're better than us or, "Oh, so we can't drink anymore." That's when you can be like, "Yeah, then what?" Well, then we wouldn't be friends. You're not going to be friends with them eventually anyways. I promise you. Anyone who says that, you're not

[0:20] YouTube https://youtu.be/aXn8ULiulyw?t=13 || The #1 Sign It’s Time to Cut a Friend
going to be friends with if you want to ultimately become the person you want to become. They're only going to reject you harder and harder until eventually you have nothing to share about. and the only thing that you'll talk about is the past, which by the way, one of the great leading indicators of at least in my

[0:31] YouTube https://youtu.be/aXn8ULiulyw?t=24 || The #1 Sign It’s Time to Cut a Friend
opinion of a great way to know when to cut a friend is when they only talk about your past. And so punking the game, and it's it's one of those really uncomfortable things the first time you do it, but then you get more and more comfortable with it because they're like, I would never live your life. And

[0:45] YouTube https://youtu.be/aXn8ULiulyw?t=38 || The #1 Sign It’s Time to Cut a Friend
you're like, I know this relates to another one of yours. Don't trade your self-respect for someone else's. It's easy to lose theirs and hard to get yours back. Yeah. But I would know. But you would know. Yeah. Real quick, if you're a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift.

[1:08] YouTube https://youtu.be/aXn8ULiulyw?t=61 || The #1 Sign It’s Time to Cut a Friend
So, my team and I put together the $100 million scaling road map, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how they got past it. And so we broke it in these 10 stages and we

[1:23] YouTube https://youtu.be/aXn8ULiulyw?t=76 || The #1 Sign It’s Time to Cut a Friend
made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so no

[1:36] YouTube https://youtu.be/aXn8ULiulyw?t=89 || The #1 Sign It’s Time to Cut a Friend
matter what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. free. You can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you deconstrain the business and you're

[1:49] YouTube https://youtu.be/aXn8ULiulyw?t=102 || The #1 Sign It’s Time to Cut a Friend
trying to scale, we'd love to help you out on the thank you page. You can just book a call with my team and we will look into the business, see if we can help, and if we can, we'll invite you out to Vegas and we'll do this in person live.


VIDEO
TITLE: Most Entrepreneurs Are Too Arrogant to Focus
URL: https://youtu.be/bYC4OxZvBpo
PRIMARY_TOPIC: mindset
TOPICS: mindset, mindset, productivity

[0:00] YouTube https://youtu.be/bYC4OxZvBpo?t=0 || Most Entrepreneurs Are Too Arrogant to Focus
Which brings me to a quote over here. Most people keep fighting the same boss, but the boss is being able to stick with it. Yeah. And you had to learn that the hard way, right? Yeah. Yeah. Um here, I'll give you another one over here. I'll give you your your mossyisms. Is that a thing? Mosyisms. Um to do something epic, you have to

[0:16] YouTube https://youtu.be/bYC4OxZvBpo?t=9 || Most Entrepreneurs Are Too Arrogant to Focus
convince yourself to do the same thing for a long period of time without telling yourself that you're smarter than you are. This talk that you did, um I think the talk I'm paraphrasing here was how you're this will change how you think about money or something like that, right? Um, but this talk was

[0:30] YouTube https://youtu.be/bYC4OxZvBpo?t=23 || Most Entrepreneurs Are Too Arrogant to Focus
really about focus at the end of the day. And you went to yogurt land and decided that you had to redo your talk and focus the talk on focus. What happened there? Yeah. had all these guys who were coming up to so I so I got so I was supposed to speak at this event and I I'd already finished the the presentation and part

[0:48] YouTube https://youtu.be/bYC4OxZvBpo?t=41 || Most Entrepreneurs Are Too Arrogant to Focus
of the reason that I don't speak very much is because on stages um one I don't like how people use my face to promote cuz again associations I don't want um but also because I mean to just give this to everybody else like a lot of people will promote with my face and then people will buy whatever the person

[1:03] YouTube https://youtu.be/bYC4OxZvBpo?t=56 || Most Entrepreneurs Are Too Arrogant to Focus
who's at the event is selling and I have no association or anything and I have no way to I don't have the time to do the due diligence on figuring the person out. So, like if I speak somewhere, it's not because I'm endorsing the person. But that being said, um I went to the yoga land and like eight or nine people

[1:18] YouTube https://youtu.be/bYC4OxZvBpo?t=71 || Most Entrepreneurs Are Too Arrogant to Focus
were in the area for the next day and they sat around us and I spent like 60 minutes talking to all these guys and it became really clear that all of them were distracted. They were all doing multiple things trying to like they they they subscribe to the single fallacy that I think is number one in new

[1:35] YouTube https://youtu.be/bYC4OxZvBpo?t=88 || Most Entrepreneurs Are Too Arrogant to Focus
entrepreneurs, which is the uh I'll see which one works. fallacy. And the reality is that any of them could work, but the only one that will work is the one that you work on. And so you have to commit to one of them because it's just it's arrogant to think that you going 25% in on four things is because you are competing in a real

[1:57] YouTube https://youtu.be/bYC4OxZvBpo?t=110 || Most Entrepreneurs Are Too Arrogant to Focus
marketplace against somebody else that's in that space. And to think that your 25% is going to do anything against someone's 100%. It's just arrogant. And so um and one of the definitions of commitment that I like a lot is the elimination of alternatives. And so if you want to be committed to something then you have to

[2:13] YouTube https://youtu.be/bYC4OxZvBpo?t=126 || Most Entrepreneurs Are Too Arrogant to Focus
eliminate alternatives. And some people use you know dicader which is the Latin root of decide which is means to kill off which is like what are we killing off? And I think um it's kind of like pruning a tree. Uh and when I realized that it's like you have there's only so much nutrients in the soil. There only

[2:27] YouTube https://youtu.be/bYC4OxZvBpo?t=140 || Most Entrepreneurs Are Too Arrogant to Focus
so many minutes in the day so much literal attention and focus that you can allocate. And if anyone's ever worked on one project for a long period of time, you realize that you start peeling back layers and getting a depths of understanding that you can never get when you're on the surface level looking

[2:40] YouTube https://youtu.be/bYC4OxZvBpo?t=153 || Most Entrepreneurs Are Too Arrogant to Focus
at multiple things. You're barely being reactive and setting out fires. You can never make progress and like drive. And I think that like this is a Warren Buffett quote to to give the the goat his his due. Um he said the difference between successful people and really successful people is that really

[2:55] YouTube https://youtu.be/bYC4OxZvBpo?t=168 || Most Entrepreneurs Are Too Arrogant to Focus
successful people say no to almost everything. Um, and I think that that's it's just taken me a very long time to learn that. And I continue to repeat it in my tweets because it's still just as hard for me now as it was then. It's because the thing is is that the opportunities I have to say no to now

[3:10] YouTube https://youtu.be/bYC4OxZvBpo?t=183 || Most Entrepreneurs Are Too Arrogant to Focus
are things that I would have given my left nut for, you know, a decade ago. Uh, and so it's it's just it's continue like the bar has continued to rise on what I have to say no to. And it's hard the whole way through. And one of the big unlocks for me has been judging myself based on my actions and not my feelings. Meaning I can feel

[3:29] YouTube https://youtu.be/bYC4OxZvBpo?t=202 || Most Entrepreneurs Are Too Arrogant to Focus
impatient but still do the patient thing. So I might still want this to go faster and be upset that it's not going faster as long as I don't act on that impulse. I can still be a patient person. And so to the same degree with focus, I might be interested and love jamming with the guys on like what if we did this, what

[3:46] YouTube https://youtu.be/bYC4OxZvBpo?t=219 || Most Entrepreneurs Are Too Arrogant to Focus
if we did that, what if we did that. But as long as I don't say, "All right, buy the URL. Let's get the bank account set up. let's go. As long as I don't do that, then like we're still focused on the one thing that matters most. It it must be tough because it's you're you're trying to educate people on the

[4:02] YouTube https://youtu.be/bYC4OxZvBpo?t=235 || Most Entrepreneurs Are Too Arrogant to Focus
pain that you've been through, right? Again, being punched in the gut, nine things, right? But still, like I I don't know about you, but in in my early 20s, I remember like, yeah, focus, focus. And I would read, you know, Warren Buffett, Steve, not Steve Jobs, Warren Buffett, um you know, Bill Gates. Yeah. The one thing is

[4:17] YouTube https://youtu.be/bYC4OxZvBpo?t=250 || Most Entrepreneurs Are Too Arrogant to Focus
focus, right? like you know and but then it's like no no no but like I'm better I'm smarter than that right that you have that quote in here it's like thinking that you're smarter than you are so I feel like it's as much as we try to teach people sometimes it's like they just need to get punched themselves

[4:32] YouTube https://youtu.be/bYC4OxZvBpo?t=265 || Most Entrepreneurs Are Too Arrogant to Focus
I think there's a difference between knowing that and knowing how so like know going through an experience unfortunately teaches you in a different way than knowing that something happens or like I know I know I I know that this works this way but if I said like I know how a business works but it's like but

[4:49] YouTube https://youtu.be/bYC4OxZvBpo?t=282 || Most Entrepreneurs Are Too Arrogant to Focus
you you know what to do but you've never done it and so until you've actually done it you think you know what to do until you go through it and so I think that's like that experiential knowledge which is honestly I think the base of the content what makes the difference between Ken Mckelroy and hopefully our

[5:03] YouTube https://youtu.be/bYC4OxZvBpo?t=296 || Most Entrepreneurs Are Too Arrogant to Focus
content which is like people can see a depth of understanding that comes from experience like one of my favorite quotes from Ellie Hardwick is no man within experience is ever at the mercy of a man with an opinion right and until someone's done it all they have is an opinion and if you have done it, they are irrelevant.

[5:19] YouTube https://youtu.be/bYC4OxZvBpo?t=312 || Most Entrepreneurs Are Too Arrogant to Focus
Like if someone's like, "Well, it doesn't work that way." I'm like, "Have you done it?" They're like, "No." I'm like, "Your opinion does not matter." Real quick, if you're a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So, my team and I put together the $100

[5:34] YouTube https://youtu.be/bYC4OxZvBpo?t=327 || Most Entrepreneurs Are Too Arrogant to Focus
million scaling road map, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly, where they got stuck and how they got past it. And so we broke it into these 10 stages and we made this little kind of quiz thing

[5:48] YouTube https://youtu.be/bYC4OxZvBpo?t=341 || Most Entrepreneurs Are Too Arrogant to Focus
where if you put in your business information, it'll tell you where you're at. And the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so no matter what you're struggling with,

[6:01] YouTube https://youtu.be/bYC4OxZvBpo?t=354 || Most Entrepreneurs Are Too Arrogant to Focus
someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information. And if you want us to actually help you deconrain the business and you're trying to scale, we'd love to help you out on

[6:14] YouTube https://youtu.be/bYC4OxZvBpo?t=367 || Most Entrepreneurs Are Too Arrogant to Focus
the thank you page. You can just book a call with my team and we will look at the business, see if we can help, and if we can, we'll invite you out to Vegas and we'll do this in person live.


VIDEO
TITLE: My Family’s Intervention Went Horribly Wrong
URL: https://youtu.be/bZB79JdaX_A
PRIMARY_TOPIC: mindset
TOPICS: mindset, mindset, career

[0:00] YouTube https://youtu.be/bZB79JdaX_A?t=0 || My Family’s Intervention Went Horribly Wrong
It's not your life, it's mine. Live yours the way you want and I wouldn't live your life either. And so what ends up happening is they become these statements, these projections that are not actually real. Now, on some level, maybe they were saying that because there was envy in that aspect of like wishing that was there, you know, that they were living that life. But in this particular instance, I don't think it was. I think they genuinely were trying to help. It was a family member and they thought they were that I was being misguided.

[0:25] YouTube https://youtu.be/bZB79JdaX_A?t=18 || My Family’s Intervention Went Horribly Wrong
This is this is an intervention. Let me hold the talking pillow. Alex, we've all come together because we care about you. We really feel like we need to have a conversation here. It's exactly what it was. And I got so angry. You so angry. And you know, you can hear Leila like patting my back like it's I'm like see you can feel the heat coming off of me as like I go upstairs and like how how

[0:51] YouTube https://youtu.be/bZB79JdaX_A?t=44 || My Family’s Intervention Went Horribly Wrong
dare she, you know, but it really just came down to like her just saying I don't want to live your life. And I think the answer to that question is good, don't. And I think that has been one of the things that has diffused so many of these like hateful comments where people dehumanize you or whatever

[1:07] YouTube https://youtu.be/bZB79JdaX_A?t=60 || My Family’s Intervention Went Horribly Wrong
and make you into this ideal that they reject and it's like you're right. One of the things that uh I had a mentor tell me to say is like when you're in an argu if somebody's like it's like you're you're a terrible person blah blah blah blah you just say you're right and and then they have not they have they have nothing to say and then you just move on

[1:24] YouTube https://youtu.be/bZB79JdaX_A?t=77 || My Family’s Intervention Went Horribly Wrong
with your life. And so like in that way it's acceptance but of like your your idea of who I am that you hate so much. I accept it. I can live with that even but like we don't want to think what if I am I don't believe that but I can do that and I can end the conversation. So I'm taking improv classes at the moment because I'm doing my first live shows in the UK and Ireland. Got this

[1:49] YouTube https://youtu.be/bZB79JdaX_A?t=102 || My Family’s Intervention Went Horribly Wrong
live talk. Uh thank you. Yeah. Uh, everything's like this. Uh, no. Solo stood on stage for 90 minutes. Comedy? No, just Oh, okay. 2 minutes lessons in sights and stuff. Probably some that I've learned today. Uh, anyway, we we released it and every show sold out and then got venue upgraded and then sold out again in less than 45 minutes across all of the dates, which was

[2:12] YouTube https://youtu.be/bZB79JdaX_A?t=125 || My Family’s Intervention Went Horribly Wrong
great, but then scary because I now had to speak to like three times as many people per night for additional nights on top of what I thought. Anyway, I'm doing improv. In improv, there is one rule, and the rule is don't punk the game. So, uh, we're doing some exercise where we need to make silly noises as we pass this imaginary energy around, and I need to go like boing and send it back and you need to go whoosh and pass it on

[2:38] YouTube https://youtu.be/bZB79JdaX_A?t=151 || My Family’s Intervention Went Horribly Wrong
and all this sort of The one thing that you're not allowed to do is not make one of the noises that's allowed. Yeah. And I really think about punking the game an awful lot. And you see it happen in podcasts, you see it happen on TV, you see it happen and and it can be uh both destructive and constructive, but it's always destructive to the people that are trying to play the game.

[3:00] YouTube https://youtu.be/bZB79JdaX_A?t=173 || My Family’s Intervention Went Horribly Wrong
3 minutes And it can sometimes be constructive to the person who is punking it. So what you did is you punked the game that we are playing a game of tennis. We are hitting the ball back and forth. Here I go. I hit the ball across the net and where is it? Is it? Hit it back. Hit it. Hit it back to me. Like, this is the game that we're playing. And you didn't move reciprocally back and forth. You went orthogonally. You went across on a

[3:24] YouTube https://youtu.be/bZB79JdaX_A?t=197 || My Family’s Intervention Went Horribly Wrong
different axis. And you're like, I'm not playing this anymore. This is a different game. I'm not bothered. There's not even words to describe what that means. Now, the way that it can be destructive is, especially if you're having, let's say, a meaningful conversation, sometimes people who are uncomfortable with getting into their emotions can use a variety of different things. They can be

[3:48] YouTube https://youtu.be/bZB79JdaX_A?t=221 || My Family’s Intervention Went Horribly Wrong
scathing, they can be mocking, they can laugh, you know, because they don't want to sit with the discomfort of this particular part of the conversation. That's punking the game in a way that I think is destructive both externally and internally. That was one that was destructive externally. It broke the game, but it was constructive

[4:03] YouTube https://youtu.be/bZB79JdaX_A?t=236 || My Family’s Intervention Went Horribly Wrong
internally. And it is a way refusing to play by the rules that somebody else has set in a game that you didn't agree to is the best prophylactic against stepping into a situation that you do not want. And it's one of the things that wealth affords.


VIDEO
TITLE: The Joe Rogan Frame That Changed How I Handle Setbacks
URL: https://youtu.be/bmX7ljXag60
PRIMARY_TOPIC: mindset
TOPICS: mindset, mindset, career

[0:01] YouTube https://youtu.be/bmX7ljXag60?t=0 || The Joe Rogan Frame That Changed How I Handle Setbacks
And so, no matter how bad it is, our moments of greatest growth typically come after our biggest upsets. I don't know about you guys, but for me, this has solely been true. Like, a lot of my greatest growth has come from like very, you know, periods where, you know, my my fortitude was tested. I I I acted worse

[0:16] YouTube https://youtu.be/bmX7ljXag60?t=9 || The Joe Rogan Frame That Changed How I Handle Setbacks
than I would like to. Um, and and then at that point, you come back to a baseline, but then you look back on the whole experience and you're like, how could this have served me? In what universe would this actually be in a story where the protagonist grows from this? So, I love this. I think I heard this

[0:34] YouTube https://youtu.be/bmX7ljXag60?t=27 || The Joe Rogan Frame That Changed How I Handle Setbacks
first time on Joe Rogan, but I love the frame, which is that if you were to wake up, right, as the main character in a movie, and you know that that movie has a happy ending, and the character gets passed up for the promotion, doesn't get the girl, you know, the person they cared about most dies, what would the

[0:49] YouTube https://youtu.be/bmX7ljXag60?t=42 || The Joe Rogan Frame That Changed How I Handle Setbacks
character in the story do to move the plot along towards the happy ending? Right? As soon as you recognize it, what would that character do? You do it.


VIDEO
TITLE: The Real Definition of Intelligence (Most People Fail This)
URL: https://youtu.be/bpkxMfNiMbA
PRIMARY_TOPIC: mindset
TOPICS: mindset, mindset, productivity

[0:00] YouTube https://youtu.be/bpkxMfNiMbA?t=0 || The Real Definition of Intelligence (Most People Fail This)
This will this will be nasty for the people who are listening at home. So learning means same condition new behavior. So phone rings, you answer the phone, you say ABC. I say cool read this script instead that says def. Phone rings, same condition, you say def. You have learned same condition, new behavior.

[0:25] YouTube https://youtu.be/bpkxMfNiMbA?t=18 || The Real Definition of Intelligence (Most People Fail This)
Intelligence is rate of learning. It's speed. It's a measurement of speed. So it means how many times do you need to be exposed to the same condition in order to change your behavior. If I teach someone something that script and then on the first try they say def and someone else it takes five tries for them to say

[0:44] YouTube https://youtu.be/bpkxMfNiMbA?t=37 || The Real Definition of Intelligence (Most People Fail This)
defaf, they are not as intelligent as the first person. Here's why this is interesting. Every person who's listening to this right now has listened to a thousand podcasts and they're in the exact same condition and yet they have not changed their behavior. which means one they have not learned and two they are dumb which also

[1:02] YouTube https://youtu.be/bpkxMfNiMbA?t=55 || The Real Definition of Intelligence (Most People Fail This)
means that if you can control your behavior you can also control how intelligent you are. And so if you want to be a smart cookie then it means that you just decrease the amount of times that you do not change your behavior under the same conditions. And so when I think about this when I teach my team,

[1:17] YouTube https://youtu.be/bpkxMfNiMbA?t=70 || The Real Definition of Intelligence (Most People Fail This)
when I teach anyone, I think in these conditions and so every time you watch or you consume a piece of content or you read a book, if you think what behavior I'm going am I going to change as a result of this, if the answer is nothing, you wasted your time and you pretended to be learning, but you were

[1:34] YouTube https://youtu.be/bpkxMfNiMbA?t=87 || The Real Definition of Intelligence (Most People Fail This)
really entertaining yourself. And so that frame has been incredibly helpful for me to speed up how quickly I take action because I don't want to be a dodo bird. So that's two two different ones, learning and intelligence. One that I've been thinking a lot about with Dr. K and I, we go back and forth is motivation.

[1:53] YouTube https://youtu.be/bpkxMfNiMbA?t=106 || The Real Definition of Intelligence (Most People Fail This)
So I'll tell you a story and then I'll I'll bring it I'll I'll bring it around. So I had a I was at an event and a young lady said, "Alex, can you just give me 60 seconds of motivation?" And of course it's like, you know, dance monkey dance. And so I I you know I took a deep breath and I was like define motivation. And

[2:13] YouTube https://youtu.be/bpkxMfNiMbA?t=126 || The Real Definition of Intelligence (Most People Fail This)
you know she just like melted. She had no idea right. I was like so you're you want me to answer a question or make a statement about something that you can't even define. And so how would you have any idea of whether or not I actually did it? So motivation is the equal opposite of deprivation. So we are we

[2:31] YouTube https://youtu.be/bpkxMfNiMbA?t=144 || The Real Definition of Intelligence (Most People Fail This)
are most motivated when we are deprived of something. I'm most motivated to sleep when I am sleep deprived. I'm most motivated to eat when I'm deprived of food. I'm most motivated to have sex when I haven't had sex in a while. Now, that logic carries for physiological needs. But then you when you get into

[2:47] YouTube https://youtu.be/bpkxMfNiMbA?t=160 || The Real Definition of Intelligence (Most People Fail This)
psychological things or or intangible constructs, so like let's think about money. By that same logic, you'd think, oh, poor people should be more motivated because they're deprived of money. But that we don't see that in reality. Many poor people are not that motivated. So it would then follow and I've seen some

[3:03] YouTube https://youtu.be/bpkxMfNiMbA?t=176 || The Real Definition of Intelligence (Most People Fail This)
incredibly rich people who are wildly hungry for money. And so then it would follow that the deprivation comes from our reference point because money is intangible. And so it's how much do we perceive our deprivation around money? And so if all of my friends are billionaires and I'm worth $100 million,

[3:20] YouTube https://youtu.be/bpkxMfNiMbA?t=193 || The Real Definition of Intelligence (Most People Fail This)
then I have a $900 million deficit that I have to come up. I'm $900 million poorer than the person who just is at $5,000 a month who wants to make $10,000 a month. I'm more motivated to make money than they are because I'm more deprived of it. And so in thinking about this, I then think, okay, what am I

[3:39] YouTube https://youtu.be/bpkxMfNiMbA?t=212 || The Real Definition of Intelligence (Most People Fail This)
deprived of that motivates me to go get it? And also, when I want to try and judge the behavior of others or predict their behavior, I have to think, what things are they deprived of? because it'll have a much stronger predictive power than trying to say, "How do I motivate this person? Look at what they

[3:56] YouTube https://youtu.be/bpkxMfNiMbA?t=229 || The Real Definition of Intelligence (Most People Fail This)
lack.


VIDEO
TITLE: My Best Sales Tactic (to Make a TON of Money)
URL: https://youtu.be/bx48qPlaGvE
PRIMARY_TOPIC: mindset
TOPICS: mindset, closing, objections, pricing

[0:00] YouTube https://youtu.be/bx48qPlaGvE?t=0 || My Best Sales Tactic (to Make a TON of Money)
I want to tell you about the most powerful sales tactic that I have learned I never learned it from a book I actually learned it by accident and it will be included in the 100 million dollar sales book when it comes out and so you heard it here first but it's a concept that you can do as a salesperson to gain trust and I stumbled into this I ended up selling a hundred percent of

[0:16] YouTube https://youtu.be/bx48qPlaGvE?t=9 || My Best Sales Tactic (to Make a TON of Money)
people after I made this one switch and how I sold and I was able to teach it to people who'd never sold before and they were able to close 80 90 of people who are coming in the door mind you this is a retail environment selling physical products so rewind the clock I was selling supplements at my gym and the way that we would sell supplements is

[0:32] YouTube https://youtu.be/bx48qPlaGvE?t=25 || My Best Sales Tactic (to Make a TON of Money)
that we'd sell some sort of service package and then we'd do a nutrition orientation the camp the nutrition orientation we'd actually you know set them up with their meal plans and then we'd make recommendations for products now normally I would sell pretty well but still I always wanted to sell more and get better we'd killed this launch for like a new challenge or something and we had a hundred new customers there

[0:48] YouTube https://youtu.be/bx48qPlaGvE?t=41 || My Best Sales Tactic (to Make a TON of Money)
come in and I ran out one of the key uh products I had ladies come in the first half of the day and able to get the products and then some of their friends who signed up with them came in the second half of the day and were like hey my friend Sandy told me that I need X X Y and Z and I was like oh we don't have

[1:03] YouTube https://youtu.be/bx48qPlaGvE?t=56 || My Best Sales Tactic (to Make a TON of Money)
Z anymore and it was like really awkward and I was like a lady came in and so rather than me try and skirt around this clear item that was on the list that I didn't have I said hey by the way you can get this one for cheaper down the street at Costco so like you don't need to get this one from me like this one's a little better but I think it'll get the job done you can get this one after you've done the program and they're like oh thanks like that was cool after I

[1:27] YouTube https://youtu.be/bx48qPlaGvE?t=80 || My Best Sales Tactic (to Make a TON of Money)
made that one crossout I was like but you do want this and this from us and they're like okay cool as soon as I made that switch from saying hey you don't need to buy this one you can get that from over there everyone bought what I recommended afterwards and I was like whoa and so then I leaned into that and was like I wonder if I could do more of

[1:44] YouTube https://youtu.be/bx48qPlaGvE?t=97 || My Best Sales Tactic (to Make a TON of Money)
that so I could sell even more on the back side so then I had two products that I was like hey you can get this and this over here get this brand it should be at this price you can go get it it'll save you 10 or 20 bucks and they were like wow even better and then I remember I looked at my list and there was you know a lady that it was like a mass

[2:00] YouTube https://youtu.be/bx48qPlaGvE?t=113 || My Best Sales Tactic (to Make a TON of Money)
2 minutes Gator and she obviously wasn't trying to gain mass and so I was like you're not trying to gain Mass art and she's like no I was like you can just cross that out go ahead you don't worry about that and so I gave her recommendation two things that she could get for cheaper and then I said you don't need to worry about this and then when I said hey like I need you to take two of these in the morning next to this take three of these take them next to this put this in your

[2:16] YouTube https://youtu.be/bx48qPlaGvE?t=129 || My Best Sales Tactic (to Make a TON of Money)
car so you always have it with you I closed everyone what that gave birth to was something that I used to call sacrificial Lambs but now call ghost products because it sounds better but I ended up over time not even carrying the products that I had on there that I was recommending out because they were so

[2:31] YouTube https://youtu.be/bx48qPlaGvE?t=144 || My Best Sales Tactic (to Make a TON of Money)
powerful as a sales tool for me to gain trust from the other person this is an incredibly incredibly powerful tactic $100M Offers: How To Make Offers So Good People Feel Stupid Saying No (Hardcover) acquisition.com and like all persuasion the difference between manipulation and help is intention and so if you want to help someone you are manipulating them but

[2:47] YouTube https://youtu.be/bx48qPlaGvE?t=160 || My Best Sales Tactic (to Make a TON of Money)
you're just doing it in a positive intent now and if you change someone's behavior and you have negative intent you are manipulating them if you believe in the stuff that you sell you can create an environment where someone will trust you faster by giving them a reason to trust you and so that means that you acted in their self-interest rather than your own so that they can feel like

[3:03] YouTube https://youtu.be/bx48qPlaGvE?t=176 || My Best Sales Tactic (to Make a TON of Money)
you're not trying to take advantage of them now if you know that they need this stuff but they don't yet know that they need the stuff then you can make a concession using a ghost product or using a sacrificial lamb so that you can gain the trust faster and so if you feel uncomfortable about not having the product on your menu then you feel free

[3:20] YouTube https://youtu.be/bx48qPlaGvE?t=193 || My Best Sales Tactic (to Make a TON of Money)
to carry a product and never sell it if you feel like it but I realized quickly that I was never selling it and I was always giving those ones away and so if you're going to use this tactic my recommendation is to make the products that you send across the street to be the ones that are the lowest margin product gain the trust by giving away

[3:34] YouTube https://youtu.be/bx48qPlaGvE?t=207 || My Best Sales Tactic (to Make a TON of Money)
the low margin stuff and then keep the high marching stuff for yourself so that people trust you and then they buy that stuff and so if you're in an environment where you sell multiple products this has been the most effective way that I've learned to sell what you want to do is give someone a vision of what their life's going to be like when they're

[3:51] YouTube https://youtu.be/bx48qPlaGvE?t=224 || My Best Sales Tactic (to Make a TON of Money)
experiencing the benefits and so you want to explain to them exactly how to take it before you make the ass what we would do is say hey a this one is going to help you do benefit benefit the way that I need you to take it need you to take it is that you're going to take two of these in the morning then I ask a question and I'm like what do you do every day no matter what in the morning do you wake up and smoke a cigarette do you drink a cup of coffee do you take a

[4:14] YouTube https://youtu.be/bx48qPlaGvE?t=247 || My Best Sales Tactic (to Make a TON of Money)
shower like brush your teeth like what's something you do every morning and then they say well I brush my teeth every morning I'm like cool so I don't want you to put this in your cupboard because you'll forget about it I want you to put it next to your toothbrush so we don't have to make a new habit they're like oh and what I want you to do piece of tape put a two on it I want you to take two of them we're gonna put an extra

[4:30] YouTube https://youtu.be/bx48qPlaGvE?t=263 || My Best Sales Tactic (to Make a TON of Money)
toothbrush got it that's number one I would go through that with each of the products that I have and I would say okay you can have all these you're good to go did you just want to use the cards you have on file now they don't have to take their wallet out they don't have to make another purchase decision they just have to say yes it's a one-click upsell that is a combination of a prescriptive

[4:47] YouTube https://youtu.be/bx48qPlaGvE?t=280 || My Best Sales Tactic (to Make a TON of Money)
clothes and having ghost products to set up trust you're also being a good coach by showing them how they're going to make this happen in the rower now this is obviously a consumption based product any product that you want someone to use they have to use it at a certain point and and so we want to figure out ways to

[5:02] YouTube https://youtu.be/bx48qPlaGvE?t=295 || My Best Sales Tactic (to Make a TON of Money)
associate the usage of the act of the product with something they're already doing getting someone to make a new habits incredibly difficult getting someone to break a habit is incredibly difficult and so we just want to piggyback on habits they already have and so that makes you both a better salesperson and better Coach like overall if you're trying to help someone and so that kind of selling process that

[5:18] YouTube https://youtu.be/bx48qPlaGvE?t=311 || My Best Sales Tactic (to Make a TON of Money)
set close getting the trust make the prescription Works unbelievably well and then if for some reason the point person's like well how much does this cost blah blah blah then you can say well are you on a budget and if they're like I'm on a budget that's like okay then would you like me to order these in order of importance and the things that I think you absolutely need to have

[5:35] YouTube https://youtu.be/bx48qPlaGvE?t=328 || My Best Sales Tactic (to Make a TON of Money)
versus things that'll just get you more benefits faster what I would then do is take off one and say this would be the lowest one I'd remove does this work for you and if they're like I can't do that I'd be like really getting into the Bare Bones here I'd be like I could take this one out but like this is what I want you to add to your diet to replace this thing you don't want to show that what $100M Leads: How To Get Strangers To Want To Buy Your Stuff (Hardcover) acquisition.com

[5:52] YouTube https://youtu.be/bx48qPlaGvE?t=345 || My Best Sales Tactic (to Make a TON of Money)
you took out isn't important because then it looks like you're selling stuff doesn't matter so like these are ingredients but you're gonna have to eat a shitload of broccoli now all right so you okay that you know what I'll just get the thing okay cool now it's back in 6 minutes hopefully when you're selling something you're trying to solve a problem if they don't buy the thing then you reintroduce the problem that you were solving so it's like hey I don't want you have to

[6:08] YouTube https://youtu.be/bx48qPlaGvE?t=361 || My Best Sales Tactic (to Make a TON of Money)
eat a pound of broccoli which is why I had this they're trusting me to make the prescription because that's why they're paying you for expertise and then you can pause and say well are there things that are your old identity that you're going to stop doing as a result of doing this program are you going to go out less you're going to drink less or you're going to smoke less or you're

[6:23] YouTube https://youtu.be/bx48qPlaGvE?t=376 || My Best Sales Tactic (to Make a TON of Money)
going to whatever last I'm like cool well how much of that do you do cool we just found some money don't worry about it let's associate with these new activities new identity if this sounds really smooth I've done this a lot of times you'll get used to it and I think one of the best gifts you can have is trying to tack yourself into an existing

[6:39] YouTube https://youtu.be/bx48qPlaGvE?t=392 || My Best Sales Tactic (to Make a TON of Money)
sales process of a big business so if you work at a business that sells lots of low ticket stuff like think car washes massage think Nails think hair stuff where they just see lots of people every day at low tickets see if you can work with a business owner and incorporate some sort of inject yourself into their sales process so that you can

[6:56] YouTube https://youtu.be/bx48qPlaGvE?t=409 || My Best Sales Tactic (to Make a TON of Money)
get rep after rep after rep after rep and it will teach you more about the skill of selling and dealing with people than any course ever will and it will equip you for whatever you want to sell for the rest of your life it's one of the best things I ever did was do tons and tons of transactions at low tickets so that when I got to selling higher ticket more expensive stuff I was like

[7:13] YouTube https://youtu.be/bx48qPlaGvE?t=426 || My Best Sales Tactic (to Make a TON of Money)
oh my God this is a breeze if you sold Services let's say you sold Web Design Services and you had like a laundry list of stuff you could say hey we this is like we can do this but it's not necessarily our core capability and it would probably cost you more if we did it because we'd have to allocate more resources so there's guys in the

[7:28] YouTube https://youtu.be/bx48qPlaGvE?t=441 || My Best Sales Tactic (to Make a TON of Money)
Philippines that will do it for you I've got a connection I can I can talk to you to about after this call and if you really want to be sneaky about it if you're the owner it's harder if you're a salesperson owners tell your sales people this you can have it seem like they're leaning on their side of the table to be like hey man like you don't

[7:43] YouTube https://youtu.be/bx48qPlaGvE?t=456 || My Best Sales Tactic (to Make a TON of Money)
need to worry about this like just I'll hook you up with a number of a guy and then the sales person becomes incredibly trusted it becomes like they're on that side of the table but what the person doesn't know is that they're trying to sell the other stuff at the end of the day the goal as a salesperson is to move to their side of the table if you start the conversation across the table the

[7:59] YouTube https://youtu.be/bx48qPlaGvE?t=472 || My Best Sales Tactic (to Make a TON of Money)
goal to end shoulder to shoulder so that you're both looking at the decision together with the same information to make the best decision for the person and so if you can walk yourself around the table psychologically this is one of the fastest ways to do it


VIDEO
TITLE: Why Your Brain Hates Finishing Tasks
URL: https://youtu.be/c1tqC2DxWyc
PRIMARY_TOPIC: mindset
TOPICS: mindset, productivity, mindset

[0:00] YouTube https://youtu.be/c1tqC2DxWyc?t=0 || Why Your Brain Hates Finishing Tasks
The moment you begin working is when your output per unit of time goes up. And so that makes beginning the single greatest hack that you can have for everything else that you do in work. Because thing is when you start working, you start getting in the mood to work, right? Like everything else is procrastinating around the work that you

[0:18] YouTube https://youtu.be/c1tqC2DxWyc?t=11 || Why Your Brain Hates Finishing Tasks
think you should do. But like I have noticed for me at least, I have these I have some big mental tasks. You know what I mean? Like big content piece or big thing that you need like you know it's going to take real mental effort. It takes me like five minutes of actually being in it to then get a a little bit of a lay of the land to then

[0:33] YouTube https://youtu.be/c1tqC2DxWyc?t=26 || Why Your Brain Hates Finishing Tasks
get into it. But I used to take hours to delay to start the first five minutes. And so my time compression of when I thought I should start doing something and when I started doing it over time it's just compressed to the point where it's like the moment I think that I need to start doing it. Sometimes I just

[0:47] YouTube https://youtu.be/c1tqC2DxWyc?t=40 || Why Your Brain Hates Finishing Tasks
start it because then what happens I get this open loop. And so rather than complete work at like because a lot of people are like I want to complete it at this really nice clean point. Stop halfway through the sentence because it'll drive you mad. That's the zygic effect in full work. Do you know this story? Zyonic. Oh, wow.

[1:02] YouTube https://youtu.be/c1tqC2DxWyc?t=55 || Why Your Brain Hates Finishing Tasks
This is way more than I did. That's what you shut up. That's what you're leveraging here. So, um, the zygic effect was a study originally done on servers in restaurants. Okay. And they realized, you've ever been at a restaurant and a server comes up and stands with their hands behind the back and go, "What would you like tonight,

[1:18] YouTube https://youtu.be/c1tqC2DxWyc?t=71 || Why Your Brain Hates Finishing Tasks
sir?" And you say, "I'll have the lobster roll and a glass of red wine and a blah blah And you're like, "This is not. He hasn't got a pen or a pad of paper. He's crazy." And then they go off and what they realized was servers in restaurants were unbelievably good at being able to recall exactly what a table's order was while that

[1:36] YouTube https://youtu.be/c1tqC2DxWyc?t=89 || Why Your Brain Hates Finishing Tasks
table's order was still open. So, uh, guys in table 16, uh, they want to swap the peas out for a little bit of extra rice and they're doing this thing. As soon as the table was closed, they couldn't remember anything. So, this is an openloop, closed loop system, and it's built into the brain. The brain

[1:54] YouTube https://youtu.be/c1tqC2DxWyc?t=107 || Why Your Brain Hates Finishing Tasks
abhores an open loop. It's the same reason why Netflix cliffhers at the end of every episode guarantee that you'll watch the next one because you can't bear the fact. There's even novels in the dark romance genre that make guarantees that there won't be cliffhers. They make they put it on the front or the back of the book and they

[2:12] YouTube https://youtu.be/c1tqC2DxWyc?t=125 || Why Your Brain Hates Finishing Tasks
say no cliffhers guaranteed which is people have so much distaste for it that it's a selling point that you get the closure at the end of it and finishing halfway through a sentence reduces the activation energy required to begin that sentence the next day and it keeps it in your mind too overnight.

[2:32] YouTube https://youtu.be/c1tqC2DxWyc?t=145 || Why Your Brain Hates Finishing Tasks
So, I think yeah, whether you've stumbled on it or whether you knew about it, you've managed to leverage a pretty powerful piece of psychology there. Going back to the work thing, uh, another one from you that I absolutely adore. It just takes work. Shitloads and shitloads of work. Every time I try and

[2:50] YouTube https://youtu.be/c1tqC2DxWyc?t=163 || Why Your Brain Hates Finishing Tasks
dress it up or cut a corner, I get brutally reminded the work just needs doing. The work doesn't care who you are. It just cares that it gets done. I'm actually going to reverse quote David Gogggins on this one, but uh I love this quote that he has which he says, "There's no shortcuts for you, David." Or, "There's no shortcuts for

[3:10] YouTube https://youtu.be/c1tqC2DxWyc?t=183 || Why Your Brain Hates Finishing Tasks
you, Gogggins." I heard him say that and I just love that as a refrain, which is that a lot of people look for a shortcut, but the idea that you say like they're not for you. You don't get to use them. You are immune to shortcuts. I just love it because then it it just further shortcuts the path to the work

[3:28] YouTube https://youtu.be/c1tqC2DxWyc?t=201 || Why Your Brain Hates Finishing Tasks
that needs to get done. And I wrote that tweet on my I don't know 11th run of this presentation that I'm doing because that's a recent one. And so I was it was like 11:00 at night. And so right now I'm working triple shifts which is not common for me. I usually do two not three. Um so for me a normal workday is like I wake up uh I

[3:49] YouTube https://youtu.be/c1tqC2DxWyc?t=222 || Why Your Brain Hates Finishing Tasks
start working at you know 6 or 7 and then I go until about 6ish. So it's like 10 to 12 really concentrated hours work and that I can do six and a half days a week. occasionally take Saturday afternoons off. Um, and it's really just because at that point I c I can't work anymore and my brain stew and then I I

[4:04] YouTube https://youtu.be/c1tqC2DxWyc?t=237 || Why Your Brain Hates Finishing Tasks
get my one half day and then I'm good to go and I'm rearing to kick on, you know, to work on Sundays. My triple shift is I get I go to dinner and I come back at 7:30 and then I work from 7:30 until 11:30 or 1 or whatever, right? And when I'm putting in triple shifts is when I know I'm like really gassing it. Um, and that's that's when

[4:23] YouTube https://youtu.be/c1tqC2DxWyc?t=256 || Why Your Brain Hates Finishing Tasks
I'm like repeatedly doing 16 17 a day of actual productive work. And I I hear the same thoughts that everyone does, which is like it's not going to matter. Like it's fine. You've like it's good enough. Like I hate that. Like it it makes me sick to even say that, right? Because the thing that I like David Gogggins,

[4:41] YouTube https://youtu.be/c1tqC2DxWyc?t=274 || Why Your Brain Hates Finishing Tasks
right? He's got like there's no shortcuts for you. I would say the one that I have two that are like my internal ones. One that is probably the most common is I will do what is required.


VIDEO
TITLE: Why Winning Isn’t for Everyone
URL: https://youtu.be/cAoAqel1Ufk
PRIMARY_TOPIC: mindset
TOPICS: mindset, mindset, productivity

[0:00] YouTube https://youtu.be/cAoAqel1Ufk?t=0 || Why Winning Isn’t for Everyone
Alex, you always say that your capacity to work itself is trainable. Yes. How do you make sure you don't affect your health? For example, in book launch days, you were not sleeping much. Yeah, but I'm still alive, right? I mean, like, bro, I want to win. I mean, like like you're not going to die. You'll be okay.

[0:25] YouTube https://youtu.be/cAoAqel1Ufk?t=18 || Why Winning Isn’t for Everyone
Like if you're working so hard that you're like not sleeping as much, fine. Now, I'm not saying you shouldn't sleep. You absolutely should sleep. But sometimes sometimes it's war time, right? And I think um this term keeps coming up in my mind and maybe I'll write a book about it cuz I love the term so much. But like built for war,

[0:44] YouTube https://youtu.be/cAoAqel1Ufk?t=37 || Why Winning Isn’t for Everyone
right? Like I remember like like during the launch I just thought to myself, I was like I am built for this. And some people aren't. And I think that's fine. Like like winning isn't for everyone. That's why only a few people can do it. And so like we have to be willing to make trade-offs. Like there are no solutions.

[1:03] YouTube https://youtu.be/cAoAqel1Ufk?t=56 || Why Winning Isn’t for Everyone
There are only trade-offs. You trade one thing for another and then you decide whether it's worth it or not. And literally the entirety of life is making those trades. That's it. And some people trade short-term for, you know, short trade long-term for short-term. Some people trade getting high for being

[1:17] YouTube https://youtu.be/cAoAqel1Ufk?t=70 || Why Winning Isn’t for Everyone
productive. Some people trade Netflix for getting forward in life. And those are just trades. Nothing wrong with it. It's only wrong if it's not getting what you want, right? And so, like the health thing, yeah, be healthy long term. I mean, obviously your longevity in the game is going to be important, but I

[1:33] YouTube https://youtu.be/cAoAqel1Ufk?t=86 || Why Winning Isn’t for Everyone
would struggle to say like, show me somebody who's ultra successful, who hasn't had periods or seasons where they're lopsided. And so, my encouragement for you during these like seasons of lots of work, is to think about work life balance on a longer time horizon. And so meaning like you might have the decade of your 20s being a work

[1:53] YouTube https://youtu.be/cAoAqel1Ufk?t=106 || Why Winning Isn’t for Everyone
season and the decade of your 30s being a semi work season with more family and then as you kind of progress on those seasons will shift. But like if you're not where you want to be you will have to do more stuff to get there. And until you have money you will basically have to use work as your primary mode of getting ahead. And so

[2:14] YouTube https://youtu.be/cAoAqel1Ufk?t=127 || Why Winning Isn’t for Everyone
you have to use violent, unreasonable, ruthless amounts of effort for extended periods of time and be able to delay gratification because you sure as hell aren't going to win fast. And so if you need that to keep going, good luck. But the vast majority of people have something that they're running towards

[2:30] YouTube https://youtu.be/cAoAqel1Ufk?t=143 || Why Winning Isn’t for Everyone
or something they're running away from. And whatever it is that fuels you, use it. If you're a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So my team and I put together the $100 million scaling roadmap, which is basically 200 hours of us looking over all the

[2:45] YouTube https://youtu.be/cAoAqel1Ufk?t=158 || Why Winning Isn’t for Everyone
portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how they got past it. And so we broke it in these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the

[2:59] YouTube https://youtu.be/cAoAqel1Ufk?t=172 || Why Winning Isn’t for Everyone
most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so no matter what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to give you

[3:13] YouTube https://youtu.be/cAoAqel1Ufk?t=186 || Why Winning Isn’t for Everyone
this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you deconstrain the business and you're trying to scale, we'd love to help you out on the thank you page. You can just book a call with my team and we will look into business, see if we can help.

[3:28] YouTube https://youtu.be/cAoAqel1Ufk?t=201 || Why Winning Isn’t for Everyone
And if we can, we'll invite you out to Vegas and we'll do this in person live.


VIDEO
TITLE: Most People Abhor Work Because They Misunderstand It
URL: https://youtu.be/cdGlooEbIBE
PRIMARY_TOPIC: mindset
TOPICS: mindset, mindset, productivity

[0:00] YouTube https://youtu.be/cdGlooEbIBE?t=0 || Most People Abhor Work Because They Misunderstand It
And when I think about the days that I look back on at the end of my day and think like today was a good day, invariably it's the same few things. It's I worked very hard on something that I felt was worth doing. I worked out and I spent time with people that I enjoy being around. If I do those three

[0:18] YouTube https://youtu.be/cdGlooEbIBE?t=11 || Most People Abhor Work Because They Misunderstand It
things, I had a good day. And so that's been my, you know, Alex's simple blueprint for doing things. And I think the point that you were making earlier, I think it's worth hitting on again, which is just that like most people's definition of work is a negative one, which is why they abhore it. Which is

[0:33] YouTube https://youtu.be/cdGlooEbIBE?t=26 || Most People Abhor Work Because They Misunderstand It
also why they misunderstand so many people who quote, I'll say quote here, are successful or ahead of them or whatever. Is that both people, one person says the word work and the other person hears the word pain. And so the first step to like becoming more successful is understanding the language that the people who are successful are

[0:51] YouTube https://youtu.be/cdGlooEbIBE?t=44 || Most People Abhor Work Because They Misunderstand It
using. They're actually defining the word differently. And so whatever that thing is that you actually enjoy doing where you lose track of time when you're in it, even if it's challenging, but usually it is challenging, right? Like it's not easy because then it's boring, right? Which is also why the uncertainty thing is so

[1:06] YouTube https://youtu.be/cdGlooEbIBE?t=59 || Most People Abhor Work Because They Misunderstand It
key, right? To not knowing if it's going to if it's going to work or not. You are going to work though either way. Um is that the people who are quote addicted to work make it easy to be addicted to work because they do things worth doing. And I think a lot of it is coming down to making sure that you take the few precious seconds that

[1:24] YouTube https://youtu.be/cdGlooEbIBE?t=77 || Most People Abhor Work Because They Misunderstand It
we have to do the few things that are worth doing for the rest of your life. Real quick, if you're a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So, my team and I put together the $100 million scaling road map, which is basically 200 hours of us looking over

[1:39] YouTube https://youtu.be/cdGlooEbIBE?t=92 || Most People Abhor Work Because They Misunderstand It
all the portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how they got past it. And so we broke it into these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're

[1:52] YouTube https://youtu.be/cdGlooEbIBE?t=105 || Most People Abhor Work Because They Misunderstand It
at and the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so no matter what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to

[2:06] YouTube https://youtu.be/cdGlooEbIBE?t=119 || Most People Abhor Work Because They Misunderstand It
give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you deconstrain the business and you're trying to scale, we'd love to help you out on the thank you page. You can just book a call with my team and we will

[2:20] YouTube https://youtu.be/cdGlooEbIBE?t=133 || Most People Abhor Work Because They Misunderstand It
look into business, see if we can help, and if we can, we'll invite you out to Vegas and we'll do this in person live.


VIDEO
TITLE: How to Be 100% Authentic in Your Business and Life
URL: https://youtu.be/dDegrDiMWos
PRIMARY_TOPIC: mindset
TOPICS: mindset, mindset, branding

[0:00] YouTube https://youtu.be/dDegrDiMWos?t=0 || How to Be 100% Authentic in Your Business and Life
Well, do you want to have a I'll give you a fun definition for authenticity, which is um how you behave when you have no chance of punishment. So often times when you're alone, no one can really punish you. And so that is how you behave. That's you being authentic. What you think to yourself in your mind is often your authentic self,

[0:23] YouTube https://youtu.be/dDegrDiMWos?t=16 || How to Be 100% Authentic in Your Business and Life
your authentic thoughts. And so if your actions and your words match those thoughts then I would say that you are acting authentically. The problem is if your thoughts or the way that you behave in private is in any way um against cultural norms or rules then you cannot be authentic or rather there are degrees of authenticity. How

[0:46] YouTube https://youtu.be/dDegrDiMWos?t=39 || How to Be 100% Authentic in Your Business and Life
authentic are you rather than are you authentic or not. And I think most people would just strive to be more authentic and just seeing it as a as a as a continuum rather than a binary. Again, I think that's a great definition. Real quick, if you're a business owner and you are not growing as fast as you'd

[1:01] YouTube https://youtu.be/dDegrDiMWos?t=54 || How to Be 100% Authentic in Your Business and Life
like, I'd like to give you a free gift. So, my team and I put together the $100 million scaling road map, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how they got past it. And

[1:16] YouTube https://youtu.be/dDegrDiMWos?t=69 || How to Be 100% Authentic in Your Business and Life
so we broke it into these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT,

[1:29] YouTube https://youtu.be/dDegrDiMWos?t=82 || How to Be 100% Authentic in Your Business and Life
human resources, and finance. And so no matter what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you

[1:43] YouTube https://youtu.be/dDegrDiMWos?t=96 || How to Be 100% Authentic in Your Business and Life
deconstrain the business and you're trying to scale, we'd love to help you out on the thank you page. You can just book a call with my team and we will look at the business, see if we can help, and if we can, we'll invite you out to Vegas and we'll do this in person live.


VIDEO
TITLE: The Key to Success: Consistency Over Intensity
URL: https://youtu.be/e2KOPNkKEos
PRIMARY_TOPIC: mindset
TOPICS: mindset, mindset, productivity

[0:00] YouTube https://youtu.be/e2KOPNkKEos?t=0 || The Key to Success: Consistency Over Intensity
It's rarely the information or the intensity that makes things hard. It's the sticking with it that makes it hard. And so the desire that we have to quit is simply breaking the consistency. And so that's why consistency has always been the hardest thing for most people to achieve. But the intensity of what you

[0:25] YouTube https://youtu.be/e2KOPNkKEos?t=18 || The Key to Success: Consistency Over Intensity
have to do to be successful is much lower than most people expect. And so often times they suffer significantly more in a short period of time than is required to be successful over a much longer period of time with a much lower intensity. And so it's just like if you walk for 5 minutes a day, you're going

[0:41] YouTube https://youtu.be/e2KOPNkKEos?t=34 || The Key to Success: Consistency Over Intensity
to get, you know, 50% of the health benefits, probably more than that, I'm sure. Um, of just even exercising, you add 10 years to your life if you walked five or 10 minutes a day. Um, and the path of personal development is befriending uncertainty. And so I obviously sit from the entrepreneurial perspective, but almost all decisions

[1:05] YouTube https://youtu.be/e2KOPNkKEos?t=58 || The Key to Success: Consistency Over Intensity
that you make in the beginning, you have incomplete data and you have to make decisions anyways. And so it's growing comfortable with taking your best bad guess and being directionally correct rather than searching for a perfect answer because a perfect answer assumes perfect information which you can only

[1:21] YouTube https://youtu.be/e2KOPNkKEos?t=74 || The Key to Success: Consistency Over Intensity
have after you begin. And so in some ways making a decision is the perfect answer so that you can get the information feedback to then improve the quality of the decision later. And I think that one loop is what a lot of people miss out on is that they spend they obsess for years sometimes on the perfect pick, the

[1:41] YouTube https://youtu.be/e2KOPNkKEos?t=94 || The Key to Success: Consistency Over Intensity
perfect business, the perfect job, the perfect mate when most of the times beginning each step illuminates the next step. Which means the information, the feedback that you get from walking gives you more about where to walk than trying to sit at the beginning in the darkness and pick a direction. Well, it's the

[2:01] YouTube https://youtu.be/e2KOPNkKEos?t=114 || The Key to Success: Consistency Over Intensity
difference as well, I think, between people who are super advanced, super developed, super far down the line, and people who are beginning. It's like, dude, what have you got to what are you risking by trying to do this thing? You've you for you, it's fine for you to spend 18 months negotiating with Sam on

[2:17] YouTube https://youtu.be/e2KOPNkKEos?t=130 || The Key to Success: Consistency Over Intensity
the school deal. But if you are yet to do any business, that's probably not necessarily the right way to go about things. Uh Tim Ferrris says, "In the short term, your success depends on your intensity. In the long term, your success depends on your consistency. Do not sacrifice the latter for the former."

[2:37] YouTube https://youtu.be/e2KOPNkKEos?t=150 || The Key to Success: Consistency Over Intensity
What's wild about the fear that people have when they're starting out is that they say things like, "I have nothing going for me. I have no advantages. I have nothing to my name. I have no money. I have no network. I have no resources." But using Rory Sutherland's reframing, it also means that you have nothing to lose,

[2:58] YouTube https://youtu.be/e2KOPNkKEos?t=171 || The Key to Success: Consistency Over Intensity
which makes you incredibly dangerous. And I think people wildly underestimate how many shots on goal you can take when you have nothing to lose. Whereas when someone has something to lose, they have to be more and more selective about the the shots they take. And so you have the perfect conditions for taking risk

[3:15] YouTube https://youtu.be/e2KOPNkKEos?t=188 || The Key to Success: Consistency Over Intensity
because the worst case scenario is baseline is where you're currently at. Correct. Yeah. And so the downside is this, which means that it's like going to the casino and playing craps. But they say that you can just keep playing until you win. But people are afraid to roll. Real quick, if you're a business owner and

[3:33] YouTube https://youtu.be/e2KOPNkKEos?t=206 || The Key to Success: Consistency Over Intensity
you are not growing as fast as you'd like, I'd like to give you a free gift. So my team and I put together the $100 million scaling roadmap, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly where they

[3:48] YouTube https://youtu.be/e2KOPNkKEos?t=221 || The Key to Success: Consistency Over Intensity
got stuck and how they got past it. And so we broke it in these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of the functions of the business across product, marketing,

[4:00] YouTube https://youtu.be/e2KOPNkKEos?t=233 || The Key to Success: Consistency Over Intensity
sales, customer success, recruiting, IT, human resources, and finance. And so no matter what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information, and

[4:14] YouTube https://youtu.be/e2KOPNkKEos?t=247 || The Key to Success: Consistency Over Intensity
if you want us to actually help you deconrain the business and you're trying to scale, we'd love to help you out on the thank you page. You can just book a call with my team and we will look at the business, see if we can help, and if we can, we'll invite you out to Vegas and we'll do this in person live.


VIDEO
TITLE: How to Think About Your Own Insignificance Without Losing Your Ambition
URL: https://youtu.be/eQxPAbjr8Jo
PRIMARY_TOPIC: mindset
TOPICS: mindset, mindset, branding

[0:00] YouTube https://youtu.be/eQxPAbjr8Jo?t=0 || How to Think About Your Own Insignificance Without Losing Your Ambition
I don't know if you saw this, but Basos has this one page that um was just brilliant and he basically um paraphrases Richard Dawkins talking about how over time all organisms revert to their environment. Literally like the temperature of your body once you die eventually just normalizes with the environment. the acidity of what's going

[0:25] YouTube https://youtu.be/eQxPAbjr8Jo?t=18 || How to Think About Your Own Insignificance Without Losing Your Ambition
on like inside of your body normalizes and then eventually like you become one with your environment. And so it's the exact same concept. And so Basos was talking about that quote which was about biology but he said this is you know originally about biology but so much more so about um the way that we want to

[0:42] YouTube https://youtu.be/eQxPAbjr8Jo?t=35 || How to Think About Your Own Insignificance Without Losing Your Ambition
live which is that everything around you will try and force you to dilute yourself. it will force you to try and merge in fit in with your surroundings. And he said like this force is natural and it's inevitable and yet we have to fight it. And the fact that it's hard does not make it less worth it. And I

[1:03] YouTube https://youtu.be/eQxPAbjr8Jo?t=56 || How to Think About Your Own Insignificance Without Losing Your Ambition
thought that was like it was just I I mean I reposted cuz I thought it was so elegant. It's like a cosmic regression to the mean. Yeah, it's exactly that's exactly what it is. Um, and yeah, so I think if we all know that we're going to we the regression of the mean is inevitable like and like again I think

[1:19] YouTube https://youtu.be/eQxPAbjr8Jo?t=72 || How to Think About Your Own Insignificance Without Losing Your Ambition
about these things that are I want to say I don't know if humiliating is the word but like humilityinducing um but like the idea that I'll die and then like worms will eat my body just like a very simple thing like that or if I die like I was like what if I just died by an animal killing me I like sometimes I think about that and I'm

[1:35] YouTube https://youtu.be/eQxPAbjr8Jo?t=88 || How to Think About Your Own Insignificance Without Losing Your Ambition
like I would just be its lunch like everything that I've done up to this point it's like my arm will feed its child And like my thigh will feed it and then like they'll leave some of it for the be good meal. It' be one one good meal. And it just like it just it just takes the the stakes of like I'm so important,

[1:54] YouTube https://youtu.be/eQxPAbjr8Jo?t=107 || How to Think About Your Own Insignificance Without Losing Your Ambition
right? I'm all these goals matter to just like I could be lunch and that kind of, you know, gives me one large exhale. Real quick, I'm going to show you the exact 10 stage road map from zero to 100 million plus that less than 1% of companies finish I've now done multiple times. And so I can say with a lot of confidence that

[2:15] YouTube https://youtu.be/eQxPAbjr8Jo?t=128 || How to Think About Your Own Insignificance Without Losing Your Ambition
these are the stages as headcount increases that you need to get through. And I broke each of these down by eight different functions of the business. What the constraint feels like what are the symptoms of it when you're going through it and then what steps we actually took to graduate. And we've done this across software, physical

[2:30] YouTube https://youtu.be/eQxPAbjr8Jo?t=143 || How to Think About Your Own Insignificance Without Losing Your Ambition
products, uh, service businesses, brick and mortar, all of this, and it works. And it's my gift to you. It's absolutely free. And so the link's in the description, but you just go acquisition.comroadmap. Just enter your info and it'll spit it right back to you. Offering.


VIDEO
TITLE: Entrepreneurship is the single greatest path for personal development
URL: https://youtu.be/ehspvdEhkaY
PRIMARY_TOPIC: mindset
TOPICS: mindset

[0:00] YouTube https://youtu.be/ehspvdEhkaY?t=0 || Entrepreneurship is the single greatest path for personal development
I see entrepreneurship as the single greatest path for personal development because if if we define you know learning as fast feedback loops, there are very few other you know professions that give you that much feedback that brutally honest brutally honest feedback as the market will do. And so at every

[0:17] YouTube https://youtu.be/ehspvdEhkaY?t=10 || Entrepreneurship is the single greatest path for personal development
point where I get stuck in a business, I think to myself like what skill do I lack? And I define everything by skills. So even traits which is just you know a colloquial term which is really just a bucket of many skills. um I just think okay well in order for me to appear confident or be confident it's really

[0:30] YouTube https://youtu.be/ehspvdEhkaY?t=23 || Entrepreneurship is the single greatest path for personal development
like 38 things that I have to learn and all of these things if I break them down easier I can do them so it's like okay when I shake hands I make sure that I web the the middle of my hand and I squeeze firmly and I look at the person in the eye it's like that's thing one thing two is that when we're talking

[0:45] YouTube https://youtu.be/ehspvdEhkaY?t=38 || Entrepreneurship is the single greatest path for personal development
like you nod because you've been doing this for so long but some people who don't know how to have conversations just stand like this but somebody who's an active listener will nod they'll say oh that's a great point whatever and so it's like that's a second thing when I walk into a room. I'm going to call

[0:56] YouTube https://youtu.be/ehspvdEhkaY?t=49 || Entrepreneurship is the single greatest path for personal development
people by name. It's a third thing. And so when I when I try and think about these traits of who I want to become, it's like can I break these down into actions that I can actually do. And so I think that is that has been a large part of the the growth that I've I've hopefully, you know, been able to uh

[1:08] YouTube https://youtu.be/ehspvdEhkaY?t=61 || Entrepreneurship is the single greatest path for personal development
achieve. But in terms of the ultimate goal for me, it's always just been to be useful. And if I think I just do that, then I like that it's such a simplified goal because being useful has uh it actually includes multiple parties because you cannot be useful unless there's someone else you're being useful to. And so it

[1:25] YouTube https://youtu.be/ehspvdEhkaY?t=78 || Entrepreneurship is the single greatest path for personal development
gives you something controllable which is that I have to learn skills so that I can serve someone else and that is how I can ultimately be useful. And so even when we're you know we're making content or whatever it is that we're putting out I I always try to think like is this useful? Like can someone actually will

[1:37] YouTube https://youtu.be/ehspvdEhkaY?t=90 || Entrepreneurship is the single greatest path for personal development
this change someone's behavior? I like I want to educate. It's like what is education? It just means same condition new behavior. So if someone has had their same day over and over again then they're not learning. So if your day looks the same every single day you have learned nothing. And so that means that

[1:50] YouTube https://youtu.be/ehspvdEhkaY?t=103 || Entrepreneurship is the single greatest path for personal development
if you listen to this podcast and then nothing changes about behavior as a result. this was just entertainment not education and so that has been just it's a very sobering point because you realize oh I have to change my behavior in order to demonstrate that I have learned now the second component of this

[2:04] YouTube https://youtu.be/ehspvdEhkaY?t=117 || Entrepreneurship is the single greatest path for personal development
is like okay well what's intelligence then so intelligence as I define it is rate of learning so how quickly do I change my behavior in the same condition based on some stimulus and so if you you in a very real way you can influence your intelligence by being willing to change faster and so if you've heard 10 podcasts and then you

[2:23] YouTube https://youtu.be/ehspvdEhkaY?t=136 || Entrepreneurship is the single greatest path for personal development
eventually change versus somebody who listens to one and then changes. That person is more intelligent than you are. And so I see that as actually encouraging because it means like, oh my god, I have an active control on how quickly I can learn simply by changing my behavior. And so that has been kind

[2:35] YouTube https://youtu.be/ehspvdEhkaY?t=148 || Entrepreneurship is the single greatest path for personal development
of my my motus operandum for how I how I how I live life. Real quick, if you're a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So my team and I put together the $100 million scaling roadmap, which is basically 200 hours of us looking over all the portfolio companies we've had

[2:51] YouTube https://youtu.be/ehspvdEhkaY?t=164 || Entrepreneurship is the single greatest path for personal development
and what stages of growth they went through and more importantly where they got stuck and how they got past it. And so we broke it in these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you,

[3:05] YouTube https://youtu.be/ehspvdEhkaY?t=178 || Entrepreneurship is the single greatest path for personal development
what to do for each of the functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so no matter what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. You

[3:18] YouTube https://youtu.be/ehspvdEhkaY?t=191 || Entrepreneurship is the single greatest path for personal development
can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you deconrain the business and you're trying to scale, we'd love to help you out on the thank you page. You can just book a call with my team and we will look at the business, see if we can help. And if

[3:33] YouTube https://youtu.be/ehspvdEhkaY?t=206 || Entrepreneurship is the single greatest path for personal development
we can, we'll invite you out to Vegas and we'll do this in person live.


VIDEO
TITLE: The Conversation That Will Change Your Life
URL: https://youtu.be/eoDsLi3KpQs
PRIMARY_TOPIC: mindset
TOPICS: mindset, mindset, hiring

[0:00] YouTube https://youtu.be/eoDsLi3KpQs?t=0 || The Conversation That Will Change Your Life
Yeah. The life you want is on the other side of a few hard conversations and you're living a life you hate because you're too afraid to have them. I think about that a lot because like whenever I feel anxious or insecure or angry or sad, I'm like, what conversation do I need to have that I'm not having? And so then and usually if I

[0:22] YouTube https://youtu.be/eoDsLi3KpQs?t=15 || The Conversation That Will Change Your Life
just think for not that long, I'm like this is the conversation I've been putting off. And then, you know, I'm not the the the the poster child of mental health. And so, um, I'll just call myself a pansy for not having the conversation and then and then I just have it. And so, again, I think it's like I need to have this conversation.

[0:40] YouTube https://youtu.be/eoDsLi3KpQs?t=33 || The Conversation That Will Change Your Life
And the time between when I have it versus or when I when I know I need to have it, when I actually have it just cuz continues to compress. And if you've ever had like a a breakup or a employee firing, one of the or a quitting if you're an employee, like these things that you dread, I don't know if you

[0:54] YouTube https://youtu.be/eoDsLi3KpQs?t=47 || The Conversation That Will Change Your Life
noticed it, but like the day you do it, the moment after you do it, I'm like, "How many other conversations can I have?" Like I want to be like I'm like, "Who else?" Yeah, totally. A serial killer for awkward conversations when I So like the next series of hard conversations that I had after I I left

[1:09] YouTube https://youtu.be/eoDsLi3KpQs?t=62 || The Conversation That Will Change Your Life
home was actually like years later. So, I had I had multiple partners in I said I had a I had a partner in one of my gyms. I had a partner in four other gyms. I had uh a partner in a Cairo and dental marketing agency and all of them relied on me to make money and so all of their livelihoods were still dependent

[1:31] YouTube https://youtu.be/eoDsLi3KpQs?t=84 || The Conversation That Will Change Your Life
on me but I was splitting everything and it was just it was it was horrible for me at the time. And so I remember when I I ended up getting in a DUI and you know I talked to a a performance coach or whatever and he was like your stress and these conversations could literally kill you. He's like they almost did. So I I

[1:47] YouTube https://youtu.be/eoDsLi3KpQs?t=100 || The Conversation That Will Change Your Life
got in a head-on collision at 60 mph and I walked away. No injuries. Um but it was like my wakeup call but not to stop drinking. It was my wakeup call that I needed to have these conversations. And that's what I was avoiding when I was drinking. It wasn't the alcohol. It was what were the things that I'm avoiding

[2:01] YouTube https://youtu.be/eoDsLi3KpQs?t=114 || The Conversation That Will Change Your Life
that I'm using alcohol to get away from. And so, um, the next day I had the first conversation with the first partner and it was horrible. But the moment I was done, I was like, I got to call the other guy. And I called the other one. I was like, this is how it is. And the thing is is I had this back stop of my

[2:18] YouTube https://youtu.be/eoDsLi3KpQs?t=131 || The Conversation That Will Change Your Life
death of like, you almost just died because you wouldn't have this conversation. And so then it just gave me this courage to just be like like and whatever the reaction was, I was like, I'd rather be alive. Like that was it. And so it's it's weird though because death has been this really recurring theme in my life that like the same

[2:35] YouTube https://youtu.be/eoDsLi3KpQs?t=148 || The Conversation That Will Change Your Life
thing happened when I was it like the only thing that gave me enough balls to stand up to my dad to be fair from a distance from the car when I was driving halfway across the country. Like let's not make let's not make me into too big of a hero here. Um was the idea that like I started thinking like every day I

[2:48] YouTube https://youtu.be/eoDsLi3KpQs?t=161 || The Conversation That Will Change Your Life
was like I hope I don't wake up. You know what I mean? Um, and that was the that was that was the thing where I was like, "This is a big enough problem that like if you don't want to wake up, then what have you got to lose?" Exactly. And that was it. And I was like, "I have nothing to lose." And that

[3:05] YouTube https://youtu.be/eoDsLi3KpQs?t=178 || The Conversation That Will Change Your Life
was when that was when I think on the last podcast we talked about this where it's like if everybody who's who's like at the bottom and feels like they have nothing going for them reframe that as I have nothing going for me which also means that I have nothing to lose by taking action. It makes you a much more

[3:23] YouTube https://youtu.be/eoDsLi3KpQs?t=196 || The Conversation That Will Change Your Life
dangerous person. And I think that was the flip that I've had repeatedly shown to me in my life that allowed me to take the step that I was afraid to take. Real quick, if you're a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So, my team and I put together the $100

[3:40] YouTube https://youtu.be/eoDsLi3KpQs?t=213 || The Conversation That Will Change Your Life
million scaling roadmap, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how they got past it. And so we broke it in these 10 stages and we made this little kind of quiz thing

[3:54] YouTube https://youtu.be/eoDsLi3KpQs?t=227 || The Conversation That Will Change Your Life
where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so no matter what you're struggling with,

[4:07] YouTube https://youtu.be/eoDsLi3KpQs?t=240 || The Conversation That Will Change Your Life
someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. free. You can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you deconstrain the business and you're trying to scale, we'd love to help you

[4:21] YouTube https://youtu.be/eoDsLi3KpQs?t=254 || The Conversation That Will Change Your Life
out on the thank you page. You can just book a call with my team and we will look at the business, see if we can help, and if we can, we'll invite you out to Vegas and we'll do this in person live.


VIDEO
TITLE: The Networking Strategy That Got Me Member of the Year
URL: https://youtu.be/ew7Ek8y-E78
PRIMARY_TOPIC: mindset
TOPICS: mindset, community, career, mindset

[0:00] YouTube https://youtu.be/ew7Ek8y-E78?t=0 || The Networking Strategy That Got Me Member of the Year
You're the most methodical person I think I've ever observed or look l looked at and yet you said your networking strategy is you know I like to give and do I use and see what happens. Yeah. So double click on your strategy there and tell me about your thinking. I'm sure you've thought deep on this. What's

[0:17] YouTube https://youtu.be/ew7Ek8y-E78?t=10 || The Networking Strategy That Got Me Member of the Year
your thinking in terms of the give and take in in interpersonal relationship? So I would say that the the earlier on in your career, so this is me going to the audience more, but like the earlier on in your career, the more generalized you should be in your giving because the variety of things that you will need will be very diverse

[0:33] YouTube https://youtu.be/ew7Ek8y-E78?t=26 || The Networking Strategy That Got Me Member of the Year
in the beginning and unpredictable. Yes. And so you just want to give to as many people as you can. At some point you will exceed your capacity to give and then um if you gain skills then people will want you to give to them which then means you start to shift the supply demand curve in your favor in

[0:47] YouTube https://youtu.be/ew7Ek8y-E78?t=40 || The Networking Strategy That Got Me Member of the Year
terms of favor giving and favor receiving. Um, and so like when I I remember the first or the second the second kind of like peer group that I entered. Um, I actually won an award. They invented an award for me which was like member of the year. And it was because I I met with every single person and was just like, "Hey, I'm really good

[1:04] YouTube https://youtu.be/ew7Ek8y-E78?t=57 || The Networking Strategy That Got Me Member of the Year
at these three things. I can help you with these three things." And so I would just do that. Um, which at the time was just like sales and marketing. And so I would just be like, "Cool. I'll help you with, you know, build a sales team or I'll help you script this out or I'll help you, you know, put the sales motion

[1:17] YouTube https://youtu.be/ew7Ek8y-E78?t=70 || The Networking Strategy That Got Me Member of the Year
in place with this process." Um, and they'd be like, "Can I do anything for you?" And I'll be like, "Honestly, no, but I'm sure like I'll need help with insert whatever thing that you're good at at some point in my life." And you know that, you know, maybe I'll hit you up. And a lot of the businesses that I

[1:33] YouTube https://youtu.be/ew7Ek8y-E78?t=86 || The Networking Strategy That Got Me Member of the Year
had, like when I do those like deep dives in industries, I'll call up somebody that I talked to 5 years ago that I did a favor for. I'm like, "Hey, man, you got an hour? I I just want to understand more about this particular thing that you're involved in." Um, and they'll give me a huge amount of information really quickly.

[1:45] YouTube https://youtu.be/ew7Ek8y-E78?t=98 || The Networking Strategy That Got Me Member of the Year
And that's because you gave them something of value. Yeah. It's not because you tried to give them something of value. Tried versus actually. Yeah, for sure. Yeah. I think even trying um still buys you something. Do you ever remind them of what you did for them? So they they basically subconsciously have already integrated

[2:02] YouTube https://youtu.be/ew7Ek8y-E78?t=115 || The Networking Strategy That Got Me Member of the Year
that that you've provided value and I will so this is me just being transparent between different stages, right? So like in the beginning I had nothing. I had only the only thing I had was skills. I had very little money and I was just like I'm good at this and so that's that's what I gave. um as I became more materially successful in

[2:17] YouTube https://youtu.be/ew7Ek8y-E78?t=130 || The Networking Strategy That Got Me Member of the Year
business, people wanted to talk to me in general just because I was pretty good at, you know, stuff that they wanted to get good at. And so I guess the level the level set of the skills kind of kind of increased. Um but and so not to contradict my earlier statement but like I think where I focus my attention now

[2:33] YouTube https://youtu.be/ew7Ek8y-E78?t=146 || The Networking Strategy That Got Me Member of the Year
is like pretty narrow in terms of the people that I will regularly interact with because the it's like the path that like I have I think to use nol it's like I have significantly less exploration now and significantly I'm on I'm in exploitation mode like I know what I'm good at and I'm and I'm pretty clear on what the

[2:54] YouTube https://youtu.be/ew7Ek8y-E78?t=167 || The Networking Strategy That Got Me Member of the Year
path is ahead right there's there's some there's some degrees of variance, but it's still super narrow. Real quick, if you're a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So, my team and I put together the $100 million scaling roadmap, which is basically 200 hours of

[3:10] YouTube https://youtu.be/ew7Ek8y-E78?t=183 || The Networking Strategy That Got Me Member of the Year
us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how they got past it. And so, we broke it in these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell

[3:23] YouTube https://youtu.be/ew7Ek8y-E78?t=196 || The Networking Strategy That Got Me Member of the Year
you where you're at. and the most important part for you, what to do for each of the functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so, no matter what you're struggling with, someone else has already struggled with it and solved it. And so, I'd like to

[3:38] YouTube https://youtu.be/ew7Ek8y-E78?t=211 || The Networking Strategy That Got Me Member of the Year
give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you deconstrain the business and you're trying to scale, we'd love to help you out on the thank you page. You can just book a call with my team and we will

[3:52] YouTube https://youtu.be/ew7Ek8y-E78?t=225 || The Networking Strategy That Got Me Member of the Year
look at the business, see if we can help. And if we can, we'll invite you out to Vegas and we'll do this in person live.


VIDEO
TITLE: The Ruthless Focus That Got Me to My First Million
URL: https://youtu.be/f4wnTeNgPaI
PRIMARY_TOPIC: mindset
TOPICS: mindset, productivity, wealth, mindset

[0:00] YouTube https://youtu.be/f4wnTeNgPaI?t=0 || The Ruthless Focus That Got Me to My First Million
I I remember in a lot of excruciating detail what it took me to get here. Um, but I will say that I had a ruthless focus on dollars per hour. And so, and I'm just giving tactical advice right now, but everything that I could trade away for more time doing the thing that made me money was what I did. And so I

[0:24] YouTube https://youtu.be/f4wnTeNgPaI?t=17 || The Ruthless Focus That Got Me to My First Million
remember the first time I made a $500 sale and it took me 30 minutes. And I was like, every hour of every day, this is what I'm going to do. And anything that is not talking to someone in exchange for them giving me a credit card so that I can charge it and make $500. Anything that makes me less than

[0:44] YouTube https://youtu.be/f4wnTeNgPaI?t=37 || The Ruthless Focus That Got Me to My First Million
$250 per hour or per per 30 minutes, I'm giving to somebody else. And so after that first sale, I was like, I'm never cooking again. I'm never going grocery shopping again. I'm not cleaning again because I knew that in one sale I could pay for that person for the month. And so like as like the ruthless focus on

[1:02] YouTube https://youtu.be/f4wnTeNgPaI?t=55 || The Ruthless Focus That Got Me to My First Million
what can I do that creates an input to output being money equation and me at least for me it was pouring everything I possibly could into the input and eliminating everything else. I made this video on Facebook before I was quote Alex Ramoszi years ago when I still had six gyms before I even did the

[1:20] YouTube https://youtu.be/f4wnTeNgPaI?t=73 || The Ruthless Focus That Got Me to My First Million
turnarounds. And I I made this video almost as documentation, but I said, "So, I want to open up my 7th, 8th, 9th, and 10th location, and I have the spots picked out, and I'm already working all of the hours that I'm awake, and I've already given up Saturdays. So the only thing that I have left is like Sundays

[1:43] YouTube https://youtu.be/f4wnTeNgPaI?t=96 || The Ruthless Focus That Got Me to My First Million
and evenings. And so I am no longer going to be watching any football and I'm no longer going to have Netflix at all. And that is what I'm giving up for 7 8 9 and 10. And I remember just making this video of like that's what I'm sacrificing. And I think a lot of people create these to-do lists when, in my

[2:06] YouTube https://youtu.be/f4wnTeNgPaI?t=119 || The Ruthless Focus That Got Me to My First Million
experience, it's been so much more useful to write down all the things that I'm willing to sacrifice. Because if you sacrifice everything, there's nothing left than to do the one thing that matters. And I think Jerry Seinfeld talks about this from a writing perspective. He says that every day, no matter what, he sits down and he writes

[2:23] YouTube https://youtu.be/f4wnTeNgPaI?t=136 || The Ruthless Focus That Got Me to My First Million
for two hours. Now, he doesn't have to write, but he's not allowed to do anything else. And so, he can sit there, but there's nothing else to do except for write jokes. And so I think a lot about that from the climb perspective, which is like most of everyone who's listening to this who isn't achieving what they want is

[2:41] YouTube https://youtu.be/f4wnTeNgPaI?t=154 || The Ruthless Focus That Got Me to My First Million
with their time. They think that they're spending all their time working, but your output like you don't even know how to work. I'm being really real with you. Like you think you know how to work. You don't know how to work. Like the amount of output like and I I'll measure this by like what is your output? It's

[2:53] YouTube https://youtu.be/f4wnTeNgPaI?t=166 || The Ruthless Focus That Got Me to My First Million
probably not as high as you think. And so rather than trying to learn all these productivity hacks, the ultimate productivity hack is no. N O is you stop doing And then when you create space, then you can fill it with the thing that matters. But trying to add on more to your schedule of all the things that you're not

[3:13] YouTube https://youtu.be/f4wnTeNgPaI?t=186 || The Ruthless Focus That Got Me to My First Million
willing to sacrifice is the very reason that you're not doing what you need to do. Real quick, if you're a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So my team and I put together the $100 million scaling roadmap, which is basically 200 hours of us looking over

[3:27] YouTube https://youtu.be/f4wnTeNgPaI?t=200 || The Ruthless Focus That Got Me to My First Million
all the portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how they got past it. And so we broke it into these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're

[3:40] YouTube https://youtu.be/f4wnTeNgPaI?t=213 || The Ruthless Focus That Got Me to My First Million
at and the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so no matter what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to

[3:54] YouTube https://youtu.be/f4wnTeNgPaI?t=227 || The Ruthless Focus That Got Me to My First Million
give you this thing absolutely free. You can go to acquisition.comroadmap, plug in your business information, and if you want us to actually help you deconstrain the business and you're trying to scale, we'd love to help you out on the thank you page. You can just book a call with my team and we will

[4:08] YouTube https://youtu.be/f4wnTeNgPaI?t=241 || The Ruthless Focus That Got Me to My First Million
look at the business, see if we can help. And if we can, we'll invite you out to Vegas and we'll do this in person live.


VIDEO
TITLE: The Hardest Business Model to Get Right
URL: https://youtu.be/fFNDAof0aUc
PRIMARY_TOPIC: mindset
TOPICS: mindset, leads, offers, closing, niche

[0:00] YouTube https://youtu.be/fFNDAof0aUc?t=0 || The Hardest Business Model to Get Right
Hey. Yeah. So, this is Sebastian. I sell rental relocation services to people who want to move to the Netherlands or want to move within the Netherlands itself. Okay. We make zero dollars at this point. Uh what is stopping me is that I am getting free users uh for a free tool I built to kind of host all the

[0:17] YouTube https://youtu.be/fFNDAof0aUc?t=10 || The Hardest Business Model to Get Right
listings. So, the software Okay, that's it. Yeah. But barely any conversions to the paid offer. Um, so if I can't get paying customers, I'll basically have to get back to having a job in about a year, but I got some save to to work on this. Okay. Um, so really my focus is on how to define my avatar so I can specifically

[0:34] YouTube https://youtu.be/fFNDAof0aUc?t=27 || The Hardest Business Model to Get Right
target higher paying clients. Yeah. Uh, the free service is doing well. I'm getting about 330 users there. So like it's growing by itself per month. Leading to um just in the last three months by word of mouth. So 100 100 users a month. Yes. Is it accelerating? Um, yeah. So, for example, today I got

[0:54] YouTube https://youtu.be/fFNDAof0aUc?t=47 || The Hardest Business Model to Get Right
five free users without doing any marketing. Yesterday I got like six. Um I've had cases where I get like 80 in a day if a group shares it. Okay. Um it just like that's more so students and young people that feel like they can do the tech. My ideal was let me share it that way and then some of the users will be

[1:11] YouTube https://youtu.be/fFNDAof0aUc?t=64 || The Hardest Business Model to Get Right
willing to pay for it. And that transition has been hard for me. Uh how many of them have you got on the phone with? Um so in total just three. Um, a lot of them are just students where like they're they're a month. I'm not able to sell them a 1500 euro service or more. Um, for the ones that got on the phone, I got one

[1:34] YouTube https://youtu.be/fFNDAof0aUc?t=87 || The Hardest Business Model to Get Right
person as a someone who will be a client essentially. The thing is he's only starting to look for an apartment in September. So, it's just too long of a a timeline for me to wait for that to get a referral and like get that as a result. So, I have two considerations. So, the first one is the volume that you have for a free tool

[1:53] YouTube https://youtu.be/fFNDAof0aUc?t=106 || The Hardest Business Model to Get Right
is actually still pretty low. Um, and so I would normally say maybe we need to constrain down the amount of free stuff that you're giving so that the paid tier is more attractive, right? So, it's like if if Spotify had no ads ever, then you would just never upgrade, right? If they make the ads annoying enough, you make

[2:12] YouTube https://youtu.be/fFNDAof0aUc?t=125 || The Hardest Business Model to Get Right
the upgrade, right? And so, there's always a sweet spot with Fremium. frame is one of the toughest models out there. But if done well, you basically have zero cost of acquisition and all of your your marketing efforts. So just so you can reccharacterize how you think about the business, your marketing spend if

[2:26] YouTube https://youtu.be/fFNDAof0aUc?t=139 || The Hardest Business Model to Get Right
done well is on ascension. So think about all of the free users, they should be zero. That the cost of that should be zero. And then where you deploy capital or effort should be on the ascension. And so right now, if you've only gotten on the phone with three out of 300 users, I see that as silly because right

[2:43] YouTube https://youtu.be/fFNDAof0aUc?t=156 || The Hardest Business Model to Get Right
now, given the if you're getting five a day, if you told me I have five sales calls a day, the likelihood that you're not going to make money is really low. So I would say like can can you add in an onboarding component that you manually do it? Because I think those conversations like if you told me six

[2:57] YouTube https://youtu.be/fFNDAof0aUc?t=170 || The Hardest Business Model to Get Right
months from now uh because at the rate that you're currently growing because it's accelerating, uh you probably have another 500 users conservatively. If you take 500 calls over the next three months, one, you will make money. Two, you will learn very quickly rather than me telling you what your users want from

[3:13] YouTube https://youtu.be/fFNDAof0aUc?t=186 || The Hardest Business Model to Get Right
them what what they will want more and you might end up pivoting the business. I don't know because it's obviously super new. Um, but that is that is what I would do because right now you're super early. So, it's like we just need to make dollars. You have free lead genen which is the hardest part to

[3:28] YouTube https://youtu.be/fFNDAof0aUc?t=201 || The Hardest Business Model to Get Right
crack. So, kudos to you for doing that. But that's what I would focus on. Okay. Yeah. Yeah. So, that's one thing I like I said, I have one client that's willing to pay in September. The one caveat I've had so far is just because I can see the uh the type of home they're looking for. Yeah. Is like 80% of the

[3:44] YouTube https://youtu.be/fFNDAof0aUc?t=217 || The Hardest Business Model to Get Right
free users have basically have a budget of $1,000 or less and it's mostly being shared under students. So, that's where like I I I feel like maybe just um even if I could get them on the phone, like they're still students who literally have no money. You want to ask them because the thing is is you're you're thinking about only

[4:00] YouTube https://youtu.be/fFNDAof0aUc?t=233 || The Hardest Business Model to Get Right
one let me say it differently. the we want to channel demand. We do not want to create demand. So demand already exists and we want to we it's like think about this like these rivers of desire and when we market or sell we just want to like carve out a tiny little piece of that river and direct it towards us. And

[4:19] YouTube https://youtu.be/fFNDAof0aUc?t=252 || The Hardest Business Model to Get Right
so right now you've got a flow that's coming towards you. You've got these students that want your thing, right? And so there might be a rivullet that exists there that's like maybe there is an automated thing that's $50 or $100 that you can sell them that and there's a ton of volume there too. So like there

[4:36] YouTube https://youtu.be/fFNDAof0aUc?t=269 || The Hardest Business Model to Get Right
might be a play there. But either way right now I think you tinkering on the computer is not going to be the solution. Yeah. So getting on the phone and also you'll find out quickly. Are there messaging that they're responding to that the people who have money aren't? Because obviously you're getting all

[4:52] YouTube https://youtu.be/fFNDAof0aUc?t=285 || The Hardest Business Model to Get Right
these students now. Maybe you got shared in these groups and that's fine and we don't want to shift the whole you know the whole product roadmap because you had some early traction with a specific demo that wasn't your your your goal but we also have the real the financial reality of like the like the likely in

[5:05] YouTube https://youtu.be/fFNDAof0aUc?t=298 || The Hardest Business Model to Get Right
order for this to succeed and increase its chances we need to make money and so I'm okay with it yeah right with it being bootstrapped and you making a couple hundred bucks a day uh just from having those conversations and what'll probably happen too is that when you serve a cheaper demographic first you

[5:18] YouTube https://youtu.be/fFNDAof0aUc?t=311 || The Hardest Business Model to Get Right
end up finding ways to automate almost everything which if you can do that you might end finding out that you automating everything for them allows you to be a lowc cost leader which then allows you to serve a huge base at a really affordable price but still have a high gross margin. Got it. Yeah, that's basically what the

[5:33] YouTube https://youtu.be/fFNDAof0aUc?t=326 || The Hardest Business Model to Get Right
free tool does is I looked at what our kind of software are currently charging for like 40 bucks a month and I basically just copied that but for free. Now I just have to yeah figure out how to get people through that. Just ask them what they're what they're struggling with. Like you might find out that you actually are lead gen from

[5:47] YouTube https://youtu.be/fFNDAof0aUc?t=340 || The Hardest Business Model to Get Right
moving services, dude. Like the just think the next problem like whenever you solve a problem for a customer if you do it well it always creates another problem. If I solve leads you'll have sales. If I solve sales you'll have delivery. If you have delivery issues you're going to have revenue retention expansion issues. If

[6:02] YouTube https://youtu.be/fFNDAof0aUc?t=355 || The Hardest Business Model to Get Right
all of those things are right then you're going to have leadership and scaling issues. If all of that's right too like we go back to the beginning create more demand, right? So like there's always problems. So as long as you're doing it well just ask them the next thing they're doing. Like you could

[6:16] YouTube https://youtu.be/fFNDAof0aUc?t=369 || The Hardest Business Model to Get Right
sell the you could sell the student leads probably like there's a version of this business that doesn't sell anything just sells the leads themselves just to bold itself. Yeah. Yeah. And just sell the leads cuz the moving company will happily sell you know pay you 200 bucks or 300 bucks for a warm handoff and then you have no

[6:32] YouTube https://youtu.be/fFNDAof0aUc?t=385 || The Hardest Business Model to Get Right
work. Mhm. So like there's there's plays here but I think it all is going to start with you getting on the phone with these customers. Okay. So, just make like within the onboarding flow whenever they give their email name basically make one step before finalizing just like get online calls. Yeah. And you're going to have no shows

[6:48] YouTube https://youtu.be/fFNDAof0aUc?t=401 || The Hardest Business Model to Get Right
to be clear. You're going to but you can also like the moment you get it I would outbound call. Okay. Got it. Sounds good. That's what I would do, man. Like I'm working on that. You bet, dude. I appreciate you, man. All right. See you. All right, brother. If you're a business owner and you are not growing as fast as

[7:08] YouTube https://youtu.be/fFNDAof0aUc?t=421 || The Hardest Business Model to Get Right
you'd like, I'd like to give you a free gift. So, my team and I put together the $100 million scaling road map, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how they got past it. And

[7:23] YouTube https://youtu.be/fFNDAof0aUc?t=436 || The Hardest Business Model to Get Right
so we broke it into these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT,

[7:36] YouTube https://youtu.be/fFNDAof0aUc?t=449 || The Hardest Business Model to Get Right
human resources, and finance. And so no matter what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you

[7:50] YouTube https://youtu.be/fFNDAof0aUc?t=463 || The Hardest Business Model to Get Right
deconstrain the business and you're trying to scale, we'd love to help you out on the thank you page. You can just book a call with my team and we will look at the business, see if we can help, and if we can, we'll invite you out to Vegas and we'll do this in person live.


VIDEO
TITLE: How to Know When to Rest and When to Keep Pushing
URL: https://youtu.be/fJBYds6zzqI
PRIMARY_TOPIC: mindset
TOPICS: mindset

[0:00] YouTube https://youtu.be/fJBYds6zzqI?t=0 || How to Know When to Rest and When to Keep Pushing
We are we just finished a season of violence for like straight two years. Uh we did join gym launch. I don't know if you got my note. Rock and roll. So we we are scaling super super fast. And I just wanted to know it's a little bit different of a question. When do you decide to take seasons of rest? Like

[0:18] YouTube https://youtu.be/fJBYds6zzqI?t=11 || How to Know When to Rest and When to Keep Pushing
when do you when do you indicate just to keep going of like okay my output is different. I need to like stop for a second. Like when do you decide that? Yeah, my my views on this have continued to evolve over time. I can tell you where I'm at right now. Um I think this year I've taken 11 days off um

[0:38] YouTube https://youtu.be/fJBYds6zzqI?t=31 || How to Know When to Rest and When to Keep Pushing
since the beginning. And so I say that also to um I just like I just don't see like Elon Musk in Maui for like a week, you know what I mean? Um on the flip side, you can see Bezos is doing that, but he's doing that now. I don't know if he did that during the 35 years that he was, you know, growing Amazon. And so I

[0:58] YouTube https://youtu.be/fJBYds6zzqI?t=51 || How to Know When to Rest and When to Keep Pushing
think that the the biggest thing that I will I can I can give is act like more tactical advice is like listen to no one. If you want to keep working, keep working. Like Leila and I were going to do a two-day trip and we canled on the sec on the first day to come back that day rather than the next day. And it was

[1:18] YouTube https://youtu.be/fJBYds6zzqI?t=71 || How to Know When to Rest and When to Keep Pushing
both like we were at this really nice resort and I was like, "This is beautiful. And I don't care. And and the thing like and there's a a lot of time in my life where I've like I like judge my like I I continue to peel back like what are the things that I I think other people expect of me that I I don't expect of me that I'm only doing

[1:37] YouTube https://youtu.be/fJBYds6zzqI?t=90 || How to Know When to Rest and When to Keep Pushing
because I think I'm supposed to do. And so for me like I I recharge with very dark rooms with low stimuli. And so it's like I'll listen to an audiobook on a lazy boy staring out at the city and that's like what I will do to recharge or I will watch Netflix in a dark room that's quiet like and have a pizza like

[1:56] YouTube https://youtu.be/fJBYds6zzqI?t=109 || How to Know When to Rest and When to Keep Pushing
that's how I recharge but that doesn't take a season for me that takes like three hours. And so um I just have a theory that you can get significantly more output by not taking days off and working less per day. So it's like if you can work like I can work twelves pretty consistently. Like that doesn't

[2:13] YouTube https://youtu.be/fJBYds6zzqI?t=126 || How to Know When to Rest and When to Keep Pushing
bug me too much. like six to six is just not a very hard schedule for me and so I can work six to six basically you know seven days a week maybe on Sunday I'll stop at four and that's fine for me and I think that your ability to work just like because if you were in gym lunch then you're in fitness um I think your

[2:31] YouTube https://youtu.be/fJBYds6zzqI?t=144 || How to Know When to Rest and When to Keep Pushing
work capacity also expands like your your fatigue your fatigue accumulation I think can go down your ability to stay focused for extended periods of time goes down or goes up um and so I think that at least for me the way that I've continued to be able to actually get more like I work more now than I did at gym launch. Um

[2:50] YouTube https://youtu.be/fJBYds6zzqI?t=163 || How to Know When to Rest and When to Keep Pushing
but I think I have more energy than I did then even though I was younger then. And so I think um I would just not listen to anyone. And I don't know if I really believe in like seasons of of of rest. I think I more believe in like I'm tired and so I will sleep and then I will sleep until I'm not tired.

[3:10] YouTube https://youtu.be/fJBYds6zzqI?t=183 || How to Know When to Rest and When to Keep Pushing
And I think that's that's at least how I've approached it, which I think is not how most people do, but I don't really want most people's lives. If you're a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So my team and I put together the $100 million scaling

[3:26] YouTube https://youtu.be/fJBYds6zzqI?t=199 || How to Know When to Rest and When to Keep Pushing
roadmap, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how they got past it. And so we broke it in these 10 stages and we made this little kind of quiz thing where if you put in

[3:40] YouTube https://youtu.be/fJBYds6zzqI?t=213 || How to Know When to Rest and When to Keep Pushing
your business information, it'll tell you where you're at and the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so no matter what you're struggling with, someone else has already struggled with it and

[3:54] YouTube https://youtu.be/fJBYds6zzqI?t=227 || How to Know When to Rest and When to Keep Pushing
solved it. And so I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you deconrain the business and you're trying to scale, we'd love to help you out on the thank you page. You can just book a

[4:07] YouTube https://youtu.be/fJBYds6zzqI?t=240 || How to Know When to Rest and When to Keep Pushing
call with my team and we will look at the business, see if we can help, and if we can, we'll invite you out to Vegas and we'll do this in person live.


VIDEO
TITLE: The Tim Ferriss Quote That Changed How I Live
URL: https://youtu.be/fMTZmFbyhcI
PRIMARY_TOPIC: mindset
TOPICS: mindset, mindset, productivity, content

[0:00] YouTube https://youtu.be/fMTZmFbyhcI?t=0 || The Tim Ferriss Quote That Changed How I Live
this work needs doing and there's just no way around it and it's just it's just looking at the face of the work and it's like smiling back at me like no one else is going to do it. Um, and like I love that one. Like when we're recording content in the early days, we were doing like a hundred shorts every time we did it and it was

[0:20] YouTube https://youtu.be/fMTZmFbyhcI?t=13 || The Tim Ferriss Quote That Changed How I Live
direct to camera and it was the only time I could fit it in with all the portfolio stuff that we're doing. And so I was it was always like I will do what's required. And that's been a really helpful refrain for me when I'm confronted with especially when you know what needs to get done. And the second

[0:36] YouTube https://youtu.be/fMTZmFbyhcI?t=29 || The Tim Ferriss Quote That Changed How I Live
one is but I'll know. And so like even if it does go well and even if everyone else says it's great, but I'll know and it'll then rob me of all of the joy of all of those moments in that experience because I'll know that I could have done better. And the thing is is like to to quote myself from earlier like I've never regretted

[1:00] YouTube https://youtu.be/fMTZmFbyhcI?t=53 || The Tim Ferriss Quote That Changed How I Live
working harder ever. Not once. And some people are like on your deathbed you're going to like no cuz I lived every moment of my day doing what I wanted to do. And I remember I had a boss when I um my first boss after college. She said this thing. I had had a a particularly good weekend and she said, "I'm pretty

[1:21] YouTube https://youtu.be/fMTZmFbyhcI?t=74 || The Tim Ferriss Quote That Changed How I Live
sure happiness is stringing as many of those days in a row as you possibly can." And although I hated the job, that piece of advice has actually been probably what I has been my blueprint for how to live, which is like my birthday looks the same as my Tuesdays, which looks the same as my Sundays. You

[1:40] YouTube https://youtu.be/fMTZmFbyhcI?t=93 || The Tim Ferriss Quote That Changed How I Live
know what the original name pool for this podcast was? It's the only time in history I've done branding my entire adult life. And with club nights, all you're doing is coming up with brands. Paradiso. Oh, it's it's tropical. There'll be a flamingo. Skint. Oh, it's a cheap night. It's for people to get

[1:58] YouTube https://youtu.be/fMTZmFbyhcI?t=111 || The Tim Ferriss Quote That Changed How I Live
fingered in the corner. Like is we all I did was branding, right? I was the branding guy. I'm pretty good at copyrighting. All I did was branding. The one time I've had divine inspiration 3 in the morning wake up with the name was Modern Wisdom. The one time out of every business, every night, every brand

[2:14] YouTube https://youtu.be/fMTZmFbyhcI?t=127 || The Tim Ferriss Quote That Changed How I Live
I've ever come up with, that was the one time. But on the list of the others, mind and matter was one of them. But the other one was a quote from Tim Ferrris. It's called crushing a Tuesday. And he said that what you should aim for in life is for your average Tuesday. Not the spectacular one-time private jet

[2:34] YouTube https://youtu.be/fMTZmFbyhcI?t=147 || The Tim Ferriss Quote That Changed How I Live
with the friends to go for the whatever whatever. Not the UFC power slap launch party with staring at the back of Dan Bilzerian's dirty mullet. Like not that. You want your average Tuesday to look the way that you want most of your life to do. And when I think about the days that I look back on at the end of my day and think like

[2:54] YouTube https://youtu.be/fMTZmFbyhcI?t=167 || The Tim Ferriss Quote That Changed How I Live
today was a good day, invariably it's the same few things. It's I worked very hard on something that I felt was worth doing. I worked out and I spent time with people that I enjoy being around. If I do those three things, I had a good day. And so that's been my, you know, Alex's simple blueprint for doing

[3:16] YouTube https://youtu.be/fMTZmFbyhcI?t=189 || The Tim Ferriss Quote That Changed How I Live
things. And I think the point that you were making earlier, I think it's worth hitting on again, which is just that like most people's definition of work is a negative one, which is why they abhore it. Which is also why they misunderstand so many people who quote, I'll say quote here, are successful or ahead of them or

[3:28] YouTube https://youtu.be/fMTZmFbyhcI?t=201 || The Tim Ferriss Quote That Changed How I Live
whatever. Is that both people, one person says the word work and the other person hears the word pain. And so,


VIDEO
TITLE: When Guilt and Shame Are Actually Holding You Back
URL: https://youtu.be/fV2xJpjel90
PRIMARY_TOPIC: mindset
TOPICS: mindset, mindset, productivity

[0:01] YouTube https://youtu.be/fV2xJpjel90?t=0 || When Guilt and Shame Are Actually Holding You Back
And to be clear, guilt means that you broke your own rules and shame means you broke other people's rules. And those things are only useful after you had a bad behavior, right? As long as they get you to change your behavior for the better. Those two emotions which come as the result of breaking your own rules or breaking

[0:23] YouTube https://youtu.be/fV2xJpjel90?t=16 || When Guilt and Shame Are Actually Holding You Back
other people's rules are effective for changing behavior if you let them help you change your behavior for the better. You just simply feeling bad for the sake of feeling bad and not changing your behavior serves no one. It serves no purpose.


VIDEO
TITLE: Why Your Opinion Matters More Than Everyone Else’s
URL: https://youtu.be/fjURa58HBLA
PRIMARY_TOPIC: mindset
TOPICS: mindset, mindset, productivity

[0:00] YouTube https://youtu.be/fjURa58HBLA?t=0 || Why Your Opinion Matters More Than Everyone Else’s
the but I'll know refrain. I think that a lot of the personal excellence comes down to making the but I'll know more important than the but everyone what will everyone else think? Because the I think the true test of whether you're a quote perfectionist or not is if everyone else in the room says it's exceptional and then you say but I'll know it's not because I don't

[0:25] YouTube https://youtu.be/fjURa58HBLA?t=18 || Why Your Opinion Matters More Than Everyone Else’s
think it's exceptional yet. If you still break what everyone else believes is beautiful so that you can make the thing that you make it the way you want it to make or make it the way you want it to be. I think that is probably like the the truest test of whether or not you really do value your own opinion over

[0:43] YouTube https://youtu.be/fjURa58HBLA?t=36 || Why Your Opinion Matters More Than Everyone Else’s
those of other people's. And if you really want to be true to quote the art, whatever your art is, art, I'm using as like a generic term. It could be the career or the even like the ex the the financial projections that you're supposed to do at your company. Like there is a way you could do it and do it absolutely excellent. And

[0:58] YouTube https://youtu.be/fjURa58HBLA?t=51 || Why Your Opinion Matters More Than Everyone Else’s
there's a way you could do it that you could phone it in and probably not get in trouble. But the thing is that you'd know and then you'd be the type of person who always phones it in. And that to me is disgusting. And that would make me disgusted with me. And that is the thing that would make me want to peel my skin off because I would hate me. And I think that's why so many people do hate

[1:14] YouTube https://youtu.be/fjURa58HBLA?t=67 || Why Your Opinion Matters More Than Everyone Else’s
them because they do settle and they do make these things and they do know and still ignore it. And so they ignore the man in the other room who's clearing his throat and they shut the door and they lock it and they never let that guy in. And so they look like everyone else. They act like everyone else and they get what everyone else gets. Real quick,


VIDEO
TITLE: How I Became an Extreme Person
URL: https://youtu.be/flyjsXDAj4g
PRIMARY_TOPIC: mindset
TOPICS: mindset, mindset, career

[0:00] YouTube https://youtu.be/flyjsXDAj4g?t=0 || How I Became an Extreme Person
Do you think that people get their standards to be raised to this like extreme level? Like were you around other extreme people and you're like, "Oh my gosh, there's so much more to do. That's now the standard." Or do you think that some people are just born extreme and and they they just get there and they bring others to that level?

[0:18] YouTube https://youtu.be/flyjsXDAj4g?t=11 || How I Became an Extreme Person
I I think it's probably a nature nurture question. And to be clear, I don't know the answer. This is just my two cents. I've always been a really intense person. Um like my my father my whole upbringing used to always say like balance. He's like, "You're so unbalanced. you're so unbalanced because like as soon as I'd find something I would just want to do nothing besides that thing until I had like finished it or you know whatever it was and so I do think there's a component of that. The

[0:39] YouTube https://youtu.be/flyjsXDAj4g?t=32 || How I Became an Extreme Person
other aspect though is like I for sure have had call it beliefs broken you know uh frame shifts from people who were ahead of me like me even observing Elon you know it it it stretches the horizon of what you know I think we can accomplish and you know it's actually in some ways very refreshing to think like okay you know where was Elon when he was

[0:56] YouTube https://youtu.be/flyjsXDAj4g?t=49 || How I Became an Extreme Person
36 right versus you know 56 or whatever you know how however old he is now and he's had such an exponential like crescendo in his career that to me it's like it's actually very like inspiring that it just it just takes time and a lot of I think what takes time for entrepreneurs is there's just so many skills required to be a good entrepreneur and you have to be like very good at all of them. That's why I

[1:20] YouTube https://youtu.be/flyjsXDAj4g?t=73 || How I Became an Extreme Person
see entrepreneurship as the single greatest path of personal development. like you get real-time feedback that you suck and then at some point most of us on some level get to a level of success and then say like this is enough or I'm not willing to make the tradeoffs beyond this point in other areas because it depends on the entrepreneur that you ask

[1:38] YouTube https://youtu.be/flyjsXDAj4g?t=91 || How I Became an Extreme Person
but I would say the vast majority of entrepreneurs want to win the game of life and business is a component is one of the games within the larger game of life some people get lost to whatever game they're in um or they just consciously choose that that game is more important to them. I mean, like Steve Jobs accomplished a lot. I think there's there's been a lot that's been documented about his, you know, personal life suffering, you know, as as a result of his professional career. You could

[2:02] YouTube https://youtu.be/flyjsXDAj4g?t=115 || How I Became an Extreme Person
make an argument that he was amazing, net positive for humanity, but on the micro level, he lived a harder existence. Elon is probably another one of those people. A lot of people don't wouldn't want Elon's life, and he says, "You wouldn't want my life." That's probably a lot of my a lot of my free like shower time right now is like when you know the price of the thing you want, like it's okay to go into a store, see something you like, and then not buy

[2:26] YouTube https://youtu.be/flyjsXDAj4g?t=139 || How I Became an Extreme Person
it. Real quick,


VIDEO
TITLE: Scared of Debt? Your Business Will Stall
URL: https://youtu.be/gOG7zvp2ub0
PRIMARY_TOPIC: mindset
TOPICS: mindset, scaling, wealth, mindset

[0:00] YouTube https://youtu.be/gOG7zvp2ub0?t=0 || Scared of Debt? Your Business Will Stall
I have a rental equipment company in Mexico. Uh we're currently doing about seven million a year. And um what it's um what it is is stopping me really right now, it's my psychological and my psychological fear to um have a lot of depth. I don't want to go I I don't want to go more into depth. I can. Um, we're currently the best uh

[0:29] YouTube https://youtu.be/gOG7zvp2ub0?t=22 || Scared of Debt? Your Business Will Stall
rated company for dealers in Mexico as clients. We're number one uh we're number one client for all the dealership uh machinery that we buy in Mexico. Um they have we have a So you want to grow and you don't want to go in more debt in order to grow. Yeah. But um it's becoming like a really really uh volume market. Everyone's

[0:53] YouTube https://youtu.be/gOG7zvp2ub0?t=46 || Scared of Debt? Your Business Will Stall
buying a lot of machines. Um, we have been growing slowly but growing 30% a year. That's great. That sounds slow. That's good. And I want to hit at least 5 million in the next few years. Yeah. Um, so let's say 1.5 million for next year. Close next year. Yeah. On sales monthly. Yeah. 1.5 million monthly. Got

[1:14] YouTube https://youtu.be/gOG7zvp2ub0?t=67 || Scared of Debt? Your Business Will Stall
it. Got it. Yeah. I'm currently on one million. Um, I definitely can. I have everything. Uh all my dealers trust me. Uh it's been a trust built uh relationship. I got you. So fundamentally you want to grow. Yep. You don't want to take on debt. Yeah. Or more debt than you are right now. More more debt. Yeah. Exactly. Yeah. I'm

[1:37] YouTube https://youtu.be/gOG7zvp2ub0?t=90 || Scared of Debt? Your Business Will Stall
on the limit. I have like my percentage of debt in my mind that I don't want to why jump. uh because that's um finance uh health help for me like mentally and for the business. Okay. So one of them will have to give I'm sorry you want to grow. Yeah. You don't want to do the thing that is required to grow for your capital

[1:59] YouTube https://youtu.be/gOG7zvp2ub0?t=112 || Scared of Debt? Your Business Will Stall
intensive business. Yeah. So your rate of growth will slow down or you have to re adjust how you analyze risk. Okay. And well, my question is um thought we had it. No, no, no. Really? No. What is the psychology around the fear of the death thing? I thought you were going. How do you get rid of that psychological

[2:21] YouTube https://youtu.be/gOG7zvp2ub0?t=134 || Scared of Debt? Your Business Will Stall
fear or what would you do in my place? Because math, math, what kind of math? Like, so what would your math be? So, fundamentally, debt increases risk, right? And so the more debt you take on, the more risk you're exposed to, which means volatility has a bigger influence on the risk of your business, the

[2:39] YouTube https://youtu.be/gOG7zvp2ub0?t=152 || Scared of Debt? Your Business Will Stall
likelihood that you fail to make a payment to a bank or whoever you you you owe the money to, right? And then if you fail to make payments, eventually they take over control and it sucks, right? So the math is what because like if you had a if you owned everything in cash, would there be risk in your business?

[2:57] YouTube https://youtu.be/gOG7zvp2ub0?t=170 || Scared of Debt? Your Business Will Stall
No. Right? If you owned everything 99% in cash and 1% in debt, would you feel comfortable with that risk? Yeah. Okay. So, this is just a how much risk are you willing to take question which comes down to literally just doing the math around the volatility? What is the seasonal volatility of the business?

[3:12] YouTube https://youtu.be/gOG7zvp2ub0?t=185 || Scared of Debt? Your Business Will Stall
What are the payments that I'm I'm what cash flow are we spitting off relative to the debt covenants we have? And then what coverage do I feel comfortable knowing that I can commit to over this period of time given the performance of the business? Now, typically you will not get good debt without them already doing that

[3:33] YouTube https://youtu.be/gOG7zvp2ub0?t=206 || Scared of Debt? Your Business Will Stall
diligence for themselves. Like a good lender will already do most of that modeling for you when you say, "I would like more money." Now, consumer debt versus business debt different. And that's why I'm saying this. And so for you to say like, I'm going to buy this truck $400,000 and this truck is going

[3:49] YouTube https://youtu.be/gOG7zvp2ub0?t=222 || Scared of Debt? Your Business Will Stall
to generate $400,000 per year in gross profit and my payment for this $100,000 truck is extended over five years and so I need to make $20,000 a year payment and the truck make me 400. Is that super risky? No, it's not. It just depends on you. And so in terms of getting over the psychology, it's just like how likely is it that I'm

[4:08] YouTube https://youtu.be/gOG7zvp2ub0?t=241 || Scared of Debt? Your Business Will Stall
going to default on this payment? And I think that is entirely individual. Dave Ramsey takes on no debt. He says for him 1% debt 99% cash is too risky. That's fine. And so there are some questions that are purely individual. And so said differently, if you wanted to grow the business and say I want to grow without

[4:24] YouTube https://youtu.be/gOG7zvp2ub0?t=257 || Scared of Debt? Your Business Will Stall
debt, you totally could. You will just sacrifice your growth. You can still grow it will be slower. And so fundamentally that's the that's the trade. There's nothing wrong either way. It's just that like you want to grow faster, but you don't want to take on debt. So either we have to change how we appraise risk so it's not that risky.

[4:42] YouTube https://youtu.be/gOG7zvp2ub0?t=275 || Scared of Debt? Your Business Will Stall
So, you're not afraid. Or maybe you're right to be afraid and other people will go belly up in time and then you'll buy their assets for way less and then you'll just win in the long run. Chick-fil-A, which is famous uh restaurant here, they grew significantly slower than Boston Market, which those you are old enough remember Boston

[4:58] YouTube https://youtu.be/gOG7zvp2ub0?t=291 || Scared of Debt? Your Business Will Stall
Market. So, Boston Market uh started out later, blew up, IPOed, and then imploded. And the whole time Chick-fil-A just kept growing. And it was because for them, the slow and steady was the thing that won the race. And so if you believe that you want to stay in this business for 20, 30 plus years, I don't

[5:12] YouTube https://youtu.be/gOG7zvp2ub0?t=305 || Scared of Debt? Your Business Will Stall
know if that's true. Is that true? Yeah. Yeah. Yeah. Give those vibes. Um, so if that's the game, then I think you're right to be appropriately risk averse. Okay? Because fundamentally, if you grow a little slower, but you make it 30 years, you'll be gigantic. But if you go out of business on any bad

[5:32] YouTube https://youtu.be/gOG7zvp2ub0?t=325 || Scared of Debt? Your Business Will Stall
year because of the debt covenants you took out, you go back to zero. And so I think it's okay to be appropriately riskaverse. Just make sure that like again at 99 and one you're fine. So just draw the lines that nice thing is that these are projections. You know what the seasonality is in the business? But you

[5:48] YouTube https://youtu.be/gOG7zvp2ub0?t=341 || Scared of Debt? Your Business Will Stall
have to be willing to say like what if one of these vendors go somewhere else what if robots come in and these machines are no longer viable etc etc right? So it's like how much risk am I willing to take? So I think it's appropriate to have this concern. Um I just wouldn't have emotionality around it. trying to I try

[6:05] YouTube https://youtu.be/gOG7zvp2ub0?t=358 || Scared of Debt? Your Business Will Stall
to estimate what how likely do I think these things are and then you make your bets and at the front end of the day we all do that. We all make bets. So it's just part of the game. Thank you very much. Appreciate you. If you're a business owner and you are not growing as fast as you'd like, I'd like to give you a free

[6:20] YouTube https://youtu.be/gOG7zvp2ub0?t=373 || Scared of Debt? Your Business Will Stall
gift. So my team and I put together the $100 million scaling road map, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how they got past it. And so we broke it into these 10 stages and

[6:35] YouTube https://youtu.be/gOG7zvp2ub0?t=388 || Scared of Debt? Your Business Will Stall
we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of the functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so no

[6:48] YouTube https://youtu.be/gOG7zvp2ub0?t=401 || Scared of Debt? Your Business Will Stall
matter what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you deconrain the business and you're trying

[7:02] YouTube https://youtu.be/gOG7zvp2ub0?t=415 || Scared of Debt? Your Business Will Stall
to scale, we'd love to help you out on the thank you page. You can just book a call with my team and we will look at the business, see if we can help, and if we can, we'll invite you out to Vegas and we'll do this in person live.


VIDEO
TITLE: You Will Never Be Sharper Than You Are Right Now
URL: https://youtu.be/gU9HNpXw-_E
PRIMARY_TOPIC: mindset
TOPICS: mindset, mindset, career

[0:00] YouTube https://youtu.be/gU9HNpXw-_E?t=0 || You Will Never Be Sharper Than You Are Right Now
I mean, I think a lot about the end of my life. Maybe it's a borderline obsession of mine, but thinking about like what the last 5 years are going to look like and also thinking about my cognitive decline, which is going to be inevitable on the back half of my, you know, life. Um, and it gets really

[0:13] YouTube https://youtu.be/gU9HNpXw-_E?t=6 || You Will Never Be Sharper Than You Are Right Now
tricky when you think about fluid intelligence, which peaks when you're like between 25 and 35 and then like at our age right now, it's just all going down, right? Like we're beginning the slow decline. And in thinking about that, I was like, I will actually never be sharper than I am today for the rest

[0:26] YouTube https://youtu.be/gU9HNpXw-_E?t=19 || You Will Never Be Sharper Than You Are Right Now
of my life. And the idea that there will be young people who will replace me because humans are all replaceable. Um we have proven that. And so uh when when I think about that it it decreases the stakes of these huge dreams that if I don't accomplish them, I will be upset or else. Um and so it's like we have these big or elsees like we

[0:50] YouTube https://youtu.be/gU9HNpXw-_E?t=43 || You Will Never Be Sharper Than You Are Right Now
threat we want to threaten the universe like I can't stand it if this does not occur. It's like and the universe remains unchanged and the universe is undefeated. Real quick, I'm going to show you the exact 10stage road map from zero to 100 million plus that less than 1% of companies finish I've now done multiple

[1:07] YouTube https://youtu.be/gU9HNpXw-_E?t=60 || You Will Never Be Sharper Than You Are Right Now
times. And so I can say with a lot of confidence that these are the stages as headcount increases that you need to get through. And I broke each of these down by eight different functions of the business. What the constraint feels like like what are the symptoms of it when you're going through it and then what

[1:21] YouTube https://youtu.be/gU9HNpXw-_E?t=74 || You Will Never Be Sharper Than You Are Right Now
steps we actually took to graduate. And we've done this across software, physical products, uh, service businesses, brick and mortar, all of this, and it works. And it's my gift to you. It's absolutely free. And so the link's in the description, but you just go acquisition.comroadmap. Just enter your info and it'll spit it

[1:36] YouTube https://youtu.be/gU9HNpXw-_E?t=89 || You Will Never Be Sharper Than You Are Right Now
right back to you. Offering.


VIDEO
TITLE: Stop Letting Other People’s Preferences Run Your Life
URL: https://youtu.be/gk0B-0Xg03U
PRIMARY_TOPIC: mindset
TOPICS: mindset, mindset, branding

[0:00] YouTube https://youtu.be/gk0B-0Xg03U?t=0 || Stop Letting Other People’s Preferences Run Your Life
The hate um that we all get whether it's from ourselves or other people or the hate that we spew towards the external conditions is simply boiled down to this person lives their wife life in a way that I would not prefer. And so I have translated every single negative comment that comes to me um where someone

[0:19] YouTube https://youtu.be/gk0B-0Xg03U?t=12 || Stop Letting Other People’s Preferences Run Your Life
complains about me so flipping the script um to Alex lives his life in a way that I would not prefer. Mhm. And so it's actually been this very weird like, oh, they said all this stuff and I was like, does that mean that I live my life in a way they wouldn't prefer? Great. Because they live their life in a

[0:36] YouTube https://youtu.be/gk0B-0Xg03U?t=29 || Stop Letting Other People’s Preferences Run Your Life
way that I wouldn't prefer and that's why it's their life and I live my life and it's just been this really wonderful reframe that like just almost comically make but like completely minimizes most things. But I think that complaints come down to that the universe exists in a way that I would not prefer.

[0:50] YouTube https://youtu.be/gk0B-0Xg03U?t=43 || Stop Letting Other People’s Preferences Run Your Life
It's like why are you not bending to my will? Yeah. And so um I think uh shoot I can't remember the psychologist. I'm going to I'm going to butcher it, but one of the big guys um talked I want to say Kinsey, but I don't want to mess it up. Um talked about there's three primary things that everyone uh casts all their

[1:07] YouTube https://youtu.be/gk0B-0Xg03U?t=60 || Stop Letting Other People’s Preferences Run Your Life
pain and suffering to which is you have circumstances, you have other people, and you have self. And that's it. Those are the three those are the three big ones that everyone puts all of their all of their blame on. And so the first two obviously don't serve you. The third sometimes serves you depending on what

[1:24] YouTube https://youtu.be/gk0B-0Xg03U?t=77 || Stop Letting Other People’s Preferences Run Your Life
you do as a result of it, right? And so, um, that actually those big three has just been a really easy filter. It's like, oh, am I blaming circumstances? Am I blaming other people? Am I blaming me? And, um, obviously you want to skip to you because that's the only thing you can do anything about. Real quick, I'm

[1:37] YouTube https://youtu.be/gk0B-0Xg03U?t=90 || Stop Letting Other People’s Preferences Run Your Life
going to show you the exact 10-stage road map from zero to 100 million plus that less than 1% of companies finish I've now done multiple times. And so, I can say with a lot of confidence that these are the stages as headcount increases that you need to get through. And I broke each of these down by eight

[1:53] YouTube https://youtu.be/gk0B-0Xg03U?t=106 || Stop Letting Other People’s Preferences Run Your Life
different functions of the business. What the constraint feels like, like what are the symptoms of it when you're going through it, and then what steps we actually took to graduate. And we've done this across software, physical products, uh, service businesses, brick-andmortar, all of this, and it works. And it's my gift to you. It's

[2:08] YouTube https://youtu.be/gk0B-0Xg03U?t=121 || Stop Letting Other People’s Preferences Run Your Life
absolutely free. And so the link's in the description, but you just go acquisition.comroadmap, just enter your info, and it'll spit it right back to you. Offering.


VIDEO
TITLE: What If Your Trauma Actually Made You Better?
URL: https://youtu.be/glx-N7CMbqA
PRIMARY_TOPIC: mindset
TOPICS: mindset, mindset, career

[0:00] YouTube https://youtu.be/glx-N7CMbqA?t=0 || What If Your Trauma Actually Made You Better?
And I want to use the the actual definition of trauma here. All right? Rather than the social media influencer uh fufu, whatever. All right? The actual definition here is that you have a permanent change in behavior as a result of an aversive stimulus. And I'll translate that in a second. All right?

[0:18] YouTube https://youtu.be/glx-N7CMbqA?t=11 || What If Your Trauma Actually Made You Better?
So that means that you changed how you acted from something bad that happened to you. So just think about that. So whenever you hear people be like, "Ah, she traumatized me." I would then respond, in what way did you change your behavior as a result of the bad thing? And if someone doesn't have an answer,

[0:35] YouTube https://youtu.be/glx-N7CMbqA?t=28 || What If Your Trauma Actually Made You Better?
it's like, no, she just did a bad thing, but guess what? You showed resilience. You showed fortitude and you showed adaptability. So, it didn't actually permanently change your behavior. Now, I'm going to give you an example of trauma, bad thing that creates a positive change in behavior. Is it still

[0:52] YouTube https://youtu.be/glx-N7CMbqA?t=45 || What If Your Trauma Actually Made You Better?
trauma? By my definition, yes. But was the trauma bad? Ah, interesting. So let's dive in. So if the behavior change is positive, then it means you got better from a traumatic experience. That seems antithetical or against what more most people would say about trauma. Trauma only makes you worse, right? It

[1:12] YouTube https://youtu.be/glx-N7CMbqA?t=65 || What If Your Trauma Actually Made You Better?
happens to you. You're a victim, right? What if it happens for you and you get better for it, right? Now, if it's against your long-term goals, then you got worse from it. That's how we would that's how we'd think through this. If you some bad thing happens to you and then you have this goal of who you want to become, how

[1:28] YouTube https://youtu.be/glx-N7CMbqA?t=81 || What If Your Trauma Actually Made You Better?
you want to behave, where you want to go, but you it becomes less likely that occurs. It traumatized you. It did. And you had low adaptability. You got worse from it. Now, I want to be clear here. Both outcomes mean you were traumatized. You had a permanent change of behavior from a bad thing. You learn to do something

[1:48] YouTube https://youtu.be/glx-N7CMbqA?t=101 || What If Your Trauma Actually Made You Better?
different going forward. And so people who take my words out of context make it seem like I justify trauma when it couldn't be further from the truth. All right? I hope no one has bad things happen to them, right? Um but I see bad things, things happening against our preferences as a fact of life. The only thing we have is our response

[2:09] YouTube https://youtu.be/glx-N7CMbqA?t=122 || What If Your Trauma Actually Made You Better?
to those bad


VIDEO
TITLE: How to Get Taken Seriously When Nobody Thinks You’re Ready
URL: https://youtu.be/gz-O_SFlD-0
PRIMARY_TOPIC: mindset
TOPICS: mindset

[0:00] YouTube https://youtu.be/gz-O_SFlD-0?t=0 || How to Get Taken Seriously When Nobody Thinks You’re Ready
I think you become the exception by being the rule. And so I'll unpack that, but like we we highlight the 16-year-old, right? We don't nearly as much highlight the 30-year-old who's crushing it because it's like, well, obviously he worked for a decade and then he got there. It's like, but if you work for a decade and

[0:19] YouTube https://youtu.be/gz-O_SFlD-0?t=12 || How to Get Taken Seriously When Nobody Thinks You’re Ready
they get you there, you are exceptional. You are already at the very ends of achievement and you did it by following the rule, which is that it's just maybe not unpredicted. Yes. It's not conflare, not necessarily that it's the only kind of rare. It's rare that it was a lottery ticket more than And of course, and I want to

[0:43] YouTube https://youtu.be/gz-O_SFlD-0?t=36 || How to Get Taken Seriously When Nobody Thinks You’re Ready
be clear, maybe he's 16 or And like Mr. Beast is a perfect example of this. He's 25, I think, now. Something like that. 256\. I know we're getting old. Um, and so the thing is is that he started, I think, making videos when he was 12, right? And so it's like, oh well, he's got 13 years in just one game spending

[1:03] YouTube https://youtu.be/gz-O_SFlD-0?t=56 || How to Get Taken Seriously When Nobody Thinks You’re Ready
every hour of every day for that 13 years doing it. And so some of these kind of younger guys, and I think part of this is just proliferation of information and access to information has just gotten, you know, bountiful for everyone. And with AI, it's been easier for people with fewer resources that to

[1:17] YouTube https://youtu.be/gz-O_SFlD-0?t=70 || How to Get Taken Seriously When Nobody Thinks You’re Ready
to start actual things, right? The cost of entry financially is significantly lower and the cost the access to information is basically almost zero. And so when you combine those things, if you're 14 years old, you have high fluid intelligence. Like your brain's working. So if you're like if you're on the

[1:32] YouTube https://youtu.be/gz-O_SFlD-0?t=85 || How to Get Taken Seriously When Nobody Thinks You’re Ready
younger side, like there's there is no rule that says that an app designed by a 14-year-old is in some way or anyway valued less by a customer than an app that's developed by a 40-year-old. There's no rule. And so I will also push back on one thing, which is if you continue to feel like people don't take you seriously,

[1:58] YouTube https://youtu.be/gz-O_SFlD-0?t=111 || How to Get Taken Seriously When Nobody Thinks You’re Ready
if you continue to feel like people don't take you seriously because of your age, it might be not because of your age. It might be because you suck. And I think that is a significantly harder and pro and more probable pill that you'll have to swallow. Well, especially given that self assessment and reflection is

[2:17] YouTube https://youtu.be/gz-O_SFlD-0?t=130 || How to Get Taken Seriously When Nobody Thinks You’re Ready
difficult to do when you're young. Your own ability to understand where your strengths and weaknesses lie. It's hard. Full stop. Sure. It's really hard if you're 20. Yeah. Right. Or 22. Real quick, I'm going to show you the exact 10stage road map from zero to 100 million plus that less than 1% of companies finish. I've now done multiple

[2:35] YouTube https://youtu.be/gz-O_SFlD-0?t=148 || How to Get Taken Seriously When Nobody Thinks You’re Ready
times. And so, I can say with a lot of confidence that these are the stages as headcount increases that you need to get through. And I broke each of these down by eight different functions of the business. What the constraint feels like, like what are the symptoms of it when you're going through it, and then

[2:49] YouTube https://youtu.be/gz-O_SFlD-0?t=162 || How to Get Taken Seriously When Nobody Thinks You’re Ready
what steps we actually took to graduate. And we've done this across software, physical products, uh, service businesses, brick-andmortar, all of this. And it works. And it's my gift to you. It's absolutely free. And so the link's in the description, but you just go acquisition.comroadmap. Just enter your info and it'll spit it

[3:04] YouTube https://youtu.be/gz-O_SFlD-0?t=177 || How to Get Taken Seriously When Nobody Thinks You’re Ready
right back to you. Offering.


VIDEO
TITLE: How to Buy Back 36 Years of Your Life
URL: https://youtu.be/hULiVdSEynY
PRIMARY_TOPIC: mindset
TOPICS: mindset

[0:00] YouTube https://youtu.be/hULiVdSEynY?t=0 || How to Buy Back 36 Years of Your Life
If you extrapolate out what a normal life is like, right? Maybe someone makes, you know, a million dollar or $2 million over the span of their entire career, right? 40 years plus. I think there's just a certain amount of work that must be done to generate income. And so, what I would rather do is just take that 40 years and just cram it into four and then have the other 36 years of my life to do whatever I want with

[0:19] YouTube https://youtu.be/hULiVdSEynY?t=12 || How to Buy Back 36 Years of Your Life
resources far beyond what I would be able to do there. And so, I remember Ila uh had this very early conversation with actually. I think it was our first date. She said, she's like, "I just want to help people." Right? Like, that was her whole thing. And I was like, "Do you think it'd be possible for you to help people and to make money?" And she was like, "Well, yeah." And I was like,

[0:36] YouTube https://youtu.be/hULiVdSEynY?t=29 || How to Buy Back 36 Years of Your Life
"Okay, do you think you could help more people if you made more money?" And she was like, "Yeah." And in that conversation, she shifted from being what I would consider a bleeding heart of just like doing everything like just trying to just just help every single person. But the thing is is you're li your resources are so limited. You can't

[0:52] YouTube https://youtu.be/hULiVdSEynY?t=45 || How to Buy Back 36 Years of Your Life
do much. And so, if you want to help a lot of people, it's like you got to learn the game. And the thing is to win that game, it's like you probably have to outwork people, a lot of people, and 1 minute you have to be called names by people who live lives that you don't like. I want to be very clear about this. When I say work hard and smart, it doesn't mean

[1:08] YouTube https://youtu.be/hULiVdSEynY?t=61 || How to Buy Back 36 Years of Your Life
it's going to be exciting. Real quick,


VIDEO
TITLE: Normalize 72-Hour Work Weeks for Young Men
URL: https://youtu.be/huoRgSvoLss
PRIMARY_TOPIC: mindset
TOPICS: mindset

[0:00] YouTube https://youtu.be/huoRgSvoLss?t=0 || Normalize 72-Hour Work Weeks for Young Men
I'd like to normalize a six day a week, 12-hour per day work week for men between 16 and 28. And despite all the self-worth voodoo that social media and society will tell you, you are valued based on your utility. And when you're young, you have none, but you have a lot of energy. And so, trade that energy for

[0:22] YouTube https://youtu.be/huoRgSvoLss?t=15 || Normalize 72-Hour Work Weeks for Young Men
experience points and become useful. The first rule of entrepreneurship, according to Alex, is use what you've got. And the reason I like that is because many people always don't start things because they don't have the capital, they don't have the connections, they don't have the whatever insert insecurity or projection of blame and power they want to put on.

[0:42] YouTube https://youtu.be/huoRgSvoLss?t=35 || Normalize 72-Hour Work Weeks for Young Men
But the first rule is you use what you have. And so it's about resourcefulness, not resources. And so if you have energy, you use the resource you have. You use what you've got to trade to develop experience, to develop proof that you can get good at a skill. And you only get good at a skill by not 1 minute being good at a skill and repeating it and then failing at each time and then making incremental improvements which take many many repetitions until you actually get good. And this may be a

[1:08] YouTube https://youtu.be/huoRgSvoLss?t=61 || Normalize 72-Hour Work Weeks for Young Men
little controversial, but I'm not here to be nice to you. I'm trying to be kind, which might mean that it hurts a little bit. Real quick, if you're a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So my team and I put together the $100 million scaling road

[1:23] YouTube https://youtu.be/huoRgSvoLss?t=76 || Normalize 72-Hour Work Weeks for Young Men
map, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how they got past it. And so we broke it into these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you,

[1:41] YouTube https://youtu.be/huoRgSvoLss?t=94 || Normalize 72-Hour Work Weeks for Young Men
what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so no matter what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information, and

[1:58] YouTube https://youtu.be/huoRgSvoLss?t=111 || Normalize 72-Hour Work Weeks for Young Men
if you want us to actually help you deconstrain the business and you're trying to scale, we'd love to help you out on the thank you page. You can just book a call with my team and we will look at the business, see if we can help. And if we can, we'll invite you out to Vegas and we'll do this in person live.


VIDEO
TITLE: If It Won’t Work in 20 Years, End It Today
URL: https://youtu.be/i1Vji6MzbBs
PRIMARY_TOPIC: mindset
TOPICS: mindset, mindset, branding

[0:00] YouTube https://youtu.be/i1Vji6MzbBs?t=0 || If It Won’t Work in 20 Years, End It Today
What if I'm stuck with a bad business partner in a podcast because our brands are tied? Should I build my own projects, too? Or would that spread me too thin? I think you probably need to have a conversation with your partner on like why do we want to end this partnership or why do you want to end this partnership? Is it like are you

[0:16] YouTube https://youtu.be/i1Vji6MzbBs?t=9 || If It Won’t Work in 20 Years, End It Today
doing more of the work, they're getting more of the money? Like, what is happening? At the end of the day, like I will say this, if you don't think the partnership is going to work out over the next 20 years, it's like you might as well end it today and get started. Um, and I think if you do it in a graceful way, there's plenty of partnerships that have ended gracefully and just say, "Hey, we're like, we've had an amazing time. We've had an

[0:35] YouTube https://youtu.be/i1Vji6MzbBs?t=28 || If It Won’t Work in 20 Years, End It Today
amazing journey with you. I'm going in this direction. He's going in this direction. Follow both of us. Like, it doesn't have to be this combative thing.


VIDEO
TITLE: How to Actually Learn From Every Podcast You Hear
URL: https://youtu.be/iBZBteDOeZ4
PRIMARY_TOPIC: mindset
TOPICS: mindset, mindset, productivity

[0:00] YouTube https://youtu.be/iBZBteDOeZ4?t=0 || How to Actually Learn From Every Podcast You Hear
naturally select whatever the most important learning is from the content that you consume is the best way to work out what what is going to resonate and it's the best way to act on it as well. If you can't stop thinking about it when you go to bed tonight and you can't stop telling your friends about it in the

[0:14] YouTube https://youtu.be/iBZBteDOeZ4?t=7 || How to Actually Learn From Every Podcast You Hear
morning and you've clipped it from this podcast or any other podcast or any other book or whatever whatever the thing is that you keep sending photos of and you keep on reciting to people and you try and tell your mom about and she doesn't care. That is the thing that you need to work on and you don't need to do

[0:30] YouTube https://youtu.be/iBZBteDOeZ4?t=23 || How to Actually Learn From Every Podcast You Hear
if you take half a thing from this podcast or any other podcast that and you work on it for a month. You have made so much progress. And do you understand how blessed you are to have this opportunity? You could have been born in the Middle Ages before the Gutenberg printing press when they wouldn't even give you the Bible in the

[0:48] YouTube https://youtu.be/iBZBteDOeZ4?t=41 || How to Actually Learn From Every Podcast You Hear
common language so that you had to go through the priest to be able to have a relationship with God. Right now you can search for whatever it is that you're dealing with. Find the greatest minds on the planet, listen to them, and then the next day implement it, and you move not only yourself, but you move the world

[1:02] YouTube https://youtu.be/iBZBteDOeZ4?t=55 || How to Actually Learn From Every Podcast You Hear
around you. You get to nudge yourself and the rest of the world in a direction that you want to go, and you get to feel proud about it, and it's within your control. You have never been more blessed. There's a there's a quote that I want to that I want to hit here that I think would be relevant to we were just

[1:23] YouTube https://youtu.be/iBZBteDOeZ4?t=76 || How to Actually Learn From Every Podcast You Hear
talking about with the people who are sad and alone. And one of the one of the biggest breakthroughs that I had from a from a mental perspective was actually defining emotions for what they are operationally. So sadness comes from a lack of options or rather a lack of perceived options. And that's why it feels like

[1:41] YouTube https://youtu.be/iBZBteDOeZ4?t=94 || How to Actually Learn From Every Podcast You Hear
hopelessness because you don't know what to do. When I realized that sadness meant that I didn't know what to do, it meant that another way that I could define sadness was ignorance. And that is solvable. And so whenever I feel sad now, it's been my trigger to immediately think, what do I not know? What option

[1:59] YouTube https://youtu.be/iBZBteDOeZ4?t=112 || How to Actually Learn From Every Podcast You Hear
do I not see? Because the opposite of that is anxiety, which is you have many options and you have few priorities. Looks you have many paths that you could pursue and you just don't know which one. And so being able to operationalize what these emotions felt like. So if you feel sad, it just means that you need to

[2:16] YouTube https://youtu.be/iBZBteDOeZ4?t=129 || How to Actually Learn From Every Podcast You Hear
go learn more and that you can do. And then all of a sudden the learning more becomes the option and then you don't need to feel sad anymore. And that was like one of the biggest breakthroughs for my like mental health or whatever you want to call it mindset um that set me free. And I've taken a lot of effort

[2:31] YouTube https://youtu.be/iBZBteDOeZ4?t=144 || How to Actually Learn From Every Podcast You Hear
to try and operationalize emotions so that I can either get out of them or lean into them. So like patience for example, right? And I'm only bringing this up because I think it might be relevant to some people is that most goals are attainable if you expand the time horizon. Even enormous ones like you can do anything in 10 years.

[2:47] YouTube https://youtu.be/iBZBteDOeZ4?t=160 || How to Actually Learn From Every Podcast You Hear
You could walk to the moon. You could do there you go. You can do anything. And so for me, I am I would say a naturally impatient person. Like I tend to want things immediately now. And you know what? You probably are too. But once I defined patience as figuring out what to do in the meantime, it allowed

[3:05] YouTube https://youtu.be/iBZBteDOeZ4?t=178 || How to Actually Learn From Every Podcast You Hear
me to control what I did. Because now like you and I are being patient for your stock investments right now as we're on this podcast, we're being patient for that because we're doing things in the meantime. And so whenever I felt impatient and wanted to change course, I had to just redefine what do I

[3:24] YouTube https://youtu.be/iBZBteDOeZ4?t=197 || How to Actually Learn From Every Podcast You Hear
need to do today? And if you are sad and impatient, then it means that right now you need to learn what the option is that you need to go pursue. And then that makes it very much under your control. And so step by step each of these emotions over time I spent a lot of time trying to define them out so

[3:37] YouTube https://youtu.be/iBZBteDOeZ4?t=210 || How to Actually Learn From Every Podcast You Hear
that they no longer control me and I know how to solve them. And then and then now it just becomes a faster and faster muscle like oh I feel anxiety that means that I have many options that I don't have priorities. Okay what's my priority? And then all of a sudden what used to take days of anxiety and feeling

[3:51] YouTube https://youtu.be/iBZBteDOeZ4?t=224 || How to Actually Learn From Every Podcast You Hear
this you know frog in my throat was just oh I need to make a list of all the things that I'm looking at. Which one's the most important? Ignore the rest. And then I'm good. And what you you take days, takes minutes. One of yours is choosing the plan isn't hard. Doing the plan isn't hard. Sticking to

[4:11] YouTube https://youtu.be/iBZBteDOeZ4?t=244 || How to Actually Learn From Every Podcast You Hear
the plan is hard. Charlie Munger said,


VIDEO
TITLE: The Math Behind Quitting Your Job Safely
URL: https://youtu.be/iJBdQ5GZ0LI
PRIMARY_TOPIC: mindset
TOPICS: mindset, career, wealth, mindset

[0:00] YouTube https://youtu.be/iJBdQ5GZ0LI?t=0 || The Math Behind Quitting Your Job Safely
Is there a framework for knowing when to quit? So, I think there's the there's like the math behind it. And the math, I think, is pretty straightforward. So, like when do you quit your business? I like you've saved up 3 to 6 months of personal savings. Number one. Number two is that you have started something because

[0:18] YouTube https://youtu.be/iJBdQ5GZ0LI?t=11 || The Math Behind Quitting Your Job Safely
nowadays in the digital age, you can begin a business on the side that can generate income. and that income um in the small amount of time that you're not working uh replaces or at least matches the existing income you have from your your current job and you've been able to do that or demonstrate that income for

[0:35] YouTube https://youtu.be/iJBdQ5GZ0LI?t=28 || The Math Behind Quitting Your Job Safely
like 3 to 6 months. If you do that, that's a very like math way of approaching it. That also is basically never the reason that people aren't quitting their job, right? Like that's a really s like I have I have I have backlog. I've matched my current income with my part-time work, and if I just put my full-time work, I

[0:51] YouTube https://youtu.be/iJBdQ5GZ0LI?t=44 || The Math Behind Quitting Your Job Safely
would probably make more. Very reasonable, but never actually the reason that people don't do it. I was I was thinking about the two sort of reasons why someone might quit something or feel like they want to quit. And one of them is clearly because it's hard, and that's obviously not reason enough to quit. And then there's

[1:05] YouTube https://youtu.be/iJBdQ5GZ0LI?t=58 || The Math Behind Quitting Your Job Safely
another one which you were speaking to there, which is it's not moving me towards a meaningful goal irrespective of how hard it is. Like a marathon, you're raising money for a charity you care about. It's hard, but you don't quit. Yeah. And then there's maybe if you're running a marathon for no apparent

[1:19] YouTube https://youtu.be/iJBdQ5GZ0LI?t=72 || The Math Behind Quitting Your Job Safely
reason, you know, there was no charity, there was no one watching, there was no like fitness benefit, then that's a good I guess moment to consider quitting. Um, my story mimics yours in a way that I didn't realize. I didn't realize you went through a similar thing in terms of call the parents disownership.

[1:35] YouTube https://youtu.be/iJBdQ5GZ0LI?t=88 || The Math Behind Quitting Your Job Safely
Yeah. um no real great option to to flee to but feeling like the current path that would have led me to be I don't know business management student was significantly worse on balance than taking the risk but I think maybe a point of distinction is it didn't I was so naive that it didn't feel like a risk.

[1:54] YouTube https://youtu.be/iJBdQ5GZ0LI?t=107 || The Math Behind Quitting Your Job Safely
Yeah. So what's really interesting about that is um the guarantee and so a lot of times we don't we don't look at what I call the don't which is like the the alternate path. And so if I had played out my existing path, I had a guarantee of outcome I didn't want. It was just at a delay. Whereas here, there's a chance that I

[2:16] YouTube https://youtu.be/iJBdQ5GZ0LI?t=129 || The Math Behind Quitting Your Job Safely
can make it. And so one of the final kind of frameworks for making the decision was guarantee bad, chance at good. And I was like, well, I might as well take a chance. And I I strongly um encourage thinking about uh playing it out. And so what I mean by that is like I think fear exists in the vague, not in the

[2:42] YouTube https://youtu.be/iJBdQ5GZ0LI?t=155 || The Math Behind Quitting Your Job Safely
specific. And so when you say I'm going to quit my job and then what if this doesn't work? I'm a failure. Tons of fear. If I say I'm gonna quit my job and then I'm gonna try and start a business and if the business doesn't work, I'll probably have a compelling story that I could tell for business school if I

[3:02] YouTube https://youtu.be/iJBdQ5GZ0LI?t=175 || The Math Behind Quitting Your Job Safely
wanted to to show that I had some entrepreneurial slant. In the meantime, I could use that experience plus my job experience to probably get another or maybe even better job in the meantime and match or or supersede my existing income. And the actual loss would be maybe the savings that I had saved up.

[3:18] YouTube https://youtu.be/iJBdQ5GZ0LI?t=191 || The Math Behind Quitting Your Job Safely
If I'm younger or I haven't made as much money as I want, then that's never been the amount of money that would be material anyways on the grand scheme of what I would like to make. Um, and in terms of living situation, I will worst case go back to my parents house with my tail between my legs or sleep at a

[3:34] YouTube https://youtu.be/iJBdQ5GZ0LI?t=207 || The Math Behind Quitting Your Job Safely
friend's couch because I have enough people that would be willing to put me up in a garage if I had to. And so it's like, okay, so my actual worst case scenario is just like I have a cool story and maybe some shame that I is self-inflicted because it's not like no one else cares really, but it's self-inflicted shame and maybe a detour

[3:51] YouTube https://youtu.be/iJBdQ5GZ0LI?t=224 || The Math Behind Quitting Your Job Safely
or a different story that I have to tell later on in my career. Not as much fear there, right? But like the first one like I'll fail, everyone will hate me and I'll die. The first one sounded like it was written by your like amydala, like the fearsome. And the second one was pure like prefrontal cortex. It was all

[4:08] YouTube https://youtu.be/iJBdQ5GZ0LI?t=241 || The Math Behind Quitting Your Job Safely
logic. Yeah. And I'm wondering, you know, as you're going into that decision, obviously fear is going to lead it. So, of course, you're going to go for option one where you just think about the downside. Maybe there's a practice that allows you to get into your prefrontal cortex into logic. And I think that's actually so I think

[4:21] YouTube https://youtu.be/iJBdQ5GZ0LI?t=254 || The Math Behind Quitting Your Job Safely
you nailed it and said it way better than I did. But I think that's I think going from vague to specific basically disengages your amygdala because it's it can't reason the logic chain of causation and causality of what's going to happen next in a chain of events. M and so when you get into the specific of it, all of a sudden

[4:39] YouTube https://youtu.be/iJBdQ5GZ0LI?t=272 || The Math Behind Quitting Your Job Safely
you're like, okay, I'm not going to be homeless and then shamed and die. Um I might live in inferior living conditions for a short period. Which by the way, when you're later on in your life, you'll look back and think of as the good old days cuz I can't believe I was couch surfing. I was pursuing my

[4:56] YouTube https://youtu.be/iJBdQ5GZ0LI?t=289 || The Math Behind Quitting Your Job Safely
dreams, right? It's it's only like in the moment that it feels bad. when you look back like even I I find this hilarious like like how long after you do something embarrassing is it funny right like at at some point for almost all of us with enough time the shameful experience becomes funny and so if it is going to become funny

[5:14] YouTube https://youtu.be/iJBdQ5GZ0LI?t=307 || The Math Behind Quitting Your Job Safely
eventually it might as well become funny now and so it's just like pulling the time horizon up but all of that's prefrontal cortex decision-m and so um no but I think that's exact like I think that that nailed it because when I thought about this this decision obviously I had my very you know emotional statement

[5:29] YouTube https://youtu.be/iJBdQ5GZ0LI?t=322 || The Math Behind Quitting Your Job Safely
around like his dream has to die for mine to live. Yes. Also, logic downside risk here. I'll have a story and I can always get my job back. Okay. And if I can't get that job back, I'll have other ones that will be available. Fine. And if I have a downgrading and some people think that I'm not as successful as them, okay,

[5:47] YouTube https://youtu.be/iJBdQ5GZ0LI?t=340 || The Math Behind Quitting Your Job Safely
I'll not stop though. And so I think that that that demystifies a lot of the fears. I think that applies not just for entrepreneurial fears. I think it applies for any fear. Like I'm going to talk like I can't tell this person this bad news. All right, let's play it out. I say something and then they're going

[6:00] YouTube https://youtu.be/iJBdQ5GZ0LI?t=353 || The Math Behind Quitting Your Job Safely
to kill me. Probably not. So, what's going to happen? I'll say these words and then there they they'll flip the table. They'll they'll flick me off. They'll maybe just feel hurt and maybe they'll cry. Maybe they'll shout. Okay. Okay. If they shouted at me, what would I do? Like, and you just kind of play it

[6:16] YouTube https://youtu.be/iJBdQ5GZ0LI?t=369 || The Math Behind Quitting Your Job Safely
out and you're like, "Okay, I think I have like most of these conditions prepared for." And then all of a sudden, you can like have those things. What you also said is that in the face of guaranteed misery, any option is better. Yeah. And like it's real. You get to live once. Yeah. So like why would guaranteed misery be

[6:33] YouTube https://youtu.be/iJBdQ5GZ0LI?t=386 || The Math Behind Quitting Your Job Safely
better than any available option? It's delay discounting. That's what's crazy is delay discounting happens both ways. Like um so like you set your alarm for 5:00 a.m. at night and you're like I'm going to wake up at 5. But that's because you're delaying the pain of waking up. And when it's immediate, when

[6:50] YouTube https://youtu.be/iJBdQ5GZ0LI?t=403 || The Math Behind Quitting Your Job Safely
I have to quit the job, like I'll quit my job tomorrow for 20 years. And so it's just like we always we we we delay the fact that we're going to be miserable into the present uh to like a like we we massively discount what a whole lifetime of misery would be. Amen. Real quick, I'm going to show you the

[7:06] YouTube https://youtu.be/iJBdQ5GZ0LI?t=419 || The Math Behind Quitting Your Job Safely
exact 10stage road map from zero to 100 million plus that less than 1% of companies finish. I've now done multiple times. And so I can say with a lot of confidence that these are the stages as headcount increases that you need to get through. And I broke each of these down by eight different functions of the

[7:22] YouTube https://youtu.be/iJBdQ5GZ0LI?t=435 || The Math Behind Quitting Your Job Safely
business. What the constraint feels like, like what are the symptoms of it when you're going through it. And then what steps we actually took to graduate. And we've done this across software, physical products, uh, service businesses, brickandmortar, all of this. And it works. And it's my gift to you.

[7:36] YouTube https://youtu.be/iJBdQ5GZ0LI?t=449 || The Math Behind Quitting Your Job Safely
It's absolutely free. And so the link's in the description, but you just go acquisition.com/roadmap. Just enter your info and it'll spit it right back to you. Offering.


VIDEO
TITLE: If You’re at Zero, Here’s What You Need
URL: https://youtu.be/igR389AeBJg
PRIMARY_TOPIC: mindset
TOPICS: mindset, mindset, career

[0:00] YouTube https://youtu.be/igR389AeBJg?t=0 || If You’re at Zero, Here’s What You Need
for the people that are at zero. Yeah. What is it that they're typically coming to you to help them with? So, if you were one of them, Yeah. what is it that they want from Alex or Musi? I think it's um there's what they think they want and what they actually need. Um which are two different things. And

[0:18] YouTube https://youtu.be/igR389AeBJg?t=11 || If You’re at Zero, Here’s What You Need
so, I think what they think they want is uh some tactic that's going to immediately help them start a business. Um what they typically actually need is um the courage to be willing to be wrong and to be willing to have shame by failing at things in front of people whose opinions they care about. And I

[0:43] YouTube https://youtu.be/igR389AeBJg?t=36 || If You’re at Zero, Here’s What You Need
think that's like if I've re rewind the clock for me, it was probably one of the hardest things that I had to get over. And so I think that's why maybe my message resonates with a lot of people is because it was so hard for me um to get over. And what's interesting is basically anybody who's listening, the

[0:58] YouTube https://youtu.be/igR389AeBJg?t=51 || If You’re at Zero, Here’s What You Need
harder it is for you to break free of whatever kind of mental prison you've made for yourself, whether that's real or just in in your head, the more compelling your story will be when you break through it. Um because it will resonate with even more people. uh for the people that it was easy that their

[1:16] YouTube https://youtu.be/igR389AeBJg?t=69 || If You’re at Zero, Here’s What You Need
story doesn't have doesn't have a lot of like I was immediately an entrepreneur like I wasn't like that. I had a job when I was in high school. I had a job immediately out of college. Some people are like I was selling lemonade out of the back of my you know thing when I was 13. I didn't do any of that. Like I

[1:28] YouTube https://youtu.be/igR389AeBJg?t=81 || If You’re at Zero, Here’s What You Need
school failed me. I actually was pretty good at school. Uh I didn't have any of those issues. You know what I mean? And so I had a a pretty clear career path. And so I had what many would consider like I had a real opportunity cost. So I had a white collar job and I had uh a GMAT score above Harvard's midcore. And

[1:44] YouTube https://youtu.be/igR389AeBJg?t=97 || If You’re at Zero, Here’s What You Need
so I had a a really clear path of what my life would could look like in the next 20 30 years. And it was fairly well defined like I'll go to Harvard or Stanford or one of the top business schools and then I will either go back into management consulting or I'll go into investment banking and then eventually end up in private equity. Um

[2:00] YouTube https://youtu.be/igR389AeBJg?t=113 || If You’re at Zero, Here’s What You Need
and that would be the path, right? And then all the flowers would be set at my feet and you know everyone would say we approve of you. You're an excellent person. But when I saw the people who were 20 years ahead of me, I really didn't want their life. And then it started making me look at my life and I

[2:14] YouTube https://youtu.be/igR389AeBJg?t=127 || If You’re at Zero, Here’s What You Need
was like, I don't even know if I really want my life. Um, and so the the big decisions that I've made in my life, unfortunately, um, have almost always come at the at the the doorstep of apparent death. Um, and I think maybe in some ways that makes me a coward, uh, for having needed death to make decisions. And so operationalizing that

[2:37] YouTube https://youtu.be/igR389AeBJg?t=150 || If You’re at Zero, Here’s What You Need
has been something that has helped me move faster to make decisions that I know I need to make but don't. And so like the first big kind of like what felt like a death decision was um I was a consultant 22ish years old. I had a paid for you know condo that I bought uh overlooking the city and I remember

[2:56] YouTube https://youtu.be/igR389AeBJg?t=169 || If You’re at Zero, Here’s What You Need
thinking like I really hope I don't wake up tomorrow and that and I don't mean that to be melodramatic. I just I just for a period of time I just always just like hoped every night I was like I just really hope I don't wake up tomorrow like I just don't want to do this. And what was difficult about that was that

[3:12] YouTube https://youtu.be/igR389AeBJg?t=185 || If You’re at Zero, Here’s What You Need
at that time was when my father was most proud of me. Uh because I was doing everything that was according to plan. You know he could talk about like his son who graduated in three years from Vanderbilt had the had the good job like everything was we're following the plan. Um, and it was upon realizing that my

[3:32] YouTube https://youtu.be/igR389AeBJg?t=205 || If You’re at Zero, Here’s What You Need
ultimate expression of living out his dream was me feeling like I didn't want to be alive. And so in and it took me time to get to that point to even articulate that cuz obviously you never want to kind of like admit failure of like I have really messed something up here. Um, but I was living my life to

[3:50] YouTube https://youtu.be/igR389AeBJg?t=223 || If You’re at Zero, Here’s What You Need
win someone else's game. And when I realized that, I realized that one of our dreams had to die. Either his or mine. And when I realized that his dream must die in order for mine to live was a a statement that I kind of crystallized when I was at that point in my life, like I had to keep repeating that like

[4:11] YouTube https://youtu.be/igR389AeBJg?t=244 || If You’re at Zero, Here’s What You Need
his dream has to die in order for mine to live. And so to put this in perspective of like how afraid of my father's judgment I was, I left the state and drove across the country halfway through before calling him to tell him that I was gone. And so I I bring this up because I don't try I'm not trying to be dramatic here, but I'm

[4:28] YouTube https://youtu.be/igR389AeBJg?t=261 || If You’re at Zero, Here’s What You Need
saying that if you feel a lot of pressure, I get it. Like I tried to leave the job that I was at to pursue just literally anything that wasn't that just I wanted to start a business at some point. I didn't know how I was going to do it. I just knew that what I was doing was not the path I wanted to be on. and everybody around me wanted me

[4:44] YouTube https://youtu.be/igR389AeBJg?t=277 || If You’re at Zero, Here’s What You Need
to be on that path. And so I went to go be like, "Hey, I'm thinking about doing something else." And you know, it would always be that ah, you know, don't later later, like everything's good later. You know, and um I remember when I called my dad and I told him that. He said, "Understand. Why don't you come like

[4:59] YouTube https://youtu.be/igR389AeBJg?t=292 || If You’re at Zero, Here’s What You Need
come home? We'll uh" Well, I didn't tell him that I was I was gone yet. Like I said, hey, I you know, I want to go pursue this fitness thing. Um he said, "Cool. Come over for lunch. We'll talk about it." you know, and and he and I was like, I'm I'm already gone. And then obviously his tone changed a lot. Um and

[5:15] YouTube https://youtu.be/igR389AeBJg?t=308 || If You’re at Zero, Here’s What You Need
um and you know, our relationship struggled for, you know, years after that. And I I also bring that up because sometimes there's this illusion that like, you know, you get on the on the Oscar stage or whatever it is, and you're like, "Hey, I just want to thank, you know, my mom, my dad, my friends for

[5:29] YouTube https://youtu.be/igR389AeBJg?t=322 || If You’re at Zero, Here’s What You Need
always supporting me." And um I can't say that and I wish I could. And you might not be able to say that either. And I also don't think that's a reason not to do it. And so um we did struggle for years after that to kind of like because I was basically living as what was once his prodical son uh goes and

[5:49] YouTube https://youtu.be/igR389AeBJg?t=342 || If You’re at Zero, Here’s What You Need
takes a minimum wage job as a personal trainer at a gym. Uh like you know cleaning floors and stuff to learn just to learn the gym business. Um but that was ultimately like how I broke free literally you know physically uh leaving the area and you know mentally. But I think that I had to accept that there

[6:06] YouTube https://youtu.be/igR389AeBJg?t=359 || If You’re at Zero, Here’s What You Need
was a there was a timeline where my father would never talk to me again and I had to be okay with that um to pursue what I wanted. And I think that when you ask the original question, what are the people from 0 to 1 really looking for? I read tons of business books at that time. But I couldn't use any of them

[6:21] YouTube https://youtu.be/igR389AeBJg?t=374 || If You’re at Zero, Here’s What You Need
because I was so afraid. And what's crazy is that like I think about it now in retrospect and it's like it's crazy how large the perceived monsters can appear. And Leila has this quote that I love, but it's um fear is a mile wide and an inch deep. And so you look at it, it looks like this ocean and then you

[6:40] YouTube https://youtu.be/igR389AeBJg?t=393 || If You’re at Zero, Here’s What You Need
take the first step and you realize you don't drown because it's like, oh, there's ground underneath of this, right? There's other people who are more on my path. And the friends you lose, you gain new friends, right? And so, um, that fear was the hardest decision that I've had to overcome in my entrepreneurial

[6:57] YouTube https://youtu.be/igR389AeBJg?t=410 || If You’re at Zero, Here’s What You Need
career. And I think of all the of all the the split paths in my life, that was the one that if I had many timelines or many universes that existed, that was probably the one that is the most likely that I would not have parted from. So I think in like 90% of universes that Alex Rosie exists, I'm just a consultant

[7:13] YouTube https://youtu.be/igR389AeBJg?t=426 || If You’re at Zero, Here’s What You Need
somewhere. And so um I would encourage you if you do feel that you're not going to die like you won't die and you might just live. It's so interesting because I think everything you've said is just absolutely spot on. But you're right in where you say that if you'd asked an audience member listening now why they

[7:33] YouTube https://youtu.be/igR389AeBJg?t=446 || If You’re at Zero, Here’s What You Need
haven't started yet, they wouldn't say fear. They would say, "I haven't got the X. I haven't got the Y." But actually, it is such an emotional thing and we don't talk about that enough because uncertainty is humans seem to be allergic to uncertainty and they'd rather the certain misery of their current situation typically than

[7:50] YouTube https://youtu.be/igR389AeBJg?t=463 || If You’re at Zero, Here’s What You Need
uncertainty. And I think um and I and I used what I consider a very non-palatable word of coward purposefully because no one wants to say they're afraid because if you say you're afraid then it means you're a coward. And I think that it only means you're a coward if you don't if you allow that fear to change your behavior in an

[8:12] YouTube https://youtu.be/igR389AeBJg?t=485 || If You’re at Zero, Here’s What You Need
aversive way as in it not towards what you want. And so you know the inverse of that many people have heard it. Courage is not acting um without fear but despite fear. Um and I think that um when you act when you allow fear to change your behavior the wrong way that is when you can give yourself that title of coward.

[8:34] YouTube https://youtu.be/igR389AeBJg?t=507 || If You’re at Zero, Here’s What You Need
And I think that that is a title that I have feared my whole life. And that label is almost I'm more afraid of that label than the label of failure. I'd rather be a failure than a coward. Real quick, I'm going to show you the exact 10-stage road map from zero to 100 million plus that less than 1% of

[8:51] YouTube https://youtu.be/igR389AeBJg?t=524 || If You’re at Zero, Here’s What You Need
companies finish. I've now done multiple times. And so, I can say with a lot of confidence that these are the stages as headcount increases that you need to get through. And I broke each of these down by eight different functions of the business, what the constraint feels like, like what are the symptoms of it

[9:05] YouTube https://youtu.be/igR389AeBJg?t=538 || If You’re at Zero, Here’s What You Need
when you're going through it, and then what steps we actually took to graduate. And we've done this across software, physical products, uh, service businesses, brickandmortar, all of this, and it works. And it's my gift to you. It's absolutely free. And so the link's in the description, but you just go

[9:18] YouTube https://youtu.be/igR389AeBJg?t=551 || If You’re at Zero, Here’s What You Need
acquisition.com/roadmap. Just enter your info and it'll spit it right back to you. Offering.


VIDEO
TITLE: I want to grow my business but I don’t want to sacrifice family time.
URL: https://youtu.be/iq4VNdOAfWM
PRIMARY_TOPIC: mindset
TOPICS: mindset, mindset, scaling, productivity

[0:00] YouTube https://youtu.be/iq4VNdOAfWM?t=0 || I want to grow my business but I don’t want to sacrifice family time.
I uh sell roofing and exterior remodeling. Sweet. Uh we do close to six million this year. Amazing. Um I would like to be at 100 million. Okay. So what's stopping me? And I I'll be a little bit vulnerable. I would say it's comfort, distractions, and fear. And food. Fear. Oh, sorry. I was like, "All right, good to know." Yeah.

[0:23] YouTube https://youtu.be/iq4VNdOAfWM?t=16 || I want to grow my business but I don’t want to sacrifice family time.
Or food. Sometimes I feel that way, too. Um so the the comfort is I have built the business. I've replaced myself in every aspect. I can work two to three hours a week and it run fine. Okay. Um fear I would say the fear of losing family time. The work life balance. Sure. And the distractions are uh my other I've got another business,

[0:48] YouTube https://youtu.be/iq4VNdOAfWM?t=41 || I want to grow my business but I don’t want to sacrifice family time.
drunk removal business. Um I've got real estate. I've got uh just all kinds of little What do you think you should do that you're not doing that you want me to tell you to do? So, so I know I need to go all in again. Okay. And and I did that the first five years that I business and it worked out great.

[1:08] YouTube https://youtu.be/iq4VNdOAfWM?t=61 || I want to grow my business but I don’t want to sacrifice family time.
Um went through COVID. Um I got, you know, kept the business going really well and I worked myself out of a job, got comfortable. Okay. So, I don't know what I'm looking for you to tell me to do. Well, I'll say I'll say this differently. Um, I think regrets come when we imagine the upside that we don't have without taking

[1:35] YouTube https://youtu.be/iq4VNdOAfWM?t=88 || I want to grow my business but I don’t want to sacrifice family time.
into account the cost that we didn't suffer. And so sure uh I think I think we regret um when we imagine the upside that we didn't get without also considering the downside that we didn't suffer to get it. Um and so I think that's where a lot of regret comes from because it's not it's not real. So, it's like maybe there's some

[2:00] YouTube https://youtu.be/iq4VNdOAfWM?t=113 || I want to grow my business but I don’t want to sacrifice family time.
girl that got away or some business opportunity that got away and we just imagine this amazing thing, but not the trade-off that we would have to do in order to get it. We just imagine the upside without the downside. And so, I would say a couple things. So, one is um I think that there are there are

[2:15] YouTube https://youtu.be/iq4VNdOAfWM?t=128 || I want to grow my business but I don’t want to sacrifice family time.
trade-offs that we always have to make and I don't I don't think they're right or wrong. I think they're just their preference. There's no right answer to how much work life balance you want to have. It's right for you. And so said differently, if I like cookies and I'm good with that and I also want a

[2:33] YouTube https://youtu.be/iq4VNdOAfWM?t=146 || I want to grow my business but I don’t want to sacrifice family time.
six-pack, I just prefer cookies to a six-pack. It's just that's the trade. And I think the the dissatisfaction comes from wanting both. Right. Right. And so either want less or trade more. Okay. And I think that's really what it comes down to in terms of like is there a path where I can work no more than I

[2:53] YouTube https://youtu.be/iq4VNdOAfWM?t=166 || I want to grow my business but I don’t want to sacrifice family time.
currently am? um to go from 6 to 100, there probably is. It depends on how much you're willing to pay other people. And so, you might have to take a short-term hit in terms of profitability uh to bring in the level of talent that you want to expand the business on your behalf to where you want it to go.

[3:10] YouTube https://youtu.be/iq4VNdOAfWM?t=183 || I want to grow my business but I don’t want to sacrifice family time.
And so, as long as you are the type of person character-wise that they would want to follow and believe in your vision and you can make your vision big enough that they think that their aspirations can fit within it, you can get that type of person. But like it's it's 100% like you're you're graduating right now into the who

[3:24] YouTube https://youtu.be/iq4VNdOAfWM?t=197 || I want to grow my business but I don’t want to sacrifice family time.
game. Um but there's levels of who's, you know, like I remember um the first time I hired a $50,000 a year employee and I was like this is the This is what I'm talking about. You know what I mean? Like I went from minimum wage, you know, labor to 50. I was like this they're they can read, they can write, like

[3:39] YouTube https://youtu.be/iq4VNdOAfWM?t=212 || I want to grow my business but I don’t want to sacrifice family time.
let's let's go. You know what I mean? Uh and then I I hired my first six figure employee and I was like oh what was I talking about? Like this is what's going on. on and then I have my her first 250, first 500, first million, first multi-million dollar per year employee. Um, and it's just levels. And so, um,

[3:54] YouTube https://youtu.be/iq4VNdOAfWM?t=227 || I want to grow my business but I don’t want to sacrifice family time.
Chiron, who's our president, said this to me years ago, but I always remembered. He said, "The best the best talent's always in the future. So, whatever we have today, the best people are always ahead of you, not behind you." And so, um, I think for you, if we if you really do want to accomplish it without making the trade, you will make

[4:11] YouTube https://youtu.be/iq4VNdOAfWM?t=244 || I want to grow my business but I don’t want to sacrifice family time.
a trade because if you change nothing, nothing will change, right? So, we have to change some some component of your life. And so the question is which thing do you value the least? Do you value having more profit or more time with your family in the short term? In the long term, you can make it up. You won't

[4:25] YouTube https://youtu.be/iq4VNdOAfWM?t=258 || I want to grow my business but I don’t want to sacrifice family time.
make up family time in the long term. You can't make the profit up in the long term, right? So, if you're willing to give up short-term profit, you can bring in high level talent and then they can lead the growth. In terms of the uh the fear stuff, I mean, I would just say like just hold the line. If you don't, you're like, I'm

[4:40] YouTube https://youtu.be/iq4VNdOAfWM?t=273 || I want to grow my business but I don’t want to sacrifice family time.
afraid of losing time with the family. like just don't like I you know and then in terms of the real estate thing I see real estate because I know a bunch of entrepreneurs I have a ton of real estate um I don't like as long as you're not like actively running it um like that's why I'm a big fan of like REITs and funds uh because

[4:59] YouTube https://youtu.be/iq4VNdOAfWM?t=292 || I want to grow my business but I don’t want to sacrifice family time.
you have if you have you know good partners and that stuff um they can just run it you can make better than the market and then but it's not it doesn't change anything about what I do like me putting in the S&P or me buying another big building changes nothing about my life and so it's not a distraction

[5:13] YouTube https://youtu.be/iq4VNdOAfWM?t=306 || I want to grow my business but I don’t want to sacrifice family time.
unless you're like you know if we could add a gazebo and what if we added a different roof because I'm a roofer and what if I combined what I'm really you're like dude stop just like let the real estate be the real estate let the business be the business and just keep them apart as long as you're a good

[5:26] YouTube https://youtu.be/iq4VNdOAfWM?t=319 || I want to grow my business but I don’t want to sacrifice family time.
there because I think you said distraction um actually let me double checking that real quick which is when you said you're uh the distraction thing that you're afraid of why are you afraid of that I'm not afraid of it okay I'm just I've got ADHD and I I I collect gold and silver. I buy houses. I buy

[5:44] YouTube https://youtu.be/iq4VNdOAfWM?t=337 || I want to grow my business but I don’t want to sacrifice family time.
buildings. I mean, it's just Yeah. Little bit of the red dress. Well, as long as it doesn't change anything about what you do, I don't care. But if it's like now I check the stuff all the time and it like eats up my days, then yeah, I would say that's a problem. Um, and it's only a problem if you decide

[6:03] YouTube https://youtu.be/iq4VNdOAfWM?t=356 || I want to grow my business but I don’t want to sacrifice family time.
it's a problem. Like you might just like that stuff. It's just like I sacrifice my goals because I enjoy this ADD. You know what I mean? Like the cost of the big thing is the new stuff that you have to give up to keep it going. Thank you. I feel like some amens. This is great. Like a good meal, right? Yeah. I

[6:21] YouTube https://youtu.be/iq4VNdOAfWM?t=374 || I want to grow my business but I don’t want to sacrifice family time.
appreciate it. Um but yeah, that's like the cost of the big thing is all the new stuff you have to give up that you don't get to pursue. All the exciting things that you will no longer participate in because you want to do one thing big. Okay. And I think um for me personally, I had this moment um I think a while

[6:37] YouTube https://youtu.be/iq4VNdOAfWM?t=390 || I want to grow my business but I don’t want to sacrifice family time.
ago, but like I had this realization of how long it takes to get good at anything. And then I thought about, oh, I only have like 30 or 40 more productive years at most. And so I'm like, I've got like four or five big seasons in me left. And so that's it. And so I don't have like unlimited shots on goal. I've got four

[6:59] YouTube https://youtu.be/iq4VNdOAfWM?t=412 || I want to grow my business but I don’t want to sacrifice family time.
or five big runs in me. And so I think like realizing that it's kind of like Warren Buffett talks about if every person just had a punch card with 20 punches on it and that's the only thing you could invest and you could never sell it. You'd make way better uh investments. I see entrepreneurs the same way in terms of what business

[7:15] YouTube https://youtu.be/iq4VNdOAfWM?t=428 || I want to grow my business but I don’t want to sacrifice family time.
opportunities we pursue because if we take the hypothetical extreme that if we want to build something really big it's going to take a long time then it means we can't do that many things. So hope that helps. I appreciate that answer because I thought you were gonna say sell everything and I mean they're investments. I mean I'm

[7:32] YouTube https://youtu.be/iq4VNdOAfWM?t=445 || I want to grow my business but I don’t want to sacrifice family time.
not gonna tell you to sell your investments. I would say keep passive stuff passive. Don't make it active. That's like incurring cost because if you're going to make it active then make active money. If you're like I I want to take my passive money and then make it cost me more time to get five% better returns.

[7:47] YouTube https://youtu.be/iq4VNdOAfWM?t=460 || I want to grow my business but I don’t want to sacrifice family time.
It's like you're going to get way better returns in your active income than your passive. And just I would just keep active active. Keep passive passive. Thank you. Appreciate you. If you're a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So, my team and I put together the

[8:02] YouTube https://youtu.be/iq4VNdOAfWM?t=475 || I want to grow my business but I don’t want to sacrifice family time.
$100 million scaling roadmap, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how they got past it. And so we broke it into these 10 stages and we made this little kind of quiz thing

[8:16] YouTube https://youtu.be/iq4VNdOAfWM?t=489 || I want to grow my business but I don’t want to sacrifice family time.
where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so no matter what you're struggling with,

[8:29] YouTube https://youtu.be/iq4VNdOAfWM?t=502 || I want to grow my business but I don’t want to sacrifice family time.
someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you deconrain the business and you're trying to scale, we'd love to help you out on

[8:43] YouTube https://youtu.be/iq4VNdOAfWM?t=516 || I want to grow my business but I don’t want to sacrifice family time.
the thank you page. You can just book a call with my team and we will look at the business, see if we can help, and if we can, we'll invite you out to Vegas and we'll do this in person live.


VIDEO
TITLE: How To Win Sales Without Being Skilled (ALEX HORMOZI)
URL: https://youtu.be/iwskrByMIqo
PRIMARY_TOPIC: mindset
TOPICS: mindset, closing, mindset

[0:00] YouTube https://youtu.be/iwskrByMIqo?t=0 || How To Win Sales Without Being Skilled (ALEX HORMOZI)
Good morning everyone. It is 4:30 a.m. rocking in from uh downtown Austin or not downtown Austin, suburbia Austin. Um but I am kneede in creating our new phone sales training. Um super robust end training for our GLX flies um and Giblords. And so I'm I'm I'm very very excited about how it's coming out. It's

[0:20] YouTube https://youtu.be/iwskrByMIqo?t=13 || How To Win Sales Without Being Skilled (ALEX HORMOZI)
one of some of our best stuff. Um but while I was going through it, there was this one kind of way I phrased something that I really liked and I wanted to share it with you. which is uh uh one of our one of our uh gyms uh had been really struggling with sales and uh he gets on the daily call every day which is why we encourage

[0:38] YouTube https://youtu.be/iwskrByMIqo?t=31 || How To Win Sales Without Being Skilled (ALEX HORMOZI)
people to do it um where I just coach all of our gyms oneonone and um he heard something which was to the to the extent of remember why you're doing this right remember why you're caring about the customer now here's where this gets really cool he uh went 0 for whatever 0 for 20 or something and then something

[0:57] YouTube https://youtu.be/iwskrByMIqo?t=50 || How To Win Sales Without Being Skilled (ALEX HORMOZI)
switched and he went 5 for 9, right? Overnight 0 for 25 to 5 for 9, right? And this is the one thing that switched and this is how I want to share it with you. He essentially the person who wins. So every every sale is the same, right? And a sale is always made. Either they sell you or you sell them. But who is the

[1:20] YouTube https://youtu.be/iwskrByMIqo?t=73 || How To Win Sales Without Being Skilled (ALEX HORMOZI)
person who makes the sale? The person who makes the sale is the person who cares the most about the buyer. Think about that for a second. And so that's the phrasing that I'm using in the training is the person who cares the most about the buyer's interests is the one who will win the sale. All right?

[1:37] YouTube https://youtu.be/iwskrByMIqo?t=90 || How To Win Sales Without Being Skilled (ALEX HORMOZI)
Like this was super profound for me. And so when you're approaching the sale, you have to come at it from the perspective of I care more about this person than this person cares about themsel. And this is what that gym owner was able to flip in his mind was he remembered why he was he said because I I give him the

[1:55] YouTube https://youtu.be/iwskrByMIqo?t=108 || How To Win Sales Without Being Skilled (ALEX HORMOZI)
term commission breath, right? People can smell whether you're in it for their for your agenda or their agenda, right? And so if you want to win the sale, you have to come at it from the perspective that I care more about your best interest than you do. Right? You're going to throw these things in my way,

[2:12] YouTube https://youtu.be/iwskrByMIqo?t=125 || How To Win Sales Without Being Skilled (ALEX HORMOZI)
but I care about you enough to get us through them so we can get to the promised land, which is you getting help, which is why you're here, right? And you have to expect that you're going like the sale is not going to go the way that you imagine in your head because people bring all this emotional baggage

[2:28] YouTube https://youtu.be/iwskrByMIqo?t=141 || How To Win Sales Without Being Skilled (ALEX HORMOZI)
to the sale. And it's a problem that's covered in shame and guilt, which uh which is a great uh a great way of saying uh it's not easy to get people to to to trust you to build rapport so they can actually be real with you. The moment you're able to get someone to be real with you in the sale, you've

[2:45] YouTube https://youtu.be/iwskrByMIqo?t=158 || How To Win Sales Without Being Skilled (ALEX HORMOZI)
already won the sale, right? Because at the end of the sale, if for some reason they actually can't afford it, which is a very very very very very small percentage of people, then you're on the same side of the table with them and it's like cool, then let's actually figure this out together. But you're

[3:00] YouTube https://youtu.be/iwskrByMIqo?t=173 || How To Win Sales Without Being Skilled (ALEX HORMOZI)
coming from it from a perspective that they trust that you are acting in their best interest. Right? And so that's ultimately the sale that's that's being made is that the person needs to trust that you care more about their agenda than they do. Think about it. That's the sale that's being made. If they believe that you

[3:21] YouTube https://youtu.be/iwskrByMIqo?t=194 || How To Win Sales Without Being Skilled (ALEX HORMOZI)
care more about them genuinely than they care about themselves or have demonstrated care about themselves, then you will win. And so that's why I see some of our gyms who honestly aren't the most skilled salespeople, but they kill it. And I cuz I I know these guys because there's some guys who are just

[3:40] YouTube https://youtu.be/iwskrByMIqo?t=213 || How To Win Sales Without Being Skilled (ALEX HORMOZI)
very processoriented. They follow the script and they crush it, right? And that's great. And I know why those people are successful, right? Because they were successful at everything. But there's some people who are quote personalitydriven salespeople. And these are like the really genuinely kind-hearted, caring people that you can

[3:55] YouTube https://youtu.be/iwskrByMIqo?t=228 || How To Win Sales Without Being Skilled (ALEX HORMOZI)
immediately tell from their vibe that they really love fitness and really love helping people get in shape and lose weight and take control of their lives. Those people get away with so much lack of skill in the sale, but are able to close because the people believe that they really are acting in their own best

[4:14] YouTube https://youtu.be/iwskrByMIqo?t=247 || How To Win Sales Without Being Skilled (ALEX HORMOZI)
interest. Right? which is why having conviction in your product is so important. And so if you can simply have that one reframe before you go into the sale, which is I'm going to approach this from the perspective that this person needs my help, but like actually though, like actually getting them to

[4:33] YouTube https://youtu.be/iwskrByMIqo?t=266 || How To Win Sales Without Being Skilled (ALEX HORMOZI)
like you actually believing that they need your help and that you have to have their true best interest at heart more than they do. Which is why if you do genuinely have that belief, you're going to force them to confront the limiting beliefs that they had, right? And you be like, "Listen, like let me be real with

[4:52] YouTube https://youtu.be/iwskrByMIqo?t=285 || How To Win Sales Without Being Skilled (ALEX HORMOZI)
you here." Like, do you think that the reason that you haven't been successful is because like you've you've kind of just like fallen off the bandwagon? Like you've you've been putting the food in your mouth, right? So that's whose responsibility is that? Is that is that your busy schedules? Is that your

[5:08] YouTube https://youtu.be/iwskrByMIqo?t=301 || How To Win Sales Without Being Skilled (ALEX HORMOZI)
husband? Who's whose responsibility is that? Right? And they're like, "Well, I guess it is mine." And you're like, "Right, and I'm not saying this to be mean to you. I'm saying this because I want to help, but this time's going to be different." Right? And so that way you can break these beliefs systematically throughout so you can

[5:22] YouTube https://youtu.be/iwskrByMIqo?t=315 || How To Win Sales Without Being Skilled (ALEX HORMOZI)
actually help this person. All right? Because sales is just coaching, right? With an outcome that's defined over a period of time. And so I guess the biggest point that I want to make here is that if you can just think about it from that perspective, this guy had the same script from his first, you know, 25

[5:39] YouTube https://youtu.be/iwskrByMIqo?t=332 || How To Win Sales Without Being Skilled (ALEX HORMOZI)
reps to the the last five of nine that he hit, right? And mind you, he made this realization at rep 25, which for some reason is a magical number. All right, but at rep 25, he realized that he just was trying to sell on his agenda and not on the agenda of the other person's. And there's sometimes it's

[5:56] YouTube https://youtu.be/iwskrByMIqo?t=349 || How To Win Sales Without Being Skilled (ALEX HORMOZI)
it's uh I mean one of the things that I was just talking to our sales team about is advanced salesmen are advanced because they never don't do the basics. Right? People are defined as advanced because of their outcomes, not because of their tactics. All right? Advanced lifters aren't doing different tactics

[6:13] YouTube https://youtu.be/iwskrByMIqo?t=366 || How To Win Sales Without Being Skilled (ALEX HORMOZI)
than novice lifters. They just lift more weight. And the reason they do it is they've just done it consistently longer, right? Or they're more consistent in general. They never don't do the basics. They always sleep. They always do their recovery mechanism. They always eat the macros that they're supposed to hit, right? It's the same

[6:27] YouTube https://youtu.be/iwskrByMIqo?t=380 || How To Win Sales Without Being Skilled (ALEX HORMOZI)
thing with business and sales. Like the best sales people are consistent because they never don't do the basics. The tactics don't change. It's just your execution of them. All right? And so when I look at professional development, sorry, this is a big zoom out, but I think it's important. When I when I talk

[6:42] YouTube https://youtu.be/iwskrByMIqo?t=395 || How To Win Sales Without Being Skilled (ALEX HORMOZI)
to higher level, you know, entrepreneurs who are at like 10 million, 20 million, etc., and they're like what do I need to do to you know to get to the next next thing is I see three major breaking points in professional development as an entrepreneur the first is skills right people enter the marketplace of

[6:59] YouTube https://youtu.be/iwskrByMIqo?t=412 || How To Win Sales Without Being Skilled (ALEX HORMOZI)
entrepreneurship with no skills they have nothing to offer of value and so they have to go acquire skills and there's far more skills that you need to acquire than you think right you're like I need to be able to get customers but be able to get customers is a lot of skills put together right you have to

[7:13] YouTube https://youtu.be/iwskrByMIqo?t=426 || How To Win Sales Without Being Skilled (ALEX HORMOZI)
know how to write copy you know have to know how to create creative you have to know how to build landing pages. You know, have to have to have to be able to buy and place traffic. Uh, you know, have to know how to nurture leads to get them to show up to both schedule and show up to a sales event. You have to

[7:27] YouTube https://youtu.be/iwskrByMIqo?t=440 || How To Win Sales Without Being Skilled (ALEX HORMOZI)
know what type of sales event you want to have. Is it going to be a presentation? Is it going to be a a sales call? Is it going to be an inerson appointment? Is it going to be a two-step sale? Like, you have to know what the conversion mean. Is it going to be a sales page? Right? You have to know what the conversion mechanism is going

[7:40] YouTube https://youtu.be/iwskrByMIqo?t=453 || How To Win Sales Without Being Skilled (ALEX HORMOZI)
to be. Right? And then from there, you have to know the actual scripting closing mechanisms. It's not just the words. It's how to say the words, what the tonality is, how you ask the questions, how you confront obstacles, how you overcome them, how to process payments, how like that like this, you know what I mean? Like the the number of

[7:55] YouTube https://youtu.be/iwskrByMIqo?t=468 || How To Win Sales Without Being Skilled (ALEX HORMOZI)
skills stacks in order to make it, but it's skills is the first block, right? The second block is the character traits to execute the skills, right? As soon as you have your first your first box of tools, what separates the people who are really successful from the ones who are just moderately successful is that they have

[8:15] YouTube https://youtu.be/iwskrByMIqo?t=488 || How To Win Sales Without Being Skilled (ALEX HORMOZI)
the patience, the endurance, the discipline, right, to execute their skills within a defined way. And that is how they're able to consistently grow because they're consistently executing. And so it goes from needing to acquire skills in the beginning to needing to acquire character traits, which is why I

[8:33] YouTube https://youtu.be/iwskrByMIqo?t=506 || How To Win Sales Without Being Skilled (ALEX HORMOZI)
love the game of entrepreneurship is that the way that you win consistently evolves, right? It's literally not just more, it's different at every level, right? And then that's kind of level two is that you have to develop the character traits to be able to execute the skills. And then the third is your

[8:49] YouTube https://youtu.be/iwskrByMIqo?t=522 || How To Win Sales Without Being Skilled (ALEX HORMOZI)
beliefs, right? your beliefs about the world, your beliefs about the market, your belief about what's possible, your tolerance of what is acceptable in your organization from an a standpoint of speed, a standpoint of excellence. Um, and those beliefs are top down. Those are from you, right? And so as you move

[9:07] YouTube https://youtu.be/iwskrByMIqo?t=540 || How To Win Sales Without Being Skilled (ALEX HORMOZI)
move through, I think it's cyclical, right? I think it's every level encompasses all three of those things and you kind of have to spin your way through the three of those things over and over again. And the reason it gets difficult is that you still have to maintain the skills, the beliefs, the character traits of the base below

[9:26] YouTube https://youtu.be/iwskrByMIqo?t=559 || How To Win Sales Without Being Skilled (ALEX HORMOZI)
before you can get to the next level where you have new beliefs, new skills, new character traits that need to be developed. And that's why I think most people love entrepreneurship or at least hopefully you like entrepreneurship if you're in it. Um, is that it constantly forces you to grow and growth is

[9:42] YouTube https://youtu.be/iwskrByMIqo?t=575 || How To Win Sales Without Being Skilled (ALEX HORMOZI)
painful, right? And so it's this weird masochistic desire to continue to improve and yet suffer the entire way but love the process while you're suffering. So it's this kind of meta thing. But anyways, I won't get too deep into that. Big point here is that if you're trying to close and you're trying

[9:56] YouTube https://youtu.be/iwskrByMIqo?t=589 || How To Win Sales Without Being Skilled (ALEX HORMOZI)
to get your sales team to close, the person who cares the most about the buyer will win. If the buyer cares more about their outcome than you do, then they will win. If you care more about their outcome genuinely than they do, they will feel that A and B, when you confront their beliefs, they'll see it

[10:13] YouTube https://youtu.be/iwskrByMIqo?t=606 || How To Win Sales Without Being Skilled (ALEX HORMOZI)
from a place of genuine care and they will be real with you. And then when you get to the close, they're not going to bring their baggage because you confronted the baggage because you did it from a place of care and then they will trust you in the close to to take them where they need to go. All right,

[10:27] YouTube https://youtu.be/iwskrByMIqo?t=620 || How To Win Sales Without Being Skilled (ALEX HORMOZI)
so that's the big point. That was the big uh that was one of the things that I'm going to be I'm putting to ourselves trading right now. Um hope you enjoyed this. If you did, drop a like or a comment. If you didn't, still drop a like or a comment. All right. Anyways, uh have an amazing Thursday. I'll catch

[10:42] YouTube https://youtu.be/iwskrByMIqo?t=635 || How To Win Sales Without Being Skilled (ALEX HORMOZI)
you guys soon. Bye.


VIDEO
TITLE: The Overnight Success
URL: https://youtu.be/j4TYzCt-cwE
PRIMARY_TOPIC: mindset
TOPICS: mindset

[0:00] YouTube https://youtu.be/j4TYzCt-cwE?t=0 || The Overnight Success
The reason the goal isn't coming at you fast enough is because every person you've seen accomplish the goal, you only see it the moment they accomplish it. And the reason that it hurts so much when people are like, "Must be nice. Oh, that happened overnight." is because every time you fail, no one cares and no

[0:22] YouTube https://youtu.be/j4TYzCt-cwE?t=15 || The Overnight Success
one sees. But when you finally win, people take notice. Discredited. but it's the only time they notice is when you actually win. And so to even further reinforce the point, the fact that everyone looks like an overnight success means that the 10 years where they sucked, no one saw. And so the fear that you have about people

[0:44] YouTube https://youtu.be/j4TYzCt-cwE?t=37 || The Overnight Success
noticing the fact that you fail is ridiculous because they're barely going to notice when you succeed. Yeah. I'd say one of the strongest mental frames that has gotten me through my hardest times is thinking this will be the story that I will one day tell. And that means the harder it is, the bigger

[1:06] YouTube https://youtu.be/j4TYzCt-cwE?t=59 || The Overnight Success
the dragon, the more epic the story. And by consequence, the more epic the hero. And if you think about the difference between winners and losers, winners define themselves by what they made happen. and losers define themselves by what happened to them. And the difficult part of the lonely chapter is

[1:31] YouTube https://youtu.be/j4TYzCt-cwE?t=84 || The Overnight Success
that the rocky cut scene lasts 90 seconds in the movie and lasts 5 years in reality with no promise of it ever ending. No guarantee of glory. What's interesting about and I don't again I don't like using the word psychology but I'll say what's interesting about humans is that our ability to endure is very robust if we

[1:53] YouTube https://youtu.be/j4TYzCt-cwE?t=106 || The Overnight Success
know that we'll make it out. And so they've done mice studies where they drop the mouse in and then they let it drown and it drowns really fast and then they drop a a mouse in and then before it gets to the point where it drowns they pick it up and then they put it back in. And the second time they put it

[2:10] YouTube https://youtu.be/j4TYzCt-cwE?t=123 || The Overnight Success
in, it can last like 20 times longer. Think for the stats of something around will drown in less than an hour. If it's taken out, dried off, and allowed to relax, it'll swim for a day. An absurd amount different. And so if I were to say, "Hey, I need you to hold your breath, but I don't tell you how

[2:29] YouTube https://youtu.be/j4TYzCt-cwE?t=142 || The Overnight Success
long." 20 seconds in, you might be thinking, "This is stupid. When is he going to stop? Is he going to wait for me to pass out?" And all these stupid thoughts go into your mind. But if I say, "I need you to hold your breath for 3 minutes." Your lungs might burn, but you can see that there's this end that's coming. The

[2:49] YouTube https://youtu.be/j4TYzCt-cwE?t=162 || The Overnight Success
difficulty with personal development and entrepreneurship is that you don't know when the end is coming, but you still need to fight like the second mouse who gets out, gets dried off, and gets put back in. And the only certainty that I can give you is that it's the same thing that every other mouse, every other

[3:05] YouTube https://youtu.be/j4TYzCt-cwE?t=178 || The Overnight Success
person who got through that period went through. and you won't die. And if you do die, you won't care because you'll be dead. And so, best case, you win. Worst case, it won't matter. Real quick, if you're a business owner and you're not growing as fast as you'd like, I'd like to give you a free gift.

[3:26] YouTube https://youtu.be/j4TYzCt-cwE?t=199 || The Overnight Success
So my team and I put together the $100 million scaling roadmap, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how they got past it. And so we broke it in these 10 stages and we

[3:41] YouTube https://youtu.be/j4TYzCt-cwE?t=214 || The Overnight Success
made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so no

[3:54] YouTube https://youtu.be/j4TYzCt-cwE?t=227 || The Overnight Success
matter what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you deconrain the business and you're trying

[4:08] YouTube https://youtu.be/j4TYzCt-cwE?t=241 || The Overnight Success
to scale, we'd love to help you out on the thank you page. You can just book a call with my team and we will look at the business, see if we can help. And if we can, we'll invite you out to Vegas and we'll do this in person live.


VIDEO
TITLE: How to Build the Character You Actually Want
URL: https://youtu.be/jGIQanAgZJk
PRIMARY_TOPIC: mindset
TOPICS: mindset

[0:00] YouTube https://youtu.be/jGIQanAgZJk?t=0 || How to Build the Character You Actually Want
I'll tell you this story that I think can drive this home. And I think this is the path to fulfillment over comfort. So imagine you talk to the creator of the universe before birth and pick the person you get to become. You say, "I want to be the most courageous." The creator replies and says, "Well, then I

[0:17] YouTube https://youtu.be/jGIQanAgZJk?t=10 || How to Build the Character You Actually Want
will give you monsters to terrify you so that you can conquer them." Then you say, "Well, I want to be patient." The creator replies, "Well, then I will make you work harder and longer so you can learn to wait." So then you say, "I want to be wise." Then the creator replies, "Then I will give you failures that will

[0:29] YouTube https://youtu.be/jGIQanAgZJk?t=22 || How to Build the Character You Actually Want
crush your spirit so you can learn the value of judgment." You then say, "Sounds like a rough life. Can you give me a good life?" Crater replies, "Just like we measure the quality of a blacksmith by the strength of his steel, I measure you by what you are at the end, not the fire and the hammer it took

[0:43] YouTube https://youtu.be/jGIQanAgZJk?t=36 || How to Build the Character You Actually Want
to make you. A good life isn't a life that's easy. A good life is a life that makes you into a good person." And that, my son, is a hard life. And so I remember when I when I sold Gym Launch, there was a year that I more or less took off. I had all these kind of existential crises that I was going through because all I had been doing is

[0:59] YouTube https://youtu.be/jGIQanAgZJk?t=52 || How to Build the Character You Actually Want
just working and working working. Then I hadn't like put my head up to like look around and and smell the roses per se. The problem that I had was that when I was smelling the roses, I was miserable. I was very sad. And the the sadness for me came from the thing that I had that was most reinforcing my life was the

[1:13] YouTube https://youtu.be/jGIQanAgZJk?t=66 || How to Build the Character You Actually Want
work that I was doing. That was the thing that was that I enjoyed the most. And so not having that actually created a huge loss for me. And so then I had to create like what am I doing? Like why am I here? Right? And so for me that was when I created the hypothesis or at least the thesis I have for my life was

[1:25] YouTube https://youtu.be/jGIQanAgZJk?t=78 || How to Build the Character You Actually Want
that hard work is the goal is that nothing left in the tank which I got from Jesse which I love. Emptying the tank every day is the point because for me those are the days that when I look back are the days that I feel the most fulfilled on. In the moment you feel tired, you feel exhausted. You feel like

[1:39] YouTube https://youtu.be/jGIQanAgZJk?t=92 || How to Build the Character You Actually Want
you're bored. You feel like you don't want to do another repetition. You don't want to do another two hours but another two hours, another repetition, another edit is what is required. Not what you want but is what is required. And if you have a little bit left in the tank and you don't know if you have a little bit

[1:51] YouTube https://youtu.be/jGIQanAgZJk?t=104 || How to Build the Character You Actually Want
left in the tank until you empty it, until you physically can. And so I think about that steel that we're trying to make. And the only difference is that we are both the steel and the blacksmith. And so the creator in this would just give you the fire. And either you can stand far enough away from it that it

[2:05] YouTube https://youtu.be/jGIQanAgZJk?t=118 || How to Build the Character You Actually Want
just keeps you warm or you can go into it and you can hammer out the impurities so that you can just become better and better and better and stronger. Real quick, if you're a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So my team and I put together the $100

[2:19] YouTube https://youtu.be/jGIQanAgZJk?t=132 || How to Build the Character You Actually Want
million scaling roadmap, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how they got past it. And so we broke it in these 10 stages and we made this little kind of quiz thing

[2:33] YouTube https://youtu.be/jGIQanAgZJk?t=146 || How to Build the Character You Actually Want
where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of the functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so no matter what you're struggling with,

[2:46] YouTube https://youtu.be/jGIQanAgZJk?t=159 || How to Build the Character You Actually Want
someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you deconrain the business and you're trying to scale, we'd love to help you out on

[3:00] YouTube https://youtu.be/jGIQanAgZJk?t=173 || How to Build the Character You Actually Want
the thank you page. You can just book a call with my team and we will look at the business, see if we can help. And if we can, we'll invite you out to Vegas and we'll do this in person live.


VIDEO
TITLE: Wait 36 Months
URL: https://youtu.be/jSTx95QOa_g
PRIMARY_TOPIC: mindset
TOPICS: mindset

[0:00] YouTube https://youtu.be/jSTx95QOa_g?t=0 || Wait 36 Months
If you have less than $100,000 in savings and you would like to have $100,000 or more in savings, these are the things that I would recommend doing. And that means that you have to check out your ego. It's your ego is gone for this. All right? You don't care what other people think because they're not

[0:13] YouTube https://youtu.be/jSTx95QOa_g?t=6 || Wait 36 Months
going to be there in 10 years. All right? Because you have a whole new group of friends that are way better and cooler. So, one, stop eating out. Discount groceries only. That's if you're super poor. If here's my caveat, if you know how to make money, you already have a base level of skills, then eating Chipotle and whatever

[0:29] YouTube https://youtu.be/jSTx95QOa_g?t=22 || Wait 36 Months
whatever you can door dash it in so that you can keep working. The moment I realized I could make $500 every 30 minutes by selling, I was like, "Oh, I'm never buying I'm never cooking food or grocery shopping ever again." Anything that was less than $500 an hour was was now immediately outsourced. Right? But

[0:46] YouTube https://youtu.be/jSTx95QOa_g?t=39 || Wait 36 Months
this advice is for people who are super broke. Okay? So, if you don't have the skill set yet at all and you're struggling to just get things going, then you need to be completely on the defensive so that you can have enough money so that you can start taking bets. Because the only way that you're going

[1:02] YouTube https://youtu.be/jSTx95QOa_g?t=55 || Wait 36 Months
to get ahead is that you have to make bets. You got to make bets on education. You got to make bets on opportunities. You got to make bets on inventory. You got to make make bets on software. You want to start a Shopify store. You want to start a school community. You want to start something. It's still going to

[1:14] YouTube https://youtu.be/jSTx95QOa_g?t=67 || Wait 36 Months
cost some money, right? You might have to buy a camera. You have to buy some software that helps you edit videos. It's like there's some expenses. All right? And so having a big stockpile allows you to be patient. The the more money you have, the longer you out you can think because you don't have to

[1:27] YouTube https://youtu.be/jSTx95QOa_g?t=80 || Wait 36 Months
worry about tomorrow. You know that next month and the month after and the month after taking care of because even if you made no money, you've got enough. That's how you can start thinking long term. People are like think long term. Think long term. But like unless if you have payroll and you've got or you've got

[1:40] YouTube https://youtu.be/jSTx95QOa_g?t=93 || Wait 36 Months
rent or you've got you've got groceries to pay, you can't think long term because you're in survival mode. And so I'm trying to get survival to be as low as humanly possible for you so that you could get into thrive mode. But it's all relative. If you make 40 grand a month and spend 40 grand a month, you're going

[1:54] YouTube https://youtu.be/jSTx95QOa_g?t=107 || Wait 36 Months
to be in the same survival mode. But if you make 40 grand a month and spend four, you're going to have you're going to have every month you make 10 months worth of income. And so in two months, you've got you've got 20 months saved up. You're good. And then you can get super aggressive with that other 36 and

[2:08] YouTube https://youtu.be/jSTx95QOa_g?t=121 || Wait 36 Months
start really betting to to double down. All right. So, here's the very broke five, six things that you can do to immediately spend way less. One, stop eating out. Discount groceries only. Two, stop buying new clothes. Go to Goodwill only. Three, only attend free friend events. All right, so think of

[2:26] YouTube https://youtu.be/jSTx95QOa_g?t=139 || Wait 36 Months
what I just said. Think about all the events that friends will tell you to come to. Weddings, bachelor parties, uh birthdays, um just nights out because it's Thursday, whatever. Only attend free friend events. And if they don't support your goals, they are not your friends. Think about that. If I said,

[2:44] YouTube https://youtu.be/jSTx95QOa_g?t=157 || Wait 36 Months
"Hey, I've got this goal." And I said, "Hey, there's this human being and he wants to get you to not have that goal." Would you describe them as a friend or an enemy? Think about it. Some of you, some of the people in your life that you call friends are actually your enemies. You just don't know it. Now, four, take the

[3:01] YouTube https://youtu.be/jSTx95QOa_g?t=174 || Wait 36 Months
rest of the time that you have to a apply to jobs that make more than your current job. B pick up side hustle work. C, learn skills that you can trade for a higher hourly rate than you currently do. When I say trade, I mean you make more per hour than what your current current skills pay you. All right? And then

[3:18] YouTube https://youtu.be/jSTx95QOa_g?t=191 || Wait 36 Months
five, find the hardest worker in the room when you enter that new job or that new place. And then double their level of input. So if they knock on a 100 doors, you knock on 200. They make a 100 dials, you make 200 dials. Right? When I had Jacob, my young neighbor, I gave him this exact advice. And he was expected

[3:37] YouTube https://youtu.be/jSTx95QOa_g?t=210 || Wait 36 Months
to on his team do a $100 a day, he did between 300 and 400. And so, guess what? He got better faster. And then once you follow all of those steps, this is what you need to do next. Wait 36 months. And this is what I mean by patient with your outputs, impatient with your inputs. And the crazy thing is that you can change

[3:56] YouTube https://youtu.be/jSTx95QOa_g?t=229 || Wait 36 Months
your life in one decision. I can get drunk, drive in a car, and change my life forever, right? I can happen like that. But it can happen just like that the other way. It's just that the outcome's delayed. That's the only difference. You can change your life today in this moment by making these decisions and and your life path will

[4:14] YouTube https://youtu.be/jSTx95QOa_g?t=247 || Wait 36 Months
have veered. You will have changed direction. Your tree of of life will move. It's just that it takes time for that new direction to bear fruit. Whereas you can poison the fruit in a second. You can kill a tree real fast. You just can't grow one real fast. But it doesn't mean that if a seed's planted and you're watering it,

[4:29] YouTube https://youtu.be/jSTx95QOa_g?t=262 || Wait 36 Months
it's not growing. It just takes a second to get above the surface. Real quick, if you're a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So, my team and I put together the $100 million scaling road map, which is basically 200 hours of us looking over all the portfolio

[4:43] YouTube https://youtu.be/jSTx95QOa_g?t=276 || Wait 36 Months
companies we've had and what stages of growth they went through and more importantly where they got stuck and how they got past it. And so we broke it into these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most

[4:56] YouTube https://youtu.be/jSTx95QOa_g?t=289 || Wait 36 Months
important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so no matter what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to give you

[5:10] YouTube https://youtu.be/jSTx95QOa_g?t=303 || Wait 36 Months
this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you deconrain the business and you're trying to scale, we'd love to help you out on the thank you page. You can just book a call with my team and we will look at the business, see if we can help, and if

[5:25] YouTube https://youtu.be/jSTx95QOa_g?t=318 || Wait 36 Months
we can, we'll invite you out to Vegas and we'll do this in person live.


VIDEO
TITLE: Why I Only Allow Myself One New Thing Per Year
URL: https://youtu.be/jlZKI6RE9bY
PRIMARY_TOPIC: mindset
TOPICS: mindset, scaling, ads, mindset

[0:00] YouTube https://youtu.be/jlZKI6RE9bY?t=0 || Why I Only Allow Myself One New Thing Per Year
more better new. Now, this isn't going to be a new concept for anyone who's listening to my stuff, but I will have a slightly different take on this. New is incredibly risky. And so, this is the best analogy that I've I I visualize this year that I'm probably going to take with me for the rest of my life,

[0:13] YouTube https://youtu.be/jlZKI6RE9bY?t=6 || Why I Only Allow Myself One New Thing Per Year
which is I want you to imagine, here we go. Actually, do this. If I have these these candies, all right, and I throw them all over the place. If I keep doing this, how likely is it that all of them are going to end up in the exact position, separated by color? and stack together. Very unlikely. I would have to

[0:32] YouTube https://youtu.be/jlZKI6RE9bY?t=25 || Why I Only Allow Myself One New Thing Per Year
hit refresh and keep doing that many, many times until eventually all of these are lined up, stacked up on on each other super nicely in a way that's organized, right? This would take a lot. Like, could it happen? Of course, it could. It is statistically possible. Is it likely? No. And so, when you think

[0:52] YouTube https://youtu.be/jlZKI6RE9bY?t=45 || Why I Only Allow Myself One New Thing Per Year
about this, this is six pieces of candy, right? There are variables within your business that create the business that works, right? And so when you have your business and it is stacked, it is working, it is generating revenue, the likelihood that you changing one of these variables makes the building or

[1:08] YouTube https://youtu.be/jlZKI6RE9bY?t=61 || Why I Only Allow Myself One New Thing Per Year
makes the stack or the business better goes down. And the taller the stack is, the more evolved your business is, the more bricks in that building have been properly placed. And so the higher the likelihood the next move is the wrong move if it's something different. So, I'll give you a marketing version of

[1:28] YouTube https://youtu.be/jlZKI6RE9bY?t=81 || Why I Only Allow Myself One New Thing Per Year
this. If you have something called a control and you have a variant, when you run a split test, AB split test, if you have a control that you've run 36 split tests on and it has won 36 of those, it is the number one control, the likelihood that you changing that resulting in an improvement is low. And

[1:47] YouTube https://youtu.be/jlZKI6RE9bY?t=100 || Why I Only Allow Myself One New Thing Per Year
so, if you think about your business as it currently stands, is there's many different ways to align these variables. Almost all of them are not profitable businesses. You happen to have one that actually works. And so if you have that, then the highest riskadjusted move that you can make is that you do more of the

[2:02] YouTube https://youtu.be/jlZKI6RE9bY?t=115 || Why I Only Allow Myself One New Thing Per Year
thing that already works. I will keep doing more bricks in this order because that has worked before, right? You might try and do better, which is a tiny variation off of what you're currently doing, but something truly new rarely works. And so, and it also usually takes the most resources. And so for us, if

[2:23] YouTube https://youtu.be/jlZKI6RE9bY?t=136 || Why I Only Allow Myself One New Thing Per Year
we're going to do something new, I give myself one new thing a year. One. So what was the one new thing this year? It was the book launch. That was this year. Next year, you'll find out what it is, right? But I get one. And it's because I know what the tremendous drain of resources is. One big thing, one new

[2:40] YouTube https://youtu.be/jlZKI6RE9bY?t=153 || Why I Only Allow Myself One New Thing Per Year
thing. And so I would say that the bigger the companies that we have, the more resources we have, the fewer new things we're doing. Because when you when nothing works, you want to hit refresh as many times as you can. You want to do lots of new cuz nothing's working. But as soon as something works, then you start to have

[2:56] YouTube https://youtu.be/jlZKI6RE9bY?t=169 || Why I Only Allow Myself One New Thing Per Year
direction. You want to have less and less deviation from that, unless you really believe there's an existential risk that would require you to change everything, which is significantly less likely than you really think it is. In fact, I would say many business owners will destroy their businesses in reality

[3:10] YouTube https://youtu.be/jlZKI6RE9bY?t=183 || Why I Only Allow Myself One New Thing Per Year
for problems that they have manufactured artificially. Problems that have not even yet occurred because they are afraid of them happening when in reality when that problem happens, it's not going to happen overnight. And you're going to have some some some heads up probably. And for those of you who were

[3:25] YouTube https://youtu.be/jlZKI6RE9bY?t=198 || Why I Only Allow Myself One New Thing Per Year
old enough to have businesses during co so if you had business at least for at least for five years, right, or six years, you know that you'll survive. you'll adapt just like you always have. And so do not try and change the business to solve problems that do not exist because there is more than enough

[3:41] YouTube https://youtu.be/jlZKI6RE9bY?t=214 || Why I Only Allow Myself One New Thing Per Year
problems that absolutely do exist today that you should be solving. And so going back to more and this has been something that's been just I feel like I've got another layer of paint on the more better new is that often times the highest return question is why can't I do more of the thing that's working?

[3:56] YouTube https://youtu.be/jlZKI6RE9bY?t=229 || Why I Only Allow Myself One New Thing Per Year
Now, there's usually a much deeper, harder problem that you have to solve once you do the easy moores, but there's always a way to do more than you currently are. And it's just that once you realize that the level of difficulty of what it takes to do the next more is harder than doing something better or

[4:11] YouTube https://youtu.be/jlZKI6RE9bY?t=244 || Why I Only Allow Myself One New Thing Per Year
new. So, instead of you bucking up and and and saying, "I'm going to focus on this very hard problem," you then distract yourself with reasonable problems that no one will blame you for solving. Because the biggest risk to the business is not like a stupid decision because those are unlikely to actually

[4:27] YouTube https://youtu.be/jlZKI6RE9bY?t=260 || Why I Only Allow Myself One New Thing Per Year
occur. The real risk to your business is the second, third, and fourth most profitable things that you could do rather than the most valuable thing that you can do. This was a very important lesson for me this year. And so when you get clear on what the harder question is that you need to ask of why can't I do

[4:43] YouTube https://youtu.be/jlZKI6RE9bY?t=276 || Why I Only Allow Myself One New Thing Per Year
more and now it's getting hard for me to do it. Then we have to remove every distraction that you have that makes you think about anything besides solving that problem. That's it. And sometimes the answer to that hard problem isn't a one week, a 4-w week or 4 month solution. Sometimes you realize that

[5:03] YouTube https://youtu.be/jlZKI6RE9bY?t=296 || Why I Only Allow Myself One New Thing Per Year
your culture is and you have to fix the culture and that's going to take you 18 months. And when you're 6 months into it, things will feel worse than they did when you started. But it doesn't make it any less of the correct decision for the business. It just means that your reinforcing event or the reward for the work that you're going to

[5:20] YouTube https://youtu.be/jlZKI6RE9bY?t=313 || Why I Only Allow Myself One New Thing Per Year
have is far in the future. And it doesn't mean that 6 months in you should now change course because it hasn't started working yet. because you knew when you started and you realized that this was the true constraint of the business that this was going to be a long and painful road ahead of you. And

[5:34] YouTube https://youtu.be/jlZKI6RE9bY?t=327 || Why I Only Allow Myself One New Thing Per Year
so you do not want to then solve try and come up with a new solution when the first solution never had time to bear fruit because sometimes the most productive thing you can do in the business is give time time let the solution actually work. This has been a very hard lesson for me many times as an entrepreneur and I just want to pass it

[5:51] YouTube https://youtu.be/jlZKI6RE9bY?t=344 || Why I Only Allow Myself One New Thing Per Year
to you because many of you guys have many half-built bridges. you you had a way to get across but you knew it would take four months but one month in you were still suffering you thought well maybe I'll do this but it's like you never let the first bridge get finished and so in a real way for me I realized

[6:04] YouTube https://youtu.be/jlZKI6RE9bY?t=357 || Why I Only Allow Myself One New Thing Per Year
that I needed to build a brand I've had I'll give you two examples of this so one early days of gym launch and I realized that we had an entire tier of directors that were not competent enough and so over the next 12 months we had to turn 11 out of 11 directors very painful and when you turn directors what do you

[6:24] YouTube https://youtu.be/jlZKI6RE9bY?t=377 || Why I Only Allow Myself One New Thing Per Year
think also have to do sometimes you have to turn the teams underneath because they had a low bar and so they brought in a lot of low bar people. There was obviously some good people they brought in too but like very very painful process kind of killed morale for that whole year but we knew that we weren't

[6:38] YouTube https://youtu.be/jlZKI6RE9bY?t=391 || Why I Only Allow Myself One New Thing Per Year
going to be able to grow the business because the level of skill of that team was not sufficient and we our bar was too low and unfortunately we can't fire ourselves and so we had to do the next natural thing. That was very painful. Six months into that, the culture is worse and we haven't turned the whole

[6:53] YouTube https://youtu.be/jlZKI6RE9bY?t=406 || Why I Only Allow Myself One New Thing Per Year
leadership team. Was it the wrong course of action? No. Should we change course? No. But it means that you have to learn to suffer because sometimes the correct course is the most painful path because the highest leverage move often is the hardest problem that you're not choosing to allocate attention towards solving.

[7:06] YouTube https://youtu.be/jlZKI6RE9bY?t=419 || Why I Only Allow Myself One New Thing Per Year
In a more recent one, I was at 30 to 40 million a year for 3 years for Gym Launch. And the big aha that I had was that I needed to build a brand. And that took years. And so when I went into it, I was like, this I will have to keep doing this for many years before I'm going to bear any fruit from this. And

[7:23] YouTube https://youtu.be/jlZKI6RE9bY?t=436 || Why I Only Allow Myself One New Thing Per Year
my income when I made that call went down for the first two years by a lot. And so I think you have to be willing to stomach that period of time or you will never be able to do the real solutions that are really going to move the needle because most business owners will do the second, third, fourth thing, the

[7:39] YouTube https://youtu.be/jlZKI6RE9bY?t=452 || Why I Only Allow Myself One New Thing Per Year
incremental improvements rather than the order of magnitude changes that typically take order of magnitudes in terms of time and effort. So number 11, it's okay to just make money. So hear me out. There's something that I like to call the third marshmallow fallacy. And so it goes like this. So many of you

[7:54] YouTube https://youtu.be/jlZKI6RE9bY?t=467 || Why I Only Allow Myself One New Thing Per Year
guys have probably heard about the research study of like, okay, we they videotaped kids and they said, we'll put one marshmallow in front of you and then if you wait, you know, whatever, 10 minutes, we'll give you a second marshmallow. And the kids that wait, you know, 10 minutes, they're more successful in life because it's, you

[8:06] YouTube https://youtu.be/jlZKI6RE9bY?t=479 || Why I Only Allow Myself One New Thing Per Year
know, proxy for your ability to delay gratification. Okay. What's interesting about that is that people then assume that delaying gratification is always the best course of action. And this is why this is a very interesting lesson. If you delay gratification indefinitely, then you will work your entire life for

[8:22] YouTube https://youtu.be/jlZKI6RE9bY?t=495 || Why I Only Allow Myself One New Thing Per Year
nothing because you have delayed gratification and then you will die. Said differently, if you were the ant that always saves up your money for the winter and you keep saving and keep saving, keep saving and then you die, you will have a big stack of crumbs that you will never have done anything with.

[8:37] YouTube https://youtu.be/jlZKI6RE9bY?t=510 || Why I Only Allow Myself One New Thing Per Year
And so the question is no longer like once you have learned to delay gratification. So this will be me talking a little bit more to the winners in the room. Once you have learned to delay gratification, you then have to learn the even harder task of the appropriate time to accept gratification. Real. So this is

[8:53] YouTube https://youtu.be/jlZKI6RE9bY?t=526 || Why I Only Allow Myself One New Thing Per Year
incredibly difficult especially for winners because in the earlier part of your career you be you get reinforced you get rewarded for delaying gratification. And often times it is there is a dose relationship as in the longer you delay the bigger the outcome. So you just continue to learn to delay more and more and more. But there is a

[9:10] YouTube https://youtu.be/jlZKI6RE9bY?t=543 || Why I Only Allow Myself One New Thing Per Year
time where it comes to reap because you cannot sew forever. And so I was having a conversation with a friend of mine who was like, "Hey, I don't want to do this thing because it's not going to add enterprise value." But the amount of money that we were talking about for this particular deal was like hundreds

[9:25] YouTube https://youtu.be/jlZKI6RE9bY?t=558 || Why I Only Allow Myself One New Thing Per Year
of millions of dollars. And I wasn't even that confident that the the other thing was going to happen and it would be like 10 years in the future from now. And so we need to allow some risk adjustment for outcomes to make their way into the decision. If you can get paid today versus getting paid in 5

[9:45] YouTube https://youtu.be/jlZKI6RE9bY?t=578 || Why I Only Allow Myself One New Thing Per Year
years, there is a value to that money because you have five more years of being able to use those resources to acquire more resources. And so I would say that something that has shifted in me particularly was that it's okay to make money. Like you can also just make money for the sake of making money. And

[10:03] YouTube https://youtu.be/jlZKI6RE9bY?t=596 || Why I Only Allow Myself One New Thing Per Year
I think that's fine. And I'll say this differently, which is like in a business perspective, let's say that you have a service based business or you have a software business, whatever. And you don't want to sell your own time one-on-one. Totally okay. And you you don't want to do it because you do not

[10:20] YouTube https://youtu.be/jlZKI6RE9bY?t=613 || Why I Only Allow Myself One New Thing Per Year
want to get any revenue that doesn't have a high multiple. Okay, that's fine. Well, let me tell you the story. So, when I started my first gym, I had one personal training client who paid me in cash every month. He paid me about $4,000 a month in cash for personal training. I did it was like 90 minutes a

[10:35] YouTube https://youtu.be/jlZKI6RE9bY?t=628 || Why I Only Allow Myself One New Thing Per Year
day, 5 days a week. So, it was a lot of personal training. But that guy giving me that cash every single month, even though it was not scalable, it was not something that I could sell someday. That money paid for me to eat, right? And it allowed me to delay gratification on the rest of the business. But

[10:51] YouTube https://youtu.be/jlZKI6RE9bY?t=644 || Why I Only Allow Myself One New Thing Per Year
somebody who would be a purist of like, well, you shouldn't you should eat even more you should you know you should suffer even more during that period of time would have said you shouldn't have taken that distraction you should have just worked even more in the business but I just I don't I don't think that's true and so I I say this

[11:06] YouTube https://youtu.be/jlZKI6RE9bY?t=659 || Why I Only Allow Myself One New Thing Per Year
only to the winners if you're somebody who's never learned to great delay gratification you've never learned to save up for the winner you can't you still overspend your income ignore this entirely but for those of you who are the savers who do always live underneath of your means who are willing to delay

[11:19] YouTube https://youtu.be/jlZKI6RE9bY?t=672 || Why I Only Allow Myself One New Thing Per Year
thing one year 5 years 10 years you have to then also be able to make the decision when do I ask when do I reap and I'll give you one more example and then I'll move to the next point which is this is super common in content creators and I think this is why I ended up writing this. I've seen a number of

[11:36] YouTube https://youtu.be/jlZKI6RE9bY?t=689 || Why I Only Allow Myself One New Thing Per Year
creators. I remember I had a conversation with a guy who who said, "Hey, I have this Twitter following that I've built over the last however many years." And I said, "Okay." And he said, "I would like to better monetize my following." And I said, "All right. Well, how many times do you like do you do you like what CTAs do you have? Do

[11:52] YouTube https://youtu.be/jlZKI6RE9bY?t=705 || Why I Only Allow Myself One New Thing Per Year
you you know what do you what do you tell them to do?" And he's like, "Oh, nothing. I never want to sacrifice the goodwill I have with my audience." And I was like, "Okay, why did you build this brand to begin with?" He said, "Well, I wanted to make money." And I said, "Okay, how do you expect to make money

[12:06] YouTube https://youtu.be/jlZKI6RE9bY?t=719 || Why I Only Allow Myself One New Thing Per Year
if you never ask for it?" Because he had been taught, I have to delay. I have to delay. And to be fair, of course, you have to delay. But at some point, you have to make the decision now is the time. And to be clear, it doesn't mean that like now he has to ask every single day. It just means we have to begin the

[12:21] YouTube https://youtu.be/jlZKI6RE9bY?t=734 || Why I Only Allow Myself One New Thing Per Year
process of reaping. And so for you forever seers and I put myself in that bucket of always wanting to under under spend and and always delay to the future. There is a line that you need to be able to draw for yourself for today's the day I will begin reaping now. And I think that is it is a it is a entirely

[12:37] YouTube https://youtu.be/jlZKI6RE9bY?t=750 || Why I Only Allow Myself One New Thing Per Year
personal question because it's also fundamentally answering the question how much do I invest versus how much do I consume? I think the answer to that question is entirely individual but I think most of us can agree that invest forever consume nothing is probably not the way and consume everything invest

[12:53] YouTube https://youtu.be/jlZKI6RE9bY?t=766 || Why I Only Allow Myself One New Thing Per Year
nothing is also probably not the way and so it's somewhere in the middle where you will have to pick what's right for you but it is in the middle somewhere which means you will have to consume at some point you will have to reap and you need to know that it is okay you might also die and so you know there's that

[13:07] YouTube https://youtu.be/jlZKI6RE9bY?t=780 || Why I Only Allow Myself One New Thing Per Year
too real quick if you're a business owner and you are not growing as fast as you'd like I'd like to give you a free shift. So my team and I put together the $100 million scaling road map, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went

[13:22] YouTube https://youtu.be/jlZKI6RE9bY?t=795 || Why I Only Allow Myself One New Thing Per Year
through and more importantly where they got stuck and how they got past it. And so we broke it into these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of functions of the

[13:35] YouTube https://youtu.be/jlZKI6RE9bY?t=808 || Why I Only Allow Myself One New Thing Per Year
business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so no matter what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. You can go to acquisition.comroadmap,

[13:49] YouTube https://youtu.be/jlZKI6RE9bY?t=822 || Why I Only Allow Myself One New Thing Per Year
plug in your business information, and if you want us to actually help you deconstrain the business and you're trying to scale, we'd love to help you out on the thank you page. You can just book a call with my team and we will look at the business, see if we can help, and if we can, we'll invite you

[14:03] YouTube https://youtu.be/jlZKI6RE9bY?t=836 || Why I Only Allow Myself One New Thing Per Year
out to Vegas and we'll do this in person live.


VIDEO
TITLE: Stop looking for revenge…
URL: https://youtu.be/jzc3DWIgSUg
PRIMARY_TOPIC: mindset
TOPICS: mindset

[0:00] YouTube https://youtu.be/jzc3DWIgSUg?t=0 || Stop looking for revenge…
If you want revenge for the bad things that have happened in your life, start with the version of you that hasn't lived up to your potential. So, I think a lot of us have the the battle of the other self that we're the the lesser version of oursel that we're trying to kill every single day. And so, a lot of times we have this desire to

[0:22] YouTube https://youtu.be/jzc3DWIgSUg?t=15 || Stop looking for revenge…
point the blame finger externally. But wherever you point the finger of blame, power follows. And so whoever I blame for the life I have is the person who I give all the power over my existence, over my circumstances. And so it hurts. But if you turn the finger inwards and you start saying, "Huh, I don't like my life. The person that I

[0:47] YouTube https://youtu.be/jzc3DWIgSUg?t=40 || Stop looking for revenge…
need to punish or get back at is the real person who got me here, which is me." And so you may be right that other people did certain things or you got dealt a bad hand. It also doesn't matter because the only thing that you can't control is obviously the actions that you take. And the only person who's in

[1:06] YouTube https://youtu.be/jzc3DWIgSUg?t=59 || Stop looking for revenge…
control of that is you. And so the revenge porn is thinking about what the version of you who got you here did. and then acting in the exact opposite of that as many times as you possibly can. And the pain that you feel by rejecting the thing that you used to do that got you into this bad circumstance, that's the real revenge.

[1:35] YouTube https://youtu.be/jzc3DWIgSUg?t=88 || Stop looking for revenge…
It's kind of like uh the stoic fork, the dichotomy of control, but it's just taking all of that and just lumping it all on you. Yeah. It's it's, you know, I mean, this is kind of the the push back against victimhood culture that externalizing the locus of control. it is the fault of the politics or the

[1:53] YouTube https://youtu.be/jzc3DWIgSUg?t=106 || Stop looking for revenge…
economy or it's the state of the dollar or it's the patriarchy or it's whatever he goes hey look you will get 100x a thousandx your returns placing your efforts to try and change those things on you as opposed to on the world like you I think basically the best way to move through the world is to see your entire surroundings as

[2:18] YouTube https://youtu.be/jzc3DWIgSUg?t=131 || Stop looking for revenge…
immutable and you as mutable. You're the only mutable thing in the entire world. You're the only thing that can change. Everybody else, people, opinions, places, economy, politicians, policies, all of that. None of that's going to change you. You can change. That's it. And then maybe some of the other stuff

[2:36] YouTube https://youtu.be/jzc3DWIgSUg?t=149 || Stop looking for revenge…
does and that would be great. It's a really interesting concept. So, do we accept the world and change ourselves or do we change the world and accept ourselves? And so, it's a really interesting dichotomy when you ask the question because on because both of those sound right. You're like, I should accept

[2:56] YouTube https://youtu.be/jzc3DWIgSUg?t=169 || Stop looking for revenge…
myself and change the world, but on the other hand, you're like, wait, no, I should accept the world and change myself. And so, yeah, because they're both pathy pyism porn, right? And so um I think all of it come down comes down to when you change yourself, you will change the world because you'll change

[3:21] YouTube https://youtu.be/jzc3DWIgSUg?t=194 || Stop looking for revenge…
how you see it. I think as well when it comes to accepting yourself, do you want to accept you? Do you want to accept a version of you that you shouldn't accept? One that you're not proud of? One that doesn't live up to their word? one whose thoughts, actions, and uh intentions aren't aligned fully. You go,

[3:40] YouTube https://youtu.be/jzc3DWIgSUg?t=213 || Stop looking for revenge…
"Well, I mean, I I can, but I don't particularly feel good about that. That feels like the higher version of me, the potential version of me that I want to live up to is I'm sort of deraggating them that it's this isn't really the tribute to them that it should be." And yeah, that's why the self-acceptance

[3:57] YouTube https://youtu.be/jzc3DWIgSUg?t=230 || Stop looking for revenge…
movement, that's why people feel icky about it. People feel icky about the self-acceptance movement because they know that people are accepting a version of themselves which is falling short from what it could be. I would say that they're not accepting themselves in saying that they accept themselves. So if I say is there a

[4:14] YouTube https://youtu.be/jzc3DWIgSUg?t=247 || Stop looking for revenge…
version of yourself that's better than you are right now and most people hopefully would say yes. It's like great accept that person. And I think that to me when we talk about the authenticity, accepting yourself is accepting the ideal that we can live up to. And that's that is what we accept, not the shitty version of

[4:36] YouTube https://youtu.be/jzc3DWIgSUg?t=269 || Stop looking for revenge…
that that we are today. And I think that marries both sides of the argument. Real quick, if you're a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So my team and I put together the $100 million scaling roadmap, which is basically 200 hours of us looking over

[4:50] YouTube https://youtu.be/jzc3DWIgSUg?t=283 || Stop looking for revenge…
all the portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how they got past it. And so we broke it into these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're

[5:04] YouTube https://youtu.be/jzc3DWIgSUg?t=297 || Stop looking for revenge…
at and the most important part for you, what to do for each of the functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so no matter what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to

[5:18] YouTube https://youtu.be/jzc3DWIgSUg?t=311 || Stop looking for revenge…
give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information. And if you want us to actually help you deconstrain the business and you're trying to scale, we'd love to help you out on the thank you page. You can just book a call with my team and we will

[5:32] YouTube https://youtu.be/jzc3DWIgSUg?t=325 || Stop looking for revenge…
look at the business, see if we can help, and if we can, we'll invite you out to Vegas and we'll do this in person live.


VIDEO
TITLE: How I Got 10x Jumps in Business (Not From Courses)
URL: https://youtu.be/kgsuIvR53e4
PRIMARY_TOPIC: mindset
TOPICS: mindset, career, community, mindset

[0:00] YouTube https://youtu.be/kgsuIvR53e4?t=0 || How I Got 10x Jumps in Business (Not From Courses)
So, a lot of people on course makers and I was thinking about my life and like I've bought a lot of courses actually and many of them were were not only great, they changed my life. Uh, one of my good buddies Neville Badora had a copywriting course. Changed my life. I took it. It changed my life. Um, and there's been a bunch of others.

[0:20] YouTube https://youtu.be/kgsuIvR53e4?t=13 || How I Got 10x Jumps in Business (Not From Courses)
Have you ever bought or taken any courses? And which one, if you did, was gamechanging for you? The biggest things that have really changed my life was actually like has been have been like networks of people um more than anything like getting in the room with people who were ahead of me within the current

[0:38] YouTube https://youtu.be/kgsuIvR53e4?t=31 || How I Got 10x Jumps in Business (Not From Courses)
realm or even across realms from me. That was the stuff that really changed my life the most for sure from the tactical level, books, courses, things like that, workshops, seminars, like those things. Absolutely. Like I'm a I am a product of the alternative education world. Like I have no reservations about that. I am some

[0:55] YouTube https://youtu.be/kgsuIvR53e4?t=48 || How I Got 10x Jumps in Business (Not From Courses)
people were able to learn on their own. I was willing to pay to learn from people who were ahead of me and it was more than more than worth it. But I think that the biggest so basically there's two types of knowledge, right? You have declarative knowledge which is knowledge about stuff and then you have

[1:08] YouTube https://youtu.be/kgsuIvR53e4?t=61 || How I Got 10x Jumps in Business (Not From Courses)
uh procedure knowledge which is knowledge how to do stuff. The the the courses and DIY stuff is predominantly procedural uh which is here's how you set up a landing page. Here's how you write cy here's how you structure you know video sales letter or whatever right and then there's that I see that the the networks and affiliations and

[1:24] YouTube https://youtu.be/kgsuIvR53e4?t=77 || How I Got 10x Jumps in Business (Not From Courses)
when you meet people who are further ahead of you those are where you get their quote beliefs broken. That's where you learn about stuff that you didn't know was possible. And that about stuff could be like, I didn't know you could work four hours a week and make that kind of money. I didn't know that real

[1:38] YouTube https://youtu.be/kgsuIvR53e4?t=91 || How I Got 10x Jumps in Business (Not From Courses)
estate worked that way. I didn't know that the insurance industry was so profitable or whatever it is, right? And those were, I think, where I had my order of magnitude increases. So, it's like my incremental increases in in business were always just, you know, developing more blocking, tackling skills like I have to learn how to do a

[1:51] YouTube https://youtu.be/kgsuIvR53e4?t=104 || How I Got 10x Jumps in Business (Not From Courses)
webinar, I have to learn how to do a sales call, I have to, you know, all these things. But where the like incre like the large step step function increases have been um through association with people that were just way further ahead and were like, "Hey man, let me tell you what the next 5 years looks like. If you keep doing what

[2:04] YouTube https://youtu.be/kgsuIvR53e4?t=117 || How I Got 10x Jumps in Business (Not From Courses)
you're doing, this is what you need to do instead." Who's on your list of um of people who you you'd kill to meet and spend and and spend time with or shadow for a day? Most of mine are the obvious ones. Like I would love to I'd love to shadow Elon. I'd love to shadow Zuck. I'd love to shadow Bezos. I'd love to shadow

[2:20] YouTube https://youtu.be/kgsuIvR53e4?t=133 || How I Got 10x Jumps in Business (Not From Courses)
honestly I'd love love to shadow Bezos like 10 years ago cuz actually I'm not even sure what his what his working you know what what he's doing next. He's got Blue Origin and and he's got you know other I think he's got other things going on but like people who are in the thick of the game um I would love to

[2:36] YouTube https://youtu.be/kgsuIvR53e4?t=149 || How I Got 10x Jumps in Business (Not From Courses)
because a lot of it is just like how are they like what frameworks are they using to think through these decisions because they've made these decisions a bunch of times. So like I would love to just get that framework because if I could apply that to my current state then I would move faster. Real quick, if you're a

[2:48] YouTube https://youtu.be/kgsuIvR53e4?t=161 || How I Got 10x Jumps in Business (Not From Courses)
business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So, my team and I put together the $100 million scaling roadmap, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how

[3:04] YouTube https://youtu.be/kgsuIvR53e4?t=177 || How I Got 10x Jumps in Business (Not From Courses)
they got past it. And so we broke it into these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer

[3:16] YouTube https://youtu.be/kgsuIvR53e4?t=189 || How I Got 10x Jumps in Business (Not From Courses)
success, recruiting, IT, human resources, and finance. And so no matter what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you

[3:32] YouTube https://youtu.be/kgsuIvR53e4?t=205 || How I Got 10x Jumps in Business (Not From Courses)
deconstrain the business and you're trying to scale, we'd love to help you out on the thank you page. You can just book a call with my team and we will look at the business, see if we can help, and if we can, we'll invite you out to Vegas and we'll do this in person live.


VIDEO
TITLE: It’s Okay to Not Know What You’re Doing
URL: https://youtu.be/l1cPJOxNi6c
PRIMARY_TOPIC: mindset
TOPICS: mindset, mindset, career

[0:00] YouTube https://youtu.be/l1cPJOxNi6c?t=0 || It’s Okay to Not Know What You’re Doing
It's normal to not know what you're doing. If you did, it wouldn't be called growth. High-five your fear, uncertainty, and doubt, and carry on. Do you get tired, stressed, sad, hungry, frustrated, unfocused? Do you feel misunderstood? Great. You're human. You don't need medication. I have a a huge vehement distaste for uh mental medication. And I think one is

[0:28] YouTube https://youtu.be/l1cPJOxNi6c?t=21 || It’s Okay to Not Know What You’re Doing
because it's overprescribed. Two because people over WebMD themselves. And fundamentally people find a problem with being human. And I think a lot of that is because of the social norm that we should be. Never hungry, never sad, never angry, never frustrated, never feel like we're misunderstood. And those are the those are the troughs and peaks of humanity.

[0:55] YouTube https://youtu.be/l1cPJOxNi6c?t=48 || It’s Okay to Not Know What You’re Doing
And we can't only wish for sunny days because otherwise we'd have droughts and no one would everyone would die. And so it's wishing for something that isn't true and will never happen. It's wanting a lie which is why I'm so against it. Now are there people who they can test their neurology and whatever maybe. But like honestly a hundred years ago this

[1:16] YouTube https://youtu.be/l1cPJOxNi6c?t=69 || It’s Okay to Not Know What You’re Doing
didn't exist and people just dealt with life and I think people were happier then than they are now. And so clearly this solution hasn't been much of a solution at all. And so I if I I you know I try to have I don't have that many extreme stance. Well maybe I do but one of my extreme stances is that there is nothing wrong with you. Because even if there is something wrong with you how

[1:40] YouTube https://youtu.be/l1cPJOxNi6c?t=93 || It’s Okay to Not Know What You’re Doing
do you benefit by saying there is something wrong with you and then accepting that label unto yourself? Because the alternative to that is accepting your current existence as maybe this is better than everyone else's and I'm just choosing to believe that it's wrong. And all of this is around some big mighty should that we think and that we worship that it should that we should be a certain way that

[2:01] YouTube https://youtu.be/l1cPJOxNi6c?t=114 || It’s Okay to Not Know What You’re Doing
we're not. And I think that discrepancy that word I've tried to eliminate as much as humanly possible from my vocabulary because like I shouldn't what? I should nothing according to whom? Why should I be happier? Why should I be have less anxiety? Why should I feel more understood? And so like pretty much the beginning of every

[2:16] YouTube https://youtu.be/l1cPJOxNi6c?t=129 || It’s Okay to Not Know What You’re Doing
ad for like Levitra or whatever you know whatever the new seroton you know SSRI thing is is like they describe humanity. They just say like are you hungry? Are you tired? Are you horny? Are you like are you dissatisfied in any way? Well the cure of that is a pill which I wholeheartedly decry anything that gives an if then statement for happiness.

[2:42] YouTube https://youtu.be/l1cPJOxNi6c?t=155 || It’s Okay to Not Know What You’re Doing
So like you will own nothing and be happy. Like you want to say that you're going to change my external condition to change how I feel. I just I just rejected as a as any kind of if then I will be happy. But like the pill, the over medication part, I am I've had too many people too close to me ruin their lives h topping from SSRI SSRI and getting on cocktails of pills

[3:07] YouTube https://youtu.be/l1cPJOxNi6c?t=180 || It’s Okay to Not Know What You’re Doing
and and they've got a sleep med and they've got a wakeup med and they're just they're just a a walking pharmacy. It's crazy for people who aren't American to look at the way that America deals with this. I remember so in the UK, just for context, you can't get prescribed melatonin. You can't buy it over the counter. You can't buy it on Amazon.

[3:30] YouTube https://youtu.be/l1cPJOxNi6c?t=203 || It’s Okay to Not Know What You’re Doing
My video guy when he flies over here takes it back like some like he smuggling like he's Pablo Escobar but with melatonin tablets instead like going into CVS. Am I allowed to get this? uh that's the degree of difficulty that it is to get prescribed anything. And in America, the first place that people turn when they have a problem is the pill bottle. I mean, I have two physician parents, so like and I would

[4:00] YouTube https://youtu.be/l1cPJOxNi6c?t=233 || It’s Okay to Not Know What You’re Doing
4 minutes say western, you know, for the most part, western medicine through the just belief in all pharmaceuticals and all that kind of stuff. And so I've I grew up really close to it. My grandfather was a physician, so like just lots of medic medicine in in the family in general. And I um I just hate it. I really do. I don't hate a lot of things,

[4:17] YouTube https://youtu.be/l1cPJOxNi6c?t=250 || It’s Okay to Not Know What You’re Doing
but I really I really I hate I hate what it does to people. And more the underlying thing is that they reject being human and they think there's something wrong with them. And so many people waste all of their time trying to solve a problem that is life rather than living it. And it drives me nuts. like they they they they search for the medication rather than confronting the problem. Like you don't have an anxiety

[4:47] YouTube https://youtu.be/l1cPJOxNi6c?t=280 || It’s Okay to Not Know What You’re Doing
problem. You need to deal with whatever the thing you're worried about is. Like I I mean, man, I have too many controversial beliefs. I'm getting into too much of it. Like you drink a lot because you're stressed. If you deal with the thing that stresses you, that's the trigger for you drinking. So yes, there's addictive properties to drinking. I'm not going to

[5:08] YouTube https://youtu.be/l1cPJOxNi6c?t=301 || It’s Okay to Not Know What You’re Doing
I'm not denying that. But the thing that leads to the drinking, the condition that creates that, that's something that you can attack. And so I think so little attention is given to accepting reality rather than saying there's something wrong that people waste their entire lives searching for an answer that doesn't exist.

[5:27] YouTube https://youtu.be/l1cPJOxNi6c?t=320 || It’s Okay to Not Know What You’re Doing
Real quick,


VIDEO
TITLE: How to Know When It’s Time to Cut a Friend
URL: https://youtu.be/l4RuVk7TXwA
PRIMARY_TOPIC: mindset
TOPICS: mindset, mindset, wealth

[0:00] YouTube https://youtu.be/l4RuVk7TXwA?t=0 || How to Know When It’s Time to Cut a Friend
And it's one of the things that freedom affords. And freedom is often downstream from wealth. Remember George, one of my really good friends, been on the show like five times. George Mack, you'll follow him on Twitter. He's phenomenal. He was on he was on Fox and Friends yesterday talking about his cocaine phone and his kale phone. Like, what the What world is this? Yeah.

[0:15] YouTube https://youtu.be/l4RuVk7TXwA?t=8 || How to Know When It’s Time to Cut a Friend
I remember before the first time that I moved away to work. I've been I've traveled a lot, but it was always in between work. I never traveled to work. COVID happens. world gets shut down just after Halloween. Boris tells all of the UK, "We're going back into lockdown in three days time and all flights are canceled." So, I messaged George and I was like, I'm not doing this. I'm I go

[0:41] YouTube https://youtu.be/l4RuVk7TXwA?t=34 || How to Know When It’s Time to Cut a Friend
somewhere. He wanted to go to I can't I can't even remember some island that has 300,000 people on it. And I was like, why don't we do Dubai? It's a 5-hour flight. The weather's great. I know people. It'll be fun. It's not got 300,000 people on it. It'll be the Uber. 1 minute And I'll never forget what he replied to me with. I got up and I paid £350 for my COVID fittofly test before

[1:08] YouTube https://youtu.be/l4RuVk7TXwA?t=61 || How to Know When It’s Time to Cut a Friend
he was awake. But he'd sent me a message the night before and this is what compelled me to do it. He said, "What's the point in having you freedom if you never say you?" And I was like, I was so fired up reading that message. And I was like, yeah, why have I put all of this work in? Why have I done all of these things

[1:26] YouTube https://youtu.be/l4RuVk7TXwA?t=79 || How to Know When It’s Time to Cut a Friend
if I don't ever punk a game that I didn't agree to be a part of? I think this is really big if we go all the way back to the earlier part of this podcast. When you have the friends who are telling you, oh, um, must be nice or you think you're better than us or oh, so we can't drink anymore. That's when

[1:45] YouTube https://youtu.be/l4RuVk7TXwA?t=98 || How to Know When It’s Time to Cut a Friend
you can be like, yeah, then what? Well, then we wouldn't be friends. You're not going to be friends with them eventually anyways. I promise you anyone who says that you're not going to be friends with if you want to ultimately become the person you want to become, they're only going to reject you harder and harder until eventually you have nothing to share about. And the only thing that you'll talk about is the

[2:02] YouTube https://youtu.be/l4RuVk7TXwA?t=115 || How to Know When It’s Time to Cut a Friend
past, which by the way, one of the great leading indicators of at least in my opinion of a great way to know when to cut a friend is when they only talk about your past. And so punking the game and it's it's one of those really uncomfortable things the first time you do it, but then you get more and more

[2:17] YouTube https://youtu.be/l4RuVk7TXwA?t=130 || How to Know When It’s Time to Cut a Friend
comfortable with it because they're like, I would never live your life. And you're like, I know this relates to another one of yours. Don't trade your selfrespect for someone else's. It's easy to lose theirs and hard to get yours back. Yeah. But I would know. But you would know. Yeah. Uh related to the sort of cynicism thing that we were talking about earlier, and I call it the

[2:43] YouTube https://youtu.be/l4RuVk7TXwA?t=156 || How to Know When It’s Time to Cut a Friend
cynicism safety blanket, that sour grapes at an existential level. Um I had Sean Puri on the show. You know Sean, you've been on his you've been on My First Million. Uh he casually dropped this. I don't think this I don't think his episode's going to be out before this goes. Um, but it's money. And he said, "The cynics get to be right and the optimists get to be rich.


VIDEO
TITLE: How I Diffused a Decade-Long Family Fight
URL: https://youtu.be/l6_t_e3FIxs
PRIMARY_TOPIC: mindset
TOPICS: mindset, mindset, career

[0:00] YouTube https://youtu.be/l6_t_e3FIxs?t=0 || How I Diffused a Decade-Long Family Fight
It's like if you really see someone and you see all the things that they went through and the things that they that happened to them to become who they are, then you understand them and then you understand why they did X, Y, and Z. Because if we don't understand, we assume that it's because they're just evil people. And most people aren't that way. They're this way because they've been reinforced or punished for doing something like that in the past. And

[0:16] YouTube https://youtu.be/l6_t_e3FIxs?t=9 || How I Diffused a Decade-Long Family Fight
especially for her, she was reinforced for acting a certain way over and over and over again to the point that it was it was core to her character. And so when that got put on me, I was like, I hate you. You're terrible. You're evil. Like blah. But like when I looked at it on much longer time horizon of like she was four years old when she came here.

[0:30] YouTube https://youtu.be/l6_t_e3FIxs?t=23 || How I Diffused a Decade-Long Family Fight
She couldn't speak English. She got beat up as a kid. Like all these things. I'm like, you know what? Maybe give her a little grace, you know? And I remember when when I came back and it was right around that same time where I realized I was giving this person all this power. She yelled at me for something when I came back home from college my freshman year. And it was a standard fight, you know, like here's the button that I press to get into the normal fight that we get into. Um I just remember she hit

[0:50] YouTube https://youtu.be/l6_t_e3FIxs?t=43 || How I Diffused a Decade-Long Family Fight
the button and I just like wasn't that upset. And I it's like I felt nothing. She like hit the button. and she like hit it again harder and I was like and I just remember looking at her and being like I get it I'm sorry like you had a tough tough life and then she just broke down and you know started crying because it was like she felt understood and I

[1:09] YouTube https://youtu.be/l6_t_e3FIxs?t=62 || How I Diffused a Decade-Long Family Fight
think um I know that was a roundabout way of getting back to regrets but he regretted how he had raised her but his through his regrets I got to see why she was the way she was and then it diffused the bomb that was between me and Did I tell you that story Douglas Murray told me about regrets from Christopher Hitchens?

[1:29] YouTube https://youtu.be/l6_t_e3FIxs?t=82 || How I Diffused a Decade-Long Family Fight
Brilliant. So, Christopher Hitchens, one of the new atheists, uh, was sat in some British pub with Douglas Murray when Douglas is young. And, you know, you can imagine it's some musty Chesterfield sofa. He's probably got a cigarette in his mouth and it's glass of scotch or something. And uh Douglas is vacasillating between these two different choices that he needs to make. And he is um complaining,

[1:57] YouTube https://youtu.be/l6_t_e3FIxs?t=110 || How I Diffused a Decade-Long Family Fight
lamenting the fact that I have this thing, but I have this thing and if I do this thing, I can't do this thing. And and what do I do? And apparently Hitch like sat back and Douglas in life we must choose our regrets. And I was like, I'm going to go. So, I'm three Manhattan deep in Douglas Murray's apartment in Manhattan at 2:00 in the morning and he sneaks off to the toilet.

[2:27] YouTube https://youtu.be/l6_t_e3FIxs?t=140 || How I Diffused a Decade-Long Family Fight
And I quickly write this down cuz I know that my like half cut alcohol brain isn't going to remember it. So, I note it down. That was all the trigger that I needed, which is also a good argument for noting things down. And I reflected I must reflected on that for a year. I must have thought about it for a year. In life, we must choose our regrets. What the does that mean?

[2:45] YouTube https://youtu.be/l6_t_e3FIxs?t=158 || How I Diffused a Decade-Long Family Fight
Okay, first off, in an existence where opportunity cost is baked in because you don't get to split test life and by doing a thing, you can't do a different thing. I have the choice between going to the gym and going to the theme park. If I go to the gym, therefore, I can't go to the theme park. Even if the decision of going to the gym was the right call, I will always have the open

[3:04] YouTube https://youtu.be/l6_t_e3FIxs?t=177 || How I Diffused a Decade-Long Family Fight
loop of yeah, but what if I'd gone to the theme park? You can't ever know, right? Okay. So that means that fundamentally regrets are baked in to our existence. And I'd always thought that the reason I had a regret was due to some suboptimal decision I had made. If only I'd made this decision better, I could have ameliated the regret. Okay, so regrets are an unavoidable part of being a human and they're a byproduct of

[3:31] YouTube https://youtu.be/l6_t_e3FIxs?t=204 || How I Diffused a Decade-Long Family Fight
opportunity cost, which you can't get away from. But what does it mean that you have to choose your regrets? Okay. Well, if regrets are inevitable, if they're going to happen no matter what,


VIDEO
TITLE: How to Become Your Future Self Faster
URL: https://youtu.be/lD3anrCMuJY
PRIMARY_TOPIC: mindset
TOPICS: mindset

[0:00] YouTube https://youtu.be/lD3anrCMuJY?t=0 || How to Become Your Future Self Faster
Because the biggest risk to your future isn't your future competition or your rivals. It's the distraction that you insist on keeping in your life rather than doing the things you know you should be doing but aren't. Think about it like this. Imagine a competitor that you'd never want to go against.

[0:16] YouTube https://youtu.be/lD3anrCMuJY?t=9 || How to Become Your Future Self Faster
Focused, persistent, always learning, always improving, relentless, says no to everything but that which makes them stronger. You know what he looks like. You know how he acts. You know who he associates with. Great. That's future you. Now become him. You have to kill your current self for your new self to have room to grow. And so

[0:37] YouTube https://youtu.be/lD3anrCMuJY?t=30 || How to Become Your Future Self Faster
it's this constant appraisal of your skills and activities and saying which of these makes me stronger? Which of these makes it more likely for me to hit my goal? And I just want to give you that frame because that like that single frame of is this person being in my life make it more likely or less likely to

[0:53] YouTube https://youtu.be/lD3anrCMuJY?t=46 || How to Become Your Future Self Faster
hit my goal? Is this activity or this behavior that I do make it more or less likely to hit my goal? And I consistently just ask that question over and over and over again. And that is because for me, I do love my goals more than I love my friend. Because my goals will be with me long after they are. And

[1:09] YouTube https://youtu.be/lD3anrCMuJY?t=62 || How to Become Your Future Self Faster
so if you think about your relationship with your goals and you put it on the same pedestal or higher than your relationship with your friends, you're going to lose one of the relationships. And the question is which one is the one that's going to serve you more in the long term. That's a decision for you.

[1:23] YouTube https://youtu.be/lD3anrCMuJY?t=76 || How to Become Your Future Self Faster
But for me, I can tell you personally, achieving my goals has served me more than any one person has. And because achieving your goals is a generalized thing, it can open all doors to new relationships. And so, you do have to burn sometimes what you have in order to have what you want. Real quick, if

[1:40] YouTube https://youtu.be/lD3anrCMuJY?t=93 || How to Become Your Future Self Faster
you're a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So my team and I put together the $100 million scaling roadmap, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more

[1:55] YouTube https://youtu.be/lD3anrCMuJY?t=108 || How to Become Your Future Self Faster
importantly where they got stuck and how they got past it. And so we broke it in these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of the functions of the business

[2:07] YouTube https://youtu.be/lD3anrCMuJY?t=120 || How to Become Your Future Self Faster
across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so no matter what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information, and

[2:22] YouTube https://youtu.be/lD3anrCMuJY?t=135 || How to Become Your Future Self Faster
if you want us to actually help you deconstrain the business and you're trying to scale, we'd love to help you out on the thank you page. You can just book a call with my team and we will look into the business, see if we can help. And if we can, we'll invite you out to Vegas and we'll do this in person

[2:36] YouTube https://youtu.be/lD3anrCMuJY?t=149 || How to Become Your Future Self Faster
live.


VIDEO
TITLE: Why You Should Ignore the People Closest to You
URL: https://youtu.be/lLbHejMCCbk
PRIMARY_TOPIC: mindset
TOPICS: mindset, mindset, career

[0:00] YouTube https://youtu.be/lLbHejMCCbk?t=0 || Why You Should Ignore the People Closest to You
One of the biggest fallacies of the advice from people who are in your current situation is that they are right most of the time. When you bring ao a girl home, 99 times out of 100, when your parents say, "She's not the girl. I don't like her. She won't last." They're right every single time except for the one time it matters and you end up marrying the person, right? Like when they say like, "You're not going to succeed." Like this idea of yours, it's not going

[0:24] YouTube https://youtu.be/lLbHejMCCbk?t=17 || Why You Should Ignore the People Closest to You
to last. And they're right every single time except for the one time that matters when you hit it big. And so it's one of those things where they are right more times, but they are not more right. So good. Yeah. I um I wonder whether it's a function of all of our opinions being permanently etched in stone on social media that it's very easy to seem smart to have a

[0:54] YouTube https://youtu.be/lLbHejMCCbk?t=47 || Why You Should Ignore the People Closest to You
hetradox idea if you go against the mainstream because it's romantic. Oh, I I I I had this alternative op I had this negative opin I'm not I'm not like one of those sheep. I'll I'll I'll believe that things are going to be worse than they are. And then if it turns out better, guess what? I set your expectations super low. Congratulations.

[1:17] YouTube https://youtu.be/lLbHejMCCbk?t=70 || Why You Should Ignore the People Closest to You
You can thank me later. You're like, that is distilled down British culture at its worst. Yeah. Is low expectations. Low expectations delivered through satirical cynicism. Yeah. Why are you doing that? That's lame. That's for losers. That's something that we wouldn't do. You should stop doing the different thing. Tall Poppy, you're the one that gets cut down. And

[1:49] YouTube https://youtu.be/lLbHejMCCbk?t=102 || Why You Should Ignore the People Closest to You
it's all that it's like all it it shows to me now is a kind of group think. Almost like the worst kind of mental telepathy where everybody believes the most unuseful thoughts that everybody else has. Yeah. at scale and all it does is lower the bar that you need to get up. I think it's that that you're right thing which is someone says that's lame, that sucks, blah blah blah and you say like you're right. It does.

[2:29] YouTube https://youtu.be/lLbHejMCCbk?t=142 || Why You Should Ignore the People Closest to You
You just keep punking the game. Like when anyone comes to try and like like they're they're playing a different game than you. So, you shouldn't try and play by their rules cuz they're going to try and get you to play their game so that they can beat you at the game, which is the status game of that little circle, but you're playing a much wider game

[2:44] YouTube https://youtu.be/lLbHejMCCbk?t=157 || Why You Should Ignore the People Closest to You
that includes more players. And so, even though locally you have these your incoming information that you're taking in is disproportional to people that you're not actually playing against. And so, it's basically just noise. It's irrelevant because if you look on a long 3 minutes enough time horizon, the likelihood that you're act like I mean again I think about death a lot but the the idea that

[3:08] YouTube https://youtu.be/lLbHejMCCbk?t=181 || Why You Should Ignore the People Closest to You
when I die people will be dividing up my assets arguing over who gets what. There's going to be a caterer at my funeral. Some people won't make it because something came up and they got busy. And then the few people that are there are probably no one that I have in my life right now. And the fact that every single person that I have in my life might not even make it to the funeral to

[3:31] YouTube https://youtu.be/lLbHejMCCbk?t=204 || Why You Should Ignore the People Closest to You
speak over me while I'm dead. It's like why on earth would I listen to them while I'm alive? Like they can't even make it to probably the single most important in you know personal day of someone's life is someone's funeral, right? The one time you can pay your last respect and they don't even do that. And so it's like why would I give any weight to what these people are

[3:49] YouTube https://youtu.be/lLbHejMCCbk?t=222 || Why You Should Ignore the People Closest to You
doing when they're not even going to be there on the day that matters most and 6 months later they're not even remember who I was. And anybody who's had a death in their family recently knows that in the moment it's terrible for you and then 6 months later life moves on. But the thing is is that we just never paint ourselves as the person who dies. But to me that's incredibly freeing because

[4:06] YouTube https://youtu.be/lLbHejMCCbk?t=239 || Why You Should Ignore the People Closest to You
then it's like if 6 months after I'm dead no one is going to say my name, no one is going to remember what I did, then no one's gonna then it doesn't matter what I do today. And I think that some people see it as really uh hopeless, but I see it as very hopeful because it means we have absolute freedom and we can do crazy like

[4:22] YouTube https://youtu.be/lLbHejMCCbk?t=255 || Why You Should Ignore the People Closest to You
why have you money if you can't say you. Real quick,


VIDEO
TITLE: The Biggest Predictor of Future Success
URL: https://youtu.be/lOi_rPN_Akg
PRIMARY_TOPIC: mindset
TOPICS: mindset, mindset, career

[0:00] YouTube https://youtu.be/lOi_rPN_Akg?t=0 || The Biggest Predictor of Future Success
So I noticed this theme in you of like I don't care what anything's happening. I'm controlling what I'm controlling and I'm being exactly who I want to be. Were you always like this as a kid or was this something that you have developed over time? Yeah, I think it's a skill developed over time. I mean I think there's

[0:13] YouTube https://youtu.be/lOi_rPN_Akg?t=6 || The Biggest Predictor of Future Success
definitely like when we talked about deprivation earlier. Um I definitely felt deprived of money. I've always wanted to make a lot of money. It's like been a very big desire of mine. Um and I just have gotten better and better at pursuing that goal. You know, like in the beginning, I just had general

[0:28] YouTube https://youtu.be/lOi_rPN_Akg?t=21 || The Biggest Predictor of Future Success
motivation, but I had no skill. So, it's like I heard this works. I heard, you know, like you just you go you wander and you just have lots of activity to try and burn through things to figure out like what starts to give you some feedback and then you start moving in that direction. I've always been

[0:40] YouTube https://youtu.be/lOi_rPN_Akg?t=33 || The Biggest Predictor of Future Success
motivated. Um I've always been pretty high achieving. I don't have the like I failed school and like I was great at school, you know. I I think I had 13 AP credits going into college. I finished college in three years. I was vice president of the powerlifting team. I was president of the fraternity. Like I

[0:54] YouTube https://youtu.be/lOi_rPN_Akg?t=47 || The Biggest Predictor of Future Success
always try to life, you know what I mean? Everyone's different, but like at the same time, there's plenty of people who didn't have any of that stuff and then crush it later. Um, but you I think you can just always make the decision to do whatever you want to do whenever you want to do it. Like the idea that you

[1:08] YouTube https://youtu.be/lOi_rPN_Akg?t=61 || The Biggest Predictor of Future Success
haven't been successful for your entirety of your life has absolutely no impact on why you can't be successful right now. The the work that needs to be done for someone to succeed remains unchanged. And so like whenever you choose to start that, you choose to start that and everything before that moment doesn't really matter.

[1:23] YouTube https://youtu.be/lOi_rPN_Akg?t=76 || The Biggest Predictor of Future Success
Well, I think it's easier when you have momentum behind you. For sure. Yeah. I'm just saying like objectively if you had zero momentum and you still do the thing, it still works. My my thought is that it might be harder if you don't have that previous success to draw from. Totally. Might hold you back and in ways of maybe

[1:37] YouTube https://youtu.be/lOi_rPN_Akg?t=90 || The Biggest Predictor of Future Success
being more cautious. Yeah. Self-doubt, things like that. Yeah. Um I think I think uh I I use the term chunking up or chunking down, but like the you know the biggest predictor of future success is past success regardless. And so the idea is like okay, well you might be like, well, I want to take this big jump, but I've

[1:53] YouTube https://youtu.be/lOi_rPN_Akg?t=106 || The Biggest Predictor of Future Success
never done that before. like how do I take this job? How do I take this risk? Right? Well, it's like can you generalize some of the other things you've done in the past um that would give you some level of confidence that this is not unreasonable? And so it's like if I've been really disciplined at school and exercise, then it might be I

[2:08] YouTube https://youtu.be/lOi_rPN_Akg?t=121 || The Biggest Predictor of Future Success
might it might follow that I'll be relatively disciplined with my job. Is it guaranteed? No. But I could still make a generalization that that's it's plausible. And so I think it's like stacking those wins uh as low as a common denominator as you can. I mean, you know, for somebody who's absolutely just like sucking at life right now,

[2:22] YouTube https://youtu.be/lOi_rPN_Akg?t=135 || The Biggest Predictor of Future Success
then it's like, if you got out of bed today, then cool, call it a W. You know what I mean? Like just regress it back and then you start just like you'd add weight to a bar, you add weight to the goals. So, is it as simple as just waking up in the morning, great. Then it would be take a walk for 10 minutes. Great. And

[2:36] YouTube https://youtu.be/lOi_rPN_Akg?t=149 || The Biggest Predictor of Future Success
then just building on that. Yeah. And I think your bar always moves. Like when a toddler in the beginning begins speaking, they approximate the word mom. They're like, and you're like, "Yeah, I'm so excited." But like, you know, a 10-year-old says mom. And you tell them to screw off, right? Like the

[2:49] YouTube https://youtu.be/lOi_rPN_Akg?t=162 || The Biggest Predictor of Future Success
bar moves. Yeah. I'm not your mom, right? Yeah, sure. I'm not your mom. Um, no, but the bar moves because like your standards for excellence continue to improve. So, it's like if you're like don't use someone else's standards, use your own. And once you can say mom really consistently, then like start

[3:03] YouTube https://youtu.be/lOi_rPN_Akg?t=176 || The Biggest Predictor of Future Success
saying sentences real quick. If you're a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So my team and I put together the $100 million scaling roadmap, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of

[3:18] YouTube https://youtu.be/lOi_rPN_Akg?t=191 || The Biggest Predictor of Future Success
growth they went through and more importantly where they got stuck and how they got past it. And so we broke it into these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for

[3:31] YouTube https://youtu.be/lOi_rPN_Akg?t=204 || The Biggest Predictor of Future Success
each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so no matter what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. You can go

[3:43] YouTube https://youtu.be/lOi_rPN_Akg?t=216 || The Biggest Predictor of Future Success
to acquisition.comroadmap, plug in your business information, and if you want us to actually help you deconstrain the business and you're trying to scale, we'd love to help you out on the thank you page. You can just book a call with my team and we will look at the business, see if we can help. And if we can, we'll invite you

[3:59] YouTube https://youtu.be/lOi_rPN_Akg?t=232 || The Biggest Predictor of Future Success
out to Vegas and we'll do this in person live.


VIDEO
TITLE: You Need More Pain
URL: https://youtu.be/l_PqNs145Bw
PRIMARY_TOPIC: mindset
TOPICS: mindset

[0:00] YouTube https://youtu.be/l_PqNs145Bw?t=0 || You Need More Pain
What does it take to want to do something potentially for years so that you can get good at it? Because you know there's going to be people thinking, well, I want to be a great DJ, but I just can't find the motivation to spend every day three hours practicing. Alex. Yeah. Like, you probably won't be a good DJ.

[0:20] YouTube https://youtu.be/l_PqNs145Bw?t=13 || You Need More Pain
But I would be I would be like, you like your current state enough that you like the pain of change thing, right? Like you're not in enough pain. I've said that to plenty of people. We go speak and someone's like, "How do I get motivated?" I'm like, "You're not going to get motivated." Like, "You have to

[0:34] YouTube https://youtu.be/l_PqNs145Bw?t=27 || You Need More Pain
hate." For me, like it I automatically go there. I'm like, "You have to hate something." Like, for me, I just hated my current existence. And so, for me, that was powerful enough to get me out. There's got to be another way, though. You know, I was thinking to you that moment where you took the leap,

[0:47] YouTube https://youtu.be/l_PqNs145Bw?t=40 || You Need More Pain
you know, there's I feel I often feel like most people that listen to this podcast often are at a point in their life where they're considering a leap. Yeah. Feel like we drag those type of people in. We kind of like we're a magnet to those people. So if they if they're in a situation that they don't like but it's

[1:03] YouTube https://youtu.be/l_PqNs145Bw?t=56 || You Need More Pain
not that painful, you know, it's comfortable. Well, that's the worst. It's comfortable but a little bit miserable. Yeah. How do you get them to take the leap when it's so comfortable? My boss is promising me a promotion. I think about death all the time. It's like I'm going to die. And I think you have to agitate the pain for yourself.

[1:27] YouTube https://youtu.be/l_PqNs145Bw?t=80 || You Need More Pain
Like you have to stoke the pain like if you can't get through through because like it would be it it would be odd that you would be motivated by some weird passion like not everyone's Mozart and just like I love music and I've been I see in you know see numbers and colors you know whatever like some people are

[1:41] YouTube https://youtu.be/l_PqNs145Bw?t=94 || You Need More Pain
like that but most people aren't and so if you're not that then you only start really liking stuff when you get good at it in my opinion and you only get good at it by doing it a lot of times before you're good at it. And so if you this is why I'm a big big believer in this is that when you are starting out I

[2:03] YouTube https://youtu.be/l_PqNs145Bw?t=116 || You Need More Pain
think you got to find the thing that's the pain and like pain motivates significantly faster and stronger than pleasure does. Like people are like no passion is the right way. It's like point a gun at a family member all of a sudden 10 out of 10 motivation pain. And so like I think people should use their

[2:19] YouTube https://youtu.be/l_PqNs145Bw?t=132 || You Need More Pain
pain more. And if they don't have enough pain, then one maybe that's fine and you're a dreamer and that's okay. But I will tell you that a word that I can I read in my like six-month journey between when I wanted to quit and when I actually quit, there was this word that just like pissed me off and it was this

[2:35] YouTube https://youtu.be/l_PqNs145Bw?t=148 || You Need More Pain
in this self-help or entrepreneur book and it said there are entrepreneurs and there are entrepreneurs. And I was like and it was likerepreneurs are people who read these books and don't do anything blah blah. And I was just like, I don't want to be. I was like, I am one of these right now. And I just it just like felt so

[2:53] YouTube https://youtu.be/l_PqNs145Bw?t=166 || You Need More Pain
powerless. And I think that my entire life has been a lot of trying to have power. And I mean that in the true sense of just being able to direct influence and events. Um, I've wanted to have more power to protect myself, protect the people I care about, etc. Um, and I felt very powerless. And I think that I was in that comfortable

[3:12] YouTube https://youtu.be/l_PqNs145Bw?t=185 || You Need More Pain
like my dad approved of my current situation. I had a job that when I told people they were like, "Oh, that's fancy." But I felt powerless and I I hated that more than anything. And so I think I think if I want to say this to anyone who's listening, if there's anything you listen to, all the stuff that I described that was really tough

[3:30] YouTube https://youtu.be/l_PqNs145Bw?t=203 || You Need More Pain
that I went through was not as hard as me quitting my job. By far the hardest decision of my entire life, bar none. Because the things that I was actually caught up with were the opinions of other people, opinions of my father and the opinions of the people that I went to school with who I thought would judge

[3:50] YouTube https://youtu.be/l_PqNs145Bw?t=223 || You Need More Pain
me for leaving this good job to probably become a failed gym owner. And how lame that would sound compared to consultant going to Harvard and blah blah. I was going to go from peak white collar to a very blue collar, you know, profession making significantly less because I quote loved it. And like it I

[4:11] YouTube https://youtu.be/l_PqNs145Bw?t=244 || You Need More Pain
I'll say this again, but like sometimes you have to let other people's dreams for your life die, for yours to live. And for me, it was like when I when I continued to every day not want to wake up, that was my wake up call where I was like either I continue to live this way and not want to be alive or I just risk the fact that I'll die to

[4:31] YouTube https://youtu.be/l_PqNs145Bw?t=264 || You Need More Pain
everybody else. And I think that that like it was the hardest decision of my entire life by far. All this all the hard stuff we went through still the hardest decision of my life. How much was money on your mind when you made that decision? the desire to be financially free to the point where you had millions.

[4:47] YouTube https://youtu.be/l_PqNs145Bw?t=280 || You Need More Pain
It's weird. Money um Caleb wouldn't know this. Money doesn't really motivate me. Uh I would say that it I mean I love the game for sure. Um but I love playing the game and the tokens are there. Um but for me it was it was it was it was beating my dad. You know what I mean? I didn't want him to be right. Like that's

[5:06] YouTube https://youtu.be/l_PqNs145Bw?t=299 || You Need More Pain
what it was. Like I didn't want him to be right. I just I just I remember like I I'd be sleeping on the floor. I'd be miserable. I had, you know, when I had my gym and I had no trainers, I was teaching all the classes. And so I'd wake up, I'd do 4 am, 5 a.m., 6 a.m., 7, 8 a.m. sessions. And then I would then

[5:21] YouTube https://youtu.be/l_PqNs145Bw?t=314 || You Need More Pain
uh work out for myself. And then I would uh do uh I'd do all the marketing and the ads and the stuff that I have to do in the middle day. Then I would teach the four the 4 p.m., the 5 p.m., the skip between the 7 p.m. And then I would do sales consults at 8, 9, 10, 11. And then I would do the billing for all the

[5:37] YouTube https://youtu.be/l_PqNs145Bw?t=330 || You Need More Pain
all the contracts from 11 to like 12 12:30 and then I'd wake up again. And I did that for like 6 months. And like I started to like lose my mind because I wasn't sleeping. Um but even during like those times I just literally I would envision going back to Baltimore to my father and have and knowing that he

[5:58] YouTube https://youtu.be/l_PqNs145Bw?t=351 || You Need More Pain
would give me the false modesty of like I know you tried. Don't worry about it. now let's get you back on this thing and I knew that from that moment on he would own me and I just couldn't I I couldn't I couldn't do it I was like I will do anything but go back to that and for me that was my I I would do anything and so

[6:19] YouTube https://youtu.be/l_PqNs145Bw?t=372 || You Need More Pain
whatever that maybe you need to agitate some pain in your life you know to get out of your current circumstance um and just as a total side note play it out what if you just never do anything is like maybe some people just need to stop dreaming. Maybe they need to accept their current reality and actually enjoy it. Because

[6:40] YouTube https://youtu.be/l_PqNs145Bw?t=393 || You Need More Pain
there's a lot of people when they're 70 and 80 and they didn't do their dreams and if they went back like they didn't do anything but that whole time they were dissatisfied because they didn't try. But what if they were just like I have a good life. I have a wife who loves me. I've got some kids. I have a

[6:54] YouTube https://youtu.be/l_PqNs145Bw?t=407 || You Need More Pain
job that I you know like I don't mind it. Pays the bills. I mean if you go back 500 years it wasn't people were like man this is my passion. He's like, "Dude, I'm just rowing rowing a boat across a ferry and that's what I do and that's what my dad did and his dad did. Like this is how we eat." And so like we

[7:08] YouTube https://youtu.be/l_PqNs145Bw?t=421 || You Need More Pain
have these these um idealized versions of purpose that I think Instagram and all this stuff kind of make terrible. But like I think there's a lot of honor in work period. And I think a lot of people uh fool themselves by thinking that what they do for some reason is not honorable. And I think a lot of it is

[7:23] YouTube https://youtu.be/l_PqNs145Bw?t=436 || You Need More Pain
like the internal versus external scorecard of like I was saying what I said earlier about like I believe these things to be true about the universe or like the world. But a lot of those are like what do I believe about myself which is like I can choose to do work in this way which then I can derive joy from. So, like if I'm

[7:40] YouTube https://youtu.be/l_PqNs145Bw?t=453 || You Need More Pain
shoveling I can choose to be like, I will be the best shoveler because I believe that I will figure out how to do this more efficiently and I will, you know, I will I will get better and I will have calluses on my hands and I'll have a better back and whatever. Um, but I will do this well. And I think you can

[7:56] YouTube https://youtu.be/l_PqNs145Bw?t=469 || You Need More Pain
find joy in work if you decide to do it well. So, on one hand, if you are if if you are if your dream causes you so much pain, then you will quit what you're doing and do it. And if it doesn't cause you enough pain that you're not pursuing it or that you don't like if you don't feel like you're in a cage right now,

[8:13] YouTube https://youtu.be/l_PqNs145Bw?t=486 || You Need More Pain
then maybe you're not in a cage and maybe you just need to like the life you have. And that's cool, too. Real quick, if you're a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So my team and I put together the $100 million scaling roadmap, which is basically 200 hours of us looking over

[8:29] YouTube https://youtu.be/l_PqNs145Bw?t=502 || You Need More Pain
all the portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how they got past it. And so we broke it in these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're

[8:43] YouTube https://youtu.be/l_PqNs145Bw?t=516 || You Need More Pain
at and the most important part for you, what to do for each of the functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so no matter what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to

[8:57] YouTube https://youtu.be/l_PqNs145Bw?t=530 || You Need More Pain
give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you deconstrain the business and you're trying to scale, we'd love to help you out on the thank you page. You can just book a call with my team and we will

[9:11] YouTube https://youtu.be/l_PqNs145Bw?t=544 || You Need More Pain
look into the business, see if we can help. And if we can, we'll invite you out to Vegas and we'll do this in person live.


VIDEO
TITLE: Why Most People Never Win (Even With Good Advice)
URL: https://youtu.be/lhfMvhy3FrI
PRIMARY_TOPIC: mindset
TOPICS: mindset

[0:00] YouTube https://youtu.be/lhfMvhy3FrI?t=0 || Why Most People Never Win (Even With Good Advice)
My my embedded command to everyone is use if useful. Use if useful. Number one. Number two, this is a documentary, not a sermon. This is a showing, you know, like at least my content is like this is me showing what's going on and I try to be real. And that means that if I change my mind, then it'll change.

[0:25] YouTube https://youtu.be/lhfMvhy3FrI?t=18 || Why Most People Never Win (Even With Good Advice)
Third, model the rise. If you want the rise, model the plateau if you want the plateau. And so saying, "Oh, Bri, you know, Warren Buffett says he had a great year if he only makes one good decision." It's like saying, "Oh, to get rich, I should fly private." Doesn't really work that way. I should play basketball. I want to get tall.

[0:44] YouTube https://youtu.be/lhfMvhy3FrI?t=37 || Why Most People Never Win (Even With Good Advice)
It's you're you're you're conflating variables, right? I should I should go to the gym once I have energy. I should start saving money once I'm rich. Uh like that's when I'll do it. It's just it just conflates sequence, right? It's a win-win fallacy. Um, and so I think the the man I I haven't talked

[1:01] YouTube https://youtu.be/lhfMvhy3FrI?t=54 || Why Most People Never Win (Even With Good Advice)
about this in in I don't I don't even know if I've ever talked about this. The greatest skill is the ability to discern what things to use and what things to cast out. It is the is it is the the the central narrative of noise versus signal. And the reason that I've spent such a disproportionate amount of

[1:24] YouTube https://youtu.be/lhfMvhy3FrI?t=77 || Why Most People Never Win (Even With Good Advice)
time focused on behavior was because there's so much noise that if people cannot translate their quote advice into what I should do, then there's nothing useful about it. Which is why I think the density of useful information uh people I think people are blood hounds for value. Um but I think that value

[1:42] YouTube https://youtu.be/lhfMvhy3FrI?t=95 || Why Most People Never Win (Even With Good Advice)
gets translated most in the most crystallized distilled concentrated manner when it can be translated into do this instead of that period and everything else the amorphous words that people use especially the you know the motivation manifesto the the the or just manifestation we'll get into that one uh people get triggered on that um

[2:05] YouTube https://youtu.be/lhfMvhy3FrI?t=118 || Why Most People Never Win (Even With Good Advice)
that is what leads more people astray and so they take the entirety of someone and without all of the other conditions that apply to that person and say, "Oh, I will take this and apply it to my life." And if you cannot pull out what is useful for you, you will never win. And that is a really strong statement, but because all you're

[2:27] YouTube https://youtu.be/lhfMvhy3FrI?t=140 || Why Most People Never Win (Even With Good Advice)
going to be doing is trying to, and I love this is my favorite tweet that I've heard from um Andrew Wilkinson from Tiny. Here are the numbers for my winning lottery ticket. every entrepreneur explaining how they were successful. And so like the next Google isn't a search engine, right? The best version of your life isn't copying

[2:49] YouTube https://youtu.be/lhfMvhy3FrI?t=162 || Why Most People Never Win (Even With Good Advice)
Hormosi or copying Williamson. It's being able to with nuance apply the principles that are generalizable across domains but then having the wherewithal yeah the discernment to apply the nuance to your specific circumstance and being able to map those two things I think is the skill that has got me the disproportionate return on my

[3:18] YouTube https://youtu.be/lhfMvhy3FrI?t=191 || Why Most People Never Win (Even With Good Advice)
life. I have bought and I've been public about this. I've been, you know, very the early part of my career is very involved in what I would consider the alternative education, you know, space, right? People, you know, the the courses, the the world that has, I would say, a relatively bad reputation. But I

[3:33] YouTube https://youtu.be/lhfMvhy3FrI?t=206 || Why Most People Never Win (Even With Good Advice)
have yet in my life to have purchased anything from anyone that I have not had an exceptional return from. And is that because of them or is that because of me? Who knows? But I can say that when I even had bad experiences, I could say these are all the things that I will not do to a customer. And then I have my

[3:55] YouTube https://youtu.be/lhfMvhy3FrI?t=228 || Why Most People Never Win (Even With Good Advice)
notebook of the the crinkled can and the end that's off the center. And that ability to observe and pause before immediately taking action. Like there are some people that I have met where I know I'll tell you this story because it's it's heartbreaking. I've helped a lot of gyms in my career is, you know, probably my

[4:14] YouTube https://youtu.be/lhfMvhy3FrI?t=247 || Why Most People Never Win (Even With Good Advice)
second season of entrepreneurship. Um, one of the things that we'll do to a gym to make it more profitable is we, you know, we adjust pricing. Sometimes we send a price raise letter and this, you know, this thing's tested. We that, we've done it hundreds of times. A guy, you know, reaches out and said, "Hey, I

[4:28] YouTube https://youtu.be/lhfMvhy3FrI?t=261 || Why Most People Never Win (Even With Good Advice)
did your the whole price raise and 90% of my members left." And I was like, "What? Like what h like how what happened?" And so he explained that he had a $29 a month gym and then he raised it to $200 a month. That only works when you're a service business, not a what I consider a facility usage business where you're

[4:55] YouTube https://youtu.be/lhfMvhy3FrI?t=288 || Why Most People Never Win (Even With Good Advice)
just like $10 a month crunch and it's just like you can use the gym whatever you want. You have equipment. My model was for people who had trainers and who who were teaching, you know, classes or sessions or semi-privates. And so in those instances, if you're at 99 and you go to to $200, you're not going to lose

[5:09] YouTube https://youtu.be/lhfMvhy3FrI?t=302 || Why Most People Never Win (Even With Good Advice)
half your customers. You might lose a third, but you still make more money, have more profit, etc. But he had taken what is otherwise something that has made so many gyms profitable and successful and he applied it to a specific context. Now he says, "I'm a gym owner. He said gym stuff. Why did but then what happens is for you and I

[5:27] YouTube https://youtu.be/lhfMvhy3FrI?t=320 || Why Most People Never Win (Even With Good Advice)
or anybody who wants to make content if I were to say okay under these situations under this part you know particular context if you have a decent relationship with your customers and you have ongoing communication then you can say it's like you you don't it takes 10 minutes of disclaimers to get to the

[5:41] YouTube https://youtu.be/lhfMvhy3FrI?t=334 || Why Most People Never Win (Even With Good Advice)
point right and so then this is why fundamentally like winners will always win because they will still be able to find you know the the silver lining even in the terrible experiences that will make them better And my favorite my favorite visualization of the type of person that I want to be is and this is

[5:59] YouTube https://youtu.be/lhfMvhy3FrI?t=352 || Why Most People Never Win (Even With Good Advice)
a a Harry Potter reference. Uh but the sword of Gryffindor uh was made of dwarfven steel and dwarfven steel in the in the mythology of Harry Potter um could only take in that which made it stronger. And so it's not to say that the sword of Gryffindor couldn't cut butter or couldn't you know uh just get

[6:15] YouTube https://youtu.be/lhfMvhy3FrI?t=368 || Why Most People Never Win (Even With Good Advice)
into a sword fight, but if it happens to you know kill a basilisk then it will absorb the poison of the basilisk. And so like so many people lose because they want to prove that this too did not work when in reality it was that you don't know how to make it work and it has been easier for you to complain and say this

[6:35] YouTube https://youtu.be/lhfMvhy3FrI?t=388 || Why Most People Never Win (Even With Good Advice)
did not work the way that I would prefer right rather than like how can I make this work for me? How can I turn this into something that has been that can still be a W. And I think that one skill has probably been the single unlock that I've been able to have because like I I learned these alternative, you know, the

[6:55] YouTube https://youtu.be/lhfMvhy3FrI?t=408 || Why Most People Never Win (Even With Good Advice)
this this alternative world of education of like how do you sell, how do you how do you run ads, how do you how do you sell, you know, courses, how do you do coaching, all this stuff that has a really negative kind of vibe. But the thing is is the fundamentals of persuasion there are so powerful. They

[7:09] YouTube https://youtu.be/lhfMvhy3FrI?t=422 || Why Most People Never Win (Even With Good Advice)
were just being used to sell stuff that's not good. But the thing is is that there's so much buyer resistance there that if you can sell stuff in that market, when you go to sell insurance, you murder. And so I think people fail to take into consideration the context of the person who's giving the advice and what piece is useful that

[7:31] YouTube https://youtu.be/lhfMvhy3FrI?t=444 || Why Most People Never Win (Even With Good Advice)
they should use and the rest you can cast away. Real quick, I'm going to show you the exact 10 stage road map from zero to 100 million plus that less than 1% of companies finish I've now done multiple times. And so I can say with a lot of confidence that these are the stages as headcount increases that you

[7:48] YouTube https://youtu.be/lhfMvhy3FrI?t=461 || Why Most People Never Win (Even With Good Advice)
need to get through. And I broke each of these down by eight different functions of the business, what the constraint feels like, like what are the symptoms of it when you're going through it and then what steps we actually took to graduate. And we've done this across software, physical products, uh service

[8:02] YouTube https://youtu.be/lhfMvhy3FrI?t=475 || Why Most People Never Win (Even With Good Advice)
businesses, brick and mortar, all of this. and it works and it's my gift to you. It's absolutely free and so the link's in the description, but you just go acquisition.comroadmap. Just enter your info and it'll spit it right back to you.


VIDEO
TITLE: Why You Don’t Find Your Passion, You Create It
URL: https://youtu.be/lho-b-4LIGI
PRIMARY_TOPIC: mindset
TOPICS: mindset, career, mindset

[0:00] YouTube https://youtu.be/lho-b-4LIGI?t=0 || Why You Don’t Find Your Passion, You Create It
People want to find their passion, but you don't find it, you create it. And you create it by getting good at something. And to get good at stuff, you start by doing something you suck at. Then you get good. Then you like it. Then people ask how you found your passion. Answer by starting when you sucked and not giving up.

[0:22] YouTube https://youtu.be/lho-b-4LIGI?t=15 || Why You Don’t Find Your Passion, You Create It
Yeah, I hate the passion mantra. I really do. I mean, part of it was because um I'll even I'll even play it out. So, I I read all the same self-help books early on when I was, you know, in my entrepreneurial days and I was trying to find my passion and I was into fitness. And so, I was deciding between

[0:37] YouTube https://youtu.be/lho-b-4LIGI?t=30 || Why You Don’t Find Your Passion, You Create It
fitness, test prep because I was good at test prep and uh frozen yogurt cuz I like dessert, right? So, I've like these are my three quote passions, which let's just translate that into things you're interested in. And so, as soon as I started the gym, my passion disappeared. It became work. And I had a

[0:55] YouTube https://youtu.be/lho-b-4LIGI?t=48 || Why You Don’t Find Your Passion, You Create It
different mentor later in my life who said, "Never create work around your passion because then it'll become work." And he was a guy who's a very successful business guy. And I think about that actually more than I than I'd share because it's just complete and utter because it assumes that what you're going to be doing every day is

[1:13] YouTube https://youtu.be/lho-b-4LIGI?t=66 || Why You Don’t Find Your Passion, You Create It
the thing that you're currently really interested, which also doesn't make you money. And so your behavior has to change. And whenever you're doing these new things, one, they'll be new, which means you will suck at them, which means you'll probably not like them, but it's also part of it. And so, like, I would

[1:28] YouTube https://youtu.be/lho-b-4LIGI?t=81 || Why You Don’t Find Your Passion, You Create It
prefer to take the extreme opposite position of everything will suck and eventually you will get good at the things that you suck at and then you'll enjoy being competent at that thing, which will then probably give you status and you'll enjoy the fruits of status more than the pain of doing the thing.

[1:44] YouTube https://youtu.be/lho-b-4LIGI?t=97 || Why You Don’t Find Your Passion, You Create It
And in so doing, create a positive feedback loop that you'll actually keep sticking with it. And so I'd rather set the expectation that everything is terrible all the time forever. Now let's see if we can make our now let's see if we can become the person who can still do it anyways. Um and start that as the baseline rather than

[2:02] YouTube https://youtu.be/lho-b-4LIGI?t=115 || Why You Don’t Find Your Passion, You Create It
trying to assume that I need perfect conditions in order to start because I mean starting is the perfect condition. Like whatever condition that you're in that you start was the perfect condition. Real quick, if you're a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So, my team and I put

[2:21] YouTube https://youtu.be/lho-b-4LIGI?t=134 || Why You Don’t Find Your Passion, You Create It
together the $100 million scaling roadmap, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how they got past it. And so we broke it into these 10 stages and we made this little kind of quiz thing where if you

[2:37] YouTube https://youtu.be/lho-b-4LIGI?t=150 || Why You Don’t Find Your Passion, You Create It
put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so no matter what you're struggling with, someone

[2:50] YouTube https://youtu.be/lho-b-4LIGI?t=163 || Why You Don’t Find Your Passion, You Create It
else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you deconstrain the business and you're trying to scale, we'd love to help you out on the thank you page. You can just

[3:04] YouTube https://youtu.be/lho-b-4LIGI?t=177 || Why You Don’t Find Your Passion, You Create It
book a call with my team and we will look at the business, see if we can help, and if we can, we'll invite you out to Vegas and we'll do this in person live.


VIDEO
TITLE: Buying the Dip for My Own Negative Consequences
URL: https://youtu.be/luechGVBKkA
PRIMARY_TOPIC: mindset
TOPICS: mindset, mindset, wealth

[0:00] YouTube https://youtu.be/luechGVBKkA?t=0 || Buying the Dip for My Own Negative Consequences
Whenever I have these prolonged moments of suffering that kind of break past what I would consider the normal varants of life, right? It's like, no, this broke through the barrier of shitty. Um, I do have this history of having significantly larger improvements that happen post dip, right? So, it's like we

[0:21] YouTube https://youtu.be/luechGVBKkA?t=14 || Buying the Dip for My Own Negative Consequences
kind of get the opportunity to buy the dip uh for our own negative consequences. And I've I've bought the dip at almost every time and it's rewarded me disproportionately. And so I I hate to make make a make a parallel between like the economy or the stock market and and your own internal happiness, but I think I think that's

[0:43] YouTube https://youtu.be/luechGVBKkA?t=36 || Buying the Dip for My Own Negative Consequences
what's happening right now. Um but that that that thought process has has shortened some of the the the shittiness that happens because then it's like, okay, well it has to it has to be worth it, right? I have to make this worth it, right? because I'm this this sucks. So what what can I learn from this? What can I be better from

[1:01] YouTube https://youtu.be/luechGVBKkA?t=54 || Buying the Dip for My Own Negative Consequences
this as a result? And so like obviously there's things that I've been working on in order in order to improve. But um beyond that uh I because gratitude has been so difficult for me which I've I've talked about before like I never I've never once said I am the the champion of happiness. But in an effort to try and

[1:18] YouTube https://youtu.be/luechGVBKkA?t=71 || Buying the Dip for My Own Negative Consequences
make it easier for me I was like well how do you how do you how do you operationalize gratitude? Right? And so the simplest way that I have is imagine something terrible and then remember that that has not happened. Like it's like I I've yet to find like that has been the the simplest way like be grateful. It's like what do

[1:37] YouTube https://youtu.be/luechGVBKkA?t=90 || Buying the Dip for My Own Negative Consequences
I do to be grateful like no no like that more. It's like that that it's like it's been difficult. So it's like okay um and the on the flip side imagine something that you love imagine it's gone and then remember that it's back again. And so that's I think the operationalizing of those moments which is I have this coffee moment. Man,

[1:54] YouTube https://youtu.be/luechGVBKkA?t=107 || Buying the Dip for My Own Negative Consequences
if I never had another coffee moment like this again, this would mean more to me. Okay. And by doing that and by remembering what it would be like to not have this, then this thing now in the moment becomes worth more. And so it's basically creating a wider discrepancy between the moment we're trying to find gratitude with and

[2:10] YouTube https://youtu.be/luechGVBKkA?t=123 || Buying the Dip for My Own Negative Consequences
something else in order to basically manufacture a delta. Because I think that that to to your point like we're so much more sensitive to the negative delta than we are on the positive delta that we have to make the positive delta massive. And so how do you make moments massive? It's like well then we just

[2:25] YouTube https://youtu.be/luechGVBKkA?t=138 || Buying the Dip for My Own Negative Consequences
have to drop the floor out and then remember that now all of a sudden we went from the bottom of the pool back to the surface even though we're not above the water. It's like playing uh pretend. So I'm it's 100% playing pretend. All gratitude is is playing pretend. Real quick, I'm going to show you the exact 10-stage

[2:39] YouTube https://youtu.be/luechGVBKkA?t=152 || Buying the Dip for My Own Negative Consequences
road map from zero to 100 million plus that less than 1% of companies finish. I've now done multiple times. And so, I can say with a lot of confidence that these are the stages as headcount increases that you need to get through. And I broke each of these down by eight different functions of the business,

[2:54] YouTube https://youtu.be/luechGVBKkA?t=167 || Buying the Dip for My Own Negative Consequences
what the constraint feels like, like what are the symptoms of it when you're going through it, and then what steps we actually took to graduate. And we've done this across software, physical products, uh, service businesses, brick and mortar, all of this, and it works. And it's my gift to you. It's absolutely

[3:08] YouTube https://youtu.be/luechGVBKkA?t=181 || Buying the Dip for My Own Negative Consequences
free. And so the link's in the description, but you just go acquisition.comroadmap. Just enter your info and it'll spit it right back to you. offering.


VIDEO
TITLE: The Single Greatest Skill You Need to Learn to Thrive in Any Economy
URL: https://youtu.be/lvxhxIFImhc
PRIMARY_TOPIC: mindset
TOPICS: mindset, mindset, productivity

[0:00] YouTube https://youtu.be/lvxhxIFImhc?t=0 || The Single Greatest Skill You Need to Learn to Thrive in Any Economy
The single greatest skill you can develop is the ability to stay in a good mood in the absence of things to be in a good mood about. I think that tweet has been my theme for 2025. Um it's been it's it's funny cuz that was the most shared tweet I've ever had. Um and it was it was like it's it was almost um

[0:22] YouTube https://youtu.be/lvxhxIFImhc?t=15 || The Single Greatest Skill You Need to Learn to Thrive in Any Economy
not the opposite of iron. It was fitting, right? It was completely fitting for the year. And it's been because like this year I've had a just I would say a series of unfortunate events um that has occurred and it's really tested my tools right tools in the tool belt um for reframing reality so that I

[0:41] YouTube https://youtu.be/lvxhxIFImhc?t=34 || The Single Greatest Skill You Need to Learn to Thrive in Any Economy
can make my experience less you know miserable. And so I thought about that. It's like if I were if I were to boil everything down um of all the skills that you can learn if everything that we do eventually becomes irrelevant, then the single greatest skill that you can develop is being in a great mood in the

[0:59] YouTube https://youtu.be/lvxhxIFImhc?t=52 || The Single Greatest Skill You Need to Learn to Thrive in Any Economy
absence of things to be in a great mood about. And so one of the other frames on this is most people don't question someone who's in a bad mood. Like I'm just in a bad mood. So it's like well if you can be in a bad mood for no reason it's like you might as well be in a good mood for no reason because that one at

[1:13] YouTube https://youtu.be/lvxhxIFImhc?t=66 || The Single Greatest Skill You Need to Learn to Thrive in Any Economy
least serves you. And so I've been trying to exercise like because there's on one degree there's like let's count things to be grateful for. On the other side it's like why do I have to have things to be grateful for in order to be in a good mood? Like why is trying to find things a requirement of being in that mood?

[1:31] YouTube https://youtu.be/lvxhxIFImhc?t=84 || The Single Greatest Skill You Need to Learn to Thrive in Any Economy
Like can I not find things and still choose to be in a good mood? Because I've certainly not had things to be in a bad mood about and been in a bad mood. And so I've been trying to flex that which is like sure we can find things to be grateful for and when those things pop up yes and of course it's a you know

[1:43] YouTube https://youtu.be/lvxhxIFImhc?t=96 || The Single Greatest Skill You Need to Learn to Thrive in Any Economy
it's a practice you get better at it but like what if I can just be in a good mood and so I've just tried to try to break that that relationship between the two because then it makes it contingent on something that I can find. How successful have you been at that? Mediocre. Real quick, I'm going to show you the

[1:59] YouTube https://youtu.be/lvxhxIFImhc?t=112 || The Single Greatest Skill You Need to Learn to Thrive in Any Economy
exact 10-stage road map from zero to 100 million plus that less than 1% of companies finish. I've now done multiple times. And so I can say with a lot of confidence that these are the stages as headcount increases that you need to get through. And I broke each of these down by eight different functions of the

[2:15] YouTube https://youtu.be/lvxhxIFImhc?t=128 || The Single Greatest Skill You Need to Learn to Thrive in Any Economy
business, what the constraint feels like, like what are the symptoms of it when you're going through it, and then what steps we actually took to graduate. And we've done this across software, physical products, uh service businesses, brickandmortar, all of this. and it works. And it's my gift to you.

[2:29] YouTube https://youtu.be/lvxhxIFImhc?t=142 || The Single Greatest Skill You Need to Learn to Thrive in Any Economy
It's absolutely free. And so the link's in the description, but you just go acquisition.comroadmap. Just enter your info and it'll spit it right back to you.


VIDEO
TITLE: How Successful People Use Anxiety as Fuel
URL: https://youtu.be/m4FpZ35Q3X4
PRIMARY_TOPIC: mindset
TOPICS: mindset, mindset, productivity

[0:00] YouTube https://youtu.be/m4FpZ35Q3X4?t=0 || How Successful People Use Anxiety as Fuel
How do you define stress? Um, great question. I might have written it down, so I'll give you a better answer. This is why the book is so useful. I write things down so I don't have to remember them, which is a there's a great um there's a great uh meme where it's the it's like the John Cena meme where he's like like you know,

[0:23] YouTube https://youtu.be/m4FpZ35Q3X4?t=16 || How Successful People Use Anxiety as Fuel
like can't believe it. It's like I I write things down so I won't have to uh remember them. And it's like I write things down so that I can remember them. It's like wait what? Um see if I can find it here. Yeah. Um so I observe anxiety occurring when there are many priorities. Sorry. Many many choices and um unclear priorities.

[1:02] YouTube https://youtu.be/m4FpZ35Q3X4?t=55 || How Successful People Use Anxiety as Fuel
Basically, there's conflict because if you think about like what is a decision, right? A decision is that you cut off options, right? It's the you know, it's a the opposite of having to make a decision is making a commitment, which is the elimination of alternatives. And so there was significantly le like if you replay the

[1:21] YouTube https://youtu.be/m4FpZ35Q3X4?t=74 || How Successful People Use Anxiety as Fuel
the game the levels of a video game and you already know how to beat all the you know the first four levels you have very little anxiety because you know exactly what you need to do. And so I think that anxiety comes up when you don't know what to do and you typically don't know what to do when you have too many

[1:36] YouTube https://youtu.be/m4FpZ35Q3X4?t=89 || How Successful People Use Anxiety as Fuel
options and not enough priorities. the other successful people that you've spent time with, have you noticed that any of them have proclivities toward stress? Sure. I think there's I mean Leila's super stressed and she's very successful. Given that you two have done similar amounts of volume, is it really just the areas that

[1:59] YouTube https://youtu.be/m4FpZ35Q3X4?t=112 || How Successful People Use Anxiety as Fuel
she's inexperienced with or has done less volume that she's stressed about or I think she she's like this is kind of like the the Doberman versus whatever scenario she I think she has for whatever reason a more natural proclivity towards anxiety. I have one that's more tends towards anger. Um I don't see that as good. I don't see that

[2:22] YouTube https://youtu.be/m4FpZ35Q3X4?t=135 || How Successful People Use Anxiety as Fuel
as bad. just as it is what it is. And I think we've both used, you know, don't overanalyze your pleasure, don't over analyze your fuel. Um, there have been many times that her anxiety has served her, right? She uses that kind of like frenetic energy and she just channels it towards getting things done. Um, and I

[2:39] YouTube https://youtu.be/m4FpZ35Q3X4?t=152 || How Successful People Use Anxiety as Fuel
probably do the same thing just from an anger perspective. And so this is why I think that we we you know, I think it it's more helpful to not feel like you are beholden or that you are broken there's something wrong with you for experiencing human emotions. I think it's just what do you what do you get

[2:53] YouTube https://youtu.be/m4FpZ35Q3X4?t=166 || How Successful People Use Anxiety as Fuel
from them? Because if you can have a negative emotion and make something positive from it, was it a negative emotion? I guess I just can't see the reward people would get from being anxious. Well, I think it's uh they get what they want using their anxiety. Like if you're running a race and you're nervous about

[3:11] YouTube https://youtu.be/m4FpZ35Q3X4?t=184 || How Successful People Use Anxiety as Fuel
the race, you're anxious and then you win the race, did you get something from it? Probably. If that anxiety causes you to prepare more for a speech and then you crush the speech, did you get something from it? Probably. So, I think people I think people will continue to stay anxious, they continue to stay angry as long as

[3:26] YouTube https://youtu.be/m4FpZ35Q3X4?t=199 || How Successful People Use Anxiety as Fuel
those things serve them. Real quick, if you were a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So my team and I put together the $100 million scaling roadmap, which is basically 200 hours of us looking over all the portfolio companies we've had and what

[3:41] YouTube https://youtu.be/m4FpZ35Q3X4?t=214 || How Successful People Use Anxiety as Fuel
stages of growth they went through and more importantly where they got stuck and how they got past it. And so we broke it into these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you,

[3:54] YouTube https://youtu.be/m4FpZ35Q3X4?t=227 || How Successful People Use Anxiety as Fuel
what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so no matter what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. You

[4:07] YouTube https://youtu.be/m4FpZ35Q3X4?t=240 || How Successful People Use Anxiety as Fuel
can go to acquisition.comroadmap, plug in your business information, and if you want us to actually help you deconstrain the business and you're trying to scale, we'd love to help you out on the thank you page. You can just book a call with my team and we will look at the business, see if we can help, and if we can, we'll invite you

[4:22] YouTube https://youtu.be/m4FpZ35Q3X4?t=255 || How Successful People Use Anxiety as Fuel
out to Vegas and we'll do this in person live.


VIDEO
TITLE: Stop Worrying About AI and Start Using It
URL: https://youtu.be/mVZHM5eTy38
PRIMARY_TOPIC: mindset
TOPICS: mindset

[0:00] YouTube https://youtu.be/mVZHM5eTy38?t=0 || Stop Worrying About AI and Start Using It
So, I'm in the professional advice space. I'm a lawyer. I do estate planning, financial planning, tax planning. Uh, but this could apply to professional advice generally. Uh, what are the the things you would focus on to protect against or moat against AI, automation, those sorts of things interrupting the space?

[0:15] YouTube https://youtu.be/mVZHM5eTy38?t=8 || Stop Worrying About AI and Start Using It
Yeah, really good question. Um, I I don't think it's actually a threat. And let me explain. So, you're like, I thought Alex was all about AI, which I am. Um, basically I think it's not going to matter until it doesn't matter. So it's going to be humans plus technology, which has not changed. It's humans plus

[0:36] YouTube https://youtu.be/mVZHM5eTy38?t=29 || Stop Worrying About AI and Start Using It
internet, humans plus computers, humans plus AI. And that's what it is now. The people who are better at using AI will get an advantage because they have technology that other people don't. Um, until the UX with AI can be truly seamless, where you can just talk and it can solve problems to a degree that you

[0:52] YouTube https://youtu.be/mVZHM5eTy38?t=45 || Stop Worrying About AI and Start Using It
know who's an unknowing person what the right answer is. Because the problem with like, oh well, AI can code. The only guys who talk about that are coders. And so they have to have the perspective from which to make the judgment on how good is this code that it's spit out. And if I'm a writer, I can tell you that the stuff that AI

[1:07] YouTube https://youtu.be/mVZHM5eTy38?t=60 || Stop Worrying About AI and Start Using It
writes is better than most people, but it's not better than the best writers. Now, they say, okay, well, in the future, it will be better than best writers, but who's going to be able to have the context to make that judgment, right? And so, um, I've come, at least for me, in terms of decreasing my anxiety around AI in general, it's we

[1:24] YouTube https://youtu.be/mVZHM5eTy38?t=77 || Stop Worrying About AI and Start Using It
will continue to embrace a technology, and I use this across the portfolio because some of our companies have the same concerns. We will continue to embrace technology until AI beats humans at everything, in which case it won't matter because everybody loses. So, or everybody wins depending on how you want

[1:39] YouTube https://youtu.be/mVZHM5eTy38?t=92 || Stop Worrying About AI and Start Using It
to see it. That's that's kind of how I I see that overall. Which means that given how AI is moving, what will that change about my behavior? Nothing. And so that's why I don't spend a huge amount of time thinking about how AI is disrupting things and just spend a lot of time of like how do I harness it just

[1:54] YouTube https://youtu.be/mVZHM5eTy38?t=107 || Stop Worrying About AI and Start Using It
like any other technology? And then someday in the future if it replaces me, then we're all Anyways, if you're a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So my team and I put together the $100 million scaling roadmap, which is basically 200 hours of

[2:11] YouTube https://youtu.be/mVZHM5eTy38?t=124 || Stop Worrying About AI and Start Using It
us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how they got past it. And so we broke it in these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell

[2:24] YouTube https://youtu.be/mVZHM5eTy38?t=137 || Stop Worrying About AI and Start Using It
you where you're at and the most important part for you, what to do for each of the functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so no matter what you're struggling with, someone else has already struggled with it and

[2:37] YouTube https://youtu.be/mVZHM5eTy38?t=150 || Stop Worrying About AI and Start Using It
solved it. And so I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you deconrain the business and you're trying to scale, we'd love to help you out on the thank you page. You can just book a

[2:50] YouTube https://youtu.be/mVZHM5eTy38?t=163 || Stop Worrying About AI and Start Using It
call with my team and we will look at the business, see if we can help, and if we can, we'll invite you out to Vegas and we'll do this in person live.


VIDEO
TITLE: Why Most People Don’t Win
URL: https://youtu.be/mY1rEQmuaX8
PRIMARY_TOPIC: mindset
TOPICS: mindset, mindset, career

[0:00] YouTube https://youtu.be/mY1rEQmuaX8?t=0 || Why Most People Don’t Win
You do what you've been rewarded for doing in the past and you avoid things you've been punished for in the past. That I absolutely agree with to the day. But don't you believe even as a child, let's say, you could be shaped by your parents. So let's just say you're told by your parents, you're worthless. You

[0:11] YouTube https://youtu.be/mY1rEQmuaX8?t=4 || Why Most People Don’t Win
can never do anything like that's hard to break. I think as an adult, well, I don't disagree with it. The fact that they're harder to break. I'm just saying you choose to believe it. There's a choice. Could it also be that your brain is wired in such a way that the the neural pathways all point to you being

[0:27] YouTube https://youtu.be/mY1rEQmuaX8?t=20 || Why Most People Don’t Win
worthless and you're told that you will amount to nothing? And it's so ingrained that when you become an adult, it's just like these are patterns that are really difficult to break because you've been told your entire life and you believe one thing and shattering all of that takes a lot of work. So to anyone who

[0:47] YouTube https://youtu.be/mY1rEQmuaX8?t=40 || Why Most People Don’t Win
has that that paradigm, you're right. It's not your fault. You're never going to be successful. Now what? Okay. Well, maybe I can do something about it. Okay, great. You know what I mean? Like there's like there's no there's like there's no benefit. You know what I mean? Like if someone like cuz I I get Q&A every once in a while

[1:08] YouTube https://youtu.be/mY1rEQmuaX8?t=61 || Why Most People Don’t Win
and someone's like can't grow my business because of my kids, right? Like they take up all my time and it's just impossible for me to do the things. Uh, so what would you tell me? I say, 'You're right. You're never going to be successful and it's not your fault. And then you can just watch the person just

[1:23] YouTube https://youtu.be/mY1rEQmuaX8?t=76 || Why Most People Don’t Win
writhe. They're just like, well, I mean, and I'm like, what? You're going to fight me on the fact that you're going to be successful? Great. The fighter showed up. So, why do we what are we talking about? Do you want my permission to not be successful, or do you want to accept that you're not going to be like, "What do you want?"

[1:36] YouTube https://youtu.be/mY1rEQmuaX8?t=89 || Why Most People Don’t Win
They're like, "Well, okay." I was like, "Well, yeah, there's your answer." Like, whatever reason you're giving yourself is the very reason you should do the thing. Like if your mom was mean as to you your entire life and she told you you were worthless, that's a great reason to be successful. There's just as

[1:48] YouTube https://youtu.be/mY1rEQmuaX8?t=101 || Why Most People Don’t Win
many people who've had terrible upbringings who became successful. Why wouldn't you tell that person who says, "I have kids. I can't be, you know, give the business the time it needs." Why wouldn't you tell that person practically, "Well, you're going to have to structure your day better. You're going to have to sacrifice some

[2:00] YouTube https://youtu.be/mY1rEQmuaX8?t=113 || Why Most People Don’t Win
time with your kids. You're going to have to wake up a little earlier. It's going to suck in the beginning. You'll get used to it." Why not go in with that approach? Cuz I think that person's looking for permission. I think they're looking for an excuse that's reasonable, that protects their ego. I don't think so. I

[2:12] YouTube https://youtu.be/mY1rEQmuaX8?t=125 || Why Most People Don’t Win
think sometimes people just need to be told what to do. Maybe they they might know what the answer is, but if you tell them what the answer is, they'll do it and they'll believe it because you're the one telling them, right? Well, this person was saying, I I'm not going to be success. Like in the premise, they were saying, this person

[2:25] YouTube https://youtu.be/mY1rEQmuaX8?t=138 || Why Most People Don’t Win
is saying, I'm not going to be successful. Here's my excuse. Tell me it's okay that I have this excuse. And I say, you're right. It's not your fault. You're never going to win. And then all of a sudden, their whole psyche changes because they want a contrast. They want to rebel against that. And they're like, what do you

[2:37] YouTube https://youtu.be/mY1rEQmuaX8?t=150 || Why Most People Don’t Win
mean? I mean, I'm totally like, right, cool. So, you agree. So, you are going to win. So, what are we talking about? Right? It's like it's it's just this back and forth that people always rebel. Um I just find I just find that that context interesting because a lot of times if you actually just like put a

[2:49] YouTube https://youtu.be/mY1rEQmuaX8?t=162 || Why Most People Don’t Win
knife in and just twist and say, "Sure, let's take it to the natural end. You'll never win." Okay, how do you feel now? Great. So, then you making all of that fanfare about all these reasons why it's justified that you won't win. How does that serve you? It does it. So, you might as well act as though it didn't

[3:02] YouTube https://youtu.be/mY1rEQmuaX8?t=175 || Why Most People Don’t Win
matter anyways and do the stuff that is required. Just to be clear for everybody, like I share the stuff that work for me. If if what you're doing is working for you, then I love you. keep crushing it. You know what I mean? Like I I just share this stuff because people ask, you know, I they're like, "How did

[3:15] YouTube https://youtu.be/mY1rEQmuaX8?t=188 || Why Most People Don’t Win
you do this by this time or whatever and I share my worldviews and they're relatively contrary. Not a lot of people believe as little as I believe about anything really. Um there are a few things that I absolutely believe through and through and then the everything else for the most part I feel is noise." And

[3:28] YouTube https://youtu.be/mY1rEQmuaX8?t=201 || Why Most People Don’t Win
that has helped me a lot because um it has gotten me out of like you know 99% of the well 99 who knows but like a a vast majority of the content that I see on the internet is there's a lot of fluff. There's a lot of just like just BS, a lot of people giving advice that have never done the thing that they're

[3:42] YouTube https://youtu.be/mY1rEQmuaX8?t=215 || Why Most People Don’t Win
trying to give advice on. Um, and so it's like when people talk about like, you know, energy and manifesting and, you know, psychology and affirmations and all these things, it's like even even this the statement like have you heard be, do, have? You heard that? It's like a pretty big in like the personal

[3:58] YouTube https://youtu.be/mY1rEQmuaX8?t=231 || Why Most People Don’t Win
development stuff. It's like be the certain way so you do the things to get what you want or have the thing, right? And it has you have to be the person first then you can to do the things to have the thing, right? That's like a big like be do that have I think it's complete because being is a function of doing. If we were

[4:16] YouTube https://youtu.be/mY1rEQmuaX8?t=249 || Why Most People Don’t Win
to say who is this person we would describe their identity by the things they do like he is a carpenter he's into these things he does he takes these actions that is what creates his identity how we describe it. So if being is a function of doing then we can just cut being out right so it's just doing

[4:32] YouTube https://youtu.be/mY1rEQmuaX8?t=265 || Why Most People Don’t Win
and then have. But if the having comes from the doing, then that's an after effect. That's an outcome, not the thing that created it. And so the doing creates the having. And so you can cut out the have. And so it just comes down to doing. And so we don't need to like obsess about like am I a good person? Am

[4:51] YouTube https://youtu.be/mY1rEQmuaX8?t=284 || Why Most People Don’t Win
I a bad person? Am I a villain? Am I an That's the point that we're making at the very beginning of this. It's like maybe you are an Maybe you are a loser. You can still do the stuff to win and win anyways. If Graham identified as a loser tomorrow, like truly through his being identified as a loser and still made the same video

[5:08] YouTube https://youtu.be/mY1rEQmuaX8?t=301 || Why Most People Don’t Win
and posted it, it would still crush. And for me, that's actually given me a lot of shelter in hard times, which is like I don't need to be the best whatever. And I don't even need to be in a great mood. I don't need to identify as like some shiny knight hero, but I can still run these ads or make these calls or do

[5:29] YouTube https://youtu.be/mY1rEQmuaX8?t=322 || Why Most People Don’t Win
these outreach attempts or make this partnership deal and I will still get the end result. And to me, that is very reassuring because it puts a lot more under my control. Do you think that you would do better in that case if you're feeling bad, if you were feeling better about yourself that you would have a better result

[5:47] YouTube https://youtu.be/mY1rEQmuaX8?t=340 || Why Most People Don’t Win
if the exact same activity was done? No. Yes. If the same number of if I send the same hundred emails to the same exact people whether I'm in a bad mood or good mood, the same response rates could come back. If you feel like you're in a really great mood, don't you feel like you could craft those emails in such a way

[6:01] YouTube https://youtu.be/mY1rEQmuaX8?t=354 || Why Most People Don’t Win
that's maybe 1% better? And I'm talking about if we just stick to what the doing is because then at that point it's like sh great, we shifted the doing, but like the doing itself can just be done. And I like that a lot because for people who are in hard times, it's like you can you don't have to feel

[6:16] YouTube https://youtu.be/mY1rEQmuaX8?t=369 || Why Most People Don’t Win
confident to do You can still get the result for it. Like you don't need to be confident to go up to the girl. You can just go up to the girl and not be confident and still ask her out. Basically, what I'm trying to prevent against is the person who's waiting to be in a good mood to work because that sometimes that good mood

[6:30] YouTube https://youtu.be/mY1rEQmuaX8?t=383 || Why Most People Don’t Win
never comes. Yeah. But the work still needs doing. Real quick, if you're a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So my team and I put together the $100 million scaling roadmap, which is basically 200 hours of us looking over all the portfolio companies we've had

[6:44] YouTube https://youtu.be/mY1rEQmuaX8?t=397 || Why Most People Don’t Win
and what stages of growth they went through and more importantly where they got stuck and how they got past it. And so we broke it in these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you,

[6:58] YouTube https://youtu.be/mY1rEQmuaX8?t=411 || Why Most People Don’t Win
what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so no matter what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. You

[7:11] YouTube https://youtu.be/mY1rEQmuaX8?t=424 || Why Most People Don’t Win
can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you deconstrain the business and you're trying to scale, we'd love to help you out on the thank you page. You can just book a call with my team and we will look into the business, see if we can help. And if we can, we'll invite you

[7:27] YouTube https://youtu.be/mY1rEQmuaX8?t=440 || Why Most People Don’t Win
out to Vegas and we'll do this in person live.


VIDEO
TITLE: How to Operationalize Your Emotions So They Stop Controlling You
URL: https://youtu.be/n9kQit9X5BI
PRIMARY_TOPIC: mindset
TOPICS: mindset

[0:00] YouTube https://youtu.be/n9kQit9X5BI?t=0 || How to Operationalize Your Emotions So They Stop Controlling You
One of the one of the biggest breakthroughs that I had from a from a mental perspective was actually defining emotions for what they are operationally. So sadness comes from a lack of options or rather a lack of perceived options. And that's why it feels like hopelessness because you don't know what

[0:15] YouTube https://youtu.be/n9kQit9X5BI?t=8 || How to Operationalize Your Emotions So They Stop Controlling You
to do. But when I realized that sadness meant that I didn't know what to do, it meant that another way that I could define sadness was ignorance. And that is solvable. And so whenever I feel sad now it's been my trigger to immediately think what do I not know? What option do I not see? Because the opposite of that

[0:35] YouTube https://youtu.be/n9kQit9X5BI?t=28 || How to Operationalize Your Emotions So They Stop Controlling You
is anxiety which is you have many options and you have few priorities. Looks you have many paths that you could pursue and you just don't know which one. And so being able to operationalize what these emotions felt like. So if you feel sad, it just means that you need to go learn more and that you can do. And

[0:51] YouTube https://youtu.be/n9kQit9X5BI?t=44 || How to Operationalize Your Emotions So They Stop Controlling You
then all of a sudden the learning more becomes the option and then you don't need to feel sad anymore. And that was like one of the biggest breakthroughs from my like mental health or whatever you want to call it mindset um that set me free. And I've taken a lot of effort to try and operationalize emotions so

[1:07] YouTube https://youtu.be/n9kQit9X5BI?t=60 || How to Operationalize Your Emotions So They Stop Controlling You
that I can either get out of them or lean into them. So like patience for example, right? And I'm only bringing this up because I think it might be relevant to some people is that most goals are attainable if you expand the time horizon. Even enormous ones like you can do anything in 10 years. You could walk to the moon.

[1:21] YouTube https://youtu.be/n9kQit9X5BI?t=74 || How to Operationalize Your Emotions So They Stop Controlling You
You could do there you go. You can do anything. And so for me, I am I would say a naturally impatient person. Like I tend to want things immediately now. And you know what? You probably are too. But once I defined patience as figuring out what to do in the meantime, it allowed me to control what I did. Because now

[1:41] YouTube https://youtu.be/n9kQit9X5BI?t=94 || How to Operationalize Your Emotions So They Stop Controlling You
like you and I are being patient for your stock investments right now as we're on this podcast, we're being patient for that because we're doing things in the meantime. And so whenever I felt impatient and wanted to change course, I had to just redefine what do I need to do today? And if you are sad and

[1:59] YouTube https://youtu.be/n9kQit9X5BI?t=112 || How to Operationalize Your Emotions So They Stop Controlling You
impatient, then it means that right now you need to learn what the option is that you need to go pursue. And then that makes it very much under your control. And so step by step, each of these emotions over time, I spent a lot of time trying to define them out. so that they no longer control me and I

[2:12] YouTube https://youtu.be/n9kQit9X5BI?t=125 || How to Operationalize Your Emotions So They Stop Controlling You
know how to solve them and then and then now it just becomes a faster and faster muscle like oh I feel anxiety that means that I have many options that I don't have priorities okay what's my priority and then all of a sudden what used to take days of anxiety and feeling this you know frog in my throat was just oh I

[2:28] YouTube https://youtu.be/n9kQit9X5BI?t=141 || How to Operationalize Your Emotions So They Stop Controlling You
need to make a list of all the things that I'm looking at which one's the most important ignore the rest and then I'm good and what you just take days takes minutes one of yours is choosing the plan isn't hard. Doing the plan isn't hard. Sticking to the plan is hard. Charlie Munger said, "The money isn't made in the buy and

[2:50] YouTube https://youtu.be/n9kQit9X5BI?t=163 || How to Operationalize Your Emotions So They Stop Controlling You
it's not made in the cell. It's made in the wait." And that that like I just feel like that's such an elegant way of thinking about it is like the hard part about the plan is sticking to the plan. Like the plan wasn't bad. your first plan was good because it's easy to go say I'm going to work out 3 days a week for the

[3:07] YouTube https://youtu.be/n9kQit9X5BI?t=180 || How to Operationalize Your Emotions So They Stop Controlling You
next year and it's a good plan. It's a pretty good plan. And the interesting thing is that like a mediocre plan that's stuck to always outperforms an amazing and perfect plan that you never stick with to begin with. And I know this obviously from the f fitness world, but applies to everything. And so like the stick to it

[3:25] YouTube https://youtu.be/n9kQit9X5BI?t=198 || How to Operationalize Your Emotions So They Stop Controlling You
muscle is the one that you have to flex. And that's why like if you're going through things, you have especially in the earlier days like I remember I used to start and stop and start and stop and I try this thing, I try that thing. It's normal because you haven't you haven't been reinforced enough of sticking with

[3:38] YouTube https://youtu.be/n9kQit9X5BI?t=211 || How to Operationalize Your Emotions So They Stop Controlling You
something, right? But the thing is is like you have to stick it out long enough that you get that first carrot. You get that first cookie and then all of a sudden everything that you did to get there, you're like, "Oh, more of that will get me more cookies." And that's and and then and then it just becomes this self-perpetuating cycle and

[3:52] YouTube https://youtu.be/n9kQit9X5BI?t=225 || How to Operationalize Your Emotions So They Stop Controlling You
then you get addicted to working. Yes. and and and and then you do a launch to 500,000 people and you lock yourself in a closet 6 hours a day for two years. Yeah, that's exactly that because I've been rewarded in the past because the first time I actually spent a lot of time on a presentation and I felt good

[4:07] YouTube https://youtu.be/n9kQit9X5BI?t=240 || How to Operationalize Your Emotions So They Stop Controlling You
when I walked on stage and didn't feel anxiety. I was like, "Oh, I want this every time." Yeah. And then I had this the second thought, which is the much scarier thought, which is now I have to do this every time. This is the new bar. This is the new bar. Real quick, if you're a business owner and you are not

[4:22] YouTube https://youtu.be/n9kQit9X5BI?t=255 || How to Operationalize Your Emotions So They Stop Controlling You
growing as fast as you'd like, I'd like to give you a free gift. So, my team and I put together the $100 million scaling road map, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how

[4:36] YouTube https://youtu.be/n9kQit9X5BI?t=269 || How to Operationalize Your Emotions So They Stop Controlling You
they got past it. And so we broke it into these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at. And the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer

[4:49] YouTube https://youtu.be/n9kQit9X5BI?t=282 || How to Operationalize Your Emotions So They Stop Controlling You
success, recruiting, IT, human resources, and finance. And so no matter what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information. And if you want us to actually help you

[5:04] YouTube https://youtu.be/n9kQit9X5BI?t=297 || How to Operationalize Your Emotions So They Stop Controlling You
deconrain the business and you're trying to scale, we'd love to help you out on the thank you page. You just book a call with my team and we will look at the business, see if we can help, and if we can, we'll invite you out to Vegas and we'll do this in person live.


VIDEO
TITLE: Why Being New Has an Unfair Advantage
URL: https://youtu.be/nstcXAfbi80
PRIMARY_TOPIC: mindset
TOPICS: mindset, mindset, career

[0:00] YouTube https://youtu.be/nstcXAfbi80?t=0 || Why Being New Has an Unfair Advantage
If you seek to be good at something, then you have a tremendous deficit in experience and repetitions that people who are ahead of you or have achieved what you want to achieve have over you. And so the only thing that you have now you do have an advantage. You have a couple. Number one is that you will have

[0:16] YouTube https://youtu.be/nstcXAfbi80?t=9 || Why Being New Has an Unfair Advantage
more energy than they do. Period. And so your ability to work long hours, sleep less, and maintain high levels of focus while maintaining peak fluid intelligence is at its peak. Use it. The second thing is that you have nothing to lose. And so the thing is is people always fear being the new the new

[0:34] YouTube https://youtu.be/nstcXAfbi80?t=27 || Why Being New Has an Unfair Advantage
entrant. But when you have nothing to lose or you have nothing going for you, it also means you have nothing to lose. And that means that every position on the board always has an advantage because anybody who has achieved this big thing that you have was also once a 22-year-old who had nothing going for

[0:48] YouTube https://youtu.be/nstcXAfbi80?t=41 || Why Being New Has an Unfair Advantage
them. You're at zero, right? You can't get worse than this. You have unlimited shots on goal. And so not taking the shot is like saying, "Life, I don't want to scratch off this lottery ticket, but the lottery ticket's free. Why would you not scratch it off and try it?" And so the first advantage is you've got you've got energy. Next

[1:04] YouTube https://youtu.be/nstcXAfbi80?t=57 || Why Being New Has an Unfair Advantage
advantage is you have nothing to lose. Third is you also have time and you have very low responsibilities. And so you have not only the ability to uh to put all of your yourself into something, you also have no circumstantial things that are preventing you. Now, if someone is listening to this and like, "I'm 25 and

[1:17] YouTube https://youtu.be/nstcXAfbi80?t=70 || Why Being New Has an Unfair Advantage
I've got a kid." Cool. And which thing do you want to sacrifice? I'm not saying sacrifice your kid, but I'm saying like you're going to have some trades. Now, I take things to the logical extreme and say, "Okay, well, Basos has kids, Bill Gates has kids, Warren Buffett has kids. This is just if you wanted to be, you know,

[1:34] YouTube https://youtu.be/nstcXAfbi80?t=87 || Why Being New Has an Unfair Advantage
business successful." It's like, "Okay, well then that can't be a reason that I can't be successful." And so whatever reasons that we usually give ourselves in the beginning for why we can't achieve something, you can almost always find not only just someone, but someone who's achieved worldclass levels of

[1:48] YouTube https://youtu.be/nstcXAfbi80?t=101 || Why Being New Has an Unfair Advantage
success with worse conditions than you currently have, which then means it's absolutely possible. And then the only thing that it takes to get there is work. And so, um, I I I just wanted to be very clear that if you are, you know, if you're 22 years old, like the world does not hate you. You're just not good

[2:05] YouTube https://youtu.be/nstcXAfbi80?t=118 || Why Being New Has an Unfair Advantage
at anything yet. Real quick, I'm going to show you the exact 10-stage road map from zero to 100 million plus that less than 1% of companies finish. I've now done multiple times. And so I can say with a lot of confidence that these are the stages as headcount increases that you need to get through. And I broke

[2:21] YouTube https://youtu.be/nstcXAfbi80?t=134 || Why Being New Has an Unfair Advantage
each of these down by eight different functions of the business, what the constraint feels like, like what are the symptoms of it when you're going through it, and then what steps we actually took to graduate. And we've done this across software, physical products, uh, service businesses, brick and mortar, all of

[2:35] YouTube https://youtu.be/nstcXAfbi80?t=148 || Why Being New Has an Unfair Advantage
this, and it works. And it's my gift to you. It's absolutely free. And so the link's in the description, but you just go acquisition.comroadmap. Just enter your info and it'll spit it right back to you. offering.


VIDEO
TITLE: How To Stop Caring About What People Think
URL: https://youtu.be/nuoD2Hxv92M
PRIMARY_TOPIC: mindset
TOPICS: mindset

[0:00] YouTube https://youtu.be/nuoD2Hxv92M?t=0 || How To Stop Caring About What People Think
When your friends start to say you've changed, it's because they don't know how to say you've grown and because they see so few people who have. So, it makes sense that they don't have that. So, I see that as a lack of skill, not not malice. Like, it's not that they're bad people. They just don't even know it because so few people do

[0:15] YouTube https://youtu.be/nuoD2Hxv92M?t=8 || How To Stop Caring About What People Think
change. So few people do grow. Have you seen this image? It's a person whose heart and head are flowers. It's kind of a 2D drawing. It's a bit of a sketch. And um they say this person with the kind of smaller flower head and heart says you've changed and the person on the other side with this huge blooming thing says I should hope so.

[0:37] YouTube https://youtu.be/nuoD2Hxv92M?t=30 || How To Stop Caring About What People Think
Yeah. I haven't seen it but I see it in my head. Yeah. It's brilliant. One of my friends, George Mack, told me this five years ago, I think. I'm astounded by how many people want to be spectacular in life but also want to be normal. By being normal, you are by definition aiming for average. Normal people get normal results. Exceptional

[0:58] YouTube https://youtu.be/nuoD2Hxv92M?t=51 || How To Stop Caring About What People Think
people get exceptional results. You literally can't do what everyone else does and expect to not get what everyone else has got. By doing what everyone else does, you guarantee average results. Okay, so this comes down to everything that like business I mean obviously I come from the business and investing world. Um, like if everyone is

[1:20] YouTube https://youtu.be/nuoD2Hxv92M?t=73 || How To Stop Caring About What People Think
jumping on to crypto, like by the time you have all the information to make a perfect decision, it's too late. And by the time you have consensus where everyone's like that's a good investment, it probably isn't because it's already been mispriced because it's already like it's already inflated and it's above what its intrinsic value is.

[1:35] YouTube https://youtu.be/nuoD2Hxv92M?t=88 || How To Stop Caring About What People Think
And so like good investors fundamentally can think for themselves. And it's such an easy thing to say and such a hard thing to do. And so it's being able to say if I shut myself in a room and I had to come up with a value for something and just use my own mind to come up with what I think this is worth. It's that

[1:52] YouTube https://youtu.be/nuoD2Hxv92M?t=105 || How To Stop Caring About What People Think
that answer that you get in a room in isolation with no internet connection that you believe in that number more than every single other person's. And most people can't do that. But like that ability and then what happens though is if you really have to believe in that rather than everyone else's, you double

[2:09] YouTube https://youtu.be/nuoD2Hxv92M?t=122 || How To Stop Caring About What People Think
check your math because if it is different than everyone else's, you have the op you like that is what opportunity, right? It's like and you have the potential to make a shitload of money or lose a ton of money because you didn't check your math. And so the more I've been reinforced for thinking independently and in the beginning it's

[2:25] YouTube https://youtu.be/nuoD2Hxv92M?t=138 || How To Stop Caring About What People Think
on small things and then you just continue to reinforce that cycle of, huh, I came to this conclusion on my own. It seems different than everyone else's, but I think I think my thing makes sense, so I'm going to do that. How would you advise someone to overcome that regression to the mean, that pull,

[2:45] YouTube https://youtu.be/nuoD2Hxv92M?t=158 || How To Stop Caring About What People Think
to not make waves, to not be hetradox or non-typical when it comes to their decision-m? Cuz it's hard. You're talking about this internal conflict versus external conflict. How do you make the internal conflict more important than the external conflict? For me, I was more miserable trying to make everyone else happy than I am now

[3:04] YouTube https://youtu.be/nuoD2Hxv92M?t=177 || How To Stop Caring About What People Think
with everyone else unhappy with me. And so I think like from the social group I had before I quit my job, if we're going all the way like ground zero to today, I talked to no one from that time in my life compared to today. And I was absolutely miserable and unhappy and unfulfilled. And I would say that the

[3:25] YouTube https://youtu.be/nuoD2Hxv92M?t=198 || How To Stop Caring About What People Think
majority of those people probably don't like me today because I changed. I didn't do what I was supposed to do. He thinks he's so fancy now, etc., etc. And I think I'm just okay with that. And so I think coming to terms with the idea that I could be absolutely rejected by everyone I know, but like me, I was more okay with that

[3:46] YouTube https://youtu.be/nuoD2Hxv92M?t=219 || How To Stop Caring About What People Think
because the alternative was I didn't want to live anymore. And so obviously there's degrees and there's continuums and there's stages of where people are at with that. But as that being the taken to its logical extreme, would I rather live for them than live for me? I would rather be hated by everyone and

[3:59] YouTube https://youtu.be/nuoD2Hxv92M?t=232 || How To Stop Caring About What People Think
like myself. There's a degree of honesty is the right word, but it's also too simple. Like being completely 100% truthful with yourself. If that's the way that this is why have I told you about the uh motocross, the rally cross thing that me and my housemate love. Mhm. Okay. So, you know, like Colin

[4:23] YouTube https://youtu.be/nuoD2Hxv92M?t=256 || How To Stop Caring About What People Think
McCrae, these guys that drive four-wheel, there's the dude in the the co-pilot seat and it's five left bends d all that Um, these guys that go to go and watch this are in the middle of some wood in a right in Scotland and it's pissing wet and it's November and they've got a poncho on and they get to drive for

[4:46] YouTube https://youtu.be/nuoD2Hxv92M?t=279 || How To Stop Caring About What People Think
however long to get to this place. You can even see thinking about it, the hairs on my arms are standing up. This is how dope it is. So these guys are there and they see some dude in overcast rain, freezing cold, soaking wet, go and then they turn to the turn to all of their boys and they're like, watching someone who loves anything with

[5:08] YouTube https://youtu.be/nuoD2Hxv92M?t=301 || How To Stop Caring About What People Think
that much purity. Yeah. Fires me up. It fires me up. Like we love watching We don't watch it for what the cars are doing. We watch it for what it does to the spectators. and that degree of like just unencumbered passion. Yeah. Not being apologetic. Like they probably they're probably wearing comfy They're not wearing cowboy boots.

[5:28] YouTube https://youtu.be/nuoD2Hxv92M?t=321 || How To Stop Caring About What People Think
You know what I mean? No one they they look like a like a large condom in this pawn show. Do they care? They don't care. And that's purity. Yeah. That's truthfulness and and honesty. And really like what what are you hoping to be able to look back on your life or for people to say after you're gone if you don't do

[5:51] YouTube https://youtu.be/nuoD2Hxv92M?t=344 || How To Stop Caring About What People Think
that? He was such a good guy and he never rocked the boat. Yeah. He was such a good guy and he always conformed to our expectations. He was such a good guy and he was so predictable. Right. Now people think and I did throughout a lot of my 20s. I thought that what people wanted from me was someone that they could easily

[6:16] YouTube https://youtu.be/nuoD2Hxv92M?t=369 || How To Stop Caring About What People Think
predict. But I realized when I thought about the people that I loved in my life, I didn't love them because of how predictable they were. Yeah. I loved them because of how unapologetically themselves they were. Mhm. I have a friend who nearly ended a relationship that he's still with who he the love of his life who's probably

[6:36] YouTube https://youtu.be/nuoD2Hxv92M?t=389 || How To Stop Caring About What People Think
going to end up marrying because he refused to not sleep on the floor for 6 months as part of a Alex Beck is doing it at the moment. Like he's like sleeping on the floor seems to be like a pretty dialed idea. And she's like I'm not sleeping on the floor. Well, I am. So they didn't sleep together for like you know for like a

[6:54] YouTube https://youtu.be/nuoD2Hxv92M?t=407 || How To Stop Caring About What People Think
long time. Yeah, like that's those are the people that you love and those are the people that you can because they pay such a high price to do that. Yeah. You can be very reliable at presuming that they mean what they're saying. Mhm. Because if they didn't really mean what they're saying, they would conform. They

[7:15] YouTube https://youtu.be/nuoD2Hxv92M?t=428 || How To Stop Caring About What People Think
would take an easier path. I love all of that. my I was trying to kind of consolidate it for for myself and the listeners. For me, it it just it comes down to truly valuing your opinion of yourself more than other people's opinion of you. And it's it's just it's an easy thing to say and it's incredibly hard to do because

[7:40] YouTube https://youtu.be/nuoD2Hxv92M?t=453 || How To Stop Caring About What People Think
that means that if you disagree with everyone else in the room, there's this meme that I love. I don't know if you've seen it. There's this little cartoon of this one little guy and then there's like an ocean of people that way and it just says, "Yes, you're all wrong." And I just like I feel like that meme I

[7:57] YouTube https://youtu.be/nuoD2Hxv92M?t=470 || How To Stop Caring About What People Think
I my uh Derek Ashy, my my uh brother and editor in the books in the battle against nihilism and and and towards truth. Um we send that meme back and forth to one another when we're like, "Yes, everyone is wrong about this word. Like we are right." And I think it's just being willing to like but the only

[8:17] YouTube https://youtu.be/nuoD2Hxv92M?t=490 || How To Stop Caring About What People Think
way you can believe in a thing or an idea or even yourself is because you have the evidence behind you that supports that your belief isn't full of So that when you're in that room and you come up with that one number and you say, "I think everyone's wrong. I think this is actually what it's worth. You're not just making it up to to say

[8:33] YouTube https://youtu.be/nuoD2Hxv92M?t=506 || How To Stop Caring About What People Think
you believe something different." You actually have proof and evidence that you're not full of And I think that's the work is like I did a I looked into a lot of the stuff on this on the floor sleeping. I think it it checks out. I'm going to do it. Like I think everyone else is wrong. I think everyone else is wrong. And

[8:51] YouTube https://youtu.be/nuoD2Hxv92M?t=524 || How To Stop Caring About What People Think
everyone's like, "You're an idiot." And you're like, "I think you're wrong." And that's okay. You know what I mean? And and it's just most people can't do that. Just the idea of being weird is too much. Like just like Did you see Did you ever um This is quite old now. It's at least a decade old. I think it's called 50 days of

[9:07] YouTube https://youtu.be/nuoD2Hxv92M?t=540 || How To Stop Caring About What People Think
rejection or 100 days of rejection. I love it already. So, it's a it's a a series of experiments that you do every day for 100 days. There's a different one each day and uh one of them is ask for a free coffee when you go to Starbucks. Oh, I love it. Just say, "Hey, can I have this for free?" Yeah. And it's I don't know whether it

[9:26] YouTube https://youtu.be/nuoD2Hxv92M?t=559 || How To Stop Caring About What People Think
escalates over time, but there's like weird stuff, things that you do to people in public, things that blah blah blah. And it's trying to overcome that like it sort of it's in your throat, you know, when you feel that and your cheek cheeks get flush and everything kind of gets hot around here. Yeah. It's that

[9:41] YouTube https://youtu.be/nuoD2Hxv92M?t=574 || How To Stop Caring About What People Think
embarrassment. It's that shame. It's that what if they think Yeah. What? Yeah. What if they think what? Yeah. So, yeah. I I someone should redo that. It's like a decade old now, but someone should redo I think I'm certain it's called 100 Days of Rejection. YouTube idea. That would be a great YouTube idea to do 100 days of rejection

[10:02] YouTube https://youtu.be/nuoD2Hxv92M?t=595 || How To Stop Caring About What People Think
or whatever it is. Um, all right. Next one. Next one. I I just want to like I promise you if you can actually go through 100 days of rejection, your life will change because you will realize that at the end of the 100 days you're still alive and nothing changed. Well, it's I'm going to die. Yeah. That's the fear. The fear is I'm gonna

[10:20] YouTube https://youtu.be/nuoD2Hxv92M?t=613 || How To Stop Caring About What People Think
ask for the coffee and they're going to say no and then everyone's going to laugh at me and then I'm going to be alone and then I'm going to be unsheltered and then I'll be dead. Yeah. It's catastrophized to death. We all do it. And so, I mean, obviously, I come from a sales background, so getting people to say no to me is something that

[10:33] YouTube https://youtu.be/nuoD2Hxv92M?t=626 || How To Stop Caring About What People Think
I'm now, if you've asked drunken Newcastle girls, where they're going tonight, darling, for a decade and a half on the street trying to give out wristbands for a free entry to a club night no one wants to go to, you get good at rejection as well. That's why I I honestly think that uh everyone is always going to campaign for

[10:50] YouTube https://youtu.be/nuoD2Hxv92M?t=643 || How To Stop Caring About What People Think
the thing that they did, right? You're always going to say something along the lines of, "I think people can learn a lot from sales." And I'm always going to say I think people can learn a lot from being in club promo. But like honestly, dude, the the insight that you get into human nature from doing that,

[11:05] YouTube https://youtu.be/nuoD2Hxv92M?t=658 || How To Stop Caring About What People Think
from seeing what do people object to and why do they object in that way? And what happens if someone like gets physical with you because you tried to do it? And you go, "Oh, well, I wasn't in the wrong. So deescalating this should actually be quite easy and I can have faith that everyone's going to see me as

[11:19] YouTube https://youtu.be/nuoD2Hxv92M?t=672 || How To Stop Caring About What People Think
the right guy, even if somebody else took objection with what I was doing." So yeah, long story short, become a club promoter. Real quick, if you're a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So my team and I put together the $100 million scaling roadmap, which is

[11:34] YouTube https://youtu.be/nuoD2Hxv92M?t=687 || How To Stop Caring About What People Think
basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how they got past it. And so we broke it in these 10 stages and we made this little kind of quiz thing where if you put in your business

[11:48] YouTube https://youtu.be/nuoD2Hxv92M?t=701 || How To Stop Caring About What People Think
information, it'll tell you where you're at and the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so no matter what you're struggling with, someone else has already struggled with

[12:01] YouTube https://youtu.be/nuoD2Hxv92M?t=714 || How To Stop Caring About What People Think
it and solved it. And so I'd like to give you this thing absolutely free. free. You can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you deconstrain the business and you're trying to scale, we'd love to help you out on the thank you page. You can just

[12:15] YouTube https://youtu.be/nuoD2Hxv92M?t=728 || How To Stop Caring About What People Think
book a call with my team and we will look into the business, see if we can help, and if we can, we'll invite you out to Vegas and we'll do this in person live.


VIDEO
TITLE: The Real Reason You Haven’t Succeeded Yet
URL: https://youtu.be/o06NDWKHFVA
PRIMARY_TOPIC: mindset
TOPICS: mindset, mindset, career

[0:00] YouTube https://youtu.be/o06NDWKHFVA?t=0 || The Real Reason You Haven’t Succeeded Yet
But despite that the must be easy mantra is the easiest indicator that you have a victim mindset because what it means is I can't achieve this thing because on some level if you say it must be easy there's some level of desire that's there you're like I'd like to achieve some aspect of this and then rather than feel the pain of saying that I'm inadequate or I'm not taking action we we cast our our inadequacy on some

[0:24] YouTube https://youtu.be/o06NDWKHFVA?t=17 || The Real Reason You Haven’t Succeeded Yet
outside object or some outside circumstance and by doing that we remove all agency and all power that we have over our our lives. And for me, I would rather be somebody who has absolute power and have nothing to show for it than somebody who has all the all the the things to show for it, but know that

[0:39] YouTube https://youtu.be/o06NDWKHFVA?t=32 || The Real Reason You Haven’t Succeeded Yet
I'm life's Life being one protracted training montage is a really important lesson to learn. The fact that in the Rocky movie, it is 90 seconds and then everything is fixed and that can last for decades. that can last for years. And I think that the lack of glory, the lack of certainty, Yeah. it it makes it it turns it from worthwhile majesty

[1:16] YouTube https://youtu.be/o06NDWKHFVA?t=69 || The Real Reason You Haven’t Succeeded Yet
into it's it's not even sufficiently triumphant to be called sad. like it's just like weak and pissy and you have no idea if anything's going to work. But what's the alternative? Entropy is going to come and get you. So what's the alternative? Like my Twitter bio says locally reversing entropy. And I I I think that

[1:40] YouTube https://youtu.be/o06NDWKHFVA?t=93 || The Real Reason You Haven’t Succeeded Yet
that really is what you should try and do because it's going to come for you. The lack of certainty is what actually makes it worth it. And so here's my point. Let's think, let's consider the alternative which is that you are on the path and you are guaranteed to know that you're going to get the outcome.

[1:57] YouTube https://youtu.be/o06NDWKHFVA?t=110 || The Real Reason You Haven’t Succeeded Yet
All of the mystery is gone. There is no excitement. Which is why they said, you know, in the ancient Romans or sorry, ancient Greeks would say that the gods always envied the mortals because their life was so ephemeral. They had so much chance that could happen to them, right? Where the gods always knew that they weren't going to die and it was completely guaranteed. And so what we do is we basically have this wish that if it actually came true, we would hate it even more than our current circumstance.

[2:19] YouTube https://youtu.be/o06NDWKHFVA?t=132 || The Real Reason You Haven’t Succeeded Yet
If you knew that you were going to succeed, it wouldn't be worth doing to begin with. The fact that you are uncertain when you start is what makes it worthwhile. And the fallacy of being in the pursuit is the worry or the concern that it won't amount to anything because who you are becoming is the thing that you are amounting to in real time every day.

[2:41] YouTube https://youtu.be/o06NDWKHFVA?t=154 || The Real Reason You Haven’t Succeeded Yet
This was something that Mark Manson tweeted. He put it in his newsletter actually and it made me think of a lesson that I learned a long time ago. Stop complaining about the results you didn't get from the work you didn't put in. The only way to become more successful than most people is to be willing to do something most people aren't willing to do.


VIDEO
TITLE: Is a 6-Month Sacrifice Worth a Lifetime of Higher Income?
URL: https://youtu.be/oQ9xAXvac7M
PRIMARY_TOPIC: mindset
TOPICS: mindset, career,wealth,mindset

[0:00] YouTube https://youtu.be/oQ9xAXvac7M?t=0 || Is a 6-Month Sacrifice Worth a Lifetime of Higher Income?
All right, Somal. I work in finance. I have a son with a baby number two on the way. Run a side business, hit the gym, and prioritize family. Okay. I passed CFA level one and considering level two in August, but it's mostly ego. How should I decide if it's worth the trade-off? I feel like you already

[0:17] YouTube https://youtu.be/oQ9xAXvac7M?t=10 || Is a 6-Month Sacrifice Worth a Lifetime of Higher Income?
answered the question, but if there's a clear ROI for CFA level two and there's like earning that you're going to unlock, that's just a straight ROI question of like how much time does it take to study and do I unlock permanent income increases? That might make a lot of sense. Um, it sounds like I mean I

[0:34] YouTube https://youtu.be/oQ9xAXvac7M?t=27 || Is a 6-Month Sacrifice Worth a Lifetime of Higher Income?
love short-term investment for long-term forever payoff and that's what that sounds like. This is especially if it's your career path. Um, but I just want to make sure that it's tied to some level of higher income. But I I think it makes sense. And I think if you're like, "Hey, if you give me these six months, uh,

[0:48] YouTube https://youtu.be/oQ9xAXvac7M?t=41 || Is a 6-Month Sacrifice Worth a Lifetime of Higher Income?
I'll be able to do all of this for the rest of our lives." That seems like a pretty fair trade. If you're a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So, my team and I put together the $100 million scaling road map, which is basically 200 hours of us looking over

[1:03] YouTube https://youtu.be/oQ9xAXvac7M?t=56 || Is a 6-Month Sacrifice Worth a Lifetime of Higher Income?
all the portfolio companies we've had and what stages of growth they went through and more importantly, where they got stuck and how they got past it. And so we broke it into these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're

[1:17] YouTube https://youtu.be/oQ9xAXvac7M?t=70 || Is a 6-Month Sacrifice Worth a Lifetime of Higher Income?
at and the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so no matter what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to

[1:31] YouTube https://youtu.be/oQ9xAXvac7M?t=84 || Is a 6-Month Sacrifice Worth a Lifetime of Higher Income?
give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information. And if you want us to actually help you deconrain the business and you're trying to scale, we'd love to help you out on the thank you page. You can just book a call with my team and we will look at

[1:45] YouTube https://youtu.be/oQ9xAXvac7M?t=98 || Is a 6-Month Sacrifice Worth a Lifetime of Higher Income?
the business, see if we can help, and if we can, we'll invite you out to Vegas and we'll do this in person live.


VIDEO
TITLE: The Regret You Can’t Bear Living With
URL: https://youtu.be/oQLkgvb2pqw
PRIMARY_TOPIC: mindset
TOPICS: mindset, mindset, career

[0:00] YouTube https://youtu.be/oQLkgvb2pqw?t=0 || The Regret You Can’t Bear Living With
An easy way to look at the decision is rather than which do I want to do, which regret could I live with? Mhm. Because there are certain regrets that you can't bear living with. Now, you can bear living with them, but they're going to be worse than other ones. Yeah. So, what is the difference between I need to have a difficult decision. I need to have a difficult conversation with my boss about leaving to go and do this thing or I need to That's the

[0:23] YouTube https://youtu.be/oQLkgvb2pqw?t=16 || The Regret You Can’t Bear Living With
regret. That's one regret of the sitting down and seeing them face to face and telling you're going to leave their small mom and pop business and you're the main salesperson and it's going to be terrible and they're going to cry and you're going to feel like a piece of That's one regret. Another regret is looking back at a decade that you waste in a job that you hate. Yeah.

[0:40] YouTube https://youtu.be/oQLkgvb2pqw?t=33 || The Regret You Can’t Bear Living With
So, in life, you have to choose your regrets. I love that as a decision-making frame because it also jumpst starts our fear engine because rather than saying like what do I want, it's what do I what do I hate least and so we get to run. So then you get to use your run away from engine rather than your go towards two. Yeah. Mouse and the cheese again.

[1:03] YouTube https://youtu.be/oQLkgvb2pqw?t=56 || The Regret You Can’t Bear Living With
Yeah. And was it you was telling me that uh with a cat? Yeah. I mean Yeah. So I'm just going to butcher what you told me. Um but why don't you share the like how much Yeah. Yeah. This was on our last episode. So this is sequel for the people that were listening. Um Jordan Peterson talks about the study where they starve a rat and they put it into a tube.

[1:22] YouTube https://youtu.be/oQLkgvb2pqw?t=75 || The Regret You Can’t Bear Living With
They waft the smell of cheese in from the front and there's a spring attached to the rat's tail so they can work out how hard it's pulling. How hard it's pulling is a proxy for desire for how much it wants it. You'd think this rat is starving. It's going to pull as hard as it can. So it they w the smell of

[1:36] YouTube https://youtu.be/oQLkgvb2pqw?t=89 || The Regret You Can’t Bear Living With
cheese in and it runs towards it and whatever. They do another iteration of the study. This time they waft the smell of cheese in from the front and the smell of a cat in from behind. Yeah. It pulls harder. Yeah. Why? Because not only in life do you want to run towards something you want, but you want to run away from something that you fear. And this ties into your the three most common traits of very successful people.

[1:57] YouTube https://youtu.be/oQLkgvb2pqw?t=110 || The Regret You Can’t Bear Living With
Superiority complex. Uh massive crippling insufficiency and impulse control. So superiority complex. I can achieve this thing. That's the cheese. Uh crippling sense of insufficiency. I fear the cat. Impulse control. I'm in a tube. There's only one direction I can go. I don't need to make a choice. Yep.

[2:17] YouTube https://youtu.be/oQLkgvb2pqw?t=130 || The Regret You Can’t Bear Living With
I love this a lot as a frame for for for decision-m because that like think about the decision that we were just talking about, right? So, it's like I'm I'm the sales guy and I stay and like if you were to frame it in upsides, it's like upside is I keep these friends, right? Um, and but I want to leave so that I can start this business, right? Those are the upsides. But when you think about it

[2:41] YouTube https://youtu.be/oQLkgvb2pqw?t=154 || The Regret You Can’t Bear Living With
in terms of like I waste a decade of my life not living the life I want to me, I mean, even when I say it, it sounds more motivating even though it's the exact same thing. It's like losing $100 versus gaining $100. People have three times higher loss aversion. And so it's like if you can't get yourself to do something, think about it from the perspective of what you have to lose rather than what you have to gain.

[3:03] YouTube https://youtu.be/oQLkgvb2pqw?t=176 || The Regret You Can’t Bear Living With
You've got a quote that I love. My biggest fear is getting to the end of my life and thinking I wasn't good enough. What's that mean? And I'll define good enough is I could have tried harder. Like I want to leave everything on the field. And one of the things that has helped me a lot, I mean, in the quote that went unbelievably viral,


VIDEO
TITLE: Don’t Follow the Crowds for a Life You Actually Want
URL: https://youtu.be/odzFTjbZUQk
PRIMARY_TOPIC: mindset
TOPICS: mindset, mindset, career

[0:00] YouTube https://youtu.be/odzFTjbZUQk?t=0 || Don’t Follow the Crowds for a Life You Actually Want
Sean Puri's got this thing where he says, "Don't follow what most people do because you don't want the results that most people get. The average person is obese, likely to be divorced, and has less than 1K in the bank. It feels safe to do what everyone else is doing, but it's actually a terrible decision.

[0:14] YouTube https://youtu.be/odzFTjbZUQk?t=7 || Don’t Follow the Crowds for a Life You Actually Want
It's like the best way to guarantee to not have the life that you want is to do what everyone else is doing. Unless you want what everyone else has with no one, which no one does." Yeah. It's um being able to think for yourself and and treating it like a muscle I think is a smart way to consider it because in the beginning it's really really hard.

[0:35] YouTube https://youtu.be/odzFTjbZUQk?t=28 || Don’t Follow the Crowds for a Life You Actually Want
You've been resting on societal norms and the way you've dealt with past trauma and your parents expectations and what all of your friends do and what's accepted and all of this stuff for so long that when it first comes to you needing to step on that muscle, it's like trying to move your ears. Like all

[0:51] YouTube https://youtu.be/odzFTjbZUQk?t=44 || Don’t Follow the Crowds for a Life You Actually Want
humans have got muscles that can move their ears, but because no one works it as a child, they just atrophy away. Uh, and this is the ear muscle of personal growth. I think I had a lot of practice with it because I had a so like a lot of people have many voices that they hear that they feel are judging them, right? They have their friends, they have their

[1:14] YouTube https://youtu.be/odzFTjbZUQk?t=67 || Don’t Follow the Crowds for a Life You Actually Want
uncle, they have their siblings, they have their cousins, co-workers, whatever. I think I had just one voice that I heard really loudly and I was trying I was I was talking to one of our one of our employees the other day and I was trying to put it in perspective younger guy and I was like I imagine how much you care about your mother's opinion and your father's opinion and your s and all of those other people. I was like and now imagine that there's literally only one because

[1:37] YouTube https://youtu.be/odzFTjbZUQk?t=90 || Don’t Follow the Crowds for a Life You Actually Want
I had no siblings. I basically had no mother. I had just a father and so like his approval was literally everything. and he disapproved of the path that I wanted to take in my life. And so I think a lot of these mental faculties or these little frameworks or these isms just came from like how can I combat this incredibly booming voice in the background because like when I look at what I was doing at the time like I was

[2:02] YouTube https://youtu.be/odzFTjbZUQk?t=115 || Don’t Follow the Crowds for a Life You Actually Want
a consultant. I you know I graduated in three years. I took the consulting job. I did all the things but the craziest thing was that the moment that my father was most proud of me and he approved of my life the most was when I was the saddest. And so that's when I was like, maybe his approval isn't the right way to feel good about life. And so that

[2:21] YouTube https://youtu.be/odzFTjbZUQk?t=134 || Don’t Follow the Crowds for a Life You Actually Want
that started basically the six-month journey of from when I decided that I wanted to change my life till when I changed it. And I think that like as you become more able or more potent or higher agency, that timeline between when you decide you want to do something and when you actually do it just continues to compress, right? Like now if I want to change something, I'm like, let's change it. Like done. I like I we walk out of a thing. I'm like, we're never going to do that podcast again. I don't want to talk to this person again

[2:44] YouTube https://youtu.be/odzFTjbZUQk?t=157 || Don’t Follow the Crowds for a Life You Actually Want
or whatever it is, right? Whereas before it's like, okay, I have to I have to sleep on it. I have to really think about it and like how am I going to It's like why do I care about how I'm going to say it? This is what it is. Done. And it's just like in that timeline is compressed. But the hardest one for me, like the first one was by far the hardest and every one since then. The nice thing is that no matter how

[3:01] YouTube https://youtu.be/odzFTjbZUQk?t=174 || Don’t Follow the Crowds for a Life You Actually Want
difficult your circumstance is, if you have like the bigger the wall that you have to get through is as soon as you get past that one big wall, you then can use that wall as the evidence for why you can jump over the next wall because that will be the biggest one. And so like after I did quit my job and left my

[3:16] YouTube https://youtu.be/odzFTjbZUQk?t=189 || Don’t Follow the Crowds for a Life You Actually Want
house and and left Baltimore and didn't tell my dad until I was across the country because I was so afraid like people think of me as like some big alpha whatever. I was like, I was such I was so afraid of my father's disapproval that I didn't tell him until I physically left the state. Like like I'm not like think about that. Like I wasn't

[3:32] YouTube https://youtu.be/odzFTjbZUQk?t=205 || Don’t Follow the Crowds for a Life You Actually Want
even just one state over. I was like five states over. And then I was like, "Hey, by the way, I'm going to California." And he was like, "Well, let come over. We'll talk about it." And I was like, "I'm in Ohio already." And then he, you know, then obviously he had a different reaction. But like, but then after that it was like, "What do I have to do now?" It's like, "Oh, I

[3:49] YouTube https://youtu.be/odzFTjbZUQk?t=222 || Don’t Follow the Crowds for a Life You Actually Want
got to I got to sell strangers." And I was like, I told my dad I didn't want to do what he wanted. How hard could this be? And so like it it then becomes this one huge proof point. So the bigger the the dragon is that you have to slay, the more evidence you have that you can slay the next dragon. And I think that is if there's ever been a good point for why

[4:06] YouTube https://youtu.be/odzFTjbZUQk?t=239 || Don’t Follow the Crowds for a Life You Actually Want
getting over the one first hard one is so hard is that it will then give you the reinforcement that you can do whatever you need to do next. Real quick,


VIDEO
TITLE: Helping a Home Services Business Get More Leads
URL: https://youtu.be/omxB6GesatE
PRIMARY_TOPIC: mindset
TOPICS: mindset

[0:00] YouTube https://youtu.be/omxB6GesatE?t=0 || Helping a Home Services Business Get More Leads
to try to make it short. I feel like I'm I'm at a casino. Three blackjack tables. First agency sucked. I go the next dealer. They suck. I go to the next dealer. But I have faith. Um so we're a company that that's driven most of our business. Most blind faith. Most of our uh most of our business based off of uh just organic networking

[0:21] YouTube https://youtu.be/omxB6GesatE?t=14 || Helping a Home Services Business Get More Leads
in person. Cool. Um just trying to figure out like a formula or how to determine a budget for ads. What do you sell? uh roofing and windows. Okay, got it. Helpful. Um yeah, I mean you most guys who succeeded that are either doing outbound one, they have referral partners, so they have other businesses that are tangential to

[0:45] YouTube https://youtu.be/omxB6GesatE?t=38 || Helping a Home Services Business Get More Leads
windows and roofing that go into customers homes. This is other home services businesses and they set up good kickbacks for those sales reps and those people at those businesses. Or it's usually PPC driven or or social driven. So those are kind of like the four most common besides word of mouth, right? Um

[1:01] YouTube https://youtu.be/omxB6GesatE?t=54 || Helping a Home Services Business Get More Leads
that people use to grow those businesses because we have home services that come through all the time. So very familiar with the the model. Um so the issue that you're having just so can restate the problem is that you've tried three agencies and they have not produced results. So when you say they haven't

[1:15] YouTube https://youtu.be/omxB6GesatE?t=68 || Helping a Home Services Business Get More Leads
produced results, did they not produce leads or the leads sucked? Yes. Uh both. Difference. Both. Uh yeah. Okay. Now, so of the ones that produced leads, what was the problem with the leads? Not relevant or people said that they didn't fill out the forms or they they don't know why we contacted them. Some

[1:38] YouTube https://youtu.be/omxB6GesatE?t=91 || Helping a Home Services Business Get More Leads
own a home. Uhhuh. Okay. Yeah. So, um the the crappy part with the agency gambit, especially if you don't know what you're doing, is that like you end up getting burned. But it's one of those things where like you're not going to quit, right? And so it's kind of like agencies didn't work for us. It's like

[1:57] YouTube https://youtu.be/omxB6GesatE?t=110 || Helping a Home Services Business Get More Leads
well there's obviously agencies there in home services that do great. And so um like path one is you just keep find you keep going until you find an agency. And when you talk to them you're like hey if I don't see results in 30 days I'm out. But if I do I'll keep paying you for a very long time. And also ask them for

[2:14] YouTube https://youtu.be/omxB6GesatE?t=127 || Helping a Home Services Business Get More Leads
their best practices because if an agency does not give you best practices they suck. So just give you as a warning. So, the best agencies will be like, "Okay, this is the funnel that the leads are coming in on. This is the offer they're seeing. The people who see the most success call leads within five

[2:29] YouTube https://youtu.be/omxB6GesatE?t=142 || Helping a Home Services Business Get More Leads
minutes. This is the script they use. This is how they maximize showups, blah blah blah blah." So, they're going to give you their kind of like best system. And some of them will also just work the leads for you because business owners in general suck at working leads. And so, like, if you're not getting an agency

[2:44] YouTube https://youtu.be/omxB6GesatE?t=157 || Helping a Home Services Business Get More Leads
that's even talking that lingo, then I would say that that would be a that would be a red flag. So, just use that as like at least filter number one. Um, but in terms of like how I would probably approach that business, it would be going to tangential. So, it's like carpet cleaning and landscaping and

[3:01] YouTube https://youtu.be/omxB6GesatE?t=174 || Helping a Home Services Business Get More Leads
other home services where people are in those on a regular basis and they see the, you know, they see the the roof and the windows on on a regular. It's like, hey, I'll give you a thousand bucks or whatever, you know, whatever your referral fee could be. And so, what's your cost to acquire customer right now?

[3:17] YouTube https://youtu.be/omxB6GesatE?t=190 || Helping a Home Services Business Get More Leads
Uh, that's another constraint. It's our numbers. Okay. Well, how much do you make from a customer on average? 8,000. Okay, cool. So, you could pay a grand for a customer and be happy with it. Is that margin 8,000 or revenue? Uh, okay, great. Yeah. So, then yeah, I if you give landscapers a,000 bucks a

[3:37] YouTube https://youtu.be/omxB6GesatE?t=210 || Helping a Home Services Business Get More Leads
referral, they will beg, borrow, and steal to get you referrals. And so, obviously, that's a very different strategy for acquisition. If I were in your shoes, fastest, easiest path is look for an agency that follows those check marks. And I don't know how your buying process went, but I would recommend also reading the agency

[3:56] YouTube https://youtu.be/omxB6GesatE?t=229 || Helping a Home Services Business Get More Leads
chapter in case you read it. Um, but like talk to 10 of them before you buy. Like actually talk to 10. Sounds crazy. I think that's been our problem is just dating two people and choosing one. Yeah. Yeah. Like date more than one. It's like I got a crazy chick and a fat chick. You're like, ah. you know,

[4:16] YouTube https://youtu.be/omxB6GesatE?t=249 || Helping a Home Services Business Get More Leads
you know, so like whatever. So like just, you know, like open the pool of who you can pick from, right? So that's that's kind of where I would where I would go with that. Does that make sense? So just open the selection up and then I will promise you this by the time this is when you know you can pick. So I'll

[4:32] YouTube https://youtu.be/omxB6GesatE?t=265 || Helping a Home Services Business Get More Leads
give you the limus test is when you stop learning things on the call. So you talk to the first guy and you're like, "Okay, that's a lot of new information. Thanks for that. We'll be back to you." talk to the second guy, he mentions more new stuff. For me, it takes me about 15 calls with experts to really wrap my

[4:48] YouTube https://youtu.be/omxB6GesatE?t=281 || Helping a Home Services Business Get More Leads
head around a space. And so that's like kind of like my litmus test. So once I start like being able to say like, "But what about this and what about this consideration?" Then they're like, "Oh, he's a more knowledgeable consumer." And like I can start talking their lingo. Um that's how I know I can make an informed

[5:00] YouTube https://youtu.be/omxB6GesatE?t=293 || Helping a Home Services Business Get More Leads
decision. So you've been making uninformed decisions and because of that been getting bad results, which is not surprising. I meant no insult to the the women in the room. just is a it's just a hypothetical. So,


VIDEO
TITLE: The 3 Things I’d Put My Future Self Through to Be Bulletproof
URL: https://youtu.be/onWjGPPXe-w
PRIMARY_TOPIC: mindset
TOPICS: mindset, mindset, productivity

[0:00] YouTube https://youtu.be/onWjGPPXe-w?t=0 || The 3 Things I’d Put My Future Self Through to Be Bulletproof
I love this as a side note. Um, but one of the things that really motivates me or one of my most powerful motivational frames is thinking about the person that I want to become as the destination and thinking like I want to be bulletproof. I want to be bulletproof in these ways. I want to be bulletproof in my marriage.

[0:21] YouTube https://youtu.be/onWjGPPXe-w?t=14 || The 3 Things I’d Put My Future Self Through to Be Bulletproof
I want to be bulletproof in my business, etc. And I think about that man, whoever I want him to be. Like we said, hell is when you look at who you could have been and realize that you're not that person. And then I think, if I were to make that man, what would I put that man through to make him who he is? Like, it wouldn't

[0:40] YouTube https://youtu.be/onWjGPPXe-w?t=33 || The 3 Things I’d Put My Future Self Through to Be Bulletproof
be easy times. It wouldn't be quick wins. It wouldn't even be easy wins. It would be the the toil and the struggle of achieving and reaching for things that are right out of grasp that are right above my threshold and continuing to do that to like lift the weight to build the muscle to break it down and do

[1:01] YouTube https://youtu.be/onWjGPPXe-w?t=54 || The 3 Things I’d Put My Future Self Through to Be Bulletproof
it over and over again because like that's what creates the character traits that are the man that I want to be. And so when I'm going through those like really harder times I like to think of like looking in my mental mirror of like I'm making you. I'm not there yet, but I'm making you. And that has helped me

[1:18] YouTube https://youtu.be/onWjGPPXe-w?t=71 || The 3 Things I’d Put My Future Self Through to Be Bulletproof
get through some of the harder times. And from a gratitude perspective, my my most powerful frame for gratitude has been thinking about my 85-year-old self waking up as my 30-year-old self and all of a sudden looking at Ila and be like, "Man, I remember when we were this young." And then looking out the

[1:37] YouTube https://youtu.be/onWjGPPXe-w?t=90 || The 3 Things I’d Put My Future Self Through to Be Bulletproof
window and being like, "Man, you know, Vegas wasn't even developed. Like, there's no flying cars yet. Like, man, they were still used gas. It's like, "This is so cool." And I get out of bed and I'm like, "And my elbows don't hurt, my knees don't hurt, right?" Cuz I'm thinking about what my 85-year-old self

[1:50] YouTube https://youtu.be/onWjGPPXe-w?t=103 || The 3 Things I’d Put My Future Self Through to Be Bulletproof
would think. And, you know, we're talking about whatever. But it it it it allows me to enjoy the mundane in a way that I know that I would give everything that I had when I was 85 to enjoy again. And it's just it's a it's a trippy frame, but like if you can think like what would 8 85year-old me would be

[2:05] YouTube https://youtu.be/onWjGPPXe-w?t=118 || The 3 Things I’d Put My Future Self Through to Be Bulletproof
like, I'm just not my body doesn't hurt. You know what I mean? Like I actually have energy. Like I can think clearly. I don't have brain fog cuz I'm 85, right? And that has been probably my single most powerful frame on feeling grateful and allowed me to feel more present at times when I start like when I start to

[2:21] YouTube https://youtu.be/onWjGPPXe-w?t=134 || The 3 Things I’d Put My Future Self Through to Be Bulletproof
feel like I'm going through the motions and just like clicking in the routine and just like day after day after day and they feel the same. That's been my biggest slow down where I can pull the resins and be like just and and mind you it lasts a few minutes. But when I think back on the days where I where I use

[2:35] YouTube https://youtu.be/onWjGPPXe-w?t=148 || The 3 Things I’d Put My Future Self Through to Be Bulletproof
that frame, the part of the day that I remember is just the few minutes that I use it. So, I did this episode with Sam Harris. A lot of people have problems with Sam Harris. I found the time that I spent with him unbelievably enjoyable. I sat opposite him and a couple of times caught myself thinking, I am having so much fun doing

[2:54] YouTube https://youtu.be/onWjGPPXe-w?t=167 || The 3 Things I’d Put My Future Self Through to Be Bulletproof
this and he said this thing and I really wish I'd asked him another question. I should email him about it. um I was talking about presence and and the importance of presence and you could use it as a proxy for gratitude and he said that really what you're aiming to do is find small moments in the day when you just open up and

[3:16] YouTube https://youtu.be/onWjGPPXe-w?t=189 || The 3 Things I’d Put My Future Self Through to Be Bulletproof
realize what's happening right Conor McGregor won the featherweight title twice because he won the interim because Aldo was injured right and then he won against Aldo And somebody asked him, "What are you going to do differently this time against before the Aldo fight that you didn't do against the in the Mendes

[3:35] YouTube https://youtu.be/onWjGPPXe-w?t=208 || The 3 Things I’d Put My Future Self Through to Be Bulletproof
fight?" He says, "This time I'm going to be present." And there's this photo of him and he's stood Yeah. like this at the weigh-in and you've got this entire Yeah. stadium in front of him and he stood like that. He said the first time he did it, he couldn't remember it because he was just Yeah. drowning in the in in what was next.

[3:55] YouTube https://youtu.be/onWjGPPXe-w?t=228 || The 3 Things I’d Put My Future Self Through to Be Bulletproof
Yeah. And what I really loved that Sam said, and I think


VIDEO
TITLE: Why Poor People Stay Poor
URL: https://youtu.be/oq40TfjbQQ0
PRIMARY_TOPIC: mindset
TOPICS: mindset

[0:00] YouTube https://youtu.be/oq40TfjbQQ0?t=0 || Why Poor People Stay Poor
who you compare yourself to, not who you spend your most time with, will be the highest predictor of how much you make. And so we are motivated by the things that we lack. And so if you're very hungry, it's because you lack food. If you lack sleep, you're very tired. You're very motivated to sleep. And so

[0:16] YouTube https://youtu.be/oq40TfjbQQ0?t=9 || Why Poor People Stay Poor
if you want to be motivated to make money, it's not enough to not have money. You have to have a desire to make a lot more money. And the strongest way to create that desire is to visually see the people who are making far more than you. And so it's about who you compare yourself to, not who you spend

[0:34] YouTube https://youtu.be/oq40TfjbQQ0?t=27 || Why Poor People Stay Poor
time with. Fundamentally, the richest man in the world only spends time with people poorer than him. But he continues to get richer because he's comparing himself to the future version of himself. That's his reference point. That's his reference group. And when you start out, there's real people. As you

[0:46] YouTube https://youtu.be/oq40TfjbQQ0?t=39 || Why Poor People Stay Poor
evolve, it becomes imaginary. I heard this quote from one person to another when I was walking through the street and he was talking about buying something that was a no a no return investment. Let's call it a big toy. And he said there will always be time to make money later. And I remember hearing

[1:05] YouTube https://youtu.be/oq40TfjbQQ0?t=58 || Why Poor People Stay Poor
that and thinking that's what someone who's poor says. And so to be clear, I think if you want to enjoy life, by all means do it. This video is about making more money. That's the stated objective. And so that's what I'm talking about. And so the idea that you're going to spend now, work later is the fundamental crux of poverty.

[1:31] YouTube https://youtu.be/oq40TfjbQQ0?t=84 || Why Poor People Stay Poor
And so you have to break that with all your heart. And when you have those people around you, and this was a toy, but it could be let's go out. We It always comes under the guise of yolo. We have to live life. But everyone who says that assumes that getting better and learning is not life and is not living. And for me, the

[1:53] YouTube https://youtu.be/oq40TfjbQQ0?t=106 || Why Poor People Stay Poor
purpose of my life is to learn as much as I can and pay down ignorance as much as I possibly can and squeeze the last drop of potential out of me that I can. And the way that I do that is through learning. And so for every person that asks you to sacrifice working now so that you can have fun now, just make

[2:11] YouTube https://youtu.be/oq40TfjbQQ0?t=124 || Why Poor People Stay Poor
sure you know the trade you're making. I'll be real with you. There's no perfect way to live your 20s or even your 30s. You either end up an underskilled 30-year-old or 40-year-old or an underlived 30-year-old or 40-year-old. And so, fundamentally, it's not either or, but knowing the trade-off and living with the consequences because

[2:33] YouTube https://youtu.be/oq40TfjbQQ0?t=146 || Why Poor People Stay Poor
you can't do them over. And on a personal note, I sacrificed or said differently, invested my 20s in order to have lots of skills and underlived. But in that same time period, I built to where I am now. And I genuinely am very happy with where I am now in life. And I would not redo those years to have quote

[2:56] YouTube https://youtu.be/oq40TfjbQQ0?t=169 || Why Poor People Stay Poor
lived more because the real secret is as I was doing it, I loved the game. And so some of the best moments of my life when I look back were some of the moments that I felt like I was struggling the most because it was when I underwent the most growth. And so it's interesting because the pain that you go through in

[3:13] YouTube https://youtu.be/oq40TfjbQQ0?t=186 || Why Poor People Stay Poor
the moment often becomes the purpose that you look back on in your life. And so the idea that we want to avoid pain so that we can live today I think conflates reality because when you look back on your life a lot of times those are the things that define you. And so we should be seeking those out not

[3:26] YouTube https://youtu.be/oq40TfjbQQ0?t=199 || Why Poor People Stay Poor
running away from them. So if you're not sure who you compare yourself to versus who you spend time with when you're about to make a big decision, the people who come up in your mind who you're weighing their opinions on your decision, those are your reference group people, the people whose opinion you

[3:42] YouTube https://youtu.be/oq40TfjbQQ0?t=215 || Why Poor People Stay Poor
care about. And so if all your friends, for example, are billionaires and they all sacrificed their 20s, got rid of their friends, got rid of their material belonging, spent all their time working for free so that they could learn this big skill set and then doubled down in their late 20s and then made it big by

[3:57] YouTube https://youtu.be/oq40TfjbQQ0?t=230 || Why Poor People Stay Poor
the time they were in their 30s and 40s. Those people, if that was your reference group, if you're thinking about leaving home, what do you think that reference group's going to say? For sure. And because of that, you're out the door. And so whenever you have these frictional moments where you are like, I

[4:12] YouTube https://youtu.be/oq40TfjbQQ0?t=245 || Why Poor People Stay Poor
think I should do this, but whoever that person is, whoever that voice is, if they don't have what you want, don't listen to what they say. Only listen to other people's opinions about your life if their dreams for you are bigger than yours. If they're not, disregard. Real quick, if you're a business owner and

[4:29] YouTube https://youtu.be/oq40TfjbQQ0?t=262 || Why Poor People Stay Poor
you are not growing as fast as you'd like, I'd like to give you a free gift. So my team and I put together the $100 million scaling roadmap, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly where they

[4:44] YouTube https://youtu.be/oq40TfjbQQ0?t=277 || Why Poor People Stay Poor
got stuck and how they got past it. And so we broke it into these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of the functions of the business across product, marketing,

[4:56] YouTube https://youtu.be/oq40TfjbQQ0?t=289 || Why Poor People Stay Poor
sales, customer success, recruiting, IT, human resources, and finance. And so no matter what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information, and

[5:10] YouTube https://youtu.be/oq40TfjbQQ0?t=303 || Why Poor People Stay Poor
if you want us to actually help you deconrain the business and you're trying to scale, we'd love to help you out on the thank you page. You can just book a call with my team and we will look at the business, see if we can help, and if we can, we'll invite you out to Vegas and we'll do this in person live.


VIDEO
TITLE: Count Your Work in Hundreds of Hours
URL: https://youtu.be/otJE7ij924s
PRIMARY_TOPIC: mindset
TOPICS: mindset, productivity, mindset, career

[0:00] YouTube https://youtu.be/otJE7ij924s?t=0 || Count Your Work in Hundreds of Hours
But what's interesting is that like if you work a hundred times harder, you can sometimes get like a million times the payoff. And so like the the top end of work still has disproportionate payoffs. And so I don't even I don't even like there are diminishing returns, but there's a point where you actually get like

[0:15] YouTube https://youtu.be/otJE7ij924s?t=8 || Count Your Work in Hundreds of Hours
outsized returns for the effort. Because like if you think about it from like a Olympic racing perspective, like if I work, you know, 10 times more than everybody else does, but I get gold and the next guy gets silver, the difference between gold and silver in running is everything, even though it's the tenth

[0:29] YouTube https://youtu.be/otJE7ij924s?t=22 || Count Your Work in Hundreds of Hours
of a second. And so from an absolute perspective, there's diminishing returns. But from a relative perspective, I think you have exponential returns from being the best from being number the difference between number one and number two can be, you know, like Uber andyft, like the difference is 10x uh the size. And so I

[0:44] YouTube https://youtu.be/otJE7ij924s?t=37 || Count Your Work in Hundreds of Hours
I have now been reinforced enough times of how much more work is required to do something excellent that now I understand it. And I think the one thing that has continued to level up over time for me and this is also for the audience is that like you don't even know how much you can work. Like you think you know how much

[1:01] YouTube https://youtu.be/otJE7ij924s?t=54 || Count Your Work in Hundreds of Hours
you can work until you like really really work. And like with this presentation I was like I will not be the reason this is not good. What do you think changed your perspective? Like flipped you into working 100x harder? I think just my standards have gone up. Like I looked at the first presentation

[1:19] YouTube https://youtu.be/otJE7ij924s?t=72 || Count Your Work in Hundreds of Hours
I ever gave and it's like it's embarrassing. I mean it's truly embarrassing. I think it has like 19 slides with like four bullets on each slide and I remember being I remember thinking man I spend a lot of time on this and a lot of time to me back then was like I spend a day on it like a full day like eight hours.

[1:34] YouTube https://youtu.be/otJE7ij924s?t=87 || Count Your Work in Hundreds of Hours
Y that's still me right now. Yeah. And and I think that a little moniker that I have is just count in hundreds. It's like how many hundreds of hours did you spend on something cuz like when you start counting in hundreds like the the depth of understanding of something goes to such a such a large degree and it's like if I were to tell

[1:53] YouTube https://youtu.be/otJE7ij924s?t=106 || Count Your Work in Hundreds of Hours
someone to edit a video right like a short clip and I said hey um edit this clip uh in 30 minutes right and give it back to me and I was like and they gave it back to me. I'm like okay I'm not going to edit it yet. if I give you another 30 minutes, could you make it better? And they're usually like, I can

[2:07] YouTube https://youtu.be/otJE7ij924s?t=120 || Count Your Work in Hundreds of Hours
make it better another 30. So I give it back to him. I'm like, give it back to me another 30. He gives it back to me another 30. And I say, okay, if I give you two more hours, do you think you make it better? There's a point to this. Yep. He's like, "Yeah, I think I'd make it better." Comes back to me. I say, "Okay,

[2:21] YouTube https://youtu.be/otJE7ij924s?t=134 || Count Your Work in Hundreds of Hours
what if I gave you two weeks?" Like, "Well, then I would totally approach it differently. I'd probably restructure the whole thing." Like, because the the amount of time, sure, work does expand to the amount of time that you allow it, right? But I deem work done when there is nothing else that I can do to make it better. That

[2:40] YouTube https://youtu.be/otJE7ij924s?t=153 || Count Your Work in Hundreds of Hours
there's nothing else that I know of that I can make this better. Right. Um and that was the point that I got back with the book like I did 19 drafts. I did four full rewrites and the last version that has gone out when I I you know read it front to back so many times now. like there was I was like I can't

[2:55] YouTube https://youtu.be/otJE7ij924s?t=168 || Count Your Work in Hundreds of Hours
take anything else out and I can't add anything to it and I can't make anything clear and I've written this whole thing in third grade reading level and I've added 106 handdrawn images into this. There's nothing else I can do and if it does not succeed that's fine but it will not be for lack of effort.

[3:09] YouTube https://youtu.be/otJE7ij924s?t=182 || Count Your Work in Hundreds of Hours
Real quick, if you're a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So my team and I put together the $100 million scaling roadmap, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went

[3:23] YouTube https://youtu.be/otJE7ij924s?t=196 || Count Your Work in Hundreds of Hours
through and more importantly where they got stuck and how they got past it. And so we broke it in these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of functions of the

[3:36] YouTube https://youtu.be/otJE7ij924s?t=209 || Count Your Work in Hundreds of Hours
business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so no matter what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap,

[3:50] YouTube https://youtu.be/otJE7ij924s?t=223 || Count Your Work in Hundreds of Hours
plug in your business information, and if you want us to actually help you deconstrain the business and you're trying to scale, we'd love to help you out on the thank you page. You can just book a call with my team and we will look into the business, see if we can help. And if we can, we'll invite you

[4:03] YouTube https://youtu.be/otJE7ij924s?t=236 || Count Your Work in Hundreds of Hours
out to Vegas and we'll do this in person


VIDEO
TITLE: The One Thing Most People Don’t Realize About Their Time
URL: https://youtu.be/pL5gm590QyY
PRIMARY_TOPIC: mindset
TOPICS: mindset, productivity, mindset, wealth

[0:00] YouTube https://youtu.be/pL5gm590QyY?t=0 || The One Thing Most People Don’t Realize About Their Time
Reminder for anyone internally debating weekend plans. If you don't want to go, don't go. If they care whether you go or not, they don't care about you. And if they care about you, they don't care if you go or not. Just because you have free time doesn't mean anyone who asks for it is entitled to it.

[0:23] YouTube https://youtu.be/pL5gm590QyY?t=16 || The One Thing Most People Don’t Realize About Their Time
I think the f the second part I want to start with which is if you see that you have an empty calendar most people assume that if someone asks you for that time it's therefore theirs and it's only not theirs when someone else has claimed it which means that your time only belongs to other people and then you're surprised

[0:50] YouTube https://youtu.be/pL5gm590QyY?t=43 || The One Thing Most People Don’t Realize About Their Time
urprised by the fact that your investment of time has yielded nothing for you when you've given the only and most valuable asset that you have to everyone else who often give a very poor return on it for you. And so in the beginning if you don't have money the only thing you have is time. And so that

[1:09] YouTube https://youtu.be/pL5gm590QyY?t=62 || The One Thing Most People Don’t Realize About Their Time
is the only thing that you it's the only currency you can spend to improve yourself or get closer to your goals. And so if that's the one currency you have then why on earth would you give it away? I think it's genuinely right to say that your calendar is a better measure of your wealth than your bank account. It's

[1:30] YouTube https://youtu.be/pL5gm590QyY?t=83 || The One Thing Most People Don’t Realize About Their Time
also the easiest way to know where someone's going to be in 5 years or even a year. How so? You just see what they're where they're investing their time and you can predict like more accurately what their life is going to look like in a year based on what they're doing today. And it's a good thing, you know, for us from it's

[1:46] YouTube https://youtu.be/pL5gm590QyY?t=99 || The One Thing Most People Don’t Realize About Their Time
hard for me not to put the business stuff into it, but a reminder that the life that I'm living today is a result of the work that I did 6 and 12 months ago. And so if you to look at my calendar 6 and 12 months ago, then you might extrapolate out to what I'm doing today. But just like people want the

[2:03] YouTube https://youtu.be/pL5gm590QyY?t=116 || The One Thing Most People Don’t Realize About Their Time
immediate reward, they also see their current condition as a result of the behavior they're doing today when it's not at all. And so that's why I think having in some ways a very vivid imagination of like this is where I think the the benefit of quote visualization comes into play. I don't see it as much as a benefit for like oh

[2:22] YouTube https://youtu.be/pL5gm590QyY?t=135 || The One Thing Most People Don’t Realize About Their Time
I have to imagine this thing to happen but I think it's more powerful to think I'm doing this thing today and I'm imagining it happening. So it's an approximation of the feedback loop that you want to have. And so it helps you substitute and get through the period where nothing's actually happening. Real

[2:36] YouTube https://youtu.be/pL5gm590QyY?t=149 || The One Thing Most People Don’t Realize About Their Time
quick, if you're a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So, my team and I put together the $100 million scaling roadmap, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went

[2:50] YouTube https://youtu.be/pL5gm590QyY?t=163 || The One Thing Most People Don’t Realize About Their Time
through and more importantly where they got stuck and how they got past it. And so we broke it in these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of the functions of

[3:03] YouTube https://youtu.be/pL5gm590QyY?t=176 || The One Thing Most People Don’t Realize About Their Time
the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so no matter what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. free. You can go to acquisition.com/roadmap,

[3:17] YouTube https://youtu.be/pL5gm590QyY?t=190 || The One Thing Most People Don’t Realize About Their Time
plug in your business information, and if you want us to actually help you deconrain the business and you're trying to scale, we'd love to help you out on the thank you page. You can just book a call with my team and we will look at the business, see if we can help, and if we can, we'll invite you out to Vegas

[3:31] YouTube https://youtu.be/pL5gm590QyY?t=204 || The One Thing Most People Don’t Realize About Their Time
and we'll do this in person live.


VIDEO
TITLE: You Can’t Build Something Big If You Want Everything
URL: https://youtu.be/pV_Sk4ipA8s
PRIMARY_TOPIC: mindset
TOPICS: mindset

[0:00] YouTube https://youtu.be/pV_Sk4ipA8s?t=0 || You Can’t Build Something Big If You Want Everything
So last year my company made a million. I've already made a million this year. So I think I'm on track for four, but I hope to hit 10. Um, so here's the deal, okay? Is that I get really bored, okay? And so I'm also a really amazing visionary and so I've built a lot of different things and what I'm needing

[0:20] YouTube https://youtu.be/pV_Sk4ipA8s?t=13 || You Can’t Build Something Big If You Want Everything
right now is I need clarity. Okay? And I need you to I would love for you to help me focus. Okay? So, I'm going to share with you I'm going to share with you what I've done. I'm going to share with you what I have. And then what I would love for you to show me is how do I get clarity? Okay. What do you sell?

[0:37] YouTube https://youtu.be/pV_Sk4ipA8s?t=30 || You Can’t Build Something Big If You Want Everything
Yeah. So, I have a publishing house. Okay. But really what I've sold is that I take people on these 5day adventures like luxury adventures and I can help people channel their books in 5 days. Okay. And that's what's filled my pocket. But it's also just not scalable. And why is it not scalable? Well,

[0:55] YouTube https://youtu.be/pV_Sk4ipA8s?t=48 || You Can’t Build Something Big If You Want Everything
because one week a month I'm on these adventures and I love it, but it's like there's like a ceiling. And so then I like rented this island in the middle of the British Virgin Islands. I took 15 people there. We all write their books for 5 days. And so that was like scalable, which that landed me a TV

[1:11] YouTube https://youtu.be/pV_Sk4ipA8s?t=64 || You Can’t Build Something Big If You Want Everything
show. So now I have like this TV show, but then I have like like my publishing house and then like I have this business school for women. Yeah. And then like I'm also like a single mom of five kids. Also, I like write books on the corner. Also, I did a live event in January and closed 1.25 million in five minutes to a

[1:33] YouTube https://youtu.be/pV_Sk4ipA8s?t=86 || You Can’t Build Something Big If You Want Everything
crowd of 30. So, it's like I have all these things. I just like I just need some Yeah, you got to pick you got to pick one of your five kids the 10year-old all day. There you go. So, you just got to you got to think about which one's the 10-year-old of your businesses. It's just like the the the roofing thing

[1:57] YouTube https://youtu.be/pV_Sk4ipA8s?t=110 || You Can’t Build Something Big If You Want Everything
that I said. Like the thing is is the more talented you are, the more opportunities you know you could crush, which just means more things you have to say no to. And it's just like it's the reality of it. I mean the thing is is there's a price to that which is um if you continue to doing what you're

[2:13] YouTube https://youtu.be/pV_Sk4ipA8s?t=126 || You Can’t Build Something Big If You Want Everything
currently doing you pay a price on either side on if you continue you pay the price of how big the impact you want to have and how big of a business you ultimately build. That's the price. What you get for that trade is you get to have the novelty and the excitement of new things happening all the time. On the other side, you

[2:32] YouTube https://youtu.be/pV_Sk4ipA8s?t=145 || You Can’t Build Something Big If You Want Everything
build something really big um that has teams and systems and it just, you know, grows really large, probably maybe maybe not bigger than your vision, but large, much larger than what you have right now. Uh and what you give up for that um is all of the novelty that's associated with doing new things.

[2:50] YouTube https://youtu.be/pV_Sk4ipA8s?t=163 || You Can’t Build Something Big If You Want Everything
Yeah. So, which one? Well, it sounds like you know which one you should do and you want to do something different. I feel like when I when I've been looking at like, okay, well, what has brought people to me? It's always the books and I keep trying to get out of it because there's so many people and there's so many things and

[3:09] YouTube https://youtu.be/pV_Sk4ipA8s?t=182 || You Can’t Build Something Big If You Want Everything
all these systems in publishing and I'm like, but if I just ran the business school like I don't have to have all these like editors and formatterers and book covers and Right. But then I look at like, well, what do people always come to me for? It's always books. Yeah. So, you run the business school,

[3:29] YouTube https://youtu.be/pV_Sk4ipA8s?t=202 || You Can’t Build Something Big If You Want Everything
right? Yeah. So, imagine I come to you. Mhm. And I'm saying, "Hey, I've got this business that everybody wants to buy from me. It has good margins. I sell it like crazy. Um, but I have like four other businesses that I want to start. They don't grow as quickly as this other one. What should I do?" Weird. Sounds so easy when you say it.

[3:47] YouTube https://youtu.be/pV_Sk4ipA8s?t=220 || You Can’t Build Something Big If You Want Everything
Yeah. Obviously. Right. Right. Right. Yeah. Yeah. Okay. Okay. No, I mean like that's the I mean the thing that what you're encountering is is a problem I think everybody in this room has dealt with, right? It sucks. It's like and I I I was crude earlier and I apologize to women in the room. Um but like it's like you have to

[4:10] YouTube https://youtu.be/pV_Sk4ipA8s?t=243 || You Can’t Build Something Big If You Want Everything
realize that like you can't pursue every opportunity. Not only can you not approach every opportunity, you basically have to say no to every opportunity to be able to make one opportunity worth pursuing. And if that sounded good, didn't it? Yeah, that was that was really good. if if my TV show is on Amazon Prime and

[4:27] YouTube https://youtu.be/pV_Sk4ipA8s?t=260 || You Can’t Build Something Big If You Want Everything
I'm helping people write books and then I'm like but I'm pushing my business school like that doesn't even make sense. Yeah, I wouldn't push the business school. Just have the media asset of Prime that pushes you writing books and then help people write more books and then have a second season of Amazon

[4:43] YouTube https://youtu.be/pV_Sk4ipA8s?t=276 || You Can’t Build Something Big If You Want Everything
Prime helping you, you know, people writing books and then sell more people writing books. Yeah. All right. Like that's my financial adviser on the front shaking her head. We got this, Julia. Yeah. Yeah. Julia's like, I've seen the financials on the book one. Like, do more of that, right? No, but like um I I

[5:00] YouTube https://youtu.be/pV_Sk4ipA8s?t=293 || You Can’t Build Something Big If You Want Everything
I want to hit on this one because I think I I'm not really talking to you. I'm talking through to everybody else. Um like the I I stayed I stayed I had these these massive multi-year plateaus where I just stayed stuck because I wanted to pursue every single thing. Yeah. And so you have to trade novelty for

[5:19] YouTube https://youtu.be/pV_Sk4ipA8s?t=312 || You Can’t Build Something Big If You Want Everything
loyalty. And so it's like you become loyal to the business. I also think that occurs with relationships like you make the trade the new person every one, you know, every week, every month, every whatever for somebody that you know that you've built something meaningful that's deeper, right? And I think that you it's

[5:34] YouTube https://youtu.be/pV_Sk4ipA8s?t=327 || You Can’t Build Something Big If You Want Everything
kind of like I think business in a lot of ways is like a fine wine where like you understand it at a different level um as the years go by and you go through different seasons. And I think that you miss out on that opportunity if you're going after, you know, one night stands and flings from a business perspective. Do you know

[5:50] YouTube https://youtu.be/pV_Sk4ipA8s?t=343 || You Can’t Build Something Big If You Want Everything
my life? I'm just kidding. Just kidding. I nailed the wife earlier. That actually came out way wrong. Um but uh thank you. Uh no, but like I I I'm I'm keeping you up here because I just know that. No, this is helpful. Thank you. Yeah, you have to. Um but it's okay. Like life will not give you what you want if

[6:12] YouTube https://youtu.be/pV_Sk4ipA8s?t=365 || You Can’t Build Something Big If You Want Everything
you want everything. Ah damn. like we we have to make trades or we get nothing. And it's tough. And I think there was a big I had a big realization I want to say a few years back where um once I realized how much work it takes to make something truly great and something big. I had this moment of like deep sadness

[6:33] YouTube https://youtu.be/pV_Sk4ipA8s?t=386 || You Can’t Build Something Big If You Want Everything
where I realized that I could only do a few things throughout the rest of my life. I was like, "Oh, I only have like two maybe three entrepreneurial seasons left in me." Yeah. Which is kind of like crazy to think about. It's like I only get two or three more big swings. That's it. And the real real is that if the swing just keeps

[6:49] YouTube https://youtu.be/pV_Sk4ipA8s?t=402 || You Can’t Build Something Big If You Want Everything
going, which is what I plan on doing, acquisition.com, it's like this is it. I'm going to do this until I get too old to do it. And that's it. Yeah, that's all it is. Now, what I want to do is give you something tactical. All right? Because it's this is we were all the way up here. So, um I'm going to make a a video on

[7:04] YouTube https://youtu.be/pV_Sk4ipA8s?t=417 || You Can’t Build Something Big If You Want Everything
this because I think it's really helpful, which is that you have to take your creative energy, and I have a lot of that, too. Um, and you have to channel it into something that is accretive to the business, something that adds value rather than something that detracts value. And so what are the components of

[7:18] YouTube https://youtu.be/pV_Sk4ipA8s?t=431 || You Can’t Build Something Big If You Want Everything
the business that need novelty on a regular basis? Um, I think I give you a hint. What? Marketing. Marketing. I was just going to say sales and marketing magnets. Yeah. Like so if you want to build and you want to create, I have the same itch. Yeah. I put all of my ADD into content. I've become a significantly better entrepreneur by

[7:41] YouTube https://youtu.be/pV_Sk4ipA8s?t=454 || You Can’t Build Something Big If You Want Everything
making content because it distracts me from up my business. This is legit. I just wrote a book about this. I just wrote a book about when leaders get bored, they just it all up and burn down the city. Yeah. And I just keep doing it over and over. So instead, just like just paint the city. Okay. Just paint it. Don't destroy it. Just

[8:01] YouTube https://youtu.be/pV_Sk4ipA8s?t=474 || You Can’t Build Something Big If You Want Everything
paint a different color. Got it. And so that like and that goes for everyone. Like my my add like I put it into ads. I put into like the reason I write books is mostly for me. Like Ila's like can you just write another book because she's like you're just getting into all of these things that you should

[8:15] YouTube https://youtu.be/pV_Sk4ipA8s?t=488 || You Can’t Build Something Big If You Want Everything
just not get into. Right. And so the thing is is that when I am in writing mode, the business does exceptionally well because I do so little. Yeah. Right. Feel this. Yeah. I don't normally um talk about this, but I think this this feels incredibly relevant. Yeah. So this is going to feel real for you

[8:34] YouTube https://youtu.be/pV_Sk4ipA8s?t=507 || You Can’t Build Something Big If You Want Everything
uh and everyone else. So let's imagine the business like everyone's revenue here represents this like this this line your revenue not the aggregate but like this is that's your business that's normal business that's happening what I realized this is me so this is anecdotal is that whenever I decide to make a

[8:50] YouTube https://youtu.be/pV_Sk4ipA8s?t=523 || You Can’t Build Something Big If You Want Everything
change in the business I see about a 20% decrement or decrease in performance um from whatever that change is so I change a sales process I change a leader process I change an onboarding process I change something that I have to train people up on something new now even if that change is something that I think is

[9:05] YouTube https://youtu.be/pV_Sk4ipA8s?t=538 || You Can’t Build Something Big If You Want Everything
superior I'm still going to have an immediate decrease in performance. Now, what what if if I if I assume this to be true, which in my experience, it's been about 20%. So, if you're like, what's the data research behind it, it's Alex doing this. All right. Now, if I think that this improvement is going to make, let's say, a 5%

[9:24] YouTube https://youtu.be/pV_Sk4ipA8s?t=557 || You Can’t Build Something Big If You Want Everything
improvement in the business, like I think this will, you know, improve our our closing rate by 5% or something like that, then I'm going to take a guaranteed 20% loss for a potential 5% increase. bad trade. Now, how many months is it going to take me in order to make up for the 20, you know, 20%. It's going to

[9:41] YouTube https://youtu.be/pV_Sk4ipA8s?t=574 || You Can’t Build Something Big If You Want Everything
take four or five months, right? And it's going to Now, here's the really fun thing is that on an alternate timeline, you have this thing, but when you leave people alone, they tend to just get better at their jobs. So, you'll get the 5% improvement. And so what's happened is that I've actually created this rule

[10:03] YouTube https://youtu.be/pV_Sk4ipA8s?t=596 || You Can’t Build Something Big If You Want Everything
which is that if I don't see a an adjusted a riskadjusted 20% improvement. So let me explain what I mean by that which is I need to see a 40% improvement that I think has a 5050 shot at happening for me to make any change at all. Damn. And so I have a list right now. Mhm. Um it's Alex's big list of ideas.

[10:23] YouTube https://youtu.be/pV_Sk4ipA8s?t=616 || You Can’t Build Something Big If You Want Everything
Yeah. Which I encourage you to have. Okay. and I have it. It's on my phone. Um where every time I think of something else that we could do to improve this business, instead of messaging the team and saying, "Hey guys, emergency meeting. We're going to do this. This is such a great idea. I just write it down."

[10:42] YouTube https://youtu.be/pV_Sk4ipA8s?t=635 || You Can’t Build Something Big If You Want Everything
Yeah. And I just keep living my life. Okay. And every once in a while, I'll have one where I'm like, "This is actually a 40 50%, you know, potential move." Then I'll go to the team and say, "Here's my reasoning behind this." And then they'll say, "Cool. You have four other 50% return moves that you've told us about

[11:03] YouTube https://youtu.be/pV_Sk4ipA8s?t=656 || You Can’t Build Something Big If You Want Everything
in the last 30 days. Is this better than those ones?" And then I'll look at it, be like, "No, it's not better than those ones." And so then I'll keep it on my list. And in the event that the entire team is bandwidth and they're all breathing a little too easy, then I can go destroy their worlds, right?

[11:20] YouTube https://youtu.be/pV_Sk4ipA8s?t=673 || You Can’t Build Something Big If You Want Everything
But what's ended up happening is that my businesses have improved so dramatically by me just saying, "Let's just let's just let people do their jobs." And so I'm going to be crude yet again just to emphasize this point, which is that I have grown to accept that some stays Yeah. And so there are tons of things about

[11:39] YouTube https://youtu.be/pV_Sk4ipA8s?t=692 || You Can’t Build Something Big If You Want Everything
the experience that you guys went through today. Hopefully it's been really positive between yesterday and today. I hope it has been. The team was great. But there's probably a hundred things that I want to improve about it. But every time I want to go improve one of those things, four others drop and

[11:53] YouTube https://youtu.be/pV_Sk4ipA8s?t=706 || You Can’t Build Something Big If You Want Everything
it's not worth the cost of change. And so most of us just don't factor in the guaranteed 20% decrease for the potential which we are usually overly optimistic on. I think this will be 40%. But then after it is all said and done, it's five. Was that worth it? No. And so hopefully this is not, you know, this is

[12:12] YouTube https://youtu.be/pV_Sk4ipA8s?t=725 || You Can’t Build Something Big If You Want Everything
not I'm not just talking to you. I can see a lot of heads nodding. Um, this has been one of the most useful razors that I've used as an entrepreneur and it has made all of my business significantly better. And so, tactical takeaway for you is number one, channel your ADD into the stuff that benefits the business by

[12:30] YouTube https://youtu.be/pV_Sk4ipA8s?t=743 || You Can’t Build Something Big If You Want Everything
being creative. Number two, make a list of all your crazy ideas when they come up and don't tell anyone about them. Okay? And if it seasons for two or four weeks and you still think about it, it's like maybe when you go to the store, you're like, "Maybe I'll buy this dress." I don't know. I'm just pretending to be a girl for a second.

[12:44] YouTube https://youtu.be/pV_Sk4ipA8s?t=757 || You Can’t Build Something Big If You Want Everything
and then you decide not to. And it's like if you still think about the dress a month later, then go back and buy it. But in the moment, if you buy it, then it's usually a terrible decision. And so it's the same thing with this. Put the list down, sleep on it. If you're still thinking about that idea a

[12:56] YouTube https://youtu.be/pV_Sk4ipA8s?t=769 || You Can’t Build Something Big If You Want Everything
month later, it probably has some legs. Yeah. Right. And then number three, if I am going to pull something off of my big list of crazy ideas, it better be worth it because I'm going to absolutely detonate a bomb in my business and it better be worth what's going to happen when the dust settles. Wow.

[13:12] YouTube https://youtu.be/pV_Sk4ipA8s?t=785 || You Can’t Build Something Big If You Want Everything
This was hard for me to hear and like everything I needed. Thank you. Cool. If you're a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So, my team and I put together the $100 million scaling road map, which is basically 200 hours of us looking over all the

[13:29] YouTube https://youtu.be/pV_Sk4ipA8s?t=802 || You Can’t Build Something Big If You Want Everything
portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how they got past it. And so we broke it into these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at. And the most important part for you,

[13:44] YouTube https://youtu.be/pV_Sk4ipA8s?t=817 || You Can’t Build Something Big If You Want Everything
what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so no matter what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. You

[13:57] YouTube https://youtu.be/pV_Sk4ipA8s?t=830 || You Can’t Build Something Big If You Want Everything
can go to acquisition.com/roadmap, plug in your business information. And if you want us to actually help you deconrain the business and you're trying to scale, we'd love to help you out. On the thank you page, you can just book a call with my team and we will look at the business, see if we can help, and if

[14:12] YouTube https://youtu.be/pV_Sk4ipA8s?t=845 || You Can’t Build Something Big If You Want Everything
we can, we'll invite you out to Vegas and we'll do this in person live.


VIDEO
TITLE: Why Being Weird Is Your Real Superpower
URL: https://youtu.be/pav4RAbS_74
PRIMARY_TOPIC: mindset
TOPICS: mindset, mindset, branding

[0:00] YouTube https://youtu.be/pav4RAbS_74?t=0 || Why Being Weird Is Your Real Superpower
What's the most unringe thing, right, is you being you. I'm pretty sure that I turned away plenty of girls who were like, "This guy's successful. He's in shape. Uh, you know, decent looking, strikingly handsome." Um, but they'd meet me and they'd be like, "What a weirdo." But the thing is is like they like, and I remember I had um there were so many

[0:24] YouTube https://youtu.be/pav4RAbS_74?t=17 || Why Being Weird Is Your Real Superpower
girls that I was like, "You're pretty." And I I I just don't care at all. And so I like I just I wanted someone who got my peculiarities, who was like not only like accepting of them, but just like down for it. And so I I walked through most of my and to be fair, as a side note, for anybody who like wants to quote be exceptional. You're going to be

[0:52] YouTube https://youtu.be/pav4RAbS_74?t=45 || Why Being Weird Is Your Real Superpower
different and people are going to think you're weird and like you might not get second dates. But real real, you're not going to want the second date too because they're not like you. Like when you get unplugged, you're like, "Oh, wow. Everyone's a sheep. This is weird." And you just go on a zillion first dates to be like, "Yet another one. Yet

[1:10] YouTube https://youtu.be/pav4RAbS_74?t=63 || Why Being Weird Is Your Real Superpower
another one." And every once in a while, you see a glimmer in someone who they're like, "Oh, you think for yourself." Like, you can make your own conclusions. I remember when Leila and I went on our first date. We were we were we went at a at a frozen yogurt store. And so, of course, I'm like, "So, you know how they make their money here, right?" I was

[1:23] YouTube https://youtu.be/pav4RAbS_74?t=76 || Why Being Weird Is Your Real Superpower
like, "So, these things weigh this, they charge this per ounce." And I was like breaking this whole thing down and she was like, "Oh yeah, and they do this and this." And I was like, "Wait, you see this too?" Like you, it wasn't like just like Alex is talking about this child out of the sixth sense or whatever it is.

[1:36] YouTube https://youtu.be/pav4RAbS_74?t=89 || Why Being Weird Is Your Real Superpower
I was so excited because normally I would just have to like talk I would talk about the stuff that at least I like to talk about because then we pass the not good dating strategy. I'm just here to entertain myself. Yeah. But then she also like talk about this stuff and I was like, "Holy shit." Well, what's the alternative? The alternative is to find someone who falls

[1:54] YouTube https://youtu.be/pav4RAbS_74?t=107 || Why Being Weird Is Your Real Superpower
in love with a role that you're playing, right? That's the best that you can hope for, right? 2 minutes And then lock yourself in to a future of having to perform in a way that this person has become accustomed to. And there's nothing that can be more lonely than I can possibly imagine than pretending every single hour of every day that you're someone you're not.

[2:11] YouTube https://youtu.be/pav4RAbS_74?t=124 || Why Being Weird Is Your Real Superpower
Real quick,


VIDEO
TITLE: I Taught 116+ Salesmen My Closing Framework
URL: https://youtu.be/q32-l3Yoqg4
PRIMARY_TOPIC: mindset
TOPICS: mindset, closing, mindset, branding

[0:00] YouTube https://youtu.be/q32-l3Yoqg4?t=0 || I Taught 116+ Salesmen My Closing Framework
everybody packed in let me properly introduce our guests okay so this is alex hermozy from gym launch okay so listen to me guys this is the all-time biggest internet marketer for fit fitness there ever was okay so i'm going to share my screen in just a second here and um you guys have heard me say this my one of my all-time favorite entrepreneurs is russell brunson from clickfunnels

[0:24] YouTube https://youtu.be/q32-l3Yoqg4?t=17 || I Taught 116+ Salesmen My Closing Framework
russell brunson calls alex hermosie the best sales guy that he knows he said to you one time on a vlog okay so this is a big dude i just said this not too long ago i ran into a situation being uh six months ago i was feeling a little caved in somebody said some stuff a couple pieces of some stuff i'm like yo alex i'm facing this dude what are your

[0:47] YouTube https://youtu.be/q32-l3Yoqg4?t=40 || I Taught 116+ Salesmen My Closing Framework
you know like what's your opinion and you basically told me what i kind of knew which was like dude it don't matter what people say about you matters what you say about you and if there's a little truth of what they're saying that's when it hurts so if you know like what you're doing what you stand for none of that matters

[1:02] YouTube https://youtu.be/q32-l3Yoqg4?t=55 || I Taught 116+ Salesmen My Closing Framework
and dude i snapped out of it okay so you guys know you know some of the stuff i've been able to achieve oh yeah this is a guy that i'm like dude this is like a big bro this guy right here is the real deal and he's here today he had a surgery and he's like mike whatever i can do to you know support the community drop some gems inspire

[1:18] YouTube https://youtu.be/q32-l3Yoqg4?t=71 || I Taught 116+ Salesmen My Closing Framework
like i'm here i got a presentation if not i'm gonna share my story whatever you need i'm here so um alex or mosey for gym launch these are 25 million dollar plaques the one thing let me give you the updated one let me give you the updated one bro i got i got all four i got all four i got all four bro 100 million dollars fourth one this is the michael jackson usually they said the michael jordan but these are like flats this is michael jackson of internet

[1:45] YouTube https://youtu.be/q32-l3Yoqg4?t=98 || I Taught 116+ Salesmen My Closing Framework
marketing guys big freaking deal so alex from gym lost bro welcome man good to see you either way um alex becker who's the who's the founder of that uh clued me in recently to something he's like dude your your your roads is insane because he can 2 minutes see everyone's revenue and their ad spend and i was like oh what do you mean he's like you have the highest return on ad spend of everyone in the entire platform

[2:08] YouTube https://youtu.be/q32-l3Yoqg4?t=121 || I Taught 116+ Salesmen My Closing Framework
by like a mile and i didn't really ever think about it but our lifetime return on advertising is 36 to 1. so to do over you know 100 and now you know 5 or 10 million whatever we're at now we've spent just under 3 million dollars in advertising and so there's a lot of other pieces to you know making more

[2:30] YouTube https://youtu.be/q32-l3Yoqg4?t=143 || I Taught 116+ Salesmen My Closing Framework
but just for everyone on this call we're talking specifically about sales correct yes so alex yeah yeah 99 of these guys are closers and they're getting closing positions a couple people are starting like a closer agency where they partner with a guy like you and they're like hey let's do like a little jb deal icelander deals okay sweet well then why don't i so what i'm going to do is because i do have a presentation

[2:56] YouTube https://youtu.be/q32-l3Yoqg4?t=169 || I Taught 116+ Salesmen My Closing Framework
um which is just how i think about sales and i have the third part of the presentation about scaling sales teams does anyone here have multiple closures to work for them or is is most people just closing on your own right now you guys got to talk with alex you don't bite i also can't i can't see the chat i can't see the chat we're working towards that alex

[3:20] YouTube https://youtu.be/q32-l3Yoqg4?t=193 || I Taught 116+ Salesmen My Closing Framework
okay so how about this i'll give you the things that so um russell when i first met him was like dude how did you learn how to sell so well and it was because i looked at my crm and i'd done 4 000 sales one-on-one uh in fitness and so that's a lot of reps you know i was taking 20 consults a day for like four years and so that's in person face to face my team would double the triple book me

[3:44] YouTube https://youtu.be/q32-l3Yoqg4?t=217 || I Taught 116+ Salesmen My Closing Framework
every 30 minutes and i just sold the same thing over and over again and because i was really good at sales i ended up not hiring a ton of sales people and i would actually have my managers set appointments for me all at one location so i had six gyms and so i would go there they'd stack up an entire day

[4:00] YouTube https://youtu.be/q32-l3Yoqg4?t=233 || I Taught 116+ Salesmen My Closing Framework
4 minutes i'd mow down a whole day go to a different gym and they'd been stacking all the appointments and i'd mow down and so usually i do 20 to 25 consults a day and you just get you know you just get these reps in of reading people gauging tonality and seeing where you need to lean in and where you need to lean back

[4:16] YouTube https://youtu.be/q32-l3Yoqg4?t=249 || I Taught 116+ Salesmen My Closing Framework
and so um you know over time i then started training sales people and sales managers i had a remote sales team we fly we'd fly out and do turn arounds um like in person so i had eight guys we'd fly out to eight facilities every month and we turn these facilities around because i know mike you're in the fitness world before this

[4:32] YouTube https://youtu.be/q32-l3Yoqg4?t=265 || I Taught 116+ Salesmen My Closing Framework
um and then i brought that sales team in-house and they started doing phone sales for high ticket so i've had um i've had in-person phone high ticket low ticket we've kind of done a lot of those things i trained mortgage leads teams so kind of the whole gambit and there's definitely some things that

[4:47] YouTube https://youtu.be/q32-l3Yoqg4?t=280 || I Taught 116+ Salesmen My Closing Framework
i've seen you know i've brought every sales product on the market i bought grant stuff about balfour stuff um and i think there's a lot of merit and there's a lot of good stuff out there but in my experience uh simplicity is with scales and so i'll give you if you're okay with it i'll give you the few things

[5:04] YouTube https://youtu.be/q32-l3Yoqg4?t=297 || I Taught 116+ Salesmen My Closing Framework
that i have implemented consistently within my companies that have generated outsized returns is that cool all right so what i'm going to do let's rock and roll all right full jam so as i said simplicity right i'm the world's best graphic designer as you can see here so i'm trying to uh show the the real keys of the kingdom

[5:28] YouTube https://youtu.be/q32-l3Yoqg4?t=321 || I Taught 116+ Salesmen My Closing Framework
so everybody here is everybody here selling expensive stuff is that most people on this call yes everybody's high tech alex fantastic all right everyone still see me in the screen yep all right rock and roll all right so i'm guessing this guy isn't your first rodeo um not your first presentation with sexy headliner big promise and so if you have failed for you guys to uh grow your thing in the past i promise you it's not your fault lots of

[5:53] YouTube https://youtu.be/q32-l3Yoqg4?t=346 || I Taught 116+ Salesmen My Closing Framework
information very confusing um and you can sometimes be inundated with lots of different salespeople's information you've got mike here who's a gem and knows his and you guys are lucky to have him um but and hopefully in this presentation i will uh put some of those fierce rest of like what if i'm never what if i never

[6:10] YouTube https://youtu.be/q32-l3Yoqg4?t=363 || I Taught 116+ Salesmen My Closing Framework
make it what if i never turn this corner um and become the sales person i want what if i never hit the 100 grand a year what if i never hit 100 grand a month or whatever i don't hit the million a month goal that i have and then what does that what does that mean about me right if you've ever thought those things um like i can tell you i did too um right after the instance that i had uh

[6:27] YouTube https://youtu.be/q32-l3Yoqg4?t=380 || I Taught 116+ Salesmen My Closing Framework
mike with that individual and that individual drained my entire bank account and then sent it to their girlfriend in sweden and then filed bankruptcy after that happened i had 1200 because i had sold all my gyms and put my money into that account so i started at zero which i'm very grateful for because it gave me the experience that i

[6:43] YouTube https://youtu.be/q32-l3Yoqg4?t=396 || I Taught 116+ Salesmen My Closing Framework
have now and so what i'm going to show you is that you can have a simple sales process that can yield outsized returns a lot of people like to make this fancy because it makes it easier to sell stuff to people about selling but these are the things that i have seen that have unlocked the growth for us because i don't think i'm the best

[6:59] YouTube https://youtu.be/q32-l3Yoqg4?t=412 || I Taught 116+ Salesmen My Closing Framework
marketer out there i think we've simply attached a phone to a funnel and we've been very efficient at it and so as a result of that i've always been able to make more per customer than anyone else because of how efficient we are at the conversion process all right and so that's what we're here for so i want to show you exactly step by

[7:15] YouTube https://youtu.be/q32-l3Yoqg4?t=428 || I Taught 116+ Salesmen My Closing Framework
step our process for selling all right and so there should be uh two types of people here some of you guys who are under a hundred thousand dollars a month and i'll show you how to never compete on price again all right and if you guys are over a hundred thousand dollars a month i'll show you exactly what we did to scale a team to get to a million a month and beyond is that cool because if

[7:30] YouTube https://youtu.be/q32-l3Yoqg4?t=443 || I Taught 116+ Salesmen My Closing Framework
you're under 100 it's just you right if you're over 100 you need people all right so it's going to kind of be like the actual selling itself and then the scaling of the sales all right so that's kind of the goal for the 60 minutes i'll probably be able to get it done in 40-ish i'll talk fast so we can have some time all right everyone can just listen fast

[7:46] YouTube https://youtu.be/q32-l3Yoqg4?t=459 || I Taught 116+ Salesmen My Closing Framework
is that all right all right about it so i've been really fortunate um yeah now we're at 105 or 110 or whatever it is in selling stuff which has been cool what's been coolers we've been able to donate to causes you guys don't know my story but um i had a i had a gym teacher after school who stayed with me he didn't have to he didn't know me from anybody and he worked out with me for an entire year and taught me how to work out because i was like a really insecure

[8:11] YouTube https://youtu.be/q32-l3Yoqg4?t=484 || I Taught 116+ Salesmen My Closing Framework
kid and as a result of that i got into fitness and so i feel like it's all of our opportunity because a lot of you guys are on here like we're already in the top one percent in the world you know what i mean like we're bitching about not making 100 grand a month like you you know what i mean like really and so

[8:26] YouTube https://youtu.be/q32-l3Yoqg4?t=499 || I Taught 116+ Salesmen My Closing Framework
um it's been a great privilege to be able to give back and we've donated 1.4 million just in the last three years actually 1.7 now i have to update that um but anyways just the causes that we that we care about and so for us it's it's kids being able to have the opportunity that we had all right and uh if you guys are in the fitness industry arnold was my hero is the reason i quit my job

[8:43] YouTube https://youtu.be/q32-l3Yoqg4?t=516 || I Taught 116+ Salesmen My Closing Framework
um and i've been able to you know grow a friendship with him which has been awesome um and we've had you know over a thousand clients hit a hundred thousand dollars a year using the sales framework i'm going to show you all right so like you can imagine that these people are not maybe as good as you are you can imagine that somebody in that

[8:59] YouTube https://youtu.be/q32-l3Yoqg4?t=532 || I Taught 116+ Salesmen My Closing Framework
thousand is probably not as naturally talented right so the process works okay and we've got a lot of people over seven figures now um but it wasn't that way right so this $100M Leads: How To Get Strangers To Want To Buy Your Stuff (Hardcover) acquisition.com is me when i started my first gym i slept on the floor i had five thousand dollars total my rent was five thousand dollars um and so i had one month that i had to

[9:15] YouTube https://youtu.be/q32-l3Yoqg4?t=548 || I Taught 116+ Salesmen My Closing Framework
learn how to make money and uh i built a funnel because i learned this from the internet and i was actually i sent this picture to my dad because i was so excited i was so proud of this picture because i sold that many people in the first in the first two weeks uh for free um and things started to grow right that was my one of my gyms i had nine employees i felt like a badass you know my dad finally told me he thought i you know wasn't a schmuck for

[9:39] YouTube https://youtu.be/q32-l3Yoqg4?t=572 || I Taught 116+ Salesmen My Closing Framework
you know being an idiot and getting into fitness so i thought i felt like i was figuring things out and then all of a sudden facebook slap happened this is years ago there's been many slaps facebook just kind of kind of has it's it's hand proverbially swinging back and forth but um you know we got slapped and overnight

[9:54] YouTube https://youtu.be/q32-l3Yoqg4?t=587 || I Taught 116+ Salesmen My Closing Framework
my lead cost went up 5x right and so my my money my money making rain turned into a desert and the thing was my marketing was losing money every day and all i could think about was letting my dad down and more realistically having my dad be right i'm gonna i'm gonna all right cool um and so the question i asked myself was like how can i afford to get more leads right and so i called my friends up and he had he was a brick and mortar uh gym owner and he told me

[10:17] YouTube https://youtu.be/q32-l3Yoqg4?t=610 || I Taught 116+ Salesmen My Closing Framework
that things were going great for him and i was like what the hell dude what do you what are you doing he was like dude we just we just attached the phone to the funnel and i was like no he's like we're selling expensive stuff on the front end now instead of selling trials i was like well that's cool i'll do that and so we went from losing two and a half two to one to making ten to one

[10:32] YouTube https://youtu.be/q32-l3Yoqg4?t=625 || I Taught 116+ Salesmen My Closing Framework
return on the front end right what that meant for my business is i went from being able to break even at ten dollars a lead to be able to spend up a hundred hundred dollars a lead and still make money which is crazy right and so then things started grow again for me and then we you know open location after location and things grow

[10:47] YouTube https://youtu.be/q32-l3Yoqg4?t=640 || I Taught 116+ Salesmen My Closing Framework
and i met this guy and uh i was i was i met i joined his mastermind i was trying to i told him i wanted to create a nationwide jim jim chain and he said uh you should teach other people how you do what you do and not grow that chain and i was like well you make more money than me so okay i'll listen and so then i started making um

[11:04] YouTube https://youtu.be/q32-l3Yoqg4?t=657 || I Taught 116+ Salesmen My Closing Framework
our doing our marketing system mike this is by the way at that guy's gym um i did 191 signups in 19 days and that was the stack of contracts um some of you guys may have seen this it was like the most run ad for like a year and a half um but we did a hundred thousand dollars in 19 days in sales like in the ghetto

[11:20] YouTube https://youtu.be/q32-l3Yoqg4?t=673 || I Taught 116+ Salesmen My Closing Framework
all right so these are the three frameworks sorry i sped through that because we already covered a little bit of my story early so i want to get through it um and these are the free frameworks that i kind of discovered um to scale high ticket all right and it'll take if you're if you're partnering someone with someone then it'll help take their losing funnels and turn them into into cash

[11:36] YouTube https://youtu.be/q32-l3Yoqg4?t=689 || I Taught 116+ Salesmen My Closing Framework
machines and i mean that genuinely all right so the free three frameworks that i do is one is the closure framework all right these are the questions that get prospects to say yes all right so adding this to any kind of any funnel process is gonna instantly make it more profitable all right i'm gonna walk through the questions that we ask and specifically

[11:52] YouTube https://youtu.be/q32-l3Yoqg4?t=705 || I Taught 116+ Salesmen My Closing Framework
what only three things that you can say on a sales call period it's the number one mistake that all the sales guys that even my guys make and i have to remind them of all right 12 minutes the second thing is the conviction framework so anyone who believes can outperform a season sales rep by simply learning to control their tone all right so some of you guys right now can i get a hand i'm

[12:08] YouTube https://youtu.be/q32-l3Yoqg4?t=721 || I Taught 116+ Salesmen My Closing Framework
to unshare my screen real quick can i get hands on the screen of who here is newer to this newer to high ticket sales okay great perfect then this is for you i'm going to show you how you can beat the best sales reps all right and this is how i never ever hire seasoned closers just fyi no no it's not like we're going to trade trading sales people so i don't um but i'm going to show you how you can

[12:32] YouTube https://youtu.be/q32-l3Yoqg4?t=745 || I Taught 116+ Salesmen My Closing Framework
beat season prep season prize all right which if i can find my presentation there we go um by learning control your tone and the last one is scaling so for all you guys who are over a hundred thousand dollars a month and need to scale a team i'm going to show you how to duplicate the skill in other people all right

[12:49] YouTube https://youtu.be/q32-l3Yoqg4?t=762 || I Taught 116+ Salesmen My Closing Framework
because it's one level of the skill is learning to sell another level of the skill is teaching to sell and it's a more valuable skill so if you can duplicate your skill in someone else that is how you can make 10 times 100 times more money because it's no longer you're no longer constrained by your time all right so let's rock and roll close your framework so after pouring over like hundreds of scripts like i mean

[13:11] YouTube https://youtu.be/q32-l3Yoqg4?t=784 || I Taught 116+ Salesmen My Closing Framework
hundreds of scripts um i realized that there was always like these minor differences in wording but if i hit these kind of main milestones along the way i ended up closing the sale right and the nice thing is that this process works for b2c and b2b so i don't know what stuff you're selling but it works for both

[13:27] YouTube https://youtu.be/q32-l3Yoqg4?t=800 || I Taught 116+ Salesmen My Closing Framework
and it'll work for 500 tickets as much as 100 000 tickets the process is the same all right and the way i teach my sales teams and now thousands of clients is this acronym right and like even when i'm thinking through sales calls we use we're like closer c right l so the c is clarify why the person is on the phone with you right that's the objective why are you here why'd you take the time to take the call what's the problem right what are we

[13:51] YouTube https://youtu.be/q32-l3Yoqg4?t=824 || I Taught 116+ Salesmen My Closing Framework
trying to solve here after that they were like got it so what i'm hearing is you're struggling with this does that sound about right i'm going to label you with a problem after that we overview their past paid so it's like okay so you have this problem i can't be the first person to talk to you about this tell me a little

[14:06] YouTube https://youtu.be/q32-l3Yoqg4?t=839 || I Taught 116+ Salesmen My Closing Framework
bit about what you've done so far to try to try and get past this all right tell me more about that how that work out for you okay understood after that it's like okay so i'm hearing all these things this is why you're here this is what you're trying to get this is what you've tried and hasn't worked okay well can i tell you about how i think we might be able to solve your

[14:23] YouTube https://youtu.be/q32-l3Yoqg4?t=856 || I Taught 116+ Salesmen My Closing Framework
problem this is where we saw the vacation right and then finally step before finally we explain away their concerns so this is where we tell them about the program and then we're like do you want to do it they say yes or no if they say no then we explain away their concerns so they say yes and then once they say yes we reinforce

[14:40] YouTube https://youtu.be/q32-l3Yoqg4?t=873 || I Taught 116+ Salesmen My Closing Framework
the decision and this last r here is a point that i added years later because we realized that the sale the sale just continues throughout the entire customer relationship right and so for you guys if you're dealing with clients uh who you're selling for you have to also sell them on continuously selling right you might have closed the card or closed the first payment but their onboarding experience they got

[15:02] YouTube https://youtu.be/q32-l3Yoqg4?t=895 || I Taught 116+ Salesmen My Closing Framework
to close them again and then after that when they have their first week check-in call they got to get closed again because we have to consistently sell them on why they should do anything why should they not just watch netflix why should they why should they take action why should they have the discomfort of getting you know smacked on the phone by a stranger right why should they why should they feel

[15:19] YouTube https://youtu.be/q32-l3Yoqg4?t=912 || I Taught 116+ Salesmen My Closing Framework
the sting of failure we have to sell them consistently to help them overcome their pains right and so i'll show you some of these more closely so clarifying why they're there right it's like what made you come in today what made you reach out what's your goal right now why is that important to you right okay helping me understand what

[15:34] YouTube https://youtu.be/q32-l3Yoqg4?t=927 || I Taught 116+ Salesmen My Closing Framework
what are we doing here right this is one where someone in the beginning like you have to hit this because if someone says like you know i just wanted to find out more information you're like cool but why like what did you want the information to solve what was the like i'm sure you don't just go around collecting information all day right like there's something you're trying to

[15:50] YouTube https://youtu.be/q32-l3Yoqg4?t=943 || I Taught 116+ Salesmen My Closing Framework
get out of this what's the problem and then they and then you get what you need you're like got it okay so just so i'm hearing you right it sounds like this is your goal correct then they acknowledge they have a problem this is important because they have to say it they have to own it i can't cure cancer

[16:05] YouTube https://youtu.be/q32-l3Yoqg4?t=958 || I Taught 116+ Salesmen My Closing Framework
until you admit that you have it right we got to give it to you before we can cure it after that we overview the past right so it's like what have you tried so far to accomplish this how long did you do it for how long ago how did that work for you what else have you tried we call this the pain cycle right we consistently do this over and over again

[16:22] YouTube https://youtu.be/q32-l3Yoqg4?t=975 || I Taught 116+ Salesmen My Closing Framework
so we've exhausted all options right at that point we have tons of ammo that we can use later in the clothes which i'm sure you're aware of right and the big piece here is we explain how it's not their fault because if they had this missing piece or two of the equation they were halfway there they were three quarters the way there they were just missing this one

[16:37] YouTube https://youtu.be/q32-l3Yoqg4?t=990 || I Taught 116+ Salesmen My Closing Framework
piece which we're going to provide for them right and the nice thing is is for most of you hopefully you're selling a a holistic solution right so for example i'm going to use a fitness example because mike's from from that background too if someone came in and said they've tried workouts in the past and be like i'm not telling you don't that you don't

[16:52] YouTube https://youtu.be/q32-l3Yoqg4?t=1005 || I Taught 116+ Salesmen My Closing Framework
need to work out it's great but you also need the nutrition and the accountability right you need nutrition to make sure they stop eating because if you just start working on eating donuts it's not going to work right of course now if i make you the best plant in the world but you don't follow it's not going to work either that's why you need the accountability that's what i'm here for and so from that point that's kind of how you can naturally transition so it's like i'm hearing these things this is

[17:09] YouTube https://youtu.be/q32-l3Yoqg4?t=1022 || I Taught 116+ Salesmen My Closing Framework
what you were missing well do you any how the program works because i think we might be able to solve that for you they'll say yes all right so what we've seen is that there's three things that make clients successful right and at this point this is my belief is that three things has been you know unequivocal in most pitches is that i think it's human brain is that

[17:25] YouTube https://youtu.be/q32-l3Yoqg4?t=1038 || I Taught 116+ Salesmen My Closing Framework
you can't take more than three but typically it's like three pillars to the to the stool or three you know finishing accountability if i was selling leads i'd want them to be you know timely uh you know qualified and you know uh exclusive right there'll be three elements to make without what makes a good lead right there's always three that you can usually find when you're selling a solution and

[17:47] YouTube https://youtu.be/q32-l3Yoqg4?t=1060 || I Taught 116+ Salesmen My Closing Framework
most times not most times every time if you're on the phone with the prospect you always have the upper hand because they have admitted at the beginning of this phone call that they have a problem they have not solved it and so inherently they're going to be missing one of the keys they cannot have them all or they would not be on the phone so

[18:03] YouTube https://youtu.be/q32-l3Yoqg4?t=1076 || I Taught 116+ Salesmen My Closing Framework
you have a you you you are in an unlosable situation unless you choose to lose it right unless you choose to lose the frame and so in this instance it has been my experience that we use stories short anecdotal stories to to break the belief of the prospect around a topic what's important here is that we don't get into uh jargon right we don't get into technobabble and talking about

[18:27] YouTube https://youtu.be/q32-l3Yoqg4?t=1100 || I Taught 116+ Salesmen My Closing Framework
the program and the modules and the the things they're going to do because all of that sounds like work and that's not what they're there for they're there for a result right and so instead i would say something like with the fitness nutrition accountability like i said earlier so if i was trying to explain accountability i'd be like listen you don't have accountability when you were a kid you ever like have your parents tell you to brush your teeth they were like yeah like you know you're

[18:52] YouTube https://youtu.be/q32-l3Yoqg4?t=1125 || I Taught 116+ Salesmen My Closing Framework
like i don't want to i don't want to and they would tell you oh no you got to go brush your teeth and you go you brush your teeth you sulk back to bed and next night you do the same thing they say brush your teeth you go first you 19 minutes go back to bed but you're an adult now right you brush your teeth they're like yeah and that's because you had external accountability that turned into an internal habit

[19:09] YouTube https://youtu.be/q32-l3Yoqg4?t=1142 || I Taught 116+ Salesmen My Closing Framework
right and that's what we're going to do for you here right so i didn't tell them about the coaching call that they're going to have and the post that they're going to have and the blah blah blah we told them as the result of that we gave them an anecdotal story that made sense to them that's probably a really key point i just want to drive home here is that when you have your pitch part

[19:25] YouTube https://youtu.be/q32-l3Yoqg4?t=1158 || I Taught 116+ Salesmen My Closing Framework
it shouldn't be longer than three minutes like tops because no one really gives a and at the end of the day the reason they're gonna buy is gonna be because of how understood they feel so how much when you went through that overview of the pain you were able to restate back to them accurately exactly how they felt and the struggles they are experiencing which is why you need to shut the

[19:48] YouTube https://youtu.be/q32-l3Yoqg4?t=1181 || I Taught 116+ Salesmen My Closing Framework
up when they're talking right and so there's only three things that are ever said on a sales call do you guys know what they are there's only three things that ever come out of your mouth questions restatements and anecdotal stories which is the story that i just referenced the three stories that you will use to break a belief that's it so this that's how you sell them the vacations you have these little sound bites right i'll give you another example so if i

[20:13] YouTube https://youtu.be/q32-l3Yoqg4?t=1206 || I Taught 116+ Salesmen My Closing Framework
was doing um if i was doing food right i'm like listen uh three parts of the program finish your shirt accountability so nutrition wise you've got to eat stuff that's gonna make you lose weight can we agree on that yes okay cool but the problem is you don't want to do that right that's why we're here right right okay so let me ask you a question when uh do you feel like what's your favorite tv show they're gonna be like

[20:37] YouTube https://youtu.be/q32-l3Yoqg4?t=1230 || I Taught 116+ Salesmen My Closing Framework
uh whatever game of thrones you're like okay game of thrones do you feel like you need to get like motivated to watch game of thrones like man i was trying to watch it tonight but i just couldn't you know i just i just i got really busy and i just couldn't sit down on the couch and turn the tv on i couldn't do it right

[20:52] YouTube https://youtu.be/q32-l3Yoqg4?t=1245 || I Taught 116+ Salesmen My Closing Framework
of course not because you look forward to it because you wanted to do it and the key that we're going to do here is we're going to get you to look forward to the foods that you're eating because 21 minutes if you look forward to you don't need to be motivated because you do it on your own because you like it does that make sense right so

[21:07] YouTube https://youtu.be/q32-l3Yoqg4?t=1260 || I Taught 116+ Salesmen My Closing Framework
what i didn't talk about the macros and the carb cycling and the intermittent fasting and the calorie counting and the blah blah blah because the end of the day that does not matter what they want is for them to solve the problem and have it be pain-free right and that's what we're explaining to them so

[21:23] YouTube https://youtu.be/q32-l3Yoqg4?t=1276 || I Taught 116+ Salesmen My Closing Framework
that's selling the vacation right and this is a saying that i've used for a long time which is cellification not the plane flight right and so this is what everyone else talks about they're like sir for us to get you these results you're gonna have to take your pants off you're gonna have to jump through this loop you're gonna have to go through the tsa the airport lines pack your suitcases take your shoes off do the layovers

[21:39] YouTube https://youtu.be/q32-l3Yoqg4?t=1292 || I Taught 116+ Salesmen My Closing Framework
connect your flights uh have a person farting next to you don't worry they don't have covet you'll have tourbillons probably on the plane then as soon as you're out you think you're done you stop the way to baggage claim they probably lost your bag right and in our world it's your modules your meal plan your macros your workouts your support team your urls your domains

[21:54] YouTube https://youtu.be/q32-l3Yoqg4?t=1307 || I Taught 116+ Salesmen My Closing Framework
your funnels you're targeting your ads and the other that doesn't matter right but instead what they want is you sell maui final destination and you always sell the same thing because the difference is only the level of service and how they want to get there right if you have multiple levels of service so do they want to swim to maui

[22:10] YouTube https://youtu.be/q32-l3Yoqg4?t=1323 || I Taught 116+ Salesmen My Closing Framework
to where they're trying to go they're sharks and you could drown or get robbed right like this chick crazy uh do they want to take a boat to maui it'll take a little longer there's no shark attacks but there's still no wi-fi and you're kind of you know in the sun do you want to take a normal flight to maui get there a little faster still

[22:26] YouTube https://youtu.be/q32-l3Yoqg4?t=1339 || I Taught 116+ Salesmen My Closing Framework
smells bad has security bad food but you're going to get there or do you take a private jets in maui right direct non-stop champagne on the plane suitcase is packed when you arrive right and so that's the selling piece e is explaining away their concerns and so these are the questions that sound like um

[22:42] YouTube https://youtu.be/q32-l3Yoqg4?t=1355 || I Taught 116+ Salesmen My Closing Framework
so there's i'm sure mike has already taught you a lot of the uh the obstacle overcome concepts right so fundamentally there's three big ones right price and rather than teach you like the uh the the drilling of the obstacles i told you there's two things you need to memorize one of them are the stories the second

[22:58] YouTube https://youtu.be/q32-l3Yoqg4?t=1371 || I Taught 116+ Salesmen My Closing Framework
are the obstacle overcomes right because those are the things that you're in the red zone like that's not where you start thinking about what you're gonna say all right so the two things that you need to memorize as a salesperson are the stories about what you sell and the obstacles that you're going to encounter when you're in the red zone

[23:15] YouTube https://youtu.be/q32-l3Yoqg4?t=1388 || I Taught 116+ Salesmen My Closing Framework
the questions on the front end you need to know the milestones you need to hit in order to move forward and this is one of the big mistakes i'm sure mike talks about a lot which is you need to sit in the pain if someone does not clarify why they need a solution you do not ask for the sale if they're if we just say hey

[23:32] YouTube https://youtu.be/q32-l3Yoqg4?t=1405 || I Taught 116+ Salesmen My Closing Framework
you know what what brought you here today i just want to find out more information okay cool so you know let me tell you about the program like that's not we didn't get the like we don't know why they're there we don't know what their goals are like one of the things drives me nuts about my team sometimes is i'm like dude we're eight minutes in the conversation i was like i don't know how

[23:47] YouTube https://youtu.be/q32-l3Yoqg4?t=1420 || I Taught 116+ Salesmen My Closing Framework
many clients they have i don't know what their revenue is i don't know what their profit is i don't know what their biggest pain and struggle was right now i'm like what are you doing i'm like you just told them they're like oh gym launches 100 million dollar company i'm like they don't give a but they do my sales guys because they get their egos puffed up right but has nothing to do with the

[24:03] YouTube https://youtu.be/q32-l3Yoqg4?t=1436 || I Taught 116+ Salesmen My Closing Framework
prospect they do not care right they only care about them so right right yeah the issue right everyone talks way too much about the product and so when you're training sales people you don't train them on the product you train them on the prospect the product doesn't matter i mean it matters obviously from like how you're going to make money because you have to do a good job because i'm going to get that in the second point but in terms of when you are

[24:30] YouTube https://youtu.be/q32-l3Yoqg4?t=1463 || I Taught 116+ Salesmen My Closing Framework
selling and training someone if you guys know someone or know a specific niche really well then you will know their pains and if you have a new salesperson you hear them say and you're like that's not what he thinks what is he doing he might know the product perfectly but he just said that the guy's problem was

[24:45] YouTube https://youtu.be/q32-l3Yoqg4?t=1478 || I Taught 116+ Salesmen My Closing Framework
not the problem and so then it doesn't matter what the product is because he doesn't feel like it's for him even though it's totally for him but you just misarticulated the problem that's where the clarity has to happen if you nail that the rest of the pitch is easy all right and so the key here is relying on past agreements that have already

[25:02] YouTube https://youtu.be/q32-l3Yoqg4?t=1495 || I Taught 116+ Salesmen My Closing Framework
been made so this person with their partner with their spouse with their business you know whatever has ar that person knows that there's a problem and they also don't approve of that problem and so why would they be in any way against remedying a problem that they already don't approve of right and then finally we always tack on sometimes it's better as for forgiveness than permission right hahaha depends on the ticket sale right but you can get those in right and

[25:26] YouTube https://youtu.be/q32-l3Yoqg4?t=1519 || I Taught 116+ Salesmen My Closing Framework
then obviously last last case here is you just do a delayed close and say let's get your card down we could put a down payment we can pay the rest on friday and if between now and then you know your partner comes back and says no man i want to be poor i want to keep struggling and like i want to never make money and like continue to do this for the rest of

[25:42] YouTube https://youtu.be/q32-l3Yoqg4?t=1535 || I Taught 116+ Salesmen My Closing Framework
our lives then i'll absolutely tear up the contract don't worry about it right finally you've got stalls right i need to think about it so these are because people don't people are afraid of making mistakes right people are afraid of making mistakes and because of that they don't like making decisions because it's easier to let life make the decision for you and so they like doing it that way because then they feel like it's not

[26:07] YouTube https://youtu.be/q32-l3Yoqg4?t=1560 || I Taught 116+ Salesmen My Closing Framework
their fault right and so i mean a great obstacle for this is what's your main concern which is usually my number one thing i go to when someone's like you think about it's like totally what's your main concern right let's think about it together right and so fundamentally these are the things that they need to know

[26:22] YouTube https://youtu.be/q32-l3Yoqg4?t=1575 || I Taught 116+ Salesmen My Closing Framework
do you feel like what we're doing can meet your needs and solve the problem yes or no yes do you want to work with us as a company do you like our values do you like what we stand for do you believe what we believe about the world yes do you have access to funds or know someone who does yes well then let's rock and roll

[26:40] YouTube https://youtu.be/q32-l3Yoqg4?t=1593 || I Taught 116+ Salesmen My Closing Framework
because those are the only things we know to me to make the decision right do you like the product do you like us and do you have the money to do it that's it simple as that right and so when we walk through those if you encounter these situations obviously there's you know if you're going to do it now sooner

[26:55] YouTube https://youtu.be/q32-l3Yoqg4?t=1608 || I Taught 116+ Salesmen My Closing Framework
or they don't see the value later you didn't articulate it they have an objection on decision maker usually because you something up earlier in the sale but at this point you're in the red zone so you got to deal with it so you rely on past agreements if they come with a stall then you help them confront a decision and make a logical choice and teach them how to make a decision

[27:20] YouTube https://youtu.be/q32-l3Yoqg4?t=1633 || I Taught 116+ Salesmen My Closing Framework
that in that moment you say what are you most afraid of happening i'm afraid you just you're afraid of me taking the money right just taking your money and you getting nothing right again well let me tell you how that's not going to happen right you can bring their concerns all right then finally they say yes and you're like awesome and this is where if you're selling for

[27:37] YouTube https://youtu.be/q32-l3Yoqg4?t=1650 || I Taught 116+ Salesmen My Closing Framework
someone else get them to send a personalized video like hey johnny saw you just signed up with us today super pumped to have you uh you're gonna be meeting with heather tomorrow she's gonna get you kicked off um you should in the mail get a special gift so keep look out for that and then uh you know send a handwritten card if someone just bought a really

[27:53] YouTube https://youtu.be/q32-l3Yoqg4?t=1666 || I Taught 116+ Salesmen My Closing Framework
expensive thing people are making their decision about whether they believe in you as a company within the first 48 hours after the sale they make a decision of whether or not they're going to be with you in the long term and how they are treated in the first 48 hours after they give you money so it's critical and it's usually in that point that people up and just

[28:10] YouTube https://youtu.be/q32-l3Yoqg4?t=1683 || I Taught 116+ Salesmen My Closing Framework
ignore them framework two and you know mike i can stop i'll just do framework two and then we can do the q a because if i don't have time to scale the sales teams i can hit on the points later um so this is a big one for everyone who is who's newer to sales all right if you believe you can outperform the

[28:27] YouTube https://youtu.be/q32-l3Yoqg4?t=1700 || I Taught 116+ Salesmen My Closing Framework
season sales rep by learning control your tone all right and so i reworked all of our scripts into the closer framework and the thing is immediately some people were crushing it right while others were still not selling and i was like what the right so i talked to my friends and they were like dude you should read this book by jordan buffer

[28:44] YouTube https://youtu.be/q32-l3Yoqg4?t=1717 || I Taught 116+ Salesmen My Closing Framework
and the biggest thing that i got from the book was just he was very specific about tonality and that was a big shift for me and just learning to teach how to ask the question not just asking the question right and so in the book he talks about having the same issue that i had with scaling sales like i give the script to two guys some guy crushes some guys i'm like what the right and the thing is there's a hidden

[29:07] YouTube https://youtu.be/q32-l3Yoqg4?t=1740 || I Taught 116+ Salesmen My Closing Framework
dialogue that the sales team does not know that they are talking it right and so the words are not going to be enough all right they're just literally ten percent so the words that you have it might be the most tested script in the world it's still only ten percent ninety percent is how you say the words

[29:24] YouTube https://youtu.be/q32-l3Yoqg4?t=1757 || I Taught 116+ Salesmen My Closing Framework
right because how you say what you say is tonality like right now i can give everyone hears you know jerry seinfeld stand up script you could read it it wouldn't be funny right because it's not just that you had the script it's how you deliver it right and that takes time to develop right and that's kind of unconscious mastery and so there's two ways to do this all right that i have found you can either trick yourself into it or you can

[29:47] YouTube https://youtu.be/q32-l3Yoqg4?t=1780 || I Taught 116+ Salesmen My Closing Framework
train yourself to do it all right and since we don't have enough time to uh to train on the influence of tonalities here's the trick that i teach all right conviction will correct your tone conviction made real so um let me tell you this story so i was i was brought in to do a day of consulting for this mortgage leads company to train their sales team and the first half of the day i reworked

[30:12] YouTube https://youtu.be/q32-l3Yoqg4?t=1805 || I Taught 116+ Salesmen My Closing Framework
the whole script i put the closure framework made it a question-based um sale and then i came in and they were expecting me to like rain you know fire and brimstone on these guys and so i sat down and i was like who's the guy you having trouble there was this guy john so i was like john and they were selling leads i was like john i'll go to the leads

[30:29] YouTube https://youtu.be/q32-l3Yoqg4?t=1822 || I Taught 116+ Salesmen My Closing Framework
he was like well you know and i was like we're good thanks and i was like let me show you how you would answer it if you actually believed the leads were good i was like you'd say like dude these leads are unbelievable right now i'm studying for my real estate exam so i can get in on these leads my aunt is a realtor and she has more business

[30:45] YouTube https://youtu.be/q32-l3Yoqg4?t=1838 || I Taught 116+ Salesmen My Closing Framework
that she can handle and i'm sending her traffic i'm trying to get my my my brother to do it with me i'm not sure how long i'm going to work here because these leads are killing it for us right if you believe in the product you don't need to have all the sales skills 31 minutes you'll do it the right way because you'll actually want to help the person so that's why the most important part of the sale is the product

[31:07] YouTube https://youtu.be/q32-l3Yoqg4?t=1860 || I Taught 116+ Salesmen My Closing Framework
because unless you're a malicious person like most people here was everyone here have some level of ethics on some level like no near just wants to like take someone's last dollar right so then the only way to sell hard because if you're going to close you've got to sell hard the only way to sell hard is to believe through and through balls to bones when you look at yourself in the mirror at night this is what i talked about mike said in the very beginning like what happens

[31:30] YouTube https://youtu.be/q32-l3Yoqg4?t=1883 || I Taught 116+ Salesmen My Closing Framework
when people start hating on you the only way that i've been able to stay where we're at in the gym industry mike knows the amount of hate that i get right the only women will do that is that i read the testimonials the thousand of them that i have of gyms who have gone to six figures of the hundred gyms we've taken to seven figures right like i know beyond a shadow of a doubt that our product works i also know that if you sign up for a

[31:54] YouTube https://youtu.be/q32-l3Yoqg4?t=1907 || I Taught 116+ Salesmen My Closing Framework
gym not everyone loses weight and i'm willing to deal with that i i'm willing to give everyone the opportunity to change their life so here's the tactics around this re-read testimonials out loud daily in front of your sales team all right and if the business that you're working for doesn't have testimonials find another business all right i'm serious you're not gonna be able to close unless you're like literally unless you're unethical you're not gonna be able to close so go

[32:18] YouTube https://youtu.be/q32-l3Yoqg4?t=1931 || I Taught 116+ Salesmen My Closing Framework
find something that is a good product because there's plenty of them out there all right find a good product that you believe in you see tons of testimonials and then read those every day in front of the team all right second well this is for the business owners but fix everything you possibly can about the product

[32:34] YouTube https://youtu.be/q32-l3Yoqg4?t=1947 || I Taught 116+ Salesmen My Closing Framework
all right and never blame a customer for lack of success so as much as there are people who have not been successful who've used gym launch i still take the fact that they were not successful and i think what could i have done that would have made the next person like them successful and you plug the hole right if you do

[32:50] YouTube https://youtu.be/q32-l3Yoqg4?t=1963 || I Taught 116+ Salesmen My Closing Framework
that over and over and over and over again you know truly at the end of the day when you look at yourself in the mirror when no one else is watching whether or not you truly put the effort forward that merits the price that you are charging right only you can know that and the thing is is like the reason sales people

[33:06] YouTube https://youtu.be/q32-l3Yoqg4?t=1979 || I Taught 116+ Salesmen My Closing Framework
get beat up is because they don't put the work in and then it grates on their soul and then eventually they burn out they burn out not because they can't handle no but because they can't handle how they feel about themselves right and so you have to put the work in to have the conviction because that's what's going to get you through it if you've ever met someone who's a born-again christian all right they are convicted they do not

[33:29] YouTube https://youtu.be/q32-l3Yoqg4?t=2002 || I Taught 116+ Salesmen My Closing Framework
care how many people tell them to shove it because they are trying to save people's souls it's real like if you let that hit you it's real you know what i mean and if you can be a disciple of whatever the product that you have an evangelist in the truest terms then all the scripting stuff it won't matter why are some of the best sales people clients who had success because they believe in it

[33:53] YouTube https://youtu.be/q32-l3Yoqg4?t=2026 || I Taught 116+ Salesmen My Closing Framework
that's it and the most convicted person will always win the fight right they'll always lead the dance because they have conviction in their skepticism you have conviction in your product and one of you is going to win out right and it's the question is whose belief is stronger because belief isn't binary it's not do i believe or do i not believe it's how much do i believe to what extent do i believe would i bet a thousand dollars on this product or about 10 000

[34:17] YouTube https://youtu.be/q32-l3Yoqg4?t=2050 || I Taught 116+ Salesmen My Closing Framework
on this product would i sell my mother this product think about it if you would sell your mother this product how convicted are you probably very and you will have no problem closing deals and notice that i have a lower tone right now so that you listen to the words that i'm saying so you think that they're important in terms of uh the training schedule 60 minutes a day five days a week my guys $100M Offers: How To Make Offers So Good People Feel Stupid Saying No (Hardcover) acquisition.com

[34:40] YouTube https://youtu.be/q32-l3Yoqg4?t=2073 || I Taught 116+ Salesmen My Closing Framework
do world-class sales training they text me in the morning before they wake up they text me once they're done uh they do the first 25 minutes they read the script out loud five minutes they draw obstacles i need to think about it i need to talk to my partner um this is expensive and then they talk they draw the second half right as a

[34:56] YouTube https://youtu.be/q32-l3Yoqg4?t=2089 || I Taught 116+ Salesmen My Closing Framework
closer you got to talk you got to listen you got to train both skills all right the talking's the tone and saying the words the right way and the right sequence without having to think about it the listening is going over recording and figuring out what went right what went wrong and what we're going to do next time and saying it

[35:10] YouTube https://youtu.be/q32-l3Yoqg4?t=2103 || I Taught 116+ Salesmen My Closing Framework
drilling it as a team marking it and moving to the next one that's the short answer i appreciate that and i love the conviction by the way i can tell that this isn't scripted or anything and you're just going like your full heart out there yeah so i'm on instagram at appromozy my youtube is alex ramosey my podcast if you just type in alex mosey i've got a book some power yeah

[35:34] YouTube https://youtu.be/q32-l3Yoqg4?t=2127 || I Taught 116+ Salesmen My Closing Framework
if you guys want i've got a book called alex's alex's book.com um it has 35 pages of obstacle overcomes in the appendix for each one of those obstacles if you guys want to go grab that there's i think there's a there's a sales training in there for like 100 bucks too if you want to grab it you can grab it it's very good

[35:50] YouTube https://youtu.be/q32-l3Yoqg4?t=2143 || I Taught 116+ Salesmen My Closing Framework
i do it because i know it's so good people buy other so it's worth the money um hell yeah alex thank you bro thank you


VIDEO
TITLE: How to Know If Someone Will Take Advantage of You
URL: https://youtu.be/qLQkU9CYoNI
PRIMARY_TOPIC: mindset
TOPICS: mindset

[0:00] YouTube https://youtu.be/qLQkU9CYoNI?t=0 || How to Know If Someone Will Take Advantage of You
I just want to understand your strategy and what are some of the mistakes that you made? I'm sure you gave too much to somebody or you made an ask too quickly. Like what are the best practices there? You know, I actually don't think I've made an ask too quickly. Um I t I'm maybe I tend to be like too ask

[0:17] YouTube https://youtu.be/qLQkU9CYoNI?t=10 || How to Know If Someone Will Take Advantage of You
insecure of like I want to make sure that there's like no doubt. Yeah, I leave no doubt that people talking I have given enough here that I can make the small ask. Um, you know, I would say that honestly one of my one of my best skills has been that like, you know, I've never actually identified that um until like this moment right

[0:38] YouTube https://youtu.be/qLQkU9CYoNI?t=31 || How to Know If Someone Will Take Advantage of You
now, but it's probably one of my one of my strongest skills skill sets has been knowing when to invest and when to pull back in relationships. Um, and people will probably see me as transactional. Um I just believe everyone's transactional and some people are just better at defining it. Um fundamentally like you if you have a

[1:01] YouTube https://youtu.be/qLQkU9CYoNI?t=54 || How to Know If Someone Will Take Advantage of You
like if you have a relationship with someone and like man we you know we used to be homies and you know I got to be loyal to that. To me translate that into human behavior is I have a history of reinforcement with this person and I have a belief that that that reinforcement will will return on a long

[1:14] YouTube https://youtu.be/qLQkU9CYoNI?t=67 || How to Know If Someone Will Take Advantage of You
enough time horizon. And so I'm willing to incur some cost in the short term. And obviously the relationship that you've had the strongest and longest periods of reinforcement for like a spouse, you're willing to give longer periods of time where things suck in order for things to, you know, come back

[1:27] YouTube https://youtu.be/qLQkU9CYoNI?t=80 || How to Know If Someone Will Take Advantage of You
to being good or different. Or the payback is your ego of being somebody that never befriends your homies or is always like friends with the same person. True. That's your payback. Yeah. You get to see yourself as such a good person. Totally. Yeah. You get to be an idealist. Um I got a definition for you. So I call a

[1:45] YouTube https://youtu.be/qLQkU9CYoNI?t=98 || How to Know If Someone Will Take Advantage of You
friend somebody that provides more value than he or she detracts from you in your life. Yeah. So a lot of people don't fall into that category for many people. A lot of people don't fall in that category. And also it's also too two two-sided. So you could have somebody completely crazy that you would never even want to

[2:01] YouTube https://youtu.be/qLQkU9CYoNI?t=114 || How to Know If Someone Will Take Advantage of You
associate yourself with, but that's comes through for you when you need them. That's a friend. And somebody that's there every day and just like, you know, making you depressed and you've known for 30 years would not be a friend. No. No. That's really good. And what's interesting is that if you if if if you

[2:17] YouTube https://youtu.be/qLQkU9CYoNI?t=130 || How to Know If Someone Will Take Advantage of You
keep a relationship, right, then it means you are you do have reinforcement from this person. The question is what are they reinforcing? So like maybe you hate being alone and so even though you don't like being with them, you prefer being with them than you prefer being alone or um to your point about the like you have some

[2:34] YouTube https://youtu.be/qLQkU9CYoNI?t=147 || How to Know If Someone Will Take Advantage of You
story that you tell yourself about how you are ex person and you get to tell yourself that story over and over again every time you see this this this friend. And so this person having this relationship serves you in some way and it's usually just not in the way that people expect that they're being served.

[2:48] YouTube https://youtu.be/qLQkU9CYoNI?t=161 || How to Know If Someone Will Take Advantage of You
But to the to try and uh put a nail on on the original thing. Um, I think one of the big like I I I wish I I I wish I knew where I read this, but I remember being completely uh engulfed in this game theory book about basically the prisoners dilemma where they they played out different givetotake strategies within the

[3:11] YouTube https://youtu.be/qLQkU9CYoNI?t=184 || How to Know If Someone Will Take Advantage of You
prisoner's dilemma. And they proved that the best give to take ratio was eight eight out of 10 give to take because if you're 10 out of 10, you get walked all over, right? And if you if you're on the other side, so eight give two takes. Yeah, basically. Um and and they even went so far as like it's eight out of 10. And they factored

[3:32] YouTube https://youtu.be/qLQkU9CYoNI?t=205 || How to Know If Someone Will Take Advantage of You
in forgiveness and learning between all the players with the different give ask ratios. And so it was like um somebody who learns um but does not let someone wrong them. Yeah. At an eight out of 10. And so it's this really like it's pretty precise in terms of and I think the the the reasoning behind it because they put

[3:49] YouTube https://youtu.be/qLQkU9CYoNI?t=222 || How to Know If Someone Will Take Advantage of You
wrote this whole thing about it was basically the eight out of like you have to give first most of the time because that's what opens up doors of opportunity if you're a tit fortter. So the five out of 10 like give and take then you don't wait for the other person to give and then you get that. Yeah. Those people don't get nearly the

[4:05] YouTube https://youtu.be/qLQkU9CYoNI?t=238 || How to Know If Someone Will Take Advantage of You
exposure of the eight out of 10 people on the givers because they open up so many more doors by giving first. the never askers just never they never benefit right and so there's a there's a sweet spot which is disproportionately giving but you still have to know when to ask and um I think this is really

[4:21] YouTube https://youtu.be/qLQkU9CYoNI?t=254 || How to Know If Someone Will Take Advantage of You
this is I think about this a lot because this it's it's actually very akin to people who get good at saving saving money just in a basic term withdrawals and and deposits right um there's I call it the fallacy of the third marshmallow say in the marshmallow test you know they have you you know take one now and take two two later.

[4:40] YouTube https://youtu.be/qLQkU9CYoNI?t=273 || How to Know If Someone Will Take Advantage of You
People have this um uh pathology where they believe that if I wait forever, I'll get a third marshmallow, like an even bigger outcome. And that's not the truth, right? Like there is a point in your life where you should start spending more money than you make, which is frightening for high achievers and

[4:57] YouTube https://youtu.be/qLQkU9CYoNI?t=290 || How to Know If Someone Will Take Advantage of You
earners who've spent way more time always earning more than they spend. But it's like, okay, then at the end you have this big big pile of crumbs as an ant, and then you die. Yeah. And so like you didn't get any of the So there is this sweet spot. And obviously it's difficult to get to um to balance that

[5:12] YouTube https://youtu.be/qLQkU9CYoNI?t=305 || How to Know If Someone Will Take Advantage of You
cuz most people don't even know how to like save. It's like so this is only for high achievers that I'm talking about here. Um but I have had so many doors in my life. And so functionally what I think organic content did for me was it allowed me to do that at scale was so as I as I prior to making me making content

[5:33] YouTube https://youtu.be/qLQkU9CYoNI?t=326 || How to Know If Someone Will Take Advantage of You
like Leila existed in my life to be the yang to my like yin of give first. So, she was like, "You just like Alex would be non-stop just like, let's do do this dinner. Let's do like let's let's I'm going to hop on the phone for three hours and help this guy redo this thing. I'm going to I'm going to help this guy

[5:48] YouTube https://youtu.be/qLQkU9CYoNI?t=341 || How to Know If Someone Will Take Advantage of You
with this whatever the things were that I was trying to help somebody with." I would just always do that. And she would be the one who was kind of like, and that's why I think Leila and I have been such a good partnership. Um, and she'd be like, "I think you're about to get taken advantage of here. I

[6:00] YouTube https://youtu.be/qLQkU9CYoNI?t=353 || How to Know If Someone Will Take Advantage of You
think you're I think they're just they're just using you at this point." Um, and so it was right that she would kind of pull me back. Um, but as soon as I was able to transition into making content, um, that allowed me to, it's the same energy for me. Like me making content is the same energy as what I

[6:15] YouTube https://youtu.be/qLQkU9CYoNI?t=368 || How to Know If Someone Will Take Advantage of You
used to do for one person. All that effort and for like helping someone solve a problem. I now just do that same thing and then just many people benefit. And so that's where the huge leverage on giving you've instead of fighting your your intrinsic traits, you've weaponized it into scalability one-on-one. And then so that like

[6:34] YouTube https://youtu.be/qLQkU9CYoNI?t=387 || How to Know If Someone Will Take Advantage of You
it reminds me of a a quote that Naval says. He says my brand is my value ad. Yeah. He'll invest and he'll say my value ad is that Naval Ravik has now invested in your business. So for you your brand is your value ad. Yeah. And your and your content is your value ad. Yeah. And ideally, you know, someone's

[6:52] YouTube https://youtu.be/qLQkU9CYoNI?t=405 || How to Know If Someone Will Take Advantage of You
had such a strong history of reinforcement from consuming stuff that and using the stuff that I gave them that I'm already in the green. You know what I mean? if they do before you've even talked to them and realized it was actually a awesome question because I hadn't thought about it, but my strategy has remained the same. I

[7:17] YouTube https://youtu.be/qLQkU9CYoNI?t=430 || How to Know If Someone Will Take Advantage of You
give to as many people as I possibly can. It's just that as soon as technology and distribution came into play with media, I was able to put that on absolute steroids. And so I do I do significantly less these, you know what I mean? like um one. Yeah. Yeah. And those those ones are but there's also the audience.

[7:34] YouTube https://youtu.be/qLQkU9CYoNI?t=447 || How to Know If Someone Will Take Advantage of You
Yeah. Yeah. Exactly. That's what I'm saying. Like so it's like there's still you know there's still an excuse, right? Scale. Um but if but that's but if I'm if I'm going to choose at this point and I'm sure you have the same issue which is there's a supply demand of your time, right? There's just a such a limited

[7:50] YouTube https://youtu.be/qLQkU9CYoNI?t=463 || How to Know If Someone Will Take Advantage of You
amount and as supply sorry as demand increases the supply is fixed and so it just becomes so so so precious. So you have to just almost be path you have to completely switch which is what's been tough for me but I have learned it is you have to almost pathologically say no to everything. No is the default.

[8:05] YouTube https://youtu.be/qLQkU9CYoNI?t=478 || How to Know If Someone Will Take Advantage of You
How many messages are inbox? A lot. I'm always very conscious to text you cuz I I feel bad cuz you're probably have thousands of messages. No, but what's where it gets when you take it to the national extreme is like you don't actually owe someone a response. Yeah. Just like especially since you've already given

[8:23] YouTube https://youtu.be/qLQkU9CYoNI?t=496 || How to Know If Someone Will Take Advantage of You
them so much of your content. So, it's not that they haven't done anything for you, it's that you've already done so much for them. Just the time like if I So, right now I probably get somewhere in the neighborhood of like a message every like three minutes um across social media. It might be it might be higher,

[8:36] YouTube https://youtu.be/qLQkU9CYoNI?t=509 || How to Know If Someone Will Take Advantage of You
but it's probably in that neighborhood, right? And so, like if I were because I remember um I I think it was right after the book launch the the Yeah, right after the book launch or or my offers book, maybe it was the offers book came out. I manually DM'd anybody who who tagged me in the book and I said, "Could you please leave

[8:58] YouTube https://youtu.be/qLQkU9CYoNI?t=531 || How to Know If Someone Will Take Advantage of You
a review?" And manually being you did. Yeah. I Yeah, I did it. And I remember finishing my inbox and then the responses from the people who I DM'd plus the new DMs that had happened in that same period of time were greater than when I had started. Like it's like you have to paint the bridge. By the time you get finished painting, except

[9:21] YouTube https://youtu.be/qLQkU9CYoNI?t=554 || How to Know If Someone Will Take Advantage of You
it would be like the bridge now extends. It's like it was literally impossible for me to actually DM every single person because by the time they had responded, there was even more that I had to to respond to their response. So, I had to just get uh I did it for four days. It's all I did. Um because I

[9:36] YouTube https://youtu.be/qLQkU9CYoNI?t=569 || How to Know If Someone Will Take Advantage of You
wanted to get It was another efficiency thing. Yeah, it seems hyper inefficient, but yet it probably made your your book rise and it has some It got to a few hundred, you know, I think it got to like 600 five stars within the first few days and I was like, "Okay, that's now it's an Amazon book that it doesn't look like it has

[9:51] YouTube https://youtu.be/qLQkU9CYoNI?t=584 || How to Know If Someone Will Take Advantage of You
five, you know, five star five stars on it." Um, but all that to say, um, in the beginning you have to say yes to everything and in the end you have to say no to everything. And so being able to manage that apparent dichotomy comes down to resource allocation which is still the core entrepreneurial skill

[10:09] YouTube https://youtu.be/qLQkU9CYoNI?t=602 || How to Know If Someone Will Take Advantage of You
set. Like where is it worth it? What got you here won't won't get you there. One one tip that I that I've learned and I I think I came up with this I can't remember where where I learned this but how somebody treats you in the first day in the first week of how they when they meet you is how they will treat you over

[10:27] YouTube https://youtu.be/qLQkU9CYoNI?t=620 || How to Know If Someone Will Take Advantage of You
the next 10 years because it's not about you it's about them. M some people are naturally givers. Some people are naturally takers. It has nothing to do with you. They're a formed individual. They might be a 30-year-old. They have 30 years of conditioning. Just because they met you doesn't mean you change their behavior neurobiology.

[10:43] YouTube https://youtu.be/qLQkU9CYoNI?t=636 || How to Know If Someone Will Take Advantage of You
So I tell everybody, notice how somebody treats you in the first day because that is how they will treat you for the rest of of their lives. And that that's very telling. Super good. I'll give one more I'll give a tactic to that that I found is um never decline or cancel the first meeting because like you meet at a you meet at

[11:06] YouTube https://youtu.be/qLQkU9CYoNI?t=659 || How to Know If Someone Will Take Advantage of You
something someone makes an introduction you have a text convo whatever and someone says hey you know can can you meet at 7 or can we do this dinner can we do this call things come up because especially a new connection is very has low typically has lowish value to you as a person. So like almost anything that could come up that

[11:26] YouTube https://youtu.be/qLQkU9CYoNI?t=679 || How to Know If Someone Will Take Advantage of You
is not that you probably might be willing to move the the call or the meeting for to take the thing that you know has more importance or whatever. I I have found that it's very difficult to get the second like the second conversation or the second meeting after the if the first one gets cancelled for

[11:44] YouTube https://youtu.be/qLQkU9CYoNI?t=697 || How to Know If Someone Will Take Advantage of You
whatever reason especially last minute. Mh. Um, and so I have like an increased priority on making sure that if I do meet somebody who's new and I think they're worth meeting that that meeting takes a huge priority to one happen quickly and then second that it actually occur. Um, and the flip side of that is

[12:02] YouTube https://youtu.be/qLQkU9CYoNI?t=715 || How to Know If Someone Will Take Advantage of You
that I'm actually willing to be very flexible for first meetings because I think that typically even just that one meeting it's like it transforms from being like someone introduced us to like we have had a conversation and I have a good feeling. I have some feeling about this person. strong signals one way or

[12:17] YouTube https://youtu.be/qLQkU9CYoNI?t=730 || How to Know If Someone Will Take Advantage of You
the other and even from one meeting I can I can probably call somebody up a few years later because like we had the meeting if we didn't have the meeting it's useless and so I try to prioritize that real quick if you're a business owner and you are not growing as fast as you'd like I'd like to give you a free gift so

[12:33] YouTube https://youtu.be/qLQkU9CYoNI?t=746 || How to Know If Someone Will Take Advantage of You
my team and I put together the $100 million scaling road map which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how they got past it. And so we broke it into these 10 stages and

[12:47] YouTube https://youtu.be/qLQkU9CYoNI?t=760 || How to Know If Someone Will Take Advantage of You
we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so, no

[13:01] YouTube https://youtu.be/qLQkU9CYoNI?t=774 || How to Know If Someone Will Take Advantage of You
matter what you're struggling with, someone else has already struggled with it and solved it. And so, I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you deconstrain the business and you're

[13:14] YouTube https://youtu.be/qLQkU9CYoNI?t=787 || How to Know If Someone Will Take Advantage of You
trying to scale, we'd love to help you out on the thank you page. You can just book a call with my team and we will look into business, see if we can help, and if we can, we'll invite you out to Vegas and we'll do this in person


VIDEO
TITLE: You Can’t Beat Tony Robbins (But You Can Beat This)
URL: https://youtu.be/qViyhoDLhks
PRIMARY_TOPIC: mindset
TOPICS: mindset, niche, community, content

[0:00] YouTube https://youtu.be/qViyhoDLhks?t=0 || You Can’t Beat Tony Robbins (But You Can Beat This)
very new to school, started community a week ago and I have three members currently. Congrats. Three is the big number. That's what you have to get to. I'm an average Joe who has zero business experience or following. I'm aiming to earn my first dollars online, learn the basics of business, and would build a

[0:12] YouTube https://youtu.be/qViyhoDLhks?t=5 || You Can’t Beat Tony Robbins (But You Can Beat This)
helpful community around personal development. Great. What should I focus on my first uh one to four weeks? This is great, dude. This is very wholesome. Um the thing is is I would probably So personal development is a very broad category. Uh and so I would probably niche down to one of the three Ps that I

[0:26] YouTube https://youtu.be/qViyhoDLhks?t=19 || You Can’t Beat Tony Robbins (But You Can Beat This)
was stating earlier. So you want to focus on some pain because it'll also make your messaging a lot easier in terms of like what people are solving. Just having a generic group around personal development when you have no track record very tough cell right now. Maybe some of the people who joined knew

[0:39] YouTube https://youtu.be/qViyhoDLhks?t=32 || You Can’t Beat Tony Robbins (But You Can Beat This)
you already etc. Um look at that. I wrote a whole article on this. There you go. Yes. Follow these steps in this. I think I I broke this down in great in great detail. Um, but the the big thing here is uh just you're gonna want to get an error because it basically you you're not gonna you're not going to win

[1:00] YouTube https://youtu.be/qViyhoDLhks?t=53 || You Can’t Beat Tony Robbins (But You Can Beat This)
against Tony Robbins. Like I just put it straight like you're not going to beat Tony Robbins at personal involvement. So try and beat Tony Robbins at people who are overcoming, you know, eating disorders who are men, right? And under the age of, you know, 25, whatever, like that's something that you probably can

[1:14] YouTube https://youtu.be/qViyhoDLhks?t=67 || You Can’t Beat Tony Robbins (But You Can Beat This)
beat Tony Robbins at. And so it's like you want to get more specific because you want to narrow the playing field that you're competing against. over time you can go broader and broader. Um, and so I don't think there's like there's a lot of people who are like you should niche down. You should you should go

[1:27] YouTube https://youtu.be/qViyhoDLhks?t=80 || You Can’t Beat Tony Robbins (But You Can Beat This)
broad. You should go narrow. You can make more money going broad. I want to be very clear. You just got to be way better. And if you're just starting out, I would start in the niche because it's easier to win. And then when you're when you win, then you can leverage that win into a slightly bigger win. And that's

[1:43] YouTube https://youtu.be/qViyhoDLhks?t=96 || You Can’t Beat Tony Robbins (But You Can Beat This)
basically the path, right? Um, I'll wrap on this, but I think this is like if you just look at like my history, right? I first started I taught people how to get in shape because I got in shape right and then I had uh a gym business then I had many gyms uh that I owned on my own and then gym owners who wanted to go

[1:59] YouTube https://youtu.be/qViyhoDLhks?t=112 || You Can’t Beat Tony Robbins (But You Can Beat This)
from you know one location multiple locations were like hey can you show me and I said sure so then I ended up helping people do gyms and then I started gym launch which was a business that did that at scale and so then I had a national business and then people who wanted to scale national business asked

[2:11] YouTube https://youtu.be/qViyhoDLhks?t=124 || You Can’t Beat Tony Robbins (But You Can Beat This)
me out for help and so the idea is like don't don't punch above your weight class right like if I had started like Hey, this is how you scale any business. And I just had my six local gyms. I don't think anyone really gave a what I had to say. I had to have the proof. And even when I scaled gym launch, people really didn't care until

[2:28] YouTube https://youtu.be/qViyhoDLhks?t=141 || You Can’t Beat Tony Robbins (But You Can Beat This)
we sold. And then they're like, "Oh, you're legit." Right? And so, like, you want to have the proof, which is going to be the biggest thing. And so the narrower you get, the easier it is for you to have proof that you're credible.


VIDEO
TITLE: The Honest Way to Handle Theft Before a Business Sale
URL: https://youtu.be/qYXdbjE9SL8
PRIMARY_TOPIC: mindset
TOPICS: mindset, mindset, wealth, case-study

[0:00] YouTube https://youtu.be/qYXdbjE9SL8?t=0 || The Honest Way to Handle Theft Before a Business Sale
What's up, Alex? What up? Hey, so uh we my brothers and I own a designer handbag resale company. Oh, interesting. Okay. A pawn shop specializing in gold, silver, jewelry, and luxury approval. Okay. And then I have a hyper specific question. Okay. Um I've recently caught one of our main employees kind of skimming off the top stealing.

[0:28] YouTube https://youtu.be/qYXdbjE9SL8?t=21 || The Honest Way to Handle Theft Before a Business Sale
What would you do? In that scenario, it's uh is it the guy or is it like what guy is? I mean, it's not really going to change my answer, but I'm just curious. It's It's someone who is replaceable, but it would be a huge hit. What is it? What is a hit? Like, we would have to Well, the the financials are worse because they're stealing. Correct.

[0:57] YouTube https://youtu.be/qYXdbjE9SL8?t=50 || The Honest Way to Handle Theft Before a Business Sale
Not sign. So, it's it's it's like it's small. It's not Let me give you the TLDDR on this. Ruin the company. Let me give you the TLDDR on this. When you're 85 looking back, you're going to want to have been honest. Period. Also, you expose yourself to liability because as soon as you as soon as you know or it's demonstrated anyway that you knew about something, all of the reps and warranties that you're doing in

[1:17] YouTube https://youtu.be/qYXdbjE9SL8?t=70 || The Honest Way to Handle Theft Before a Business Sale
the sale are going to be flipped. And so if you basically are knowingly giving somebody an organization that has some liability that you have not um came forth with um you take on that liability and they could basically take off basically take back not take back the money but you sue you it suck right the good news is this is I think that all of this is going to be how you frame it when you're going like when you're

[1:40] YouTube https://youtu.be/qYXdbjE9SL8?t=93 || The Honest Way to Handle Theft Before a Business Sale
telling the the the buyer right um I would just say hey like you know the business you're getting into like we deal with some nefarious characters that being said it's a very profit business and it's a good business. I've got good news and bad news. The good news is we're slightly more profitable than we've let you know and we're willing to

[1:57] YouTube https://youtu.be/qYXdbjE9SL8?t=110 || The Honest Way to Handle Theft Before a Business Sale
honor the existing price. The bad news is I have to replace one of the people because I found out he was skimming. Mhm. But fundamentally, you have to be upfront, state the facts, and tell the truth. I don't think it's going to blow the sale up. Yeah. No, I agree. I agree. And truth be told, I already did talk to this person.

[2:19] YouTube https://youtu.be/qYXdbjE9SL8?t=132 || The Honest Way to Handle Theft Before a Business Sale
I'm more interested in what you would do because I spoke to them, met a middle ground, didn't ask for any money back. We changed the Oh, I mean, I would kick them out moving forward. Did they they they stole before the sale? Yeah, they stole, man. That's interesting. They stole. Okay. Would you say that for if it was a like a $100 versus 10,000?

[2:49] YouTube https://youtu.be/qYXdbjE9SL8?t=162 || The Honest Way to Handle Theft Before a Business Sale
Have you seen Yeah. Have you seen Have you seen Hold on. Hold on. What What show am I? I'm trying to figure out the show. Have you seen Ozarks? The show? No. Okay, I'll give you the scene. I'll give you the scene. So, drug lord finds out the main character and his partner are skimming in some way, right? So, drug lord shows up. The guy, the main character is an accountant. His partner is also an accountant. They have a legit accounting

[3:22] YouTube https://youtu.be/qYXdbjE9SL8?t=195 || The Honest Way to Handle Theft Before a Business Sale
firm. They also do this drug cartel stuff on the side. Um, the main character doesn't know what's going on because he's not the one skimming. The drug lord tells a story about when he was growing up they ran a grocery store and uh he says his father caught Lupita. Everybody loved Lupita. Lupita was amazing, right? And he caught her pocketing like a $5 bill on her way out

[3:48] YouTube https://youtu.be/qYXdbjE9SL8?t=221 || The Honest Way to Handle Theft Before a Business Sale
the door. And so the drug lord then goes to uh you know the secretary of the of the accountant who's the main character and says, "What would you do?" And you know, the secretary says, "Yo, it's just $5. Not a huge deal." Um, and so then he kills her. And then he goes to the next one and says, "What would you do?" And he's like, "Well, I mean, hey, you know, there's we got to understand the situation, blah blah blah blah blah." And so finally he goes to Marty, who's

[4:18] YouTube https://youtu.be/qYXdbjE9SL8?t=251 || The Honest Way to Handle Theft Before a Business Sale
the main character, and he says, "What would you do, Marty?" And he says, "Well, I'd get rid of her." He says, "Why?" He said, "Because it's not the first time she stole, it's the first time you caught her. Gotcha. I would not want a snake in my business. Whether it's a $100, $1,000 they stole. Mhm.

[4:42] YouTube https://youtu.be/qYXdbjE9SL8?t=275 || The Honest Way to Handle Theft Before a Business Sale
To be fair, that's how I do business. Yeah. It's just like, what kind of signal does that I mean, it's like what signal do I send to my team? What signal would I send to myself? It's just like there's no reason. Well, I can tell you I can tell you what happened is I got tremendous push back on a different

[5:03] YouTube https://youtu.be/qYXdbjE9SL8?t=296 || The Honest Way to Handle Theft Before a Business Sale
person on the gold side because this was an inherited business which is one of the reasons for selling. Yeah. And that was kind of the way things were. Yeah. That was the status quo that people skimmed and I can't I Yeah. It was like I I do this I make your company this much money. This is the way we do. I know. I'm looking at you. I I did the

[5:30] YouTube https://youtu.be/qYXdbjE9SL8?t=323 || The Honest Way to Handle Theft Before a Business Sale
same thing. I did the same ex I almost I couldn't believe it, but we're selling the company and I don't know how much to push back to how much to and to be lenient on it. And so that's the scenario that I mean my I stand by 100% what I said originally which is like I think the game is long and reputation is something

[5:53] YouTube https://youtu.be/qYXdbjE9SL8?t=346 || The Honest Way to Handle Theft Before a Business Sale
the only thing that you defend with your life and like when you do a deal in the future because hopefully you will they will call your last acquirer and say how was it. So I think state the facts tell the truth be upfront about it. I don't think it's going to blow the deal up. I think that you get it bas basically putting

[6:16] YouTube https://youtu.be/qYXdbjE9SL8?t=369 || The Honest Way to Handle Theft Before a Business Sale
things on the right foot the right way like you will feel better about it. There is a short like this is I mean these are real. These are real. You know what I mean? There's many people who wouldn't do this. This is a judgment call. This is an ethics call, not a business call. But I will tell you 100% that is what we would do. And it would pain me to be clear. I'm not saying I would be happy about it. I'd be pissed. I'd be like, why did you have to do this? Right?

[6:39] YouTube https://youtu.be/qYXdbjE9SL8?t=392 || The Honest Way to Handle Theft Before a Business Sale
Sometimes I'd be like, why did I have to catch you? Why couldn't you have been better at stealing? Right? But like when you know, you know, right? The best day to catch someone stealing was 20 years ago. second best day is today. Copy. I do think that the people who you do business with will respect you for bringing it to them. And I would, again, when I have these hard conversations, I'm going to go longer on this because I

[7:01] YouTube https://youtu.be/qYXdbjE9SL8?t=414 || The Honest Way to Handle Theft Before a Business Sale
think it's going to affect more than one person here. Um, is when I say state the fact, tell the truth, it's stating the whole facts and the whole truth. And that's what actually gets you through these things. It's the halftruths and the half facts that get you that get you So basically it's like saying

[7:16] YouTube https://youtu.be/qYXdbjE9SL8?t=429 || The Honest Way to Handle Theft Before a Business Sale
listen I had a big like I'm talking to the buyer right listen I had a big internal debate about whether to even bring this up right Paul as you guys have met he's one of the four leaders that we have here I caught him pocketing 200 bucks all right I in with integrity I do not want to I don't want to res

[7:37] YouTube https://youtu.be/qYXdbjE9SL8?t=450 || The Honest Way to Handle Theft Before a Business Sale
represent something that isn't now the good news is you know it wasn't a huge amount of money um the bad news is I did let him go because of it because it's not something that I stand for. And so that being said, I don't think it's going to affect the operations. I think there's a potential the profit goes up.

[7:50] YouTube https://youtu.be/qYXdbjE9SL8?t=463 || The Honest Way to Handle Theft Before a Business Sale
You know, when you remove cancer, that's usually a good thing. Um, but I want to be upfront with you guys and at least at the very like at the very least you will know that this is I'm the type of person that you're doing business with and that what I said the numbers are is what the numbers are. If somebody did that to me, I'd be like, "Fuck, I love this guy. I I wish I could do more business with this guy." Yeah, I figured there's always going to be skeletons. I know that. I'm a buyer.

[8:18] YouTube https://youtu.be/qYXdbjE9SL8?t=491 || The Honest Way to Handle Theft Before a Business Sale
Yeah. No, I I hear you. It's tricky. No, I mean it is. It is. But like that's why they are ethical dilemmas. And it's it's way more a question of what type of business person, what type of reputation you want to have uh than it is like again this is a values question more than a business question. Copy. Yeah, I already I I saw the Q&A before was all psych based and this was something that happened literally a week ago. Yeah.

[8:52] YouTube https://youtu.be/qYXdbjE9SL8?t=525 || The Honest Way to Handle Theft Before a Business Sale
And then you already answered my question earlier in the chat. So Oh, good. That's all for me. All right. Rock and roll, man. Appreciate you. Sorry that this had to happen, but I'll say this. You will always be proud of how you acted in this in this moment. And the real real is that the business seems like it's solid.

[9:08] YouTube https://youtu.be/qYXdbjE9SL8?t=541 || The Honest Way to Handle Theft Before a Business Sale
You were able obviously to get a buyer. If this actually does fall through, you'll be able to get another one and you'll have time to improve the business, get a higher multiple. Hope so. Appreciate it. Appreciate you, man. Thanks for calling in.


VIDEO
TITLE: Why People Wait a Decade to Start the First Hour
URL: https://youtu.be/qoi5W6xGjDM
PRIMARY_TOPIC: mindset
TOPICS: mindset, mindset, productivity, career

[0:00] YouTube https://youtu.be/qoi5W6xGjDM?t=0 || Why People Wait a Decade to Start the First Hour
What have you learned about yourself from writing this most recent book? The work needs doing. It's just like there's no way around it. Like it just has to be confronted. And I think it just like it just comes down to that is you just have to confront the work. And a lot of people put a lot of extra

[0:28] YouTube https://youtu.be/qoi5W6xGjDM?t=21 || Why People Wait a Decade to Start the First Hour
things between them and the work that they try and romanticize. They try and create superstitions around it. They have all these fancy rain dances that they do. But like at the end of the day, the work doesn't care who you are. It just cares that it gets done. And I think in some way that's one of the

[0:45] YouTube https://youtu.be/qoi5W6xGjDM?t=38 || Why People Wait a Decade to Start the First Hour
great equalizers about product is that like in a lot of ways, and this will probably be triggering to some people, but like it doesn't matter who you are. Like in in a fitness example, 500 lb is 500 lb. It doesn't care who you are. Like anyone like Arthur can pull the sword from the stone if you're strong enough, right? And so

[1:09] YouTube https://youtu.be/qoi5W6xGjDM?t=62 || Why People Wait a Decade to Start the First Hour
like there's a level of work that has to get put in to learn how to run ads. A level of work that has to get put in to learn how to to do cold calls. A level of work that has to get put in to learn how to be patient when someone's angry with you, right? Or how to run a team or how to stick your projects in a sauna or

[1:25] YouTube https://youtu.be/qoi5W6xGjDM?t=78 || Why People Wait a Decade to Start the First Hour
whatever it is, right? Um and it doesn't matter whether you're old, you're young, you're male, you're female, you're black, white, Asian, whatever, right? It just needs doing. And I think that a lot of people waste a lot of time not starting. And so I I've told this analogy before, but you've probably heard it, but I'll

[1:43] YouTube https://youtu.be/qoi5W6xGjDM?t=96 || Why People Wait a Decade to Start the First Hour
say for your audience. Um there's a study, there's probably a lot of studies been done on this, but you can become proficient in any skill in about 20 hours. So playing the piano, you know, riding a bike, whatever it 20 hours of concentrated effort gets you proficient. It's the largest gain in skill

[1:58] YouTube https://youtu.be/qoi5W6xGjDM?t=111 || Why People Wait a Decade to Start the First Hour
improvement is 20 hours of concentrated effort. The problem is is that people will wait a decade to start the first hour. And so you'd be amazed at how much progress you can make if you cut down the time between when you acknowledge the work and when you start doing the work. And I think that over time in my

[2:15] YouTube https://youtu.be/qoi5W6xGjDM?t=128 || Why People Wait a Decade to Start the First Hour
career, what has happened is just that my my delay between when I realize I need to do something and when I start doing it has just shrunk so that I can get to the gain in proficiency that much faster. And then if you think about that over 10 years, right, where one guy does nothing and then he starts and another

[2:31] YouTube https://youtu.be/qoi5W6xGjDM?t=144 || Why People Wait a Decade to Start the First Hour
guy does 20 hours and 20 hours and 20 hours and 20 hours and 20 hours and 20 hours. By the end of that decade, they're not even recognizable. They're not even the same. They're not even the same stratosphere. Yeah. Real quick, I'm going to show you the exact 10stage road map from zero to 100 million plus that less than 1% of

[2:46] YouTube https://youtu.be/qoi5W6xGjDM?t=159 || Why People Wait a Decade to Start the First Hour
companies finish. I've now done multiple times. And so I can say with a lot of confidence that these are the stages as headcount increases that you need to get through. And I broke each of these down by eight different functions of the business. What the constraint feels like, like what are the symptoms of it

[3:00] YouTube https://youtu.be/qoi5W6xGjDM?t=173 || Why People Wait a Decade to Start the First Hour
when you're going through it, and then what steps we actually took to graduate. And we've done this across software, physical products, uh, service businesses, brickandmortar, all of this. And it works. And it's my gift to you. It's absolutely free. And so the link's in the description, but you just go

[3:14] YouTube https://youtu.be/qoi5W6xGjDM?t=187 || Why People Wait a Decade to Start the First Hour
acquisition.comroadmap. Just enter your info and it'll spit it right back to you. Offering.


VIDEO
TITLE: The Real Cost of Excellence…
URL: https://youtu.be/qssGpzK8h_c
PRIMARY_TOPIC: mindset
TOPICS: mindset

[0:00] YouTube https://youtu.be/qssGpzK8h_c?t=0 || The Real Cost of Excellence…
Like the reason I have the outwork yourself like give yourself a stack of undeniable proof that you are who you say you are like if I say that I will I will do my job then I will not make I will make sure that I have done everything in my power which also means and this is the underlying thing is that

[0:12] YouTube https://youtu.be/qssGpzK8h_c?t=5 || The Real Cost of Excellence…
it means I can't do a lot of stuff and that's the that's the real cost of excellence is all the things that you want to try that you can't do because excellence has a huge price tag associated with it which is how much time you have to put into one thing. Totally. And you actually gave this example when it comes to writing a

[0:32] YouTube https://youtu.be/qssGpzK8h_c?t=25 || The Real Cost of Excellence…
world-class book there. Yeah. I think the analogy you shared was like, you know, there's a difference between like a 7.5 star and a 9.5 star book or whatever it is. It's like 100x more work. Yeah. Right. What was the analogy? Yeah. I mean, it's it's exactly that. Like to go from a, you know, from a five

[0:46] YouTube https://youtu.be/qssGpzK8h_c?t=39 || The Real Cost of Excellence…
to a seven is like twice the work. To go from a seven to a nine is like a hundred times the work. It's so much more work. It's an asmmptote when it comes to work and excellence. It's a power loss. But but the difference like but the difference between a 9 and a half book and a 9.9 book on Amazon is the difference between

[1:04] YouTube https://youtu.be/qssGpzK8h_c?t=57 || The Real Cost of Excellence…
you having one book that you can retire on for the rest of your life. Like the offers book in sales I think does around 300,000 a month which is crazy as a book as a book. Huh? That's your take? No, that's not my take. That's sales. That's revenue, right? Then Amazon has his has his way with it um and takes the

[1:22] YouTube https://youtu.be/qssGpzK8h_c?t=75 || The Real Cost of Excellence…
vast majority of it. But point being is like for the vast majority I think it is about a million bucks a year in net. Great. Um but for the vast majority of people like that I think is actually kind of encouraging is like you can put an unbelievable amount of work into one thing and make it so good that it will pay you for the rest of

[1:40] YouTube https://youtu.be/qssGpzK8h_c?t=93 || The Real Cost of Excellence…
your life. Like you don't like you could work a job, you could have a career, you could do all these things, but like if you build one amazing product that people will consistently buy and tell their friends about, you don't have to work again. And I think that like understanding that I've now applied and

[1:54] YouTube https://youtu.be/qssGpzK8h_c?t=107 || The Real Cost of Excellence…
honestly the offers book was the first probably the biggest real life example I had where I could control every variable like in a business you can't control every variable but in and even in like a tech product I'm not the coder or whatever like I was like I can code every page of this I did the drawings I

[2:08] YouTube https://youtu.be/qssGpzK8h_c?t=121 || The Real Cost of Excellence…
did the audible I wrote the words I designed the cover like everything y and so I can make sure that it's excellent from my perspective and then hopefully the the audience will agree. Real quick, if you're a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift.

[2:24] YouTube https://youtu.be/qssGpzK8h_c?t=137 || The Real Cost of Excellence…
So, my team and I put together the $100 million scaling roadmap, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how they got past it. And so we broke it into these 10 stages and

[2:39] YouTube https://youtu.be/qssGpzK8h_c?t=152 || The Real Cost of Excellence…
we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so no

[2:52] YouTube https://youtu.be/qssGpzK8h_c?t=165 || The Real Cost of Excellence…
matter what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. free. You can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you deconstrain the business and you're

[3:05] YouTube https://youtu.be/qssGpzK8h_c?t=178 || The Real Cost of Excellence…
trying to scale, we'd love to help you out on the thank you page. You can just book a call with my team and we will look at the business, see if we can help, and if we can, we'll invite you out to Vegas and we'll do this in person live.


VIDEO
TITLE: When I Feel the Most Emotionally Connected to Myself
URL: https://youtu.be/r1gyL97DWoE
PRIMARY_TOPIC: mindset
TOPICS: mindset, mindset, content

[0:00] YouTube https://youtu.be/r1gyL97DWoE?t=0 || When I Feel the Most Emotionally Connected to Myself
When do you feel the most emotionally connected to yourself? Literally my like heartbeat thought was when I'm working. Like the first heartbeat thought and then like if I had to be really specific when I'm in the throws of writing. Um I had a a writing scholarship coming out of high school. I uh was the vice editor of the newspaper.

[0:20] YouTube https://youtu.be/r1gyL97DWoE?t=13 || When I Feel the Most Emotionally Connected to Myself
I was the editor-in chief of the literary magazine when I was in high school. I've enjoyed writing. Um, it's one of those things that for me, like you said, like challenge, like writing is a thing is a monster that only gets stronger and stronger and you get better and better at writing and you see the

[0:35] YouTube https://youtu.be/r1gyL97DWoE?t=28 || When I Feel the Most Emotionally Connected to Myself
flaws in your writing the better you get at writing. And so it always feels like it matches the difficulty matches my ability at all times. And so it's it is the thing that I experience the greatest degree of flow in the most regularly. Real quick,


VIDEO
TITLE: How to Know Who Your Real Friends Actually Are
URL: https://youtu.be/r9nRQJWZQWc
PRIMARY_TOPIC: mindset
TOPICS: mindset

[0:00] YouTube https://youtu.be/r9nRQJWZQWc?t=0 || How to Know Who Your Real Friends Actually Are
a painful realization that the small number of good friends want you to win in case you take them with you and the large number of bad friends are scared of you winning in case you leave them behind. The best way to know who a real friend is is how they react when you win. And when that happens, you'll realize how few real friends you really have. Mhm. I I mean, look, I don't know whether it's just some sort

[0:28] YouTube https://youtu.be/r9nRQJWZQWc?t=21 || How to Know Who Your Real Friends Actually Are
of cosmic blessing or whatever, but or maybe I'm discerning with friends. I don't know. Or maybe it's small circle thing or whatever. Um it's been very rare that that's that I've been on the receiving end of that. Um that I've I've ended up being around as soon as I left the UK. And even the people that I was

[0:44] YouTube https://youtu.be/r9nRQJWZQWc?t=37 || How to Know Who Your Real Friends Actually Are
around in the UK had chosen a relatively small group of people, but all of them like still now to this day love we're still in touch. We still we still support each other and I keep I'm loving seeing what they're doing. But I get the sense that if you're a little 1 minute bit more open, if the circle is a little bit more open, there is a huge amount of

[1:08] YouTube https://youtu.be/r9nRQJWZQWc?t=61 || How to Know Who Your Real Friends Actually Are
incentive for you to listen to people who do not have your best interests at heart. And they suck. And those people need to get out of your life. One of my rules is you should only take advice from people whose dreams for your life are bigger than yours are, which is a very small number of people. Sometimes it's your parents. Sometimes your parents really do have bigger dreams for you than you do.

[1:29] YouTube https://youtu.be/r9nRQJWZQWc?t=82 || How to Know Who Your Real Friends Actually Are
In different ways as well, in ways that you don't notice. I mean, I think the the closest approximation to yourself is a spouse. It's the most it's the most tactically aligned person that you can have. Still obviously there are some spouses who are are not good but I can say that I think Leila's dreams for me have been in many ways bigger or ahead of where my dreams for me have been um and I have big dreams and you know listening to her um

[1:53] YouTube https://youtu.be/r9nRQJWZQWc?t=106 || How to Know Who Your Real Friends Actually Are
has has has yielded really great returns but to the point that you were saying earlier about those those friends that 2 minutes were kind of with you in the early days I think it's actually cyclical. So the people who are closest to you in the beginning, if they're like true like actual friends, then you recognize that because they actually want you to win.

[2:13] YouTube https://youtu.be/r9nRQJWZQWc?t=126 || How to Know Who Your Real Friends Actually Are
And that's amazing. A lot of people don't have that. And so what I have felt at least for me was that when you're a little ahead is where the friction is. When you blow them out of the water and there's no question like it's it's beyond reproach, they will do one of two things. they will either be really happy

[2:32] YouTube https://youtu.be/r9nRQJWZQWc?t=145 || How to Know Who Your Real Friends Actually Are
for you or they'll change the game that they're beating you at. That's great, but I'm in better shape. That's great, but my marriage is better, right? Like, or whatever, you know, whatever game that they choose to play. And so, I think the last um the last quote that you had there about um friendly reminder that every person who doubts you is right until they aren't.

[2:50] YouTube https://youtu.be/r9nRQJWZQWc?t=163 || How to Know Who Your Real Friends Actually Are
It's a bug, not a feature. It's not a bug, it's a feature. Yeah. People who doubt you will be right most of the time. And this further increases your uncertainty about the path that you're choosing to take. But on a long enough time horizon, most people who don't bet are guaranteed to lose. And so they get to win at being right more times than you get to win at being

[3:28] YouTube https://youtu.be/r9nRQJWZQWc?t=201 || How to Know Who Your Real Friends Actually Are
right. But what that equation doesn't take into consideration is intensity, which is can I be so right one time that it makes all of the times that I was wrong irrelevant? And in the nature of life, the answer is yes, almost a resounding yes for just about every domain. Like everyone can say that every person you've ever dated has sucked and they can predict that you're going to break up until you find the person that you're going to marry. And in that

[3:54] YouTube https://youtu.be/r9nRQJWZQWc?t=227 || How to Know Who Your Real Friends Actually Are
moment, who cares about the other 90 people that you went on dates with that everybody said was a bad idea or that you have a bad picker or you don't have a good taste. It's like, well, you're not marrying them. I date in a way that's different than than you would prefer. Great. But I did end up finding this thing. I the you know the

[4:12] YouTube https://youtu.be/r9nRQJWZQWc?t=245 || How to Know Who Your Real Friends Actually Are
first thing that I ever did was you know an online an online fitness thing and it kind of worked and then I did my first gym and it kind of worked and then I started all these other other side side projects. I got distracted and I didn't know and many people were like sure like good luck with that but I knew that they

[4:28] YouTube https://youtu.be/r9nRQJWZQWc?t=261 || How to Know Who Your Real Friends Actually Are
just weren't really rooting for me. They were rooting for me to fail. They're rooting for me the wrong way. And so the downside risk is significantly smaller and more frequent. It's both. You're more likely to lose and it's more likely to happen more times. It's just that upside is uncapped. And so, and I think about this one a lot. So, there's the story of the guy.

[4:50] YouTube https://youtu.be/r9nRQJWZQWc?t=283 || How to Know Who Your Real Friends Actually Are
Do you know the guy who wrote Jingle Bells? No. So, I didn't even know that that was I thought it was like Happy Birthday. I thought it was just gifted to humanity when when we started. So, there's this guy. He's a he's a it's he has the most tragic life you can imagine just like an a complete like you

[5:07] YouTube https://youtu.be/r9nRQJWZQWc?t=300 || How to Know Who Your Real Friends Actually Are
don't know his name right I can't even remember his name right has did nothing but failed was a failed everything and his entire life was nothing he just happened to write this small thing called jingle bells and it has become you know the number one song at Christmas time like maybe globally and I think about that life where it's like what if I failed at everything but then

[5:29] YouTube https://youtu.be/r9nRQJWZQWc?t=322 || How to Know Who Your Real Friends Actually Are
I have one thing that actually makes a permanent impact. I was like, would I trade that life for Aristotle's good life where I amount to nothing but the whole time was good? And this is just one of my eternal battles where I think with myself that I have no answer for to be clear. But when I'm when I'm thinking through the periods where things suck,

[5:45] YouTube https://youtu.be/r9nRQJWZQWc?t=338 || How to Know Who Your Real Friends Actually Are
I'm like, well, maybe maybe I'll get a jingle bells out of this and maybe it'll just take 20 years longer than I thought on the contribution of other people. The pessimists get to be right and the optimists get to be rich. And it's because of intensity. It's the thing that it's we are so bad at estimating value returns.

[6:04] YouTube https://youtu.be/r9nRQJWZQWc?t=357 || How to Know Who Your Real Friends Actually Are
Yeah, we're very it's very hard for us to compreh comprehend an outside return. We're very good at binary thinking of yes, this worked. No, this didn't work. But we're not very good at thinking through the bet of I get 10x and I'm going to lose 50% of the time. People don't make that bet and they should do it every time.


VIDEO
TITLE: Achieving Goals Is Impossible Until You Change This
URL: https://youtu.be/rALEnjBqJN4
PRIMARY_TOPIC: mindset
TOPICS: mindset, mindset, wealth

[0:00] YouTube https://youtu.be/rALEnjBqJN4?t=0 || Achieving Goals Is Impossible Until You Change This
If you want to achieve a goal, you're either going to have to accept boredom or pain. And the bigger the goal, the more of both you'll get. When I started my gym, I actually lived with six other people in one house. This is like off of beach town. Think like sand everywhere, people everywhere, dirty dishes

[0:17] YouTube https://youtu.be/rALEnjBqJN4?t=10 || Achieving Goals Is Impossible Until You Change This
everywhere, not enough room in refrigerator for food, cooking was an absolute mess. Almost all of them had dogs. So, a couple had two dogs, another couple had one dog, another guy had a dog. four different dogs in the house and they were like all marking territory. It was horrendous. And I was splitting one room with a guy with a bed

[0:37] YouTube https://youtu.be/rALEnjBqJN4?t=30 || Achieving Goals Is Impossible Until You Change This
like two beds. My bed was on the floor, his bed was, you know, elevated cuz he uh he could afford that at the time. And I would sleep with a fan on my face. I couldn't hear anything. That was my secret. Like is the fan like you there's like the wind over like that's all I could hear. The thing is is like I was

[0:51] YouTube https://youtu.be/rALEnjBqJN4?t=44 || Achieving Goals Is Impossible Until You Change This
doing that when I was making like 20 grand a month take home. There's always trade-offs. And the trade-off for me of living in that condition was that I could invest in the dream and build the business that I had at the time. Now, I could look back cuz I ended up losing everything, you know, a few years later.

[1:05] YouTube https://youtu.be/rALEnjBqJN4?t=58 || Achieving Goals Is Impossible Until You Change This
You know, you get this negative cycle of like all of that suffering was for nothing. But it wasn't for nothing because I learned all these skills along the way. You also can't operate from the perspective of like I might lose it all in the future, which means everything I do today is not worth anything because

[1:18] YouTube https://youtu.be/rALEnjBqJN4?t=71 || Achieving Goals Is Impossible Until You Change This
like you're going to lose 100% of everything the moment you die. So trying to say that you might lose something in the future is a reason not to do something is ridiculous. You're going to lose everything at some point. You cannot wish for both strong character and an easy life because the price of one is the other. When I think about

[1:33] YouTube https://youtu.be/rALEnjBqJN4?t=86 || Achieving Goals Is Impossible Until You Change This
pain, I think about what thing am I paying for right now? And is that thing something that I want? And if so, it reframes the pain as the price of the thing that I want. This is super interesting is they've done research on this where they have somebody who like accepts like shocks. they can like opt

[1:51] YouTube https://youtu.be/rALEnjBqJN4?t=104 || Achieving Goals Is Impossible Until You Change This
out at any point. If you have the same man who's getting shocked and then you tell that man in the other room, every shock he takes, his family doesn't have to take. His threshold of pain like quadruples. This may seem like some quote mindset whatever. But the thing is is like the bigger your goals, the more

[2:11] YouTube https://youtu.be/rALEnjBqJN4?t=124 || Achieving Goals Is Impossible Until You Change This
pain you're going to endure. Whether you want to or not, it's the price. And if you can endure four times more pain than someone else, I don't actually think that it feels four times more painful. I think it feels the same level of pain, but you have this padding that makes it feel worth it. Give a man a purpose and

[2:28] YouTube https://youtu.be/rALEnjBqJN4?t=141 || Achieving Goals Is Impossible Until You Change This
the ability to achieve it and he will crawl over broken glass with a smile. That broken glass, like how can you have a smile during the pain? It's because of what the pain itself represents. Now, I'm going to get get a little bit into behavior because I think it's it's valuable. I talk a lot about reward and

[2:43] YouTube https://youtu.be/rALEnjBqJN4?t=156 || Achieving Goals Is Impossible Until You Change This
punishment, but those are kind of more colloquial terms. When it comes down to behavior, it's actually reinforcers. A reinforcer can be negative, meaning it can be something that's aversive. So, for example, if I know that every time I hit my hand with a hammer, I'm going to grow muscle. Hitting my hand with a

[3:00] YouTube https://youtu.be/rALEnjBqJN4?t=173 || Achieving Goals Is Impossible Until You Change This
hammer or taking the shock for my family means something positive, which is that I'm protecting my family. I'm helping my country. I'm I'm doing something that I deem meaningful. The pain itself can become a positive reinforcer because you know you're making progress towards the thing you want. Now you might think of

[3:16] YouTube https://youtu.be/rALEnjBqJN4?t=189 || Achieving Goals Is Impossible Until You Change This
that and be like well I don't want to have the pain. The thing is is that when you're going through it if you have this frame it isn't as painful. In a lot of ways it's like we are our own sculpture that we are working on. And as we chisel away we also get to reveal the type of person that we want to become the traits

[3:31] YouTube https://youtu.be/rALEnjBqJN4?t=204 || Achieving Goals Is Impossible Until You Change This
and the behaviors and the belief sets that go with the man or woman that we're trying to trying to grow into. And so I wrote this story, I want to say a year ago, maybe two years ago, that related to this that I just want to share with you. So imagine you're talking to the creator of the universe about the person

[3:45] YouTube https://youtu.be/rALEnjBqJN4?t=218 || Achieving Goals Is Impossible Until You Change This
that you want to become. And so you say, you know, I want to be courageous. And the creator replies, then I will give you monsters that terrify you. That way you can conquer them. And you say, well, I want to be patient. And the creator replies, then I will make you work harder and longer and nothing will come

[4:00] YouTube https://youtu.be/rALEnjBqJN4?t=233 || Achieving Goals Is Impossible Until You Change This
easy to you. That way you can learn to wait. Or like, okay, well, I want to be wise. And so the creator says,"Then I will give you failures that will crush your spirit. That way you can learn the value of judgment." Then you say, "That sounds like a hard life. Can you give me a good life?" And the critter replies,

[4:15] YouTube https://youtu.be/rALEnjBqJN4?t=248 || Achieving Goals Is Impossible Until You Change This
just like we measure the quality of a blacksmith by the strength of his steel, I measure you by what you are at the end, not the fire and the hammer that it took to make you. A good life isn't an easy life. A good life makes you into a good person. And that, my child, is a hard life. It's about who we become

[4:30] YouTube https://youtu.be/rALEnjBqJN4?t=263 || Achieving Goals Is Impossible Until You Change This
doing the work more than the outcome from the work itself. And I love this and this is a reframing of Proverbs, but the works on you more than you work on it. Like in all labor there is profit. Meaning we always benefit from work. Even if the thing that we work on gets destroyed, even if you went bankrupt,

[4:46] YouTube https://youtu.be/rALEnjBqJN4?t=279 || Achieving Goals Is Impossible Until You Change This
even if you know that relationship didn't work out, even if that partnership falls apart, the work you did is eternal because it changes you. For those of you who don't know, who are new to my channel, I lost everything five years into my entrepreneurial journey and then I made a little bit more and then I lost it all again. But

[5:03] YouTube https://youtu.be/rALEnjBqJN4?t=296 || Achieving Goals Is Impossible Until You Change This
the thing is is that I had this idea that, oh, I have to start from scratch again. But that's not true because you can only start from scratch once. Every time after that, you start with an experience. A man with an experience is never at the mercy of a man with an opinion. and you transition from the

[5:20] YouTube https://youtu.be/rALEnjBqJN4?t=313 || Achieving Goals Is Impossible Until You Change This
second to the first the moment you begin working because you're no longer somebody who has an opinion. And as soon as you know what that truth is because you've been there and you've actually done it and you have the scars to show for it, then their opinions matter significantly less. I'll give you a

[5:39] YouTube https://youtu.be/rALEnjBqJN4?t=332 || Achieving Goals Is Impossible Until You Change This
different reframe that I've had for redefining pain as it relates to other people, which is you can summarize just about every hateful comment on the internet into one thing. He lives his life in a way that I would not prefer. That's it. Everything is he lives his life in a way that I would not prefer.

[5:58] YouTube https://youtu.be/rALEnjBqJN4?t=351 || Achieving Goals Is Impossible Until You Change This
To which I respond, yes, I do live my life in a way that most people would not prefer. And they live their life in a way that I would not prefer. And that is why it is their life and they can live their life the way that they want to live their life, the way they prefer it. And I will live my life the way that I

[6:12] YouTube https://youtu.be/rALEnjBqJN4?t=365 || Achieving Goals Is Impossible Until You Change This
prefer it. They cast these stones at you as though it matters. My dad told me this when he was going through his divorce. He said he went through this like divorce conference and the the speaker on stage said to somebody in the audience, he said, "Hey, here's a ball." And he threw it to him and he said,

[6:25] YouTube https://youtu.be/rALEnjBqJN4?t=378 || Achieving Goals Is Impossible Until You Change This
"Okay, throw it back to me." So he caught the ball. He said, "Now I want you to imagine that this ball is a steaming hot pile of" And he threw it to the person again. and the person caught it. He said, 'Why would you catch it? And so the lesson of that is just because someone hurls at you doesn't mean you need to catch it. You don't

[6:42] YouTube https://youtu.be/rALEnjBqJN4?t=395 || Achieving Goals Is Impossible Until You Change This
need to choose to participate. And I thought that was a really interesting frame. People can hurl whatever they want. It doesn't mean that they have justified a response or that you need to accept it. And that little reframe of, oh, I live my life in a way that other people would not prefer. Well, that

[6:56] YouTube https://youtu.be/rALEnjBqJN4?t=409 || Achieving Goals Is Impossible Until You Change This
makes sense. I'm not trying to live the same life as them, so of course. And then they say, he made trade-offs that I would not make. And I say, of course. Of course I did. Why is this Why is this somehow an insult? When I was making those trades in the earlier days, I didn't know when I would be successful or if I would be successful.

[7:14] YouTube https://youtu.be/rALEnjBqJN4?t=427 || Achieving Goals Is Impossible Until You Change This
The only thing that I knew for sure was that I wasn't going to stop. And that was it. I know I can just not stop and that's something that I can commit to and that's controllable. I think a lot of the big gift of hardship is that it doesn't define you, it reveals you. The benefit is that you get to see who you really are and you make

[7:32] YouTube https://youtu.be/rALEnjBqJN4?t=445 || Achieving Goals Is Impossible Until You Change This
that decision yourself every day. I have this perspective on loyalty which is that like you cannot say that you are loyal until your loyalty is tested. You cannot say you're patient until your patience is tested. Otherwise, it's an opinion, not an experience. You can't say that you handle hardship and that

[7:48] YouTube https://youtu.be/rALEnjBqJN4?t=461 || Achieving Goals Is Impossible Until You Change This
you're emotionally resilient until you've had something to be emotionally resilient about. The gift of the hard time is to give you proof of who you are so that the rest of your life you get to know that you did that and you get to tell that story and relive that story to yourself for the rest of your life. And

[8:04] YouTube https://youtu.be/rALEnjBqJN4?t=477 || Achieving Goals Is Impossible Until You Change This
to me that gives the hardship memory dividends that pay forever until the day you die. I'll tell you a story. So I went to a school in the SEC and you know some of the SEC schools are renowned for hazing and and and aggressive stuff and so I I was you know going to join a fraternity and you know obviously they

[8:21] YouTube https://youtu.be/rALEnjBqJN4?t=494 || Achieving Goals Is Impossible Until You Change This
uh they you know build up how hard you know pledging is going to be and all this stuff right and I called my dad to to talk about it and he just said remember there is nothing that they can do to you that is harder than what you've already been through and it was a great reframe because I remember the

[8:37] YouTube https://youtu.be/rALEnjBqJN4?t=510 || Achieving Goals Is Impossible Until You Change This
times you know like when you know things would be quote hard during that that season of pledging and I would just think about the things that I had already survived the things that I had already been through at that point and it made what they believed to be suffering appear childish. I was like, "This is cute." But for the people who

[8:54] YouTube https://youtu.be/rALEnjBqJN4?t=527 || Achieving Goals Is Impossible Until You Change This
were present in the moment rather than being able to relive through their memory dividends, using it as a shield for my emotional affect during the moment was like, "All right, I have these eight weeks where I have to stand here before you apparently give me a stamp of approval. Fine, then I will do

[9:09] YouTube https://youtu.be/rALEnjBqJN4?t=542 || Achieving Goals Is Impossible Until You Change This
that." I live my life in ways that you would not prefer. And that carried me a pretty long


VIDEO
TITLE: Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
URL: https://youtu.be/rPV7Sn-POlM
PRIMARY_TOPIC: mindset
TOPICS: mindset

[0:00] YouTube https://youtu.be/rPV7Sn-POlM?t=0 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
everyone wants you to do well but just not better than them and so the people that will continue to root for you tend to be above you the closer people are to you when you're at your bottom the more they'll work for you at the bottom but as you pass them you remind them of the dreams that they gave up on whenever someone disapproves of my current activities I'd say like to be clear you

[0:18] YouTube https://youtu.be/rPV7Sn-POlM?t=11 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
would prefer I live my life the way you want to live my life okay I don't and you have absolute autonomy to live your life the way you want to live it I would prefer to build a life that the respite from my life is of the highlight you don't build confidence by shouting affirmations in the mirror but by giving yourself a stack of undeniable proof

[0:35] YouTube https://youtu.be/rPV7Sn-POlM?t=28 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
that you are who you say you are out work yourself out and so I wholeheartedly reject the notion that you can beat your chest and have Charisma because I believe that confidence without evidence is delusion I think I first had you on you're around 60 or maybe $80 million in Assets Now closer to 200 million range

[0:52] YouTube https://youtu.be/rPV7Sn-POlM?t=45 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
massive success you've grown your audience so big what has changed in you around mindset Behavior or confidence to help you unlock this next next level in the last year you I would definitely say it comes down to I think you got to have a dream the school of greatness really yeah please welcome Le how welcome back

[1:10] YouTube https://youtu.be/rPV7Sn-POlM?t=63 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
everyone at the school of greatness very excited about our guest we have the inspiring Alex heroi in the house good to see you the man who builds buys and sells massive companies worth over 200 million in your assets now acquisition. comom and you have built a 5 million person following in less than two years and you had one of the biggest online

[1:29] YouTube https://youtu.be/rPV7Sn-POlM?t=82 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
events recently which I want to talk about in a moment but first off you're known for making money you're known for developing incredible habits you're known for having a chiseled physique and you're known for working extremely hard to get what you want in business and in life but we were talking about before about behaviors habits and

[1:50] YouTube https://youtu.be/rPV7Sn-POlM?t=103 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
mindsets what do you think is it within you that is allowed you to get to where you're at so quickly and obviously there's a backstory and a background we've talked about before where it was more than a decade of building yourself but really in the last couple years you've exploded without being on a big Netflix show without having a celebrity

[2:08] YouTube https://youtu.be/rPV7Sn-POlM?t=121 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
movie come out without being a celebrity you've exploded with Celebrity Status is it a mindset is it confidence is it behaviors what is it that has allowed you to get there you know I would definitely say it comes down to skills um and if we're just defining skills as things that you do when introduced to some sort of external stimulus that gets them an

[2:30] YouTube https://youtu.be/rPV7Sn-POlM?t=143 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
outcome and I think simplifying a lot of the woow woo around mindset performance confidence like all of that stuff if you can boil it down to at the end of the day even identity right all it is is a list of behaviors that we do and so I used to think earlier on when I would even explain to entrepreneurs like when

[2:49] YouTube https://youtu.be/rPV7Sn-POlM?t=162 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
I was looking at entrepreneurs we had a matrix for how we would kind of like score them so you've got you've got beliefs that will limit entrepreneurs you've got traits that will limit entrepreneurs and then you have skills and that was my kind of that was my framework for a very long time and then I um had a very long discussion with Dr cashy my closest friend and he was like I really want to challenge you on this I

[3:06] YouTube https://youtu.be/rPV7Sn-POlM?t=179 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
was like okay he said can you teach someone a trait I was like what do you mean he's like well let's say someone's uh loyal right okay you want to teach loyalty that's a trait loyalty is an amorphous word but has like a lot of laundry list of many skills underneath of it which is okay when you go out with your friends and a girl comes up to the group of friends and let's say you're married whatever ever in that instance and she says can I

[3:32] YouTube https://youtu.be/rPV7Sn-POlM?t=205 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
buy you a drink you say no do you think I can train someone to do that I was like yeah I think you could train someone to do that it's like okay now take every other line item underneath of loyalty that would be examples of loyalty those are behaviors that can be trained which means that loyalty is a skill I was like huh and he was like now

[3:50] YouTube https://youtu.be/rPV7Sn-POlM?t=223 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
let's push on beliefs right well beliefs it's like okay A belief means you you see a certain way the world is and then you behave a certain way as a result which is still stimulus response which means that you can train someone to respond based on a stimulus and so that really simplifies a lot of performance

[4:09] YouTube https://youtu.be/rPV7Sn-POlM?t=242 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
success Etc to Simply like what do I need to do when this condition is presented and then you get out of the like how are my emotions feeling and I need to think positively and all of these things into simply like you can be as negative as you want you can be as fearful as you want you can be as angry

[4:27] YouTube https://youtu.be/rPV7Sn-POlM?t=260 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
as you want you can be as ashamed as you want if you still post this amazing piece of content in any of those emotional states it will still perform the same and so it's just that like the doing has to get done right no matter what and that's the only thing that moves the ball forward and I think a lot

[4:45] YouTube https://youtu.be/rPV7Sn-POlM?t=278 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
of it is been able is is cutting out a lot of the fluff and the noise that is very loud in the marketplace of the hundred things you all have to do in order to be successful when I know just like you do a ton of incredibly suc successful entrepreneurs and their habits are actually incredibly varied some are night owls some are

[5:05] YouTube https://youtu.be/rPV7Sn-POlM?t=298 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
morning people some work all the time some only like to work a couple hours a week some are huge and realistic you know like there's the some are super healthy and health obsessed and others you know are warm buff it drinking Coke and eating in McDonald's so whenever there's these rules that people like to put on and everyone wants to have these

[5:21] YouTube https://youtu.be/rPV7Sn-POlM?t=314 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
rules because they want to think okay if I do what Warren Buffett does then I'll get what Warren Gets but what they do is I think they emulate the wrong part of Warren Buffett and so should they be emulating you have to look back in time and I think that's one of the things people model the plateau not the not the rise and so it's like uh you know we have a bunch of buddies Mutual that have

[5:39] YouTube https://youtu.be/rPV7Sn-POlM?t=332 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
exited companies for hundreds of millions of dollars and then they get like really obsessed with their health and they have these massive morning routines and they just get upset you all these supplements and red lights on us and and ice ice lues and whatever right right and and so what ends up happening is everyone who's watching says oh this person's successful this is what they do

[5:58] YouTube https://youtu.be/rPV7Sn-POlM?t=351 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
I should do that but they what what got them there is not what they're doing now right so it's like you want to model the rise and so a lot of times the rise is a lot of imbalance it's not always healthy On The Rise no I would even getting out of like defining Health right but like I would say that there's there're absolute

[6:14] YouTube https://youtu.be/rPV7Sn-POlM?t=367 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
trade-offs and it's just whether or not you're willing to pay the price for it and I think then we we can we can take off the label of like this is good this is bad this is healthy this is unhealthy and just simply say like if the Nikes that you want on the wall are $500 that is the price you can just choose to pay it or not not but if you choose to pay the $500 for the Nikes you don't then

[6:32] YouTube https://youtu.be/rPV7Sn-POlM?t=385 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
say this was unhealthy or this was bad or you label it you just make the trade and I think that that's where a lot of people spend all this time analyzing themselves like feeling about their feelings thinking about their thoughts rather than just executing like one of the best morning routines I can I can recommend to any person on earth is that you wake up and you decrease the time between when you wake up and when you

[6:54] YouTube https://youtu.be/rPV7Sn-POlM?t=407 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
start working like I I need 90 minutes before I can really it's like if you're looking for those types of financial results totally yeah yeah if you want more of a balanced life and you love your morning routine to be chill and relaxed do you then know you're going to get totally the the results that what you put in there yeah do you think it's possible to

[7:13] YouTube https://youtu.be/rPV7Sn-POlM?t=426 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
get extremely wealthy or amass a large sums of wealth by having a lazy mindset I really like this question I don't know if it's where where you were wanting me to go but I do like the question a lot um so I yes for probably a different reason that people might expect so I actually think in some ways the lazier you are if you can get over the

[7:37] YouTube https://youtu.be/rPV7Sn-POlM?t=450 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
initial hump the more successful you can be because what happens is if you give a hardworking person a problem they give you a hardworking solution if you give a lazy person a problem they'll give you a lazy man solution what's the easiest way to do this right and a lot of times some of the best problems in the world get

[7:50] YouTube https://youtu.be/rPV7Sn-POlM?t=463 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
solved by deciding they're not problems what do you mean it's like uh let's say let's say Lela says you know babe and I don't like being called babe right now I could I could have a huge discussion about this and this is our plan so we can you know get you out of saying this because it makes me feel this way it reminds me of my mom whatever right or you just let it go or I decide that it's

[8:11] YouTube https://youtu.be/rPV7Sn-POlM?t=484 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
not a problem and it's way faster to solve problems that way by deciding they're not problems to be in with interesting and um and so with from the lazy the lazy men's perspective I I'm a big believer in working smarter not harder with the massive caveat that you have to work incredibly hard to get smart so what do you mean by that you have to have a massive amount of skills

[8:31] YouTube https://youtu.be/rPV7Sn-POlM?t=504 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
you have to overcome your limiting beliefs you've got to get more knowledge take more classes develop yourself build more confidence let go of these St challenges in order to get to that level yeah we all have to pay down the most expensive debt that we all pay every day which is the debt of not knowing ignorance debt and like every single I

[8:50] YouTube https://youtu.be/rPV7Sn-POlM?t=523 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
mean I love this uh this close that I saw at a presentation years ago and I just it's just so good so man's looking out the audience and he's got this whiteboard he writes a million dollars across the top and then he says ma'am how much do you make and she says $50,000 so he writes $50,000 underneath the million and then he subtracts it and it says $950,000 he

[9:14] YouTube https://youtu.be/rPV7Sn-POlM?t=547 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
looks at he says every single year he said you pay life $950,000 for not knowing how to make a million dollars and so the question is like how much is it how much is that skill worth the difference that's what it's worth right whatever that difference is and however long it takes and so every and like it's one of the haunting thoughts that I have of like man why am I not making a billion dollars a year it's like because right now I'm paying $800

[9:38] YouTube https://youtu.be/rPV7Sn-POlM?t=571 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
million a year in ignorance tax for not knowing how to make a billion right or to be fair or relationship tax or IGN tax or whatever right yeah timing tax it could be a timing thing it could be you know are you in the right industry thing whatever it might be and you got to I mean obviously this is for people that you know you don't have to be a billionaire or make a million yeah it's

[9:57] YouTube https://youtu.be/rPV7Sn-POlM?t=590 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
like okay do I want to be at 100,000 do I want to be at 70,000 do I want to be at 350 or whatever it is first off why do you want to be there why is it important for you and are you willing to pay the price to be there if not then it's okay live your life yeah you I was just you won you're not you're not obsessing over something I was just

[10:15] YouTube https://youtu.be/rPV7Sn-POlM?t=608 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
watching the show alone I don't know if you ever watched this show it's fascinating it's about people that live alone in Wilderness and they have to survive okay it's on a History Channel I think it's actually incredible I'm like I could last maybe 3 days you know it's like as long as my fat was survive me uh it's like CU they're in Alaska it's the

[10:32] YouTube https://youtu.be/rPV7Sn-POlM?t=625 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
winter you got to do the whole thing right and you're only allowed 10 items oh so you have to choose your items wisely to be able to survive the longest you can in the wilderness and um after like 50 days there's like three people left I think it starts with 10 or 20 right and all these people leave they tap out okay and

[10:48] YouTube https://youtu.be/rPV7Sn-POlM?t=641 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
they leave and after the 50th day the people are like man you've got to they start you start to hear their mindset unravel as it gets harder and harder yeah and you have to ask they have to ask themselves why am I doing this why why do I care now there's a $500,000 prize at the end for the winner but you

[11:06] YouTube https://youtu.be/rPV7Sn-POlM?t=659 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
start to hear them say like I really don't need that much yeah like I'm pretty happy like it's just my girlfriend or like my dog or like you know living on the land like I don't need a fancy big home I don't need this nice car I don't need to impress people um in a certain way like I'm happy with where I'm at and here's what I do need and this is going to bring me joy yeah

[11:26] YouTube https://youtu.be/rPV7Sn-POlM?t=679 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
but for the people that why do you think people are so obsessed with making more money though and becoming a millionaire or becoming aund millionaire or a billionaire why do people even think about it or are focused on that the whys are tough um because I can never have insight into why other people do things rather than that they do them um but I

[11:44] YouTube https://youtu.be/rPV7Sn-POlM?t=697 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
would say that it seems like at least I would say more men than women are money focused and that is probably because more women than men are finding are attracted to mates who have resources and I love this quote by idra Alba he said um men fall in love with what they see women fall in love with what they hear which is why women will always wear makeup and men will always lie oh man I

[12:12] YouTube https://youtu.be/rPV7Sn-POlM?t=725 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
just like love the quote because it's like it just it just I think speaks to the heart of you know how men and women at least socially uh measure status which is kind of the second piece which is people don't really want money especially at the highest levels of the game it's not about money at all it's about status cuz I mean you can only you can only it's only chicken and rice even

[12:31] YouTube https://youtu.be/rPV7Sn-POlM?t=744 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
at the highest levels like you can only eat so much food you can't eat gold you can't eat diamonds and after a certain point you can only consume so much so then money's only purpose is to go make more money so that you can do what make more money right people care more about status influence or power with money

[12:48] YouTube https://youtu.be/rPV7Sn-POlM?t=761 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
always that a like do they which one yeah do people care more about do you think having status yeah having influence or having power I think depends on the person honestly um I mean there's definitely from everything that at least my beliefs around the world I think there are people definitely who prefer to be behind the scenes and

[13:05] YouTube https://youtu.be/rPV7Sn-POlM?t=778 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
moving things making the world the way they want it to be and then there are other people who prefer to have uh and that's also huge influence it's just one is uh credit with the influence and sometimes it's credit without the influence um or the or the the reverse and so I don't know if I can answer for

[13:23] YouTube https://youtu.be/rPV7Sn-POlM?t=796 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
for all of those people but I think the motivations for making money can be diverse but I think if I had if I had to generalized with the the broadest brushstroke I would say for men specifically we get more status and we have more money do you think that's what men are chasing more as a status to of it really yeah if women all of a sudden

[13:39] YouTube https://youtu.be/rPV7Sn-POlM?t=812 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
only want if they if the hotness of the girl was directly correlated with how in shape the guy was there' be way more in shape guys right I mean let's let's let's flip the script because we actually have some evidence on this so like if you look at gay men in general men who are attracted to men uh the gay population I would say has the uh stigma

[13:59] YouTube https://youtu.be/rPV7Sn-POlM?t=832 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
and I say this a positive whatever a positive stigma is of being more in shape than straight guys really yeah oh my God there's way more like tons of super and shaped gay guys because men look they they fall in love with what they see and they're both they're both physically fit they both and so they're both men and so gay men will be have to

[14:18] YouTube https://youtu.be/rPV7Sn-POlM?t=851 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
be or try to be in better shape i' would say on average than straight men right because the person they're trying to attract has a different Honey Trap you can be a fat slob and if you're a billionaire you're going to get whatever girl you want un necessarily whatever girl we want but you will get a girl

[14:30] YouTube https://youtu.be/rPV7Sn-POlM?t=863 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
that you could probably still brag about right right right we're speaking in generalizations but this is overall is what you're you're seeing here yeah why do you think people are what do you think is keeping people trapped in staying average in their life or not wanting to go beyond where they're currently at is it confidence behavior

[14:50] YouTube https://youtu.be/rPV7Sn-POlM?t=883 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
skills identity beliefs what you know combination what keeps people trapped in being average I think if you were to ask them many of them would say something to the extent of I'm afraid of failing if you like peeled it back but I actually think that's false I don't think anyone's afraid of failing I think everyone's afraid of other people seeing

[15:08] YouTube https://youtu.be/rPV7Sn-POlM?t=901 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
themselves fail and getting judged for it and that's what keep people trapped right because what it is is a loss of status right they're afraid of a loss of status and you have a GU you there's like there's short-term pain that you have to go through when you do anything new unless you're immediately successful

[15:27] YouTube https://youtu.be/rPV7Sn-POlM?t=920 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
which almost no one is you usually have to take a step back in order to take two three 10 steps forward right like if you have a high-paying job so I was a consultant for example and I had all the status for somebody at my age uh working at a you know big firm graduating three years I had all that stuff um but then when I quit that to start basically

[15:46] YouTube https://youtu.be/rPV7Sn-POlM?t=939 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
being a personal trainer at a gym that was a big decrease in status in terms of my like relative standing compared to my peers cuz now you starting something new you have to break into an industry now you don't have credibility and relationships you have to sell yourself all over again as a beginner yeah it's hard yeah and I remember when I would

[16:03] YouTube https://youtu.be/rPV7Sn-POlM?t=956 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
have uh women come to the gym be like did you go to college and I was like I mean I graduate magn from vandero yeah you know what I mean but like I remember thinking wow this doesn't matter at all it doesn't matter doesn't matter at all and so I was uh really well equipped for not what I was doing so overqualified yeah and

[16:23] YouTube https://youtu.be/rPV7Sn-POlM?t=976 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
underqualified at the same time right for the actual job and so it there's a there's a big pill of humility that I think a lot of people aren willing to take because it hurts to drop in status like you know like oh you'll get there man like Hey we're rooting for you you know and it's it's it's inter because um I remember the early days of the gym

[16:41] YouTube https://youtu.be/rPV7Sn-POlM?t=994 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
when I was like sleeping on the floor um a lot of my clients were like good for you chasing your dream you know all that stuff like really rooting for me and um you know within 9 or 12 months I had hired some people and I had a manager and I was able to not literally live at the gym sleep there um I remember pulled up one day and I walked in and like four

[17:00] YouTube https://youtu.be/rPV7Sn-POlM?t=1013 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
or five ladies who've been there for a while were like ah Bossman here like I thought you're too good for us and um they were saying it in just but I knew that there was like a hair of truth to it and that was when I realized the truism like everyone wants you to do well but just not better than them and so the people that will continue to root

[17:20] YouTube https://youtu.be/rPV7Sn-POlM?t=1033 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
for you tend to be above you and as you pass people cuz hate only comes from below like no one above you is hating on you because they're not thinking about you because winners focus on the goal losers focus on winners and so hard it's hard to be it's hard to be a Creator and a Critic at the same time you don't see other authors leaving

[17:40] YouTube https://youtu.be/rPV7Sn-POlM?t=1053 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
negative reviews for people's books on Amazon they're not going there and saying this is the worst book ever written or you're regurgitating everything or whatever it is they're too focused on creating something and and putting their art out and they in the world it's the critics who are unwilling to try on the sidelines right that's the

[17:58] YouTube https://youtu.be/rPV7Sn-POlM?t=1071 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
challenge thing so when you were saying there is when you were kind of living in the gym building yourself up and not successful you had more people rooting for you then once you started to surpass a certain level a group then they started to say okay you're you're too good for us now and so it's interesed so I like I think about this stuff a lot

[18:16] YouTube https://youtu.be/rPV7Sn-POlM?t=1089 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
but the closer people are to you when you're at your bottom the more they'll work for you at the bottom but as you pass them in whatever material thing your you know Pursuit is you remind them of the dreams this is uh some paraphrasing of a conversation I had with Chris Williamson um you remind them

[18:35] YouTube https://youtu.be/rPV7Sn-POlM?t=1108 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
of the dreams that they gave up on and so you you go from being the person who reminds them that they could go after their dreams to reminding them that they never went after them to begin with and then what happens at least this has been my experience is that you go through this period where no one from your hometown or who who knew you in the beginning approves and then what happens

[18:54] YouTube https://youtu.be/rPV7Sn-POlM?t=1127 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
is absolute strangers from the internet who never saw the beginning become a bigger fan of you because they can relate to the story but because you weren't from you weren't their nextdoor neighbor they don't feel blame for them not having achieved whatever yet because if everyone in your friend group when you're coming up they all see that like

[19:10] YouTube https://youtu.be/rPV7Sn-POlM?t=1143 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
as on some level in my opinion they see that they have the exact same access to resources opportunities that you do and then for some reason they haven't done something so it's painful because I think there's some Sting of inadequacy that they probably self- judge as a result of that now to be fair plenty of people are secure and are very happy with their lives which is awesome but I think there is definitely some people

[19:29] YouTube https://youtu.be/rPV7Sn-POlM?t=1162 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
yeah who aren't as pumped about it um which then kind of gets into like to go all the way back to the very beginning we say like why don't people do the stuff that they want to do I think it's because they can't even hear their own voice because the only voice they can hear is everyone else's and they can like there's just barely a whisper and

[19:45] YouTube https://youtu.be/rPV7Sn-POlM?t=1178 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
so I think like if I had to give myself a goal of what my story or Journey or trajectory has been it's been to make my voice the loudest one that I can hear and for my approval of myself to be the one that I care the most about I think epic said something to the degree of if you need someone else to Bear

[20:10] YouTube https://youtu.be/rPV7Sn-POlM?t=1203 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
witness to whatever the thing is don't you should be able to be your own witness you should have enough integrity and um belief in self I'm massively paraphrasing but he said that and I just like when I've had really tough times I um I write in this diary to myself and it's to my 85-year-old self and so okay you might really find this

[20:38] YouTube https://youtu.be/rPV7Sn-POlM?t=1231 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
interesting I think your audience I do like this so there's something called the Solomon Paradox are you familiar with this explain it okay so the Solomon Paradox basically states that humans give better advice to other people than they follow themselves yes and like they've proven they they whitewash stats they even describe people's own life to

[20:55] YouTube https://youtu.be/rPV7Sn-POlM?t=1248 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
themselves but change the names Etc and and then say what should this person do and what they recommend the person do differs from what the person actually does and it's because we have some sort of emotional context of the situation and so then we can make logical decisions as a result and so we make poor decisions right so take that as

[21:13] YouTube https://youtu.be/rPV7Sn-POlM?t=1266 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
data point1 we give better advice to other people than we follow to ourselves the second you know kind of issue that I've had overall is I've never I've never had a lot of success with the therapies and things like that personally a lot of the time it's because I feel like I have to one provide huge amounts of context for a single decision which becomes you know

[21:33] YouTube https://youtu.be/rPV7Sn-POlM?t=1286 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
90% of my conversation is just trying to give context around then the session's over right exactly where we're going yeah and the third part is aligned incentives right um and I and I speak purely from a from a you know mechanistic perspective here which is that if you pay someone they want you to continue to see them 100% it just it just is what it is and you know Charlie

[21:53] YouTube https://youtu.be/rPV7Sn-POlM?t=1306 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
Monger I think said people will ignore all sorts of facts if their paycheck relax on it right like he thinks the entire wealth management industry is just complete farce and so he uses that as his example cuz he's like they're incentivized to not see that they have no value at right right right then so everyone rationalizes around that and so you've got this misaligned incentive

[22:11] YouTube https://youtu.be/rPV7Sn-POlM?t=1324 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
you've got someone who doesn't have context and you've also got this idea that we can give ourselves better advice than anyone else can and so in thinking about those three things together I was like maybe I can be my own therapist but don't do it for myself today talk to my 85-year-old self and so I

[22:32] YouTube https://youtu.be/rPV7Sn-POlM?t=1345 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
actually run these chats it's my first morning meeting on Monday every week it's called Solomon time and so I talk about what's on top of mine now I also to self yeah yeah so I chat like it's like a DM chat so it's like hey this is what's going on right now and then it's future me like my hat changes and it's

[22:50] YouTube https://youtu.be/rPV7Sn-POlM?t=1363 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
you know this is you know what would you you know why are you saying that like what you psychologically go into that state of a future you yeah that's beautiful and it's cool because that version of me it's not AIU it's no just me that version of me has a completely aligned incentive he wants me to win yes more than anyone because at the end of

[23:10] YouTube https://youtu.be/rPV7Sn-POlM?t=1383 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
the day like people don't want what's in your best interest they want the version of you that serves them at any level now the closer they are like your family has tremendous alignment because if you do like if you become a billionaire they all benefit probably but they've got doubts and insecurities for sure so like they they're still flaw compared to a stranger right so it's like the closer

[23:32] YouTube https://youtu.be/rPV7Sn-POlM?t=1405 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
someone gets the more natural alignment would occur where if you do well they might do well by proxy or by extension you might be able to give them a favor Etc and so that's why when you get famous um I can't remember what this quote is but like when you get famous it's actually other people I think who treat you differently because you actually have more utility because they

[23:49] YouTube https://youtu.be/rPV7Sn-POlM?t=1422 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
might be able to willing to put up with stuff you're late you're you're not as responsive all these things because if you tweet their name it changes their life because there's that chance of huge utility and so people change their behavior and so anyways with Solomon who I call my older version of myself just

[24:05] YouTube https://youtu.be/rPV7Sn-POlM?t=1438 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
for Simplicity sake um he has absolute aligned uh incentives he has complete context so I don't need to explain everything he already knows everything I know right and potentially more and a longer term time Horizon and as I'm going through these exercises um you know the most common ones you know the the common responses I get is what

[24:25] YouTube https://youtu.be/rPV7Sn-POlM?t=1458 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
problem are we solving which is you know what classic old me would say uh number number two is um are you sure that's a problem which is more just a retort and recently I had a really tough uh thing that I went through and it like really D it probably the worst probably the worst day i' had in five years so until from the last time I I felt that

[24:43] YouTube https://youtu.be/rPV7Sn-POlM?t=1476 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
bad was when my partner taking all the money that I had in my account after I sold all my gym so sold everything and then all the money was straight that was like the wor that was the worst day I had in a long time so I had one recently and um and he said this line to me this is kind of what I go through when I'm trying to think through these kind of

[25:00] YouTube https://youtu.be/rPV7Sn-POlM?t=1493 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
like you know you have these these Vicious Cycles where you just keep reliving a conversation or scenario and you're like I just want to shake this right even sometimes it's you have a relationship and you break up with a person and you're like I want to get over this person whatever it is I usually need to get to this statement and once I get it it solves it it's like I just need a frame shift and I remember

[25:20] YouTube https://youtu.be/rPV7Sn-POlM?t=1513 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
uh when I was getting over someone a very long time long time ago I'm married seven years now but um the statement that I needed for that situation was you you can have multiple you can only have one love of your life but you can live multiple lives I really like that I thought it was very beautiful like you don't have to you don't have to negate a

[25:40] YouTube https://youtu.be/rPV7Sn-POlM?t=1533 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
relationship or the positive because what would you want to do destroy every memory you've had except for the person that you get married to that's terrible that means that every single every moment you've had in your life before that was bad which is not I don't think that's the right way to reconstruct your

[25:51] YouTube https://youtu.be/rPV7Sn-POlM?t=1544 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
memory it's like I'm different now than I was then so I've lived multiple lives and I'm sure like if I look at my life I had SE clear chapter you know I'm sure you in the NFL like just you're a different person now yes and so it would make sense that you can have a love of your life then you can have a love of your life now and that was like as soon as I got that I was like I get it that

[26:08] YouTube https://youtu.be/rPV7Sn-POlM?t=1561 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
was my frame shift and so with this particular bad scenario that happened I had worked really really hard for something like very very hard um and something had gone wrong that was outside of my Direct Control now I can still say everything is under my control to a degree and I can Lear from that it's like a business deal went wrong or someone lost a lot of money or exactly I lost 15 million bucks um in a day yeah

[26:34] YouTube https://youtu.be/rPV7Sn-POlM?t=1587 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
it was a deal so I mean you know right and so my and so Solomon just said this statement to me and he said I know everything that you did and no one else will know and I approve and my approval is enough wow period And so who approval what you're wanting in that moment right for it not to go through right other people's whatever it is and so if

[27:05] YouTube https://youtu.be/rPV7Sn-POlM?t=1618 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
the ultimate goal of my life at least as I as I say it is to become the best version of me that I can then it makes sense that to become the best version of me I have to suffer I have to go through hardships I have to fail because no one who literally wins all the time becomes you know like you don't build character through good times you build it through

[27:25] YouTube https://youtu.be/rPV7Sn-POlM?t=1638 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
hard times and so it's like if I want to have strong character then I have to be willing to pay the price tag like the $500 Nikes like the price tag for the $500 shoe of a human that I want to be is tough tough stuff and so I have put a lot of effort into only judging myself on my actions not my feelings around the

[27:48] YouTube https://youtu.be/rPV7Sn-POlM?t=1661 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
actions or the outcomes and so I'll give you a micro example so I am typically a pretty impatient person I always want things no I want it yesterday of course right and I've been slowly over time people have begun to describe me as a patient person which right just as just as surprised as I am you're like I don't

[28:07] YouTube https://youtu.be/rPV7Sn-POlM?t=1680 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
know about that and um and so a big huge breakthrough for me was that I could feel impatient and still do the actions that align with patience and then be patient as a result and I think that that works with you know I mean any of this like you can feel unloving you can feel angry and still act loving and it

[28:26] YouTube https://youtu.be/rPV7Sn-POlM?t=1699 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
doesn't mean you're unloving now that that that diverges from a lot of U classical religious uh thought so that's you know a lot of sin is in the mind Etc so like I tend to reject that um because I would rather somebody uh really really be mean to me in their head and do only nice things right to pick yeah right as

[28:46] YouTube https://youtu.be/rPV7Sn-POlM?t=1719 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
a bird who be mean in their head and do mean it's like that's worse but then the flip side is Would You Rather somebody like really love you and then only make your life harder that's the real one right right because a lot of times we we are that person 99% of the time we're that to ourselves and and we tell ourselves well I had good intentions but it's like but

[29:04] YouTube https://youtu.be/rPV7Sn-POlM?t=1737 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
you ended up hurting that person so what matters and we hurt ourselves more than anything and so yeah anyway so that has been my my framework that has served me really well I've heard you say a few different things so far um one of them about you know I'm coming back to the word confidence for some reason because it's a self-belief thing

[29:20] YouTube https://youtu.be/rPV7Sn-POlM?t=1753 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
it's a learning how to yeah you know the fear of failure the fear of judgment which is all about it's kind of my framework with with uh you know the greatness mindset is learning how to understand and be aware of do you fear failure success or judgment and they're all kind of intertwined in some way and

[29:37] YouTube https://youtu.be/rPV7Sn-POlM?t=1770 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
what we can learn that at the root of that is I'm not enough I'm not enough and that's why I'm unwilling to take the steps forward to get what I want to pay the price so I'm going to wait I'm going to hesitate I'm going to be in friction as opposed to in flow right I'm going to not put myself out there yeah and I get

[29:56] YouTube https://youtu.be/rPV7Sn-POlM?t=1789 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
the specific reward rewards for doing that right and I and I pay a certain price and I get those certain rewards yeah how can we then build confidence if we don't understand the skill of confidence and we've never had it okay I love this so um statement that that that has gone incredibly viral um is that you

[30:18] YouTube https://youtu.be/rPV7Sn-POlM?t=1811 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
don't build confidence by shouting affirmations in the mirror but by giving yourself a stack of undeniable proof that you are who you say you are outwork yourself out and so I wholeheartedly reject the notion that you can beat your chest and have Charisma because I believe that confidence without evidence is delusion

[30:35] YouTube https://youtu.be/rPV7Sn-POlM?t=1828 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
like if someone says I can build a skyscraper and they can say it as confidently as they want but if they don't know how to build a skyscraper they're not building a skyscraper and the best way to know that you can build a skyscraper is having built one before now you might be like well well what about the first skyscraper it's like well of course he didn't build a skyscraper first he probably built a half skyscraper before house an

[30:55] YouTube https://youtu.be/rPV7Sn-POlM?t=1848 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
apartment building and before that like you know a fourplex right you you build to it and it and that concept for me is what has allowed me to do well in situations where I feel like I didn't deserve to do well right like so for the the the book launch that we were talking about earlier before we got on like you know if you have 500,000 people it's a

[31:15] YouTube https://youtu.be/rPV7Sn-POlM?t=1868 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
whole city right and I I truly and I people can you you watch the Vlog you like I truly wasn't nervous and it wasn't because because I'm some Zar at presenting it was because I had done the presentation full three times a day for the 30 days leading up to it so I had done it once in my mind once out loud and recorded it and then I would watch the recording and then edit my slides wow every day every

[31:45] YouTube https://youtu.be/rPV7Sn-POlM?t=1898 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
day wow and so when I got there the staff was like I've never seen I'm I'm trying I'm sharing this because it it one of the hardest things to do is have context when you don't know anyone else who's doing what you want to be doing in your life and I'm not saying I'm the person that people were trying to emulate I'm

[32:02] YouTube https://youtu.be/rPV7Sn-POlM?t=1915 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
just saying that maybe there's an element of that they can take from it which is when I got there the staff is like I've never seen anyone so calm for something so big and I was that was like shaking them I was like you're good we're good it's going to be okay it's GNA be okay and and the reason was I was

[32:19] YouTube https://youtu.be/rPV7Sn-POlM?t=1932 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
like I've done this before I know how this presentation goes I can say it backwards and so there I have to worry about what I'm going to say because I have outworked myself out and until until I felt like of course this is this is always how it is then you don't feel like what I remember I'll rewind to the first time outw workk yourself out came out in my life so I gave this

[32:44] YouTube https://youtu.be/rPV7Sn-POlM?t=1957 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
presentation to a very small 50 people and a lady in the front row said you sound so certain like how do you get rid of the impostor syndrome and I had just given a presentation on how our our sales process worked at our brick and morar gyms and I said I don't I'm not I first of I was like I don't really understand the

[33:02] YouTube https://youtu.be/rPV7Sn-POlM?t=1975 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
question I was like I'm just presenting what what is I was like there's not really an opinion you can't be like Alex you didn't do that I was like I mean that is what I did like this is the exact process these are the pages these are the fob scripts this is how we schedule this how we you know everything and so there is nothing to contest and

[33:17] YouTube https://youtu.be/rPV7Sn-POlM?t=1990 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
so if I'm going to make if I want to make sure that I'm confident in a situation then let's Define confidence as the percentage likelihood that I do what I say going to do and so I said I was going to present this thing and I want to make sure that I control the controllables and so for me because Solomon is always watching because if I got up there because I do have at this point I have presented enough times that

[33:41] YouTube https://youtu.be/rPV7Sn-POlM?t=2014 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
I could probably still do a good job and I think many people would be like that was awesome and with not a lot of prep but I would know and Solomon would know and he wouldn't be proud of me and so it's the double-edged sword of like to make that man proud the bar is so high for what I have to do that his bar is higher than everyone else's and so if

[34:03] YouTube https://youtu.be/rPV7Sn-POlM?t=2036 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
there are hateful comments or there whatever it's like your approval isn't the one that I'm going for right and so it Shields you because that's like that's why you have earned my approval and that is enough wow and so like that's been my shield during that process and we can talk about the launch stuff later but there

[34:22] YouTube https://youtu.be/rPV7Sn-POlM?t=2055 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
was a key moment right where like it looked like the world was burning down during the launch really oh yeah well because I was a it was a it was a faux pitch so I looked like I was doing a huge stack and you know price anchoring and adding all these bonuses and everyone's like oh my God he's a salout like it completely turned and then I

[34:38] YouTube https://youtu.be/rPV7Sn-POlM?t=2071 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
gave it away for free but for 15 minutes I could see the chat this gu yeah yeah and this a sales page yeah and I I genuinely felt absolutely a piece about it because one I knew where we were going and two I had done this before and so me walking through that process is like it doesn't require confidence it appears like confidence on the outside

[35:02] YouTube https://youtu.be/rPV7Sn-POlM?t=2095 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
but if everyone saw the amount of hours that went into it it would seem obvious and so I think that's the big misnomer is that people are like he's so confident either the guy is confident because he's delusional and I mean that is in in in the truest sense like he is claiming he can do something that he has no evidence that he can do which to me would be

[35:19] YouTube https://youtu.be/rPV7Sn-POlM?t=2112 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
delusional or he had lots of insecurities or concerns about his performance on XYZ and then he tried to simulate that experience as many times as he possibly could until he no longer felt afraid and so like if you want to get rid of a fear of spiders the way you do that is you lock yourself in a room with spiders and eventually and either

[35:39] YouTube https://youtu.be/rPV7Sn-POlM?t=2132 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
that makes you more terrified or eventually and eventually you acclimate right eventually and then you walk out and you're like I can deal with spiders or you're traumatized either way over a long enough time Rising you would get you'd get over it cuz you'd realize that you didn't die he yes you'd wake up from a panic attack and then you'd have another one and then you have another one and

[35:56] YouTube https://youtu.be/rPV7Sn-POlM?t=2149 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
then eventually like here I am I'm still the spiders yeah I'm spider boy right you know I am Spiderman yeah it's and so that that concept is is I think at the core and the reason that people don't like it as much is because it's not romantic because it sounds cool to hear me say that I did it three times a day for an entire month beforehand but it's

[36:16] YouTube https://youtu.be/rPV7Sn-POlM?t=2169 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
not fun no and and it takes you takes so much time and energy it's not it's not enjoyable the rocky cut scene in movies last 2 minutes in real life might be 5 years that's true and so like it's really really cool to watch it for 2 minutes but when you're on your seventh month of your B business like not really

[36:35] YouTube https://youtu.be/rPV7Sn-POlM?t=2188 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
making money and you quit your job and people are judging you and people are telling you hey you know maybe let's be a little more realistic you know I think you know what if hey come where it's nice and warm and safe right like get my approval right like get my approval come down here and you're seeing other people succeed or win online right and you

[36:52] YouTube https://youtu.be/rPV7Sn-POlM?t=2205 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
don't see the background right like people who see me now in the last 24 months be like oh my God like he just came out of nowhere it's like except for the decade before that where I built multiple very large companies to gain The credibility to be able to say what I'm saying yeah and I think and the confidence yeah from evidence right like

[37:09] YouTube https://youtu.be/rPV7Sn-POlM?t=2222 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
that's that's that that's like that's everything what would you rather have a unwavering confidence or a strong mindset I don't know if they're different because I think the evidence leads to the confidence and evidence gives you the strong mindset if someone comes to me and says Alex you're a short King I was like I'm almost 6 feet tall like I'm not a short King like I don't I

[37:32] YouTube https://youtu.be/rPV7Sn-POlM?t=2245 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
don't need like I'm not going to be hurt by that because I have evidence that I know that's not true right and so I think that a lot of people's feelings uh get triggered because they don't have that back stop of proof and so it's like if you want to be bulletproof give yourself evidence that you can lean on so if someone's like Alex you don't know anything about business I'd be like

[37:55] YouTube https://youtu.be/rPV7Sn-POlM?t=2268 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
I totally accept that that that's your frame here's the evidence that I have and this is what that marks down on from a percentile basis of like where I'm at versus everyone else I don't think I know more than a lot of people what if you what if you were just starting out yeah and someone was saying hey you don't know anything about business or marketing or social media or whatever

[38:13] YouTube https://youtu.be/rPV7Sn-POlM?t=2286 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
relationships and you don't have evidence I would agree with them and then you just got to take the time to build the evidence they're totally right and I probably shouldn't talk about business and marketing and all these things cuz I haven't done it and that's in my opinion the big underlying problem with the majority of the influencer

[38:30] YouTube https://youtu.be/rPV7Sn-POlM?t=2303 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
world so there's the entertainers and then there's the Educators entertainers do their thing the Educators I believe that context is the thing that matters most so like for ex like um I'm trying trying to give a really kosher example here um how do I not say names here um about calling someone yeah so broad brush Strokes if an if somebody gets online

[38:55] YouTube https://youtu.be/rPV7Sn-POlM?t=2328 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
and wants to talk about on their social Med your social media and they're like hey you need to do this and add these hashtags or whatever and you see that they have 500 followers on Instagram I don't need to listen to what they're saying to know that they don't know what they're talking about right like there was a book that was called how to Market a book and had 14 reviews on Amazon it been out for four years right and I

[39:13] YouTube https://youtu.be/rPV7Sn-POlM?t=2346 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
started my presentation with that for the for the book launch and I said this is what I hate is that I don't I have evidence in the real world that nothing inside of this book works because if it did work they would have sold they would have marketed this book which they clearly didn't and so the the issue is that there's this big glaring sign above

[39:32] YouTube https://youtu.be/rPV7Sn-POlM?t=2365 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
everything of the content that people are making which is the context that they're making it in and so they're trying to be a fitness expert but they don't really look like they're in shape right they want to be a marriage expert except like most people see them you know like not I don't know if I really

[39:45] YouTube https://youtu.be/rPV7Sn-POlM?t=2378 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
want that marriage right and so like the it's way easier to immediately start giving advice to people and your advice might be valid but you have no proof and proof is the hard part but proof is the only thing that matters in my opinion and especially in the court of the public like waren Buffett I don't think is's a particularly charismatic

[40:03] YouTube https://youtu.be/rPV7Sn-POlM?t=2396 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
individual but if he gets up and says hey guys this is you should dollar cost average into the S\&P 500 for your investing somebody might be like oh my God his advice is so simple like my advice my Hunton so much better than Warren Buffett it's like you know what and it might be except you just forgot to build a hundred billion dollar company he's got proof and credibility

[40:21] YouTube https://youtu.be/rPV7Sn-POlM?t=2414 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
context and the reason like I've thought about this a lot and I think the reason the context is so important is it actually becomes a faster and easier decision so as a consumer if I'm looking at a 100 different information sources because now information there's too much of it and so we have to segment signal for noise right okay how can I get all

[40:38] YouTube https://youtu.be/rPV7Sn-POlM?t=2431 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
this noise out so I can just hear the stuff I want well the first thing you want to do is go to a trusted source and so if this is the richest man or top five richest men in the world and he's giving you investing advice I don't actually have to take each colonal advice and weigh it and say do I agree with this do I not agree with this you can actually take it pretty close to his

[40:56] YouTube https://youtu.be/rPV7Sn-POlM?t=2449 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
truth because he has so much Authority that you think okay I will take this as it is which is less cognitive effort than listening to a teacher no offense to teachers giving investing advice who barely has a million dollar saved up and again there's nothing wrong with that but I don't think I can actually almost guarantee that your investing advice

[41:14] YouTube https://youtu.be/rPV7Sn-POlM?t=2467 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
will never get as much press as Warren buffets even if your content and the production and your hashtags and all the other things are perfect you lack the one thing that matters most which is proof proof credibility and that's the part that takes 5 years or 10 years because now Ray Delio can get up here and talk and Ray you know Ray doesn't

[41:32] YouTube https://youtu.be/rPV7Sn-POlM?t=2485 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
care I mean I saw I'll do I'll tell a quick story to wrap this R alio up I saw this dude on Tik Tok uh white guy older dude and he was giving Financial advice and these Tik Tok comments were just destroying him he talking about how like prepare for an economic thing whatever and so people just just Savage

[41:51] YouTube https://youtu.be/rPV7Sn-POlM?t=2504 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
right the guy was R alio really because at the end of the the day everyone who doesn't know who you are doesn't know who you are and it makes sense that they would be skeptical because many people in the past have been fakers and so to want to win in the court of public opinion especially if you're coming up even with all the proof in the world

[42:10] YouTube https://youtu.be/rPV7Sn-POlM?t=2523 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
doesn't matter because they don't know yet which is why you have to know so that you can take it because you know he's worth 38 billion if they're like you don't know what you're talking about he's like bothered by this yeah I don't care about your opinion or your approval right your opinion is irrelevant because I have yes now if he was worth $10 it

[42:28] YouTube https://youtu.be/rPV7Sn-POlM?t=2541 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
would probably destroy him because they're right that's true and I think that's really what a lot of people reject the the opinion of other like if I had you know massive ears or something you know like I mean people right now they're like ah Alex is on Trend gear steroids whatever right like that's the that's you know some of the comments TR

[42:46] YouTube https://youtu.be/rPV7Sn-POlM?t=2559 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
what does that mean it's just a it's a steroid okay um Tron gear yeah like a steroid term so there's there's Captain America gear and there's Iron Man gear right Iron Man gear is a suit Captain America G and Jack oh gosh I'm like no sorry I know nothing about that I the fitness world it's so um so they're saying you're on steroids right right

[43:06] YouTube https://youtu.be/rPV7Sn-POlM?t=2579 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
and the answer is like it makes sense that they would say that because I probably have more muscle than most of the people that they know and most people have lots of muscle take steroids especially the the the professionals yeah so like should I be angry with them no it makes absolute sense that they would make that conclusion so why can I be why should I be upset by that I agree with you right I do look like a Tak

[43:24] YouTube https://youtu.be/rPV7Sn-POlM?t=2597 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
thank you like would I rather them think I'm they're like oh we know he's natural like would I rather have the the r to me I'm like okay yeah and so anyways all that all that all that to say that the hard work is in accumulating the undeniable stack of evidence that you are who you say you are and the first

[43:44] YouTube https://youtu.be/rPV7Sn-POlM?t=2617 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
person you have to convince is you because if you sell you because you know what you did to get here then everyone else's opinion just doesn't matter what if you're always trying to seek the approval of someone else as well as you I think it's a trade-off over time I mean I don't want to pretend like I I don't seek approval from others I think it's um but used to you know you talked

[44:04] YouTube https://youtu.be/rPV7Sn-POlM?t=2637 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
about the previous episode about you know really wanting to see the pro of your father and trying to Vanquish him eventually right should we be seeking the approval of other people or is it more about our future self I think that the approval seeking behavior is super difficult to break in general because as

[44:22] YouTube https://youtu.be/rPV7Sn-POlM?t=2655 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
children we are trained to be humans through approval right like you did well you did not like and that's how you learn how to be human to survive right exactly across the street yeah I mean like there's so many reinforcing events that that make it that I will listen to the the opinion of others you get older you find out that they don't know what they're talking about but um I think

[44:41] YouTube https://youtu.be/rPV7Sn-POlM?t=2674 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
that there's the reason that a lot of people who are like really into uh classical religions is that they just switch who they get approval from they get approval from their Heavenly Father which you might as well say that Solomon for me is my heavenly father in my own way I just you know characterize the future version of myself that is idealized and ask him he thinks I should

[44:59] YouTube https://youtu.be/rPV7Sn-POlM?t=2692 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
do but fundamentally I don't know if I've necessarily gotten rid of that approval I've just shifted where I try to get it from ah so you're not seeking from others like audiences that you don't know you're seeking from your fut yeah that's big but if you're real about it if you're really real about it then I think it's a highest bar because that

[45:18] YouTube https://youtu.be/rPV7Sn-POlM?t=2711 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
guy knows whether you cut Corners that guy knows whether you could have done another rewrite of the book that guy knows if you could have just taken a a little bit more time to make this better that guy knows if you could have prep for That interview longer than you did and so if you can earn that guy's approval then you walk into the interview completely unshaken because

[45:36] YouTube https://youtu.be/rPV7Sn-POlM?t=2729 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
you already won because that guy knows what you did to get there and so then you can be Loosey Goosey right you're relaxed and not stressed about it perspective what else do you think keeps people trapped in in not reaching their potential so if we if we were to if we take the reverse of like what what guarantees someone's success right it

[45:56] YouTube https://youtu.be/rPV7Sn-POlM?t=2749 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
would be that they do the things that create succcess and so I think we'd have to boil it down to what are the obstacles to taking action so either you take the wrong actions which is a knowledge deficit which is why everyone who's listening to this it's like you want to learn right which is great and

[46:14] YouTube https://youtu.be/rPV7Sn-POlM?t=2767 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
just for some fun definitions for everyone here um I Define learning as same same circumstance or same condition different Behavior meaning if if I show you a flash card that's red and then I slap you if I show you the flash card again and you duck then you have learned same condition new Behavior intelligence is the rate of learning so how quickly do you change

[46:40] YouTube https://youtu.be/rPV7Sn-POlM?t=2793 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
your behavior with the same condition so if I show someone a red flash card and then I slap them and I show them again they don't move and I slap them I show it again and I slap them like what are you right the rate of learning is not as fast and so to the same degree and this is for I know this this going to I'm going to I'm going to poke my finger in this hole real quick for everyone who's listening to this if you continue to

[46:59] YouTube https://youtu.be/rPV7Sn-POlM?t=2812 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
listen and listen and listen and listen and your conditions externally have not changed and your behaviors have not changed then it means you have learned nothing you've learned it but you haven't applied it well definition same condition the behavior if the behavior doesn't change you did not learn you spend time watching something yeah sure

[47:17] YouTube https://youtu.be/rPV7Sn-POlM?t=2830 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
heard it but you haven't learned it right you learn through a change in behavior and so going back to why are why do people not change their behavior I think that there's sure there's lots of fear of punishment from and so like you can try and take this apart as saying okay I need to increase the reward I need to decrease the punishment um that people associate with with taking action right so it's like okay

[47:41] YouTube https://youtu.be/rPV7Sn-POlM?t=2854 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
the whole first part of this conversation was about decreasing the punishment associated with taking action and to a degree if you can make approval of your of yourself higher than other people then that also gives you a reward for taking action now there's also an element of ignorance which is like you might take the wrong action but I can promise you if you're taking action you'll figure it out pretty quick yeah

[48:00] YouTube https://youtu.be/rPV7Sn-POlM?t=2873 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
like that part this isn't working okay let me try this thing the the third piece is environment which is at the most mental extreme level if I'm chained to a wall right and someone says go pick up the soda over there I might have all the right skills in the world to do it but I have environmental conditions that prevent me from doing it and so it's

[48:21] YouTube https://youtu.be/rPV7Sn-POlM?t=2894 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
like I don't have a fear I have a clear reward I have the skills to do it but environmental conditions that prevent me and so one of the one of the easiest ways to change behavior is to change your environment like if if I so BF Skinner is a really famous behavioralist um and he came on the space and got a lot of flak because he

[48:40] YouTube https://youtu.be/rPV7Sn-POlM?t=2913 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
had very controversial views but he has this quote that it's just like he says you know the old saying if you lead a horse to water you can the old saying is you can lead a horse to water but you can't make it drink he said well if I bled the horse and I dehydrated it enough and I put the water right in front of its mouth he said I can veritably guarantee that I can make a drink and the idea there is that if

[49:03] YouTube https://youtu.be/rPV7Sn-POlM?t=2936 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
you can if you can control enough of the environment you can get anyone to do anything which is to the same degree we we even kind of accept this culturally as like if someone kills somebody we say was there temporary insanity what were the extraneous conditions that created this Behavior now if there's like he you know

[49:21] YouTube https://youtu.be/rPV7Sn-POlM?t=2954 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
he came home from the military and his wife was in bed with somebody and he just went into a fit of rage well that was a condition now we then say the guy who you know premeditated in that that's a bad guy then you you you zoom out a little bit more and you're like well what conditions created that behavior so these conditions are excusable and these conditions aren't which gets into a

[49:38] YouTube https://youtu.be/rPV7Sn-POlM?t=2971 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
whole different argument but the point is is that if you want to change your behavior the strongest way to do it is to Simply change your environment because you can you can have huge Leaps and Bounds in how much your behavior changes without even having to get better which is why um one of the one of the the best ways to get good at

[49:55] YouTube https://youtu.be/rPV7Sn-POlM?t=2988 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
anything is to join a team of people who are excellent at that thing and you know this from the sports world like if you can join a championship team you automatically adopt the cultural norms the rules of behavior of that group and you either get assimilated or you get rejected if the culture is strong enough championship team and so that is the F now if you get into that team and all of

[50:15] YouTube https://youtu.be/rPV7Sn-POlM?t=3008 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
a sudden your your game just levels up you know five you know five years faster than it would otherwise is it because you've inherently changed or because you changed your environment and so I think that that is the absolute shortcut the the cheat code to getting what you want is changing everything around you so like if everybody around you is poor

[50:32] YouTube https://youtu.be/rPV7Sn-POlM?t=3025 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
don't listen to them about how to get rich and don't seek their approval for your behavior because everything that they're going to approve of is keeping you where you're at and so I think if you if you have enough money to leave home then do so if you can't leave the town you're in then move across town just go 30 minutes away just go on the other side of town make it more convenient to do the things that you

[50:51] YouTube https://youtu.be/rPV7Sn-POlM?t=3044 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
want to do and make it less convenient to hang out with the people and do the stuff that you don't want to be doing and if you do enough of those make it easier make it harder trade-offs eventually you start doing more of the stuff that you want to do and less of the stuff you don't and that compounds I

[51:03] YouTube https://youtu.be/rPV7Sn-POlM?t=3056 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
think a lot of times that is a lot easier than trying to willpower your way through anything because willpower is finite but if you can change the environment it actually makes it easier so you're actually not using any willpower if there are if there is no ice cream in the freezer and you have to get in your car to then go somewhere to get the like it's a lot hard it's a

[51:20] YouTube https://youtu.be/rPV7Sn-POlM?t=3073 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
bigger thing right so it's like how can I make it as inconvenient as possible to do the things that I don't M that I know are going to influence me to do bad things as well just got to delete Postmates next and so that's like the triangle if I was looking at somebody who like why are like why are you not doing what you

[51:37] YouTube https://youtu.be/rPV7Sn-POlM?t=3090 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
want to do what's the triangle again you fear some sort of punishment which we can reframe as failure isn't failure only your fear of your fear of judgment upon failure is the thing that you're afraid of you can reframe reward as like I want to get my own approval rather than some external outcome because if you knock on 100 doors and you don't make a sale and you're getting solar

[51:55] YouTube https://youtu.be/rPV7Sn-POlM?t=3108 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
sales now you might have gotten rid of the fear of rejection but you haven't gotten the win yet and you're like oh maybe this isn't for me and so if you can change what you're measuring yourself on to the activities rather than to the outcome you say I'm the type of person who will continue to do without seeing the result of my doing and the world will belong to you because

[52:13] YouTube https://youtu.be/rPV7Sn-POlM?t=3126 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
there's only a handful of people who can keep working and keep doing without seeing the external benefit and those are the people who can beat everyone and they win every time they win and then the third piece is the environment environment so if I can if I can increase the reward which you can do through reframing it and redefining what you reward Yourself by the activities

[52:32] YouTube https://youtu.be/rPV7Sn-POlM?t=3145 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
and the controllables if you decrease the punishment of the things that you're afraid of and reframe that punishment is what if it wasn't a problem to begin with what if you agree with them that you don't have evidence they're right that's okay and you get out of the environment that continues to shape your behavior in the Direction you don't want you do

[52:50] YouTube https://youtu.be/rPV7Sn-POlM?t=3163 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
those three things the likely you'll be able to change your behavior is very do people do every day that they hate doing like and a big one a big misnomer I think is that people think they need to have a new thing you can start a cleaning business become a billionaire you can start a la care business become

[53:02] YouTube https://youtu.be/rPV7Sn-POlM?t=3175 || Millionaire REVEALS: How to Get RICH\! Alex Hormozi (Lewis Howes, 53min)
a billionaire you can start a roofing business become a billionaire like there's clear problems like all you have to do is just do what everyone else is doing learn how to sell learn how to deliver consistently and learn how to lead if you do those three things you can do just as well as everyone else and just do it better


VIDEO
TITLE: Eliminate Should, Why, and Because From Your Life
URL: https://youtu.be/rbvLZ76QQD0
PRIMARY_TOPIC: mindset
TOPICS: mindset, mindset, productivity

[0:00] YouTube https://youtu.be/rbvLZ76QQD0?t=0 || Eliminate Should, Why, and Because From Your Life
Like we like when people ask why, we just guess and answer and we answer with things that we've answered in the past that people have given us approval for. So it's like why are you so motivated, Alex? I could be like my father never gave me enough approval. Or I could say my mother didn't pay enough attention to

[0:13] YouTube https://youtu.be/rbvLZ76QQD0?t=6 || Eliminate Should, Why, and Because From Your Life
me. Or I could say I had a teacher who uh encouraged me early on or I spoke once in class and I did a good job and I really wanted to do more of that. Like I could make up a hundred different reasons, but all we know is that I do these things. And I think just erasing the why and the because um it just makes

[0:27] YouTube https://youtu.be/rbvLZ76QQD0?t=20 || Eliminate Should, Why, and Because From Your Life
life a lot easier because you don't have to you don't have to deal with it. So it's like my my the two things that I've been focused a lot on uh is like elimination of should which I think I talked a lot about on one of the the first podcasts that we did together. And I would say like my focus right now is

[0:39] YouTube https://youtu.be/rbvLZ76QQD0?t=32 || Eliminate Should, Why, and Because From Your Life
kind of elimination of why and because we don't know. You have no idea. Like I don't know. We're like I think he was when it's like when someone tries to guess your intention. It's like you don't know. I don't know why I said that. And the real reason I don't know why I said that. We just know that I said it. And just focus

[0:57] YouTube https://youtu.be/rbvLZ76QQD0?t=50 || Eliminate Should, Why, and Because From Your Life
on that. And that's just been easier in terms of like communicating with other people, managing relationships, even persuasion. It's like trying to trying to be like you did this. You don't know. Stick to what you can observe. And that's just made my life a lot easier. It appears like it's a part of human

[1:11] YouTube https://youtu.be/rbvLZ76QQD0?t=64 || Eliminate Should, Why, and Because From Your Life
nature to come up with all of these extra details, problems, justifications, etc. like explanations for certain things. Why is it in our nature to continually do this and complicate things when you when you explain things, it's just so simple? I have no idea. I know that we do it. I don't know why. That is so unfair. That is I mean, it's

[1:32] YouTube https://youtu.be/rbvLZ76QQD0?t=85 || Eliminate Should, Why, and Because From Your Life
a perfect answer. Why is it unfair? No, it's a great it's a great answer. No, it's it's a great answer. It's a great It's like I can make something up if you want, but like it'll just be made up. Yeah. And and to be fair, most people will just make up qu you know, answers to questions of like why. Yeah. Yeah. And and you know, and it's

[1:49] YouTube https://youtu.be/rbvLZ76QQD0?t=102 || Eliminate Should, Why, and Because From Your Life
it's a hard balance for me because sometimes I'll get on podcast and like the more strict I am and kind of to a certain degree like what mood I'm in. I might answer very much more strictly on that, but it can sometimes make for a more, you know, boring uh podcast experience because people are like, "Fine, so we don't know anything." And

[2:02] YouTube https://youtu.be/rbvLZ76QQD0?t=115 || Eliminate Should, Why, and Because From Your Life
I'm like, "Yeah, exactly." Yeah. It's interesting for me to for you to go from like Ila wants and has all these nice things to you where you're just like, "I'm just going to get down to the basics. Why do I want this? Do I really need it?" No. It seems like Leila's very much an opposite in that she'll just say, "I want it. I don't

[2:19] YouTube https://youtu.be/rbvLZ76QQD0?t=132 || Eliminate Should, Why, and Because From Your Life
need to think about why I want it, what this means. I just want it. I'm not going to put any more effort into that." There was a boat that big yacht that had a name on it that I really liked and it was uh don't analyze your pleasures and uh I just I just like she knows that she likes it and I like that she likes it and like

[2:38] YouTube https://youtu.be/rbvLZ76QQD0?t=151 || Eliminate Should, Why, and Because From Your Life
what what is wrong with that? Like the only reason that someone would have any objection to that is simply because of the price tag associated with it. If she liked buying $1 clothes, no one would have any issue with it. It's just because it's expensive. But that's based on their understanding of expensive, not necessarily my context.

[2:52] YouTube https://youtu.be/rbvLZ76QQD0?t=165 || Eliminate Should, Why, and Because From Your Life
And even if it was, even if I had made the exact same amount of money as whoever would be judging me for judging Ila for for buying clothing like that, why do you care how I spend my money? Yeah. Spend yours your way. Because basically them, you know, expressing that is expressing their preference that I would

[3:06] YouTube https://youtu.be/rbvLZ76QQD0?t=179 || Eliminate Should, Why, and Because From Your Life
live. They they would prefer that I live the way they live their lives. Sure. But like, why don't you just keep living your life the way you prefer and I'll keep living my life the way I prefer. I don't prefer that you live your wife a different live your life a different way live your wife do whatever you want

[3:20] YouTube https://youtu.be/rbvLZ76QQD0?t=193 || Eliminate Should, Why, and Because From Your Life
okay yeah if there's like that's my like no should elimination of should elimination of why and because like that's that's my that would be my you know presidential campaign no shoods no wise and no becausees real quick if you're a business owner and you are not growing as fast as you'd like I'd like to give

[3:35] YouTube https://youtu.be/rbvLZ76QQD0?t=208 || Eliminate Should, Why, and Because From Your Life
you a free gift so my team and I put together the $100 million scaling roadmap which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how they got past it. And so we broke it into these 10 stages and we made this

[3:51] YouTube https://youtu.be/rbvLZ76QQD0?t=224 || Eliminate Should, Why, and Because From Your Life
little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so no matter

[4:04] YouTube https://youtu.be/rbvLZ76QQD0?t=237 || Eliminate Should, Why, and Because From Your Life
what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you deconstrain the business and you're trying to scale, we'd love to help you

[4:19] YouTube https://youtu.be/rbvLZ76QQD0?t=252 || Eliminate Should, Why, and Because From Your Life
out on the thank you page. You can just book a call with my team and we will look at the business, see if we can help, and if we can, we'll invite you out to Vegas and we'll do this in person live.


VIDEO
TITLE: Helping a Retail Business Fix Over-expansion
URL: https://youtu.be/rbxrRh1t8b0
PRIMARY_TOPIC: mindset
TOPICS: mindset

[0:00] YouTube https://youtu.be/rbxrRh1t8b0?t=0 || Helping a Retail Business Fix Over-expansion
I sell golf clubs to angry men and uh yeah, a lot of that and uh yeah golf club kind of yeah it's a lot of lot of anger but anyway um dude 2.4 four this last year. Um, five years ago, I lost my focus and decided to overexpand. And I have, uh, I mean, yeah, you should probably put my picture up on that piece

[0:26] YouTube https://youtu.be/rbxrRh1t8b0?t=19 || Helping a Retail Business Fix Over-expansion
of paper right there. But anyway, mine is there, too. So, yeah. So, I have one retail store that's been open for 36 years, one that's been open for 5 years. At the 5year split, when I did the second location, I had a keyman that was amazing that allowed me to then go off and start the second one myself. I also have an internet business

[0:43] YouTube https://youtu.be/rbxrRh1t8b0?t=36 || Helping a Retail Business Fix Over-expansion
warehouse, you know, all that kind of stuff. Um, so the problem now is that over the last three years, my sales in my original location have slowly trickled down while the one where I'm at is growing rapidly. My guys are telling me, "Oh, you know, it's the market. It's politics. It's tariffs. It's uh, you know, recession.

[1:05] YouTube https://youtu.be/rbxrRh1t8b0?t=58 || Helping a Retail Business Fix Over-expansion
It's all this stuff, and that's why we can't sell it. We've sold to everybody in our market. We're saturated, which is BS, right? There's no way. So obvious. So we're an hour and 45 minutes apart. And here's where the crux of the question comes. The location that I'm at is in a tourist town, beach, lot more

[1:22] YouTube https://youtu.be/rbxrRh1t8b0?t=75 || Helping a Retail Business Fix Over-expansion
money, disposable income, people don't have a problem paying for our goods and services. The other location is in a much more bluecollar area, old, you know, whatever. And so they're using that as an excuse and telling me that, you know, we just we've we've tapped the market. We've saturated these people

[1:37] YouTube https://youtu.be/rbxrRh1t8b0?t=90 || Helping a Retail Business Fix Over-expansion
won't spend money. Is the key man no longer there? Right. He left. Oh, done. That's it. Yeah. You're undertalented. Yeah. So, it was not It was a logical decision at the time because you were appropriately talented as in the guy was good and then you left and you did another thing. Things are good. He left.

[1:53] YouTube https://youtu.be/rbxrRh1t8b0?t=106 || Helping a Retail Business Fix Over-expansion
Now, it looks like overexpansion because it's like the guy's not there anymore. So, I think the question is like what? Well, what would you like to do? Well, I mean Ed wants me to bury two of the three arms in the ground and that's fine. I get it. But I just want to put I just want to put better leadership in

[2:11] YouTube https://youtu.be/rbxrRh1t8b0?t=124 || Helping a Retail Business Fix Over-expansion
that first store and because I can only be there one day a week. I can't be there often. So I want to put better leadership in that store andor coach up the leader that I have there now and hopefully get them back on point because there I mean it's 36 years of history. Not saying that sometimes you don't have

[2:28] YouTube https://youtu.be/rbxrRh1t8b0?t=141 || Helping a Retail Business Fix Over-expansion
to just let something die, but we're the market leader in that market and there's no reason why we shouldn't. We're only a little bit off of our sales from a couple years ago, but we're not growing. Yeah. And not growing is dying in my opinion. Yeah, I agree. Um, so options, right? So you have um get one of the guys who

[2:48] YouTube https://youtu.be/rbxrRh1t8b0?t=161 || Helping a Retail Business Fix Over-expansion
currently work for you at your hot location to move over. Get somebody who's at the new location, sorry, the old location who's a quote leader there to step up. Um, a little tougher. And then you have kill everything. So, what stops you from taking somebody from your current high performing location?

[3:06] YouTube https://youtu.be/rbxrRh1t8b0?t=179 || Helping a Retail Business Fix Over-expansion
Because you can always take up the slack if it's you there because you're there, right? And they've seen how this one's humming and working and what you're doing behind the scenes. Because I'll bet you if you had fresh eyes when boss isn't there, you'll find out quickly if you have a stud from location two going

[3:21] YouTube https://youtu.be/rbxrRh1t8b0?t=194 || Helping a Retail Business Fix Over-expansion
back to location one that they'll tell you like, "Oh, they're not even insert thing that's obvious that they're not doing to make money." Right? So the reason why I can't do that now is because my key man at the new location is leaving tomorrow when I get back to move to Atlanta. So that's so now I have to go hire for that. The

[3:38] YouTube https://youtu.be/rbxrRh1t8b0?t=211 || Helping a Retail Business Fix Over-expansion
other the other guy I lost three years ago and we've just haven't replaced him. Yeah. Yeah. So so what's really interesting about this because and I I didn't say this earlier but it's I'm very little talking um to whoever is asking the question and I think more of like talking through the person to everybody else here. Um, one

[3:55] YouTube https://youtu.be/rbxrRh1t8b0?t=228 || Helping a Retail Business Fix Over-expansion
of the the like business will be limited by your ability to tra attract talent. Um, and the longer I've been in business, the higher my or the lower my bar uh for tolerance has been and the higher my bar for excellence has become. And so the best talent is always in the future. And that's what I always have to remind

[4:16] YouTube https://youtu.be/rbxrRh1t8b0?t=249 || Helping a Retail Business Fix Over-expansion
myself that every single time. And I you you think it's not true, but like when I look back at my team from three years ago to now, I'm like, "My god, my team is so much better now." And at that time, three years ago, I was like, "My god, this team is so much better than it was three years before that." And so

[4:29] YouTube https://youtu.be/rbxrRh1t8b0?t=262 || Helping a Retail Business Fix Over-expansion
this the crazy thing is that three years from now, I will look back on the team that you guys met today and be like, "My god, I can't believe that was the team." And so what's interesting about that is that the bar the bar only should go one way. And so it sounds like you had it right like and maybe it was like you got

[4:45] YouTube https://youtu.be/rbxrRh1t8b0?t=278 || Helping a Retail Business Fix Over-expansion
lucky with the keyman guy, but it's how do we repeat the successful action which may mean that like not being okay with the mediocrity is the thing that's limiting the business and especially in a brickandmortar it's half service half products. Uh it's probably 75% product, 25% service. Got it. Um but the culture of the store

[5:04] YouTube https://youtu.be/rbxrRh1t8b0?t=297 || Helping a Retail Business Fix Over-expansion
is still going to be dictated by the leader, right? what he or she determines to be good enough or acceptable in terms of effort. And so you obviously have a standard and that's why that store is, you know, cranking. Um, but you're definitely in, you know, a hard spot. So we're not going to pretend like, okay,

[5:18] YouTube https://youtu.be/rbxrRh1t8b0?t=311 || Helping a Retail Business Fix Over-expansion
everything's going to be great. But you actually are more similarly in this position in the swamp. Uh, because your profit margin that you have right now, you're going to have to bet on the other location to keep it alive. Hopefully that was inspiring. Well, it's like you have this much cash. It's like you got this much cash. You

[5:39] YouTube https://youtu.be/rbxrRh1t8b0?t=332 || Helping a Retail Business Fix Over-expansion
have to be at the one because the other guy's leaving. You have a hole there. We either kill it or we have to we have to invest money into it, you know. Yeah. I would just encourage you to keep the bar as high as possible. And I would say that the the inkling that I've gotten when I hire now is I need to be pulled rather than thinking

[6:00] YouTube https://youtu.be/rbxrRh1t8b0?t=353 || Helping a Retail Business Fix Over-expansion
like I'm in pain. I want to stop this pain. I have to it has to be I really want this person and until and like it's an easy reminder that I put like on my on my computer if I'm doing it like a Zoom call or whatever is that I have to I have to want the person not I have to want the pain to go away from

[6:18] YouTube https://youtu.be/rbxrRh1t8b0?t=371 || Helping a Retail Business Fix Over-expansion
not having a person. It's a tiny nuance but it really shifted in terms of what my my caliber of interest was. If you're a business owner and you are not growing as fast as you'd like I'd like to give you a free gift. So my team and I put together the $100 million scaling road map which is basically 200 hours of us

[6:34] YouTube https://youtu.be/rbxrRh1t8b0?t=387 || Helping a Retail Business Fix Over-expansion
looking over all the portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how they got past it. And so we broke it into these 10 stages and we made this little kind of quiz thing where if you put in your business information it'll tell you where you're

[6:48] YouTube https://youtu.be/rbxrRh1t8b0?t=401 || Helping a Retail Business Fix Over-expansion
at and the most important part for you what to do for each of functions of the business across product marketing sales customer success recruiting IT human resources and finance. And so no matter what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to give you

[7:02] YouTube https://youtu.be/rbxrRh1t8b0?t=415 || Helping a Retail Business Fix Over-expansion
this thing absolutely free. You can go to acquisition.comroadmap, plug in your business information, and if you want us to actually help you deconstrain the business and you're trying to scale, we'd love to help you out on the thank you page. You can just book a call with my team and we will look at the business, see if we can

[7:18] YouTube https://youtu.be/rbxrRh1t8b0?t=431 || Helping a Retail Business Fix Over-expansion
help. And if we can, we'll invite you out to Vegas and we'll do this in person live.


VIDEO
TITLE: Why You’re Not Winning: You’re Distracted
URL: https://youtu.be/rd_urnkST6g
PRIMARY_TOPIC: mindset
TOPICS: mindset, scaling, hiring, niche

[0:00] YouTube https://youtu.be/rd_urnkST6g?t=0 || Why You’re Not Winning: You’re Distracted
I sell dreams and I built an ecosystem to make it happen essentially. What does that mean? Let's get into it. I started off flipping homes. Okay, thank you. And then uh Okay. I started off flipping homes and it got to a point where that's a hope and opportunity. Hey, it works. I flip houses. Got to a certain point.

[0:19] YouTube https://youtu.be/rd_urnkST6g?t=12 || Why You’re Not Winning: You’re Distracted
We got about 30 40 consecutively every year in the same market. Revenue is about four mil. Okay. Adjusting that line itself. But it got to a point there's too much competition. had a hard time being profitable per flip. So then develop a model where we convert competition to collaboration. Start a contracting company instead of

[0:36] YouTube https://youtu.be/rd_urnkST6g?t=29 || Why You’re Not Winning: You’re Distracted
buying the product becoming the product and then starting a coaching channel where I feed this ecosystem vertically integrated HVAC company, roofing company, uh dumpster company, contracting, the whole nine yards. So teaching people how to do it and I'm giving them the process and how to do it. All that is different revenue drips

[0:52] YouTube https://youtu.be/rd_urnkST6g?t=45 || Why You’re Not Winning: You’re Distracted
for me. Uh what's stopping me? I got too busy too fast and uh owner operator for a long time up until about three months ago. Hired a COO now transitioning a lot of the operation stuff onto her. Really? I don't know what the I'm doing because like I'm trying to transition myself out. I don't know how to run a

[1:10] YouTube https://youtu.be/rd_urnkST6g?t=63 || Why You’re Not Winning: You’re Distracted
COO. Why are you trying to transition out of the role or out of the company? A little bit of both. So out of the role because to be honest, I don't really care about the revenue uh growth factor. I care more about the impact. So, a promise I made myself is I want to impact at least five like uh 1 million

[1:27] YouTube https://youtu.be/rd_urnkST6g?t=80 || Why You’re Not Winning: You’re Distracted
lives before I die. So, how do I do that? I'm not going to be doing it flipping homes at a small scale. But, I built a company that's so based in locality that I'm trapped within it because it's so local. My team is there, my resources, my companies. The coaching program only makes sense because it's

[1:44] YouTube https://youtu.be/rd_urnkST6g?t=97 || Why You’re Not Winning: You’re Distracted
local. But because my market size, there's only so many people I can get consecutively every time unless I keep dropping prices. The opposite of increasing price. So, what does that mean? I have to go to a national stage is how to how do I take this coaching at a massive scale and that's where I'm stuck at because I'm

[1:59] YouTube https://youtu.be/rd_urnkST6g?t=112 || Why You’re Not Winning: You’re Distracted
too busy in the operations and that's where Amy came in as a COO to kind of help me get out of it and focus on the next phase of you know the origin story. So you're not trying to get out of the business, you're just trying to expand the business from local to national. Exactly. Okay. I want to make sure I understand

[2:19] YouTube https://youtu.be/rd_urnkST6g?t=132 || Why You’re Not Winning: You’re Distracted
this well. So, I'm guessing you run some sort of local workshops, you sell people on you helping them find homes that they can flip, and then you have local contractors, etc. that you own. I literally give them my entire team that I use to flip my own homes and I give it to them at discounted pricing.

[2:37] YouTube https://youtu.be/rd_urnkST6g?t=150 || Why You’re Not Winning: You’re Distracted
So, essentially creating a community. It's each class goes on, the community gets bigger, we exchange deals within it. So, everyone benefits. They get access to my pricing from Lowe's that they don't get anywhere else because of my volume pricing. Mhm. Same thing goes for my subcontractors and the crews that I do own and manage

[2:52] YouTube https://youtu.be/rd_urnkST6g?t=165 || Why You’re Not Winning: You’re Distracted
on payroll. So, they get the benefits of all of that. Um, for the sake of price and they get the education of exactly how I do it, kind of like what you're doing, but at a much smaller scale, very different than what I'm doing. Um, okay. So, you have contractors. So, do you own these contractors or not?

[3:16] YouTube https://youtu.be/rd_urnkST6g?t=189 || Why You’re Not Winning: You’re Distracted
I do. Okay. Okay. So, you own the electrician and you own the HVAC and all the other Okay. It was cheaper to integrate them as opposed to paying a GC or general contracting fee. So, I kind of just Okay. Um, what's So, revenue is four roughly about 4 million right now, including everything. No, not the HVAC company, roofing

[3:36] YouTube https://youtu.be/rd_urnkST6g?t=209 || Why You’re Not Winning: You’re Distracted
company is fairly new. I don't know those numbers yet, but they're roughly about 200k each. And you feel like you've ran out of your local market? Not yet, but right now I'm doing uh every three months. So I'm not What market are you in? What's that? What market? Uh Favville, North Carolina. Where in North Carolina?

[3:54] YouTube https://youtu.be/rd_urnkST6g?t=227 || Why You’re Not Winning: You’re Distracted
Fadeville. Fort Bragg. Fadeville. Fadeville. Yeah. Oh, Fetville. Or you would say it correctly. Okay. Got it. Okay. I've read it, not heard it. Yeah. Keep going. Yeah. Yeah. Okay. It's about an hour from Raleigh. Okay. That's like the next big heard of that one. Yeah. Um Okay. Gosh, so much. Um, hence my point.

[4:13] YouTube https://youtu.be/rd_urnkST6g?t=246 || Why You’re Not Winning: You’re Distracted
So, you have like seven businesses. I lost count. Yeah. Yeah. They're all kind of They all feed off of each other in some way. Yeah. It's a platform. Um, God, man. Uh, I know. The only reason I did it is because like you say you increase pricing. I can't increase pricing on a home that's based on that's regulated by

[4:35] YouTube https://youtu.be/rd_urnkST6g?t=268 || Why You’re Not Winning: You’re Distracted
appraisals, right? There's a there's a cap there. Uh, that's what makes my little market a little different than sell. So, are you selling the houses? I was and I still am. I still am, but I'm focusing more. Did you get the realtor license to make sure you don't pay the percentage? What's that? I'm kidding.

[4:55] YouTube https://youtu.be/rd_urnkST6g?t=288 || Why You’re Not Winning: You’re Distracted
Wouldn't leave money on the table. Yeah. Yeah. Okay. Um, damn, dude. What did you guys say? Oh, man. Okay. Um, dude, this is a lot, man. Uh you like it's stressful. Um I'm stressed. I feel stressed for you. So Jesus. Uh I'm like I don't even like where do you go from here? I mean I you probably are demand constrained within

[5:32] YouTube https://youtu.be/rd_urnkST6g?t=325 || Why You’re Not Winning: You’re Distracted
your existing local market because $4 million for the type of business and the average ticket that I'm guessing you charge for this. What are you charging right now? which started off the first class as a guinea pig for like 10k. Nearly not enough. Like the value that we're getting is just stupid. Yeah.

[5:45] YouTube https://youtu.be/rd_urnkST6g?t=338 || Why You’re Not Winning: You’re Distracted
And I was essentially training my own competition. Hence why I did the whole vertical integration thing to maximize on that to compensate for to use all these words. And it's like, dude, you're doing four million bucks a year. Like like it's like there so there's so much. You know what I mean? Cuz like you'd

[6:00] YouTube https://youtu.be/rd_urnkST6g?t=353 || Why You’re Not Winning: You’re Distracted
need to sell 400 people at 10K and you'd make $4 million and do none of this Um or you could sell 100 people at 40K, which is two people a week. It's a 15K right now and it's getting filled every time without any like paid marketing. So like the word of mouth is pretty strong. The proof is strong enough. So

[6:14] YouTube https://youtu.be/rd_urnkST6g?t=367 || Why You’re Not Winning: You’re Distracted
you have no paid marketing. Not for the coaching program. No, I do like little seminars every 3 months. And how do you fill those? Uh just they know it's just I don't know how else to say it. Like you become like the industry guy, the small little town. It's like big fish, small pond kind of scenario.

[6:31] YouTube https://youtu.be/rd_urnkST6g?t=384 || Why You’re Not Winning: You’re Distracted
Yeah. Um jeez, what's the what's the population of Fagetville? Uh roughly around 300,000. It's transient because of Fort Bragg, one of the largest army installations. So, it's kind of going, but yeah, it's about 3 to 400,000. But Raleigh, it's about an hour and a half. I'm trying to pull from that market much

[6:50] YouTube https://youtu.be/rd_urnkST6g?t=403 || Why You’re Not Winning: You’re Distracted
larger demographic. Yeah. But I mean, you haven't capped the three to 400,000 people in your market to be very clear. No, I haven't. Right. And so you're selling how many units a month in homes or whatever. Yeah, I don't even know. Of of the thing of the thing for the coaching program. I got about 10

[7:11] YouTube https://youtu.be/rd_urnkST6g?t=424 || Why You’re Not Winning: You’re Distracted
students right now every three months. Okay. So dude, like I I I appreciate the national scale vision. I think you could probably get to given the ticket size and how you can monetize the customer in all these hundreds of ways. Like the the reason you would do that setup is so that you could dominate a local market.

[7:31] YouTube https://youtu.be/rd_urnkST6g?t=444 || Why You’re Not Winning: You’re Distracted
You're not dominating a local market right now. You're barely getting started. And so you could probably realistically get between Fagville um and Raleigh, you could probably get to 100 million a year just alone. Yeah. And I think if you just take your eyes off of like I want to conquer the entire world, it's like maybe. But like

[7:50] YouTube https://youtu.be/rd_urnkST6g?t=463 || Why You’re Not Winning: You’re Distracted
in order to conquer the world, you have to conquer a country first, right? And before you conquer a country, you got to conquer a city. And right now you haven't conquered a city. And so what happens is when armies overexpand they collapse. And so you need to fortify your base better because 10 dude 10 a 10

[8:03] YouTube https://youtu.be/rd_urnkST6g?t=476 || Why You’re Not Winning: You’re Distracted
a month is nothing. So what do you recommend? Do I try to automate what I have? I think or do I just put myself more into it and double? Yeah. I think you should just ignore the national thing. Yeah. And let me just ask the simple question. Can you could you sell 20 people a week right now? Not like let me say it

[8:24] YouTube https://youtu.be/rd_urnkST6g?t=497 || Why You’re Not Winning: You’re Distracted
differently. Can you handle 20 people a week? We will be soon. Now that the co has kind of taken So you could have an 8x increase in sales within your current infrastructure. So that would take you from 4 to 32. That solves a revenue problem, not the impact problem. Do you make content? I don't have time. Hence why. Yeah, if

[8:51] YouTube https://youtu.be/rd_urnkST6g?t=524 || Why You’re Not Winning: You’re Distracted
you couldn't tell. Yeah. But that's where I'm slacking the most. So, yeah, it's the content. Um, it would be far easier for you to just make content about the stuff you're doing and impact millions of people that way. Yeah. Than every single person in America to be a home flipper. And that's not achievable anyway.

[9:12] YouTube https://youtu.be/rd_urnkST6g?t=545 || Why You’re Not Winning: You’re Distracted
I agree. It's more about the financial education, like selling the the dream of like you could be something more than just what you think you are and where you came from. And you can make content about that and you can distribute it for free with leverage. It's a beautiful thing. And so like you can be legit because you

[9:27] YouTube https://youtu.be/rd_urnkST6g?t=560 || Why You’re Not Winning: You’re Distracted
have a legitimate business and then you can talk about it and help all these other people and then you just keep growing this thing. Okay. So double down locally. Yeah. Yeah. You already have all the like you went through whatever the hell you did to go through and build all that stuff. It's like you just built it and

[9:43] YouTube https://youtu.be/rd_urnkST6g?t=576 || Why You’re Not Winning: You’re Distracted
you're like, you know what? I'm going to leave it now and I'm going to do another thing. It's like no. like I'm glad you brought the COO in, but it's probably so that she can do some of the stuff you're doing now so you can do the stuff you know you should be doing, but you're not. And so like you want to do the

[9:54] YouTube https://youtu.be/rd_urnkST6g?t=587 || Why You’re Not Winning: You’re Distracted
impact, you see you don't have time. You have the COO go make some content. It's not going to take that long anyways. And that way you can scratch her impact itch. And then for everything else, it's like you need to learn how to run paid ads and sell because like you for sure can sell 20, 50, 100 people a week

[10:06] YouTube https://youtu.be/rd_urnkST6g?t=599 || Why You’re Not Winning: You’re Distracted
in a local market, no problem for the offer that you have. Should I increase pricing to make it better or should I keep it where it's at given that it does feed my other channels? like a face value is 15K, but the lifetime value of that student for as long as they stay in my market because they're going to be flipping

[10:21] YouTube https://youtu.be/rd_urnkST6g?t=614 || Why You’re Not Winning: You’re Distracted
multiple homes in one year. Sure. What's LTV? The what? What's LTV right now? Uh, it's fairly new. So, I'll have a better idea in about a year when I have a full cohort going through it. But right now, one student 15K. I let's say they do one flip. I make about another 5 to 10K on the contracting. I make about a K in the

[10:44] YouTube https://youtu.be/rd_urnkST6g?t=637 || Why You’re Not Winning: You’re Distracted
dumpsters. Uh, what else? The HVAC maybe make 3K. Um, what else? Dude, I'm exhausted listening to this business. Um, yeah, but multiply that across maybe 10 flips they'll do in a year if they're a good student. Yeah. The first year the stragglers maybe they'll do like you probably have a better time just

[11:02] YouTube https://youtu.be/rd_urnkST6g?t=655 || Why You’re Not Winning: You’re Distracted
like charging 100 grand and saying you'll do that stuff for free or at cost. Yeah. Um, but yeah, I mean, can you raise prices? It's just like, can you sell and can you like Yes, you could. Typically, an offer like this is 100 grand. Yeah. So, usually they have a done with you style offer that's between 15 and 25 and

[11:23] YouTube https://youtu.be/rd_urnkST6g?t=676 || Why You’re Not Winning: You’re Distracted
then there's a uh total turnkey offer which is $100,000. No one in my market can afford that. That's the problem. That is just not true. If I I'll no one in your market that has heard of you through word of mouth of you emanating your presence into the the the workshops that you run once a quarter or whatever have can afford it.

[11:42] YouTube https://youtu.be/rd_urnkST6g?t=695 || Why You’re Not Winning: You’re Distracted
If you run ads, yes. It's just that like how many people show up to your thing? The venue holds 55 is packed out every time. Yeah. 50. So you have 55 people a month that come in the doors every three months. Yeah. Every three months. Right, dude. So it's like the way this looks in reality is you'll bring a 100 people in the room

[12:01] YouTube https://youtu.be/rd_urnkST6g?t=714 || Why You’re Not Winning: You’re Distracted
and you'll do three of those in a day and you'll pitch and you'll close 10 15 you'll close three or five at the you know like the 100k and you'll close a handful at the you know call it 15 to 25k and that's that's the business. So you're like you're you're like you see 200 people a year and you're like my

[12:21] YouTube https://youtu.be/rd_urnkST6g?t=734 || Why You’re Not Winning: You’re Distracted
market can't afford it. It's like well those 200 can't. It's like look at 2,000. I'm sure there are some. Let me give you a stat. 9% of people in America have a million dollars in terms of their net worth. So if you include the ass like value of their home, like 9% it's significantly higher than you think it

[12:37] YouTube https://youtu.be/rd_urnkST6g?t=750 || Why You’re Not Winning: You’re Distracted
is. They just look older. Real. Okay. What do you think about a tiered structure? Uh what? Like instead of just having one program like have different pathways, different Yeah. You could have it done with you and you could do the turnkey thing which is much higher. Yeah. Okay. All right. Thank you, dude. That was insane.

[12:59] YouTube https://youtu.be/rd_urnkST6g?t=772 || Why You’re Not Winning: You’re Distracted
It's constant. Thank you. Thank you. If you're a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So my team and I put together the $100 million scaling roadmap, which is basically 200 hours of us looking over all the portfolio companies we've had and what

[13:19] YouTube https://youtu.be/rd_urnkST6g?t=792 || Why You’re Not Winning: You’re Distracted
stages of growth they went through and more importantly where they got stuck and how they got past it. And so we broke it in these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do

[13:32] YouTube https://youtu.be/rd_urnkST6g?t=805 || Why You’re Not Winning: You’re Distracted
for each of the functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so no matter what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. You

[13:45] YouTube https://youtu.be/rd_urnkST6g?t=818 || Why You’re Not Winning: You’re Distracted
can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you deconrain the business and you're trying to scale, we'd love to help you out on the thank you page. You can just book a call with my team and we will look at the business, see if we can help, and if

[14:00] YouTube https://youtu.be/rd_urnkST6g?t=833 || Why You’re Not Winning: You’re Distracted
we can, we'll invite you out to Vegas and we'll do this in person live.


VIDEO
TITLE: How to Focus Long Enough to Build Something Great
URL: https://youtu.be/rtpOMZu0ork
PRIMARY_TOPIC: mindset
TOPICS: mindset

[0:00] YouTube https://youtu.be/rtpOMZu0ork?t=0 || How to Focus Long Enough to Build Something Great
If you can't sit still, ignore notifications, and focus on one task for eight hours straight, never expect to build anything great. And as uncomfortable as that is, it's also the truth. Like I I don't know a single incredibly successful entrepreneur that can't sit down and have hyperfocused periods of time, sometimes weekends,

[0:19] YouTube https://youtu.be/rtpOMZu0ork?t=12 || How to Focus Long Enough to Build Something Great
weeks at a time, where they don't talk to anyone and they just hammer away. And it's whether they're coding for software or they're making some insane marketing campaign and all the email follow-ups and all the text follow-ups and and the affiliate uh you know promotions and incentives or someone who's creating a

[0:33] YouTube https://youtu.be/rtpOMZu0ork?t=26 || How to Focus Long Enough to Build Something Great
product that they're designing and they're in the shop and they keep tweaking at it. Or they're somebody who's who's hypers scaling a company and saying I'm going to sit in 20 interviews a day for for seven days straight so I can hire 20 people this week because I need to get going. Right? Like if you

[0:48] YouTube https://youtu.be/rtpOMZu0ork?t=41 || How to Focus Long Enough to Build Something Great
can't sit still and ignore notifications and focus for a day, nothing great will get accomplished because it's not about what you want, it's about what's required. And it's and whether that's your best or not is irrelevant. It's just there's a price tag and you got to be willing to pay for it or you don't

[1:05] YouTube https://youtu.be/rtpOMZu0ork?t=58 || How to Focus Long Enough to Build Something Great
get the thing. And a lot of times it's not what you want. And I I I I spend a lot of time trying to dispel the concept of like follow your passion because I think it leads more people astray than it helps because it's very easy for someone who's successful who's already delegated tons of things to only then

[1:22] YouTube https://youtu.be/rtpOMZu0ork?t=75 || How to Focus Long Enough to Build Something Great
focus on their area of genius and then say here for my seat do what I do. But there's a very big difference between doing what someone does and doing what they did to get there. And I think this is what's lost in a lot of the content that I see in the entrepreneurial space. And to be clear, whenever I'm trying to

[1:37] YouTube https://youtu.be/rtpOMZu0ork?t=90 || How to Focus Long Enough to Build Something Great
get to the next level, I often have to take on things that I don't know how to do and I have to learn how to do them, which means I have to suck for a period of time. And sucking sucks. But the thing is is you have to be able to embrace that period of time and say like this is the cost of greatness. And so

[1:50] YouTube https://youtu.be/rtpOMZu0ork?t=103 || How to Focus Long Enough to Build Something Great
I'll give you something very tactical. So I have timers in a lot of my offices and my team has adopted this too, which is I like to time block, which is essentially saying how long do I think this is going to take? And you can do this on a week scale, you can do it on a daily level. It depends on the level of

[2:04] YouTube https://youtu.be/rtpOMZu0ork?t=117 || How to Focus Long Enough to Build Something Great
project you're tackling. But for me, even on the most micro level, I say, "Okay, how long should this take?" I'll then crank this thing. Boop. I think this should take 20 minutes. And then I hit start and I let the timer go. And if for whatever reason something distracts me, I pause it so that I know that I

[2:22] YouTube https://youtu.be/rtpOMZu0ork?t=135 || How to Focus Long Enough to Build Something Great
didn't actually work that period of time. And so what happens is it will give you a very real look at how long you're actually working versus how long you think you're working. and you tell other people working and you Instagram how long you're working. And as I've become more efficient at work, meaning

[2:37] YouTube https://youtu.be/rtpOMZu0ork?t=150 || How to Focus Long Enough to Build Something Great
my output per unit of time has gone up, I've realized that there's just been a significant decrease in the distractions that I allow to interrupt me. Again, if you want to stay focused, staying focused is not like zeroing in and saying, "I'm going to do it just like I'm going to I'm going to I'm going to

[2:53] YouTube https://youtu.be/rtpOMZu0ork?t=166 || How to Focus Long Enough to Build Something Great
just zoom in on this thing." It's more that focus occurs when you remove everything else. what's left is focus. And so Jerry Seinfeld has this uh this famous process that he talks about with writing and I think writers are also wonderful people for talking to for deep work because it's the nature of the work

[3:10] YouTube https://youtu.be/rtpOMZu0ork?t=183 || How to Focus Long Enough to Build Something Great
they do. One of the things that he did and he has done for years for his standup so he can script it out is that he locks himself in a room that has no windows and has nothing but a yellow notepad and a pen. And he tells himself that he has to go in that room and he doesn't have to write but he can't do

[3:27] YouTube https://youtu.be/rtpOMZu0ork?t=200 || How to Focus Long Enough to Build Something Great
anything else. And so what ends up happening is that writing occurs as a default. And so focus kind of works the same way. You eliminate everything else by to create focus. You don't try and push harder while also having these disruptions. So there's three easy ways that I make my phone less distracting.

[3:44] YouTube https://youtu.be/rtpOMZu0ork?t=217 || How to Focus Long Enough to Build Something Great
The first is I switch it to grayscale. And so grayscale decreases consumption across all people by 30%ish. And that's researchbacked. It's pretty cool. The second thing is turning off all notifications across all apps on your phone because you never want your app to be dictating when it's convenient for

[4:03] YouTube https://youtu.be/rtpOMZu0ork?t=236 || How to Focus Long Enough to Build Something Great
the app to disrupt you. Like, how ridiculous is that? But we let apps have that permission. Most phones and people want to push notifications to you. I want to pull them when it's convenient for me. The third thing is other people. And so I have a mode on my phone where no one can get through. And when I do

[4:22] YouTube https://youtu.be/rtpOMZu0ork?t=255 || How to Focus Long Enough to Build Something Great
that, then I can reach out to them when it's convenient for me. Because if it's actually an emergency, call 911. And if it's not a true emergency, then it can wait. And my team wanted to remind me that I don't email. I heard in uh I think it was like 2016 that Bill Clinton didn't use email. And I was like, if

[4:40] YouTube https://youtu.be/rtpOMZu0ork?t=273 || How to Focus Long Enough to Build Something Great
he's the president, he doesn't use email, I cannot use email. And so uh my team doesn't contact me via email. And so if you can eliminate entire channels, that's also an easier way to concentrate uh fewer flows of communication. Real quick, if you're a business owner and you are not growing as fast as you'd

[4:58] YouTube https://youtu.be/rtpOMZu0ork?t=291 || How to Focus Long Enough to Build Something Great
like, I'd like to give you a free gift. So my team and I put together the $100 million scaling roadmap, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how they got past it. And

[5:13] YouTube https://youtu.be/rtpOMZu0ork?t=306 || How to Focus Long Enough to Build Something Great
so we broke it in these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT,

[5:25] YouTube https://youtu.be/rtpOMZu0ork?t=318 || How to Focus Long Enough to Build Something Great
human resources, and finance. And so no matter what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. free. You can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you

[5:40] YouTube https://youtu.be/rtpOMZu0ork?t=333 || How to Focus Long Enough to Build Something Great
deconrain the business and you're trying to scale, we'd love to help you out on the thank you page. You can just book a call with my team and we will look at the business, see if we can help, and if we can, we'll invite you out to Vegas and we'll do this in person live.


VIDEO
TITLE: People Have No Idea How Hard It Actually Is
URL: https://youtu.be/s1MErPSWMKw
PRIMARY_TOPIC: mindset
TOPICS: mindset, mindset, content

[0:00] YouTube https://youtu.be/s1MErPSWMKw?t=0 || People Have No Idea How Hard It Actually Is
the world around you like fame like your evidence will change how people treat you independent of how you feel about it. Well, this is why the must be easy must be nice is so flawed because what you're saying is I see the outcomes and I have no idea of the difficulty of the inputs. I have absolutely no idea what barriers you need to get over. You could be you could find it 99 out of 100 difficult to

[0:26] YouTube https://youtu.be/s1MErPSWMKw?t=19 || People Have No Idea How Hard It Actually Is
be patient and yet you are. Must be nice for you. You've got that patience, Jean. You go eat Eat You have no idea how hard it is for people to do the things that they do. And the people that make it look easy in some regards contribute to this problem. Like I and this is why I really love a massive fan of of a lot of your

[0:49] YouTube https://youtu.be/s1MErPSWMKw?t=42 || People Have No Idea How Hard It Actually Is
work. And I think that one of the reasons is that it's so honest and and self aacing about the challenges and about the steps that you have to get through. And because the journey is relatively well narratized and you can you can track it step by step and you've created a kind of a cohesive timeline of how all of this stuff worked. There is a point along specifically your journey, but hopefully mine and other people's

[1:11] YouTube https://youtu.be/s1MErPSWMKw?t=64 || People Have No Idea How Hard It Actually Is
too where people can inject themselves and say, "Oh, I'm at that bit. I'm the 15-year-old that I'm at that bit. I resent my parents. I've just lost all my money. I I feel like I need to, you know, like you have every different problem that you can encounter in life is present in Alex's timeline. And I think that that's really important. I think this this is one of the I would say this is a criticism that I have about some of the personal

[1:37] YouTube https://youtu.be/s1MErPSWMKw?t=90 || People Have No Idea How Hard It Actually Is
development, self-rowth, and a lot of the business advice as well. Even the bad times are romanticized and they're not romantic. Like, it feels like hell. It feels like to do the thing, to fail, to not feel like anybody cares about you, to not even know that there's going to be glory in retrospect. Yeah.

[2:04] YouTube https://youtu.be/s1MErPSWMKw?t=117 || People Have No Idea How Hard It Actually Is
It feels despondent and destitute and sad and alone.


VIDEO
TITLE: Hate Always Comes from Below
URL: https://youtu.be/sI-r1hYQCh4
PRIMARY_TOPIC: mindset
TOPICS: mindset

[0:00] YouTube https://youtu.be/sI-r1hYQCh4?t=0 || Hate Always Comes from Below
because I have yet to receive criticism from somebody who is ahead of me on in any domain. I have not had people who are bigger than me say that I sucked at fitness and that I shouldn't work out. I haven't had people who are richer than me say that I shouldn't work as hard as I do. I haven't had people who were married longer than me tell me that I'm doing something wrong with my marriage.

[0:24] YouTube https://youtu.be/sI-r1hYQCh4?t=17 || Hate Always Comes from Below
The only people who have to say are the people who have time to say it because they're on the sidelines doing as in jack And so I only say this because like it I really struggled for a long time to get over what other people thought. It was very hard for me. Um, and then I think like at some level, like at some point you just have to prove to yourself that you will survive, that you will not die. And I'll tell you a very weird version of this story, but

[0:56] YouTube https://youtu.be/sI-r1hYQCh4?t=49 || Hate Always Comes from Below
I think it it could wrap us up, which is this. So, believe it or not, um, when I was in up until 8th grade, I was actually very like uh what do you call it? Um, not a hypochondric. When you're afraid of germs, what's that? Is that a hypochondric? But like a afraid like dirty stuff like what I had I had a I was a germaphobe. There you go. I was a germaphobe and uh that seemed probably maybe weird for you to hear see now. I mean mind you it was a long time ago.

[1:21] YouTube https://youtu.be/sI-r1hYQCh4?t=74 || Hate Always Comes from Below
8th grade was a while ago for me. Um but before that point I like like I would hold my breath if someone was walking in front of me because I didn't want to breathe in their germs. If someone hit a doororknob that I saw I would like you know use my arm and work my way around and do all sorts of crazy you know canoodling. Um I would do all sorts of craziness.

[1:39] YouTube https://youtu.be/sI-r1hYQCh4?t=92 || Hate Always Comes from Below
You're like where is this going? I promise it was a point. And it was it it got to the point where it started to become a little bit debilitating. It started to get in the way of like how I live my life. And so we had to go on this trip back in the day called Expedition 8. So you did in eighth grade. It was like you went camping. It was like a field trip. And so we had to

[1:55] YouTube https://youtu.be/sI-r1hYQCh4?t=108 || Hate Always Comes from Below
go five days uh in the middle of the woods with like our grade. And so we went out camping um and I committed that it was going to be impossible for me to like be a germaphobe in the forest. I was like this is like I this is not going to work. I'm not able to eat, right? And so I basically was like, I'm

[2:12] YouTube https://youtu.be/sI-r1hYQCh4?t=125 || Hate Always Comes from Below
just going to not wash my hands and I'm just going to eat everything that's there and just just not worry about any cleanliness. And if I die, I die. And so the craziest thing happened. I did the five days. I had dirt on my hands while I was eating the food. I didn't wash my hands once. And then at the end of the trip, I was still alive.

[2:38] YouTube https://youtu.be/sI-r1hYQCh4?t=151 || Hate Always Comes from Below
And then I waited another week to see if all of the maladies that were probably inside of me were going to come to fruition. And none of them did. And then at that point I was like, so all of the energy that I had been putting in to all of this concern around germs amounted to nothing. That was a hu it was actually a very big moment for me and I I have maintained that viewpoint um you know for the rest of my life. Like I just don't sweat

[3:04] YouTube https://youtu.be/sI-r1hYQCh4?t=177 || Hate Always Comes from Below
about that stuff. And so other people's opinions are a lot like those germs. You think the whole time like you know what if they like you're holding your breath. What if they say this? What if this happens? It's like well what if and let's play it out. And then you realize that not only did you not die, no one cared to begin with and no one's even

[3:25] YouTube https://youtu.be/sI-r1hYQCh4?t=198 || Hate Always Comes from Below
thinking about you. And so like and as somebody who has had a fair amount of like different people try to take shots at me. Nothing's changed in my life. Nothing. People make hit videos. People take stuff out of that I said out of context. Um, it's okay. It's the internet. If I expect to be completely

[3:42] YouTube https://youtu.be/sI-r1hYQCh4?t=215 || Hate Always Comes from Below
understood, that is a that is a that is a silly goal to have. And I'll give you another story that really drove this home for me. So, I was on TikTok. I think this is this is a a while ago. And I saw this really old white dude, just normal generic white dude just giving like financial advice, talk about the

[3:58] YouTube https://youtu.be/sI-r1hYQCh4?t=231 || Hate Always Comes from Below
economy or whatever. and he was getting roasted in the comments like you know grifter like old man go home like all sorts of craziness just telling him like he was a you know fake guru whatever the guy was Ray Dallio he's worth $30 billion and he's like 79 and he's just trying to like help people he's like on TikTok trying to like help the younger generation and when I saw

[4:22] YouTube https://youtu.be/sI-r1hYQCh4?t=255 || Hate Always Comes from Below
that I realized that you cannot save like you will never be legit legitimate to the ignorant and to and and that to be hated by a bad person is a good thing. Think about that. Many of us want to avoid being hated in general. And I understand why. It makes sense. No one wants to get hated when they're when

[4:48] YouTube https://youtu.be/sI-r1hYQCh4?t=281 || Hate Always Comes from Below
you're growing up, etc. But think about the worst person in the world, right? Wouldn't you want them to hate you, right? Like we should judge we should judge our character by the quality of our enemies. And so if somebody who's completely ignorant, who has no context wants to speak ill of you or your goals, your way

[5:12] YouTube https://youtu.be/sI-r1hYQCh4?t=305 || Hate Always Comes from Below
of life, take it as a compliment or at the very least just feel bad for the fact that they don't know any better. but in no way should put weight on what they say in the the scales of how you decide how to live. And so anyways, I just say this because like I had I've had too many voices that were too loud for too long in my life that prevented me from doing the things

[5:37] YouTube https://youtu.be/sI-r1hYQCh4?t=330 || Hate Always Comes from Below
that I wanted to do. And so I share that little story about Expedition 8 and the dirt under the fingernails, if you will. Um that those germs, you think that they're going to kill you and then nothing happens. They're just germs.


VIDEO
TITLE: The Real Risk Isn’t AI - It’s Refusing to Adopt It
URL: https://youtu.be/sPtx8Rm78Mo
PRIMARY_TOPIC: mindset
TOPICS: mindset, scaling, productivity, mindset

[0:00] YouTube https://youtu.be/sPtx8Rm78Mo?t=0 || The Real Risk Isn’t AI - It’s Refusing to Adopt It
But Open Claw and Clawbot are just kind of blowing up everywhere right now. What do you think about it so far? And what do you think will be the biggest impact on business owners? I think it'll separate the business owners who decide to be more tech enabled than the ones who aren't. Um, you'll realize that anything that you can do on a computer, it can do.

[0:18] YouTube https://youtu.be/sPtx8Rm78Mo?t=11 || The Real Risk Isn’t AI - It’s Refusing to Adopt It
Obviously, there's some safety concerns in terms of giving, you know, an autonomous robot access to whatever you want. Um, and there's been tons of case studies of people like going wrong. But I think by and large you you often risk more by not adopting new technology than fearing the potential downside that a small percentage of people experienced.

[0:37] YouTube https://youtu.be/sPtx8Rm78Mo?t=30 || The Real Risk Isn’t AI - It’s Refusing to Adopt It
Do you have any experiences you've had with business owners where they needed to adapt to technology to advance and they just chose not to and attempt to business? So the only time you need to adopt technology is if every other person in your space has the technology and you don't and as a result can price differently than you and so they price you out of the market so that you can no longer do business. That's rarely the case. There's welders right now that

[1:01] YouTube https://youtu.be/sPtx8Rm78Mo?t=54 || The Real Risk Isn’t AI - It’s Refusing to Adopt It
only do fax machines. Like there's a piece of gym equipment that I got from a guy who literally responds to Instagram DMs and he he texted me a picture of his checking account to get a wire. So like you can absolutely make money with significantly less technology. It's just that you're less efficient than the

[1:15] YouTube https://youtu.be/sPtx8Rm78Mo?t=68 || The Real Risk Isn’t AI - It’s Refusing to Adopt It
people who do. And at the highest levels of the game, it's going to be where it's the most competitive. But you can still make money because the tale, the long tail of of people adopting technology is very slow. Like AOL just stopped this year. How much money can you make without adapting to technology?

[1:32] YouTube https://youtu.be/sPtx8Rm78Mo?t=85 || The Real Risk Isn’t AI - It’s Refusing to Adopt It
You can still make tons of money. It's just that you probably won't make as much as you would if you adapt to technology. I mean, what is technology? It just gives you more for what you put in. So if you do something and you do it really efficiently without technology, you just do it more efficiently with technology. But you can still beat people who are not as good as you without technology.

[1:48] YouTube https://youtu.be/sPtx8Rm78Mo?t=101 || The Real Risk Isn’t AI - It’s Refusing to Adopt It
That makes sense. We've been talking about But if you're competing against somebody who's as good as you and they have technology and you don't, they will win. What are some of the things that annoy you the most about AI? Um I hate two things about AI. One is that I think it is making people dumber because they are choosing not to think

[2:09] YouTube https://youtu.be/sPtx8Rm78Mo?t=122 || The Real Risk Isn’t AI - It’s Refusing to Adopt It
and they are letting AI make their decisions, but then they have no context into why decisions were made to begin with because they weren't the ones who did the thinking. The second is that I hate that so much of the world has almost immediately become AI slop. Like every caption on Instagram, uh I mean thank you messages that I get from

[2:25] YouTube https://youtu.be/sPtx8Rm78Mo?t=138 || The Real Risk Isn’t AI - It’s Refusing to Adopt It
people, people leaving testimonials, like it's just AI slop. And the biggest thing you can detect with it is force negation and staccato sentences. meaning it's not this or this or this but that or it's not because this it's because it's because this is this is this is so they'll do this repetition of sentence structure and it gets really really annoying and so most times you can take a paragraph of that and just turn it into a sentence of like what the

[2:50] YouTube https://youtu.be/sPtx8Rm78Mo?t=163 || The Real Risk Isn’t AI - It’s Refusing to Adopt It
are you trying to say and then just say that. You mentioned it a little bit in this shoot but what kinds of businesses do you think are going to succeed because AI is so prevalent and people get tired of it? I think the businesses that will have disproportionate returns are ones that are very opsh. So a marketing agency for example that heavily

[3:10] YouTube https://youtu.be/sPtx8Rm78Mo?t=183 || The Real Risk Isn’t AI - It’s Refusing to Adopt It
introduces AI there will never be a lack of businesses that want new customers. The difficulty with scaling that particular type of business is the operational drag and the headcount and the coordination of people. And so if you can have something that has amazing product market fit which is get more

[3:23] YouTube https://youtu.be/sPtx8Rm78Mo?t=196 || The Real Risk Isn’t AI - It’s Refusing to Adopt It
customers for somebody. There's lots of demand there. um but do it in a way that allows you to scale the ops so that you have increasing margins and you have less complexity that becomes incredibly valuable business. So people heavy ops heavy businesses that are largely digital those are businesses that will that will benefit the most.

[3:40] YouTube https://youtu.be/sPtx8Rm78Mo?t=213 || The Real Risk Isn’t AI - It’s Refusing to Adopt It
What are some things that you think haven't been popular like kind of this you talk about live streaming for example like as AI as fake becomes more prevalent real becomes more popular. Can you speak on that a little bit? At least in choices of content, choices to do brick and mortar, choices to do community.

[4:10] YouTube https://youtu.be/sPtx8Rm78Mo?t=243 || The Real Risk Isn’t AI - It’s Refusing to Adopt It
I think AI scratches a human itch but doesn't fully satisfy. And so instead of having real relationships, we have porn. Instead of having real friendships, we have social media. And so it's these these diet coke versions of what we actually want. And so I think there's a going to be a barbell experience of everything is truly fake. And on the other side, people want super real. So there's tons of gen alphas and jenzers

[4:35] YouTube https://youtu.be/sPtx8Rm78Mo?t=268 || The Real Risk Isn’t AI - It’s Refusing to Adopt It
who are like switching back to flip phones because they're like they want to disconnect to this. There's people who are like want like the demand for ranches and moving out in the middle of nowhere has gone up. And so I think there's a percentage of people that are rejecting it or rejecting for a portion of their lives. And there are people leaning into it. And I think reality will probably be a blend of these two extremes. I think the middle is where businesses will suffer.

[4:53] YouTube https://youtu.be/sPtx8Rm78Mo?t=286 || The Real Risk Isn’t AI - It’s Refusing to Adopt It
Like you have to know which which which game you're playing. Question what you were saying about a mile wide and inch deep. Sorry. Go ahead. On the topic of people can ask the question again. So people not adore fear or more complacency I think it's I think it's complacency that they use the like the the reason is complacency the excuse is fear

[5:30] YouTube https://youtu.be/sPtx8Rm78Mo?t=323 || The Real Risk Isn’t AI - It’s Refusing to Adopt It
so people are being lazy but they use the legitimate reason of being afraid that it could do something to their business. What if it deletes all my emails? What if it deletes all my customer records? It's like sure, but like are there would you want to take the next step of trying to figure out how to isolate it and give it clear guard or else to make sure or decrease the likelihood that it happens? Yeah,

[5:46] YouTube https://youtu.be/sPtx8Rm78Mo?t=339 || The Real Risk Isn’t AI - It’s Refusing to Adopt It
probably. But people don't do that because it's much easier to just be like, "Well, I heard it's not safe." And you're like, "Okay, yeah." Pivoting a little bit into like kind of business mindset or kind of people that can support a business. What kind of person should not start business if any? I think business self- selects for people who should start and own them. So I think many people want to have a business and the ones who do not have

[6:28] YouTube https://youtu.be/sPtx8Rm78Mo?t=381 || The Real Risk Isn’t AI - It’s Refusing to Adopt It
them should not have them because if they should have them, they would have them. You learn the things that you have to do to build a business and if you do them, you build a business. What's one of the skills that you had to learn? Believing that you have to be born with it is just a way to excuse yourself from trying. Real quick,


VIDEO
TITLE: How to Know When to Push and When to Pivot
URL: https://youtu.be/sQaMoXLE8BI
PRIMARY_TOPIC: mindset
TOPICS: mindset, mindset, scaling

[0:00] YouTube https://youtu.be/sQaMoXLE8BI?t=0 || How to Know When to Push and When to Pivot
How do you know when it's time to give up and how do you keep going when things are not working? So, this is um there's a like there's a handful of what I call like eternal questions that can I don't think uh they're more dichotoies to be managed than problems to solve. And so, how much should I consume today versus invest

[0:19] YouTube https://youtu.be/sQaMoXLE8BI?t=12 || How to Know When to Push and When to Pivot
into tomorrow? How much uh how much risk am I willing to take? Uh which is the classic should I push or should I pivot for an entrepreneur? And the answer that no one's going to like is that it's actually up to you. So there's kind of like good failure and bad failure. So good failure is like I tried something

[0:35] YouTube https://youtu.be/sQaMoXLE8BI?t=28 || How to Know When to Push and When to Pivot
and I I saw that it didn't work and I realize what I need to do instead and I'm going to iterate continuously. Bad failure is where I have a an assumption that the world or the conditions were going to be this way and my assumption was false. And so if I believed that people really wanted to have uh dog zoom

[0:54] YouTube https://youtu.be/sQaMoXLE8BI?t=47 || How to Know When to Push and When to Pivot
calls or whatever, right? A zoom a zoom made for dogs. Let's just take a ridiculous example. Well, then I would have to take a couple of need to like in order for this to be successful, these four things would have to be true. If I find out after starting some iterations that one of my three or four assumptions

[1:07] YouTube https://youtu.be/sQaMoXLE8BI?t=60 || How to Know When to Push and When to Pivot
that underpin this being successful long-term is not true, then I should not keep trying to pursue this. And that is where I would say we need to pivot. In a situation where none of the conditions that I or none of the the need to beliefs have changed, all of those conditions are still the same and it's a

[1:22] YouTube https://youtu.be/sQaMoXLE8BI?t=75 || How to Know When to Push and When to Pivot
it's a it's a deficiency in skill. Then that is where I would push. Now, how long will it take is going to be completely predicated on how quickly you can learn and the quality of that feedback. And so to your point, I think you said coach, community, and what was the other one? Commitment. Commitment. Some of consistency.

[1:36] YouTube https://youtu.be/sQaMoXLE8BI?t=89 || How to Know When to Push and When to Pivot
Yes. And so um the the commitment part um if you want to increase your commitment in anything. So I define commitment by uh the elimination of alternatives, right? So marriage is the ultimate commitment. You eliminate all all alternatives, right? And so it's like we want to get married to this opportunity. We get married to this

[1:49] YouTube https://youtu.be/sQaMoXLE8BI?t=102 || How to Know When to Push and When to Pivot
business. We have to eliminate all alternatives. Which means when your friend says, "Hey, I made 10 grand doing this thing." You say, "That's amazing. I don't know anything about that, and I know I know two months of suffering from this one, and I'm going to start at zero there, so I'd rather be two months in on

[2:00] YouTube https://youtu.be/sQaMoXLE8BI?t=113 || How to Know When to Push and When to Pivot
this one." Um but the but with that push or pivot um we have to just take things to the natural extreme which is how I like to do it which is okay well if I do this for 10 years and I keep getting better do I think it's likely that I'll succeed and the answer is usually yes and so it's like well then I just keep

[2:13] YouTube https://youtu.be/sQaMoXLE8BI?t=126 || How to Know When to Push and When to Pivot
need to keep paying down those iterations and I think Nal said it's not 10,000 hours it's 10,000 iterations and I tend to believe that. Real quick if you're a business owner and you are not growing as fast as you'd like I'd like to give you a free gift. So my team and I put together the $100 million scaling road map, which is

[2:29] YouTube https://youtu.be/sQaMoXLE8BI?t=142 || How to Know When to Push and When to Pivot
basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how they got past it. And so we broke it into these 10 stages and we made this little kind of quiz thing where if you put in your business

[2:42] YouTube https://youtu.be/sQaMoXLE8BI?t=155 || How to Know When to Push and When to Pivot
information, it'll tell you where you're at and the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so no matter what you're struggling with, someone else has already struggled with

[2:56] YouTube https://youtu.be/sQaMoXLE8BI?t=169 || How to Know When to Push and When to Pivot
it and solved it. And so I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you deconstrain the business and you're trying to scale, we'd love to help you out on the thank you page. You can just

[3:09] YouTube https://youtu.be/sQaMoXLE8BI?t=182 || How to Know When to Push and When to Pivot
book a call with my team and we will look into business, see if we can help. And if we can, we'll invite you out to Vegas and we'll do this in person live.


VIDEO
TITLE: Why I Criticize Myself to Unlock Potential
URL: https://youtu.be/sZOjZkivEVc
PRIMARY_TOPIC: mindset
TOPICS: mindset, mindset, career

[0:00] YouTube https://youtu.be/sZOjZkivEVc?t=0 || Why I Criticize Myself to Unlock Potential
If you talk about work life balance as a 22-year-old man, you're hanging around with the wrong people. That knowing feeling when you realize you've outgrown your social circle isn't loneliness. It's your ambition finally speaking louder than your need to belong. And there's a narrative that we should

[0:19] YouTube https://youtu.be/sZOjZkivEVc?t=12 || Why I Criticize Myself to Unlock Potential
not criticize ourselves. We should not say the things that we could have done better. But I believe that that voice isn't an insecurity. I think it's a version that wants you to chase your potential. And so I think not judging the criticism, but accepting the criticism. I think those are the two separate things.

[0:41] YouTube https://youtu.be/sZOjZkivEVc?t=34 || Why I Criticize Myself to Unlock Potential
Um, and I think that's what that's what unlocks the potential while making it somewhat palatable along the way. Real quick, I'm going to show you the exact 10stage road map from zero to 100 million plus that less than 1% of companies finish. I've now done multiple times. And so I can say with a lot of

[0:58] YouTube https://youtu.be/sZOjZkivEVc?t=51 || Why I Criticize Myself to Unlock Potential
confidence that these are the stages as headcount increases that you need to get through. And I broke each of these down by eight different functions of the business. What the constraint feels like what are the symptoms of it when you're going through it. And then what steps we actually took to graduate. And we've

[1:12] YouTube https://youtu.be/sZOjZkivEVc?t=65 || Why I Criticize Myself to Unlock Potential
done this across software, physical products, uh service businesses, brickandmortar, all of this. And it works. And it's my gift to you. It's absolutely free. And so the link's in the description, but you just go acquisition.comroadmap. Just enter your info and it'll spit it right back to you. Offering.


VIDEO
TITLE: The Obvious List Nobody Does
URL: https://youtu.be/sbJsLoVPw1Y
PRIMARY_TOPIC: mindset
TOPICS: mindset, mindset, productivity, wealth

[0:00] YouTube https://youtu.be/sbJsLoVPw1Y?t=0 || The Obvious List Nobody Does
People fail not because there's some magical list nobody has. They fail because it's an obvious list nobody does. I'm so happy you like that one. It didn't like I I just just to give kudos to Jay here. You picked out tweets that were not like super banger high performers, but like I wrote these and I

[0:18] YouTube https://youtu.be/sbJsLoVPw1Y?t=11 || The Obvious List Nobody Does
was like this is like this is a thing. I picked ones that really I didn't pick them based on performance. I picked them based on like I was like I read this I was like yes. Like I like that. So just kudos to you for that because I it makes me feel good. Um but yeah, so I mean this is a super known one, but like the magic isn't the

[0:34] YouTube https://youtu.be/sbJsLoVPw1Y?t=27 || The Obvious List Nobody Does
work that we're not doing, right? It's the obvious list. Um if you were trying to get in shape, you know, you should eat less and you should move more. You know that. And so I used to even do these with when I would have a weight loss customer who'd come in the door and they'd be like, "So tell me more about

[0:47] YouTube https://youtu.be/sbJsLoVPw1Y?t=40 || The Obvious List Nobody Does
the" and I would just say like, "Do we really need to get into it?" Like you already know what you're supposed to do. The question is why you aren't doing it. That's what I'm here for. And so in a lot of these situations, like you probably know that if you're going to invest, you should uh, you know, wait 10

[1:00] YouTube https://youtu.be/sbJsLoVPw1Y?t=53 || The Obvious List Nobody Does
years. And if you're not willing to wait 10 years, then you shouldn't buy it. Which means that if you're like, well, I don't have the time to do that research. Then don't invest. Increase your active income, right? Um, and so all these things like, okay, well, how do I increase my active income? Well, I know

[1:11] YouTube https://youtu.be/sbJsLoVPw1Y?t=64 || The Obvious List Nobody Does
I need to do more than I currently am. I know I need to put my stuff out there. And so, one of my favorite frames around this is um, it's it's the Solomon paradox, right? And so, for those who don't know, in the Bible, Solomon, wise wise man. Um, but it's called the Solomon paradox because he gave amazing

[1:25] YouTube https://youtu.be/sbJsLoVPw1Y?t=78 || The Obvious List Nobody Does
advice, but his life was in shambles. And so the thing is is that we're exceptionally good at giving advice and very good and very bad at following it for ourselves. And so what's interesting is that you they actually did studies on this where they had people they they whitewashed someone's existing

[1:38] YouTube https://youtu.be/sbJsLoVPw1Y?t=91 || The Obvious List Nobody Does
circumstances and their conditions and had the same people not knowing they were criticizing themselves give critiques to this person what to do to improve their lives. And the thing is is that none of the people were actually doing it. And so the thing is um I like that frame because if you parachute your

[1:53] YouTube https://youtu.be/sbJsLoVPw1Y?t=106 || The Obvious List Nobody Does
sorry project yourself in the future and look back and say okay what would 80 years old version of me tell me to do for some reason it kind of like disembodies yourself a little bit and you can get back and say well I would tell myself to do this this and this and the thing is is that you have complete

[2:04] YouTube https://youtu.be/sbJsLoVPw1Y?t=117 || The Obvious List Nobody Does
context on your situation and so sometimes it's some of the best advice you can get and I know this is kind of like the inverted thing where you're like oh why why just actually go through the process and say I'm going to write down a conversation with myself that's 80 years old what would he or she tell

[2:18] YouTube https://youtu.be/sbJsLoVPw1Y?t=131 || The Obvious List Nobody Does
me to do. Um, and it probably is that obvious list that no one does, not the magical list that no one knows because the thing is is that like the clues of success are in plain sight. It's just that the sweat that's require the price tag associated with them is the one that people don't want to pay. So people don't really give up on their

[2:35] YouTube https://youtu.be/sbJsLoVPw1Y?t=148 || The Obvious List Nobody Does
dreams. They give up they they see what it takes to get their dreams and then decide it's too expensive. And I think that's the big thing is is they think it's mispriced. And maybe it is and I think that's okay. But my my preference would be that many people say you know what that's not worth it to me

[2:52] YouTube https://youtu.be/sbJsLoVPw1Y?t=165 || The Obvious List Nobody Does
and then be like great you've won. Like you've won. You don't need to get anywhere. You've already won where you're at. So that's at least my my thought on it. Yeah. Real quick. If you're a business owner and you're not growing as fast as you'd like, I'd like to give you a free gift. So my team and I put together the $100

[3:08] YouTube https://youtu.be/sbJsLoVPw1Y?t=181 || The Obvious List Nobody Does
million scaling roadmap, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how they got past it. And so we broke it in these 10 stages and we made this little kind of quiz thing

[3:21] YouTube https://youtu.be/sbJsLoVPw1Y?t=194 || The Obvious List Nobody Does
where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so no matter what you're struggling with,

[3:35] YouTube https://youtu.be/sbJsLoVPw1Y?t=208 || The Obvious List Nobody Does
someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you deconrain the business and you're trying to scale, we'd love to help you out on

[3:48] YouTube https://youtu.be/sbJsLoVPw1Y?t=221 || The Obvious List Nobody Does
the thank you page. You can just book a call with my team and we will look at the business, see if we can help. And if we can, we'll invite you out to Vegas and we'll do this in person live.


VIDEO
TITLE: The Price Tag of Your Goals is What Makes Them Worthwhile
URL: https://youtu.be/sfGqHc50qNI
PRIMARY_TOPIC: mindset
TOPICS: mindset, mindset, career

[0:00] YouTube https://youtu.be/sfGqHc50qNI?t=0 || The Price Tag of Your Goals is What Makes Them Worthwhile
Every worthwhile goal is worthwhile because it has a cost associated with it. And so the cost that you're going through is what makes the goal worthwhile to begin with. Because if what you are were setting out to do were immediately available to you, then it would mean it would be immediately available to everyone, which means it

[0:18] YouTube https://youtu.be/sfGqHc50qNI?t=11 || The Price Tag of Your Goals is What Makes Them Worthwhile
wouldn't be worthwhile. So the very fact that it's difficult is why it is worth doing. And so like we can't resent the price tag of the shoes that we want to buy. We just have to make the decision of whether or not we want to pay it. There's another real hammer blow. You don't get very touchyfey with

[0:35] YouTube https://youtu.be/sfGqHc50qNI?t=28 || The Price Tag of Your Goals is What Makes Them Worthwhile
with like, you know, I live in Austin now, so I'm like in in the psychedelic mecca of the United States, and people talk a lot about like trauma and and and improvement and stuff like that. Selflove is holding yourself to a higher standard than anyone else does. That's really interesting to me. I think it's believing in the

[0:59] YouTube https://youtu.be/sfGqHc50qNI?t=52 || The Price Tag of Your Goals is What Makes Them Worthwhile
85-year-old version of you who's exactly who you want to be and then ruthlessly looking at the discrepancy between the the pitence of a human that you are now compared to that man or that woman and then step by step breaking down the many differences and starting on the first one and pulling the thread.

[1:21] YouTube https://youtu.be/sfGqHc50qNI?t=74 || The Price Tag of Your Goals is What Makes Them Worthwhile
I love the idea that, you know, truth true true self- loveve a lot of the time is wrapped in acceptance and uh a degree of belonging. I reject this entirely. I just want to I just want to throw it out there. That doesn't surprise me. The idea that selflove is holding yourself to a higher standard than

[1:41] YouTube https://youtu.be/sfGqHc50qNI?t=94 || The Price Tag of Your Goals is What Makes Them Worthwhile
anyone else does. You believing in you more than anybody else does is such a first principles way of looking at self- loveve. Okay. So, I'm supposed to love myself. I'm supposed to support myself and be my biggest fan, but I don't have the most belief in me. So, I'm supposed to have self- loveve, but I cap my own potential.

[2:14] YouTube https://youtu.be/sfGqHc50qNI?t=127 || The Price Tag of Your Goals is What Makes Them Worthwhile
I have so many thoughts. So, right off the bat, even the concept of fan was something that I I if I was if you're if I was talking to 2013, 2012 Alex, I would have rejected that notion. Not like the the concept of even being a fan of myself was so foreign to me, it wouldn't been real to me. And so, I will

[2:32] YouTube https://youtu.be/sfGqHc50qNI?t=145 || The Price Tag of Your Goals is What Makes Them Worthwhile
tell you what that Alex internalized, which was that I didn't need to deserve success, but I could still have it if I did the things that created success. And so it felt like a cheat code where I was like, I can actually be a shitty person and horrible and suck at everything, but if I still work out and I still eat this

[2:48] YouTube https://youtu.be/sfGqHc50qNI?t=161 || The Price Tag of Your Goals is What Makes Them Worthwhile
way, I can still look this way even though I don't deserve it. And that was like the first, it actually felt like I was like, and for anybody who hates themselves, you can hear me. Um, that was like my first big shade, my first solace, my first foothold that I started getting on success was that I didn't

[3:03] YouTube https://youtu.be/sfGqHc50qNI?t=176 || The Price Tag of Your Goals is What Makes Them Worthwhile
need to deserve it. I could still have it anyways. And that was like very empowering for me. the other thing that you said about acceptance. So there's this big movement around self-acceptance and I want to say that I wholeheartedly reject it.


VIDEO
TITLE: We Have No Idea What These Drugs Do to Kids
URL: https://youtu.be/sfaw7wmGfls
PRIMARY_TOPIC: mindset
TOPICS: mindset, mindset, wealth

[0:00] YouTube https://youtu.be/sfaw7wmGfls?t=0 || We Have No Idea What These Drugs Do to Kids
What do you think the what do you think the modern-day version of the cigarette is? The thing that we accept as normal currently, but that the rest of in 50 years we'll look back and be like, "How are we so dumb to do this thing?" I think um I think brain meds uh are like we have no idea what's going on in the brain and so like we take you

[0:25] YouTube https://youtu.be/sfaw7wmGfls?t=18 || We Have No Idea What These Drugs Do to Kids
know it's kind of like electroshock therapy of like 50 years ago. were like, "I can't believe we did that." Or like labbotoies, you know what I mean? Like, "I can't believe we used to do that." Um, and I think a lot of the the psych drugs that people put kids on really early um is tough. I think there are

[0:41] YouTube https://youtu.be/sfaw7wmGfls?t=34 || We Have No Idea What These Drugs Do to Kids
there problem with this stuff, there's part of me that even hates that I got into it, but like there wherever there's a need, there's always a 10 times bigger amount of abuse of of of a of a solution, right? Right. And so it's kind of like workers comp. Charlie Munger talks about this, but it's like it is absolutely wrong that someone should

[1:03] YouTube https://youtu.be/sfaw7wmGfls?t=56 || We Have No Idea What These Drugs Do to Kids
work and get injured on the job and not be compensated by the company that they that they were doing work rightfully so for, right? The problem is how do you how do you manage that when there's no way to hold people accountable? And so what happens is you actually sacrifice the system for a select few.

[1:27] YouTube https://youtu.be/sfaw7wmGfls?t=80 || We Have No Idea What These Drugs Do to Kids
And so I tend to be a global optimizer but a local minimizer. What that means is like I'm willing to sacrifice the small I'm willing to sacrifice the pawn for the game. And society is not willing to sacrifice the pawn for the game because the pawn is a headline. And that's the problem with how how media I'm not even get into that. But like that's that's what that's what makes it hard and that's why it's very it's it's hard for sometimes cultures to move forward.

[1:55] YouTube https://youtu.be/sfaw7wmGfls?t=108 || We Have No Idea What These Drugs Do to Kids
But I think most people on a common sense level would rather have the whole benefit but they cannot make the decision in the short term. And so like total side note on this, if you want an amazing razor for prediction predicting people's behavior, just look at what will reward them the fastest and you can with veritable certainty guess what people and groups of people will do.

[2:19] YouTube https://youtu.be/sfaw7wmGfls?t=132 || We Have No Idea What These Drugs Do to Kids
Should we print more money or should we reel things back? Well, short term, this one's better. That's what we'll do. It's it's it's near impossible. It's hard for one person to do it for themselves. It's almost impossible for a group. And so groups will always optimize for the short term until eventually they run out and another group wins.

[2:42] YouTube https://youtu.be/sfaw7wmGfls?t=155 || We Have No Idea What These Drugs Do to Kids
It almost seems like there's a heaviness within you when you're speaking about it. Is that accurate? Because you're your mood and complexion change completely. Yeah. I just I I don't like getting into this because it's it's it it gets off the the beaten path of 3 minutes it's just a bummer. And I I I would get more into it, but I don't like getting into the politics around things. That's I've never been I've never been in it um

[3:08] YouTube https://youtu.be/sfaw7wmGfls?t=181 || We Have No Idea What These Drugs Do to Kids
ever. I've like just never gotten involved. I I because I try to play games that I have variables that I have control over. And so, um, I got this from my dad, actually, but he said, I only play games if I know I'm gonna win. And people might take that and take a lot of different things from it. But I'll tell you what he meant by that was that

[3:36] YouTube https://youtu.be/sfaw7wmGfls?t=209 || We Have No Idea What These Drugs Do to Kids
he wanted to do all the preparation and have all the unfair advantages he possibly could before taking the first step into a game. And I would say that that's probably the biggest difference between people who are big-time winners and everyone else is that like once you learn the rules of the game, then you learn how to stack the deck. And you can do it ethically and you can do it legally, right? Like easy way to stack

[4:01] YouTube https://youtu.be/sfaw7wmGfls?t=234 || We Have No Idea What These Drugs Do to Kids
the deck, wait longer than your competition, right? Like you can st you can come in with unfair advantages simply by measuring success on different time horizons or measuring a different metric for success, right? Like right now, what am I optimizing for? I'm optimizing for brand. I'm not optimizing for money,

[4:17] YouTube https://youtu.be/sfaw7wmGfls?t=250 || We Have No Idea What These Drugs Do to Kids
right? So, I'm measuring something different than somebody else might be. And so, someone who maybe made started making content at the same time as me might be making more money than me today. But, are they winning? I don't know. We're playing different games, right? And so, I think that that lens uh can be used by most people and most people don't do

[4:38] YouTube https://youtu.be/sfaw7wmGfls?t=271 || We Have No Idea What These Drugs Do to Kids
that because they don't even know the rules that they're of the game that they're trying to play. And so they are pawns in someone else's game. And so I think that's where the the heaviness of this whole thing comes from for me is that like I hate not feeling like I have an element of control over the outcomes in my life. And a lot of the stuff that's happening in the world I don't feel like I have control over.

[5:02] YouTube https://youtu.be/sfaw7wmGfls?t=295 || We Have No Idea What These Drugs Do to Kids
And that annoys me. And so I focus on the few things that are controllable for me and I direct all of my attention there. makes a lot of sense. I I've also taken a similar approach.


VIDEO
TITLE: Stop Explaining Why You Suck
URL: https://youtu.be/tKQvYeLedFg
PRIMARY_TOPIC: mindset
TOPICS: mindset

[0:00] YouTube https://youtu.be/tKQvYeLedFg?t=0 || Stop Explaining Why You Suck
I'm super sensitive to IM statements, labeling statements like this. Like, I'm a neat freak. I'm the type of person who. So, whenever you're dating someone, you're getting to know someone, people like to blanket I am statements really early on to set the stage like I'm the type I'm the type of person who likes to

[0:13] YouTube https://youtu.be/tKQvYeLedFg?t=6 || Stop Explaining Why You Suck
show up early. I like to clean things. I'm a labeler. I'm a whatever. And then, and this is the insidious part, they then say because and then they insert a reason that they made up or that sounded good in the past and people nodded their heads and agreed with. Because my mom never loved me enough. because I didn't get enough hugs

[0:30] YouTube https://youtu.be/tKQvYeLedFg?t=23 || Stop Explaining Why You Suck
because I gave a speech once and everyone laughed at me. Because you don't know and the reality is you will never know. All we know is that you do a certain type of behavior. That's it. By giving these because statements all this power, you actually put all the power into something that is unchangeable in the past and so you have

[0:47] YouTube https://youtu.be/tKQvYeLedFg?t=40 || Stop Explaining Why You Suck
to keep dealing with it. Whereas if you just said I do these things, period. Now if I want to change what I do, then I should just reward myself in the present for doing something different. And that makes it a lot more malleable and it makes your identity and what you do as a result or rather what you do and your identity as a result

[1:03] YouTube https://youtu.be/tKQvYeLedFg?t=56 || Stop Explaining Why You Suck
something under your control. You don't want to blame the things in the past that you can't change. You want to blame things in the present that you can't. So if you said I have trouble getting close to girls because my mom and I aren't close one, you give your mother all the power in your love life.

[1:18] YouTube https://youtu.be/tKQvYeLedFg?t=71 || Stop Explaining Why You Suck
You give power to something that happened in the past that you can't change to things that are happening in the present that you can change. And so wouldn't it be more useful to say in the past I have struggled to get close to girls period. Now that could be for a number of reasons. Thing is is that you don't know what

[1:34] YouTube https://youtu.be/tKQvYeLedFg?t=87 || Stop Explaining Why You Suck
reason it is cuz I could say let's say imagine all these things happened. You struggled with your mom. Let's say you had a bad breakup at some point in your life. You're not in shape. I could say I struggle getting close to girls. And I could use any of those three as my reasons. But which of those serve me?

[1:50] YouTube https://youtu.be/tKQvYeLedFg?t=103 || Stop Explaining Why You Suck
None of them. All we know is that you struggle to get close to girls. Okay. Well, then just look at what it would take to get close to girls and then do that rather than having this other thing that's attached to the behavior that you can't do anything about. It just makes changing who you are and what you do a

[2:07] YouTube https://youtu.be/tKQvYeLedFg?t=120 || Stop Explaining Why You Suck
lot easier. Sometimes people are such douchebags. They will tell a young child, "You will never have a successful relationship with a woman because you don't respect or love me, a mother." Or the reverse could be true of a father. They're a douchebag for saying that because they are labeling you with something that you

[2:23] YouTube https://youtu.be/tKQvYeLedFg?t=136 || Stop Explaining Why You Suck
can't change. But that's their problem. It also is no basis. In fact, when people are like, "Look at how the son treats the mother. That's how he's going to treat his wife." Why the would I treat my wife like I treat my mother? Dear God, that's just a statement that sounds good but has no basis in fact.

[2:40] YouTube https://youtu.be/tKQvYeLedFg?t=153 || Stop Explaining Why You Suck
You treat your wife like you treat your wife. You treat your mother like you treat your mother. They're different people. People want to have problems because it gives them a reason to suck and it be okay. It gives them ego padding so they can protect themselves for the reason why they're not successful, for the reason they

[2:54] YouTube https://youtu.be/tKQvYeLedFg?t=167 || Stop Explaining Why You Suck
haven't accomplished what they said they were going to accomplish. And so they lean on their potential, and their trauma as the two reasons that people prop up. I've got lots of potential, but I have all this trauma. And neither of those matter. I've gone through three stages of like mental development in terms of how I see

[3:09] YouTube https://youtu.be/tKQvYeLedFg?t=182 || Stop Explaining Why You Suck
changing my behavior. In the beginning, I attributed my behavior to my past traumas. The second phase was that I I chose to change the story. What if my mother was just trying to feel better and it wasn't my fault. So then I changed my behavior in that sense. The third phase, which is where I'm at now, maybe there'll be a

[3:24] YouTube https://youtu.be/tKQvYeLedFg?t=197 || Stop Explaining Why You Suck
fourth phase, but the third phase was I behave this way, period. The because statement and the second half is completely irrelevant. One, because I don't know it. Two, because I can't change it. So I might as well just choose to do the thing that I want to do. Irrelevant of my past. Real quick, if you're a business owner and

[3:39] YouTube https://youtu.be/tKQvYeLedFg?t=212 || Stop Explaining Why You Suck
you are not growing as fast as you'd like, I'd like to give you a free gift. So my team and I put together the $100 million scaling roadmap, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly where they

[3:53] YouTube https://youtu.be/tKQvYeLedFg?t=226 || Stop Explaining Why You Suck
got stuck and how they got past it. And so we broke it in these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of the functions of the business across product, marketing,

[4:06] YouTube https://youtu.be/tKQvYeLedFg?t=239 || Stop Explaining Why You Suck
sales, customer success, recruiting, IT, human resources, and finance. And so no matter what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information, and

[4:20] YouTube https://youtu.be/tKQvYeLedFg?t=253 || Stop Explaining Why You Suck
if you want us to actually help you deconrain the business and you're trying to scale, we'd love to help you out on the thank you page. You can just book a call with my team and we will look at the business, see if we can help. And if we can, we'll invite you out to Vegas and we'll do this in person live.


VIDEO
TITLE: Stop Seeing Character Traits as Traits
URL: https://youtu.be/tKktM0Go484
PRIMARY_TOPIC: mindset
TOPICS: mindset, mindset, branding

[0:00] YouTube https://youtu.be/tKktM0Go484?t=0 || Stop Seeing Character Traits as Traits
What would you say is the best way to develop character traits? Okay, so the best way to develop character traits is to stop seeing them as traits and see them as skills. And so what we want to do is have a desired behavior in a specific condition. And that creates a character trait. And character traits in

[0:23] YouTube https://youtu.be/tKktM0Go484?t=16 || Stop Seeing Character Traits as Traits
of themselves are difficult for people to understand because they're usually a variety of skills that get bucketed. kind of like that mechanism thing I was saying earlier. And so if I say I want to be more patient, patient might have a number of skills underneath of it. Now patience in and of itself is figuring

[0:37] YouTube https://youtu.be/tKktM0Go484?t=30 || Stop Seeing Character Traits as Traits
out what to do in the meantime. But I might also mean when I say patient, if I am in traffic to not get angry, I will just figure out something else to do in the meantime, right? If I want to be uh whatever you like. Basically, you have to define the term and then think about all the all the subbehaviors that in

[0:54] YouTube https://youtu.be/tKktM0Go484?t=47 || Stop Seeing Character Traits as Traits
your mind create or fit inside of that bucket of term and then you get laser pointed on what is the condition that I don't act that way and then when that condition presents itself again, how do I want to behave? And then that just comes from practice and evidence. And so it's like I I fib a lot or like I'll

[1:11] YouTube https://youtu.be/tKktM0Go484?t=64 || Stop Seeing Character Traits as Traits
tell you one that I that I I had to work on. So I uh I had I had a co-orker a couple years ago tell me he's like you know there's like Alex numbers and he's like you're you're optimistic so like you're like oh we're like we're always I'm always thinking about like the best split test or like the best case

[1:28] YouTube https://youtu.be/tKktM0Go484?t=81 || Stop Seeing Character Traits as Traits
scenario for like funnel metrics or whatever. He's like so I always have to downgrade what your numbers are. And I was like that sucks. I don't want people to have to downgrade my And so that's why state the facts and tell the truth has become a huge mantra in terms of my marketing is that I just want

[1:42] YouTube https://youtu.be/tKktM0Go484?t=95 || Stop Seeing Character Traits as Traits
everything to be to the decimal. Period. That's it. Um that's where it's at. That is current state. And so every time I had an opportunity where I'm like I'm about to state numbers, I instead of saying rounding up or saying like this is what it could be if we made a couple of these changes, I say this is what it

[1:57] YouTube https://youtu.be/tKktM0Go484?t=110 || Stop Seeing Character Traits as Traits
is. These are the these are the facts. And then that has allowed like I haven't gotten that piece of feedback in, you know, years since then. Uh but that was something that I was trying to fix with myself. Now what was the character trait there? Honesty. You know what I mean? Like I don't you know it depends on how

[2:10] YouTube https://youtu.be/tKktM0Go484?t=123 || Stop Seeing Character Traits as Traits
you want to bucket it or exaggeration or whatever. Um, but just think about the specific condition and the bucket the bucket of behaviors that you want that in your mind create that trait.


VIDEO
TITLE: The Most Important Skill to Develop for Success
URL: https://youtu.be/tbNTKpwvRK4
PRIMARY_TOPIC: mindset
TOPICS: mindset, mindset, career

[0:00] YouTube https://youtu.be/tbNTKpwvRK4?t=0 || The Most Important Skill to Develop for Success
is resilience. And this one's a really interesting one. And I I I want to like if there's one of these that I think is one of the most workable for many of you and also probably the one that I would encourage you to work on the most if you don't have what you want in life, it would be this one. I mean tolerance is

[0:12] YouTube https://youtu.be/tbNTKpwvRK4?t=5 || The Most Important Skill to Develop for Success
amazing too, but I would say maybe tolerance and resilience together. But let me explain. So resilience is after I'll give you the formal definition, then I'll give you the third grade definition. So after a change in behavior has occurred from a bad thing, how long it takes you to return to a new baseline. So once bad happens to

[0:30] YouTube https://youtu.be/tbNTKpwvRK4?t=23 || The Most Important Skill to Develop for Success
you and you start acting out, how long does it take you to stop acting out? That's what resilience is. It's a measure of time. So do you bounce back in five minutes? You take a couple breaths. You walk outside. You come back in. You're good to go. Right? If so, you have high resilience. So even if it's, now mind you, even if

[0:50] YouTube https://youtu.be/tbNTKpwvRK4?t=43 || The Most Important Skill to Develop for Success
it's really steep, even if you like go crazy, but then you come back real fast, you still have high resilience. You might have low fortitude, but you have high resilience. You're back. All right. Or does it take you five years to bounce back compared to the five-minute person? You have low resilience. Look how long it

[1:09] YouTube https://youtu.be/tbNTKpwvRK4?t=62 || The Most Important Skill to Develop for Success
takes you to to come back to normal. And so, as you're thinking through this, I would encourage you, one, you can think about yourself, but also like who are the people in your lives who are like, man, something throws so and so off and it's like they're in a funk for like months. That person is low resilience,

[1:23] YouTube https://youtu.be/tbNTKpwvRK4?t=76 || The Most Important Skill to Develop for Success
right? If you have high resilience, what's interesting about it is that like even if something rock completely rocks you, you can come back and it doesn't massively affect your life because you're like, I'm I'm already back. Are you recovered?


VIDEO
TITLE: The Rule I Made After Reading 10 Self-Help Books
URL: https://youtu.be/tx_NEKS0J2Q
PRIMARY_TOPIC: mindset
TOPICS: mindset, productivity, mindset

[0:00] YouTube https://youtu.be/tx_NEKS0J2Q?t=0 || The Rule I Made After Reading 10 Self-Help Books
Yeah, when I was getting started in my um entrepreneurial journey and I would say this is like pre this I was when I was entrepreneur, right? Like I hadn't quit my job yet. I started reading all these self-help books and I remember reading like it was probably like my 10th book in a row and I realized that

[0:13] YouTube https://youtu.be/tx_NEKS0J2Q?t=6 || The Rule I Made After Reading 10 Self-Help Books
the words in that book contradicted like the second self-help book that you know one was like it's all about goals. The other one's like it's all about taking you know steps or whatever it was, right? And I and I all of a sudden I was like you know my life is the same. I've read all these books, but my I I

[0:28] YouTube https://youtu.be/tx_NEKS0J2Q?t=21 || The Rule I Made After Reading 10 Self-Help Books
still literally live in the exact same condo in Baltimore with doing the same job. Like nothing has changed. And so I just made the commitment that whatever the next book that I was going to read, I would just not read another book until I'd done everything in that book. Um and I that's when I quit my job and I did a

[0:43] YouTube https://youtu.be/tx_NEKS0J2Q?t=36 || The Rule I Made After Reading 10 Self-Help Books
whole bunch of other things. And um I've actually more or less stuck with that in terms of like when I read books or even listen to podcasts, I usually do it with an intention to get something out of it. And um I usually have notes up and so that's so my intake on information because I because I get asked a lot. I'm

[0:58] YouTube https://youtu.be/tx_NEKS0J2Q?t=51 || The Rule I Made After Reading 10 Self-Help Books
sure you do. Like I actually don't read that much. Um I definitely don't read non-fiction. I read like fantasy. Red Rising Baby. That's right. Um but it's because usually I get overwhelmed with the amount of things I would have to do and so I'm like I don't need more information. I'm good. Like I'm like I

[1:14] YouTube https://youtu.be/tx_NEKS0J2Q?t=67 || The Rule I Made After Reading 10 Self-Help Books
could read a chapter and be like all right that's it. I like it'll take me two weeks to do this. And so then like the rest of the time is doing that. And so, how do you ensure that the things that you're reading are giving you good advice? Because if you didn't move on before you took two weeks to go and do

[1:27] YouTube https://youtu.be/tx_NEKS0J2Q?t=80 || The Rule I Made After Reading 10 Self-Help Books
the thing, but the thing was dog you've spent two weeks going backward. So, I would probably I would make the argument that I wouldn't have gone backwards because I would have gained the experience. And so, I would have more context to know what the second thing was going to be. And that's just kind of like the trial by fire, learning

[1:43] YouTube https://youtu.be/tx_NEKS0J2Q?t=96 || The Rule I Made After Reading 10 Self-Help Books
through iteration. And I think I tend to do more of that. Um, sort of a win or learn philosophy. Yeah. And I I would say that like there there are entrepreneurs who are definitely like super super duper planners and there are entrepreneurs who are more like let's just move and break and we'll figure it out. I tend to be really

[1:58] YouTube https://youtu.be/tx_NEKS0J2Q?t=111 || The Rule I Made After Reading 10 Self-Help Books
this on the micro in terms of like move and break you know like we'll figure it out as we go. And I just tend to be a planner only in the big like very grand like what do I really want to do in 10 years? But the majority of the time it's like let's see and we'll we'll we'll learn. I've learned so much like

[2:15] YouTube https://youtu.be/tx_NEKS0J2Q?t=128 || The Rule I Made After Reading 10 Self-Help Books
so much of the content that I have comes from just up in business and people are like this is such original content. I was like this is just because that's what my life was. I just like I made this mistake and it didn't work but I said this one thing one time and then all these people bought and I was like oo how do I do

[2:30] YouTube https://youtu.be/tx_NEKS0J2Q?t=143 || The Rule I Made After Reading 10 Self-Help Books
that again? And so like it was always through iteration and I I I've read all these books but there's between knowing how uh or sorry knowing that and knowing how like knowing that maybe this works maybe but once you do it it's a different type of learning where at least for me it's about been that way

[2:45] YouTube https://youtu.be/tx_NEKS0J2Q?t=158 || The Rule I Made After Reading 10 Self-Help Books
you could read you could read a 100 books on sales but when you take your first cold call of that goes out the window because you actually have to you actually have to sell. Real quick if you're a business owner and you are not growing as fast as you'd like I'd like to give you a free gift. So my team and I put together the $100

[2:59] YouTube https://youtu.be/tx_NEKS0J2Q?t=172 || The Rule I Made After Reading 10 Self-Help Books
million scaling roadmap, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how they got past it. And so we broke it in these 10 stages and we made this little kind of quiz thing

[3:13] YouTube https://youtu.be/tx_NEKS0J2Q?t=186 || The Rule I Made After Reading 10 Self-Help Books
where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so no matter what you're struggling with,

[3:26] YouTube https://youtu.be/tx_NEKS0J2Q?t=199 || The Rule I Made After Reading 10 Self-Help Books
someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you deconstrain the business and you're trying to scale, we'd love to help you

[3:39] YouTube https://youtu.be/tx_NEKS0J2Q?t=212 || The Rule I Made After Reading 10 Self-Help Books
out on the thank you page. You can just book a call with my team and we will look into the business, see if we can help. And if we can, we'll invite you out to Vegas and we'll do this in person live.


VIDEO
TITLE: Why Your Restaurant Marketing Doesn’t Matter
URL: https://youtu.be/u99G6KwRWQ0
PRIMARY_TOPIC: mindset
TOPICS: mindset, retention-churn, leads, scaling

[0:00] YouTube https://youtu.be/u99G6KwRWQ0?t=0 || Why Your Restaurant Marketing Doesn’t Matter
I'm in the restaurant business. So, restaurant business. Restaurant business. Go. Uh, we do about 25 plus million in revenue. Uh, we're trying to get to 100. Amazing. How many locations? We have six. What's the What type of dining? Uh, actually there are five different concepts. Uh, two two that are American Pub Fair.

[0:18] YouTube https://youtu.be/u99G6KwRWQ0?t=11 || Why Your Restaurant Marketing Doesn’t Matter
At least you're focused. That's good. Well, there was They're all restaurants. There was a lawsuit that got in the way of growing brand. So, I'm I'm um what's stopping us is probably to be truthful is me and my business partner, which I dragged here. Uh I'm more business partner, business partner over here. Yeah.

[0:34] YouTube https://youtu.be/u99G6KwRWQ0?t=27 || Why Your Restaurant Marketing Doesn’t Matter
I'm more the front-facing marketing person. He's the impleer finance guy, right? So, I thought I'd bring him, you know, to listen to the spiel. Right. So, if I'm looking at the business worksheet that we filled out from the beginning, the problem is the LTV to CAC. How do I I don't have those numbers,

[0:52] YouTube https://youtu.be/u99G6KwRWQ0?t=45 || Why Your Restaurant Marketing Doesn’t Matter
right? Yeah. So in a restaurant I have let's say I have information from our what do we say our I'm trying to think I'll just our programs yeah so restaurants is a such a unique business um the thing is is like more than anything and this may sound ironic it's like on the polar ends of business you have restaurants on one side and

[1:19] YouTube https://youtu.be/u99G6KwRWQ0?t=72 || Why Your Restaurant Marketing Doesn’t Matter
then on the other side you've got super high tech and they both converge the same truth, which is that in the long run, product is the only thing that matters. And so at the end of the day, you can do all the marketing things you want in the world. If the food sucks, the food sucks. True. And if the exper and also that's

[1:33] YouTube https://youtu.be/u99G6KwRWQ0?t=86 || Why Your Restaurant Marketing Doesn’t Matter
obviously tailored with the experience, the service, the environment, all of those other things, but if the experience overall is noteworthy enough, then you get a lot of like, yeah, it was all right. And then they never come back and then someone's like, oh, I guess we won't try there then. Right? It's that those tiny little

[1:47] YouTube https://youtu.be/u99G6KwRWQ0?t=100 || Why Your Restaurant Marketing Doesn’t Matter
because most people do find restaurants through word of mouth and reviews. It's like 90% those two sources. I mean, not many people are scrolling Instagram and are like, "Oh, I will respond to the buy one get one." Now, the one exception to that is when you have a grand opening, which you should have, I'm sure you do

[2:04] YouTube https://youtu.be/u99G6KwRWQ0?t=117 || Why Your Restaurant Marketing Doesn’t Matter
have hopefully have a grand opening strategy for future locations. Um, that for sure is hardcore marketing that you're doing. But the idea is that you never do grand openings until you know that the model that you have, the experience that you deliver, the food that you make, when someone comes in, you know that off of the grand opening,

[2:22] YouTube https://youtu.be/u99G6KwRWQ0?t=135 || Why Your Restaurant Marketing Doesn’t Matter
you can get that that that location to full capacity within six months just off of the word of mouth of basically the initial push, which by the way is how all brick and mortar should work. with restaurants, it's just more exacerbated because data collection is harder and gross margins are smaller, right? And so, um, basically, if if

[2:40] YouTube https://youtu.be/u99G6KwRWQ0?t=153 || Why Your Restaurant Marketing Doesn’t Matter
you're like, how do I how do I aggressively grow the business? It's going to be mostly the food and the experience, which is the sad and also amazing. How do I get the finance guy to spend money in marketing? Um, because if I'm looking for that number, that CAC number, yeah, I don't know how to to get that number.

[3:00] YouTube https://youtu.be/u99G6KwRWQ0?t=173 || Why Your Restaurant Marketing Doesn’t Matter
So right now let's say let's say hypothetically you you spend $0 on marketing just for you know shits and giggles. So it's like well what's our marketing expense right now? Well it's zero. You could just reframe that question which is like what do we like what do we pay in premium across our systems our service and our and our

[3:18] YouTube https://youtu.be/u99G6KwRWQ0?t=191 || Why Your Restaurant Marketing Doesn’t Matter
ingredients that increase the virality or word of mouth from the business. That alpha that spread is basically the marketing. You're just doing it in the form of product. Um but to get that um finance guy to open like you need to have a grand opening playbook that needs to include what overstaff we do I mean

[3:39] YouTube https://youtu.be/u99G6KwRWQ0?t=212 || Why Your Restaurant Marketing Doesn’t Matter
what overstaff we do and how much money we're going to spend on ads across all channels and what are the kind of promotional giveaways that we're going to do in the beginning unless it's super premium but even then the giveaways still happen. They're just different. Giveaways are still the way as like

[3:53] YouTube https://youtu.be/u99G6KwRWQ0?t=226 || Why Your Restaurant Marketing Doesn’t Matter
grand opening strategies. It's just going to be exclusive and invite only and things like that, but it still works the same way. Okay. Thank you. Appreciate it. Yeah. If you're a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So, my team and I put together the $100 million

[4:08] YouTube https://youtu.be/u99G6KwRWQ0?t=241 || Why Your Restaurant Marketing Doesn’t Matter
scaling road map, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how they got past it. And so we broke it into these 10 stages and we made this little kind of quiz thing where if you put in your business

[4:22] YouTube https://youtu.be/u99G6KwRWQ0?t=255 || Why Your Restaurant Marketing Doesn’t Matter
information, it'll tell you where you're at. And the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so no matter what you're struggling with, someone else has already struggled with

[4:36] YouTube https://youtu.be/u99G6KwRWQ0?t=269 || Why Your Restaurant Marketing Doesn’t Matter
it and solved it. And so I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information. And if you want us to actually help you deconrain the business and you're trying to scale, we'd love to help you out on the thank you page genius. Book a call

[4:49] YouTube https://youtu.be/u99G6KwRWQ0?t=282 || Why Your Restaurant Marketing Doesn’t Matter
with my team and we will look at the business, see if we can help, and if we can, we'll invite you out to Vegas and we'll do this in person live.


VIDEO
TITLE: The Only Sign of Success Nobody Talks About
URL: https://youtu.be/uGcYQOQS3Nc
PRIMARY_TOPIC: mindset
TOPICS: mindset, mindset, branding

[0:00] YouTube https://youtu.be/uGcYQOQS3Nc?t=0 || The Only Sign of Success Nobody Talks About
And I promise you, every single person who wants to do something with their life and has done something with their life has gone through the exact chapter that you're going through. And it's the lonely chapter. It's the chapter where you you're you don't fit in with your own friends, but you don't have the

[0:14] YouTube https://youtu.be/uGcYQOQS3Nc?t=7 || The Only Sign of Success Nobody Talks About
outcomes yet to fit into a new group of friends. And you're doing this thing. You're consuming content on the internet. You're you're doing these free tutorials online to try and figure out how to set up a podcast and where do I host this thing? And then there and and and you're going through this and you're

[0:26] YouTube https://youtu.be/uGcYQOQS3Nc?t=19 || The Only Sign of Success Nobody Talks About
like, "Am I is this even worth it?" because you have no signs of success, right? But if there's anything that you can take away from what we're saying right now is that the sign of success is the hate that you get along the way. And what you can't do is bend the knee to their hate and fit back into the

[0:41] YouTube https://youtu.be/uGcYQOQS3Nc?t=34 || The Only Sign of Success Nobody Talks About
conformity because it's comfortable and it's warm because like in the Matrix when Trinity opens the door when when Neo's about to go take the red pill and he wants to get out of the car, she says, "No, you've been down that road and you know exactly where it leads and I know that's not where you want to be.

[0:57] YouTube https://youtu.be/uGcYQOQS3Nc?t=50 || The Only Sign of Success Nobody Talks About
And then he closes the door. Like right now, this moment that you're going through is Trinity opening the door and being like, "You could go back." But then you'd have to remember exactly what the reason was that you decided not to go out to begin with because you listen to this podcast and you consume this

[1:11] YouTube https://youtu.be/uGcYQOQS3Nc?t=64 || The Only Sign of Success Nobody Talks About
content. You're like, "I can do more than this." Like because you are starting to live in some of that hell where you look in the mirror and you're like, "I can do more." And you start to see the person that you could be and you're like, "This does start to feel like hell." The reason that it's uncomfortable and the reason that

[1:27] YouTube https://youtu.be/uGcYQOQS3Nc?t=80 || The Only Sign of Success Nobody Talks About
I do have sympathy for the people that see this is ignorance in some regards is bliss. As soon as you begin to posit an ideal, you then begin to compare yourself to that ideal. Yeah. And the gap in potential between you and the person that you could have been begins to get more stark and even the slightest glimmer of, wow, I can I

[1:50] YouTube https://youtu.be/uGcYQOQS3Nc?t=103 || The Only Sign of Success Nobody Talks About
can read a book or follow a course or listen to a podcast and then work really really hard on one thing and change the thermodynamics of my mind. Change the texture of my own existence dayto-day because I worked at a thing and now I understand nutrition. you know, I know kung fu, like I I understand nutrition

[2:10] YouTube https://youtu.be/uGcYQOQS3Nc?t=123 || The Only Sign of Success Nobody Talks About
or I can I understand how to sleep well. Okay. As soon as you know that sleep is important and what you need to do to do it, every single night of bad sleep that you have is on you. Yeah. Yeah. Because before you had the excuse that you're ignorant. Yeah. And guess what? Now you don't. Every worthwhile goal is worthwhile

[2:29] YouTube https://youtu.be/uGcYQOQS3Nc?t=142 || The Only Sign of Success Nobody Talks About
because it has a cost associated with it. And so the cost that you're going through is what makes the goal worthwhile to begin with because if what you are were setting out to do were immediately available to you, then it would mean it would be immediately available to everyone, which means it wouldn't be worthwhile. So the very fact

[2:46] YouTube https://youtu.be/uGcYQOQS3Nc?t=159 || The Only Sign of Success Nobody Talks About
that it's difficult is why it is worth doing. And so like we can't resent the price tag of the shoes that we want to buy. We just have to make the decision of whether or not we want to pay it. Real quick, if you're a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift.

[3:02] YouTube https://youtu.be/uGcYQOQS3Nc?t=175 || The Only Sign of Success Nobody Talks About
So, my team and I put together the $100 million scaling roadmap, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how they got past it. And so we broke it in these 10 stages and we

[3:16] YouTube https://youtu.be/uGcYQOQS3Nc?t=189 || The Only Sign of Success Nobody Talks About
made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so no

[3:29] YouTube https://youtu.be/uGcYQOQS3Nc?t=202 || The Only Sign of Success Nobody Talks About
matter what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you deconrain the business and you're trying

[3:43] YouTube https://youtu.be/uGcYQOQS3Nc?t=216 || The Only Sign of Success Nobody Talks About
to scale, we'd love to help you out on the thank you page. You can just book a call with my team and we will look at the business, see if we can help, and if we can, we'll invite you out to Vegas and we'll do this in person live.


VIDEO
TITLE: Why You Keep Pivoting (And How to Stop)
URL: https://youtu.be/v1uoKmNAOl4
PRIMARY_TOPIC: mindset
TOPICS: mindset, mindset, niche

[0:00] YouTube https://youtu.be/v1uoKmNAOl4?t=0 || Why You Keep Pivoting (And How to Stop)
Okay. How do you stop constantly pivoting before execution when each new idea seems more rational than the last? I'm stuck in analysis and can't commit to anything. Okay. So, the reason each new idea feels more compelling than the last is that you're actually running on this lovely loop here. Um, which is one

[0:18] YouTube https://youtu.be/v1uoKmNAOl4?t=11 || Why You Keep Pivoting (And How to Stop)
of my favorites, which is basically the the doom cycle. So, you start here and then you get really excited. This is called uninformed optimism. This is where you see the new idea and you're like, "Holy this looks awesome." Then you find out more about that idea and then you get into informed pessimism.

[0:41] YouTube https://youtu.be/v1uoKmNAOl4?t=34 || Why You Keep Pivoting (And How to Stop)
Oh no, this isn't as easy as I thought. I'm not going to become a millionaire overnight. And so then what you do is you go into the valley of despair, which is the sad face. And then at this point, what you do is you find another shiny object. And so you just keep doing the cycle over and over again. The only way

[0:55] YouTube https://youtu.be/v1uoKmNAOl4?t=48 || Why You Keep Pivoting (And How to Stop)
to get out of it is basically make it through the valley of despair. So that you then get to informed optimism rather than uninformed optimism, which then leads you to achievement. All right? And so you're basically going through the same cycle over and over again of uh something that I'm doing sucks because I

[1:11] YouTube https://youtu.be/v1uoKmNAOl4?t=64 || Why You Keep Pivoting (And How to Stop)
just found out about it. I found this new thing. I don't know much about it, but it sounds exciting. I found out more. It's not as exciting as I thought. Let me look for something else. I'll tell you a story that my CFO, Suzanne Shifflet, told me a long time ago. She said, "Alex, in all my years, all I can

[1:27] YouTube https://youtu.be/v1uoKmNAOl4?t=80 || Why You Keep Pivoting (And How to Stop)
tell you is everything's got shit." She's like, "I've been in this business, this business, this all businesses have problems. All all businesses have And the reason that the grass is so green on the other side is because it's fertilized with manure." All right? And so, every single business that feels

[1:42] YouTube https://youtu.be/v1uoKmNAOl4?t=95 || Why You Keep Pivoting (And How to Stop)
like it's easy is only a signal that you don't know enough yet. That is a promise that I can make to you. And I can say that last year um maybe it was 2024 was the first year in my whole career where I actually was like I don't think I have this whole shiny object thing as much as I used to. And I would say that for the

[1:58] YouTube https://youtu.be/v1uoKmNAOl4?t=111 || Why You Keep Pivoting (And How to Stop)
first 13 years of my career, it was like a huge problem for me. And uh the story that like when it became real for me was a friend of mine uh made like 50 million in crypto in a quarter. And um I was like holy And not once in my mind was I like I should get into this. I was like, I have no idea how that works. I'm

[2:18] YouTube https://youtu.be/v1uoKmNAOl4?t=131 || Why You Keep Pivoting (And How to Stop)
glad he spends all his time doing it. I've got my own thing going on. Because there's so much debt that you have to pay down to get good at anything that once you start really going down the path, it's like the thing that we have to think about is let's say this is year one, this is year two, this is year three with whatever

[2:37] YouTube https://youtu.be/v1uoKmNAOl4?t=150 || Why You Keep Pivoting (And How to Stop)
business opportunity you're on, right? You want to at year three say I want to jump to this new opportunity because it looks more exciting. And it looks more exciting because you think the growth rate is more compelling. But what that really looks like is like, okay, maybe this is year one of the new thing. But

[2:52] YouTube https://youtu.be/v1uoKmNAOl4?t=165 || Why You Keep Pivoting (And How to Stop)
the thing is is year one of new thing is still year four of the old thing. But then you're like, okay, but maybe my growth will be faster. So maybe I'll be at year three at year two on my new thing. Yeah, but then I have to compare it to year five of my old thing. And this is how compounding works over the

[3:12] YouTube https://youtu.be/v1uoKmNAOl4?t=185 || Why You Keep Pivoting (And How to Stop)
long haul is that like I talk about Mr. Panda a lot who's my neighbor or was my neighbor um who owns Panda Express. If you were to talk to him 45 years ago and say hey what are you doing? He's like oh I'm a China man and I'm going to make a Chinese chicken shack. I want to say chicken shack. Um most people would say

[3:30] YouTube https://youtu.be/v1uoKmNAOl4?t=203 || Why You Keep Pivoting (And How to Stop)
hey that's not a very good opportunity vehicle. Why are you going to do that? Well you know 45 years later he's a decad billionaire. So how do how do you do that? He just kept selling chicken and made it the absolute best in the world. Uh raising canes has seven ingredients on the menu, right? They keep it so simple on purpose because

[3:46] YouTube https://youtu.be/v1uoKmNAOl4?t=219 || Why You Keep Pivoting (And How to Stop)
they've tried to to eliminate all complexity in the business which allowed them to scale. And so you can only get that depth of knowledge with the comp with basically surface area of exposure to the opportunity. And so you have to see the ridges. You have to get into the texture. And so you have to get past the

[4:01] YouTube https://youtu.be/v1uoKmNAOl4?t=234 || Why You Keep Pivoting (And How to Stop)
point where you feel like it no longer makes sense because that's the point where everyone stops. And so if you see people who are successful, I will give you a belief that I have that has served me well, which is that if someone else can do it, they're made from the same flesh and blood that I am, I can use the

[4:14] YouTube https://youtu.be/v1uoKmNAOl4?t=247 || Why You Keep Pivoting (And How to Stop)
same hands and the same feet and the same mouth to do the same things that they're doing. There's nothing that makes them any better than me. And I can do it. And so all I have to do is I have to model what they're doing. And if I model exactly what they do, I should be able to get what they're doing. But if

[4:26] YouTube https://youtu.be/v1uoKmNAOl4?t=259 || Why You Keep Pivoting (And How to Stop)
I'm me, I'm like, well, if I do twice as much or three times as much, then I should be on a long enough time resin be able to beat them. And fundamentally, that has been my viewpoint of the world. And if you have the struggle, it's because you need to stick with it. If you're a business owner and you are not

[4:39] YouTube https://youtu.be/v1uoKmNAOl4?t=272 || Why You Keep Pivoting (And How to Stop)
growing as fast as you'd like, I'd like to give you a free gift. So my team and I put together the $100 million scaling road map, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how

[4:53] YouTube https://youtu.be/v1uoKmNAOl4?t=286 || Why You Keep Pivoting (And How to Stop)
they got past it. And so we broke it into these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at. And the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer

[5:05] YouTube https://youtu.be/v1uoKmNAOl4?t=298 || Why You Keep Pivoting (And How to Stop)
success, recruiting, IT, human resources, and finance. And so, no matter what you're struggling with, someone else has already struggled with it and solved it. And so, I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you

[5:21] YouTube https://youtu.be/v1uoKmNAOl4?t=314 || Why You Keep Pivoting (And How to Stop)
deconstrain the business and you're trying to scale, we'd love to help you out on the thank you page. You can just book a call with my team and we will look at the business, see if we can help, and if we can, we'll invite you out to Vegas and we'll do this in person live.


VIDEO
TITLE: How to Make Risk-Adjusted Bets in Business
URL: https://youtu.be/vMtyb9dW0nw
PRIMARY_TOPIC: mindset
TOPICS: mindset, mindset, wealth, scaling

[0:00] YouTube https://youtu.be/vMtyb9dW0nw?t=0 || How to Make Risk-Adjusted Bets in Business
So I was I was thinking about what you were saying earlier with regards to risk and our ability to detect it. So the other part of that that's been really interesting is we also not only do we detect more threats, we also overemphasize how catastrophic they could be and the converse of that is we rarely identify the upside. And when we

[0:22] YouTube https://youtu.be/vMtyb9dW0nw?t=15 || How to Make Risk-Adjusted Bets in Business
do, we typically underestimate the upside. And I think this is something that a lot of people don't talk about as much. Um, obviously I always have a business, you know, hat on literally. Uh, and but I think about this because I think this is where like you said at the very beginning that people complain

[0:38] YouTube https://youtu.be/vMtyb9dW0nw?t=31 || How to Make Risk-Adjusted Bets in Business
because they cannot accurately view reality. And so if we tie that to this concept, then it means that people will disproportionately blame the universe and then perceive significantly greater risk for them asking Google out, starting a business, taking a loan, uh you know, asking a stranger to buy something,

[0:59] YouTube https://youtu.be/vMtyb9dW0nw?t=52 || How to Make Risk-Adjusted Bets in Business
making a podcast and for fear of what other people on the internet will say or people who know them, right? Right? So we we catastrophize this side, but the flip side is and you hear this a lot when people, you know, do make it and what not. They're like, I never dreamed it would be this big. Now, some people

[1:13] YouTube https://youtu.be/vMtyb9dW0nw?t=66 || How to Make Risk-Adjusted Bets in Business
are obsessive and like absolutely have thought through everything. I fall more on that side. Uh but uh on on the other hand though, a lot of people do get there and they're like, I never thought it was going to be this big. And it's because we typically just underemphasize the upside, which is where from the

[1:27] YouTube https://youtu.be/vMtyb9dW0nw?t=80 || How to Make Risk-Adjusted Bets in Business
business perspective, it's like that's where the alpha is. That's where the outperformance exists. where most people think, hey, this bet uh it could go to zero. And you're like, h I don't think it's going to go to zero. But even if it did go to zero, I have a 10x here. And so if I have a 50% shot at a 10x and the

[1:43] YouTube https://youtu.be/vMtyb9dW0nw?t=96 || How to Make Risk-Adjusted Bets in Business
other 50 is zero, I should take that shot every single time knowing that I'm going to be wrong half the time, it still makes sense to take. And so I think um people are not good at making those riskadjusted return bets um obviously financially, but even in the very micro aspect of our lives. And so the we talked earlier about uh you know

[2:01] YouTube https://youtu.be/vMtyb9dW0nw?t=114 || How to Make Risk-Adjusted Bets in Business
the cosmic irrelevance and the frame of the veteran but there's a third frame that I think about a lot which is I call it play it out. And so it's like let's no let's let's sit in there because again fear exists in the vague not in the specific and in the resistance. Yes. And so like when we have these um

[2:17] YouTube https://youtu.be/vMtyb9dW0nw?t=130 || How to Make Risk-Adjusted Bets in Business
these spec specificities of like okay I'm going to start a p I can't start a podcast like okay it's this big vague thing but no like let's play it out like let's see what actually would happen. So, I'm going to upload something and then people don't listen to it. Okay. Well, they didn't listen to it.

[2:34] YouTube https://youtu.be/vMtyb9dW0nw?t=147 || How to Make Risk-Adjusted Bets in Business
Okay. Well, then that's not a problem. Okay. Let's say people, let's say tons of people listen to it, which I don't know how that magically happens, but let's say tons of people listen to it and they all hate it. Okay. Immediately you have this anxiety that No, but but let's play it out. Like, what's happens

[2:48] YouTube https://youtu.be/vMtyb9dW0nw?t=161 || How to Make Risk-Adjusted Bets in Business
next? It's like, okay, is it going to change what I eat? Is it going to change where I sleep? Okay, let's say let's say I all of a sudden I lose all the money that I have. It's like, okay, well, I probably have a bunch of people that if I really needed to sleep on their couch or in a spare bedroom, I could do that.

[3:03] YouTube https://youtu.be/vMtyb9dW0nw?t=176 || How to Make Risk-Adjusted Bets in Business
Okay, so I'm not really going to be homeless. And if I really didn't have enough money for food, I can go to a homeless shelter and get food, right? So, it's like, wait, so my worst case scenario is like I have shelter and I have food and I'm still breathing air. So, that's the downside. And so, there's

[3:18] YouTube https://youtu.be/vMtyb9dW0nw?t=191 || How to Make Risk-Adjusted Bets in Business
this catastrophizing that we cuz we our brains are meant to are meant to keep us alive. We literally think if we fail, we die. Like everyone will will ostracize us from the group and we will be alone and die. And so just actually playing it out, not one step, but like two more steps after that, you're like, "Okay, so my actual

[3:36] YouTube https://youtu.be/vMtyb9dW0nw?t=209 || How to Make Risk-Adjusted Bets in Business
downside risk is nothing, but my upside is everything I've wanted." And even if I even if I'm at 50% off on that, it's still worth the shot. Real quick, I'm going to show you the exact 10 stage road mapap from zero to 100 million plus that less than one percent of companies finish I've now done multiple times. And

[3:54] YouTube https://youtu.be/vMtyb9dW0nw?t=227 || How to Make Risk-Adjusted Bets in Business
so I can say with a lot of confidence that these are the stages as headcount increases that you need to get through. And I broke each of these down by eight different functions of the business, what the constraint feels like, like what are the symptoms of it when you're going through it. And then what steps we

[4:08] YouTube https://youtu.be/vMtyb9dW0nw?t=241 || How to Make Risk-Adjusted Bets in Business
actually took to graduate. And we've done this across software, physical products, uh service businesses, brick and mortar, all of this. and it works and it's my gift to you. It's absolutely free and so the link's in the description, but you just go acquisition.comroadmap. Just enter your info and it'll spit it

[4:22] YouTube https://youtu.be/vMtyb9dW0nw?t=255 || How to Make Risk-Adjusted Bets in Business
right back to you.


VIDEO
TITLE: The Happiness Formula I’ve Discovered
URL: https://youtu.be/vUa-zHArE9Q
PRIMARY_TOPIC: mindset
TOPICS: mindset, mindset, productivity

[0:00] YouTube https://youtu.be/vUa-zHArE9Q?t=0 || The Happiness Formula I’ve Discovered
Because we all know the happiness formula which is um when this happens I'll be happy, right? When X I'll be happy or if X I'll be happy. Um and so we you know I I've set up that equation. I'm sure I know you've never set up this equation for yourself in your life, but you know I I've set that up and I think

[0:18] YouTube https://youtu.be/vUa-zHArE9Q?t=11 || The Happiness Formula I’ve Discovered
that just serves as as my my biggest reminder. Um but it's also why I probably am a pretty existential nihilist overall. Um because I I've had so much evidence that none of those things quote brought me joy, but the things that we were talking earlier about anticipation being kind of the hot button on pleasure.

[0:34] YouTube https://youtu.be/vUa-zHArE9Q?t=27 || The Happiness Formula I’ve Discovered
Y I feel like the hot button on joy for me is what I'm doing right now. So like I haven't done the event yet, right? I haven't I haven't given the presentation, but when I'm in the rocky cut scene of like of beating I'm not going to say beating the cow carcass. I'll say it that way. Um I'm trying to

[0:52] YouTube https://youtu.be/vUa-zHArE9Q?t=45 || The Happiness Formula I’ve Discovered
avoid certain words. Anyways, um that when I'm when I'm when I'm when I'm putting that work in and doing the reps, like that's when I'm actually my most in flow and enjoying myself the most. And so it's actually a lie that I've been telling myself that like once the presentation goes well, I'll feel good

[1:10] YouTube https://youtu.be/vUa-zHArE9Q?t=63 || The Happiness Formula I’ve Discovered
because in some ways now I feel like when the presentation happens, I'll be disappointed because I won't get to do this anymore. I'll have to find something else to pick as a target so that I can get back into my rocky cut scene. And so I think that that that has taken some time and I've gotten better

[1:24] YouTube https://youtu.be/vUa-zHArE9Q?t=77 || The Happiness Formula I’ve Discovered
at it. I really do think I've gotten a lot better at it. Um at least recognizing because the more the more times I've I've had W's and then realized that right afterwards I felt nothing, I had to think back of like what are the things that I enjoyed most in my life? And it's always in pursuit. And I'm like well then why don't I set

[1:42] YouTube https://youtu.be/vUa-zHArE9Q?t=95 || The Happiness Formula I’ve Discovered
something really big really far so I can be in pursuit for the longest period of time possible. And that's where I think a lot of people from the outside, you know, they cast their expectations of life onto me and say, "I wouldn't live my life that way. You're always you're always working. You're always doing

[1:54] YouTube https://youtu.be/vUa-zHArE9Q?t=107 || The Happiness Formula I’ve Discovered
these things." But it's like, I'm actually always spending my time in pursuit because in pursuit is my button for enjoyment. Well, what about if it wasn't achieving the thing at the end? If the reason that you set yourself goals is exclusively to motivate yourself to enjoy the route toward those goals. And I know that it's

[2:16] YouTube https://youtu.be/vUa-zHArE9Q?t=129 || The Happiness Formula I’ve Discovered
not the destination, it's the journey is kind of cliche. And I think this is is slightly subtly different, which is that it's actually about setting the destination. Without the destination, you wouldn't do the journey. Yeah. Like the way that you set goals and then achieve them and the the dopamine and

[2:33] YouTube https://youtu.be/vUa-zHArE9Q?t=146 || The Happiness Formula I’ve Discovered
the the trigger that you get. Um I often think about the balance between like serotonin Chris and dopamine Chris. And I I don't know the difference between those. Well, it's like am I feeling sort of lovey and present and and and wanting to connect with people or am I driving toward a thing because I have a goal

[2:49] YouTube https://youtu.be/vUa-zHArE9Q?t=162 || The Happiness Formula I’ve Discovered
that's in front of me and I'm very sort of dopamine Chris a lot of the time. Um but I genuinely think that if you remind yourself these are the golden years. Yeah. Like this right now. Yeah. This when you look back these will be the golden years, right? When I had my health, I had my full mental capacity. I had control of my

[3:11] YouTube https://youtu.be/vUa-zHArE9Q?t=184 || The Happiness Formula I’ve Discovered
bladder. I had all of the money that I needed to do the things that I wanted to crush it with my friends to fly around America and film these podcasts or to launch this book that I spend all of this time on. And you can even see it in the micro. You can even see it when you look back on stuff that you've done in

[3:28] YouTube https://youtu.be/vUa-zHArE9Q?t=201 || The Happiness Formula I’ve Discovered
your day-to-day business or when you what you did at university. What were the times that you enjoyed? Was it when success success came to you easily? Or was it when you stayed up and ordered dominoes because you had that project that needed to be in at 6:00 in the morning and you ran an all nighter

[3:41] YouTube https://youtu.be/vUa-zHArE9Q?t=214 || The Happiness Formula I’ve Discovered
and and John slept under the the table and and everybody ordered monsters and then the next morning we got it done. What was good about that? Was it when you submitted it or was it the dominoes and the 3:00 a.m. sleep under the table? Because I'm pretty sure it's that.


VIDEO
TITLE: The privilege of failure
URL: https://youtu.be/vWzNSeyyNLw
PRIMARY_TOPIC: mindset
TOPICS: mindset

[0:00] YouTube https://youtu.be/vWzNSeyyNLw?t=0 || The privilege of failure
In 2008, the editor and chief of the Gilman News uh published a poem called Drowsy. Okay. Do you remember this? Barely. I'll uh I'll give you a little bit of it. Um you're sore. Can't take it anymore. Your forearms cramp from typing. Are you hungry or is it just another excuse to stop? You won't. You can't.

[0:27] YouTube https://youtu.be/vWzNSeyyNLw?t=20 || The privilege of failure
This poem reads like someone trying to out grind exhaustion. And it seems like since a young age, you've always had this level of deep discipline, realizing that hard work is the goal. If hard work is the goal, what is the path to getting there? I think it is the path. So I think the point of it is that the

[0:52] YouTube https://youtu.be/vWzNSeyyNLw?t=45 || The privilege of failure
process itself like the thing that you do every day if you can measure success by how closely you emulate the path that you want to follow then rather than winning once every two years once every decade when you achieve whatever you know destination you're quote walking towards then you can win every day

[1:10] YouTube https://youtu.be/vWzNSeyyNLw?t=63 || The privilege of failure
because and really every moment as long as you're staying on that path and so I think I think that's how I think about That's wild that you found that poem. You had a few others in there. Uh, one was called Ice Cream about a girl who you saw eating ice cream. Uh, it made you sad. Seems brand. Yeah, I think we also found some old

[1:33] YouTube https://youtu.be/vWzNSeyyNLw?t=86 || The privilege of failure
yearbook photos. Um, pretty entertaining. But, um, hopefully you didn't find Never mind. Well, we had a Luigi, whatever the the shooter is. He was validictorian of uh, many years after me. Really? Yeah. Gman. That's fascinating. Were you apparently just turned out some very sad guys? Were you validictorian of your class?

[1:53] YouTube https://youtu.be/vWzNSeyyNLw?t=106 || The privilege of failure
No, I wasn't. Gotcha. Okay. I was top 10%. On hard work. Uh, today you preach discipline and consistency, but also sustainability. How do you know if you're working too hard? So, too hard is such a hard concept to like like I would be like, what does too hard even mean? Um I think that you have a rate of output that occurs over a period

[2:20] YouTube https://youtu.be/vWzNSeyyNLw?t=133 || The privilege of failure
of time and if the rate of output decreases kind of precipitously at some point then you know you're not being effective anymore and so like on a micro level even hour to hour throughout a day you know your output will go down and then you have to sleep at some point uh then you wake up and then your output

[2:34] YouTube https://youtu.be/vWzNSeyyNLw?t=147 || The privilege of failure
goes up again. And so I think like the idea of being burned out like I don't think anyone's like people don't burn out when they're playing video games. Not really. I mean, some maybe some people, but like for the most part, you can like kind of keep doing it. Um, and I think that burnout just means that your the reward

[2:53] YouTube https://youtu.be/vWzNSeyyNLw?t=166 || The privilege of failure
for the work that you're doing has either you have habituated to that reward, so you've gotten used to it, so it no longer really rewards you anymore. um or the cadence of that reward which is meaningful has continued to extend in terms of how frequently you get rewarded which are both two different ways of

[3:09] YouTube https://youtu.be/vWzNSeyyNLw?t=182 || The privilege of failure
basically saying the same thing which is just you're not getting out of it what you wanted to get out of it. Um and so I think that is when people quote get burned out I don't think has anything to do with the amount of work that you're doing. So I think the it's it's about it's about what's happening around you

[3:23] YouTube https://youtu.be/vWzNSeyyNLw?t=196 || The privilege of failure
while you're working rather than the work itself because there are like if we like I like looking at things across like many thousands of years and so the even the idea of a 40-hour work week is a pretty modern invention and if you look at you know even a few hundred years ago people just worked every day

[3:42] YouTube https://youtu.be/vWzNSeyyNLw?t=215 || The privilege of failure
and it wasn't like oh my god that guy's so hardcore it's just like he just worked every day because there was that was just kind of the expectation and you just like had to live and had to survive and if he had enough to eat for a day off, he could probably do that if he wanted to. And so I think about that a

[3:57] YouTube https://youtu.be/vWzNSeyyNLw?t=230 || The privilege of failure
lot, which is like a lot of these confines are self-inflicted. And I think lading up the belief set too, like does this serve me? And so the idea of like, you know, how do you develop work ethic? I think the big thing is like I don't really doesn't like it's not really developing work ethic. It's just it's

[4:15] YouTube https://youtu.be/vWzNSeyyNLw?t=248 || The privilege of failure
doing the things that you have been rewarded for doing in the past and removing things that you don't enjoy as much and then it gets easier to do more because you enjoy doing the thing you're doing. Now, let me be clear. I don't like there's overhead. Of course, there's things that I do that I don't

[4:28] YouTube https://youtu.be/vWzNSeyyNLw?t=261 || The privilege of failure
enjoy doing, but there's food that you eat that you don't immediately like, but maybe you like dessert and that's something like so it's really just like again it's a cadence of reinforcement. It's like how many times am I being reinforced over a period of time? And maybe if anything the thing that gets

[4:42] YouTube https://youtu.be/vWzNSeyyNLw?t=275 || The privilege of failure
developed is that you develop a history of being rewarded for delay and gratification over a period of time. But you know it's like it's like it's weird like I get I get I get I get a lot of I mean even like the intro that you gave. I get a lot of press, if you could call it that, or or like flowers for having, you know, huge

[5:07] YouTube https://youtu.be/vWzNSeyyNLw?t=300 || The privilege of failure
work ethic, but like I don't it just doesn't feel and this isn't like, oh, I do I do what I love. I'm miserable all the time. Like there's plenty of times I'm miserable for extended periods of time. I just like don't really know what else I would do. And so work is just kind of like my default setting. And so

[5:23] YouTube https://youtu.be/vWzNSeyyNLw?t=316 || The privilege of failure
people are like, "Oh my god, that guy works seven days a week on, you know, on end on end on end." And it's like, yeah, but it's like so have many people. I'll give you a different frame to like contextualize this. So, um, so we have a team here. We have an advisory practice and, um, you know, for the team to spend

[5:40] YouTube https://youtu.be/vWzNSeyyNLw?t=333 || The privilege of failure
all day with clients in person, it's like, oh my god, this is exhausting and we have to present and all this kind of stuff. And I was like, well, I mean, teachers present in front of groups all day, every day, all the time, and it's not like a big deal. It's just like that's just how it is. And so just

[5:56] YouTube https://youtu.be/vWzNSeyyNLw?t=349 || The privilege of failure
reframing something that we see as the big thing as something that somebody else in a different context does all the time um is probably the most regular practice that I do which is like how can I in what universe would this not be hard? In what universe would this be normal and well then I'll just live in

[6:12] YouTube https://youtu.be/vWzNSeyyNLw?t=365 || The privilege of failure
that universe. Make sense? Yeah. That's kind of how I think about it. I guess to go off what you're saying, uh, I think it's common sentiment preached online, like the I wake up at 4, stop working at 10 p.m. Um, and I guess what what I'm curious is it seems like you believe that people have throughout history worked for extended

[6:36] YouTube https://youtu.be/vWzNSeyyNLw?t=389 || The privilege of failure
periods of time, but is that on mentally strenuous tasks necessarily? Because I I think of this podcast for instance, and you might get diminishing returns, but if I recorded 10 podcasts in a day or 20 podcasts in a day, um I'm probably going to do it differently than how I would do it if I were doing one in a day. You

[6:55] YouTube https://youtu.be/vWzNSeyyNLw?t=408 || The privilege of failure
might put different types of energy. Um it might be more passive. Uh you might be a little less active listening. So, do you believe that you can still build that muscle of working for like mentally strenuous tasks? Absolutely. Really, no question. No, no hesitation. Absolutely. Even even for writing like you've like

[7:16] YouTube https://youtu.be/vWzNSeyyNLw?t=429 || The privilege of failure
gone like 16 hours. Really? Absolutely. And do you have any advice for building that metric? Doing it more. Like I mean that 100%. It's repetition. It's volume. like what you just like fundamentally if we if we describe a behavior set within a given condition then it's a skill that we can develop and we develop skills through modeling

[7:36] YouTube https://youtu.be/vWzNSeyyNLw?t=449 || The privilege of failure
and we develop through role applying with other basically seeing what other people do and then doing it ourselves and so like doesn't matter what you're trying to learn if you like and it's just that there are some skills that people like people think reading people think math people think like public

[7:49] YouTube https://youtu.be/vWzNSeyyNLw?t=462 || The privilege of failure
speaking like these are all skills but it's like in what way does is does podcasting not fall into that category in what way does having a conversation not fall into that category of course it And so I I don't see it as any different. The only thing is that you'd want to have some sort of feedback loop

[8:02] YouTube https://youtu.be/vWzNSeyyNLw?t=475 || The privilege of failure
so you can know you're getting better. But even just the fact of just like after every podcast if you had five minutes you're like okay what I do well what can I do better and then the next day reviewing all the podcasts and then doing it again like eventually you would no longer get fatigued from it because

[8:16] YouTube https://youtu.be/vWzNSeyyNLw?t=489 || The privilege of failure
you'd also again you'd habituate. And so for that one podcast if you only do one a month you're probably going to have you know your adrenals will dump while you're having the podcast. you have, you know, anxiety, your your heart rate goes up, you start sweating. But if you do it all the time, then it no longer creates

[8:30] YouTube https://youtu.be/vWzNSeyyNLw?t=503 || The privilege of failure
an adrenal response because you were just accustomed to doing it. And so, I mean, my goal is just to uh go through the habituation cycle as fast as humanly possible. So, I just get used to it. But like, I'll do a consulting day um for 12 straight hours and I do it. I I I'm pretty fresh at the end. I enjoy doing it. I like doing it

[8:53] YouTube https://youtu.be/vWzNSeyyNLw?t=526 || The privilege of failure
and so and I'm not saying that like that was that's how I've always been. It's just like I've done it over time and you know answering questions even ad hoc it's like how can you answer questions? It's like well you know when I had I'll tell you two different stories. So when I gave my first public speech that

[9:11] YouTube https://youtu.be/vWzNSeyyNLw?t=544 || The privilege of failure
wasn't in high school. Uh when I was in high school, I was really nervous because um I didn't know the subject matter that well because it was, you know, civil war, whatever, right? Or you know, pro or cons, affirmative action, whatever. You put you have to make some debate. Fast forward, I get on stage. My

[9:27] YouTube https://youtu.be/vWzNSeyyNLw?t=560 || The privilege of failure
first stage I ever spoke on as a business person had 1,200 people in the audience. First stage ever. And I remember as I was walking up on stage, I was like, why am I not nervous right now? It was like very weird. I was like, I should be nervous. Why am I not nervous? I've been nervous all the other

[9:38] YouTube https://youtu.be/vWzNSeyyNLw?t=571 || The privilege of failure
times I've spoken. And so I thought about it and it was I have been doing eight public speaking things a day for years because at my gym I had a I had a microphone, same headset, big speakers that could I could hear myself on and I had a bunch of adults in a room that I had to tell what to do and I did that

[9:56] YouTube https://youtu.be/vWzNSeyyNLw?t=589 || The privilege of failure
every single hour on the hour, eight hours a day. And then I still ran the business on top of that. And so I'd done that for years. And so when I got up on stage I was like, "Oh, I'm just telling another group of people while I have a headset on about something that I already know about." And so that was

[10:08] YouTube https://youtu.be/vWzNSeyyNLw?t=601 || The privilege of failure
kind of the making where you start to have, you know, domain generalizations like, okay, something I did here also applies over here and so it doesn't need to be a big deal. And so that kind of pattern recognition of like, what other time have I done something like this that it wasn't a big deal? Why can't I

[10:20] YouTube https://youtu.be/vWzNSeyyNLw?t=613 || The privilege of failure
just use that as the frame of reference for how I'm going to think about what I'm doing right now? That's a really good answer. Um, thanks. Real quick, if you're a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So my team and I put together the $100 million scaling roadmap, which is

[10:38] YouTube https://youtu.be/vWzNSeyyNLw?t=631 || The privilege of failure
basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how they got past it. And so we broke it in these 10 stages and we made this little kind of quiz thing where if you put in your business

[10:51] YouTube https://youtu.be/vWzNSeyyNLw?t=644 || The privilege of failure
information, it'll tell you where you're at and the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so no matter what you're struggling with, someone else has already struggled with

[11:05] YouTube https://youtu.be/vWzNSeyyNLw?t=658 || The privilege of failure
it and solved it. And so I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you deconrain the business and you're trying to scale, we'd love to help you out on the thank you page. You can just book a

[11:18] YouTube https://youtu.be/vWzNSeyyNLw?t=671 || The privilege of failure
call with my team and we will look at the business, see if we can help. And if we can, we'll invite you out to Vegas and we'll do this in person live.


VIDEO
TITLE: The Only Work That Matters Is the Work Nobody Sees
URL: https://youtu.be/vllpsBJgYBI
PRIMARY_TOPIC: mindset
TOPICS: mindset

[0:00] YouTube https://youtu.be/vllpsBJgYBI?t=0 || The Only Work That Matters Is the Work Nobody Sees
We don't rise to the standards we have when others are watching. We fall to the standards we have when no one is watching. The only work that really matters is the work that no one sees. It shows you who you really are rather than who you say you are. There's this line that I heard David Gogggins say on Rogan and I can't remember who he saying it to or what he said in response to, but he

[0:21] YouTube https://youtu.be/vllpsBJgYBI?t=14 || The Only Work That Matters Is the Work Nobody Sees
just said, "I'm David Gogggins bitch." And I remember him saying it and I thought to myself like, you want to be able to say that in the mirror to yourself and not laugh at yourself. And the only way that I can do that is know that when no one's watching, I work harder than when they're watching. And thinking about it like that has given me this persistent and everpresent

[0:54] YouTube https://youtu.be/vllpsBJgYBI?t=47 || The Only Work That Matters Is the Work Nobody Sees
scorecard or third party that's like no one's watching which means now you have to work because otherwise you're full of 1 minute And so it's this continuous reinforcing cycle of the me and other me holding the whip behind me to see how much I can take. But with each lash of the whip that I take, learning that I can take it

[1:17] YouTube https://youtu.be/vllpsBJgYBI?t=70 || The Only Work That Matters Is the Work Nobody Sees
and continue to trudge on. And so as long as you keep going, you bear witness to yourself of what you are capable of. And I find that incredibly satisfying in the trenches of misery when you have to go through it because you're like, you're not full of I'm still here. It means that you're not full of Real quick,


VIDEO
TITLE: Ignorance Is Costing You More Than You Think
URL: https://youtu.be/vtOZIoAoSzM
PRIMARY_TOPIC: mindset
TOPICS: mindset

[0:00] YouTube https://youtu.be/vtOZIoAoSzM?t=0 || Ignorance Is Costing You More Than You Think
So, let's say you make $50,000 a year. It cost you $950,000 a year not to know how to make a million a year. So, how much is that education worth? Answer the difference. The difference between $1 million and $50,000, which is $950 grand. If you learn how to make a million, the education is worth the difference. This is why education

[0:22] YouTube https://youtu.be/vtOZIoAoSzM?t=15 || Ignorance Is Costing You More Than You Think
and information are the most valuable things that we can know. Elon has like lost everything and then gained it back. So many of the best entrepreneurs have stories where they lost it all and then gain it back. And so how is it that they can go to zero back to a billion where somebody starting at zero can't get there because

[0:37] YouTube https://youtu.be/vtOZIoAoSzM?t=30 || Ignorance Is Costing You More Than You Think
they didn't lose the education. They didn't lose the learning. They had a bad role. And sometimes in business you do make bets on markets and sometimes they don't shape up. But you didn't lose. And a lot of times you actually gain in experience so that the next bet pays off even bigger. Everyone gets this wrong. The most expensive

[0:54] YouTube https://youtu.be/vtOZIoAoSzM?t=47 || Ignorance Is Costing You More Than You Think
thing you ever pay for isn't your car. It isn't your house. It isn't your insurance. It's the information that you don't know but should. I mean, how many things can you think of right now that if you knew 10 years ago would have materially changed your financial outcome, your relational outcome, your

[1:08] YouTube https://youtu.be/vtOZIoAoSzM?t=61 || Ignorance Is Costing You More Than You Think
physical outcomes? Probably a lot. What is the value of that information? Borderline priceless. And so, the idea that we wouldn't invest in paying down that debt of ignorance that we owe the universe, it's just because we don't know who we're paying the check to every month for the things that we don't know that we don't value it

[1:25] YouTube https://youtu.be/vtOZIoAoSzM?t=78 || Ignorance Is Costing You More Than You Think
appropriately. The cost of success is the years of feeling like an idiot for things that you should have known by now. All the the decisions that I made up to this point led me to here. And I don't regret my life, so I don't regret not knowing. I mean, if I started over, I'd be wealthier than I am now.

[1:39] YouTube https://youtu.be/vtOZIoAoSzM?t=92 || Ignorance Is Costing You More Than You Think
You know what I mean? Real quick, if you were a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So my team and I put together the $100 million scaling roadmap, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of

[1:54] YouTube https://youtu.be/vtOZIoAoSzM?t=107 || Ignorance Is Costing You More Than You Think
growth they went through and more importantly where they got stuck and how they got past it. And so we broke it into these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll :03 tell you where you're at and the most important part for you, what to do for

[2:06] YouTube https://youtu.be/vtOZIoAoSzM?t=119 || Ignorance Is Costing You More Than You Think
each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so no matter what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. You can go

[2:19] YouTube https://youtu.be/vtOZIoAoSzM?t=132 || Ignorance Is Costing You More Than You Think
to acquisition.comroadmap, plug in your business information. And if you want us to actually help you deconstrain the business and you're trying to scale, we'd love to help you out on the thank you page. You can just book a call with my team and we will look at the business, see if we can help. And if we can, we'll invite you

[2:35] YouTube https://youtu.be/vtOZIoAoSzM?t=148 || Ignorance Is Costing You More Than You Think
out to Vegas and we'll do this in person live.


VIDEO
TITLE: Your Cash Flow Problem Isn’t a Problem. It’s an Expectation Problem.
URL: https://youtu.be/vvQpVOC0vI0
PRIMARY_TOPIC: mindset
TOPICS: mindset

[0:00] YouTube https://youtu.be/vvQpVOC0vI0?t=0 || Your Cash Flow Problem Isn’t a Problem. It’s an Expectation Problem.
My name is Stephen. I sell remodeling services uh to commercial property owners and tenants. We do about $2 million a year. Uh we'll do $2 million this year. Uh and I'd like to do $100 million by 2025. Uh I'm by 2025. $100 million from two from two. Okay. I mean, hey, no, it's all good. It's all good.

[0:19] YouTube https://youtu.be/vvQpVOC0vI0?t=12 || Your Cash Flow Problem Isn’t a Problem. It’s an Expectation Problem.
By the end of 2025, at the by the end of 2025\. Um I'm stopped by the lack of capital. Uh, so I currently take residential remodels to fund commercial contracts due to net 90 waiting terms. Okay. We've been slowed drastically due to extremely high interest rates on Lone Shark, short-term lending, and high

[0:34] YouTube https://youtu.be/vvQpVOC0vI0?t=27 || Your Cash Flow Problem Isn’t a Problem. It’s an Expectation Problem.
overhead costs. Okay. And so the thing that stopping you is cash flow. Yeah. Okay. Okay. Um, man, the thing that threw me was the 100 million thing. Um, just and I and I want to be I want to be clear like I'm all for it for for thinking big. the it's it's it's it's really I don't know of a single business in your space that's gone from

[0:57] YouTube https://youtu.be/vvQpVOC0vI0?t=50 || Your Cash Flow Problem Isn’t a Problem. It’s an Expectation Problem.
two to 100 in 13 months. Uh and so the the reason I bring this up is because sometimes you can shoot yourself in the foot for a decade because you're trying to go from two to 100 in 12 months and every strategy that you try and go from two to 100 fails because you want to do it in 12 months. But if you did it in 10

[1:13] YouTube https://youtu.be/vvQpVOC0vI0?t=66 || Your Cash Flow Problem Isn’t a Problem. It’s an Expectation Problem.
years, you'd for sure hit it. Does that make sense? Got it. So just as a just as a as a as a frame shift um in terms of the cash flow. So you have these you have these commercial remodels. So that's like a building like this. Correct. Or correct. Okay. So you do you you remodel these these types of buildings. Uh but then

[1:29] YouTube https://youtu.be/vvQpVOC0vI0?t=82 || Your Cash Flow Problem Isn’t a Problem. It’s an Expectation Problem.
you do residential because cash flow is faster. Yeah. Correct. For those pieces. Okay. So um and I'm guessing you said that you've maxed out your lending. Well lending isn't exactly available to me and the lending that is is extremely high interest rates like Yeah. Yeah. Um, so it sounds so the the biggest thing

[1:54] YouTube https://youtu.be/vvQpVOC0vI0?t=107 || Your Cash Flow Problem Isn’t a Problem. It’s an Expectation Problem.
with this type of business is like you can solve it with payment terms. And so this is where like the sale has two components to it. And everybody who's had a sales team before knows what I'm talking about, which is like it's one thing to close the sale, it's another thing to actually collect the money, right? Like they said

[2:12] YouTube https://youtu.be/vvQpVOC0vI0?t=125 || Your Cash Flow Problem Isn’t a Problem. It’s an Expectation Problem.
yes. It's like, "Oh, so you have the car." And they ran it like, "Oh, no. He'll be back with the car." But he said yes. And you're like, "All right." Like, "Let me explain how sales work." Uh, and so I think that uh I actually had to fix this with a a reference to a guard services business. And so it was like

[2:26] YouTube https://youtu.be/vvQpVOC0vI0?t=139 || Your Cash Flow Problem Isn’t a Problem. It’s an Expectation Problem.
industry average in that business, for example, to um to pay like net 30. So the guard does his work and then they remit payment, right? And so basically what I'd recommended for them was to say, "Hey, we just bill quarterly upfront. So we bill and then you get three months of service and then we bill." So they're always three months

[2:43] YouTube https://youtu.be/vvQpVOC0vI0?t=156 || Your Cash Flow Problem Isn’t a Problem. It’s an Expectation Problem.
ahead of cash flow requirements. Now I can understand that there's industry industry standards and norms. But part of that is why you want to be better. So that like if I'm looking at two contractors and one has, you know, slightly different payment terms, but I really want to be with that guy more,

[2:58] YouTube https://youtu.be/vvQpVOC0vI0?t=171 || Your Cash Flow Problem Isn’t a Problem. It’s an Expectation Problem.
then I'm going to go with that guy. And if you think that you're a commoditized service, then I think you're missing the boat, right? Like you want to show how you're not the same as everyone else. And so I actually think this is a sales issue when it comes to payment terms more than everything else. And so you

[3:12] YouTube https://youtu.be/vvQpVOC0vI0?t=185 || Your Cash Flow Problem Isn’t a Problem. It’s an Expectation Problem.
can obviously solve this thing with like AR lending and things like that, but it's probably a payment terms and sales thing, which is like what would it take and sometimes I ask that question in the sale. What would it take for for you to put that, you know, half down? So I've I've only been in business for

[3:28] YouTube https://youtu.be/vvQpVOC0vI0?t=201 || Your Cash Flow Problem Isn’t a Problem. It’s an Expectation Problem.
about a year and a half. Okay. Um so most of these super large clients are I'm foot in the door. So, whenever I walk into a place like Amazon and they say that they're going to give me a job to, you know, remodel a warehouse, um I I don't know I don't know how to tell them that they need to pay me not on

[3:44] YouTube https://youtu.be/vvQpVOC0vI0?t=217 || Your Cash Flow Problem Isn’t a Problem. It’s an Expectation Problem.
their terms, but on Yeah. Well, I mean, if you go if you go hunt whales, then you will be on like you'll be you'll be catering to to their terms, right? Um but again, I actually think what I said at the very beginning was the main thing. You are cash flow constrained because of the arbitrary expectation of growth that you're

[4:01] YouTube https://youtu.be/vvQpVOC0vI0?t=234 || Your Cash Flow Problem Isn’t a Problem. It’s an Expectation Problem.
putting on yourself. That's so like basically do you actually have a problem or do you have a problem based on the timeline that you've created for yourself? Does that make sense? So basically the business has grown. You've been doing this for like whatever a little bit more than a year, right? So going from zero to that in in 12 or 14

[4:21] YouTube https://youtu.be/vvQpVOC0vI0?t=254 || Your Cash Flow Problem Isn’t a Problem. It’s an Expectation Problem.
whatever it was months is a is a big W, man. Um and I think that like you just keep doing that you'll be just fine. It's just that like you need to let some of that gross profit that you've booked out that's in AR fall through. And I think like if the business model fundamentally works in terms of profitability, so I'm not I don't have

[4:38] YouTube https://youtu.be/vvQpVOC0vI0?t=271 || Your Cash Flow Problem Isn’t a Problem. It’s an Expectation Problem.
time to dive into that, but in terms of looking at the gross margins, which hopefully you have done, if the margins work, then it's just like cash flow comes to timing. And as long as you're not like worried about losing losing your ass, cash flow constrained businesses, the only limit to those businesses is

[4:54] YouTube https://youtu.be/vvQpVOC0vI0?t=287 || Your Cash Flow Problem Isn’t a Problem. It’s an Expectation Problem.
the rate of growth provided the gross margins have been set up properly. And so that's why I said originally I do actually think the biggest problem is the expectation thing because if I said you can get to 100 million in 10 years, would you want to do it? Sure. Yeah. Then I think you'll be fine, dude.

[5:10] YouTube https://youtu.be/vvQpVOC0vI0?t=303 || Your Cash Flow Problem Isn’t a Problem. It’s an Expectation Problem.
Like you went from zero to two million. You got to let some of that money flow through and then you can be like all right well if I grow at I mean just look this is the nice thing is that this is an excel sheet problem and so it's not a real problem like you can solve for what like I told that story yesterday about

[5:21] YouTube https://youtu.be/vvQpVOC0vI0?t=314 || Your Cash Flow Problem Isn’t a Problem. It’s an Expectation Problem.
cash flow projections you can just solve for how much cash flow do I have how much does it take me to get a new customer what's the average value per customer okay how much can I expect out to grow if I grow at 30% I'm going to go negative on cash flow if I go at 10 I'm upset at myself because my father never

[5:35] YouTube https://youtu.be/vvQpVOC0vI0?t=328 || Your Cash Flow Problem Isn’t a Problem. It’s an Expectation Problem.
will say I did a good job and so at 20% though I make money and my father doesn't talk to And so that's probably a nice sweet spot. Does that make sense? Thank you very much. Yeah. If you're a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So my team and I put together the $100 million

[5:54] YouTube https://youtu.be/vvQpVOC0vI0?t=347 || Your Cash Flow Problem Isn’t a Problem. It’s an Expectation Problem.
scaling roadmap, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how they got past it. And so we broke it in these 10 stages and we made this little kind of quiz thing where if

[6:08] YouTube https://youtu.be/vvQpVOC0vI0?t=361 || Your Cash Flow Problem Isn’t a Problem. It’s an Expectation Problem.
you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so no matter what you're struggling with, someone

[6:21] YouTube https://youtu.be/vvQpVOC0vI0?t=374 || Your Cash Flow Problem Isn’t a Problem. It’s an Expectation Problem.
else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. free. You can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you deconstrain the business and you're trying to scale, we'd love to help you

[6:34] YouTube https://youtu.be/vvQpVOC0vI0?t=387 || Your Cash Flow Problem Isn’t a Problem. It’s an Expectation Problem.
out on the thank you page. You can just book a call with my team and we will look into the business, see if we can help, and if we can, we'll invite you out to Vegas and we'll do this in person live.


VIDEO
TITLE: Why You Don’t Do What You Said You’d Do
URL: https://youtu.be/vvvi5rTL7TI
PRIMARY_TOPIC: mindset
TOPICS: mindset, mindset, productivity

[0:00] YouTube https://youtu.be/vvvi5rTL7TI?t=0 || Why You Don’t Do What You Said You’d Do
why people don't do the stuff they said they should do. Um because they have a reinforcing contingency that is short-term that is more reinforcing than doing the thing they think they should do. Long term you solve that by taking actions and then once you take those actions creating a label for that

[0:19] YouTube https://youtu.be/vvvi5rTL7TI?t=12 || Why You Don’t Do What You Said You’d Do
pattern of behavior that you would then call an identity. So we basically create an identity that says I am organized. And so you do some sort of organizational activity and you say I am organized and as a result of being organized I now behave in this way on a consistent basis because it is more reinforcing to be consistent with that

[0:38] YouTube https://youtu.be/vvvi5rTL7TI?t=31 || Why You Don’t Do What You Said You’d Do
identity that label that I've given myself which I've deemed as good uh than it is to not do it. And so then that is how those those cycles or those patterns get created. And so almost all of these things always have to start with some sort of behavior. I would say that often times when we're younger we do something

[0:52] YouTube https://youtu.be/vvvi5rTL7TI?t=45 || Why You Don’t Do What You Said You’d Do
then someone says you must be organized. we associate with something good and then we repeat that behavior in the future. And so I think when we're adults, we basically have to do that for ourselves. Um otherwise we stay stuck in basically short-term thinking and short-term behaviors which ultimately

[1:06] YouTube https://youtu.be/vvvi5rTL7TI?t=59 || Why You Don’t Do What You Said You’d Do
yield shorting in progress, which is no bueno, which is Spanish for not good. If you're a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So my team and I put together the $100 million scaling roadmap, which is basically 200 hours of us looking over all the

[1:23] YouTube https://youtu.be/vvvi5rTL7TI?t=76 || Why You Don’t Do What You Said You’d Do
portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how they got past it. And so we broke it in these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the

[1:37] YouTube https://youtu.be/vvvi5rTL7TI?t=90 || Why You Don’t Do What You Said You’d Do
most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so no matter what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to give you

[1:50] YouTube https://youtu.be/vvvi5rTL7TI?t=103 || Why You Don’t Do What You Said You’d Do
this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you deconrain the business and you're trying to scale, we'd love to help you out on the thank you page. You can just book a call with my team and we will look at the business, see if we can help. And if

[2:06] YouTube https://youtu.be/vvvi5rTL7TI?t=119 || Why You Don’t Do What You Said You’d Do
we can, we'll invite you out to Vegas and we'll do this in person live.


VIDEO
TITLE: How Do I Date While Building a Business
URL: https://youtu.be/w6lO1_NN_ig
PRIMARY_TOPIC: mindset
TOPICS: mindset, mindset, career

[0:00] YouTube https://youtu.be/w6lO1_NN_ig?t=0 || How Do I Date While Building a Business
I'm a father, single father. I got two boys here and um Oh, my name is DJ Kristofferson. There we go. I sell people to people. I'm restarting my virtual staffing company. Cool. And we're currently at zero revenue. It's just a matter of getting started. Okay. And so we're really confident in that. My question is on a a more of a personal one. So I'm a single father um in a serious relationship and

[0:21] YouTube https://youtu.be/w6lO1_NN_ig?t=14 || How Do I Date While Building a Business
she's not a business person at all. Very sweet and supporting. But what would you say would be some things to prepare her for when it comes to So your spouse or not spouse, your partner is stopping? My my partner, I mean, she doesn't live at the house yet. She's It's long distance, but it's coming together. But it's getting really serious. Okay.

[0:38] YouTube https://youtu.be/w6lO1_NN_ig?t=31 || How Do I Date While Building a Business
Preparing her for being married to a um a type A. I think you should give her a try before you buy. Yeah. Seriously. How do you mean? So fly out, spend two weeks with me. I'm not going to cater to you. I'm going to live my life. If the way that I live my life, the way this works, this is how it's going to be. If you like that,

[0:57] YouTube https://youtu.be/w6lO1_NN_ig?t=50 || How Do I Date While Building a Business
let's rock and roll. If you don't, I don't want to change. Yeah, that's true. That's perfect. No, I love it. That's That's great. Thanks. Crushed it. I see the most important relationship that you have as you with your goals because your goals are really just a reflection of yourself. And so I don't want to, especially if I were single, I wouldn't want to sacrifice my relationship with myself essentially for

[1:26] YouTube https://youtu.be/w6lO1_NN_ig?t=79 || How Do I Date While Building a Business
someone else. The recommendation that I gave was what I would give myself, which is be you. And if the way that you want to live to maximize the likelihood that you do what you want to do with your life is this way, then rather than try and compromise where both people don't get what they want, try and see if

[1:41] YouTube https://youtu.be/w6lO1_NN_ig?t=94 || How Do I Date While Building a Business
there's somebody who actually just like really loves the way you live. That felt like the easiest first step is like just have her come out and just don't accommodate. like live the way you'd want to live. And if she's thrilled about living that way, then you have a very high high chance of this thing working out because you have little

[1:57] YouTube https://youtu.be/w6lO1_NN_ig?t=110 || How Do I Date While Building a Business
effort. You're not pretending to be someone you're not. You're not putting on a show. You're just being you. And if being you is enough that she's stoked, then you probably have a good life ahead of you. Now, if she comes out and that's not the case, then at least you didn't have to wait two years to find out after

[2:12] YouTube https://youtu.be/w6lO1_NN_ig?t=125 || How Do I Date While Building a Business
you both stopped acting that this is how you really are. And so I see the goal as how do I get as far forward in the relationship as possible of what would it look like if neither of us acted and then let's just behave that way and if it still works that feels pretty good. So


VIDEO
TITLE: How to Make Every Decision With Zero Regret
URL: https://youtu.be/wJMB8PYIAMM
PRIMARY_TOPIC: mindset
TOPICS: mindset

[0:00] YouTube https://youtu.be/wJMB8PYIAMM?t=0 || How to Make Every Decision With Zero Regret
The single strongest predictor of my behavior is what will make the more epic story. I've thought about that frame a lot and it's still continued to win out. And so when I'm forced to make a decision between two things, I prefer to choose the one that's the more epic story because either you have an epic

[0:14] YouTube https://youtu.be/wJMB8PYIAMM?t=7 || How to Make Every Decision With Zero Regret
story of failure or you have an epic story of success. But no 85year-olds are regretting their epic stories. They are regretting the stories they never told. Our minds are meaning making machines and they have to be because they create associations between things we know and things we don't know and that's how we

[0:27] YouTube https://youtu.be/wJMB8PYIAMM?t=20 || How to Make Every Decision With Zero Regret
learn. The problem is that our brains will make wrong associations and then they will plague us for the rest of our lives. But we can just redefine what the association means for ourselves to make our lives easier. Because whether you miss the game-winning shot when there's a huge crowd or you miss it

[0:39] YouTube https://youtu.be/wJMB8PYIAMM?t=32 || How to Make Every Decision With Zero Regret
when no one else is there, the only reason it hurts more is because you choose to let it hurt you more. Now, there are things that you can do prior to the game-winning shot that can increase the likelihood that you make it, which is that you practice way more in high stakes conditions over and over and over again. If you do that, it

[0:52] YouTube https://youtu.be/wJMB8PYIAMM?t=45 || How to Make Every Decision With Zero Regret
increases the likelihood, your confidence that you'll be able to make it. Why? Because you've made them before. And if you're like, "Well, I missed my first ever game-winning shot. Now what do I do?" Well, you practice in every other condition that's as close to that as you can until eventually you make one. And then when

[1:04] YouTube https://youtu.be/wJMB8PYIAMM?t=57 || How to Make Every Decision With Zero Regret
you do make one, you'll have evidence that you've made one and you try and make one again. What you probably don't know is that Michael Jordan has missed more game-winning shots than he has made. But he's remembered for the ones that he made. But how was he able to make them? By missing and being willing to shoot

[1:15] YouTube https://youtu.be/wJMB8PYIAMM?t=68 || How to Make Every Decision With Zero Regret
again. On that basis of story, the many excuses that we give ourselves in reverse can make a more epic story. And so rather than say like these are all the reasons that I can't succeed, I think reframing that as these are all the reasons that when I succeed it'll be even better story and it'll be more

[1:32] YouTube https://youtu.be/wJMB8PYIAMM?t=85 || How to Make Every Decision With Zero Regret
inspiring to other people is a much more powerful frame. The more disadvantages you have when you start, the more epic story you have when you win. Real quick, if you're a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So my team and I put together the $100 million

[1:45] YouTube https://youtu.be/wJMB8PYIAMM?t=98 || How to Make Every Decision With Zero Regret
scaling roadmap, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how they got past it. And so we broke it into these 10 stages and we made this little kind of quiz thing where if you put in your business

[2:00] YouTube https://youtu.be/wJMB8PYIAMM?t=113 || How to Make Every Decision With Zero Regret
information, it'll tell you where you're at and the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so no matter what you're struggling with, someone else has already struggled with

[2:14] YouTube https://youtu.be/wJMB8PYIAMM?t=127 || How to Make Every Decision With Zero Regret
it and solved it. And so I'd like to give you this thing absolutely free. You can go to acquisition.comroadmap, plug in your business information, and if you want us to actually help you deconstrain the business and you're trying to scale, we'd love to help you out on the thank you page. You can just

[2:27] YouTube https://youtu.be/wJMB8PYIAMM?t=140 || How to Make Every Decision With Zero Regret
book a call with my team and we will look at the business, see if we can help. And if we can, we'll invite you out to Vegas and we'll do this in person live.


VIDEO
TITLE: The Delay Between Being a Winner and Winning
URL: https://youtu.be/wO_-VlLESPM
PRIMARY_TOPIC: mindset
TOPICS: mindset, mindset, career

[0:00] YouTube https://youtu.be/wO_-VlLESPM?t=0 || The Delay Between Being a Winner and Winning
which I think about that a lot when it comes to kind of like potential energy versus reality for people on their way up. And so there's this huge time delay between when we start behaving in a way that a winner behaves and when we start winning. Mhm. And the problem is that the bigger the mountain you're trying to climb, the

[0:20] YouTube https://youtu.be/wO_-VlLESPM?t=13 || The Delay Between Being a Winner and Winning
bigger the W you're trying to get typically the more delayed it is lag. Yeah. between when you start behaving like a winner and when you start being a winner. And most people don't get the fast enough feedback loop to know that they're on the right path when they are taking these first steps in the right direction because they have

[0:40] YouTube https://youtu.be/wO_-VlLESPM?t=33 || The Delay Between Being a Winner and Winning
this really big goal, but they forget that with that really big goal comes the even longer delay that it takes to get there while still continuing to act with no feedback from society. positive reinforcement whatsoever. And I think that's like if I actually had to put a real like what's what's been what has worked so well for

[1:02] YouTube https://youtu.be/wO_-VlLESPM?t=55 || The Delay Between Being a Winner and Winning
me and why the input over the output focus has been so powerful is that I can extend the time horizon basically indefinitely because the goal is me and then the external goals occur. You don't need the positive reinforcement. I mean everybody's seen an I need the positive reinforcement but the positive reinforcement is coming

[1:20] YouTube https://youtu.be/wO_-VlLESPM?t=73 || The Delay Between Being a Winner and Winning
from meterally. I'm just being like just just because I think it's important the positive external reinforcement that most people are looking for, right? But if you if you are the goal, then the actions you take every day are reinforcing who you believe yourself to be. That's where the confidence comes

[1:34] YouTube https://youtu.be/wO_-VlLESPM?t=87 || The Delay Between Being a Winner and Winning
from. As long as they're directionally correct. And if you just want to be satisfied, then just work your ass off. Real quick, if you're a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So my team and I put together the $100 million scaling road map, which is

[1:49] YouTube https://youtu.be/wO_-VlLESPM?t=102 || The Delay Between Being a Winner and Winning
basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how they got past it. And so we broke it into these 10 stages and we made this little kind of quiz thing where if you put in your business

[2:02] YouTube https://youtu.be/wO_-VlLESPM?t=115 || The Delay Between Being a Winner and Winning
information, it'll tell you where you're at and the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so no matter what you're struggling with, someone else has already struggled with

[2:16] YouTube https://youtu.be/wO_-VlLESPM?t=129 || The Delay Between Being a Winner and Winning
it and solved it. And so I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you deconstrain the business and you're trying to scale, we'd love to help you out on the thank you page. You can just

[2:29] YouTube https://youtu.be/wO_-VlLESPM?t=142 || The Delay Between Being a Winner and Winning
book a call with my team and we will look at the business, see if we can help. And if we can, we'll invite you out to Vegas and we'll do this in person live.


VIDEO
TITLE: How to Become a Millionaire Before 30
URL: https://youtu.be/wtI4tMcxvxQ
PRIMARY_TOPIC: mindset
TOPICS: mindset, wealth, career

[0:00] YouTube https://youtu.be/wtI4tMcxvxQ?t=0 || How to Become a Millionaire Before 30
I want to be a millionaire. No. What would you say to him? What advice would you give to him? He says, "Listen, I've heard you doing all these podcasts. You're running around. I've been filming the camera, but I've been filming. I've been listening." Yeah. And this millionaire stuff, this sounds amazing.

[0:16] YouTube https://youtu.be/wtI4tMcxvxQ?t=9 || How to Become a Millionaire Before 30
So, what advice, how old are you, Caleb? 29. What advice would you give to 29-year-old Caleb if he said to you, "Alex, how do I how do you knowing me, how do you think I become a millionaire?" So, there's a lot of ways to do it. It just depends on which way you want to go. So, say first off, you can stay at

[0:32] YouTube https://youtu.be/wtI4tMcxvxQ?t=25 || How to Become a Millionaire Before 30
acquisition.com. That'll probably happen on a long enough time horizon just because we're going to get really big. We're already pretty big and we're just getting started. Um, so like I I genuinely believe that and that's 100% my goals that every single person that that we have um becomes very very wealthy. Um, because I'm going to die

[0:49] YouTube https://youtu.be/wtI4tMcxvxQ?t=42 || How to Become a Millionaire Before 30
and it's not going to matter anyways and if everybody else can make some too, great. Um, so that is a path. Another path is he peels off and goes on his own and starts a business of some sort. And so it depends on whether he wants to make the business itself what his core skill is, which would be like media and

[1:05] YouTube https://youtu.be/wtI4tMcxvxQ?t=58 || How to Become a Millionaire Before 30
maybe services around media or using the skill that he has of media in an opportunity and he gets two or three other people to maybe co-found it with it who have other complimentary skills and then he just runs that division or portion of the business uh within the larger context. And that's like a classic question of like, I'm really

[1:23] YouTube https://youtu.be/wtI4tMcxvxQ?t=76 || How to Become a Millionaire Before 30
good at making wallets. Like, what do I do? It's like, well, you can continue to make them and then when you can't make as many as you have demand because you're so good at it, you can either raise the price and just continue to keep raising the prices until eventually you become Versace of of of wallets and

[1:38] YouTube https://youtu.be/wtI4tMcxvxQ?t=91 || How to Become a Millionaire Before 30
you make tons of profit, but you don't have tons of units and that's okay and you're a luxury brand. or you put on the put on the business owner hat and you say, "Okay, how do I mechanize the wallet building process and I become more businessy?" And so I think it's like, do I want to be the artist or do I

[1:53] YouTube https://youtu.be/wtI4tMcxvxQ?t=106 || How to Become a Millionaire Before 30
want to be the entrepreneur? Both of them are fine. It depends which one you feel like you're more naturally inclined to or have a higher likelihood of success doing. I like the game of business. I've played lots of different games in terms of industries. Like I like the game overall. I don't feel like

[2:06] YouTube https://youtu.be/wtI4tMcxvxQ?t=119 || How to Become a Millionaire Before 30
I have a particular art. Like I don't think I'm really good at any aspect of business. I feel like I've been decent enough to not make one of them the constraint. Like I'm not a great copywriter, but I'm good enough that that's not going to be the limiter. Like I'm I'm good enough like I'm good enough

[2:21] YouTube https://youtu.be/wtI4tMcxvxQ?t=134 || How to Become a Millionaire Before 30
at hiring that I can make sure that that's not the limiting factor, right? And so that's kind of how I think about it in terms of business growth overall. And so it' be the same thing with Caleb is like we have to identify what the constraint of the of the system is and then deconstrain it. When you say talent stacking, I've heard

[2:35] YouTube https://youtu.be/wtI4tMcxvxQ?t=148 || How to Become a Millionaire Before 30
you say that a few times. What do you mean by that? So, this is one of my favorite topics. Um, many skills like 1 plus 1 equals five when you put them together. So, let's say you have somebody who's really good at math in the beginning that as a skill not super monetizable, right? Okay. Well, then you learn bookkeeping. Okay.

[2:55] YouTube https://youtu.be/wtI4tMcxvxQ?t=168 || How to Become a Millionaire Before 30
Well, now you had a proclivity for math, but you learn something that um has value in the business world. Okay. Then you learn to, you know, you get your CPA, now you become an accountant. Okay. More valuable. Um then you start studying around uh tax law and insurance and you're like oh significantly more

[3:11] YouTube https://youtu.be/wtI4tMcxvxQ?t=184 || How to Become a Millionaire Before 30
valuable. Then you learn how to how capital markets work and how debt markets work, right? And and you understand how mergers and acquisitions work and all of a sudden you're a CFO and then you learn how to sell and promote a little bit and all of a sudden now you're a rain maker. And so you still needed to be good at math. But

[3:27] YouTube https://youtu.be/wtI4tMcxvxQ?t=200 || How to Become a Millionaire Before 30
when you stack these other skills on top of it, the original math skill becomes significantly more valuable when you have these skills on top. But each one kind of requires the one before. Which is why one of the things I hate about kind of the entrepreneurial world a little bit is like they'll learn

[3:42] YouTube https://youtu.be/wtI4tMcxvxQ?t=215 || How to Become a Millionaire Before 30
something new and then poo poo the thing before. It's like I'm not upset at the teacher who taught me arithmetic because I learned algebra. One was necessary for the next. And so, um, as entrepreneurs, a lot of times it takes, I think, the self-awareness to say like, where am I at on my skill stacking adventure,

[4:01] YouTube https://youtu.be/wtI4tMcxvxQ?t=234 || How to Become a Millionaire Before 30
right? And each skill, every skill you add to your skill tool belt makes the rest of your skills more valuable, which is why I think it's so cool, which is why I'm such a big advocate for education overall. And that's I mean, mission of acquisition.com, make business accessible to everyone. Um, that's why you put all this free stuff

[4:17] YouTube https://youtu.be/wtI4tMcxvxQ?t=250 || How to Become a Millionaire Before 30
out there is because like if we can give people enough skills, they'll be able to stack them on their own and then just achieve whatever they want in a totally different way if you allow me to go there. It's like you look at Jay-Z, right? Maybe he was somebody who naturally had rhythm, right? And so then

[4:29] YouTube https://youtu.be/wtI4tMcxvxQ?t=262 || How to Become a Millionaire Before 30
all of a sudden he learned how to rap. Okay? He took his rhythm, put in a rap, okay? And then he made his first GD. Okay? And then he learned how to promote. Oo, significantly more valuable. And then he learned how to make a label. And then he learned how to recruit other artists. And so he still needed to learn how to know how to

[4:46] YouTube https://youtu.be/wtI4tMcxvxQ?t=279 || How to Become a Millionaire Before 30
promote the other artists. If he didn't know how to promote at all, he wouldn't have been able to do it. But once he had the label, he got significantly more leverage on the skill of promotion. And he could recognize people because of his skill in rapping and rhythm. And so like each of these skills stacks on top and

[5:00] YouTube https://youtu.be/wtI4tMcxvxQ?t=293 || How to Become a Millionaire Before 30
then eventually he he pinnacled into Beyonce as his as his top skill. I'm just kidding. Um like where is he going? Um but no, but like that's the idea. So like it and that's why I'm just like learn the skill, find the next skill. And and the nice thing is that it doesn't even matter how desperate the skills are.

[5:18] YouTube https://youtu.be/wtI4tMcxvxQ?t=311 || How to Become a Millionaire Before 30
Like if Jay-Z is really good at math and understands capital markets and understands the label, those combine to into another cool malange, my little French word, like mix of skills that's like unique to Jay-Z. And the longer you play the game, the more skills you get and the more unique your mix of skills

[5:34] YouTube https://youtu.be/wtI4tMcxvxQ?t=327 || How to Become a Millionaire Before 30
is. And that to me is like the coolest part about business and just like education in general. Real quick, if you're a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So my team and I put together the $100 million scaling roadmap, which is basically 200 hours of

[5:50] YouTube https://youtu.be/wtI4tMcxvxQ?t=343 || How to Become a Millionaire Before 30
us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how they got past it. And so we broke it in these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell

[6:03] YouTube https://youtu.be/wtI4tMcxvxQ?t=356 || How to Become a Millionaire Before 30
you where you're at. And the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so, no matter what you're struggling with, someone else has already struggled with it and solved it. And so, I'd like to

[6:18] YouTube https://youtu.be/wtI4tMcxvxQ?t=371 || How to Become a Millionaire Before 30
give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you deconstrain the business and you're trying to scale, we'd love to help you out on the thank you page. You can just book a call with my team and we will

[6:32] YouTube https://youtu.be/wtI4tMcxvxQ?t=385 || How to Become a Millionaire Before 30
look into business, see if we can help, and if we can, we'll invite you out to Vegas and we'll do this in person


VIDEO
TITLE: The 5-to-9 Schedule That Builds Businesses
URL: https://youtu.be/x3RfvS0nJqk
PRIMARY_TOPIC: mindset
TOPICS: mindset, productivity, career, mindset

[0:00] YouTube https://youtu.be/x3RfvS0nJqk?t=0 || The 5-to-9 Schedule That Builds Businesses
If you had to build a business while having massive bills to pay. Dude, this is a 5 to9 special, baby. This is a 5 a.m. to 900 pm. Sorry, 5 a.m. to 9:00 a.m. and 5:00 pm to 9:00 p.m. So, those are your two book ends of the day. You got eight hours a day on the opposite ends of work schedule and you got

[0:14] YouTube https://youtu.be/x3RfvS0nJqk?t=7 || The 5-to-9 Schedule That Builds Businesses
Saturday, Sunday. Now, if you're like, I'm still working all of those hours and I can barely make bills, then you got to look at your expenses, man. You got to look at your lifestyle and you got to say like, I where am I willing to give up on my ego so that I can achieve my dreams? And so sometimes you got to take a step

[0:31] YouTube https://youtu.be/x3RfvS0nJqk?t=24 || The 5-to-9 Schedule That Builds Businesses
back. But I mean like I say this, but I'm also somebody who like took a step back. Like I had a really nice condo. Uh I mean really nice, you know, it was relative, but it was it's $180,000 um a condo when I was 23, I think 22. And it overlooked the city. And when I was there and I decided I was going to

[0:53] YouTube https://youtu.be/x3RfvS0nJqk?t=46 || The 5-to-9 Schedule That Builds Businesses
get into fitness, I sold everything I had and I got in my car and I drove across the country and I started working at minimum wage at a gym and I lived in somebody's spare bedroom. And so all the people that I knew saw me in my swinky consulting job in my nice place. You can imagine the kind of step back that would

[1:11] YouTube https://youtu.be/x3RfvS0nJqk?t=64 || The 5-to-9 Schedule That Builds Businesses
be. And so if you're not willing to do that, you just don't want what you want enough. And that's fine. Just accept that like you just don't want. That's like you kind of want it. It's like you kind of want to like you want a six-pack. It'd be nice, right? But it's very different than saying you're just

[1:24] YouTube https://youtu.be/x3RfvS0nJqk?t=77 || The 5-to-9 Schedule That Builds Businesses
not gonna eat cookies for a month, right? If you're a business owner and you're not growing as fast as you'd like, I'd like to give you a free gift. So, my team and I put together the $100 million scaling road map, which is basically 200 hours of us looking over all the portfolio companies we've had

[1:39] YouTube https://youtu.be/x3RfvS0nJqk?t=92 || The 5-to-9 Schedule That Builds Businesses
and what stages of growth they went through and more importantly where they got stuck and how they got past it. And so we broke it into these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you,

[1:52] YouTube https://youtu.be/x3RfvS0nJqk?t=105 || The 5-to-9 Schedule That Builds Businesses
what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so no matter what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. You

[2:06] YouTube https://youtu.be/x3RfvS0nJqk?t=119 || The 5-to-9 Schedule That Builds Businesses
can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you deconstrain the business and you're trying to scale, we'd love to help you out on the thank you page. You can just book a call with my team and we will look at the business, see if we can help, and if we can, we'll invite you

[2:21] YouTube https://youtu.be/x3RfvS0nJqk?t=134 || The 5-to-9 Schedule That Builds Businesses
out to Vegas and we'll do this in person live.


VIDEO
TITLE: Helping a Manufacturing Company Scale
URL: https://youtu.be/xlHwqRGw_Is
PRIMARY_TOPIC: mindset
TOPICS: mindset

[0:00] YouTube https://youtu.be/xlHwqRGw_Is?t=0 || Helping a Manufacturing Company Scale
So, we sell a variety of different like lightweight home service contractor equipment to home service contractors and industrial contractors. Family business. We've been doing it for a couple of generations now. Cool. We are I was going to ask a different question, but it got answered by your uh by your team earlier in the day.

[0:17] YouTube https://youtu.be/xlHwqRGw_Is?t=10 || Helping a Manufacturing Company Scale
So, I'm going to skip the revenue level question. Just say we have two P\&Ls that I have fought to very much focus our teams. We've divided and conquered one one one part of the team focused on one P\&L, the other part of the team focused on the other P\&L. Okay. Um and we're going very very deep into

[0:32] YouTube https://youtu.be/xlHwqRGw_Is?t=25 || Helping a Manufacturing Company Scale
the niche and really niching down to who the core avatar is for each of those core product lines. Okay. Um in doing that, we have a fulfillment bottleneck that's on the horizon. Okay. That we have to make a call for both or one uh for one. So we started a plan to relocate our production facility. Okay. to a different state during co cuz

[0:50] YouTube https://youtu.be/xlHwqRGw_Is?t=43 || Helping a Manufacturing Company Scale
you know New York wasn't so friendly to uh to manufacturing companies or business or business. It was it was ridiculous. So I moved to Texas and we moved the business to to a different state. Um and now we have to decide if we want to continue that plan and move the other 50% of the P\&L and kind of make manufacturing a center

[1:08] YouTube https://youtu.be/xlHwqRGw_Is?t=61 || Helping a Manufacturing Company Scale
of excellence that's based out of this new state. Okay. And recapture some of our IBIDA by consolidating the cost structures. Why not do it? uh because it's a huge distraction for the team while we're while we're really um sales and marketing constraints. So right now we need to like hack sales and marketing to

[1:24] YouTube https://youtu.be/xlHwqRGw_Is?t=77 || Helping a Manufacturing Company Scale
take us to the next level. Uh but we have this like over the next 24 to 36 months we have this ticking time bomb of one of our production facilities or the building's kind of dilapitated lease is going to expire. So you're going to have a constraint basically you have an upcoming constraint in 24 to 36 months

[1:39] YouTube https://youtu.be/xlHwqRGw_Is?t=92 || Helping a Manufacturing Company Scale
that will happen with basic manufacturing procurement whatever right um but you have a today constraint of sales and marketing now is the constraint that you just like if you fix it then the business will grow but you are profitable today. What do you mean? So is it is so the one that's coming in 24 to 36 months is an

[1:59] YouTube https://youtu.be/xlHwqRGw_Is?t=112 || Helping a Manufacturing Company Scale
existential threat, right? Because like if you if the building's falling apart and you have to find a new location anyways, that's an inevitable threat. Like if you don't solve that, you won't be able to continue that line of the business, right? The the constraint in terms of the short term is just I want to get bigger and

[2:13] YouTube https://youtu.be/xlHwqRGw_Is?t=126 || Helping a Manufacturing Company Scale
the thing that's limiting me getting bigger is sales and marketing. Correct. Mhm. So, um this is definitely like Eisenhower matrix of non-urgent and important. Yeah. And so, um this actually feels like a project that can be done. I don't normally say this, but like in parallel. Okay. Um because I do think that you'll get a

[2:35] YouTube https://youtu.be/xlHwqRGw_Is?t=148 || Helping a Manufacturing Company Scale
lot of uh improvements within the business if the whole team is centralized. Um and so I would I would definitely encourage that. You also have tax improvements and all that other stuff that that comes with moving to Texas. Um, and the thing, the reason that I leaned towards saying like that's probably worth doing is that let's say

[2:51] YouTube https://youtu.be/xlHwqRGw_Is?t=164 || Helping a Manufacturing Company Scale
that it's played out the other direction, like if we crush marketing and sales in a good way, it's like we're just going to exacerbate how quickly that next constraint is going to come. Mhm. And so I probably lean towards like let's pull the facility in, then we can crank the hell out of this. The reason I

[3:07] YouTube https://youtu.be/xlHwqRGw_Is?t=180 || Helping a Manufacturing Company Scale
said concurrent is like a lot of times the leaders that are going to be in charge of one are going to be very different than the leaders that are in charge of the other. Mh. Um, and so it might be something that you can do at the same time, which again, I don't normally say it, but like you just finding, you know, basically

[3:22] YouTube https://youtu.be/xlHwqRGw_Is?t=195 || Helping a Manufacturing Company Scale
managing the move between these two places a pain, but not like to me that's like a 12-week project. Okay. And if it and if we're capital constrained in doing both, any So there is a capital constraint. That's why I asked about the profit. So, well, we're profitable. Yeah. But to like fund a move and like

[3:40] YouTube https://youtu.be/xlHwqRGw_Is?t=213 || Helping a Manufacturing Company Scale
do it securely where we're not, what would that represent in terms of percentage of yearly cash flow? Um, from what do you mean? If you were to move, how much cash does that represent for you as a percentage of how much free cash the business generates per year? Uh, 45%. Okay. So, about half your pro roughly

[3:56] YouTube https://youtu.be/xlHwqRGw_Is?t=229 || Helping a Manufacturing Company Scale
about half your profit would go towards the move for one year conservatively. Okay. Conservatively. So if we were to increase marketing and sales, then we could get more cash flow and would we be able to do that without incurring the supply constraint that the existing dilapidated location would cost

[4:18] YouTube https://youtu.be/xlHwqRGw_Is?t=251 || Helping a Manufacturing Company Scale
us sooner? Yeah. So you're saying like max out these two facilities and can we make more money faster so that we can do the move faster? Yeah, probably. Okay. Then it would be sales and marketing first. Free up cash. deploy the cash as the reinvestment strategy. There's a good return on capital. So, it totally makes

[4:34] YouTube https://youtu.be/xlHwqRGw_Is?t=267 || Helping a Manufacturing Company Scale
sense. Bring that in, recapture IBIDA. Um, and then it makes sense. Okay. And take anyone who's like on the marketing and sales projects like totally off that and just have them start planning for this move. Like have someone own that now. No, I think marketing and sales first. Marketing. Marketing sales first. Free up cash

[4:52] YouTube https://youtu.be/xlHwqRGw_Is?t=285 || Helping a Manufacturing Company Scale
flow. Bring somebody else in who can project manage the move. And if they're a good project manager, you'll want to keep them long term. Okay, cool. Thank you. Appreciate it. That was a fun one. That was good. Thank you. If you're a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So, my

[5:05] YouTube https://youtu.be/xlHwqRGw_Is?t=298 || Helping a Manufacturing Company Scale
team and I put together the $100 million scaling road map, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how they got past it. And so we broke it into these 10 stages and we

[5:20] YouTube https://youtu.be/xlHwqRGw_Is?t=313 || Helping a Manufacturing Company Scale
made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so no

[5:33] YouTube https://youtu.be/xlHwqRGw_Is?t=326 || Helping a Manufacturing Company Scale
matter what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. free. You can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you deconstrain the business and you're

[5:46] YouTube https://youtu.be/xlHwqRGw_Is?t=339 || Helping a Manufacturing Company Scale
trying to scale, we'd love to help you out on the thank you page. You can just book a call with my team and we will look into the business, see if we can help, and if we can, we'll invite you out to Vegas and we'll do this in person live.


VIDEO
TITLE: Double the Work. Eventually You Win.
URL: https://youtu.be/xs7FJNmQQj4
PRIMARY_TOPIC: mindset
TOPICS: mindset

[0:00] YouTube https://youtu.be/xs7FJNmQQj4?t=0 || Double the Work. Eventually You Win.
There used to be too big to fail and I think there's an alternative which is too good to fail. If you make your stuff so good that only one person who gets exposed to it sends it to somebody else, then you have nothing to worry about and you will eventually get discovered. It's a time game. And in the meanwhile, you just keep getting better,

[0:16] YouTube https://youtu.be/xs7FJNmQQj4?t=9 || Double the Work. Eventually You Win.
which is the point, cuz at the end of the day, you're going to die. Everyone's going to forget about you anyways. And so, you might as well just work on the one asset that you get to keep for the rest of your life, which is you. And rather than measuring yourself based on how many views he gets versus how many views you get, measure yourself by how much work he puts into one of his shorts versus what you put into one of

[0:33] YouTube https://youtu.be/xs7FJNmQQj4?t=26 || Double the Work. Eventually You Win.
your shorts. And then you might think the output is more reasonable. And if there's a top sales guy in your organization who's making more money than you, compare not what his commission check is to yours every month. Compare how many calls he's making, how many times he practices the script, how many calls he's made before you, how many sales he's closed before

[0:50] YouTube https://youtu.be/xs7FJNmQQj4?t=43 || Double the Work. Eventually You Win.
you, what time a day he shows up at work, what time a day he leaves, whether he works weekends or not, whether he's willing to hop on the phone in a family context so they can still close the deal. If you're doing all the inputs, the m the outputs will always match on a long enough time horizon. And if you are

[1:04] YouTube https://youtu.be/xs7FJNmQQj4?t=57 || Double the Work. Eventually You Win.
new to the game, then my recommendation is not only to match inputs, but to double or triple the inputs that someone ahead of you is doing. And the reason you do that is because if you just match your inputs, then you're always going to be behind them because they're already ahead of you because they're better than you. And so if you both do the same amount of work, they're going to keep

[1:19] YouTube https://youtu.be/xs7FJNmQQj4?t=72 || Double the Work. Eventually You Win.
getting better and so are you. So you have to do twice the work. You got to be like Kobe, right? Where everyone else is doing one practice a day, you do two practices a day and in the beginning they'll be better than you and then you'll match them. But because you're doing twice the work, eventually you'll get better and then that's how you win.

[1:32] YouTube https://youtu.be/xs7FJNmQQj4?t=85 || Double the Work. Eventually You Win.
Real quick,


VIDEO
TITLE: Patience is relative to the outcome that you’re going for
URL: https://youtu.be/xw6-p1jbpXA
PRIMARY_TOPIC: mindset
TOPICS: mindset, mindset, scaling, hiring

[0:00] YouTube https://youtu.be/xw6-p1jbpXA?t=0 || Patience is relative to the outcome that you’re going for
I think the patience is relative to the outcome that you're going for. And so like if you if you're trying to climb Everest, right, your rate of ascension in terms of altitude is going to be significantly faster than somebody who's trying to climb a foothill. The percentage growth will might be the same

[0:20] YouTube https://youtu.be/xw6-p1jbpXA?t=13 || Patience is relative to the outcome that you’re going for
though. And so a patient person might be willing to grow at 1 2 3 4% per year towards their ultimate Everest. But it's just that 4% of Everest is significantly faster than 4% of a foothill. And so the absolute difference will be different. But the relative difference, which is like what I'm quote measuring myself

[0:35] YouTube https://youtu.be/xw6-p1jbpXA?t=28 || Patience is relative to the outcome that you’re going for
against, is where I feel patient. And I think that's where um the whole macro, you know, uh macro speed, sorry, macro patience, micro speed is um is super important. So like we still need we still have deadlines. We still need to move the ball forward. We still have to act with urgency. We still have to ask

[0:48] YouTube https://youtu.be/xw6-p1jbpXA?t=41 || Patience is relative to the outcome that you’re going for
the question of like what would it take in order to do this in half the time? What would it take for us to do this in a fifth of the time? And can we do that? Let's do that. And I think I honestly see a lot of the job of the manager or the driver or the operator depending what term you want to use as doing that

[1:00] YouTube https://youtu.be/xw6-p1jbpXA?t=53 || Patience is relative to the outcome that you’re going for
which is just consistently pulling like pulling the future forward faster and like when you're having you know even at the tactical level like you're having a team meeting and you say hey when can you get that done by? They will give you a date and then like the follow like you know a level one manager a level zero

[1:15] YouTube https://youtu.be/xw6-p1jbpXA?t=68 || Patience is relative to the outcome that you’re going for
manager doesn't ask when there when there's when the deadline is. A level one manager would be like would just accept the deadline. Like a level two manager would be like well what else do you have? uh that's blocking you right now from getting that done. Uh and they might say, well, I have these three

[1:28] YouTube https://youtu.be/xw6-p1jbpXA?t=81 || Patience is relative to the outcome that you’re going for
things. And at that point, they might say, well, this is more important than those things. So, do this first. And then with that new knowledge, what is your new deadline? And they might say like, okay, instead of end of week, I can get it, you know, two days earlier than that. It's like, okay, how many

[1:40] YouTube https://youtu.be/xw6-p1jbpXA?t=93 || Patience is relative to the outcome that you’re going for
actual hours do you think this work will take? And they might say like, well, I think it'll probably take four hours. And it's like, okay, well, it's noon now, so why isn't it not 4:00 today? Right? And I think somebody who's willing to continue to ask those questions and they're like, "Well, I could do it, you know, today and I just

[1:54] YouTube https://youtu.be/xw6-p1jbpXA?t=107 || Patience is relative to the outcome that you’re going for
wanted to give myself some time." But it's like, well, why? Right? And so I think that's that consistent pulling forward. And the thing is is like it's almost like many confrontational conversations that I think are required in order to move an entire organization at breakneck speed. I mean, I look at

[2:09] YouTube https://youtu.be/xw6-p1jbpXA?t=122 || Patience is relative to the outcome that you’re going for
Elon a lot, you know, as an as you know, inspiration from a business perspective and all of his competitors talk about that just like the maniacal sense of urgency that that he carries. And I think a lot of it is that is just like consistently challenging like what would it take and is it worth us doing like is

[2:24] YouTube https://youtu.be/xw6-p1jbpXA?t=137 || Patience is relative to the outcome that you’re going for
it worth it for what it would take? And if the answer is yes then let's do it. And a lot of people kind of like they make their decisions within their frame or their realm of reality. Uh when that's not based on anything besides their own conjecture or some arbitrary timeline of what they think it should

[2:37] YouTube https://youtu.be/xw6-p1jbpXA?t=150 || Patience is relative to the outcome that you’re going for
take. Real quick, if you're a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So my team and I put together the $100 million scaling road map, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went

[2:52] YouTube https://youtu.be/xw6-p1jbpXA?t=165 || Patience is relative to the outcome that you’re going for
through and more importantly where they got stuck and how they got past it. And so we broke it into these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of functions of the

[3:05] YouTube https://youtu.be/xw6-p1jbpXA?t=178 || Patience is relative to the outcome that you’re going for
business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so no matter what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap,

[3:19] YouTube https://youtu.be/xw6-p1jbpXA?t=192 || Patience is relative to the outcome that you’re going for
plug in your business information, and if you want us to actually help you deconstrain the business and you're trying to scale, we'd love to help you out on the thank you page. You can just book a call with my team and we will look at the business, see if we can help. And if we can, we'll invite you

[3:32] YouTube https://youtu.be/xw6-p1jbpXA?t=205 || Patience is relative to the outcome that you’re going for
out to Vegas and we'll do this in person live.
