VIDEO
TITLE: GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work
URL: https://youtu.be/F3NyhOtRpOE
PRIMARY_TOPIC: mindset
TOPICS: mindset, wealth, mindset, scaling

[0:00] YouTube https://youtu.be/F3NyhOtRpOE?t=0 || GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work
i was able to take home more in a year than the ceo of mcdonald's ikea ford motorola and yahoo combined as a kid in his 20s you guys want to hear something totally insane like completely out there wild i was able to take home more in a year than the ceo of mcdonald's ikea ford motorola and yahoo combined as a kid in his 20s that equated to 1.2

[0:33] YouTube https://youtu.be/F3NyhOtRpOE?t=26 || GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work
million dollars per month in dividends for nearly the last half decade honestly no one is more surprised than i am about that and so me expressing this fact early on in this presentation in some people will create envy um it'll create anger in other people it'll create skepticism in most and confusion in old folks and hopefully

[0:56] YouTube https://youtu.be/F3NyhOtRpOE?t=49 || GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work
it should inspire a select few and so if that was you then you are the people that i'm making this presentation for all right because i know exactly where you're at um because i have been there and i'll walk you through that so i was um i was talking at an event not that long ago and they had like levels

[1:14] YouTube https://youtu.be/F3NyhOtRpOE?t=67 || GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work
to entrepreneurship and level seven was what they called me which was like the highest level which is kind of silly for me because i you'll see in a second why just a couple observations for everyone uh kind of like from outside looking in that may be valuable for you the first one is that everyone wants you to do well just not better than them

[1:33] YouTube https://youtu.be/F3NyhOtRpOE?t=86 || GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work
and i think that's something that we can all recognize like some of you probably have experienced that other you will experience that if you have people rooting for you as an underdog sometimes that will change as you become more successful second accept that no one actually wants you to be rich except for you and so it's only going to be up to you

[1:51] YouTube https://youtu.be/F3NyhOtRpOE?t=104 || GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work
to get there and the nice thing about success habits and wealth and business is that even if you don't deserve it in terms of your character etc if you still do the actions success does not care so success is colorblind success only cares about the work that is done third point that i've kind of found in

[2:11] YouTube https://youtu.be/F3NyhOtRpOE?t=124 || GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work
my in my time money only solves money problems and then you were left with problems that money can't solve and so i know a lot of you um maybe maybe in a situation where like another you know more money feels like it will solve all your problems and i can tell you um it won't it'll just solve the ones that money can solve

[2:28] YouTube https://youtu.be/F3NyhOtRpOE?t=141 || GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work
you'll realize which is uh point four is that you don't actually arrive ever uh you just enter a new club as the smallest member and so in the building that i live in it's almost exclusively eight nine and ten figure entrepreneurs so eight is ten million nine is 100 million and ten is a billion the guy who lives directly above me so literally the

[2:47] YouTube https://youtu.be/F3NyhOtRpOE?t=160 || GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work
unit directly above me he actually owns the entire building and last year he did 3.8 billion in sales top line he took home 930 million dollars in income and so all that ends up happening is you you just get into a new new club as the smallest member there's just levels to the game and um i'll just leave you with

[3:07] YouTube https://youtu.be/F3NyhOtRpOE?t=180 || GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work
this one last thing for those of you uh who see what i see on the internet world and the instagram flexes is that everyone talks about the laptop lifestyle having a business that spits out cash flow for you passive income blah blah blah this last year i did almost nothing work wise and our businesses generate a tremendous amount of cash flow i can tell you that i was

[3:26] YouTube https://youtu.be/F3NyhOtRpOE?t=199 || GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work
very miserable i think that we need as a community to make work cool again because we kind of i see it all over the place especially in the entrepreneurial scene of demonizing the grind demonizing uh the hustle demonizing putting the hours in and saying that like if your business requires you that it's not a real business and i think that it's a load of bs because after having now exited the

[3:50] YouTube https://youtu.be/F3NyhOtRpOE?t=223 || GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work
business uh multiple businesses now i can tell you it's not fun and i feel like what my my end result of this entire process for me is that i sought out freedom thinking that freedom and i didn't i had all my time when what i should have been pursuing was options and so if you enjoy the work you do you have arrived and so i can tell you right now and what i'm doing in 2022 is basically repositioning myself to get

[4:15] YouTube https://youtu.be/F3NyhOtRpOE?t=248 || GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work
back 100 into the grind because i choose to and so anyways i wanted to just give you guys that because i know a lot of people are in different different places but i just wanted to share some things that i wish i had heard earlier on so who wants to hear about some stuff that can shortcut your path to material success so you can ponder the purpose of achieving it to begin with let's rock and roll all right so here's a quick

[4:33] YouTube https://youtu.be/F3NyhOtRpOE?t=266 || GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work
framework that i have for making offers all right and the reason that we're going to focus on offers is because i believe that they are the fastest shortcut to material success in a business if i'm going to take a business over i'm going to take a a chunk of a business as an investor the first thing

[4:46] YouTube https://youtu.be/F3NyhOtRpOE?t=279 || GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work
i'm going to do is look at the offer stack which is what are the things what are the sequence of offers we're going to make to the customers and prospects over their journey with the business now there's a lot of things that i cover in the book and i like i said earlier i could have covered every single one of them but instead i'm going to cover four main ones okay so these are the main things that i look at in the business

[5:04] YouTube https://youtu.be/F3NyhOtRpOE?t=297 || GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work
and some of the issues that most business owners deal with one is the commodity problem so the goal is to de-commoditize it the second is making sure that we're actually targeting the right avatar who we think is going to be able to generate us the most long-term lifetime revenue all right the third is

[5:16] YouTube https://youtu.be/F3NyhOtRpOE?t=309 || GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work
that we're going to make sure that we can charge a premium price for the the services and products that we sell and then fourth i'm going to cover the value equation all right because it's probably the biggest takeaway of the book and it is probably it is the concept that the book is based around all right scarcity urgency bonuses guarantees and naming are all things that will enhance the effectiveness of your offer um and i'll i'll tell you at

[5:36] YouTube https://youtu.be/F3NyhOtRpOE?t=329 || GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work
the end some some easy resources that i can i can give you guys for those all right cool so we're gonna cover these four and so let's rock and roll so here's the problem right now if your ads are not converting well so clicks and opt-ins uh and or your sales team has trouble scaling so it means it takes too long to ramp up new new reps um then

[5:54] YouTube https://youtu.be/F3NyhOtRpOE?t=347 || GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work
adjusting your offer is usually the issue it's usually the core problem that most people don't see all right and so to catch fish you need bait or an offer all right an offer is the starting port of providing them in exchange for their money that is what an offer is the reason i define it because it's good to have shared terminology an offer is

[6:15] YouTube https://youtu.be/F3NyhOtRpOE?t=368 || GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work
going to be the number one driver of success of any campaign and i'll prove it to you in a second all right so what does it actually do it will allow you to sell in a vacuum or a category of one and forces customers to make a values-based decision instead of a price-based decision all right i'm gonna say that again it will force your customers if done successfully to make a

[6:34] YouTube https://youtu.be/F3NyhOtRpOE?t=387 || GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work
values-based decision instead of a price based decision all right if someone makes a price-based decision means they hold up two things they say these are close enough i will make a decision based on the price and i will choose the cheaper one because these two are comparable if i make a values based decision i say

[6:50] YouTube https://youtu.be/F3NyhOtRpOE?t=403 || GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work
this is the only thing i have nothing else i can compare it to and therefore i must accept the price that is being charged if i deem the value sufficient all right and so the goal is to decommoditize the offer that we are selling so that we can sell in a category of one and you can do this in any type of business that you have and so when you do this successfully

[7:12] YouTube https://youtu.be/F3NyhOtRpOE?t=425 || GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work
you will increase the click-through rates on your offers on any platform you're doing whether it's cold outbound whether it's whether it's cold emails whether it's ads whether it's earned media whether it's to your list it doesn't matter where you're presenting the actual offer where those that offer sits with eyeballs wherever the eyeballs

[7:29] YouTube https://youtu.be/F3NyhOtRpOE?t=442 || GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work
are if you make a decommodized offer that is value based rather than price driven you will increase the number of clicks that you get you'll increase the percentage of those clicks that convert and you'll increase the price at which those people purchase all right and so the simple translation for that for those who are or hopefully

[7:47] YouTube https://youtu.be/F3NyhOtRpOE?t=460 || GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work
not bored out of your mind with the the concept or with the the marketing jargon is you get more leads you get more sales at higher prices and each of those multiply so if you get two extra leads 2x the conversion on those leads which is now a 4x and then you can increase your price by 2x that is an 8x increase

[8:06] YouTube https://youtu.be/F3NyhOtRpOE?t=479 || GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work
in business that is why the offer is so important and so strong so i'm going to give you guys a real life example so the b2c weight loss right now is 99 a month if we're going to try and sell that all right for 99 a month i could not do it all right i failed miserably and so what i had to do when i was trying to i couldn't even give this away for free we transformed this offer into a free six

[8:29] YouTube https://youtu.be/F3NyhOtRpOE?t=502 || GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work
week challenge by doing that what ended up happening is we changed a not even break-even offer to getting 30 to one returns 30-1 returns on our advertising all right the second example i want to give you i'm going to walk you through this one live together is a 1500 per month retainer offer uh one of our software companies that we sold called allen we dealt with a lot of brick-and-mortar agencies so people who would sell to chiropractors people who

[8:55] YouTube https://youtu.be/F3NyhOtRpOE?t=528 || GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work
would sell to whatever right a lot of times they had an issue where they were getting commoditized right everyone had more or less the same offer and so they would say hey pay me every month and either you get results or you don't get results and the average agency who was there would get about point five to one return on their ad spend in their first 30 days so if they spend a thousand bucks they would make 500 on average and

[9:15] YouTube https://youtu.be/F3NyhOtRpOE?t=548 || GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work
then the next month they would make a thousand and so forth right so they kind of broke even or lost a little in the front end and then they continued on the back end but what we were able to do is actually 22x the increase on average of the return on ad spend by simply changing the offer is that cool so right now if you could 22x the difference that

[9:34] YouTube https://youtu.be/F3NyhOtRpOE?t=567 || GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work
you got and it did the same thing on the first one same thing on the second we're talking 20x 30x increase the return on ad spend would that be cool for you guys this is what happened before with the agency offer okay if you look here i have this chart and this is these are the actual numbers so when the guys were spending 10 dollars a month they reached

[9:50] YouTube https://youtu.be/F3NyhOtRpOE?t=583 || GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work
300 000 people the response rate was point zero zero zero one three right the number of appointments that booked was 40. the show rate was 75 appointments showed 30 you know closing percentage was 16 percent fullness was five price was a thousand bucks right so they'd make five thousand dollars off ten thousand these were the real numbers okay

[10:08] YouTube https://youtu.be/F3NyhOtRpOE?t=601 || GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work
now when we introduced the new grand slam offer and the new offer that we gave them was pay us one time and we will work all of your leads for you and then you only pay us a gun after this first payment after someone shows up so only pay us when someone shows up after you sign up with us that's it you

[10:26] YouTube https://youtu.be/F3NyhOtRpOE?t=619 || GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work
pay me once today i set everything up and then from that point going forward you never have to pay me again unless someone walks in your so check out the difference here so the advertising spend was equivalent between you know day one it says ten thousand ten thousand right impressions are the same because you know ads still cost the same amount but here's what's crazy two and a half x increase in response

[10:43] YouTube https://youtu.be/F3NyhOtRpOE?t=636 || GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work
rate okay two and a half x but that's just step one now the changing result is we got from forty appointments to a hundred appointments for that ten thousand dollars of ad spend show rate was the same nothing changed there but now we have 75 people showed up rather than 30. and here's the next crazy part is that rather than closing 16 which is what

[11:02] YouTube https://youtu.be/F3NyhOtRpOE?t=655 || GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work
they were doing with their commoditized offer at a lower price they were now closing 37 that's 2.3 x all right so more people were now buying more okay and so now i look at the difference in appointments closed you have five points closed versus 28 that's the result and here's what's even crazier they were closing sixteen percent of the thousand dollar price point but with the new

[11:23] YouTube https://youtu.be/F3NyhOtRpOE?t=676 || GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work
offer the grand slam offer they were closing that at four times the price four times the price and so this was the end result for that same ten thousand dollars in ad spend went used to get them five clients at five thousand dollars a month and there's their five thousand dollars instead now they got 28

[11:41] YouTube https://youtu.be/F3NyhOtRpOE?t=694 || GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work
customers at 4 000 up front with a continuity program that had what i call an implied guarantee which i won't be able to get into today but basically any kind of performance offer that you can make is always an implied guarantee and so they would make a hundred and twelve thousand dollars simply by changing the offer which is a 22.4x increase in cash

[11:59] YouTube https://youtu.be/F3NyhOtRpOE?t=712 || GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work
collected upfront and that doesn't even include the lifetime value on the back end so you guys getting how powerful this is the difference between 0.5 and 11.2 they didn't even change the creative they just changed the offer they didn't change their funnels they didn't change their nurture sequences they changed any of that stuff they just changed what they were offering to the

[12:16] YouTube https://youtu.be/F3NyhOtRpOE?t=729 || GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work
marketplace all right so right now can you think about in your business how if you could change that core thing how different the outcomes could be cool does everyone feel good about that in terms of understanding why this is so important and why the goal should to not be a commodity but actually sell in a

[12:31] YouTube https://youtu.be/F3NyhOtRpOE?t=744 || GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work
category of one with an offer that's so good that people feel stupid saying no does that make sense that is why this is so important because otherwise you're gonna be price compared you're gonna you're gonna have lower conversions you're gonna have lower people show up you're gonna be able to only sell at low prices and you're ultimately just gonna be like everybody else and everybody else is broke so don't be like them so

[12:50] YouTube https://youtu.be/F3NyhOtRpOE?t=763 || GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work
step number two is make sure that we find the right market all right so um this is kind of an interesting concept so i was at a uh and if the picture is blurry it's because my picture's actually blurry and i couldn't find a sharp one um so i went to this mastermind and in the room the the entire group was doing actually was 600 million in top line revenue so the highest guy was

[13:11] YouTube https://youtu.be/F3NyhOtRpOE?t=784 || GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work
doing 250 million smallest guy was doing seven second smallest guy at the time was doing 35 all right and everybody else was in between and so i was sitting there and you know i was watching these guys do their presentations and i just i was left with this feeling where i was like are these guys making more money i was like i

[13:28] YouTube https://youtu.be/F3NyhOtRpOE?t=801 || GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work
couldn't get it like i i was just like i was losing my mind trying to figure this out right and then it dawned on me after i was just like going on these blocks i was like they're just going after better markets that's all like that was it like it wasn't they were better at sales wasn't there better at marketing it wasn't like they were better at fulfillment i was like i know that we're nailing these

[13:45] YouTube https://youtu.be/F3NyhOtRpOE?t=818 || GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work
things because when i was talking to them i didn't feel like they i lacked something it was just because they're going after the right market all right and so there you go it's almost like i made this presentation and that was the conclusion right they pick better markets and so what i want to do is

[13:58] YouTube https://youtu.be/F3NyhOtRpOE?t=831 || GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work
because this is probably the number one question i get from people who are newer in the entrepreneurial space um and so here's the quick answer that i give most people if you're trying to figure out who you're going to serve right in your earlier on in your journey the way to pick that person is select the after you can provide the most values period so if you have like two or three people you're trying to decide

[14:16] YouTube https://youtu.be/F3NyhOtRpOE?t=849 || GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work
between pick the guy you can provide the most value to that's the game number two the medium answer you want to make sure that you pick a single avatar so that you can productize your service and provide that value with low operational drag so let me give you an example so if you were to help one chiropractor do something right and

[14:33] YouTube https://youtu.be/F3NyhOtRpOE?t=866 || GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work
generate leads or whatever then you would probably it would take you a lot of work to get that first guy going right but if you had 100 chiropractors your 100th chiropractor you probably have a lot of that stuff pre-built and pre-made right which means the amount of time and effort that it would take you to do that hundredth one is very low and on top of

[14:51] YouTube https://youtu.be/F3NyhOtRpOE?t=884 || GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work
that through that hundred iterations you probably get better and better and better and so here's what happens the value that you provide actually increases and the cost to you actually decreases which means there's a big discrepancy between what that person is now getting and how much it costs you and we call that profit which is the

[15:08] YouTube https://youtu.be/F3NyhOtRpOE?t=901 || GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work
point right and so the reason that we niche down when we're picking our markets is so that we can ultimately make more money and i don't have this uh example in the presentation but right now if i were to say hey guys i have a time management product right and uh if i if i was selling it and you go to barnes and nobles wherever you probably

[15:25] YouTube https://youtu.be/F3NyhOtRpOE?t=918 || GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work
find it for 19 bucks right it's just time energy cool now if i were to say hey same product but now it's time management for sales people can you all of a sudden imagine that product being like a 99 product like oh okay i could imagine that being a 99 product all right now let's niche down a little further and say well of the people that could you know make the most money with time

[15:47] YouTube https://youtu.be/F3NyhOtRpOE?t=940 || GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work
sales people definitely will will make more money with save time but what about outbound sales people we can make it even more specific and talk about their pain points etc and so we now make it an outbound sales rep time management course or book right and now this is probably like can you imagine that it's more probably more like a 500 product

[16:05] YouTube https://youtu.be/F3NyhOtRpOE?t=958 || GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work
right so you're an outbound sales rep time management for outbound sales reps ah so what if we ditch down even further we said um outbound power tools and gardening sales reps time management all of a sudden this product goes from 500 to a 2000 product right now here's what's crazy about this the product remains virtually unchanged the only thing we did is we defined who

[16:32] YouTube https://youtu.be/F3NyhOtRpOE?t=985 || GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work
the avatar was and we got narrower and narrower and narrower and so right now if you're thinking like the goal is that that prospect when they read your persuasion they read your copy the goal is not for them for for them to understand what you are writing the goal is for them to feel understood and that is the

[16:49] YouTube https://youtu.be/F3NyhOtRpOE?t=1002 || GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work
goal of great persuasion is that they feel understood that's the point and so the better we can articulate their problems and their reality to them the more they will be willing to purchase our product right and the more what we want them to feel is this is just for me and that's the goal right and so when

[17:06] YouTube https://youtu.be/F3NyhOtRpOE?t=1019 || GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work
we're picking that market right let's go back to our presentation this is my live speech answer which is what you guys are gonna get so i give you the quick answer which is provide go go pick the guy you can provide the most value to the medium answer is zero in on that niche and go really hard on it so that you can eventually productize your service and decrease your operational drag but here's my live

[17:25] YouTube https://youtu.be/F3NyhOtRpOE?t=1038 || GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work
speech answer all right so right now let's pretend we're in class right and there's a marketing professor that's um that's in front of the in front of in front of in front of us right and he says everybody here has now been gifted a hot dog stand and you are now forced to be in the hot dog stand business if you had one competitive advantage for your hot dog

[17:42] YouTube https://youtu.be/F3NyhOtRpOE?t=1055 || GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work
stand what would it be well tell you in this uh and i think this may actually be a real story so i'm not sure and so in the classroom all these people started starting shouting out all those things right you know better ingredients all my stuff right and after everyone died down he said the secret is that you want to starve and cry

[18:00] YouTube https://youtu.be/F3NyhOtRpOE?t=1073 || GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work
because when the football game lets out at three o'clock in the afternoon and everyone's starving and drunk you want to be the guy on the hot dog stand in the corner and you could have the worst hot dogs that were wildly overpriced and you would still sell out because when you have a starving crowd when the supply demand curve is in your favor it's hard to not make money and

[18:18] YouTube https://youtu.be/F3NyhOtRpOE?t=1091 || GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work
not make lots of it okay and so when we're looking at the market these are the four attributes that i look for when i'm looking to pursue a market okay you can write these down number one is i want them to not just desire but be in desperate need of the solution that i have all right i don't want people who

[18:36] YouTube https://youtu.be/F3NyhOtRpOE?t=1109 || GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work
are merely aroused i want people who are ravenous for a solution number two they must have the ability to purchase the product that i want at the price that i want to charge number three they must be easy to target if i can't target them i can't put my offer in front of them i'll ultimately not be able to reach them and sell and then number four i want to make sure

[18:55] YouTube https://youtu.be/F3NyhOtRpOE?t=1128 || GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work
that it's growing market all right so let's dive in so one of the sayings that i have in my sales team is the pain is the pitch right and like i said earlier the point of good writing is for the reader to understand the point of good persuasion is for the prospect to feel understood all right and so the goal here is that we want them to feel

[19:12] YouTube https://youtu.be/F3NyhOtRpOE?t=1145 || GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work
understood in the copy which is why niching down is so important right it's very difficult to make someone feel unique and singled out if you're talking to the masses right which is why it's so amazing that some of these mass market brands that do exist but most of them start small and then continue to scale in adjacent markets all right so we want to make sure that they're in desperate

[19:30] YouTube https://youtu.be/F3NyhOtRpOE?t=1163 || GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work
need number two so a friend of mine had a really good process for improving people's resumes so they could get more job interviews like he had a really dialed in process and he looked at these four things and he was like well this is i think this will absolutely crush and as you guys might even imagine

[19:48] YouTube https://youtu.be/F3NyhOtRpOE?t=1181 || GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work
is improving people's resumes so they can get more interviews it actually tanked and the reason was the p it was a growing market it was easy to find the unemployed people they were in desperate pain but they had no money right and so he had a really hard time charging the amount that he wanted for the service that he had right and so we got to make sure that whatever market you're zeroing in on they can afford you

[20:12] YouTube https://youtu.be/F3NyhOtRpOE?t=1205 || GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work
right and the thing is is there is a market out there that is in desperate need of a solution that you have find them right and they will pay you what you're worth life's too short to deal with people who don't appreciate you all right so number three this one is very tactical right but if you're trying to sell to you know rich

[20:30] YouTube https://youtu.be/F3NyhOtRpOE?t=1223 || GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work
doctors and your ads or your offers are only being displayed to nurses it's going to fall on deaf ears no matter how good the offer is no matter how good your funnels are no matter how good your sales team is and how great the product is you're just not reaching it right and so if your people are not aggregated somewhere in associations groups lists channels etc then just

[20:46] YouTube https://youtu.be/F3NyhOtRpOE?t=1239 || GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work
don't pick it because at the end of the day like business is hard enough on its own you might as well just make the things have as many tailwinds behind you as you possibly can because the thing is it's ultimately our choice right whatever business or marketplace we choose to get into it's our choice so i

[20:58] YouTube https://youtu.be/F3NyhOtRpOE?t=1251 || GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work
might as well pick one that's going to be easy to work on this is a little bit of a tactical point but this is just through my experience of dealing with lots of companies and having owned and scaled lots of companies it's much easier to deal with ones that are easy to target all right and so here's the fourth one this probably one of my favorite stories so warren buffett was doing an interview

[21:15] YouTube https://youtu.be/F3NyhOtRpOE?t=1268 || GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work
and he was talking about uh his best friend at columbia and so this is before he was warren buffett he was just a nerdy kid who liked finance at this point right and he said there was a young gentleman who he admired a lot who he thought was you know incredibly sharp tremendous work ethic high integrity um and he was somebody that he was proud to

[21:33] YouTube https://youtu.be/F3NyhOtRpOE?t=1286 || GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work
be associated with and ultimately when they graduated columbia they split they split ways right one person went into steel and then he obviously went into his partnership that eventually became a triathlon right and what's interesting is he said when he looks back on his life one of the most important lessons that happened is that that individual that

[21:50] YouTube https://youtu.be/F3NyhOtRpOE?t=1303 || GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work
man that friend of his he said he achieved some material success he said but nothing you know nothing really remarkable and he said that that lesson from that man was singular in its importance because what it taught him was it is far more important what boat you are in rather than how hard you row it is far more important what vote you are in rather than how hard you row

[22:10] YouTube https://youtu.be/F3NyhOtRpOE?t=1323 || GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work
and so a lot of you a lot of us as entrepreneurs we pick these huge challenges that and we're just rowing and growing and growing and trying to outpace the current that's going in the other direction and so there's an old vc saying uh that's a venture capital saying where it's great entrepreneur in bad market market wins

[22:28] YouTube https://youtu.be/F3NyhOtRpOE?t=1341 || GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work
bad entrepreneur in great market market wins right and so the point is is that the market matters more than anything when people actually are investing in businesses they actually look they're like what markets do i want to get exposed to because they know that even if we're mediocre and the market quadruples then we will quadruple even if we're average and so we might as well

[22:45] YouTube https://youtu.be/F3NyhOtRpOE?t=1358 || GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work
have the tailwind and i'll tell you one final story about this so a good friend of mine lloyd um really sharp entrepreneur he had a software company and uh it grew and then all of a sudden it started stagnating right and this is probably like six or seven years ago and he's and and for six or seven years i saw him really struggle right to grow

[23:02] YouTube https://youtu.be/F3NyhOtRpOE?t=1375 || GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work
the business and he was uh he was in the newspaper business right and so he was selling an ad product to newspapers and one time we're having dinner he's like dude i just don't know what's going on he's like you know my offer is a revshare model like it's they only get you know i only get paid if they get if they make money uh you know we've got a great outbound team we got a great sales team like i just i don't know what the

[23:20] YouTube https://youtu.be/F3NyhOtRpOE?t=1393 || GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work
problem is and i'm looking at him from across the table and i was like you serious he was like yeah i was like dude you're selling newspapers they're dying they're losing 25 per year compounding 25 newspapers about a business every year and they have for the last eight years and so that's how big the market was that's how much the market was shrinking annually compounded against

[23:39] YouTube https://youtu.be/F3NyhOtRpOE?t=1412 || GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work
him and this is probably of the four factors the biggest one that we have to look at when we're trying to pick our market is we might as well pick the right boat one that has a tide that's behind it with a heavy you know with a good wind going in the right direction because no matter what this is gonna be

[23:52] YouTube https://youtu.be/F3NyhOtRpOE?t=1425 || GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work
hard we might as well have one that's going in the right direction so those are the four components to picking the right market is that useful for you guys in terms of making sure that you're niching down picking people who have have pain have purchasing power are easy to find and are growing all right we want a market that is growing there's more of

[24:09] YouTube https://youtu.be/F3NyhOtRpOE?t=1442 || GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work
them every year right if you're getting into sil you know silver sneakers and retirement homes there are 10 000 people retiring a day and there's not nearly 10 000 units of retirement homes available right which means that that's probably going to be something that if you're in that space you're going to make a lot of money simply because of supply demand we'd rather have those chips stacked in

[24:26] YouTube https://youtu.be/F3NyhOtRpOE?t=1459 || GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work
our favor so i want to play a money game and this is not in the book so you guys pay attention to this one this is actually my favorite money games of all time okay so let's say that this is your business you can see the stats on the left there and hopefully it's clear for you um let's say that you have a business that gets 30 new clients a month let's say your

[24:42] YouTube https://youtu.be/F3NyhOtRpOE?t=1475 || GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work
churn meaning the percentage of customers that leave every month where active is 33 that means that the average customer stays for three months okay let's say the price of your service whatever it is a hundred dollars a month i'm using simple math here okay and so that would mean that your total number of clients that you can actively manage is 100 because every time you sign up 30 30 more leave and it's just around and

[24:59] YouTube https://youtu.be/F3NyhOtRpOE?t=1492 || GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work
around and it maintains at 100. all right well let's see your net margins are 20 so that would mean that your revenue is 10 000 dollars a month and your profit is 2 000 all right is everyone with me so far everyone good with this okay so let's say we rub we rub a magic water bottle right and this magic

[25:16] YouTube https://youtu.be/F3NyhOtRpOE?t=1509 || GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work
water bottle is a very specific niche water bottle because this niche water water bottle creates a niched genie okay and so the little niche genie comes out of the the the bottle and says i am a business jin you're like oh wow this guy's intense right he says i can double one aspect of your business and you must pick which of the three you

[25:36] YouTube https://youtu.be/F3NyhOtRpOE?t=1529 || GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work
wish me to double right so this is a very niche genie very particular about his about his wish selection but you know we're like hey i'll take a wish if i can get one right and so these are the three doors that he offers us okay choice number one is that he says i can double the number of new customers that you get every month so that 30 number

[25:54] YouTube https://youtu.be/F3NyhOtRpOE?t=1547 || GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work
turns to 60 new customers a month so i can do that that's option one option two i can double the price of your products or services and everything else stays the same that's option two say okay cool option three i can double the number of purchases per customer which means that people go from staying for three months to staying for six months okay so our turn gets cut in

[26:17] YouTube https://youtu.be/F3NyhOtRpOE?t=1570 || GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work
half which of the wishes would you wish for from our business genie fyi no matter what you're going to make more money because we got a business genius we kind of lucked out there right so if you were to double the number of new customers what would happen is everything would double so you'd go from 10 10 uh 10 000 a month to 20 a month

[26:34] YouTube https://youtu.be/F3NyhOtRpOE?t=1587 || GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work
your profit would go and your you know margin stays the same twenty percent so now you go from two thousand dollars a month to four thousand dollars a month in profit right twenty percent twenty thousand is four grand from twenty percent of ten thousand which is two grand all right so two grand goes to four grand you've now doubled your profit that was door number

[26:50] YouTube https://youtu.be/F3NyhOtRpOE?t=1603 || GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work
one door number three if you double the number of purchases you actually make a little bit more than twice the profit and here's why if you now are acquiring the same number of customers right but they're staying twice as long right on your on your recurring basis but the margin stays the same the difference is that the the cost of acquisition that you are now saving and not you'll get the same top-line revenue

[27:16] YouTube https://youtu.be/F3NyhOtRpOE?t=1629 || GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work
as as version one because that customer is now worth twice as much to you but you only have to spend this this amount of amount of money that it costs you to acquire that same 30. right so now you're you're still spending the same amount you're still acquiring 30 customers but now they're worth twice as much right and so by doing that you actually make a little

[27:34] YouTube https://youtu.be/F3NyhOtRpOE?t=1647 || GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work
bit more than twice the profit door one is the quote worst door the second runner-up or the first runner-up rather is doubling the number of purchases or decreasing turn in half and as you can imagine the best choice was choice two which is doubling the price of your product or service and here's why this

[27:51] YouTube https://youtu.be/F3NyhOtRpOE?t=1664 || GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work
is so crazy so i'm gonna walk you through this i'm gonna use my hands all right so if we were at ten thousand dollars a month with a 20 margin that means we're making two thousand now all of a sudden we doubled our price now we're at twenty thousand dollars a month but we changed nothing about what we were selling and providing

[28:11] YouTube https://youtu.be/F3NyhOtRpOE?t=1684 || GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work
which means that additional ten thousand dollars a month is pure profit which means we took our our profit from two thousand dollars a month to twelve thousand dollars a month which means we six x our income six x people talk about making 20 increases this is a 600 increase that my friends is the power of price which i wanted to

[28:35] YouTube https://youtu.be/F3NyhOtRpOE?t=1708 || GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work
use that story to introduce the pricing section which is why it's called charge what it's worth and right now many of you are under charging and ultimately under providing value because you are not charging the right amount of money all right so i'm going to give you a few frameworks that have served me well here so this one is called the price to value discrepancy the goal of any business is

[28:53] YouTube https://youtu.be/F3NyhOtRpOE?t=1726 || GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work
to have a price right what means it charge you uh you know a dollar for something i want you to get ten dollars worth of value right which is why you want to continue to do business because every time you give me a dollar if you get ten dollars of perceived value back you're going to want to do that trade as much

[29:10] YouTube https://youtu.be/F3NyhOtRpOE?t=1743 || GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work
you know as many times as you possibly can right right so many of you would probably pay more than you currently do for your netflix subscription you might pay 20 a month if they raised it and be okay with it they might pay 30 a month but the amount of access they leave there is the customer surplus all right so you can see there there's the value and the price and we always want to make

[29:27] YouTube https://youtu.be/F3NyhOtRpOE?t=1760 || GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work
sure that the price is below the value here's what happens with most businesses though most businesses charge their uh their price is actually above their value which is why they never get repeat customers because their product is right if you charge at your value someone will purchase they won't be negative they won't be positive they'll be moved right and so there's two real

[29:46] YouTube https://youtu.be/F3NyhOtRpOE?t=1779 || GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work
options here we can either increase that discrepancy by lowering our price so let's say our value is fixed right if we lower our price we have a discrepancy right the other option is to raise our value right and i can tell you one of those is going to make you a lot more money all right and i'm sure you already know which one it is which is increasing your value all right so

[30:06] YouTube https://youtu.be/F3NyhOtRpOE?t=1799 || GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work
this is what most people do and why you should charge so much that it hurts most business owners are not competing on price or value in fact they're not actually competing on anything at all their pricing process typically looks something like this and this may be some of your guys uh process you look at the marketplace you see without what everyone else is offering you take the

[30:23] YouTube https://youtu.be/F3NyhOtRpOE?t=1816 || GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work
average you go slightly below to remain competitive provide what the competition's offering with a little bit more and then end up with a value proposition of a little more for a little less it's a losing proposition you're not going to win that way and so what i want to do is introduce you to a very different framework to think through this all right and this is

[30:41] YouTube https://youtu.be/F3NyhOtRpOE?t=1834 || GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work
called the virtuous versus vicious cycle of price all right so this is what happens when you raise your prices all right so if you have any type of business where someone is required to do something right like onyx business right you guys are required to do something uh in order to succeed right we have to work now if we raise our prices this is what happens

[31:04] YouTube https://youtu.be/F3NyhOtRpOE?t=1857 || GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work
if you raise your price you increase the emotional investment of the person if you pay ten thousand dollars for a book versus a dollar for a book what do you think the likelihood is that you're going to read and finish the book if you pay 10 000 for very high so same book because we increased the price we increased the likely the person actually does it which if we're saying that we're trying to help people then it is

[31:26] YouTube https://youtu.be/F3NyhOtRpOE?t=1879 || GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work
ethically our prerogative to get them as emotionally invested as possible which means we should use one of the tools we have in our availability which is price the second is that if you buy a ten thousand dollar book versus a one dollar book what is your perceived value you will probably believe that the value is going to be far superior even if you

[31:44] YouTube https://youtu.be/F3NyhOtRpOE?t=1897 || GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work
change nothing i'll give you a quick story on this so right now uh they did a uh they did a research study with this where they had um tasters drink wine all right and so they gave them three wines they had a cheap wine a mid-tier wine and a high tier wine and they told them the price and everything

[32:00] YouTube https://youtu.be/F3NyhOtRpOE?t=1913 || GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work
um on the bottles and they had them try them and they had them rank them right and they could see the prices and so unsurprisingly they rank the best one the best the middle one the middle and the cheapest one the the worst right but here was what's crazy all three bottles had the exact same one so in a very real way

[32:19] YouTube https://youtu.be/F3NyhOtRpOE?t=1932 || GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work
price confers value to the product or service that you provide the reason the louis vuitton perch purse means more to you is partially because it is so expensive because it costs us so much time and effort to save the money to make the purchase it partially gets it it imprints that value onto the product so

[32:40] YouTube https://youtu.be/F3NyhOtRpOE?t=1953 || GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work
why not use that to our advantage and especially if we're going to make a lot more money doing it the third piece is that if someone's more emotionally invested and they perceive it as more valuable they're going to get better results if the price is higher right the demandingness of the customer and some of you guys will probably know this have you guys noticed that your cheapest customers are the worst people and the

[32:58] YouTube https://youtu.be/F3NyhOtRpOE?t=1971 || GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work
ones who pay you the most are the easiest to deal with right so when you raise your price you get more of the good people and fewer of the bad people right hey 50 a month you should be on call for me 24 hours a day you're like i don't know if i like you more than my wife and then finally and this is one of the key

[33:14] YouTube https://youtu.be/F3NyhOtRpOE?t=1987 || GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work
points that drives me uh drives the decision home for me is that the revenue for fulfillment per customer so if you triple you know the profit that you make on a sale then you have three times the amount of resources compared to your competitor to provide the value that you promised and ultimately in doing that you actually provide a better product and so

[33:32] YouTube https://youtu.be/F3NyhOtRpOE?t=2005 || GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work
that is why this is called a virtuous cycle because the more you increase price the more you increase their emotional investment the more you increase their perceived value of the product that you're giving the better results they get the less demanding they are which is the less operational drag you have to deal with and ultimately the better product that you'll be able to fill because you can keep your promises because you have profit left over all

[33:51] YouTube https://youtu.be/F3NyhOtRpOE?t=2024 || GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work
right and since people care less they they value it less they get worse results they're more demanding and you have even less resources left over to hire amazing people to give an amazing experience because there's so little profit left over right that would be a vicious cycle and then for you as the business owner so that was just from the client's

[34:10] YouTube https://youtu.be/F3NyhOtRpOE?t=2043 || GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work
perspective but for you as a business owner if you increase your price you increase your profit if you increase your price you increase your perceived value of self because who here would rather sell a hundred thousand dollar thing than a ten thousand it's a ten dollar thing right your own perceived value of what i am worth because of the value i know i

[34:28] YouTube https://youtu.be/F3NyhOtRpOE?t=2061 || GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work
can provide goes up all right and your perception of impact because i'll be honest with you like this can get hard but if you're not reminded constantly on a daily basis of the good you are doing the impact you're making the customers that you have that are seeing amazing results and success from whatever experience or transformation you provide if you don't have that you're going to be lost eventually

[34:47] YouTube https://youtu.be/F3NyhOtRpOE?t=2080 || GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work
you're going to burn out but if you do have that because you raised your price and you had profit to give and reinvest in the business and create amazing experiences then you'll feel better about it right your service level will go up and then finally and this is a key one if you have a sales team or if you're the sales team because of the emotional investment perceived value results uh

[35:05] YouTube https://youtu.be/F3NyhOtRpOE?t=2098 || GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work
and and the amount of extra profit you left over for the experience that you want to build you will be convicted that you can fulfill the promises that you make and the number one thing that converts prospects into customers is their belief that you will actually be able to help them and that belief starts with you because at the end of the day

[35:22] YouTube https://youtu.be/F3NyhOtRpOE?t=2115 || GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work
sales is a transfer of conviction from you to them through a bridge of trust right that is the point that is how it works and so if you don't have the conviction to start with even if you have the trust you'll never be able to transfer it because you don't actually have the conviction yourself and so when we think in this way we realize that

[35:39] YouTube https://youtu.be/F3NyhOtRpOE?t=2132 || GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work
raising our prices having increased profits is not only a good thing to do wise but also the ethical thing to do if you want to provide your customers with the true result that you promise them all right and so the goal here which i wrote here on the right is to be so much higher that a consumer thinks to themselves this is so much more expensive there must be something entirely different going on here and it

[35:58] YouTube https://youtu.be/F3NyhOtRpOE?t=2151 || GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work
forces them to pull you out of that commoditized category into a category one so they consider you on your own and your own merits of the offer itself and then make a values-based decision you guys digging this is this cool interesting sweet okay that was framework number three which is charging what it's worth i'm doing okay on time

[36:17] YouTube https://youtu.be/F3NyhOtRpOE?t=2170 || GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work
so i'll we're going in the into the fourth fourth fourth quarter okay which is the value equation and this is the concept that this book is really um centered around all right which is this value equation so i'll tell you a quick story so um i i did this uh i did this presentation um this was a two-day event that we held and this is actually a fulfillment event this is not a sales event um for for my

[36:39] YouTube https://youtu.be/F3NyhOtRpOE?t=2192 || GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work
company and so every single picture every single head that you see in this in this room paid 42 000 to be there and if you're keeping track from home and you're trying to count 42 000 start at the bottom and uh go to the left um there's 700 people all right it's a very big room it's very deep and um i remember the morning after i

[36:59] YouTube https://youtu.be/F3NyhOtRpOE?t=2212 || GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work
felt kind of hung over because i'd been speaking for two straight days and my dad called me up and he sounded really concerned so i like rolled out of bed and i was like hold on i like put a hoodie and start walking the hallway he was like hey i thought i thought that event that you had was only for your highest level kites and i was like yeah it was he's like no i mean the 42 000

[37:17] YouTube https://youtu.be/F3NyhOtRpOE?t=2230 || GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work
people and i was like yeah it was he was like you had so many people there how could how could you have them all pay 42 000 to be there he's like do they do they know you're charging them that much money this is my dad right and i was like yeah they're aware that i'm charging i'm not magically siphoning money from their bank accounts like they're aware he's like i mean i hope what you're

[37:41] YouTube https://youtu.be/F3NyhOtRpOE?t=2254 || GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work
selling is worth it it's my father my own father sells me this right and so you know as much as that might have stung in the moment right um i realized that it was just a lack of understanding he didn't get how value worked and so i said well let me walk you through an example i said if right now because he he is a

[37:59] YouTube https://youtu.be/F3NyhOtRpOE?t=2272 || GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work
small business and i said hey if if i were able to increase your top line revenue by 239 000 a year would you pay me 42 grand he's like well it depends he said what would i have to do and i was like well uh you'd have to work 15 hours a week more to to do the system he was like okay he said how do i how like like do i know is it guaranteed like how do i know

[38:24] YouTube https://youtu.be/F3NyhOtRpOE?t=2297 || GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work
that that's what i'm gonna get and i was like that's just the average which means half of people do better than if you think you're above average then you do more than that he's like okay um and how long would it take for me to for me to get that result and i was like 11 months on average and he was like so it would take me 11

[38:43] YouTube https://youtu.be/F3NyhOtRpOE?t=2316 || GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work
months that's the um and i was like yeah he's like yeah then i would pay 42 000 a year for that and i was like exactly and that's why they do too and so ultimately that is a premium price experience that i have lived through all right so that's 700 people at our highest level in our gym word business which is a licensing business we paid that as 28 million a year just from the highest level okay

[39:08] YouTube https://youtu.be/F3NyhOtRpOE?t=2341 || GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work
and the reason that that is important is that you can absolutely charge a very large amount of money if you can provide value for an access of that who here would pay you know forty thousand dollars to make an extra two hundred and forty thousand dollars on average would you guys do that if those are the terms yes and that is why these people do too and so if you want to

[39:27] YouTube https://youtu.be/F3NyhOtRpOE?t=2360 || GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work
raise your prices you must ultimately raise your value and the reason i part of the reason i wrote this book was because i hear the term value thrown around in the entrepreneurial community all day long provide value give value blah blah blah right but no one actually defines what the term means so this is my best effort at

[39:44] YouTube https://youtu.be/F3NyhOtRpOE?t=2377 || GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work
defining it so there's four variables to the value equation all right and so it's a fraction you've got a numerator and a denominator you guys can remember from grade school all right the numerators the top denominators the bottom all right and so if you're trying to make a bigger value or bigger number here the goal is to maximize the top and minimize the bottom right right so let's go

[40:01] YouTube https://youtu.be/F3NyhOtRpOE?t=2394 || GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work
through the first one the first one here is oops there we go dream outcome all right so the dream outcome is simply to demonstrate that the person must desperately desire what it is you are selling sometimes you guys are selling things that no one actually wants which is why no one buys the dream outcome doesn't even match right you're trying

[40:20] YouTube https://youtu.be/F3NyhOtRpOE?t=2413 || GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work
to sell you know automation to doctors or something like they don't care whatever right you don't actually want to be selling ice to eskimos because they're like i got plenty of ice and i don't value it right so as much as that saying is cute it's also not very business that right and so dream outcome is uh is number one and so the reason that this is so important is that if let's say for men

[40:38] YouTube https://youtu.be/F3NyhOtRpOE?t=2431 || GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work
for example most men get more status from having money than being you know thin right and so if i were to survey guys would you rather be a millionaire would you rather be thin most guys would choose millionaire right right and so that means that as a category overall men will value money more than their appearances which is why you know you see

[41:00] YouTube https://youtu.be/F3NyhOtRpOE?t=2453 || GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work
i won't even get into this more than that but hopefully you should understand that which is why the entire category of making making people make more money return on investment et cetera has higher price tags in general okay and that is what differentiates so if you have two different things one is helps guys make more money and the other one helps them lose weight the one that helps guys make more money in general

[41:17] YouTube https://youtu.be/F3NyhOtRpOE?t=2470 || GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work
will be priced higher now what happens if you have two products that are in the same category and one sells for fifty thousand and one sells for five dollars well the reason that you have the other uh that you have that price discrepancy due to two things in the same dream outcome is the other three variables right how come liposuction is fifty thousand dollars and a weight loss ebook is five bucks

[41:35] YouTube https://youtu.be/F3NyhOtRpOE?t=2488 || GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work
even though the dream outcome of weight loss is the same right right so that brings us to the second part of this equation all right which is perceive likelihood of achievement if i'm buying a five dollar e-book what do i really think my perceived likelihood is that i'm actually going to lose weight and look amazingly the guy in the company for five bucks for an e-book probably

[41:52] YouTube https://youtu.be/F3NyhOtRpOE?t=2505 || GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work
pretty low i might even not even read it right i might even have you check my email right now on the flip side if i pay 50 000 for liposuction what's the likelihood that i think it's actually gonna happen really freaking high right so let me give you a different version to illustrate this concept of how increasing the perceived likelihood of

[42:08] YouTube https://youtu.be/F3NyhOtRpOE?t=2521 || GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work
achievement actually increases the value you can charge all right this is the front end so let's say in that liposuction example you've got two doctors you can pick from you got a doctor who's fresh out of medical school he's never cut into a person you're gonna be his first patient and then the second doctor has done this procedure specifically for you ten thousand times for people just like you

[42:26] YouTube https://youtu.be/F3NyhOtRpOE?t=2539 || GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work
which guy are you gonna pick doctor two with ten thousand successful surgeries or doctor one with zero this guy not only that you would probably be way more willing to pay way more money for this guy even though the actual surgery dream outcome time under the knife would remain the same and that is because you we confer value based on our perception of the likelihood that the person is going to provide us the

[42:51] YouTube https://youtu.be/F3NyhOtRpOE?t=2564 || GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work
service that we have i had a different price point for my business when i had 100 testimonials versus 2 000. because that was the that was so very by the way if any of you guys ever have to raise your prices did you get better and better over time you said that was the 100 testimonial price because there was lower perceived likelihood of achievement now i've got 2 000. you know it's going to work the goal of the top

[43:09] YouTube https://youtu.be/F3NyhOtRpOE?t=2582 || GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work
is to increase it now most starter marketers only focus on the top half of the equation but when you look at the biggest businesses in the world they actually put all their attention on the bottom half which is actually where the competitive moat from operations occurs okay so the third variable here is time delay which is how long between

[43:27] YouTube https://youtu.be/F3NyhOtRpOE?t=2600 || GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work
when i purchase and when i get so if i were to click a button on the internet for a weight loss product and all of a sudden i pulled my shirt up and i had a six pack imagine how infinitely valuable that product would be and to give a different twist on the example imagine i had a marketing agency and i signed someone up and most are competing against saying oh it's going

[43:44] YouTube https://youtu.be/F3NyhOtRpOE?t=2617 || GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work
to take easier you're going to do all these things whereas the one that i just signed up for the agency that i created as soon as i sign the paper my phone rings the qualified appointment and say hey i just saw your ad imagine the difference in value the difference there even though that might have happened 60 days later in the

[44:01] YouTube https://youtu.be/F3NyhOtRpOE?t=2634 || GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work
second example is time delay fast beats free the easiest way to provide value in any marketplace is look what everyone else is doing and do it in half the time all right so that is an element and the third component of value the goal is to decrease it and then finally we have effort and sacrifice right and

[44:20] YouTube https://youtu.be/F3NyhOtRpOE?t=2653 || GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work
effort and sacrifice are two sides at the same point effort is things that you must now start doing that you do not want to do that you must do as a result of a purchase sacrifice are things that you now must stop doing that you like doing that you can no longer do as a result of a purchase so for example

[44:36] YouTube https://youtu.be/F3NyhOtRpOE?t=2669 || GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work
i'll use weight loss because we've been keeping it consistent um if if i have to start waking up earlier in the morning then that is effort if i have to endure being sore that is effort if i have to give up drinks with the girls on saturdays and margarita mondays then those are sacrifices right and so most

[44:55] YouTube https://youtu.be/F3NyhOtRpOE?t=2688 || GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work
and i like putting both of those in there because when you're writing copy it's good to think about both sides because you have to give up sleeping in but you have to start waking up early right so it just gives you two sides to think about it from a messaging perspective and so when we're creating a product the ultimately valuable product would be a product that

[45:12] YouTube https://youtu.be/F3NyhOtRpOE?t=2705 || GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work
i didn't have to do anything for that the moment i clicked purchase i knew it was going to work and it happened immediately and so think about the difference between let's say meditation right meditation is the dream outcome is to feel relaxed right perceive likely of achievement meh time delay might take us months of meditation actually get that

[45:30] YouTube https://youtu.be/F3NyhOtRpOE?t=2723 || GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work
kind of subjective well-being boost right and then the effort and sacrifice is i'm gonna have to sit cross-legged my legs go numb i have to feel like an idiot because i'm not staying focused um i have to do this for 30 minutes every single day to eventually yield the results which is why you know there's not a lot of huge meditation distances right

[45:47] YouTube https://youtu.be/F3NyhOtRpOE?t=2740 || GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work
flip side what if i gave you a pill called xanax you feel chill your perceived likelihood is 100 the time delay is 15 minutes the effort sacrifices you swallow some water and that is why you have a multi-billion dollar product these are just the rules of value all right and they don't care about who you are or what you sell

[46:08] YouTube https://youtu.be/F3NyhOtRpOE?t=2761 || GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work
these values sorry these pillars to create value can apply so if you can think about your own business and the offers you have how can i increase the dream outcome how can i increase the perceived likelihood of achievement how can i decrease the time delay for my prospects and decrease what they have to

[46:20] YouTube https://youtu.be/F3NyhOtRpOE?t=2773 || GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work
do in order to be successful does that make sense is that cool is that a cool process for envisioning value you can apply that framework because once you see it you really can't unsee it um and that's how i think through any of the products that we're ultimately going to sell on any of the companies that we own all right and so five six seven eight nine so scarcity

[46:39] YouTube https://youtu.be/F3NyhOtRpOE?t=2792 || GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work
how to build that into your offers urgency scarcity is a function of units urgency is a function of time people usually lock them together but they are different bonuses are one of the things you're going to offer in excess of your of your core offer what are the guarantees we're going to offer to reverse the risk there's four you have unconditional

[46:56] YouTube https://youtu.be/F3NyhOtRpOE?t=2809 || GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work
conditional implied and anti-guarantees all right there's lots of stuff that i wish i could talk to you more about in terms of creating offer um and so what i want to do is give you guys something cool all right at acquisition.com i have this entire course outlined this book is 99 cents you don't have to opt in for it so i'm not trying to build my list or anything like that i just want you guys to have this stuff so you can just win

[47:15] YouTube https://youtu.be/F3NyhOtRpOE?t=2828 || GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work
them i just want more people to win all right so if you if you want a deep dive on each of these it comes with uh checklists and swipe files and downloads it's all free you don't have to give me anything um and then if you like the digital version uh the kindle's 99 cents so hopefully anywhere you are in the world um no matter what the economic

[47:31] YouTube https://youtu.be/F3NyhOtRpOE?t=2844 || GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work
climate is you can scrounge up 99 cents uh to get the you know to get all the stuff all right so um it's all free my gift to you like i said books there and if you like any of this type of stuff i have a youtube channel you can follow me on um and i have an instagram all right so if you if you like this type of stuff um i hope you do and uh as a side note if you are a company that's an e-learning

[47:50] YouTube https://youtu.be/F3NyhOtRpOE?t=2863 || GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work
or brick-and-mortar chain looking to scale we invest in companies that are at one to ten ish million that are trying to get to 10 to 50 million and beyond so that's kind of what we do so appreciate you guys thank you uh for your attention i hope you feel like you got a good return on it and have at least a few

[48:04] YouTube https://youtu.be/F3NyhOtRpOE?t=2877 || GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work
frameworks that you can apply to increase the effectiveness of your offers and ultimately get more people to opt in more people to convert by percentage at higher prices and ultimately provide far more value than anyone else in your marketplace


VIDEO
TITLE: I’m in my 20s and want to make millions What should I do
URL: https://youtu.be/F5Bc0HGYhDU
PRIMARY_TOPIC: mindset
TOPICS: mindset, career, mindset

[0:00] YouTube https://youtu.be/F5Bc0HGYhDU?t=0 || I’m in my 20s and want to make millions What should I do
So, Adam, at 22, want to build a multi-million dollar business. Should I start now, fail forward, and learn on the way, or spend money when you choose building skills, cash and clarity? To me, those are one and the same. Um, like you will build skills by failing. So, I would try and try and do stuff. Just

[0:17] YouTube https://youtu.be/F5Bc0HGYhDU?t=10 || I’m in my 20s and want to make millions What should I do
being real, like do stuff, uh, learn from it, and if you can make money while you're doing it, great. I think that for many people, one of the the w like a huge leg up that you can have is working one to three years in the industry that you want to get into. Like I think there's just there's huge upside there

[0:34] YouTube https://youtu.be/F5Bc0HGYhDU?t=27 || I’m in my 20s and want to make millions What should I do
because you don't even know what you don't know and you learn so many like default ways of operating because when you have to I'll give you an analogy. So imagine you've got a pile of bricks, right? So you've got this pile of bricks. All right, let's say that these bricks represent, you know, stuff that you can

[0:52] YouTube https://youtu.be/F5Bc0HGYhDU?t=45 || I’m in my 20s and want to make millions What should I do
use to build. This is going to be a terrible pile of bricks, but whatever. Okay. And someone says, "Go build me a building, right?" So, you then try and assemble these bricks in a in a hundred different ways. And the thing is is like, if you don't have directions on how to assemble those bricks, you're not going to know what

[1:10] YouTube https://youtu.be/F5Bc0HGYhDU?t=63 || I’m in my 20s and want to make millions What should I do
assembly is the correct one for a building. And so the thing is is that if you have an ideal building in mind, right, then there may be a few ways that you can correctly assemble the bricks to get a building, but there's going to be way more ways to not assemble the bricks to make a building. And so for me, I would

[1:27] YouTube https://youtu.be/F5Bc0HGYhDU?t=80 || I’m in my 20s and want to make millions What should I do
rather just like kind of like if you're building a building, like you're building an IKEA desk, right? If you don't have the directions and you have the pieces, you might eventually figure it out. But it's so much it takes so much more time than having a model to look at because you automatically know.

[1:42] YouTube https://youtu.be/F5Bc0HGYhDU?t=95 || I’m in my 20s and want to make millions What should I do
You're like, "Okay, well, first thing I'm going to do is I'm going to separate my tools over here and put my screws over here and then I'm going to put my my blocks over here." Great. So, it's the first thing that's what you do. And then after that, you're like, "Okay, I'm going to look at this picture. There's

[1:51] YouTube https://youtu.be/F5Bc0HGYhDU?t=104 || I’m in my 20s and want to make millions What should I do
got these four legs." And you're like, "Let me put the leg flip it upside down. Put like one, like two, like four." You're like, "Okay, it's almost looking like a table." But if you have no idea and you've never built a table before, you didn't built anything before, then it's way harder to do. And so that's why

[2:03] YouTube https://youtu.be/F5Bc0HGYhDU?t=116 || I’m in my 20s and want to make millions What should I do
I think I would recommend make money, earn, and learn one to three years. Like my first thing out of college, and like college is different now than it was then, but like like I did college for three years and then I worked for two years. And then the next thing I did is I still didn't even start immediately. I then um

[2:22] YouTube https://youtu.be/F5Bc0HGYhDU?t=135 || I’m in my 20s and want to make millions What should I do
started as like an apprentice at a gym because I wanted to get in the fitness business. So, I went to a successful gym owner and said, "Hey, can I like work for free? Can I mop the floors?" And I was like a white collar consultant. So, I went from making I think I actually don't remember what I made. I knew I had

[2:34] YouTube https://youtu.be/F5Bc0HGYhDU?t=147 || I’m in my 20s and want to make millions What should I do
$50,000 in savings. Uh the reason it's like unclear is because I I got paid on contract. It was like very lumpy. Anyways, um but anyways, I uh he then basically started paying me minimum wage u to follow him around, but like an amazing ROI for me because he was like, "Oh, yeah, like email marketing." And I

[2:52] YouTube https://youtu.be/F5Bc0HGYhDU?t=165 || I’m in my 20s and want to make millions What should I do
was like, "What's that?" and he was like, "Oh, it's this whole thing, right?" And again, YouTube wasn't really like around the way that uh when I started doing this. Um and so I had to had to learn the hard way. So, that being said, hopefully that helped uh for Adam in terms of thinking about what to


VIDEO
TITLE: Fear Exists in the Vague
URL: https://youtu.be/FKTznrqd5mE
PRIMARY_TOPIC: mindset
TOPICS: mindset

[0:00] YouTube https://youtu.be/FKTznrqd5mE?t=0 || Fear Exists in the Vague
Fear exists in the fig. And so if you're afraid to take the risk, write it down in excruciating detail what you're actually afraid of having happen. Like really step by step what happens next when you fail. You'll often find it's not that bad when you spell it out because it only exists when it's hazy,

[0:21] YouTube https://youtu.be/FKTznrqd5mE?t=14 || Fear Exists in the Vague
not when it's crisp. Because when you actually play it out, okay, maybe you do go back home. And what does going back home really mean? It means that you go back in your old room or maybe you sleep on a couch or maybe you sleep on a friend's couch. And so besides the rules that you believe other people have on

[0:37] YouTube https://youtu.be/FKTznrqd5mE?t=30 || Fear Exists in the Vague
your life that you think you're breaking, that is all made up cuz they don't really care that much because no one really cares that much about anyone besides themselves. It's all make believe. And I think that when you get as specific as humanly possible, but like I don't want to I don't want to post this content. What? Because you're

[0:50] YouTube https://youtu.be/FKTznrqd5mE?t=43 || Fear Exists in the Vague
afraid that some unnamed account or some named account will write words on a screen that will read that you'll read that will make your your feelings go away. Like that's that is what will stop you from achieving your goal. Having a stranger tell you to off because you reached out is is the reason. That's

[1:06] YouTube https://youtu.be/FKTznrqd5mE?t=59 || Fear Exists in the Vague
it. Like you're like I didn't achieve my goals because I was afraid that somebody I don't know would tell me that I suck. When you say it like that, you're like Now let's say a different version. I didn't achieve my potential. I never pursued any of my goals because someone I know, I was afraid that they would say

[1:21] YouTube https://youtu.be/FKTznrqd5mE?t=74 || Fear Exists in the Vague
that they didn't approve of my behavior anymore. Maybe you shouldn't a care what they think or b have them in your life. And so when I decided to launch this book, $100 million Money Models, the goal was to do $100 million in the weekend. And I made that goal public within the company, so everybody knew.

[1:37] YouTube https://youtu.be/FKTznrqd5mE?t=90 || Fear Exists in the Vague
And one of the people on my team said, "Well, what if we don't hit it?" And I remember almost being like disgusted. Like that was like my my physical reaction to to when that person said that. And I remember just looking at him and I was like, "Dare greatly, motherfucker." Like what's the point? like if we if we up, we die trying.

[1:58] YouTube https://youtu.be/FKTznrqd5mE?t=111 || Fear Exists in the Vague
You know what I mean? Like so what? But like we're gonna still fight like hell to try and make it happen. And so the fact that he asked that really just made me think like what does he think I'm afraid of? If I if I said, "Hey guys, we're going to hit we're going to try and hit 100 million. We hit 80 or we hit

[2:13] YouTube https://youtu.be/FKTznrqd5mE?t=126 || Fear Exists in the Vague
70, whatever." I'm like, "Okay, boohoo. We made a bunch of money. We got a ton of people books in their hands that can help them. What are we going to do? We'll try again next year." like well what what if people don't take you seriously. I don't think people are going to not take me seriously because

[2:27] YouTube https://youtu.be/FKTznrqd5mE?t=140 || Fear Exists in the Vague
people will take you as serious as you take yourself. And if you are serious about your goals and your commitment to those goals, people can visibly observe. There is no one that will fault you for daring greatly. Period. And anyone who does doesn't matter. And one of my favorite quotes, like man, it's probably

[2:46] YouTube https://youtu.be/FKTznrqd5mE?t=159 || Fear Exists in the Vague
like a top 10 quote for me all time, which I have a lot of quotes, is from Marcus Aurelius. He said, "What are you so afraid of losing when nothing in this world belongs to you?" And so, it's like we're here on borrowed time to acquire borrowed assets and borrowed resources and at the end of the game, you're just

[3:02] YouTube https://youtu.be/FKTznrqd5mE?t=175 || Fear Exists in the Vague
going to push your chips to the middle and somebody else is going to take your chair. That's it. Out of coins. And so, it's like we're just we're just in the game. Like, we're just here. We're we're renting. We're leasers, right? None of this is permanent. And so the idea that we'd fear some permanent outcome from an

[3:19] YouTube https://youtu.be/FKTznrqd5mE?t=192 || Fear Exists in the Vague
impermanent existence, the longer I've been in the game, the more disgusted I am by that feeling and by someone questioning that. And so I share that with you because when that when that uh young man said that to me, it was just a great reminder of like we ended up hitting the 100 million. We did 106. But

[3:38] YouTube https://youtu.be/FKTznrqd5mE?t=211 || Fear Exists in the Vague
like you have to you have to you have to believe on some level that you can hit it. And you also have to believe even more that you will die trying. And I think that your commitment has to be to the effort that you're willing to put forth and completely divorced of the outcome. I believe that we could hit it

[3:54] YouTube https://youtu.be/FKTznrqd5mE?t=227 || Fear Exists in the Vague
because all the math made sense. But could I ultimately control whether ads got delivered or you know an account gets shut down or or you know the the internet doesn't work or there's a storm that day and the all the power gener. So, in no way, I just want to make sure that I put 100% effort on all the things

[4:13] YouTube https://youtu.be/FKTznrqd5mE?t=246 || Fear Exists in the Vague
that I can control. And then after that, you roll the dice. And you stack as many chips as you can in your favor. And then after that, you let the cards fall where they will. And so that was a very big reminder for me this year was that like nothing great was ever accomplished by someone who was afraid

[4:32] YouTube https://youtu.be/FKTznrqd5mE?t=265 || Fear Exists in the Vague
to try because of what they thought other people would think or say about them. Real quick, if you're a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So my team and I put together the $100 million scaling roadmap, which is basically 200 hours of us looking over

[4:49] YouTube https://youtu.be/FKTznrqd5mE?t=282 || Fear Exists in the Vague
all the portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how they got past it. And so we broke it in these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're

[5:03] YouTube https://youtu.be/FKTznrqd5mE?t=296 || Fear Exists in the Vague
at and the most important part for you, what to do for each of the functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so no matter what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to

[5:16] YouTube https://youtu.be/FKTznrqd5mE?t=309 || Fear Exists in the Vague
give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you deconstrain the business and you're trying to scale, we'd love to help you out on the thank you page. You can just book a call with my team and we will

[5:30] YouTube https://youtu.be/FKTznrqd5mE?t=323 || Fear Exists in the Vague
look into the business, see if we can help. And if we can, we'll invite you out to Vegas and we'll do this in person live.


VIDEO
TITLE: The Power of Absolute Acceptance
URL: https://youtu.be/FT8Jm_mAiAQ
PRIMARY_TOPIC: mindset
TOPICS: mindset, mindset

[0:00] YouTube https://youtu.be/FT8Jm_mAiAQ?t=0 || The Power of Absolute Acceptance
the the like absolute acceptance frame has been super powerful which is like must be nice. You're like it is because it like it just it just melts people like if you're in these like you know like you get in a comet war or something and they're like it's because your dad gave you everything you're like

[0:15] YouTube https://youtu.be/FT8Jm_mAiAQ?t=8 || The Power of Absolute Acceptance
you're right and so it's just because we have this fear of being labeled something by somebody. It's like, well, I don't label me that. But if you do, that's cool cuz you're going to die. Eventually, so will I. But if you're going to die eventually, it means it won't matter either. So like fine, then I can use it

[0:37] YouTube https://youtu.be/FT8Jm_mAiAQ?t=30 || The Power of Absolute Acceptance
both ways. And so like that's just been really helpful for me just cuz like like my ultimate expression of myself in terms of like solemn in me is just absolute agency. So like I do what I truly want to do. Um now obviously that's not hurting people, things like that, but like that I do it without fear. And I think that's that's I think

[0:54] YouTube https://youtu.be/FT8Jm_mAiAQ?t=47 || The Power of Absolute Acceptance
that's what I really spend a lot of time trying to tackle which is like what am I afraid of? And it's not like the big the monster and whatnot. It's usually just judgment or rather perceived judgment from people who aren't thinking about me. Um and then it comes from a combination of discounting the value of

[1:10] YouTube https://youtu.be/FT8Jm_mAiAQ?t=63 || The Power of Absolute Acceptance
their judgment and increasing the perceived value of Solomon's judgment. And I think that like over time if I can just keep sliding more and more marbles into just gaining Solomon's opinions or Solomon's approval, I think it's a better version of me. And so I just see it as a as a continuum rather than a

[1:23] YouTube https://youtu.be/FT8Jm_mAiAQ?t=76 || The Power of Absolute Acceptance
binary of like I am this person or I am this person. It's just like I'm more this person today and I'm going to keep sliding more marbles onto the side until most people describe me in this fashion. Real quick, if you're a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift.

[1:36] YouTube https://youtu.be/FT8Jm_mAiAQ?t=89 || The Power of Absolute Acceptance
So my team and I put together the $100 million scaling road map, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how they got past it. And so we broke it into these 10 stages and

[1:51] YouTube https://youtu.be/FT8Jm_mAiAQ?t=104 || The Power of Absolute Acceptance
we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so no

[2:04] YouTube https://youtu.be/FT8Jm_mAiAQ?t=117 || The Power of Absolute Acceptance
matter what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information. And if you want us to actually help you deconrain the business and you're trying

[2:18] YouTube https://youtu.be/FT8Jm_mAiAQ?t=131 || The Power of Absolute Acceptance
to scale, we'd love to help you out. On the thank you page, you can just book a call with my team and we will look at the business, see if we can help, and if we can, we'll invite you out to Vegas and we'll do this in person live.


VIDEO
TITLE: Why Beginners Quit Before They Win
URL: https://youtu.be/FZcLVuW7MEs
PRIMARY_TOPIC: mindset
TOPICS: mindset, mindset, career

[0:00] YouTube https://youtu.be/FZcLVuW7MEs?t=0 || Why Beginners Quit Before They Win
There's a quote that I love from Dr. Cashy. I'll probably butcher it, but experts have more ways to win than beginners do. And so, if an expert goes into any setting that they're expert in, they have so many faster feedback loops that reward them in the moment before the ultimate outcome. So, if you're a master

[0:21] YouTube https://youtu.be/FZcLVuW7MEs?t=14 || Why Beginners Quit Before They Win
video editor, there's so many things that you can do that while editing, you make one change and then it looks right. You have a positive feedback loop. And so I think when you're on the start path, you can't look at the outcome as the only positive because you will never make it. And so the positive frame that

[0:37] YouTube https://youtu.be/FZcLVuW7MEs?t=30 || Why Beginners Quit Before They Win
I've always used is sure you can have the external ones of like I like thinking about my first videos had like 13 views and I'm like well if I had an audience of 13 people I used to spend years pitching you know weight loss stuff to rims of 13 and that was fine. And so thinking about that way was helpful. But the the most helpful frame

[0:55] YouTube https://youtu.be/FZcLVuW7MEs?t=48 || Why Beginners Quit Before They Win
was thinking about who I was becoming as the asset that I was building. So in real time whenever I finished a long day's work, I was becoming more like the type of person who could work for 5 years without reward. And that would be part of the story I would someday tell. And so some of the biggest reinforcers

[1:13] YouTube https://youtu.be/FZcLVuW7MEs?t=66 || Why Beginners Quit Before They Win
I've had in my life has been futurecasting the story that I would tell about the shitty period that I was in. Like I remember when I was sleeping on the floor at my gym cuz I didn't have enough enough money for two rents and I was like I will tell this story and when I lost everything for the first time I like I have the screenshot of the

[1:30] YouTube https://youtu.be/FZcLVuW7MEs?t=83 || Why Beginners Quit Before They Win
bank account like when I show it people are like oh look there's that thing but they forget that there was a person who screenshotted it to be like this won't happen again. And I think having a larger narrative of where you're ultimately going one gives you the vision of where you're like the like knows where he's going, but it allows

[1:50] YouTube https://youtu.be/FZcLVuW7MEs?t=103 || Why Beginners Quit Before They Win
the dragons that you have to slay along the way, the hard things that you have to overcome to feed into the larger narrative of who of the story that you'll someday tell. And so like no one ever tells stories about the hero who made it all happen immediately and had no hardships. No one cares, right? Like, okay, you were born to a

[2:07] YouTube https://youtu.be/FZcLVuW7MEs?t=120 || Why Beginners Quit Before They Win
billionaire. Is there a story there? Not really. But everyone loves the story because we can see ourselves in the character and how much we hope to be like them. And it's the being like them, not the having what they have that we usually like. And so reframing ourselves as the hero of that narrative in my

[2:26] YouTube https://youtu.be/FZcLVuW7MEs?t=139 || Why Beginners Quit Before They Win
harder times was what really got me through that and thinking I will tell this story someday. Have you heard Rogan talk about the be the hero of your own story thing? Oh dude, it's his old now. I think this is maybe maybe even 10 years old. Maybe 10 years old. Um, and he's in one of his old he's in the LA podcast studio and he says,

[2:49] YouTube https://youtu.be/FZcLVuW7MEs?t=162 || Why Beginners Quit Before They Win
"Imagine that you're in a movie and imagine the movie begins now and you're the hero of the movie." Yeah. What would that guy do? Yeah. What would that guy do right now? Yeah. because you are I just got into business. Um, so actually I just made the investment in school. Um, and I was talking to Sam,

[3:12] YouTube https://youtu.be/FZcLVuW7MEs?t=185 || Why Beginners Quit Before They Win
the founder, and I said, "What? Sim? Sam? Sim? What's Sim? Sim?" That's the way he says he's Oh, yeah. Um, and I was and I was talking to him and I said, "I want to give you the single easiest razor to predict my behavior." And I said, "Whatever will be the most epic story is the thing that I will most

[3:32] YouTube https://youtu.be/FZcLVuW7MEs?t=205 || Why Beginners Quit Before They Win
likely do." And so often times the most epic story is not the shortest outcome to victory. It's the long saga that results in this big thing later eventually. And I was like, if you ever want to know, if you're like, I'm not sure what he's going to do in this situation, just wonder what the most epic story to tell would be. And that's

[3:52] YouTube https://youtu.be/FZcLVuW7MEs?t=225 || Why Beginners Quit Before They Win
usually what I will do. And I don't know if that's self arandizing, but that's that's genuinely my razor for even making the like the big decisions about, okay, I'm going to sell gym launch. I'm going to I'm going to marry Leila. I'm going to slum it and live at the gym. I'm going to fly around and do

[4:11] YouTube https://youtu.be/FZcLVuW7MEs?t=244 || Why Beginners Quit Before They Win
turnarounds. I'm going to start this whole idea of a media company that just gives exclusively. Like, how do I like how do I put all these together? It's like, well, what would be the most epic story? And I thought of this idea of just like when I think about who that story I want to tell is is this

[4:25] YouTube https://youtu.be/FZcLVuW7MEs?t=258 || Why Beginners Quit Before They Win
billionaire that documented the entire thing the whole way and just gave because I always thought I was like I wish that Elon Musk and and Warren Buffett and all these guys would have like and Jeff Bezos like would have just like I would love to have seen 1997 Amazon content and a lot of the content

[4:45] YouTube https://youtu.be/FZcLVuW7MEs?t=278 || Why Beginners Quit Before They Win
in terms of like it it's getting five views. It's like it's okay because when we make it, they're going to come back and watch this. So, I don't need them to watch it today. I want them to know that it's here when I do. And I think that got me out of this the loop of it. I have to win right now. And then every

[5:02] YouTube https://youtu.be/FZcLVuW7MEs?t=295 || Why Beginners Quit Before They Win
one of them is just dropping uh a kernel or a breadcrumb for future me to refer back to. Real quick, if you're a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So my team and I put together the $100 million scaling roadmap, which is basically 200 hours of

[5:17] YouTube https://youtu.be/FZcLVuW7MEs?t=310 || Why Beginners Quit Before They Win
us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how they got past it. And so we broke it into these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll

[5:30] YouTube https://youtu.be/FZcLVuW7MEs?t=323 || Why Beginners Quit Before They Win
tell you where you're at and the most important part for you, what to do for each of the functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so no matter what you're struggling with, someone else has already struggled with it and

[5:44] YouTube https://youtu.be/FZcLVuW7MEs?t=337 || Why Beginners Quit Before They Win
solved it. And so I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you deconrain the business and you're trying to scale, we'd love to help you out on the thank you page. You can just book a

[5:57] YouTube https://youtu.be/FZcLVuW7MEs?t=350 || Why Beginners Quit Before They Win
call with my team and we will look at the business, see if we can help, and if we can, we'll invite you out to Vegas and we'll do this in person live.


VIDEO
TITLE: I Would Never Live Your Life - My Response
URL: https://youtu.be/FzK6oFRJckw
PRIMARY_TOPIC: mindset
TOPICS: mindset, mindset

[0:00] YouTube https://youtu.be/FzK6oFRJckw?t=0 || I Would Never Live Your Life - My Response
The more I listen to this, the better my life gets. If they don't have what you want, don't listen to what they say. There's no greater waste of time than justifying your actions to people who have a life you don't want. That was a message to my younger self, but um I remember I got in and well, I won't I won't call it out. Um

[0:26] YouTube https://youtu.be/FzK6oFRJckw?t=19 || I Would Never Live Your Life - My Response
let me see how I can say this the right way. Um, you know what? I'll just say it. I'll whitewash the names. So, I was with a family member and we're all around the kitchen table. It's during the holidays cuz I don't go home very much. And they kind of started attacking me. Um, and they were like, I would never live your

[0:49] YouTube https://youtu.be/FzK6oFRJckw?t=42 || I Would Never Live Your Life - My Response
life. You're so unbalanced. Like attacking. And I was like, what are you saying? And she said, "I I I just would never do that." And I was like, "All right, well, what part of my life is unbalanced?" I was like, "Do you feel like my health is unbalanced?" I was like, "Do you feel like my marriage is unbalanced?" I was like, "Do

[1:12] YouTube https://youtu.be/FzK6oFRJckw?t=65 || I Would Never Live Your Life - My Response
you feel like my finances are unbalanced?" I was like, "What part of my life do you feel like is out of whack?" She was like, "You know, I'm I'm not as good as with words as you are." And that was the and I was like, "Okay, so the fact that you can't make a logical argument, I'm not going to continue how how that conversation

[1:28] YouTube https://youtu.be/FzK6oFRJckw?t=81 || I Would Never Live Your Life - My Response
went." But the the TLDDR of that was I really thought a lot about it. And it came down to I wouldn't live your life. And my response to that is good. Don't. It's not your life. It's mine. Live yours the way you want. And I wouldn't live your life either. And so what ends up happening is they become these

[1:53] YouTube https://youtu.be/FzK6oFRJckw?t=106 || I Would Never Live Your Life - My Response
statements, these projections that are not actually real. Now on some level maybe they were saying that because there was envy in that aspect of like wishing that was there, you know, that they were living that life. But in this particular instance, I don't think it was. I think they genuinely were trying

[2:08] YouTube https://youtu.be/FzK6oFRJckw?t=121 || I Would Never Live Your Life - My Response
to help. It was a family member and they thought they were that I was being misguided. This is this is an intervention. Let me hold the talking pillow. Alex, we've all come together because we care about you. We really feel like we need to have a conversation here. It's exactly what it was. And I got so angry.

[2:26] YouTube https://youtu.be/FzK6oFRJckw?t=139 || I Would Never Live Your Life - My Response
You so angry. And you know, you can hear Ila like patting my back like it's I'm like see you can feel the heat coming off of me as like I go upstairs. I'm like how how dare she, you know, but it really just came down to like her just saying I don't want to live your life. And I think the answer to that question is

[2:46] YouTube https://youtu.be/FzK6oFRJckw?t=159 || I Would Never Live Your Life - My Response
good. Don't. And I think that has been one of the things that has diffused so many of these like hateful comments where people dehumanize you or whatever and make you into this ideal that they reject and it's like you're right. One of the things that uh I had a mentor tell me to say is like when you're in an

[3:00] YouTube https://youtu.be/FzK6oFRJckw?t=173 || I Would Never Live Your Life - My Response
argu if somebody's like it's like you're you're a terrible person blah blah blah blah. You just say you're right and and then they have not they have they have nothing to say and then you just move on with your life. And so like in that way it's acceptance but of like your your idea of who I am that you hate so much.

[3:21] YouTube https://youtu.be/FzK6oFRJckw?t=194 || I Would Never Live Your Life - My Response
I accept it. I can live with that even but like we don't want to think what if I am I don't even believe that but I can do that and I can end the conversation real quick. If you're a business owner and you are not growing as fast as you'd like I'd like to give you a free gift. So, my team and I put together the $100

[3:36] YouTube https://youtu.be/FzK6oFRJckw?t=209 || I Would Never Live Your Life - My Response
million scaling road map, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how they got past it. And so, we broke it into these 10 stages and we made this little kind of quiz thing

[3:50] YouTube https://youtu.be/FzK6oFRJckw?t=223 || I Would Never Live Your Life - My Response
where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so no matter what you're struggling with,

[4:03] YouTube https://youtu.be/FzK6oFRJckw?t=236 || I Would Never Live Your Life - My Response
someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. You can go to acquisition.comroadmap, plug in your business information, and if you want us to actually help you deconstrain the business and you're trying to scale, we'd love to help you

[4:16] YouTube https://youtu.be/FzK6oFRJckw?t=249 || I Would Never Live Your Life - My Response
out on the thank you page. You can just book a call with my team and we will look at the business, see if we can help. And if we can, we'll invite you out to Vegas and we'll do this in person live.


VIDEO
TITLE: How to Outgrow the Lonely Chapter
URL: https://youtu.be/GAySPU0dZ8s
PRIMARY_TOPIC: mindset
TOPICS: mindset

[0:00] YouTube https://youtu.be/GAySPU0dZ8s?t=0 || How to Outgrow the Lonely Chapter
And every person who wants to do something in their life or has done something with their lives is going through the exact same chapter that you're going through right now. And it's the lonely chapter. It's the chapter where you don't fit in with your old friends, but you don't have the achievements yet to fit in with a new

[0:15] YouTube https://youtu.be/GAySPU0dZ8s?t=8 || How to Outgrow the Lonely Chapter
group of friends. And you're doing all the stuff, right? The fruit tutorials. You're watching these videos and you're reading everything you can get your hands on. And you're trying to set up whatever your podcast is or your content thing, right? And you're going through it and you're thinking to yourself like,

[0:28] YouTube https://youtu.be/GAySPU0dZ8s?t=21 || How to Outgrow the Lonely Chapter
"Is this even worth it?" because you're not seeing any signs of success. But the sign of success is the hate that you get along the way. It is the leading indicator. And what you can't do is bend the knee to their hate and try and fit back in and conform because it's comfortable and it's warm. It's like the

[0:45] YouTube https://youtu.be/GAySPU0dZ8s?t=38 || How to Outgrow the Lonely Chapter
scene in the Matrix when Trinity opens the door, the very beginning in the first Matrix when Neo is about to take the red pill and he wants to get out of the car and Trinity says, "You've been down that road, Neo. you know that road and you know exactly where it ends and I know that's not where you want to be.

[1:01] YouTube https://youtu.be/GAySPU0dZ8s?t=54 || How to Outgrow the Lonely Chapter
And then he closes the door and he gets back in and he goes they they go to go take the red pill. So right now this moment that you're going through is Trinity opening the door and saying you could go back. You could go party. You could go to the nightclubs. You could say that this was just a hobby. You

[1:16] YouTube https://youtu.be/GAySPU0dZ8s?t=69 || How to Outgrow the Lonely Chapter
could downplay what you're doing like I'm just trying it out. Oh yeah, I'm not I'm not really that into it. It's just like just some thing I found. Right? But then as you're saying you feel like a fake cuz you're lying to yourself. You're lying to them about what you re what your real intentions are. And in

[1:31] YouTube https://youtu.be/GAySPU0dZ8s?t=84 || How to Outgrow the Lonely Chapter
that moment when you're trying to think about having that conversation, you'll remember exactly why you left, why it is that road. And you know exactly where it ends. And that's not where you want to be. And the thing is is that your goals will stick with you longer than these relationships. Your goals will serve you

[1:48] YouTube https://youtu.be/GAySPU0dZ8s?t=101 || How to Outgrow the Lonely Chapter
more than these relationships. And this is what this is the stuff that no one will tell you. I can tell you personally I don't talk to I talked to one friend that I have from middle school and high school. All right? I talk to one person, two people from college. And it's not like we talk all the time. I talk to him

[2:06] YouTube https://youtu.be/GAySPU0dZ8s?t=119 || How to Outgrow the Lonely Chapter
every six months or so. And so I say this because although these relationships feel like they're incredibly important in your life right now, they will disappear. The majority of these of these friendships are based on convenience. You're only friends with them because they lived in your dorm. They lived in your neighborhood. They

[2:21] YouTube https://youtu.be/GAySPU0dZ8s?t=134 || How to Outgrow the Lonely Chapter
went into to English class with you. But as soon as your conditions change, you change where you're at. All many of them will fade away because you'll develop new skills. You'll develop new context. You'll meet new people who are upskilled from them. And then you'll compare them to compare to these people and you'll be

[2:38] YouTube https://youtu.be/GAySPU0dZ8s?t=151 || How to Outgrow the Lonely Chapter
like, "Man, these are better friends. These are people who are more aligned with my goals. They're trying to grow. When I want to work all day Saturday, they're like, cool, I'll work with you." Rather than being like, "Dude, we're going on a pontoon boat. like where are you going to be? And you have to accept

[2:51] YouTube https://youtu.be/GAySPU0dZ8s?t=164 || How to Outgrow the Lonely Chapter
that as the price. And the thing is is like it's only if you want that like if you if you want to live a life that is the same as everyone else's, then you can do what everyone else does. The only issue is when you want to do what everyone else does, but get what none of them have. Real quick, if you're a

[3:08] YouTube https://youtu.be/GAySPU0dZ8s?t=181 || How to Outgrow the Lonely Chapter
business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So my team and I put together the $100 million scaling roadmap, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how

[3:24] YouTube https://youtu.be/GAySPU0dZ8s?t=197 || How to Outgrow the Lonely Chapter
they got past it. And so we broke it in these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of the functions of the business across product, marketing, sales,

[3:36] YouTube https://youtu.be/GAySPU0dZ8s?t=209 || How to Outgrow the Lonely Chapter
customer success, recruiting, IT, human resources, and finance. And so no matter what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information, and

[3:50] YouTube https://youtu.be/GAySPU0dZ8s?t=223 || How to Outgrow the Lonely Chapter
if you want us to actually help you deconstrain the business and you're trying to scale, we'd love to help you out on the thank you page. You can just book a call with my team and we will look into the business, see if we can help. And if we can, we'll invite you out to Vegas and we'll do this in person

[4:04] YouTube https://youtu.be/GAySPU0dZ8s?t=237 || How to Outgrow the Lonely Chapter
live.


VIDEO
TITLE: Pain Is Not a Problem. It’s Proof Your Alive
URL: https://youtu.be/GGsjUEPJDOM
PRIMARY_TOPIC: mindset
TOPICS: mindset, mindset

[0:00] YouTube https://youtu.be/GGsjUEPJDOM?t=0 || Pain Is Not a Problem. It’s Proof Your Alive
Successful people, this is kind of similar to what you were talking about. Bad things don't come in threes. Successful people see opportunity in every failure. Normal people see failure in every opportunity. Both are right. Only one gets rich. Yeah. So, I was So, this has been something I've been thinking about a

[0:17] YouTube https://youtu.be/GGsjUEPJDOM?t=10 || Pain Is Not a Problem. It’s Proof Your Alive
lot, which is basically the shittiness of stuff. Um, which is when you're growing in a business, it's very painful. When you're stagnating in a business and you're plateaued and you don't know what to do, it's very painful. When you're declining and you also don't know what to do, it's very painful. And so that means that all

[0:35] YouTube https://youtu.be/GGsjUEPJDOM?t=28 || Pain Is Not a Problem. It’s Proof Your Alive
conditions of reality are painful. And so if pain is a prerequisite for reality, then it means it's just a signal that we are alive. And so in thinking about that rather than pain is a problem, it is a signal that I'm breathing. and then becomes irrelevant. How do you ensure that you're not suffering unnecessarily? You know, pain

[1:03] YouTube https://youtu.be/GGsjUEPJDOM?t=56 || Pain Is Not a Problem. It’s Proof Your Alive
can be a useful signal. It can tell you to move away from certain things that are sub-optimal. Yeah, I um I probably have relatively contrarian views on this. Um but just even the judgment on pain I relatively reject. Just like pain is good, pain is bad. I mean, in the in the gym, to give the a gym gym

[1:25] YouTube https://youtu.be/GGsjUEPJDOM?t=78 || Pain Is Not a Problem. It’s Proof Your Alive
example, they found that the pain that you experience when you're going to work out, and there's a difference between like massive joint, like, oh, I just snapped a muscle, and like just feeling bad, but feeling bad has zero correlation to your performance in the gym. And so, I remember reading that for

[1:43] YouTube https://youtu.be/GGsjUEPJDOM?t=96 || Pain Is Not a Problem. It’s Proof Your Alive
the Olympic, you know, weight teams. They talked about that and I was like, "Oh, well, if has no correlation, then it's almost irrelevant and I can just keep living my life." And so I think the ultimate version of the resilience that you were referencing earlier is rather than, you know, in the beginning you're

[1:58] YouTube https://youtu.be/GGsjUEPJDOM?t=111 || Pain Is Not a Problem. It’s Proof Your Alive
like, I feel bad and then you think that that should weigh on the decision of whether you do the thing that you're supposed to do and then you start realizing that you can do the thing even though you don't feel good about it and you start hypertrophying it. But I think the ultimate version of the hypertrophy,

[2:11] YouTube https://youtu.be/GGsjUEPJDOM?t=124 || Pain Is Not a Problem. It’s Proof Your Alive
when the muscle becomes a tendon or it just becomes fused, is when you don't even consider how you feel. It's just not a thought. You just keep you just do it. Real quick, if you're a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So, my team and I put together the

[2:27] YouTube https://youtu.be/GGsjUEPJDOM?t=140 || Pain Is Not a Problem. It’s Proof Your Alive
$100 million scaling road map, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how they got past it. And so we broke it into these 10 stages and we made this little kind of quiz thing

[2:41] YouTube https://youtu.be/GGsjUEPJDOM?t=154 || Pain Is Not a Problem. It’s Proof Your Alive
where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so no matter what you're struggling with,

[2:54] YouTube https://youtu.be/GGsjUEPJDOM?t=167 || Pain Is Not a Problem. It’s Proof Your Alive
someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. free. You can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you deconstrain the business and you're trying to scale, we'd love to help you

[3:08] YouTube https://youtu.be/GGsjUEPJDOM?t=181 || Pain Is Not a Problem. It’s Proof Your Alive
out on the thank you page. You can just book a call with my team and we will look into the business, see if we can help, and if we can, we'll invite you out to Vegas and we'll do this in person live.


VIDEO
TITLE: Judge Yourself by Your Actions, Not Your Thoughts
URL: https://youtu.be/GVuIX5xtvLc
PRIMARY_TOPIC: mindset
TOPICS: mindset, mindset

[0:00] YouTube https://youtu.be/GVuIX5xtvLc?t=0 || Judge Yourself by Your Actions, Not Your Thoughts
Judge yourself by your actions, not by your thoughts. I became significantly less disappointed in myself when I started judging myself only on the actions I took, not the thoughts I had. So patience is a virtue that I feel like I haven't had and it's been something that I've spoken over myself for many years.

[0:19] YouTube https://youtu.be/GVuIX5xtvLc?t=12 || Judge Yourself by Your Actions, Not Your Thoughts
I was like, I'm an impatient person. I want things fast, etc. But when I realized that I should use the same lens that I judge other people on when I judge myself, which is someone might say, "I'm a really honest guy." But if I have no evidence that you're an honest person, or when I put you in a situation

[0:34] YouTube https://youtu.be/GVuIX5xtvLc?t=27 || Judge Yourself by Your Actions, Not Your Thoughts
where you could be honest and you're not, I would say, "No, you're not." Now, that person probably thinks of themselves as honest or to the same degree, I'm a really loyal guy, but as soon as I put a a 10 in front of you and you've got your your girl at home, you jump. You're not that loyal. You just

[0:45] YouTube https://youtu.be/GVuIX5xtvLc?t=38 || Judge Yourself by Your Actions, Not Your Thoughts
haven't had the opportunity to show that you're loyal. And so for me, my thoughts about what I thought I was were actually really negative. But when I tried to think, okay, well, I can be patient if I act patient even if I don't feel patient. And then that allowed me to start giving myself a stack of

[1:04] YouTube https://youtu.be/GVuIX5xtvLc?t=57 || Judge Yourself by Your Actions, Not Your Thoughts
undeniable proof that I am who I wanted to be. And I don't believe in binary traits, meaning like he's patient or he's impatient or he's loyal or he's disloyal. It's the question is how loyal are you? How honest are you? how patient are you? And by switching the character traits that I wanted to have into

[1:22] YouTube https://youtu.be/GVuIX5xtvLc?t=75 || Judge Yourself by Your Actions, Not Your Thoughts
progressions or continuums allowed me to make progress on them simply by giving myself more proof or one more penny on the scale that says I'm a little bit more patient than I was. I'm a little bit more patient. I'm a little bit more patient to the point where I have so many pennies on the scale that I can say

[1:35] YouTube https://youtu.be/GVuIX5xtvLc?t=88 || Judge Yourself by Your Actions, Not Your Thoughts
I think I am pretty patient. Even though every time I put a penny on the scale, I don't want to put a penny on the scale. I want to get the thing to happen today. I want it to happen yesterday because why is it taking so long? It didn't take that long for this person. and I feel like I feel like I work harder than them

[1:48] YouTube https://youtu.be/GVuIX5xtvLc?t=101 || Judge Yourself by Your Actions, Not Your Thoughts
and I feel like I'm better than them. Why am I not doing that? But I put the penny on the scale. Well, ultimately, what is patience? Is patience feeling patient or is patient doing the thing that is patience? So Sam Harris in his first conversation with Jock Willink about 10 years ago, they talk about how courage is an unfable

[2:05] YouTube https://youtu.be/GVuIX5xtvLc?t=118 || Judge Yourself by Your Actions, Not Your Thoughts
emotion. And it's such a good frame. You're going to love this. So he said, "If you do the thing in spite of being fearful of doing the thing, that is courage. And if you don't do the thing, even though you felt like doing the thing, that is cowardice. And I think that motivation and patience are exactly the same. If you're patient

[2:24] YouTube https://youtu.be/GVuIX5xtvLc?t=137 || Judge Yourself by Your Actions, Not Your Thoughts
despite not feeling patient, that is patience. Yes. That is how it works. And that was that realization that you just said was the reason for that quote because it was me realizing that I can actually have these traits even if I don't feel like I live those traits. And so that's why pro at least for me when people are like

[2:46] YouTube https://youtu.be/GVuIX5xtvLc?t=159 || Judge Yourself by Your Actions, Not Your Thoughts
whatever the trait is like he's so humble he's so whatever like you probably will never feel like you have the trait but you can still have the trait based on evidence rather than emotion and I think that frame of evidence has been I mean if I had a a northstar of personal development for myself it's been just give myself proof

[3:07] YouTube https://youtu.be/GVuIX5xtvLc?t=180 || Judge Yourself by Your Actions, Not Your Thoughts
and I mean in so many ways like the reason that I I didn't I mean I'm going to go on a tangent But again, I'll bring it back. I didn't talk about how to run gyms until I had six gyms because I didn't feel like I was qualified enough to talk about it. And I only started talking about gyms when so many people

[3:22] YouTube https://youtu.be/GVuIX5xtvLc?t=195 || Judge Yourself by Your Actions, Not Your Thoughts
were like, "Dude, how do you run your gyms? How do you run your gyms?" And if I rewind, even before that, I didn't feel qualified to talk about fitness, but I had had a six-pack for a decade, you know what I mean? And I had multiple state records, but I still didn't feel qualified to talk about fitness until

[3:35] YouTube https://youtu.be/GVuIX5xtvLc?t=208 || Judge Yourself by Your Actions, Not Your Thoughts
everyone was like, "Dude, how do you how do you do this? How do you strength train? How do you how do you eat this way?" Whatever it is, right? And so if you if you can give yourself evidence, the world around you like fame, like your evidence will change how people treat you. Yeah. Independent of how you feel about it.

[3:52] YouTube https://youtu.be/GVuIX5xtvLc?t=225 || Judge Yourself by Your Actions, Not Your Thoughts
Real quick, if you're a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So my team and I put together the $100 million scaling roadmap, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went

[4:06] YouTube https://youtu.be/GVuIX5xtvLc?t=239 || Judge Yourself by Your Actions, Not Your Thoughts
through and more importantly where they got stuck and how they got past it. And so we broke it in these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of the business

[4:19] YouTube https://youtu.be/GVuIX5xtvLc?t=252 || Judge Yourself by Your Actions, Not Your Thoughts
across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so no matter what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information, and

[4:34] YouTube https://youtu.be/GVuIX5xtvLc?t=267 || Judge Yourself by Your Actions, Not Your Thoughts
if you want us to actually help you deconstrain the business and you're trying to scale, we'd love to help you out on the thank you page. You can just book a call with my team and we will look into the business, see if we can help. And if we can, we'll invite you out to Vegas and we'll do this in person

[4:48] YouTube https://youtu.be/GVuIX5xtvLc?t=281 || Judge Yourself by Your Actions, Not Your Thoughts
live.


VIDEO
TITLE: Watch this if you’re working hard, but not making progress
URL: https://youtu.be/Gqlhv7GiL0I
PRIMARY_TOPIC: mindset
TOPICS: mindset, niche, mindset, scaling

[0:00] YouTube https://youtu.be/Gqlhv7GiL0I?t=0 || Watch this if you’re working hard, but not making progress
If you feel like you're not making progress, this might be why. When I was in my 20s, I was working all my waking hours and sleeping on the floor of my gym. But I didn't feel like I was making progress. And this is the trap everyone falls for. They feel like they're busy, but they aren't actually moving forward. And so today on

[0:13] YouTube https://youtu.be/Gqlhv7GiL0I?t=6 || Watch this if you’re working hard, but not making progress
Rosie Hotline, I want to share with you the solution, which I shared during a live call with a business owner. Enjoy. What's going on? What's the issue? I invented a ring for single people because I've been single my whole life and the dating apps are just insufferable. I'm stuck. also have a salon, a barber shop, and an Airbnb, and

[0:29] YouTube https://youtu.be/Gqlhv7GiL0I?t=22 || Watch this if you’re working hard, but not making progress
I work there six days a week. How much money have you made with the ring revenue? No, not a lot. We've sold just maybe less than 20 rings. Okay, got it. What do you sell the rings for? Yeah, it's$129. Okay, got it.$129. All right, so that's So, yeah, not a lot of dollars. Okay, it comes in really nice packaging and it

[0:47] YouTube https://youtu.be/Gqlhv7GiL0I?t=40 || Watch this if you’re working hard, but not making progress
has um an authenticity card comes with each one and the rings are engraved. Heard. Okay, so what are you making on the salon? About right at 100 grand probably. And that's your net or revenue? Um, revenue. Okay, got it. And you own the salon? Yes. Okay, got it. Um, okay. And then what's your take on the on the 100?

[1:07] YouTube https://youtu.be/Gqlhv7GiL0I?t=60 || Watch this if you’re working hard, but not making progress
Probably 75. And then I make about 25,000 on the Airbnb. Okay, great. Well, if this were Shark Tank, Candace, for me, this would be a pass. And it has nothing to do with your skills as an entrepreneur. Gone. I can't hear anything. I'm going to call you back on a different line. In the meantime, maybe

[1:22] YouTube https://youtu.be/Gqlhv7GiL0I?t=75 || Watch this if you’re working hard, but not making progress
you can watch the li the live and I'll answer your question. So, um, basically Candace is in one of these situations where she has three enterprises she's pursuing and she also doesn't have the resources to really do this. Like I I wouldn't want to pursue three things like now and I have a ton of resources

[1:39] YouTube https://youtu.be/Gqlhv7GiL0I?t=92 || Watch this if you’re working hard, but not making progress
and so like the reason that I harp on focus so hard is that it's just so hard to make anything work that you have to put all your resources into one thing if you want to make it bigger. like the the getting the single rings is like I have to change the entire perception of a population and then if I were to do that

[1:54] YouTube https://youtu.be/Gqlhv7GiL0I?t=107 || Watch this if you’re working hard, but not making progress
I would want to make sure that I had some way of consistently monetizing them for an extended period of time. Now selling a physical product that's a onetime purchase on $129 to me is very tough. So like even something that's a product like a drink or something like that well it's consumable and so I'd be

[2:10] YouTube https://youtu.be/Gqlhv7GiL0I?t=123 || Watch this if you’re working hard, but not making progress
inclined to think okay well if we make sure the product's good enough then people keep buying it again and again. So we're acquiring a customer once but then we get a customer for life. here it's purely transactional and like do people want to say and shout to the world that they're single publicly? I

[2:21] YouTube https://youtu.be/Gqlhv7GiL0I?t=134 || Watch this if you’re working hard, but not making progress
don't know. I mean up to this point for zillions of years just not having a ring has been the demonstration of that. Um am I calling on this one? Uh she's on the line. Oh, she's on the Hey. Hey. Can you hear me now? Yeah, I can hear you perfectly. Lovely. Okay. So, in addition to that, the original plan was to have an app that

[2:38] YouTube https://youtu.be/Gqlhv7GiL0I?t=151 || Watch this if you’re working hard, but not making progress
went with it that would be a monthly subscription. Okay. For people who didn't have a green ring. Yeah. Okay. not here yet. Clearly, yeah, I would be focused on the business that's the salon business and saying, "Okay, how do we take this to 4 million a year?" That's what I would do if you're like, "What would Alex do in my

[2:53] YouTube https://youtu.be/Gqlhv7GiL0I?t=166 || Watch this if you’re working hard, but not making progress
situation?" And I I wouldn't think about the ring, just to be very candid. You have three different businesses going on. You have super limited resources, limited time, limited money, and the ring especially is going to require a ton of of capital to really win. If you really do want to make the the ring win,

[3:08] YouTube https://youtu.be/Gqlhv7GiL0I?t=181 || Watch this if you’re working hard, but not making progress
the way to do it would be to dramatically decrease the scope. And so what I mean by that is that you would say like how do I win in three colleges or five colleges, right? You have to you have to just dramatically narrow the scope so that the resources you have can get saturation because your the business model you have

[3:23] YouTube https://youtu.be/Gqlhv7GiL0I?t=196 || Watch this if you’re working hard, but not making progress
is a good business. It's just incredibly hard to do. It's like Facebook's business model, really good business, really hard to do, right? And that's why there's only one Facebook. I see where your passion's at with it. First off, I wouldn't do it. But if I were going to do it, I would do it this way, which is

[3:36] YouTube https://youtu.be/Gqlhv7GiL0I?t=209 || Watch this if you’re working hard, but not making progress
I would get way way way way way way way way more narrow on a tiny tiny tiny little a puddle of a puddle of a puddle that I could put all my time and effort into. And the key for you is that you have to have a viral coefficient, right? You have to have something that gets it sharable. Like people have to want to

[3:52] YouTube https://youtu.be/Gqlhv7GiL0I?t=225 || Watch this if you’re working hard, but not making progress
share it because your dollars aren't going to go that far because you don't have that many. So you like it has to grow off word of mouth. If it doesn't, you have to keep fixing it until it grows off word of mouth. It's the only way you're going to win unless you raise a ton of money. Okay, that's my that's me being real rather

[4:06] YouTube https://youtu.be/Gqlhv7GiL0I?t=239 || Watch this if you’re working hard, but not making progress
than nice. No, that's okay. That's what I want. Thank you. Appreciate you. No, you're great. Thank you for being a sport. Bye. All right. Bye.


VIDEO
TITLE: Try Telling the Truth More
URL: https://youtu.be/H0z5nhHmMpg
PRIMARY_TOPIC: mindset
TOPICS: mindset, mindset

[0:00] YouTube https://youtu.be/H0z5nhHmMpg?t=0 || Try Telling the Truth More
You know, as a fun challenge for anyone who's listening, try telling the truth in social settings. So, when someone invites you to a party, instead of coming up with a fake excuse that you both know is a fake excuse, just say, "I don't want to go." Really with you. Um, and if someone like says, "Hey, can

[0:25] YouTube https://youtu.be/H0z5nhHmMpg?t=18 || Try Telling the Truth More
you uh, you know, help me move?" you're like, I don't want to. It's very freeing because the thing is is that like their response is on them. And if I just I try and anchor myself to truth. If I just tell the truth and state the facts, I'm good with me. And if someone and I I asked because I had a exchange recently where I said that um I say it often and now people who are around me are accustomed to the fact

[0:55] YouTube https://youtu.be/H0z5nhHmMpg?t=48 || Try Telling the Truth More
that I will just state the facts and tell the truth. Um, I said, "Would you have preferred that I've lied to you?" And the guy just like, I was like, "So, you would prefer that I lie?" I will not be associated with someone who would prefer that I lie to them because it makes my life difficult because then I'd have to lie, which then would breach one of my my values. So, in the future, you

[1:17] YouTube https://youtu.be/H0z5nhHmMpg?t=70 || Try Telling the Truth More
know, I had someone who um recently was like, "Hey, um, hey, if you need anything, you know, let me know how I can help." I'd be like, "You don't mean that because if I actually need something, you will not help." And so it's it's really uncomfortable for a lot of people because it it breaks a lot of social norms. But I think that learn it's kind of like the hundred nos is like being comfortable like it's just

[1:40] YouTube https://youtu.be/H0z5nhHmMpg?t=93 || Try Telling the Truth More
being comfortable with the truth. And the truth is one of the the scariest, ugliest things, you know, like why don't you want to go on another date with me? I don't like you. you're not worthy. But like people are so uncomfortable with that. And I think that the the I've just tried to shed as much as I could for my life. And it's just made thinking a lot easier and also dealing

[2:07] YouTube https://youtu.be/H0z5nhHmMpg?t=120 || Try Telling the Truth More
with relationships a lot easier because you also by shedding social nicities when you do also state the truth. When I say I think you killed that, people know it carries weight because you don't just say that. And so I would say most of my team, for example, if I pay a compliment, they know that I mean it. And I don't have to say like, hey, like if I'm being honest, I really, you know, like I don't have to

[2:30] YouTube https://youtu.be/H0z5nhHmMpg?t=143 || Try Telling the Truth More
I don't like and it makes your words mean what you say. And I think that is like I I I aspire to be a man who when I say things, people know that I mean them. And I think a way to do that is to stop saying things that I don't mean. And so I'm trying to cut as much of the words that are nicities and things that I don't mean and are nonsensical and

[2:54] YouTube https://youtu.be/H0z5nhHmMpg?t=167 || Try Telling the Truth More
that I've been taught to say in this social situation. When someone says that makes sense, I say, "No, it doesn't make any sense." People are like, "Oh." Um, because when when someone says makes sense at the end of a sentence, we are trained to just nod and say, "Yeah, yeah, yeah." Even though if you didn't

[3:10] YouTube https://youtu.be/H0z5nhHmMpg?t=183 || Try Telling the Truth More
even process it. But if I don't think it makes sense, I say no, I don't think it makes sense or no, I don't understand. And again, you don't want to look stupid, but looking stupid in the moment so that you can better understand something makes you not look stupid for the rest of your life when you actually understand it.

[3:26] YouTube https://youtu.be/H0z5nhHmMpg?t=199 || Try Telling the Truth More
And so I've just that has been a huge effort of mine is to make make words great again. Um make words mean what they mean again. Yeah. And I and I and I really I I aspire to do that with my writing and I and especially in my social relationship because time is so valuable when we have so so little of it and I don't want to waste any of it pretending to be someone or say things that I don't mean. Real quick, if you're a business owner and

[3:53] YouTube https://youtu.be/H0z5nhHmMpg?t=226 || Try Telling the Truth More
you are not growing as fast as you'd like, I'd like to give you a free gift. So my team and I put together the $100 million scaling roadmap, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how they got past it. And so we broke it in these 10 stages and we

[4:11] YouTube https://youtu.be/H0z5nhHmMpg?t=244 || Try Telling the Truth More
made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so no matter what you're struggling with, someone else has already struggled with

[4:27] YouTube https://youtu.be/H0z5nhHmMpg?t=260 || Try Telling the Truth More
it and solved it. And so I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you deconstrain the business and you're trying to scale, we'd love to help you out on the thank you page. You can just book a call with my team and we will look into the business, see if we can

[4:45] YouTube https://youtu.be/H0z5nhHmMpg?t=278 || Try Telling the Truth More
help. And if we can, we'll invite you out to Vegas and we'll do this in person live.


VIDEO
TITLE: Parrots vs Practitioners: How to Actually Learn Fast
URL: https://youtu.be/H84fq02j0H8
PRIMARY_TOPIC: mindset
TOPICS: mindset, content,mindset,productivity

[0:00] YouTube https://youtu.be/H84fq02j0H8?t=0 || Parrots vs Practitioners: How to Actually Learn Fast
There is a group of people that just spend their whole life reading books. Yeah. Posting about it etc. They never take the jump. Parrots versus practitioners is the best way to learn being a practitioner. This is widely known in the education space but not as much in the the content world. But there are two types of uh

[0:16] YouTube https://youtu.be/H84fq02j0H8?t=9 || Parrots vs Practitioners: How to Actually Learn Fast
education. There is procedural and there is declarative. So declarative knowledge is knowing about something. Procedural knowledge is knowing how to do something. So a simple example would be okay I understand how private equity works, right? like that you can you could talk about it, you can explain how

[0:31] YouTube https://youtu.be/H84fq02j0H8?t=24 || Parrots vs Practitioners: How to Actually Learn Fast
okay they take some debt and then they have this arbitrage and they get this enterprise value multiple whatever but you've never done a deal and until you've done a deal you will not have procedural knowledge of knowing how to actually do a deal and so you can read a 100 books on sales but you will learn

[0:46] YouTube https://youtu.be/H84fq02j0H8?t=39 || Parrots vs Practitioners: How to Actually Learn Fast
more about actually selling from your first hundred sales calls and business is the same. Yes. And so the idea in my opinion for most people is that if you want to rapidly learn, you want to rapidly do those hundred repetitions as fast as you can so that you can suck a hundred times in a row and find the 10 that did that

[1:02] YouTube https://youtu.be/H84fq02j0H8?t=55 || Parrots vs Practitioners: How to Actually Learn Fast
sucked the least and then say, "How do I suck least on the next hundred?" And you keep doing that so many times until eventually you suck so little that you're actually good. Hard work. Yes. And I think, you know, this is actually really interesting because it ladders up to because there's two types of creators. You've got

[1:17] YouTube https://youtu.be/H84fq02j0H8?t=70 || Parrots vs Practitioners: How to Actually Learn Fast
entertainers and you have educators. At least that's how I separate it. The point of entertainment is to maintain the attention of the audience. That is it. So the point of an entertainer is to literally just keep people watching. The point of an educator is to change someone's behavior. And so if you uh

[1:35] YouTube https://youtu.be/H84fq02j0H8?t=88 || Parrots vs Practitioners: How to Actually Learn Fast
if you want content to do well in either of these buckets, fundamentally, at least in the education space, you're selling time. So education is I spent all this time doing this thing to learn these four things that I can give to you so that you don't have to spend this time learning it. And so education is actually if said

[1:57] YouTube https://youtu.be/H84fq02j0H8?t=110 || Parrots vs Practitioners: How to Actually Learn Fast
differently what you do is you buy time. So when you buy it's the only thing it's the only way to actually buy time today. So if you want to basically time warp into your future you have to buy education so that you can buy all of the life experiences from all these people and then not pay for it in your life.

[2:14] YouTube https://youtu.be/H84fq02j0H8?t=127 || Parrots vs Practitioners: How to Actually Learn Fast
you pay for it with less time by consuming what they have or some money or some combination of those things. And fundamentally, we usually pay with the currency that we value least. And so, interestingly, a rich person values their time more than their money. And so, they're willing to pay with money to get time back. A poor person

[2:32] YouTube https://youtu.be/H84fq02j0H8?t=145 || Parrots vs Practitioners: How to Actually Learn Fast
will also pay for their time and drive around to 10 different gas stations to find the one thing that's 10 cents cheaper or drive to 10 different grocery stores to to use whatever whatever coupons. They're valuing their time over their money in that instance. And so back to the the educator, if you want to be certain or have

[2:51] YouTube https://youtu.be/H84fq02j0H8?t=164 || Parrots vs Practitioners: How to Actually Learn Fast
confidence in any endeavor, you have to do so much volume of activity that it would be unreasonable that you would suck. And if you were to write out the equation of like, okay, how many public speeches would I need to give for it to be unreasonable that I would suck? Is it 10? Is it a hundred? Is it a thousand?

[3:08] YouTube https://youtu.be/H84fq02j0H8?t=181 || Parrots vs Practitioners: How to Actually Learn Fast
Write the number that you're like there's no way that I would suck after this many. And then all of your effort gets really narrowed. Commitment, elimination of alternatives, focus, turn down quality and quantive other things to just doing that. And then and the key part of this is not just to do the

[3:23] YouTube https://youtu.be/H84fq02j0H8?t=196 || Parrots vs Practitioners: How to Actually Learn Fast
thousand, but after every 10 or every 20 looking at the top 10 or 20% and saying what did I do well there and then because you have to have the feedback loop otherwise it's not just doing a 100 reachouts. You have to do 100 reachouts and then look at what worked and then do more of what worked. And so for the the

[3:38] YouTube https://youtu.be/H84fq02j0H8?t=211 || Parrots vs Practitioners: How to Actually Learn Fast
parrot versus the uh practitioner uh component of this, even if you're starting out, you can have confidence in what you're doing because you derived the solution and you can actually answer why you do something. So if you cannot explain why you believe what you believe, it's not your belief, it's someone else's.

[4:00] YouTube https://youtu.be/H84fq02j0H8?t=233 || Parrots vs Practitioners: How to Actually Learn Fast
And so most people I would say parrot the vast majority of the things that they say because and to be fair that's how humans learn. You're 5 years old. You say what's that? They say bull and you say bull. You paired it back and there we go. Right? But when it comes to uh skills you can describe what other

[4:16] YouTube https://youtu.be/H84fq02j0H8?t=249 || Parrots vs Practitioners: How to Actually Learn Fast
people have said before. But if something goes wrong or what about this condition, you won't know what to do. But if you derived it from the ground up and there's a there's a great uh portion of this in the Y cominator community that you or the Silicon Valley community that you probably heard. It was maybe

[4:29] YouTube https://youtu.be/H84fq02j0H8?t=262 || Parrots vs Practitioners: How to Actually Learn Fast
like three or four months ago. It was like founder mode. Did I did that get to the UK? Yeah, it was from um Brian Chesy. I actually messaged him about it after. Oh yeah, it was like it was it was awesome, right? And so the basically the tenant is that the founder always has special powers in the company because

[4:43] YouTube https://youtu.be/H84fq02j0H8?t=276 || Parrots vs Practitioners: How to Actually Learn Fast
you know what built it and so that is basically at its core the practitioner versus parrot. The people who came later are paring why you do what you do, but you know what conditions you were in when you made this rule and also you know how to break it and when to bend those rules. And so if you build something when you built it

[5:03] YouTube https://youtu.be/H84fq02j0H8?t=296 || Parrots vs Practitioners: How to Actually Learn Fast
from those repetitions to distill out the few truths that exist, you'll know why those are the truths. Like I'll give you a really simple example. So if we, you know, we've tried to learn YouTube and we've gotten better over time. Um, but in the beginning I did this massive review and I figured out that the the

[5:18] YouTube https://youtu.be/H84fq02j0H8?t=311 || Parrots vs Practitioners: How to Actually Learn Fast
videos that we had that had three things at the beginning, proof, promise, plan, was the videos that did the best. And so then all of a sudden we said, okay, all videos have to have proof, promise, plan right at the beginning, the first 30 seconds. Great. So we started doing that for a while and then we looked at the

[5:31] YouTube https://youtu.be/H84fq02j0H8?t=324 || Parrots vs Practitioners: How to Actually Learn Fast
outliers among those and we were like, oh well, we also and some of the ones that did really well also had some sort of visual picture of of this plan. All right, so it became proof promise plan picture. Then we kept looking and we found out over more repetitions that if we also include some sort of pain or problem

[5:49] YouTube https://youtu.be/H84fq02j0H8?t=342 || Parrots vs Practitioners: How to Actually Learn Fast
that's being solved that also helps. So proof, promise, plan, picture pain. And so you're like, wait, if you keep adding to this thing, it's going to get really long. No, sometimes you can check multiple boxes with one thing. And this becomes the elegance of creation. Like how can I how can I check off three of

[6:03] YouTube https://youtu.be/H84fq02j0H8?t=356 || Parrots vs Practitioners: How to Actually Learn Fast
these boxes with one sentence, right? And so that is, by the way, for if you're like thinking about this, you're like, do they really think about this when they're making videos? Yes. And that is the difference between a 10,000 view video and a million view video. And it's it's understanding that level of

[6:16] YouTube https://youtu.be/H84fq02j0H8?t=369 || Parrots vs Practitioners: How to Actually Learn Fast
nuance across the entire thing that creates expertise. And also when you're like, "Oh, this video flopped." When you're a beginner, you're like, "These videos in general don't work or content doesn't work." Rather than saying, "This video didn't work and here's why because we did three of the five."

[6:32] YouTube https://youtu.be/H84fq02j0H8?t=385 || Parrots vs Practitioners: How to Actually Learn Fast
And so it's just like all of the I mean the devil is in the details and you only you only you meet the devil himself by doing the unreasonable amount of work and then it becomes it goes from uninformed uh lack of knowledge to informed optimism because first you're like I can make videos and get rich.

[6:48] YouTube https://youtu.be/H84fq02j0H8?t=401 || Parrots vs Practitioners: How to Actually Learn Fast
Then you realize that it's really hard to make videos that people watch. And then finally you start to develop a framework of this is how I make videos that people watch. And when they don't watch it it's because I didn't follow it. Real quick, I'm going to show you the exact 10-stage road map from zero to

[7:00] YouTube https://youtu.be/H84fq02j0H8?t=413 || Parrots vs Practitioners: How to Actually Learn Fast
100 million plus that less than 1% of companies finish. I've now done multiple times. And so, I can say with a lot of confidence that these are the stages as headcount increases that you need to get through. And I broke each of these down by eight different functions of the business, what the constraint feels

[7:15] YouTube https://youtu.be/H84fq02j0H8?t=428 || Parrots vs Practitioners: How to Actually Learn Fast
like, like what are the symptoms of it when you're going through it, and then what steps we actually took to graduate. And we've done this across software, physical products, uh, service businesses, brickandmortar, all of this. and it works and it's my gift to you. It's absolutely free and so the link's

[7:29] YouTube https://youtu.be/H84fq02j0H8?t=442 || Parrots vs Practitioners: How to Actually Learn Fast
in the description, but you just go acquisition.com/roadmap, just enter your info and it'll spit it right back to you.


VIDEO
TITLE: Get Over Yourself
URL: https://youtu.be/HC50YS58VFY
PRIMARY_TOPIC: mindset
TOPICS: mindset

[0:02] YouTube https://youtu.be/HC50YS58VFY?t=0 || Get Over Yourself
right? Building these skills, losing friends, taking bets, taking losses, you might find yourself stuck, and then blaming your previous experiences. Which is why number eight, get over yourself. Everyone's childhood was difficult. Get over it. And if you want to win the award for hardest childhood, congratulations. I'll give it to you.

[0:21] YouTube https://youtu.be/HC50YS58VFY?t=14 || Get Over Yourself
You have the hardest childhood. You win. Feel better, right? No one cares about what happened to you then. Only what you can make happen now. And so the only person that's satisfied with whatever that reason is is you. And the everyone else calls that reason an excuse. And at the end of the day, do you want to get

[0:36] YouTube https://youtu.be/HC50YS58VFY?t=29 || Get Over Yourself
to your life and have everyone be like, you know what, he wasn't successful, but he had a lot of really good reasons. Wouldn't it be so much more powerful to say, he had all these reasons he shouldn't have been successful, but was anyways? Like those reasons actually give you even more fuel because you

[0:49] YouTube https://youtu.be/HC50YS58VFY?t=42 || Get Over Yourself
become a stronger story to everyone else. Like no one cares when the silver spoon kid succeeds really. And so all of the reasons that you can normally tell yourself of why you shouldn't do it are sometimes the best reasons of why you should. If you had disadvantages, I agree with you. Like you're right. It's

[1:04] YouTube https://youtu.be/HC50YS58VFY?t=57 || Get Over Yourself
harder to be successful if this thing happened to you or if you're born with X or you're in this gender or this race or you have this birth deformity or you speak a different language or you're born in a different country or you had abuse, whatever. So the main point is despite the disadvantage, you only have

[1:20] YouTube https://youtu.be/HC50YS58VFY?t=73 || Get Over Yourself
one choice. What are you going to do? You can take action anyway and become proof to other people like you, your people who were also born into your situation, whether it was abuse, whether it was your gender, whether it was your your race, whe your country, and you can prove to them or prove to yourself that

[1:35] YouTube https://youtu.be/HC50YS58VFY?t=88 || Get Over Yourself
you can overcome it and that they can overcome it, too. Or you can do what the vast majority of people do, is that they protect their ego and blame and complain. And to be clear, this is not a pulpit. You can do whatever you want. I support your choice. Go you. But only one of those decisions is going to make

[1:48] YouTube https://youtu.be/HC50YS58VFY?t=101 || Get Over Yourself
you better. And likely only one of those decisions is going to get you closer to where you want to go. Because at the end of the day, here's the TLDDR. Losers define themselves by what has happened to them. Winners define themselves by what they can make happen despite what's happened to them. And so where some

[2:01] YouTube https://youtu.be/HC50YS58VFY?t=114 || Get Over Yourself
person sees an excuse, another person sees an origin story. Like you look at every every champion, every hero, every comic book, they all have hard pasts. And so you having a hard past, whatever that is for you or some disadvantage, just makes you like every other superhero who ends up, you know, changing their lives. And I actually

[2:20] YouTube https://youtu.be/HC50YS58VFY?t=133 || Get Over Yourself
love this. I heard this from Joe Rogan, so this is not mine. Every single one of us can today wake up like it's the first day of a video game. Like you just like got transported into this body and you're like, "Okay, look around. I have a wife. I have some kids. I have a job I hate or I have a business I don't like

[2:35] YouTube https://youtu.be/HC50YS58VFY?t=148 || Get Over Yourself
or I have some bet that I I have this thing inside of me that I I know I can do more but I'm not. you have all this stuff that's around you and now you can choose like everything else behind you. You can just have today be your spawn point. And so when you're in a video game, it's easy to just forsake all that

[2:49] YouTube https://youtu.be/HC50YS58VFY?t=162 || Get Over Yourself
stuff because you don't have this emotional connection to it. But the thing is is that like the action needs to be taken either way. So whatever frame of mind you need to be in in order to do it, then do that. Real quick, if you're a business owner and you are not growing as fast as you'd like, I'd like

[3:01] YouTube https://youtu.be/HC50YS58VFY?t=174 || Get Over Yourself
to give you a free gift. So my team and I put together the $100 million scaling roadmap, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how they got past it. And so we broke it

[3:16] YouTube https://youtu.be/HC50YS58VFY?t=189 || Get Over Yourself
into these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and

[3:29] YouTube https://youtu.be/HC50YS58VFY?t=202 || Get Over Yourself
finance. And so no matter what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you deconrain the business and you're trying

[3:44] YouTube https://youtu.be/HC50YS58VFY?t=217 || Get Over Yourself
to scale, we'd love to help you out on the thank you page. You can just book a call with my team and we will look at the business, see if we can help, and if we can, we'll invite you out to Vegas and we'll do this in person live.


VIDEO
TITLE: The Middle Is Where the Race Is Won
URL: https://youtu.be/HSe9Rp7ka9g
PRIMARY_TOPIC: mindset
TOPICS: mindset, mindset,productivity,scaling

[0:00] YouTube https://youtu.be/HSe9Rp7ka9g?t=0 || The Middle Is Where the Race Is Won
Why do you think human beings systematically underappreciate how long it takes for them to be successful? I think it's because time is actually really difficult to observe. So, if you think about like um I've been thinking about this a lot with regards to like why is it that when people come in person and work with

[0:15] YouTube https://youtu.be/HSe9Rp7ka9g?t=8 || The Middle Is Where the Race Is Won
Leila and I the the speed of behavior change is so rapid and they're a they're able to assimilate traits very quickly from us whereas remotely it's more difficult and I think it's like like for example consistency is something that's incredibly important for most human endeavors but you can't witness

[0:34] YouTube https://youtu.be/HSe9Rp7ka9g?t=27 || The Middle Is Where the Race Is Won
consistency unless you're with someone consistently right like if you see someone practic like you can't do a montage of consistency. You can't really experience it um in 10 seconds. It actually has to like you have to experience consistency with time. And I think that's why it's so hard because the parts where people

[0:51] YouTube https://youtu.be/HSe9Rp7ka9g?t=44 || The Middle Is Where the Race Is Won
take pictures are the beginning and the end, but the middle is where the race is won and that's on your own. And I think that's why it's so hard for people to transfer, like for that skill to transfer, which is why sometimes it's like, you know, I learned this from my dad. I just saw him every single day

[1:03] YouTube https://youtu.be/HSe9Rp7ka9g?t=56 || The Middle Is Where the Race Is Won
just going in because like that kind of proximity is I think the only thing that gives you kind of a window into the reality. Real quick, if you're a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So my team and I put together the $100 million scaling road

[1:17] YouTube https://youtu.be/HSe9Rp7ka9g?t=70 || The Middle Is Where the Race Is Won
map, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how they got past it. And so we broke it into these 10 stages and we made this little kind of quiz thing where if you put in your business

[1:32] YouTube https://youtu.be/HSe9Rp7ka9g?t=85 || The Middle Is Where the Race Is Won
information, it'll tell you where you're at and the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so no matter what you're struggling with, someone else has already struggled with

[1:45] YouTube https://youtu.be/HSe9Rp7ka9g?t=98 || The Middle Is Where the Race Is Won
it and solved it. And so I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you deconstrain the business and you're trying to scale, we'd love to help you out on the thank you page. You can just

[1:58] YouTube https://youtu.be/HSe9Rp7ka9g?t=111 || The Middle Is Where the Race Is Won
book a call with my team and we will look at the business, see if we can help, and if we can, we'll invite you out to Vegas and we'll do this in person live.


VIDEO
TITLE: How to Get More Leads in a Local Service Business
URL: https://youtu.be/HaCf4VlnDLw
PRIMARY_TOPIC: mindset
TOPICS: mindset, leads,offers,cold-outreach

[0:00] YouTube https://youtu.be/HaCf4VlnDLw?t=0 || How to Get More Leads in a Local Service Business
I sell uh outdoor lighting to homeowners. We do 880,000 revenue. About 40% is in the holiday season. Yeah. Doing Christmas lights. Um basic the problem is we don't have enough leads in the not holiday light time of year. So um the first half until basically now I fixed this business so many times. Do

[0:19] YouTube https://youtu.be/HaCf4VlnDLw?t=12 || How to Get More Leads in a Local Service Business
you want to just walk you through it? Yeah, for sure. Okay, cool. Um, so basically you have you have one kind of existential uh decision that you need to make, which is are we going to be full-time lighting, which there's nothing wrong with that. Look at the Halloween store like they're open two months a year and they just murder it

[0:34] YouTube https://youtu.be/HaCf4VlnDLw?t=27 || How to Get More Leads in a Local Service Business
and that's all they do, right? The alternative is that you basically have um a home team that goes from lawn care and other home services to uh you know, lighting because the the lawn care guys have the equal opposite issue. They're like, "Okay, well there's grass that's growing nine months of the year and then

[0:51] YouTube https://youtu.be/HaCf4VlnDLw?t=44 || How to Get More Leads in a Local Service Business
it's holiday season and what do my guys do for three months or four months depending on whatever geographic area you're in?" Right? And so, um, I tell you which one I prefer. I prefer the keeping the holiday season business year round. And I'll explain why, but either option works. I just want to be

[1:08] YouTube https://youtu.be/HaCf4VlnDLw?t=61 || How to Get More Leads in a Local Service Business
really clear about that. I like thinking about it. How many months of the year are you doing the lights? Three. Yep. 45 days basically. Yeah. So instead of so the way I think about it is how can I take how can I equip my existing team with as many skills as possible so that the other 10 months of the year all they're doing is

[1:25] YouTube https://youtu.be/HaCf4VlnDLw?t=78 || How to Get More Leads in a Local Service Business
getting business and so like the perfect business in the world is you sell all year and then you only have to deliver for this much. It's an amazing business. You just collect cash all day long. Collect cash, collect commitments, collect cash, collect commitments all year round and then you boom and you

[1:38] YouTube https://youtu.be/HaCf4VlnDLw?t=91 || How to Get More Leads in a Local Service Business
basically earn the living over the next 45 or 60 days and then you go back into the sales cycle. And so that's one way of doing it. I like that because it's such a simple like you just have to think about one thing for 10 months which is marketing and sales. Yeah. And that gets pretty nasty and the cash

[1:52] YouTube https://youtu.be/HaCf4VlnDLw?t=105 || How to Get More Leads in a Local Service Business
flow is really good. The alternative obviously is you're like okay well these guys don't have these skills which then begs the next question is what type of talent would I need to facilitate model A versus model B. Right? If you have model B which is maybe maybe have lower skilled people who work for you right

[2:07] YouTube https://youtu.be/HaCf4VlnDLw?t=120 || How to Get More Leads in a Local Service Business
now. Uh then it's like okay can I buy some lawnmowers? Can I buy some landscaping stuff so that I can give them something to do for the other nine months of the year? Yeah. So, we were doing lawn care and picked up Christmas lights to fill that gap. Well, where I live in October, you have to do both. So, I got rid of the

[2:23] YouTube https://youtu.be/HaCf4VlnDLw?t=136 || How to Get More Leads in a Local Service Business
long hair. Okay. Well, just to do just Christmas and you made better margins and all that stuff. Yeah. Yeah. Yeah. So, that was awesome. So, what we're doing now is project based permanent lighting jobs with the exact same team. So, we can literally just shut it down as soon as Christmas time starts.

[2:38] YouTube https://youtu.be/HaCf4VlnDLw?t=151 || How to Get More Leads in a Local Service Business
Cool. So, I guess where I'm what you're saying would be just sell Christmas all year, which is like really hard to sell this time of year. Really like super easy to get leads in Christmas. Yeah. So, my thought was sell permanent lights and then also 50% of them still get Christmas lights. Um, but why not do that?

[2:57] YouTube https://youtu.be/HaCf4VlnDLw?t=170 || How to Get More Leads in a Local Service Business
That is what I'm doing. Well, great. Well, so the the problem is the leads problem. Okay. So, I'm running out of Christmas light customers to sell landscape lights to because that was the natural first, like easy to get them. Well, I'm running meta ads. Um, so lead gen for permanent lights. Okay. Yeah, exactly. Is the problem. So,

[3:14] YouTube https://youtu.be/HaCf4VlnDLw?t=187 || How to Get More Leads in a Local Service Business
what I'm trying to figure out is is the problem like lead magnet issues or landing pages issues is where I'm at, I think. Right. So, now we're now we're in the meat of it. Great. Yeah. Yeah. Uh, no, I'll bet you that the crate is probably not that good because I think it's a pretty easy thing to sell.

[3:26] YouTube https://youtu.be/HaCf4VlnDLw?t=199 || How to Get More Leads in a Local Service Business
Yeah. The permanent lighting. Like, you just show a house before and after. You show the dark before and after. Like, oh, look, lights. Nice thing. It's very visual. Hey. So, I actually think that I actually think that the ads is probably the issue. What's the lead magnet you're offering right now? Uh, we come to your house, do a free

[3:41] YouTube https://youtu.be/HaCf4VlnDLw?t=214 || How to Get More Leads in a Local Service Business
demo so you can see how it looks. Yeah. Yeah. Um, I'd probably try and enhance that offer. Um, the nice thing is in local markets, it's very offer driven. Um, and so I'd have to think more than three m, you know, two seconds about it. Um, because it'll be the front end of the whole business. Um, but it would probably be

[4:00] YouTube https://youtu.be/HaCf4VlnDLw?t=233 || How to Get More Leads in a Local Service Business
some element of like some amount of lights that come for free. Uh, so like like I think something that would murder would be like can I light someone's like not their deck but like maybe their the side like from the sidewalk to the house or can I just light the driveway like some small element. So, we talk about in the in the

[4:21] YouTube https://youtu.be/HaCf4VlnDLw?t=254 || How to Get More Leads in a Local Service Business
leads book. Um, a lead mag can either be a trial of something. It can be one part of a multi-step process. Um, uh, or it can be a third thing. But for yours, I think the Thank you. Uh, one step in a multi-step process. That's why I wrote I wrote it down so I don't have to remember it. Uh, um, but I think, uh, like if I can if I

[4:43] YouTube https://youtu.be/HaCf4VlnDLw?t=276 || How to Get More Leads in a Local Service Business
wanted to because like I'll I'll prefer to start with a banger offer and then add friction. Uh because the thing is is like you can say I'm going to give this away but you don't have to give it away to everybody. You can say I only give it away to houses that are over X and you can have people put their address in and

[4:58] YouTube https://youtu.be/HaCf4VlnDLw?t=291 || How to Get More Leads in a Local Service Business
then run an API to Zillow, look at home value and then rank order the leads based on value of home and then basically prioritize those leads ahead of time. And so you can go to those, you know, those houses first and probably sell much bigger bigger packages overall. But I think that like if I'm struggling to get leads, I just

[5:15] YouTube https://youtu.be/HaCf4VlnDLw?t=308 || How to Get More Leads in a Local Service Business
need them to say they want lighting. I don't really care how they say they want lighting. Yeah. I just need them to say they want it and then the sales process takes care of the rest. Cool. Do you like that? I'm just trying to process. Yeah. Yeah. Like how that would go. I mean, you're 100% right. That's the problem is people

[5:32] YouTube https://youtu.be/HaCf4VlnDLw?t=325 || How to Get More Leads in a Local Service Business
once they say they want lighting, selling it is easy. Yeah. So, I just got to get them to say it and put their phone number. Exactly. So, give them a crazy So, give them a much better offer than I'll give you a free sales pitch. Yeah. Yeah. Yeah. Yeah. No, I'm just being real. Like, that's So, fundamentally, that's it. I think

[5:44] YouTube https://youtu.be/HaCf4VlnDLw?t=337 || How to Get More Leads in a Local Service Business
you saying like we'll we'll do the install for free. You just cover the cost of the lights. Mhm. For this tiny amount. See how I'm developing it now? I like it. All right. Now, you can put the markup on the lights and put zero on the labor. It doesn't matter either way. You just basically mix and match how you're uh

[5:58] YouTube https://youtu.be/HaCf4VlnDLw?t=351 || How to Get More Leads in a Local Service Business
showing the money. And that way, you'll still break even on that first thing and you'll just know that one out of two or whatever it is who buy the first thing buy the 10 times bigger package. And then that's just math. Cool. That's it. I like that. I like that too. Awesome. Thanks. If you're a business owner and you are

[6:14] YouTube https://youtu.be/HaCf4VlnDLw?t=367 || How to Get More Leads in a Local Service Business
not growing as fast as you'd like, I'd like to give you a free gift. So, my team and I put together the $100 million scaling road map, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck

[6:28] YouTube https://youtu.be/HaCf4VlnDLw?t=381 || How to Get More Leads in a Local Service Business
and how they got past it. And so we broke it into these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT,

[6:42] YouTube https://youtu.be/HaCf4VlnDLw?t=395 || How to Get More Leads in a Local Service Business
human resources, and finance. And so no matter what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you

[6:56] YouTube https://youtu.be/HaCf4VlnDLw?t=409 || How to Get More Leads in a Local Service Business
deconstrain the business and you're trying to scale, we'd love to help you out on the thank you page. You can just book a call with my team and we will look into business, see if we can help, and if we can, we'll invite you out to Vegas and we'll do this in person


VIDEO
TITLE: Invest First Then Spend The Rest
URL: https://youtu.be/I6o9cB_UGrA
PRIMARY_TOPIC: mindset
TOPICS: mindset

[0:00] YouTube https://youtu.be/I6o9cB_UGrA?t=0 || Invest First Then Spend The Rest
invest then spend the rest. So the idea is that you invest first and then spend what's left over. And so an interesting thing is that Switzerland has the highest per capita millionaires in the world without having the highest GDP or even GDP per capita. And so how are they able to do that? That means that they

[0:17] YouTube https://youtu.be/I6o9cB_UGrA?t=10 || Invest First Then Spend The Rest
have different rules around money, which is what this video is about. And so if we adopt those rules, we can get those outcomes, which means these are just decisions that we get to make. And the easiest way to do that is you take what you need off the top and then you spend the rest on what you want. And so it

[0:34] YouTube https://youtu.be/I6o9cB_UGrA?t=27 || Invest First Then Spend The Rest
comes down to saying that you need your future. You need your future self to be bigger than your current self today. And so you invest first and then you spend the rest. And so the way that I like to think about this is point 16. This is how we operationalize this which is automate investing and then create

[0:52] YouTube https://youtu.be/I6o9cB_UGrA?t=45 || Invest First Then Spend The Rest
friction around spending. And so you want to take the money off before you see it. If your job, for example, has a way that they can automatically skim off your paycheck and put it into some sort of investment stuff, do it. If they don't have that, have one of these apps that does segmentation or has multiple

[1:09] YouTube https://youtu.be/I6o9cB_UGrA?t=62 || Invest First Then Spend The Rest
bank accounts that you can say, "This automatically goes here. This automatically goes here, and I don't touch this." And if you want to get real crazy, the advanced version of this is that as you make more money, you keep what you're living the spend the rest part. Instead of making it a percentage,

[1:25] YouTube https://youtu.be/I6o9cB_UGrA?t=78 || Invest First Then Spend The Rest
make it a fixed amount. And then as you make more, you're just investing more and more and more into the future. Now, you're like, well, how do I invest in the future if I'm just starting out? The future is you. But you're making sure that when you're investing that money, you know whether you're buying

[1:39] YouTube https://youtu.be/I6o9cB_UGrA?t=92 || Invest First Then Spend The Rest
declarative knowledge or you're buying procedural knowledge. You're learning about stuff that you need to learn or you're learning how to do it. And the longer you do this, the easier it gets. For the record, I have zero Lamborghinis, zero Rolexes, zero jets, while also being able to buy multiple of

[1:57] YouTube https://youtu.be/I6o9cB_UGrA?t=110 || Invest First Then Spend The Rest
these every single month. And so the idea is you start to become addicted to getting good And once you get that first little reward of seeing an investment that you made in yourself start paying off, you see your income go up, you start making more money, you're like, "Oh my god, this game is awesome." And so that flow

[2:17] YouTube https://youtu.be/I6o9cB_UGrA?t=130 || Invest First Then Spend The Rest
of investment that comes to you is one of the best games that you want to win for yourself. You want to just keep seeing, keep making cash flow PRs, keep making that investment account PR and hit records in that account. And if you get addicted to that game, if you can just do that from everything in this

[2:35] YouTube https://youtu.be/I6o9cB_UGrA?t=148 || Invest First Then Spend The Rest
video, you've already won. And so you want to automate deposits and manualize withdrawals. So everything that is automatic in terms like your rent, you want to write it as a check. If you or drop it off as cash, if you have payments that you make like a car payment, as much as you're like, "Wait, this is going to cost time." The value

[2:55] YouTube https://youtu.be/I6o9cB_UGrA?t=168 || Invest First Then Spend The Rest
that you get back for knowing exactly where you spend your money is going to make you more money than the one hour a month that you have to pay your bills. That is a promise. And so that may also mean if you make it difficult to buy, well then maybe you delete some of the apps on your phone. Maybe you don't save

[3:12] YouTube https://youtu.be/I6o9cB_UGrA?t=185 || Invest First Then Spend The Rest
your credit cards on the sites that you tend to spend money on. You want to make it as hard as you can to spend money and make it as easy as possible to stack it. Real quick, if you're a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So, my team and I put together the $100

[3:29] YouTube https://youtu.be/I6o9cB_UGrA?t=202 || Invest First Then Spend The Rest
million scaling roadmap, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how they got past it. And so we broke it into these 10 stages and we made this little kind of quiz thing

[3:43] YouTube https://youtu.be/I6o9cB_UGrA?t=216 || Invest First Then Spend The Rest
where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of the functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so no matter what you're struggling with,

[3:56] YouTube https://youtu.be/I6o9cB_UGrA?t=229 || Invest First Then Spend The Rest
someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you deconrain the business and you're trying to scale, we'd love to help you out on

[4:10] YouTube https://youtu.be/I6o9cB_UGrA?t=243 || Invest First Then Spend The Rest
the thank you page. You can just book a call with my team and we will look at the business, see if we can help, and if we can, we'll invite you out to Vegas and we'll do this in person live.


VIDEO
TITLE: All the Upside Is on the Other Side of Uncertainty
URL: https://youtu.be/I8YZLBYYMag
PRIMARY_TOPIC: mindset
TOPICS: mindset, mindset,scaling

[0:00] YouTube https://youtu.be/I8YZLBYYMag?t=0 || All the Upside Is on the Other Side of Uncertainty
the biggest gains come from the unknown. So that unknown upside and so functionally like you can only go to zero, right? And if we really play it out, the likelihood of you going to zero as a regular person is almost zero, right? But Baso said this best, which is uh humans underestimate the upside and

[0:22] YouTube https://youtu.be/I8YZLBYYMag?t=15 || All the Upside Is on the Other Side of Uncertainty
overestimate the downside is one of the fundamental psychological biases that humans suffer from. And it's because there's no real benefit for humans besides avoiding death. And so it makes sense that we'd have cognitive biases that disproportionately represent downside because if you didn't do that,

[0:41] YouTube https://youtu.be/I8YZLBYYMag?t=34 || All the Upside Is on the Other Side of Uncertainty
your genes would not have proliferated and come down generations, right? The guy who thought, hey, maybe there's some upside if I eat the the berries, it's like, well, then they die, right? And then that's that's the end of that guy, right? And the end of his line. And so all the optimists are dead, right? All

[0:55] YouTube https://youtu.be/I8YZLBYYMag?t=48 || All the Upside Is on the Other Side of Uncertainty
those genes ended. And so all that's left is the pessimists that continued to believe that the worst was happening and the world and the sky was falling. But it's like the world has changed. Our genetics haven't. And so it's like we have to make these conscious decisions to realizing that all of the upside is

[1:11] YouTube https://youtu.be/I8YZLBYYMag?t=64 || All the Upside Is on the Other Side of Uncertainty
in the uncertainty. And the fact that you were uncertain, so is everyone else. But that is where the arbitrage lies. The arbitrage lies in the uncertain and the delayed. I'm going to say this again. All the upside that you want in your life is on the other side of uncertainty and delay everything. And

[1:28] YouTube https://youtu.be/I8YZLBYYMag?t=81 || All the Upside Is on the Other Side of Uncertainty
it's because there's the two things that people are unwilling to to bear the price of. They will not pay that price because it feels like too much because they don't know how much they have to pay and they don't know how long they have to pay it for. But I'm telling you that it is it is faster than you think

[1:43] YouTube https://youtu.be/I8YZLBYYMag?t=96 || All the Upside Is on the Other Side of Uncertainty
it is and it is not as scary but you have to take the first step. And this again apply it scales all the way up, right? Like we're taking some huge bets at acquisition.com and there's a lot of stuff that I don't know how we're going to do it yet. But I believe that we have the ability to figure it out because if

[2:00] YouTube https://youtu.be/I8YZLBYYMag?t=113 || All the Upside Is on the Other Side of Uncertainty
somebody else can figure it out, so can you. It's not like they're made of different tissue than you. It's not like they spend different money than you do. Every like these things are solvable. And at the very least there's somebody who knows how to solve it and you can figure out how to do something for that

[2:14] YouTube https://youtu.be/I8YZLBYYMag?t=127 || All the Upside Is on the Other Side of Uncertainty
person so they can help you. Whether that's money, whether it's a favor, whether that's relational capital, whatever you have to do. And so like if I I want to transfer this to the greatest degree possible because I had so much fear like what if I don't figure it out you keep trying if you don't figure it out of like you just you

[2:29] YouTube https://youtu.be/I8YZLBYYMag?t=142 || All the Upside Is on the Other Side of Uncertainty
didn't figure it out that time you'll just figure it out the next time right like unless you die right and this a jock will quote which I I'm so angry that it's this quote because I love it so much but basically all failure besides death is psychological. Did you die? No. Did you figure it out? No. Guess what? You're not dead. Try

[2:55] YouTube https://youtu.be/I8YZLBYYMag?t=168 || All the Upside Is on the Other Side of Uncertainty
again. And I just wish I could pass it on because like that's the worst case. And everyone's so afraid. What if it doesn't work? Okay, what if it does? Because if it doesn't work, it'll change nothing. But if it does work, it'll change everything. Real quick, I'm going to show you the exact 10-stage roadmap

[3:19] YouTube https://youtu.be/I8YZLBYYMag?t=192 || All the Upside Is on the Other Side of Uncertainty
from zero to 100 million plus that less than 1% of companies finish I've now done multiple times. And so I can say with a lot of confidence that these are the stages as headcount increases that you need to get through. And I broke each of these down by eight different functions of the business, what the

[3:34] YouTube https://youtu.be/I8YZLBYYMag?t=207 || All the Upside Is on the Other Side of Uncertainty
constraint feels like, like what are the symptoms of it when you're going through it. And then what steps we actually took to graduate. And we've done this across software, physical products, uh service businesses, brickandmortar, all of this. And it works. And it's my gift to you. It's absolutely free. And so the link's

[3:49] YouTube https://youtu.be/I8YZLBYYMag?t=222 || All the Upside Is on the Other Side of Uncertainty
in the description, but you just go acquisition.comroadmap. Just enter your info and it'll spit it right back to you.


VIDEO
TITLE: How to Raise Your Minimum Standard for Work
URL: https://youtu.be/IBqhhvrtQaU
PRIMARY_TOPIC: mindset
TOPICS: mindset, mindset,productivity

[0:00] YouTube https://youtu.be/IBqhhvrtQaU?t=0 || How to Raise Your Minimum Standard for Work
If you step out on stage or in front of half a million people on a webinar, which is the craziest sentence I've ever said, if you step out on stage in front of half a million people and you've done absolutely everything, there's nothing to fear. And that's why it's not about what everyone else will think because when

[0:18] YouTube https://youtu.be/IBqhhvrtQaU?t=11 || How to Raise Your Minimum Standard for Work
I'm on stage making that presentation, the only person whose voice I'll hear is mine. And I will know if I have done everything in my control to be prepared or not. And what what's the best thing that comes out? I didn't do everything that I could to prepare and I managed to fluke my performance, right?

[0:33] YouTube https://youtu.be/IBqhhvrtQaU?t=26 || How to Raise Your Minimum Standard for Work
I managed to like close my eyes, throw the dart and oh wow, it hit the bullseye. You'll even know that they'll even be guilt. You won't even be able to fully enjoy your success because you'll have tarnished it with your lack of input. And what's interesting is that when you start defining your own success that

[0:48] YouTube https://youtu.be/IBqhhvrtQaU?t=41 || How to Raise Your Minimum Standard for Work
way, um it actually starts to feel under your own control. But the downside is you realize that you can do very few things and then all of a sudden life feels very short because you're like shoot there's like not that many things I can do before I die if I'm going to actually do my best. And what was

[1:03] YouTube https://youtu.be/IBqhhvrtQaU?t=56 || How to Raise Your Minimum Standard for Work
interesting is I was talking to a CEO friend of mine. He's a public CEO. Um and he was like I need to start making content, right? I'm like dude like managing a billion dollar company. I was like you're doing okay, man. But because of that type of person, he's like I need to be doing better with my content,

[1:15] YouTube https://youtu.be/IBqhhvrtQaU?t=68 || How to Raise Your Minimum Standard for Work
right? He's got a few hundred thousand followers anyways. And so I was like, "All right, well, how many pieces of content you putting out a week?" And he was like, "Well, I mean, I put out one a day." And I was like, "Dude." I was like, "We put out 300 a week." And he just he didn't even respond. He just took he

[1:32] YouTube https://youtu.be/IBqhhvrtQaU?t=85 || How to Raise Your Minimum Standard for Work
just like pursed his lips and nodded. He was like, "Thank you for resetting my minimum standard." That's all he's like, "Thank you." Like, and I'm sure like when you talk to Phil Heath and he talks about the volume that is required in order to gain muscle and how much how how d how dialed in he is with food and

[1:46] YouTube https://youtu.be/IBqhhvrtQaU?t=99 || How to Raise Your Minimum Standard for Work
all the other things. um just the amount of sheer work like the biggest change in or I'll say biggest reason that I've had significantly larger returns or outcomes that have happened later on in my career and they continue to get bigger and bigger is because the minimum standard for how much work I know I can do on

[2:04] YouTube https://youtu.be/IBqhhvrtQaU?t=117 || How to Raise Your Minimum Standard for Work
something has has multiplied hundfold. Like I look at the first presentations I was telling Quinn this earlier. I look at the first presentations I ever gave and I remember thinking to myself when I had this I was like this is a good presentation. It's like 25 slides with like a heading and like three bullets on

[2:20] YouTube https://youtu.be/IBqhhvrtQaU?t=133 || How to Raise Your Minimum Standard for Work
each slide and being like man this is good. I'm like this is a this is this is a pittance. This is like an afternoon but in my mind if I spent a whole day on something that was like a lot of work now it's I you know I like using this term like measure in hundreds which is like measuring hundreds of hours. How

[2:37] YouTube https://youtu.be/IBqhhvrtQaU?t=150 || How to Raise Your Minimum Standard for Work
many hundreds of hours have you put towards something? If you do that, I promise you the thing that you're making will get a lot better and you'll also see how much more you're capable of, which is what I think like my undertone of listening to what you were just saying with the podcast is like the more

[2:48] YouTube https://youtu.be/IBqhhvrtQaU?t=161 || How to Raise Your Minimum Standard for Work
you do, the more you realize you can do. And so what happens is you're actually even though you're you're going pro right now, you're like, "Dude, next year I'm going pro." Yeah. Because this is now just a minimum standard. Of course I work out three days a week. Of course I do three podcasts a week. Dude, once we have the

[3:04] YouTube https://youtu.be/IBqhhvrtQaU?t=177 || How to Raise Your Minimum Standard for Work
the reality TV show and we have the full crew and we have the headquarter like because then the path gets lit of where you're going to go because you're so singularly focused and you know you have no other distractions. The attention cost isn't you're not paying that down anymore and you're just like how many

[3:18] YouTube https://youtu.be/IBqhhvrtQaU?t=191 || How to Raise Your Minimum Standard for Work
times can I repeat this effort and then that's when you start unlocking mastery, right? like I I have this process for creating presentations and before we turned on the mics, uh we were talking about it, but it's like I've done a handful of presentations in my life and I've gotten decent at making them, but

[3:33] YouTube https://youtu.be/IBqhhvrtQaU?t=206 || How to Raise Your Minimum Standard for Work
the the process now is so refined, which is like it is game tape. It is I make the thing, I do the thing in my head, I do it out loud, I watch the recording, I edit the thing, I do it in my head, I do it out loud, I watch the recording, I edit the thing, and I just keep doing it until it's glass. Real quick, if you're

[3:50] YouTube https://youtu.be/IBqhhvrtQaU?t=223 || How to Raise Your Minimum Standard for Work
a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So, my team and I put together the $100 million scaling roadmap, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more

[4:05] YouTube https://youtu.be/IBqhhvrtQaU?t=238 || How to Raise Your Minimum Standard for Work
importantly where they got stuck and how they got past it. And so we broke it into these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of functions of the business across

[4:17] YouTube https://youtu.be/IBqhhvrtQaU?t=250 || How to Raise Your Minimum Standard for Work
product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so no matter what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information, and

[4:32] YouTube https://youtu.be/IBqhhvrtQaU?t=265 || How to Raise Your Minimum Standard for Work
if you want us to actually help you deconstrain the business and you're trying to scale, we'd love to help you out on the thank you page. You can just book a call with my team and we will look at the business, see if we can help, and if we can, we'll invite you out to Vegas and we'll do this in person

[4:46] YouTube https://youtu.be/IBqhhvrtQaU?t=279 || How to Raise Your Minimum Standard for Work
live.


VIDEO
TITLE: The Trap of Trying to Prove People Wrong
URL: https://youtu.be/IKK_JUtU12U
PRIMARY_TOPIC: mindset
TOPICS: mindset, mindset,productivity

[0:00] YouTube https://youtu.be/IKK_JUtU12U?t=0 || The Trap of Trying to Prove People Wrong
the activation energy of using the things that you don't like. You have to be careful that you're using them and that they're not using you still. And a lot of the time I get this and in my more juvenile moments I I see myself do this where I'll know that there's a game that somebody else that I don't like cares about.

[0:20] YouTube https://youtu.be/IKK_JUtU12U?t=13 || The Trap of Trying to Prove People Wrong
Yeah. And I'll imagine myself playing that game to beat them so that I can stick it to them, right? purely for the reason of sticking it to them. Let's say that there's someone that really cares about being in shape and I'm not in as good shape as I have been in the past. And I know that with muscle memory, if you give me 18

[0:37] YouTube https://youtu.be/IKK_JUtU12U?t=30 || The Trap of Trying to Prove People Wrong
months and a good amount of testosterone, like the thing that they care about, I would be able to make them feel really bad about. Right. Okay. So, I would hijack my own direction. Yeah. purely to try and prove somebody else wrong in a desperate and and somehow believe that that's me taking control of

[0:59] YouTube https://youtu.be/IKK_JUtU12U?t=52 || The Trap of Trying to Prove People Wrong
my life. Are you kidding me? I'm allowing them to ventriloquise me. Yeah. Through pain that they didn't even mean to give me. Yeah. The woman in the black dress. Uh the black pill equivalent, right? No. Like now it's like not even a distraction from your main goal. It's like I'm going to make a new goal just

[1:19] YouTube https://youtu.be/IKK_JUtU12U?t=72 || The Trap of Trying to Prove People Wrong
to wrong this person and then somehow make make up the story that I'm in control of my life when I'm I'm really just acting in complete reaction to this person. And so in so doing in beating them at their own game, they've already won by default. Yep. Because they got me to change the game I was playing. Forget about who won. It's like, dude, you were over there and now you're over here. I see this with a lot of people. I I I think

[1:40] YouTube https://youtu.be/IKK_JUtU12U?t=93 || The Trap of Trying to Prove People Wrong
that it contributes to a lot more of why and how people adopt societal norms that the resentment that they have. It's it's not just other people want this thing, therefore I matically want to do this thing, too. It's I know that other people will respect me and that my resentment will feel justified and manifest if I win at it. And that's really compelling. That's like a motivational spit roasting coming in

[2:05] YouTube https://youtu.be/IKK_JUtU12U?t=118 || The Trap of Trying to Prove People Wrong
from both ends. And it's it's really really powerful and you need to be careful. I mean I think you know one of the really early blessings and I'll be honest like this is where I think I was fortunate right like I I realized when I was about 28 right um that I had been trying really hard to beat I mean you'll notice a

[2:28] YouTube https://youtu.be/IKK_JUtU12U?t=141 || The Trap of Trying to Prove People Wrong
common theme with a lot of my stories but I have one central person that I was trying to prove for a very long time which was my father. Um, and we're on good terms, by the way, because I always get that question. But, uh, this was after I left and he disapproved of my whole thing and for 5 years we didn't talk very much. And so,

[2:45] YouTube https://youtu.be/IKK_JUtU12U?t=158 || The Trap of Trying to Prove People Wrong
he calls me up, um, to he says, "Hey, you're going to want to sit down for this." And I'm like, "Okay, what are you pregnant?" You know, um, and so he says, "I'm sorry." And and I was like, "For what?" And he was like, "For everything." Right? Now, mind you, like this is a Middle Eastern father, born in Iran to a Middle to a Middle Eastern father there who was even more legit.

[3:07] YouTube https://youtu.be/IKK_JUtU12U?t=180 || The Trap of Trying to Prove People Wrong
Like when where my father was born, women weren't allowed to drive cars. Cars came with drivers with them when you bought them. The driver came with the car. Like he was born in a very different world. Like fathers don't apologize to sons. It just it was it just wasn't that way. And I have a little bit more a little bit more awareness than I did then. And I can see

[3:27] YouTube https://youtu.be/IKK_JUtU12U?t=200 || The Trap of Trying to Prove People Wrong
that now. But for me, I was like Now you apologize. You know what I mean?


VIDEO
TITLE: Why I Work Triple Shifts
URL: https://youtu.be/IMcNmUxa2-M
PRIMARY_TOPIC: mindset
TOPICS: mindset, productivity,mindset,wealth

[0:00] YouTube https://youtu.be/IMcNmUxa2-M?t=0 || Why I Work Triple Shifts
Another one from you that I absolutely adore. It just takes work. Shitloads and shitloads of work. Every time I try and dress it up or cut a corner, I get brutally reminded the work just needs doing. The work doesn't care who you are. It just cares that it gets done. I'm actually going to reverse quote

[0:20] YouTube https://youtu.be/IMcNmUxa2-M?t=13 || Why I Work Triple Shifts
David Gogggins on this one, but uh I love this quote that he has which he says, "There's no shortcuts for you, David." Or, "There's no shortcuts for you, Gogggins." I heard him say that and I just love that as a refrain which is that a lot of people look for a shortcut. But the idea that you say like

[0:36] YouTube https://youtu.be/IMcNmUxa2-M?t=29 || Why I Work Triple Shifts
they're not for you. You don't get to use them. You are immune to shortcuts. I just love it because then it it just further shortcuts the path to the work that needs to get done. And I wrote that tweet on my I don't know 11th run of this presentation that I'm doing because that's a recent one. And so I was it was

[0:56] YouTube https://youtu.be/IMcNmUxa2-M?t=49 || Why I Work Triple Shifts
like 11:00 at night. And so right now I'm working triple shifts which is not common for me. I usually do 2 not 3. Um so for me a normal workday is like I wake up uh I start working at you know 6 or 7 and then I go until about 6ish. So it's like 10 to 12 really concentrated hours work and that I can do six and a

[1:14] YouTube https://youtu.be/IMcNmUxa2-M?t=67 || Why I Work Triple Shifts
half days a week. I usually take Saturday afternoons off. Um, and it's really just because at that point I c I can't work anymore and my brain's stew and then I I get my one half day and then I'm good to go and I'm rearing to kick on, you know, to work on Sundays. My triple shift is I get I go to dinner

[1:28] YouTube https://youtu.be/IMcNmUxa2-M?t=81 || Why I Work Triple Shifts
and I come back at 7:30 and then I work from 7:30 until 11:30 or 1 or whatever, right? And when I'm putting in triple shifts is when I know I'm like really gassing it. Um, and that's that's when I'm like repeatedly doing 16 17 a day of actual productive work. And I I hear the same thoughts that everyone does, which

[1:48] YouTube https://youtu.be/IMcNmUxa2-M?t=101 || Why I Work Triple Shifts
is like it's not going to matter. Like it's fine. You've like it's good enough. Like I hate that. Like it it makes me sick to even say that, right? Because the thing that I like David Gogggins, right? He's got like there's no shortcuts for you. I would say the one that I have two that are like my internal ones. One that is probably the

[2:05] YouTube https://youtu.be/IMcNmUxa2-M?t=118 || Why I Work Triple Shifts
most common is I will do what is required and this work needs doing. and there's just no way around it. And it's just it's just looking at the face of the work and it's like smiling back at me like no one else is going to do it. Um, and like I love that one. Like when we're recording content in the early

[2:28] YouTube https://youtu.be/IMcNmUxa2-M?t=141 || Why I Work Triple Shifts
days, we're doing like a hundred shorts every time we did it and it was direct to camera and it was the only time I could fit it in with all the portfolio stuff that we're doing. And so I was it was always like I will do what's required. And that's been a really helpful refrain for me when I'm confronted with especially when you know

[2:44] YouTube https://youtu.be/IMcNmUxa2-M?t=157 || Why I Work Triple Shifts
what needs to get done. And the second one is but I'll know. And so like even if it does go well and even if everyone else says it's great but I'll know. And it'll then rob me of all of the joy of all of those moments in that experience because I'll know that I could have done better. And the thing is is like to to quote myself from

[3:09] YouTube https://youtu.be/IMcNmUxa2-M?t=182 || Why I Work Triple Shifts
earlier like I've never regretted working harder ever, not once. And some people are like on your deathbed you're going to like no cuz I lived every moment of my day doing what I wanted to do. And I remember I had a boss when I um my first boss after college. She said this thing. I had had a a particularly

[3:28] YouTube https://youtu.be/IMcNmUxa2-M?t=201 || Why I Work Triple Shifts
good weekend. And she said, "I'm pretty sure happiness is stringing as many of those days in a row as you possibly can." And although I hated the job, that piece of advice has actually been probably what I has been my blueprint for how to live, which is like my birthday looks the same as my Tuesdays,

[3:49] YouTube https://youtu.be/IMcNmUxa2-M?t=222 || Why I Work Triple Shifts
which looks the same as my Sundays. Real quick, if you're a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So my team and I put together the $100 million scaling roadmap, which is basically 200 hours of us looking over all the portfolio companies we've had

[4:03] YouTube https://youtu.be/IMcNmUxa2-M?t=236 || Why I Work Triple Shifts
and what stages of growth they went through and more importantly where they got stuck and how they got past it. And so we broke it in these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you,

[4:17] YouTube https://youtu.be/IMcNmUxa2-M?t=250 || Why I Work Triple Shifts
what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so no matter what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. You

[4:30] YouTube https://youtu.be/IMcNmUxa2-M?t=263 || Why I Work Triple Shifts
can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you deconstrain the business and you're trying to scale, we'd love to help you out on the thank you page. You can just book a call with my team and we will look into the business, see if we can help. And if we can, we'll invite you

[4:46] YouTube https://youtu.be/IMcNmUxa2-M?t=279 || Why I Work Triple Shifts
out to Vegas and we'll do this in person live.


VIDEO
TITLE: Why Being the Youngest Won’t Save You
URL: https://youtu.be/IqM3pSiAPQE
PRIMARY_TOPIC: mindset
TOPICS: mindset, mindset,career

[0:00] YouTube https://youtu.be/IqM3pSiAPQE?t=0 || Why Being the Youngest Won’t Save You
So, Microsoft's going to be storing on me on their official social media channels. This will cascade down, get featured in other news outlets. I want to use this as an opportunity to promote my community, which teaches people how to make money with coding. Cool. Uh, struggle with ways to provide instant

[0:12] YouTube https://youtu.be/IqM3pSiAPQE?t=5 || Why Being the Youngest Won’t Save You
positive gratification to people. My community is an education community, but results take time. Dude, honestly, I think I think your story is compelling enough that people will trust you. I will say something that's kind of a double-edged sword for you, though. Um, I've met a lot of people whose shtick is

[0:27] YouTube https://youtu.be/IqM3pSiAPQE?t=20 || Why Being the Youngest Won’t Save You
that they were the youngest. Here's the shitty part. You're not going to be young very long. I remember when I was like getting a lot of praise for being like a young successful entrepreneur and then I turned 30 and no one gave a And so like I was just a white guy. Uh, and so like I say this just like to give you

[0:47] YouTube https://youtu.be/IqM3pSiAPQE?t=40 || Why Being the Youngest Won’t Save You
like a little bit of a look into the future. when you're like 20 or 21, it's like it's not going to be as crazy. I think you can, you know, you'll be able to use the story. Uh, but it's gonna be what's gonna matter more is just that you're the best software engineer and less that you're the youngest. So, I think you getting reps

[1:04] YouTube https://youtu.be/IqM3pSiAPQE?t=57 || Why Being the Youngest Won’t Save You
in at teaching is a really good idea and you leveraging the fact that you're getting this credibility right now, I think, is good. But, I would just be mindful that like you want to be you're you want to be doubling down on being the best more so than being the youngest. Um but in terms of education

[1:20] YouTube https://youtu.be/IqM3pSiAPQE?t=73 || Why Being the Youngest Won’t Save You
taking time totally. The thing is is there something that you can teach someone that they can do quickly so they can see the result. I remember that uh back in my day uh we had to learn basic uh which I think is a programming language but I had to learn basic when I was in like middle school. And I think

[1:37] YouTube https://youtu.be/IqM3pSiAPQE?t=90 || Why Being the Youngest Won’t Save You
the first program that we like learned how to do you could sit down and learn how to do in probably like two hours. And it ran like a little uh of course Art and of course it's ass. When I was in middle school it was 20 years ago, right? Actually more than that. It was 25 years ago. All right, calm down,

[1:56] YouTube https://youtu.be/IqM3pSiAPQE?t=109 || Why Being the Youngest Won’t Save You
bro. Uh the point is is that you get a rapid reward cycle, right? The point is that you have a fast feedback loop. And I was able to press enter and I saw my little roller coaster that I built on basic work, right? I was like, "Oh, this is neat." And that was that, right? And so I think uh Ryan, if you can take this

[2:15] YouTube https://youtu.be/IqM3pSiAPQE?t=128 || Why Being the Youngest Won’t Save You
big world of coding and then maybe put people into one of three buckets of like people who want it for personal use, people want it for professional use, people want it for recreational, whatever, gaming. Um and then give them kind of like the most diet down version of like what's a quick win? What's the what's a short thing

[2:34] YouTube https://youtu.be/IqM3pSiAPQE?t=147 || Why Being the Youngest Won’t Save You
that I can help them see an immediate reward from doing? like can they write a program or write some you know couple lines of code that if they press run it gives some sort of output that they can see that it worked. That's the goal. And I would basically have that be um so you you basically want elongated um

[2:53] YouTube https://youtu.be/IqM3pSiAPQE?t=166 || Why Being the Youngest Won’t Save You
reinforcement loops. So you want the first one to be fast, the second one to be a little bit longer, the third one to be a little bit longer than that. And basically you keep pushing out the duration. And this is this should make sense, right? It's like super easy, a little bit harder than little easy, a

[3:06] YouTube https://youtu.be/IqM3pSiAPQE?t=179 || Why Being the Youngest Won’t Save You
little bit harder than that one until eventually it's like you can't sit down for 6 months to code something without really seeing reward. But that's because you have a long history of reinforcement for that. And that kind of goes for Everybody.


VIDEO
TITLE: The Fastest Growth Comes From the Most Miserable Seasons
URL: https://youtu.be/IxqZEmO9WUQ
PRIMARY_TOPIC: mindset
TOPICS: mindset, mindset,scaling,productivity

[0:00] YouTube https://youtu.be/IxqZEmO9WUQ?t=0 || The Fastest Growth Comes From the Most Miserable Seasons
The fastest growth periods are often the most miserable. If you want progress, get used to pain. The worst thing that's ever happened to you is the worst thing that's ever happened to you. The hardest you've ever worked is the hardest you've ever worked. Every new challenge shows you a new territory you were scared of but survived. Every time you break a new

[0:16] YouTube https://youtu.be/IxqZEmO9WUQ?t=9 || The Fastest Growth Comes From the Most Miserable Seasons
limit, you now know you have the capacity to handle more than you ever did before. It's inverse PTSD, like workload exposure therapy that teaches you, "Oh, I've been here before and I didn't die. this is okay. So, one of my training partners, what he likes me to tell him when he's in a hard set is you're fine.

[0:40] YouTube https://youtu.be/IxqZEmO9WUQ?t=33 || The Fastest Growth Comes From the Most Miserable Seasons
That's what he likes me to tell him. So, he's he's right at those money sets where you're like, I'm dying right now. And you're like, you're fine. Not keep going. You got this. It's And a lot of people like that. He's like, you're fine. You're fine. And I think that that's probably what he tells himself when he's going through those harder times because I um so when I was back in in in the fraternity days

[1:01] YouTube https://youtu.be/IxqZEmO9WUQ?t=54 || The Fastest Growth Comes From the Most Miserable Seasons
um I was in the SEC which is you know the South um and they were notorious for like heavy hazing and so I was going to join as a pledge and so I called my dad up and I was like hey you know I don't know what's going to happen blah blah blah and he said he said this to me which actually was one of the strongest

[1:16] YouTube https://youtu.be/IxqZEmO9WUQ?t=69 || The Fastest Growth Comes From the Most Miserable Seasons
things that was my frame going into it because of what he said. He said, he said, there is nothing that they can do to you that you have not already had worse happen. And it was this great like, huh, they can't do anything worse than what I've already had happen. And so going into all of these, it was this very comical

[1:37] YouTube https://youtu.be/IxqZEmO9WUQ?t=90 || The Fastest Growth Comes From the Most Miserable Seasons
like, oh my god, I was like, this is so much not as bad as this other stuff I've had to go through. And I think that um to to your point of like you have only worked as hard as you've ever worked. Um the the frame of I can stand it because I am not dead. I am living proof every day that I have stood withtood everything that I have been through which I think almost all of us could probably give ourselves a little

[2:03] YouTube https://youtu.be/IxqZEmO9WUQ?t=116 || The Fastest Growth Comes From the Most Miserable Seasons
bit more credit. Um and the day that you can't stand it anymore you won't have to. What would you have said if they could have done something worse to you than what had already happened to Am I dead? Guess what? I have a new bar that I know that I can't stand. Yeah. More evidence.


VIDEO
TITLE: How to Stay Motivated When You Don’t Feel Like Taking Action
URL: https://youtu.be/J4vWBVIrvqg
PRIMARY_TOPIC: mindset
TOPICS: mindset

[0:00] YouTube https://youtu.be/J4vWBVIrvqg?t=0 || How to Stay Motivated When You Don’t Feel Like Taking Action
I mean there's there's a couple angles on this. So one is like why do you require motivation in order to take action which is a first kind of line of questioning. Yeah. Which if someone can say it's kind of like courage is courage isn't you know uh action without fear. It's action despite fearite fear.

[0:14] YouTube https://youtu.be/J4vWBVIrvqg?t=7 || How to Stay Motivated When You Don’t Feel Like Taking Action
And so I would say the equal opposite would be the same with motivation which would be like it's action despite feeling good about taking action. You just do it anyways. Um that's on kind of like the surface level. Underneath of that though um the amount that someone is and instead of like motivation is very I think the

[0:29] YouTube https://youtu.be/J4vWBVIrvqg?t=22 || How to Stay Motivated When You Don’t Feel Like Taking Action
reason the answers to this are so difficult is because no one has defined it. You define motivation right? So if I were to define it I would say the likelihood that someone takes a desired action. Okay. So if we define if we use that as our as our as our proxy for it then the likelihood of of someone taking

[0:41] YouTube https://youtu.be/J4vWBVIrvqg?t=34 || How to Stay Motivated When You Don’t Feel Like Taking Action
a desired action is uh is correlated uh pretty closely with their deprivation around the desired outcome. And so if you are incredibly hungry and you haven't eaten in three days, the likelihood that you are going to be motivated to eat is high. Now if you've just eaten, the motivation is very low. And so often times, you know, you would

[1:00] YouTube https://youtu.be/J4vWBVIrvqg?t=53 || How to Stay Motivated When You Don’t Feel Like Taking Action
think, okay, well, if that's true, then wouldn't people who lack money be very motivated to get money, right? But not always the case, right? And I think that's because money is not a psy not a physiological need. It's a psychological thing. And so because of that, then it's how do you create deprivation around money, which

[1:14] YouTube https://youtu.be/J4vWBVIrvqg?t=67 || How to Stay Motivated When You Don’t Feel Like Taking Action
is different. And so if you are the richest people, the richest person of the five friends you have, but all five of you are broke. You might have very little deprivation around money. As soon as you get around people who make 10 times more than you, all of a sudden you're like, "Wow, I didn't even know we

[1:24] YouTube https://youtu.be/J4vWBVIrvqg?t=77 || How to Stay Motivated When You Don’t Feel Like Taking Action
could live this way. I didn't know this was possible or I didn't know this level of achievement was something that I that was that was that anyone could really do." Maybe I see it on on Instagram or I see it on TV, but it's not something that like real people do. But when you meet those real people, you're like, you

[1:35] YouTube https://youtu.be/J4vWBVIrvqg?t=88 || How to Stay Motivated When You Don’t Feel Like Taking Action
know, they're made of flesh and blood like me. Like maybe I could maybe this could be possible. Um, and then as soon as that that question of like this could be possible happens, then all of a sudden it's like boom, you stretch out what could happen versus where you are. And then that's what creates this rubber

[1:47] YouTube https://youtu.be/J4vWBVIrvqg?t=100 || How to Stay Motivated When You Don’t Feel Like Taking Action
band um of motivation which is why I mean there was that famous Harvard study which is you know you were the average of the uh your reference group who you compare yourself to and so I think that if you can choose to I mean if you can choose to compare yourself to people who are doing significantly better than you

[2:00] YouTube https://youtu.be/J4vWBVIrvqg?t=113 || How to Stay Motivated When You Don’t Feel Like Taking Action
you will feel significantly worse. Yeah. I was going to say doesn't always do well for your mental health. Yeah. Oh and I but to be fair though I think we're talking about the science of achievement not the auto fulfillment. Yeah. And so feeling very bad about yourself. Um there's plenty of people who have

[2:12] YouTube https://youtu.be/J4vWBVIrvqg?t=125 || How to Stay Motivated When You Don’t Feel Like Taking Action
succeeded very well feeling bad about themselves. And this is me being an advocate of that. I'm just saying like these these are these are components that that influence people doing what uh they need to. Real quick, if you're a business owner and you are not growing as fast as you'd like, I'd like to give you a free

[2:27] YouTube https://youtu.be/J4vWBVIrvqg?t=140 || How to Stay Motivated When You Don’t Feel Like Taking Action
gift. So my team and I put together the $100 million scaling roadmap, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how they got past it. And so we broke it into these 10 stages and

[2:43] YouTube https://youtu.be/J4vWBVIrvqg?t=156 || How to Stay Motivated When You Don’t Feel Like Taking Action
we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so no

[2:56] YouTube https://youtu.be/J4vWBVIrvqg?t=169 || How to Stay Motivated When You Don’t Feel Like Taking Action
matter what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. You can go to acquisition.comroadmap, plug in your business information. And if you want us to actually help you deconstrain the business and you're trying to scale, we'd love to help you

[3:11] YouTube https://youtu.be/J4vWBVIrvqg?t=184 || How to Stay Motivated When You Don’t Feel Like Taking Action
out on the thank you page. You can just book a call with my team and we will look at the business, see if we can help. And if we can, we'll invite you out to Vegas and we'll do this in person live. You’re on the Right Path. <https://youtu.be/LVFKdwKf0> I mean there's there's a couple angles on this. So one is like why do you

[0:03] YouTube https://youtu.be/J4vWBVIrvqg?t=0 || How to Stay Motivated When You Don’t Feel Like Taking Action
require motivation in order to take action which is a first kind of line of questioning. Yeah. Which if someone can say it's kind of like courage is courage isn't you know uh action without fear. It's action despite fearite fear. And so I would say the equal opposite would be the same with motivation which

[0:16] YouTube https://youtu.be/J4vWBVIrvqg?t=9 || How to Stay Motivated When You Don’t Feel Like Taking Action
would be like it's action despite feeling good about taking action. You just do it anyways. Um that's on kind of like the surface level. Underneath of that though um the amount that someone is and instead of like motivation is very I think the reason the answers to this are so difficult is because no one has defined

[0:31] YouTube https://youtu.be/J4vWBVIrvqg?t=24 || How to Stay Motivated When You Don’t Feel Like Taking Action
it. You define motivation right? So if I were to define it I would say the likelihood that someone takes a desired action. Okay. So if we define if we use that as our as our as our proxy for it then the likelihood of of someone taking a desired action is uh is correlated uh pretty closely with their deprivation

[0:47] YouTube https://youtu.be/J4vWBVIrvqg?t=40 || How to Stay Motivated When You Don’t Feel Like Taking Action
around the desired outcome. And so if you are incredibly hungry and you haven't eaten in three days, the likelihood that you are going to be motivated to eat is high. Now if you've just eaten, the motivation is very low. And so often times, you know, you would think, okay, well, if that's true, then

[1:01] YouTube https://youtu.be/J4vWBVIrvqg?t=54 || How to Stay Motivated When You Don’t Feel Like Taking Action
wouldn't people who lack money be very motivated to get money, right? But not always the case, right? And I think that's because money is not a psy not a physiological need. It's a psychological thing. And so because of that, then it's how do you create deprivation around money, which is different. And so if you are the

[1:16] YouTube https://youtu.be/J4vWBVIrvqg?t=69 || How to Stay Motivated When You Don’t Feel Like Taking Action
richest people, the richest person of the five friends you have, but all five of you are broke. You might have very little deprivation around money. As soon as you get around people who make 10 times more than you, all of a sudden you're like, "Wow, I didn't even know we could live this way. I didn't know this

[1:26] YouTube https://youtu.be/J4vWBVIrvqg?t=79 || How to Stay Motivated When You Don’t Feel Like Taking Action
was possible or I didn't know this level of achievement was something that I that was that was that anyone could really do." Maybe I see it on on Instagram or I see it on TV, but it's not something that like real people do. But when you meet those real people, you're like, you know, they're made of flesh and blood

[1:36] YouTube https://youtu.be/J4vWBVIrvqg?t=89 || How to Stay Motivated When You Don’t Feel Like Taking Action
like me. Like maybe I could maybe this could be possible. Um, and then as soon as that that question of like this could be possible happens, then all of a sudden it's like boom, you stretch out what could happen versus where you are. And then that's what creates this rubber band um of motivation which is why I

[1:49] YouTube https://youtu.be/J4vWBVIrvqg?t=102 || How to Stay Motivated When You Don’t Feel Like Taking Action
mean there was that famous Harvard study which is you know you were the average of the uh your reference group who you compare yourself to and so I think that if you can choose to I mean if you can choose to compare yourself to people who are doing significantly better than you you will feel significantly worse.

[2:01] YouTube https://youtu.be/J4vWBVIrvqg?t=114 || How to Stay Motivated When You Don’t Feel Like Taking Action
Yeah. I was going to say doesn't always do well for your mental health. Yeah. Oh and I but to be fair though I think we're talking about the science of achievement not the auto fulfillment. Yeah. And so feeling very bad about yourself. Um there's plenty of people who have succeeded very well feeling bad about

[2:14] YouTube https://youtu.be/J4vWBVIrvqg?t=127 || How to Stay Motivated When You Don’t Feel Like Taking Action
themselves. And this is me being an advocate of that. I'm just saying like these these are these are components that that influence people doing what uh they need to. Real quick, if you're a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So my team and I put together the

[2:30] YouTube https://youtu.be/J4vWBVIrvqg?t=143 || How to Stay Motivated When You Don’t Feel Like Taking Action
$100 million scaling roadmap, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how they got past it. And so we broke it into these 10 stages and we made this little kind of quiz thing

[2:44] YouTube https://youtu.be/J4vWBVIrvqg?t=157 || How to Stay Motivated When You Don’t Feel Like Taking Action
where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so no matter what you're struggling with,

[2:57] YouTube https://youtu.be/J4vWBVIrvqg?t=170 || How to Stay Motivated When You Don’t Feel Like Taking Action
someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. You can go to acquisition.comroadmap, plug in your business information. And if you want us to actually help you deconstrain the business and you're trying to scale, we'd love to help you

[3:11] YouTube https://youtu.be/J4vWBVIrvqg?t=184 || How to Stay Motivated When You Don’t Feel Like Taking Action
out on the thank you page. You can just book a call with my team and we will look at the business, see if we can help. And if we can, we'll invite you out to Vegas and we'll do this in person live.


VIDEO
TITLE: Why You Keep Repeating the Same Bad Habits
URL: https://youtu.be/JSpRbQVDS-s
PRIMARY_TOPIC: mindset
TOPICS: mindset, mindset,productivity

[0:00] YouTube https://youtu.be/JSpRbQVDS-s?t=0 || Why You Keep Repeating the Same Bad Habits
You kind of have this philosophy of people like to do things that they're good at, right? And that kind of comes from building volume over time. Yeah. Do you is it your belief that most people know what they're good at? No. Well, I'll say this. You do what you have been rewarded for doing in the past. And that is kind of like my

[0:20] YouTube https://youtu.be/JSpRbQVDS-s?t=13 || Why You Keep Repeating the Same Bad Habits
northstar of everything. And that's just that's basically the behaviorist of the world, which is people do what they've been rewarded for doing in the past. So quote bad people just behave that way because they've been rewarded for behaving in a quote bad way in the past and so they do it and if they've been

[0:34] YouTube https://youtu.be/JSpRbQVDS-s?t=27 || Why You Keep Repeating the Same Bad Habits
punished for doing that and punished doesn't mean from an outside source it's just something happened that they didn't want to have happen an aversive stimulus and so they would stop doing that right and the difficulty is attribution around the skill so it's basically where's the causal relationship coming from and

[0:50] YouTube https://youtu.be/JSpRbQVDS-s?t=43 || Why You Keep Repeating the Same Bad Habits
typically people will look at what happened before something like what's the trigger and that people use that word but the trigger is um is false. It's really the trigger is just the circumstance that gets created that repeats a behavior you've done in the past that you've been rewarded for. And so, um, I gave this example when I was

[1:07] YouTube https://youtu.be/JSpRbQVDS-s?t=60 || Why You Keep Repeating the Same Bad Habits
talking to Graham, but I'll I'll bring it up because I think it's it's useful is like Leila and I would get into some sort of spat about something, whatever. And I uh I realized that uh she would she if sorry, I wouldn't get into a spat, but like if she was crying about something, it didn't have to be related to me, but she'd just be

[1:26] YouTube https://youtu.be/JSpRbQVDS-s?t=79 || Why You Keep Repeating the Same Bad Habits
crying for whatever reason. Um, I realized that um I I tended to get angry when she would cry. And she was like, "Why do you get angry at me when I'm crying?" And I would get angry and then she would stop crying because then she would get defensive but the crying would stop. And so she inadvertently rewarded

[1:44] YouTube https://youtu.be/JSpRbQVDS-s?t=97 || Why You Keep Repeating the Same Bad Habits
me for getting angry at her in the condition of her crying. So the trigger for me getting angry is her crying. Is it or is it the fact that when I have gotten angry in the past, she stopped? And so like, okay, well, why did you get angry the first time? because that would be the key question. And so what ends up

[1:59] YouTube https://youtu.be/JSpRbQVDS-s?t=112 || Why You Keep Repeating the Same Bad Habits
happening is that if you encounter an obstacle that you don't know how to overcome, you do basically something called an extinction burst, which is a series of different behaviors um to try and elicit the desired result. And so the easiest way of think about this is like a 4-year-old kid who's at a candy,

[2:15] YouTube https://youtu.be/JSpRbQVDS-s?t=128 || Why You Keep Repeating the Same Bad Habits
you know, the candy aisle right before they check out and they say, "I want a candy." And so the first thing they'll do is say, "Mom, I want a candy." And then the mom says, "No." And then the child changes behavior and says, "Uh, please, pretty please," blah blah blah blah blah. They beg. That doesn't work.

[2:29] YouTube https://youtu.be/JSpRbQVDS-s?t=142 || Why You Keep Repeating the Same Bad Habits
So then they shout and scream. And so all they're doing is basically flipping through the cards of behavior. They don't do this consciously, but they're just flipping through the cards of behavior until one of them gets them what they want. And so then when a parent has a child, for example, that has tantrums repeatedly, it means that

[2:45] YouTube https://youtu.be/JSpRbQVDS-s?t=158 || Why You Keep Repeating the Same Bad Habits
at some point earlier on, they had a tantrum and then they got what they wanted. And so what you did is you rewarded tantrum having rather than rewarding non- tantrum having. Right. And so um when I think about this with regards to um what was the original question so I can find my way back. Do most people know what they're good

[3:00] YouTube https://youtu.be/JSpRbQVDS-s?t=173 || Why You Keep Repeating the Same Bad Habits
at? Yeah. And so the thing is is that we have been rewarded for doing things in the past. And so when people were like why are you the way that you are? I would just say like I have been rewarded in the past for for behaving this way. And so I just continue to seek out those those rewards. And so these behaviors have

[3:17] YouTube https://youtu.be/JSpRbQVDS-s?t=190 || Why You Keep Repeating the Same Bad Habits
have worked for me. And the thing is is that these skills generalize across domains. So um like working hard for example, it's like if you do something where you have an extended period of time where you have effort before you have a reward and it works out well, then I'm more likely to repeat that behavior in another condition. And so do

[3:35] YouTube https://youtu.be/JSpRbQVDS-s?t=208 || Why You Keep Repeating the Same Bad Habits
people like are people like people are excellent at Netflix and chilling. People are excellent at delaying tasks. People are excellent at avoiding confrontation. Why? Because they've been rewarded for doing so. And the problem with it is that there's multiple different types of reward that happen over different timelines. And if this

[3:49] YouTube https://youtu.be/JSpRbQVDS-s?t=222 || Why You Keep Repeating the Same Bad Habits
sounds complex, it's like that's why it's a whole field of study. But basically, you have latency is the biggest the biggest confounder for a causal relationship on a behavior. Meaning Facebook can addict you because there's a little light that turns red, but it's immediate. So they would have they they

[4:11] YouTube https://youtu.be/JSpRbQVDS-s?t=244 || Why You Keep Repeating the Same Bad Habits
will better addict people to Facebook by giving that dot immediately than saying I'll give you a dollar in 30 days. Now the people who have been rewarded in the past for for waiting over a period of time of working would do better with the the delayed reward, but most people don't have that kind of reward cycle.

[4:28] YouTube https://youtu.be/JSpRbQVDS-s?t=261 || Why You Keep Repeating the Same Bad Habits
They've never done anything for a long period of time. And so I think the the lattered up question is like how do you get people to just try that first time where they're just willing to push out when something when they get rewarded for the work they're putting in. And the answer is I don't know. I think at some

[4:42] YouTube https://youtu.be/JSpRbQVDS-s?t=275 || Why You Keep Repeating the Same Bad Habits
point people have is call it chance call it call it you know they they read some article and they decide to actually try something for an extended period of time. Um but I guess I would reject the original premise of the question which is I think many people are good at many things. They're just not good at the

[4:56] YouTube https://youtu.be/JSpRbQVDS-s?t=289 || Why You Keep Repeating the Same Bad Habits
things they want to be good at. H real quick, if you're a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So, my team and I put together the $100 million scaling roadmap, which is basically 200 hours of us looking over all the portfolio companies we've had

[5:10] YouTube https://youtu.be/JSpRbQVDS-s?t=303 || Why You Keep Repeating the Same Bad Habits
and what stages of growth they went through and more importantly where they got stuck and how they got past it. And so we broke it into these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you,

[5:24] YouTube https://youtu.be/JSpRbQVDS-s?t=317 || Why You Keep Repeating the Same Bad Habits
what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so no matter what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. You

[5:38] YouTube https://youtu.be/JSpRbQVDS-s?t=331 || Why You Keep Repeating the Same Bad Habits
can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you deconstrain the business and you're trying to scale, we'd love to help you out on the thank you page. You can just book a call with my team and we will look into the business, see if we can help. And if we can, we'll invite you

[5:53] YouTube https://youtu.be/JSpRbQVDS-s?t=346 || Why You Keep Repeating the Same Bad Habits
out to Vegas and we'll do this in person live.


VIDEO
TITLE: Every Week 20 New Opportunities Try to Distract Me
URL: https://youtu.be/JiOXM2imrL4
PRIMARY_TOPIC: mindset
TOPICS: mindset, mindset,productivity

[0:00] YouTube https://youtu.be/JiOXM2imrL4?t=0 || Every Week 20 New Opportunities Try to Distract Me
When you don't have anything to say no to, it's easy to focus on one thing. As success begins to get you more opportunities, your ability to say no becomes increasingly important. And that's something that I'm feeling now. Yeah. Just more attention. There's we're hockey sticking quite aggressively. And I'm not anywhere near like even middling

[0:21] YouTube https://youtu.be/JiOXM2imrL4?t=14 || Every Week 20 New Opportunities Try to Distract Me
zed list fame, but it's enough for people to see what they think is a penny stock and decide that they're going to try and throw the hat in the ring. which means that there's like 20 things I need to say no to every single week from new people that want that want to do a thing. They why don't we try this thing and why don't we do that thing and why don't we do the other thing.

[0:38] YouTube https://youtu.be/JiOXM2imrL4?t=31 || Every Week 20 New Opportunities Try to Distract Me
It was a piece of piss 5 years ago to say oh three years ago in the middle of co to go like I'm going to go pro and I'm just going to focus on this one thing cuz what else am I going to do? Yeah. All of my nightclubs have been shut down. I got nothing else to do with my life now. Oh, you said you were going to go pro. Interesting. Yeah. Let's see

[0:55] YouTube https://youtu.be/JiOXM2imrL4?t=48 || Every Week 20 New Opportunities Try to Distract Me
what happens when you have 30 other things every single week vying for your attention. Now, let's see how committed you are. This is my favorite analogy for this, which is the woman in the red dress. But you know, every many people have seen The Matrix. If you haven't seen The Matrix, you don't need to have

[1:12] YouTube https://youtu.be/JiOXM2imrL4?t=65 || Every Week 20 New Opportunities Try to Distract Me
seen it to understand the analogy. So, Neo is going through the training program of the protagonist. Morpheus is his his educator, his his teacher. And the education program only has one objective. And so, he's walking through the city. People are going left and right. He's he's bumping into people going through like crowded New York and then all of a sudden it's kind of a

[1:29] YouTube https://youtu.be/JiOXM2imrL4?t=82 || Every Week 20 New Opportunities Try to Distract Me
black and white palish look. It's green black and white but it's still black and white. And then all of a sudden this woman in in a red dress enters the frame and you can't help but stare at this woman in the red dress and she's a complete knockout. And Morpheus is talking to Neo trying to teach him something. And as he's talking he's like

[1:45] YouTube https://youtu.be/JiOXM2imrL4?t=98 || Every Week 20 New Opportunities Try to Distract Me
Neo, were you looking at me or you're looking at the woman in the red dress? And he says look again. and he looks back and it's Agent Smith holding a gun to his head and he says, "Freeze." And then everything freezes in the frame and he's like, "If you're not one of us, you're one of them." And I see that as the opportunities that we have to say no to every day is like another woman in

[2:05] YouTube https://youtu.be/JiOXM2imrL4?t=118 || Every Week 20 New Opportunities Try to Distract Me
the red dress. And it's become a term that we use internally, right? It's like it's a woman in the red dress. And the thing is is that the the more successful you become or the more able you become, the hotter the woman in the red dress is, right? Like you got a homeless girl that you're walking, you know, past on the on the street, she's like all dirty, but she's got a red dress on. You're like, the thing is is that that homeless girl when you were

[2:22] YouTube https://youtu.be/JiOXM2imrL4?t=135 || Every Week 20 New Opportunities Try to Distract Me
in your apartment actually looked like pretty hot. Yeah. Right. She's like, you know, I'm not, you know, I I could, you know, right? Um, but then the better you get, the the bigger the opportunities. And that's where you have not your hypothetical 10, but what about your hypothetical 100? Yeah. And I had a mentor say this to me right as we sold uh gym launch. He said, Alex, that you know now that if it's not a

[2:43] YouTube https://youtu.be/JiOXM2imrL4?t=156 || Every Week 20 New Opportunities Try to Distract Me
billion, it's not worth your time. And that was such a single a great razor for all decisions. And so people come, they're like, "Hey, we should do this endorsement. Hey, we should partner with this whatever." I mean, think about it. Like we're in the deal world. So how many deal we get? So we have 3,000 companies a month that

[3:00] YouTube https://youtu.be/JiOXM2imrL4?t=173 || Every Week 20 New Opportunities Try to Distract Me
3 minutes reach out to us to do a deal. That's 100 a day currently and we've done 13 deals in two years. And so like if you think about from acceptance rate, it's like, you know, and I'm not saying you shouldn't apply. By all means, go to acquisition.com and apply if you have an awesome business. Um, but but the point is is that like your no muscle isn't really a no muscle.

[3:18] YouTube https://youtu.be/JiOXM2imrL4?t=191 || Every Week 20 New Opportunities Try to Distract Me
It's just a yes muscle for the one thing that matters most. Yep. We'll get back to talking to Alex in one minute, but first I need to tell you about the number one e-commerce platform, Shopify. When I was a nightclub promoter in the UK, I started an online apparel brand with no experience, no coding ability, no marketing background, no inventory management, and after a ton of research,

[3:36] YouTube https://youtu.be/JiOXM2imrL4?t=209 || Every Week 20 New Opportunities Try to Distract Me
I decided on Shopify. Shopify is the commerce platform revolutionizing millions of businesses worldwide. You've probably already heard of it. In fact, a lot of your favorite brands still use Shopify, including Gym Shark, one of the biggest sports apparel brands on the planet. Shopify is the only tool you

[3:51] YouTube https://youtu.be/JiOXM2imrL4?t=224 || Every Week 20 New Opportunities Try to Distract Me
need to start, run, and grow your online business without the struggle. What I loved about Shopify was that as we added in new lines and different verticals, it grew with the business. It required zero experience. Every single time there was a problem, I was able to sort it myself. That's how simple it is. And there is a $1 per month trial period that you can sign up for right now with the link in the description or by going to

[4:14] YouTube https://youtu.be/JiOXM2imrL4?t=247 || Every Week 20 New Opportunities Try to Distract Me
shopify.com/modernwisdom all lowercase. That's shopify.com/modernwisdom to take your business to the next level today. Heroes and villains always have the same backstory. Pain. The difference is what they choose to do about it. Villain says, "The world hurt me. I'll hurt it back." The hero says, "The world hurt me. I'm not going to let it hurt

[4:36] YouTube https://youtu.be/JiOXM2imrL4?t=269 || Every Week 20 New Opportunities Try to Distract Me
anybody else. Heroes use pain. Villains are used by it. And full kudos here. This is a permutation of what uh Donald Miller said um who's a great writer and he has a number of of books and he he he talked about the first element. The second element of that quote is the part that I added to it um about heroes using pain and villains being used by it. And so

[5:00] YouTube https://youtu.be/JiOXM2imrL4?t=293 || Every Week 20 New Opportunities Try to Distract Me
5 minutes one of the things for people who are not where they want to


VIDEO
TITLE: Why I Believe Earning Less Than Someone Else Can Be a Blessing
URL: https://youtu.be/Jx3JzJsGcos
PRIMARY_TOPIC: mindset
TOPICS: mindset, mindset,wealth,career

[0:00] YouTube https://youtu.be/Jx3JzJsGcos?t=0 || Why I Believe Earning Less Than Someone Else Can Be a Blessing
highly became a billionaire. I'm 27ish at the time and I'm making I'd say very good money and I thought I was I was, you know, the the the man, right? And then here comes this girl who's seven, eight years younger than me and she's crushing, you know, she crushed it and she was better. She was better than I was. And I and I, you

[0:19] YouTube https://youtu.be/Jx3JzJsGcos?t=12 || Why I Believe Earning Less Than Someone Else Can Be a Blessing
know, my first response was ego being like, "Hey, Christian Jenner is her mom. She's had her life set up since day one. She's been on reality TV for, you know, I had all that all that narrative." And then underneath of that, I was like, chill. What can I learn from her? Right? And so, I have the fundamental belief that if someone makes

[0:36] YouTube https://youtu.be/Jx3JzJsGcos?t=29 || Why I Believe Earning Less Than Someone Else Can Be a Blessing
more money than you, they know something that you don't know. And in that, you can learn of them. And I think that that allows every single person in the world success to serve you. Yeah. Literally, you just flip the world into like these are all the different lessons I can learn from all these people. And I

[0:50] YouTube https://youtu.be/Jx3JzJsGcos?t=43 || Why I Believe Earning Less Than Someone Else Can Be a Blessing
think um one of my it's the sword of Gryffindor, but I love this quote that was on it. I love Harry Potter. Um, but it was made of, you know, goblin steel or dwarf steel and it was it only took in that which made it stronger. And so you know in trying to point out all the deficiencies it's like you're

[1:07] YouTube https://youtu.be/Jx3JzJsGcos?t=60 || Why I Believe Earning Less Than Someone Else Can Be a Blessing
you are the thing that you are afraid of for yourself like you're you're going to point out all this person's deficiencies and your big fear is about the fact that other people want to do that to you. So, first start by stop doing it to other people and start trying to find what are the things that they are better because

[1:20] YouTube https://youtu.be/Jx3JzJsGcos?t=73 || Why I Believe Earning Less Than Someone Else Can Be a Blessing
the thing is is it is a fact. They are better than you at something. And I think like you have to accept that as much as you're like that guy's got 100,000 followers. Well, and he only had one viral video. It's like well he's got one more than you do. Yeah. What was it about that video now? Let's start tackling that. Um and so like from

[1:33] YouTube https://youtu.be/Jx3JzJsGcos?t=86 || Why I Believe Earning Less Than Someone Else Can Be a Blessing
Kylie, the thing that I learned was brand. I was like she's got a big brand. And then I was like okay I need to start looking at that. And that's what that's what kicked off this entire journey for me even making all this content stuff was that Forbes cover. Yeah. Yeah, that was like that was the thing for me. And so, you know, Kylie,

[1:47] YouTube https://youtu.be/Jx3JzJsGcos?t=100 || Why I Believe Earning Less Than Someone Else Can Be a Blessing
if you ever watch this, like you're a huge influence in my life. I love that. We'll get it. We'll get it. We'll get it to Kylie. I love that. Real quick, if you're a business owner and you're not growing as fast as you'd like, I'd like to give you a free gift. So, my team and I put together the $100

[2:01] YouTube https://youtu.be/Jx3JzJsGcos?t=114 || Why I Believe Earning Less Than Someone Else Can Be a Blessing
million scaling roadmap, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly, where they got stuck and how they got past it. And so we broke it into these 10 stages and we made this little kind of quiz thing

[2:14] YouTube https://youtu.be/Jx3JzJsGcos?t=127 || Why I Believe Earning Less Than Someone Else Can Be a Blessing
where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so no matter what you're struggling with, someone

[2:28] YouTube https://youtu.be/Jx3JzJsGcos?t=141 || Why I Believe Earning Less Than Someone Else Can Be a Blessing
else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. free. You can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you deconrain the business and you're trying to scale, we'd love to help you out on

[2:41] YouTube https://youtu.be/Jx3JzJsGcos?t=154 || Why I Believe Earning Less Than Someone Else Can Be a Blessing
the thank you page. You can just book a call with my team and we will look at the business, see if we can help, and if we can, we'll invite you out to Vegas and we'll do this in person live.


VIDEO
TITLE: What Makes Business So Difficult, and How to Win Anyways
URL: https://youtu.be/K8I067HAF9Q
PRIMARY_TOPIC: mindset
TOPICS: mindset, mindset,scaling

[0:01] YouTube https://youtu.be/K8I067HAF9Q?t=0 || What Makes Business So Difficult, and How to Win Anyways
I before we hopped on the chat was frozen because we have this like screen thing that I can see the chat, right? Um and there was like six chats from the last time that were like frozen on the screen. And one of the guys said, um, I've got $1,000 and 800 old contacts. What would you do if you were me

[0:22] YouTube https://youtu.be/K8I067HAF9Q?t=15 || What Makes Business So Difficult, and How to Win Anyways
starting a real estate business? And I read that and I've basically been thinking about it this entire time while I've been making those two other videos. And so I wanted to talk to it because it kind of moved me a little bit. What I want to like what I want to explain is it's it's so hard. And when I say it, I'm saying like when you

[0:51] YouTube https://youtu.be/K8I067HAF9Q?t=44 || What Makes Business So Difficult, and How to Win Anyways
start out in business, it's unbelievably hard. And the reason that business owners at the highest levels get compensated the way they do is because they were able to make it through that period. They earn the right to earn above average. They earn the right to earn more in a day than people earn in their lifetimes.

[1:17] YouTube https://youtu.be/K8I067HAF9Q?t=70 || What Makes Business So Difficult, and How to Win Anyways
And I think there's a sort of spiritual strengthening. And that's probably words you wouldn't normally say. So maybe I'll use my behavior frame, which is that you have to learn how to behave in hard circumstances so that you can continue to make it through the hardships that will inevitably come as you grow. And

[1:38] YouTube https://youtu.be/K8I067HAF9Q?t=91 || What Makes Business So Difficult, and How to Win Anyways
growth comes from a deficiency between your current and desired or your current and required. You need to be here and you're here. And that stretch hurts because you're inadequate. You have to look at yourself in the mirror and be like, I'm not good enough. And they call them growing pains for a reason. And so

[1:58] YouTube https://youtu.be/K8I067HAF9Q?t=111 || What Makes Business So Difficult, and How to Win Anyways
if you're like, man, I wish I could grow really fast. You're actually wishing for a tremendous amount of pain for an extended period of time. And then when people don't have their they hit their first pain, they're somehow surprised that it hurts. And the thing of the pain of business is it's not just like this

[2:13] YouTube https://youtu.be/K8I067HAF9Q?t=126 || What Makes Business So Difficult, and How to Win Anyways
this visceral physical pain. Of course, you have those from time to time, but a lot of the pain of being in business is not knowing the you're doing and feeling like an idiot being like, why am I not good enough? Why do these other people why are they doing so much better than me? Like what what conclusions can

[2:29] YouTube https://youtu.be/K8I067HAF9Q?t=142 || What Makes Business So Difficult, and How to Win Anyways
I drive derive from that? There's only one of two paths. Either I have something outside of my my control that I can cast my blame to. Or I have to take the punch to my ego and say, "I'm just not that good. That guy is better because he's unethical." Okay, sure. If that's what makes you feel better, and

[2:45] YouTube https://youtu.be/K8I067HAF9Q?t=158 || What Makes Business So Difficult, and How to Win Anyways
now what? And so the things that make it hard is that one, you have to accept that you're not good. And you have to do it over and over and over again. Right? When you think you're good again, you pro like the world proves to you that you're not as good as you think you are. And and this happens at all levels of business.

[3:02] YouTube https://youtu.be/K8I067HAF9Q?t=175 || What Makes Business So Difficult, and How to Win Anyways
And you get like the same thing is when you have those plateaus. It's been a year, it's been 2 years, it's been 3 years, right? And you've been stuck in this in this gear like it means that you haven't changed. You've behaved the same. And so you're getting the same outputs. And the change is painful. And

[3:17] YouTube https://youtu.be/K8I067HAF9Q?t=190 || What Makes Business So Difficult, and How to Win Anyways
sometimes the the painful change means that you actually have to take two steps back. And your ego not only has to get hurt, but hurt even more because you have to realize that you built your thing wrong. You hired the wrong leader. You have the wrong team culture within a department. What do you do? Well, you

[3:32] YouTube https://youtu.be/K8I067HAF9Q?t=205 || What Makes Business So Difficult, and How to Win Anyways
either leave it there and stay stay perpetually under your potential because you weren't willing to confront the difficulty of the inconveniences that are going to come to you as a result of making the changes that you know you need to make but aren't making. And so I I bring this up because like everyone humans like we're so

[3:52] YouTube https://youtu.be/K8I067HAF9Q?t=225 || What Makes Business So Difficult, and How to Win Anyways
interesting in that we believe that we're the first people to ever love the way you've loved. To feel the pain that you felt. To feel ignorant. To feel unwanted. To feel not enough. Like we feel like we're the only people who experience this. Like our our pain is more than other people's. Our love is

[4:07] YouTube https://youtu.be/K8I067HAF9Q?t=240 || What Makes Business So Difficult, and How to Win Anyways
deeper than other people's. But when we do that, we rob ourselves of the ability to learn from others that came before us. the other people who already learned what this is like, who've described the pain. And listen, even if you even if you try to take as much advice as you possibly can, you're still going to get burned. It's still

[4:25] YouTube https://youtu.be/K8I067HAF9Q?t=258 || What Makes Business So Difficult, and How to Win Anyways
going to hurt. And in the earlier days, like I have yet to see somebody who who who takes again, and I'm talking about I'm talking about homo sapiens. I'm not talking about Elon Musk, all right? I'm not talking about Mark Zuckerberg, you know? I'm not talking about Bezos. I'm talking about homo sapiens. I'm talking

[4:42] YouTube https://youtu.be/K8I067HAF9Q?t=275 || What Makes Business So Difficult, and How to Win Anyways
about flesh and blood, people who are made of of the of of normal folks. All right? I have yet to see someone really start figuring out what's going on in less than five years. And I'm saying five years of being in the game. Not five years of I have an idea. I'm really passionate about this. I've been

[5:03] YouTube https://youtu.be/K8I067HAF9Q?t=296 || What Makes Business So Difficult, and How to Win Anyways
reading stuff on the side. I work on the weekends. I'm saying I'm allin for five years. And you just start. you just begin to get a grasp of what it takes to to be good at business. And the difficulty is that it's so hard to teach business in school because it changes so much. The principles remain the same, but the game

[5:27] YouTube https://youtu.be/K8I067HAF9Q?t=320 || What Makes Business So Difficult, and How to Win Anyways
changes, right? And I'll say I'll say one of my one of my favorite quotes from The Wire. Um, Cuddy, who is a uh, you know, who was muscle for one of the gangs, comes out after like doing a murder hit taking a murder charge. Um anyway gets out gets out, you know, 15 15 years later, whatever. Um and he goes

[5:45] YouTube https://youtu.be/K8I067HAF9Q?t=338 || What Makes Business So Difficult, and How to Win Anyways
back and he's right back on the street and he went back to the gang and he's like, "Man," he's talking to the other, you know, the other guy who's muscle before they're about to go, you know, shoot some guys or whatever. And he says, he's like, "Man," he's like, "The game changed." And Slim Charles says

[6:01] YouTube https://youtu.be/K8I067HAF9Q?t=354 || What Makes Business So Difficult, and How to Win Anyways
back to him right as they're like putting their gloves on about to like their gun, he's like, "No, man." He's like, "The game the same, just more fierce. And so it's like the level of game always continues to rise because the players get better. Business is an infinite game. And I think that we judge

[6:19] YouTube https://youtu.be/K8I067HAF9Q?t=372 || What Makes Business So Difficult, and How to Win Anyways
ourselves because we somehow believe that we're behind other people. It's one of the most painful things that we can do is that we just obviously you compare yourself and then after making the comparison there's nothing wrong with comparing yourself to other people. That's how you figure out discrepancies.

[6:32] YouTube https://youtu.be/K8I067HAF9Q?t=385 || What Makes Business So Difficult, and How to Win Anyways
But then you label then you say and I suck as a result and I'm worthless and I'm not never going to be good enough. Right? But it's the first part is valuable. That guy's better at ads than me. What is he doing that I'm not doing? I should learn that. Right? Not that guy's better than me at ads and therefore I suck as a human being and

[6:49] YouTube https://youtu.be/K8I067HAF9Q?t=402 || What Makes Business So Difficult, and How to Win Anyways
will never win. So what label do we ascribe to that discrepancy? And so if we see if we make that comparison, right, then we can learn the steps to get better. Fine. But if we zoom all the way out and really think about this because this is a little bit trippy. The game of business has been going on since the dawn of

[7:11] YouTube https://youtu.be/K8I067HAF9Q?t=424 || What Makes Business So Difficult, and How to Win Anyways
time. There were merchants in ancient Egypt 5,000 years ago that were in the game of business. And the game of business will never end. It's an infinite game. Who was the number one merchant in Egypt 5,000 years ago? No idea. Who was the number one merchant 4,000, 2,000, 1,000 years ago, 200 years ago? No one knows. And so we

[7:36] YouTube https://youtu.be/K8I067HAF9Q?t=449 || What Makes Business So Difficult, and How to Win Anyways
have this idea that we're somehow going to become number one. But I'm like, at what? At net worth. And then eventually your kids become trust fund kids. And then that gets divided up 10 more ways cuz no one's got game like you. And eventually you just you've got, you know, eight family members on the Forbes

[7:53] YouTube https://youtu.be/K8I067HAF9Q?t=466 || What Makes Business So Difficult, and How to Win Anyways
list, okay? And none of them are the ones that actually made it and none of them know how to multiply because they aren't in the game. They never learned the skills of the game. Like if you see the game as constant, only thing that changes is the players. So my mom used to say this thing which was um and this I doubt this is her

[8:11] YouTube https://youtu.be/K8I067HAF9Q?t=484 || What Makes Business So Difficult, and How to Win Anyways
quote but um the news is always the same only the names change. So think about that. So you look at the headlines, right? It's like bankers get greedy. Sounds does that sound like it sound like new news? No, they just changed the names. You know, jealous husband kills wife then self. Same same news. It's not even news. It's

[8:43] YouTube https://youtu.be/K8I067HAF9Q?t=516 || What Makes Business So Difficult, and How to Win Anyways
just humans being human. And so business news is also the same way. Hot new technology comes out, grows really fast, find out actually not good, crashes quickly. investors lose millions. This stuff is the same. It's the same. Like boy learns how to sell. Boy learns how to advertise. Boy learns how to make

[9:09] YouTube https://youtu.be/K8I067HAF9Q?t=542 || What Makes Business So Difficult, and How to Win Anyways
product. Boy eventually makes lots of money. Boy eventually gets old. Tries to, you know, give back to a certain degree. Becomes a philanthropist. Old in his age. Uh retreats a little bit. The next kin comes in line. Not as good as that person. Maintains. third generation destroys. It's just humans doing human

[9:31] YouTube https://youtu.be/K8I067HAF9Q?t=564 || What Makes Business So Difficult, and How to Win Anyways
right? And so I say this because a lot of the hardship of business is is comparing yourself and labeling that comparison and saying that I'm not better or worse than these people, but all the players on the board are going to get swapped in a hundred years. All the players, the whole board gets wiped.

[9:47] YouTube https://youtu.be/K8I067HAF9Q?t=580 || What Makes Business So Difficult, and How to Win Anyways
The game still goes on, but the players change. And so I think like if you can, and it's not easy. I want to be clear, it's not easy. Humans, you know, we're we're we're status driven beings. U and that's kind of built into how we how we uh how we procreate. Um but to the degree that you can, if you can, if you can actually

[10:07] YouTube https://youtu.be/K8I067HAF9Q?t=600 || What Makes Business So Difficult, and How to Win Anyways
give yourself a pat on the back, as long as you do one thing, which is that you stay in the game, you keep playing, you keep rolling the dice. Do you have my offers book? No. Can you Is that Is that open? Is there an open on that somewhere? Let's see if I can grab it. Hold on. Oh, my leg I did legs this morning. Hold on.

[10:32] YouTube https://youtu.be/K8I067HAF9Q?t=625 || What Makes Business So Difficult, and How to Win Anyways
I'll read this to you guys because I think you guys some of you guys may have heard this, but some of you guys may not have. So, I'm going to read this to you because I think it's cool. Oh, you know what? I think it's I think it's the lead's book. I should know. I'm the one who wrote the book, right?

[10:53] YouTube https://youtu.be/K8I067HAF9Q?t=646 || What Makes Business So Difficult, and How to Win Anyways
By the way, if you haven't read these books, you should totally check them out. Where is it? Anyone Do you know which one has the dice the dice one in it? Is that the offers book? I think it's the offers book. The manysided dice. Where's the manysided dice? Where's the many sided dice? Do you guys know which book it is? It's the offers

[11:21] YouTube https://youtu.be/K8I067HAF9Q?t=674 || What Makes Business So Difficult, and How to Win Anyways
book. Where is it? I want to read this. It's gonna It's gonna like It's gonna It's gonna be perfect. It's perfect thing that I want to keep saying here. What is it? It's leads. I should know this, right? I wrote the damn book. Here it is. Wow. I literally turned to it. Hold. All right. Cameras can confirm that. I literally turned to

[11:46] YouTube https://youtu.be/K8I067HAF9Q?t=699 || What Makes Business So Difficult, and How to Win Anyways
it. Wow. Dude, it was me. Dude, the the spirit's moving. The spirit's moving. All right, so someone besides me wanted you guys to hear this. So, this is the story of the many sided die. So, I wrote this. I didn't hear this. This was just like a concept I wanted to uh to share. So, imagine you and a friend play a dice

[12:08] YouTube https://youtu.be/K8I067HAF9Q?t=721 || What Makes Business So Difficult, and How to Win Anyways
rolling game. You're each given one die. One of the die has 20 sides, the other has 200. On each die, only one side is green and the rest are red. The point of the game is simple. Roll green as many times as you can. The rule, sorry, the point of the game is simple. The rules of the game are as follows. You can't see how many sides

[12:32] YouTube https://youtu.be/K8I067HAF9Q?t=745 || What Makes Business So Difficult, and How to Win Anyways
you have. You can only see if you roll red or green. If you roll green, one of your sides turns, your red sides turns green, and you get to roll again. If you roll red, nothing happens and you get to roll again. The game ends when you stop rolling. And if you stop rolling, you lose. So what do you do? You roll.

[12:53] YouTube https://youtu.be/K8I067HAF9Q?t=766 || What Makes Business So Difficult, and How to Win Anyways
When you roll red, you pick up the dice and roll again. When others roll green, you pick up your dye and roll again. When you roll green, you pick up the dye and roll again. You keep telling yourself one thing. The more I roll, the more greens I get. At first, you roll green once in a while. But as more red

[13:13] YouTube https://youtu.be/K8I067HAF9Q?t=786 || What Makes Business So Difficult, and How to Win Anyways
sides turn green, the green happens more. With enough rolls, hitting green becomes the rule rather than the exception. So what does your friend do? He rolls a few times and hits red each time. He sees you roll a green and complains that you must have a die with fewer sides. He reasons, "It's the only way you could

[13:33] YouTube https://youtu.be/K8I067HAF9Q?t=806 || What Makes Business So Difficult, and How to Win Anyways
have rolled green before him. And although you did, you also rolled many more times. So which is it?" In either case, he rolls a few more times in frustration and hits a green. But then he complains about how long it took. He spent more time watching you and complaining than actually playing. Meanwhile, you've hit your green streak.

[13:52] YouTube https://youtu.be/K8I067HAF9Q?t=825 || What Makes Business So Difficult, and How to Win Anyways
It's so much easier for you. He tells himself. You get greens every time. This game is rigged, so what's the point? And he quits. So, who got the die with the 20 sides? Who got the die with the 200 sides? If you get the game, then you see that once you roll enough times, the die you're given doesn't matter. The die

[14:12] YouTube https://youtu.be/K8I067HAF9Q?t=845 || What Makes Business So Difficult, and How to Win Anyways
with fewer sides might roll green sooner. The die with more sides might roll green later. But a die with a green side always has a chance of rolling green if you roll it. Every die hits its green streak when rolled enough times. All of us get a many-sided die. and looking at the other players, you have

[14:33] YouTube https://youtu.be/K8I067HAF9Q?t=866 || What Makes Business So Difficult, and How to Win Anyways
no idea if it's their hundth role or their 100th,000th. You don't know how good other players are when you start. You can only see how well they do now. But if you understand the game, you also know it doesn't matter. A few begin playing early, others begin much later, the rest sit on the sidelines complaining about how

[14:55] YouTube https://youtu.be/K8I067HAF9Q?t=888 || What Makes Business So Difficult, and How to Win Anyways
lucky the players are. I guess so. But they're luckier because they play. And when they hit red, which they do, they didn't quit. They rolled again. Learning how to advertise is a lot like the game of the benny side of die. You don't know if it's going to work until you try. And no matter how many players there are or

[15:19] YouTube https://youtu.be/K8I067HAF9Q?t=912 || What Makes Business So Difficult, and How to Win Anyways
the number of sides on the die you're given, you start to see the only two guarantees that the games will give. Number one, the more times you roll, the better you get. And number two, if you quit, you lose. So I I I read that story because that's obviously a story of an infinite game. You and your buddy get

[15:38] YouTube https://youtu.be/K8I067HAF9Q?t=931 || What Makes Business So Difficult, and How to Win Anyways
given two die. One of you has a 20-sided, the other has a 200 sided die. You don't know who has which. They're all, you know, you don't know how many have reds, how many have greens, and there's one green on each. you roll it and if uh if you hit the red uh nothing happens. If you hit green, you get one

[15:56] YouTube https://youtu.be/K8I067HAF9Q?t=949 || What Makes Business So Difficult, and How to Win Anyways
of your many sides that turns green and you get to roll again. And the only statistical probability there is that if you keep rolling enough times, all of the sides will turn green on both die eventually. But you just don't know how many sides the die that you're given has on it that are red, which means you just

[16:12] YouTube https://youtu.be/K8I067HAF9Q?t=965 || What Makes Business So Difficult, and How to Win Anyways
don't know how many shots you're going to have to take in order to win. And that's why having high frustration tolerance, having high fortitude, having low or high resiliency and high adaptability, those skills of mental toughness are what allow you to stay in the game of business. It's what allows you to keep rolling the dice even when

[16:33] YouTube https://youtu.be/K8I067HAF9Q?t=986 || What Makes Business So Difficult, and How to Win Anyways
you get smacked 20 times in a row as Reds. Because maybe you have a 2,000 sided die, but if you know that the one fact of this game is that if you keep rolling, you keep playing. And if you keep playing, it means you're in the game. And if you're in the game, it means you've won. Because in infinite

[16:49] YouTube https://youtu.be/K8I067HAF9Q?t=1002 || What Makes Business So Difficult, and How to Win Anyways
games, there are no winners and losers. There is only players and quitters. And so I think that it took me a very long time to learn that. And so when you are starting out, you are just early. You were just you have more reds left to roll. You just got to get them out of the way. You got to get the failures

[17:08] YouTube https://youtu.be/K8I067HAF9Q?t=1021 || What Makes Business So Difficult, and How to Win Anyways
out. It's the only way you figure out how to play. You just don't want to lose so bad that you die. But as long as you don't die, you can keep playing. And I feel like that actually is a pretty hopeful message despite my relatively aggressive demeanor.


VIDEO
TITLE: Helping a $5M E-Com Brand Scale
URL: https://youtu.be/KUZ9PbqilNs
PRIMARY_TOPIC: mindset
TOPICS: mindset, case-study,scaling

[0:00] YouTube https://youtu.be/KUZ9PbqilNs?t=0 || Helping a $5M E-Com Brand Scale
We make jewelry with safety technology hidden inside. It's got a button. If you double click it, it alerts your friends, family, and police to let them know you're in an emergency and need help. I never meant to start a company. It happened by accident. I was studying engineering at the University of

[0:17] YouTube https://youtu.be/KUZ9PbqilNs?t=10 || Helping a $5M E-Com Brand Scale
Massachusetts. And one night, I was leaving an event just like this one. As I was on my way to my car, a bunch of guys started following and harassing me. I had my phone on me, but what do you do? You can't really be like, "Hey, don't attack me. I'm just going to call the police. I ended up running and thankfully I wasn't hurt.

[0:35] YouTube https://youtu.be/KUZ9PbqilNs?t=28 || Helping a $5M E-Com Brand Scale
But when I got home, I started looking for safety devices to protect myself and all I could find were big ugly panic buttons that even my 80-year-old grandmother refuses to wear. Um, I ended up declining a job with Google to work on Invisor full-time. We raised $3 million to develop the technology, brought it to market, and then we've

[0:55] YouTube https://youtu.be/KUZ9PbqilNs?t=48 || Helping a $5M E-Com Brand Scale
been incredibly fortunate. We've done over 20 million in lifetime sales, mainly from happy customers and organic word of mouth exposure. And we've signed deals with ADT, the largest saving home security. Now, it feels like still nobody's heard of us despite the fact we've done so well. So, we need more

[1:13] YouTube https://youtu.be/KUZ9PbqilNs?t=66 || Helping a $5M E-Com Brand Scale
capital and more resources to scale. My question for you is, what would you do if you were in my shoes? It feels like we're drowning in opportunity. So, we've been basically targeting college-aged women and their parents, but we're getting organically a ton of seniors that don't want to wear the Life Alert

[1:31] YouTube https://youtu.be/KUZ9PbqilNs?t=84 || Helping a $5M E-Com Brand Scale
Lake product. We've got one of the world's largest retailers who's ready to give us a 4 foot display in their electronic section. We've got another major leading security company who wants to sign a deal similar to ADT. And we've got a really bigname jewelry company that wants to do a collab, but I've got

[1:48] YouTube https://youtu.be/KUZ9PbqilNs?t=101 || Helping a $5M E-Com Brand Scale
a fivep person team and have been bootstrapping. So, I'm a little stressed. asked him like, "What do we do here? Do we go out, raise like a really large round of financing, hire a big sea sales team, go after all these opportunities?" Um, Ed had some good advice. He was like, "Pick the one that would be most profitable and only focus

[2:05] YouTube https://youtu.be/KUZ9PbqilNs?t=118 || Helping a $5M E-Com Brand Scale
on that. But do I say no to the big jewelry designer and no to the retail store to focus on the security deal?" Thank you so much. And this one's for you. Thank you. That's very sweet of you. Thank you. now. Yeah, that and my pepper spray. That's right. Very good. Um I think when you're when you're thinking about all the opportunities

[2:27] YouTube https://youtu.be/KUZ9PbqilNs?t=140 || Helping a $5M E-Com Brand Scale
that you have, the question I have for you is like right now your best one, is it a onetime purchase or do you have recurring are there any other items they could buy besides that? Yeah, so it's recurring revenue hardware retails for $149 and then it's $14.99 a month for the subscription. Yeah. Um that's cool.

[2:47] YouTube https://youtu.be/KUZ9PbqilNs?t=160 || Helping a $5M E-Com Brand Scale
What's the stick? What do you mean? How long do people stay? Oh, approximately 18 months is what we're finding. The subscription launched about three years ago. So, it's still preliminary. ADT estimates that they'll stay on for about seven years on the subscription. So, question is right now, how long have

[3:06] YouTube https://youtu.be/KUZ9PbqilNs?t=179 || Helping a $5M E-Com Brand Scale
you been in business? We started the company in 2016 and launched in 2018. So, six years. And so your best customers, the ones that stay the longest and have the longest the the highest lifetime value, where do those customers come from? Um, we have over 2.5 million followers on our social media accounts and a

[3:25] YouTube https://youtu.be/KUZ9PbqilNs?t=198 || Helping a $5M E-Com Brand Scale
majority of our customers come just through social media videos they've seen. So then all these big deals, have you done any have you executed on any of the big deals yet? Yes, sorry. So 50% of our revenue comes direct to consumer. The other 50% comes through ADT and ADT Canada's parent company tells us communications.

[3:44] YouTube https://youtu.be/KUZ9PbqilNs?t=217 || Helping a $5M E-Com Brand Scale
Do you know the difference and how long like the lifetime value between those two customer cohorts? We don't know just yet, but that's a really good question that I will look into as soon as I'm back. Yeah, we were just making a video on this and that's why I'm thinking which we were talking about how to figure out which customers

[3:59] YouTube https://youtu.be/KUZ9PbqilNs?t=232 || Helping a $5M E-Com Brand Scale
to narrow in on which is the first thing you want to do is segment your customers by cohort to figure out where do those customers come from the ones that are staying the longest. And so that's the first thing I'd be thinking is like both opportunities could work and you can make them work, but it's just a matter

[4:14] YouTube https://youtu.be/KUZ9PbqilNs?t=247 || Helping a $5M E-Com Brand Scale
of like what's your best customer and where did they come from and then it probably do more of that one. Yeah. Thank you. What do you think? Um, well, if you've been around, so 2018 is when you started selling. It's 20 whatever 24 now. So, you've had six years. 20 million in lifetime sales. So, you're looking at

[4:31] YouTube https://youtu.be/KUZ9PbqilNs?t=264 || Helping a $5M E-Com Brand Scale
are you doing like three-ish million a year somewhere in there? Five million. Five million. Okay. So, so you've been growing every year. So, we experienced exponential growth initially and then we flatlined the last couple of years and I think it's because we've been bootstrapping. We did a million our first year on the market. We

[4:48] YouTube https://youtu.be/KUZ9PbqilNs?t=281 || Helping a $5M E-Com Brand Scale
made national headlines for saving a young woman's life. Second year we signed a deal with ADT. We doubled. We did two million. Third year we signed with ADT Canada. We doubled again, did 4 million, and then we've been floating at that 5 million mark. So that's where we were like, okay, maybe we should pivot

[5:04] YouTube https://youtu.be/KUZ9PbqilNs?t=297 || Helping a $5M E-Com Brand Scale
more to B2B if ADT and Telus are working really well. So I'll I'll zoom out and say that fundamentally you need more advertising aka distribution. And so I think it comes down to which skill set you have more in your existing tool box. And so right now if you seem like you it seems like you do decently well with the

[5:26] YouTube https://youtu.be/KUZ9PbqilNs?t=319 || Helping a $5M E-Com Brand Scale
corporate etc. just because like you started with a raising round which is just a different level of sophistication in general. And so you've closed these other deals which I think you could probably leverage into more of those versus me saying okay learn how to run ads really aggressively learn how to

[5:39] YouTube https://youtu.be/KUZ9PbqilNs?t=332 || Helping a $5M E-Com Brand Scale
like make creative and hooks and targeting and all that stuff which this business is so for that like this is like a national infomercial waiting to be like made just as a side note you but you lack marketing like that's the hat and so I think that the the ultimate version of this business would have a killer

[5:58] YouTube https://youtu.be/KUZ9PbqilNs?t=351 || Helping a $5M E-Com Brand Scale
marketer who really knows how to drive traffic. Yeah. Um, but I think the easiest path for you would be just go close more of those deals and all of your attention is just like basically the acquisition channel of the B2B distribution. That is what I would put as the highest likelihood path of kind of consistent

[6:15] YouTube https://youtu.be/KUZ9PbqilNs?t=368 || Helping a $5M E-Com Brand Scale
growth. The like you could go from 5 million to 50 million this year if you had one banger ad that has that headline of the girl and you ran that as a short and then just blasted it to women who were in their in whatever age group that you're looking at. Yeah, that's what like that would murder. But if you don't have that, like that's

[6:34] YouTube https://youtu.be/KUZ9PbqilNs?t=387 || Helping a $5M E-Com Brand Scale
a whole big box of skills that you might not have right now. And so I think just doing more of those um B2B distribution deals is probably the best bet. Yeah, thank you both so much. That's great advice. I really appreciate it. If you're a business owner and you are not growing as fast as you'd like, I'd

[6:48] YouTube https://youtu.be/KUZ9PbqilNs?t=401 || Helping a $5M E-Com Brand Scale
like to give you a free gift. So my team and I put together the $100 million scaling roadmap, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how they got past it. And so we

[7:03] YouTube https://youtu.be/KUZ9PbqilNs?t=416 || Helping a $5M E-Com Brand Scale
broke it in these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of the functions of the business across product, marketing, sales, customer success, recruiting, IT,

[7:15] YouTube https://youtu.be/KUZ9PbqilNs?t=428 || Helping a $5M E-Com Brand Scale
human resources, and finance. And so no matter what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you

[7:30] YouTube https://youtu.be/KUZ9PbqilNs?t=443 || Helping a $5M E-Com Brand Scale
deconrain the business and you're trying to scale, we'd love to help you out on the thank you page. You can just book a call with my team and we will look at the business, see if we can help. And if we can, we'll invite you out to Vegas and we'll do this in person live.


VIDEO
TITLE: Why You Can’t Get Over Your Ex (Real Reason)
URL: https://youtu.be/KbEU-A4Dai0
PRIMARY_TOPIC: mindset
TOPICS: mindset, mindset

[0:00] YouTube https://youtu.be/KbEU-A4Dai0?t=0 || Why You Can’t Get Over Your Ex (Real Reason)
It doesn't make sense to continue wanting something if you're not willing to do what it takes to get it. If you don't want to live the lifestyle, then release yourself from the desire. To crave the result, but not the process is to guarantee disappointment. Yeah. Holy Super true. I mean, um I think Naval quoted this blog a long time ago, but desire is a

[0:22] YouTube https://youtu.be/KbEU-A4Dai0?t=15 || Why You Can’t Get Over Your Ex (Real Reason)
contract you make with yourself to be unhappy until you get what you want. And if you ne if you basically know that you're never willing to put the work in to get the thing. Yep. That's an iron law. Like that James Clear thing is an absolute iron law. If you don't want to live the lifestyle, then release yourself from the desire.

[0:36] YouTube https://youtu.be/KbEU-A4Dai0?t=29 || Why You Can’t Get Over Your Ex (Real Reason)
There is a path between where you are and the place that you want to be. Mhm. If you're not prepared to do that walk, still wanting to reach the end of the path is just guaranteeing that you're going to live an unsatisfactory life. And so when I hear that quote, I immediately go to my operational side of like, okay, how do I release myself from

[0:58] YouTube https://youtu.be/KbEU-A4Dai0?t=51 || Why You Can’t Get Over Your Ex (Real Reason)
a desire? So I thought about that and I actually think it's a lot like dating. So hear me out on this. So there is the old saying, I think it's a girl saying, um, well, I'm going to assume it's a girl saying, which is if you want to get over somebody, get under somebody else. All right. Now, there's a

[1:13] YouTube https://youtu.be/KbEU-A4Dai0?t=66 || Why You Can’t Get Over Your Ex (Real Reason)
point to this, which is I don't think you can release desire, but you can replace it. And so it's like if you have a terrible breakup, there's basically some totem of reinforcement that's been removed from your life, getting over something or someone is simply giving getting enough exposure to enough new things from the time that you've bought back from this reinforcer being gone to find another reinforcer.

[1:37] YouTube https://youtu.be/KbEU-A4Dai0?t=90 || Why You Can’t Get Over Your Ex (Real Reason)
Which is why I genuinely think that the idea of like, oh, I shouldn't date for a while after I get out of a breakup is just complete stupidity. Like why would you like what why what rule is there? Well, you have to heal. Healing for most people is defined as I find something else that brings me sufficient joy that my baseline returns to normal. But if I'm going to bring somebody else into my life, that

[1:57] YouTube https://youtu.be/KbEU-A4Dai0?t=110 || Why You Can’t Get Over Your Ex (Real Reason)
person's also going to serve that same function. And so like I could I can replace it with tennis or gardening or business or just the next person I'm going to date. And why is one better than the other? To clear's uh releasing of desire, I think it's just choose to want something else. So, if I were to say if I were to give someone the direction release the desire, I would say don't try and release the desire. Try and justify or reason why wanting something different

[2:23] YouTube https://youtu.be/KbEU-A4Dai0?t=136 || Why You Can’t Get Over Your Ex (Real Reason)
is better.


VIDEO
TITLE: The Lonely Chapter Every Successful Person Goes Through
URL: https://youtu.be/KlRUzFfIunE
PRIMARY_TOPIC: mindset
TOPICS: mindset, mindset

[0:00] YouTube https://youtu.be/KlRUzFfIunE?t=0 || The Lonely Chapter Every Successful Person Goes Through
The push back you are getting is the indicator that you are doing the right thing. It is. And if you can reframe the distaste that you get from other people as the same as that because they're projecting the things that they know they should be doing that you are doing that they're not doing and you remind them of that. And so it's

[0:24] YouTube https://youtu.be/KlRUzFfIunE?t=17 || The Lonely Chapter Every Successful Person Goes Through
that it's even so even though the mountain that you're climbing is actually a smaller one than the one that you ultimately want to climb, you're actually at the top of their mountain. And so they start tearing you down. So like that's where the the underdog story that we said at the very beginning of

[0:36] YouTube https://youtu.be/KlRUzFfIunE?t=29 || The Lonely Chapter Every Successful Person Goes Through
this with the quote which is like on the way up they root for you and then when you're at the top they try and tear you down because you remind them of the dreams that they couldn't accomplish, right? And so you quitting drinking or you staying in to work on your side hustle or your project or the business

[0:49] YouTube https://youtu.be/KlRUzFfIunE?t=42 || The Lonely Chapter Every Successful Person Goes Through
that you want to launch the podcast that might be you might be at the top of their mountain and so they are tearing you down because now you remind them that they haven't done it and it's purely a projection of them onto you and has nothing to do with you and that I hope that that comforts someone because what you said I think is like if

[1:09] YouTube https://youtu.be/KlRUzFfIunE?t=62 || The Lonely Chapter Every Successful Person Goes Through
you're going through that right now and like and I promise you every single person you wants to do something with their life and has done something with their life, has gone through the exact chapter that you're going through. And it's the lonely chapter. It's the chapter where you you're you don't fit

[1:23] YouTube https://youtu.be/KlRUzFfIunE?t=76 || The Lonely Chapter Every Successful Person Goes Through
in with your own friends, but you don't have the outcomes yet to fit into a new group of friends. And you're doing this thing. You're consuming content on the internet. You're you're doing these free tutorials online to try and figure out how to set up a podcast and where do I host this thing? And then there and and

[1:35] YouTube https://youtu.be/KlRUzFfIunE?t=88 || The Lonely Chapter Every Successful Person Goes Through
and you're going through this and you're like, am I is this even worth it? Because you have no signs of success, right? But if there's anything that you can take away from what we're saying right now is that the sign of success is the hate that you get along the way. And what you can't do is bend the knee to

[1:50] YouTube https://youtu.be/KlRUzFfIunE?t=103 || The Lonely Chapter Every Successful Person Goes Through
their hate and fit back into the conformity because it's comfortable and it's warm because like in the Matrix when Trinity opens the door when when Neo's about to go take the red pill and he wants to get out of the car, she says, "No, you've been down that road and you know exactly where it leads and

[2:06] YouTube https://youtu.be/KlRUzFfIunE?t=119 || The Lonely Chapter Every Successful Person Goes Through
I know that's not where you want to be." And then he closes the door. Like right now, this moment that you're going through is Trinity opening the door and being like, "You could go back." But then you'd have to remember exactly what the reason was that you decided not to go out to begin with because you listen

[2:21] YouTube https://youtu.be/KlRUzFfIunE?t=134 || The Lonely Chapter Every Successful Person Goes Through
to this podcast and you consume this content, you're like, I can do more than this. Like because you are starting to live in some of that hell where you look in the mirror and you're like, I can do more. And you start to see the person that you could be and you're like, this does start to feel like hell. The reason that it's

[2:34] YouTube https://youtu.be/KlRUzFfIunE?t=147 || The Lonely Chapter Every Successful Person Goes Through
uncomfortable and the reason that I do have sympathy for the people that see this is ignorance in some regards is bliss. As soon as you begin to posit an ideal, you then begin to compare yourself to that ideal. Yeah. And the gap in potential between you and the person that you could have been begins to get more stark. And even the

[2:57] YouTube https://youtu.be/KlRUzFfIunE?t=170 || The Lonely Chapter Every Successful Person Goes Through
slightest glimmer of, wow, I can I can read a book or follow a course or listen to a podcast and then work really really hard on one thing and change the thermodynamics of my mind. Change the texture of my own existence dayto day because I worked at a thing and now I understand nutrition. You know, I know

[3:17] YouTube https://youtu.be/KlRUzFfIunE?t=190 || The Lonely Chapter Every Successful Person Goes Through
kung fu like I I understand nutrition or I can I understand how to sleep well. Okay. As soon as you know that sleep is important and what you need to do to do it, every single night of bad sleep that you have is on you. Yeah. Yeah. Because before you had the excuse that you're ignorant. Yeah. And guess what?

[3:35] YouTube https://youtu.be/KlRUzFfIunE?t=208 || The Lonely Chapter Every Successful Person Goes Through
Now you don't.


VIDEO
TITLE: Start a Nuisance Business and Beat Lazy Owners
URL: https://youtu.be/L5J8gqg_Fnk
PRIMARY_TOPIC: mindset
TOPICS: mindset, niche,offers,leads

[0:00] YouTube https://youtu.be/L5J8gqg_Fnk?t=0 || Start a Nuisance Business and Beat Lazy Owners
I'm 21 years old. I served in the army. I had a tough life. Okay. I never gave up on something I wanted. I want to succeed in business, but I'm solo and it feels like too much. Why does that feel like too much, man? You don't even have employees. It's way easier. You just got you to manage. Army's harder. One of my guys is in the

[0:21] YouTube https://youtu.be/L5J8gqg_Fnk?t=14 || Start a Nuisance Business and Beat Lazy Owners
army. He's army's way harder, dude. Literally, just again, go to somebody, do the thing that they don't want to do. Like many of you can start what I call nuisance businesses. Like a lot of people try to like this is I think this is one of the big mistakes is thinking that you need to somehow invent some new

[0:37] YouTube https://youtu.be/L5J8gqg_Fnk?t=30 || Start a Nuisance Business and Beat Lazy Owners
category and become the next Facebook. 99% of people who make money look at the market see businesses that already exist there and say I think I could do that too. And believe it or not, you don't actually have to try that hard to beat business owners because many of them are lazy and they have employees underneath

[0:56] YouTube https://youtu.be/L5J8gqg_Fnk?t=49 || Start a Nuisance Business and Beat Lazy Owners
them who aren't very well trained because they never train them very well. I talked about one earlier today, right? And so you don't have to beat the business owner. You have to beat the unmated unmotivated employee or account rep at 123 Acme Co. to win. And the pitch you just say is, "Hey, I'm starting out and so for the same price

[1:13] YouTube https://youtu.be/L5J8gqg_Fnk?t=66 || Start a Nuisance Business and Beat Lazy Owners
as that guy, you actually get the owner and you've got my cell phone and you call me whenever you want and you can harass me and I'm going to do everything I possibly can because I want to get your testimonial. I want to get a referral and this is how I'm starting my business." And guess what? People will

[1:24] YouTube https://youtu.be/L5J8gqg_Fnk?t=77 || Start a Nuisance Business and Beat Lazy Owners
take a shot on you because you're right. As long as you don't suck, you will be better than the person who's been barely trained. You always have an advantage. And when you start out, there will always be a room for the small player because you will always try harder than somebody who doesn't have the incentive

[1:37] YouTube https://youtu.be/L5J8gqg_Fnk?t=90 || Start a Nuisance Business and Beat Lazy Owners
of the owner. And so the only reason that you're succeeding right now is because of deficiency of skills. Period. Not because business is hard. It's just because it has more steps. That's it. Okay? I mean, let's be real. Tying your shoes was hard when you were four. You just know how to do it yet. It's not

[1:56] YouTube https://youtu.be/L5J8gqg_Fnk?t=109 || Start a Nuisance Business and Beat Lazy Owners
hard now cuz you know how to do it. So everything you don't know how to do feels hard until you learn how to do it. How do you learn how to do it? You try and you get feedback loops. And then you find out why you suck. And then you suck less because you keep doing it and you get feedback. If you're a business owner

[2:08] YouTube https://youtu.be/L5J8gqg_Fnk?t=121 || Start a Nuisance Business and Beat Lazy Owners
and you are not growing as fast as you'd like, I'd like to give you a free gift. So, my team and I put together the $100 million scaling roadmap, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly where they

[2:23] YouTube https://youtu.be/L5J8gqg_Fnk?t=136 || Start a Nuisance Business and Beat Lazy Owners
got stuck and how they got past it. And so we broke it in these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of functions of the business across product, marketing,

[2:36] YouTube https://youtu.be/L5J8gqg_Fnk?t=149 || Start a Nuisance Business and Beat Lazy Owners
sales, customer success, recruiting, IT, human resources, and finance. And so no matter what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. free. You can go to acquisition.com/roadmap, plug in your business information, and

[2:50] YouTube https://youtu.be/L5J8gqg_Fnk?t=163 || Start a Nuisance Business and Beat Lazy Owners
if you want us to actually help you deconrain the business and you're trying to scale, we'd love to help you out on the thank you page. You can just book a call with my team and we will look at the business, see if we can help, and if we can, we'll invite you out to Vegas and we'll do this in person live.


VIDEO
TITLE: How I Responded to a VC Who Bashed My Clip
URL: https://youtu.be/LEzBAtQA060
PRIMARY_TOPIC: mindset
TOPICS: mindset, content,branding,mindset

[0:00] YouTube https://youtu.be/LEzBAtQA060?t=0 || How I Responded to a VC Who Bashed My Clip
If the cost is peace of mind, don't buy it. Why? I use the peace of mind as a as a indicator for breaching values. So that's the I want to become known rather than and sacrifice my reputation in order to do so. And so for me, I would lose piece of my like right on the edge. I'm like, I don't know, this is a

[0:26] YouTube https://youtu.be/LEzBAtQA060?t=19 || How I Responded to a VC Who Bashed My Clip
little bit edgy. I had a guy um who shared a bash clip of me. And what's a bash clip? Oh, like somebody like took my clip and then was like, "This is wrong." Whatever. And um and so I looked at the guy's profile and I saw he was a VC and I was like, "Huh, okay. I know who this is." Oh. And so I DM' him and I was like,

[0:50] YouTube https://youtu.be/LEzBAtQA060?t=43 || How I Responded to a VC Who Bashed My Clip
"Um, do you disagree with this?" And uh he said something and then I just eviscerated him uh and he was like, "You're right. I overstepped because I wanted to try and do a viral clip. You are fundamentally right and I was wrong." And so like that is what I would never want to be. Like that is disgusting to me. And so the cost of

[1:16] YouTube https://youtu.be/LEzBAtQA060?t=69 || How I Responded to a VC Who Bashed My Clip
making a viral clip to try and trend jump when I know that fundamentally the thing isn't right is not worth the price. Real quick, if you're a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So my team and I put together the $100 million scaling roadmap, which is basically 200 hours of

[1:36] YouTube https://youtu.be/LEzBAtQA060?t=89 || How I Responded to a VC Who Bashed My Clip
us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how they got past it. And so we broke it into these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll

[1:50] YouTube https://youtu.be/LEzBAtQA060?t=103 || How I Responded to a VC Who Bashed My Clip
tell you where you're at and the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so no matter what you're struggling with, someone else has already struggled with it and

[2:03] YouTube https://youtu.be/LEzBAtQA060?t=116 || How I Responded to a VC Who Bashed My Clip
solved it. And so I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you deconstrain the business and you're trying to scale, we'd love to help you out on the thank you page. You can just book a call with my team and we will

[2:18] YouTube https://youtu.be/LEzBAtQA060?t=131 || How I Responded to a VC Who Bashed My Clip
look into business, see if we can help. And if we can, we'll invite you out to Vegas and we'll do this in person live.


VIDEO
TITLE: Accept Suffering Without Letting It Run Your Life
URL: https://youtu.be/LGtpI0VkVF0
PRIMARY_TOPIC: mindset
TOPICS: mindset

[0:00] YouTube https://youtu.be/LGtpI0VkVF0?t=0 || Accept Suffering Without Letting It Run Your Life
I have spent a huge amount of mental resources accepting suffering and not saying that there's something wrong with something bad. Like a huge amount of mental resources gone into this because my I I've I've been better and faster at correcting the loop of like oh I am not happy with this particular thing and therefore there is

[0:24] YouTube https://youtu.be/LGtpI0VkVF0?t=17 || Accept Suffering Without Letting It Run Your Life
something wrong. Yeah. So fix the story that I tell myself as opposed to fix the thing. And that's been um super helpful with the addition of everything that I remember will always be better than it was. And the nice thing is that there's tons of science that backs this up, which is that we learn uh through reward and

[0:43] YouTube https://youtu.be/LGtpI0VkVF0?t=36 || Accept Suffering Without Letting It Run Your Life
punishment. Punishment fades with time, no matter how bad it was. Like you get drunk, you get hung over, you say, "I'll never drink again." 7 days later you're out drinking again. Why? The punishment of the hangover fades quickly. you are with somebody for a while, you're like, "This is crazy." Or this guy is

[1:00] YouTube https://youtu.be/LGtpI0VkVF0?t=53 || Accept Suffering Without Letting It Run Your Life
crazy. And then you break up and then all of a sudden, what do you remember? The good times. Because reward sticks. And in some ways, there's a little bit of a hopeful message there, which is that when you look back on your life, you will disproportionately remember the good times. But it only becomes a

[1:15] YouTube https://youtu.be/LGtpI0VkVF0?t=68 || Accept Suffering Without Letting It Run Your Life
problem if you lament the present, which is the only thing you've ever actually lived in. That's the fading affect bias. Tragedy plus time equals comedy is the closest thing psychology has to an equation. Real quick, I'm going to show you the exact 10stage road map from zero to 100 million plus that less than 1% of

[1:33] YouTube https://youtu.be/LGtpI0VkVF0?t=86 || Accept Suffering Without Letting It Run Your Life
companies finish. I've now done multiple times. And so I can say with a lot of confidence that these are the stages as headcount increases that you need to get through. And I broke each of these down by eight different functions of the business. What the constraint feels like, like what are the symptoms of it

[1:47] YouTube https://youtu.be/LGtpI0VkVF0?t=100 || Accept Suffering Without Letting It Run Your Life
when you're going through it and then what steps we actually took to graduate. And we've done this across software, physical products, uh, service businesses, brickandmortar, all of this, and it works. And it's my gift to you. It's absolutely free. And so the link's in the description, but you just go

[2:00] YouTube https://youtu.be/LGtpI0VkVF0?t=113 || Accept Suffering Without Letting It Run Your Life
acquisition.comromadap. Just enter your info and it'll spit it right back to you. Offering.


VIDEO
TITLE: I’ve Never Regretted Trying Harder at Anything
URL: https://youtu.be/LOSLhlb5GKM
PRIMARY_TOPIC: mindset
TOPICS: mindset, mindset,productivity

[0:00] YouTube https://youtu.be/LOSLhlb5GKM?t=0 || I’ve Never Regretted Trying Harder at Anything
It's also if you take down if you walk down the natural logic of that statement, who do you blame? If you're saying must be nice or tell me tell me that you don't have kids without telling me that you don't have kids, then does that mean that you blame your child for all the things that you don't have in life? It's tough tough weight to put on a kid because I mean I would hope that they don't see that comment because then

[0:25] YouTube https://youtu.be/LOSLhlb5GKM?t=18 || I’ve Never Regretted Trying Harder at Anything
they'd be like, "Wait, mom, dad, like you didn't live out your dreams because I exist." Tough. Another one here, a sequence actually that I love. You don't have to feel good about it. You just have to keep going. The feeling will pass, but you will remain. You are greater than your feelings. Going to bed late and

[0:47] YouTube https://youtu.be/LOSLhlb5GKM?t=40 || I’ve Never Regretted Trying Harder at Anything
waking up early to work for a few days won't kill you. You're not going to burn out. You're doing what it takes. If you're one of those people that push work life balance, just remember the people who like working a lot don't care. I've never regretted trying harder at anything ever. Hard times last long, but an epic story feels like a lifetime.

[1:11] YouTube https://youtu.be/LOSLhlb5GKM?t=64 || I’ve Never Regretted Trying Harder at Anything
Nailed it. yeah. I just think when I look at you in particular, and I I realized this during our second conversation at the start of this year, the reason that people get confused about your motivation and your workload is that they don't realize that the thing you do for work is the thing that you do for fun. That's the fundamental misunderstanding that people have.

[1:35] YouTube https://youtu.be/LOSLhlb5GKM?t=88 || I’ve Never Regretted Trying Harder at Anything
And because of that, you're prepared to work hard. And working hard doesn't feel like wasted time. Lots of people associate working hard with not making progress. Therefore, working feels like wasting. So the idea that working hard doesn't make progress is one of the biggest farces that exists in humanity because at the end of the day, whatever you

[1:59] YouTube https://youtu.be/LOSLhlb5GKM?t=112 || I’ve Never Regretted Trying Harder at Anything
amount to isn't going to matter anyways, right? And so if there is anything that's eternal for us, at least as individuals, it's going to be who we become in the process. And so one of my favorite quotes is the works on you more than you work on it. And so if you want to be the best in the world at something, you do the work to become the best in the world. And the work works on you. And so I mean there's

[2:21] YouTube https://youtu.be/LOSLhlb5GKM?t=134 || I’ve Never Regretted Trying Harder at Anything
a there's a a biblical proverb I think it says like um there is there is profit in all labor. And that means that even if the thing that you're working on right now doesn't amount to the outcome that you expected that it would, it doesn't mean that you don't become better through doing it. And so I'll give you a very real example. So I spent five years building a chain of gyms. So I had six locations

[2:48] YouTube https://youtu.be/LOSLhlb5GKM?t=161 || I’ve Never Regretted Trying Harder at Anything
and after that I sold five of them. I shut one down and then I transition to doing turnarounds. In the transition between shutting my gyms down, I got a big payday because I sold my five gyms. Big for me relative. I took all that money and I put it into the next thing. The partner that I had in that next thing ended up taking the money and disappearing, filing

[3:11] YouTube https://youtu.be/LOSLhlb5GKM?t=184 || I’ve Never Regretted Trying Harder at Anything
bankruptcy and sending it to his girlfriend in Sweden. I couldn't make this up. So, there was no way I could get the money back. And he had filed bankruptcies. There's no there's no course of action for a lawsuit. And so, a lot of people would probably go through that mental situation and think, and I went through this was thinking, I

[3:27] YouTube https://youtu.be/LOSLhlb5GKM?t=200 || I’ve Never Regretted Trying Harder at Anything
just wasted the last 5 years. It's like I literally started to change like put everything into the second location, put everything in the third location, the fourth location. It kept kept going, right? I kept doubling down and then I get my big payday and I put it all all on black and then it disappears with one spin of the roulette. And so here I am

[3:42] YouTube https://youtu.be/LOSLhlb5GKM?t=215 || I’ve Never Regretted Trying Harder at Anything
and I'm like I have nothing to show for the last five years of work. But then in the next 12 months I made more money than I'd ever made in my entire life up to that point. the five years I made I made the I made more profit in the next 12 months than I made in the last five years times like five and it was because and this is only I was only able to re realize this in

[4:04] YouTube https://youtu.be/LOSLhlb5GKM?t=237 || I’ve Never Regretted Trying Harder at Anything
retrospect which is why I'm sharing it which is that the thing that was the outcome of those five years was me and the skills and the experiences that I possessed through going through it and so whatever the next mountain that you're trying to climb is of course it's going to be higher but it's going to require you to

[4:19] YouTube https://youtu.be/LOSLhlb5GKM?t=252 || I’ve Never Regretted Trying Harder at Anything
go through the smaller mountains to get to that point so Because the more able you are, the more able you realize you can become and you will get way bigger outcomes from the things that you have like the path that led you here than than you than you think you can. And so,


VIDEO
TITLE: Most Businesses Do Lots of Small Things That Don’t Matter
URL: https://youtu.be/LQlVrfTuIqQ
PRIMARY_TOPIC: mindset
TOPICS: mindset

[0:00] YouTube https://youtu.be/LQlVrfTuIqQ?t=0 || Most Businesses Do Lots of Small Things That Don’t Matter
From an outsers's perspective, you seem to have a really high level of focus, even going back to when you were studying for the GMAT, just four hours. Do you have any suggestions or tricks for business owners that are constantly dealing with distractions on on how to maintain that focus? I think it's um learning to say no and

[0:20] YouTube https://youtu.be/LQlVrfTuIqQ?t=13 || Most Businesses Do Lots of Small Things That Don’t Matter
playing out the consequences of saying no. And I'll tell you like I remember like the very first big no when I started doing this is 12 years ago when I had my first gym. I had a trainer call me uh at 5:00 in the morning uh to wake me out of the one night or one day I would sleep in a little bit. Um and he

[0:39] YouTube https://youtu.be/LQlVrfTuIqQ?t=32 || Most Businesses Do Lots of Small Things That Don’t Matter
was like, "Dude, there's a leak." And I was like, "Okay." Uh he's like, "So we can't have sessions." I was like, "Okay, what do you think I'm going to do?" He's like, "Um, well, I just figured I'd tell you." And I was like, "Yeah, what do you think I'm going to do?" He's like, "Uh, call a plumber." And I was like, "Okay,

[0:54] YouTube https://youtu.be/LQlVrfTuIqQ?t=47 || Most Businesses Do Lots of Small Things That Don’t Matter
so maybe start there." And so a friend of mine, uh, is he manages a gazillion dollars. Um, and he he told me this. He was like, every time he picks up the phone, he says, "Is it an emergency?" And he said, "Because if yes, call 911. If no, why are you calling me?" And so either way, he's like, "Don't

[1:13] YouTube https://youtu.be/LQlVrfTuIqQ?t=66 || Most Businesses Do Lots of Small Things That Don’t Matter
call me." He's a good friend of mine. And I only say that because most time there's almost nothing that's urgent in a business. And that's what I've really realized. Like nothing is urgent. Like the only thing that maybe is urgent is if you have an inability to transact. So your payment processing has just been

[1:30] YouTube https://youtu.be/LQlVrfTuIqQ?t=83 || Most Businesses Do Lots of Small Things That Don’t Matter
shut down immediately and you have live transactions going. Even then, it's like there's a cost of not being able to do business. And it's like, all right, fine. We lost half a day of sales. We've done worse. We're closed two days a week anyways, right? So like we have this illusion that there's emergencies, but

[1:44] YouTube https://youtu.be/LQlVrfTuIqQ?t=97 || Most Businesses Do Lots of Small Things That Don’t Matter
basically like unless bullets are flying and people are dying, I'm just not that worried. And so because of that um my ability to say no to more things uh has improved over time and I think a lot of it is also communication expectation setting within the team and this gets trained on a regular basis which is like

[1:59] YouTube https://youtu.be/LQlVrfTuIqQ?t=112 || Most Businesses Do Lots of Small Things That Don’t Matter
every single person who comes into this company they say hey Alex is just not going to respond to you and if he does just give you a thumbs up or a K. He doesn't hate you. He just says got it. Like that's his way of saying heard understood. And a lot of what I focus on in training all the people who are

[2:15] YouTube https://youtu.be/LQlVrfTuIqQ?t=128 || Most Businesses Do Lots of Small Things That Don’t Matter
especially in my immediate vicinity is talking about what is this going to change about what I do? And so kind of like the AI question that we had earlier, it cuts through 95% of communication is what it what do you want me to do? I just thought you should know. Well, if it's not going to change my behavior, it's irrelevant.

[2:33] YouTube https://youtu.be/LQlVrfTuIqQ?t=146 || Most Businesses Do Lots of Small Things That Don’t Matter
And so when teams, for example, present lots of data, so in the beginning they present no data and then you tell them to present data and then they just present all the data. And if they can't explain what they are going to change about the behavior if a if a if a if a a stat changes then there's no point in

[2:48] YouTube https://youtu.be/LQlVrfTuIqQ?t=161 || Most Businesses Do Lots of Small Things That Don’t Matter
reporting the stat to begin with because the only point of data is to change what you do. And so this razor of thinking solely and exclusively about what actions I take as a result of something has eliminated the vast majority of communication in my life. It's also made me a much more proficient teacher uh for

[3:04] YouTube https://youtu.be/LQlVrfTuIqQ?t=177 || Most Businesses Do Lots of Small Things That Don’t Matter
teams and for making content. So people are like, "How do you simplify these complex things?" Because I just think about what someone has to do and that just cuts so much out of everything. And most of the time, me as a business owner, I actually don't have to do a lot. And so most of the time, it's making

[3:21] YouTube https://youtu.be/LQlVrfTuIqQ?t=194 || Most Businesses Do Lots of Small Things That Don’t Matter
sure that other people aren't constrained and doing things that don't matter. So in terms of focus, it's mostly just comes down to being able to say no. And so Steve Jobs talks about this at length, but um I think it's the quantity and quality of things that you say no to is the measure of your focus. And so he

[3:44] YouTube https://youtu.be/LQlVrfTuIqQ?t=217 || Most Businesses Do Lots of Small Things That Don’t Matter
would start his meetings with executives by saying, "What have you said no to lately?" And he's like some of his his execs would say they would have to like give sacrificial lambs of like not real things they said no to. And he's like no. Like he wouldn't be satisfied. He's like no. What really amazing thing that

[4:00] YouTube https://youtu.be/LQlVrfTuIqQ?t=233 || Most Businesses Do Lots of Small Things That Don’t Matter
you really want to do have you said no to? because he wanted to show have people demonstrate that we're just sticking through this because that's where all the un the the big gains come on the back end. And if you think about strategy from the big picture, I know I'm ranting on this, but hopefully you

[4:14] YouTube https://youtu.be/LQlVrfTuIqQ?t=247 || Most Businesses Do Lots of Small Things That Don’t Matter
guys are good with it. Um, I think the reason we've been able to grow our businesses dis, you know, much faster than normal and grow the portfolio companies much faster than normal is because I like to think of like I think Tim Ferrris calls it the big domino, which is if I made this one thing true and only this one thing true,

[4:34] YouTube https://youtu.be/LQlVrfTuIqQ?t=267 || Most Businesses Do Lots of Small Things That Don’t Matter
would it solve all of my problems? And if the answer is yes, then nothing else matters. Which means that if nothing else matters, then it doesn't deserve my attention. Not to say that it's not important little eye, but if this one thing solves that or makes this other thing irrelevant, why bother? And so

[4:49] YouTube https://youtu.be/LQlVrfTuIqQ?t=282 || Most Businesses Do Lots of Small Things That Don’t Matter
that to me is where you get the highest returns on effort. And so four years ago, I thought, hm, if I built the biggest business brand, then I wouldn't have to worry about being the best picker for investing because I would have more at bats and I wouldn't have to be the best negotiator because I would

[5:05] YouTube https://youtu.be/LQlVrfTuIqQ?t=298 || Most Businesses Do Lots of Small Things That Don’t Matter
have people who want to do deals with me. And if I am the best at making business content, I'm probably pretty good at business. And so I'll probably grow those businesses disproportionately. And so that became the one big thing. And so if I just do that, everything else becomes irrelevant. And so if I didn't do that

[5:18] YouTube https://youtu.be/LQlVrfTuIqQ?t=311 || Most Businesses Do Lots of Small Things That Don’t Matter
one thing, then all of these other things would be important, but not important if I make this one big thing, right? And I think most businesses don't know what that one big thing is. So they do lots of small things that don't matter as much. Thought you were just going to say rolin, but what was that?

[5:36] YouTube https://youtu.be/LQlVrfTuIqQ?t=329 || Most Businesses Do Lots of Small Things That Don’t Matter
Oh yeah, really a stimulant cycle. If you're a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So my team and I put together the $100 million scaling road map, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of

[5:53] YouTube https://youtu.be/LQlVrfTuIqQ?t=346 || Most Businesses Do Lots of Small Things That Don’t Matter
growth they went through and more importantly where they got stuck and how they got past it. And so we broke it in these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at. and the most important part for you, what to do for

[6:06] YouTube https://youtu.be/LQlVrfTuIqQ?t=359 || Most Businesses Do Lots of Small Things That Don’t Matter
each of the functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so, no matter what you're struggling with, someone else has already struggled with it and solved it. And so, I'd like to give you this thing absolutely free. You

[6:19] YouTube https://youtu.be/LQlVrfTuIqQ?t=372 || Most Businesses Do Lots of Small Things That Don’t Matter
can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you deconstrain the business and you're trying to scale, we'd love to help you out on the thank you page. You can just book a call with my team and we will look at the business, see if we can help, and if we can, we'll invite you

[6:34] YouTube https://youtu.be/LQlVrfTuIqQ?t=387 || Most Businesses Do Lots of Small Things That Don’t Matter
out to Vegas and we'll do this in person live.


VIDEO
TITLE: They Can’t See You Because You’re Already Successful
URL: https://youtu.be/Lr8_788oq5E
PRIMARY_TOPIC: mindset
TOPICS: mindset, mindset

[0:00] YouTube https://youtu.be/Lr8_788oq5E?t=0 || They Can’t See You Because You’re Already Successful
Like why does it hurt me? Like if someone says, "Alex, you're a piece of You're not going to amount to anything." If someone accuses you of being poor or fat, right? I I would have I'd be like, "I have evidence to the contrary, so this will probably not bother me." But the things that bother us are the ones that, you know, have an element of truth or sometimes not an element are comprised

[0:17] YouTube https://youtu.be/Lr8_788oq5E?t=10 || They Can’t See You Because You’re Already Successful
almost entirely of truth and we just don't want to look at it. And so I think it's it's the the twisting the knife is looking in the mirror and saying, "What if they're right?" Success is the only revenge. As you expand, they shrink into irrelevance. As you get louder, no one can hear them. You don't beat them. You cast a shadow so big no one can see them to begin with. When people copy, they copy the wrong stuff because they don't know why

[0:42] YouTube https://youtu.be/Lr8_788oq5E?t=35 || They Can’t See You Because You’re Already Successful
it worked to begin with. And when it breaks, they don't know how to fix it because they didn't build it. So, don't sweat it. Copycats will always be behind. Good But success is the only revenge. It is such a lovely There's that. Um, let me tell you the story behind it. Damn right. Yeah. So, I was 15 years old. So, this was really early in my life. Still jacked.

[1:08] YouTube https://youtu.be/Lr8_788oq5E?t=61 || They Can’t See You Because You’re Already Successful
Still jacked. Always jacked. Perma jacked. And I uh this is going to sound so lame. So, I had this teacher. So, I'm freshman in high school and I might have been 14, whatever the age is. And I'm walking through the hallway and this this teacher is like an admin of some kind walks out of his office and he's like he's like son. And I was like I'm like you just in trouble. What am I going to do? He's like you work out. And

[1:33] YouTube https://youtu.be/Lr8_788oq5E?t=86 || They Can’t See You Because You’re Already Successful
I was like no. He's like why not? I was like I don't know how. He's like I'll show you. He's like you got the jeans. And so that teacher, Mr. Given um ended up working out with me every day in high school and showed me how to work out. And he probably saw on some level that I was some angsty teenager that felt angry about whatever. And I during our workout

[1:57] YouTube https://youtu.be/Lr8_788oq5E?t=110 || They Can’t See You Because You’re Already Successful
sessions would be like this guy said this to me like he you know you know like this boy oh whatever. And I was like man I'm going to come back at our 10-year reunion and I was like I'm going to show him. I was like he's going to be working for me like blah blah blah right. And he's like no he's not. And I

[2:14] YouTube https://youtu.be/Lr8_788oq5E?t=127 || They Can’t See You Because You’re Already Successful
was like what do you mean? I was like let me just have my moment. He's like no he's not. He's like, "And you're not going to do that? Not if I have anything to say about it when you come back for that 10ear reunion." And I was like, "What do you mean?" He's like, "Because if you come back at a 10-year reunion and say, "Hey, John, like

[2:30] YouTube https://youtu.be/Lr8_788oq5E?t=143 || They Can’t See You Because You’re Already Successful
everything I have, look at me now." He's like, the guy's going to laugh and be like, "You did all of this to try and prove me wrong, man. I feel sorry for you." And when he said that, when he actually played out what my like revenge fantasy was in real life, I realized it looked it looked stupid. Yeah. I looked

[2:48] YouTube https://youtu.be/Lr8_788oq5E?t=161 || They Can’t See You Because You’re Already Successful
like the beta in the situation, right? And so he was like, "The only thing that you can do is win so big that all of them constantly compare themselves to you and then you'll forget they exist." And he and that's when he said, he said, "Success is the only revenge." He's like, "It's not the best revenge." He's like, "It's the only one. There's no other revenge because everything else is petty. Everything else does show that

[3:13] YouTube https://youtu.be/Lr8_788oq5E?t=186 || They Can’t See You Because You’re Already Successful
you were thinking about these people all day long, which means they win by default." He's like, "All you can do is think about your goal and winning." He's like, "And when you win, that's when you become so big that they shrink into irrelevance. You cast a shadow that no one even can see them behind you."

[3:29] YouTube https://youtu.be/Lr8_788oq5E?t=202 || They Can’t See You Because You’re Already Successful
This is the nuance, I think, on on the previous point when we were talking about the toxicity of that fuel long term. You can see me light up. Yeah. Yeah. Yeah. Well, I think that when you think about


VIDEO
TITLE: Success Is the Only Revenge
URL: https://youtu.be/Lww40n3BcLA
PRIMARY_TOPIC: mindset
TOPICS: mindset, mindset

[0:01] YouTube https://youtu.be/Lww40n3BcLA?t=0 || Success Is the Only Revenge
Success is the only revenge. As you expand, they shrink into irrelevance. As you get louder, no one can hear them. You don't beat them. You cast a shadow so big no one can see them to begin with. When people copy, they copy the wrong stuff because they don't know why it worked to begin with. And when it breaks, they don't know how to fix it because they didn't build it. So, don't sweat it. Copycats will always be behind.

[0:27] YouTube https://youtu.be/Lww40n3BcLA?t=20 || Success Is the Only Revenge
Good But success is the only revenge. It is such a lovely There's that. Um, let me tell you the story behind it. Damn right. Yeah. So, I was 15 years old. So, this was really early in my life. Still jacked. Still jacked. Always jacked. Perma jacked. And I uh this is going to sound so lame. So, I had this teacher. So, I'm

[0:52] YouTube https://youtu.be/Lww40n3BcLA?t=45 || Success Is the Only Revenge
freshman in high school and I might have been 14, whatever the age is. And I'm walking through the hallway and this this teacher is like an admin of some 1 minute kind walks out of his office and he's like he's like son and I was like I'm like you're just in trouble. What am I going to do? He's like you work out and

[1:08] YouTube https://youtu.be/Lww40n3BcLA?t=61 || Success Is the Only Revenge
I was like no. He's like why not? I was like I don't know how. He's like I'll show you. He's like you got the jeans. And so that teacher, Mr. Given um ended up working out with me every day in high school and showed me how to work out. And he probably saw on some level that I was some angsty teenager that felt angry about whatever. And I during our workout

[1:31] YouTube https://youtu.be/Lww40n3BcLA?t=84 || Success Is the Only Revenge
sessions would be like this guy said this to me like he you know you know or like this oh whatever. And I was like man I'm going to come back at our 10-year reunion and I was like I'm going to show him. I was like he's going to be working for me like blah blah blah blah right. And he's like no he's not. And I

[1:48] YouTube https://youtu.be/Lww40n3BcLA?t=101 || Success Is the Only Revenge
was like what do you mean? I was like let me just have my moment. He's like no he's not. He's like, "And you're not going to do that. Not if I have anything to say about it when you come back for the 10 year reunion." And I was like, "What do you mean?" He's like, "Because if you come back at a 10-year reunion and say, "Hey, John,

[2:05] YouTube https://youtu.be/Lww40n3BcLA?t=118 || Success Is the Only Revenge
like everything I have, look at me now." He's like, the guy's going to laugh and be like, "You did all of this to try and prove me wrong, man. I feel sorry for you." And when he said that, when he actually played out what my like revenge fantasy was in real life, I realized it looked it looked stupid. Yeah. I looked

[2:23] YouTube https://youtu.be/Lww40n3BcLA?t=136 || Success Is the Only Revenge
like the beta in the situation, right? And so he was like, "The only thing that you can do is win so big that all of them constantly compare themselves to you and then you'll forget they exist." And he and that's what he said. He said, "Success is the only revenge." He's like, "It's not the best revenge." He's

[2:42] YouTube https://youtu.be/Lww40n3BcLA?t=155 || Success Is the Only Revenge
like, "It's the only one. There's no other revenge cuz everything else is petty. Everything else does show that you were thinking about these people all day long, which means they win by default." He's like, "All you can do is think about your goal and winning." He's like, "And when you win, that's when you

[2:57] YouTube https://youtu.be/Lww40n3BcLA?t=170 || Success Is the Only Revenge
become so big that they shrink into irrelevance. You cast a shadow that no one even can see them behind you." Real quick, if you're a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So my team and I put together the $100 million scaling roadmap, which is basically 200 hours of us looking over all the portfolio companies we've had

[3:15] YouTube https://youtu.be/Lww40n3BcLA?t=188 || Success Is the Only Revenge
and what stages of growth they went through and more importantly where they got stuck and how they got past it. And so we broke it into these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of functions of the

[3:31] YouTube https://youtu.be/Lww40n3BcLA?t=204 || Success Is the Only Revenge
business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so no matter what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. You can go to acquisition.comroadmap, plug in your business information, and if you want us to actually help you

[3:48] YouTube https://youtu.be/Lww40n3BcLA?t=221 || Success Is the Only Revenge
deconstrain the business and you're trying to scale, we'd love to help you out on the thank you page. You just book a call with my team and we will look at the business, see if we can help, and if we can, we'll invite you out to Vegas and we'll do this in person live.


VIDEO
TITLE: Why You’d be a Top 1%er if You’re Not Overweight
URL: https://youtu.be/MYZblJz0dJA
PRIMARY_TOPIC: mindset
TOPICS: mindset, mindset,wealth

[0:00] YouTube https://youtu.be/MYZblJz0dJA?t=0 || Why You’d be a Top 1%er if You’re Not Overweight
Why not? And this is exactly like the hater who says, "You're not going to amount to anything." And the reason it hurts is because you're like, "What if they're right?" And then like staring at the mirror with that question of like, "What if they're right? What if I am out of shape?" What? Like cuz the thing is is that like in order to be the top

[0:16] YouTube https://youtu.be/MYZblJz0dJA?t=9 || Why You’d be a Top 1%er if You’re Not Overweight
quote 1% or even the top 10%, shoot or even just above average, right? You just need to not be overweight, dude. The bar you need to not be overweight, right? You need to be gainfully employed. The bar is so low. The bar is so unbelievably low. Uh I got this idea I got to I got to teach you about uh the alpha history fantasy.

[0:37] YouTube https://youtu.be/MYZblJz0dJA?t=30 || Why You’d be a Top 1%er if You’re Not Overweight
Right. Modern men who are angry at a world they feel has rejected them mistakenly believe that they would have somehow done better in medieval times. They are adamant that the chance of them being genis Khan is greater than the chance of them being cannon foder peasant number 1,373,000 whose flla was sacked and destroyed. And

[0:54] YouTube https://youtu.be/MYZblJz0dJA?t=47 || Why You’d be a Top 1%er if You’re Not Overweight
it's this wistfulness for the past. And dude, I get it. Like if you feel lost and alone and like nobody understands you and like you've been forgotten and and things shouldn't be this way, guess what? They've always been this way. And right now the bar has never been set lower. If you have the opportunity to

[1:11] YouTube https://youtu.be/MYZblJz0dJA?t=64 || Why You’d be a Top 1%er if You’re Not Overweight
sit down and listen to me and Alex waffle on for three and a half hours, you have the capacity, the conscientiousness, the wherewithal to be able to go out tomorrow and take one thing that you've hit from today. This is this is something that I want you to get on to which which I think is important which is oh sorry go avoiding the mental masturbation. You know we can do this thing and and like

[1:35] YouTube https://youtu.be/MYZblJz0dJA?t=88 || Why You’d be a Top 1%er if You’re Not Overweight
speed quotes into the ether and like a like an uzi right just unloading all of these different things. And I think that a lot of people feel uh a general overwhelm of indexing of information and oh my god I'm I'm learning all of this stuff and I don't feel like I'm making any progress. And I really wanted to try and cut through this at some point in the conversation today as well, which is Tim Ferrris has an idea called the good sticks.

[2:01] YouTube https://youtu.be/MYZblJz0dJA?t=114 || Why You’d be a Top 1%er if You’re Not Overweight
Okay. I when I first started out on this journey of personal growth felt guilty because I didn't have a perfectly curated Evernote external brain with nested folders and all of my book summaries and I was supposed to keep all of this thing and how am I going to remember it and blah blah blah. Five and a bit years later, people come up to me and ask, one of the most common questions I get asked is, "How the do you remember all of the things that

[2:25] YouTube https://youtu.be/MYZblJz0dJA?t=138 || Why You’d be a Top 1%er if You’re Not Overweight
you remember?" Two things. First off, I don't remember anything that I don't care about. And the second thing, massive amounts of exposure. Those are the only two things that are going on. I've done 670 podcasts in 5 years for hours. And all of the reading I had to do beforehand and all of the listening I had to do beforehand as well.

[2:46] YouTube https://youtu.be/MYZblJz0dJA?t=159 || Why You’d be a Top 1%er if You’re Not Overweight
And I didn't stress myself about what I had to remember. So if you listen to this three in a bit hour podcast and you go they talked they said a lot of words there. Alex said a lot of words. Chris said a lot of words. What's the one thing that you couldn't stop thinking about? And there may be nothing. Fair play. We failed.

[3:05] YouTube https://youtu.be/MYZblJz0dJA?t=178 || Why You’d be a Top 1%er if You’re Not Overweight
If there's one thing that you can't stop thinking about that story about the kid from Cumbria. That time when Alex had to drive across the country. That's the thing. That is the thing. and allowing yourself


VIDEO
TITLE: How To Actually Get Ahead of 99% of People
URL: https://youtu.be/N5tckVyDSs4
PRIMARY_TOPIC: mindset
TOPICS: mindset, mindset,productivity

[0:00] YouTube https://youtu.be/N5tckVyDSs4?t=0 || How To Actually Get Ahead of 99% of People
Many people say they want to be in the top 1% or 0.1% or even 0.01%. But saying that has zero bearing on whether it happens. Achievement comes from actions, not aspirations. So let's get real. To be the top 1% you need to enter a room of a 100 people and leave number one. To be the top.1% you need to enter a room of a thousand

[0:22] YouTube https://youtu.be/N5tckVyDSs4?t=15 || How To Actually Get Ahead of 99% of People
people like a local high school and leave number one. To be the top 01%, you need to enter an arena of 10,000 people and leave number one. Think about it. A stadium. And in a battle to the death in that stadium, you have to come out on top. You beat everyone. Not almost everyone, everyone. And so, if you have the goal to be in

[0:46] YouTube https://youtu.be/N5tckVyDSs4?t=39 || How To Actually Get Ahead of 99% of People
the top 01%. Do you think that you can live a normal life? Do you think that you can keep the same friends? Do you think that you can keep the same hobbies? Do you think you can stay up late and sleep in on weekends? Do you think that you don't have to sacrifice what average people care about? Do you think that they will

[1:04] YouTube https://youtu.be/N5tckVyDSs4?t=57 || How To Actually Get Ahead of 99% of People
support you when you start to pass them? Do you think anyone will think this is healthy, balanced, or logical? No. And they're right. But it doesn't matter. When you want to be the 01%, there's no greater waste of time than explaining yourself to people who actively don't support you. It's normal for people to

[1:23] YouTube https://youtu.be/N5tckVyDSs4?t=76 || How To Actually Get Ahead of 99% of People
not understand why you do what you do. I say this because you cannot make yourself exceptional and live a normal life. To make yourself exceptional, you must live an exceptional life. And an exceptional life does not always mean better. It just means that it's so different that most people will reject

[1:41] YouTube https://youtu.be/N5tckVyDSs4?t=94 || How To Actually Get Ahead of 99% of People
it and you. And when that happens, you must reject them as well. Oil and water do not mix. That is what it really means to be exceptional. You must become the exception. And so this is uh how we how we um how we welcome the new guy. Actually, there's another page. So I I'll finish it up. So I routinely get asked the

[2:04] YouTube https://youtu.be/N5tckVyDSs4?t=117 || How To Actually Get Ahead of 99% of People
secret to success. And it just comes down to this. Number one, get better. Number two, never stop. If you do only those two things, you will win on a long enough time horizon. The problem is people convince themselves they no longer want something once they see the experience of how hard it really is. So

[2:21] YouTube https://youtu.be/N5tckVyDSs4?t=134 || How To Actually Get Ahead of 99% of People
I want to set this expectation for you as you head off to practice scripts. Mark your calendar and set your alarms. The work begins when your motivation ends. Just win. And so um that's from our that's from our internal handbook that we have at ACQ uh for our sales guys. And it's one of the ways that we

[2:37] YouTube https://youtu.be/N5tckVyDSs4?t=150 || How To Actually Get Ahead of 99% of People
we welcome guys on. And I and I and I I want to read that to you because I want to frame what I'm talking about today. It seems like a very simple thing just saying just do more but like it's almost become an art form and something that I have like a deep passion about which is very odd to say but more actually has

[2:53] YouTube https://youtu.be/N5tckVyDSs4?t=166 || How To Actually Get Ahead of 99% of People
the highest riskadjusted return move that you can possibly make within the business. Keep my notes a little lower because I it cuts off the top. Um and so it has the highest risk adjusted return. Give me two seconds guys. I'm gonna adjust this because this is driving me nuts. Hold on. So let's move this up. Can I do that?

[3:12] YouTube https://youtu.be/N5tckVyDSs4?t=185 || How To Actually Get Ahead of 99% of People
All right, I prepared some notes for you guys to keep it nice and you know violent. Okay, so the reason Moore has the highest risk adjusted return for a business or for you is that what it's so hard to to get something to work, right? Many of you guys have tried anything. You have a new marketing channel, a new sales script, a

[3:32] YouTube https://youtu.be/N5tckVyDSs4?t=205 || How To Actually Get Ahead of 99% of People
new offer, you try a bunch of things and then finally something works. the likelihood that you changing that thing and that next thing working is actually statistically very low. Think about how many different things you had to try before something actually worked. And so the idea is okay, I have these limited

[3:48] YouTube https://youtu.be/N5tckVyDSs4?t=221 || How To Actually Get Ahead of 99% of People
resources. I can allocate them to take a risk and roll the dice or I have this thing that I know works and I need to jam more into that machine which is why it's the risk the highest risk adjusted return move. Now, one of the other misconceptions I think is that there's a huge prepoundonderance of people who

[4:05] YouTube https://youtu.be/N5tckVyDSs4?t=238 || How To Actually Get Ahead of 99% of People
talk about optimization, getting as much as you can for as little as you can. And I don't think there's anything wrong with that. The difference is that there are optimizers and there are maximizers. Maximizers try to ask the question, how do I get as much as I possibly can? Optimizers ask how much how do I get as

[4:21] YouTube https://youtu.be/N5tckVyDSs4?t=254 || How To Actually Get Ahead of 99% of People
much as I can out of as little as I can. But when you're looking at returns, maximizers win. So what's the difference between first place, you know, gold in the Olympics and second in the in the Olympics, silver, right? A tenth of a second in a race. But what is the realistic difference, the real world or

[4:39] YouTube https://youtu.be/N5tckVyDSs4?t=272 || How To Actually Get Ahead of 99% of People
pragmatic difference between being the best in the world and second best? Everything. And so when you're talking to an Olympian, you're talking to somebody who be wants to be the top 1% 01% 01%. Diminishing returns are still returns. It's you need to do more because you're trying to win, not be cute about saying

[5:01] YouTube https://youtu.be/N5tckVyDSs4?t=294 || How To Actually Get Ahead of 99% of People
that you had great return. And I I say this as somebody who was a converted optimizer. So in the earlier part of my life, I really prided myself on doing school with as little work as possible. I was like, you you nerds, I was like, you guys needed to study. I can walk in and hit a 91 with no studying. And I'll

[5:20] YouTube https://youtu.be/N5tckVyDSs4?t=313 || How To Actually Get Ahead of 99% of People
tell you the story that really really changed my life. So, there's a guy named Kemp, not um and he was like, and hopefully Kemp, you know, maybe you'll see this. Um, he like I I I gave I gave Kemp a hard time. I did when I was in high school. And um and he was a kid who didn't catch on to stuff as fast. And

[5:39] YouTube https://youtu.be/N5tckVyDSs4?t=332 || How To Actually Get Ahead of 99% of People
you know what? Keep a successful guy now. He's done great. And but this thing happened. So, all of high school, I I kind of gave this guy a hard time. And when we went to go apply to colleges, uh I wanted to go to Duke. So Duke's a top five school in the US. Um, and I didn't get into Duke. I ended up going to

[5:58] YouTube https://youtu.be/N5tckVyDSs4?t=351 || How To Actually Get Ahead of 99% of People
Vanderbilt, which is also obviously a great school, but I wanted to go to Duke. And guess who got into Duke? Kemp not. And so what was really interesting is that this whole time, like Kemp would go to study hall, he'd be like, "Teacher, you forgot to assign his homework." Like he was that guy, right?

[6:13] YouTube https://youtu.be/N5tckVyDSs4?t=366 || How To Actually Get Ahead of 99% of People
And I I honestly just really disliked him. Uh but mostly because it probably just reminded me of my own inadequacies of like I was just unwilling to do the amount of work that he was and I and I I shamed him for doing the amount of work that he did. I was like you have to work so hard just to try and just try and

[6:29] YouTube https://youtu.be/N5tckVyDSs4?t=382 || How To Actually Get Ahead of 99% of People
come close to me, right? But in the end uh he got into the better college. And so it was this really humbling lesson for me that it was like none of the colleges cared that I worked less than him. They just cared about who had the best applications and who had the best grades. And it was this really like very

[6:50] YouTube https://youtu.be/N5tckVyDSs4?t=403 || How To Actually Get Ahead of 99% of People
eye- openening experience. And so when I went to college, I had a different frame that I was like, well, I'm not going to lose. I want to go here and I want to maximize. I want to study all the hours of the day that I'm that I'm not in class, at the gym, or at the cafeteria. I'm in the library. And you can ask

[7:05] YouTube https://youtu.be/N5tckVyDSs4?t=418 || How To Actually Get Ahead of 99% of People
anyone that ever went to school with if you ever meet them. Like that's where I was. I was in the library 12 hours a day because I was like, well, if I just study more than everyone, I'll get good grades. And that worked out pretty good, right? And so that's just kind of a just a little bit of framing around why I have such a such

[7:21] YouTube https://youtu.be/N5tckVyDSs4?t=434 || How To Actually Get Ahead of 99% of People
a strong um uh affinity for more. Now, I'll give you a second kind of a little bit more heady reason. So, I talked about how more is the highest riskadjusted return. I talked about how diminishing returns are still returns. They're still at the end of the still output, right? The next piece though is

[7:37] YouTube https://youtu.be/N5tckVyDSs4?t=450 || How To Actually Get Ahead of 99% of People
that co change has a fixed cost. All right, and a variable reward. All right, so let me explain what that means. So if we have this thing that's working, right? And I'll let me see if I can draw this for you guys. I think this would be this is a good visual. Okay, so one moment these you guys digging this

[8:00] YouTube https://youtu.be/N5tckVyDSs4?t=473 || How To Actually Get Ahead of 99% of People
you guys enjoying this? All right. So, I want you guys to imagine for a second. There we go. So, I want you to imagine that this line right here. Oo, nice and wet. How I like it. My markers. Calm down, guys. Okay. So, I've got this line. This represents your revenue or whatever your current level of activity

[8:20] YouTube https://youtu.be/N5tckVyDSs4?t=493 || How To Actually Get Ahead of 99% of People
or output is. Okay. This is output. Whatever your thing is. Okay. Now, what happens is most entrepreneurs, they say, you know what? I'm going to change something. All right. And guess what happen? because they think they're going to change something and things are going to get better, right? You tweak

[8:33] YouTube https://youtu.be/N5tckVyDSs4?t=506 || How To Actually Get Ahead of 99% of People
something, you mess around, you change your page, change your script, change your onboarding process, whatever, right? So then what happens? Well, if there's people involved, typically output will go down. You have to retrain the team, they have to practice. You know, this variable affected two other

[8:46] YouTube https://youtu.be/N5tckVyDSs4?t=519 || How To Actually Get Ahead of 99% of People
variables you didn't know about. And so you get, and this is completely based on my observation, you typically get about a 20% decrement or decrease in performance. Okay? And so what this has created for me is my minimum rule of 20%. Which is that if something is going to give me a guaranteed 20% decrease in

[9:09] YouTube https://youtu.be/N5tckVyDSs4?t=542 || How To Actually Get Ahead of 99% of People
output by me changing it. Now this is initial. What ends up happening after that is it might not work and then you stay here or it might be worse and this goes here or it might get better and it comes back up eventually, right? And then maybe you have a 5% higher output here and now this is now your new

[9:25] YouTube https://youtu.be/N5tckVyDSs4?t=558 || How To Actually Get Ahead of 99% of People
baseline. is a little bit higher than it was before. Now, here's the thing. If you have a 20% guaranteed decrease and you have the potential for a 5% increase, do you take that bet? No. But I see entrepreneurs every day, myself included for many years, taking that bet over and over again because I was like, I just have to get it better.

[9:44] YouTube https://youtu.be/N5tckVyDSs4?t=577 || How To Actually Get Ahead of 99% of People
I just have to get it better. But it was a fallacy. It's not true. Sometime like your business will never be perfect and you have to accept that fact. It will not be perfect. You will always see things that you could and the thing is is you don't even know if it's going to get better. You just aren't sure if it's

[9:59] YouTube https://youtu.be/N5tckVyDSs4?t=592 || How To Actually Get Ahead of 99% of People
quote good enough and so you just want to change it. You want to mess with it, right? But the magic is the compounding returns you get when you do the same thing over and over again. You get this this depth of understanding, this depth of skill that happens with repetition, right? If if if necessity is the mother

[10:15] YouTube https://youtu.be/N5tckVyDSs4?t=608 || How To Actually Get Ahead of 99% of People
of invention, repetition is the father of skill. All right? And so so coming back to our 20% here, right? This is this is cute, right? But let's look at what entrepreneurs will normally do. Maybe they'll start seeing some increase here, but what do they do next? They say, "You know what? I've got this

[10:31] YouTube https://youtu.be/N5tckVyDSs4?t=624 || How To Actually Get Ahead of 99% of People
other idea I have." And so then they get another 20% decrease. And so they're constantly living significantly below their output means or your revenue or whatever your thing is, below what your potential is because you're constantly changing stuff. And I want to be real with you for a second. If you're a small

[10:47] YouTube https://youtu.be/N5tckVyDSs4?t=640 || How To Actually Get Ahead of 99% of People
business owner, you've got, you know, maybe 10, maybe 20 employees, or if you're have anything less than that, then like hear me right now. The amount of resources that you have to implement change are so limited. I like they're so limited. I pick like one big thing a year that I do, like one. And what

[11:08] YouTube https://youtu.be/N5tckVyDSs4?t=661 || How To Actually Get Ahead of 99% of People
happens is when you realize how limited your resources are in order to deploy successfully a new change or a new experiment, what happens is it forces prioritization. It forces you to focus on what things if I only had one thing that I could do this year. What one thing would I be like, "This is the bet

[11:26] YouTube https://youtu.be/N5tckVyDSs4?t=679 || How To Actually Get Ahead of 99% of People
I'm going to take." Well, it certainly wouldn't be a 5% thing, right? Well, maybe if you write handwritten cards, we'll get a 5% increase in referrals. Maybe, right? But given those resources, what else could you do? Right? And so when you look at the whole thing, the whole spectrum, and this is how I want

[11:41] YouTube https://youtu.be/N5tckVyDSs4?t=694 || How To Actually Get Ahead of 99% of People
to I want to frame strategy for you around this. So most people think about business strate I got this from Chiron. I love this. I'm using it all the time. It's so good. Most people think about business strategy like they think about making dinner. So they go to their kitchen, they open up the fridge, they

[11:56] YouTube https://youtu.be/N5tckVyDSs4?t=709 || How To Actually Get Ahead of 99% of People
look what's inside, say, "What what what am I going to whip up?" Right? That's how they think about business strategy. But the question that we should be asking isn't what am I going to whip up from what's inside the fridge. We should ask the question what the do I want to eat and then go get the ingredients and go

[12:11] YouTube https://youtu.be/N5tckVyDSs4?t=724 || How To Actually Get Ahead of 99% of People
make it happen. And so when you when you have when you're saying I'm only going to take one bet or two bets this year that going to be material, then it forces you to be like it's got to be worth it. Because here's the part that no one else knows is assume let's this is still the same output, right? You've

[12:25] YouTube https://youtu.be/N5tckVyDSs4?t=738 || How To Actually Get Ahead of 99% of People
got your output. What happens is that if you change nothing, believe it or not, people get better at their jobs, that people just keep getting better. They get more skilled. And so, you'll typically have one, two, 3% increases that happen kind of month over month from you just not changing anything,

[12:41] YouTube https://youtu.be/N5tckVyDSs4?t=754 || How To Actually Get Ahead of 99% of People
from just leaving it alone. And so, this has taken me so much time because I'm a natural I'm a yes hinge, right? I'm like, let's do it. Let's shake it up. Let's change things. Like, because the thing is is I have this need from my business. I I like earlier days the business satisfied multiple needs and I

[13:00] YouTube https://youtu.be/N5tckVyDSs4?t=773 || How To Actually Get Ahead of 99% of People
didn't satisfy the business's needs. Meaning I had cravings for novelty. I wanted to do new things. I would get bored of doing the same thing over again. And so because of that boredom, I would say let's shake it up. But why? Because the times I've made the most money in my life have not been when I've

[13:16] YouTube https://youtu.be/N5tckVyDSs4?t=789 || How To Actually Get Ahead of 99% of People
been changing the most. It's actually when the business has been really boring and we're just blocking and tackling and doing it over and over again. And so this is something that some people never learn. Honestly, a lot of entrepreneurs never learn this. And the hard question, the hard problem to solve is not the new

[13:31] YouTube https://youtu.be/N5tckVyDSs4?t=804 || How To Actually Get Ahead of 99% of People
idea that you want to try. It's how can I do more once I've already exhausted my existing way of doing


VIDEO
TITLE: How to Build Confidence Through Action
URL: https://youtu.be/NI0rUpiZIwM
PRIMARY_TOPIC: mindset
TOPICS: mindset

[0:00] YouTube https://youtu.be/NI0rUpiZIwM?t=0 || How to Build Confidence Through Action
Having an epic story is about asking the girl. It's about shooting the shot. It's about launching the business, about running the ad, about knocking on the door, quitting the job, taking the risk. When you're 85 years old and on your deathbed, you're not going to wish you had fewer crazy stories. You're

[0:12] YouTube https://youtu.be/NI0rUpiZIwM?t=5 || How to Build Confidence Through Action
going to wish you had taken more shots. Don't build confidence. Build evidence. Confidence comes as a result of evidence, not the other way around. Confidence without evidence is a delusion. It's you beating your chest, looking at yourself in the mirror, trying to pretend you're something you're not. Do it so you get the

[0:28] YouTube https://youtu.be/NI0rUpiZIwM?t=21 || How to Build Confidence Through Action
confidence, but don't think you need confidence to do it. So the whole idea of fake it until you make it should switch to walk it before you talk it. Right? Prove it to yourself so you don't need to prove it to other people. And let your path to your talking for you. Until you win, effort always goes

[0:43] YouTube https://youtu.be/NI0rUpiZIwM?t=36 || How to Build Confidence Through Action
unnoticed. Get used to it. If you aren't willing to suck, you're never going to get good. Losers stay losers because they aren't willing to lose. Confidence is also domain specific. So you can be really good at public presentations and really bad at talking to girls. It takes a lot for a skill to transfer

[0:59] YouTube https://youtu.be/NI0rUpiZIwM?t=52 || How to Build Confidence Through Action
between domains. And so if you want to get good at the thing, don't try and do something to the left of it. Just do the thing. The first sales consult I ever took, I didn't close. And I say that because everyone just imagines that Mosy just came in just slinging credit cards and stacking bodies, right? It

[1:14] YouTube https://youtu.be/NI0rUpiZIwM?t=67 || How to Build Confidence Through Action
didn't work that way. I came in, it was a 5-minute conversation. The girl was like, "I need to go get my card from home." And I said, "Oh yeah, okay. Go do that." And she walked away and I went to my boss. He's like, "How'd it go?" I said, "Oh, I closed her." And he was like, "Oh, that's awesome." He's like,

[1:27] YouTube https://youtu.be/NI0rUpiZIwM?t=80 || How to Build Confidence Through Action
"You got the credit card?" I said, "Oh, no. She's going to come back with the card." And he literally stopped what he was doing with six other guys around him and they all non-stop laugh for a a minute straight. Like they couldn't breathe cuz they thought how stupid what I had just said was, but I had no idea.

[1:43] YouTube https://youtu.be/NI0rUpiZIwM?t=96 || How to Build Confidence Through Action
And so that was my first ever experience in sales. I'm known for sales now. And I wouldn't even say I'm confident in sales. It's just more like this is what works and has worked for me. Take it or leave it. And so people perceive that as confidence, but it's simply just based on experience. And confidence comes from experience.

[2:02] YouTube https://youtu.be/NI0rUpiZIwM?t=115 || How to Build Confidence Through Action
What it really is is a prediction. What you think is going to happen will happen. And so even in statistics, what is your confidence metric? This is 7.8. It's literally just what the percentage likelihood that what you think is going to happen is going to happen. And so how do you increase the likelihood that what you think is going

[2:17] YouTube https://youtu.be/NI0rUpiZIwM?t=130 || How to Build Confidence Through Action
to happen is going to happen? have it have happened already. I could have either spent 30 minutes every day looking at myself in the mirror and telling myself I was going to be a great sales guy or I could have reviewed the script. Which one do you think would get make me a better salesperson? Reviewing the

[2:30] YouTube https://youtu.be/NI0rUpiZIwM?t=143 || How to Build Confidence Through Action
script. You can take all the time that you're trying to spend psyching yourself up and you'll feel significantly more confident not having done that and simply knowing what you're going to say, which you get from practice. Real quick, if you're a business owner and you are not growing as fast as you'd

[2:42] YouTube https://youtu.be/NI0rUpiZIwM?t=155 || How to Build Confidence Through Action
like, I'd like to give you a free gift. So my team and I put together the $100 million scaling roadmap, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how they got past it. And

[2:57] YouTube https://youtu.be/NI0rUpiZIwM?t=170 || How to Build Confidence Through Action
so we broke it in these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT,

[3:09] YouTube https://youtu.be/NI0rUpiZIwM?t=182 || How to Build Confidence Through Action
human resources, and finance. And so no matter what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you

[3:24] YouTube https://youtu.be/NI0rUpiZIwM?t=197 || How to Build Confidence Through Action
deconrain the business and you're trying to scale, we'd love to help you out on the thank you page. You can just book a call with my team and we will look at the business, see if we can help. And if we can, we'll invite you out to Vegas and we'll do this in person live.


VIDEO
TITLE: You Need to Focus
URL: https://youtu.be/Nug8TCS7G7Y
PRIMARY_TOPIC: mindset
TOPICS: mindset, mindset,productivity

[0:00] YouTube https://youtu.be/Nug8TCS7G7Y?t=0 || You Need to Focus
What's a belief or maybe a behavior that you had let's say 10 or 15 years ago that you now see as misguided? Um not committing. Not committing. Interesting. Tell me more. Say more about that. So I mean I I define commitment as the elimination of alternatives which was I had the misconception that I will work

[0:21] YouTube https://youtu.be/Nug8TCS7G7Y?t=14 || You Need to Focus
on multiple things and see which one works when in the reality any of them would have worked if I had worked on it. And so I would just never get past the point of critical mass. And so the easiest analogy I have for this is imagine you uh want to start a party, right? It's very hard to start a good

[0:36] YouTube https://youtu.be/Nug8TCS7G7Y?t=29 || You Need to Focus
party. Like you have to invite a lot of people, you have to prepare, you have to do all this stuff. Um but if you are successful enough and get enough people to the party, the party can't eventually take off on its own and kind of become its own thing. Now to the same degree, imagine you try to start four parties on

[0:47] YouTube https://youtu.be/Nug8TCS7G7Y?t=40 || You Need to Focus
the same night at the same time. It's almost impossible because you only have you only have the same resource. You have the same number of people. You know, you have the same amount of money. It's very very hard to do that. And so this is what I see the vast majority of, you know, smaller entrepreneurs uh doing

[0:59] YouTube https://youtu.be/Nug8TCS7G7Y?t=52 || You Need to Focus
is that they're trying to start four parties and say, "Well, whatever party takes off is the one that I'm going to I'm going to invest more in." But none of them will take off. And that's why in the beginning it feels very manual, very like push or like I promise the party is going to be great. It's going to be

[1:09] YouTube https://youtu.be/Nug8TCS7G7Y?t=62 || You Need to Focus
awesome, but who else is coming? No, you. No one, right? But if you just put all you're like, if you're like, I'll be there. I'm not doing anything else. This is all I'm going to be doing is trying to make sure this part is amazing. The likelihood that party one is good and then two gets good enough

[1:21] YouTube https://youtu.be/Nug8TCS7G7Y?t=74 || You Need to Focus
that you don't have to push to keep growing it is good. It's just kind of a microcosm for a business just on a much you know shrunken time scale. But I think for that reason that's that is probably the number one reason that people don't get what they want is because they spread themselves too thin.

[1:34] YouTube https://youtu.be/Nug8TCS7G7Y?t=87 || You Need to Focus
You have such limited resources in the beginning. It's like I think this is the piece that people misunderstand like you have functionally no money. If you're an individual you have basically no money when it comes to a corporate scale, right? You have almost no money and you have almost no time. Uh again compared

[1:48] YouTube https://youtu.be/Nug8TCS7G7Y?t=101 || You Need to Focus
to 100 people, right? You have no no money, no time. And so you have such such such limited resources that the actual skill that's missing is strategy. And so strategy is prioritization of resources. So said simply like what do we do and more importantly what do we not do with the few things that we can do out of the few

[2:04] YouTube https://youtu.be/Nug8TCS7G7Y?t=117 || You Need to Focus
things that we can do. And so just being able to just say you know what all four of these parties could be good. It could be a pirates theme. It could be a it could be a Greek theme. It could be a you know whatever theme. But I'm just going to try and make this pirate theme one good. That's all I'm going to do.

[2:19] YouTube https://youtu.be/Nug8TCS7G7Y?t=132 || You Need to Focus
And the thing is is that we then think, oh, well, this succeeded because it was a pirate theme. Yeah, it just succeeded because I was the one that you worked on. So, as long as fundamentally like you let people know about your stuff, you have a conversion mechanism. You have and the thing that you sell cost

[2:28] YouTube https://youtu.be/Nug8TCS7G7Y?t=141 || You Need to Focus
significantly less than the thing you at the price you sell it for, you'll probably be okay. But people just spend forever trying to figure out which party theme is going to be the best theme and you just don't need to do that because as soon as you pick, you eliminate the alternatives. You commit and then you're good to go. How did you

[2:42] YouTube https://youtu.be/Nug8TCS7G7Y?t=155 || You Need to Focus
figure out that that was the problem that was keeping you from success or did something just eventually take off through sheer brute force and you realized that you wasted your time with the other initiatives? No, nothing took off. I um I and people may be surprised by this, but I was probably making a few

[2:56] YouTube https://youtu.be/Nug8TCS7G7Y?t=169 || You Need to Focus
million dollars a year, not income, revenue uh between like nine different businesses. Oh, that's stresses me out just thinking about it. I was 20 26 at the time. Uh, and I like to tell people I, you know, nine businesses, but like that's because I thought that's what successful entrepreneurs did when

[3:14] YouTube https://youtu.be/Nug8TCS7G7Y?t=187 || You Need to Focus
in reality it's like no, you make one business extremely successful and then you just make investments and you don't spend your time. You can only be CEO of one thing. And so I was CEO of nine businesses and almost I almost died. Um, got DOI head-on collision whole thing like like Yeah. And then I had somebody

[3:28] YouTube https://youtu.be/Nug8TCS7G7Y?t=201 || You Need to Focus
uh thankfully say, "Hey, uh, you were spread too thin. The stress will kill you quite literally and you need to make decisions." The difficulty was for me, I was the rain maker in all the businesses. And so I basically was just killing myself to generate income for all of them. Um and almost nothing was left over

[3:43] YouTube https://youtu.be/Nug8TCS7G7Y?t=216 || You Need to Focus
every month because I had to pay people to do everything else because that was the only thing that I was doing. And so uh Ila obviously came into my life, not obviously came into my life. Um and she said, "Hey, you know, genius, wouldn't it be cool if there's this one thing that you do that seems to work better

[3:56] YouTube https://youtu.be/Nug8TCS7G7Y?t=229 || You Need to Focus
than the others, but we haven't given it a chance because you're only giving two hours a week to it?" Uh what if you just spent all your time on that? And so, uh, I thought that logic made sense. And I, clearly what I was doing was not working. And so I, um, I had to have all the hard conversations and I lined them up over 48 hours. I

[4:13] YouTube https://youtu.be/Nug8TCS7G7Y?t=246 || You Need to Focus
literally called every partner that I had with all the other businesses and said, "I'm out and you can have everything." And, you know, when I when I made that call, you know, the people that were in my life were like, "You worked for years to build these businesses and like, what are you thinking? Like, why don't you why don't

[4:25] YouTube https://youtu.be/Nug8TCS7G7Y?t=258 || You Need to Focus
you sell them for more money?" Um, and I Yeah, yeah, exactly. So, cuz I fire sold fire sold it all. What was really interesting is that over the next six months, I made more money than I would have made from the sale of all those businesses uh put together by just focusing on one thing, which is why I've

[4:38] YouTube https://youtu.be/Nug8TCS7G7Y?t=271 || You Need to Focus
been such an advocate of it. And I repeat that theme because the thing is is that focus never gets easier. It's kind of like an addiction. Like you have to beat it every day. Real quick, if you're a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So my team and

[4:52] YouTube https://youtu.be/Nug8TCS7G7Y?t=285 || You Need to Focus
I put together the $100 million scaling roadmap, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how they got past it. And so we broke it in these 10 stages and we made this little

[5:07] YouTube https://youtu.be/Nug8TCS7G7Y?t=300 || You Need to Focus
kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of the functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so no matter

[5:20] YouTube https://youtu.be/Nug8TCS7G7Y?t=313 || You Need to Focus
what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you deconrain the business and you're trying to scale, we'd love to help you out on

[5:35] YouTube https://youtu.be/Nug8TCS7G7Y?t=328 || You Need to Focus
the thank you page. You can just book a call with my team and we will look at the business, see if we can help, and if we can, we'll invite you out to Vegas and we'll do this in person live.


VIDEO
TITLE: Get in Shape. Make Money. Most of Your Problems Go Away
URL: https://youtu.be/OQfdhf22M6I
PRIMARY_TOPIC: mindset
TOPICS: mindset

[0:00] YouTube https://youtu.be/OQfdhf22M6I?t=0 || Get in Shape. Make Money. Most of Your Problems Go Away
You really can solve a lot of male problems by getting in shape and making money. You still have problems. They're just smaller and you have more resources to handle them. The world is there for the taking for anyone who can learn from their mistakes, do what they say they were going to do, and stick with it,

[0:16] YouTube https://youtu.be/OQfdhf22M6I?t=9 || Get in Shape. Make Money. Most of Your Problems Go Away
even if it's not sexy. What used to make a man acceptable now makes you extraordinary. The bar for winning has never been so low. Show me two groups of men that need to learn a new skill or achieve anything where the men that are in shape and have learned to make money do worse than an identical group of

[0:38] YouTube https://youtu.be/OQfdhf22M6I?t=31 || Get in Shape. Make Money. Most of Your Problems Go Away
those men who are out of shape and have not learned to make money. And it's a it's a skewed purposefully test because the skill of getting in shape requires many other skills. The skill of making money has many other subsklls. And so the real question is, give me a group of more skilled men and less skilled men and I promise you the more skilled men will do better. And so for anyone who

[1:01] YouTube https://youtu.be/OQfdhf22M6I?t=54 || Get in Shape. Make Money. Most of Your Problems Go Away
gets offended by that, you're a And so the idea is all men and women benefit from learning more skills. There is no world where being more skilled hurts you. What about the bar for winning has never been so low? If you think back to college when you were a freshman, you think, "Wow, this is so hard." or whatever. And then by the time you're a senior, you're like,

[1:35] YouTube https://youtu.be/OQfdhf22M6I?t=88 || Get in Shape. Make Money. Most of Your Problems Go Away
"Man, these kids are so soft." And so we remember things as harder than they were. But I also think that there is a thread of reality, which is that the younger generation is softer and I think we are softer than the generation above us. When I think about the guys who were storming Normandy and I think about the people who would be attempting to do that now as a class, I think that we are softer. And so the thing is is that if

[2:00] YouTube https://youtu.be/OQfdhf22M6I?t=113 || Get in Shape. Make Money. Most of Your Problems Go Away
2 minutes you can barely decide to take any action at all and peel your eyes away from your phone for just a moment, it's so much easier to beat everyone else because most people are overweight. They're distracted. They're poor. They have so few skills because it is never been easier to start a business, to make money, to get in shape.

[2:28] YouTube https://youtu.be/OQfdhf22M6I?t=141 || Get in Shape. Make Money. Most of Your Problems Go Away
It's just also never been easier to do nothing. And so in a world where it's never been easier to do nothing, doing something becomes extraordinary. Yeah. The bar genuinely never has been so low. Which is it really does blow my mind sort of the self-defeating cynicism mindset. And I think also that's why the idea of the lonely chapter resonates so much with people

[2:57] YouTube https://youtu.be/OQfdhf22M6I?t=170 || Get in Shape. Make Money. Most of Your Problems Go Away
because it literally is like taking the red pill. If you see this version of the world where you go I can impact my outcomes. I can learn a thing, apply a thing and then I change as a byproduct of doing that. As soon as you take those steps, you realize almost all of the people around you who have parts of their life that they're not happy about are kind of making a

[3:27] YouTube https://youtu.be/OQfdhf22M6I?t=200 || Get in Shape. Make Money. Most of Your Problems Go Away
choice for it to be that way. Now, it may be an uninformed or an ignorant choice because they haven't taken said pill. And then you go, "Oh, That means that all of the things I don't like about me and I don't like about my life and my responsibility because I can change it. But given that you've got generalized cynicism everywhere as opposed to thinking I'm despondent,

[3:53] YouTube https://youtu.be/OQfdhf22M6I?t=226 || Get in Shape. Make Money. Most of Your Problems Go Away
this sucks. I wish that wish that the world was more hopeful. You can still think that and also go that means that my competition has never been weaker, more vulnerable, more fragile. The ability to set myself out from the pack has never been easier. I think people struggle a lot with the concept that something can be both painful and empowering.

[4:18] YouTube https://youtu.be/OQfdhf22M6I?t=251 || Get in Shape. Make Money. Most of Your Problems Go Away
It's this hurts, therefore it's bad. When taking full accountability of your life with all of the deficiencies that you have may be the most painful thing that you do when you look at yourself in the mirror and say this is my fault. But in saying this is my fault, those are also the first two steps of progress because it's my fault, not anyone

[4:39] YouTube https://youtu.be/OQfdhf22M6I?t=272 || Get in Shape. Make Money. Most of Your Problems Go Away
else's. which means it's my responsibility and my action that can change that. And I think that marrying short-term pain with long-term progress is one of the first connections that most people who are on that path have to make. This is the lead indicator of what will be the lag indicator that I want.

[4:56] YouTube https://youtu.be/OQfdhf22M6I?t=289 || Get in Shape. Make Money. Most of Your Problems Go Away
People get frustrated not achieving what they want because they assume that they're going to jump across a cavern in one leap. But if you picture your goals like you're trying to build a bridge across that crevice and every brick that you put on that bridge is progress. And each one of those bricks represents a skill that you need to learn along the way. It just takes all the way until you

[5:20] YouTube https://youtu.be/OQfdhf22M6I?t=313 || Get in Shape. Make Money. Most of Your Problems Go Away
get to the other side that you can actually walk across. And so the walking across is the outcome. It's the external perceived achievement. But if you can reframe your progress as what are the hundred things on this checklist, what are the hundred skills that I need? The micro skills that I need, then you can

[5:38] YouTube https://youtu.be/OQfdhf22M6I?t=331 || Get in Shape. Make Money. Most of Your Problems Go Away
have much faster feedback cycles of wins that you're achieving along the way. And I think if you can define it that way, then you can feel like you are winning a more often, but b with higher intensity because as you win, skills stack on top of each other. And so I give this example a lot but I like it is that if you are you learn how to do math

[6:01] YouTube https://youtu.be/OQfdhf22M6I?t=354 || Get in Shape. Make Money. Most of Your Problems Go Away
that's a skill great. If you then learn how to do accounting that's a leveled up version of that skill but you require you have to know how to do math before you can do accounting. Once you learn how to do accounting you can learn how to do transactions and structure deals. And then all of a sudden you can become a CFO. And if you learn how taxes work and insurance work, then all of a sudden you become and and

[6:27] YouTube https://youtu.be/OQfdhf22M6I?t=380 || Get in Shape. Make Money. Most of Your Problems Go Away
you learn how to raise money. All of a sudden you can be a rain maker. But the thing is is that the gap between rain maker and I know how to do math feels very big. But if you look at all of the micro things along the way, you might not get your first major deal done, which is what everyone in the man he did

[6:42] YouTube https://youtu.be/OQfdhf22M6I?t=395 || Get in Shape. Make Money. Most of Your Problems Go Away
that deal and made $20 million on one signature. Must be nice, right? And it is. Uh, but if you if you break those things down into the into the the requisite skills, then you can make significantly more progress along the way. And I think that is more positively reinforcing. And I'm just I'm sharing this because this has been a perspective that has served me so well in my life because the goals that I have now take many years to come

[7:08] YouTube https://youtu.be/OQfdhf22M6I?t=421 || Get in Shape. Make Money. Most of Your Problems Go Away
to fruition. Like I'm I'm working on a goal that in the next probably 18 months I will have been working on for 13 years. And it will it will probably come due. And the crazy thing is is that the bigger your goal, the bigger your timeline has to be. But the the even crazier thing is that the bigger your timeline, the easier it is. If I said you just have you have to learn French

[7:32] YouTube https://youtu.be/OQfdhf22M6I?t=445 || Get in Shape. Make Money. Most of Your Problems Go Away
and you don't speak French and you have to do it by tomorrow, it's impossible. You're not going to do it. There's no way that you're going to be able to do it. But if I said you have to learn in a decade, you're like, "Oh, I could I could easily do it. You could probably learn 10 languages in a decade." And so

[7:45] YouTube https://youtu.be/OQfdhf22M6I?t=458 || Get in Shape. Make Money. Most of Your Problems Go Away
all of a sudden the goals that you have can be significantly more achievable and you can feel like you're consistently making progress by moving out your timeline. But because people are so short-term minded because they can't just stop scrolling over and over again, they actually make it harder for them to achieve their goals because the only

[8:00] YouTube https://youtu.be/OQfdhf22M6I?t=473 || Get in Shape. Make Money. Most of Your Problems Go Away
8 minutes goals that they deem acceptable are ones that are on an unrealistic timeline. And so they doom themselves from the beginning. Real quick, if you're a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So my team and I put together the $100 million scaling

[8:15] YouTube https://youtu.be/OQfdhf22M6I?t=488 || Get in Shape. Make Money. Most of Your Problems Go Away
roadmap, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how they got past it. And so we broke it in these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most

[8:31] YouTube https://youtu.be/OQfdhf22M6I?t=504 || Get in Shape. Make Money. Most of Your Problems Go Away
important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so no matter what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap,

[8:48] YouTube https://youtu.be/OQfdhf22M6I?t=521 || Get in Shape. Make Money. Most of Your Problems Go Away
plug in your business information, and if you want us to actually help you deconrain the business and you're trying to scale, we'd love to help you out on the thank you page. You can just book a call with my team and we will look at the business, see if we can help. And if we can, we'll invite you out to Vegas and we'll do this in person live.


VIDEO
TITLE: Why Money Stops Buying Happiness After $70K
URL: https://youtu.be/OUowG_oCbCI
PRIMARY_TOPIC: mindset
TOPICS: mindset, mindset,wealth

[0:00] YouTube https://youtu.be/OUowG_oCbCI?t=0 || Why Money Stops Buying Happiness After $70K
Money doesn't buy happiness past $70,000 per year because spending money effectively is a skill and most people never acquire it. As someone who earns more than $70,000 a year, what have you learned about the skill of spending money effectively? So, so it's so funny because people assume that there are not

[0:16] YouTube https://youtu.be/OUowG_oCbCI?t=9 || Why Money Stops Buying Happiness After $70K
levels to skills. Um, and I remember seeing, you know, my first billionaire start spending money. I was like, whoa, that's a thing. Interesting. Um, and a lot of people who even do make money or save a lot of money never learn how to spend it. Well, now I'm not saying blow it on stupid things, but the the 3D

[0:34] YouTube https://youtu.be/OUowG_oCbCI?t=27 || Why Money Stops Buying Happiness After $70K
learning that you described with um die with with Bill, he spent money to create that experience and it was probably worth it. And so the most people just limit themselves to house, car, food, travel. That's that's the majority of it. But there are so many other things that you can do with money that improve your daily experience

[0:57] YouTube https://youtu.be/OUowG_oCbCI?t=50 || Why Money Stops Buying Happiness After $70K
that create memories that will pay memory dividends for a long period of time. Um, and the biggest the easiest ones to basically pay down our time. And so it costs roughly $1,500 a month to get about 90 hours a month back if you add up uh driving, gas, preparation, cooking, cleaning of food, cleaning of your dwelling, cleaning and

[1:26] YouTube https://youtu.be/OUowG_oCbCI?t=79 || Why Money Stops Buying Happiness After $70K
prep of your clothing. If you put all of those things together, what the average American spends per week, it's about 20ish 25 hours a week that they spend doing all of those things for themselves. And so 90ish hours per month. And the cumulative cost of fixing all that stuff is about 1,500 bucks a month.

[1:45] YouTube https://youtu.be/OUowG_oCbCI?t=98 || Why Money Stops Buying Happiness After $70K
Well, that be a maid/housekeeper person who maybe could also cook or maybe a cook who's separate, a Uber daily. Yeah. Uh at the low end, later you could have a personal driver, but yeah, totally. Just those two. Those are the only two. Well, then you have food prep. We could do uh one. Yeah. One-stop shop,

[2:06] YouTube https://youtu.be/OUowG_oCbCI?t=119 || Why Money Stops Buying Happiness After $70K
housekeeper. Probably cost a little more there, but Yeah. Yeah. But it would fold two rolls into one. Yes. And so, but thinking about that and we have our $70,000 per year, you know, cap. But if we're assuming, okay, we're making more than that. If you make a million dollar a year, it's like, okay, would you be willing to spend 70 to get

[2:21] YouTube https://youtu.be/OUowG_oCbCI?t=134 || Why Money Stops Buying Happiness After $70K
somebody who does all of those things for you? And you get a 100 hours a week. Well, as if you get the 100 hours back, let's just say it's let's say let's keep it at $5,000 a month for what we're willing to spend. So, more than that. Okay. So, if you can make more than $50 an hour with your free time or you

[2:36] YouTube https://youtu.be/OUowG_oCbCI?t=149 || Why Money Stops Buying Happiness After $70K
simply would pay $50 to get more free time to lie in a hammock that to lie in a hammock, then it's worth the trade or go wakeboarding. And so, I think the that most people have who who start making more money, they just stop at nice house, nice car, maybe nice clothes, and places to eat, occasional travel that they spend once

[2:52] YouTube https://youtu.be/OUowG_oCbCI?t=165 || Why Money Stops Buying Happiness After $70K
or twice a year. That's it. That's all they do. But there's so many ways to improve your existing environment. I get the sense that it's actually the middle level. It's the people who maybe earn a 100 grand a year in USD, maybe sort of 70 grand, they're the ones who are likely to probably need this information the most

[3:10] YouTube https://youtu.be/OUowG_oCbCI?t=183 || Why Money Stops Buying Happiness After $70K
because if you're up to the half a million, a million a year or something like that, it's like you you've probably realized that this is something that you can spend money on. People don't I talk to entrepreneurs all the time. Well, that's that's it's one of the first things I do when I look into a company. I say, "What do you

[3:24] YouTube https://youtu.be/OUowG_oCbCI?t=197 || Why Money Stops Buying Happiness After $70K
like, do you have do you have a housekeeper? Do you have a like and we go through all this stuff cuz the highest ROI money I can spend as an investor is getting a 100 hours a month back for the entrepreneur for 50 grand. My god." Well, I mean the Yes, that's crazy. Uh and also if you are someone who to whom

[3:43] YouTube https://youtu.be/OUowG_oCbCI?t=216 || Why Money Stops Buying Happiness After $70K
an additional 50 grand a year of income would be 30% of your net worth or 30% of your annual income making 150 grand a year for you this opens up a lot more than it actually does for the guy that's let's say that I guess when you're making a million each hour that you would then spend would be worth more etc

[4:00] YouTube https://youtu.be/OUowG_oCbCI?t=233 || Why Money Stops Buying Happiness After $70K
etc but yeah it's uh that overcoming that sense of I can do this for free therefore or I shouldn't pay someone to do it. Guilt of spending, this sense of opulence and wastefulness, entitlement. Totally. Um, overcoming that has been a real a real challenge for me. And it's good that I've been around people like Bill,

[4:24] YouTube https://youtu.be/OUowG_oCbCI?t=257 || Why Money Stops Buying Happiness After $70K
yourself, and uh, it's almost like it's a very specific type of ambition. And it's not ambition in the material sense, it's ambition in the life quality sense. Freedom. Yeah. Yeah. functionality. Real quick, I'm going to show you the exact 10 stage road map from zero to 100 million plus that less than 1% of

[4:42] YouTube https://youtu.be/OUowG_oCbCI?t=275 || Why Money Stops Buying Happiness After $70K
companies finish. I've now done multiple times. And so I can say with a lot of confidence that these are the stages as headcount increases that you need to get through. And I broke each of these down by eight different functions of the business, what the constraint feels like, like what are the symptoms of it

[4:56] YouTube https://youtu.be/OUowG_oCbCI?t=289 || Why Money Stops Buying Happiness After $70K
when you're going through it. And then what steps we actually took to graduate. And we've done this across software, physical products, uh, service businesses, brick and mortar, all of this. And it works. And it's my gift to you. It's absolutely free. And so the link's in the description, but you just

[5:10] YouTube https://youtu.be/OUowG_oCbCI?t=303 || Why Money Stops Buying Happiness After $70K
go acquisition.comroadmap. Just enter your info and it'll spit it right back to you. Offering.


VIDEO
TITLE: Why Pain Beats Passion Every Single Time
URL: https://youtu.be/OZJWhKm6f94
PRIMARY_TOPIC: mindset
TOPICS: mindset, mindset

[0:00] YouTube https://youtu.be/OZJWhKm6f94?t=0 || Why Pain Beats Passion Every Single Time
is that they have pain, like oodles of pain. And I remember when I was starting out, I was looking for passion. I was looking for purpose. I was like, I just want to find something that I'm motivated by. But it's the it's the cat and the cheese. It's like we're looking for cheese, but we have all these cat behind us and all we have to do is look and remember that they're behind us and

[0:15] YouTube https://youtu.be/OZJWhKm6f94?t=8 || Why Pain Beats Passion Every Single Time
chasing us. And so if you have the cat and you're staying in your current situation, you're being used by the cat, right? you're being used by the business owner who, you know, it doesn't treat you well and is, you know, and you're in this job that you don't really want to be in, right? Or you're being used by the situation or the context of the relationship that you're in with the girl that you're like not that into, right? Versus saying

[0:40] YouTube https://youtu.be/OZJWhKm6f94?t=33 || Why Pain Beats Passion Every Single Time
like, "This is terrible." And because of this terribleness, I now have something that I can run away from. And then you and then and then like rather than not looking at the knife or trying to take painkillers to not feel the pain. It's like completely sobering up taking the knife and twisting it in your own heart and being like I'm going to do something about this. And I think that that's that's what the heroes like if we're

[1:04] YouTube https://youtu.be/OZJWhKm6f94?t=57 || Why Pain Beats Passion Every Single Time
heroes in our own story. It's not avoiding pain. It's choosing from the very beginning the alchemy which is like you have these terrible situations. It's like and you have the opportunity to turn turn them into magic and and and skip or shortcut all the growth you're going to have in a really short period

[1:20] YouTube https://youtu.be/OZJWhKm6f94?t=73 || Why Pain Beats Passion Every Single Time
of time simply by twisting the knife and being like, I'm going to do something about it. Yeah. I think because people presume in the beginning that passion and purpose and meaning and joy and and fulfillment are the things that get people going. But as I've said, of all of the high performers that I've spoken to, the vast vast vast majority

[1:40] YouTube https://youtu.be/OZJWhKm6f94?t=93 || Why Pain Beats Passion Every Single Time
of them are driven by insufficiency and resentment and terrible parents or terrible upbringings or a chip on their shoulder about bullies in school. Pick your poison. They have decided to use that to create the activation energy, right? You can lower your action threshold and increase how many points you have to prove. It's like, oh, I want

[2:04] YouTube https://youtu.be/OZJWhKm6f94?t=117 || Why Pain Beats Passion Every Single Time
to live a better life. Yeah, yeah, that sounds good. It's like I want to prove the bullies that said I was a worthless piece of in school wrong. It's like that's some potent fuel. I do believe that scaled over a long enough time it's toxic and I don't think that it's necessarily how long. Well, that's the question like a lifetime, right? Like but I mean it'll it'll fuel you for a decade pretty well.

[2:27] YouTube https://youtu.be/OZJWhKm6f94?t=140 || Why Pain Beats Passion Every Single Time
Yeah. And I think that I look at me, I look at, you know, I was bullied pretty badly in school and was an only child and had expectations from parents and and, you know, I combined all of those things together. And I did have a chip on my shoulder and I did want to prove to the world that I was worthwhile and I did want people to to realize that they had doubted the

[2:50] YouTube https://youtu.be/OZJWhKm6f94?t=163 || Why Pain Beats Passion Every Single Time
wrong person. yeah. Yeah, damn right I do. I think being really specific about your pain is helpful. So like even being specific about the cheese, really specificity in general is helpful, but like even more so like what is the twisting the p what is twisting the knife? Like what is how do you operationalize twisting the knife?

[3:10] YouTube https://youtu.be/OZJWhKm6f94?t=183 || Why Pain Beats Passion Every Single Time
Right? Instead of being like I hate my life, right? It's I hate the way Andrew makes me feel when he says that I'm a piece of and I'm not going to amount to anything, because he's right.


VIDEO
TITLE: What is ignorance debt?
URL: https://youtu.be/PZQflfD4JyE
PRIMARY_TOPIC: mindset
TOPICS: mindset

[0:00] YouTube https://youtu.be/PZQflfD4JyE?t=0 || What is ignorance debt?
What is ignorance debt? Really good question. I haven't defined it. Um and I should have. Um I would say it's the delta between um the behavior that maximizes your trajectory towards a goal compared to your current behavior set. And so the discrepancy between those two things is the amount of the debt. And so obviously it's hypothetical

[0:30] YouTube https://youtu.be/PZQflfD4JyE?t=23 || What is ignorance debt?
because to some degree like no one knows besides God or whatever your you know creator being is of what the perfect move is. Um but that delta I think represents like where you're at now versus what you should be doing. And so I see ignorance as the difference between actual and should. Another way that I look at it is the

[0:48] YouTube https://youtu.be/PZQflfD4JyE?t=41 || What is ignorance debt?
unknown unknown. And what tools or measures can you use to know how much ignorance debt you have in a specific domain? Man, these are really good questions. Um, my my gut my first initial, you know, thought response to that was how far away you are from the top. Honestly, like if somebody's like, I know

[1:12] YouTube https://youtu.be/PZQflfD4JyE?t=65 || What is ignorance debt?
everything about this, and yet they don't have any proof that they have skills, they have no evidence, then it's tough to say like like I people will probably dislike this, but I I do think that people who are wealthier of the subset of human beings who would like to make money, whatever subset of. So if that is the goal, the people who

[1:32] YouTube https://youtu.be/PZQflfD4JyE?t=85 || What is ignorance debt?
are poorer have a less accurate view of reality. Mh. And so that distortion impairs their ability to get what they want because they take actions that they believe will yield the outcome that they want and then it doesn't. And so I see um that's why I like entrepreneurship in general because you have absolute objective

[1:51] YouTube https://youtu.be/PZQflfD4JyE?t=104 || What is ignorance debt?
feedback from the marketplace and it's also typically very quick and so you have so many more feedback loops um which is tougher when you're starting out to not have those feedback loops unless you're just trying to start something for you, right? Um, but all that to say, like how do you how do you know how big your ignit is? Is just

[2:06] YouTube https://youtu.be/PZQflfD4JyE?t=119 || What is ignorance debt?
typically the earlier in your journey you are, the bigger it is. Um, typically, um, and the further away you are from the top of whatever endeavor you're going after, the bigger it is. The only caveat there is time. Because some people are on the right path, they just haven't given enough time. Sometimes they're growing extremely

[2:21] YouTube https://youtu.be/PZQflfD4JyE?t=134 || What is ignorance debt?
fast. They may not be a billionaire, but they're making millions of dollars every month and they're they're on the same path. They might even be growing quicker in wealth than the billionaire who's accumulated it. And this is where it's really nasty. Um, so there's, have you heard of the pasta tower exercise?

[2:37] YouTube https://youtu.be/PZQflfD4JyE?t=150 || What is ignorance debt?
No. Okay. So, basically it's like you you take pasta, you have, you know, marshmallows, gum, whatever it is, right? Couple things and uh you have to build a pasta tower as tall as you can in like 60 seconds. And um when you when you do it, if you stop the clock, um there's a number of questions that

[2:54] YouTube https://youtu.be/PZQflfD4JyE?t=167 || What is ignorance debt?
happen afterwards, right? just like if if I give you 10 minutes, would you have built it differently? Okay, if we had to build it to as tall as this building, would have what would you have done differently? Right? And so there's a lot of like sublessons that I think come from it, but basically like the fastest

[3:09] YouTube https://youtu.be/PZQflfD4JyE?t=182 || What is ignorance debt?
way to build a $10 million business is not the fastest way to build a billion dollar business. And so that's where it gets really where it gets more, you know, more nuanced, right? So it's like, okay, well, I'm 20 and I'm doing $10 million a year. That may mean that you have something that could become a billion dollars or it

[3:24] YouTube https://youtu.be/PZQflfD4JyE?t=197 || What is ignorance debt?
might mean that it's something that isn't really going to make more than $30 million a year because of the nature of how the the business was set up. So it's like what foundation do we have underneath the building um that that that we're that we're is it is aligned with the kind of like the footprint of

[3:37] YouTube https://youtu.be/PZQflfD4JyE?t=210 || What is ignorance debt?
what would then eventually become this ultimate thing. And so how do you recognize that when you don't know? There's a concept in Silicon Valley called a zer million dollar business and a zero billion dollar business. It's that same foundation. And I think a lot of people think they're they're going to make a million,

[3:53] YouTube https://youtu.be/PZQflfD4JyE?t=226 || What is ignorance debt?
then five million, then 10 million. But if you look at OpenAI, some would argue they're they're not making any money, but yet they're valued at hundreds of billions of dollars. And maybe they still will end up not making money, but that is the road map to making a trillion dollars versus just scaling

[4:08] YouTube https://youtu.be/PZQflfD4JyE?t=241 || What is ignorance debt?
kind of incrementally. Totally. And I think the the only tough part that I think um not only there's plenty of tough parts but um for for newer entrepreneurs is is the context of the advice that's being given right so like if I'm if you're talking software and billion dollar trillion dollar companies like there's a whole set of

[4:27] YouTube https://youtu.be/PZQflfD4JyE?t=260 || What is ignorance debt?
advice that makes sense here if you're trying to scale a lawn care service business a lot of that advice will actually be disadvantageous to what your ultimate goal is. And so I think that that's again that's that filter where how do you how do you know what advice to listen to, what advice not to listen to?

[4:44] YouTube https://youtu.be/PZQflfD4JyE?t=277 || What is ignorance debt?
And a lot of times because of the nature of the internet, you can't give context because it kills the clip's reach. And so you like I think that that layer of being able to judge becomes increasingly important as the context is increasingly removed from most content that we consume or at least that gets massive

[5:01] YouTube https://youtu.be/PZQflfD4JyE?t=294 || What is ignorance debt?
reach. So the truly niche knowledge is not being shared and meme'd across the ecosystem. So you have to find in other ways. One way is that I look at ignorance debt is if you want to learn how to be a top YouTuber, you go and spend time with the top 10 YouTubers and they will tell you the unknown unknown.

[5:24] YouTube https://youtu.be/PZQflfD4JyE?t=317 || What is ignorance debt?
So you probably don't know ahead of time what you're not doing. But they basically being around people that have actually done it are the ones that'll that'll unchow. Otherwise, it's very difficult to know the unknown. Unknown. Super hard. And you know, so I was a management consultant before I entered

[5:39] YouTube https://youtu.be/PZQflfD4JyE?t=332 || What is ignorance debt?
this new life that I have. Um but one of the ways that whenever we'd enter a new field where, you know, I'm 20ome years old trying to learn about space, cyber intelligence in the military and make a recommendation to the military, which is absurd, right, as a 21-year-old. Um right. So it's like how do you how do you become competent

[5:54] YouTube https://youtu.be/PZQflfD4JyE?t=347 || What is ignorance debt?
at something really quickly? And so the method that we always use which I think the consulting method is um you know we would we'd ask the person who gave us the the the project who are the five smartest people that you know um about this particular issue and then we would ask every one of those five people every question we

[6:09] YouTube https://youtu.be/PZQflfD4JyE?t=362 || What is ignorance debt?
could possibly think of like give us the understanding of the whole space blah blah blah we go all the way through and at the very end we'd say who are the five smartest people that you know about this and so eventually we'd ask we'd interview every single one of those people and by your 20th or 30th of these

[6:22] YouTube https://youtu.be/PZQflfD4JyE?t=375 || What is ignorance debt?
interviews like you have a pretty good feel for what's going on and then someone says something, you're like, but you know, so and so said this and how do you feel? And like you can start kind of mapping the network. Um, and eventually you ask for five friends until the names become the same. Like it's the same

[6:36] YouTube https://youtu.be/PZQflfD4JyE?t=389 || What is ignorance debt?
names. I've already talked to him, I've already talked to him. And so, um, whenever I want to do research on like a new industry, that typically is how I do it. I still use the same exact method I did there. Um, it's just faster now because I can just make an Instagram story and people can reach out. But like

[6:49] YouTube https://youtu.be/PZQflfD4JyE?t=402 || What is ignorance debt?
when I wanted to learn about like banking and payments and credit cards um cuz I was looking at um investing in something there um I I did exactly that method over two weeks. I had like 30 conversations with people that had exited between 30 and 3 billion. Um and I I learned so much and I was like, "Oh, okay. I know I don't want to

[7:07] YouTube https://youtu.be/PZQflfD4JyE?t=420 || What is ignorance debt?
enter this space. This sounds more interesting than what I originally thought." Um but you don't know that going in because you're just you have a blank slate. No context. The only change to being around those people is you could always delete or add things based on your own personality and what you

[7:22] YouTube https://youtu.be/PZQflfD4JyE?t=435 || What is ignorance debt?
naturally want to do. People are kind of have this fear that they're going to become this person just because they learned whatever behaviors they're they're using. And I think that's real quick. If you're a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift.

[7:36] YouTube https://youtu.be/PZQflfD4JyE?t=449 || What is ignorance debt?
So my team and I put together the $100 million scaling roadmap, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how they got past it. And so we broke it into these 10 stages and

[7:50] YouTube https://youtu.be/PZQflfD4JyE?t=463 || What is ignorance debt?
we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of the functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so no

[8:03] YouTube https://youtu.be/PZQflfD4JyE?t=476 || What is ignorance debt?
matter what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you deconrain the business and you're trying

[8:17] YouTube https://youtu.be/PZQflfD4JyE?t=490 || What is ignorance debt?
to scale, we'd love to help you out on the thank you page. You can just book a call with my team and we will look at the business, see if we can help, and if we can, we'll invite you out to Vegas and we'll do this in person live.


VIDEO
TITLE: How To Know Which Friends to Cut
URL: https://youtu.be/PbGTZ_S-CfQ
PRIMARY_TOPIC: mindset
TOPICS: mindset

[0:00] YouTube https://youtu.be/PbGTZ_S-CfQ?t=0 || How To Know Which Friends to Cut
bad friends. So if you want better friends, get used to seeing them less. Better friends are busy friends. So I remember when I started working more and some of the friends that I had were a little bit more ambitious. I started realizing that the people that I liked the most, I actually didn't spend as

[0:18] YouTube https://youtu.be/PbGTZ_S-CfQ?t=11 || How To Know Which Friends to Cut
much time with. And the people that were always available were the ones that I didn't want to become more like. Here's five questions you should consider when thinking about whether to keep a friend in your life or cut them. Question number one is, if someone told you that you're a lot like your friend, would you

[0:34] YouTube https://youtu.be/PbGTZ_S-CfQ?t=27 || How To Know Which Friends to Cut
take that as a compliment? Second, are you truly fulfilled by the friendship or is it just someone to keep you from being lonely? Third, are you able to be unapologetically yourself or do you feel the need to act differently to please that friend or to be around that friend? Fourth, do you like who this friend is

[0:54] YouTube https://youtu.be/PbGTZ_S-CfQ?t=47 || How To Know Which Friends to Cut
right now today? Or do you like the idea of the friend and who they could be someday? And then finally, five, would you want your future or imagine child to be friends with someone like this person? And I think it's a really wonderful litmus test because it forces you to take a look outside of yourself

[1:14] YouTube https://youtu.be/PbGTZ_S-CfQ?t=67 || How To Know Which Friends to Cut
in order to have perspective from a third-party angle on the true quality of that person. But the reality is that rare people are by definition rare. It's normal to have fewer of them. And so if you only have a few friends or one good friend, then that's normal if you want rare and exceptional friends. If you

[1:35] YouTube https://youtu.be/PbGTZ_S-CfQ?t=88 || How To Know Which Friends to Cut
have many friends, it's far more likely that the bar for your friendship is too low. And to give you a filter that I actually used for the most important friend in my life, Ila, I like to think, does this person have the same scale of goals that I have? So, it doesn't mean that they have to have the same goals as

[1:51] YouTube https://youtu.be/PbGTZ_S-CfQ?t=104 || How To Know Which Friends to Cut
you, but it has to be the same level of goals as you because at least you're going in the same direction. So, that's number one. Number two is, do they have the same level of dedication and commitment to those goals? Because I don't know about you, but I had plenty of friends who were like, I want to be

[2:04] YouTube https://youtu.be/PbGTZ_S-CfQ?t=117 || How To Know Which Friends to Cut
an NFL player. I want to be a really rich tech entrepreneur. I want to be a a touring musician, right? And they had these goals, but I'm like, dude, I see you just playing Fortnite 4 hours a day and you you practice guitar once a week. Like, what do you really want that or do you just like saying it because it makes

[2:20] YouTube https://youtu.be/PbGTZ_S-CfQ?t=133 || How To Know Which Friends to Cut
you feel good? And so, I wanted people who walked the walk and I wanted people who would keep up with my pace. And if you are someone who's ambitious, and this is me just talking specifically to you, because there's only a few people who are watching this who really are, and you'll know that if it's you, you

[2:35] YouTube https://youtu.be/PbGTZ_S-CfQ?t=148 || How To Know Which Friends to Cut
have to get used to being alone because there are seasons where you'll basically transition from one group of friends into another. And it's not even a group of you'll usually transition from a group of friends into no friends and then you'll find one or two people who are at a new level. And then sometimes

[2:49] YouTube https://youtu.be/PbGTZ_S-CfQ?t=162 || How To Know Which Friends to Cut
those people introduce you to some of their friends. And if you keep walking and you keep outpacing, then that group will then start retiring past you. and then maybe one person stays with you, maybe no one does, and you'll have another lonely period. I'm saying this because I used to think that there was

[3:04] YouTube https://youtu.be/PbGTZ_S-CfQ?t=177 || How To Know Which Friends to Cut
something wrong with me when in reality I just didn't understand what the nature of being exceptional meant. And so I'm saying this purely from a definitional perspective. To be exceptional means that you are the exception. It means that you are not normal. And so it's normal for normal people to find you

[3:23] YouTube https://youtu.be/PbGTZ_S-CfQ?t=196 || How To Know Which Friends to Cut
abnormal if you do things that are not normal. Don't let people who have mediocre goals deter you from taking actions that make you great because it makes you different. Realizing that I thought most people actually made no sense. They say they had these goals, but they took no action. And they called

[3:42] YouTube https://youtu.be/PbGTZ_S-CfQ?t=215 || How To Know Which Friends to Cut
me work obsessed. They would tell me I should take time off and they're like, "Hey, you're not you're not you're not as cool anymore. You're not you're not hanging out with the boys. was like, "Why aren't you participating in the fantasy league? Why aren't you watching football on Sunday with us?" And for me,

[3:53] YouTube https://youtu.be/PbGTZ_S-CfQ?t=226 || How To Know Which Friends to Cut
I actually used to love watching football uh with my friends. It was actually one of my biggest things that I look forward to. But the thing is is that like I needed that Sunday cuz I had to prep workouts. I had to prep the music list for the next day. I had to run billing. I had to do all this other

[4:04] YouTube https://youtu.be/PbGTZ_S-CfQ?t=237 || How To Know Which Friends to Cut
work. And the thing is is that like I looked at that football game and I was like, "My goals are more important to me than this." And so I think that a lot of people don't actually look at themselves in the mirror and say like one year from today will I will I remember this football game or will I remember the

[4:20] YouTube https://youtu.be/PbGTZ_S-CfQ?t=253 || How To Know Which Friends to Cut
fact that I'm not where I said I wanted to be. And to me that was significantly more painful. Now this is an uncomfortable fact for a lot of people. Your ability to delay gratification is actually a function of intelligence. And so your ability to learn at a longer and longer delay is something that comes I

[4:38] YouTube https://youtu.be/PbGTZ_S-CfQ?t=271 || How To Know Which Friends to Cut
mean we're talking from primates all the way up. And so basically if you want to teach a monkey how to do something you have to say hey do this thing and then immediately give them a reward. And the longer that period goes on the less trainable they are. The sign of intelligence is that you can actually

[4:54] YouTube https://youtu.be/PbGTZ_S-CfQ?t=287 || How To Know Which Friends to Cut
expand the reinforcement window and they can still abstract it back to the original action. If you want to practice intelligence, then being able to actively delay your need for a result or reward from the work you do will make you a more intelligent person because your rate of learning will actually

[5:15] YouTube https://youtu.be/PbGTZ_S-CfQ?t=308 || How To Know Which Friends to Cut
increase despite the fact that your reward rate will decrease in the short term. And so to give you full transparency on what 2025 might look like if you accomplish your goals at the end, you might have a different friend group or no friends at all for a season because you don't become like the people

[5:33] YouTube https://youtu.be/PbGTZ_S-CfQ?t=326 || How To Know Which Friends to Cut
you admire. You become like the people you want to impress. Harvard made this, you know, wonderful study years ago about the best predictor of someone's long-term material success was what they called their reference group. Now, this has been misqued in places by the five people you spend the most time with, but

[5:50] YouTube https://youtu.be/PbGTZ_S-CfQ?t=343 || How To Know Which Friends to Cut
it's actually the five people you compare yourself to, and that's a very big difference. Now, I want to take it a step further because I think to myself, what are the things that affect our behavior? And so, it's really about the people that you want to impress, not necessarily even who you compare yourself to, because it's the people

[6:08] YouTube https://youtu.be/PbGTZ_S-CfQ?t=361 || How To Know Which Friends to Cut
whose voices you hear when you're about to make a big life decision. And so when you make a big life decision, you don't listen to the people closest to you. You should listen to the people closest to your goals. And some of them may not be in your neighborhood or your city or your state or your high school or your

[6:25] YouTube https://youtu.be/PbGTZ_S-CfQ?t=378 || How To Know Which Friends to Cut
college. They might just be people you follow on the internet. And you have to abstract what would that person think about this decision? Not my mom, not my homie, not my uncle, or that person at church. And so I think this is a great transition of thinking through instead of necessarily even having mentors,

[6:42] YouTube https://youtu.be/PbGTZ_S-CfQ?t=395 || How To Know Which Friends to Cut
having heroes and transposing what you think their decision-making calculus would be onto your life. And so it's interesting is that I will have conversations with entrepreneurs and they'll say, "Hey, here's my current condition. This is my desired state. This is what I perceive my obstacle to be." And I say, "Okay, well, what do you

[7:00] YouTube https://youtu.be/PbGTZ_S-CfQ?t=413 || How To Know Which Friends to Cut
think?" And they're like, "Well, I think you're going to say I should do X, Y, and Z." And I'm like, "You're right. Why aren't you?" They're like, "Well," and the thing is is that basically what they answer with after that well is in essence other people's opinion who aren't at the place they want to be.

[7:16] YouTube https://youtu.be/PbGTZ_S-CfQ?t=429 || How To Know Which Friends to Cut
Real quick, if you're a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So, my team and I put together the $100 million scaling roadmap, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went

[7:30] YouTube https://youtu.be/PbGTZ_S-CfQ?t=443 || How To Know Which Friends to Cut
through and more importantly, where they got stuck and how they got past it. And so we broke it in these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of functions of the

[7:43] YouTube https://youtu.be/PbGTZ_S-CfQ?t=456 || How To Know Which Friends to Cut
business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so no matter what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap,

[7:57] YouTube https://youtu.be/PbGTZ_S-CfQ?t=470 || How To Know Which Friends to Cut
plug in your business information, and if you want us to actually help you deconrain the business and you're trying to scale, we'd love to help you out on the thank you page. You can just book a call with my team and we will look at the business, see if we can help, and if we can, we'll invite you out to Vegas

[8:11] YouTube https://youtu.be/PbGTZ_S-CfQ?t=484 || How To Know Which Friends to Cut
and we'll do this in person live.


VIDEO
TITLE: Helping a $2.8M Catering Biz Hit $8M (Seasonal Problem)
URL: https://youtu.be/PgohOZaYOpU
PRIMARY_TOPIC: mindset
TOPICS: mindset, case-study,scaling

[0:00] YouTube https://youtu.be/PgohOZaYOpU?t=0 || Helping a $2.8M Catering Biz Hit $8M (Seasonal Problem)
All right. Uh, my name is Matthew. I sell premium catering experiences to private clients looking to celebrate milestone events in Sydney. Great. We do about 2.8 million this year with 40% net profit. I would like to be at 8 million in two years. Let's go. The main constraint se seasonally. So, we do about 65% of our annual revenue in 6 months. And if I don't solve this, I

[0:21] YouTube https://youtu.be/PgohOZaYOpU?t=14 || Helping a $2.8M Catering Biz Hit $8M (Seasonal Problem)
either say no to demand in summer or I am supply constrained in h sorry or I am overstaffed in winter. Yeah. So, uh, one thing right off the bat I will say is that this is a feature, not a bug of the industry that you're in, right? Same thing as lawn care guys, same thing as guys who do snow plowing.

[0:39] YouTube https://youtu.be/PgohOZaYOpU?t=32 || Helping a $2.8M Catering Biz Hit $8M (Seasonal Problem)
It's just a it's a super common thing. Swimming pools sometimes obviously in the summer. So, like there there are industries that are just going to be more smoothies if you summer versus Italian ice store. Like there's a lot, right? Um, that are seasonal. Now, couple questions. So catering, what is your what is your hot season again?

[0:59] YouTube https://youtu.be/PgohOZaYOpU?t=52 || Helping a $2.8M Catering Biz Hit $8M (Seasonal Problem)
Busy season. Yeah. What is the busy season? Pretty much uh September through February. Okay. And so from now until September is when it's slow. Yes. So what why are people not celebrating from now until September? Actually, I'm not even sure. Festive season, I think. Yeah, it's it's not it's not as much of a festive season. I think people don't spend as much money um going through winter.

[1:29] YouTube https://youtu.be/PgohOZaYOpU?t=82 || Helping a $2.8M Catering Biz Hit $8M (Seasonal Problem)
I don't know if any of that has to do with But you still have in general. East uh don't worry about economy. They whatever. I just remove economy from from Lexington. There's nothing you can do about it. So, okay. So, people don't do Easter. You don't do corporate events. We do do corporate. Yes. So we target corporate through winter more so they have better lifetime value but they have lower spend per per event which lowers

[1:53] YouTube https://youtu.be/PgohOZaYOpU?t=106 || Helping a $2.8M Catering Biz Hit $8M (Seasonal Problem)
gross profit. So okay we do market more or less exclusively to to private. Okay. I'm just like it actually doesn't sound like you're actually in that seasonal of a business. People have like I mean I started with that but like catering happens year round. I mean shoot I cater every single week. Yeah. So we we we do large events. So typically kind of 60 to 100 people going to be like birthday parties, engagements, weddings there all year

[2:20] YouTube https://youtu.be/PgohOZaYOpU?t=133 || Helping a $2.8M Catering Biz Hit $8M (Seasonal Problem)
round. Um but a lot of the corporate rush that comes through in summer for end of year staff parties u things of that nature. That's what it takes us like well beyond uh our capacity which gives us our busy season and then through winter we just we lose a lot of that. You subsist in the not in the off season.

[2:41] YouTube https://youtu.be/PgohOZaYOpU?t=154 || Helping a $2.8M Catering Biz Hit $8M (Seasonal Problem)
Correct. Do you like lose money or break even in the offseason? No, no, we're still profitable. We have a really good We have strong gross profit and strong margins. So, we're still good. I just like to make more money. Okay, got it. Um, okay. So, a couple things. So, currently, how are you getting customers?

[3:01] YouTube https://youtu.be/PgohOZaYOpU?t=174 || Helping a $2.8M Catering Biz Hit $8M (Seasonal Problem)
We have really strong organic SEO and we also do a lot of uh Google ads. Okay, that's the most that they're the main channels. So we have probably 50% organic, probably 40% organic, 40% ads, 20% referral. Okay. Do some top on meta, but it's less tracked. Um it's more of a brand awareness. Got it. So SEO and PPC kind of kind of rule rule the day. Um okay. So what stops you from spending more on PPC? Are

[3:28] YouTube https://youtu.be/PgohOZaYOpU?t=201 || Helping a $2.8M Catering Biz Hit $8M (Seasonal Problem)
you maxed out? Like is it stop being profitable? Like what's what's stopping you there? Search volume and lead quarterly drops through winter. Okay. So our back to LGB still strong at a 12 to1. So we can just spend more. I'm trying to find my I guess my constraint or my my question. My main question becomes I have considered popping up a corporate delivery like a um prepackaged

[3:57] YouTube https://youtu.be/PgohOZaYOpU?t=230 || Helping a $2.8M Catering Biz Hit $8M (Seasonal Problem)
typical corporate catering setting through y to be a kind of entity under cater by matt which would be a year round service because they have a very inverted um seasonally to the event side where like the corporate are ordering more of that delivery but it's it's I don't want to get distracted like I'll watch a lot of your content I don't want to chase the woman in the red dress because it's a whole new business. Yeah.

[4:20] YouTube https://youtu.be/PgohOZaYOpU?t=253 || Helping a $2.8M Catering Biz Hit $8M (Seasonal Problem)
Well, I guess the pro like the problem that we're trying to solve here like you are profitable. You're running 40% even in the fact that there's on and off cycle. So, to grow the business, we could ignore the fact that it's lumpy. I'll give you two examples of this. So, uh Harry and Davids, it's a chocolate company here in the US does like 100% of

[4:38] YouTube https://youtu.be/PgohOZaYOpU?t=271 || Helping a $2.8M Catering Biz Hit $8M (Seasonal Problem)
their annual profit in the month of December. And then the other 11 months of the year, they have their mall location and they just lose money. That's number one. Other is if you look at like insurance, right? Um insurance makes money every year and then every eighth year there's a hurricane Katrina and they lose a bunch of money. And so I think what we what we need to replace is the difference between volatility and

[5:03] YouTube https://youtu.be/PgohOZaYOpU?t=296 || Helping a $2.8M Catering Biz Hit $8M (Seasonal Problem)
risk. So you can have something that is volatile but not risky. So insurance is volatile but not risky. Same as this chocolate thing. It's volatile in the fact that it changes a lot month to month to month, but it's not risky because it's predictable. You know that every season this is going to happen.

[5:19] YouTube https://youtu.be/PgohOZaYOpU?t=312 || Helping a $2.8M Catering Biz Hit $8M (Seasonal Problem)
And so if we know it's going to happen, then we can predict it. If we can predict it, we can plan for it, right? So all that to say, if we change nothing about the business, but you simply did twice as much, what stops you from doing that? Nothing. Okay. Uh everything everything's quite efficient to be frank. We can we can just spend more, hire more.

[5:42] YouTube https://youtu.be/PgohOZaYOpU?t=335 || Helping a $2.8M Catering Biz Hit $8M (Seasonal Problem)
Well, then I think you have have that answer. I think what what feels annoying is you just wish that I you know if you're Harry and Davids you wish that the other 11 months of the year people celebrated chocolate as much, right? Um but you're just going to have a slow season and a hot season and that's fine especially especially since you're not losing money in the offseason. So I don't think you actually have a big

[6:02] YouTube https://youtu.be/PgohOZaYOpU?t=355 || Helping a $2.8M Catering Biz Hit $8M (Seasonal Problem)
problem to solve here. I think we just need to do more of what's working. M I wish I could pull some magic uh uh business model out of a hat, but if you're profitable all the months of the year and then some months you just make more money, that just sounds like a business that has a predictable cycle, right?

[6:21] YouTube https://youtu.be/PgohOZaYOpU?t=374 || Helping a $2.8M Catering Biz Hit $8M (Seasonal Problem)
I mean, think about the alternative. It could be unpredictable. That would suck. Yeah. No, it's it's it's almost predictable to the to the percent to be honest. It's pretty pretty consistent. Um, I've I've been trying to contemplate like how to get around this without actually starting a new business. And I was just I've been thinking about it for a couple of years. I thought maybe maybe

[6:39] YouTube https://youtu.be/PgohOZaYOpU?t=392 || Helping a $2.8M Catering Biz Hit $8M (Seasonal Problem)
Alex would figure something out, but I maybe it is just that it's just a feature. No, what I would like to do is just focus all of your time on not trying to solve that problem and solving the more important problem, which is like how do we double PPC and probably get meta ads going? Like if you did nothing else this year, doubled PC PPC and just cracked meta ads, you'd hit your goal.

[7:03] YouTube https://youtu.be/PgohOZaYOpU?t=416 || Helping a $2.8M Catering Biz Hit $8M (Seasonal Problem)
Yeah. So, it's like if you can double the business doing one thing, why do four touch, right? Yeah. That's it, man. I mean, the whole point of of theory of constraints is focus and it's just being able to say all the things you say no to. Like, there's such limited resources in a small business. The biggest one being your time, your effort, and your mental bandwidth. If you can just say like, I'm not looking at this anymore because this is just a feature of my business and I'm so

[7:28] YouTube https://youtu.be/PgohOZaYOpU?t=441 || Helping a $2.8M Catering Biz Hit $8M (Seasonal Problem)
grateful because all my competitors will be distracted by the shiny object. Like let them worry about that while you just keep crushing it and them. Okay, cool. Yeah, cool. Thank you. Appreciate you, man. Congratulations. Thank you. All right. Thanks, brother. Talk soon. Byebye.


VIDEO
TITLE: A Lifetime of Personal Development in 18 Minutes
URL: https://youtu.be/PsxOnxIU274
PRIMARY_TOPIC: mindset
TOPICS: mindset, mindset

[0:00] YouTube https://youtu.be/PsxOnxIU274?t=0 || A Lifetime of Personal Development in 18 Minutes
A lot of selfwork can be summarized into thoughts aren't true. Feelings don't require actions. Things aren't good or bad. They just are. Our greatest enemy is ignorance. To change your life, change your surroundings. Our actions, not our pasts, define who we are. I think that's pretty much probably 95%

[0:22] YouTube https://youtu.be/PsxOnxIU274?t=15 || A Lifetime of Personal Development in 18 Minutes
of selfwork. I stand by my statement. Thoughts aren't true. Feelings don't require action. Things aren't good or bad. They just are. Our greatest enemy is ignorance. To change your life, change your surroundings. Our actions, not our pasts, define who we are. Man, I could unpack all of those. So, let's start with ignorance.

[0:45] YouTube https://youtu.be/PsxOnxIU274?t=38 || A Lifetime of Personal Development in 18 Minutes
So I am not a moralist but if I were a moralist then I would say that ignorance is the only evil and therefore knowledge is the only good and so most atrocities if we define them that way that humans inflict on one another comes from ignorance. We don't know something about the other person or the other

[1:10] YouTube https://youtu.be/PsxOnxIU274?t=63 || A Lifetime of Personal Development in 18 Minutes
party. And if we had absolute context on why someone does what they do, if we lived their life, then we would have absolute knowledge on it and then we would be them. And so then we probably wouldn't try to hurt them because we would be them. And so I see the pursuit of knowledge and its correlary how I like it, the pursuit of

[1:32] YouTube https://youtu.be/PsxOnxIU274?t=85 || A Lifetime of Personal Development in 18 Minutes
learning, changing our behavior to be my ultimate purpose in life. Because if I think about myself as going through life, then I want to learn as much as I can, which is changing my behavior ideally suited to the direction that I want to go in. As for the if you want to change your life, change your

[1:49] YouTube https://youtu.be/PsxOnxIU274?t=102 || A Lifetime of Personal Development in 18 Minutes
surroundings. If we want to behave a certain way, then we want to increase the likelihood that a behavior occurs. And so BF Skinner said this, and I just love this. It's like my most savage quote of his. He says, "People say, "You can lead a horse to water, but you can't make it drink." False. He said,

[2:18] YouTube https://youtu.be/PsxOnxIU274?t=131 || A Lifetime of Personal Development in 18 Minutes
"If I dehydrate the horse, I salt its mouth, I put it in the heat, and I put its face one inch away from water, I can vibably guarantee that it will drink." And I think about that visual all the time when I think about myself as the horse and I think to myself, what is the behavior that I want drinking water and

[2:39] YouTube https://youtu.be/PsxOnxIU274?t=152 || A Lifetime of Personal Development in 18 Minutes
what is the salt in my mouth? And what is the dehydration, the motivation for this behavior that I can create? And so I am not a believer in free will. I believe that we respond to the conditions that we've had and then we learn behaviors as a result of those things. And so, for example, I could get

[2:58] YouTube https://youtu.be/PsxOnxIU274?t=171 || A Lifetime of Personal Development in 18 Minutes
everyone in here, the entire crew to get naked. Guarantee you I could do it. All I would do is I just crank up the temperature and I'd wait and eventually everyone would get naked. It would happen. And so, everyone has this idea that they have this free will. But that's what would happen eventually.

[3:13] YouTube https://youtu.be/PsxOnxIU274?t=186 || A Lifetime of Personal Development in 18 Minutes
And so, if that's true, then we have significantly less control and at the same time more control over our behavior if we can stack the deck in our favor. And so part of the reason going to bed at 9:00 p.m. is so powerful is because we're changing the conditions so that we can change our behavior. If all of your

[3:32] YouTube https://youtu.be/PsxOnxIU274?t=205 || A Lifetime of Personal Development in 18 Minutes
friends are poor, Harvard did that long study and said that the the number one correlate was your reference group, which is who you compare yourself to. Also note, not who you spend the most time with, it's who you compare yourself to. And so if you want to change your life, change who you compare yourself

[3:44] YouTube https://youtu.be/PsxOnxIU274?t=217 || A Lifetime of Personal Development in 18 Minutes
to, number one. But part of who you compare yourself to is who you spend your time with or who at least you consume the most of. So, if you're doing this, then maybe that's a good thing. Or maybe it's a terrible thing because you're comparing the wrong people. But either way, if you want to get fit, if

[4:00] YouTube https://youtu.be/PsxOnxIU274?t=233 || A Lifetime of Personal Development in 18 Minutes
you get around fitter people, you will be deprived of fitness because you'll be the least in shape person. And then all of a sudden, you'll be more motivated. If you are poor, but you're the richest of your friends or the same level of wealth as your friends, then get around people who make more money. And then, of

[4:15] YouTube https://youtu.be/PsxOnxIU274?t=248 || A Lifetime of Personal Development in 18 Minutes
course, people say, "But I can't get around people who make more money." Okay. No one else has ever done it. No one who has had it worse than you has ever figured out how to do it. You're right. Right. Of course, you're not right. So, shut the up. Thoughts aren't true. Oh, I mean, how many things do we think

[4:37] YouTube https://youtu.be/PsxOnxIU274?t=270 || A Lifetime of Personal Development in 18 Minutes
every day that are just false? One, they can be factually false, but also from the um reactionary perspective. I'll give you an example. So, someone miscommunicates and wrongs me in some way, I get angry and think I should wrong them back. Now, that's my first thought. If I then say, what does that behavior increase the

[5:05] YouTube https://youtu.be/PsxOnxIU274?t=298 || A Lifetime of Personal Development in 18 Minutes
likelihood of occurring as a result? What do I want to have happen as a result of my behavior? Well, I want them to apologize or I want them to just not do that again. Well, then me reacting back to them increases the likelihood that they will retaliate. And so in doing what my first thought was, I increase the likelihood of the negative

[5:28] YouTube https://youtu.be/PsxOnxIU274?t=321 || A Lifetime of Personal Development in 18 Minutes
occurrence that I'm trying to avoid. And so thinking through what happens after that thing in interpersonal dynamics and also from a business decisions perspective has helped me so much. Like I've had I'll give you an example of one that happened not that long ago. Somebody reached out to me, relatively

[5:47] YouTube https://youtu.be/PsxOnxIU274?t=340 || A Lifetime of Personal Development in 18 Minutes
big account, and says, "Hey, um, can you read my book? It would mean the world to me if you left me an endorsement." Um, and I said, "Out of respect for you, I won't just ghost this message or or give you a half-hearted answer and then just hope that you forget that I said yes. I'm not going to endorse your book, but you're

[6:10] YouTube https://youtu.be/PsxOnxIU274?t=363 || A Lifetime of Personal Development in 18 Minutes
welcome to send it to me. I will probably just flip through it because I have a lot of other books that I need to read that are more closely related to my goal. But I appreciate the flattery that's implied in you asking me to do that. Before I wrote that message, I was like, "Okay, what do I want to have happen

[6:28] YouTube https://youtu.be/PsxOnxIU274?t=381 || A Lifetime of Personal Development in 18 Minutes
after I send this message?" Now, if I say the if I just ghost him, then I will probably have a null outcome. And he'll probably have a slight negative because he'll remember, but but he'll be like, "Okay, fine. and that was his way of saying no. But if I say if I compliment him, thank him for the compliment with

[6:45] YouTube https://youtu.be/PsxOnxIU274?t=398 || A Lifetime of Personal Development in 18 Minutes
me and also tell the truth, I'll probably get somebody who in the future will know that my yes means something when I when I choose to do it. And so it's thinking like two steps ahead of what happens after I say this thing back and is how do I increase the likelihood of that second move, not the first move.

[7:01] YouTube https://youtu.be/PsxOnxIU274?t=414 || A Lifetime of Personal Development in 18 Minutes
And it sounds silly to say because people are like, "Oh, of course." But like I don't think most people do that. And it has helped me so much. And even like with interpersonal damage with with my marriage with Ila, if I want Ila to to talk to me a certain way, then if I punish her when she doesn't talk to me

[7:26] YouTube https://youtu.be/PsxOnxIU274?t=439 || A Lifetime of Personal Development in 18 Minutes
that way, what she'll really do is she'll avoid talking to me in general. And so it's like I have to find a time when she does that thing so that I can immediately reward her so that I can increase the likelihood that it occurs. And so I I think about this all the time with most of the dynamics that we have.

[7:41] YouTube https://youtu.be/PsxOnxIU274?t=454 || A Lifetime of Personal Development in 18 Minutes
And so um anyways, I'll just stop on that tangent. But I think uh this is something especially over the last year that I've as a rehabilitating people pleaser, big people pleaser. Uh being able to make your needs known, being able to make demands uh is a real skill and it's a it's so strange given that pursuing your needs is maybe one of

[8:08] YouTube https://youtu.be/PsxOnxIU274?t=481 || A Lifetime of Personal Development in 18 Minutes
the most fundamental human things that there is. But I kind of realized that especially people that you respect in a sort of social dynamics way, people don't want to hear what they want to hear. They want to hear what you actually think about a thing. So so many times someone will ask your opinion.

[8:26] YouTube https://youtu.be/PsxOnxIU274?t=499 || A Lifetime of Personal Development in 18 Minutes
What do you think of the Oppenheimer movie? What you think they want to hear is whatever they think, which is, oh, wasn't it great? Did you watch I'm actually Yeah, I did. Did you get Sour Patch Kids? Yeah, I did. Uh, but what they actually want to hear, if you were to say, do you know what it is, man?

[8:39] YouTube https://youtu.be/PsxOnxIU274?t=512 || A Lifetime of Personal Development in 18 Minutes
Like, I don't know. It was just a little sort of drawn out for me and all of the visual effects felt a little bit more. I haven't seen it. I don't know. But what you think people want to hear is not what they actually want to hear. They want to hear what you think. And that requires you to tell the truth. And

[8:57] YouTube https://youtu.be/PsxOnxIU274?t=530 || A Lifetime of Personal Development in 18 Minutes
oddly enough, that means that telling someone what they don't want to hear ends up with a bigger net positive for you than actually giving them the thing that they wanted. for the business owners or for the advertisers in the room or the people who make content. By the way, this is the ultimate hack is

[9:13] YouTube https://youtu.be/PsxOnxIU274?t=546 || A Lifetime of Personal Development in 18 Minutes
just tell the truth because when you do that, you will by definition make very unique content because everyone else is so afraid of thinking or saying what they actually think. And so you can stand out without trying to stand out. The problem is that the vast majority of people who quote make content or try to

[9:30] YouTube https://youtu.be/PsxOnxIU274?t=563 || A Lifetime of Personal Development in 18 Minutes
quote add value just regurgitate what they think adds value rather than just saying what they really think. Also the benefit of experience because it's the only way that you can stress test whether or not this thing that you're trying to talk about is an actual thing. And you also get an extra perspective on that too when you know

[9:47] YouTube https://youtu.be/PsxOnxIU274?t=580 || A Lifetime of Personal Development in 18 Minutes
that this is what most other people say about a thing and I have tried it and this is my perspective on not only the thing but why other people think that this thing is a thing given that I know that it doesn't work feelings don't require action very similar I think this one is super powerful for will relate to all phases but especially

[10:11] YouTube https://youtu.be/PsxOnxIU274?t=604 || A Lifetime of Personal Development in 18 Minutes
the beginner so if you're a beginner You have to separate you feeling something and you acting on that feeling. Because you may feel hopeless many, many times, but you need to continue to do the activities that are aligned with your goal. You may feel hungry, but you need to not eat the cookie to stay aligned with your goal.

[10:30] YouTube https://youtu.be/PsxOnxIU274?t=623 || A Lifetime of Personal Development in 18 Minutes
You may feel angry, but know that retaliating at your coworker has no likely positive outcome. You may hate your boss, but undermining them in front of the team may make you feel good in the moment, but again destroy your long-term career prospects. And so, I think creating a gap. And so, I was talking to one of our CEOs who was

[10:48] YouTube https://youtu.be/PsxOnxIU274?t=641 || A Lifetime of Personal Development in 18 Minutes
having a little bit of stress issue. And I said, I want you to think that you're a Yeti can. I want you to think you're one of these cans that has a vacuum between both walls. I was like, you got your feelings on one side. You've got your internal temperature and you've got your external temperature. And I was

[11:01] YouTube https://youtu.be/PsxOnxIU274?t=654 || A Lifetime of Personal Development in 18 Minutes
like, I just want you to do this. Just create space. and space within the context of behavior is time which is when I feel something and I have the desire to act on it you can at that moment you have the lowest action threshold which means that you're the highest likelihood of behaving or doing something is when you have this feeling

[11:22] YouTube https://youtu.be/PsxOnxIU274?t=675 || A Lifetime of Personal Development in 18 Minutes
and so I want to make as logical of decisions as I possibly can hopefully we're all aligned on the fact that logical decisions in general work out better than illogical decisions and so if we make logical decisions on a regular basis then we'll have longerterm outcomes. If we want to increase the likelihood that our decisions in general

[11:38] YouTube https://youtu.be/PsxOnxIU274?t=691 || A Lifetime of Personal Development in 18 Minutes
are logical, then we want to create space between when we feel and when we do. And encapsulated in one sentence, it's just because you feel something doesn't mean you need to act on it. And if you have an idea that you want to act on because of a feeling, if it still feels good in the morning, then do it. But

[11:59] YouTube https://youtu.be/PsxOnxIU274?t=712 || A Lifetime of Personal Development in 18 Minutes
I've never regretted taking time before acting when I was angry. But I sure as hell have regretted almost everything that I've done immediately the moment I felt angry. Things aren't good or bad. They just are. Oh, this is the essence of Mosy. Um I'm not the only one. Um, so I think what makes life more difficult

[12:31] YouTube https://youtu.be/PsxOnxIU274?t=744 || A Lifetime of Personal Development in 18 Minutes
for people is the judgment they have on themselves about what they believe they're supposed to do or supposed to have achieved or that this condition or this thing that happened is good or bad or it should have been good or should have been better. And the story of the boy with the horse in the village. I'll tell it in 30 seconds,

[12:52] YouTube https://youtu.be/PsxOnxIU274?t=765 || A Lifetime of Personal Development in 18 Minutes
which is uh dad gets kid a horse and everybody in the village says that's amazing. The old man says we'll see. And then the kid is riding the horse and he breaks his leg and everyone in the town says, "Oh, that's so horrible." And the old man says, "We'll see." And then the army comes to town to take all of the young

[13:10] YouTube https://youtu.be/PsxOnxIU274?t=783 || A Lifetime of Personal Development in 18 Minutes
men to war and the kid can't go because his leg is broken. And everyone says, "That's amazing." And the old man says, "We'll see." And the thing is is that as we continue to play out the timeline of life, we can't know if anything is good or bad until the day we die. And the day we die, it won't matter cuz we'll be

[13:24] YouTube https://youtu.be/PsxOnxIU274?t=797 || A Lifetime of Personal Development in 18 Minutes
dead. And so it means that at the end of the day, all the things that occur simply occur. And for me, reminding myself of that, that I think this is bad or I think this is good, it limits the peaks and it also limits the valleys. And saying this just is. And I think it's in my opinion absolute acceptance of the world without

[13:46] YouTube https://youtu.be/PsxOnxIU274?t=819 || A Lifetime of Personal Development in 18 Minutes
casting judgment on it. And it's difficult to do because we all want to make judgments and we have to make judgments in order to live. We have to approximate this is a good decision, bad decision. This is a decision that will increase likelihood that what I want to have happen will happen. But most of the

[13:59] YouTube https://youtu.be/PsxOnxIU274?t=832 || A Lifetime of Personal Development in 18 Minutes
good bads that we have that are coming up are not for our own benefit, are not aligned with our goals. They're aligned with one person that told us something when we were 7 years old and then we incorporated that and we say, "Oh, this is bad." because someone else when we were a kid like you hit your head and

[14:12] YouTube https://youtu.be/PsxOnxIU274?t=845 || A Lifetime of Personal Development in 18 Minutes
then you look at the adult and the adult says that's bad and you say oh it's bad I'm going to cry now right and so there are so many thousands and millions of those tiny judgments that are passed on to us that do not serve us and so for me it has been more beneficial to whitewash everything and then actively

[14:28] YouTube https://youtu.be/PsxOnxIU274?t=861 || A Lifetime of Personal Development in 18 Minutes
rebuild what I believe to be good or bad based on those things but with a baseline reality that none of it is it is kind of narcissistic or soypistic to believe that you know whether a thing is good or bad means you know the future you know what the outcome of this is going to be right there's this story

[14:48] YouTube https://youtu.be/PsxOnxIU274?t=881 || A Lifetime of Personal Development in 18 Minutes
that uh I couldn't believe it it's about September 11th so I didn't realize this but the night before September 11th actually had quite bad weather I think and it meant that people getting home from baseball games got home way later and then you'll remember the morning of September 11th It's beautiful blue clear

[15:10] YouTube https://youtu.be/PsxOnxIU274?t=903 || A Lifetime of Personal Development in 18 Minutes
skies. So, had that storm been only 12 hours later, the whole world would have been different. But it wasn't. There's this story of a guy who was going for a meeting and I think it was his birthday. The lady that he worked with had got him one of these uh illustration ties, sort of gaudy, hideous thing with drawings all

[15:32] YouTube https://youtu.be/PsxOnxIU274?t=925 || A Lifetime of Personal Development in 18 Minutes
over it. And he was wearing a shirt that clashed with it. And she gifted him this as they had coffee on the morning of September 11th early downtown Manhattan. And she says, "Look, your shirt's wrinkled and it really doesn't go with this tie. Wear the tie. It'll make you feel confident. It's a nice present for

[15:51] YouTube https://youtu.be/PsxOnxIU274?t=944 || A Lifetime of Personal Development in 18 Minutes
you." So he goes back to the hotel. She goes to the North Tower. She dies. He's alive. How on earth are you supposed to say giving that tie was good or bad? you you have no idea what's going to happen downstream from the things that are cut. So I know this guy who has a podcast and years ago he like snapped his Achilles

[16:14] YouTube https://youtu.be/PsxOnxIU274?t=967 || A Lifetime of Personal Development in 18 Minutes
and could barely walk. And so the crazy thing is is that many people in that time would have been like this is the worst thing that could have possibly happened. But because he had snapped his Achilles he was like well I have to make the best of this. I have to do something. I might as well stick with

[16:30] YouTube https://youtu.be/PsxOnxIU274?t=983 || A Lifetime of Personal Development in 18 Minutes
that podcast that I said I was going to start. And then years later, he became a top 50 podcast in the world. And I think an amazing frame is you can make anything that feels circumstantially negative in the moment if you ask the question, what would make this thing the best thing ever? And so I would argue,

[16:50] YouTube https://youtu.be/PsxOnxIU274?t=1003 || A Lifetime of Personal Development in 18 Minutes
maybe you would agree that you snapping your Achilles was probably the best thing that ever happened to you because it got you here. And Right now, you probably have your version of the snapped Achilles that's going on in your life, but there's also the version of the top 50 in the world podcast that is waiting for you to take

[17:13] YouTube https://youtu.be/PsxOnxIU274?t=1026 || A Lifetime of Personal Development in 18 Minutes
action as a result of your snapped Achilles. Real quick, if you're a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So my team and I put together the $100 million scaling road map, which is basically 200 hours of us looking over all the portfolio companies we've had

[17:29] YouTube https://youtu.be/PsxOnxIU274?t=1042 || A Lifetime of Personal Development in 18 Minutes
and what stages of growth they went through and more importantly where they got stuck and how they got past it. And so we broke it into these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you,

[17:43] YouTube https://youtu.be/PsxOnxIU274?t=1056 || A Lifetime of Personal Development in 18 Minutes
what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so no matter what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. You

[17:57] YouTube https://youtu.be/PsxOnxIU274?t=1070 || A Lifetime of Personal Development in 18 Minutes
can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you deconstrain the business and you're trying to scale, we'd love to help you out on the thank you page. You can just book a call with my team and we will look at the business, see if we can help. And if we can, we'll invite you

[18:12] YouTube https://youtu.be/PsxOnxIU274?t=1085 || A Lifetime of Personal Development in 18 Minutes
out to Vegas and we'll do this in person 21:4


VIDEO
TITLE: How I Met My Wife
URL: https://youtu.be/Pt4fBDG2xJs
PRIMARY_TOPIC: mindset
TOPICS: mindset

[0:00] YouTube https://youtu.be/Pt4fBDG2xJs?t=0 || How I Met My Wife
How did you guys meet? Real Greg. There you go. That's my question. We met on Bumble. Greg, I don't know if you've heard about it, but it's a dating app. And Alex had I think his profile was like um that looks sick. Own own. It's four gyms working out whiskey. Cheap bourbons. Expensive steak. Expensive steak. Sorry. Sorry. Sorry.

[0:24] YouTube https://youtu.be/Pt4fBDG2xJs?t=17 || How I Met My Wife
Something cheesy. And then you had a picture of you. She says as she as it converted her and then then you had a picture of yourself from college in the water from spring break. My she says that I was 25. College was not like that long ago. I know but when I met you I was like you don't look the same. I was bigger.

[0:47] YouTube https://youtu.be/Pt4fBDG2xJs?t=40 || How I Met My Wife
Uh and then we met for fro yo for our first date. And I think Alex wrote me off immediately cuz I have a back tat. I did. and he saw it, which by the way I got when I was like 18 and drunk and high, so sorry, but yeah, it was tough. Uh, then you immediately were like rude to me. Not rude, but you just were very I was trying to get the date over with.

[1:05] YouTube https://youtu.be/Pt4fBDG2xJs?t=58 || How I Met My Wife
Neutral. And then we sat down and started talking. Then you warmed up and then I realized that you needed to eat and that was part of it. And then once you had the food, I think you were much friendlier. Nothing like sprinkles to cheer the day up.


VIDEO
TITLE: This One 2-Minute Video Made Me $10 Million
URL: https://youtu.be/Q35d-ng48N0
PRIMARY_TOPIC: mindset
TOPICS: mindset, content

[0:00] YouTube https://youtu.be/Q35d-ng48N0?t=0 || This One 2-Minute Video Made Me $10 Million
Advice to my younger self. Document your life more. Otherwise, you'll forget the details. And the details are what make it worth remembering. That's powerful. I always tell my friends, we got to we got to take more pictures, more videos. Whatever the amount that you take, it's not enough. Like, always take more. Not because you want to show anybody, but just because when I have those from the years past, I'm always so grateful I do. So, what

[0:28] YouTube https://youtu.be/Q35d-ng48N0?t=21 || This One 2-Minute Video Made Me $10 Million
role has that played in your life? And how do you have you done that? Well, I was notorious for not documenting anything for most of my life. And I think I have a different tweet that says, "The biggest regret I have is not documenting the failures." Is like not documenting the low points because everyone wants to document the success story, but the only way you have success story is if you show where you came from.

[0:48] YouTube https://youtu.be/Q35d-ng48N0?t=41 || This One 2-Minute Video Made Me $10 Million
And where you came from is the shitty part. And so like I did 30 something launches of gyms. I only made one recording and it's like two minutes. Damn. And that one recording made me like $10 million because I ran it as an ad. Wow. Imagine if I had 30 other ones. But it was me in some random gym being like, "Look at this random gym I'm in in the middle of nowhere." You know, like and I'm like, "Isn't this weird?" I was

[1:13] YouTube https://youtu.be/Q35d-ng48N0?t=66 || This One 2-Minute Video Made Me $10 Million
like, "I just sold 200 people into this thing. Look at the stack of contracts." And I was actually not making as an ad. I was sending it to a group that I had just joined to try and show that I was cool. That like they were all these internet people. And I was like, "I do cool stuff, too." You know? I was like,

[1:26] YouTube https://youtu.be/Q35d-ng48N0?t=79 || This One 2-Minute Video Made Me $10 Million
I I I do stuff. Look, look at all these contracts. It was me flexing to a group. It wasn't even an ad. And then I ran it as an ad, then it murdered. Like people in the gym world are like, I remember that ad, right? Because it was so crazy because it was real. And so I think that the biggest mistake that I made from a marketing perspective, maybe even a life perspective, biggest is strong. One of

[1:46] YouTube https://youtu.be/Q35d-ng48N0?t=99 || This One 2-Minute Video Made Me $10 Million
the mistakes I made, um, is that I didn't document the low points. And so like I have a screenshot in my first book that's my when I had $1,000 in my bank account. Um and for the audience who's listening, the thousand my bank account for me um I had had you know six locations before that. So going from six gyms to $1,000 in a matter of

[2:06] YouTube https://youtu.be/Q35d-ng48N0?t=119 || This One 2-Minute Video Made Me $10 Million
like 90 days was very hard for me. And but it was hard enough that I do remember screenshotting it and being like remember this. Like don't make this mistake again. And it was a little bit of like at the time like self-punishment of being like you will not forget this. But as I've gained a little bit more grace to my younger self, I have those screenshots and I

[2:30] YouTube https://youtu.be/Q35d-ng48N0?t=143 || This One 2-Minute Video Made Me $10 Million
I've used that one screenshot of $1,000 in my bank account, probably more than any any screenshot I've had from my past. And I've used the I took one picture of me sleeping on the floor at the gym. one and I just sent it to my dad being like first night here, you know, and I'm so grateful that I took the picture because if I hadn't, I would

[2:46] YouTube https://youtu.be/Q35d-ng48N0?t=159 || This One 2-Minute Video Made Me $10 Million
and I have so many other crazy things that happened that I have no documentation of it. And so it's easy to say, "Hey, document." But the thing is is that documenting is a local cost for a global benefit. 3 minutes It costs you now, but it benefits you long term, which is why most people don't do it. And so what I've tried to do with what we've or how we've oriented

[3:08] YouTube https://youtu.be/Q35d-ng48N0?t=181 || This One 2-Minute Video Made Me $10 Million
our life is that I give myself local benefit and global benefit. So I get fast feedback loops for documenting what we do. Now so we document everything, but I also get really fast feedback because I post it. Now the problem is if you're not posting things, then you have no feedback cycle for remembering them, especially if they're tough.

[3:31] YouTube https://youtu.be/Q35d-ng48N0?t=204 || This One 2-Minute Video Made Me $10 Million
And so I think that one of the one of the the genius concepts of capture don't create etc is that it actually gives you a feedback loop on something that otherwise has no benefit because in the moment you remember it. It just happened in in some ways you're trying to forget it. Yeah. Right. But like when you think about the human experience when I think about my 85-year-old self like what makes the human experience in its entirety the human experience is the highs and the lows. Mhm.


VIDEO
TITLE: To Anyone Who Wants to Be Exceptional…
URL: https://youtu.be/Q3b1_I2JF_Y
PRIMARY_TOPIC: mindset
TOPICS: mindset

[0:01] YouTube https://youtu.be/Q3b1_I2JF_Y?t=0 || To Anyone Who Wants to Be Exceptional…
exceptional, you're going to be different from everyone else. That's what makes you exceptional. You can't fit in and also be exceptional. Both have discomfort. When you fit in, you have internal conflict because you're not being 100% you. When you're exceptional, you have external conflict because everyone sees you as different.

[0:19] YouTube https://youtu.be/Q3b1_I2JF_Y?t=12 || To Anyone Who Wants to Be Exceptional…
Pick one. When your friends start to say you've changed, remember it's because they don't know how to say you've grown. I define words a lot because it helps me kind of like made sense of the world and um like exceptional is is like an obvious one, right? We use the word exceptional like you are not like

[0:52] YouTube https://youtu.be/Q3b1_I2JF_Y?t=45 || To Anyone Who Wants to Be Exceptional…
everyone else. Um, but even saying it like that, like you are not like everyone else. And so if someone says you're not like everyone else, then you can just reframe that as like I'm exceptional and that's not a bad thing. Um, and most and I I don't and I actually think that most people have like this might be counter to most

[1:11] YouTube https://youtu.be/Q3b1_I2JF_Y?t=64 || To Anyone Who Wants to Be Exceptional…
people's beliefs, but I think most people have the potential to be exceptional and I because most people are peculiar in their own way. they just stifle that because they want to be accepted by most people but in so doing never accomplish what they want to do because they conform. Uh and so like if there's probably a lot of things about

[1:31] YouTube https://youtu.be/Q3b1_I2JF_Y?t=84 || To Anyone Who Wants to Be Exceptional…
the world or even your world around you that you're like this never made sense to me but then you do it anyways. And I I think that a lot of innovation and a lot of what makes people exceptional is feeling you know thinking that thought or seeing that thing and then being like huh I don't think I'm going to follow

[1:46] YouTube https://youtu.be/Q3b1_I2JF_Y?t=99 || To Anyone Who Wants to Be Exceptional…
that rule anymore. Like, why do I need to shower twice a day? Huh? Like, I don't know. Like, why do I need to wear different clothing? Huh? Like, there's just a lot of these social norms that people, you know, usually passed down to us or they're, you know, bred into us in high school and college and things like that. Um,

[2:04] YouTube https://youtu.be/Q3b1_I2JF_Y?t=117 || To Anyone Who Wants to Be Exceptional…
but it's like you see a guy who, you know, wears a cowboy hat and dresses certain way and he basically wants to say, I am this I am this archetype of person. But if cowboy boots aren't as comfortable for you as New Balances are and you know that and you still wear cowboy boots, I would call you a fraud

[2:21] YouTube https://youtu.be/Q3b1_I2JF_Y?t=134 || To Anyone Who Wants to Be Exceptional…
because like that is like it's a it's like a micro rebellion against yourself is like there is and like I look at old people a lot because usually they don't give a anymore. They've just like given up. And uh there was a survey that they did where the number one reason that old people like don't have as much

[2:39] YouTube https://youtu.be/Q3b1_I2JF_Y?t=152 || To Anyone Who Wants to Be Exceptional…
drama and they're happier is they say they they cited they literally don't have time for it. Like literally they don't have time for it. And I found that so interesting and I was like well if I'm going to eventually be that way when I'm 80, I might as well just start being that way now. And so they usually wear

[2:52] YouTube https://youtu.be/Q3b1_I2JF_Y?t=165 || To Anyone Who Wants to Be Exceptional…
like really comfortable footwear and like they they keep their surroundings like whatever weird peculiarities they have, they just accept them. And so I think a lot of like if if life is a long journey of self-acceptance, I think the earlier you can accept your own peculiarities as just part of you rather

[3:08] YouTube https://youtu.be/Q3b1_I2JF_Y?t=181 || To Anyone Who Wants to Be Exceptional…
than trying to justify them or mold to what you to the archetype that you think is acceptable within your social circle. Um at least for me like there's this period of discomfort when you change anything cuz everyone around you wants you to fit within the label that they are comfortable with. But they also have the anchor of what

[3:22] YouTube https://youtu.be/Q3b1_I2JF_Y?t=195 || To Anyone Who Wants to Be Exceptional…
you were before. Yeah. Exactly. And so they try and like they they people don't like that and so they're like no no I like you in this box so just say I I know you're having a little thing right now don't worry just just and they just want to shove you back into it and there's there's a lot of uncomfortable conversations that you

[3:37] YouTube https://youtu.be/Q3b1_I2JF_Y?t=210 || To Anyone Who Wants to Be Exceptional…
have to have where it becomes really socially awkward. Um, and so like I I said one the other day about like going home for the holidays and the reason I don't like doing it is cuz often I have to confront a lot of people that I haven't seen in a long time and they'll speak to me in a way that I don't like.

[3:54] YouTube https://youtu.be/Q3b1_I2JF_Y?t=227 || To Anyone Who Wants to Be Exceptional…
And before that I would roll it off like whatever, no big deal. But um I don't accept that. Real quick, if you were a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So my team and I put together the $100 million scaling roadmap, which is basically 200 hours of

[4:12] YouTube https://youtu.be/Q3b1_I2JF_Y?t=245 || To Anyone Who Wants to Be Exceptional…
us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how they got past it. And so we broke it in these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell

[4:25] YouTube https://youtu.be/Q3b1_I2JF_Y?t=258 || To Anyone Who Wants to Be Exceptional…
you where you're at and the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so no matter what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to give you

[4:40] YouTube https://youtu.be/Q3b1_I2JF_Y?t=273 || To Anyone Who Wants to Be Exceptional…
this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you deconrain the business and you're trying to scale, we'd love to help you out on the thank you page. You can just book a call with my team and we will look at the business, see if we can help. And if

[4:56] YouTube https://youtu.be/Q3b1_I2JF_Y?t=289 || To Anyone Who Wants to Be Exceptional…
we can, we'll invite you out to Vegas and we'll do this in person live.


VIDEO
TITLE: If You’re an E-Com Brand, Steal This Strategy
URL: https://youtu.be/Q5ZGqm9zG5o
PRIMARY_TOPIC: mindset
TOPICS: mindset

[0:00] YouTube https://youtu.be/Q5ZGqm9zG5o?t=0 || If You’re an E-Com Brand, Steal This Strategy
this community is actually going to be like the centerpiece of what I think you can do from a media strategy. And so what the school community can do is like people who are doing this like to post and show off their right? They want to show themselves hitting weird, you know, human stuff, all that. And so we want to give people a place to

[0:18] YouTube https://youtu.be/Q5ZGqm9zG5o?t=11 || If You’re an E-Com Brand, Steal This Strategy
do it, but it's a place that's all your customers. And so you can actually have this kind of chamber where all your people are at. And so what that ends up doing inside the community is One is you'll increase number of repurchases because when people are thinking about buying, if they're thinking about five different brands and

[0:39] YouTube https://youtu.be/Q5ZGqm9zG5o?t=32 || If You’re an E-Com Brand, Steal This Strategy
one of them they're inside of a group with, they're going to buy with that one. Especially if the owner interacts, says, "Hey, oh, that's awesome. I love seeing that." The second thing is that when they post their that becomes both your organic content. That becomes your paid and this becomes your long-term email

[0:59] YouTube https://youtu.be/Q5ZGqm9zG5o?t=52 || If You’re an E-Com Brand, Steal This Strategy
cadence. And so one of the best types of emails, so this is unlike your emails, unfortunately. Um, but one of the best long-term email cadences for you is showing people using the stuff, right? Just showing like everybody who's into this is into it, right? They're into pain. Just kidding. But pain's awesome.

[1:16] YouTube https://youtu.be/Q5ZGqm9zG5o?t=69 || If You’re an E-Com Brand, Steal This Strategy
Uh, and so basically, you'll take the best posts from the people inside the community and say, "Hey, this is Joe. he's from Montana. He used, you know, uh this accessory and his to these other accessories on his on his uh on his vehicle or whatever. Um and so you can have links to the products that they

[1:31] YouTube https://youtu.be/Q5ZGqm9zG5o?t=84 || If You’re an E-Com Brand, Steal This Strategy
have that they're using. Um and just show them cool Like I'm a big I follow so many different fabricators. It's like probably like the number one thing on my on my Instagram. I just love seeing cool Um and I'm in like multiple communities for like gym equipment and stuff. Um, no one knows who I am. Um, but uh, those guys just do

[1:52] YouTube https://youtu.be/Q5ZGqm9zG5o?t=105 || If You’re an E-Com Brand, Steal This Strategy
a terrible job. They just like keep fostering the community. I do buy from them and I like give feedback on products and stuff. Um, if you ever see, never mind, I won't tell you my alias. Um, but this becomes the long-term email strategy so you don't have to write them and that makes your life a lot easier.

[2:06] YouTube https://youtu.be/Q5ZGqm9zG5o?t=119 || If You’re an E-Com Brand, Steal This Strategy
If you take the best post and then you can honor those people be like, "Hey, hey, you know, John, do you mind if I send this out to the whole list? I think it'd be really cool for people to see it." They're usually stoked about it. Um, but these things all drive more sales because they're all going to see how each other is using the

[2:20] YouTube https://youtu.be/Q5ZGqm9zG5o?t=133 || If You’re an E-Com Brand, Steal This Strategy
other accessories. Is that correct? Okay. The next thing is it also will help you source basically products and feedback. So, it's like how can we do our have our you know our V3 or our V4 uh accessory. Um and so they'll tell you what they want next and they'll tell you what to do better with the existing product. So,

[2:44] YouTube https://youtu.be/Q5ZGqm9zG5o?t=157 || If You’re an E-Com Brand, Steal This Strategy
it'll just close the loop for you. Real quick, if you're a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So, my team and I put together the $100 million scaling road map, which is basically 200 hours of us looking over all the portfolio companies we've had

[2:58] YouTube https://youtu.be/Q5ZGqm9zG5o?t=171 || If You’re an E-Com Brand, Steal This Strategy
and what stages of growth they went through and more importantly where they got stuck and how they got past it. And so, we broke it in these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you,

[3:12] YouTube https://youtu.be/Q5ZGqm9zG5o?t=185 || If You’re an E-Com Brand, Steal This Strategy
what to do for each of functions of the business. business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so, no matter what you're struggling with, someone else has already struggled with it and solved it. And so, I'd like to give you this thing

[3:24] YouTube https://youtu.be/Q5ZGqm9zG5o?t=197 || If You’re an E-Com Brand, Steal This Strategy
absolutely free. You can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you deconstrain the business and you're trying to scale, we'd love to help you out on the thank you page. You can just book a call with my team and we will look at the business, see if we can

[3:39] YouTube https://youtu.be/Q5ZGqm9zG5o?t=212 || If You’re an E-Com Brand, Steal This Strategy
help, and if we can, we'll invite you out to Vegas and we'll do this in person live.


VIDEO
TITLE: You’re Not Working Hard, You’re Just Tired
URL: https://youtu.be/QPGYviux24o
PRIMARY_TOPIC: mindset
TOPICS: mindset, productivity,mindset

[0:00] YouTube https://youtu.be/QPGYviux24o?t=0 || You’re Not Working Hard, You’re Just Tired
You can try way harder than you think you can and most people aren't trying at all. I'll give a tactical thing that has helped for trying and like this is actually one of those more Rocky cut scene type things. But when you work and you actually are working, you're writing the emails that you need to write.

[0:18] YouTube https://youtu.be/QPGYviux24o?t=11 || You’re Not Working Hard, You’re Just Tired
You're you're you're preparing for the podcast. You're doing that that work that you know is not short work. It's this is going to take me two hours. This is going to take me four hours. When you get to the end of that and you're like, "Man, I'm kicked." You know, I'm this, you know, I I earned my shower today.

[0:35] YouTube https://youtu.be/QPGYviux24o?t=28 || You’re Not Working Hard, You’re Just Tired
I think the difference is that at that point, you go, you grab a bottle of water and then you look at your to-do list at the next large thing and say, "Great, let's start on this." And I think people who don't witness that happen, they don't see four hours. And this is what working side by side someone can do. I remember when I we

[0:54] YouTube https://youtu.be/QPGYviux24o?t=47 || You’re Not Working Hard, You’re Just Tired
just have we have a new uh director of marketing. uh in his first week uh we needed to we needed to write some massive amount of stuff and um he was like okay so we have to do this and I was like great pull up a document let's go and he was like oh like now and I was like you got something else to do and he

[1:10] YouTube https://youtu.be/QPGYviux24o?t=63 || You’re Not Working Hard, You’re Just Tired
was like oh I mean I I no okay yeah let's let's do it now and then we shared screen for 8 hours uh and then we finished it and it was like oh wow I was like great what's the next thing and he was like oh yeah uh we we have this other thing I guess we can do too and it and I could see his like perception on on the level

[1:30] YouTube https://youtu.be/QPGYviux24o?t=83 || You’re Not Working Hard, You’re Just Tired
of work shifting in real time. And so if you have the opportunity to work with anyone that is exceptional at anything, especially in that sub30 crowd, for the love of God, move across the country, live in a tiny apartment, live far below your means, work for free if you have to because the skill that you will get from

[1:54] YouTube https://youtu.be/QPGYviux24o?t=107 || You’re Not Working Hard, You’re Just Tired
learning the unlearnable or the difficult to learn lessons cuz I it is pathier to say unlearning, but like it's harder to learn these lessons if you you can get in proximity, you will learn so much so much faster. Like if you want to time warp yourself, you can try and observe the little bits and nuggets and

[2:10] YouTube https://youtu.be/QPGYviux24o?t=123 || You’re Not Working Hard, You’re Just Tired
crumbs from videos, podcasts, things like this, cuz all we're doing is trying to describe scenarios. But when you live them, it completely changes you forever. Like if you want to win, Angela Duckworth talked about this, the number one most consistent way to become a champion is join a team of champions.

[2:27] YouTube https://youtu.be/QPGYviux24o?t=140 || You’re Not Working Hard, You’re Just Tired
Real quick, I'm going to show you the exact 10-stage roadmap from zero to 100 million plus that less than 1% of companies finish. I've now done multiple times. And so, I can say with a lot of confidence that these are the stages as headcount increases that you need to get through. And I broke each of these down

[2:43] YouTube https://youtu.be/QPGYviux24o?t=156 || You’re Not Working Hard, You’re Just Tired
by eight different functions of the business, what the constraint feels like, like what are the symptoms of it when you're going through it. And then what steps we actually took to graduate. And we've done this across software, physical products, uh, service businesses, brickandmortar, all of this, and it works. And it's my gift to you.

[2:58] YouTube https://youtu.be/QPGYviux24o?t=171 || You’re Not Working Hard, You’re Just Tired
It's absolutely free. And so the link's in the description, but you just go acquisition.comroadmap. Just enter your info and it'll spit it right back to you. Offer it.


VIDEO
TITLE: Outwork Your Self-Doubt
URL: https://youtu.be/QQcPVpkFkho
PRIMARY_TOPIC: mindset
TOPICS: mindset, mindset,productivity

[0:00] YouTube https://youtu.be/QQcPVpkFkho?t=0 || Outwork Your Self-Doubt
You've got a quote that I love. My biggest fear is getting to the end of my life and thinking I wasn't good enough. What's that mean? And I'll define good enough is I could have tried harder. Like I want to leave everything on the field. And one of the things that has helped me a lot, I mean, in the quote

[0:19] YouTube https://youtu.be/QQcPVpkFkho?t=12 || Outwork Your Self-Doubt
that went unbelievably viral, um, do you want me to do it again? Do I need to do it again? You don't gain confidence by saying shouting affirmations in the mirror, but by stacking giving yourself a stack of undeniable proof that you are who you say you are. Outwork your self-doubt. And again, a lot of the tweets that I

[0:40] YouTube https://youtu.be/QQcPVpkFkho?t=33 || Outwork Your Self-Doubt
have are notes to self because like like I have a you know, I have a big presentation coming up. We got 500,000 people who are registered for this book launch um that are coming out. And I'm thinking to myself, it's like, how can I guarantee that when I step off stage, no matter what happens, I feel like I've

[0:56] YouTube https://youtu.be/QQcPVpkFkho?t=49 || Outwork Your Self-Doubt
accomplished that I've done a good job. That I can look at myself in the mirror and say, "Good work." And when I was younger, I used to have no way to do that. That's cuz I measured everything on outcomes. But I feel like as I've gotten a little bit more experienced, I do have a way to win now, but it's hard.

[1:11] YouTube https://youtu.be/QQcPVpkFkho?t=64 || Outwork Your Self-Doubt
And the way that I win is when I finish and I say that there's nothing else I could have done. And so that means that like the reason that I feel confident about this book that's coming out is I wrote 19 drafts of the book. Four full rewrites end to end to make the book. I did six hours a day. My first 6 hours

[1:26] YouTube https://youtu.be/QQcPVpkFkho?t=79 || Outwork Your Self-Doubt
from 6:00 a.m. till noon every day for 2 years to get this book to where it is now. And when I was done with the book, I was like, there's nothing else I can do to this. Like I this is it. There's nothing else. Like I can't make it simpler. I can't make it shorter. I can't cut it. I can't add a visual that

[1:39] YouTube https://youtu.be/QQcPVpkFkho?t=92 || Outwork Your Self-Doubt
I should have added. It's done. And so to the same degree with the presentation that I have, I gave myself this framework of like, okay, well, if I were to speak in front of 10,000 people, I would probably spend a good amount of time prepping the presentation to make sure it was good. I was like, well, I'm

[1:52] YouTube https://youtu.be/QQcPVpkFkho?t=105 || Outwork Your Self-Doubt
going to speak in front of 500,000. I was like, so I can I can rationalize spending 50 times the amount of work and effort and time to make this thing exceptional because I mean the numbers are hard to fathom, but that is the numbers. Like if I had a 10,000, that's what I would do. And so it allowed me to

[2:08] YouTube https://youtu.be/QQcPVpkFkho?t=121 || Outwork Your Self-Doubt
take a presentation and you know I have 900 slides that I'm going to get through in 60 minutes. And I have now every single day I do a full draft of the you know I I I say the say the presentation in my head and then I do a second run where I say it out loud and I record it. And then after I record it, I play the

[2:28] YouTube https://youtu.be/QQcPVpkFkho?t=141 || Outwork Your Self-Doubt
recording with the slides up and I fix or add every slide where I stumble or there's something that should be there or visual and I keep going until now. Right now I'm a we can change out and there's there's not much else I can do to it. And so I'll still continue to do that from now until the day that it

[2:45] YouTube https://youtu.be/QQcPVpkFkho?t=158 || Outwork Your Self-Doubt
happens, but I probably won't have as many changes because I should just keep nailing it. And then when I get up there, it doesn't matter if the tech doesn't work or if the, you know, the the book shopping page cart, you know, doesn't, you know, doesn't work or whatever it is because I'll be able to

[2:59] YouTube https://youtu.be/QQcPVpkFkho?t=172 || Outwork Your Self-Doubt
step off stage and look in the mirror and be like, you did everything you could. And the thing is is like no one else will know that because I know that like I could not do that and I pro like, you know, a lot of people were like, "Dude, you have so much goodwill. You could probably just say like here, you

[3:12] YouTube https://youtu.be/QQcPVpkFkho?t=185 || Outwork Your Self-Doubt
know, here's the book." Um, but I would know. And if I if I believe what I say I do, which is that I'm the ultimate judge, jury, and executioner of my own self-esteem, then I'm the only person who can say good job or not. And unfortunately, I have incredibly high standards. And so, I can either just always feel like a

[3:31] YouTube https://youtu.be/QQcPVpkFkho?t=204 || Outwork Your Self-Doubt
failure because I always fall short of my own standards, or I can create a standard that I I willingly and consciously accept, which is that I will do enough work that there is nothing left to be done. And that means that I can also do fewer things, which means I have to be more selective about the things that I choose to do. But when I

[3:47] YouTube https://youtu.be/QQcPVpkFkho?t=220 || Outwork Your Self-Doubt
do them, they will be done well and they will be done right. Real quick, if you're a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So my team and I put together the $100 million scaling road map, which is basically 200 hours of us looking over all the portfolio

[4:01] YouTube https://youtu.be/QQcPVpkFkho?t=234 || Outwork Your Self-Doubt
companies we've had and what stages of growth they went through and more importantly where they got stuck and how they got past it. And so we broke it into these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most

[4:15] YouTube https://youtu.be/QQcPVpkFkho?t=248 || Outwork Your Self-Doubt
important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so no matter what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to give you

[4:28] YouTube https://youtu.be/QQcPVpkFkho?t=261 || Outwork Your Self-Doubt
this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you deconstrain the business and you're trying to scale, we'd love to help you out on the thank you page. You can just book a call with my team and we will look at the business, see if we can

[4:44] YouTube https://youtu.be/QQcPVpkFkho?t=277 || Outwork Your Self-Doubt
help, and if we can, we'll invite you out to Vegas and we'll do this in person live.


VIDEO
TITLE: How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
URL: https://youtu.be/QgjJcLeZ17c
PRIMARY_TOPIC: mindset
TOPICS: mindset

[0:00] YouTube https://youtu.be/QgjJcLeZ17c?t=0 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
you've made and lost your money twice you have to make big bets in order to win big you have to be willing to go to zero how'd you get here it's this healthy appreciation for risk that's completely contrasted with the utter comfort with losing it all not all bets are going to be good ones what you've done is incredibly rare and impressive you've gone from a couple thousand to

[0:20] YouTube https://youtu.be/QgjJcLeZ17c?t=13 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
now worth $150 million youve more than 100x what's the next step are you starting a fund Alex Heros welcome to the 10x Capital podcast thank you for having me honored to be here it's great to have you so you have one of these stories where you've made and lost your money twice you went from hero to zero and now back to $150 million NW worth

[0:38] YouTube https://youtu.be/QgjJcLeZ17c?t=31 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
how'd you get here geez I'll give you the shortest version possible so I was a Management Consultant right out of college um did well in school I did two years of that I went to go apply to you know all the big IV leagues uh to get an NBA and uh one of the questions on the test was uh how will you know Harvard

[0:56] YouTube https://youtu.be/QgjJcLeZ17c?t=49 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
NBA help you short and long-term goals and I sat there for like 4 days trying to answer the question and then I just came to the conclusion that it wasn't going to help my short long-term goals which is probably why they asked those questions on the application I was like I guess I'm going to do Fitness basically what I would do is I would

[1:08] YouTube https://youtu.be/QgjJcLeZ17c?t=61 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
sign a lease and then start running ads before I even had anything built out and the model that I had was not very difficult to get the equipment for I would generate enough pre-sales from the launch to cover the entire opening of the gym from there started doing gym turnarounds it was during that process that I lost my money twice uh once was with a partner at the very beginning who

[1:26] YouTube https://youtu.be/QgjJcLeZ17c?t=79 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
was like I filled his gym up and he said hey I'll come behind you and I'll just operate all the gyms then you don't have to give anything away you'll just own them all and then promptly took the money out of the business that I had saved up from selling the six gyms that I had uh and so that sucked but I learned a valuable lesson which is in general if you have the

[1:43] YouTube https://youtu.be/QgjJcLeZ17c?t=96 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
option between getting into business with someone who's already been indicted for fraud all things being equal yeah if you have no option everybody that you know has been indicted for fraud then you know you have to just choose the best one but for me that was big lesson number one honestly it was like four

[1:55] YouTube https://youtu.be/QgjJcLeZ17c?t=108 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
five 6 months later um it happened again so I called the next gyms that were supposed to launch and and uh told them hey we're getting out of the business we're going to do something else one of the guys says Hey launch my buddy's Gym and so I picked the highest number I could think of cuz I wanted to get him off the phone and he already said he was broke and so uh I said $6,000 and he

[2:11] YouTube https://youtu.be/QgjJcLeZ17c?t=124 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
said six grand done and I remember just like looking at the phone being like holy crap like what just happened I had seven more calls that day and next call same thing how much 8 Grand next call same thing how much 10 grand and up doing $60,000 in sales in a day I could finally breathe again I was officially just broke again but no debt and then from that the next month I think we did 220 then 380 then 480 then 780 then a

[2:31] YouTube https://youtu.be/QgjJcLeZ17c?t=144 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
million then2 then 15 then I think it was like 18 2 22 and it went all the way up to 4.4 million a month within 20 months we ended up packaging those companies and selling them to American Pacific group uh I sold 2/3 at of 46.2 million valuation in an all cash deal that was your first Big Exit that was the first big exit and during the five years we took out 42 million in

[2:50] YouTube https://youtu.be/QgjJcLeZ17c?t=163 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
distributions so that was like still a very cash flow positive business but I just didn't want to be I'd been in gyms for like a decade at that point so I was I was ready to just not be the gym guy anymore and on Christmas Day I officially started acquisition. comom the thesis I had was everybody wants proprietary deal flow and everybody wants people who trust them when they get into a deal process I wonder if if

[3:09] YouTube https://youtu.be/QgjJcLeZ17c?t=182 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
somebody has merged like a influencer social media brand with the traditional private Equity model tell me about the social media ramp up year zero year one year two how quick did that ramp I had the gym Secrets podcast was that an interview Style no just me just talking ahead so I lost all my money the second

[3:25] YouTube https://youtu.be/QgjJcLeZ17c?t=198 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
time April of 2017 and my first episode is July of 17 you can follow the whole thing from zero back again 90 days after I was at zero we both know many people that make a lot of money then lose and oftentimes make even more on the come up why is losing all your money a prerequisite for success I hope it

[3:44] YouTube https://youtu.be/QgjJcLeZ17c?t=217 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
doesn't have to be third time is the charm for me probably 50% of the people I know worth hundreds of millions or billions of dollars have gone through this Arc there's something there what is it that makes me feel better I think I would say there's two completely dichotomous things that come out of it on one hand you earn a very healthy respect for risk

[4:02] YouTube https://youtu.be/QgjJcLeZ17c?t=235 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
not everything is going to work out on the other hand you know that you've lost everything and yet you are still here and so it's this healthy appreciation for risk that's completely contrasted with the utter comfort with losing it all anyways because you got there and you know I joke about this but Lea and I were happy when we were poor we're just about as happy now makes you anti fragile yeah that's perfect exactly and

[4:25] YouTube https://youtu.be/QgjJcLeZ17c?t=258 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
how does that practically help with the healthy appreciation for risk we are willing to take fewer but more strategic big swings you have to make big bets so you have to be willing to go to zero but at the same time knowing that not all bets are going to be good ones I feel like that is fundamentally the basis of good investing there's some huge power

[4:42] YouTube https://youtu.be/QgjJcLeZ17c?t=275 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
laws when it comes to Venture Capital One of the Investments and because of that you don't have to make huge Investments you can make Small Checks Jason calanis invested 25,000 made $100 million for seoa is that the same thing in your private Equity business are you able to make small bets and make huge returns or do you really have to have

[4:58] YouTube https://youtu.be/QgjJcLeZ17c?t=291 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
more of a concentrate portolio the concentration for us right now is because we're super operationally involved and so this is something that we're to be very candid like we're actively looking at is there a way that we can maybe do less and so you know on one hand we've considered opening up a venture arm which is something that we're strongly considering right now on the more traditional private Equity

[5:15] YouTube https://youtu.be/QgjJcLeZ17c?t=308 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
route we have made small bets relative to the amount of money that we've made so we've had monster returns from a percentage basis but the amount of work that has gone into those companies the company that was at 2 million that went to 110 we've done a lot of work to be fair the founders have done an amazing job they're awesome people the credit should go to them but we've done a lot

[5:32] YouTube https://youtu.be/QgjJcLeZ17c?t=325 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
of work too and the same thing with the brick and Mort change that we have we have tended to go towards operationally complex businesses that just require lots of people uh and I think it's just because Lea and I are very comfortable in those types of environments we both came from a service based background but one of the big kind of like arbitrages we were talking right before we started

[5:49] YouTube https://youtu.be/QgjJcLeZ17c?t=342 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
the show 40% of our portfolio is software and we don't talk about it as much and part of the reason I don't talk about it in my content as much is because I think 78% of all businesses are service businesses it applies to such a small slice of the demographic that I'd rather just talk about the thing that applies to most people but we take a lot of the best practices that we've learned from traditional service

[6:07] YouTube https://youtu.be/QgjJcLeZ17c?t=360 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
businesses and then apply them to software as a service businesses because a lot of the same things work it's just a lot of it's automated and that's where you get you know huge Returns on it I want to double click on something so I read your book 100 million offers Incredible Book basically it's a book on how to create value you talk about how you would go to a company and they would

[6:25] YouTube https://youtu.be/QgjJcLeZ17c?t=378 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
give you 30% of the company with almost no investment and you've done this over and over dozens of times or so you've never really explicitly talked about how you construct that value proposition for the business owner so tell me how you get somebody to give you 30% of your business with no money down we do a combination to be fair the deal is evolved over time and I wrote the book I

[6:44] YouTube https://youtu.be/QgjJcLeZ17c?t=397 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
want to say three or four years ago between 20 and 24 deals in similar is structures so we had um an element of cash flow which is either a profit share or a revenue share depending on how volatile the business was um and then we had a profits interest um based on some agreed upon basis that we had or above a basis that we you know mutually agreed

[7:02] YouTube https://youtu.be/QgjJcLeZ17c?t=415 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
on and usually that that number was very low because the companies didn't really have a ton of intrinsic value and so that was more or less the combination of what it was it's like okay your business is worth 2 million bucks uh we get 30% of everything above that and for the work that we do in the meantime we need cash flow because we have a huge team helping you put all these things

[7:19] YouTube https://youtu.be/QgjJcLeZ17c?t=432 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
together and so that's pretty much how the deals work over time I started writing checks into companies cuz I noticed it changed the dynamic a little bit favorably for us and it was less like we're consultants for higher now we only do cash in deals that's probably more traditional we look for a lot of majority covenants even if we're not in

[7:37] YouTube https://youtu.be/QgjJcLeZ17c?t=450 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
a majority position just because we want to have a good amount of operating control on the business honestly in some ways it's just you know keeping the emotionality of it from the founder from making like a really poor decision every one of the covenants that we're going to ask for are not thing like when we

[7:49] YouTube https://youtu.be/QgjJcLeZ17c?t=462 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
explain them they're like okay I get that the biggest companies we have are you know four four plus years that we've had with us and some of those were looking for you know liquidity events right now and I think we're kind of at a point of like okay we to from here that's kind of I would say the position that Lea and I are in right now with our Holdings and kind of like okay what went well from this last round what are we

[8:07] YouTube https://youtu.be/QgjJcLeZ17c?t=480 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
going to do differently next time and I say the big the big one is that we're just going to buy fewer bigger businesses at the onset because we've learned that a lot of times the bigger the business the more we can help because when it's a smaller business it's like we have to build so much infrastructure a lot of times there's there's no CRM so it's a you know it's all it's all Google Sheets and things like that so we have to implement a full

[8:24] YouTube https://youtu.be/QgjJcLeZ17c?t=497 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
CRM so we can get data pushed to us so we even know what's going on in the business finances are typically a mess it's just you know has mom's bookkeeper that's been doing it you know across the kitchen table that's been that's been doing the finances there's typically no leadership team in place it's usually a founder and like maybe a first follower somebody who's really loyal and kind of like an integrator for them but

[8:41] YouTube https://youtu.be/QgjJcLeZ17c?t=514 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
oftentimes they don't even have that and so when we've looked at the more and more mature businesses it's like they have a lot of these pieces in place and so then we can get straight to Value creation there's no leaking bucket yeah or less just to double click you're really good at deconstructing processes so you go to a founder and you say okay your company's worth $5 million I'm

[9:00] YouTube https://youtu.be/QgjJcLeZ17c?t=533 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
going to go and invest and then I want 20% of The Upside or 30% of The Upside how do you ensure to the founder that you're not just freeloading on the upside and do you create Milestones do what construct do you use to align yourself not Milestones it's been pretty much straight up we get 30% of The Upside just trust yeah and that's I mean

[9:18] YouTube https://youtu.be/QgjJcLeZ17c?t=551 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
and that's been the whole point of building the brand and building the the presence that we have has been to have that trust um and I would say that it's definitely lubricated the deal process overall um we don't need to do nearly as much diligence you know as a as a traditional PE so we can we can move a lot faster on deals and we've generated a lot of cash anyways in the meantime so

[9:36] YouTube https://youtu.be/QgjJcLeZ17c?t=569 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
that now if we do want to write bigger checks we can do that I can't write the the check sizes that I would like to write but at this moment we can stroke a 10 or A5 or $20 million check if we really like something I can't write multiple of those hundred million do checks for a company when we got introduced a month ago we started talking about this Crossroads that you're at You' engineered this model that works where you're owning large

[9:54] YouTube https://youtu.be/QgjJcLeZ17c?t=587 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
percentage of slightly smaller businesses and you're thinking should we continue building this kind of work holding company or should we go the private Equity route what are the pros and cons in your opinion if anyone who's listening is like he doesn't sound decided I'm aware um you know on one hand we could raise you know outside funds transparently I'm just so afraid

[10:11] YouTube https://youtu.be/QgjJcLeZ17c?t=604 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
of losing someone else's money I've made mistakes in the past for me and it's like okay that's an Alex mistake I'll own that and it was all my money losing someone else's money it makes me feel sick to think about cuz I just know how hard it is to make money and to Just Lose It for somebody else just like it

[10:24] YouTube https://youtu.be/QgjJcLeZ17c?t=617 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
kills me it's definitely an irrational fear of mine but that's Road one road two is that we continue to still write our own checks and we still to go after bigger companies but we just take smaller chunks so we actually go back to the minority thing that we started with but just with much bigger uh companies and I think we'd be able to get pretty good valuations on those companies if we're coming in as a morard position

[10:41] YouTube https://youtu.be/QgjJcLeZ17c?t=634 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
with value ad the third bucket is we just continue to do what we have been doing and just continue to level up slowly over time the size companies that we have with not necessarily the desire to sell them but some of the companies are really really cash flow positive and I don't need to sell them like some of the software ones we're absolutely looking to have liquidity event from an exit because we just plow all the money

[11:01] YouTube https://youtu.be/QgjJcLeZ17c?t=654 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
back into the business which it should do so those are kind of like the three doors that we have in front of us for like where two from here I've been honestly split cuz I'm also continuing to run what we're currently doing I would say that the likelihood that LE and I raise a fund is high I just don't

[11:13] YouTube https://youtu.be/QgjJcLeZ17c?t=666 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
have a timeline you're rationally being very slow in your decision-making because institutional capital and outside capital is infra Penny inra pound you take that dollar you're basically beh holding to those LPS for a decade what's coming through your pipeline are you getting Billion Dollar Deals cuz I think that should really factor in deal flow is absurd how do you

[11:30] YouTube https://youtu.be/QgjJcLeZ17c?t=683 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
even process it so we get about 3,000 companies a month about 100 a day that come inbound that are trying that specifically apply for like we want to be a portfolio company um we have many more than that that just like want help and want information and things like that but 100 a day come in that fill out

[11:48] YouTube https://youtu.be/QgjJcLeZ17c?t=701 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
a full Min question application and then those go to my deal team so we have automated sifting that kind of just in the background based on the application questions that automatically you know remove 95% we don't do any deal de outside of the us so that takes off half cuz 55% of my audience is international so we have 45% left from there it's like

[12:05] YouTube https://youtu.be/QgjJcLeZ17c?t=718 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
we don't want other investors on the cap table that takes another half out from there we've got it just we just kind of like Whittle our way down to what are the kind of investable deals we probably get two to three Deals a day that are legitimate businesses that are of size that are us-based they're all over the place because the content I have helps a lot of different businesses so we'll get

[12:24] YouTube https://youtu.be/QgjJcLeZ17c?t=737 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
you know a a florist with a commercial cleaning company with a you know SAS company and then tomorrow it'll be a logistics broker with like it just it's all over the place what's the revenue split on that so 50% are 0 to a million 25% are 1 to 5 million in Top Line and then 25% are 5 million plus and obviously there's you know a lot above 5 million plus in terms of I mean it's 25%

[12:47] YouTube https://youtu.be/QgjJcLeZ17c?t=760 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
but I want to say it's somewhere in the neighborhood of like 5% of deals are do over 20 so that's where that taking 100 would link down to like two-ish two to three Deals a day those are usually companies that are doing over 10 million and have all these other kind of things that are interesting about them but sometimes we just hop on a phone with the founder and then we're like this guy's crazy a lot of times on the first

[13:04] YouTube https://youtu.be/QgjJcLeZ17c?t=777 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
call we disqualify like 90% of companies cuz they're like this is hairy or this feels weird or I don't really like the business or whatever else a lot of times there businesses that don't have any like compounding vehicle and so that's what we look a lot for is I have this theory that a business can only compound

[13:17] YouTube https://youtu.be/QgjJcLeZ17c?t=790 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
if you have a product that people never stop buying or you have a network of people that never stop selling and so it's like if you have a real estate brokage right uh you have a network of people that never stop selling for you you have some reoccurring that comes from you know somebody sells a house and

[13:29] YouTube https://youtu.be/QgjJcLeZ17c?t=802 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
years later they come back to you but for the most part it's onesie twosies on the customer side you have a SAS software that's super sticky you sell it services and people don't really turn out those are the types of services that we focus a lot more on now um in our first round of companies we basically had to take companies that were really profitable or had like they had

[13:44] YouTube https://youtu.be/QgjJcLeZ17c?t=817 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
something that we really liked about them but they almost none of them had really good Revenue retention and so we spend a lot of time building that in so that we can get that compounding but we just want to see that people keep buying and that there are good gross margins as they continue to buy and so then those are the businesses that we can just knock out of the park because we know how to build acquisition out really well

[14:04] YouTube https://youtu.be/QgjJcLeZ17c?t=837 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
we know how to build delivery out really well the things that Lea and I are probably not the best at is like we're not the best at like super techy stuff like even though we have 40% of our portfolio is software based we heavily rely on the recruiting side of who we bring in who is good at that stuff so that we can then just do all the business fundamentals to that model and you're a big believer in demand

[14:23] YouTube https://youtu.be/QgjJcLeZ17c?t=856 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
constrained business not supply constrain business if I want to put my brand behind something I want something that's demand constrained if we're going to work on something then I prefer the opposite yes is the answer to the question sorry on both those situations we like demand contraint so either we can generate it or if it's something that I have a huge amount of my audience

[14:40] YouTube https://youtu.be/QgjJcLeZ17c?t=873 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
that I could push towards then that's something that'd be interesting so you're a big student of compounding yeah you talk a lot about it what skills have you compounded over your career and talk to me about why compounding is so important so I came from the gym business and probably one of the simplest reoccurring models that people

[14:56] YouTube https://youtu.be/QgjJcLeZ17c?t=889 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
understand a lot of people don't know about the gym business especially in the service based gym so like personal training semi-private training large group which is where I came from that was my bread and butter is that people cancel all the time whereas like a $10 month membership it's lower and it tends to be more like a facility usage business than it is actually like a

[15:11] YouTube https://youtu.be/QgjJcLeZ17c?t=904 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
service business I remember the first time I looked at churn and saw that I was like okay 10% turn that's the industry average and then I just did it for a year and I was like oh I lose 70% of my customers every year that means that basically every month I have to like go hunt and I never get credit for

[15:23] YouTube https://youtu.be/QgjJcLeZ17c?t=916 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
what I did 3 months ago and so I wanted to have businesses where I could get credit for the work that I did 5 years ago to Lad up to the first question you asked which was you know what what has been compounding in my life skills has been the biggest investment I've made in my entire life and so you know when I

[15:36] YouTube https://youtu.be/QgjJcLeZ17c?t=929 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
first started uh I got pretty good at sales that I mean I didn't know anything about it but I got pretty good at it just from taking 4,000 101 consults in person I learned enough about the other stuff to have that just not be the limiter so I learned how to run Facebook ads in 2013 I went to a workshop and

[15:51] YouTube https://youtu.be/QgjJcLeZ17c?t=944 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
somebody taught me how to do it and that ended up completely changing my life and that's how I was able to fill all these gyms up later but then I didn't know how to do like more advanced stuff so then I paid somebody else to teach the more advanced stuff and so what I have noticed is that with each kind of new set of skills that I acquire over time

[16:06] YouTube https://youtu.be/QgjJcLeZ17c?t=959 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
it just makes the former skills that I learned way more valuable I like telling the story of Jay-Z as a simple example it's like okay so he had a natural privity towards like beats and Rhythm okay then he learns how to rap okay well he's got some skill there but then he learned how to promote so now that made his rapping skill more valuable and then

[16:24] YouTube https://youtu.be/QgjJcLeZ17c?t=977 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
he learned how to uh sign other people on or create a label on the he learned how to sign other people on and then promote them and so all of a sudden he just gets more and more leverage on the original skill set he still needs to be able to recognize good music from his original days but learning how to promote on top of that just gave him huge leverage and then doing it with other people more so so just to

[16:43] YouTube https://youtu.be/QgjJcLeZ17c?t=996 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
deconstruct that let's use Jay-Z so he's good at beats let's say you want to acquire the skill of rapping how would you go about that how do you a identify the skills needed and be acquire those skills well I'll walk you through something that we like to think about everything we do is off the theory of constraints we say say how do we do more what's working and we continue to do

[17:01] YouTube https://youtu.be/QgjJcLeZ17c?t=1014 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
more of what's working until something else gets in the way of us doing more of what's working and then we ask the question why can't we do it and the answer to that question is typically the constraint and then all of our resources will get deployed towards relieving that constraint and then we go back to doing as much of that thing that made us money as possible and if you don't know how to relieve that constraint that's your lack

[17:19] YouTube https://youtu.be/QgjJcLeZ17c?t=1032 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
of skill and then you gain that skill let's say you have to gain that skill let's say you have to become a promoter how would you go about I'll do a microcosm of this so the ads thing I was saying earlier I didn't know how to run n ad campaigns so I knew how to run them locally but then when we wanted to scale gym launch I was like I got to learn how to do this nationally I have no idea how do you target gym owners and so I uh got

[17:37] YouTube https://youtu.be/QgjJcLeZ17c?t=1050 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
on the phone with um agency owners and uh I didn't have a ton of money at the time and so I just said hey can you um run my ads but also show me what you're doing and they all said no and so finally I was like on the sixth call uh the guy said no and I was like dude it's America like just name a price like what would it take and it's one of my favorite questions is yeah I was like a

[18:00] YouTube https://youtu.be/QgjJcLeZ17c?t=1073 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
good line yeah what would it take I use that line all the time like what would it take to get a deal done what would it take for us to do five YouTube videos a week that are 10 out of 10 quality and then we can just decide the trade-off if it's worth it that particular agency owner said I don't sell my time but I

[18:12] YouTube https://youtu.be/QgjJcLeZ17c?t=1085 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
would do it for 750 an hour and I was like okay and so I bought eight hours from him for six grand and I showed up to every call with like notes and recordings and I need I needed to learn how to do this we go document demonstrate duplicate so I have to figure out the checklist of all the things they do what are the behaviors and then uh you do it in front of me and

[18:31] YouTube https://youtu.be/QgjJcLeZ17c?t=1104 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
then I do it in front of you and then as long as I can duplicate then I have the skill now I learned this from Lea was when we want to learn a new skill we also interview people for the skill because usually it's a company that has a void we'll get on the phone with 10 or 20 people with the intention obviously of hiring you know somebody who's really

[18:49] YouTube https://youtu.be/QgjJcLeZ17c?t=1122 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
good but if you talk to 10 or 20 people that are all like senior director of you know customer success he say hey walk me through some of the metrics that you track for this and then how do you move these metrics what activities do you do to change them my belief is that you can tell someone's skill by the quantity and quality of metrics they track easier thing is sales because most people who

[19:08] YouTube https://youtu.be/QgjJcLeZ17c?t=1141 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
are listening get what that is if I talk to a sales director and I say first off how do you make this company more money now if they say something like well I'm going to increase sales it's like no but you're not going to be on the phone so how do you increase sales and so then it's like you start to put a little bit of pressure and then because if they can't tie the activities that they do to revenue generation on the interview then

[19:26] YouTube https://youtu.be/QgjJcLeZ17c?t=1159 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
for sure they're not going to do anything work for you um and some guys like you know I'm just I'm going to R up the team and I'm going to you know get them excited we're going to do some training that's not going to be a good sales manager right if someone says well I'm going to look at you know the offer percentage that we have I'm going to look at our scheduling rates I'm going to look at our show rates if show rates are low I'm going to do this if offer

[19:43] YouTube https://youtu.be/QgjJcLeZ17c?t=1176 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
rates are low we're going to look at marketing make sure the messaging is right if we're struggling with whatever a specific obstacle then what I'm going to do is I'm just going to isolate that obstacle and then we're going to drill it I'm going to look at that particular reps closing percentage and make sure that it gets up to K if he starts

[19:54] YouTube https://youtu.be/QgjJcLeZ17c?t=1187 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
breaking down all of these pieces then I'm like okay not only is he tracking the metrics but he knows how to affect them and so then also when I talk to four other guys and I get on to the fourth call that first guy might have said something that I didn't know about but when I go on the fourth call I'm

[20:07] YouTube https://youtu.be/QgjJcLeZ17c?t=1200 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
like so what do you think about this and then how they respond right I get better and better at it and so then I start to know what to look for and then if I still have no idea then that's when I'll pay somebody I mean I I'm still the biggest fan of one1 tutoring it's like out of Vogue now but I'll pay anybody to learn something I offered someone $350,000 for dinner he said no I offered

[20:25] YouTube https://youtu.be/QgjJcLeZ17c?t=1218 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
250 and then we offered 350 he's like fine he didn't even take the money he's like I meet you for dinner cuz you're so desperate but I wanted to understand branding cuz I it was it was this thing that I I realized that I didn't understand so in gym launch it was very much an Arbitrage business like a media Arbitrage business and so everything was Quant based and that was kind of like how it was all all I cared about was

[20:42] YouTube https://youtu.be/QgjJcLeZ17c?t=1235 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
just like what are ctrs what are cpms what's our cost per lead you know what what schedule what show what's close rate and that's all I cared about was just blowing as much money through that that that funnel as possible the moment that changed my life around this and this is ultimately the beginning of my

[20:54] YouTube https://youtu.be/QgjJcLeZ17c?t=1247 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
path down to building a personal brand was this is going to sound embarrassing it's very embarrassing I saw Kylie Jenner on the cover of Forbes and I think she was 19 or 20 and I think I was 27 at the time and I thought I was hot cuz I was like I'm taking a million and a half a month like personally and it said she was a billionaire and I was like she's a girl she's seven years

[21:11] YouTube https://youtu.be/QgjJcLeZ17c?t=1264 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
younger than me cuz at the time I was still young now I'm just a white dude but like before this I was at least a young white too and so when I saw that I have this fundamental belief that if someone makes more money than you then they know something about business that you don't know and then they're better than you in some way and so you have to

[21:24] YouTube https://youtu.be/QgjJcLeZ17c?t=1277 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
figure out what it is and so I looked at everything I was like I got to figure out this brand stuff like it's it's the brand I don't have a brand and so then I went through this long like do I want to be known publicly Fame has pros and cons and at this point in my life it has more Pros than cons thing is is that the pros of Fame there were some pros that I didn't expect the biggest one is

[21:42] YouTube https://youtu.be/QgjJcLeZ17c?t=1295 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
recruiting our ability to attract Talent now is unparalleled and that has probably driven more Alpha from the investment than anything the companies we started investing in there was no way that some of the top talent that we put in those companies would have even taken a call with those companies but we recruit from hold they see a priv Equity

[21:58] YouTube https://youtu.be/QgjJcLeZ17c?t=1311 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
Firm family office they can look at a whole bunch of our content be like these people seem okay they don't want to work at a $10 million Revenue business but if it's part of a family office where you could grow and grow your skill set that's yeah if you prove yourself we can move you over and if you want to be in a

[22:10] YouTube https://youtu.be/QgjJcLeZ17c?t=1323 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
different industry we've got different Industries and if you crush it then you can come up to hold Co and then basically act as an adviser for all of those roles across the portfolio and so like our director of Cs directs all the directors of Cs in all the portfolio companies our director of sales directs and recruits the sales directors for all

[22:27] YouTube https://youtu.be/QgjJcLeZ17c?t=1340 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
the portfolio companies now what what this does is it gives us a huge amount of Leverage and kind of like inside man for all the companies and so because we recruit some of the leaders they have a good relationship with us so we're not like this the board you know what I mean they're like oh no it's Alex and Lila and they're they're the ones who brought me in my first three interviews were

[22:45] YouTube https://youtu.be/QgjJcLeZ17c?t=1358 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
with acquisition. comom and then they put me into this business as my last two interviews and so that's more or less the process that that we run in order to place Talent so that's been a huge that's been probably the biggest unforeseen benefit from Fame has been ability to recruit Talent um obviously the deal flow stuff is I mean that's the

[23:02] YouTube https://youtu.be/QgjJcLeZ17c?t=1375 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
the obvious benefit those are probably the two biggest ones access to people to be candid with you I don't reach out to many people why take this the way I mean it to everyone who's listening I'm pretty sure I know what I need to do what activities I need to do in order to hit the goals that we have in the next 12 to 24 months it is straightforward

[23:17] YouTube https://youtu.be/QgjJcLeZ17c?t=1390 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
and so the only thing that separates me from that is doing it and so I basically try to eliminate all meetings there's a concept of efficiency versus Effectiveness yeah and you're clearly very efficient how do you know that you're how do you have such certainty around that the outcomes that we've generated so far you know in December of 2016 I had 1,000 bucks and we have a lot more

[23:34] YouTube https://youtu.be/QgjJcLeZ17c?t=1407 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
than 1,000 bucks now how much of your success based on thousands of hours of hard work versus high IQ you deconstruct everything on a skill set basis but isn't there a minimum IQ that you need to be successful in business I think it depends on the business and it depends on the timeline I've seen all manners of business owners walk through our doors here at acquisition. comom I've seen

[23:51] YouTube https://youtu.be/QgjJcLeZ17c?t=1424 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
some guys with janitorial businesses own $40 $50 million a year and I wouldn't say that they were super high IQ they just stuck with it for 20 years I think the the narrower the field of focus the lower the IQ requirement because fundamentally if you have a sound original model and you continue to try on a long enough time Horizon eventually

[24:10] YouTube https://youtu.be/QgjJcLeZ17c?t=1443 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
you try something and it does work and then that gives you the next you know Peg you know up on the on the ladder and you just keep doing that I think we're a lot of entrepreneurs get in trouble is they try too many things so you just don't get enough failures in a narrow enough scope so that you can move forward I've been really thinking about this Paradigm of transactional versus relational businesses I'm very much a

[24:28] YouTube https://youtu.be/QgjJcLeZ17c?t=1461 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
straight shooter and sometimes people are put off by that by the transactional nature but it's meant to be an honest trade and sometimes historically I would feel bad about that and then I noticed an interesting thing that anytime that somebody pushes back on that and says I'm like relationship I'm not transaction they have never executed not a single time somebody that pushes back

[24:45] YouTube https://youtu.be/QgjJcLeZ17c?t=1478 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
on this construct on this kind of like explicit exchange have they actually executed so it makes me feel a little bit more confident in that I think that great relationships are built on great transactions what do you think about this so I'm glad that this is where we went because that's wholeheartedly agree I mean Lea and I have an explicit agreement of our exchange we we resit

[25:02] YouTube https://youtu.be/QgjJcLeZ17c?t=1495 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
that agreement if we feel like one of us is out of exchange with the other or we're not meeting the other person's needs but I genuinely believe everything is transactional and there's just people who realize it or admit it and people who don't fundamentally if you are not rewarded for a relationship on a long

[25:14] YouTube https://youtu.be/QgjJcLeZ17c?t=1507 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
enough time rise and you will leave it I think there's two aspects there one is the transactional aspect is only highlighted when it's really out of sync so for example if if we have a relationship uh you know I make you $100 million you make me $200 million I don't think that's a problem yeah I think we're going to be best friends I think

[25:31] YouTube https://youtu.be/QgjJcLeZ17c?t=1524 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
but over enough of a time if it's so lopsided then people naturally kind of go to like hey there needs to be more transactional ising for for me or more benefit for me that's where it really gets off of sync with these extremes and you look at Partnerships too you look at co-founders or 50/50 I don't think if somebody's doing 55 45 I don't think

[25:47] YouTube https://youtu.be/QgjJcLeZ17c?t=1540 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
there's I've never seen a problem it's when it becomes like 9010 the other person tries to kind of guilt the other person saying like well I thought we were co-founders I thought we started this together but I I think you need a pretty wide disparity before becomes an isent something I learned from Lila that helped me out a lot in the earlier years is she said never count anybody else's money that's proven so profitable for me

[26:05] YouTube https://youtu.be/QgjJcLeZ17c?t=1558 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
to just say what do I have available to me and does this does this deal make sense for me if this guy makes 20 billion on this deal but the economics based on my side work fine and comparing those economics to the similar amount of activities or effort that I have to put in all the other vehicles that I could consider if I get the best return on

[26:24] YouTube https://youtu.be/QgjJcLeZ17c?t=1577 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
this thing then I'm good with it and so I've I've had this um construct for Value creation which has been well rather value capturing which is there's the the the value that you add which is thing one your ability to negotiate that against that value how much of that can you capture third Vector is how many

[26:43] YouTube https://youtu.be/QgjJcLeZ17c?t=1596 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
other people can do it that thing and then fourth is what's the risk you take on and I think that with those four elements you can usually look at most deals and kind of know the major levers that are at play so walk me through one of your private Equity deals using that framework if I bring brand to a deal

[27:03] YouTube https://youtu.be/QgjJcLeZ17c?t=1616 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
then that's going to be a huge amount of value the ability that I to negotiate to capture as much of that value as possible is predicated on the idea that I have many other deals that I could do as well that are lined up behind this other person and you're negotiation skill set I still believe that all negotiation happens before you sit sit down to the table um the big stuff it's

[27:19] YouTube https://youtu.be/QgjJcLeZ17c?t=1632 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
fundamentally Supply demand I just have always seen it that way so it's like if I want to have crazy terms to get into a relationship with a girl for example if I have no demand for me it's going to be very hard for me to get my terms if I have a line out the door I can ask 100 people and one of them will say yes to my terms right so one is what's the

[27:36] YouTube https://youtu.be/QgjJcLeZ17c?t=1649 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
value that I bring two is what are my skills at negotiating capturing as much of that value as possible three and this also hints out Supply demand which is how many other people are available who can do that same thing this is like a common one with like a sales guy right so it's like okay well I brought in 3 million this year for the business it's like okay well your ability to negotiate the value fine you might be good at

[27:54] YouTube https://youtu.be/QgjJcLeZ17c?t=1667 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
sales and be able to you know go back and forth but I've got 10 other guys who can do the exact same thing as you you were just selling candid a baby you were selling something very very attractive right and then finally it's what's the risk that's taken on and that's actually the the most recent one which sounds

[28:07] YouTube https://youtu.be/QgjJcLeZ17c?t=1680 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
silly on an investor podcast to bring that up but we were talking to a high level employee that we wanted to bring in and he was like hey I would like shares of the business kind of upfront because I'm going to be you know forgoing this other stuff basically the tldr was you want to be compensated as a

[28:20] YouTube https://youtu.be/QgjJcLeZ17c?t=1693 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
business owner without taking on the risk of a business own unless you're willing to put the same amount of skin in the game as I am or a business owner would in your position when you started yeah EX years ago right well yeah then that's that's not appropriate so from your perspective it should be about their opportunity cost one of your competitors and you don't have to offer much more just because they're I want

[28:37] YouTube https://youtu.be/QgjJcLeZ17c?t=1710 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
people to be happy to be very clear like what would it take is still is always one of my one of my favorite questions if I have somebody who's oneof one who can create a ton of value then the supply demand shifts in their favor you've taught me by the way about a players not like giving them what they

[28:50] YouTube https://youtu.be/QgjJcLeZ17c?t=1723 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
want at the margins don't be cheap with a players even though they negotiate hard I've learned so much from Lila about business she was really the one who's pushed me to be like let's pay above Market I was like why pay above Market let's pay Market Why Pay above Market because you get so much more so on one level you'll be able to attract the a players if you're paying a blood Market but I think that once the person

[29:09] YouTube https://youtu.be/QgjJcLeZ17c?t=1742 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
comes in the door all of their behavior is going to be predicated on the the reinforcement Loops that you have within the business and so I I think that it's the ticket of Entry like the comp is the ticket of Entry but all their performance is going to be based on how well they are managed and led and their

[29:21] YouTube https://youtu.be/QgjJcLeZ17c?t=1754 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
opportunities for growth um and honestly just like how much they sync within the culture of the business based on how we do things and if they're rewarded frequently doing things the way we want them to be done that make us the most money then they're going to be they're going to really like working here and

[29:32] YouTube https://youtu.be/QgjJcLeZ17c?t=1765 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
then that will ultimately like the big Vegas headlights for a plus Talent is unlocking discretionary effort I want someone's shower time and I'm open about that if someone Works based on threat of punishment which is that you lose your job right then you will get as much effort as required to not lose your job for the most skilled people that

[29:50] YouTube https://youtu.be/QgjJcLeZ17c?t=1783 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
requires the least effort for them to do as little as required to keep their job and those are the people that you lose the most Alpha on in terms of how much they could add if they really tried I mean if you wanted to zoom all the way out like Le and I's purpose of of all of this stuff is to show that having a way of running a company that is off of Praise not punishment is a more

[30:08] YouTube https://youtu.be/QgjJcLeZ17c?t=1801 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
profitable way to run a business and people don't hate you but no one's going to believe us until we have multiple billions and then people then ask but that is our entire thesis Daniel's here he he'll vouch for it and the unlocking discretionary effort is that only captured through Equity could that be captured through salary and how do you

[30:27] YouTube https://youtu.be/QgjJcLeZ17c?t=1820 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
oh yeah yeah no it doesn't have to be Equity at all I think it's just how you treat people whether they're rewarded for going above and beyond and I think reward Cycles are way too latent in most people's business and arbitrary yeah well latent in terms of like delayed if someone does something we want to reward in minutes a paycheck is so hard to attribute a behavior that you did my

[30:43] YouTube https://youtu.be/QgjJcLeZ17c?t=1836 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
closest friend Dr caty is like a behavioral scientist you know genius guy he showed me this chart and it like it changed the way I saw everything he said this is a chart of how to train a dog how to sit on one vector it had yeah a number of attempts to until they learn the trick and how delayed the trainer

[30:58] YouTube https://youtu.be/QgjJcLeZ17c?t=1851 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
was before they gave them a treat when they sat and so if you gave the dog the treat immediately it took a couple of times and they learned how to sit because we reared them immediately after they did so they could they could tie the two together if you waited 5 Seconds it would be like 20 tries if you waited 45 seconds it was a zillion tries after

[31:16] YouTube https://youtu.be/QgjJcLeZ17c?t=1869 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
a minute the dog was untrainable it would never learn how to sit now what where it gets like the 2011 version of this is but that you still continue to give them a treat which means you were training them you were just training to do them to do something else else and so I think about this a lot within the context of compensation systems but comp with you know paychecks is at such a

[31:33] YouTube https://youtu.be/QgjJcLeZ17c?t=1886 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
delay that it's a very effective way of getting someone to join your company in a very terrible way of getting them to work as hard as they can without us sounding like Psychopaths do you believe in operate conditioning so somebody does something you give them a bonus on Friday 100% And do you think there's any exception tooper and condition I don't even believe in free will tell me more

[31:50] YouTube https://youtu.be/QgjJcLeZ17c?t=1903 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
well we behave in ways that we have been rewarded for in the past if you can control all the variables you can control someone's Behavior now that sounds like psychopath stuff but I don't see it that way I just see it as more of a statement of fact if I wanted everyone in here to take all of their clothes off I could guarantee that I could do it I would just raise the temperature in this room into a point and we just stay in

[32:07] YouTube https://youtu.be/QgjJcLeZ17c?t=1920 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
here until I lock the doors and I raise the temperature and then eventually all of us would take our clothes off and so if I can change the conditions to get a behavior then did that person at Free Will and so BF Skinner is one of the you know the the forefathers of this behavioral he has this quote that I just love and it'll be at the beginning of one of my books but everyone says that

[32:23] YouTube https://youtu.be/QgjJcLeZ17c?t=1936 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
you can lead a horse to water but you can't make it drink he said false he said if I salted the horse's mouth and I dehydrated the horse for weeks and then I put its mouth right in front of water I can veritably guarantee that it will drink when I think about like sales processes for that reason is that there is a perfect sales process there is a way that we can get it so that we can control all of the variables and every

[32:42] YouTube https://youtu.be/QgjJcLeZ17c?t=1955 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
single person would buy now it may not be worth the return on investment which is a separate question to create that and then you have the tradeoffs that you have within a business but the same things exist when you're when you're when you're hiring someone so like if I know we're getting into a little bit of the the offside of business it's hard for me to to to stay away but there's this whole whole concept of you know

[32:58] YouTube https://youtu.be/QgjJcLeZ17c?t=1971 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
hire for attitude and train for aptitude and you've heard plenty of these things right you hire for the smallest skill deficiency period it's just that attitude has bundled terms in terms of language and so if I say I want someone who has Charisma Charisma if I say be charismatic to a child even if they

[33:16] YouTube https://youtu.be/QgjJcLeZ17c?t=1989 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
understand what the word means they can't be charismatic they have to then translate that into smile when you walk into a room nod your head when someone's listening speak louder when someone says something say it back to them you know it's a bundled term for 30 sets of behaviors and then those behaviors are trainable now I believe in the concept

[33:36] YouTube https://youtu.be/QgjJcLeZ17c?t=2009 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
of hire for attitude not aptitude because to teach someone to be kind maybe 50 different micro Skillets that I would have to teach and that's probably not worth a return on investment now in a higher level role it might be easier to teach someone to be kind than to teach them 20 years of Finance or just find someone else right we believe at

[33:55] YouTube https://youtu.be/QgjJcLeZ17c?t=2028 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
acquisition. comom that everything is trainable but everything is not worth training what about coachability deconstruct that what makes somebody more trainable someone who is coachable I would use at least our internal definition around this was just just intelligence intelligence is rate of learning if we Define learning as same condition new Behavior then if I say hey

[34:13] YouTube https://youtu.be/QgjJcLeZ17c?t=2046 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
enter this phone and say the script and the phone rings and then you don't say the script and I say now read this script phone rings again same condition and then they read the script new Behavior they have learned if I can do that in one repetition with somebody and it takes somebody else five repetitions

[34:26] YouTube https://youtu.be/QgjJcLeZ17c?t=2059 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
the first person is more intelligent some people say more coachable than the other person and so I think you aply pointed out that one of the number one things that we look for now is just general intelligence basically our return on investment for what we put in to train someone we can get down oneth

[34:45] YouTube https://youtu.be/QgjJcLeZ17c?t=2078 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
if the person has higher general intelligence and so this is where um sometimes you have people who come in with lots of experience and so they have a lot of skills but they're actually not very intelligent and so what you see is pretty much all your going to get because the amount of effort it takes them to teach one or two more skills you

[35:02] YouTube https://youtu.be/QgjJcLeZ17c?t=2095 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
could probably teach a younger Junior hungrier more intelligent person in you know the same period of time but then once I've matched that person or once that candidate has matched the more experienced one they blow past them then a subset of intelligence is ego and the ability to to take feedback sure but you don't believe in trauma I no I do

[35:19] YouTube https://youtu.be/QgjJcLeZ17c?t=2112 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
believe in trauma I believe in it in defining it which is a permanent I'll say this way I don't believe trauma is bad it's a permanent change of behavior based on an aversive stimulus so if I was a kid and I touched the stove and I burned my hand that is something that taught me something now if I never touch a stove again from that then the stove

[35:37] YouTube https://youtu.be/QgjJcLeZ17c?t=2130 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
traumatized me so the followup question is was that bad fundamentally you can imagine me with like a room of like holistic healers who are like doing Bell things and like I think you're storing your trauma in your back I'm like how do you know that where point to the anatomy please tell me where I'm storing trauma what does that even mean and so by seeing this world the world this way at

[35:56] YouTube https://youtu.be/QgjJcLeZ17c?t=2149 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
least as we do it and I'm going say saying everyone should this is just it's helped me see the world more clearly I think it's taken a lot of the Gob gobbledygook um out of the many things that are on social media and the internet and it's also I think helped a lot of our team in some of these things I had an interview with um a candidate uh that we ended up hiring um and he's

[36:14] YouTube https://youtu.be/QgjJcLeZ17c?t=2167 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
like you know uh I just have a lot of demons and I was like what does that mean and he was like I just you know sometimes like I can I can sabotage my success cuz I'm like afraid of being successful I was like you under skilled you don't know how to beh in conditions that's all this is so when this new condition occurs we're going to do a

[36:32] YouTube https://youtu.be/QgjJcLeZ17c?t=2185 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
different Behavior than you've done in the past if you can do that we're fine and he was like I can do that I was like okay both could actually be true that could have this fear but but you desensitize the fear through repetition in that condition totally habituation absolutely so you talk about the one meta skill that's overshadows all other

[36:49] YouTube https://youtu.be/QgjJcLeZ17c?t=2202 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
meta skills what is that meta skill I me I think the ability to learn is the meta skill and you know intelligence is like your rate of learning I think that's the big thing from a business perspective I think the big meta skill is being able to get other people to do stuff cuz fundamentally if you only had that skill

[37:01] YouTube https://youtu.be/QgjJcLeZ17c?t=2214 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
you get everyone else to do everything else you need at least in the small business World which is where I live so you know Sub sub 200 employees whatever um the vast majority of business owners conflate CEO and business owner they see them as one and the same yeah and so fundamentally an owner uh a good owner rather um can bring all of the people

[37:20] YouTube https://youtu.be/QgjJcLeZ17c?t=2233 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
who can run the business like right now if I own a share of Apple then that business functions without me if I can get other people to do basically a business doesn't require so leverage yeah some form of Leverage exactly what are the different forms of Leverage so I think I'd be stealing from Nal here but I mean he has I I remember with C so it's like code content collaboration

[37:38] YouTube https://youtu.be/QgjJcLeZ17c?t=2251 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
which is what I say so getting other people to do things and capital right those are the four that he brings up but I think there's I mean fundamentally Leverage is just getting more for what you put in um and so in any situation where you get more for what you put in then you have leverage you have several

[37:49] YouTube https://youtu.be/QgjJcLeZ17c?t=2262 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
dozen companies does basically managing hard or micromanaging ever work or is it about aligning incentives really good question I want to say yes I think aligning incentives is people can't have incentives that are against the benefit of everyone else so that feels like number one we don't want to have something that gets in our way but like

[38:06] YouTube https://youtu.be/QgjJcLeZ17c?t=2279 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
micromanagement and abdication sit on uh equal opposite sides of uh and I think it's more of a dichotomy to be managed rather than a problem to be solved if you tell someone to do every single thing like at some point you've lost all of your leverage and why bother on the other hand if you delegate something and stats go down you abdicated it you did not delegate it if you delegate it and

[38:25] YouTube https://youtu.be/QgjJcLeZ17c?t=2298 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
stats remain the same or go up then you have properly delegated so that gives us a very easy limus test for when people move up in the business and they replace themselves in a role that helps us do that from the micromanagement perspective this is probably like recency bias but I just read have you

[38:37] YouTube https://youtu.be/QgjJcLeZ17c?t=2310 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
seen the whole founder mode I think there's some truth to it I think it's less about micromanaging and more about what are the behaviors that a Founder is doing that are not duplicated when they leave I'll give you a really micro example of this Caleb who's directs all of our media he was the first person we hired uh when we wanted to get in this content game he was so good to film with

[38:57] YouTube https://youtu.be/QgjJcLeZ17c?t=2330 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
you know he moved up and he replaced himself I was like I hate filming this is not good I don't want to do this anymore and so then we're like okay what is it that because we're like he just has such a great Vibe I was like a Vibe is not a thing so what are the behaviors that he does during a shoot that other people are not replicating and so it turned out uh one is when we were

[39:17] YouTube https://youtu.be/QgjJcLeZ17c?t=2350 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
talking he would be nodding his head behind the camera and when we'd make a good point he'd be like he would throw his thumb up like that was awesome and immediately after the the podcast or what you know whatever the recording session was over he would give us a fist bump and then he would have notes on his phone that he'd be like hey followup

[39:34] YouTube https://youtu.be/QgjJcLeZ17c?t=2367 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
question hey followup question hey follow question and so I was like this is so enjoyable so he had some basic business context so that he could ask good questions he was being reinforcing very low latency while I'm actually doing the recording in multiple ways both visually from how he's nodding and raising it th up and at the end he get I basically had another reward cycle where

[39:52] YouTube https://youtu.be/QgjJcLeZ17c?t=2385 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
he gave me a bump saying like awesome job you crushed it once we took that checklist that became the videographer training checklist has he been fist bumping oh every time we then duplicated all of those activities with other videographers that before this we did not enjoy filming with all of a sudden we enjoyed filming with them as well and all of a sudden they all had great Vibes

[40:10] YouTube https://youtu.be/QgjJcLeZ17c?t=2403 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
and so I say that as a microcosm of the founder mode question that we began with which is I think that soft skills are hard to quantify but they are still skills and so it just means that there are more subskills underneath of them that we have to learn and observe so that we can duplicate it your deconstructing skill sets probably some people think you're crazy other people

[40:31] YouTube https://youtu.be/QgjJcLeZ17c?t=2424 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
probably love it like how did people adapt to the style of management I wish my team was here because I think they would answer the question even better but I would say that this is our view of the world if this is a view that you don't agree with that's totally okay you just won't do well here one of the benefits doing a call back to the fame thing is that almost everybody who comes in the company has consumed a lot of my

[40:49] YouTube https://youtu.be/QgjJcLeZ17c?t=2442 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
stuff and so they kind of know how we operate and so we have such a speed up on the cultural kind of assimilation Andor rejection so if someone doesn't fit in like we had somebody who just started uh three days ago and it third day he was like I don't think this is for me and we're like cool do push that Tony zapo famously from from Vegas had he would give people a bonus to quit I

[41:08] YouTube https://youtu.be/QgjJcLeZ17c?t=2461 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
think after that first month I think it's a brilliant idea I think that the skills that everything is is a skilled efficiency perspective is incredibly refreshing for the vast majority of the team because that is how we manage and so instead of being like you suck or you are this way insert label which then feels out of their control say hey you're a dick very hard toach someone to

[41:27] YouTube https://youtu.be/QgjJcLeZ17c?t=2480 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
not be a dick but if you say hey these are five things that you do that people complain about and we under these conditions we need you to change your behavior and then all of a sudden they're like oh thank you for the clarity and so the difficulty in managing this way is that it takes more work we have to be more precise with our language and we be more precise with the

[41:46] YouTube https://youtu.be/QgjJcLeZ17c?t=2499 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
deficiencies that someone is exhibiting this whole everything focus on Behavior permeates through the entire business and so I'll give you an example of the team thing and then I'll example the one-on-one thing from the the team perspective most business own owners or teams are accustomed to reporting data on performance and then when they get into that Loop they start just providing more and more and more and more more

[42:03] YouTube https://youtu.be/QgjJcLeZ17c?t=2516 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
data I had to do a breakdown for the team and say hey if this goes up what do we do if this goes down what do we do if we don't do anything based on if this data moves we do not need it and so all of a sudden it took this these massive sheets and then just simplified them to three or four pieces of data that we look at it's like great because these affect our Behavior now we can have a productive meeting and so from a from a

[42:22] YouTube https://youtu.be/QgjJcLeZ17c?t=2535 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
large perspective then we say this is the this is the the data that's off these are the behaviors that we're going to do to fix that and that's what we're going to start doing tomorrow with the team doing XYZ from a 101 perspective it's addressing the skill to sufficiency they have they may have 10 things that are off that they're working on who determines that manager or the leader whoever the leader is so it's not meant

[42:39] YouTube https://youtu.be/QgjJcLeZ17c?t=2552 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
to be like here I think you should be more charismatic it's based on outputs on the metrics that that you're responsible for and we would never say be more Caris we say you need to smile more is yeah is there speed of feedback is there like a natural speed like I try to goes back to negotiation there's a negotiator Chris Vos he says if you need to let the air out of a and do it slowly

[42:58] YouTube https://youtu.be/QgjJcLeZ17c?t=2571 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
even with a hostage negotiation if you have 3 hours do it like 10 minutes at a time do you believe in that I think giving one piece of feedback at a time is incredibly important but I'll give you an example we started running workshops here at our headquarters and a lot of our team although subject matter

[43:10] YouTube https://youtu.be/QgjJcLeZ17c?t=2583 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
experts are not good at presenting that wasn't a skill set that they had we had to teach the whole team how to present in a way that other people liked and would continue to watch and learn from and so the way that we did that was you know someone would get on stage and they would you know begin their presentation and they'd be 30 seconds in we'd be stop

[43:26] YouTube https://youtu.be/QgjJcLeZ17c?t=2599 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
say it this way way change your tone do it again stop go back to the beginning one more time like this go back to conditioning them at the behavior not like 30 minutes later and oh it's useless it's completely useless I genuinely believe that 95% of businesses have no idea how to train they mostly survive on luck they plow 20 people in they see that five people work because

[43:46] YouTube https://youtu.be/QgjJcLeZ17c?t=2619 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
those five people came in with a small enough skill deficiency at Baseline that they could be successful in the role the other 15 fall off and that's how they run their business a lot of people are on Zoom calls and they want to give feedback to somebody you just record that and then go over it and we slack them in real time it's way faster that way so we' be like hey bring this up hey your tones off try this do you self-

[44:04] YouTube https://youtu.be/QgjJcLeZ17c?t=2637 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
select for employees that want to develop themselves it's actually the number one thing that people come to acquisition. comom for the number one thing that people say they're coming here for is growth people follow my stuff they know that I'm a big skills guy yeah and so they usually want more of them and we do our very best to provide them you're obviously highly skilled I mentioned you're worth hundreds of millions of dollars what

[44:22] YouTube https://youtu.be/QgjJcLeZ17c?t=2655 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
skills are you working on right now let's break this into two buckets knowing about and knowing how to is basically the two big buckets and where the biggest blind spots that I've had in my career are me not knowing about I didn't know private Equity existed I didn't know that was a thing right so that was like I couldn't get good at private Equity until I learned about private Equity knowing about private equity and how it works is very

[44:42] YouTube https://youtu.be/QgjJcLeZ17c?t=2675 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
different from knowing how to run a private Equity Fund raise funds deal with LPS negotiate deals do deals Source deals all of the micro things that occur underneath of that I would say that for me right now from the learning about side I'm still learning more on the the fund stuff I'm still very very green there and then the how-to is really

[45:01] YouTube https://youtu.be/QgjJcLeZ17c?t=2694 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
going to come from that will be like my second kind of order of skills that I'll have to break down the thing that we have right now is we have tons of deal flow and we know how to create value so those are the two things we have the things that we've been lacking have been the funds to execute honestly the amount of deals that we could do at the size that we want so what's the largest deals that that you get from a deal standpoint

[45:19] YouTube https://youtu.be/QgjJcLeZ17c?t=2712 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
we I mean we got companies doing 300 million a year coming to us and what are they looking for honestly most people come to us for expertise they watch some of our deep stuff on you know scaling a sales team from 0 to 40 guys in 90 days and they're like how did you do that can you do that for me and we're like yeah but not for 5% and so then that's really where the

[45:37] YouTube https://youtu.be/QgjJcLeZ17c?t=2730 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
negotiation you know kind of gets in it's like okay well if we do do this then we're going to 5x the value of the company people come to us because they have some constraint they either have identified or haven't do you have a vesting schedule where you grow it five times and you're like okay my job is done do you continue to stay with the business so my CFO gave me this and um

[45:54] YouTube https://youtu.be/QgjJcLeZ17c?t=2747 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
and I've I've been trying to to stick with it which is um one of his friends was a very successful VC and what they figured out was that when they doubl down on the ones that they did really well on they did even better and so um you know I would say if you had asked me five years ago ex feed the winners starve starers exactly but I mean it's

[46:13] YouTube https://youtu.be/QgjJcLeZ17c?t=2766 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
harsh but it's it's the Venture yes it's kind of the same thing I mean we absolutely pay more attention to the companies that are the biggest ones in the portfolio and in terms of us kind of like letting off the gas pedal once we have a 5x it's like kind of the opposite of that the better they do the more we push so I don't often do this but what questions do you have for me if you were

[46:30] YouTube https://youtu.be/QgjJcLeZ17c?t=2783 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
in my position what would you do so I think there's a general situation where it's the ultimate grass is greener every private Equity person that you talk to will say Do Your Own Thing and every person that says Do Your Own Thing will say private Equity I think there's a couple ways first of all meta comment I would say is I think you're very right

[46:48] YouTube https://youtu.be/QgjJcLeZ17c?t=2801 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
to take your time on this decision I had a friend he went around he's actually my co-host Eric torberg and he spent 18 months I would see him ask the same questions to people I'm like this guy he's just not executing like what is he doing just do something and like figure it out and then he built this incredible business and he had this huge launch and it was very successful I was just blown

[47:05] YouTube https://youtu.be/QgjJcLeZ17c?t=2818 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
away by like how somebody could consciously gather information so I commend the thoughtfulness because it's a very big decision and it's irreversible yeah it's one of those things to quote Jeff Bezos it's a door it's a non-revolving door yeah so first of all it is a very big decision second of all I would think about one of my

[47:23] YouTube https://youtu.be/QgjJcLeZ17c?t=2836 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
mentors Eric Anderson who's on the podcast he's developed more drugs than anybody else in history he started his last company alloy Therapeutics what is the last business that I want to start what company do I want to work with in next 20 30 years so I think there's a Founder product fit question which is what does Alex heroi want to do over the

[47:40] YouTube https://youtu.be/QgjJcLeZ17c?t=2853 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
next 30 years because you're so good at operationalizing you look at everything from a number standpoint but you're also a human being and I think the question is especially after you gain a certain amount of wealth is your lifestyle what do you want to be doing day-to-day and you can make those decisions not only from the perspective of private Equity

[47:58] YouTube https://youtu.be/QgjJcLeZ17c?t=2871 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
or non-private Equity but also which LPS do you want one of the other things which I didn't mention is door four which has been a strong consideration I don't know why I didn't mention it has just been raising around at our holdco level and just doing a minority round there that would allow us to get the funding to then just do all the stuff

[48:14] YouTube https://youtu.be/QgjJcLeZ17c?t=2887 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
that we're currently doing the way we do it the way we already know works and just do it on bigger deals that would then capture all of the brand growth that I have so those LPS would be like oh wow you know I guess it wouldn't be an LP structure I guess they would just be owners of you know my hold C and

[48:28] YouTube https://youtu.be/QgjJcLeZ17c?t=2901 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
that's something that's actually been um very interesting to me because it's the your original Point like I've structured my day for the most part to do exactly what I want to do and what I think I'm good at and what does that look like I have a pretty empty schedule I work all the time but I have no commitments and my way of saying it is I end up working

[48:45] YouTube https://youtu.be/QgjJcLeZ17c?t=2918 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
on that which matters most every day and so sometimes that which matters most is something that's going to come to refresh in a year but I have one day a week on Mondays that I have all my meetings and then I have basically Media stuff so content me writing books things like that basically the rest of my week is predominantly deep work and that has

[49:02] YouTube https://youtu.be/QgjJcLeZ17c?t=2935 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
worked really well for Ila and I and the only way that I can live that lifestyle is because of Lila Lila's schedule is the inverse of mine she has one day a week of deep work and then four days a week where she has 20 plus meetings a day she has many indirect reports that she's soft touching you know two levels down three levels down to continue to

[49:20] YouTube https://youtu.be/QgjJcLeZ17c?t=2953 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
develop Get Talent bring up rising stars get good feedback on their leaders so that she can give them feedback directly like she will never get the credit that she deserves because she's a woman and because I'm so vocal in public but she's absolutely the reason that we have what we have like I had only made up to 3 million dollar a year before I met Ila what was the constraint blocking and

[49:37] YouTube https://youtu.be/QgjJcLeZ17c?t=2970 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
tackling I Ruled through fear to be honest that's what it was I know a lot better now but when I met Lila she told me on one of our first dates she said I just want to build a place that people love to work and I was like well I just want to make a lot of money and she said she wanted to do that but she was very like anti-money when we met she was like bleeding heart I just want to help

[49:54] YouTube https://youtu.be/QgjJcLeZ17c?t=2987 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
everybody and I was like well you won't be able to help anyone if you're poor and so what if we can merge kind of these two thought processes and that's been kind of like the Journey of our our working relationship is that she has been and I don't want to say the soft side because I think that does a

[50:06] YouTube https://youtu.be/QgjJcLeZ17c?t=2999 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
disservice to the fact that she's made of iron it's really impressive no one has ever left any company that we've had and been like Lila is unfair she is a matriarch in terms of how everything is run within all of our portfolio companies I would say all the founders have tremendous respect for Ila and they know that she's the one you go to when you have to have the hard conversation

[50:23] YouTube https://youtu.be/QgjJcLeZ17c?t=3016 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
with someone and she will be like this is how you do it you have such a High performing culture and not everybody fits with it and they leave what do they say when they leave we have very low turnover is that because of a good screening processor our ability to create culture and operationalize culture has just improved so much

[50:40] YouTube https://youtu.be/QgjJcLeZ17c?t=3033 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
between businesses because it's still on on such a short timeline if you think about it from a business I mean I started my first business when I was 20 uh2 and that was 13 years ago you know in the investor timeline it's like I've had one funds worth of time right 10 plus plus one plus one yeah right exactly and so it's been a very short timeline and so like you know how I

[50:59] YouTube https://youtu.be/QgjJcLeZ17c?t=3052 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
built my gyms was very different than how we built gym launch which is very different from how we've built acquisition. comom and um this I mean this has been my favorite business uh to run and I feel like it's Lea and I are both in our stride we are doing what we are both very good at we've given each other the protection or space to just do what we do best so Lela basically runs

[51:21] YouTube https://youtu.be/QgjJcLeZ17c?t=3074 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
everything and I'm in charge of rain making that's been always the best division of labor you tell Lea I just want to make more money is that really what drives you or is that kind of more Market I always like saying that because I never want to be one of those people who like says they're trying to do yeah that's my reputation Insurance like yep I'm here to make money and I say that in all my content like not here to be a

[51:39] YouTube https://youtu.be/QgjJcLeZ17c?t=3092 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
good guy here to make money so I'll give you a longer answer than you probably asked for when we sold gym launch we taken 42 million in distributions and then we got $31 million check for the 2/3 at 46 right and I had invested a little bit and so the the 42 had grown or whatever at that point though we had zero responsibilities and the year during the sale I wasn't you know

[51:58] YouTube https://youtu.be/QgjJcLeZ17c?t=3111 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
typically you don't like change anything while you're in the middle of a deal process and so the whole company pretty much just ran and we just got checks every month basically and that was it and it was the saddest year of my life because I couldn't start something new because I didn't know if the deal was

[52:11] YouTube https://youtu.be/QgjJcLeZ17c?t=3124 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
going to happen you know like things can fall through whatever but I also couldn't work on the business I basically just had to sit idly for a year and I had a lot of time to just think and the conclusion that I came for me was that hard work is the goal for a very long time it was hard work so that I can and then it was just insert whatever thing but when I looked back on

[52:31] YouTube https://youtu.be/QgjJcLeZ17c?t=3144 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
my favorite days of my life it was when I left nothing on the field when I was completely used up at the end of the day and the first boss that I had the management consulting firm that I had right out of college she said this thing to me they had like a good weekend and I came in on Monday like in a good mood or something she asked me why and I said I just you know I had a great weekend and she said I'm pretty sure the secret to

[52:49] YouTube https://youtu.be/QgjJcLeZ17c?t=3162 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
life is living as many days in a row like that as you can I always remembered that and so in trying to structure my life I actually used the same process that we use to improve everything in everything we do so whether it's media whether it's ads which it's it's sales teams it's CS whatever we just look at what did we do in the past what were the

[53:06] YouTube https://youtu.be/QgjJcLeZ17c?t=3179 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
top 10% days or outcomes what did those look like and what were the bottom 10% and then the bottom 10% tell us what not to do and the top 10% we do more of that and so when I look at my life my top 10% days had the same two or three things that were involved I ate food with people I liked I worked out hard and I

[53:25] YouTube https://youtu.be/QgjJcLeZ17c?t=3198 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
worked and accomplished something meaningful for the day and I usually have nothing left at the end and so I pretty much just try and do that every single day that's my that's my goal and the things that I enjoy working hard on is business I love business it's like almost like a romantic love of mine I love it I draw pictures about it I write books about it I make videos about it I

[53:46] YouTube https://youtu.be/QgjJcLeZ17c?t=3219 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
do business every day it's the thing that I love I could talk to you for 10 more hours about business stuff I interviewed Steve mcclaflin he's considered the world's Rich banker and he spends 80% of his time time dealing with clients and how do people like like you and Steve say no to other things that you may not want to do but that

[54:04] YouTube https://youtu.be/QgjJcLeZ17c?t=3237 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
quot unquote need to be done I get emails like how do you operationalize four days of deep work I have no direct reports zero like if you look at the work chart it's me and then dotted line to Lila and then Ila has the whole company what about bills there's a long tale of things that just hit your email Reas check my email and they route things and make decisions based on just

[54:25] YouTube https://youtu.be/QgjJcLeZ17c?t=3258 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
like DEC yeah exactly how long did it take for you to create that system we have 3 EA senior just became director of Ops but it's been seven 8 years that we've had that team and so what were the biggest fails in that system I have had 10 EAS personally and have failed all of them and so then we realized after the 10th try it's me not them Lea paired us for a

[54:47] YouTube https://youtu.be/QgjJcLeZ17c?t=3280 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
quarterly to give feedback to one another and she said I feel like when I message you I'm bothering you I'm assuming with the hope that I would say oh no it's fine message me and instead I said you are I'm working and then when you take away from that work you make us less money and so I do see it pretty

[55:06] YouTube https://youtu.be/QgjJcLeZ17c?t=3299 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
much always as a punishing event for me to basically have to stop doing something that I'm enjoying doing to do something that I enjoyed less doing and so over time the EA now they'll come in when I eat lunch because it's the same 15 minutes every day and they'll just like they'll be like I have six things for you this thing this thing and it's while I'm not working anyways self manage but honestly my lifestyle is only

[55:26] YouTube https://youtu.be/QgjJcLeZ17c?t=3319 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
I'm only able to do this because Lea's lifestyle is the inverse of mine Together We Are One good CEO she is a work funnel like she just swallows work and then she brings people in and trains them brings people in and trains them and her her rate of operating is just unbelievable and so she allows me to

[55:43] YouTube https://youtu.be/QgjJcLeZ17c?t=3336 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
think really big and have the space to do it it's all because of her what are your special skills I think it's actually just education like I love teaching which sounds terrible like saying that you love teaching is kind of lame but I see sales as an education process you educate a prospect and if they educated enough and if you have a product that really is good if they believe what you believe then they will

[56:00] YouTube https://youtu.be/QgjJcLeZ17c?t=3353 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
buy I see marketing and sales as the same Continuum like you just need a certain amount of information for someone to make a purchasing decision and so I see them as one thing that's what I spend a lot of time doing and so if we Define education as changing someone's Behavior then that is that is what has been the passion of my life hopefully everybody who's listening to

[56:17] YouTube https://youtu.be/QgjJcLeZ17c?t=3370 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
this who's an LP I hope I didn't bore you to Absolute death not talking about too much investing and just talking way more about business if you were to do a fund like tell me about what you would want LP Partners I'd probably want one of two types I'd either want completely passive LP who just let me do what I think we're good at or somebody who had

[56:33] YouTube https://youtu.be/QgjJcLeZ17c?t=3386 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
some Strategic Benefit that they could bring to the table probably wouldn't be deal flow but it probably be relationships around whatever the you know investment thesis that we were going to build it off of as you've evolved your private Equity business have you narrowed down do you have a very specific kind of hit Lane on these are the types of deals I want to do or are you more opportunistic I would say

[56:50] YouTube https://youtu.be/QgjJcLeZ17c?t=3403 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
Lea and I both like service and software businesses those are the two when we've looked at all the deals that we've done those are the ones that we do the best with and especially ones that are demand constrainted those are the ones that we just can absolutely murder it for if someone has really good you know user retention and they have you know good Ascension processes the best guys are

[57:07] YouTube https://youtu.be/QgjJcLeZ17c?t=3420 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
the ones who are just obsessed with product like the reason that I did the school deal was when I saw the Ben of the business I was like this thing's a monster like it's just early they just need demand and I think all product seeks distribution and all distribution seeks good product and so I see myself as distribution and so that was just like such a no-brainer it was perfect it

[57:24] YouTube https://youtu.be/QgjJcLeZ17c?t=3437 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
was school it's education it worked with the 70% of my audience that want to start a business so only 30% of my audience have a business now if I talk about business then everybody who wants to start a business is still going to listen right and so I can't I don't I don't try and you know uh kick them out or anything but it took me three or four years of looking at a zillion different

[57:40] YouTube https://youtu.be/QgjJcLeZ17c?t=3453 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
businesses I was like okay what's the easiest thing someone can start who's just going to go zero to one build their confidence yeah exactly yeah just develop basic skills of business and so that was a perfect vehicle for me to to help and so like that type of business is those are the ones that I love people that want to learn more about you what's the best onramp to learning more about Alex Heros probably YouTube or if you're

[58:00] YouTube https://youtu.be/QgjJcLeZ17c?t=3473 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
actually if you're a podcaster then I have a podcast what is it called you can just search my name and it'll come up excellent well Alex this has been a master class I've been following your work for a year I learned a lot you have an incredible way to deconstruct Concepts and teach millions of people it's you're making a big difference in the world appreciate you jumping on the podcast thank you for having me I

[58:16] YouTube https://youtu.be/QgjJcLeZ17c?t=3489 || How To Negotiate Equity When You Have Zero Dollars-Hormozi’s Blueprint (How I Invest w/David Weisburd, 58min)
appreciate it


VIDEO
TITLE: Lead with Free to Compensate for Lack of Social Proof
URL: https://youtu.be/QgvX_5km_Yo
PRIMARY_TOPIC: mindset
TOPICS: mindset, offers,leads

[0:00] YouTube https://youtu.be/QgvX_5km_Yo?t=0 || Lead with Free to Compensate for Lack of Social Proof
Uh, macro alchemist struggling to get clients for high ticket lead genen offer with no social proof yet new business. Start for free. Start for free. Because here's the thing. If you are trying to run some sort of marketing thing, you have to understand how silly it sounds to say like I'm a good marketer but I don't know how to get

[0:18] YouTube https://youtu.be/QgvX_5km_Yo?t=11 || Lead with Free to Compensate for Lack of Social Proof
customers. It is kind of crazy, right? And so embedded within that is like you already are imbuing lack of proof. And so proof above everything. And so you have to compensate for the fact that you have no track record by doing by winning where you can. You're going to win on service. You're going to say, "Listen,

[0:35] YouTube https://youtu.be/QgvX_5km_Yo?t=28 || Lead with Free to Compensate for Lack of Social Proof
here's my cell phone. I'm the owner. I'm going to do everything I can to make sure." And number two, you have clearly an aligned incentive. Like I need testimonials, dude. I need proof. And so I'm going to do everything I can to make sure that you win. Now, the thing is that there's still costs for them

[0:47] YouTube https://youtu.be/QgvX_5km_Yo?t=40 || Lead with Free to Compensate for Lack of Social Proof
because they're probably going to be fronting the money for the advertising. And so like they're still going to lose money doing this if you suck. And so it's very reasonable for them to be hesitant with you. So, you just have to I mean, you got to kiss more toads, which means you got to get in front of

[1:01] YouTube https://youtu.be/QgvX_5km_Yo?t=54 || Lead with Free to Compensate for Lack of Social Proof
more people. And if you're like, "How do I do that?" Tell people that you'll work with them. You'll do five one-on-one calls with them for free. Very easy way to do it. And then at the end of the fifth call, if they still want to work with you, you can you can keep working with them for free or you work with them

[1:12] YouTube https://youtu.be/QgvX_5km_Yo?t=65 || Lead with Free to Compensate for Lack of Social Proof
for X dollars. All right? So, the whole whole deal here is lead with free. Lead with free. And if you're like, "But if they if I give my services away for free, then no one's going to pay you." Yeah, maybe not those people, but I'll say I'll promise you two things. If you're good, they will want to pay you because you're making them

[1:29] YouTube https://youtu.be/QgvX_5km_Yo?t=82 || Lead with Free to Compensate for Lack of Social Proof
money. And number two, if they don't want to pay you, you're probably not that good. But if they'll still leave you a testimonial, then you have that testimony that you can give to somebody who will pay you because they don't have an anchor of free. So there you go. If you're a business owner and you are not

[1:43] YouTube https://youtu.be/QgvX_5km_Yo?t=96 || Lead with Free to Compensate for Lack of Social Proof
growing as fast as you'd like, I'd like to give you a free gift. So my team and I put together the $100 million scaling roadmap, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how

[1:58] YouTube https://youtu.be/QgvX_5km_Yo?t=111 || Lead with Free to Compensate for Lack of Social Proof
they got past it. And so we broke it in these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer

[2:10] YouTube https://youtu.be/QgvX_5km_Yo?t=123 || Lead with Free to Compensate for Lack of Social Proof
success, recruiting, IT, human resources, and finance. And so no matter what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you

[2:26] YouTube https://youtu.be/QgvX_5km_Yo?t=139 || Lead with Free to Compensate for Lack of Social Proof
deconrain the business and you're trying to scale, we'd love to help you out on the thank you page. You can just book a call with my team and we will look at the business, see if we can help. And if we can, we'll invite you out to Vegas and we'll do this in person live.


VIDEO
TITLE: How to Win Every Negotiation Before It Starts
URL: https://youtu.be/QxOAnOxyP2Q
PRIMARY_TOPIC: mindset
TOPICS: mindset

[0:00] YouTube https://youtu.be/QxOAnOxyP2Q?t=0 || How to Win Every Negotiation Before It Starts
Now, the second is a big one, and a lot of negotiation books and courses and stuff talk about this, and people are like, "Hey, I'm not trying to anchor here." It doesn't matter if you say, "I'm not trying to anchor here." It's an anchor. An anchor is the first number that is said in a negotiation. If you're

[0:12] YouTube https://youtu.be/QxOAnOxyP2Q?t=5 || How to Win Every Negotiation Before It Starts
like, "Hey, what do you think you'd be willing to do this for?" And someone's like, "Ah, I was thinking I could maybe do it for $2,000." That's now the anchor. You want to get less than that? And you were like, "Shoot, I was hoping for 500." Well, you should have said 500 first because now their 2,000s seem

[0:26] YouTube https://youtu.be/QxOAnOxyP2Q?t=19 || How to Win Every Negotiation Before It Starts
ridiculous. There is a strategy called counter anchoring, but it's typically not as effective as anchoring, but it's the only move you have left. Now, the flip side is the reason a lot of people don't want to put the anchor out is because they don't want to short change. If someone was going to say yes to

[0:36] YouTube https://youtu.be/QxOAnOxyP2Q?t=29 || How to Win Every Negotiation Before It Starts
5,000, you put 2,000 out there, you're like, damn. Because whenever happens is if someone gives you a fast yes, you're like, no, I left so much money on the table. So, I'll give you a little pro tip that I've learned being on the other side of this. If I have somebody who comes to me and says, "Hey, I'll do it for $2,000." And

[0:51] YouTube https://youtu.be/QxOAnOxyP2Q?t=44 || How to Win Every Negotiation Before It Starts
I would have paid five and I say, "Yeah, $2,000 works." The next thing I do is I say, "Hey," and if you were curious of whether I would do it for 2500, I wouldn't have done. And the thing is that it puts them at ease that like, you know what, you wouldn't have done more. And what happened is I bought a super

[1:06] YouTube https://youtu.be/QxOAnOxyP2Q?t=59 || How to Win Every Negotiation Before It Starts
expensive penthouse a few years ago. And after I bought it, the guy who sold it to me, obviously a wealthy guy, too. He said, "Hey, we accepted your first offer and you're probably wondering if we would have done it for less." He said, "I wouldn't have sold it for a penny less." It felt so classy. Maybe he would

[1:21] YouTube https://youtu.be/QxOAnOxyP2Q?t=74 || How to Win Every Negotiation Before It Starts
have sold it for penny less. I have no idea. But in the moment actually like I was like okay it just made me feel a lot better. So if you're in the reverse situation I would put someone at ease by just saying hey I wouldn't have done it for any less or I wouldn't have done it for anymore whatever. What's interesting

[1:34] YouTube https://youtu.be/QxOAnOxyP2Q?t=87 || How to Win Every Negotiation Before It Starts
is that Daniel Nobel's prize winner figured out that people give excessive weight to the initial information and make insufficient adjustments from that starting point. It's a psychological bias. Basically it's like you want to anchor as high as possible. That's why I'm a big advocate of getting the gas.

[1:48] YouTube https://youtu.be/QxOAnOxyP2Q?t=101 || How to Win Every Negotiation Before It Starts
You put the big number out there because it completely shifts the whole negotiation numbers to way way higher. And the thing is people think in different increments and that's what we want to change. If you say I'll do this work for $100,000, whatever you're in construction. If someone was thinking 10, their increments now become the

[2:03] YouTube https://youtu.be/QxOAnOxyP2Q?t=116 || How to Win Every Negotiation Before It Starts
entirety of what they were willing to pay. They're going to be like, can you do it for 80? All of a sudden, we're thinking in $20,000 increments. As a side note, you can also anchor increments. So explain what that means. I'll actually walk you through the house negotiation that I'm actively in right

[2:15] YouTube https://youtu.be/QxOAnOxyP2Q?t=128 || How to Win Every Negotiation Before It Starts
now. The house was listed at 25 million. Then they dropped it to 20 million because the market's changed and things like that. Okay, so now they're at 20 million. So I made an offer for 15 million. They countered and said, "We'll do it for$69." So big move on their part, right? They're moving aggressively.

[2:33] YouTube https://youtu.be/QxOAnOxyP2Q?t=146 || How to Win Every Negotiation Before It Starts
They're trying to sell the house. They moved a lot towards me because they're trying to get a deal done. The natural thing that some people might think is, okay, they're at 17, you're at 15, counter with 16 here. So what I did is I countered with 15.25. So they moved 3 million, I moved up 250 grand. Thing is that there's this idea

[2:50] YouTube https://youtu.be/QxOAnOxyP2Q?t=163 || How to Win Every Negotiation Before It Starts
of like movement. If you make an offer, I make an offer. So if I say 15.25, what am I indicating? I'm not willing to move very much. I'm going to out of reciprocity, which we'll cover later. I'm willing to move a little bit. I'm going to make some counter offer, but I'm not going to give a lot. Then I can

[3:05] YouTube https://youtu.be/QxOAnOxyP2Q?t=178 || How to Win Every Negotiation Before It Starts
stack in other terms that make it more familiarable for them. My initial offer, I had two other things. I was like, okay, I can offer cash. My first offer is not going to be cash. I can also say, hey, it has furnishings in the house which are super expensive. I don't want to have to deal with refernishing the

[3:18] YouTube https://youtu.be/QxOAnOxyP2Q?t=191 || How to Win Every Negotiation Before It Starts
house. What I did was when I moved up to 15.25, I sweetened the deal by making it all cash. But then I also said, I also want the $4 million of furniture that's in the house, which is technically a worse second offer than my first offer. But the thing is that I moved the number up. And a lot of people are always way

[3:33] YouTube https://youtu.be/QxOAnOxyP2Q?t=206 || How to Win Every Negotiation Before It Starts
too fixated on the price and not enough on the terms. One is we anchor with our original price and also in the increments that we move in. This was something that took me actually a while to figure out. And so let me tell you a story about this one. So, one of my partners at my gym way back in the day,

[3:45] YouTube https://youtu.be/QxOAnOxyP2Q?t=218 || How to Win Every Negotiation Before It Starts
I learned this from him. We had to get this big custom front desk built. So, it had like multiple cutouts. We had multiple sales people. Big impressive thing. You get a custom build. The guy came out, they built this whole thing. He was like, "Hey, when we went to do like the final inspection, we noticed

[3:56] YouTube https://youtu.be/QxOAnOxyP2Q?t=229 || How to Win Every Negotiation Before It Starts
that they had kind of nicked a corner of it just from moving it around or whatever happened, right? It was a small nick, but it was noticeable." My partner goes to the guy and he says, "Hey, how much would it cost you to replace this?" And the guy, of course, because he doesn't want to rebuild the whole thing.

[4:09] YouTube https://youtu.be/QxOAnOxyP2Q?t=242 || How to Win Every Negotiation Before It Starts
He's, "Oh my god, it would be a huge deal for us to have to like just this little thing. We'd have to go back to the shop. We have to do this stuff. It would probably cost us $1,500 just to replace that." And he says, "That sounds like a pretty good place to start it for a discount." Nasty. I was like, "Oh, I'm going to use

[4:24] YouTube https://youtu.be/QxOAnOxyP2Q?t=257 || How to Win Every Negotiation Before It Starts
that." If there's ever someone who messes something up, instead of saying, "Hey, what can you knock off the price?" Ask them what the big inconvenience would be for them, ascribe a price to it. And then they have a hard time backing down from that because they just said that's how much it would cost them

[4:38] YouTube https://youtu.be/QxOAnOxyP2Q?t=271 || How to Win Every Negotiation Before It Starts
to fix it. Then you should probably discount us by that much because that was the size of the mess up. So you get them bidding for themselves and then you flip it. Real quick, if you're a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So my team and I put

[4:51] YouTube https://youtu.be/QxOAnOxyP2Q?t=284 || How to Win Every Negotiation Before It Starts
together the $100 million scaling road map, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how they got past it. And so we broke it into these 10 stages and we made this little kind of quiz

[5:06] YouTube https://youtu.be/QxOAnOxyP2Q?t=299 || How to Win Every Negotiation Before It Starts
thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so no matter what you're struggling with,

[5:19] YouTube https://youtu.be/QxOAnOxyP2Q?t=312 || How to Win Every Negotiation Before It Starts
someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. free. You can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you deconstrain the business and you're trying to scale, we'd love to help you

[5:33] YouTube https://youtu.be/QxOAnOxyP2Q?t=326 || How to Win Every Negotiation Before It Starts
out on the thank you page. You can just book a call with my team and we will look at the business, see if we can help, and if we can, we'll invite you out to Vegas and we'll do this in person live.


VIDEO
TITLE: Comparison Is the Thief of Joy
URL: https://youtu.be/R8IrKnlMQCI
PRIMARY_TOPIC: mindset
TOPICS: mindset, mindset

[0:00] YouTube https://youtu.be/R8IrKnlMQCI?t=0 || Comparison Is the Thief of Joy
One of the quotes that I don't like is comparison is the thief of joy. And I'll explain why because I so I think comparison is incredibly valuable feedback tool. Now what we want to be clear is the differentiation between criticism and insults. And so insults are attack on someone's character saying

[0:17] YouTube https://youtu.be/R8IrKnlMQCI?t=10 || Comparison Is the Thief of Joy
and I'll give you an example. And criticism is the difference between uh expected and reality, right? Or desired and actual. So uh I expect you to be on time and you are 5 minutes late. Okay, cool. So I say, "Hey, you were 5 minutes late. This was the expectation. This is what happened." That is criticism,

[0:34] YouTube https://youtu.be/R8IrKnlMQCI?t=27 || Comparison Is the Thief of Joy
right? Insult and you're lazy. And so um if we can pull those things apart, we can take the good of because I I think our brains are comparison brains. Like it's how we how we orient ourselves in the world. Where am I? And very tough. Maybe years and years of of of monk study can maybe get you out of it, but I

[0:51] YouTube https://youtu.be/R8IrKnlMQCI?t=44 || Comparison Is the Thief of Joy
think for the vast majority of people, comparison is is going to be fixed in their brain. And so it's like we want to use that. We want to use that skill of learning to to point out the discrepancy between where they are and where I am so that I can create steps so that I can get better. I want to completely

[1:06] YouTube https://youtu.be/R8IrKnlMQCI?t=59 || Comparison Is the Thief of Joy
eliminate and erase insults. And also on the flip side, if someone insults me, um this is a a side note, but like if the big fear that many people have on promoting or selling is that someone's going to say something bad about them and so that they're going to get insulted. And the biggest reframe that's

[1:22] YouTube https://youtu.be/R8IrKnlMQCI?t=75 || Comparison Is the Thief of Joy
been helpful for me is simply translating all hate or insults into he lives his life in a way that I would not prefer. Mhm. And it just comes down to that. I can't believe he's he's married to this person. He makes this kind of why does he think he like he lives his life in a way that I would not prefer. And that is

[1:37] YouTube https://youtu.be/R8IrKnlMQCI?t=90 || Comparison Is the Thief of Joy
just it has really boiled a lot of the the hatred down to like oh well I mean you live your life in a way that I would not prefer. And that's fine. That's why you live life my life and hey more power to you man. Uh, and that has just like really quelled a lot of the concern because I'm sure uh like you I I

[1:51] YouTube https://youtu.be/R8IrKnlMQCI?t=104 || Comparison Is the Thief of Joy
get an unending you know deluge of of hate comments just because if you put yourself out there like if again if you do nothing you will get criticized for doing nothing and if you do something you'll get criticized. So criticism is fact. It is a fixed cost. Yeah. And and yeah and that's why like I I

[2:06] YouTube https://youtu.be/R8IrKnlMQCI?t=119 || Comparison Is the Thief of Joy
agree with you on the comparison point and that's why I look at comparison has two kind of brothers study and envy. And so that's that's the choice you have like we have to compare. compared to compare the brain wired that way and it's either I compare myself with envy or study and those are my two choices.

[2:24] YouTube https://youtu.be/R8IrKnlMQCI?t=137 || Comparison Is the Thief of Joy
I'm gonna compare. And so this idea of never comparing yourself to anyone is actually a lie and a myth in and of itself because if you never compared yourself to anyone, you wouldn't have goals. You wouldn't aspire for anything. You wouldn't become better. There's no feedback because you can't say, well, this is where I was and this

[2:39] YouTube https://youtu.be/R8IrKnlMQCI?t=152 || Comparison Is the Thief of Joy
is what hap like that is a comparison. And so I would I say that because one of the things we have is feedback is fuel, right? And so it's like I want as much fuel as I can. Real quick, if you're a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So my team and I put together the $100

[2:54] YouTube https://youtu.be/R8IrKnlMQCI?t=167 || Comparison Is the Thief of Joy
million scaling roadmap, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how they got past it. And so we broke it into these 10 stages and we made this little kind of quiz thing

[3:08] YouTube https://youtu.be/R8IrKnlMQCI?t=181 || Comparison Is the Thief of Joy
where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of the functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so no matter what you're struggling with,

[3:21] YouTube https://youtu.be/R8IrKnlMQCI?t=194 || Comparison Is the Thief of Joy
someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you deconstrain the business and you're trying to scale, we'd love to help you

[3:35] YouTube https://youtu.be/R8IrKnlMQCI?t=208 || Comparison Is the Thief of Joy
out on the thank you page. You can just book a call with my team and we will look into the business, see if we can help. And if we can, we'll invite you out to Vegas and we'll do this in person live.


VIDEO
TITLE: Deleting Work Life Balance for a Season
URL: https://youtu.be/R8Ts4-RkxR8
PRIMARY_TOPIC: mindset
TOPICS: mindset, mindset,scaling

[0:00] YouTube https://youtu.be/R8Ts4-RkxR8?t=0 || Deleting Work Life Balance for a Season
deleting work life balance for a season nets you more work life balance over a lifetime. So I I love this uh frame shift which is everyone talks about work life balance but no one talks about it over what timeline. Paul Graham said this from my commentator. He said um in order to make a million dollars you have to endure a

[0:18] YouTube https://youtu.be/R8Ts4-RkxR8?t=11 || Deleting Work Life Balance for a Season
million dollars worth of pain. And so you might be able to endure a million dollars worth of pain over 40 years or you can crunch it into four crazy years and then after that you can have whatever you want to have afterwards. And so I I think about life in seasons rather than in you know on on microcosms of days and and even weeks.

[0:36] YouTube https://youtu.be/R8Ts4-RkxR8?t=29 || Deleting Work Life Balance for a Season
And I think that shifting that perspective will really only solve one core problem for people which is that they feel like they are doing something wrong by making a sacrifice today. And there's always going and again it's an eternal question. How much do I how much do I risk? Uh how much do I consume

[0:50] YouTube https://youtu.be/R8Ts4-RkxR8?t=43 || Deleting Work Life Balance for a Season
versus invest? These are classic human problems that will never have a correct answer. And it's more what's the correct answer for you in your season right now based on the goals you have. And so I think if anything I would want that quote to give some people permission to work a weekend every once in a while to

[1:04] YouTube https://youtu.be/R8Ts4-RkxR8?t=57 || Deleting Work Life Balance for a Season
to take the five to nine on both sides of the day and say you know what I am going to be unbalanced and that's okay because at least in my observation and probably yours I have yet to see a hyper successful person who doesn't have a wildly unbalanced life or at least for a significant period of time.

[1:19] YouTube https://youtu.be/R8Ts4-RkxR8?t=72 || Deleting Work Life Balance for a Season
And we want to just make sure that we're not looking at someone once they are a billionaire and saying what are they doing now because they might be in a different season now. And so don't look at what, you know, Warren Buffett's doing now when he says, "If I make two good decisions a year, I've had a good

[1:29] YouTube https://youtu.be/R8Ts4-RkxR8?t=82 || Deleting Work Life Balance for a Season
year." Well, if you make two good decisions a year, you're still probably not you're not going to be Warren Buffett, right? Um, and so I I think about that as my as as a my frame. Real quick, if you're a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So my team and I put together the $100

[1:46] YouTube https://youtu.be/R8Ts4-RkxR8?t=99 || Deleting Work Life Balance for a Season
million scaling roadmap, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how they got past it. And so we broke it into these 10 stages and we made this little kind of quiz thing

[2:00] YouTube https://youtu.be/R8Ts4-RkxR8?t=113 || Deleting Work Life Balance for a Season
where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of the functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so no matter what you're struggling with,

[2:13] YouTube https://youtu.be/R8Ts4-RkxR8?t=126 || Deleting Work Life Balance for a Season
someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you deconrain the business and you're trying to scale, we'd love to help you out on

[2:26] YouTube https://youtu.be/R8Ts4-RkxR8?t=139 || Deleting Work Life Balance for a Season
the thank you page. You can just book a call with my team and we will look at the business, see if we can help, and if we can, we'll invite you out to Vegas and we'll do this in person live.


VIDEO
TITLE: You Think You’re Not Smart Enough
URL: https://youtu.be/REDPMH2BMrY
PRIMARY_TOPIC: mindset
TOPICS: mindset, mindset

[0:00] YouTube https://youtu.be/REDPMH2BMrY?t=0 || You Think You’re Not Smart Enough
So, if you see everyone who's moving ahead of you faster than you and you hate that everyone's moving ahead faster than you, you might not be as smart as you think you are. Now, that has good news and bad news. The bad news is you might not be as smart as you think you are. The good news is it's under your

[0:18] YouTube https://youtu.be/REDPMH2BMrY?t=11 || You Think You’re Not Smart Enough
control to change and you can do it quickly. So, this is the process that I'm going to walk through on how to learn anything fast. So, number one is Oh, that was pretty. See, that was that was pretty that was pretty good. Hold on just we'll use the original one. That was pretty good. Okay. So number one is

[0:34] YouTube https://youtu.be/REDPMH2BMrY?t=27 || You Think You’re Not Smart Enough
we have to understand what learning is. All right. So what is learning? So learning is same condition new behavior. So that means you do something different in the same exact situation. So if I go knock and then open the door and you say hi this is Alex and then I say close the door. Next time I want you to say,

[1:00] YouTube https://youtu.be/REDPMH2BMrY?t=53 || You Think You’re Not Smart Enough
"Welcome to Starbucks." So then I go, "Knock knock." They open the door and they say, "Welcome to Starbucks." Same condition, knock. New behavior. Welcome to Starbucks. Right? To the same degree. If I go knock after saying that and the person says anything besides welcome to Starbucks, that person is a little

[1:16] YouTube https://youtu.be/REDPMH2BMrY?t=69 || You Think You’re Not Smart Enough
dumber than the person who got it on the first shot. The number of times it takes you to change your behavior in the same condition is a dictation of how intelligent you are. Because learning is same condition of behavior. Intelligence is speed of learning. Intelligence is a rate. It's a it's a question of speed.

[1:36] YouTube https://youtu.be/REDPMH2BMrY?t=89 || You Think You’re Not Smart Enough
If you think about how you describe somebody, like he's quick. He picks he picks things up fast. So for you, there's a couple ways to think about this. Way one is, oh, he picks things up in terms of it takes fewer iterations for that person to change their behavior. That's good. But guess what else you can do? If you're somebody who

[1:54] YouTube https://youtu.be/REDPMH2BMrY?t=107 || You Think You’re Not Smart Enough
didn't have that level of call it intellect, let's say it does take you more iterations. Guess what you do? You can change how quickly you do them. So some people might take three iterations to get something right, but they delay the iterations once a week, another week, another week. If you say, "I'm

[2:09] YouTube https://youtu.be/REDPMH2BMrY?t=122 || You Think You’re Not Smart Enough
going to lock in and I'm going to do seven iterations because I'm twice as dumb as they are, but I'm going to do them all in one day because I'm going to not let any light in my room and I'm just going to lock in." Then guess what? you are smarter than them because you change your behavior faster than they

[2:23] YouTube https://youtu.be/REDPMH2BMrY?t=136 || You Think You’re Not Smart Enough
did on a timeline basis rather than an iteration basis. So there's two vectors you can think of here. And this was important to me to realize this because I so um I went to Vanderbilt fancy school. I think it's like top five or seven or whatever in the US right now. And when I was there I felt like I had

[2:42] YouTube https://youtu.be/REDPMH2BMrY?t=155 || You Think You’re Not Smart Enough
below average intelligence of the people who are in the room. And so I was like how am I going to be able to beat these guys? And so I just said, "Oh, okay. I'll just work from the time I wake up until 9:00 p.m. every day." So that's what I did from 9:00 to 9:00. I was in the library unless I was in class or I

[2:59] YouTube https://youtu.be/REDPMH2BMrY?t=172 || You Think You’re Not Smart Enough
was in the cafeteria or the gym. Those are the only things I did. I ate, I studied, and I worked out from 9 to 9. That was it. That was all I did. And once I realized that, I was able to move forward a lot faster than other people, even though I felt like they had intellectual capacity superior to me.

[3:12] YouTube https://youtu.be/REDPMH2BMrY?t=185 || You Think You’re Not Smart Enough
They might have been able to learn things in three iterations, but I was able to do my 10 iterations faster than they were able to do their three. And so, fundamentally, learning is same condition, new behavior. Now, what is a skill? People have said this a lot. A skill is a chain of adapted behaviors.

[3:28] YouTube https://youtu.be/REDPMH2BMrY?t=201 || You Think You’re Not Smart Enough
All right? That means you learn multiple things. Same condition, new behavior. Same condition, new behavior. Same condition, new behavior. When you chain those together, that is a skill. Real quick, I'm going to show you the exact 10stage road map from zero to 100 million plus. that less than 1% of companies finish. I've now done multiple

[3:44] YouTube https://youtu.be/REDPMH2BMrY?t=217 || You Think You’re Not Smart Enough
times. And so I can say with a lot of confidence that these are the stages as headcount increases that you need to get through. And I broke each of these down by eight different functions of the business, what the constraint feels like, like what are the symptoms of it when you're going through it. And then

[3:58] YouTube https://youtu.be/REDPMH2BMrY?t=231 || You Think You’re Not Smart Enough
what steps we actually took to graduate. And we've done this across software, physical products, uh service businesses, brickandmortar, all of this. And it works. And it's my gift to you. It's absolutely free. And so the link's in the description, but you just go acquisition.comroadmap. Just enter your info and it'll spit it

[4:13] YouTube https://youtu.be/REDPMH2BMrY?t=246 || You Think You’re Not Smart Enough
right back to you.


VIDEO
TITLE: The Only Referral Strategy Your Community Needs
URL: https://youtu.be/REqnb6hkk5E
PRIMARY_TOPIC: mindset
TOPICS: mindset, leads

[0:00] YouTube https://youtu.be/REqnb6hkk5E?t=0 || The Only Referral Strategy Your Community Needs
When a member joins my community, I offer them the following welcome DM. If you invite three friends from my niche and they join, I will unlock XYZ classroom courses. Cool. This is working really well for me at the moment because these courses are really valuable and their friends can bring three more

[0:13] YouTube https://youtu.be/REqnb6hkk5E?t=6 || The Only Referral Strategy Your Community Needs
friends. Yes. Great. Uh, are there other referral firewalls you've used in school membership businesses that you've heard? Honestly, I think that's a I like I I I wouldn't over complicate it. I would try and find one that works really well and I would just hammer it. If you want, every once in a while you can do like a

[0:30] YouTube https://youtu.be/REqnb6hkk5E?t=23 || The Only Referral Strategy Your Community Needs
giveaway. You can run a giveaway like once a month or every every quarter and be like, "Hey, you know, it's uncapped. Uh, every person who, you know, refer somebody gets a ticket for them and for their friend basically. So, the number of people that you refer gives you more tickets. And then I'm going to do a

[0:45] YouTube https://youtu.be/REqnb6hkk5E?t=38 || The Only Referral Strategy Your Community Needs
drawing for flying out for a day and hanging out with me or getting some like business turnaround or I'll build you a landing page or whatever it is that you, you know, I'll give you five sessions of relationship coaching, whatever your, you know, whatever a grand prize would look like that you think your community

[0:56] YouTube https://youtu.be/REqnb6hkk5E?t=49 || The Only Referral Strategy Your Community Needs
would be stoked about. Um, I think that's a great strategy you can tie on top. But I love that. I think it's a very good tactic. I'd say that's the tactic of the day. Um, is have a a way for people to bring more people into this world. Uh, Ben Garin.


VIDEO
TITLE: The Painful Stage You Must Sit In to Get Rich
URL: https://youtu.be/RFNk5-TJVgQ
PRIMARY_TOPIC: mindset
TOPICS: mindset, mindset

[0:00] YouTube https://youtu.be/RFNk5-TJVgQ?t=0 || The Painful Stage You Must Sit In to Get Rich
I would say there's five stages that most newer entrepreneurs or people who want to pursue income go through. So the first is um what I call uninformed optimism. So your friend tells you about this thing they made 10 grand on and you're like that sounds amazing. You're uninformed but you're optimistic, right?

[0:13] YouTube https://youtu.be/RFNk5-TJVgQ?t=6 || The Painful Stage You Must Sit In to Get Rich
And so then you get into it and then all of a sudden you get to uh informed pessimism. So you get in and then you put your money in and then it drops and you're like wow this sucks. And then you know people are like buy the dip. And so you're like okay I'm going to I'm going to put more money in. And so then you

[0:26] YouTube https://youtu.be/RFNk5-TJVgQ?t=19 || The Painful Stage You Must Sit In to Get Rich
get to kind of stage three, which is the value of despair, where you're like, "Oh my god, I've lost so much money. I have no idea what's what's going on right now." And at stage three, there's kind of a fork. And so either people then go, "Well, my other friend told me about this other thing." And they jump back to

[0:39] YouTube https://youtu.be/RFNk5-TJVgQ?t=32 || The Painful Stage You Must Sit In to Get Rich
step one and go to uninformed optimism. And then they just they funnel through that loop over and over again. Now, to break through that that dip, you have to basically get to stage four, which is um informed optimism. So now you understand the rules of the game. you understand the variables at play and it's not as

[0:56] YouTube https://youtu.be/RFNk5-TJVgQ?t=49 || The Painful Stage You Must Sit In to Get Rich
good as you thought it was, but you at least get it. And so from there, then you can get to achievement, right? Which is the the fifth step. But the thing is is that you have to stay in that third painful place because staying in the pain is what gives you the catalyst to learn how to get out of pain. And so

[1:12] YouTube https://youtu.be/RFNk5-TJVgQ?t=65 || The Painful Stage You Must Sit In to Get Rich
rather than trying to pull your parachute, it's like I have to trudge through this so that it forces me to learn the individual skills, the individual variables that affect this outcome. And that means I might have to take 20 more lashings to finally get it. And then at that point it starts to tick up. And then that's when you start to

[1:28] YouTube https://youtu.be/RFNk5-TJVgQ?t=81 || The Painful Stage You Must Sit In to Get Rich
become more of an expert, more of a master at something. Yeah. And if you don't sit in that pain, you're going to keep repeating that cycle with something new. So it was crypto, then it was NFTs, then it was whatever else just keeps going around and round and round. Is that system in this new book? So this is probably for one chunk above

[1:41] YouTube https://youtu.be/RFNk5-TJVgQ?t=94 || The Painful Stage You Must Sit In to Get Rich
that. Okay. Got it. Got it. Got it. Got it. No, cuz I was um I love the way you break down the journey that we go through in our mind and you do that with multiple things because I think we don't even see it. Like that pattern you just explained is a pattern you could live for three decades. You've just saved people three

[1:58] YouTube https://youtu.be/RFNk5-TJVgQ?t=111 || The Painful Stage You Must Sit In to Get Rich
decades of pain by pointing it out and saying, "Well, this is what you're doing and here's how to shift that." Real quick, if you were a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So my team and I put together the $100 million scaling roadmap, which is

[2:12] YouTube https://youtu.be/RFNk5-TJVgQ?t=125 || The Painful Stage You Must Sit In to Get Rich
basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how they got past it. And so we broke it into these 10 stages and we made this little kind of quiz thing where if you put in your business

[2:26] YouTube https://youtu.be/RFNk5-TJVgQ?t=139 || The Painful Stage You Must Sit In to Get Rich
information, it'll tell you where you're at and the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so no matter what you're struggling with, someone else has already struggled with

[2:40] YouTube https://youtu.be/RFNk5-TJVgQ?t=153 || The Painful Stage You Must Sit In to Get Rich
it and solved it. And so I'd like to give you this thing absolutely free. You can go to acquisition.comroadmap, plug in your business information. And if you want us to actually help you deconstrain the business and you're trying to scale, we'd love to help you out on the thank you page. You can just

[2:53] YouTube https://youtu.be/RFNk5-TJVgQ?t=166 || The Painful Stage You Must Sit In to Get Rich
book a call with my team and we will look at the business, see if we can help. And if we can, we'll invite you out to Vegas and we'll do this in person live.


VIDEO
TITLE: The \#1 Habit That Fixed My Relationship With Money
URL: https://youtu.be/RRHz_KGdZ7A
PRIMARY_TOPIC: mindset
TOPICS: mindset

[0:00] YouTube https://youtu.be/RRHz_KGdZ7A?t=0 || The \#1 Habit That Fixed My Relationship With Money
Check your bank account before you check social media first thing in the morning. And if it hurts you to check your bank account first thing, then you need to do it even more because for me, I started not knowing where my money was going. And so I had a friend who was like, "Dude, just look." And I honestly had

[0:18] YouTube https://youtu.be/RRHz_KGdZ7A?t=11 || The \#1 Habit That Fixed My Relationship With Money
anxiety looking in my bank account, looking at what money was going out and all that kind of stuff. And so I started making that habit and I had to confront it. But the crazy thing is is as I started looking at my money, as I started paying attention to my money, my money started paying attention to me and

[0:34] YouTube https://youtu.be/RRHz_KGdZ7A?t=27 || The \#1 Habit That Fixed My Relationship With Money
hanging around. And so Peter Ducker said, "What gets measured gets managed." And so one of the most fascinating things that I found with human behavior in any kind of change is that the first thing that you can do to improve any metric for any skill is to actually measure it. And so if you want to lose

[0:53] YouTube https://youtu.be/RRHz_KGdZ7A?t=46 || The \#1 Habit That Fixed My Relationship With Money
weight, if you weigh yourself every day, no matter how painful the number is, that intervention alone helps people lose weight. You don't even have to talk about diet. You don't have to tell someone to exercise. If they look at the scale every day, they become aware of it. And when you become aware of a

[1:07] YouTube https://youtu.be/RRHz_KGdZ7A?t=60 || The \#1 Habit That Fixed My Relationship With Money
problem, you start consciously or subconsciously making moves to change it. You have that hesitation before you put that food in your mouth. You have that hesitation before you take your wallet out when you're looking at your bank account every day. It doesn't matter what it is, whatever you're trying to improve, but look at it.

[1:21] YouTube https://youtu.be/RRHz_KGdZ7A?t=74 || The \#1 Habit That Fixed My Relationship With Money
confront reality and then reality will start to improve. And if you're curious, how long do you still check your bank in every day? And I the honest truth is I stopped checking when we had about 20 million bucks. Um, and so that started when I had in the hundreds to thousands uh and continue to check every day. And

[1:38] YouTube https://youtu.be/RRHz_KGdZ7A?t=91 || The \#1 Habit That Fixed My Relationship With Money
when I stopped checking it was I realized my daily fluctuations in in market movements and things like that across my assets. uh it like I didn't I I basically wasn't able to really see it on a daily basis. So I had to start extending my time horizon for when I would check it. So it' be monthly or quarterly that I started checking it. Uh

[1:57] YouTube https://youtu.be/RRHz_KGdZ7A?t=110 || The \#1 Habit That Fixed My Relationship With Money
because that way at least I know I should have some movement upwards. And that is something that if you've done checking your bank account every single day for years, you start to already have developed some of those disciplined skills, which then you can delay gratification of having saved money for

[2:14] YouTube https://youtu.be/RRHz_KGdZ7A?t=127 || The \#1 Habit That Fixed My Relationship With Money
a day to having saved money for a quarter. Real quick, if you're a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So my team and I put together the $100 million scaling roadmap, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of

[2:30] YouTube https://youtu.be/RRHz_KGdZ7A?t=143 || The \#1 Habit That Fixed My Relationship With Money
growth they went through and more importantly where they got stuck and how they got past it. And so we broke it in these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for

[2:43] YouTube https://youtu.be/RRHz_KGdZ7A?t=156 || The \#1 Habit That Fixed My Relationship With Money
each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so no matter what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. You can go

[2:56] YouTube https://youtu.be/RRHz_KGdZ7A?t=169 || The \#1 Habit That Fixed My Relationship With Money
to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you deconrain the business and you're trying to scale, we'd love to help you out on the thank you page. You can just book a call with my team and we will look at the business, see if we can help. And if

[3:10] YouTube https://youtu.be/RRHz_KGdZ7A?t=183 || The \#1 Habit That Fixed My Relationship With Money
we can, we'll invite you out to Vegas and we'll do this in person live.


VIDEO
TITLE: A Mediocre Plan Beats a Perfect One Every Time
URL: https://youtu.be/RZBHmwX-uE0
PRIMARY_TOPIC: mindset
TOPICS: mindset, mindset

[0:00] YouTube https://youtu.be/RZBHmwX-uE0?t=0 || A Mediocre Plan Beats a Perfect One Every Time
the money isn't made in the buy and it's not made in the sell, it's made in the wait. And that that like I just feel like that's such an elegant way of thinking about it is like the hard part about the plan is sticking to the plan. Like the plan wasn't bad. Your first plan was good because it's easy to go say I'm going to work out three days a week for the next year. And it's a good plan.

[0:22] YouTube https://youtu.be/RZBHmwX-uE0?t=15 || A Mediocre Plan Beats a Perfect One Every Time
It's a pretty good plan. And the interesting thing is that like a mediocre plan that's stuck to always outperforms an amazing and perfect plan that you never stick with to begin with. And I know this obviously from the f fitness world, but applies to everything. And so like the stick to it muscle is the one that you have to flex.

[0:39] YouTube https://youtu.be/RZBHmwX-uE0?t=32 || A Mediocre Plan Beats a Perfect One Every Time
And that's why like if you're going through things, you have especially in the earlier days like I remember I used to start and stop and start and stop and I try this thing, I try that thing. It's normal because you haven't you haven't been reinforced enough of sticking with something, right? But the thing is is like you have to stick it out long enough that you get that first carrot, you get that first cookie, and then all

[0:56] YouTube https://youtu.be/RZBHmwX-uE0?t=49 || A Mediocre Plan Beats a Perfect One Every Time
of a sudden everything that you did to get there, you're like, "Oh, more of that will get me more cookies." And that's and and then and then it just becomes this self-perpetuating cycle, and then you get addicted to working. Yes. And and and and then you do a launch to 500,000 people, and you lock yourself in a closet 6 hours a day for two years.

[1:12] YouTube https://youtu.be/RZBHmwX-uE0?t=65 || A Mediocre Plan Beats a Perfect One Every Time
Yeah. That's exactly that because I've been rewarded in the past because the first time I actually spent a lot of time on a presentation and I felt good when I walked on stage and didn't feel anxiety. I was like, "Oh, I want this every time." Yeah. And then I had this the second thought which is the much scarier thought which is now I have to do this every time. This is the new bar.

[1:30] YouTube https://youtu.be/RZBHmwX-uE0?t=83 || A Mediocre Plan Beats a Perfect One Every Time
This is the new bar. I want to round out something on that sort of black pill side, which is if you listen to this and you think must be nice or easy for you to say, I get it. Like I I get it. And if you feel like there is something that you can't get over, some genetic societal cultural defect that means that you do not have the same ceiling that you think that you should or that other

[2:03] YouTube https://youtu.be/RZBHmwX-uE0?t=116 || A Mediocre Plan Beats a Perfect One Every Time
people appear to have. I get it. And the question I would ask is what do you want? Like do you want sympathy? Because I will happily give you sympathy. I know what it feels like to be someone that has no belief in themselves and that believes that you are fundamentally a loser and that nothing is going to come to you and that you deserve for nothing to come to you. I understand what that

[2:19] YouTube https://youtu.be/RZBHmwX-uE0?t=132 || A Mediocre Plan Beats a Perfect One Every Time
feels like. But what does that mindset get you? Like fundamentally, what does that mindset give you? Okay, so let's say let's say that you have been dealt as difficult of a hand as possible. And yeah, and to quote you to you, I can promise you that there is someone who has had it worse and has done it

[2:42] YouTube https://youtu.be/RZBHmwX-uE0?t=155 || A Mediocre Plan Beats a Perfect One Every Time
better. I put this clip out a while ago, this like just random talking about a morning routine thing. It was pretty basic, but it went Interstellar and the real internet got a hold of it, you know, like not your fans, but like the real internet, like the general public internet got a hold of it. The most common comment was something along

[2:59] YouTube https://youtu.be/RZBHmwX-uE0?t=172 || A Mediocre Plan Beats a Perfect One Every Time
the lines of tell me you don't have kids without telling me that you don't have kids which is must be easy for you to say I have a daughter to get in the get up in the morning. I'm like okay tell me what that mindset gets you genuinely tell me what that mindset gets you. It says I am in a situation which I cannot get over and there are things in reality

[3:17] YouTube https://youtu.be/RZBHmwX-uE0?t=190 || A Mediocre Plan Beats a Perfect One Every Time
imposed on me which stop me from doing something. There is somebody out there who has three times as many kids as you and they still do it. So what is it that they've got? Like what is it that they're doing? Have they got an unfair advantage? What is it? Tell me.


VIDEO
TITLE: You’re Killing Conversions With This One Mistake
URL: https://youtu.be/S45XRAUHhkE
PRIMARY_TOPIC: mindset
TOPICS: mindset, ads

[0:00] YouTube https://youtu.be/S45XRAUHhkE?t=0 || You’re Killing Conversions With This One Mistake
Waveman J. Here we go. Waveman. Well, now I know what you do. So, that's actually fairly straightforward. Um, okay. Latest. Oh, you're getting some good views, man. Congrats. Good. Actually, I think your views are are bigger than your subscriber count, like your relative amount of views. So, kudos there. Um,

[0:22] YouTube https://youtu.be/S45XRAUHhkE?t=15 || You’re Killing Conversions With This One Mistake
let's see here. 25. Are they all Okay, so this is you showing. Is this Are they all you talking over? Let's see here. Okay, this is direct to camera. Okay, get waves. Okay. Okay, so what are we selling? Okay, so we got school. Let's look at Let's look at this real quick. Now, let me just check this just so I

[0:41] YouTube https://youtu.be/S45XRAUHhkE?t=34 || You’re Killing Conversions With This One Mistake
can see it. Okay, so you got CTA above the fold. That's good. Um, products, Tik Tok. All right, let's look at this. I'm not going to get too far into that because we did the page breakdowns last time, but I just want to look. Okay. Okay. So, the this is a B2B offer, correct? Learn how to become an elite

[1:05] YouTube https://youtu.be/S45XRAUHhkE?t=58 || You’re Killing Conversions With This One Mistake
waiver. I'm assuming that that means that you're teaching other people how to do waves for other people, not how to get waves themselves. Okay. You'll learn the secrets of get elite waves for less hair mastery wave mastery. Learn every single wave method instantly gain access to wave courses. Um, I would see if I could if I could

[1:28] YouTube https://youtu.be/S45XRAUHhkE?t=81 || You’re Killing Conversions With This One Mistake
consolidate this a little bit. See if you can see if you can cut this in half. I know we're not doing page breakdowns, but I'd see if I could cut this in half. Um, I would also see if you could tell like like at the end do like two examples of people who did well and just like John started doing this and he, you

[1:46] YouTube https://youtu.be/S45XRAUHhkE?t=99 || You’re Killing Conversions With This One Mistake
know, tripled his hourly rate um, and got more referrals from this because it's in and hot. Um, and I would watch the page breakdown thing that we did because we went really in depth on this. All right, so I'm gonna go back to the channel. All right, so I like that this is the one. Um, so, okay, so the CTA

[2:01] YouTube https://youtu.be/S45XRAUHhkE?t=114 || You’re Killing Conversions With This One Mistake
here seems to direct to consumer. The school seems like it's teaching people how to do it for other people. And so I would see I see a disconnect between this CTA and what you're selling. So that would probably be the first thing that I would fix. And so it's it would be like learn how to give waves to other

[2:19] YouTube https://youtu.be/S45XRAUHhkE?t=132 || You’re Killing Conversions With This One Mistake
people. This is terrible language, but fundamentally you want to explain that this is a B2B offer. Um, and ideally again the benefit of the benefit. So it's not just about waves, right? It's about what being able to do waves gets me, right? So for a uh a hair person or barber, I would imagine that that allows

[2:37] YouTube https://youtu.be/S45XRAUHhkE?t=150 || You’re Killing Conversions With This One Mistake
them to build at higher rates, get more referrals, um take really sexy Instagram, you know, pictures that allows them to grow their following. And so those would be to me those would be benefits of learning waves. And so I would want to make sure that that is linked in my CTA and also make sure that

[2:53] YouTube https://youtu.be/S45XRAUHhkE?t=166 || You’re Killing Conversions With This One Mistake
that reflects. So congruency, by the way, probably one of the number one things for conversion that I would say most people just miss like you have to have congruency. like they clicked for something, you want to give them what they clicked for. Okay, so that was that one. So, that's what I would I would tip

[3:07] YouTube https://youtu.be/S45XRAUHhkE?t=180 || You’re Killing Conversions With This One Mistake
here. Um, with the daily tips and free resources, I I would I would hesitate on this one. Um, I don't like multiple CTAs personally. I like to drive everyone to like maybe one or two things, but not too much more than that. That's just my personal preference. Um, I think you've got the I think you've

[3:27] YouTube https://youtu.be/S45XRAUHhkE?t=200 || You’re Killing Conversions With This One Mistake
got like the whole, you know, thumb down. So, this this is I don't know if you're noticing this, but this looks really small on mobile. So, I would barely like I could barely see the the waves in the hair in this image on desktop. On mobile, it'd be impossible. And so, if everyone for everybody here,

[3:44] YouTube https://youtu.be/S45XRAUHhkE?t=217 || You’re Killing Conversions With This One Mistake
you want to look at your thumbnails on your phone before you post them because, you know, a huge amount of traffic is on on mobile. And if you make mobile your standard, then when it's on desktop, it'll just be crystal clear. Um, in terms of our in terms of like number of things to look at in the thumbnails, I

[4:01] YouTube https://youtu.be/S45XRAUHhkE?t=234 || You’re Killing Conversions With This One Mistake
think you're actually doing a pretty good job here. I don't like to have more than three max in terms of visual items in the thumbnail. So, two or three. Um, the do and don't here, like this is cool. I probably want to show more difference between do and don't. And so, I think if you kept the check mark but

[4:17] YouTube https://youtu.be/S45XRAUHhkE?t=250 || You’re Killing Conversions With This One Mistake
changed the background color, you'd see the contrast in the hair. Um, especially because all the a lot of the hair examples are are black and so they kind of merge with the black the the the the background right here. So you have black backgrounds and so it kind it's a little harder to see the contrast. So this

[4:32] YouTube https://youtu.be/S45XRAUHhkE?t=265 || You’re Killing Conversions With This One Mistake
one's a little easier to see. This is great contrast, right? You can see that one nothing something and this one did well, right? Um I see how you reuse the the same thumb and so uh big picture you've got that there. I would probably eliminate the other links. I would have one link here. Zoom in more on the on

[4:51] YouTube https://youtu.be/S45XRAUHhkE?t=284 || You’re Killing Conversions With This One Mistake
the thumbs. Um, and then if you're not doing this, you should look at top performers from other people who are in the in your space and see if you can use the formula for your own headline, right? And so, um, yeah, like just look at videos that massively outperformed other people. So, the way you do that is you click to

[5:12] YouTube https://youtu.be/S45XRAUHhkE?t=305 || You’re Killing Conversions With This One Mistake
their profile, click uh most popular. the top 10 are going to be the, you know, big out performers for uh their audience. Look at the headline. See if you can do a version of it. And so sometimes this starts a lot of people like make a video and then they figure out what to headline it and then do the

[5:26] YouTube https://youtu.be/S45XRAUHhkE?t=319 || You’re Killing Conversions With This One Mistake
thumbnail. You want to do it reverse. You want to think what's the video going to be about? How am I going to package it? And then you make to that already kind of pre-ested concept. We got another YouTuby. Okay. So, Nicholas, if his thing is direct to consumer, then it seemed like the school page was B2B. And so, I would

[5:46] YouTube https://youtu.be/S45XRAUHhkE?t=339 || You’re Killing Conversions With This One Mistake
I would basically change change whichever one is wrong. Um, and make sure that it's really


VIDEO
TITLE: Start Buying Skills
URL: https://youtu.be/Sq1HS6qw5mQ
PRIMARY_TOPIC: mindset
TOPICS: mindset

[0:00] YouTube https://youtu.be/Sq1HS6qw5mQ?t=0 || Start Buying Skills
So I I wonder if you can speak more to this idea of like learn versus earn. Um because I think that's a good model and this idea of paying down ignorance debt. I think I think that's a great model that more people could. Yeah. It's the most expensive cost every like right now everybody it costs everybody cost me a billion dollars a year to not be to not know what to do to make a billion dollars or I do know how to make

[0:19] YouTube https://youtu.be/Sq1HS6qw5mQ?t=12 || Start Buying Skills
a billion dollars and I just have to wait and pay down my time debt which is what I feel like I'm doing right now. I'm just paying down time. And so I think understanding whether it's a lack of knowledge or or it's just a timeline thing like those are big differences. You know what I mean at at the baseline, right? You could be doing the right thing but just be 10 years behind when it's going to come to fruition. You will get outsized returns on the on the

[0:37] YouTube https://youtu.be/Sq1HS6qw5mQ?t=30 || Start Buying Skills
information, right? On the knowledge and the lessons that you will learn. And so you want to you want to pay that ignorance down as fast as you can because as soon as you have that knowledge, you'll be able to skyrocket straight to 20, 50, 100, 500,000 a month like very quickly because you know how to do it, right? So people are like getting obsessed about these micro changes when the big scheme changes like this is why in my opinion all of the

[1:00] YouTube https://youtu.be/Sq1HS6qw5mQ?t=53 || Start Buying Skills
1 minute money that someone would be sp and like this is relatively controversial. Um, it's a whole S\&P 500 versus S\&P 500, but like you will get a significantly higher return investing in your own ability to make money than you will in any any market. And so if you look at all the the vast majority of very very wealthy

[1:17] YouTube https://youtu.be/Sq1HS6qw5mQ?t=70 || Start Buying Skills
people, they have tremendous earning capacity, right? They know how to do stuff that makes money, right? And so it's like we got to go get that. And so there's really not like if you were to if you were to dollar cost average a thousand dollars in a month into the S\&P 500 for for you know 50 years. Sure

[1:33] YouTube https://youtu.be/Sq1HS6qw5mQ?t=86 || Start Buying Skills
you'd also not live a fun life but you could do that if you wanted to. You could do that. You absolutely could, right? Um or you could take that $1,000 a month, join a a mentorship program every year. You know what I mean? And this is why my whole argument against like college is not that I'm against college. I think it's just overpriced. And so you could

[1:54] YouTube https://youtu.be/Sq1HS6qw5mQ?t=107 || Start Buying Skills
take $200,00 like you want to you want to have a trippy thought in co like in the US you can get a student loan for the full amount of college about $200,000 if you go to like a really nice private school like that's that that's what you can get subsidized through the government $200,000 and you don't have debt payments for like a very long time.

[2:10] YouTube https://youtu.be/Sq1HS6qw5mQ?t=123 || Start Buying Skills
Here's a crazy thought. You could take that $200,000. You could buy a rental property that makes you $4,000 a month and then you would literally exit the system before you even got into it with the money that they're giving you to become a worker, which is just f and you wouldn't even have to pay the pay down the debt service for the real

[2:27] YouTube https://youtu.be/Sq1HS6qw5mQ?t=140 || Start Buying Skills
estate. A buddy of mine did this. He's a PhD student. He got grants to go to school. He still took out the student loans and he finished uh finished his his PhD with 20 homes and $10,000 a month of income from from doors that he didn't even have debt service on because it was it was student loans. Crazy. Just as as a fun side note, I know. So, but but I won't even get into that one. But if we just think, okay, I'm paying $2,000 a month if I'm

[2:54] YouTube https://youtu.be/Sq1HS6qw5mQ?t=167 || Start Buying Skills
paying if I if I if I if I'm working for not working, if I'm going to school for $25,000 a year, it's 100 grand for four years, whatever. I pay $2,000 a month. Is there another place that I could spend $2,000 a month and get a superior return on my ability to earn money? And my argument would be yes. There are many places most places arguably will give you a better return on your money than a traditional four-ear degree at this moment, right?

[3:18] YouTube https://youtu.be/Sq1HS6qw5mQ?t=191 || Start Buying Skills
And so you take the you take the $2,000 a month, you go and you buy a six-month mastermind on placing ads, you buy a six-month thing on selling, you buy a six-month thing on making courses, whatever. Maybe it takes you 18 months. Well, you're still 2 and a half years ahead of the other guys. So what? You know what I mean?

[3:36] YouTube https://youtu.be/Sq1HS6qw5mQ?t=209 || Start Buying Skills
Yeah. I think this is this is like a key a key like mindset shift cuz I'm I'm just thinking there's so many conversations I've had with friends and people in my audience over the over the years where it's like, you know, they've got like a regular job maybe earning 50K or something and they're like, "Oh, or or even 30K, like whatever." And they're like, "I I I know I want to make some

[3:52] YouTube https://youtu.be/Sq1HS6qw5mQ?t=225 || Start Buying Skills
money on the side. Therefore, um, you know, talk to me about investing. I I've like do I pick stocks or index funds? And I'm like I mean index fund but like hang on. How much money how much money you make? Yeah, you're poor. There's no like you're not going to make you're not going to make breathtaking.

[4:11] YouTube https://youtu.be/Sq1HS6qw5mQ?t=244 || Start Buying Skills
And the thing and here's here's the thing is when you when you do the dollar cost average thing cuz everyone likes to put in the Excel sheet. Everyone gets Excel rich. The thing is is that by the time you retire with $4 million on that Excel sheet, $4 million will be a million dollars today which is not a lot of money. Now people are like that is a lot of money. It's not when you're trying to live on it and you got like 30

[4:27] YouTube https://youtu.be/Sq1HS6qw5mQ?t=260 || Start Buying Skills
more years to live. It's not it's not a lot of money, right? And that's in you know what I mean? Like it's it's just if you just take take the compounding of 4% a year on inflation and do that for 40 years and then see what the money really looks like, right? Like people aren't taking the inflation into account and that's just not cuz it's hot topic now.

[4:42] YouTube https://youtu.be/Sq1HS6qw5mQ?t=275 || Start Buying Skills
That's just always whatever it is. I think it's around 4% that's been the compounding rate of inflation. And so point is and this is the simplest example I have that can illustrate the concept. The same PhD guy that good friend of mine he has a daughter. His daughter got a job at a bowling alley, minimum wage. She just, you know, lets

[4:58] YouTube https://youtu.be/Sq1HS6qw5mQ?t=291 || Start Buying Skills
people to the tables and gets some shoes or whatever. Doesn't matter. She could spend $500 and get a weekend certification to become a phabotamist. All right? Phabotamist draw blood for people. All right? All you need is a two-day certification. So, you get the certification cost 500 bucks. Her earning capacity would go from $7 an

[5:15] YouTube https://youtu.be/Sq1HS6qw5mQ?t=308 || Start Buying Skills
hour to $25 an hour just from that one thing. So, she has two options. She could wait eight weeks, save up the money, and then spend the money on the certification, right? And then her earning capacity would go up. It would triple immediately. Or she could borrow the money from her parents and then do it that weekend, pay the money back the next week from the

[5:39] YouTube https://youtu.be/Sq1HS6qw5mQ?t=332 || Start Buying Skills
earnings that she had, and then have and then be seven weeks ahead of her other other path, right? Or she could save up the $500 and put it in the S\&P 500 and make $2.50 50 cents a year. Nice. And so the and so the thing is is they're they're making these these these assumptions and they're just not thinking through the math which is like the problem they have is they don't make enough money. They have an income

[6:04] YouTube https://youtu.be/Sq1HS6qw5mQ?t=357 || Start Buying Skills
problem. They don't have an investing problem. Right? The nice thing is that if you're poor right now, it means you have learned how to live on less which is a good habit. So keep living on not a lot. But then this is where like this is where I don't understand people because like my my plan B for like if the gym didn't work because you have to like for

[6:18] YouTube https://youtu.be/Sq1HS6qw5mQ?t=371 || Start Buying Skills
me it's always risk mitigation. So plan B was um if I didn't want to do the entrepreneurship thing after that, I would have a good story for business school. So that was that was one path, which they love, you know, having people try stuff, whatever. The other path was, and this is probably the real path, but as soon as I started, I knew I wasn't going to go back. Um was that I would strip at night and I would drive Uber.

[6:38] YouTube https://youtu.be/Sq1HS6qw5mQ?t=391 || Start Buying Skills
So if I drove Uber during the day, I could make I I knew if I drove all day, if I drove 12 hours a day, I could make like 80, 90 grand a year if I just did that. And then at night in four or five hours, I could probably pull another 150 in. And so I could make 250,000 a year just stripping and driving Uber, maybe even more.

[6:56] YouTube https://youtu.be/Sq1HS6qw5mQ?t=409 || Start Buying Skills
Now, once I got the first level of skills, I learned how to sell, I realized that my base levels, my base level opportunity rose because then I was like, I could just sell cars and make 400,000 a year and keep my clothes on, right? I could just sell cars and then I wouldn't have to stress. So that became my my, you know, my new baseline.

[7:12] YouTube https://youtu.be/Sq1HS6qw5mQ?t=425 || Start Buying Skills
Now, once I knew how to once I knew how to market and sell, then my new baseline became actually what started which be which became my my in intermediary model between when I owned my chain of gyms and when I started doing gym launch was when I I flew out and would do the turnkey sales system because I knew how to market and I knew how to sell. And so what I did was I would just run ads. I would spend the money on the ads. I

[7:34] YouTube https://youtu.be/Sq1HS6qw5mQ?t=447 || Start Buying Skills
would get the leads. I would work the leads. I'd sell the leads and I I kept all the cash. So when I did that on my own, no employees, I would make 100 grand a month, like zero employees. I I mean, I had to work 14 hours a day, but that's all I did. If I did that for a month, I would make 100 grand. And so

[7:51] YouTube https://youtu.be/Sq1HS6qw5mQ?t=464 || Start Buying Skills
that became my new baseline, right, of how much I could make on my own. And so like my baseline has continued to rise as my skill set has improved. Um, and so 8 minutes I could go down that trajectory, but basically going back to the girl, going back to the girl, a lot of people are in the girls position and are saying, "I am going to save my $500 over the next

[8:08] YouTube https://youtu.be/Sq1HS6qw5mQ?t=481 || Start Buying Skills
eight weeks and try and earn $2.5 to $5 a year on that money when they should be trying to solve the problem. How do I create another $50,000 a year in income?" Well, let me let me like boom, she can triple earning capacity. And if she lives on the same 750, she now has $1,000 whatever that is $25 an hour

[8:25] YouTube https://youtu.be/Sq1HS6qw5mQ?t=498 || Start Buying Skills
times times 2,000. She's making 50 grand a year. So now she can still live at her parents house, have $30,000 a year, and for $30,000 a year, you can go buy any education you want in the world. Any skill you want is available for $30,000 a year. Any any sub $10 million skill, I'll put it that way. Real quick, if

[8:41] YouTube https://youtu.be/Sq1HS6qw5mQ?t=514 || Start Buying Skills
you're a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So my team and I put together the $100 million scaling roadmap, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how

[8:57] YouTube https://youtu.be/Sq1HS6qw5mQ?t=530 || Start Buying Skills
they got past it. And so we broke it into these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so no matter what you're

[9:14] YouTube https://youtu.be/Sq1HS6qw5mQ?t=547 || Start Buying Skills
struggling with, someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you deconrain the business and you're trying to scale, we'd love to help you out on the thank you page. You can just book a call with my team and we will look at

[9:33] YouTube https://youtu.be/Sq1HS6qw5mQ?t=566 || Start Buying Skills
the business, see if we can help, and if we can, we'll invite you out to Vegas and we'll do this in person live.


VIDEO
TITLE: The 5:30 AM Parking Lot Test
URL: https://youtu.be/SxS1vjwovEs
PRIMARY_TOPIC: mindset
TOPICS: mindset, mindset

[0:00] YouTube https://youtu.be/SxS1vjwovEs?t=0 || The 5:30 AM Parking Lot Test
Consistency is the rarest of traits and I think the reason it is so rare is because you cannot observe it without at least having some level of consistency. Think about that for a second. How can you observe consistency? You c it's very hard to do, right? You can't see somebody coming like you have to be at the gym every day to see

[0:25] YouTube https://youtu.be/SxS1vjwovEs?t=18 || The 5:30 AM Parking Lot Test
someone at the gym every day. Which is why like when people come to acquisition.com all of a sudden they get this gigantic boost in their skill set, their productivity, their output because they're around everyone. Like when you show up at acquisition.com at 5:30 in the morning, the parking lot's full.

[0:42] YouTube https://youtu.be/SxS1vjwovEs?t=35 || The 5:30 AM Parking Lot Test
Like we're here to win, not play. We want to win. And so I think I would ask yourself the question, if there if I knew beyond a shadow of a doubt that if I could do a hundred times more than I'm currently doing, I would hit the goals that I have. Then I would then ask the question, great, what resources are

[0:59] YouTube https://youtu.be/SxS1vjwovEs?t=52 || The 5:30 AM Parking Lot Test
required? And then following up to that, is it worth it? And if the answer is yes, what's stopping you? I uh I love this stuff. I'm just so passionate about more. Like you can't and you can't even do like more for one day is not enough. like we had to be consistent with the amount of ads we're making for a very

[1:23] YouTube https://youtu.be/SxS1vjwovEs?t=76 || The 5:30 AM Parking Lot Test
long time to get the volume. So you can make five posts on all the platforms in one day, but you got to wake up tomorrow and you're at zero again, right? One of the things that I think is so magical and so amazing about like sales teams is you have a week and everyone's trying to to up the tally and

[1:40] YouTube https://youtu.be/SxS1vjwovEs?t=93 || The 5:30 AM Parking Lot Test
win the week, but what happens on Sunday morning? Back at zero, baby. back at zero. You have to be consistent. You want to win the quarter, you got to bring it every day, right? And I don't I don't pretend to know what what it is that separates people, you know, from the people who can and for the people who can't. But I would say

[2:02] YouTube https://youtu.be/SxS1vjwovEs?t=115 || The 5:30 AM Parking Lot Test
that one of the biggest ones is like it's a decision. It's a decision. You decide that you want to go pro. You decide you want to make this. You want to you want to be legit. And the thing is is that you have to do it for you because no one will see the amount of work. No. Like if you want credit for the work, you've already

[2:18] YouTube https://youtu.be/SxS1vjwovEs?t=131 || The 5:30 AM Parking Lot Test
lost. You can get credit for the outcome, but you will never get credit for the work. Like you have to accept that. Real, you have to accept that. You will never get credit for the work. If anything, you will get you will get criticized for the work. The people around you say you work too much. They'll try and pull you away from the

[2:34] YouTube https://youtu.be/SxS1vjwovEs?t=147 || The 5:30 AM Parking Lot Test
work, but the work needs doing.


VIDEO
TITLE: You must endure
URL: https://youtu.be/T0pxr7usRgQ
PRIMARY_TOPIC: mindset
TOPICS: mindset, mindset, career

[0:00] YouTube https://youtu.be/T0pxr7usRgQ?t=0 || You must endure
I'd say one of the strongest mental frames that has gotten me through my hardest times is thinking this will be the story that I will one day tell. And that means the harder it is, the bigger the dragon, the more epic the story, and by consequence, the more epic the hero. And if you think about the difference

[0:20] YouTube https://youtu.be/T0pxr7usRgQ?t=13 || You must endure
between winners and losers, winners define themselves by what they made happen and losers define themselves by what happened to them. And the difficult part of the lonely chapter is that the rocky cut scene lasts 90 seconds in the movie and lasts 5 years in reality with no promise of it ever ending. No guarantee of glory.

[0:48] YouTube https://youtu.be/T0pxr7usRgQ?t=41 || You must endure
What's interesting about and I don't again I don't like using the word psychology but I'll say what's interesting about humans is that our ability to endure is very robust if we know that we'll make it out. And so they've done mice studies where they drop the mouse in and then they let it drown and it drowns really fast and then

[1:08] YouTube https://youtu.be/T0pxr7usRgQ?t=61 || You must endure
they drop a a mouse in and then before it gets to the point where it drowns they pick it up and then they put it back in. And the second time they put it in, it can last like 20 times longer. Think for the stats of something around will drown in less than an hour. If it's taken out, dried off, and allowed to

[1:25] YouTube https://youtu.be/T0pxr7usRgQ?t=78 || You must endure
relax, it'll swim for a day. An absurd amount different. And so if I were to say, "Hey, I need you to hold your breath, but I don't tell you how long." 20 seconds in, you might be thinking, "This is stupid. Is he going to stop? Is he going to wait for me to pass out?" And all these stupid thoughts go into

[1:43] YouTube https://youtu.be/T0pxr7usRgQ?t=96 || You must endure
your mind. But if I say, "I need you to hold your breath for 3 minutes." Your lungs might burn, but you can see that there's this end that's coming. The difficulty with personal development and entrepreneurship is that you don't know when the end is coming, but you still need to fight like the second mouse who

[2:02] YouTube https://youtu.be/T0pxr7usRgQ?t=115 || You must endure
gets out, gets dried off, and gets put back in. And the only certainty that I can give you is that it's the same thing that every other mouse, every other person who got through that period went through. and you won't die. And if you do die, you won't care because you'll be dead. And so, best case, you win. Worst case,

[2:24] YouTube https://youtu.be/T0pxr7usRgQ?t=137 || You must endure
it won't matter. You know, a fun frame with that is when someone says, "Must be nice." You can just say, "Yeah, it is." Or someone says, "Man, you must have exceptional genetics to have the body you have." And it just happens so easily for you. And you're like, "Yeah, it's sweet." And the thing is is that if we

[2:46] YouTube https://youtu.be/T0pxr7usRgQ?t=159 || You must endure
think if we were to just say like if we lean into it, right, to some degree by leaning into it, you also eliminate a competitor if you want to hear my my ugly side. Because if I just affirm the fact that they think it happened overnight or that it was genetic or whatever, makes it more out of reach,


VIDEO
TITLE: The 4 Paths to Mega Money
URL: https://youtu.be/  (URL TBC — Alex Hormozi, "The 4 Paths to Mega Money" / Ep 820)
PRIMARY_TOPIC: mindset
TOPICS: mindset

[0:00] YouTube https://youtu.be/None?t=0 || The 4 Paths to Mega Money
Poor people stay poor because they want a fast way to get rich. And instead, the richest people that I know pick one of these four paths, play it for a decade, and then end up with more money than everyone else that is just chasing shortcuts. And just as a fun reminder for you, no president, no economy is

[0:14] YouTube https://youtu.be/None?t=7 || The 4 Paths to Mega Money
going to make you rich. You have to do that for yourself. So, in this video, I'm going to show you the four paths to mega money. And I'll show you how to pick the right path at the right time for you. Let's get into them. You've got your money and your business. You've got other people's money and other people's

[0:26] YouTube https://youtu.be/None?t=19 || The 4 Paths to Mega Money
businesses. And then permutations of those. And so your money, your business, right, is a bootstrapped business. If you have other people's money and your business, now you're raising capital. If you have your money and other people's businesses, now you're investing. And then finally, you have other people's money and other people's

[0:46] YouTube https://youtu.be/None?t=39 || The 4 Paths to Mega Money
businesses, which is fund management. Now, to give you some proof points around this, I actually looked up the top 11 richest people currently on the Forbes list, and I'm going to tell you where they are. So you've got Elon Musk. He's a raised capital guy. Almost every single company he's had, he's raised

[1:03] YouTube https://youtu.be/None?t=56 || The 4 Paths to Mega Money
outside capital and then he's continued to fund it and grow it. Larry Ellison who's number two raised capital. Mark Zuckerberg raised capital. Jeff Bezos raised capital. Larry Page raised capital. Sergey Brin raised capital. Steve Ballmer bootstrapped. Microsoft was bootstrapped. A lot of people don't know

[1:14] YouTube https://youtu.be/None?t=67 || The 4 Paths to Mega Money
that. Underneath of that you got Jensen Huang raised capital. Warren Buffett investing. Michael Dell bootstrapped. The Waltons as in Walmart bootstrapped. And so that's the top 11 wealthiest people in the world. Now, you might have noticed that fund management wasn't there. If I go like six deeper, you'll

[1:30] YouTube https://youtu.be/None?t=83 || The 4 Paths to Mega Money
find people who did fund management. Now, one of the interesting things about each of these contracts is there's a little bit of risk and there's a little bit of trade-off with each of them. And I personally have done one, two, three, and four, believe it or not. And so, I'll actually walk you through my own

[1:42] YouTube https://youtu.be/None?t=95 || The 4 Paths to Mega Money
examples and which one's right for you. So, let's start with number one, bootstrapped. Bootstrap just means that you fund the business from your own savings and cash flow. you have no outside investors and you grow through reinvesting your own profits. You have a website and you've got a cell phone and you've got skills and you

[1:59] YouTube https://youtu.be/None?t=112 || The 4 Paths to Mega Money
start trading one for the other, get a little excess money, take that excess money and then continue to build. Now, typical examples for this are usually lowcost businesses to start. A lot of times that's services. So, agencies, home service businesses, B2B services, professional services, things like that.

[2:14] YouTube https://youtu.be/None?t=127 || The 4 Paths to Mega Money
Sometimes nowadays you can actually do this with software. It didn't used to be that way, but now it kind of is. education businesses, ecom brands, if you do drop shipping, if you don't do drop shipping, you'll have to front some capital in order to get the, you know, first inventory started, local businesses, most normal companies.

[2:29] YouTube https://youtu.be/None?t=142 || The 4 Paths to Mega Money
Now, to be fair, that scope has continued to broaden because the cost of entering business is going to continue to drop. Now, for me personally, my first brick-and-mortar business was a gym, and so that was bootstrapped. I used the profits from that to start Prestige Labs, which is a supplement company, which was bootstrapped. I

[2:44] YouTube https://youtu.be/None?t=157 || The 4 Paths to Mega Money
started Gym Launch, which is a software company, which is bootstrapped. and so all those companies were bootstrapped. Today acquisition.com is taking some of that capital investing it into other people's businesses while also having some companies that we start denovo from our holdco which is kind of

[3:00] YouTube https://youtu.be/None?t=173 || The 4 Paths to Mega Money
semi bootstrapped and also kind of reinvesting our own capital. So you can see how some of these these these boxes merge. Now who is this right for? So if this is your first business I recommend starting with bootstrapping. And the main reason is just like you want to pay off ignorance debt. The last thing you

[3:13] YouTube https://youtu.be/None?t=186 || The 4 Paths to Mega Money
want to do is take your you know your friends and family's money and then lose it because you don't know what you're doing. That's my opinion. Everyone, you know, your results may vary. You can stick of the names on that list that I mentioned. Jeff Bezos, the people that he knew invested, Bill Gates, the people

[3:25] YouTube https://youtu.be/None?t=198 || The 4 Paths to Mega Money
I think he had rich parents. I'm sure they helped him out in the beginning. I don't know that the actual public documentation of that, but I think he had a little bit of help in the beginning there. But the thing here is that like I don't think you're going to want to go raise a ton of capital from everyone, you know, maybe even VCs if

[3:39] YouTube https://youtu.be/None?t=212 || The 4 Paths to Mega Money
it's your first shot. Again, you know, your results will vary. Your life is unique. But the main thing is that bootstrapped will typically be the slowest of the four paths. And that is usually because it takes money to grow. And if you have to make the money to grow, it's almost like having a car factory built inside of the car. It's

[3:55] YouTube https://youtu.be/None?t=228 || The 4 Paths to Mega Money
very difficult to do. Humans do it. We have human factories inside of our humans. Weird stuff, right? but in in business design, it's much much more difficult, right? It's slower to build the capital reallocation machine while also building the machine that makes the capital to begin with. You kind of have

[4:10] YouTube https://youtu.be/None?t=243 || The 4 Paths to Mega Money
to have both. Now the main advantage of this is that you keep the control and the equity so you have a you know bigger slice of the pie. You decide the pace the strategy and ultimately you can exit on your own time horizon or never exit at all. Right? And the goal is that you design a compounding vehicle which is

[4:24] YouTube https://youtu.be/None?t=257 || The 4 Paths to Mega Money
either recurring or reoccurring within the business and then you let that over time do the heavy lifting. That's the end goal. Now a lot of first businesses don't have any of those things but you you know buy a dollar sell for two and you make money. There's nothing wrong with that. Here are some of the trade-offs. When you bootstrap,

[4:41] YouTube https://youtu.be/None?t=274 || The 4 Paths to Mega Money
you incur more debt than any other vehicle. Now, you're like, "Wait a second. I thought I was, you know, using my own money to start this thing." Yes, but you incur every other type of debt. And often times, every other type of debt is harder to pay off than money is. So, what do I mean? If you're starting

[4:57] YouTube https://youtu.be/None?t=290 || The 4 Paths to Mega Money
with your own cash, it's very difficult for you to attract like a star talent team of 10 people that all need a million dollars plus per year to work and actually grow this thing. If you're venturebacked, you can do that with some stock and then also decent cash compensation. And so that becomes harder

[5:12] YouTube https://youtu.be/None?t=305 || The 4 Paths to Mega Money
to do. So you incur lots of management and leadership debt. If you like can't get the high enough level of the softwares that you need in order to build your software company or whatever, if you start low, you're going to have some technical debt that might incur as along the way. Same thing with your data

[5:29] YouTube https://youtu.be/None?t=322 || The 4 Paths to Mega Money
debt. So, you're going to have lots of debts that money could have otherwise solved for you, but you don't have money as one of the things that you're in debt for. Now, to be clear, there are pros and cons there. Like, the pro is that you can stay alive a lot longer because you typically keep your cost basis a lot

[5:43] YouTube https://youtu.be/None?t=336 || The 4 Paths to Mega Money
lower. the the downside is is that it goes slower. And so, your capital constraint will often times limit the size of what you can pursue from day one. If you wanted to start an AI robotics business to go global, it would be incredibly unlikely that you would succeed because the amount of capital it

[6:03] YouTube https://youtu.be/None?t=356 || The 4 Paths to Mega Money
would they would cost to just build one robot, let alone many robots as you scale. And then you functionally probably lose money on building that first robot. And then after you lost money that first robot, you'd some have to get more money to then build more robots. It's very hard to do without outside injections of cash. And so this

[6:19] YouTube https://youtu.be/None?t=372 || The 4 Paths to Mega Money
box does constrain to a degree what kinds of opportunities you can pursue. And there's a reason that some of the biggest people in the world start here, which is a perfect segue to okay, so what is other people's money into your business. This is raising capital, right? So you start and you run the company, but you raise capital from

[6:35] YouTube https://youtu.be/None?t=388 || The 4 Paths to Mega Money
investors who buy a slice of equity to fund the fast growth. Normal examples of this are tech platforms, social networks, marketplaces, manufacturing, pharmaceuticals, where it takes years and years and years to get a drug passed and then it makes money. Typically anything that has huge amounts of upfront costs

[6:48] YouTube https://youtu.be/None?t=401 || The 4 Paths to Mega Money
then increasing margins or gross margins later and or winner or take all dynamics meaning you have to lose money for a long time to get the whole market and then all of a sudden you have a network effect and then everyone buys from you. Amazon famously lost money for like a decade plus before they really started

[7:04] YouTube https://youtu.be/None?t=417 || The 4 Paths to Mega Money
turning a profit. Facebook too lost money for a long time but they were mapping networks. So who should take this path? If you have a very big dream of what you want to build and there's functionally no way to make your thing profitable without using other people's money like as in like you will just you

[7:20] YouTube https://youtu.be/None?t=433 || The 4 Paths to Mega Money
know you're going to lose money for a year two years 3 years in order to actually have this thing work then you have kind of like a predefined path that you're going to have to raise capital. So, I have experience with this because school is venture-backed, right? And so, we raise capital at school to continue

[7:35] YouTube https://youtu.be/None?t=448 || The 4 Paths to Mega Money
to grow the company and we're able to give pricing, which is absolutely absurd, like $9 a month, which by the way is very little with inflation. it's basically free in order to get as many people who want to start a business the all the tools they need to do it. Now, the main advantage of this is that you start with a bigger thing.

[7:52] YouTube https://youtu.be/None?t=465 || The 4 Paths to Mega Money
You can hire the top talent. You can outspend competitors. You can be negative in your acquisition cost. I mean, you can lose money getting customers, right? you can build infrastructure faster than you could with your own cash alone. And on a personal level, you can incur way less personal debt because, you know, there'd

[8:05] YouTube https://youtu.be/None?t=478 || The 4 Paths to Mega Money
be no way that you would be able to fund a lot of this out of your own pocket. Now, if you can, if you're already rich, then you can take on raising capital style big opportunities and then fund it with your own cash. And that's really an amazing combination, but not available to most people. But this allows you to

[8:20] YouTube https://youtu.be/None?t=493 || The 4 Paths to Mega Money
pursue rarer opportunities. And one of the advantages of that is that it actually prices a lot of people out of the market. So to an degree there is an element of risk with raising capital because typically the opportunities that people pursue are high risk high return opportunities but there's typically far

[8:34] YouTube https://youtu.be/None?t=507 || The 4 Paths to Mega Money
fewer competitors and so you know you can count the number of competitors who are wellfunded even in a space maybe on two hands. If I said, "How many social media marketing agencies are there?" You're going to need a lot more fingers. And so, within our car analogy example, you actually just start by building the

[8:48] YouTube https://youtu.be/None?t=521 || The 4 Paths to Mega Money
car factory. And then, even though you know you're going to lose money up front, once the car factory is built, you know that every single car you're going to make X dollars of profit, right? And that is how you end up recouping it and justifying the return to the investors. Some of the trade-offs here are significant. You now have two

[9:01] YouTube https://youtu.be/None?t=534 || The 4 Paths to Mega Money
customers instead of one. In bootstrapped, your customer is just the end customer, right? When you have raising capital, your customer is both the end customer and the investors are venture capitalists. And so that's one element is that you have to serve two masters, which can oftenimes be at odds, which is a bit of a pain. The second

[9:21] YouTube https://youtu.be/None?t=554 || The 4 Paths to Mega Money
kind of big downside is that you're going to dilute your own equity. Here you have 100% of the pie, right? Whatever you make is yours and that's your pie. Now, you can give profit shares, you can give equity slices to key teammates or partners or whatever. but they're usually in the business. They're actually helping you succeed

[9:35] YouTube https://youtu.be/None?t=568 || The 4 Paths to Mega Money
within the business. Whereas when you're raising capital, a lot of it's going to depend on the terms. Chiron, my partner, tells a story about his first exit ever. He learned what a ratchet was, which is that he had a a very large exit in his first company that he started in his teens that then I think he exited around

[9:51] YouTube https://youtu.be/None?t=584 || The 4 Paths to Mega Money
age 25. It was many tens of millions of dollars. But because there were liquidation preferences and ratchets on those liquidation preferences, the investors got paid out first and with some excess. And so when he saw this very big number, the amount that he and the other founders were left with was less. Now, to be fair, he did fine, but

[10:07] YouTube https://youtu.be/None?t=600 || The 4 Paths to Mega Money
it was less than what he thought he was going to get. Now, as you continue to scale this, typically, if you do multiple rounds, each person who's going to put money in also wants a seat at the table, quite literally a board seat, which means that over time, you can absolutely get voted out of your own

[10:20] YouTube https://youtu.be/None?t=613 || The 4 Paths to Mega Money
business, which happened to Steve Jobs, right? And so, like, these are real risks that happen like you can lose control of your own company. And a lot of this is going to depend on the terms of other people's money. If someone gives you a trillion dollars for 1% equity in your business, that's an amazing thing. If someone gives you $10

[10:35] YouTube https://youtu.be/None?t=628 || The 4 Paths to Mega Money
for 90% equity, that's going to be kind of tough. And so, this one is very much the devil's in the details. And your ability to raise is going to be a combination of two things. Your ability and track record as a founder and the size of the opportunity that the investors believe you're going after and

[10:48] YouTube https://youtu.be/None?t=641 || The 4 Paths to Mega Money
the likelihood that they believe that you can actually hit it. And I'll say the last downside here is that typically venture money is kind of grand slam money. It's like they just want you to swing for the fences and know that they're going to have a lot of people strike out. But the economics of having

[11:03] YouTube https://youtu.be/None?t=656 || The 4 Paths to Mega Money
somebody get a 1,000x on their money allows them to have many losses. But if you're the person who takes the loss and n equals one as in it's 100% of your life, that is where the there's a sea of tombstones of failed ventures and founders who gave 5 10 plus years of their life and pretty much worked a job

[11:21] YouTube https://youtu.be/None?t=674 || The 4 Paths to Mega Money
but with way more stress for a long period of time and then ended up having nothing to show for it which is tough and they don't even have the story of the big success at the end. So, this is actually far more common than the big headlines that we see. And the reason those things make big headlines is

[11:35] YouTube https://youtu.be/None?t=688 || The 4 Paths to Mega Money
because they're rare. Which brings me to the third way of making mega money, which is investing. Now, this is the one that probably a lot of people have more familiarity with, right? It's your money and you're investing into other people's businesses, right? So, you take the cash you earn actively from other places and

[11:48] YouTube https://youtu.be/None?t=701 || The 4 Paths to Mega Money
then you buy pieces, tiny chunks of other people's companies. Kind of the equal opposite of raising capital. Now, you don't have to buy into venture type products. You can just buy cash flowing businesses. You can buy public stocks. you can buy real estate. There's a lot of different things that you can buy with money. Now, the clear

[12:02] YouTube https://youtu.be/None?t=715 || The 4 Paths to Mega Money
thing here is that you don't run them, you fund them. So, me personally, I buy kind of I'm split in my investing. So, I have HQ Ventures, which is our venture arm. So, that's where we we are basically the raising capital partners for SMB Tech. And so, that's exclusively what we invest in because we understand

[12:17] YouTube https://youtu.be/None?t=730 || The 4 Paths to Mega Money
it well. And then on the other side, we have kind of the private equity style investments that we do, but we also add some sort of service because we have a whole service layer at ACQ. And so those are typically more cash flow investment businesses, but also obviously have enterprise value. And so who should take

[12:30] YouTube https://youtu.be/None?t=743 || The 4 Paths to Mega Money
this path? Real quick, I'm going to show you the exact 10-stage road map from zero to 100 million plus that less than 1% of companies finish. I've now done multiple times. And so I can say with a lot of confidence that these are the stages as headcount increases that you need to get through. And I broke each of

[12:46] YouTube https://youtu.be/None?t=759 || The 4 Paths to Mega Money
these down by eight different functions of the business. What the constraint feels like, like what are the symptoms of it when you're going through it, and then what steps we actually took to graduate. And we've done this across software, physical products, service businesses, brickandmortar, all of this,

[13:00] YouTube https://youtu.be/None?t=773 || The 4 Paths to Mega Money
and it works. And it's my gift to you. It's absolutely free. And so the link's in the description, but you just go acquisition.com/roadmap. Just enter your info and it'll spit it right back to you. All free. Well, once you have meaningful excess cash and you want the upside without the day-to-day operational responsibility, then this is

[13:15] YouTube https://youtu.be/None?t=788 || The 4 Paths to Mega Money
an interesting path. And so the main advantages are that you have diversification. So you're able to make many bets instead of kind of a life or die bet with a single company. But whenever you distribute your bets, you also decrease your upside, right? So Dale Carnegie had a famous quote which is put all your eggs in one basket

[13:30] YouTube https://youtu.be/None?t=803 || The 4 Paths to Mega Money
and then watch the basket. And so that's him talking about this, right? Boot strapping or you're raising capital for your own business. That's you putting all your eggs in one basket and trying like hell to make that thing work. With investing, you're kind of you're spreading it out. But when we look at

[13:42] YouTube https://youtu.be/None?t=815 || The 4 Paths to Mega Money
the most successful investors, they typically aren't nearly as diversified. they're typically way more concentrated which then allows them to may maybe make five, seven, eight significant bets that they believe they have alpha or upside on above the market. And so with investing, I think that of the four of

[14:00] YouTube https://youtu.be/None?t=833 || The 4 Paths to Mega Money
these, arguably the easiest lifestyle kind of decision because you have no boss and you're technically other people's boss and so you just write checks. You can inform what you want the person to do. To be clear, you might not have majority. That's going to depend on the terms. but when Leila and I sold

[14:18] YouTube https://youtu.be/None?t=851 || The 4 Paths to Mega Money
the company and we were just a family office, this is all we did. And I'll say of my entire life, the most chill period. And sometimes I think to myself like, what was I doing? Why am I back doing this when I don't need to do it anymore? but I want to make a key point here is that this is by far the

[14:32] YouTube https://youtu.be/None?t=865 || The 4 Paths to Mega Money
slowest, number one. And number two, almost no one makes their money this way. They have already have a high active income and then they begin investing. And if you're like, well, I'm going to be like Warren Buffett. Well, did you buy your first stock two weeks after Pearl Harbor when you were age seven? No. And did you do it in a world

[14:49] YouTube https://youtu.be/None?t=882 || The 4 Paths to Mega Money
where there wasn't a Robin Hood and you actually had to figure out how to do mail-in ballots and call someone as a seven-year-old to or 11-year-old, whatever it was, to make your first bet? Probably not, because you're like, I want to be like Mozart and you're age 30 and you want to start investing. It's

[15:02] YouTube https://youtu.be/None?t=895 || The 4 Paths to Mega Money
like, well, he already had like 19 concertos by this point because he started at age seven. So, I wouldn't say, oh, let me look at what the top person in this field did if you're not that person. And so the whole point of this video is to figure out what path is right for you. And to be clear, Warren

[15:15] YouTube https://youtu.be/None?t=908 || The 4 Paths to Mega Money
Buffett is very famous now, but like until he was 60, I don't think many people even knew his name, 60, right? And he's made the vast majority of his wealth from like age 80 to 95. So think how crazy that is. So if you're like, I'm in this for the very very very very very very long haul, then this is a good path for

[15:34] YouTube https://youtu.be/None?t=927 || The 4 Paths to Mega Money
you. And especially if you're somebody who wants a little bit more of a lifestyle where you're like, "Okay, I just have to get my my passive to exceed my active costs," then it's like great. And if you get better and better at that game, you'll have more and more and then you'll have nothing else to do and

[15:45] YouTube https://youtu.be/None?t=938 || The 4 Paths to Mega Money
you'll just keep playing the game just for the love of the game. But it does take time. It's unlikely that you're going to get these 50, you know, 50% 100% plus annual returns. Even Warren for a very long time didn't get those types of returns. And even in the beginning, he was still combating, I think, 50-ish% but he was the best in

[15:59] YouTube https://youtu.be/None?t=952 || The 4 Paths to Mega Money
the world. And then once he had more capital, his returns decreased. And a great note on this is that in in I would say Main Street, real estate is the number one most common path for creating millionaires, but not the most common path for creating billionaires. And to me, that is kind of like a great kind of

[16:16] YouTube https://youtu.be/None?t=969 || The 4 Paths to Mega Money
cherry on top for this little bucket, which is that it is a great way to build and store wealth. It's being smart with your money and allocating it appropriately. It's unlikely to be the thing that gets you all the way to the top unless you have a very, very long time horizon. And let's be real, you

[16:30] YouTube https://youtu.be/None?t=983 || The 4 Paths to Mega Money
have to live to 95 like Warren Buffett to hit the list. Like that's real. Like Charlie Munger was 99 when he died. And so like in a very real way like they had like if they had died at 74, I don't know if we talk about them as much because they wouldn't have had all the compounding that happened after. So like

[16:46] YouTube https://youtu.be/None?t=999 || The 4 Paths to Mega Money
this is a long long game. Finally, that leads us to number four, which is fund management. So this is you take other people's money and you invest it in other people's businesses. You raise a pool of capital for investors, which is the fancy word that has LPs or limited partners, and then you use that money to buy pieces or

[17:04] YouTube https://youtu.be/None?t=1017 || The 4 Paths to Mega Money
control of other people's businesses. Now, depending on the way that you do it, you can also use debt there, too. So, let me give you a visual of like this is potentially one of the highest leverage scenarios. It's like this on steroids, basically. And so, let's say that you want to you want to raise $100

[17:20] YouTube https://youtu.be/None?t=1033 || The 4 Paths to Mega Money
million. Now, I'm going to use big numbers because I want you to think bigger anyways rather than thinking in small numbers. All right? So, in order for you to raise a fund with $100 million, it's typical that the person who raises the fund puts about 5% of the total funds raised in. So, you put $5 million in. You raise $95 million of LP

[17:38] YouTube https://youtu.be/None?t=1051 || The 4 Paths to Mega Money
capital. That means limited partner capital. So, other people put their money in. And then, this is where it gets even crazier. So, this is $100 million in total, right? But then you say, you know what? We're going to go buy I don't have enough space on this thing, so just bear with me. we're going to buy $300 million

[17:57] YouTube https://youtu.be/None?t=1070 || The 4 Paths to Mega Money
of businesses because we're going to use 200 million in debt to buy these businesses. And so think about the leverage that you get from your $5 million able to buy $300 million worth of stuff. Now, when this $300 million, let's say it just grows at 10% a year. Let's say you're not amazing. You're just matching the S&P. All right?

[18:19] YouTube https://youtu.be/None?t=1092 || The 4 Paths to Mega Money
In seven years, you'll double, right? So, this is now $600 million 7 years later. Now, if you had a 10% return for private equity, that would be bad. But I'm just going to give you like the base case of like you're not that good at this. Okay? So, that means that you have a $300 million delta. So, we got to pay

[18:37] YouTube https://youtu.be/None?t=1110 || The 4 Paths to Mega Money
back, right? We got to pay back the debt. So, we have to take our $200 million out because we got to pay the debtors back. Now, they have some interest and some other stuff there, too, right? Then, we got to pay our LPs back, right? I'm just making the box a little bit smaller so I can draw the rest of it. All right? So, we got to

[18:49] YouTube https://youtu.be/None?t=1122 || The 4 Paths to Mega Money
take we got to take this back. Now sometimes there's a hurdle rate which is a minimum return you give these guys saying I don't get paid until X happens that depends but typically in private equity it's 6 to 8% somewhere in there and then whatever is left over here you then have a split with them LPs and then

[19:06] YouTube https://youtu.be/None?t=1139 || The 4 Paths to Mega Money
GP. So let's see what happens when you actually invest this money and then wait 5 to 7 years. Now, let's say because you're in private equity and you're investing in non-public markets, you get a better than public market return, which is basically the baseline. Like, no one wants to get a public equity

[19:21] YouTube https://youtu.be/None?t=1154 || The 4 Paths to Mega Money
return and have their money locked up for, you know, 5 to seven years. So, if you got a 20% annualized return for 6 years, you would have 2.98 on the money. So, functionally, your 300 million, right, that you bought now becomes 900 million. Oo, more. All right. So, we got to pay back our debt. So, we have our 200 million that

[19:44] YouTube https://youtu.be/None?t=1177 || The 4 Paths to Mega Money
we got to pay back in debt. Now, there's going to be some interest on that. Let's say that we got to pay them back $100 million in debt payments. Okay? So, we have that that too. Now, we also have our LP's $95 million that they put in. So, we got to pay them back that. And then there's some minimum return that we promise them

[20:02] YouTube https://youtu.be/None?t=1195 || The 4 Paths to Mega Money
before we participate, which for us is going to be about $40 million if we have a 6% pref or hurdle that goes back to them. So that is all guaranteed to them. Now after that, it just depends purely on the nature of the the asset class and what you're investing in and your kind of proprietary blend of whatever.

[20:20] YouTube https://youtu.be/None?t=1213 || The 4 Paths to Mega Money
There's going to be some split of the profits here that goes to you, the GP, the general partner. That's the operating partner, the person who runs the whole fund. and then some that goes to the LP or limited partner. And so let's say that you had a 5050 split here, let's just call it. Okay, that means that after we add all of this

[20:39] YouTube https://youtu.be/None?t=1232 || The 4 Paths to Mega Money
stuff up, this slice here is $465 million. Remember, we started with 5 million. This is how you get mega rich. Now, to be clear, all this isn't yours. Maybe twothirds of that isn't yours. But either way, even if you had 10% of that and you got $46.5 million, you did pretty good on your $5 million investment, right? If you got 20%, now

[21:11] YouTube https://youtu.be/None?t=1264 || The 4 Paths to Mega Money
you're looking at $90 million. Even better on your $5 million investment. You see how this stuff adds up? And that's because this is leverage. Now, when we look back at our original kind of sheet here with each of these four paths, you have to decide on what's best for you. If you have some proprietary way that you know

[21:28] YouTube https://youtu.be/None?t=1281 || The 4 Paths to Mega Money
how to source deals and you have a good way of finding capital, which by the way, if you're like, I don't know how to raise capital. You absolutely do know how to raise capital if you have good deals. One of the best pieces of advice I got from a mentor of mine is that there is no lack of capital in the

[21:41] YouTube https://youtu.be/None?t=1294 || The 4 Paths to Mega Money
world, only a lack of good deals. And so, if you find a good deal, capital will appear. Right? If you come to me and say I have a guaranteed way, which of course don't use those words, because that's a great way to get get good money to run away. But if you're like, there is an incredibly high likelihood chance that I have of 5xing

[21:57] YouTube https://youtu.be/None?t=1310 || The 4 Paths to Mega Money
money in this way, and here's the six different ways that I've mitigated the risk. And let's say those are believable. And if we have that, then I'd be like, okay, well, how much money do you need? And that's how any good investor is going to ask the question because when you do identify good opportunities, you just want to back up

[22:12] YouTube https://youtu.be/None?t=1325 || The 4 Paths to Mega Money
the truck. Now, in that setting, the higher, believe it or not, the higher the return and the more private the type of deal that you're doing that's more niche and specific to what you know, typically the better the splits that you can negotiate on the GP split of the profits after some certain point. And

[22:29] YouTube https://youtu.be/None?t=1342 || The 4 Paths to Mega Money
so, who should do this? I think the best like version of this is where you build a track record. You figure out proprietary deal flows and deal flow that only comes to you that no one else has. And you have some sort of real edge in picking and improving those companies. So oftentimes funds are are organized around a a singular thesis. So

[22:45] YouTube https://youtu.be/None?t=1358 || The 4 Paths to Mega Money
for example, at the very beginning of acquisition.com, I got approached by a walnut tree fund. I was like, I don't even know this exists. But they explained how it worked, which is like it takes 30 years to grow a black walnut tree all the way to like full size. But every year after year three, it creates

[23:01] YouTube https://youtu.be/None?t=1374 || The 4 Paths to Mega Money
walnuts. And so it cash flows every single year. And then at the end of the 30 years, you cut the walnut tree down and you get this amazing walnut wood that you can then sell. And then the cost is really just the seeds and the time. And that was their entire business model. And they'd done this a number of

[23:14] YouTube https://youtu.be/None?t=1387 || The 4 Paths to Mega Money
times and they had these kind of staggered tree vintages if you I'm using the wrong word, but like the vintage of trees. Every year they had another cohort. And I was like, this is a really interesting business. And they had a fund around it because I don't want to know where the Venezuelan tree farmers are. I don't have those

[23:29] YouTube https://youtu.be/None?t=1402 || The 4 Paths to Mega Money
connections. I don't know how to sell walnuts at scale. Could I figure it out? Maybe. Is it worth my time? Probably not. Is it worth my money? If it doesn't take my time, maybe. And so the beauty of this one is that you have maximum leverage and you can have the smallest personal checks. You have huge

[23:42] YouTube https://youtu.be/None?t=1415 || The 4 Paths to Mega Money
potentials for upside. there's also fees that you can put onto this. Typically, the better and the more track record you have, more you can add fees in. I'd say your first time often times you have less fees, just because you want people to come in and not think you're going to get rich on the fees. They want to have as as

[23:56] YouTube https://youtu.be/None?t=1429 || The 4 Paths to Mega Money
aligned incentives as possible with the investor. Now, often times the GP ends up richer than any single LP. obviously depends on how much capital gets put in that they that they take from. Now the risks you have enormous responsibility and a very long feedback loop and you're accountable to the LPs

[24:15] YouTube https://youtu.be/None?t=1448 || The 4 Paths to Mega Money
and to regulators and to the entrepreneurs are running the businesses and to some degree the customers that those businesses serve and so you have a lot of masters to serve in this time period. and you can be rich on paper but the entire time you almost feel like a slave which sucks. And so your job

[24:29] YouTube https://youtu.be/None?t=1462 || The 4 Paths to Mega Money
becomes managing risk and reputation and people and portfolios, not just building one company. And if anything, you're almost building the company of the fund. So I got rich bootstrapping my companies. I took some of my cash and invested in other people's companies. That cash continued to compound and I

[24:46] YouTube https://youtu.be/None?t=1479 || The 4 Paths to Mega Money
was able to invest and then co-found school where we raised capital. I obviously promote school as well. And then finally, it's in fund management. So we've raised capital for some of the real estate deals that we've done when we buy big buildings which we do through ACQ. real estate. We've only done that privately to some of our

[25:00] YouTube https://youtu.be/None?t=1493 || The 4 Paths to Mega Money
higher level clients and portfolio companies. We are functionally general partners in some big real estate buildings which you can check out acquisition.com real estate. But yeah, these are the four ways to make mega money. Pick the path that's right for you.


VIDEO
TITLE: Acceptance vs Good Enough: The Biggest Embodiment of Failure
URL: https://youtu.be/TDDmcfq1k6o
PRIMARY_TOPIC: mindset
TOPICS: mindset, mindset, career

[0:00] YouTube https://youtu.be/TDDmcfq1k6o?t=0 || Acceptance vs Good Enough: The Biggest Embodiment of Failure
You accept outcomes and you accept circumstances. You accept the fact that you were dealt whatever hand you were dealt. You accept that you're 5'8. You accept that you're black. You accept that you're a woman. That's acceptance. You trying to rebel against that is you trying to fight the universe and the

[0:12] YouTube https://youtu.be/TDDmcfq1k6o?t=5 || Acceptance vs Good Enough: The Biggest Embodiment of Failure
universe is going to win every time. But in terms of you framing acceptance as saying that I am comfortable with who I am and I cannot be better and I must be satisfied with that is the biggest embodiment of failure that I can imagine. is that it's almost it's almost it's almost egotistical to say that there's a

[0:35] YouTube https://youtu.be/TDDmcfq1k6o?t=28 || Acceptance vs Good Enough: The Biggest Embodiment of Failure
difference between saying I am good enough and I am good. So you could say I am good enough for my current state based on the work that I've put into it but I could be better. And so like you can accept that the work that you have done has created the outcome that you've created but you do not need to

[0:53] YouTube https://youtu.be/TDDmcfq1k6o?t=46 || Acceptance vs Good Enough: The Biggest Embodiment of Failure
accept that the outcome that you've created is the end all be all and the last outcome that you need to need to have. And so for me, like the only version of acceptance that I have is that I accept that the version of myself that I want to be is is so far from who I am, that I have this massive discrepancy that I

[1:11] YouTube https://youtu.be/TDDmcfq1k6o?t=64 || Acceptance vs Good Enough: The Biggest Embodiment of Failure
have to overcome. And then just breaking that down one step at a time and thinking, I don't I don't deserve to be that man, but I can still do the things that can create it. And it also means that I have to go through the circumstances that that would create that man. Which means that if I have unbelievable big dreams and big goals,

[1:30] YouTube https://youtu.be/TDDmcfq1k6o?t=83 || Acceptance vs Good Enough: The Biggest Embodiment of Failure
then I have to go through hard times. It's like hate. The hard times are a requisite for success. And so if you're going through hard times right now, it means that you're on the path to success and it's not that you're on the wrong path. It's the feeling of being on the right path. And one of the things that I

[1:45] YouTube https://youtu.be/TDDmcfq1k6o?t=98 || Acceptance vs Good Enough: The Biggest Embodiment of Failure
talk with with the CEOs in our portfolio company, and I'm I'm going to bring it back. one of our companies, they were struggling with growth, big company, and he was like, I honestly the issue that I have right now, he's like, I I don't know how many locations I can open every month. He's like, based on the cash flow

[2:01] YouTube https://youtu.be/TDDmcfq1k6o?t=114 || Acceptance vs Good Enough: The Biggest Embodiment of Failure
that's coming in and out. And I was like, this is kind of like the Morpheus free. And I was like, I need you to freeze this moment. I was like, the feeling that you have right now is that you are missing a finance function. Is that they didn't have a good finance leader. And you're like, why is this

[2:13] YouTube https://youtu.be/TDDmcfq1k6o?t=126 || Acceptance vs Good Enough: The Biggest Embodiment of Failure
relative to what we're talking about? I'll bring it back. which is that if it's the first time you're going through it, you can't recognize the science because you don't have anything to compare it to. And so hopefully listening to this podcast and listening to other people, not just, you know, not me and Chris, but like other people who

[2:27] YouTube https://youtu.be/TDDmcfq1k6o?t=140 || Acceptance vs Good Enough: The Biggest Embodiment of Failure
are even even more successful, whatever, they can at least tell you what it tastes like. They can tell you what the room looks like. They can tell you what it the temperature feels like. They can tell you what it feels like in their body. So that when you are going through it, you can say, "Okay, I haven't been

[2:39] YouTube https://youtu.be/TDDmcfq1k6o?t=152 || Acceptance vs Good Enough: The Biggest Embodiment of Failure
here before, but this sounds like Albuquerque. This sounds like a missing finance." And that's why having like and if you're in the early on stages and and and and you're going through the like you're going you're consuming the free content and this stuff it's like use this because the most valuable thing you

[2:52] YouTube https://youtu.be/TDDmcfq1k6o?t=165 || Acceptance vs Good Enough: The Biggest Embodiment of Failure
can get is the context of what the experience feels like when you're going through it so someone can describe to you their experience so that you can relate it to your present and be like okay I'm on the right path. Yeah. It's the feeling of loneliness and uncertainty. Hang on. What if this what if this is a sign that I'm not supposed

[3:09] YouTube https://youtu.be/TDDmcfq1k6o?t=182 || Acceptance vs Good Enough: The Biggest Embodiment of Failure
to be here? What if this is a sign that I'm doing it wrong? Right. and relinquishing that the if there was a big meta indicator that you're doing the right thing, doing what everyone isn't doing is already probably the big the single biggest indicator that you're doing the right thing. Like it's a it's the if if if I

[3:25] YouTube https://youtu.be/TDDmcfq1k6o?t=198 || Acceptance vs Good Enough: The Biggest Embodiment of Failure
could wish nothing else on my child whenever I choose to have them in the future is that they have high agency which is that they are they make decisions independent from the opinions of other people. And when we hear words like authentic and original and things like that, it's because the person starts at square one and says, "Well,

[3:41] YouTube https://youtu.be/TDDmcfq1k6o?t=214 || Acceptance vs Good Enough: The Biggest Embodiment of Failure
what do I want?" And then they start building from there. I had a conversation with one of my one of my teammates um who runs our our my LinkedIn and he said, "You know, Alex, it's easy for you to always always a really great start, great way to trigger to a really good Please tell me more. Why do you

[4:03] YouTube https://youtu.be/TDDmcfq1k6o?t=236 || Acceptance vs Good Enough: The Biggest Embodiment of Failure
go on?" He said, "It's it's easy for you, Alex, to create this personal brand." He's like, "You have so many interesting things about you." He's like, "You dress a certain way. You act a certain way." And he said, "It's different than everyone else does, right?" And I said,


VIDEO
TITLE: Everyone Who Doubts You Is Right Until They Aren’t
URL: https://youtu.be/TDPxe8RQX74
PRIMARY_TOPIC: mindset
TOPICS: mindset

[0:00] YouTube https://youtu.be/TDPxe8RQX74?t=0 || Everyone Who Doubts You Is Right Until They Aren’t
People only root for others at two times. First, when they're at the beginning of the race. Second, when they finish. Neither is when you need it. So, you have to master the middle. The boring, exhausting, soulcrushing middle. That's where the winning happens on your own. People will only cheer for you as long as you can't beat them at the game they value most. Friendly reminder that

[0:21] YouTube https://youtu.be/TDPxe8RQX74?t=14 || Everyone Who Doubts You Is Right Until They Aren’t
every person who doubts you is right until they aren't. It's a bug, not a feature. I mean, I feel like as you read these, you're reading my soul from this year. Um, I mean, that's why I mean, I I tweet these every day as they come up because that's what's top of mind for me. And, you know, the boring mundane middle like

[0:41] YouTube https://youtu.be/TDPxe8RQX74?t=34 || Everyone Who Doubts You Is Right Until They Aren’t
I think about, you know, the very very beginning people say, you know, I'm really excited for you that you're trying this thing out, right? And I noticed that everyone was very happy for me to try because I temporarily decreased my status. I actually became worse than them during that period of time. And then as soon as I achieved a

[0:58] YouTube https://youtu.be/TDPxe8RQX74?t=51 || Everyone Who Doubts You Is Right Until They Aren’t
level of success which I then realized that their happiness for me was proportional to where they were on the ladder relative to me. And so as soon as I passed some people then they stopped being happy and then they start you know you know uh saying bad things right and the people who were still always ahead were still like keep it up keep it up.

[1:15] YouTube https://youtu.be/TDPxe8RQX74?t=68 || Everyone Who Doubts You Is Right Until They Aren’t
And there's still people who have been that way my whole life and I just wonder if and when I pass them will they flip? I don't know. But also to the same degree it was the it was after you start the race when you're in the thick of it because you'll quickly pass the people who've done nothing but then you have this long period of time where you don't catch up to the people who've been doing it for a long time and that's the part where it's very lonely because you don't

[1:36] YouTube https://youtu.be/TDPxe8RQX74?t=89 || Everyone Who Doubts You Is Right Until They Aren’t
have your initial your initial posy you have to leave them at some point um but then you don't get to the new group that's you know way ahead and actually has some some proof behind them that you can actually like sit at the table and so like today I have if I were to do something. I have tons of support, but I

[1:53] YouTube https://youtu.be/TDPxe8RQX74?t=106 || Everyone Who Doubts You Is Right Until They Aren’t
don't really need the support now. I need I I needed it in the middle, right? In the many years that like no one knew who Alexi was. Um, and that's that's that's the hard part. And I think it's it's the story that Morgan Hassel tells, which is that you just don't know how it's going to finish. And that's what makes it hard. It's the uncertainty of like, what if I give up everything that I've done in my life for nothing? And

[2:15] YouTube https://youtu.be/TDPxe8RQX74?t=128 || Everyone Who Doubts You Is Right Until They Aren’t
then all of a sudden, if I knew that, then I wouldn't be willing to make this trade. But in retrospect, when you do have the thing, you're like, "Of course I was." Like, if I knew that this was going to happen, I I would I would happily make the trade, but you don't know. And so, you're just putting the money down and they're

[2:30] YouTube https://youtu.be/TDPxe8RQX74?t=143 || Everyone Who Doubts You Is Right Until They Aren’t
rolling it. But you get to find out if you hit black five years from now. Yeah.


VIDEO
TITLE: Ignore the Psychology Behind Everything
URL: https://youtu.be/U32DBNVKuss
PRIMARY_TOPIC: mindset
TOPICS: mindset

[0:00] YouTube https://youtu.be/U32DBNVKuss?t=0 || Ignore the Psychology Behind Everything
A lot of times people will try and create this narrative around psychology, around emotionality, around biomolecular whatever the hell gobbledygook. And so I can say that it is incredibly difficult to understand why something works or why people do things. But what we can observe is whether something works or whether they

[0:30] YouTube https://youtu.be/U32DBNVKuss?t=23 || Ignore the Psychology Behind Everything
they did something. And so we want to say okay we have this box. There is an output. Instead of trying to figure out what magic is happening inside of this box, we just want to focus first on the inputs. And what's interesting about focusing on the inputs is that the inputs themselves will give you the feedback loop that is required

[0:54] YouTube https://youtu.be/U32DBNVKuss?t=47 || Ignore the Psychology Behind Everything
in order to get better at the skill. So basically being inefficient, sucking for a lot of reps will get you better at not being bad because you will be so bad that you'll think, "My god, I suck at this. I wonder if I could suck less at this." And then you'll tweak a couple things and you'll be like, "Wow, I'm not as bad as I once

[1:16] YouTube https://youtu.be/U32DBNVKuss?t=69 || Ignore the Psychology Behind Everything
was. I'm not good." But eventually you keep doing things that make you less bad until eventually you look back and you're like, you know, if you if you less bad yourself a 100 times, you're actually pretty good. And so this is where doing more in the beginning without the obsession on understanding why will get you closer to your goal.

[1:35] YouTube https://youtu.be/U32DBNVKuss?t=88 || Ignore the Psychology Behind Everything
Because so many times people say like, "Well, I want to understand why You want to have a narrative that someone gives you to scratch a psychological itch, not because it inherently does anything. I'm going to give you an analogy here. Let's say that you're like, I have this issue with sales and I think it's because my mother

[1:59] YouTube https://youtu.be/U32DBNVKuss?t=112 || Ignore the Psychology Behind Everything
didn't hug me enough as a child. Right? That's your why. I want to give you a sports analogy that I think will make sense. Imagine we do a tennis lesson. You go to a tennis pro, right? And let's say you're gripping the racket wrong. In order for you to grip the racket correctly, does the tennis pro then say,

[2:21] YouTube https://youtu.be/U32DBNVKuss?t=134 || Ignore the Psychology Behind Everything
"Hey, we should really discover why you grip the racket incorrectly. What different teachers didn't describe to you the proper way to hold a racket, and let's try and understand the undermining emotionality behind the grip that you have." No, they're just going to get you to grip the racket correctly. And so for

[2:40] YouTube https://youtu.be/U32DBNVKuss?t=153 || Ignore the Psychology Behind Everything
you, I would encourage you to ignore people who try to put on all of these wise and these psychology and the subconsciousness and the neural linguistic programming and all this hollowo when like you just need to send this email, say these words, move your body in this way, use your voice like this, hold your head up, stare straight.

[3:03] YouTube https://youtu.be/U32DBNVKuss?t=176 || Ignore the Psychology Behind Everything
If someone cannot tell you what to do with either your mouth or your body, they are not giving you clear directions to succeed. And so I would encourage you to use that as your razor is who is good at teaching and who isn't because they will try to appeal to some sort of mysticism that they are tapped into the

[3:21] YouTube https://youtu.be/U32DBNVKuss?t=194 || Ignore the Psychology Behind Everything
universe like like and they'll anthropomorphize fancy word the universe saying that it's whispering the secrets like you can you can have it it's telling you look no there is observable reality if you can describe that observable reality by the way very difficult right much easier to tell someone to be charismatic than it is to

[3:41] YouTube https://youtu.be/U32DBNVKuss?t=214 || Ignore the Psychology Behind Everything
actually come up with these 37 activities that people then later ascribe as charisma. So the way to think about teaching yourself is to look at situations through an observational lens like a scientist like uh like somebody who does not understand the emotional context and then say why do what does this person do

[4:03] YouTube https://youtu.be/U32DBNVKuss?t=236 || Ignore the Psychology Behind Everything
that gets these people to smile? Output smile what are the inputs? The input is this person shook that person's hand. When did he do it? When he walked in the room. Okay. Did he smile? Yes. So, you walked in, he smiled, he shook their hands. How is he holding his body? Is he like this? Is he like this? Okay. So, I

[4:20] YouTube https://youtu.be/U32DBNVKuss?t=253 || Ignore the Psychology Behind Everything
need to contract my traps and my midback so that I can stand up straight. Okay. When I do that, people perceive me in a different way. How do I know they perceive me in a different way? I don't. But what I do know is that they have a higher likelihood of complying with my requests. And so this is the idea when I say like

[4:39] YouTube https://youtu.be/U32DBNVKuss?t=272 || Ignore the Psychology Behind Everything
have you ever heard my stuff where I'm like listen people will say like he bought because we hit his emotional trigger. Where is this trigger that we can observe that it got hit? We only know did he buy, did he not buy? Period. And so we just want to manage the variables prior to the desired outcome.

[4:56] YouTube https://youtu.be/U32DBNVKuss?t=289 || Ignore the Psychology Behind Everything
And can we do more of this stuff that increase the likelihood these things occur? Real quick, I'm going to show you the exact 10-stage road map from zero to 100 million plus that less than 1% of companies finish. I've now done multiple times. And so, I can say with a lot of confidence that these are the stages as

[5:12] YouTube https://youtu.be/U32DBNVKuss?t=305 || Ignore the Psychology Behind Everything
headcount increases that you need to get through. And I broke each of these down by eight different functions of the business, what the constraint feels like, like what are the symptoms of it when you're going through it, and then what steps we actually took to graduate. And we've done this across software,

[5:26] YouTube https://youtu.be/U32DBNVKuss?t=319 || Ignore the Psychology Behind Everything
physical products, uh, service businesses, brickandmortar, all of this. And it works. And it's my gift to you. It's absolutely free. And so the link's in the description, but you just go acquisition.comroadmap. Just enter your info and it'll spit it right back to you. Offer.


VIDEO
TITLE: If you’re ambitious but inconsistent, please watch this
URL: https://youtu.be/UDBkiBnMrHs
PRIMARY_TOPIC: mindset
TOPICS: mindset, career, mindset

[0:00] YouTube https://youtu.be/UDBkiBnMrHs?t=0 || If you’re ambitious but inconsistent, please watch this
This is a video I'm making for the young man who stopped me on the street of Rodeo Drive and said that he had made $80,000 doing sales and he stopped because he was no longer passionate about it. And you asked me, "What should I do with my life?" And I didn't have time to answer you when I was walking,

[0:17] YouTube https://youtu.be/UDBkiBnMrHs?t=10 || If you’re ambitious but inconsistent, please watch this
but I wanted to give you a longer answer right now. You said you stopped because you didn't think sales was your passion. And what really got me thinking about that is that I actually was in your position. I had a management consulting job. I saved up $50,000 from that job. And then I said, I'm not passionate about this. I'm going to go do something that I am passionate about, which at the time was fitness. And for those of you who are new to my channel, I took

[0:41] YouTube https://youtu.be/UDBkiBnMrHs?t=34 || If you’re ambitious but inconsistent, please watch this
fitness and went full cycle all the way to a $46 million exit. But I want to give you the steps in between there and tell you how it actually ended up today because fitness is still a passion of mine. So then why don't I do it as my business? I was a consultant, right? And I did the same thing and I was miserable. And so then I started the free training project which was like a nonprofit where I just did people's workouts for them. And I was like, "Oh,

[1:04] YouTube https://youtu.be/UDBkiBnMrHs?t=57 || If you’re ambitious but inconsistent, please watch this
this is cool." And then I figured maybe I could do this for profit. Like wouldn't that be the dream? Never work another day in my life. And what was interesting is that as more and more customers came in, I started to get tired of actually making so many programs. And so then I was like, maybe if I just like start a gym, that's the real deal, right? And so then I signed a lease, put all the money I had into

[1:27] YouTube https://youtu.be/UDBkiBnMrHs?t=80 || If you’re ambitious but inconsistent, please watch this
getting this gym going. And it was the hardest thing that I've ever done. I came into it thinking that I'd be training like the star athletes, right? But I wasn't. I actually found out I was training lots of moms who wanted to lose weight and didn't really care that much about fitness. And even in the few

[1:44] YouTube https://youtu.be/UDBkiBnMrHs?t=97 || If you’re ambitious but inconsistent, please watch this
moments where I had just maybe one person that showed an inkling of interest in fitness to the degree that I was, it still got kind of boring because I ended up having to do the same thing over and over and over again. And so the difficult part with that specific part of my passion journey is that I couldn't get out of it because I already signed a lease, right? I had to just keep going.

[2:01] YouTube https://youtu.be/UDBkiBnMrHs?t=114 || If you’re ambitious but inconsistent, please watch this
The reason I'm making this is because your passions and your interests are often incredibly narrow. And addiction is a narrowing of things that bring you joy. Fulfillment is a broadening of them. Fast forward. So then I scale up the gyms and then I start doing turnarounds, flying across the country, filling up other people's gyms cuz I really got good at marketing and sales.

[2:22] YouTube https://youtu.be/UDBkiBnMrHs?t=135 || If you’re ambitious but inconsistent, please watch this
Then I licensed that model, 6,000 locations. I started a supplement company, sell through that distribution base. And then I sold all of that to private equity at a $46.2 million valuation. And the reason that I find this so interesting is that today I still love fitness and I don't talk about it because I actually don't want it to mix with my life in a weird way.

[2:44] YouTube https://youtu.be/UDBkiBnMrHs?t=157 || If you’re ambitious but inconsistent, please watch this
Like it's this kind of like holy grail for me. And I have an amazing HQ job. And so then it begs the question, wait a second, why don't you do your passion? Because if you did your passion, you wouldn't work another day in your life. And it's just a very simplistic and inaccurate view of the world. There's only one way that you will truly be able to only do your passion.

[3:11] YouTube https://youtu.be/UDBkiBnMrHs?t=184 || If you’re ambitious but inconsistent, please watch this
It means that you would only do this very narrow thing, right? For me at the time was training more advanced athletes who liked powerlifting and had the same work capacity and schedule as me, who were willing to pay me tons of money to do it. Right? In order to get those people, you have to do a lot of stuff that is not that to get them. The vast majority of your time will not be anything that you're passionate about.

[3:35] YouTube https://youtu.be/UDBkiBnMrHs?t=208 || If you’re ambitious but inconsistent, please watch this
And if that's the case, even when you're pursuing your passion, and I'm saying this as someone who's gone full cycle with this, I now have a gym that has no memberships and it is not for profit. And I'm saying this that it is okay to make money doing one thing and be passionate about another. And uh I I

[3:54] YouTube https://youtu.be/UDBkiBnMrHs?t=227 || If you’re ambitious but inconsistent, please watch this
recently filmed something where I was showing my home gym to Coupe from uh Garage Gym Reviews. Shout out to Coupe. 4 minutes Great guy. If you're into home gyms, you check out his channel. Not affiliated. And he asked if I would invest in an equipment business. And the answer is yes, but not because it's a passion. I do have a deep interest and I know a lot

[4:11] YouTube https://youtu.be/UDBkiBnMrHs?t=244 || If you’re ambitious but inconsistent, please watch this
about it, but like think about what it really means to own an equipment company. I got to source metals. I'm not really passionate about that. I got to figure out logistics. Not really passionate about that. I'm going to probably have to go reach out to different in influencers and get them to start using my pieces and sending it out

[4:27] YouTube https://youtu.be/UDBkiBnMrHs?t=260 || If you’re ambitious but inconsistent, please watch this
to them and getting feedback on not really a passion. But all of those things are required to build this business around the thing that I'm passionate about. And so the reason I'm making this is that most of the sucks even if it starts as something you love. The passion is a very bad judgment filter. Everything within a business, especially if you're if you're the owner, will suck because business is a

[4:51] YouTube https://youtu.be/UDBkiBnMrHs?t=284 || If you’re ambitious but inconsistent, please watch this
funneling mechanism of the hardest and worst problems related to the thing that you supposedly love. Elon Musk talks about this where he says $100M Offers: How To Make Offers So Good People Feel Stupid Saying No (Hardcover) acquisition.com 5 minutes there are problems that are too hard for anyone else to solve or problems that are too painful that no one else like either can't solve it or they don't want to solve it. And so you have this idea,

[5:09] YouTube https://youtu.be/UDBkiBnMrHs?t=302 || If you’re ambitious but inconsistent, please watch this
I'm going to I'm going to pursue what I'm passionate about. I'm going to paint paintings all day. even then quickly you're going to be outpaced by the amount of paintings that you can probably produce. And so I said there's only one way that you can truly do the passion is that you do not scale. You choose to make paint your painting. You

[5:24] YouTube https://youtu.be/UDBkiBnMrHs?t=317 || If you’re ambitious but inconsistent, please watch this
choose to make your wallets. You choose to do your level of consulting or whatever it is. And you only do the amount that you feel like doing and you only do it when you feel like doing it. And you're so good at doing that that people come and spend more and more money with you and you just increase your prices. That is the only way that I

[5:40] YouTube https://youtu.be/UDBkiBnMrHs?t=333 || If you’re ambitious but inconsistent, please watch this
can conceive someone would actually purely do only what they're passionate about and still be able to make a living. Now, collecting the payments, still doing the sales, setting up the website, paying your taxes, doing the accounting, sourcing materials, going on the things to go get the inspiration,

[5:57] YouTube https://youtu.be/UDBkiBnMrHs?t=350 || If you’re ambitious but inconsistent, please watch this
none of that is probably stuff you're passionate about. And so, I say this because it's not true. pursue your passion is only true in the vague and never in the specific. When you actually play it out, when you stop just believing the the saying and just think, what does this really mean, it doesn't pencil, and I only say this as somebody who went all the way

[6:22] YouTube https://youtu.be/UDBkiBnMrHs?t=375 || If you’re ambitious but inconsistent, please watch this
with it. All right? I was into fitness and I started the gyms and I scaled the gyms and I did the turnarounds and I scaled to 6,000 locations. I started the supplement company. I started the software company, sold all of it to private equity. I did the whole thing and what do I have today? a gym that has no members and I love it, but it's not

[6:38] YouTube https://youtu.be/UDBkiBnMrHs?t=391 || If you’re ambitious but inconsistent, please watch this
what I make money on. And I say this because you are fooling yourself. You're using the excuse of passion to disguise your inability to tolerate hardness. And so a huge amount of success really comes down to just executing day in and day out and solving problems intelligently and making decisions that are harder short term and easier long term and sitting in the discomfort of

[7:10] YouTube https://youtu.be/UDBkiBnMrHs?t=423 || If you’re ambitious but inconsistent, please watch this
unsolved problems that aren't the biggest problems of the day. That is how you grow a business. And so your passion likely won't get you very far. Chris Rock has a great saying. He says, "Follow your dreams if they're hiring." And so, you have to embrace how much it will suck and put yourself in no fail situations. A big part of why I even think I was able to stick with the gym

[7:33] YouTube https://youtu.be/UDBkiBnMrHs?t=446 || If you’re ambitious but inconsistent, please watch this
business after realizing that I no longer spent almost any of my time doing the thing I was passionate about was because I couldn't get out of the lease. And that was all my net worth was in there. And so, there was nothing else I could do. And so, I had to make it work. And so your proficiencies will take you much further than your passions. Imagine this. And I I used to think about this a

[7:56] YouTube https://youtu.be/UDBkiBnMrHs?t=469 || If you’re ambitious but inconsistent, please watch this
lot. Imagine farmers thousands of years ago, right? They probably weren't passionate about rice or corn or soybeans, but they felt a duty and a pride in providing. And I think that we need to bring that back. The idea that a man can do his duty and feel good for a job well done knowing that you did an honest day's work and that you left everything

[8:26] YouTube https://youtu.be/UDBkiBnMrHs?t=499 || If you’re ambitious but inconsistent, please watch this
that you had in the field. You have nothing left in the tank. Hey, and real quick, I spent 200 hours this year just making this one project for you, which is the $100 million scaling road map. And I broke up the stages of business into 10 stages. And you can identify where you're at by simply just putting in your business information. You go to

[8:45] YouTube https://youtu.be/UDBkiBnMrHs?t=518 || If you’re ambitious but inconsistent, please watch this
acquisition.comroadmap and it'll spit out this custom report that tells you what the constraints are at that current level and what you need to do to graduate and get to the next level. This is our gift to you absolutely free. On the thank you page, you can book a call with our team and we'd love to help you uh figure that out

[9:00] YouTube https://youtu.be/UDBkiBnMrHs?t=533 || If you’re ambitious but inconsistent, please watch this
9 minutes and ideally get past it. And so, let me tell you a story. friend of mine was a personal trainer uh then thought that like high-end cookies was an interesting market and so he started a high-end baker even higher end than than than Crumble is. And knocked it out of the park, crushed it. And I remember asking

[9:16] YouTube https://youtu.be/UDBkiBnMrHs?t=549 || If you’re ambitious but inconsistent, please watch this
him, I was like, "So, are you like really passionate about cookies?" He like laughed. He was like, "No." And I was like, "Wait, then why would you do this?" And he was like, "Because I'm passionate about being excellent." And that was such a powerful reframe for me that I have taken with me for the rest of my life. Do I love business? I think I have grown to love business because I've gotten good at it. And so

[9:42] YouTube https://youtu.be/UDBkiBnMrHs?t=575 || If you’re ambitious but inconsistent, please watch this
when I heard him say that, for me it was like the ultimate unlock of like that is what I am passionate about. I'm passionate about my values and I will let my values show through in how I do business rather than saying that the business and what I do every day must be the thing. Every goal worth pursuing has so much pain between where you are and where you want to go that you trying to

[10:06] YouTube https://youtu.be/UDBkiBnMrHs?t=599 || If you’re ambitious but inconsistent, please watch this
say, "I only want to do the thing I'm passionate about," is a weak excuse. It will not get you through it. And so, to go back to that young man who had his $80,000 savings, he had barely scratched the surface of his potential in sales. There is so much more to the game than that. And the lesson he probably needed was learning to be consistent after something gets boring.

[10:31] YouTube https://youtu.be/UDBkiBnMrHs?t=624 || If you’re ambitious but inconsistent, please watch this
Because that is where people fall off. Is where it gets boring. Not even hard. It's where you do the same thing over and over and over again. And you want to go nuts cuz you're like, I can't read the script again. I can't make yet another ad. Before this video today, I just did ad recordings where I read

[10:49] YouTube https://youtu.be/UDBkiBnMrHs?t=642 || If you’re ambitious but inconsistent, please watch this
hooks that we know converted with body copy that we know converted so that we could say, "Hey, if you're a business owner and you're looking to scale up for next year, come to one of our workshops." This year, if we include the book launch, I've made somewhere in the neighborhood of probably 5,000 ads this year. I started making ads 14 years ago. $100M Money Models: How To Make Money (Hardcover) acquisition.com

[11:09] YouTube https://youtu.be/UDBkiBnMrHs?t=662 || If you’re ambitious but inconsistent, please watch this
Every single week I would record the ads so I could run ads to get customers so I could pay my rent. I could payroll. I could pay the insurance. I could pay for the the equipment that got broken. I could pay for the new boom box because they were complaining that mine wasn't good enough. I say this because I wasn't

[11:24] YouTube https://youtu.be/UDBkiBnMrHs?t=677 || If you’re ambitious but inconsistent, please watch this
like, "Oh, I'm so passionate about making ads. I'm so like, no, but I do want to do a good job." And I think that's something we can strive to go through where we can translate the difficulty into a reinforcing event. Let me explain this. This is important. We will do the things that we are reinforced for doing. Now, many people conflate that idea with we will do the

[11:47] YouTube https://youtu.be/UDBkiBnMrHs?t=700 || If you’re ambitious but inconsistent, please watch this
things that we rewarded for. No, we will do the things that we are reinforced for doing. Let me explain. If I said I have to shock you, you would probably say this is a punishing event. Okay. What if I then said your family, your wife, kids are on the other side of the the wall. Every shock that you take, they don't have to take. Are you going to take another shock? Yes. Why? Because it's a reinforcing event. So that's how

[12:13] YouTube https://youtu.be/UDBkiBnMrHs?t=726 || If you’re ambitious but inconsistent, please watch this
something negative can still be something positive. Let's flip it differently. If I said for every one of these shocks, you get a million dollars. You'd probably be pretty down to take some shocks, right? Interestingly though, your willingness to take shocks over time would go down because the reinforcing event would need more variety.

[12:35] YouTube https://youtu.be/UDBkiBnMrHs?t=748 || If you’re ambitious but inconsistent, please watch this
Kind of fun. Anyways, point is I think the unlock is not trying to pursue your passions, but to be compassionate about the difficulty of the pursuit in who you become through that. And to be clear, when you're responding to emails and you get a refund or you get a charge back, in that moment, you're not going to be like, I love the impact that I'm making.

[12:58] YouTube https://youtu.be/UDBkiBnMrHs?t=771 || If you’re ambitious but inconsistent, please watch this
No, you just have to get used to eating because it is your duty. because you made a decision and you made a commitment to the people that you love that you want to provide for them. Now, if you're not somebody who provides for anyone yet and you just provide for you, amazing. And at some point in your entrepreneurial journey, you're going to

[13:14] YouTube https://youtu.be/UDBkiBnMrHs?t=787 || If you’re ambitious but inconsistent, please watch this
have other people's families who rely on your decisions. You can't take days off because it's not about you anymore. It's about everyone, even in the the first levels, the people who work for you. You should hopefully be even closer to them than you are to the customers that you ultimately serve. Zooming back out,

[13:28] YouTube https://youtu.be/UDBkiBnMrHs?t=801 || If you’re ambitious but inconsistent, please watch this
listen to every mega successful entrepreneur. The ones who are honest will tell you one thing across the board is it sucked and it sucked for way longer than I thought it would suck and it sucked way worse than I expected it would. I don't even like saying passion. Interests get you started. Proficiency keeps you going, but pain tolerance

[13:51] YouTube https://youtu.be/UDBkiBnMrHs?t=824 || If you’re ambitious but inconsistent, please watch this
helps you finish. And so I can only say this about me, which is that I was so afraid of failing that I know that I would have kept going until someone physically prevented me. And so Phil Knight tells the story in Shoe Dog where he says, "You're not out of business when your bank account runs out." He said, "You're out of business when you have padlocks on your door and people physically stop you from doing work."

[14:16] YouTube https://youtu.be/UDBkiBnMrHs?t=849 || If you’re ambitious but inconsistent, please watch this
The main point of this is that the rules society pretends to have, they are made up. Until someone physically restrains you from working, you can keep going. The vast majority of people stop because of perceived failure in their mind. And I love this quote by Jaco Willick. He said, "All failure besides death is psychological.

[14:40] YouTube https://youtu.be/UDBkiBnMrHs?t=873 || If you’re ambitious but inconsistent, please watch this
It's literally made up stakes with madeup goal lines that we decide that we fell short of. But we were the ones who decided where to draw the line. And so to the same degree to that young man who quit sales early in the career cuz he wanted to find something he's passionate about. The reality is that it doesn't matter what path he chooses to take. All of them will include tons of stuff that

[15:03] YouTube https://youtu.be/UDBkiBnMrHs?t=896 || If you’re ambitious but inconsistent, please watch this
he will hate doing and that he will have to keep doing for extended periods of time. And that in the pain of having to do these repeated things that you are not enjoying, what do you think you do? You try and figure out better ways to do them so that you hate them less. And what do you think that is? It's called getting better. The skill deficiency

[15:23] YouTube https://youtu.be/UDBkiBnMrHs?t=916 || If you’re ambitious but inconsistent, please watch this
that you might have and that this young man might have, that many people have is something called frustration tolerance. It's the number of times that you can be rejected and try again. And here's the best part. It's learnable, which means it's a skill. So, let me give you an example. So, think of the guy at the club who tries to make out with every girl. In romance, very cringy. Do not do

[15:46] YouTube https://youtu.be/UDBkiBnMrHs?t=939 || If you’re ambitious but inconsistent, please watch this
that. But in business, if no one knows how many times you go up to the next door and you knock on the next thing or you send the next email, you're bound to find an opportunity, which the reason the guy in the club still does that is because when he does it, eventually a door opens. He wouldn't keep doing it if it didn't work. As cringey as that may sound, but one of the early lessons that I wish

[16:12] YouTube https://youtu.be/UDBkiBnMrHs?t=965 || If you’re ambitious but inconsistent, please watch this
someone had told me, and I want to transfer it to you now, is that when you start, you will be cringey as You will be awkward. You will be weird. People will look at you, the people you're friends with, people you're dating, hopefully not for long, will will make you feel like you're being not cool. And the reality is they're right.

[16:31] YouTube https://youtu.be/UDBkiBnMrHs?t=984 || If you’re ambitious but inconsistent, please watch this
Because when you start, you will suck. and you will have no reputation. You will have no track record. And is that a reason to not do it if you're a loser? Yes. Because it means that you care more about their disappointment in you than your own disappointment in you. And some people never care enough about their own opinion that they let everyone else's opinions literally rule the rest of their lives. And these are people who won't even be at your funeral.

[17:01] YouTube https://youtu.be/UDBkiBnMrHs?t=1014 || If you’re ambitious but inconsistent, please watch this
people who you're going to you went to high school with, people you went to college with, people that you're co-workers. You know, there's probably right now in your head you're like, "Oh, what would other people say?" There's probably only four people, three people whose opinions you actually care about, might even just be one. And if you can stop saying other

[17:16] YouTube https://youtu.be/UDBkiBnMrHs?t=1029 || If you’re ambitious but inconsistent, please watch this
people or thinking about this vagueness of it and get really specific and say, "What's the name of the person? Whose actual voice am I hearing?" If you then just get to ask the question, is this person's opinion of how I live my life going to be the most important thing that I spend the next 80 years listening to? If the answer is yes, then I mean, more power to you. But I don't know about you, I wouldn't want the one voice

[17:40] YouTube https://youtu.be/UDBkiBnMrHs?t=1053 || If you’re ambitious but inconsistent, please watch this
that I'm listening to for the rest of my life be some random dude that I worked with or my uncle that said something or my dad or my mom or your sister, whatever. Because the only real voice that you actually have to listen to that's not made up is yours. You need frustration tolerance. Sitting in the unknown with the confidence that you will continue to try because it is $100M Leads: How To Get Strangers To Want To Buy Your Stuff (Hardcover) acquisition.com

[18:06] YouTube https://youtu.be/UDBkiBnMrHs?t=1079 || If you’re ambitious but inconsistent, please watch this
solvable even though you don't know how to solve it yet. It just comes down to that. It comes down to knocking on more doors. It comes down to trying to build the web page again when there's a bug and it doesn't work. It comes down to spending money on ads even though it doesn't give you any ROI, saving up your money and doing it again. It comes to posting another video even though you got negative comments or people are like, "Maybe you should try something

[18:28] YouTube https://youtu.be/UDBkiBnMrHs?t=1101 || If you’re ambitious but inconsistent, please watch this
else." Hey, they're just doing it because they they care about you. They're doing it because they they want the best for you. They don't want you to pursue this path and it's, you know, you're really not meant for it, right? Of course, you're not meant for it. You just started. Of course, you're not good. How do you think anyone gets good? You suck for a long time and you get a little bit better until you suck

[18:46] YouTube https://youtu.be/UDBkiBnMrHs?t=1119 || If you’re ambitious but inconsistent, please watch this
so little that you're actually good. And that sucking period, slow down, takes a long time. It takes a long time to get through that. And that is frustration tolerance. How many times can you do the same thing without reward, without reinforcement, and keep going? That is the hard part because it's very difficult to observe that. We just had

[19:09] YouTube https://youtu.be/UDBkiBnMrHs?t=1142 || If you’re ambitious but inconsistent, please watch this
somebody who started on our YouTube team and he said it's a different thing. He's like, "I've watched all your videos. I've seen all your stuff." He said, "It's a different energy being here at 4:00 a.m. and then seeing you at 4:00 a.m. here and then being here on Sunday at 4 and seeing you at 4:00 and seeing that every single day." And to be clear, I'm not always there at 4. I'm there at 4, sometimes 5:00, sometimes 6. All

[19:29] YouTube https://youtu.be/UDBkiBnMrHs?t=1162 || If you’re ambitious but inconsistent, please watch this
right? But every single day, seeing that, he was like, it really shifted my perspective in terms of like, he's like, "You're where you're at now and you're still working like this." I bring this up to say that like it is far more politically correct and convenient for me when someone asks what's your advice

[19:44] YouTube https://youtu.be/UDBkiBnMrHs?t=1177 || If you’re ambitious but inconsistent, please watch this
to someone who's starting out is to say follow your passion. And it's because no one will fight you. And because you can't say I was smarter than most people. That's not correct. Can't say that. You can't say I had advantages. They were given to me. That's not going to really fly super well. I mean it'll be okay. You can't say I was just pure luck. Can't say that. And so they

[20:05] YouTube https://youtu.be/UDBkiBnMrHs?t=1198 || If you’re ambitious but inconsistent, please watch this
default to something that every everyone just like move on with your life when you say follow something you're passionate about. I I think I've gotten to a point and this is a weird transition that I'm in right now being honest where I I I I really I think my like I mean I still have some to give but a huge just went out the back door. I really do not need to do this at all financially. Zero.

[20:31] YouTube https://youtu.be/UDBkiBnMrHs?t=1224 || If you’re ambitious but inconsistent, please watch this
And I think about, well, I have to do something for the rest of my life. And I would like it to be something that helps other people in some way. And so, I'm willing to be hated for some stances that I take that I believe to be true, even though they are unpopular. And even if they make me look cringe for saying

[20:47] YouTube https://youtu.be/UDBkiBnMrHs?t=1240 || If you’re ambitious but inconsistent, please watch this
them, which is that you have to learn to suffer and you have to learn to suffer for something that you deem worth suffering for. And I don't know of anything more valuable to suffer for than the person that you ultimately want to become, the man that you want to become, the woman that you want to become.

[21:14] YouTube https://youtu.be/UDBkiBnMrHs?t=1267 || If you’re ambitious but inconsistent, please watch this
And when I think about that man, I think about how much suffering would that man have to go through to become the person that I envision. Is it the amount of suffering that I've been through? Not even close. But that means that I have to go through even more than I've been through right now to become that person. And so I then think,

[21:35] YouTube https://youtu.be/UDBkiBnMrHs?t=1288 || If you’re ambitious but inconsistent, please watch this
okay, well, is there an alternative path? What if I just stop gassing it now? What if I just stop making videos? I don't have to deal with any of these comments. I don't have to deal with any of the hate videos that I get made, right? I don't have to deal with the people calling me fake guru or grifter. Like I like all my go grab it.

[21:49] YouTube https://youtu.be/UDBkiBnMrHs?t=1302 || If you’re ambitious but inconsistent, please watch this
It's free. All right. I wouldn't have to deal with any of that. But then I think about that man that I want to be and him looking looking at me looking back into today. Would he be proud of that decision? And the answer is no. And then that shame that I feel for not living up to that man's standards is what gets me

[22:14] YouTube https://youtu.be/UDBkiBnMrHs?t=1327 || If you’re ambitious but inconsistent, please watch this
back in the ring. And so I don't know what that man or that woman looks like for you. And if you already are that person, more power to you. But most of the people that I talk to, especially a lot of the young men that I talk to, they feel like they're very far away from the man that they want to be. And

[22:30] YouTube https://youtu.be/UDBkiBnMrHs?t=1343 || If you’re ambitious but inconsistent, please watch this
what they have not learned is the amount of pain and frustration that you will have to go through on a consistent basis in order to become that person. And I'm not saying that cuz it will always be ahead of you, right? Like you will never meet your potential. Like until you die, you won't know, right? And once you're dead, you won't know either because

[22:46] YouTube https://youtu.be/UDBkiBnMrHs?t=1359 || If you’re ambitious but inconsistent, please watch this
you'll be dead. But I think the goals that are worth pursuing are goals that we cannot achieve while we are alive. I think this whole follow your passion thing is almost like the Hollywood love story movies, right? It's very convenient. It fits within a 90minute story arc, but at the end of every one of the fairy tales, now they're married.

[23:03] YouTube https://youtu.be/UDBkiBnMrHs?t=1376 || If you’re ambitious but inconsistent, please watch this
Now they've got 50 years together and he doesn't like picking up his socks and she wants to have her own career, but he wants support in his career. So, how are they going to reconcile those differences? Right? Reality. And to be clear, I don't think people who say follow your passion have any melon in all. And I think that also when you look back on your own career, you have rosecolored glasses and you think, "Oh, I'm so glad. I love what I went through." It's like, "No, no, no.

[23:28] YouTube https://youtu.be/UDBkiBnMrHs?t=1401 || If you’re ambitious but inconsistent, please watch this
Nostalgia is memory minus pain." So, think about your life when you're like, "Oh, nostalgia. I remember when we used to live here." It's like, "Yeah, you were stressed out of your mind because we had to pay rent every month. That's what I remember when we lived here. Oh, I remember when we were young and broke. Those are the good old days." It's like, yeah, if you forget about the fact that you were constantly in

[23:47] YouTube https://youtu.be/UDBkiBnMrHs?t=1420 || If you’re ambitious but inconsistent, please watch this
existential dread, didn't know what you were doing, had no skills that you had that you could trade for any appreciable amount of money, working all the hours that you had, and still not really making any meaningful progress, sacrificing the few things that you could have had with your youth to have something that is completely unknown in the future, all off the idea of just

[24:03] YouTube https://youtu.be/UDBkiBnMrHs?t=1436 || If you’re ambitious but inconsistent, please watch this
some hope or dream that you have that it might work out in someday in the future. And everyone questioning you and you questioning yourself the whole way because you're like, am I being delusional? I'm the only person of the people that I know that's even trying to do this. And you will be different because you want to live a different life than them. And that makes sense.

[24:20] YouTube https://youtu.be/UDBkiBnMrHs?t=1453 || If you’re ambitious but inconsistent, please watch this
It's just difficult because you will be in the minority. And most of your life, most of our lives as humans, we are taught to do what the pack does. The whole class gets in line, you get in line, right? If the whole class gets up to leave the class, you get you leave class. Whole class goes to lunch, you go to lunch, you go to recess, right? You

[24:36] YouTube https://youtu.be/UDBkiBnMrHs?t=1469 || If you’re ambitious but inconsistent, please watch this
do everything together. Being the odd man out is not fun. It's out group. It literally was a survival mechanism. But you have to go against that very hard wiring to become the man or woman that I think you ultimately want to be. Or at least for me, that's what I had to do. And so to that young man that I that that stopped me on Rodeo Drive, is sales your life path? I don't know. Is it

[24:57] YouTube https://youtu.be/UDBkiBnMrHs?t=1490 || If you’re ambitious but inconsistent, please watch this
wholesaling? Is it real estate? Is it starting a marketing agency? I don't know. But what I do know is that every single one of those paths you can be successful on. I also know that every single one of those paths will suck and will take longer than you expect they will. And I also know that every single winner that I have ever spoken to, I can see in them that they have one thing,

[25:21] YouTube https://youtu.be/UDBkiBnMrHs?t=1514 || If you’re ambitious but inconsistent, please watch this
which is that they will just keep going. They will not know what's going to happen next and they will keep going. They will fail and they will try again. And there's something incredibly dangerous about being the type of man that no matter what happens, your competitors know that you will not stop because there's literally nothing they can do unless you get killed. Besides

[25:45] YouTube https://youtu.be/UDBkiBnMrHs?t=1538 || If you’re ambitious but inconsistent, please watch this
that, they know that you're going to get up and try again. And when you try that many times for the rest of your life on one thing, you tend to get pretty good at it. And when you get pretty good at something, you become very hard to stop. Hopefully that helps you which is pick a path and 26 minutes commit to the path because the person you want to be is at the end of it and everything between you now and that man then is the pain that you have to learn

[26:08] YouTube https://youtu.be/UDBkiBnMrHs?t=1561 || If you’re ambitious but inconsistent, please watch this
to get through and by the time you learn how to get through that pain you will be that


VIDEO
TITLE: Start a Business Based on Your Existing Industry Knowledge
URL: https://youtu.be/UfCGLGt_Bzg
PRIMARY_TOPIC: mindset
TOPICS: mindset, career, niche

[0:00] YouTube https://youtu.be/UfCGLGt_Bzg?t=0 || Start a Business Based on Your Existing Industry Knowledge
For people who are looking to get started, what do you think is the best business for people to get into right now? I think the best business for someone to start if they've never started a business before is something that they already have tangential experience with. And so usually you have parents,

[0:12] YouTube https://youtu.be/UfCGLGt_Bzg?t=5 || Start a Business Based on Your Existing Industry Knowledge
friends, family, first jobs that you have some industry knowledge. So if you look at like Y Combinator for example, they look for founders who have lived with the problem or andor have industry experience. And so if you have both of those things, like the likelihood that you will be successful with the endeavor

[0:27] YouTube https://youtu.be/UfCGLGt_Bzg?t=20 || Start a Business Based on Your Existing Industry Knowledge
that you're going in is significantly higher because there's just a lot of there's a lot of there's a huge learning curve to entering any new industry. And if you can just pay down some of that ignorance tax, even if the opportunity vehicle isn't the perfect one, you will still have a significantly higher

[0:40] YouTube https://youtu.be/UfCGLGt_Bzg?t=33 || Start a Business Based on Your Existing Industry Knowledge
likelihood of winning. And one of the big fallacies of your first business is that it's going to be your last business. And it almost never is. And so the idea is like it's much more valuable to get started on something that you have a higher likelihood of success on so that you can get some faster rewards

[0:52] YouTube https://youtu.be/UfCGLGt_Bzg?t=45 || Start a Business Based on Your Existing Industry Knowledge
for the behavior of getting into business and then from there get some resources, get some skills and then you can have a better perspective from which to make a jump or a decision on what to do next. And at least that's that's how I that's you know my two cents on it. Real quick, if you're a business owner

[1:06] YouTube https://youtu.be/UfCGLGt_Bzg?t=59 || Start a Business Based on Your Existing Industry Knowledge
and you are not growing as fast as you'd like, I'd like to give you a free gift. So my team and I put together the $100 million scaling roadmap, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly where they

[1:20] YouTube https://youtu.be/UfCGLGt_Bzg?t=73 || Start a Business Based on Your Existing Industry Knowledge
got stuck and how they got past it. And so we broke it in these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of functions of the business across product, marketing,

[1:33] YouTube https://youtu.be/UfCGLGt_Bzg?t=86 || Start a Business Based on Your Existing Industry Knowledge
sales, customer success, recruiting, IT, human resources, and finance. And so no matter what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information, and

[1:47] YouTube https://youtu.be/UfCGLGt_Bzg?t=100 || Start a Business Based on Your Existing Industry Knowledge
if you want us to actually help you deconrain the business and you're trying to scale, we'd love to help you out on the thank you page. You can just book a call with my team and we will look at the business, see if we can help. And if we can, we'll invite you out to Vegas and we'll do this in person live.


VIDEO
TITLE: “Are you happy?”
URL: https://youtu.be/Uwgqp_RBl7Y
PRIMARY_TOPIC: mindset
TOPICS: mindset

[0:00] YouTube https://youtu.be/Uwgqp_RBl7Y?t=0 || “Are you happy?”
Are you happy? I'm stoked. Max stoked. You know, I've not asked this question for for a long time, but yeah. I thought I'd ask it because it's kind of similar to what we've um been talking about today, but if um if happiness was like a list of ingredients and it was a recipe, is there anything missing from

[0:19] YouTube https://youtu.be/Uwgqp_RBl7Y?t=12 || “Are you happy?”
your recipe that would make you even more happy? And sometimes that recipe is about balancing the ingredients. You need two eggs and 100 eggs. Yeah. One cup of flour. Yeah. Um, for me it's always been about autonomy. I just be able I want to I want to be able to do what I find interesting. Um, and that's that's been the core of it. And

[0:40] YouTube https://youtu.be/Uwgqp_RBl7Y?t=33 || “Are you happy?”
what I do will change, but the core of having the freedom to do it has been the center of it. And so for me, I don't think my freedom has I mean, not in recent history, my freedom hasn't fundamentally changed in any way. And so I would say that I'm the same level of contentedness as I was last year. Um,

[0:57] YouTube https://youtu.be/Uwgqp_RBl7Y?t=50 || “Are you happy?”
but I find engagement in what I do. And that that's that's I'll give you my definition of happiness, which is doing what you like to do with people you like and doing that as much as you possibly can. And that's my simple definition. Interesting. Real quick, if you're a business owner and you are not growing as fast as you'd

[1:21] YouTube https://youtu.be/Uwgqp_RBl7Y?t=74 || “Are you happy?”
like, I'd like to give you a free gift. So my team and I put together the $100 million scaling roadmap, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how they got past it. And

[1:36] YouTube https://youtu.be/Uwgqp_RBl7Y?t=89 || “Are you happy?”
so we broke it in these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of the functions of the business across product, marketing, sales, customer success, recruiting, IT,

[1:49] YouTube https://youtu.be/Uwgqp_RBl7Y?t=102 || “Are you happy?”
human resources, and finance. And so no matter what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you

[2:03] YouTube https://youtu.be/Uwgqp_RBl7Y?t=116 || “Are you happy?”
deconrain the business and you're trying to scale, we'd love to help you out on the thank you page. You can just book a call with my team and we will look at the business, see if we can help. And if we can, we'll invite you out to Vegas and we'll do this in person live.


VIDEO
TITLE: The Real Reason You’re Not Getting Work Done
URL: https://youtu.be/VWlRe0Mu1kw
PRIMARY_TOPIC: mindset
TOPICS: mindset, productivity, mindset

[0:00] YouTube https://youtu.be/VWlRe0Mu1kw?t=0 || The Real Reason You’re Not Getting Work Done
Alex, how do you personally prevent rabbit holes when building your business? Where's Floppy Hoppy? Um, inside joke for my own team. Um, I don't even know what that means. I'm guessing you mean like side quests or like women in the red dress. Um, you focus on the problem in front of you. So, focus is subtraction. If you

[0:25] YouTube https://youtu.be/VWlRe0Mu1kw?t=18 || The Real Reason You’re Not Getting Work Done
think about the most hypothetic post hypothetically post Jesus hypothetically focused person in the world, they would do literally only one thing. They wouldn't eat. They wouldn't sleep. They wouldn't shower. They would only do one thing. And so if your question is, I'm doing more than one thing. How do I do

[0:38] YouTube https://youtu.be/VWlRe0Mu1kw?t=31 || The Real Reason You’re Not Getting Work Done
one thing? Just stop doing everything that's not the thing. That's how you focus. And then you're like, well, I can't do it. It's like, of course you can. If you were in a white room that had no door and the only thing you had in front of you was the work, the work would become the most important and interesting thing

[0:54] YouTube https://youtu.be/VWlRe0Mu1kw?t=47 || The Real Reason You’re Not Getting Work Done
in the room. And I think this is wildly misunderstood. If you if you have nothing else to do, work becomes more interesting than boredom. The problem is that you have alternatives for your attention that have shorter and faster feedback loops. And so the reason that I'm so militant about removing all of the attention

[1:13] YouTube https://youtu.be/VWlRe0Mu1kw?t=66 || The Real Reason You’re Not Getting Work Done
sucks in my environment is because I want work to be the only thing that takes me out of boredom. And so it's not about discipline about arranging. It's about arranging your environment so that the only natural thing you can do by being lazy and not being bored is work. And that is why I believe it doesn't

[1:30] YouTube https://youtu.be/VWlRe0Mu1kw?t=83 || The Real Reason You’re Not Getting Work Done
require a tremendous amount of willpower. If you're a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So my team and I put together the $100 million scaling roadmap, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went

[1:47] YouTube https://youtu.be/VWlRe0Mu1kw?t=100 || The Real Reason You’re Not Getting Work Done
through and more importantly where they got stuck and how they got past it. And so we broke it in these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of the functions of

[2:00] YouTube https://youtu.be/VWlRe0Mu1kw?t=113 || The Real Reason You’re Not Getting Work Done
the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so no matter what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap,

[2:14] YouTube https://youtu.be/VWlRe0Mu1kw?t=127 || The Real Reason You’re Not Getting Work Done
plug in your business information, and if you want us to actually help you deconrain the business and you're trying to scale, we'd love to help you out on the thank you page. You can just book a call with my team and we will look at the business, see if we can help. And if we can, we'll invite you out to Vegas

[2:28] YouTube https://youtu.be/VWlRe0Mu1kw?t=141 || The Real Reason You’re Not Getting Work Done
and we'll do this in person live.


VIDEO
TITLE: How to Figure Out What You’re Good At (And Get Better)
URL: https://youtu.be/VX_iLv-QY8I
PRIMARY_TOPIC: mindset
TOPICS: mindset, career, mindset

[0:00] YouTube https://youtu.be/VX_iLv-QY8I?t=0 || How to Figure Out What You’re Good At (And Get Better)
I mean, how do you figure out what you're good at? Yeah. Because there's volume and then there's also reflection on the volume. And how do you get better at the reflection portion? Yeah. So, it's volume times feedback loops. So, if you think about skill acquisition in general, now this is relatively well documented, but like you

[0:15] YouTube https://youtu.be/VX_iLv-QY8I?t=8 || How to Figure Out What You’re Good At (And Get Better)
do the like if I want to learn any new skill. So, rather than saying like what am I good at? I think it's sometimes more valid to say like what do I want to get good at? Now, people have quote proclivities or they're like, oh, I'm naturally predisposed to these things. Maybe, but you can't control your

[0:28] YouTube https://youtu.be/VX_iLv-QY8I?t=21 || How to Figure Out What You’re Good At (And Get Better)
genetics and maybe you don't know. Um, and maybe it was just a nurture thing that earlier on. I remember I had this and I will loop around to the answer, but um I was in college and one of my favorite professors uh he taught a class called systematic inquiry, which is basically like how do you ask questions

[0:42] YouTube https://youtu.be/VX_iLv-QY8I?t=35 || How to Figure Out What You’re Good At (And Get Better)
and answer them, which is great. Um, and he he's a super nurture over nature guy in terms of like his his thought process around the world. And I tend to skew more towards the the the the nurture side as well. And he said like all the things that you guys think you're naturally good at, you're not naturally

[0:58] YouTube https://youtu.be/VX_iLv-QY8I?t=51 || How to Figure Out What You’re Good At (And Get Better)
good at. You just got good at them earlier. And so I was like, I've always been really good at languages. And I was like, I don't I feel like that's something. And and he just looked at me and he was like, I mean, do you have a parent that speaks another language or there's someone in your life? And I was

[1:09] YouTube https://youtu.be/VX_iLv-QY8I?t=62 || How to Figure Out What You’re Good At (And Get Better)
like, oh yeah, both my parents are bilingual and I spoke French as my first language. And he was like, why are we even talking? And it was like such an it felt so because I didn't see the I was like it was so natural to me that I didn't even think about it. But the the very first my existence was two

[1:24] YouTube https://youtu.be/VX_iLv-QY8I?t=77 || How to Figure Out What You’re Good At (And Get Better)
languages. And so incorporating third or even seeing English differently was something that quote came natural to me, but it was just like I had a different skill set that was repeated earlier on. And so um to the original question in terms of skill acquisition, it's like you have a volume of activity that

[1:38] YouTube https://youtu.be/VX_iLv-QY8I?t=91 || How to Figure Out What You’re Good At (And Get Better)
you're doing. So, if I want to learn how to, you know, play the trumpet, it'd be like, I'm going to play the trumpet for an hour and then I'm going to look at other people who play the trumpet and compare what my notes sound like to compare what their notes sound like. And the fastest way to do that is to have an

[1:52] YouTube https://youtu.be/VX_iLv-QY8I?t=105 || How to Figure Out What You’re Good At (And Get Better)
expert tutor. Like, I'm a huge fan of tutoring. Um, it is the fastest way to learn. Uh, the second fastest is in small groups. And the third is to join a community of people who already have the same skill. And then you can basically learn through osmosis. Um, and when I say learn through osmosis, it's just

[2:06] YouTube https://youtu.be/VX_iLv-QY8I?t=119 || How to Figure Out What You’re Good At (And Get Better)
learn through observation of the small skills and skills that they do on a regular basis that increase the likelihood they get what they want. But if you like if I'll say one thing, if you if you want to learn something, whatever it is, the fastest thing to do is go into a community of people who already know how

[2:26] YouTube https://youtu.be/VX_iLv-QY8I?t=139 || How to Figure Out What You’re Good At (And Get Better)
to do that thing. Well, it's the barnown fastest thing. You'll get many different feedback groups from many different sources. you'll be able to tease out what are the the few truths rather than the mysticism that's kind of associated with the whole space because every space has my mysticism around in magic, but

[2:40] YouTube https://youtu.be/VX_iLv-QY8I?t=153 || How to Figure Out What You’re Good At (And Get Better)
there's usually a few core truths that that are always true amongst all people for the skill. That makes a lot of sense. Real quick, if you're a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So my team and I put together the $100 million scaling roadmap, which is

[2:57] YouTube https://youtu.be/VX_iLv-QY8I?t=170 || How to Figure Out What You’re Good At (And Get Better)
basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how they got past it. And so we broke it into these 10 stages and we made this little kind of quiz thing where if you put in your business

[3:10] YouTube https://youtu.be/VX_iLv-QY8I?t=183 || How to Figure Out What You’re Good At (And Get Better)
information, it'll tell you where you're at and the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so no matter what you're struggling with, someone else has already struggled with

[3:24] YouTube https://youtu.be/VX_iLv-QY8I?t=197 || How to Figure Out What You’re Good At (And Get Better)
it and solved it. And so I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you deconstrain the business and you're trying to scale, we'd love to help you out on the thank you page. You can just

[3:37] YouTube https://youtu.be/VX_iLv-QY8I?t=210 || How to Figure Out What You’re Good At (And Get Better)
book a call with my team and we will look into business, see if we can help. And if we can, we'll invite you out to Vegas and we'll do this in person live.


VIDEO
TITLE: Why Productivity Hacks Are a Waste of Time
URL: https://youtu.be/Vi0_cK57bQc
PRIMARY_TOPIC: mindset
TOPICS: mindset, productivity, mindset

[0:00] YouTube https://youtu.be/Vi0_cK57bQc?t=0 || Why Productivity Hacks Are a Waste of Time
The single hardest thing about entrepreneurship is is focus. Um, which is I kind of see as like the the embodiment of commitment, which is the elimination of alternatives. Like that's how I like how do you commit? You eliminate alternatives. Like the most focused person in the world does nothing but that thing. Like if if we had like a

[0:20] YouTube https://youtu.be/Vi0_cK57bQc?t=13 || Why Productivity Hacks Are a Waste of Time
math, the most focused person most focused video game player does nothing but play video games. And and that would be okay. Well, the most focused person who plays video games would die, right? So, then how how much extra stuff do we need to introduce just to make sure he doesn't die? So, he has to eat, he's got

[0:36] YouTube https://youtu.be/Vi0_cK57bQc?t=29 || Why Productivity Hacks Are a Waste of Time
to sleep, he's got he's got to drink water, and then he's the most focused video game. Any if he has a girlfriend, he's not as focused. Nobody doesn't have a girlfriend. If he if he works out, it's not as focused, right? So it's like how do we get it so that so if we think about that as the as the pinnacle of

[0:50] YouTube https://youtu.be/Vi0_cK57bQc?t=43 || Why Productivity Hacks Are a Waste of Time
focus then the idea of all these productivity hacks is just like in my opinion we were had a little chat you know joke this morning about it was like a complete and utter waste of time like people are like how do I want I want to focus more it's like but focusing more is about doing is about removing

[1:03] YouTube https://youtu.be/Vi0_cK57bQc?t=56 || Why Productivity Hacks Are a Waste of Time
everything that isn't the thing you want to focus on not doing something else like it's such an American idea to add something in order to try and get more of something and you say the number one productivity hack is to say no. Yeah, it's the cheapest one, too. Real quick, if you're a business owner

[1:21] YouTube https://youtu.be/Vi0_cK57bQc?t=74 || Why Productivity Hacks Are a Waste of Time
and you are not growing as fast as you'd like, I'd like to give you a free gift. So, my team and I put together the $100 million scaling road map, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly where they

[1:35] YouTube https://youtu.be/Vi0_cK57bQc?t=88 || Why Productivity Hacks Are a Waste of Time
got stuck and how they got past it. And so, we broke it in these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at. And the most important part for you, what to do for each of functions of the business across product, marketing,

[1:48] YouTube https://youtu.be/Vi0_cK57bQc?t=101 || Why Productivity Hacks Are a Waste of Time
sales, customer success, recruiting, IT, human resources, and finance. And so, no matter what you're struggling with, someone else has already struggled with it and solved it. And so, I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information, and

[2:02] YouTube https://youtu.be/Vi0_cK57bQc?t=115 || Why Productivity Hacks Are a Waste of Time
if you want us to actually help you deconstrain the business and you're trying to scale, we'd love to help you out on the thank you page. You can just book a call with my team and we will look into business, see if we can help, and if we can, we'll invite you out to Vegas and we'll do this in person live.


VIDEO
TITLE: The Sentence That Made Me Want to Change My Life
URL: https://youtu.be/W2KFhckp47Y
PRIMARY_TOPIC: mindset
TOPICS: mindset, mindset, career

[0:00] YouTube https://youtu.be/W2KFhckp47Y?t=0 || The Sentence That Made Me Want to Change My Life
What's a sentence someone said that broke you? I don't think there has been a sentence that's broken me. Um, still here. So, um, like things that like bothered me, I would say. So, um, what is a sentence that bothered me? Actually, you know what? There was a term that bothered me. Um, it was one of the catalysts that got me into

[0:24] YouTube https://youtu.be/W2KFhckp47Y?t=17 || The Sentence That Made Me Want to Change My Life
entrepreneurship, which is I was reading this self-help book, um, when I was on my self-help kick to try and, you know, figure out what I want to do with my life when I was 20 or 21. Uh, and it it said, uh, a lot of people are entrepreneurs and it was like people who just like reading and talking about business stuff

[0:40] YouTube https://youtu.be/W2KFhckp47Y?t=33 || The Sentence That Made Me Want to Change My Life
but don't actually do any business. And I was like, I was like, that's me. Uh, and I was like, I don't want to be an entrepreneur. Like that sucks. And so I was like, "Okay, well, I should change that." I think the things that really quote break us are they don't break you. They just make you aware of a deficiency that

[0:59] YouTube https://youtu.be/W2KFhckp47Y?t=52 || The Sentence That Made Me Want to Change My Life
you've been ignoring. You're not bothered by things that aren't true. You're bothered by things that are that you don't like to look at. On a lighter note, uh if business didn't work out, you said your plan B was to drive Uber and strip. Yeah. What would your stripper name have been? No idea. Maybe something exotic.

[1:24] YouTube https://youtu.be/W2KFhckp47Y?t=77 || The Sentence That Made Me Want to Change My Life
I thought that was a funny one in the research. I I forgot about that story. Um well, I think what's interesting is that your plan B continues to improve over time. And so basically as you develop skills and so like all I had, you know, at that point was I had energy and I was in shape and I was decently

[1:40] YouTube https://youtu.be/W2KFhckp47Y?t=93 || The Sentence That Made Me Want to Change My Life
good-looking. Um and so I was like, I will bet that someone will let me dance on some stage if I learned how to do that and I could drive Uber during the day. So that would give me, you know, I'd be able to earn 16 hours a day and probably earn pretty good money. And then I would, but the plan was never to

[1:54] YouTube https://youtu.be/W2KFhckp47Y?t=107 || The Sentence That Made Me Want to Change My Life
do that forever. The plan would be to do that, save the money, and then take another shot. And so, you know, I see that as a short-term speed bump on the way to where I'm trying to go. Um, and again, I I you know, I I come from this perspective of like I don't judge people for how they how they make, you know,

[2:09] YouTube https://youtu.be/W2KFhckp47Y?t=122 || The Sentence That Made Me Want to Change My Life
how they make their money. If you do what you want, you know, if it doesn't bother you and it bothers someone, like you can you can boil down most of the trolls on the internet into one statement which actually helped me a lot too, which was um you make money in a way I I would prefer you didn't like you do not live according to my

[2:28] YouTube https://youtu.be/W2KFhckp47Y?t=141 || The Sentence That Made Me Want to Change My Life
preferences. Okay. And you don't live according to mine and that's okay. That's why you have your life and I have mine. And so I think trans like it's useful to have these translations uh because then it just kind of like makes a lot of the like many or most of these comments just boil down to like he does

[2:45] YouTube https://youtu.be/W2KFhckp47Y?t=158 || The Sentence That Made Me Want to Change My Life
things that I would prefer he didn't do like okay do you think plan B's are mostly unproductive? No. So, you know, like the there's, you know, it's really interesting because there's on on on so many entrepreneurial things, you can like it feels like you can't have a middle take or like how do you feel about morning routines? You

[3:05] YouTube https://youtu.be/W2KFhckp47Y?t=178 || The Sentence That Made Me Want to Change My Life
either got to be like, "Oh, you have to have morning routine. You have to, you know, do your dunks and affirmations and like you're you got to sharpen the axe before you, you know, cut the tree." And then there's the other people who are like there's zero zero routine like you just have to start working as soon as

[3:18] YouTube https://youtu.be/W2KFhckp47Y?t=191 || The Sentence That Made Me Want to Change My Life
possible. I tend to be more in this camp, right? But it doesn't make viral clips unless you're polar on the on the belief. So like are you plan B? No. You have to only have plan A and go all in on plan A. And if you're not on allin then there's no like no plan B's, right? On the other hand, you can just make the

[3:32] YouTube https://youtu.be/W2KFhckp47Y?t=205 || The Sentence That Made Me Want to Change My Life
argument that having a plan B allows you to go all in on plan A because you know you're not being irresponsible, right? Like I I think me getting over the hump like I don't think me having a plan B made me less successful. I think it just made me logical. Now you know what? So, so said differently, when I see many people really

[3:57] YouTube https://youtu.be/W2KFhckp47Y?t=230 || The Sentence That Made Me Want to Change My Life
aggressively arguing on both sides of something, to me it means the thing doesn't matter at all. So, like, should you have a plan B? Should you not have a plan B? Well, if people have succeeded with a plan B and without a plan B, then it probably just doesn't matter. And if people have succeeded with a morning

[4:12] YouTube https://youtu.be/W2KFhckp47Y?t=245 || The Sentence That Made Me Want to Change My Life
routine, without a morning routine, then morning routines probably don't matter. And so there's just so few actual variables that contribute to the outcome that everything else it just appeals to mysticism as I think it's just magic, right? It's like okay, there's there's this other ephemeral. This is why like I don't like

[4:28] YouTube https://youtu.be/W2KFhckp47Y?t=261 || The Sentence That Made Me Want to Change My Life
the manifestation energy, whatever. And then to be fair, there's like all the people who are like, ah, you have to manifest your life. And then there's plenty of people who are like, no, you don't. And so I tend to lean towards the zero, uh, meaning if it can work without it, then we don't need it. So I tend to

[4:42] YouTube https://youtu.be/W2KFhckp47Y?t=275 || The Sentence That Made Me Want to Change My Life
be a deleter by nature. So like what can I remove from my life? Um because I think it's it's it's a it's a more effective practice to think what are the few things I enjoy and then to improve my life remove all things that are not those rather than try and add things which is it's a very American or

[4:57] YouTube https://youtu.be/W2KFhckp47Y?t=290 || The Sentence That Made Me Want to Change My Life
westernized thinking which is that we think to improve our lives we need to add stuff. Whereas from the eastern philosophy to improve your life you remove things you simplify. And I think I subscribe more to that. I think that's good for giving advice too because so many times people are giving advice to each other and it's always

[5:14] YouTube https://youtu.be/W2KFhckp47Y?t=307 || The Sentence That Made Me Want to Change My Life
about adding something but it's more the more helpful advice is usually what can you take away in this situation to be more effective. You only have so many hours. You only have so many hours. There was um shoot what was it? There's a really interesting like if you if you did all of the practices that are recommended by

[5:36] YouTube https://youtu.be/W2KFhckp47Y?t=329 || The Sentence That Made Me Want to Change My Life
some health association just like the government you did all of them. It's like you have to walk this amount of time. You have to do this. Like you would have there are more hours. You do not have enough hours in the day to do every health recommendation for to uh to prevent every one of the ailments that

[5:50] YouTube https://youtu.be/W2KFhckp47Y?t=343 || The Sentence That Made Me Want to Change My Life
can occur in your life which just means you're going to die and and like oxygen kills you one breath at a time because we are all rusting eventually. Like basically you're born and then you rust until you die. Just biologically speaking, you literally oxidize. You rust. And so it's just like we all we try and do these things to

[6:06] YouTube https://youtu.be/W2KFhckp47Y?t=359 || The Sentence That Made Me Want to Change My Life
like stop one of the one of the hundred things that could kill us. And it's like fine, maybe we stop that one, but just another one will kill you. And so a lot of this just comes down to trying to fight off death. Um and so I think about death a lot. And I think that grounds me in life. Real quick, if you're a

[6:21] YouTube https://youtu.be/W2KFhckp47Y?t=374 || The Sentence That Made Me Want to Change My Life
business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So my team and I put together the $100 million scaling roadmap, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how

[6:37] YouTube https://youtu.be/W2KFhckp47Y?t=390 || The Sentence That Made Me Want to Change My Life
they got past it. And so we broke it in these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer

[6:50] YouTube https://youtu.be/W2KFhckp47Y?t=403 || The Sentence That Made Me Want to Change My Life
success, recruiting, IT, human resources, and finance. And so no matter what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you

[7:05] YouTube https://youtu.be/W2KFhckp47Y?t=418 || The Sentence That Made Me Want to Change My Life
deconstrain the business and you're trying to scale, we'd love to help you out on the thank you page. You can just book a call with my team and we will look into business, see if we can help. And if we can, we'll invite you out to Vegas and we'll do this in person live.


VIDEO
TITLE: How to Bounce Back From Anything Fast
URL: https://youtu.be/W2Oz2wXlh3E
PRIMARY_TOPIC: mindset
TOPICS: mindset, mindset, wealth

[0:00] YouTube https://youtu.be/W2Oz2wXlh3E?t=0 || How to Bounce Back From Anything Fast
The Queen of England died 18 months ago. She ruled an entire nation and accumulated more wealth than 99.9% of humans. And yet, you haven't thought about her except for right now. No matter how big your dreams, you're going to die. Everyone will move on. Do what you want. It sucks to not be liked, but

[0:18] YouTube https://youtu.be/W2Oz2wXlh3E?t=11 || How to Bounce Back From Anything Fast
it sucks more to not be yourself. Yeah. It's really interesting when we think about what tactically happens when someone dies, right? Like a lot of emotion exists in the vague, but far less in the specific because you plan your funeral, right? And then you think that everyone's going to be standing there just forever changed because of

[0:37] YouTube https://youtu.be/W2Oz2wXlh3E?t=30 || How to Bounce Back From Anything Fast
the death and the impact that you had on their lives. But the reality is there's going to be a caterer at the funeral. Some people are going to like the food. Some people are going to comment that it was too cheap, you know, the food that you had. Um they're going to have comment on the venue like, "Oh, I don't

[0:51] YouTube https://youtu.be/W2Oz2wXlh3E?t=44 || How to Bounce Back From Anything Fast
really, you know, it's a little hot." There's going to be somebody who's going to uh make a list of people and they're going to check them off. Some people aren't going to be able to make it last minute cuz things came up and it got busy. And after the whole funeral's over, everyone's going to go to a

[1:05] YouTube https://youtu.be/W2Oz2wXlh3E?t=58 || How to Bounce Back From Anything Fast
restaurant and just eat dinner and then move on with their lives. And so, not to say that, you know, the people who you know mean a lot to you uh won't remember you to a degree, sure. But on the macro scale, when I think about somebody like the queen who accomplished so much in her life as like the the zenith of, you

[1:27] YouTube https://youtu.be/W2Oz2wXlh3E?t=80 || How to Bounce Back From Anything Fast
know, accomplishment and most people probably even thought about her today except for the fact that we just brought it up. And so I think that just it um whenever I have um my harder times, that's my my like reminder to self of um the absurdity of it all, which is like someone's going to argue over what

[1:45] YouTube https://youtu.be/W2Oz2wXlh3E?t=98 || How to Bounce Back From Anything Fast
appetizer they're going to serve when I die. this probably doesn't matter that much. How does that change the way that you show up and operate in the moment? I think it just decreases affect in in the in the acute moment. So I you know I define resiliency as the amount of time after an aversive stimulus after a bad

[2:06] YouTube https://youtu.be/W2Oz2wXlh3E?t=119 || How to Bounce Back From Anything Fast
thing happens that you return back to baseline behavior. And so um and then there's different one which is how long is your fuse which is toughness and that's a whole different thing right but resiliency is like okay I've been cracked you know I've hit the fuse the bomb's gone off but the size of the bomb

[2:20] YouTube https://youtu.be/W2Oz2wXlh3E?t=133 || How to Bounce Back From Anything Fast
is irrelevant like you could be super resilient have a terrible day your father dies and then next day you're back people are like holy it's like you like go to the depths of hell you touch the bottom of the pool and then you shoot back up and so I think about how many different tools can I have in my

[2:34] YouTube https://youtu.be/W2Oz2wXlh3E?t=147 || How to Bounce Back From Anything Fast
tool set to make the rebound from down to back up as V-shaped as possible What are those tools for you? Cosmic relevance is probably the biggest one when I think about like because it's so fast. I feel like I do it almost automatically now, which is like, okay, I'm on a planet spinning around a sun inside of a galaxy, inside of a universe

[2:53] YouTube https://youtu.be/W2Oz2wXlh3E?t=166 || How to Bounce Back From Anything Fast
that will never reach the end of because it's it's expanding faster than the speed of light. Okay, the fact that, you know, there was a mistake in my book printing, no one's going to care. No one it just doesn't matter, right? Um, so that's one of them. Another one's the frame of the veteran, which I use a lot, which is um

[3:10] YouTube https://youtu.be/W2Oz2wXlh3E?t=183 || How to Bounce Back From Anything Fast
if this inconvenience happened a thousand times in a row on the thousandth time, what would I think about it? Well, I'd probably be like, well, this is just how life is. And then if I could feel that way on the thousandth time, then it means that I can feel that way on the first time right now because it's just choice

[3:27] YouTube https://youtu.be/W2Oz2wXlh3E?t=200 || How to Bounce Back From Anything Fast
because the actual circumstance is the same. Um, those are probably like my two most prevalent, you know, the ones that I like, my default ones that I that are my back pocket. Real quick, I'm going to show you the exact 10stage road map from zero to 100 million plus that less than 1% of companies finish. I've now done

[3:45] YouTube https://youtu.be/W2Oz2wXlh3E?t=218 || How to Bounce Back From Anything Fast
multiple times and so I can say with a lot of confidence that these are the stages as headcount increases that you need to get through. And I broke each of these down by eight different functions of the business. what the constraint feels like, like what are the symptoms of it when you're going through it, and

[3:59] YouTube https://youtu.be/W2Oz2wXlh3E?t=232 || How to Bounce Back From Anything Fast
then what steps we actually took to graduate. And we've done this across software, physical products, uh, service businesses, brickandmortar, all of this, and it works. And it's my gift to you. It's absolutely free. And so the link's in the description, but you just go acquisition.comroadmap, just enter your info and it'll spit it

[4:15] YouTube https://youtu.be/W2Oz2wXlh3E?t=248 || How to Bounce Back From Anything Fast
right back to you. Offering.


VIDEO
TITLE: How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
URL: https://youtu.be/WK-d4H7xtvQ
PRIMARY_TOPIC: mindset
TOPICS: mindset

[0:00] YouTube https://youtu.be/WK-d4H7xtvQ?t=0 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
the reason that I'm going to go from 100 to a billion and 10 billion and Beyond is because I am working harder now than I work to get here and it's because I've learned a better way to work and so this is me sharing that better way to work if I had thought the way I think about business now and work now I would have been here faster but for the court of

[0:17] YouTube https://youtu.be/WK-d4H7xtvQ?t=10 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
Alex I know what it's like for me to give it my all and it's the absolute proudest I am of myself and there's nothing anyone can do to take that from me what do people not understand about making money reaching millionaire status that they need to know before they hit that I will probably answer this differently than you

[0:35] YouTube https://youtu.be/WK-d4H7xtvQ?t=28 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
expect I think you got to have a dream the school of greatness really please welcome Le how we both know a lot of wealthy people um people have made a lot of money people had huge exits people that have private jets and multiple homes and massive bank account do you think the people that you know who have

[0:55] YouTube https://youtu.be/WK-d4H7xtvQ?t=48 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
a lot of money um are typically happier or you know more people who are wealthy who are unhappy than happy I think it depends on how they got their wealth so I think if they were given their wealth absolutely I would say Bara and they are not as happy um and I think it I won't even get into the why I say that's just my observation um for the people who earned their wealth I would say many of

[1:18] YouTube https://youtu.be/WK-d4H7xtvQ?t=71 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
them are I would probably say the same same schor's board as the rest of society maybe with like one movement upwards because money cannot buy happiness but it can help you avoid pain and so I think that is the that's the hard part that is difficult it's the same thing as health where like uh you can you know money can help

[1:39] YouTube https://youtu.be/WK-d4H7xtvQ?t=92 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
get the hospital you know get you out of the hospital hypothetically but it's not going to get you into super super Fitness status they're they're completely different continuums that people see as one straight line and I removing pain versus gaining Joy I think are two completely different Journeys and so I think money helps absolutely

[1:57] YouTube https://youtu.be/WK-d4H7xtvQ?t=110 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
decrease the punishment that we experience in life and the pains that we have to deal with our inconveniences for sure why do you think some people I agree with that and there's also some outliers where it seems like people with a lot of money almost have more problems more pain more stress more overwhelm

[2:13] YouTube https://youtu.be/WK-d4H7xtvQ?t=126 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
maybe it's too much to handle or everyone wanting something from them or everyone's expecting something now from them how do you learn to manage the approval or people pleasing of others once you have more money especially your own family your own friends who are now saying oh you've gone beyond where the rest of us are

[2:31] YouTube https://youtu.be/WK-d4H7xtvQ?t=144 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
financially and I want some of that or I have an expectation how do we overcome that navigate it I wholeheartedly reject all of it reject what all of it any any expectations of me and so my my litness test for doing deals for giving jobs any of those things for people that I know is that you have to it's actually the first conversation I had with Lila when we were it was our first date so our

[2:56] YouTube https://youtu.be/WK-d4H7xtvQ?t=169 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
first date I pitched Lila on quitting her job and working for me cuz I was like this might not work out but you should totally work for me we'll make a bunch of money together and I said this compensation has to make sense for you independent of our relationship so like if we're not together does this still make sense if it makes sense then we're

[3:15] YouTube https://youtu.be/WK-d4H7xtvQ?t=188 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
cool it's on your first day of dating yeah if we're not together in a week or two months would this still work for you yeah yes yeah it's clear I saw Talent you know and um and I think and I think that that limus test has served incredibly well for me is like if you want to hire your mom would you give somebody with your mom's experience the bookkeeping job now if

[3:40] YouTube https://youtu.be/WK-d4H7xtvQ?t=213 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
she's if she's a 20-year bookkeeper then yeah maybe maybe and to be fair but would you pay the bookkeeper $200,000 a year I don't know probably wouldn't so I believe in making all deals as though you weren't friends or you have no relationship and if it still makes sense then all of the relational benefit becomes as a bonus yes rather than I'm

[4:02] YouTube https://youtu.be/WK-d4H7xtvQ?t=235 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
going to amend the terms of the deal because of this amorphous value that we have which can change but the if the deal is made logically then conditions can change and you will still both always feel good about the deal because it was made without the relation component because sometimes you have good days with your mom sometimes you bad days with your mom and all of a sudden you're like I can't play my pay t

[4:20] YouTube https://youtu.be/WK-d4H7xtvQ?t=253 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
Grand here right I would she messed up the books and he she bar she took a course online you know whatever right and so but like but people make that mistake all the time and so I think that it is been significantly easier for me to just say like would I give you the role or would I give you the thing if you were a stranger and if the answer is no the answer is no and if that person

[4:39] YouTube https://youtu.be/WK-d4H7xtvQ?t=272 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
really wants it that be like then do the same things a stranger would do and then I'll have a reason be now if I have two candidates and they're identical which would be impossible but if they're identical then yeah maybe I would give it but like they have to still meet all the standards and then that way you give objective quanti you know like do these things and then we can have the S right

[4:58] YouTube https://youtu.be/WK-d4H7xtvQ?t=291 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
seems like a lot of young people people want to make a lot of money people people want to make people make a lot but it seems like you know at least of I'm thinking of social media context yeah you see a lot of young people in their their 20s yeah early 30s that are striving for that and they're striving for it fast yeah they striving for it

[5:17] YouTube https://youtu.be/WK-d4H7xtvQ?t=310 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
you know I just graduated college and I want to get there in the next couple of years what do people in their 20s not understand about making money or reaching millionaire status that they really need to know before they hit that so I will probably answer this differently than you expect I believe that sex is colorblind

[5:38] YouTube https://youtu.be/WK-d4H7xtvQ?t=331 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
age blind everything blind because there are certain activities that you have to do if you do the activities you can get the outcome now if you're in your 20s it's very difficult to do the amount of activities for a long enough period of time in order to get that now you know you've got Ben Francis who started gym shark when he was whatever 16 or 17

[5:57] YouTube https://youtu.be/WK-d4H7xtvQ?t=350 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
years old and he's when he was 28 it was worth over a bilon ion so he was in his 20s and it was you know he made a billion dollar company is that the exception for the most part yeah that's not as common um you know I made my I became a millionaire when was 206 26 or 2 can't remember was between 26 and 27 is when I became when I had my first million dollars my bank

[6:18] YouTube https://youtu.be/WK-d4H7xtvQ?t=371 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
account and so but I started business when I was 202 and so I still had had five years in and now that's still fast don't get me wrong it's still fast um but the accumulation of knowledge because I spent almost all of my excess income on education and so I wanted to I wanted to pay down my ignorance tax as fast as I possibly could it's rather than buy the Bentley or buy the watch so that I could Flex on it I still lived split a room in

[6:43] YouTube https://youtu.be/WK-d4H7xtvQ?t=396 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
a house with six other people while I was making 20,000 w't take home because I wanted to have all that money so I could go on the offense if I wanted to go to a seminar or buy a course or go to a workshop or whatever it was so that I could uplevel my skills and get there faster and so I think the idea that you want to get there fast is fine it's just having a realistic expectation of how many skills you need to acquire to get

[7:01] YouTube https://youtu.be/WK-d4H7xtvQ?t=414 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
there because if you have all the skills cuz I think we'll have continuously younger and younger and younger uh Millionaires and billionaires that are going to continue to happen because now a viral I mean Taylor schwift was 16 when she started recording music that was a long time ago right she's 33 now now she's a billionaire she keep showing

[7:18] YouTube https://youtu.be/WK-d4H7xtvQ?t=431 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
up consistently and building it Mr a billionaire she's 24 crazy so like it's it's going to continue to to go down as the access to education increasingly gets democratized so more people can access it for free and so a 9-year-old can watch like there's nothing that stops a 9-year-old from making and running a Facebook ad there's nothing

[7:37] YouTube https://youtu.be/WK-d4H7xtvQ?t=450 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
like and usually they're more Tech savy anyways maybe they just got to get a credit card or something sure yeah yeah yeah and so there but the but if we break it down to like the physics or the action it's not that hard there's nothing that prevents people and so I think that the level of competition will

[7:50] YouTube https://youtu.be/WK-d4H7xtvQ?t=463 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
continue to rise I think young people are more techsavvy and so we in general have a continuously improving competitive advantage over older people because the rate of technological change uh hastens cu faster and so the the advantage of being young versus old is actually I think going to continue to to expand because Tech moves so fast now um

[8:08] YouTube https://youtu.be/WK-d4H7xtvQ?t=481 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
that I think there will be more what do you think about I mean I had a mentor once told me when I was 24 when I was broke on my sister's couch and I was uh living for free I was not paying rent I was you know eating leftovers good life man and um I remember saying to a mentor I was like man I could really use some money right now like I could really figure out how to make some more money MH and he said money comes to you when

[8:34] YouTube https://youtu.be/WK-d4H7xtvQ?t=507 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
you're ready for it I was like I feel pretty ready sorry he goes yeah it could come you know maybe you get it and you're not ready and you you lose it all because you're not emotionally ready yeah so what advice do you have to people in their 20s who want to make a lot of money but if they're not emotionally ready what might happen to

[8:54] YouTube https://youtu.be/WK-d4H7xtvQ?t=527 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
them everything is trainable and so if like if if we Define hling money as a skill then it can be learned and so if you and you can you can look at anything like if you were somebody who continues to hop from thing to thing to thing to thing to thing and you can't stick with it it's usually because you don't have the skill of sticking with something you

[9:12] YouTube https://youtu.be/WK-d4H7xtvQ?t=545 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
haven't been rewarded enough in the past for staying with something or you haven't been burn enough from starting over like on your fifth time of starting yet another thing and not getting deep enough on it you have to think to yourself maybe this isn't the right way to do it I love giving this kind of like

[9:24] YouTube https://youtu.be/WK-d4H7xtvQ?t=557 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
scurve analogy which hopefully your audience will enjoy but there's five stages I see it somebody goes through the entrepreneurial Journey when they're starting out in the beginning you've got the midline right where they start Step One is they go above the midline and they they go to uninformed optimism they see the grass on the other side it looks Greener and they're like my buddy's

[9:41] YouTube https://youtu.be/WK-d4H7xtvQ?t=574 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
doing Drop Shipping and he's making all this money and that's going to be me and then they buy the course they start watching videos they try to connect things things break they you know buy some inv they don't know how much to buy and all of a sudden they go to the point 2 which is now below the line which is informed pessimism say hard yeah they find out all the things that they didn't

[9:57] YouTube https://youtu.be/WK-d4H7xtvQ?t=590 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
know in the beginning they paid down some ignorance debt but they're still more to pay they're like okay wow so they keep going because they're like I got to figure this out and then they go to3 which is the value of Despair right which is where they're like this isn't going to work this is never going to

[10:09] YouTube https://youtu.be/WK-d4H7xtvQ?t=602 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
work and one of the hardest costs and this is like what entrepreneurship feels like if I can if I can give it to anyone who's new to this is the feeling of uncertainty that you don't know if all of the work that you've been spending all of your nights and weekends and off time investing in will ever pay off and so it's this fear that you're wasting

[10:27] YouTube https://youtu.be/WK-d4H7xtvQ?t=620 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
your time but the reality is that the outcome isn't the thing that you're building the person you are is the person that you're building and that continues to work and so there's a proverb in the Bible I'm going to butcher it but uh I think it's in all labor there is profit and you can rephrase that as um I like as the work

[10:45] YouTube https://youtu.be/WK-d4H7xtvQ?t=638 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
works on you more than you work on it say it again the work works on you more than you work on it and so it's about who we become while doing the work more than the outcome from the work itself because like I lost everything 5 years into my entrepreneurial Journey but I still had all the skills and beliefs that have fromed before that and then I was able to reapply those and then have

[11:02] YouTube https://youtu.be/WK-d4H7xtvQ?t=655 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
a really you know big outcome in what we have today and so I remember when I lost everything that first time I thought did I just lose five years of my life like I just I just moved back I'm at Ground Zero again but I wasn't because I had all these skills that I had learned you know owning and scaling six gyms at that

[11:15] YouTube https://youtu.be/WK-d4H7xtvQ?t=668 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
point and so point1 uninformed optimism point two uh informed pessimism three VI to spare and then go to point four which is informed optimism so now you do have a lay of the land you understand that there's some skeletons you do have to understand how you you know manage some inventory you got to get ahead of some

[11:34] YouTube https://youtu.be/WK-d4H7xtvQ?t=687 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
of stuff but you start you learn how to forecast you can know that weekends you tend to do better and weekdays you tend to do less and so you can dial back support on those days and dial it up on the other days you start to recognize patterns and so you start to start to know what you're doing right you started

[11:47] YouTube https://youtu.be/WK-d4H7xtvQ?t=700 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
paying you're paying down all the ignorance debt and then finally step five is you achieve whatever the original goal was but the problem is that most people go step one two three and then they jump back to step one with something new right so they go to the yet yet again the grass is green on the other side but what they don't know is that it's still fertilized with manure they're still the other side too and so

[12:07] YouTube https://youtu.be/WK-d4H7xtvQ?t=720 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
there's always everywhere let me get into real estate now let me get into this inves right of course there's all these you know quick make money things but if you look at the people who are making the most money in it they spent usually a significant amount of time and I'm I'm saying this again but I'm burying for repetition is that the rocky cutscene lasts 2 minutes in movies it might Last 5 Years for most people or 10 and I

[12:28] YouTube https://youtu.be/WK-d4H7xtvQ?t=741 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
remember my so my neighbor I met him he was 15 years old he now works for us at acis.com um but he uh this is this is a cool story so he's 15 years old and he's like I want to be an entrepreneur and so I you know he worked out with me every day for a couple years um at my home gym and so he he Jack now never never more Jack than me um and

[12:51] YouTube https://youtu.be/WK-d4H7xtvQ?t=764 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
so he then goes to college and after his first semester he's like I don't know like this is you know I'm studying business and I was like dude are you willing in this or not are you really doing this and he was like well you know I just I'm not school's not really blah blah blah and I said the world doesn't need another 31 Business

[13:08] YouTube https://youtu.be/WK-d4H7xtvQ?t=781 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
Degree either Crush school or don't go if your goal is entrepreneurship he's like well I want to be an entrepreneur and so I apparently told him this that he remembers because he's he brings it up all the time but I said you are afraid of going all in entrepreneurship because staying in college is safe from an approval perspective so you're do doing all these side things but you

[13:30] YouTube https://youtu.be/WK-d4H7xtvQ?t=803 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
don't have to bear the brunt of not failing because you're still in school yeah it's like so you need to get rid exactly and so he quit school and then he started on the call floor of my of gym lunch now that's not glorious and to be fair to the point we're making earlier I said I can't get you the job I won't give you a job I said I can get you an interview I was like it's going

[13:50] YouTube https://youtu.be/WK-d4H7xtvQ?t=823 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
to be up the sales manager and I'm not going to tell them that I know you he was like okay I was like you better be prepared and so he did get the job to be fair the qualifications for Frontline caller not not subai and the reason that I started him there was because I actually walked in on him one day when he was waiting for me to go work out and I heard him on the phone trying to do

[14:08] YouTube https://youtu.be/WK-d4H7xtvQ?t=841 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
one of these wholesaling you know real estate deals and I said you know you close the deal and he said h no and um he said I'm not sure if real estate you know the wholesaling thing is for me I said well uh have you heard you on the phone I was like what do you mean I was like you sound horrible you can't sell anything on the skill of course he's

[14:27] YouTube https://youtu.be/WK-d4H7xtvQ?t=860 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
said well how do I get good at sales I was like you work on a sales team with somebody who's been there before and can tell you what to do and so I got him the interview he took the job he became the top uh salesman on the on the on the setting team wow and then he became sorry the outbound team then he went to the setting team which is the second rung of salesman they qualify the elites then became the top one there and then

[14:46] YouTube https://youtu.be/WK-d4H7xtvQ?t=879 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
he got to the top of the Christmas tree which is closers and then he became the top closer he learned skills 26 guys wow big team and a lot of these are men you know have families kids wow and how much can you make as a top closer 250 250 a year yeah it's pretty good money yeah that's good money for a 21 year old 22 year old or yeah yeah 19 at the time 19 making

[15:07] YouTube https://youtu.be/WK-d4H7xtvQ?t=900 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
250 yeah that's lifechanging of course and you had to learn how to talk to men talk to gym owners 40-year oldold gym owners telling them how you can help them with their business wow right takes balls and so I I I I I bring that up to say is that when you were when you starting out you need to focus on

[15:25] YouTube https://youtu.be/WK-d4H7xtvQ?t=918 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
learning rather than earning now he obviously earned but it was because he quickly fast-tracked his learning process and so I think one of the biggest hacks in the world is getting paid to learn like right now we have this big societal context of like you pay in order to learn but what if there were a world where you could get paid to

[15:43] YouTube https://youtu.be/WK-d4H7xtvQ?t=936 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
learn well that is what working at a company is if you're mindful of what career path you want to get into now if you're like I don't know what I want to do then I would recommend starting with a meta skill so sales is going to like if you learn how to sell it'll work in any company you're in if you learn how to Market it work in any company I mean to be fair if you get into HR zillion

[16:01] YouTube https://youtu.be/WK-d4H7xtvQ?t=954 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
businesses need HR stuff if that's what you like if you're like I don't know what I like well you also aren't going to like anything unless you start because we usually only like things that we're good at and we usually aren't good at things that we start right and so the only way to get good at something is to

[16:13] YouTube https://youtu.be/WK-d4H7xtvQ?t=966 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
do a lot of it and when you start you suck and so a lot of the time there's this fallacy of finding the right thing or the perfect fit but one almost every entrepreneur that I know has had many many many businesses and mostly many failures before they had their success is because each one of them stair stepped and so there's this paralysis around I'm like I got to pick the right

[16:30] YouTube https://youtu.be/WK-d4H7xtvQ?t=983 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
thing and it's really you got to pick something and then you'll learn all the inadequacies that you have no idea about once you get into it like I started a gym when I was 202 years old like brick and mor signed a lease ,000 it was stupid I had no idea what I was doing but I did have I did sign I was I you

[16:50] YouTube https://youtu.be/WK-d4H7xtvQ?t=1003 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
know kudos to younger me uh I had a mentor early on who was in the gym world that's great right so you could get advice and learn from yes I mean still it was still incredibly hard but I got I was able to just get you know suck everything like a you know fire fire like a vacuum cleaner um to get all the information I

[17:08] YouTube https://youtu.be/WK-d4H7xtvQ?t=1021 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
needed to just barely keep my head above water until and then things started to work out because I just I would every weekend I'd go and drive over to a gym owner and say why do you do this why is your lobby like this how many leads do you convert how do you call like whatever and so I just kept doing that

[17:19] YouTube https://youtu.be/WK-d4H7xtvQ?t=1032 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
every single weekend because I was such a young guy everyone exactly and I have a lot to I owe a lot to those older entrepreneurs who help me out and so in some ways a lot of what I do at acquisition. comom is kind of my my small way of paying it forward and one of the cool things is when you're someone who's getting started and you're going out and humbly

[17:36] YouTube https://youtu.be/WK-d4H7xtvQ?t=1049 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
asking for advice but you're taking the actions hey I'm launching this thing I'm taking the steps I'm just trying to figure it out but I'm taking the actions and I'm in the process people usually want to give advice and support and say hey why don't you come check out and well go out for lunch whatever it is but if you're just saying I want to do this

[17:53] YouTube https://youtu.be/WK-d4H7xtvQ?t=1066 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
yeah but I'm not taking any action yeah people are less likely to help you maybe they'll help you a little bit but they see you struggling and trying and like yeah leaping before you're ready it's like all right cool let's help you get it going I love the saying luck favors the prepared so like if you if you want to go ask you

[18:11] YouTube https://youtu.be/WK-d4H7xtvQ?t=1084 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
know Lewis to have you on or to get lwis on your show right well what do you do you don't just ask Lewis you show how much you've prepared you say hey I went through 50 hours of your content these are nine questions that have never been asked to you before that I think would be really good I've got two guys two buddies from college who are going to

[18:29] YouTube https://youtu.be/WK-d4H7xtvQ?t=1102 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
also video it I've I've got this uh church basement that I can get the lighting to look really cool so we can be cinematic because to be real I know I don't have the audience that you have but I can help at least give you clips that will distribute and actually convert for you and hopefully that's enough a value ad now Lewis might not say yes but if you do that a 100 times

[18:48] YouTube https://youtu.be/WK-d4H7xtvQ?t=1121 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
count in hundreds right one Lewis will say yes right and everyone loves to help people who help themselves always because the biggest fear that anyone who gives advice has is that someone takes the advice and does nothing exactly they they didn't learn they didn't change their behavior that's true right it's a waste of the time so you don't feel like

[19:05] YouTube https://youtu.be/WK-d4H7xtvQ?t=1138 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
you're teaching you only teach if they change their behavior if they change their behavior they learned and so everyone many people like being a teacher I think a teaching role is nice I think most people feel good about it but you only feel like you have a teaching role if you see a change and someone takes action and you can you can hack the whole system if you just show people that you'll take take initiative 100% if you take and that's what

[19:24] YouTube https://youtu.be/WK-d4H7xtvQ?t=1157 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
happened for me early on I was just taking a lot of action and people like they wanted to had me in the room they wanted me at the table because I was willing to take action even though I was young and broke and struggling they were like hey this guy's showing up I go to Every conference that I could in kind of the social media blogging World early on and somehow get to the late night

[19:43] YouTube https://youtu.be/WK-d4H7xtvQ?t=1176 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
dinners at 2 a.m. with all the speakers and they were like hey why don't you come tag along young guy you know you're bringing us a lot of Joy at least right even though you have no clue what you're doing you can't offer anything else but joy yeah but you're asking me some interesting questions that people don't so yeah I'm happy to talk about by myself for another 20 minutes totally and you get in the room you get access

[20:01] YouTube https://youtu.be/WK-d4H7xtvQ?t=1194 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
and you take action people will want to keep supporting you totally cuz you're applying their teachings and people like that makes them feel important it does it validates oh I know something about my you know when I'm doing and that's good you want to keep helping this person grow what do you think your 85-year-old

[20:20] YouTube https://youtu.be/WK-d4H7xtvQ?t=1213 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
self needs to tell you now to get to where you want to be faster oh it's funny that that was the question um I mean he would tell me thinking have the mentors you know yeah no I mean he would tell me why do you want to go faster be like why why can't it take 10 times as long ah from 200 to a billion

[20:39] YouTube https://youtu.be/WK-d4H7xtvQ?t=1232 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
sure why not like why why it need to be 5 years or 10 years why can't it be 50 years right if you if it took 50 years but then it all happened at once at the end would you like that I don't know right it's you know it's kind of like the the man who lives an amazing life in the last day everyone finds out he's a fraud or the man who lives his entire life with everyone

[20:58] YouTube https://youtu.be/WK-d4H7xtvQ?t=1251 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
think he's a fraud and then in the last day of his life he's proven right which one would you rather be if you're gone you're not going to get the experience the fruit of it all but interesting question though yeah it's like the painters that become famous once they're dead yeah and so I think I mean

[21:10] YouTube https://youtu.be/WK-d4H7xtvQ?t=1263 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
85-year-old me I'll tell you the recurring things that he works on with me um patience is a big one uh focus is a big one sticking with what I committed to um focusing on the controllables of like what are the activities what are the actions that I have to take and being okay with potentially varied outcomes sometimes it's good sometimes it's bad but being consistently divorced from the

[21:34] YouTube https://youtu.be/WK-d4H7xtvQ?t=1287 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
outcome but trying my absolute damnest to make sure that everything that in my control was done to the utmost and I like we started there but I just like it's hard to understand the context like you hear this you hear people say this like it's about the journey it's not about the destination and you hear

[21:52] YouTube https://youtu.be/WK-d4H7xtvQ?t=1305 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
people say like you know it's it's it's about it's about doing the stuff it's not about the outcome and you're like yeah yeah yeah it's easy for you to say when you have the outcome right when they've already made the money course of course I get it but if you can if you can make that FL like it's just the hard part is the action is so much greater if

[22:11] YouTube https://youtu.be/WK-d4H7xtvQ?t=1324 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
you really measured Yourself by the actions you take then you might be embarrassed so you really hope to measure yourself on the outcome because you can get by on sometimes winning when you don't deserve it and so 85-year-old never lets me win when I don't deserve it oo man I would rather lose but now I gave my all than win and be like I just

[22:36] YouTube https://youtu.be/WK-d4H7xtvQ?t=1349 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
kind of just barely showed up today right you know you would know I won but it's cuz I had an inferior opponent it's not because I played my best it sucks to lose to know man I freaking gave everything every ounce of my energy and every trick and skill that I had to play this game and win it I came short it's going to sting it's going to hurt but at least I know I don't regret the effort that I put

[23:00] YouTube https://youtu.be/WK-d4H7xtvQ?t=1373 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
in and I can be like here's a great example this still haunts me today yeah 2002 was October so 21 years ago is that right October 2002 old yeah almost almost 21 years ago is that what it was two we're playing um I'm playing football at principia College small School in Illinois and we it's my sophomore year there

[23:28] YouTube https://youtu.be/WK-d4H7xtvQ?t=1401 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
my freshman year I went to another school so I transferred into this school we're playing and it's a tight tight game at home back and forth can't remember the final score but we lose by a touchdown I score three or four touchdowns I think I got an extra point I got a two-point conversion and I had 17 catches for 418

[23:54] YouTube https://youtu.be/WK-d4H7xtvQ?t=1427 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
yards and we lost in the last couple plays we didn't score to to go and win and I remember being the last one out of the locker room I was in the shower I was so upset that we lost and my coach comes in it's kind of an awkward moment cuz I'm in the shower you know an exposed open shower you know I'm just like kind of pouting and like sad and depressed or whatever and just like in there everyone's gone yeah I'm sad we lost the game and he kind of

[24:19] YouTube https://youtu.be/WK-d4H7xtvQ?t=1452 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
comes around the corner and says hey Lewis good game um just to let you know you broke a record today and I go what and I go what do you mean and he goes yeah you had 17 catches from 418 yards no one's ever done that in the history of a football game you're a new NCAA all record holder and I go I'm sad and depressed and angry cuz I didn't do more to help us win and

[24:48] YouTube https://youtu.be/WK-d4H7xtvQ?t=1481 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
we lost yeah and at the same time I hear that I did something that no one in the history of the world had ever done in the football game and it was it was tough cuz I felt like man we lost but I gave it everything yeah but I was like but could I still give it more it's like I don't know yeah but I feel like you know what

[25:05] YouTube https://youtu.be/WK-d4H7xtvQ?t=1498 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
at least we didn't win and I played to a lower level and didn't create that result yeah at least I created something that for me I can be proud of even if we lost it still haunts me that we lost interesting but it's but I know because we were behind I had to give so much more that I was capable of and if we were winning I wouldn't have gotten that

[25:25] YouTube https://youtu.be/WK-d4H7xtvQ?t=1518 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
effort out of myself uhhuh so it's an interesting Dynamic yeah it is cu I would wonder if you had that same exact experience but you didn't break the world record or no one ever told you whatever exactly right if you would still because you said that you had the sting of the loss and I wonder if LS today would feel that way because if you because you said like I don't know if I could have given more but I feel like on

[25:47] YouTube https://youtu.be/WK-d4H7xtvQ?t=1540 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
some levels like at least for me like sure we can get into the hypotheticals of like you can always give more okay of course yeah but there are certain times from I'm like I know I could Sprint after the guy uh even though I'm probably not going to get you know but I could give it the last 20 yards yeah right exactly and I

[26:03] YouTube https://youtu.be/WK-d4H7xtvQ?t=1556 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
think that this is where 85-year-old me is the one that he is ruthless and I love this David goggin's saying I don't know if it's a saying of his I heard it in one of his videos but he said there's no shortcuts for you Goggins and I just really love that like he doesn't even look for them because he

[26:23] YouTube https://youtu.be/WK-d4H7xtvQ?t=1576 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
said you don't get those you don't get shortcuts there are no Corners to cut and that to me is like the embodiment of that that 85-year-old self because he knows if I could have Sprint it or not and so it's if I can appeal to that man's incredibly high standards which is why like commit to the journey is not

[26:43] YouTube https://youtu.be/WK-d4H7xtvQ?t=1596 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
the easier path I think it is the harder path because the standard is higher and when you really do that the winning does happen by default but even even saying that still makes winning the objective right and you're just saying this is a different pathway of getting to winning but winning still kind of matters it does matter I I think

[27:03] YouTube https://youtu.be/WK-d4H7xtvQ?t=1616 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
it's a both it's a the journey matters and the outcomes matter the more the more because the outcomes also give credibility they give more context they give more experience they give more wisdom yeah to the teacher oh yeah I I if you had no outcomes but you said look at all the efforts I put in though but I put in 10,000 hours yeah but I haven't

[27:22] YouTube https://youtu.be/WK-d4H7xtvQ?t=1635 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
sold a company I haven't built anything because this is really didn't work yeah you need a both yeah this is really interesting because on some so I think from uh this is I'm like really liking this so from a yeah from a from a fulfillment perspective yes I believe that truly giving your all actually not like try your best that's just like it's

[27:45] YouTube https://youtu.be/WK-d4H7xtvQ?t=1658 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
such a it's repeated so many times that it's lost its meaning but leaving everything on the field having the tank on zero or empty when you walk off and truly knowing and looking at yourself in the Mir like I could not have done anything more and it's tough to do that because we're naturally built to conserve effort right and so you really

[28:03] YouTube https://youtu.be/WK-d4H7xtvQ?t=1676 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
have to push and overcome the internal mechanisms that you have that say don't Sprint the last 20s put a little more yeah right and that's why like when when I walked on stage for the for the presentation I was like I have done this before I am prepared I could not have prepared more for this in any way that would have been reasonable and so to to

[28:24] YouTube https://youtu.be/WK-d4H7xtvQ?t=1697 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
that degree I can still define success that way the outcomes will happen and I think it's but it's still that little thing where it's like do this in order to you have to cut off the in order to I Really genuinely believe that because I remember when I was in my retirement year which is I still own the company but we were in the process of selling I

[28:42] YouTube https://youtu.be/WK-d4H7xtvQ?t=1715 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
had nothing to do and it was an incredibly depressing year for me which is why I've oriented my whole life around work because I I really enjoy it and I remember getting really angry about this and thinking like it's not you work hard so that you can I like the hard work is the point like the point is how hard you learn to work and that's

[29:06] YouTube https://youtu.be/WK-d4H7xtvQ?t=1739 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
the whole point where like what has changed from last year to this year is like my understanding of my capacity to work continues to grow and so I able to work harder and therefore am more proud of the effort that I put into it because at least for me I feel like I am I know in the mirror did I give it my all and if I try to play out this is a stoic

[29:26] YouTube https://youtu.be/WK-d4H7xtvQ?t=1759 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
frame but like if I had had like a hurricane go through and we had not been able to launch cuz all the energy would have been gone let's just say hypothetical and we did all this prep fear virtual event yes would I have been proud of the effort that I put in the answer would have been yes you see be let down and disappointed that you didn't get to do the thing yes but I think that it it

[29:48] YouTube https://youtu.be/WK-d4H7xtvQ?t=1781 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
would have been shortlived because I think that is like if you you asked like early on what has been the biggest difference for you specifically and this has been whatever whatever you want call it super power secret secret whatever like this is what has been allowed me to keep my internal temperature separate from the external

[30:06] YouTube https://youtu.be/WK-d4H7xtvQ?t=1799 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
temperature to the greatest degree possible is knowing that I'm using my internal thermometer to gauge my success and I'm not perfect by any F but the more I do that to use your example if I had worked my absolute hardest for 10,000 hours and I knew that I give it my and I had nothing to show for it now I've actually had that instance cuz 5 years ago I lost

[30:31] YouTube https://youtu.be/WK-d4H7xtvQ?t=1824 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
everything no external results to show for it so I do know what that's like I think at the end of your life you'd still be more proud of the man that did his everything gave it his all left it all on the field even if he didn't win and I think that would be the man that I'd be more proud to be I I hear that and I'm also like if I reflect back if we would

[30:52] YouTube https://youtu.be/WK-d4H7xtvQ?t=1845 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
have lost every football game yeah I think winning matters also you got to have some wins you know I mean you got to have if i' lost every game for four years I'd probably been like this is not fun sure I'm becoming a better athlete and I'm competing against rap people but just always losing would be a challenge

[31:10] YouTube https://youtu.be/WK-d4H7xtvQ?t=1863 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
absolutely because you be like this is not fun it's fun to win it's not fun to lose consistently yeah i' you learn more in your losses probably you learn more from the bigger breakdowns and the challenges you face and always winning yeah the difficulties the challenges develop us having easy wins does it make

[31:28] YouTube https://youtu.be/WK-d4H7xtvQ?t=1881 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
us stronger and better but I think having all losses yeah may just say that okay maybe this is the wrong thing you're in you should be in something else use this energy and effort and and attitude towards a different thing a different purpose a different sport a different Mission a different art after a period of time I yeah it's so much

[31:48] YouTube https://youtu.be/WK-d4H7xtvQ?t=1901 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
losing you cuz I want I I I mean I could Jam I think the conf I think the confidence comes in the effort and the journey but it also you've got to back it with some external results I think yeah or or some type of credibility somewhere yeah it depends if so the credibility is if you're trying to be an expert and a spout and give advice but

[32:09] YouTube https://youtu.be/WK-d4H7xtvQ?t=1922 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
credibility to yourself if you have no external results I still like I you were broke today yeah yeah yeah no one would listen to me that's okay but how would you feel about you after 10 years totally 15 years I'm busting it dud I did it for 5 years I get it okay but 10 years though 50 years right right I think but that's where I'm saying like

[32:29] YouTube https://youtu.be/WK-d4H7xtvQ?t=1942 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
what has changed about me that has made me Better Stronger Faster is because I I genuinely believe that the more I can divorce that win even when you say like you know you got to win sometimes it's like even that small statement still makes it King yeah easy for you to say with couple hundred million yeah easy

[32:49] YouTube https://youtu.be/WK-d4H7xtvQ?t=1962 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
for you to say at this stage like you said to others but I think that the reason that I'm going to go from 100 to a billion and 10 billion and Beyond is because I do genuinely like I am working harder now than I work to get here and it's because I've learned a better way to work and so this is me sharing that better way to work now to be fair maybe

[33:08] YouTube https://youtu.be/WK-d4H7xtvQ?t=1981 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
I have certain skills that if I don't work as hard I can still win but I would still know and so I think that if you can like if the whole point of anyone who's listening to this is that you can open up another level of effort I think that is the next level of effort because I if I had thought the way I think about

[33:29] YouTube https://youtu.be/WK-d4H7xtvQ?t=2002 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
business now and work now I would have been here faster and that's me catering to the audience who wants to win but I'm saying I would have become who I am faster and I think that as a result I would have evidence that would support that for every for the court of public opinion but for the court of Alex it's it's just it's I I know what

[33:52] YouTube https://youtu.be/WK-d4H7xtvQ?t=2025 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
it's like to for me to give it my all and it's the absolute proudest I am of myself and there's nothing anyone can do to take that from me and that's when I feel bulletproof and there's not many times I can do that and so when I have realized how much work it takes to do something well to gain the approval of my 85-year-old self I also realized hand inand that there's only a few amount of

[34:11] YouTube https://youtu.be/WK-d4H7xtvQ?t=2044 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
things that I can do because I have to be dramatically more focused because the amount of work it takes to do something well is so much greater than I used to think that I can't do 20 things if I'm going to do it well and so it goes back to like one of my favorite things which is if it's worth doing it's worth doing well and the thing is is that most people focus on the back half but I

[34:30] YouTube https://youtu.be/WK-d4H7xtvQ?t=2063 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
think it's focusing on the first like most things aren't worth doing if it is worth doing then it is worth cut out the things that aren't worth doing right so that you have all of the energy to actually give your a something and I would say this is that most things aren't that hard if you really try it's that most people don't know how to try hard they just don't have they don't

[34:53] YouTube https://youtu.be/WK-d4H7xtvQ?t=2086 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
have the skill to try hard and so the the number I mean you probably know the stat from the podcast world right which is uh it's 90% of people only upload one podcast of the remaining 10% 90% of them don't make it past 20 uploads so to be in the top 1% of podcasters you have to upload 20 podcasts right it still may not be

[35:23] YouTube https://youtu.be/WK-d4H7xtvQ?t=2116 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
successful yeah you still may get downloads but you're doing a lot better than the other 90% 99% the price for Excellence has never been so cheap yeah it's showing up consistently everyone is so soft now that to win you just have to not be made of glass and be willing to have someone tell you I don't approve of your life and you say that's okay why do you think so many people are soft in our

[35:50] YouTube https://youtu.be/WK-d4H7xtvQ?t=2143 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
society today uh well I think we've put a lot of guard rails up that prevent people from getting hurt I think that ends up resulting in people who don't know what getting hurt feels like and they feel like it's death but it's not death you know I think that's just I mean at its absolute core no one knows

[36:09] YouTube https://youtu.be/WK-d4H7xtvQ?t=2162 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
how to have hurt feelings and I think people think their feelings matter a lot more now than they used to yeah I don't think they matter that much why don't why don't you think people's feelings matter that much why should their feelings matter why should my feelings matter like if I if I hurt someone and I say what makes

[36:29] YouTube https://youtu.be/WK-d4H7xtvQ?t=2182 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
me feel good why does that matter you hurt somebody so it's just looking at the actions and I that's I mean to be fair I'm very extreme in that manner but I think that if we can for me the more I can ignore my feelings and simply do the things that are required the more I tend to see the results that I want and one

[36:48] YouTube https://youtu.be/WK-d4H7xtvQ?t=2201 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
of my favorite internal sayings like the things that you repeat your I'm sure everybody has like a couple things that like you say to you um whenever I have something that I'm like God I don't want to like the the next rewrite of the book or hey man we got to reshoot that whole thing because the mic was off or you know the wor yeah the wor man is um I

[37:05] YouTube https://youtu.be/WK-d4H7xtvQ?t=2218 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
have this I have this refrain that's been trained faster and faster which is I will do what is required it's not what I want it's not what I feel like it's I will do what is required I'm enjoyable I will do what is required yeah and that's it and so like there's not there's not a question there's not a if it's just I will do what is required and that has helped me a ton yeah and you try to learn from the

[37:25] YouTube https://youtu.be/WK-d4H7xtvQ?t=2238 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
the pain or the challenge that OCC Ur so it doesn't happen again but you got to do what's required I saw this um clip recently of this podcast called the all-in podcast which I saw the I see these clips a lot online I want to start actually listening to this whole show but I think they go too long um but they have a lot of great insights it's like these four like Venture capitalists and they're all

[37:48] YouTube https://youtu.be/WK-d4H7xtvQ?t=2261 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
billionaires and they all like are Puppet Masters in their old world right and one of the clips was of a guy I can't remember his name but one of the guys who said he was spending a lot of time in Italy over the last month or a couple of months and he was saying you know I really like spending time over

[38:05] YouTube https://youtu.be/WK-d4H7xtvQ?t=2278 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
here because my friends in Italy know how to relax they know how to have great conversations they know how to talk about life and art and yeah magic and wonder and music and not just focus on more money cuz this guy's a billionaire multi-billionaire and he was like there's more to life than just making lots of more money when you already have a lot of money what do you think about a a point like that or a

[38:31] YouTube https://youtu.be/WK-d4H7xtvQ?t=2304 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
conversation like that where it's like you know live in Europe and yeah take three months and relax and travel and I think there's an overarching assumption which is that life should be a certain way and I think that I would I would reject that notion and so it's like we should because implied in that statement I think is we should be more like them and

[38:55] YouTube https://youtu.be/WK-d4H7xtvQ?t=2328 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
whenever I see a should I kind of don't really accept any should frames it's like why why should we because you prefer that which is fine you could say I prefer to live the say in which case go live that way but to then say everyone should live that way or you know then now you're casting a your personal preference on everyone else and

[39:14] YouTube https://youtu.be/WK-d4H7xtvQ?t=2347 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
I reject that wholeheartedly so if you if you want to if you want to play video games all day and be the absolute best in the world at it and you are the best in the world at it and you get twitch sponsorships and you have all that stuff and you learn to eat because of you're so good at it you're so obsessed with it who am I to stop you from doing that you're going to die and I'm going to die

[39:31] YouTube https://youtu.be/WK-d4H7xtvQ?t=2364 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
and at the end of your life would you rather just go you know be a for at a factory that's not a disrespectful thing I'm saying more so that if you loved doing what you were doing choose to not do what you love because you now are legitimate in the eyes of people who you don't care about like there was one rule for me is do you do you yeah I wanted to ask you

[39:51] YouTube https://youtu.be/WK-d4H7xtvQ?t=2384 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
about this uh yeah this book launch just happened and I I know you did Vlog on this recently which I want to dive in deeper but can you give big context yeah why this book why the launch style that you did yeah how many people showed up how many people bought and upsells everything and uh how did you get that result to happen yeah not that we focus on results here

[40:16] YouTube https://youtu.be/WK-d4H7xtvQ?t=2409 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
but uh the efforts how did you get it all to to come to fruition so my first book $0000 million offers uh was a book that answered one question which is what do I sell and so now that 17,000 five stars and you know incredible it's great book actually it's still on Amazon charts top 20 of all Amazon and so is that one so it's two of the 20 yeah right not that we're calculating results

[40:36] YouTube https://youtu.be/WK-d4H7xtvQ?t=2429 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
or success here of course of course and I didn't even sell it on Amazon I sld it on Shopify so all those sales didn't count but anyways um this book the purpose of this book was to Once someone knows what they're going to sell they ask the next question which is who do I sell it to you need leads right and so

[40:51] YouTube https://youtu.be/WK-d4H7xtvQ?t=2444 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
uh this book is about advertising now I split test the title uh four times to figure figure out what people like I tried marketing versus advertising I tried advertising versus leads i t tried leads versus promotion and leads uh one as the categorical leader for what the name of the book and so that's why I called it $100 million leads but

[41:08] YouTube https://youtu.be/WK-d4H7xtvQ?t=2461 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
advertising in of itself is the process of making known if no one knows about your stuff no one can buy it and so say that one more time if no one knows about your stuff sorry the first part advertising what is the process of making known is making advertising the process of making known period if no one knows about your stuff no one buys it

[41:25] YouTube https://youtu.be/WK-d4H7xtvQ?t=2478 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
right if so what happens is most people have an offer and no one knows about it and so you have to make it known you have to advertise it and so um this book so the first book all hinged on something called the value equation which is people talk about hey provide value provide value but how do you mechanize that how do you operationalize

[41:42] YouTube https://youtu.be/WK-d4H7xtvQ?t=2495 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
value and so it was actually solving a problem that people want increasing the likelihood that they think it's going to happen in other words decreasing the risk that when they buy they're not going to get the thing that they want decreasing the time it takes them to get whatever the outcome is and decreasing the effort and SA sacrifice that's associated the work that they have to do in order to get the outcome so those are

[41:59] YouTube https://youtu.be/WK-d4H7xtvQ?t=2512 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
the four variables you decrease the last two you increase the first two and you have a more valuable thing which we covered in a different in a different video so you can watch that one with $100 million leads I talk about the advertising cycle and so there's eight pieces to this so it has a little bit more pieces to it but I think it it's simpler to understand in some ways so

[42:17] YouTube https://youtu.be/WK-d4H7xtvQ?t=2530 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
the first four is a core four it's the only four ways any person can let other other people know about their stuff advertise and so it's just a four box there's 101 and one to many and you've got people who know you and people who don't so if you're letting people who know you one on one you were doing warm

[42:34] YouTube https://youtu.be/WK-d4H7xtvQ?t=2547 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
Outreach you reach out to your friends and say hey come to my book event if you're letting people know one-on-one who don't know you that's cold Outreach that's reaching out to strangers if you're letting people know one to many two people who know you that's posting content and if you're letting people one to many know who don't know you that's running ads so these are the only four

[42:52] YouTube https://youtu.be/WK-d4H7xtvQ?t=2565 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
things that you can do to let other people know about your stuff now the natural question is are there other things that you can do the answer is yes and no no in that you can't do anything else but yes there are other people who can let people know about stuff yeah right and so there's four which I call the lead Getters so you've got customers who can send you referrals now in order

[43:10] YouTube https://youtu.be/WK-d4H7xtvQ?t=2583 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
for them to send you referrals they use the core four they either reach out to friends they post content they the same four things they the only four ways a person could let other people know about stuff the second is you've got employees right like so when I was making content for the book I didn't actually make the content my team made the content and then they posted it on my behalf and so

[43:26] YouTube https://youtu.be/WK-d4H7xtvQ?t=2599 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
I got leverage on the amount of content I could put out because I had other people help me from the paid ads sorry from uh from the lead getter number three is uh agencies so you can pay agencies to help you make content you can pay agencies to help you run ads and for me for this book launch I had agencies run the actual ads for the book

[43:43] YouTube https://youtu.be/WK-d4H7xtvQ?t=2616 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
right because we're a holding company we don't actually transact so it made sense to contract that out but my team made the ads their team ran the ads but it was still leverage and then finally we had Affiliates so that's another business who refers you business business and just a funny for the audience they get a commission yeah they

[43:59] YouTube https://youtu.be/WK-d4H7xtvQ?t=2632 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
get paid in Money free stuff or both right and so uh we had 27,000 Affiliates 27,000 and we had 104,000 people who attended from Affiliates we had 137,000 people 137,000 people came in from Paid ads we had uh just probably just like 210,000 people came in from content um organic yeah and then uh the hour um and

[44:21] YouTube https://youtu.be/WK-d4H7xtvQ?t=2654 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
then I would say that employees kind of factored into into that piece right and so I used all eight methods in the book to advertise the book itself so I could have just made a I could have just emailed my list and just you know done a presentation or just released it and I probably would have sold a lot of copies but I wanted to use everything in the book to advertise the book to

[44:41] YouTube https://youtu.be/WK-d4H7xtvQ?t=2674 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
demonstrate that everything proof that everything that I do here works and that they it'll work for them too if they just follow the steps in the book and so I purposely followed the scripts that I have in the book for making ads I followed the scripts that we had for making content throughout the whole thing so that people could look back at my ads they could look back at the content that I made and be like he

[44:58] YouTube https://youtu.be/WK-d4H7xtvQ?t=2691 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
followed this to a te and resulted in a you know world record-breaking event and so how much did you spend on the ads to get the leads 275 275 yeah which is not for anybody's that sounds like a lot of money but for the context of how big of an event this is nothing and then how much did you pay out Affiliates which is

[45:16] YouTube https://youtu.be/WK-d4H7xtvQ?t=2709 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
another form of advertising how much does that pay out I guess zero zero they got free stuff how many people 20,000 27,000 affiliates they didn't get any commissions correct on nothing really why did they promote it then what was the leverage or the the value at for them thing was Goodwill wow and they

[45:37] YouTube https://youtu.be/WK-d4H7xtvQ?t=2730 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
also knew that the last book was good and I'll I'll give you the the the Tactical piece of this is that most people require money to advertise to Their audience because it's extracting Goodwill to a degree MH and so what I made rather than saying hey the top 10 affili good skate Lamborghini which only benefits the affiliate not Their audience I said the top 10 Affiliates I'll do a live Q\&A with your

[46:01] YouTube https://youtu.be/WK-d4H7xtvQ?t=2754 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
entire audience wow and so it benefits the audience to have the person who's promoting it win and it doesn't extract any Goodwill in fact it builds Goodwill because he's like hey I've got this amazing event this book I I know Alex I've been following this stuff forever it'll help you out so go do this thing and if we're in the top 10 we'll also

[46:20] YouTube https://youtu.be/WK-d4H7xtvQ?t=2773 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
get you know time with Alex and we can answer his qu you know answer questions and do this stuff so we can apply to us so like it's a win for everyone and so trying to find like in my opinion I talk about this in the book like the best way to use Affiliates is to find a win-win win which is it wins for me it wins for

[46:34] YouTube https://youtu.be/WK-d4H7xtvQ?t=2787 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
them and it wins for their customers right usually it's only two wins and one loss and that's how most people do Affiliates it's why they have to pay an arm and a leg in order to get them now a lot of times also they haven't built trust or Goodwill with an audience before making an ask so I'd spent two

[46:46] YouTube https://youtu.be/WK-d4H7xtvQ?t=2799 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
years doing hopefully nothing but providing value and everyone expected the launch event itself to be probably a pitch of some sort and I tried to sprinkled that in because I wanted to build up the anticipation and the tension for the event um but you know upon the event so we had five so the official count was we had 542,000 people who uh who registered for the event we

[47:07] YouTube https://youtu.be/WK-d4H7xtvQ?t=2820 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
had 180,000 click to join live with us um and it was uh it was wild right how many Book Sales in that first day do you know we sold 100,000 in like 10 minutes or something yeah yeah insane day that's incredible and that was with no large bundles wow so that wasn't like buy 100 get this like one two or three maybe

[47:26] YouTube https://youtu.be/WK-d4H7xtvQ?t=2839 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
three was the largest one that was incentivized wow yeah so I just said if you buy three you get a hat and the main reason that I did that was because um the whole mission of acquisition. comom is to make real business education accessible to everyone and so I was like if you share my book with two friends you've earned this hat and so this can't be bought only earned and so you earn it

[47:46] YouTube https://youtu.be/WK-d4H7xtvQ?t=2859 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
by giving it and we had 50% of people who chose to get three that's incredible win and so was there an upsell after that or how was the that was it that was it the I mean if I if I had wanted to make money right do would have been a very it would have been a very different you know I would have I would have

[48:03] YouTube https://youtu.be/WK-d4H7xtvQ?t=2876 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
structured things very differently but the objective of the event was to demonstrate that the concepts of this book work and the objective of my last book was to show that making an amazing offer can grow the sales on its own so that one I did zero advertising for and it sold 500,000 copies wow none no paid ads no event I had 10,000 followers on

[48:21] YouTube https://youtu.be/WK-d4H7xtvQ?t=2894 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
Instagram when I posted that it was before Alex rosi became Alex rosi it was literally internal sop that Leila encouraged me to post as a book so I said fine and I added stories in it to make it interesting for my team because I was like if they don't read it it's not not going to matter so I added stories in it and then I post it as a book and then it just continues to S more month over month and so that is the

[48:39] YouTube https://youtu.be/WK-d4H7xtvQ?t=2912 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
hope you know obviously with this book too is that you make the product so exceptional that you get that that that lead getter bucket of customer telling other customers and Affiliates telling other people um and I think that the goal was if I if I ask people to promote something and I say that it's going to be worth it that I have to absolutely

[48:55] YouTube https://youtu.be/WK-d4H7xtvQ?t=2928 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
deliver on that so that next year or two years from now if I say hey will you promote my next book they'll do it now if I had gone and and sold whatever some you know coaching thing or something like that right that would have been the last time they would have promoted me because I would have been for free right yeah I would have been siphoning Their audience or whatever um but I wanted to

[49:15] YouTube https://youtu.be/WK-d4H7xtvQ?t=2948 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
just install even more Goodwill at scale by doing something that hopefully would be memorable that no one else would do and so I made uh a huge pitching presentation uh to stack all the value that I gave you know with this book and I price iner it at $122,000 and I started you started dropping dropping

[49:34] YouTube https://youtu.be/WK-d4H7xtvQ?t=2967 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
down um and and then uh I was like it's free and then everyone you know it became much more memorable event and then after the book was free or was free book's free too the book's free too so the course is free the book's free on my podcast so on the game I have I actually also made my offers book free as well um

[49:52] YouTube https://youtu.be/WK-d4H7xtvQ?t=2985 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
just because people are like Alex makes his money on the $2 that the book cost so just just to dispel the myths uh offers and $100 million leads are both on my podcast in sequence you can just listen to them straight through but if you want it all together in a physical book you got to pay for if you want to pay for yeah I mean if physical books cost money to print and ship so that but

[50:10] YouTube https://youtu.be/WK-d4H7xtvQ?t=3003 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
it was other get it for free on your podcast and we have to just and the course is on my site with no optate you don't even have to opt in for it you can just have it and so what I will say this this you might find this interesting is that it's always the scariest thing in terms of give like giving is always scary no matter how how much you have

[50:28] YouTube https://youtu.be/WK-d4H7xtvQ?t=3021 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
whatever it is like if you work really hard on something there's a part of you that wants to monetize it right it's just it's inate to us right you want to get something back and so that's why it's so hard to delay gratification for such a long period of time but it's also what will make you stand out in a Marketplace of takers and so um that was

[50:46] YouTube https://youtu.be/WK-d4H7xtvQ?t=3039 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
what I I have consistently I mean I've preached this message of just give give give and you will be able to grow faster than you can imagine and the event EV was probably the largest demonstration of that that I could do and what has now happened since then is you know we're number one in business on Spotify we're

[51:04] YouTube https://youtu.be/WK-d4H7xtvQ?t=3057 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
you know we're 19 in all podcasts um from doing that we get a you know 150,000 unique views a day on my site wow because the course is free it's huge and so people share it and that's the thing and people share the podcast because they got value from it and they know that they you know it's a $20 book I think on Audible audible picks the prices for that but like it's but

[51:24] YouTube https://youtu.be/WK-d4H7xtvQ?t=3077 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
because there intrinsic value people will share it and I think it's that's the thing is people give away free fluff that sucks because they spend no time on it and then people consume it realize it's junk and then associate that junk with the person and then say you have a junk brand because I've Associated you with the one thing that I've consumed from you and so despite the fact that uh

[51:42] YouTube https://youtu.be/WK-d4H7xtvQ?t=3095 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
your customers only going to be 1% of the people that you ever advertise to or less your reputation is made by the 99 wild and so if you want to control the reputation that you have then you need to give away more stuff and in a world where Trust is going to continually decrease and the amount of information and content is going to only increase with AI and things like that uh I

[52:01] YouTube https://youtu.be/WK-d4H7xtvQ?t=3114 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
believe that personal Brands and trust and Authority are going to be increasingly important I think that more companies will have celebrity Partners uh in order to gain trust because cost to acquire customers on paid ads has gone up 100% in a very short period of time when you have when you have CAC so

[52:16] YouTube https://youtu.be/WK-d4H7xtvQ?t=3129 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
cost of work cust were increasing at that rate you have to have something that is going to counteract that and that's what brand is and so brand has never been more important than it is today and I think will only increase in importance and so this was a brand play that's incredible and so yeah we still you we sold 190,000 copies so far the first what week and a half two weeks

[52:35] YouTube https://youtu.be/WK-d4H7xtvQ?t=3148 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
yeah 10 days or 11 days whatever wow man 90,000 that's crazy man yeah with no with no thousand pack bundles it's amazing yeah it's inspiring what are the um what are the how many pieces of content do you put out a day on all social media platforms right now we put 300 a week out 300 a week yeah and if you could go back to two years ago when you only had 10,000 followers yeah to now you have 5 million yeah on all

[53:02] YouTube https://youtu.be/WK-d4H7xtvQ?t=3175 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
platforms and two years what would you say to your younger self two years younger about the path to getting here the honest truth I wouldn't say anything because I wouldn't want to mess anything up that's like that's the the real real do you think you can get there by posting less uh no I think the volume the volume is you know quantity creates quality

[53:24] YouTube https://youtu.be/WK-d4H7xtvQ?t=3197 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
like you learn you learn how to do things better by doing more of it and so I've I've wholeheartedly embraced that that perspective when it comes to making content um but I do believe that it's not just qu like because there are people who will post every single day and they get zero engagement Etc you know you're not learning from it right

[53:41] YouTube https://youtu.be/WK-d4H7xtvQ?t=3214 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
you need feedback you still need feedback you need to take the feedback from the market and ideally you can also have feedback from people who know more than you and so use those two feedback mechanisms and the faster you can make that feedback loop the faster you'll learn and change your behavior and get better um and so

[53:56] YouTube https://youtu.be/WK-d4H7xtvQ?t=3229 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
you want to do tons of volume with tons of feedback because the like quality is better than quantity but you only get quality through quantity and the only thing better than that is quantity with quality right then you really start to grow yeah and then you then you get you get wild um in terms of all the different platform

[54:13] YouTube https://youtu.be/WK-d4H7xtvQ?t=3246 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
distribution yeah it's been a it's been a super fun ride I'm very proud of the book yeah it's great man I know that there's nothing else that I could have done to make the book better at my current level maybe in two years right um I might have been able to I wrote I did 19 drafts I had four four rewrites um I did six hours a day for two years

[54:31] YouTube https://youtu.be/WK-d4H7xtvQ?t=3264 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
that's great so I work from I work from six to noon uh every day on the book on the book and then unless you were here doing the interview with me of course and the afternoons my afternoons when I do my meetings and take calls and and do the remainder of my actual job right uh the only thing that I would add to this conversation right here I'm

[54:48] YouTube https://youtu.be/WK-d4H7xtvQ?t=3281 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
sure there's a lot more but the things popping out for me is people could hear that and say okay you could keep working on this for another two more years until it's perfect cuz you said I like what you said is you put it out at the current level that you're at you couldn't anything thing else the where you're at right now maybe in two to four

[55:05] YouTube https://youtu.be/WK-d4H7xtvQ?t=3298 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
years you would have been like ah I could have changed this a little bit I think a lot of people get hung up on that they wait wait wait wait it's not ready yet yeah and this isn't ready for yourself 10 years from now right it's it's not as good as it could be in 10 years writing it yeah but it is as good where it is right now for your current

[55:23] YouTube https://youtu.be/WK-d4H7xtvQ?t=3316 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
self and I think people need to learn how to also ship quality with with what they can do it now and not just wait forever I think a lot of people uh hide under the guise of perfectionism when it's really just laziness and fear so the reality is they're like it's not ready yet but they're working on it three hours a week they're not going all

[55:43] YouTube https://youtu.be/WK-d4H7xtvQ?t=3336 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
day and obsessing no so I mean like I I think the whole like it's it's tension between two extremes right you've got the MVP which mean Min minimum viable product ship it as fast as you can if you are proud of your first product it sucks right and on the other hand you have uh you know Apple that ships a new

[55:59] YouTube https://youtu.be/WK-d4H7xtvQ?t=3352 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
product every like three years or you know and they they really only have four products than built a$3 trillion doll company so where you know where on this Continuum do you lie and I think it's it's learning the rights it's honestly probably matching your personality to the work that you do but regardless work has to be done and so I could say this it's like if you

[56:18] YouTube https://youtu.be/WK-d4H7xtvQ?t=3371 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
work on something for six hours a day every single day and you truly work on it when I say work I mean like you set a timer and when the time when you step away or you look at your phone you stop the timer when you six hours of actual work on something every single day um you will know the things that you could do to make it better and if you do all of those things and the difference is is

[56:39] YouTube https://youtu.be/WK-d4H7xtvQ?t=3392 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
being very clear on the problem definition so that's okay so this might round out this whole conversation you to be really clear about the problem that the product if you're if we're talking about making product is supposed to solve and so I could then of course write a whole book on sales and I could write a whole book book on you know monetization I got like so then then the scope would then change

[57:00] YouTube https://youtu.be/WK-d4H7xtvQ?t=3413 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
so you have to be ruthless with the problem definition of the scope of whatever thing that you're trying to solve is but then within that very narrow line is this everything I can do in this tiny little sliver if it's everything that I can do then you can ship it and so I think that's the that like you're not going to create the everything solution you're not going to create HubSpot CRM when you're a coder

[57:19] YouTube https://youtu.be/WK-d4H7xtvQ?t=3432 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
in your basement but you can probably create an autoresponder that works exceptionally well mm mhm and so do that just do that don't add the other do just make the one of my favorite stories about product iteration was Dragon Dictation do you know Dragon way back in the day like '90s right and so you got you got a headset and you would talk and

[57:39] YouTube https://youtu.be/WK-d4H7xtvQ?t=3452 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
it would type and this was thing I remember and they got uh louded praised by like Tech magazine or crunch or whatever it is um for Dragon 2.0 and in Dragon 2.0 they literally added zero new features they just made it work better wow and I think that is like the spirit of true product Innovation is that a lot of people think they need more bells and whistles but if you just fulfilled the

[58:04] YouTube https://youtu.be/WK-d4H7xtvQ?t=3477 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
first promise that you made and really did it and did it better then you can make 10 times more money by doing something twice as well because it's just how much better like if I said it's more efficient yeah if I can if I said I can get you customers I don't need to also hire your stat if I can just do that I fulfilled my promise and this

[58:23] YouTube https://youtu.be/WK-d4H7xtvQ?t=3496 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
book specifically only sits between somebody who doesn't know you exist and someone says they're interested in what you have to sell that's it as soon as someone says I would like to find out more that book is done everything that that 280 pages is to get you from I don't know who you are to I'm interested to buy to find out more I would I would

[58:41] YouTube https://youtu.be/WK-d4H7xtvQ?t=3514 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
like to consider buying your stuff which is why the sub headline is how to get strangers to want to buy your stuff not to get them to buy your stuff to buy your stuff is sales yeah and that's the third book stay tuned for that uh they can get the book for free on your podcast you got a course on your site acquisitions.com acquisition. they can follow you

[58:59] YouTube https://youtu.be/WK-d4H7xtvQ?t=3532 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
everywhere Heros if you love hard copies you can go to shop at.com and grab a hard copy I would get this get a few copies for sure um uh it's pretty right it's on where can they get the hard copy it's on Amazon too yeah it's on yeah uh the I think I think paperbacks are hardback if you like hardbacks uh I have them yeah have shop. acquisition. comom

[59:17] YouTube https://youtu.be/WK-d4H7xtvQ?t=3550 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
shop. acquisition. I'm sure if you just go to the site all my money all your $299 in books exactly um if people are business owners that are looking to be a part of your portfolio I'm sure they can go to acquisition. comom and they can learn more and apply and see what's going on there in business owners it's just for for absolute Clarity it's

[59:37] YouTube https://youtu.be/WK-d4H7xtvQ?t=3570 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
really like if you're doing 2 million or more in profit and we have actually narrowed our focus a little bit more to brick-and mortar chains so we've just we've just crushed all the brick and mortar chains that we have invested in and so we are smart we are at least what you know best of you did brick and mortar yeah I mean so you're speaking into it've you did gyms you photography

[59:56] YouTube https://youtu.be/WK-d4H7xtvQ?t=3589 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
studios teeth whitening we've like like if you have like a if you have like a health or a beauty uh I call them like body Services anything t salon exactly you know tattoo removal uh laser skin hair removal that kind of stuff like that is our that is our Jam there you go yeah that is our gy they'll reach out to you they can message you they can go on acquisition. comom get a few copies of

[1:00:20] YouTube https://youtu.be/WK-d4H7xtvQ?t=3613 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
the book I think this is really inspiring I love this stuff uh you know I've been doing a lot of this for the last 10 15 years on myself and I went through this and I was like oh there's actually some stuff that I can really start to start to apply even better even though I've you know mastered to a certain level there's so many different things that I was pulling out from I was like okay cool I can steal like an artist here

[1:00:40] YouTube https://youtu.be/WK-d4H7xtvQ?t=3633 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
here here here so control X I was like this is really smart yeah so um it doesn't matter if you're a beginner or if you're you know got a big business you're going to learn something from this so make sure to get a few copies give them to friends uh I can't wait for the next one I can't wait to have you back on in the in the future soon grateful for you Alex thank you for

[1:00:59] YouTube https://youtu.be/WK-d4H7xtvQ?t=3652 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
being here is there anything else you want to add before we wrap up you guys are savages I appreciate you all and uh man I was about to curse can I curse on this show we bleep it out but you can okay could anyone who tells you otherwise do you I actually think in some ways the lazier you are if you can get over the initial hump the more

[1:01:16] YouTube https://youtu.be/WK-d4H7xtvQ?t=3669 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
successful you can be because what happens is if you give a hardworking person a problem they give you a hardworking solution if you give a lazy person a problem they'll give you a lazy man solution what's the easiest way to do this right and a lot of times some of the best problems in the world get

[1:01:28] YouTube https://youtu.be/WK-d4H7xtvQ?t=3681 || How to Become a MILLIONAIRE This Year\! (Shift Your MINDSET\!) | Alex Hormozi (Lewis Howes, 61min)
solved by deciding they're not problems what do you mean it's like uh


VIDEO
TITLE: The 11 Levels of Wealth (And Where Returns Stop)
URL: https://youtu.be/W_34Zwki0W8
PRIMARY_TOPIC: mindset
TOPICS: mindset, wealth, mindset

[0:00] YouTube https://youtu.be/W_34Zwki0W8?t=0 || The 11 Levels of Wealth (And Where Returns Stop)
Are there different tiers to wealth that you've noticed like for people that go from zero to 100, 100 to a million? Sure. What are those tiers and when do you see diminishing returns? I think Felix Dennis has a book called like it's like how to be rich. I I think it's how to be I'll teach you to be rich

[0:15] YouTube https://youtu.be/W_34Zwki0W8?t=8 || The 11 Levels of Wealth (And Where Returns Stop)
or how to be rich, something like that. Anyways, it's funny, but like the first chapter he breaks down like 11 levels of wealth and he says basically after $400 million liquid, he's like that's when you're truly wealthy. and he's he was you know he was worth that much money. He's like at that point it's like you

[0:31] YouTube https://youtu.be/W_34Zwki0W8?t=24 || The 11 Levels of Wealth (And Where Returns Stop)
can really do whatever you want. I do think that the jumps are much smaller in the beginning in terms of what makes a really big difference. I think going from anything to about six figures a year is a material change. Um I think going from like you know even 10,000 a month to 20,000 a month is a significant

[0:45] YouTube https://youtu.be/W_34Zwki0W8?t=38 || The 11 Levels of Wealth (And Where Returns Stop)
change. Going from there to about 40 or 50 is another change. And if we think about like how we're defining the change it's usually like what are the variables that affect someone's daily living. So, it's going to be where they live, um the, you know, the schools that their kids can go to, the vacations they can

[1:00] YouTube https://youtu.be/W_34Zwki0W8?t=53 || The 11 Levels of Wealth (And Where Returns Stop)
take, where they can stay, uh the food they eat, the clothes they wear, like those are all, but almost all of those are affected mostly, I would say, like up to kind of like that 1% earning level, which is about $500,000 a year. Now, you can live a baller lifestyle, 500, but not really save anything. And

[1:17] YouTube https://youtu.be/W_34Zwki0W8?t=70 || The 11 Levels of Wealth (And Where Returns Stop)
so, if you're a responsible saver, it really depends on your saving. Um, I'm actually a lot like Graham, believe it or not. Even though I I I spend money because Leila spends money, but like by percentage of income, I spend a very small percentage of my income. Um, and so it really just depends on your

[1:30] YouTube https://youtu.be/W_34Zwki0W8?t=83 || The 11 Levels of Wealth (And Where Returns Stop)
appetite for saving versus spending. Uh, and I think that's entirely personal because it's really just a question of risk. Like how much risk am I willing to take on? But, um, beyond that, there's that's just a ratio. But after that, it's like, you know, you're you have nicer and nicer houses. You go on nicer

[1:47] YouTube https://youtu.be/W_34Zwki0W8?t=100 || The 11 Levels of Wealth (And Where Returns Stop)
and nicer vacations. You travel private. you know, maybe that's at a couple million bucks a year. You start traveling private. After that, again, it's like it's just like you're buying boats and you're buying houses. Like there's there you can't at a certain point you really can't consume any more of it. Um I will

[2:02] YouTube https://youtu.be/W_34Zwki0W8?t=115 || The 11 Levels of Wealth (And Where Returns Stop)
say this is that I do think that and this is controversial. Um but I do think that money um because you know they they had a study it's like up to $70,000 a year um and now like inflation adjusted probably closer to 100. I actually think it it continues to go up beyond that. But I think the problem is that people have a skill deficiency

[2:19] YouTube https://youtu.be/W_34Zwki0W8?t=132 || The 11 Levels of Wealth (And Where Returns Stop)
in terms of how to spend money. I think most people know how to spend money effectively up to $100,000 a year in terms of how to make their life better, but they don't know how to spend it above that in terms of like things that improve their lives. Like I think but I think it's a learnable skill. I

[2:33] YouTube https://youtu.be/W_34Zwki0W8?t=146 || The 11 Levels of Wealth (And Where Returns Stop)
think you can get better at spending money uh to make your life better. And so for me, things that make my life better are going to be things that buy me time back. Um things that basically are all the annoyances and frustrations in my life if I can pay to make those go away. Those are things that net enhance.

[2:46] YouTube https://youtu.be/W_34Zwki0W8?t=159 || The 11 Levels of Wealth (And Where Returns Stop)
Um, and then longterm in terms of purpose, it's like if you find something meaningful, you can actually devote real resources and make a change or an impact, which I think is, you know, you should see the updated study on that. That whole $75,000 thing. No, it was that was done in a in in a different country with so great.

[3:03] YouTube https://youtu.be/W_34Zwki0W8?t=176 || The 11 Levels of Wealth (And Where Returns Stop)
They they did they did one recently uh well within the last 10 years of the United States and they found that I think it was about $150,000 was where you get peak dollar to value ratio it continues up just diminishing returns but diminishing returns and they found that it the diminishing returns really

[3:21] YouTube https://youtu.be/W_34Zwki0W8?t=194 || The 11 Levels of Wealth (And Where Returns Stop)
stopped about $650,000 about top 1% they found that over a million dollars a year you actually have lower quality of life and I'm guessing it's because you have more problemser issues uh or maybe friends are not friends with you or you have fake people manage money which is another like a whole another thing

[3:39] YouTube https://youtu.be/W_34Zwki0W8?t=212 || The 11 Levels of Wealth (And Where Returns Stop)
right but it was really yeah 650 700 grand and then it just kind of tapers yeah after that I would that seems super super believable but like after you know5 or $10 million a year in income like but the next strata is like I don't know 25 maybe 30 40 million a year in income like where you can do like even you know

[3:59] YouTube https://youtu.be/W_34Zwki0W8?t=232 || The 11 Levels of Wealth (And Where Returns Stop)
crazier things I guess but at At a certain point when you can buy the hotels you stay at, it's like like whatever. I don't know. I don't have a need for Omega yacht. I think Leila wants one though. You should buy a hotel. Don't say it too loud. Real quick, I'm going to show you the exact 10-stage road map from zero to 100

[4:20] YouTube https://youtu.be/W_34Zwki0W8?t=253 || The 11 Levels of Wealth (And Where Returns Stop)
million plus that less than 1% of companies finish. I've now done multiple times. And so I can say with a lot of confidence that these are the stages as headcount increases that you need to get through. And I broke each of these down by eight different functions of the business. What the constraint feels

[4:35] YouTube https://youtu.be/W_34Zwki0W8?t=268 || The 11 Levels of Wealth (And Where Returns Stop)
like, like what are the symptoms of it when you're going through it, and then what steps we actually took to graduate. And we've done this across software, physical products, uh, service businesses, brickandmortar, all of this. And it works. And it's my gift to you. It's absolutely free. And so the link's

[4:49] YouTube https://youtu.be/W_34Zwki0W8?t=282 || The 11 Levels of Wealth (And Where Returns Stop)
in the description, but you just go acquisition.comromadap. Just enter your info and it'll spit it right back to you. Offer.


VIDEO
TITLE: Why I Read 15 Books in 2 Weeks to Solve One Problem
URL: https://youtu.be/Wia0oSOu7ZQ
PRIMARY_TOPIC: mindset
TOPICS: mindset, mindset, productivity

[0:00] YouTube https://youtu.be/Wia0oSOu7ZQ?t=0 || Why I Read 15 Books in 2 Weeks to Solve One Problem
So Alex uh four or five years ago he was just a ordinary guy in common rooms in other coaching programs and all that stuff and I mean I was a centillionaire to be clear but yeah right just your regular everyday centillionaire. So let's say 10 15 years ago. There you go. What was your mindset and what was the

[0:24] YouTube https://youtu.be/Wia0oSOu7ZQ?t=17 || Why I Read 15 Books in 2 Weeks to Solve One Problem
strategy at that time that you were implementing to grow yourself? I did everything like it just um I think not having an ego about being willing to try things and being willing to listen. Um and I think the hardest thing for people is judgment. And so it's kind of like the ta it's like it's like the taste of personal

[0:46] YouTube https://youtu.be/Wia0oSOu7ZQ?t=39 || Why I Read 15 Books in 2 Weeks to Solve One Problem
personal development which is just wisdom, right? Which is like how do I how do I know to listen to this guy versus that guy, right? That's the hard part because you will see conflicting advice and if you were to ask two people who are both wealthy what someone should do if you were to ask the Indian

[1:01] YouTube https://youtu.be/Wia0oSOu7ZQ?t=54 || Why I Read 15 Books in 2 Weeks to Solve One Problem
question what should someone focus on English might not be the first answer from Richard Branson I don't know maybe it is um it also doesn't mean that his advice is wrong if it were different than mine right maybe his advice is more right no idea um but I think understanding what is right for you given your existing resources and skills

[1:17] YouTube https://youtu.be/Wia0oSOu7ZQ?t=70 || Why I Read 15 Books in 2 Weeks to Solve One Problem
is probably the most valuable thing which is self-awareness and so I think I've always had a decent amount of self-awareness which has allowed me to make sure that I'm picking the products, services, information that I'm consuming the most of around whatever I believe the constraint to be. And then I would

[1:33] YouTube https://youtu.be/Wia0oSOu7ZQ?t=86 || Why I Read 15 Books in 2 Weeks to Solve One Problem
say that I'm relatively maniacal in the focus that I have around whatever the thing that's limiting me is. And so when I got into when I was like, "Okay, we're going to start this family office." I think I read 15 books in like two weeks on, you know, different family office structures, different investment thesis,

[1:51] YouTube https://youtu.be/Wia0oSOu7ZQ?t=104 || Why I Read 15 Books in 2 Weeks to Solve One Problem
um, books by people who ran big holds just so I could get some better idea of this stuff. And I would say 15 books is not like a huge amount of information, but it was like just to give an idea of like I did nothing else besides read. Um, and so if I thought that sales was the issue, I think people try to solve a

[2:07] YouTube https://youtu.be/Wia0oSOu7ZQ?t=120 || Why I Read 15 Books in 2 Weeks to Solve One Problem
problem one way, I tend to approach a problem with like I don't care which one works. I will do all of them violently and one of I will I will will my will this thing through. And so if like I needed to learn sales, I wouldn't be like, "Oh, I'll read a sales book." It's like, I'm going to read many sales

[2:24] YouTube https://youtu.be/Wia0oSOu7ZQ?t=137 || Why I Read 15 Books in 2 Weeks to Solve One Problem
books. I'm going to consume all videos on sales. I'll hire somebody who's good at sales to teach me and review my stuff in real time. And I will keep doing this until sales is no longer my problem and then I'll be like more which what's my next issue and then I'll just bomb the hell out of that thing. And I think

[2:40] YouTube https://youtu.be/Wia0oSOu7ZQ?t=153 || Why I Read 15 Books in 2 Weeks to Solve One Problem
people take too little action around what the constraint is. So either they haven't properly identified the constraint of their business or they take insufficient action to solve it or both. And I see commitment and focus as as very similar like kind of sister twins um which is just the elimination of

[2:55] YouTube https://youtu.be/Wia0oSOu7ZQ?t=168 || Why I Read 15 Books in 2 Weeks to Solve One Problem
alternatives. And so I think most people are not that committed. And so I think I it's really it really comes down to that. Like it's one of the one of the things that's really difficult to explain. And like there are a few lessons like from a human nature perspective or from a skillbased perspective that are very

[3:13] YouTube https://youtu.be/Wia0oSOu7ZQ?t=186 || Why I Read 15 Books in 2 Weeks to Solve One Problem
difficult to see unless you're there. And consistency is one of them. So is volume. And they tend to be the two things that are most required in order to get to where you want to go. And so like you can't witness consistency unless you are also consistent in order to witness it. So like you can't see me come to the gym

[3:31] YouTube https://youtu.be/Wia0oSOu7ZQ?t=204 || Why I Read 15 Books in 2 Weeks to Solve One Problem
every day at 4 a.m. unless you were there every day at 4 a.m. And you can't see me work all day unless you were also here working all day. And I can say it and it takes two seconds. But when you witness it and you see it every single day, it has a different impact. And I think that's what what a lot of people miss out on. And then like

[3:50] YouTube https://youtu.be/Wia0oSOu7ZQ?t=223 || Why I Read 15 Books in 2 Weeks to Solve One Problem
I talk about volume a lot and I repeat it so many times and I talk about focus so much because like those are the things that really separate the people who end up winning and the amount of volume that it takes is just so much more than you're prepared for. And I think if people really knew how much

[4:04] YouTube https://youtu.be/Wia0oSOu7ZQ?t=237 || Why I Read 15 Books in 2 Weeks to Solve One Problem
volume and repetition it took they wouldn't begin. And so I don't even think it's a bad thing that people don't understand because like if you really saw how far away the goalpost was you'd be like I'm not I can't do it because you can't do it. you couldn't even comprehend that because you're so far

[4:17] YouTube https://youtu.be/Wia0oSOu7ZQ?t=250 || Why I Read 15 Books in 2 Weeks to Solve One Problem
away from that type of person or that level of entrepreneur who'd be able to do it that it seems unfathomable, but you think it's a couple steps ahead of where you are and then you get a little bit of better and then you realize it's actually this much further, but then you get a little bit better and then you

[4:29] YouTube https://youtu.be/Wia0oSOu7ZQ?t=262 || Why I Read 15 Books in 2 Weeks to Solve One Problem
realize it's this much further and then eventually you start to realize like when you look back at how much you did in order to get there and then you're like, "Oh, that's why." So, like I I think I said this the other day, but like we we put out 35,000 plus pieces of content a year, right? And so if there's a comp if there's a

[4:47] YouTube https://youtu.be/Wia0oSOu7ZQ?t=280 || Why I Read 15 Books in 2 Weeks to Solve One Problem
business that does so how what's revenue for you right now? 100 million. Close to a million. Okay. A million bucks. How much content do you put out right now? How many pieces a year? Uh or a week, whatever. Twice a day. Okay. Twice a day. So you put out 14 pieces uh a week. Okay, cool. So times 50, you're putting out whatever this 700ish,

[5:04] YouTube https://youtu.be/Wia0oSOu7ZQ?t=297 || Why I Read 15 Books in 2 Weeks to Solve One Problem
you know, pieces of content. Fine. So you got 700 pieces of content a year. I'm putting out 35,000. And so I'm doing 50 times. Is that it? Or 500 times? 500. 500 times. So I'm doing 500 times the output that you are and then it makes sense that we do 250. I'm doing 500 times the work. And I really think like it actually does scale

[5:25] YouTube https://youtu.be/Wia0oSOu7ZQ?t=318 || Why I Read 15 Books in 2 Weeks to Solve One Problem
relatively linearly. Like you do have outliers, but the outliers are predictable. And as a result, it is more linear than you think.


VIDEO
TITLE: Why should you be happy?
URL: https://youtu.be/WkdxcWOTp0c
PRIMARY_TOPIC: mindset
TOPICS: mindset

[0:00] YouTube https://youtu.be/WkdxcWOTp0c?t=0 || Why should you be happy?
Your level of subjective well-being doesn't change a dramatic amount throughout your life. A lot of it is inherited, right? Like your your demeanor, your disposition. And I'll give you a a simple example that makes people uncomfortable. So think about how how were dogs created, right? So there were wolves, right? And then there were

[0:19] YouTube https://youtu.be/WkdxcWOTp0c?t=12 || Why should you be happy?
some wolves that were a little nicer than the other wolves. And they were like, "Let's breed the nice wolves." And then nicer wolves breeding nicer wolves. Breeding nicer wolves. Eventually you get a Labradoodle. Okay, take it enough times. And so people don't like to think about humans in that same way. But like

[0:34] YouTube https://youtu.be/WkdxcWOTp0c?t=27 || Why should you be happy?
fundamentally, if you've got breeding they tend to make more And if you've got nice guys and nice gals, they tend to make more nice people. Of course, there's genetic variety that happens there, but over time that does happen. And so that also happens with happy people and unhappy people, believe it or not. And

[0:50] YouTube https://youtu.be/WkdxcWOTp0c?t=43 || Why should you be happy?
so a lot of that like of course you operate within your genetic potential of c like you can move things like you can have genetics for muscle and never work out and you're not going to have the same level of muscle, right? Period. And so you might have genetics for more happiness or genetics for less

[1:04] YouTube https://youtu.be/WkdxcWOTp0c?t=57 || Why should you be happy?
happiness. Sure. And you want to maximize those things. But I only bring this up to say we have this idea that we're going to like I'll do this thing and then I will be happy. I will do this thing and then all my problems will be solved. But our brains are only meant and evolved to keep us alive. And most

[1:23] YouTube https://youtu.be/WkdxcWOTp0c?t=76 || Why should you be happy?
of that is about finding problems and potential threats within our environment which tend to keep us stressed out and unhappy. And that core unhappiness, that core anxiety tends to move humans forward because we continue to innovate. We continue to try to solve problems because we all think that when we solve

[1:40] YouTube https://youtu.be/WkdxcWOTp0c?t=93 || Why should you be happy?
that problem, we're going to be happier. And we're not. But we do move civilization forward. And so I bring all of this up to say that the downside of your bets are not as bad as you think they are. And the upside of you making it all work is also not as good as you think it is. And so it's really what do

[1:54] YouTube https://youtu.be/WkdxcWOTp0c?t=107 || Why should you be happy?
we want to do with our time? Real quick, I'm going to show you the exact 10stage road map from zero to 100 million plus that less than 1% of companies finish. I've now done multiple times. And so I can say with a lot of confidence that these are the stages as headcount increases that you need to get through.

[2:11] YouTube https://youtu.be/WkdxcWOTp0c?t=124 || Why should you be happy?
And I broke each of these down by eight different functions of the business. What the constraint feels like, like what are the symptoms of it when you're going through it, and then what steps we actually took to graduate. And we've done this across software, physical products, uh, service businesses,

[2:24] YouTube https://youtu.be/WkdxcWOTp0c?t=137 || Why should you be happy?
brick-andmortar, all of this. And it works. And it's my gift to you. It's absolutely free. And so the link's in the description, but you just go acquisition.comroadmap, just enter your info, and it'll spit it right back to you. Offering.


VIDEO
TITLE: How to Build Unshakeable Fortitude in Your Business
URL: https://youtu.be/X4z_5m5_hig
PRIMARY_TOPIC: mindset
TOPICS: mindset, mindset, scaling

[0:00] YouTube https://youtu.be/X4z_5m5_hig?t=0 || How to Build Unshakeable Fortitude in Your Business
here is fortitude. All right? It's the intensity of behavior change once your tolerance threshold has been surpassed. Let me translate that. So, it's how much you change how you act once you've had enough hard stuff that you snap. How low do you go? How upset do you get? All right. That's what you have to think

[0:19] YouTube https://youtu.be/X4z_5m5_hig?t=12 || How to Build Unshakeable Fortitude in Your Business
with. Mic is cracking. That's what I'm getting in the uh We're good. We fixed it. We fixed it. All right. There we go. So the way to think about fortitude, do you take a deep breath, walk outside for 5 minutes, and then you come back? If so, then you have high fortitude. All right? So you have very small change in

[0:39] YouTube https://youtu.be/X4z_5m5_hig?t=32 || How to Build Unshakeable Fortitude in Your Business
behavior after you crack. So even though you crack, it's not like you didn't like, you know, well, I'll show you what I'll show you what low fortitude looks like. So or do you like something bad happens? This would be a low fortitude example. Do you quit your job, get divorced, and get into hard drugs?

[0:58] YouTube https://youtu.be/X4z_5m5_hig?t=51 || How to Build Unshakeable Fortitude in Your Business
Right? Look at the difference between these two things. So if you have low fortitude compared to the high fortitude example, you have a way steeper drop, a way larger change in behavior as a result. We lost your mic again. This is this is dog We're still good though. Static is gone. Mic is disconnected and died.

[1:22] YouTube https://youtu.be/X4z_5m5_hig?t=75 || How to Build Unshakeable Fortitude in Your Business
Can still hear me though. Okay. So what are we what are we doing here? What's going on? Are we all right? Can people hear? Can you guys hear? Yes. All right. All right. We're good. Mic has echo. All right. I don't know what to tell you. You're testing my fortitude right now. Technically, you'd be testing

[1:43] YouTube https://youtu.be/X4z_5m5_hig?t=96 || How to Build Unshakeable Fortitude in Your Business
my tolerance right now. Um, I'm back 100%. It's just echoey. Okay, great. Rock and roll. So hopefully you can see the two visual next to me. Low fortitude, very small change of behavior. High uh sorry, very large change of behavior. High fortitude, very small change in behavior. You've got you've got uh it doesn't once you do

[2:07] YouTube https://youtu.be/X4z_5m5_hig?t=120 || How to Build Unshakeable Fortitude in Your Business
snap, you don't really snap. You just say, "You know what? Maybe I'm down for a couple days. Maybe I'm down for a minute or two. Maybe I get upset when my wife says something." And you think, "Okay." And then you're back. Right? That is high fortitude.


VIDEO
TITLE: Why I Like Decentralization
URL: https://youtu.be/X5RXQNtoX8o
PRIMARY_TOPIC: mindset
TOPICS: mindset

[0:00] YouTube https://youtu.be/X5RXQNtoX8o?t=0 || Why I Like Decentralization
Decentralization wins. So we are we are big advocates of decentralization. I would say that we've taken this as a as a Warren Buffett, you know, a feather out of his his hat. I believe that people need to stay focused shared resources, split resources. And so our goal, especially in terms of how we're

[0:16] YouTube https://youtu.be/X5RXQNtoX8o?t=9 || Why I Like Decentralization
running the company, is that as fast as possible, we want to allow functions to be self- sustaining and ideally from day one, right? And if not, we need to look at that investment from holdco. Something that has to get paid back as fast as possible. so they can become independent. And so this is a little bit

[0:31] YouTube https://youtu.be/X5RXQNtoX8o?t=24 || Why I Like Decentralization
more of an operational thing. But the way that I think about this is like kind of like revenue lines. So I do not like centralization. I want I want independent leaders who own their own P\&Ls so that they can stay completely focused on making that thing win. And the times in my career where I have quote gotten distracted has actually

[0:49] YouTube https://youtu.be/X5RXQNtoX8o?t=42 || Why I Like Decentralization
been I distracted my own team from winning because I told I took resources from here and said, "Oh, we're going to also pursue this opportunity." But I didn't increase infrastructure. And so I think this is honestly like this will this is one of the big reasons why I finally feel like I figured out how do

[1:03] YouTube https://youtu.be/X5RXQNtoX8o?t=56 || Why I Like Decentralization
we go from a few hundred million to a billion a year in sales like this is like this is for the more advanced business owners this is the big unlock is that you have to think of business of businesses you have to think a team of teams right and so it's not like oh Amazon is this one business Amazon has

[1:21] YouTube https://youtu.be/X5RXQNtoX8o?t=74 || Why I Like Decentralization
many revenue lines and they function as basically just many businesses under the brand of Amazon. They have the same culture. They have the same ideals. They strive for the same ultimate outcome and they're aligned in that way, but the actual doingness of AWS versus the logistics business versus the private

[1:39] YouTube https://youtu.be/X5RXQNtoX8o?t=92 || Why I Like Decentralization
label business of Amazon, all of those are very different. And so each of them has CEOs in their own right. And so acquisition.com now we have two two revenue lines outside or three revenue lines outside of outside of the portfolio. And I guess that's not even true. There's more than that. Well, each

[1:56] YouTube https://youtu.be/X5RXQNtoX8o?t=109 || Why I Like Decentralization
of them to that point, each of them has their own presidents and leadership team. And so that is the big mistake that I kept trying to make is I kept thinking I had to make this business bigger when in reality like humans can only manage so many humans, right? And so things eventually split off and become their own units of business. And

[2:16] YouTube https://youtu.be/X5RXQNtoX8o?t=129 || Why I Like Decentralization
it's very difficult for a CFO of a holding company to know how much frontline customer service person needs to spend at this particular company. they're too far away. And so that's why I don't like centralization if you're building a very large business. And I would say that with with with the this the exception of software from a shared

[2:35] YouTube https://youtu.be/X5RXQNtoX8o?t=148 || Why I Like Decentralization
services perspective because basically the operations of that scale, you know, better than just about any other kind of business. But the way that revenue lines are are imagined within the software world is basically feature sets. And so you have a team that's in charge of these features and it's kind of like a

[2:50] YouTube https://youtu.be/X5RXQNtoX8o?t=163 || Why I Like Decentralization
director, a CEO of this feature, a CEO of this feature. So it still more or less works the same way even if the revenue is consolidated with one membership or something like that. But if you have a service business typically the revenue will not be consolidating that way. You'll have different lines of

[3:02] YouTube https://youtu.be/X5RXQNtoX8o?t=175 || Why I Like Decentralization
of services and different pricing associated with that. Different sales teams, different marketing, but it's still brand will still be the same, but the leaders and what they're selling and how they deliver will be different. And so that is a huge unlock for me. And it has like I feel like we're finally I

[3:16] YouTube https://youtu.be/X5RXQNtoX8o?t=189 || Why I Like Decentralization
mean we've been doing this now but this is me kind of distilling down that crystal so that future me can be like what was I thinking right then that's what I was thinking and that I think was the the big um the big W. I'll give you a couple tidbits on the leaders to do that. You need leaders who can who can

[3:30] YouTube https://youtu.be/X5RXQNtoX8o?t=203 || Why I Like Decentralization
drive the revenue lines and are incentivized on bottom line. And if they need you they don't deserve the incentive. If they need you to drive the revenue then they are not the driver. You're still the driver. If you really want to build something big, you have to be able to find people who are exceptional, compensate them well and

[3:47] YouTube https://youtu.be/X5RXQNtoX8o?t=220 || Why I Like Decentralization
get out of their way. Now, you've heard people say that. I've heard people say that, and I I I want to say this in a way that somehow I can like make it real because it's real for me now. It's the the thing that I was missing was the was pattern recognition on what highquality talent looks like. That was what I was

[4:02] YouTube https://youtu.be/X5RXQNtoX8o?t=235 || Why I Like Decentralization
missing. If that person actually here's a different way to think about it. Here's a good one. If you have a $100 million business, you might have one or two founders or three founders who have nine figure founder, you know, skill sets. But the people who are going to run within that is the next tier of

[4:18] YouTube https://youtu.be/X5RXQNtoX8o?t=251 || Why I Like Decentralization
people are all call it eight figure or multi-figure entrepreneurs. And so in order to create the $und00 million business, you might have two $25 million entrepreneurs and then and then five $10 million entrepreneurs who run the next tier. And then underneath of them, you've got many sevenfigure entrepreneurs, right? And so it's almost

[4:35] YouTube https://youtu.be/X5RXQNtoX8o?t=268 || Why I Like Decentralization
like the aggregate of the the aggregate revenue in the business is the added up potential of all the skill of all the players within it. And that was just a bit like if if you don't think that your head of sales could go do sales and like if your if your person in marketing could start a marketing agency, then

[4:55] YouTube https://youtu.be/X5RXQNtoX8o?t=288 || Why I Like Decentralization
they're probably not that good at marketing, right? And so that's that's kind of the thinking process is like if none of the people that you have could go do it on their own, then you probably don't have good enough people. And that's the thing because you have this fear of like, oh, what if I if I bring

[5:08] YouTube https://youtu.be/X5RXQNtoX8o?t=301 || Why I Like Decentralization
somebody in who can do it on their own, they'll just steal my stuff. It's like or if you don't bring them in, you will literally do it for the rest of your life. We have to create the vision and the opportunities that are big enough and this is where the design this is your job. How to create the opportunities are such that it still

[5:20] YouTube https://youtu.be/X5RXQNtoX8o?t=313 || Why I Like Decentralization
makes more sense for the person to work here because they can have uncapped earnings. So there's a difference between like somebody needs to own the whole business which the biggest business in the world no one owns the whole business. Well, I mean to my knowledge, right, the biggest I'm thinking like, okay, publicly traded,

[5:35] YouTube https://youtu.be/X5RXQNtoX8o?t=328 || Why I Like Decentralization
whatever. I'm sure there's some secret Arabian oil factory that I don't know about, right? That one guy owns, but like for the vast majority of businesses, many people own them, right? But what's more key is that someone has unlimited earning capacity. And I think that's the key. That's how you can get

[5:48] YouTube https://youtu.be/X5RXQNtoX8o?t=341 || Why I Like Decentralization
the A players. And if they are true A's, they'll light up because the thing is is it makes sense because the return on effort is higher because of the aggregate infrastructure that has already been built from the brand recognition from uh the reputation from the the delivery mechanisms that you might have in place. that person it's

[6:05] YouTube https://youtu.be/X5RXQNtoX8o?t=358 || Why I Like Decentralization
like they're like I don't even want like let me just let me cook let me crush what I'm really good at and be able to do that at a higher level than I could do if I did it on my own because I couldn't even use my whole superpower to the greatest degree that I can because I would get bottlenecked much lower along

[6:18] YouTube https://youtu.be/X5RXQNtoX8o?t=371 || Why I Like Decentralization
the line doing something else that I don't want to do. So huge unlock for me and for the bigger business owners that part was probably the most valable for you. Real quick if you're a business owner and you are not growing as fast as you'd like I'd like to give you a free gift. So my team and I put together the

[6:33] YouTube https://youtu.be/X5RXQNtoX8o?t=386 || Why I Like Decentralization
$100 million scaling roadmap, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how they got past it. And so we broke it into these 10 stages and we made this little kind of quiz thing

[6:47] YouTube https://youtu.be/X5RXQNtoX8o?t=400 || Why I Like Decentralization
where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so no matter what you're struggling with, someone

[7:00] YouTube https://youtu.be/X5RXQNtoX8o?t=413 || Why I Like Decentralization
else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you deconrain the business and you're trying to scale, we'd love to help you out on the thank you page. You can just book a

[7:15] YouTube https://youtu.be/X5RXQNtoX8o?t=428 || Why I Like Decentralization
call with my team and we will look at the business, see if we can help, and if we can, we'll invite you out to Vegas and we'll do this in person live.


VIDEO
TITLE: Scaling a B2B Product Without Paid Ads
URL: https://youtu.be/X5tf1UBUAwY
PRIMARY_TOPIC: mindset
TOPICS: mindset

[0:00] YouTube https://youtu.be/X5tf1UBUAwY?t=0 || Scaling a B2B Product Without Paid Ads
We have a bar cocktail mix that we sell to B2B. Cool. Um, country clubs, resorts. You should partner with Ben Pots, who was on the cash. Yeah. Um, we do 3.5 last year in revenue. And, uh, our biggest thing that stopping us was, uh, my father, he was the main salesman that he had a position. he's doing this full-time as

[0:26] YouTube https://youtu.be/X5tf1UBUAwY?t=19 || Scaling a B2B Product Without Paid Ads
well as trying to focus on whether we should try to grow the business awareness just because a lot of people don't know about it unless they know us or referrals or just try to just get more accounts. Can you explain a little bit more about the product? Yeah, so a pin colada, strawberry daquiri, margarita, stuff like that.

[0:46] YouTube https://youtu.be/X5tf1UBUAwY?t=39 || Scaling a B2B Product Without Paid Ads
It's mainly it's a frozen product. Comes in frozen lasts two years. Once you thaw it, it lasts a week. But it's mainly for people who are high volume so you can spout out cruise ships and things like that. Yeah. Uh mainly like a frozen drink machine or like a blender. So Got it. Okay. And so the question is

[1:05] YouTube https://youtu.be/X5tf1UBUAwY?t=58 || Scaling a B2B Product Without Paid Ads
whether you should focus on awareness. Oh like growing the brand cuz it's like it's not very public. It's only mainly people that know us. We talk about it or just people who guess are like this is amazing. Like are you currently all word of mouth? Yeah basically. Okay. So you have no well you have your

[1:20] YouTube https://youtu.be/X5tf1UBUAwY?t=73 || Scaling a B2B Product Without Paid Ads
father who's who does sales. Yeah. And how does he do sales? Um previous relationships from being in the industry for over 20 years. So outbound. Yeah. Okay. So what stops you from mechanizing his existing outbound motion and then getting like 10 guys to do it? Um we haven't done it. It's just you know probably lack of Yeah. So like I

[1:44] YouTube https://youtu.be/X5tf1UBUAwY?t=97 || Scaling a B2B Product Without Paid Ads
mean if if I had to pick between more of that thing, right, and this brand new thing that you've never done, I definitely would mechanize the existing thing. Yeah. So So yeah, it's going to be a conversation that you're going to have with your father. Obviously, we can help, but like um breaking down like, okay, let's take

[1:59] YouTube https://youtu.be/X5tf1UBUAwY?t=112 || Scaling a B2B Product Without Paid Ads
this thing and break into 50 pieces because it's not like, hey, how do you do outbound? Like that doesn't work. It's like, okay, what's initial contact look like? What's first message? What's second message? What's got what's the script? What's the opener? What's the offer to get them kind of enticed once

[2:10] YouTube https://youtu.be/X5tf1UBUAwY?t=123 || Scaling a B2B Product Without Paid Ads
we have that conversation? what's the thing that we can increase the pain between where they're at and where they want to go so we can insert ourselves. Yeah. One of the biggest things at least is with getting them to actually try the product because it's like everyone's like a it's just it's another mix. So

[2:23] YouTube https://youtu.be/X5tf1UBUAwY?t=136 || Scaling a B2B Product Without Paid Ads
once they taste it it's different but you know getting to that person a decision is you know the hardest thing. So there are so many ways to do that. Um but yeah I mean you you need an outbound motion. There's probably a combination of conference um trade show that would work really well too, especially because

[2:38] YouTube https://youtu.be/X5tf1UBUAwY?t=151 || Scaling a B2B Product Without Paid Ads
you are a ta like literally taste it. Um and it would probably crush in that setting. Okay. Probably be very easy to sell. Yeah. I just don't I don't think you should go brand now, especially since you built the whole business off B2B. Yeah. I would just do more of that for now to start. Okay. Thank you.

[2:53] YouTube https://youtu.be/X5tf1UBUAwY?t=166 || Scaling a B2B Product Without Paid Ads
Yeah. No worries. If you're a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So my team and I put together the $100 million scaling roadmap, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went

[3:09] YouTube https://youtu.be/X5tf1UBUAwY?t=182 || Scaling a B2B Product Without Paid Ads
through and more importantly where they got stuck and how they got past it. And so we broke it in these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of functions of the

[3:22] YouTube https://youtu.be/X5tf1UBUAwY?t=195 || Scaling a B2B Product Without Paid Ads
business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so no matter what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap,

[3:35] YouTube https://youtu.be/X5tf1UBUAwY?t=208 || Scaling a B2B Product Without Paid Ads
plug in your business information, and if you want us to actually help you deconstrain the business and you're trying to scale, we'd love to help you out on the thank you page. You can just book a call with my team and we will look into business, see if we can help. And if we can, we'll invite you out to

[3:49] YouTube https://youtu.be/X5tf1UBUAwY?t=222 || Scaling a B2B Product Without Paid Ads
Vegas and we'll do this in person live.


VIDEO
TITLE: Why Nobody Gives You Sympathy As a Business Owner
URL: https://youtu.be/XBXHezqAZvs
PRIMARY_TOPIC: mindset
TOPICS: mindset, mindset, branding

[0:00] YouTube https://youtu.be/XBXHezqAZvs?t=0 || Why Nobody Gives You Sympathy As a Business Owner
And this is interesting because kind of like the challenges you face in the beginning. You don't have anything to say no to. Therefore, the woman in the red dress is easier to say no to or there are fewer women. Yeah. This is a challenge that nobody is going to give you any sympathy for. Yeah. It's a very unique category of challenge because the total addressable market for sympathy is basically zero because almost everybody is on their way

[0:27] YouTube https://youtu.be/XBXHezqAZvs?t=20 || Why Nobody Gives You Sympathy As a Business Owner
up and very few people are at the top and the people that are at the top are seen as having a degree of privilege that almost legitimates you twisting the knife or you poking the finger. This is how public figures can have normal everyday people on Twitter say unspeakable like heenous things to them, dehumanizing things because they do not see them as human. They don't see them as a person. There is no person on the

[0:50] YouTube https://youtu.be/XBXHezqAZvs?t=43 || Why Nobody Gives You Sympathy As a Business Owner
other side of this. There is it's they're a representation. They're a menagerie of of of ideas. Mhm. Therefore, I can say whatever I want to them because they're not they're not really a person, but they are. And the fact that before there is any status associated with tearing you down, no one is incentivized to tear you down. And you haven't changed. dude. The Lewis Kapali documentary. I've watched this twice now. Know Lewis Kapali is the singer. Scottish singer. Amazing dude.

[1:23] YouTube https://youtu.be/XBXHezqAZvs?t=76 || Why Nobody Gives You Sympathy As a Business Owner
Really fascinating story. Suffering a lot with mental health. Makes his first album and billions billions of streams. World tour. Phenomenal. And he's playing songs that he wrote in 2017 and played in working men's pubs around Scotland. The same songs go to number one. So, not just that he's become better. He's the same guy. Yeah.

[1:43] YouTube https://youtu.be/XBXHezqAZvs?t=96 || Why Nobody Gives You Sympathy As a Business Owner
The same guy. and maybe his production's improved, maybe his recording quality has improved, he's got better mastering and his voice, voice coaching's got a bit better, but he's largely the same person. He hasn't changed. And he has this quote halfway through and it really spoke to me. And he said, "Fame doesn't change you. It just changes everybody around

[2:00] YouTube https://youtu.be/XBXHezqAZvs?t=113 || Why Nobody Gives You Sympathy As a Business Owner
2 minutes you." Yeah. And that when you're on your way up, everyone roots for you because you remind them of their dreams. When you're at the top, everyone tears you down because you remind them that they gave up on them. That really Yeah. that spoke to me. I wrote an essay on this because I'm a psychopath. Yeah. Yep.

[2:20] YouTube https://youtu.be/XBXHezqAZvs?t=133 || Why Nobody Gives You Sympathy As a Business Owner
When I was a gym owner, so a lot of people don't know this, but I got I got a writing scholarship in college. Like I was a vice president of the newspaper. I was uh editor of the creative writing magazine. So like I've been writing for a long time. I enjoy writing. Um and I wrote this essay. I said I think the title of it was um everyone believes in the American dream until it comes true.

[2:42] YouTube https://youtu.be/XBXHezqAZvs?t=155 || Why Nobody Gives You Sympathy As a Business Owner
And I remember because what had happened was everybody when I when I was sleeping on the gym floor, right? Like, you know, I was the I was the underdog and everyone, you know, my clients were all like, "Oh, good for you. You know, you're going after your dream." They'd see my blanket and my pillow in the corner of the gym and they knew I was sleeping there and it was evident, you

[2:58] YouTube https://youtu.be/XBXHezqAZvs?t=171 || Why Nobody Gives You Sympathy As a Business Owner
know, I I lived there. Um I didn't have a shower. Didn't have a shower to go to the YMCA to go shower. Um and that everybody was like pro me and then people would come in, they sign up like I'm going to I'm going to support you, right? And then within nine months, I had hired people and I had a manager and

[3:14] YouTube https://youtu.be/XBXHezqAZvs?t=187 || Why Nobody Gives You Sympathy As a Business Owner
I pulled up and I remember I walked in the lobby and all the same the same people were like, "Ah, boss man's here. Oh, you're you're not too good for us now." Right? And I remember being so jarred by the experience. And I was like, "You guys rooted for me." And I was like, "And now I I did what you said you were rooting for me to do." And that

[3:38] YouTube https://youtu.be/XBXHezqAZvs?t=211 || Why Nobody Gives You Sympathy As a Business Owner
was when I realized that people want you to do well but not better than them.


VIDEO
TITLE: The Secret Language of the Highly Successful
URL: https://youtu.be/XYjQgcCvypg
PRIMARY_TOPIC: mindset
TOPICS: mindset, mindset, productivity

[0:00] YouTube https://youtu.be/XYjQgcCvypg?t=0 || The Secret Language of the Highly Successful
The first step to like becoming more successful is understanding the language that the people who are successful are using. They're actually defining the word differently. And so whatever that thing is that you actually enjoy doing where you lose track of time when you're in it, even if it's challenging, but usually it is challenging, right? Like it's not easy because then it's boring, right? Which is also why the uncertainty thing is so key, right? To not knowing if it's going

[0:22] YouTube https://youtu.be/XYjQgcCvypg?t=15 || The Secret Language of the Highly Successful
to if it's going to work or not. You are going to work though either way. um is that the people who are quote addicted to work make it easy to be addicted to work because they do things worth doing. And I think a lot of it is coming down to making sure that you take the few precious seconds that we have to do the few things that are worth doing for the rest of your life.

[0:44] YouTube https://youtu.be/XYjQgcCvypg?t=37 || The Secret Language of the Highly Successful
The more I listen to this, the better my life gets. If they don't have what you want, don't listen to what they say. There's no greater waste of time than justifying your actions to people who have a life you don't want. That was a message to my younger self. But um I remember I got in and well I won't I won't call it out. Um

[1:11] YouTube https://youtu.be/XYjQgcCvypg?t=64 || The Secret Language of the Highly Successful
let me see how I can say this the right way. Um you know what? I'll just say it. I'll whitewash the names. So, I was with a family member and we're all around the kitchen table. It's during the holidays because I don't go home very much. And they kind of started attacking me. Um, and they were like, I would never live your life. You're so unbalanced. Like

[1:36] YouTube https://youtu.be/XYjQgcCvypg?t=89 || The Secret Language of the Highly Successful
attacking. And I was like, what are you saying? And she said, I I I just would never do that. And I was like, "All right, well, what part of my life is unbalanced?" I was like, "Do you feel like my health is unbalanced?" I was like, "Do you feel like my marriage is unbalanced?" I was like, "Do you feel like my finances are unbalanced?" I was like, "What part of my life do you feel like is out of whack?" She was like, "You know, I'm I'm

[2:05] YouTube https://youtu.be/XYjQgcCvypg?t=118 || The Secret Language of the Highly Successful
not as good as with words as you are." And that was the And I was like, "Okay, so the fact that you can't make a logical argument, I'm not going to continue how that conversation went." But the the TLDDR of that was I really thought a lot about it and it came down to I wouldn't live your life. And my response to that is good. Don't.


VIDEO
TITLE: Stop Caring About What Other People Think
URL: https://youtu.be/Y5P2lMu4LQY
PRIMARY_TOPIC: mindset
TOPICS: mindset

[0:00] YouTube https://youtu.be/Y5P2lMu4LQY?t=0 || Stop Caring About What Other People Think
Before you win, everyone will ask why you're working so hard. And after you win, everyone will remind you how lucky you got. Holy dude. You know what's funny? I actually It's okay. So, I didn't know that's where the where the quote was going to go. I thought it was going to go um before you win, everyone asks you why you're

[0:17] YouTube https://youtu.be/Y5P2lMu4LQY?t=10 || Stop Caring About What Other People Think
working so hard. After you win, everyone asks you why you're working so hard. That's I mean both of those work. Yeah. And it's it's it's true. But I think in that in both of those situations, both of those things are true. Um in both of them, before you when everyone will ask you why you're working so hard,

[0:42] YouTube https://youtu.be/Y5P2lMu4LQY?t=35 || Stop Caring About What Other People Think
there's no proof that this is going in the right direction. You don't have any evidence that you're actually even good at this thing. The likelihood of a positive outcome is incredibly low. And after you win, have you not yet reached escape velocity where you don't need to do this anymore? Yeah. Um why are you capitalizing on an

[1:01] YouTube https://youtu.be/Y5P2lMu4LQY?t=54 || Stop Caring About What Other People Think
opportunity? Uh why are you capitalizing on um conquest instead of continuing to just start from opportunity at the bottom? Like because you've now reached the top of the mountain. Is enough enough? uh or dude I mean you know just so precient to start a business at that time like you you know like you really timed the market or uh

[1:23] YouTube https://youtu.be/Y5P2lMu4LQY?t=76 || Stop Caring About What Other People Think
I've been learning about um it's not venting but it's a I I can't remember what it's called. It's this particular type of put down that chicks give other chicks and I I don't think that guys have I frankly don't think that guys have like the lexical capacity to do this socially. Um, but it's something like, uh, imagine that a bunch

[1:45] YouTube https://youtu.be/Y5P2lMu4LQY?t=98 || Stop Caring About What Other People Think
of girls are at a a wedding together and there's one girl that doesn't like another one and she'll say something like, you know, I really admire your confidence. Like, I would never wear a dress like that and it's just like I'm, you know, it it looks, you know, you just with your body type like it's

[2:03] YouTube https://youtu.be/Y5P2lMu4LQY?t=116 || Stop Caring About What Other People Think
really impressive that you that you decided to wear that today. like that's just you know you've done you're com you've done really well or you know huh you you're prepared to like just eat like I you know I I can't I can't just like keep eating but it seems like you just don't really mind and it's this

[2:19] YouTube https://youtu.be/Y5P2lMu4LQY?t=132 || Stop Caring About What Other People Think
sort of odd venting come put down you know are you trying to No I'm saying the dress you know it's this sort of culpable deniability of an insult and um yeah I get the sense that the look retrospective But conversation thing is a little bit like that. It's a backhanded insult, not a backhanded compliment.

[2:45] YouTube https://youtu.be/Y5P2lMu4LQY?t=158 || Stop Caring About What Other People Think
There's a meme from Family Guy that does this exact thing. It's two girls eating lunch together, just trading insults like this, and then it just pans to two guys uh eating lunch after like a 60-second exchange of just insults. And he says, "Hey, John, I like your tie." He says, "Oh, thanks." And it says, "Men, we know how to be

[3:05] YouTube https://youtu.be/Y5P2lMu4LQY?t=178 || Stop Caring About What Other People Think
friends." That's sick. I was just thinking about that while you're saying it. Um, but it's so it's so interesting like I have I have that statement that I said at the beginning, which is um you live your life in a way that I would not prefer. And all of these things boil down to that. And I've had this as my my internal translation

[3:24] YouTube https://youtu.be/Y5P2lMu4LQY?t=197 || Stop Caring About What Other People Think
mechanism because uh before you before you win, they're saying you live your life in a way that I would not prefer. And then after you win, in Mark's example, you have won in a way that I did not prefer. And then if you continue to work, you continue to live your life in a way that I would not prefer. And so

[3:38] YouTube https://youtu.be/Y5P2lMu4LQY?t=211 || Stop Caring About What Other People Think
at the end of the day, they just cast their preferences on to you. And then somehow they expect you to give a And I think this is where I've lost friends. Um, and that's okay. And they're entitled to think that you should care and you're entitled to not care. The problem here, especially again for me and for the

[3:58] YouTube https://youtu.be/Y5P2lMu4LQY?t=231 || Stop Caring About What Other People Think
people who are the criticism hyperresponders that are listening, if you overindex or even if you just index on other people's input, you think, "Huh, maybe for a while you didn't have as many people contributing to your life as you might have wanted. And now as a porpa, how can I reject this penny? Someone's flicked me." What

[4:20] YouTube https://youtu.be/Y5P2lMu4LQY?t=253 || Stop Caring About What Other People Think
you don't realize is that this penny could have arsenic on the other side of it or it might be a fake penny or it might be a joke or it might blow up in your hand or something. You go, "Huh, well, maybe maybe this person's comment is like useful. Maybe I should take heed of this. Maybe it's something that I

[4:35] YouTube https://youtu.be/Y5P2lMu4LQY?t=268 || Stop Caring About What Other People Think
should I should listen to." And the ability to be discerning when you're not used to receiving feedback. Yeah. Is a difficult skill. And again, the I can just middle finger my way through life not listening to anybody's opinion is an interesting one, but practically it's very difficult and it's a skill

[4:52] YouTube https://youtu.be/Y5P2lMu4LQY?t=285 || Stop Caring About What Other People Think
that you need to learn. And you do need to learn. You do need to listen to feedback. Like if you had never changed how you did your podcast from day one until now, your podcast would not be what it is. Right? If I had made sales presentations, if I had written emails, if I had made products that didn't respond to feedback, then we

[5:10] YouTube https://youtu.be/Y5P2lMu4LQY?t=303 || Stop Caring About What Other People Think
would not be where we're at right now. It's a really it's a really interesting question of like how do you discern which feedback is good and which feedback isn't. Y um and I'm trying to think about what my my my perspective is on that. I think it comes down to number one aligned incentives like does this person benefit

[5:33] YouTube https://youtu.be/Y5P2lMu4LQY?t=326 || Stop Caring About What Other People Think
from me doing better. Number two is competence. Are they do they actually have sufficient domain expertise where their uh feedback would be relevant? Now, I'll be clear here. If you have a yogurt company and you want somebody to try your yogurt and your friends say, "I don't think the yogurt tastes good." Well, they probably had a

[5:52] YouTube https://youtu.be/Y5P2lMu4LQY?t=345 || Stop Caring About What Other People Think
lot of yogurt and they've eaten stuff before and so like they could very well have domain expertise. If you uh have a business that's a yogurt business and then your mother gives her opinion about how the business works and she's never run a business, that's different, right? And so so the second would be uh domain

[6:09] YouTube https://youtu.be/Y5P2lMu4LQY?t=362 || Stop Caring About What Other People Think
expertise or competence. The first is uh aligned incentives. Um and then what do you think? I think that those are like I'm trying to think of if there's I honestly think those two those two are because you can start adding on but it just makes it harder. And the first one ensures that the person is

[6:26] YouTube https://youtu.be/Y5P2lMu4LQY?t=379 || Stop Caring About What Other People Think
pointing in the same direction as you. The second one ensures that they actually know how to row a boat. Yeah. Uh so yeah, I like that. I like that. Success really just boils down to this. You got to want it more than you hate what it takes to get it. If you're willing to suck at anything for 100 days in a row, you can beat most

[6:42] YouTube https://youtu.be/Y5P2lMu4LQY?t=395 || Stop Caring About What Other People Think
people at most things. Okay. I'm so excited you said this. So, we we we talked a little bit about how well I'll rewind the clock. So, there's this quote that I read from Kobe where he said he thought that it was going to be super competitive in the NBA, but when he got into the NBA, he realized that people,

[7:07] YouTube https://youtu.be/Y5P2lMu4LQY?t=420 || Stop Caring About What Other People Think
well, they figured out that they had made it and uh weren't willing to sacrifice as much as he was to continue to win. And I would say that that that realization has been somewhat true for me, which is that like winning it's like it it hasn't gotten harder from the actual doing stuff side. There has been the trades that have been

[7:29] YouTube https://youtu.be/Y5P2lMu4LQY?t=442 || Stop Caring About What Other People Think
different than I expected. Um but especially when you're looking at, you know, the population of everyone to a 100 days of doing something in a row. Uh there was a there was a friend of mine who had a he offered a guarantee on a product that he sold and the guarantee was this. He said all you have to do you

[7:48] YouTube https://youtu.be/Y5P2lMu4LQY?t=461 || Stop Caring About What Other People Think
can get all your money back if you just open up a Google doc and say what you're going to do every day and at the end of the day you're going to say what you did. That's it. And you just do that for six weeks. That's all you have to do. And if you do that and you don't get the the results, I'll you know I'll give

[8:03] YouTube https://youtu.be/Y5P2lMu4LQY?t=476 || Stop Caring About What Other People Think
your money back. And what's crazy about that is when he was talking about it, he said, "Do you know what the completion rate of twice a day doing something is?" He's like, "It's like less than 1%." He's like, "So I can happily do it because it seems so simple." And so I think we we we underplay how simple success is

[8:25] YouTube https://youtu.be/Y5P2lMu4LQY?t=498 || Stop Caring About What Other People Think
and extrapolate an expectation of how easy it must be from that. And then we're disappointed or dissatisfied when it doesn't meet those expectations. Like it is harder than we expect, but also the rewards may be also greater than we expect. Real quick, I'm going to show you the exact 10stage road map from zero to 100

[8:48] YouTube https://youtu.be/Y5P2lMu4LQY?t=521 || Stop Caring About What Other People Think
million plus that less than 1% of companies finish I've now done multiple times. And so I can say with a lot of confidence that these are the stages as headcount increases that you need to get through. And I broke each of these down by eight different functions of the business. What the constraint feels

[9:03] YouTube https://youtu.be/Y5P2lMu4LQY?t=536 || Stop Caring About What Other People Think
like, like what are the symptoms of it when you're going through it, and then what steps we actually took to graduate. And we've done this across software, physical products, uh, service businesses, brickandmortar, all of this. And it works. And it's my gift to you. It's absolutely free. And so the link's

[9:17] YouTube https://youtu.be/Y5P2lMu4LQY?t=550 || Stop Caring About What Other People Think
in the description, but you just go acquisition.comroadmap. Just enter your info and it'll spit it right back to you. Offer.


VIDEO
TITLE: Don’t Open a Paid Community. Do This Instead
URL: https://youtu.be/YHA8KJFytIQ
PRIMARY_TOPIC: mindset
TOPICS: mindset, community, offers, leads

[0:00] YouTube https://youtu.be/YHA8KJFytIQ?t=0 || Don’t Open a Paid Community. Do This Instead
done a bit over one million in revenue on Etsy. Cool. Uh started at 16 years old. Great. Um I have a free community, two 320 members. What should I offer in paid community? Um I'm doing my best to give tons of value for free, but wanting to uh make a paid one worth it. Um so I think, you know, like this is me

[0:21] YouTube https://youtu.be/YHA8KJFytIQ?t=14 || Don’t Open a Paid Community. Do This Instead
taking money out of my own pocket right now, but I think it would still benefit you long term. I think that it might be beneficial for you if you have a demonstrated way of providing value to just make that community a free trial. So like obvious like you know I think that that might be the best the best

[0:37] YouTube https://youtu.be/YHA8KJFytIQ?t=30 || Don’t Open a Paid Community. Do This Instead
next step for you. Like if you have 320 members then it's probably engaged just flip it to a free trial and then that way your delivery and your marketing can be basically one and the same uh kind of on a go forward basis. You could obviously start a second community. It just takes more work to manage two

[0:52] YouTube https://youtu.be/YHA8KJFytIQ?t=45 || Don’t Open a Paid Community. Do This Instead
communities. And I would say the big risk is that the free community like kind of dies when you take out all the best people and put them in the paid community is something that we've seen. Again, this is me not serving myself here because obviously I'm incentivized to tell you to open more communities,

[1:04] YouTube https://youtu.be/YHA8KJFytIQ?t=57 || Don’t Open a Paid Community. Do This Instead
but my reputation matters more to me. So, um, that's probably what that's probably what I would end up doing.


VIDEO
TITLE: “What is the best advice you’ve ever heard or received?”
URL: https://youtu.be/YNy1pdCAGs4
PRIMARY_TOPIC: mindset
TOPICS: mindset

[0:00] YouTube https://youtu.be/YNy1pdCAGs4?t=0 || “What is the best advice you’ve ever heard or received?”
Alex, what is the best advice you've ever heard or received? Do so much work it would be unreasonable for you not to be successful. Second question, what is the worst advice you've ever heard or received? Follow your passion. Question number three, a piece of advice you wish you received sooner. Find people better than you and do

[0:22] YouTube https://youtu.be/YNy1pdCAGs4?t=15 || “What is the best advice you’ve ever heard or received?”
whatever you can to get them to help you, including helping them first without expectation. Question number four, a lesson that took you far too many times to learn. Focus. One thing allin. And fifth and final question, we ask this to every guest who's ever been on the show. If you could create one law

[0:40] YouTube https://youtu.be/YNy1pdCAGs4?t=33 || “What is the best advice you’ve ever heard or received?”
that everyone had to follow, what would it be? Everyone has to give all their wealth away at the end of their life. I love that one. But not to your kids. But not No, but it has to Yeah, exactly. Has to be given away to kids or or it doesn't matter. Yeah. No, not to your kids. Like Yeah. Yeah. You're saying beyond your kids.

[0:58] YouTube https://youtu.be/YNy1pdCAGs4?t=51 || “What is the best advice you’ve ever heard or received?”
Yeah. My friend just told me the other day that his dad just took him out the will and his dad's given all his money away to charity and all the kids are not getting anything. He was heartbroken. He was like, "Oh god, I thought I was going to pay off the mortgage on my house." It's so funny. So, there's a Sanskrit saying around that

[1:12] YouTube https://youtu.be/YNy1pdCAGs4?t=65 || “What is the best advice you’ve ever heard or received?”
which is um uh if you have a good son, there's no need to accumulate wealth. If you have a bad son, there's no point to accumulate wealth. And so at the end of the day, that's I mean that's my worldview, which is the reason that I I want the reason that I would want the game to be structured so that

[1:30] YouTube https://youtu.be/YNy1pdCAGs4?t=83 || “What is the best advice you’ve ever heard or received?”
everybody has to give all their stuff away at the end is because if you look at second and third order consequences of that, the people who are the best at allocating or sorry, aggregating capital, the people are the best at making money uh would be the ones who are also the best at allocating it. And

[1:42] YouTube https://youtu.be/YNy1pdCAGs4?t=95 || “What is the best advice you’ve ever heard or received?”
so you would actually have the the best tools and the people who are best skilled to use them. And so if you know you have to give it away, then at some point near the the later part of your life, you would stop trying to amass um and start trying to you'd focus on giving. And I think most people who do

[1:56] YouTube https://youtu.be/YNy1pdCAGs4?t=109 || “What is the best advice you’ve ever heard or received?”
give get addicted to giving because they realize they actually it fills a hole that the wealth never did. Yeah. Right. And so what ends up happening though is that from a societal perspective is that if all the best allocators of capital then tried to solve all the world's problems with the capital they had, so many fewer problems

[2:10] YouTube https://youtu.be/YNy1pdCAGs4?t=123 || “What is the best advice you’ve ever heard or received?”
would exist that would the whole world would get better. The other downstream effect of that is that it would get rid of a huge amount of kind of the cronyism, the the nepatism, the things where, you know, these these seventh generation massive, you know, wealth uh trust fund, you know, kids who like it

[2:25] YouTube https://youtu.be/YNy1pdCAGs4?t=138 || “What is the best advice you’ve ever heard or received?”
doesn't serve the kids either. You look at those families, they're a mess. Um pressure. Yeah. Yeah. On on so many reasons. Um and so I'm a big believer in equal opportunity, not equal outcomes. And so if everybody's slate was clean day one because no one got daddy's inheritance, then everyone starts at zero as close as

[2:42] YouTube https://youtu.be/YNy1pdCAGs4?t=155 || “What is the best advice you’ve ever heard or received?”
possible. Obviously genetics, you know, can can play play a factor there, but I think that's as as equal of a start as we can get. And then everyone starts at zero and and the ones who super win then turn into super givers. And I like that. Real quick, if you're a business owner and you are not growing as fast as you'd

[3:00] YouTube https://youtu.be/YNy1pdCAGs4?t=173 || “What is the best advice you’ve ever heard or received?”
like, I'd like to give you a free gift. So my team and I put together the $100 million scaling road map which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how they got past it. And

[3:15] YouTube https://youtu.be/YNy1pdCAGs4?t=188 || “What is the best advice you’ve ever heard or received?”
so we broke it into these 10 stages and we made this little kind of quiz thing where if you put in your business information it'll tell you where you're at and the most important part for you what to do for each of functions of the business across product marketing sales customer success recruiting IT human

[3:28] YouTube https://youtu.be/YNy1pdCAGs4?t=201 || “What is the best advice you’ve ever heard or received?”
resources and finance. And so no matter what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. You can go to acquisition.comroadmap, plug in your business information, and if you want us to actually help you deconstrain the business and you're

[3:43] YouTube https://youtu.be/YNy1pdCAGs4?t=216 || “What is the best advice you’ve ever heard or received?”
trying to scale, we'd love to help you out on the thank you page. You just book a call with my team and we will look at the business, see if we can help. And if we can, we'll invite you out to Vegas and we'll do this in person


VIDEO
TITLE: Give Without Expectation
URL: https://youtu.be/YwAfiVpmh0E
PRIMARY_TOPIC: mindset
TOPICS: mindset

[0:00] YouTube https://youtu.be/YwAfiVpmh0E?t=0 || Give Without Expectation
on uh giving out free samples, you know what I mean? Like the like from a from a products perspective, you're you're you're giving it out for free. And so fundamentally, you're incurring cost to give this thing to somebody and in your mind, you're get incurring this huge cost because there's also all the time

[0:12] YouTube https://youtu.be/YwAfiVpmh0E?t=5 || Give Without Expectation
of formulation and and and getting the the right cap size and like all that stuff and and you're giving them out and the person just receives it in two seconds, but they don't know that it took you 5 months to put that whole thing together. And so you feel like you're like, you need to love this, right? Um, but I think that you do it

[0:27] YouTube https://youtu.be/YwAfiVpmh0E?t=20 || Give Without Expectation
kind of effortlessly just from me just from the 5 seconds of me just saying this. Um, is that you're also giving without a lot of expectation. And the only expectation you have is that you tell me that it sucks. Like just you serve me better by telling me it blows than by lying to me. And so this is also just like one of

[0:44] YouTube https://youtu.be/YwAfiVpmh0E?t=37 || Give Without Expectation
eight ways of talking to let people know about your stuff is letting friends know. I just start there because it's the cheapest and easiest. Um, but with uh services, you can do the same thing, but the nice thing with services is that you can change it kind of in real time based on feedback. And so asking someone

[0:58] YouTube https://youtu.be/YwAfiVpmh0E?t=51 || Give Without Expectation
if you can do something for them, uh, you can change what you're asking to do for them until they're like, "Yeah, I would love that. Can you take care of that for me?" And then all of a sudden, you can see the interest, their eyes let up, they engage with you, and you're like, "Okay, maybe maybe this is right."

[1:10] YouTube https://youtu.be/YwAfiVpmh0E?t=63 || Give Without Expectation
But the whole time though and maybe this committee will love this aspect is that if you give without reciprocity um you only get you because like the sorry give without expectation uh then anything you get back is just bonus. If you're giving in order to then you will always be let down and that's like that's just hard to

[1:30] YouTube https://youtu.be/YwAfiVpmh0E?t=83 || Give Without Expectation
take but it's just reality. And so I think the the more you can do that, I mean the reason I built my brand this way was just on the thesis that if I gave more stuff that was better than everyone else in my mind, I'm sure there many people who do better things um for free that eventually I had no I have no

[1:50] YouTube https://youtu.be/YwAfiVpmh0E?t=103 || Give Without Expectation
monet you know like there's no monetization master plan. It's just eventually uh an opportunity would come up that would make sense and so u and it has worked out that way but you the amount of people that you know asked me to do x y and z for for a quick you know whatever money dollar uh is a lot and it

[2:05] YouTube https://youtu.be/YwAfiVpmh0E?t=118 || Give Without Expectation
continues to increase but it's because they can see that there's this goodwill deposit um in an audience and it's just that the audience size just starts really small and it grows and when I was uh starting out one of the easiest frames of mine that helped me get through kind of like the shitty the second way of letting people know is

[2:22] YouTube https://youtu.be/YwAfiVpmh0E?t=135 || Give Without Expectation
letting people know publicly when you post stuff on social media for free. Um is that when I would see like I would click and see the little views and it would be like 17 views. Um I actually imagined a room like this. So I was like well if I would get in front of a room of 17 people or 22 people and they wanted to hear something

[2:39] YouTube https://youtu.be/YwAfiVpmh0E?t=152 || Give Without Expectation
that I had I was like that would feel fine. I'd be like oh cool they like it's like a class presentation. And so just framing it that way is like in the real world rather than like looking at Instagram and social media metrics as and comparing those metrics to Mr. Beast, but just comparing it to the real

[2:53] YouTube https://youtu.be/YwAfiVpmh0E?t=166 || Give Without Expectation
world, I was like, "Oh, this is actually making an impact." And so that actually got me through a lot of the early uh because a lot of people don't know is like my podcast. I was telling the beginning of the story earlier um I made I made podcasts for I'm now on my sixth as of July, I think my sixth year of

[3:08] YouTube https://youtu.be/YwAfiVpmh0E?t=181 || Give Without Expectation
making podcasts. For the first four and a half years, uh, I averaged two to three thousand downloads a month. And that's okay. There's not, you know, nothing wrong with that. Um, but it stayed there for the entire time. But for me, I was like, I'm giving a keynote every month. All right, that's not bad. You know, three, you know,

[3:28] YouTube https://youtu.be/YwAfiVpmh0E?t=201 || Give Without Expectation
three times a week I do that in total and that all of those together is a keynote every month. And I was like, that's not bad. So if I had to talk for a full day, because that's pretty much what a month of podcast was. sounds like for a keynote. That's a worthy trade. And so I think if you can reframe it

[3:42] YouTube https://youtu.be/YwAfiVpmh0E?t=215 || Give Without Expectation
that way, it can get you through the early the early uh the early rise. Real quick, if you're a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So my team and I put together the $100 million scaling roadmap, which is basically 200 hours of us looking over

[3:56] YouTube https://youtu.be/YwAfiVpmh0E?t=229 || Give Without Expectation
all the portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how they got past it. And so we broke it in these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're

[4:10] YouTube https://youtu.be/YwAfiVpmh0E?t=243 || Give Without Expectation
at and the most important part for you, what to do for each of the functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so no matter what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to

[4:24] YouTube https://youtu.be/YwAfiVpmh0E?t=257 || Give Without Expectation
give you this thing absolutely free. free. You can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you deconrain the business and you're trying to scale, we'd love to help you out on the thank you page. You can just book a call with my team and we will look at

[4:38] YouTube https://youtu.be/YwAfiVpmh0E?t=271 || Give Without Expectation
the business, see if we can help, and if we can, we'll invite you out to Vegas and we'll do this in person live.


VIDEO
TITLE: How to avoid tons of problems in life
URL: https://youtu.be/YzrsugIBPIs
PRIMARY_TOPIC: mindset
TOPICS: mindset, productivity, mindset

[0:00] YouTube https://youtu.be/YzrsugIBPIs?t=0 || How to avoid tons of problems in life
How to avoid tons of problems in life. Go to bed on time. So, I love these. I want to find single behaviors that have many positive outcomes. So, if you think about leverage as what you get for the effort you put in. If you have lots of leverage, then it means you can do one thing and get many big outcomes,

[0:22] YouTube https://youtu.be/YzrsugIBPIs?t=15 || How to avoid tons of problems in life
right? Or one very big outcome. That's high leverage. If you put a lot of work in and get a very little bit out of it, you have low leverage. And so the highest form of leverage I think of are what's one behavior or one skill that I can learn that then has many many downstream impacts. And so for, and this

[0:38] YouTube https://youtu.be/YzrsugIBPIs?t=31 || How to avoid tons of problems in life
is specifically, I'll say for the the 20-ish year old, so 20 to 30, 20 to 35, if you can simply go to bed on time, you avoid drinking and getting in a DUI, you avoid early pregnancies, you avoid missing messing up your work because you don't sleep well, because uh you show up hung over the next day, and then you

[1:01] YouTube https://youtu.be/YzrsugIBPIs?t=54 || How to avoid tons of problems in life
don't get the career advancement that you want, or you get the judgments from your co-workers from the fact that you're responsible. because you drink, even though it might have been responsible drinking, but you still smell like booze because it's in your system. If you go to bed on time, it's less likely that you'll get mugged.

[1:17] YouTube https://youtu.be/YzrsugIBPIs?t=70 || How to avoid tons of problems in life
It's less likely you'll be in a car accident. Like, there's there's all of these downstream impacts from one single behavior. And you also have better quality sleep in general if you go to sleep at the same time every day over and over again. So, that means that you have life extension things that happen.

[1:31] YouTube https://youtu.be/YzrsugIBPIs?t=84 || How to avoid tons of problems in life
You look younger. And so now 5 years, 10 years later, people are like, "Wow, you look so good for your eight." There's all of these things from one central behavior, which is just go to bed on time. And so if you want the action for this, you set your alarm for when you go to bed, not for when you wake up. If you set your alarm for when

[1:49] YouTube https://youtu.be/YzrsugIBPIs?t=102 || How to avoid tons of problems in life
you go to bed, you will always be able to wake up naturally at whatever time you wake up. And it's very difficult to oversleep when you go to bed at 9 because you can get 8 hours of sleep and still be up by 5. What are some of the other behaviors that fit in that category, do you think? Oh, the the the mega bang behaviors.

[2:10] YouTube https://youtu.be/YzrsugIBPIs?t=123 || How to avoid tons of problems in life
Give you one that a friend gave me one thing. Uh buying a dog was his. So, um externalizing your sense of self, having something which gives you unconditional love. Uh your step count has just quadrupled at least. uh there is a sort of degree of um responsibility. It's sort of early onset uh furry child rearing that makes you a

[2:36] YouTube https://youtu.be/YzrsugIBPIs?t=149 || How to avoid tons of problems in life
better parent in future. Just downstream from this one decision, an in essentially infinite number of good things happen. What are you grinning at me for? My team's smiling cuz they know that there's probably like one thing that I tell everyone not to do. Get a dog. Yeah. Wow. Why don't you want them get a dog?

[2:53] YouTube https://youtu.be/YzrsugIBPIs?t=166 || How to avoid tons of problems in life
So I think that getting a dog for the reasons that you outlined makes sense for living life satisfaction. Like if you don't walk, walking a dog is a good thing. If I already walk, I don't get that benefit. If I have interpersonal relationships and an outside version of awareness of self, then I don't necessarily get the benefit. But

[3:14] YouTube https://youtu.be/YzrsugIBPIs?t=187 || How to avoid tons of problems in life
there are significant costs to having a dog which for me from a making money perspective because that is the game that I like to play. Uh it costs a lot. Dogs cost a tremendous amount. And so they cost you not being able to go to events. They cost you having to break up in the middle of the day to go home to

[3:32] YouTube https://youtu.be/YzrsugIBPIs?t=205 || How to avoid tons of problems in life
let the dog out. They cost actual money. Uh the amount of total time that you spend walking the dog if you already work out is most of the time just wasted. Now, you could say, "Hey, I'm listening to a podcast." Fine. But if it but it will interrupt a deep work for the most part. And so I uh so to give

[3:51] YouTube https://youtu.be/YzrsugIBPIs?t=224 || How to avoid tons of problems in life
you context on how extreme I am about this, uh Leila uh bought a dog and then I uh got her to give it away. Uh what sort of dog was it? King Charles um Spaniel the little Nice strong British dog. Very Yeah, super nice dog. Nothing wrong with the dog. Good dude. Racist decision. Yes. And so I uh we just gave it to

[4:12] YouTube https://youtu.be/YzrsugIBPIs?t=245 || How to avoid tons of problems in life
somebody else in a good home and it's very happy. And you know what? It probably forgot about me instantly. What else? What are some of these other big I mean there's obviously the exercise because like if you think about the what are the what are the big things that cuz the dog one was downstream from I mean

[4:28] YouTube https://youtu.be/YzrsugIBPIs?t=261 || How to avoid tons of problems in life
for me a big one there is exercise like if you walk fitness it's like physical and psychological health basically. Yeah. So it has multiple there. Um I would say eating your body weight and grams of protein per day. So if we think about uh lean body mass is one of the big predictors for long-term health and things like that.

[4:50] YouTube https://youtu.be/YzrsugIBPIs?t=283 || How to avoid tons of problems in life
Um there are only three things that are anabolic. Hormones, resistance training, and protein. Like if someone doesn't eat protein and they start eating protein, they have more muscle. Like you don't have to exercise. If you just eat more protein, you gain muscle because you have you lose less muscle because more

[5:06] YouTube https://youtu.be/YzrsugIBPIs?t=299 || How to avoid tons of problems in life
of it comes from your diet than eating away the muscle you have. That's it. Like those are the three things. And so like you can do one of them. And the nice thing is for most people who want to operationalize this, there's this big idea and I'm not going to get into food and fitness stuff cuz dear god, but

[5:27] YouTube https://youtu.be/YzrsugIBPIs?t=320 || How to avoid tons of problems in life
people think I have to eat healthy and it's this big amorphous thing. But if we chunk it down, it means that you need to pick two things that you like to eat in the morning that have the macros that you need to hit. And you can try as many times as you want because you only need one or two that you actually like and

[5:43] YouTube https://youtu.be/YzrsugIBPIs?t=336 || How to avoid tons of problems in life
then you can stick with it. This is one of the best insights that you had about diet, which is people over complicate trying to deconstruct what a diet consists of. But if you actually look at what you eat across a year, it's probably five meals on rotation, maybe less. I think I've probably got three

[6:01] YouTube https://youtu.be/YzrsugIBPIs?t=354 || How to avoid tons of problems in life
good meals in my locker. You know, my my Gordon Ramsay would be ashamed of us coming from the same country. So, okay, we'll just optimize those three meals or those five meals and that's it. And the thing is is that a lot of personal development things, business things are a lot like that where they feel like an elephant when

[6:20] YouTube https://youtu.be/YzrsugIBPIs?t=373 || How to avoid tons of problems in life
you are trying to trying to break down this mat like I have to learn nutrition. And I have there's five meals, 10 meals max that you eat 90% of the time. You just need to shift the dynamic of those meals. Even the restaurants that you go to, even the way that you order your food in the restaurants, that's it. And so that would be one that

[6:39] YouTube https://youtu.be/YzrsugIBPIs?t=392 || How to avoid tons of problems in life
I would say is a super high leverage. One thing you can do is just change the three to five meals that you eat most commonly to be the ones that are more aligned with what you want and go to bed on time. and go to bed. I mean, shoot, if you go to bed on time and you do that, king of the world. King of the world. Real quick, if you're a

[6:59] YouTube https://youtu.be/YzrsugIBPIs?t=412 || How to avoid tons of problems in life
business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So, my team and I put together the $100 million scaling roadmap, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly, where they got stuck and

[7:15] YouTube https://youtu.be/YzrsugIBPIs?t=428 || How to avoid tons of problems in life
how they got past it. And so we broke it into these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer

[7:27] YouTube https://youtu.be/YzrsugIBPIs?t=440 || How to avoid tons of problems in life
success, recruiting, IT, human resources, and finance. And so no matter what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you

[7:43] YouTube https://youtu.be/YzrsugIBPIs?t=456 || How to avoid tons of problems in life
deconstrain the business and you're trying to scale, we'd love to help you out on the thank you page. You can just book a call with my team and we will look at the business, see if we can help, and if we can, we'll invite you out to Vegas and we'll do this in person live.


VIDEO
TITLE: The Winner’s Mindset Is a Contradiction
URL: https://youtu.be/Z4gDx5tVax4
PRIMARY_TOPIC: mindset
TOPICS: mindset, mindset, wealth

[0:00] YouTube https://youtu.be/Z4gDx5tVax4?t=0 || The Winner’s Mindset Is a Contradiction
And from you, I think the winner's mindset sits in the uncomfortable place between two surface level contradictions. Extreme paranoia in the present and unshakable faith in the future. The tension between the two makes someone hard to beat today and hard to outlast tomorrow. The cynics get to be right and the optimists get to be

[0:17] YouTube https://youtu.be/Z4gDx5tVax4?t=10 || The Winner’s Mindset Is a Contradiction
rich. One of the biggest fallacies of the advice from people who are in your current situation is that they are right most of the time. When you bring ao a girl home, 99 times out of 100 when your parents say, "She's not the girl. I don't like her. She won't last, they're right every single time except for the one time it

[0:38] YouTube https://youtu.be/Z4gDx5tVax4?t=31 || The Winner’s Mindset Is a Contradiction
matters and you end up marrying the person, right? Like when they say like you're not going to succeed like this idea of yours, it's not going to last." And they're right every single time except for the one time that matters when you hit it big. And so it's one of those things where they are right more

[0:53] YouTube https://youtu.be/Z4gDx5tVax4?t=46 || The Winner’s Mindset Is a Contradiction
times but they are not more right. So good. Yeah. I um I wonder whether it's a function of all of our opinions being permanently etched in stone on social media that it's very easy to seem smart to have a hetradox idea if you go against the mainstream because it's romantic. Oh, I I I I had this alternative opin I I had

[1:24] YouTube https://youtu.be/Z4gDx5tVax4?t=77 || The Winner’s Mindset Is a Contradiction
this negative opin I'm not I'm not like one of those sheep. I'll I'll I'll believe that things are going to be worse than they are. And then if it turns out better, guess what? I set your expectations super low. Congratulations. You can thank me later. You're like that is distilled down British culture at its worst.

[1:44] YouTube https://youtu.be/Z4gDx5tVax4?t=97 || The Winner’s Mindset Is a Contradiction
Yeah. is low expectations. Low expectations delivered through satirical cynicism. Yeah. Why are you doing that? That's lame. That's for losers. That's something that we wouldn't do. You should stop doing the different thing. Tall Poppy, you're the one that gets cut down. And it's all that it's like all it it shows

[2:13] YouTube https://youtu.be/Z4gDx5tVax4?t=126 || The Winner’s Mindset Is a Contradiction
to me now is a kind of group think almost like the worst kind of mental telepathy where everybody believes the most unuseful thoughts that everybody else has. Yeah. at scale and all it does is lower the bar that you need to get up. I think it's that that you're right thing which is someone says that's lame,

[2:43] YouTube https://youtu.be/Z4gDx5tVax4?t=156 || The Winner’s Mindset Is a Contradiction
that sucks, blah blah blah and you just say like you're right. It does. You just keep punking the game. Like when anyone comes to try and like like they're they're playing a different game than you. So, you shouldn't try and play by their rules cuz they're going to try and get you to play their game so that

[2:58] YouTube https://youtu.be/Z4gDx5tVax4?t=171 || The Winner’s Mindset Is a Contradiction
they can beat you at that game, which is the status game of that little circle, but you're playing a much wider game that includes more players. And so, even though locally you have these your your incoming information that you're taking in is disproportionate from people that you're not actually playing against. And

[3:15] YouTube https://youtu.be/Z4gDx5tVax4?t=188 || The Winner’s Mindset Is a Contradiction
so, it's basically just noise. It's irrelevant because if you look on a long enough time horizon, the likely that you're act like I mean again I think about death a lot but the the idea that.


VIDEO
TITLE: The Fallacy of the Perfect Pick
URL: https://youtu.be/ZYvbh376pbc
PRIMARY_TOPIC: mindset
TOPICS: mindset, mindset, career

[0:00] YouTube https://youtu.be/ZYvbh376pbc?t=0 || The Fallacy of the Perfect Pick
I have led a toothless life. A toothless life. I have never bitten into anything. I was waiting. I was reserving myself for later on. And I have just noticed that my teeth have gone. A lot of people wait for perfect conditions to start, but don't realize that starting is the perfect condition. And the part of that quote that I like a lot

[0:36] YouTube https://youtu.be/ZYvbh376pbc?t=29 || The Fallacy of the Perfect Pick
from little French is uh your teeth can get sharper and stronger too. So that he's saving himself to use his teeth, but he could have had all of his teeth at the end if he had been using them the whole time. Mhm. And so we have this idea, I call it the fallacy of the perfect pick, but thinking that you're going to have this

[0:58] YouTube https://youtu.be/ZYvbh376pbc?t=51 || The Fallacy of the Perfect Pick
one shot, this one pick of this one opportunity, this one podcast, this one whatever that's going to take you all the way. But it's the habit of biting that takes you all the way, not where you choose to bite the first time. And I obviously now have a huge history of this and you do too, which is we have

[1:24] YouTube https://youtu.be/ZYvbh376pbc?t=77 || The Fallacy of the Perfect Pick
learned to just bite and know that our teeth will get stronger and we will learn how to chomp down along the way. And waiting to begin never got anyone anywhere. Yeah, I had I kind of became obsessed with this belief that one day life's duties will be out of the way and then you can finally start doing the thing

[1:54] YouTube https://youtu.be/ZYvbh376pbc?t=107 || The Fallacy of the Perfect Pick
that you want to do or you're meant to do. Uh Marie Luis von France says she calls it the provisional life which I love. There is this strange feeling that one is not yet in real life. For the time being one is doing this or that but there is always the fantasy that sometime in the future the real thing

[2:11] YouTube https://youtu.be/ZYvbh376pbc?t=124 || The Fallacy of the Perfect Pick
will come about. It's also known as deferred happiness syndrome. The common feeling that your life has not yet begun. That your present reality is a mere prelude to some idilic future. This idol is a mirage that'll fade as you approach, revealing that the prelude you rush through was in fact the one to your

[2:27] YouTube https://youtu.be/ZYvbh376pbc?t=140 || The Fallacy of the Perfect Pick
death. There really isn't any other time. And the more you know like this is one of the I guess melancholy realizations of getting older that you actually think, oh my, you know what it is? There are things that I can't do now that I could have done before. It is going for both of us, it is going to get linearly harder to build

[2:51] YouTube https://youtu.be/ZYvbh376pbc?t=164 || The Fallacy of the Perfect Pick
muscle for the rest of time. It's never going to be as easy as it was 10 years ago to build muscle. And you go, okay, well, that's an argument for starting sooner. And the same thing goes for becoming more psychologically healthy, for becoming more balanced, for becoming more wealthy, for investing in good

[3:09] YouTube https://youtu.be/ZYvbh376pbc?t=182 || The Fallacy of the Perfect Pick
habits. friends. Oh, God. Christopher Hitchens, it is a melancholy lesson of older life that you can no longer make old friends. Like, find your people now. Find your people right now and become friends with them. Find your habits right now and start doing them. Yeah. It's never been easier to get in

[3:34] YouTube https://youtu.be/ZYvbh376pbc?t=207 || The Fallacy of the Perfect Pick
muscle than it was 10 years ago. It's never been easier to make money than it was 10 years ago. But it'll also never be easier than it is right now. It'll only get harder. And so that's actually like a pretty strong impetus to do it now. It'll literally never get easier. Real quick, if you're a business owner

[3:52] YouTube https://youtu.be/ZYvbh376pbc?t=225 || The Fallacy of the Perfect Pick
and you are not growing as fast as you'd like, I'd like to give you a free gift. So my team and I put together the $100 million scaling road map, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly where they

[4:06] YouTube https://youtu.be/ZYvbh376pbc?t=239 || The Fallacy of the Perfect Pick
got stuck and how they got past it. And so we broke it into these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of functions of the business across product, marketing,

[4:19] YouTube https://youtu.be/ZYvbh376pbc?t=252 || The Fallacy of the Perfect Pick
sales, customer success, recruiting, IT, human resources, and finance. And so no matter what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information, and

[4:33] YouTube https://youtu.be/ZYvbh376pbc?t=266 || The Fallacy of the Perfect Pick
if you want us to actually help you deconrain the business and you're trying to scale, we'd love to help you out on the thank you page. You can just book a call with my team and we will look at the business, see if we can help, and if we can, we'll invite you out to Vegas and we'll do this in person live.


VIDEO
TITLE: Why 99% of People Quit
URL: https://youtu.be/ZmfrzHVMb3k
PRIMARY_TOPIC: mindset
TOPICS: mindset

[0:00] YouTube https://youtu.be/ZmfrzHVMb3k?t=0 || Why 99% of People Quit
Uh whenever I get to a low point where I think why do I even bother? I just remind myself this is where most people stop and this is why they don't win. And this relates to another one which is a reminder for the gladiators in the arena who feel beat up and scarred with no hope in sight. Building a business is

[0:14] YouTube https://youtu.be/ZmfrzHVMb3k?t=7 || Why 99% of People Quit
hard. Hard feels shitty. This is what hard feels like. And this is why most people can't do it. But you can. This is what hard feels like. Is so nice to lean on. It is so nice to lean on. Take me through that low point. There's actually a story I'm getting a little goosebumps telling him. So um I was way back in my day um like you a

[0:39] YouTube https://youtu.be/ZmfrzHVMb3k?t=32 || Why 99% of People Quit
party party promoter but I was in a fraternity. So I was president of the fraternity. This was Yeah. And this was my first semester being president. And so you have a pledge class. You you get two pledge classes as a president. You get a fall and a spring and then that's your your tenure and then another

[0:52] YouTube https://youtu.be/ZmfrzHVMb3k?t=45 || Why 99% of People Quit
president comes in. And what we knew, and this will be really interesting for the audience from a human behavior perspective, is that like clockwork, every time we'd start a new pledge class within 14 days, 10 to 14, it was like clockwork, they would all get together and they'd revolt and they'd say, "We

[1:06] YouTube https://youtu.be/ZmfrzHVMb3k?t=59 || Why 99% of People Quit
don't want to do it anymore. This isn't what we signed up for. This is way harder than we thought it was going to be. Like, we thought we're just going to party with you guys." Like, that's what we expected. Which also shows you how long it takes people to adapt or acclimate to a very a significantly more difficult situation,

[1:21] YouTube https://youtu.be/ZmfrzHVMb3k?t=74 || Why 99% of People Quit
right? I'll tell you what happens after and then I'll tell you what happened in between. After we have this kind of talk that we had and I'll tell you how I how I explained it when I was president. Um all of a sudden it all vanishes because their expectations of reality have completely reset. We break reality like

[1:37] YouTube https://youtu.be/ZmfrzHVMb3k?t=90 || Why 99% of People Quit
in the first 10 to 14 days it's so painful for them because it's such a a contrast doing not the fun stuff. What's not fun? Oh my god. I mean they can't drink, can't talk to girls. The only people they could talk to are brothers or each other and we're mean to them. So, they could really only talk to each other.

[1:54] YouTube https://youtu.be/ZmfrzHVMb3k?t=107 || Why 99% of People Quit
And the whole point here is that we're trying to get them close together because it's a bunch of dudes who don't know each other from different parts of the campus, right? And we have to get them in 8 to 12 weeks to leave as one unit of people who know everything about one another, that trust one another,

[2:05] YouTube https://youtu.be/ZmfrzHVMb3k?t=118 || Why 99% of People Quit
that know everything about the other people in the house. So, it's like, how do you do that? Well, there's only x amount of communication you can have every day. So, let's cut out anybody who's not us. Okay? And then if we really want them to be close together, we'll also reinforce that we're mean. But part of what they had to do is they

[2:18] YouTube https://youtu.be/ZmfrzHVMb3k?t=131 || Why 99% of People Quit
had to learn everything about everyone else in the house. And so every pledge has to do something that would impress a brother and then they get a signature from their brother being like, "I approve of you." And you have to get every single brother's signature by the time you're done, right? And so that's

[2:30] YouTube https://youtu.be/ZmfrzHVMb3k?t=143 || Why 99% of People Quit
where each of those side quests become as insane as you might imagine, right? And there's lots of, you know, there was lots of hazing back in the day, which is not fun, and you know, a lot of sleepless nights and things like that. And you go from like partying with girls, feeling like you're top of the

[2:44] YouTube https://youtu.be/ZmfrzHVMb3k?t=157 || Why 99% of People Quit
world, all these brothers feeding you drinks, being like being like, "You're awesome, dude." to then like the next day, and this is literally how it happens. This is how like the breaking reality happens. We do this huge party to like launch the new class. And the next morning, they all wake up, they're

[2:56] YouTube https://youtu.be/ZmfrzHVMb3k?t=169 || Why 99% of People Quit
all like they all sleep at the house cuz that's one of the the requirements. And they're all hung over, got their ties, like vomit in the corner, whatever. And we're like, "Great, clean it up." And they're like, "What?" because up to this point they haven't cleaned after a party cuz all they did is got to party, see

[3:11] YouTube https://youtu.be/ZmfrzHVMb3k?t=184 || Why 99% of People Quit
the girls, and then leave. But then all of a sudden they're like mopping vot in the corner and they're hung over and they feel terrible and they're like, "What the This is what I signed up for." Right? So anyways, two weeks of this, they get together and they wanted me to meet them and this always happens

[3:26] YouTube https://youtu.be/ZmfrzHVMb3k?t=199 || Why 99% of People Quit
cuz they want to meet on their their turf and I'm like, "All right, guys. What's up?" And so it's just me, all right, and my vice president and like 25 guys. So there's like a, you know, there's like a size comparison of like just animalistically there's way more of them than there is of me. And so I just

[3:41] YouTube https://youtu.be/ZmfrzHVMb3k?t=214 || Why 99% of People Quit
asked them a couple questions. I was like, who here before pledging started was like, I want to be a part of this house. The guys are like, you know, me. Okay. Like, okay, got it. Who here thought it was going to be easy? I'm like, who here thought it would be hard? They raised their hands. I'm like, "Guys, this is what hard feels

[4:02] YouTube https://youtu.be/ZmfrzHVMb3k?t=235 || Why 99% of People Quit
like." And all of a sudden, there's just like this big exhale in the room. They're like, "Expectations get reset. This is normal. You wanted this thing. You expected to be hard. Reality now matches conditions. Sorry. Expectations now match conditions. This is what hard feels like." And then all of a sudden, it's

[4:23] YouTube https://youtu.be/ZmfrzHVMb3k?t=256 || Why 99% of People Quit
like they got permission to feel shitty. And by getting permission to feel shitty, they stop feeling shitty because they're like, "This is just my new world." And so then, you know, you're like, "Listen, you give eight weeks, you're going to get three and a half years. Other people going to do are going to drive you around late at night.

[4:36] YouTube https://youtu.be/ZmfrzHVMb3k?t=269 || Why 99% of People Quit
Other people are going to clean after you." Like, it's a good investment, right? And that it was a good deal. Like, you give one semester and you get the rest of them to just do whatever you want. Um, but that concept, like that quote on both of those came from that experience of having someone tell me, "This is what

[4:51] YouTube https://youtu.be/ZmfrzHVMb3k?t=284 || Why 99% of People Quit
hard feels like. This is where most people stop and this is why they don't win is also another beautiful uh bit of motivation and given that I spent a little bit of time with Gogggins and Cam Haynes two guys I was telling you about this before you said must be nice as we walked in. So Cameron Haynes bow hunter extraordinaire lives

[5:10] YouTube https://youtu.be/ZmfrzHVMb3k?t=303 || Why 99% of People Quit
in Oregon and he has behind the power rack in his garage where he lifts he has must be nice written and I was like why why why have you got that put up on there? Uh, and he was like, "It's because everyone says must be nice to be you, Cam. Must be nice to be sponsored by Hoight and all of these like top

[5:26] YouTube https://youtu.be/ZmfrzHVMb3k?t=319 || Why 99% of People Quit
level bow things and go on Rogan." He was, uh, there was a video that went super viral of Gogggins losing his after Jon Jones won last weekend. Uh, and the guy that he's hugging his cam. So, it's like, "It must be nice for you to be backstage at UFC. Must be nice for this." And I've seen what that guy does.

[5:42] YouTube https://youtu.be/ZmfrzHVMb3k?t=335 || Why 99% of People Quit
And that guy picks up a rock that weighs about 80 pounds and it's got the word poser written on the front of it because people call him a poser. and he carries it up a hill that is maybe like thousand foot of elevation, mile and a half high with no fanfare at the end, no finish line, doesn't post it on social media

[5:59] YouTube https://youtu.be/ZmfrzHVMb3k?t=352 || Why 99% of People Quit
unless the team's there filming it with someone else and then carries it back down, puts it in the boot of his Raptor, drives away. And he just does that because he needs to remind himself that he's doing the stuff that is hard. And this is where most people stop and this is why they don't win combined with this

[6:16] YouTube https://youtu.be/ZmfrzHVMb3k?t=369 || Why 99% of People Quit
is what hard feels like justifies things being hard. Now I do worry and I find this in myself sometimes as well that you can be so good at dealing with suffering that you can actually push yourself a little bit too far and you go I'm starting to bear more burden than I can basically take on. And the art of not

[6:35] YouTube https://youtu.be/ZmfrzHVMb3k?t=388 || Why 99% of People Quit
burning out is something that I think a lot of people if you if this resonates with you, the art of not burning out is something that you really really need to be able to feel. And like realizing what happens when you just start to glance off the bottom side of it and go, "Okay, like I'm just going to ease off the gas

[6:50] YouTube https://youtu.be/ZmfrzHVMb3k?t=403 || Why 99% of People Quit
a to go sauna and and get some sunshine and chill out and get some food and then I can put my foot back on maybe a little bit tomorrow and we'll temper it." Um, but it just it it justifies the fact that I use this stat all the time. 90% of podcasts don't make it past episode 3\. And of the 90 the 10% that do, 90%

[7:09] YouTube https://youtu.be/ZmfrzHVMb3k?t=422 || Why 99% of People Quit
don't make it past episode 20. So by making 21 podcasts, you're in the top percentile of all podcasters ever in history. That's what hard feels like. And that's not even hard. It's just consistent. me. It's less than half a year. Yeah. Insane. I hear stats like that and I just think, man, it is so easy to win

[7:29] YouTube https://youtu.be/ZmfrzHVMb3k?t=442 || Why 99% of People Quit
like that. I mean, like when I hear that, that's exactly what I think. I'm just like, man, for everyone who's like struggling to win, it's like you like most of the pain that people experience is purely in their own minds. And so to your point, I think there's an interesting one between like burnout

[7:45] YouTube https://youtu.be/ZmfrzHVMb3k?t=458 || Why 99% of People Quit
versus hard. And so like for me, burnout is when my I would define it as my output per unit of time decreases. So I can see that that's measurable right now like I can say like number of pages that I edit or the quality of the content that I create like my output per time like the team knows when I like

[8:03] YouTube https://youtu.be/ZmfrzHVMb3k?t=476 || Why 99% of People Quit
when I'm like 6 hours 7 hours into recording something they're like I literally start like slumping you like like physically I just start like slumping and I like my cadence isn't as like I'm just not as sharp. Right. There's that versus emotional burnout, which I think people mislabel as burnout when really it's

[8:21] YouTube https://youtu.be/ZmfrzHVMb3k?t=494 || Why 99% of People Quit
just like they don't know how to reframe reality. And so what it really is is they got a comment on a post that bugged them. And like again, it's like pulling it from the shadows. It's like no, this stuff doesn't work. It's like hold on, what's the one voice that actually is coming through? What is the real thing?

[8:38] YouTube https://youtu.be/ZmfrzHVMb3k?t=511 || Why 99% of People Quit
Well, there is this comment. Okay, great. It's embarrassing to even have to say that. But when you say it, then you admit it and all of a sudden you put it in the light and the shame kind of starts to evaporate because then you can name it and be like, "Is this comment better than my bigger than my future? Is

[8:51] YouTube https://youtu.be/ZmfrzHVMb3k?t=524 || Why 99% of People Quit
this comment bigger than me?" And one of the things that I um that has helped me was saying like, "What's true about this?" Real quick, if you're a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So my team and I put together the $100 million scaling roadmap, which is

[9:09] YouTube https://youtu.be/ZmfrzHVMb3k?t=542 || Why 99% of People Quit
basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how they got past it. And so we broke it into these 10 stages and we made this little kind of quiz thing where if you put in your business

[9:22] YouTube https://youtu.be/ZmfrzHVMb3k?t=555 || Why 99% of People Quit
information, it'll tell you where you're at and the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so no matter what you're struggling with, someone else has already struggled with

[9:36] YouTube https://youtu.be/ZmfrzHVMb3k?t=569 || Why 99% of People Quit
it and solved it. And so I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you deconstrain the business and you're trying to scale, we'd love to help you out on the thank you page. You can just

[9:49] YouTube https://youtu.be/ZmfrzHVMb3k?t=582 || Why 99% of People Quit
book a call with my team and we will look at the business, see if we can help, and if we can, we'll invite you out to Vegas and we'll do this in person live.


VIDEO
TITLE: The Trick to Never Being Insulted Again
URL: https://youtu.be/ZnNmkvlWxXU
PRIMARY_TOPIC: mindset
TOPICS: mindset, mindset, branding

[0:00] YouTube https://youtu.be/ZnNmkvlWxXU?t=0 || The Trick to Never Being Insulted Again
Because I've heard from other people, people people that are like larger, bigger, muscular, tall, like they other people will feel threatened by these people. So, they'll try to instigate some sort of fight because it's like an alpha mentality. You feel like you've been threatened by some massive dude. Do

[0:14] YouTube https://youtu.be/ZnNmkvlWxXU?t=7 || The Trick to Never Being Insulted Again
people come up to you and you feel like you've been, you know, instigated in something? Not really. Never. So, that that's just a farce. I think I don't give off a lot of like let's fight energy. You don't think so? No. Because someone I mean if it'd be it'd be really hard because if someone's like you man I'd be like you're right.

[0:33] YouTube https://youtu.be/ZnNmkvlWxXU?t=26 || The Trick to Never Being Insulted Again
Yeah. You just don't care. They'd be like be like you're a piece of I'm like probably like I agree. This is where I want to be at that level of undeniable just confidence. Just raw confidence. Okay. And I didn't even think it's like I appreciate you translated that way but this is not having anything that that

[0:52] YouTube https://youtu.be/ZnNmkvlWxXU?t=45 || The Trick to Never Being Insulted Again
bothers you. But comfort with oneself, right? Well, it's like if someone comments on a on a post and they're like, "Alex, you're an asshole." I'm like, "You're right." Okay. Because a lot of it's like I want to put a lot of effort into trying to like make them wrong. Like why? Like what? A I'm not going to

[1:08] YouTube https://youtu.be/ZnNmkvlWxXU?t=61 || The Trick to Never Being Insulted Again
change their mind at all. Anyways, but like the flip side is why is that such a bad thing? Like why is that not okay? Someone's like you're an I've been many times in my life. I'm sure. I'm sure I have. And so like they're right. Okay. It's just like there's just not like I've noticed that I can end a lot of

[1:26] YouTube https://youtu.be/ZnNmkvlWxXU?t=79 || The Trick to Never Being Insulted Again
these things like there's no endless loop when someone's like you should have done this, this, and this. I'm like, you're right. So, what personality traits do you think are negative? Cuz you're saying being an necessarily is not a negative thing where I would say by definition it kind of is. It could be. Yeah. I mean, it's just

[1:42] YouTube https://youtu.be/ZnNmkvlWxXU?t=95 || The Trick to Never Being Insulted Again
it's all because we think that's somehow good or bad. You know what I mean? And I think it's just like all of us have lots of different aspects to who we are. And I think at different times in our lives, we've been really impatient. we've been really patient. We've been really nice. We've been really mean. Like, I've had

[1:54] YouTube https://youtu.be/ZnNmkvlWxXU?t=107 || The Trick to Never Being Insulted Again
many of those things. And then if we're willing to say I have a character trait, it's like to what degree do I have that trait? Like, it's not a binary. It's not like, are you patient or not patient? It's how patient are you? Um, and so for me, it's just like a lot of people get really upset around someone calling them

[2:07] YouTube https://youtu.be/ZnNmkvlWxXU?t=120 || The Trick to Never Being Insulted Again
a name because they think that having that label ascribed to them by this one individual somehow means something. And it's like, I just don't think it means anything. I think that's because you have this security. And I could be projecting, but I would say most people if they are insulted, if the insult is valid to some

[2:28] YouTube https://youtu.be/ZnNmkvlWxXU?t=141 || The Trick to Never Being Insulted Again
capacity and picks at their insecurity, then they respond and they react and they deny and they take it personally. Exactly. That's all it is. It's having that affect them. But I think that's just being affected by outside influence. Like for you, you're very just self assured. It's just like your reality is your reality. If

[2:44] YouTube https://youtu.be/ZnNmkvlWxXU?t=157 || The Trick to Never Being Insulted Again
someone else tells you otherwise, it doesn't matter to you. It's like someone telling you you have uh blue hair and you're like, "No, I don't." Right. Well, to your point, this is this is a really fun little side story. So, I was walking with Leila um on the strip and some guy bumped into her or something and he was like, "Watch

[3:03] YouTube https://youtu.be/ZnNmkvlWxXU?t=176 || The Trick to Never Being Insulted Again
yourself, skinny." Like, you said that to her. And she was like, "You think I'm skinny?" Um and so like she said it like half jokingly to me afterwards, not anything. She just we just obviously kept walking. Um, but I thought it was such an interesting things that he meant it as an insult. She chose to take it as

[3:22] YouTube https://youtu.be/ZnNmkvlWxXU?t=195 || The Trick to Never Being Insulted Again
a compliment, which then meant that like all of the like these things that we get, you know, we toss at one another. It's like it's only because we choose to accept that it's an insult that it becomes insulting. Like I'm sure someone at some point in your life has said something that you that they intended to

[3:37] YouTube https://youtu.be/ZnNmkvlWxXU?t=210 || The Trick to Never Being Insulted Again
insult you with and you're like, "Oh, well that's not that's not that bad. I'm actually kind of okay with that." It's like, "Well, if I'm if I can make that thing okay one time, then I can do that every time." because it's literally just a choice on how I want to perceive it. So you can obscure the intentions of

[3:48] YouTube https://youtu.be/ZnNmkvlWxXU?t=221 || The Trick to Never Being Insulted Again
other people to even if it's not necessarily the way that they intended it, right? To I have no idea what their intention is. I have no way to know. Does it even matter? I don't I have no idea. I have no idea what their intention is. None. I don't know what their psychology is. I don't know what their affirmations are. I don't

[4:03] YouTube https://youtu.be/ZnNmkvlWxXU?t=236 || The Trick to Never Being Insulted Again
know what they say in the more like I don't know if they wanted to hurt me. I don't know if they wanted to help me. Just doesn't like All I can know is like I can observe fact which is they said this. Okay. Now what? Like they said these words to me. Okay, real quick. If you're a business owner and you are not growing as fast as you'd

[4:19] YouTube https://youtu.be/ZnNmkvlWxXU?t=252 || The Trick to Never Being Insulted Again
like, I'd like to give you a free gift. So my team and I put together the $100 million scaling road map, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how they got past it. And

[4:34] YouTube https://youtu.be/ZnNmkvlWxXU?t=267 || The Trick to Never Being Insulted Again
so we broke it into these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at. And the most important part for you, what to do for each of the functions of the business across product, marketing, sales, customer success, recruiting, IT,

[4:46] YouTube https://youtu.be/ZnNmkvlWxXU?t=279 || The Trick to Never Being Insulted Again
human resources, and finance. And so, no matter what you're struggling with, someone else has already struggled with it and solved it. And so, I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you

[5:01] YouTube https://youtu.be/ZnNmkvlWxXU?t=294 || The Trick to Never Being Insulted Again
deconstrain the business and you're trying to scale, we'd love to help you out on the thank you page. You can just book a call with my team and we will look at the business, see if we can help, and if we can, we'll invite you out to Vegas and we'll do this in person live.


VIDEO
TITLE: The 3 Things That Make a Man Attractive
URL: https://youtu.be/ZvMrVHVBNXI
PRIMARY_TOPIC: mindset
TOPICS: mindset, mindset, career

[0:00] YouTube https://youtu.be/ZvMrVHVBNXI?t=0 || The 3 Things That Make a Man Attractive
Do you know who Dr. Robert Glover is? He wrote No More Mr. Nice Guy. No, but I like the title. Had him on the podcast last week. This guy is a boss. So cool. Like mid60s or something now. Huge goatee. Smoke cigarettes. Uh probably probably rip starts. That's this office by the way is completely it's like smoking enabled. We're in

[0:19] YouTube https://youtu.be/ZvMrVHVBNXI?t=12 || The 3 Things That Make a Man Attractive
Vegas. Um and he had three essences of an attractive man. And I think it's a really lovely frame. The essence of an attractive man. He's comfortable in his own skin. He knows where he's going and he has fun while he's going there. Nailed. Nailed. So good. So good. But like that if you think about that is okay. So if if if you're and like even like an

[0:47] YouTube https://youtu.be/ZvMrVHVBNXI?t=40 || The 3 Things That Make a Man Attractive
attractive man whether you're married or not like I mean on the flip side it's like do you want to be married and then choose to become unattractive? Well no of course not. And so it's like if those are three ideals, it's like you have you have direction in your life, you're internally comfortable, and the fun part

[1:02] YouTube https://youtu.be/ZvMrVHVBNXI?t=55 || The 3 Things That Make a Man Attractive
is what makes you I mean partially attractive. And now mind you, if you just have one of the three, you can you will find a mate who's attract like if you just know with all your soul you're going somewhere, people will want to rally behind you. Even if you're not having fun and even if you're not that got 10 kids, right? And even if you're not that comfortable on your own skin, but you're

[1:19] YouTube https://youtu.be/ZvMrVHVBNXI?t=72 || The 3 Things That Make a Man Attractive
like that guy like no matter what, he's going to get there. On the flip side, if you don't know where you're going and you don't even have much fun, but you're like, "That guy is comfortable." Like, say what you want, but that guy is good with him. That's an like that alone, like if you just had one. And if you just have a shitload of fun, you don't know where you're going and you're not that comfortable, like you'll still have people. Um, I'd probably prefer the

[1:38] YouTube https://youtu.be/ZvMrVHVBNXI?t=91 || The 3 Things That Make a Man Attractive
first two to the third, but you know, but like as ideals, like, Very strong. Real quick,


VIDEO
TITLE: The Better Way to Make Big Decisions
URL: https://youtu.be/_3GeKBeUFx0
PRIMARY_TOPIC: mindset
TOPICS: mindset, mindset, scaling

[0:00] YouTube https://youtu.be/_3GeKBeUFx0?t=0 || The Better Way to Make Big Decisions
we have a frame that we actually use a lot. Um I I've I always think about these things from a business context, but they end up retroactively, you know, applying to life. Um but when we're making big strategic decisions, we say like which problems would we prefer? And so rather than talking about like

[0:14] YouTube https://youtu.be/_3GeKBeUFx0?t=7 || The Better Way to Make Big Decisions
the gains and what's the upside, if we have like, you know, let's say we're going to make a big investment in software for this company or we're going to make a big, you know, a huge a new service line or we're going to decide to develop a physical product, right? I mean, I know you you're lit like you're

[0:26] YouTube https://youtu.be/_3GeKBeUFx0?t=19 || The Better Way to Make Big Decisions
literally on the just back half of of a big decision like this yourself. It's like, okay, let's imagine what the problems are going to be if we if we decide to do this new service category. Well, some people are going to complain that they're not getting results from this thing. Uh we're going to have a ton

[0:41] YouTube https://youtu.be/_3GeKBeUFx0?t=34 || The Better Way to Make Big Decisions
of like we might have some negative reviews in the short term that we're going to have to deal with. Like let's look at what happens when one of our favorite customers tell us to off. Like what like like let's really sit in what each of these problems is. And then when we when we spell out all of the

[0:54] YouTube https://youtu.be/_3GeKBeUFx0?t=47 || The Better Way to Make Big Decisions
problems and we don't even think about the upside and say which of these problems do we prefer and which are we more equipped to deal with. Sometimes we have really amazing innovation and in my opinion like really solid decision-m that comes afterwards that minimizes kind of the the post-decision regret

[1:09] YouTube https://youtu.be/_3GeKBeUFx0?t=62 || The Better Way to Make Big Decisions
because we also know what negatives would have come with the path unchosen because most most times like our regrets come come from the path and chosen because we imagine it only with the upside. We only think about I think there's a um there's a there's a book that where a girl lives many different versions of her life and

[1:29] YouTube https://youtu.be/_3GeKBeUFx0?t=82 || The Better Way to Make Big Decisions
Midnight Library. Yes. And the thing is is that there's these pieces of her life that she imagines are going to be amazing but then she realizes her best friend's dead or all of a sudden she's pregnant and you're like whoa what happened and so we don't take into account on the paths not taken the things that we would have lost

[1:46] YouTube https://youtu.be/_3GeKBeUFx0?t=99 || The Better Way to Make Big Decisions
along the way. And so I think really good decision-making and also regret minimization is that when you make the decision, you think about the downsides too and you remember what those downsides are. And for me, that has been one of my strongest frames for like I didn't decide to do that. Were all the

[2:00] YouTube https://youtu.be/_3GeKBeUFx0?t=113 || The Better Way to Make Big Decisions
Oh yeah, those were a lot. I'm glad I those are problems I'm very happy I don't have to deal with now. Real quick, if you were a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So my team and I put together the $100 million scaling roadmap, which is basically 200

[2:13] YouTube https://youtu.be/_3GeKBeUFx0?t=126 || The Better Way to Make Big Decisions
hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how they got past it. And so we broke it in these 10 stages and we made this little kind of quiz thing where if you put in your business information,

[2:27] YouTube https://youtu.be/_3GeKBeUFx0?t=140 || The Better Way to Make Big Decisions
it'll tell you where you're at and the most important part for you, what to do for each of the functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so no matter what you're struggling with, someone else has already struggled with

[2:40] YouTube https://youtu.be/_3GeKBeUFx0?t=153 || The Better Way to Make Big Decisions
it and solved it. And so I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you deconstrain the business and you're trying to scale, we'd love to help you out on the thank you page. You can just

[2:53] YouTube https://youtu.be/_3GeKBeUFx0?t=166 || The Better Way to Make Big Decisions
book a call with my team and we will look into the business, see if we can help. And if we can, we'll invite you out to Vegas and we'll do this in person live.
